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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Poland Summons Israeli Ambassador Over Yad Vashem Post
Visitors tour an exhibition, ahead of Israel’s national Holocaust memorial day at Yad Vashem, the World Holocaust Remembrance Center, in Jerusalem, April 23, 2025. Photo: REUTERS/Ronen Zvulun
Poland summoned Israel’s ambassador on Monday over a tweet from a Holocaust memorial institute that Warsaw said did not make clear that occupying Nazi German forces, and not Polish authorities, made Jews wear star badges during World War II.
Foreign Minister Radoslaw Sikorski was protesting against a social media post in which Yad Vashem, Israel’s memorial institution to the victims of the Holocaust, wrote that Poland was the first country where Jews were forced to wear “a distinctive badge to isolate them from the surrounding population.”
He said the post, published on Sunday, should have made clear Poland was “German-occupied” at the time.
“Since the misleading post has not been amended, I have decided to summon the ambassador of Israel to the foreign ministry,” Sikorski wrote on X.
The Israeli foreign ministry did not immediately respond to a request for comment.
Yad Vashem had reposted the original tweet saying: “As noted by many users and specified explicitly in the linked article, it was done by order of the German authorities.”
Poland was occupied by Nazi Germany and the Soviet Union during World War II, which lasted from 1939 to 1945. Warsaw takes pains to underline that the persecution of Jews on its territory, such as in the Auschwitz-Birkenau concentration camp, was the work of the Nazi German occupiers.
More than three million of Poland‘s 3.2 million Jews were killed by Nazi Germany, accounting for about half of the Jews in Europe killed during the Holocaust.
“Yad Vashem presents the historical realities of Nazism and WW2, including countries under German occupation, control or influence. Poland was indeed under German occupation,” Dani Dayan, the chairman of Yad Vashem, wrote on X on Monday.
“This is clearly reflected in our material. Any other interpretation misreads our commitment to accuracy.”
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Gaza Truce Progress Slow as Israeli-Hamas Violence Persists
Palestinians walk among piles of rubble and damaged buildings in Khan Younis in the southern Gaza Strip, Nov. 24, 2025. Photo: REUTERS/Ramadan Abed
Israeli forces killed three Palestinian terrorists in Gaza near the line demarcating areas of Israeli control on Monday, underlining the struggle to broaden a fragile ceasefire deal approved over six weeks ago to global acclaim.
Palestinian medics said Monday’s incidents involved an Israeli drone firing a missile at a group of people east of Khan Younis, killing two and wounding another, and a tank shell killing a person on the eastern side of Gaza City.
Israel’s military said it had fired after identifying what it described as “terrorists” crossing the so-called yellow line and approaching its troops, posing an immediate threat to them.
Palestinian terrorist group Hamas and Israel signed a truce on Oct. 9 halting two years of devastating warfare but the agreement left the most intractable disputes for further talks, freezing the conflict without resolving it.
Both sides have since accused each other of deadly breaches of existing commitments in the agreement and of pushing back against later steps required by US President Donald Trump’s 20-point peace plan for Gaza.
The Hamas-controlled Gaza Health Ministry, whose casualty figures have been described by experts as misleading and unreliable, said on Monday that at least 342 Palestinians had been killed by Israeli fire since the start of the truce. Israel says three of its soldiers have been killed by militant gunfire in the same period.
Last week, the United Nations Security Council gave formal backing to Trump’s plan, which calls for an interim technocratic Palestinian government in Gaza, overseen by an international “board of peace” and backed by an international security force.
Trump’s plan also requires reform of the Palestinian Authority, based in the West Bank.
NEGOTIATIONS
Former British Prime Minister Tony Blair, who helped the US develop the plan and who Trump has said may join the board of peace, met the PA’s deputy leader Hussein al-Sheikh in the West Bank on Sunday.
Sheikh said in a social media post they had discussed developments following the Security Council resolution and requirements for Palestinian self-determination.
Meanwhile a Hamas delegation in Cairo, led by its exiled chief Khalil al-Hayya, held talks with Egyptian officials on exploring the next phase of the ceasefire, according to Hazem Qassem, a Hamas spokesperson in Gaza.
Qassem acknowledged that the path to the second phase of the ceasefire was complex and said the Islamist group had told Egypt, a mediator in the conflict, that Israeli violations were undermining the agreement.
Agreeing on the make-up and mandate of the international security force has been particularly challenging.
Israel has said the multinational force must disarm Hamas, a step the terrorist group has so far resisted without Palestinian statehood, which Trump’s plan broadly envisages as the ultimate stage but which Israel has ruled out. Qassem said the force must have a role in keeping Israel’s military away from Palestinian civilians.
“There is complete uncertainty; the Americans haven’t put forward a detailed plan. It is unclear what kind of forces, what their tasks are, what their roles are, and where they will be stationed,” said a Palestinian official close to the Cairo talks who spoke on condition that he was not further identified.
“Any deployment of forces without a political track, without an understanding with all Palestinian factions and powers in Gaza, would complicate things even further.”
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The Diplomatic Trojan Horse: How UN Resolution 2803 Quietly Turns the Negev into an International Zone
Illustrative: Members of the United Nations Security Council vote against a resolution by Russia and China to delay by six months the reimposition of sanctions on Iran during the 80th UN General Assembly in New York City, US, Sept. 26, 2025. Photo: REUTERS/Eduardo Munoz
UN Security Council Resolution 2803 looks like the diplomatic victory Israel has been desperate for since the war began. It finally codifies the demilitarization of Gaza, establishes a US-led “Board of Peace” to manage reconstruction, and seemingly ends the chaos of the post-war vacuum. The Prime Minister called it “a secure horizon,” and the White House hailed it as a “new chapter.”
But if you look past the press releases and turn to the technical addendums of the resolution, you will find a definition that threatens to undo 70 years of Israeli sovereignty in the south. For the first time in history, an international resolution has created a legal mechanism that treats sovereign Israeli territory — specifically the Western Negev — as a conditional jurisdiction subject to international oversight.
The devil is in the definitions.
The resolution establishes an “International Stabilization Force” (ISF) to police the demilitarization of Gaza. Crucially, the text defines the ISF’s area of operation not just as the Gaza Strip, but as the Strip and “all adjacent logistical corridors, staging grounds, and dual-use infrastructure designated as essential for the stabilization of the primary zone.”
This language is a catastrophe of ambiguity. It does not distinguish between a temporary dirt road paved by the UN and a major Israeli artery like Route 232. It does not distinguish between a UN field hospital and the Soroka Medical Center, should Soroka treat ISF personnel.
By accepting this text without a specific reservation, Israel has allowed the UN to designate parts of the Eshkol, Sdot Negev, and Sha’ar HaNegev regional councils as “adjunct stabilization infrastructure.”
The immediate danger is not that UN peacekeepers will start issuing traffic tickets in Sderot. The danger is a bureaucratic phenomenon known as “jurisdictional creep,” particularly regarding American law. In Washington, geography dictates funding. Under the US Foreign Assistance Act, American aid is subject to rigorous vetting based on where it is spent. Historically, the Green Line was the hard border for these restrictions; funds spent in Tel Aviv were safe, while funds spent in Judea and Samaria were scrutinized.
Resolution 2803 erases that line. Consider the Ashkelon Desalination Plant. Under the humanitarian clauses of the new resolution, Israel is required to pump millions of cubic meters of water into the Gaza “Safe Zones.” Under the definition in the new annex, this makes the Ashkelon plant “dual-use infrastructure essential for stabilization.” Legal analysts in Washington are already warning that this designation could trigger a “neutrality review.” If Israel applies for US guarantees to expand the plant, the State Department could now legally block that funding, arguing that the expansion prejudices the operational balance of the international mission.
Resolution 2803 is effectively the “Area C-ization” of the Negev. It creates a grey zone of sovereignty where the map says Israel, but the regulatory burden implies an international zone. Imagine a scenario six months from now where the IDF needs to pave a new patrol road near Kibbutz Be’eri. European donors to the “Board of Peace” could protest, claiming that the road interferes with a projected “humanitarian corridor” outlined in the UN plan. Because Israel agreed to the resolution’s broad definitions, those donors would have a legal leg to stand on. The construction stops, the lawyers are summoned, and the Negev waits.
The government has a narrow window to fix this before the “Board of Peace” officially convenes in January 2026. Israel must immediately issue a State Interpretative Declaration, a diplomatic tool used to clarify how a state interprets a vague treaty. The Prime Minister must declare that the term “adjacent logistical corridors” refers exclusively to temporal transit rights for specific convoys and confers no territorial jurisdiction whatsoever. Furthermore, Israel must insist that all infrastructure within the 1949 Armistice Lines remains solely under Israeli domestic law and is eligible for unconditional US bilateral cooperation, regardless of its utility to the Gaza reconstruction effort.
The residents of the south have spent the last two years rebuilding their homes from the ashes of October 7. They deserve full, unadulterated sovereignty. They cannot be asked to live in a “stabilization zone” where their water, roads, and security are subject to a UN veto.
Amine Ayoub, a fellow at the Middle East Forum, is a policy analyst and writer based in Morocco. Follow him on X: @amineayoubx