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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Drunk with power, Donald Trump follows the dictates of Athenian commanders — and a certain Jewish philosopher
The strong do what they can, the weak suffer what they must.
This phrase has been invoked by political pundits and leaders, including the Canadian Prime Minister Mark Carney, over the past few days as the world was plunged into Donald Trump’s fever dream of the conquest of Greenland. Yet what they neglected to mention is the quotation’s source and context in which it was uttered.
But both are crucial if we are to fully appreciate the troubling relevance of the phrase and the somber light the German-Jewish thinker Leo Strauss cast on it.
The phrase first crops up in the History of the Peloponnesian War, the ancient Athenian historian Thucydides’ account of one of the most consequential events in the history of the West. In the midst of their war against Sparta, an Athenian fleet lands on the small island of Melos, which they have been ordered to annex or annihilate. The dialogue that follows is entirely the creation of Thucydides, who strips away what he believed were the pleasant fictions we tell to blind ourselves to the reality of human nature.
Despite the Melian delegation’s appeals, the Athenian commanders are unmoved. “Nature always compels men to rule over anyone they can control,” they tell the Melians.“We did not make this law…but we will take it as we found it and leave it to posterity forever, because we know that you would do the same if you had our power as would anyone else.”
Yet the Athenians are tragically blind to the corollary: Human beings will always resist and rebel against those who try to invade them. When the Melians refused to submit, the Athenians were as good as their word; upon breaching the city walls, they slaughtered the men and sold the women and children into slavery. Shortly later, full of their conviction that might makes right, the Athenians decide to invade Sicily — an act of hubris which leads to a catastrophic defeat and a fate like the one they meted out to the Melians.
These world-altering events bring us to Leo Strauss, the man who Harold Bloom once described as a “political philosopher and Hebraic sage.” Born into an Orthodox Jewish family in 1899, by the 1930’s Strauss had won the reputation as a brilliant and not always orthodox political theorist. With the rise of Nazism, Bloom had the means and foresight to quit his native country in 1937. He became something of an itinerant intellectual, finding a series of academic appointments at Columbia University, University of Chicago, and the New School while writing many of his best-known books, including Natural Right and History and Thoughts on Machiavelli.
Over time, Strauss also became known as the éminence grise of neo-conservatism, the hawkish postwar ideology that viewed foreign policy through the harsh lens of political realism and has been credited with influencing the Bush Administration’s cataclysmic decision to invade Iraq. For his critics, it hardly helped that Strauss was influenced by the writings of the Nazi-adjacent and antisemitic legal theorist Carl Schmitt, who favored strong executive authority and believed that the politics of a nation and policies of the state must respond to the distinction between friend and enemy.
An advocate of “reading between the lines,” Strauss basically sets the traditional interpretation of Thucydides and the significance of the Melian dialogue on its head. Most students of Thucydides believe he sides with Pericles, the Athenian leader who, in his famous funeral oration, declares his city as the school for all of Greece. And why not? Thanks to its openness to ideas and debate, Athens excelled in the arts and sciences. No less important, thanks to its sense of civic responsibility, the city’s citizen army excelled in military prowess and power.
That this shining example of democracy should, at the end of a two-decade war, have been defeated and occupied by brutish if not barbaric Sparta marks one of history’s great tragedies. And yet, Strauss suggests we misunderstand the nature of the tragedy. The Periclean vision is inspiring, he allows, but it was also the reason why Athens lost the war. Strauss claims that Thucydides knew this as well. Just like his contemporary Plato, the ancient historian instead thought the best of all models was the closed society of Sparta rather than the open society of Athens.
By “best,” what Strauss meant is that cities like Sparta are best positioned to maintain the endurance and stability of the state and those who look to it for their security. In turn, this requires such states to embrace what he called the “Athenian thesis” which boils down to the claim made by the Athenian commander at Melos: The strong, indifferent to justice or moderation, do what they can while the weak suffer what is meted out to them. After all, Athens was itself an expanding empire that absorbed other cities into its alliance whether they wished to join or not.
Of course, we have no idea what Strauss would have thought about Donald Trump’s efforts to slap tariffs on islands inhabited only by penguins and annex other islands inhabited by people who have made clear they have no desire to become American. But I suspect that Strauss would remind us that the relentless pursuit of power and property is not unique to narcissistic sociopaths. Instead, states are almost always and necessarily driven by the will to expand. And therein lies the true tragedy.
The post Drunk with power, Donald Trump follows the dictates of Athenian commanders — and a certain Jewish philosopher appeared first on The Forward.
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120th anniversary of the Forverts advice column “Bintel Brief”
מזל־טובֿ! דעם 20סטן יאַנואַר 2026 איז געוואָרן 120 יאָר זינט דער גרינדונג פֿון „אַ בינטל בריוו“ — דער עצות־רובריק פֿונעם פֿאָרווערטס. די רובריק איז פֿאַרלייגט געוואָרן פֿונעם גרינדער און לאַנגיאָריקן שעף־רעדאַקטאָר אַב קאַהאַן אין 1906.
כּדי אָפּצומערקן דעם יום־טובֿ ברענגען מיר אײַך צוויי זאַכן:
• ערשטנס, אַן אַרטיקל וועגן אַ טשיקאַווען בריוו וואָס איז אָנגעקומען אין דער פֿאָרווערטס־רעדאַקציע אין יאַנואַר 1949, פֿון אַ לייענער וועמעס זון האָט חתונה געהאַט מיט אַ קריסטלעכער פֿרוי
• צווייטנס, אַ פֿאָרווערטס־ווידעאָ אויף ייִדיש וועגן דער געשיכטע פֿון „אַ בינטל בריוו“, מיטן געוועזענעם פֿאָרווערטס־רעדאַקטאָר באָריס סאַנדלער און דער פֿאָרווערטס־אַרכיוויסטקע חנה פּאָלאַק.
The post 120th anniversary of the Forverts advice column “Bintel Brief” appeared first on The Forward.
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Report: Khamenei Moved to Underground Bunker in Tehran
Iran’s Supreme Leader Ayatollah Ali Khamenei speaks in a televised message, after the ceasefire between Iran and Israel, in Tehran, Iran, June 26, 2025. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
i24 News – Amid tense expectation of US strike on key assets of the Islamic regime, Iran’s Supreme Leader Ali Khamenei was moved into a special underground bunker in Tehran, the Iran International website reported on Saturday.
The report further added that the supreme leader’s third son Masoud Khamenei has taken over day-to-day management of the leader’s office, functioning as the de facto main channel for coordination vis-à-vis the executive branches of the government and the security forces.
The report describes Khamenei’s hideout as a “fortified site with interconnected tunnels.”
On Thursday US President Donald Trump said that a “massive” naval force was heading toward Iran.
“We have a lot of ships going that direction just in case. We have a big flotilla going in that direction. And we’ll see what happens,” Trump told reporters.
“We have an armada. We have a massive fleet heading in that direction, and maybe we won’t have to use it. We’ll see,” Trump added.
The USS Abraham Lincoln, along with three destroyers, was spotted making its way to the Middle East from Asia, according to ship-tracking data.
