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Jewish weavers craft their own heritage at this New Jersey synagogue’s ‘Loom Room’
(JTA) — Some farms allow visitors to pick their own fruit. Some franchises let you make your own pizza.
At a synagogue in New Jersey, you can make your prayer shawl and other woven Judaica items, drawing on an ethos that the most meaningful religious pieces are created by family members and friends.
Neve Shalom, a Conservative synagogue in Metuchen, opened its Sisterhood Loom Room in 2015, offering equipment and instruction for congregants and an increasing number of visitors who want to weave a custom tallit — the familiar prayer shawls with knotted fringes, or tzitzit, attached to their four corners. The shawls, plus tallit bags, challah and matzah covers, frequently become gifts for bar and bat mitzvahs, weddings and other joyous life cycle events.
“If somebody weaves a tallit for you, or they participated in its design – something that’s hand-made – it’s like being hugged by them every time you put it on,” said Cory Schneider, co-creator of the Loom Room with Neve Shalom Sisterhood president Jennifer Bullock.
More than 300 Judaica items have been woven at the Loom Room. Weavers range in age from 4 to 92, and experience levels go from beginner to expert.
Weavers are not only Neve Shalom congregants, but also visitors, largely from eastern Pennsylvania, New York, and Connecticut. Intrepid weavers have ventured from as far as Florida, Las Vegas and Canada, Schneider said.
The effort has grown in popularity since Schneider and her husband moved from Harrisburg, Pennsylvania, to Somerset, New Jersey in 2014. Their granddaughter requested a custom tallit for her upcoming bat mitzvah, and Schneider introduced weaving to the congregation. Schneider came across an unused loom in the garage of a neighbor, a charitable-minded non-Jewish woman who soon donated it to the synagogue.
Bullock, Neve Shalom’s longtime Sisterhood president, was intrigued, and jumped in to learn how to weave.
“I went from being a complete novice to, in short order, being an expert on the loom,” Bullock said.
The woven Judaica items that have since proliferated at Neve Shalom reflect a combination of religious ritual, art and design. Each tallit’s tzitzit — which the Loom Room imports from Israel — must have four strings, intricately knotted according to prescribed instructions. Weavers must also be mindful of the biblical prohibition about mixing wool and linen, or shatnez.
After that weavers have wide latitude on tallit design. One Neve Shalom visitor, Jared Laff, for his 2018 bar mitzvah at Congregation Beth El in Yardley, Pennsylvania, wore a tallit that included the Boston Red Sox insignia. The color scheme and pattern were designed by Laff, and the garment woven by Schneider.
“None of them are alike. No two are identical,” Bullock said. “Each person puts their own identity into it.”
Jared Laff in his bar mitzvah tallit that included the Boston Red Sox insignia. (Congregation Neve Shalom)
The do-it-yourself spirit of the Loom Room echoes the hands-on Judaism movement of the 1970s, when Jews adjacent to the counterculture began making their own Judaica according to the principle of “hiddur mitzvah,” or beautifying the commandments. “We cheat ourselves if we don’t invest something of ourselves in making beautiful objects for everyday use,” according to one contributor to “The Jewish Catalog,” published in 1973, which included instructions for making a tallit, homemade candles and mezuzahs.
That impulse inspired Deborah Lamensdorf Jacobs to seek out the Loom Room. Lamensdorf Jacobs’ family owns a farm in the Mississippi Delta, purchased by her great-grandfather Morris Grundfest in 1919. Since 2005 she has had prayer shawls made by fellow Atlantan Lynn Hirsch, from cotton grown and baled on the farm.
“We have this first piece of cotton land that he purchased in 1919,” Lamensdorf Jacobs recalled. “But we don’t have the Judaica that we would hope to have had.”
Hirsch had woven the shawls for the bar and bat mitzvahs of her own three children, along with a niece. She started a home business, specializing in prayer shawls and challah covers.
Hirsch eventually sold the loom when she and her husband downsized, leaving Lamensdorf Jacobs without a weaver for several years. Last year, in an internet search, she discovered the thriving Neve Shalom Sisterhood Loom Room, which had just obtained a second loom donated by congregant Deborah Berman.
Jennifer Bullock and Cory Schneider weave on the newly-renovated loom that was donated by Deborah Lamensdorf Berman. (Congregation Neve Shalom)
Lamensdorf Jacobs eagerly shipped cotton-based yarn to New Jersey, to create another family tallit and a challah cover, with Schneider doing the weaving. That’s when Hirsch reentered the picture, helping Lamensdorf Jacobs with pattern designs. Jewish geography being what it is, the Neve Shalom weaving opportunities reconnected Hirsch, formerly of Lebanon, Pennsylvania, and Schneider, a longtime Harrisburg resident, about 34 miles away. They had been active together years before in the Women’s League for Conservative Judaism.
Now at Neve Shalom’s Sisterhood Loom Room, requests to learn weaving are growing at a steady clip.
“They make it accessible. They show you how to do it. They watch you for a little bit and are very patient if you make mistakes,” said Lamensdorf Jacobs, who last year visited Neve Shalom.
It’s been particularly gratifying to watch the weaving program grow in popularity not just among congregants but members of the Jewish community in and around New Jersey, and further away, said Bullock, the Neve Shalom Sisterhood president.
“The program has very much been a labor of love,” Bullock said. “We’re helping people to create Jewish heirlooms for their family, their loved ones, which hopefully will get passed on.”
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VIDEO: A Hasid gives us a tour of Morocco in Yiddish
דער ירושלימער יוטוב־שטערן וועלוול קירשנבוים האָט לעצטנס אַרויסגעשטעלט אַ ווידעאָ אויף ייִדיש פֿון אַ פּרעכטיקן וויזיט, וואָס ער האָט געמאַכט אין מאַראָקאָ. עס באַגלייט אים זײַן חבֿר אַבֿרהם פּרץ.
אינעם ווידעאָ זעט מען ווי קירשנבוים דאַוונט שחרית מיט די אָרטיקע ייִדן און באַזוכט אַ גוט אָפּגעהיטענעם בית־עולם, וווּ עס ליגן באַערדיקט גרויסע צדיקים ווי למשל הרבֿ חיים בן עתר (1696–1743), באַקאַנט ווי דער „אור החיים“. „מענטשן מיינען, אַז נאָר אין אייראָפּע זענען דאָ קבֿרים פֿון צדיקים!“ זאָגט קירשנבוים.
מיר זעען אַ גרויסע, שיינע שיל מיט אַ פֿײַנער אַרכיטעקטור אין קאַזאַבלאַנקאַ; דעם גרויסן אַראַבישן שוק, וווּ קירשנבוים קויפֿט זיך אײַן מלבושים פּונקט ווי די מאַראָקאַנער גייען אָנגעטאָן. ער באַוווּנדערט אויך די שיינע טיי־גלעזער און טשײַניקן, וואָס מע פֿאַרקויפֿט דאָרט, און באַקענט זיך מיט אַ ייִדישן סוחר וואָס האַנדלט מיט זילבער און גאָלד, פּונקט אַזוי ווי זײַן טאַטע און זיידע האָבן געטאָן פֿאַר דור־דורות.
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Conservative and Christian movies are coming for Hollywood
A star-studded new movie set in a Soviet prison is coming out in November. James Franco and Rob Lowe anchor the cast of Confession, playing a brutal prison guard and an imprisoned dissident professor, and a disheveled Nick Nolte appears as a fellow prisoner.
These actors were once huge gets, and their names could convey legitimacy to a project. Nolte and Franco both have received Academy Award nominations. Lowe was a member of the Brat Pack, and was a regular on The West Wing.
Confession, written by Ben Shapiro and produced by the rightwing tabloid-esque news site The Daily Wire, is not the expected fare for actors with that kind of name recognition; Shapiro’s screenwriting aspirations have been the target of ridicule for years.
Nevertheless, this isn’t the only Daily Wire production getting big names; Danny Trejo signed onto a pro-ICE movie about Minneapolis in the aftermath of the Renee Good shooting, and Jonathan Majors led Run, Fight, Hide: Infidels earlier this year.
Each one of these actors has been, in some way, canceled or in career doldrums so may have been more open to working with The Daily Wire. And some have claimed that they did not know who Shapiro was, or what his politics were; Trejo’s son, Gilbert, said his 82-year-old father did not endorse ICE and was misled about the movie before he signed his contract.
Movie studios have struggled through the pandemic and the streaming era, both of which have tanked box office receipts, leaving the field open for movies from offbeat production studios. In addition to The Daily Wire, there has been a whole ream of Christian movies attempting to shift the stereotype of bible movies — that they’re preachy, low-budget straight-to-TV affairs with cardboard acting — to something more prestigious, or at least profitable.
The Christian company Angel Studios has been placing screenings of the half philo-semitic, half-antisemitic Jesus TV series The Chosen in movie theaters across the country, produced the right-wing hit The Sound of Freedom and is pumping out faith-based movies like the animated King of Kings Christmas story and David, a kiddie movie about the biblical king. Recently, Pinnacle Peak Pictures, another faith-based production company, premiered Daniel and the Fiery Furnace, another bible movie that was notable enough to merit a review in The New York Times. (Though admittedly it wasn’t a particularly positive one.)
For decades, Hollywood, and the media industry at large, has been associated with liberalism, progressive politics and diversity. (This is part of why conservative conspiracy theorists often insist that Jews control the media.) Even when conservatives are in power, satirical movies have poked fun at the ruling class — Team America: World Police spoofed George W. Bush’s foreign policy, while M*A*S*H critiqued Richard Nixon. During the current Trump administration, we’ve seen One Battle After Another lambasting immigration policies and rising white nationalism, Eddington on misinformation and populism, and The Apprentice depicting Trump directly.
But a rising number of higher-budget, bigger releases from the right wing, whether The Daily Wire’s conservative political parables or the Christian fables, are bringing a new kind of messaging — about the importance of God and country, about gender roles, about about the centrality of Jesus to the U.S. — to the American movie-going public.
This is no accident. A group of powerful conservative Christians, many of whom worked on Project 2025, are proponents of the Seven Mountains Mandate, a blueprint for Christian nationalism that instructs Christians to gain influence and control over the “seven mountains” of society — which include media, entertainment and the arts. The Mandate is part of the New Apostolic Reformation, a decentralized evangelical movement embraced by millions of Americans.
Jeremy Boreing, the director of many Daily Wire movies — though he has since left the company — said on a podcast hosted by businessman Patrick Bet-David that “It had always been part of our strategy to move into making culture, not just criticizing culture” as a way of proving that “there is a future where conservatives aren’t losing. There’s a future where we have political power and cultural power.”
Cultural power, of course, requires more than just a lot of movies; they have to be well-done, or at least appear to be. Previous Daily Wire productions, as well as other right-wing, MAGA movie ventures, have been hacky. Lady Ballers, about an unsuccessful men’s basketball team pretending to be women so they can dominate the league, was an unsubtle, unfunny and ultimately unwatchable spoof of transgender athletes. And even plenty of higher-budget attempts, like Daniel and the Fiery Furnace, can still fall victim to wooden acting and writing.
But now, with the financial success of movies like The Sound of Freedom and biblical parables like The Chosen, bigger stars are being drawn to projects like the Daily Wire’s lineup of pro-ICE, anti-immigration and anti-LGBTQ movies. With those bigger stars may come new audiences who might not have watched a Christian movie or Daily Wire project otherwise. And where there is money and viewers, mainstream Hollywood will go, too, no matter how progressive people expect the industry to be. We’ve already gotten a biblical epic from Amazon Prime, with The House of David, and there are likely to be many more to come.
After all, it wasn’t so long ago, after all, that Cecil DeMille’s The Ten Commandments was the biggest movie in town.
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‘Heil’ Mary? New Atlanta Falcons logo inspires Nazi comparisons
If there was something off about the logo the Atlanta Falcons unveiled on social media Wednesday, whoever runs their accounts did, uh, not see it.
Behind the black falcon graphic that began appearing on the football team’s helmets in the 1960s was a new background — a flag of red, tan, black and white vertical stripes. To thousands of people who responded to the logo, it looked distinctly German — in a 1930s kind of way.
“The Atlanta Falcons are preparing to invade Poland,” one fan wrote.
A day after its posting, the new profile picture had unleashed a deluge of Nazi memes in the 4,000-plus replies on X. One picture swapped in the logo for Nazi flags in the background of a historical photo of a Hitler rally. Another edited the Falcon claw to look like a Nazi salute.
Others depicted Hitler in a Falcons cap, references to Inglourious Basterds and the Battle of the Bulge and a World War II joke invoking a blown lead in Super Bowl LI.
“Falcons were up 28-3 at Dunkirk,” that tweet read.
The Falcons’ snafu enters a small but growing catalogue of Reich-coded brand mixups. Who can forget the German national soccer team’s ‘44’ soccer jerseys? There was also the swastika-emblazoned Hallmark gift wrap; the accidental Hitler mugs; and (for my money) the worst of the bunch, Zara’s concentration camp uniform shirt.
All of those have been addressed; so far, the Falcons’ has not. We’ve reached out to them for comment.
The post ‘Heil’ Mary? New Atlanta Falcons logo inspires Nazi comparisons appeared first on The Forward.

