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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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US Sees Progress After Talks in Florida with Ukraine, but More Work Needed to Reach Deal
US Secretary of State Marco Rubio, US Special Envoy Steve Witkoff, and US President Donald Trump’s son-in-law Jared Kushner meet with a Ukrainian delegation in Hallandale Beach, Florida, US, November 30, 2025. Photo: REUTERS/Eva Marie Uzcategui
US and Ukrainian officials held what both sides called productive talks on Sunday about a Russia peace deal, with Secretary of State Marco Rubio expressing optimism about progress despite challenges to ending the more than 3-year-long war.
Rubio met with a Ukrainian delegation led by a new chief negotiator in Florida, his home state, for talks that he said were meant to create a pathway for Ukraine to remain sovereign and independent.
“We continue to be realistic about how difficult this is, but optimistic, particularly given the fact that as we’ve made progress, I think there is a shared vision here that this is not just about ending the war,” Rubio told reporters after the talks concluded. “It is about securing Ukraine’s future, a future that we hope will be more prosperous than it’s ever been.”
The discussions were a follow-up to a new set of negotiations that began with a fresh US blueprint for peace. Critics said the plan initially favored Russia, which started the conflict with a 2022 invasion of Ukraine.
Special envoy Steve Witkoff and US President Donald Trump’s son-in-law, Jared Kushner, were also present representing the US side. Witkoff leaves on Monday for Moscow, where he is expected to meet Russian counterparts for talks this week.
“There’s more work to be done. This is delicate,” Rubio said. “There are a lot of moving parts, and obviously there’s another party involved here … that will have to be a part of the equation, and that will continue later this week, when Mr. Witkoff travels to Moscow.”
Trump has expressed frustration at not being able to end the war. He pledged as a presidential candidate to do so in one day and has said he was surprised it has been so hard, given what he calls a strong relationship with Russian President Vladimir Putin, who has largely resisted concessions to stop the fighting.
Trump’s team has pressured Ukraine to make significant concessions itself, including giving up territory to Russia.
The talks shifted on Sunday with a change in leadership from the Ukrainian side. A new chief negotiator, national security council secretary Rustem Umerov, led the discussions for Kyiv after the resignation on Friday of previous team leader Andriy Yermak, chief of staff to Ukrainian President Volodymyr Zelenskiy, amid a corruption scandal at home.
“Ukraine’s got some difficult little problems,” Trump told reporters on Air Force One on Sunday, referring to the corruption scandal, which he said was “not helpful.” He repeated his view that both Russia and Ukraine wanted to end the war and said there was a good chance a deal could be reached.
Umerov thanked the United States and its officials for their support. “US is hearing us, US is supporting us, US is walking besides us,” he said in English as the negotiations began.
After the meeting, he declared it productive. “We discussed all the important matters that are important for Ukraine, for Ukrainian people and US was super supportive,” Umerov said.
The Sunday talks took place near Miami at a private club, Shell Bay, developed by Witkoff’s real estate business.
Zelensky had said he expected the results from previous meetings in Geneva would be “hammered out” on Sunday. In Geneva, Ukraine presented a counter-offer to proposals laid out by US Secretary of the Army Dan Driscoll to leaders in Kyiv some two weeks ago.
Ukraine’s leadership, facing a domestic political crisis fueled by a probe into major graft in the energy sector, is seeking to push back on Moscow-friendly terms as Russian forces grind forward along the front lines of the war.
Last week, Zelensky warned Ukrainians, who are weathering widespread blackouts from Russian air strikes on the energy system, that his country was at its most difficult moment yet but pledged not to make a bad deal.
“As a weatherman would say, there’s the inherent difficulty in forecasting because the atmosphere is a chaotic system where small changes can lead to large outcomes,” Kyiv’s first deputy foreign minister Sergiy Kyslytsya, also part of the delegation, wrote on X from Miami on Sunday.
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Netanyahu’s Pardon Request: What Happens Next?
Israeli President Isaac Herzog speaks during a press conference with Latvian President Edgars Rinkevics in Riga, Latvia, Aug. 5, 2025. Photo: REUTERS/Ints Kalnins
i24 News – Prime Minister Benjamin Netanyahu on Sunday submitted a formal request for a presidential pardon to President Isaac Herzog, i24NEWS Hebrew legal commentator Avishai Grintzig revealed.
What happens next? The request now enters a detailed, multi-stage review process involving the Ministry of Justice, law-enforcement bodies, and the President’s Residence.
Once a request is filed, it is first transferred to the Pardons Department in the Ministry of Justice.
The department begins gathering extensive information, seeking input from the Prison Service, Israel Police, the State Attorney’s Office, welfare and medical authorities, and the Enforcement and Collection Authority.
After assembling the material, the Pardons Department submits its opinion to the Minister of Justice. The minister then issues his own recommendation. If a conflict of interest arises, the government must appoint another minister to handle the matter.
The minister’s recommendation is then sent to the legal department at the President’s Residence, where the file is reviewed, supplemented as needed, and passed on to the President’s Legal Advisor.
The Legal Advisor prepares an independent opinion and may conduct additional inquiries with the Pardons Department or other relevant bodies. Once complete, the full file — including all opinions and documentation — is presented to the President for a final decision.
If the President approves the pardon, he signs a clemency document, which is then countersigned by the Minister of Justice (or a substitute minister). The applicant is notified in writing and receives the signed document.
If the President rejects the request, the applicant receives a written notice explaining the decision.
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‘Only the Guilty Seek Pardons’: Political Firestorm over Netanyahu’s Request
FILE PHOTO: Israeli opposition leader Yair Lapid delivers a statement at the Knesset, Israel’s parliament,, in Jerusalem, February 13, 2023. REUTERS/Amir Cohen/File Photo
i24 news – Prime Minister Benjamin Netanyahu submitted a formal request for a presidential pardon to President Isaac Herzog on Sunday, igniting a political firestorm across Israel’s political landscape.
Opposition leader and Yesh Atid chairman Yair Lapid called on President Herzog to reject the request outright.
“You cannot grant him a pardon without an admission of guilt, an expression of remorse, and his immediate departure from political life,” Lapid said.
Yair Golan, head of the Democrats party and a retired major general, condemned the move as an implicit admission of guilt.
“The only acceptable arrangement is for Netanyahu to take responsibility, admit guilt, leave politics, and release the nation from this crisis. Only then can unity be restored.”
National Unity Party chairman Benny Gantz accused Netanyahu of using the request to distract the public from the controversial draft-exemption bill.
“He’s acting like an arsonist who starts a fire and then demands protection money to put it out,” Gantz said. “Instead of inflaming tensions, put out the fire you started. Stop harming democracy, call elections, and only then pursue a plea deal or a pardon.”
MK Gilad Kariv also denounced the request.
“After eight years of claiming the cases were collapsing and that there was ‘nothing because there is nothing,’ he is now seeking a pardon,” Kariv wrote. “He refuses to take responsibility or admit guilt. The top national priority is ending Netanyahu’s rule, which has brought repeated disasters and deepened the decay of Israel’s political culture.”
Coalition members, however, lined up firmly behind Netanyahu.
Defense Minister Israel Katz voiced full support:
National Security Minister Itamar Ben Gvir said granting a pardon was essential for state security.
“The judicial system, and especially a corrupt State Attorney’s Office that fabricated cases, must be reformed. A pardon and reform go hand in hand.”
Culture and Sports Minister Miki Zohar added:
“The time has come to free Israel from the saga of Netanyahu’s trial, which is tearing the nation apart.”
Coalition Chairman Ofir Katz praised Netanyahu’s decision as “an enormous act of leadership,” claiming the trial is collapsing and was politically motivated from the start.
“For the sake of national healing, he has chosen this path,” Katz said.
Economy Minister Nir Barkat likewise urged President Herzog to end the trial.
“After a difficult war, Israel must embark on a path of unity. This is the moment to pardon the Prime Minister.”
At the same time, Likud MK Tali Gottlieb criticized Netanyahu from the right—lamenting that he requested a pardon at all.
“Why cast yourself in a negative light when you did nothing wrong?” she said. “Your trial has exposed unprecedented persecution. It is shameful to submit this request.”
The Movement for Quality Government demanded that President Herzog refuse the request immediately.
“A pardon in the middle of a legal proceeding is a mortal blow to the rule of law and equality before the law,” the organization warned. “Granting clemency to a sitting prime minister accused of serious fraud and breach of trust sends a message that some citizens are above the law.”
Pro-democracy protest leaders, Shikma Bressler, Moshe Radman, Yaya Fink, and Ami Dror issued a harsh statement:
“The thief’s hat is on fire. The defendant is begging for a pardon. History will judge Herzog for this moment. Anything less than rejecting the request will make the President complicit in Israel’s destruction.”
The protest movements announced an emergency demonstration Sunday evening outside the President’s Residence in Tel Aviv.