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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Iran’s Soccer Federation ‘Negotiating’ With FIFA to Relocate World Cup Matches From US to Mexico
Soccer Football – FIFA World Cup 2026 – FIFA World Cup 2026 Draw – John F. Kennedy Center for the Performing Arts, Washington, DC, US – Dec. 5, 2025, General view as Draw Assistant Shaquille O’Neal draws Iran during the FIFA World Cup 2026 draw. Photo: REUTERS/Carlos Barria
Iran’s soccer federation said on Monday it is “negotiating” with FIFA to relocate the Islamic Republic’s first-round matches in the 2026 World Cup to Mexico from the United States to ensure the safety of its players.
“When Trump has explicitly stated that he cannot ensure the security of the Iranian national team, we will certainly not travel to America,” said Mehdi Taj, president of the Iranian Football Federation, in a statement shared on X by the Iranian Embassy in Mexico. “We are currently negotiating with FIFA to hold Iran’s matches in the World Cup in Mexico.”
The negotiations are taking place after the US and Israel launched joint airstrikes against Iran in late February, which led to the killing of Iranian Supreme Leader Ayatollah Ali Khamenei and several other high-ranking Iranian officials. Iran has since retaliated with attacks on Israel and US allies across the Middle East.
The 2026 FIFA World Cup will take place from June 11-July 19 in cities across the US, Canada and Mexico. Iran qualified for the 48-team tournament through its participation in the Asian Football Conference and is set to compete in Group G at the World Cup. Iran’s national soccer team is scheduled to compete against New Zealand on June 15 and Belgium on June 21, both in Los Angeles, before going head-to-head against Egypt on June 26 in Seattle. Soccer fans from Iran are not allowed to enter the United States for the World Cup as part of a travel ban that the Trump administration imposed in June, but Iranian athletes and coaches are exempt from the ban.
Last week, US President Donald Trump wrote on the social media website Truth Social that Iran’s national soccer team is “welcome” to compete in World Cup, but he does not think “it is appropriate” for them to participate “for their own life and safety.”
The Iranian team responded to Trump’s post by saying in a statement on Telegram that a single person can not exclude a country from the World Cup. They also suggested the US “lacks the ability” to provide security for World Cup-participating teams.
“The World Cup is a historic and international event and its governing body is FIFA — not any individual country. Iran’s national team, with strength and a series of decisive victories achieved by the brave sons of Iran, was among the first teams to qualify for this major tournament,” the statement said. “Certainly no one can exclude Iran’s national team from the World Cup. The only country that could be excluded is one that merely carries the title of ‘host’ yet lacks the ability to provide security for the teams participating in this global event.”
However, Iranian Sports and Youth Minister Ahmad Donyamali reportedly told state television it is “not possible” for the country to participate in the World Cup this year because of the US airstrikes on Iran. “Due to the wicked acts they have done against Iran — they have imposed two wars on us over just eight or nine months and have killed and martyred thousands of our people — definitely it’s not possible for us to take part in the World Cup,” he said, according to the Associated Press.
Trump later posted again on social media about the World Cup. “The United States of America looks very much forward to hosting the FIFA World Cup. Ticket sales are ‘through the roof!’” he added. “It will be the Greatest and Safest Sporting Event in American History. All Players, Officials, and Fans will be treated like the ‘STARS’ that they are!”
FIFA President said in an Instagram post last week that he met with President Trump and the latter “reiterated that the Iranian team is, of course, welcome to compete in the tournament in the United States.” FIFA Chief Operating Officer Heimo Schirgi recently said the World Cup is “too big” to postpone amid the ongoing conflict in the Middle East. He added that the organization hopes “everyone can participate that has qualified.”
Meanwhile, the UEFA, Europe’s governing body of soccer, has cancelled the “Finalissima” match in Doha, Qatar, between Argentina and Spain’s national soccer teams following security concerns related to the ongoing war between Iran, Israel and the United States.
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Leqaa Kordia, the last Palestinian Columbia protester still in ICE detention, has been released
(JTA) — Leqaa Kordia, a Palestinian woman and the last person still detained in the Trump administration’s crackdown on pro-Palestinian campus protests last spring, was released from ICE custody on Monday.
Kordia’s release came weeks after New York City Mayor Zohran Mamdani petitioned President Donald Trump in person on her behalf. Mamdani celebrated the development in a statement.
“In my meeting with President Trump last month, we discussed ICE’s actions at Columbia University. I asked that the federal government release Leqaa Kordia and drop the cases against four others,” he tweeted. “I am grateful that Leqaa has been released this evening from ICE custody after more than a year in detention for speaking up for Palestinian rights.”
Kordia, 33, who immigrated to New Jersey from the West Bank in 2016, had been held in a U.S. immigration detention center in Texas since last March after she was arrested for her involvement in a pro-Palestinian protest at Columbia in 2024. Kordia had overstayed her student visa and was never a student at Columbia.
On Friday, an immigration judge ordered her release on $100,000 bond. It was the third time that the judge had ordered her release, which was granted after the government declined to appeal.
“I don’t know what to say. I’m free! I’m free! Finally, after one year,” Kordia told reporters after being released from the detention center.
Kordia was among a number of people arrested last spring amid the Trump administration’s crackdown on noncitizens who had participated in anti-Israel protests, some of which drew allegations of antisemitism, on university campuses.
Among those arrested was Mahmoud Khalil, a Columbia University graduate whose release Mamdani also called for. Earlier this month, Khalil broke the Ramadan fast at Gracie Mansion with Mamdani and his wife Rama Duwaji. Duwaji, whose pro-Palestinian social media posts have increasingly drawn scrutiny, also celebrated Kordia’s release on Instagram.
The post Leqaa Kordia, the last Palestinian Columbia protester still in ICE detention, has been released appeared first on The Forward.
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For the first time ever, NBA game features 3 Jews — Deni Avdija, Danny Wolf and Ben Saraf
(JTA) — BROOKLYN — The Barclays Center had the energy of a bar mitzvah party on Monday night, as kippah-clad basketball fans and kids waving posters with Hebrew words of encouragement came to cheer on an NBA first: a game featuring three Jewish players — all Israeli citizens.
The Brooklyn Nets were hosting the Portland Trail Blazers — whose forward Deni Avdija recently became the first Israeli All-Star in the league.
He joined Danny Wolf and Ben Saraf, two Jewish players who have galvanized the Nets’ Jewish fanbase since joining the team this year. Saraf was raised in Israel and got his start in basketball there, while Wolf grew up in Illinois and secured Israeli citizenship to play for Team Israel in international competitions.
Avdija, who normally averages about 25 points per game, struggled to find a rhythm on Monday night, as did Wolf, who has intrigued scouts with the ball handling skills of a point guard despite his nearly 7-foot height. But Saraf impressed, scoring 15 points and notching four assists and four steals in 24 minutes of play.
Saraf’s efforts were not enough to buoy his team, though, and the Nets lost to the Trail Blazers, 114-95.
That hardly dimmed the enthusiasm of the crowd, who thrilled at seeing Avdija and Saraf hug on the court before the game and exchange jerseys after the game in a show of respect and friendship.
Some draped in shawls printed with a fusion of the Israeli and American flags lingered court-side for a chance to get Avdija’s attention. At times when the game was quiet, some fans could be heard shouting “Deni! Deni!” Some wore hats with “Brooklyn Nets” spelled in Hebrew.
Avdija said in a postgame press conference that he had been surprised to see the arena sold out and that the energy reminded him of the Menora arena when he played for Maccabi Tel Aviv.
“I haven’t fully processed it yet,” he said about the significance of having three Israelis on the court. “It’s tough that many people from Israel couldn’t come because of the war. I hope everyone is okay. Representing on the biggest stage — it’s emotional for me and for many others. One of the most fun nights I’ve had.”
Saraf, too, said the game was a highlight for him.
“A very emotional night. It’s too bad that we lost, but it’s bigger than that. The number of Jewish and Israeli fans here — when Deni was introduced, the whole crowd stood up. Every basket, it was emotional for me, for Danny Wolf, for everyone. It was a big event.”
He added, “Three Israelis on the court at the same time was something very special.”
It is possible that the trio represents not just all of the Israeli citizens but all of the Jews currently playing in the NBA. A fourth player was reportedly exploring converting to Judaism, but he has not publicly disclosed whether he completed a conversion.
The previous record for number of Israelis in an NBA game was two. It came on Oct. 30, 2023, when Omri Casspi and the Houston Rockets played the Dallas Mavericks and Gal Mekel, whom the Mavs had recently picked up, made his debut with the team. They were the first and second Israelis in the NBA.
The game also appears to tie the league record for the number of Jews in a single game, set on Nov. 10, 1953. In that game, Dolph Schayes scored 11 points for the Syracuse Nationals, while Irv Bemoras and Red Holzman both took the court for the Milwaukee Hawks.
The post For the first time ever, NBA game features 3 Jews — Deni Avdija, Danny Wolf and Ben Saraf appeared first on The Forward.