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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Mamdani visits Holocaust survivor at her apartment on Holocaust Remembrance Day
New York City Mayor Zohran Mamdani on Tuesday made a private visit to the Manhattan apartment of an 82-year-old Holocaust survivor, a gesture to a Jewish community divided over his positions, and reflecting his focus on affordability and dignity for New Yorkers living on fixed incomes.
Marking International Holocaust Remembrance Day, Mamdani spent 40 minutes talking with Olga Spiegel, who was born in France in 1943 after her family fled there, believing French children would not be separated from their parents. Her father was later deported to a concentration camp. Spiegel escaped with her mother into Italy, hiding for months in a stable before being sheltered by a priest in Rome until liberation, according to Blue Card, an organization that assists Holocaust survivors in need and organized the visit.
Mamdani allocated discretionary funds to the organization while serving as a member of the New York State Assembly, and its executive director, Masha Pearl, was a member of Mamdani’s transition team.
New York is home to the largest population of Holocaust survivors outside of Israel, with an estimated 14,000 to 15,000 living in the metropolitan area. More than 5,000 are at or below the poverty line, most live alone and many are homebound. Nearly 40% struggle to meet basic needs such as food, housing and medical care, according to the organization, and 84% survive on less than $24,000 a year, largely from Social Security and modest pensions.
City Hall described the private visit, which was not listed on the mayor’s public schedule, as warm and welcoming.
“It was an incredibly powerful meeting,” said Monica Klein, a spokesperson for the mayor, “and drove home that the Holocaust is not simply a thing of the past, but something that impacts countless New Yorkers every single day.”
An artist, Spiegel settled in New York in the mid-1960s and has spent the past 48 years in the same rent-stabilized apartment on the lower east side of Manhattan. Spiegel showed Mamdani her studio and artwork, and the two bonded over their shared love of art. The mayor also shared his family’s immigration story.
The visit came amid growing scrutiny of Mamdani’s approach to Jewish issues. His anti-Zionist worldview and revocation of executive orders tied to antisemitism and pro-Palestinian protests on his first day in office were met with criticism from mainstream Jewish organizations.
During the mayoral primary last year, Mamdani faced backlash over his decision not to co-sponsor a resolution commemorating the Holocaust in the state legislature. Mamdani pushed back, saying he voted in favor of the Holocaust Remembrance Day resolution every year since he entered the Assembly in 2021 “to honor the more than 6 million Jewish people murdered by the Nazis.”
In a statement posted on X earlier Tuesday, Mamdani said Holocaust Remembrance Day “calls on us to do more than reflect; it calls on us to act — to confront antisemitism wherever it exists and to reject all forms of hatred and dehumanization.”
The post Mamdani visits Holocaust survivor at her apartment on Holocaust Remembrance Day appeared first on The Forward.
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ISIS Threat Surges Across Syria and Beyond, Raising Alarm Bells From Iraq to Sub-Saharan Africa
Islamic State – Central Africa Province released documentary entitled “Jihad and Dawah” covering group’s campaigns in northeastern Democratic Republic of Congo and battles against Congolese and Ugandan armies. Photo: Screenshot
US and Iraqi officials are warning of a resurgent terrorist threat posed by Islamic State (ISIS), with the number of militants in Syria reportedly soaring to 10,000 and regional instability raising concern from Iraq to Sub-Saharan Africa.
Earlier this week, Iraqi intelligence services sounded the alarm over the surging ISIS threat, warning of a sharp increase in the terrorist group’s fighters in northern Syria, the country’s western neighbor, and expressing growing concerns among officials.
In an interview with the Washington Post, Iraqi intelligence chief Hamid al-Shatri revealed that ISIS fighters in Syria have skyrocketed from roughly 2,000 to 10,000 in just one year.
This number far surpasses last year’s estimate in the UN Security Council report, which placed the total of ISIS fighters in Syria and Iraq at roughly 3,000 as of August.
“This represents a real danger for Iraq, because ISIS — whether in Syria, Iraq, or anywhere else in the world — is a single organization and will likely seek to establish a new foothold to launch attacks,” al-Shatri told the Washington Post.
He also noted that the terrorists who joined ISIS in Syria over the past year include men previously linked to Syrian President Ahmed al-Sharaa and al-Qaeda, many of whom have expressed dissatisfaction with the current political leadership.
As the Syrian government advances to retake territory long controlled by Kurdish forces, Iraqi officials are increasingly concerned about a resurgent ISIS threat.
In the wake of escalating violent clashes across Syria over the past few weeks, chaos erupted in regional prisons holding thousands of ISIS members, allowing many to escape into the desert.
Even though many escaped ISIS members were later recaptured, the Iraqi government rapidly deployed thousands of troops to bolster its border with Syria, warning that the threat of further attacks remained high.
Last week, the US military began relocating ISIS detainees from northeastern Syrian prisons, formerly controlled by the Kurdish-led Syrian Democratic Forces (SDF), to Iraqi facilities following the SDF’s withdrawal as Syrian government forces advanced into the area.
On Sunday, Iraqi Prime Minister Mohammed Shia al-Sudani said the decision to temporarily transfer ISIS detainees to local prisons aims to safeguard both Iraq’s national security and the stability of the broader region.
According to the US Central Command, around 2,500 ISIS fighters remained at large in Syria and Iraq in 2024, but no updates have been released since.
These latest warnings from the Iraqi government come amid rising concerns following the departure this month of the last US troops from Ain al-Asad Airbase in western Anbar province, bringing to a close a mission that had supported local forces in combating ISIS terrorism.
The United States is now focusing on Sub-Saharan Africa, where analysts have identified rising Islamist terrorist threats, making the region a central concern in the fight against global jihadist terrorism.
Last week, the deputy commander of US Africa Command (AFRICOM), Lt. General John Brennan, said Washington is stepping up equipment shipments and intelligence support to Nigeria as part of a wider government effort to strengthen its presence across the region and assist African forces in combating Islamic State-linked militants.
Brennan also revealed that the US military continues to engage closely with the armed forces of the junta-led Sahel nations — Burkina Faso, Niger, and Mali.
Under US President Donald Trump, “we’ve gotten a lot more aggressive and are working with partners to target … [regional] threats, mainly ISIS,” Brennan told reporters.
“From Somalia to Nigeria, the problem set is connected. So, we’re trying to take it apart and then provide partners with the information they need,” he continued. “It’s been about more enabling partners and then providing them equipment and capabilities with less restrictions so that they can be more successful.”
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Antisemitism Witnessed by 78% of EU Teachers in Classrooms, UN Survey Finds
Krakow, Poland – Oct. 5, 2024: Pro-Palestinian activists in front of the Institute of Sociology at Jagiellonian University. Photo: Artur Widak via Reuters Connect
Teachers across the European Union are witnessing antisemitism as a near daily social occurrence in the classroom and the workplace, according to a new survey issued by the United Nations Educational, Scientific, and Cultural Organization (UNESCO).
Released on Tuesday, the survey of 2,030 teachers found that 78 percent have “encountered at least one antisemitic incident between students,” and 27 percent have “witnessed nine or more such incidents.” It added that 61 percent saw students promoting Holocaust denialism, while others had students who drew or wore Nazi symbols. Forty-two percent witnessed “other teachers being antisemitic.”
“Hate speech, notably antisemitism and Holocaust denial, has reached levels not seen since World War II,” UNESCO Director-General Khaled El-Enany said in a statement. “Most teachers have never received specific training to confront this reality, including the consequences related to AI development. UNESCO provides policymakers with unique tools to empower teachers in more than 30 countries — from classrooms and campuses to sports clubs — and soon even more.”
Included in a UNESCO report titled “Addressing Antisemitism Through Education: A Survey of Teachers’ Knowledge and Understanding,” the survey comes amid a global rise in antisemitism following Hamas’s Oct. 7, 2023, massacre across southern Israel.
Since then, many European antisemitic incidents have occurred on college campuses, including someone assaulting a group of Jewish students while shouting “Zionist fascists” at the University of Strasbourg and the University of Vienna hosting an “Intifada Camp,” a pro-Hamas encampment. At the Free University of Brussels campus in Solbosch, a pro-Hamas group illegally occupied an administrative building and renamed it after a terrorist. Elsewhere across Europe, anti-Zionists damaged property to the tune of hundreds of thousands of Euros, desecrated Jewish religious symbols, graffitied Jewish students’ dormitories with swastikas, and carried out gang assaults on Jewish student leaders.
Violence in the streets of Europe’s major cities is also a regular occurrence. In July 2025, a group of people wielding knives attacked Jews walking home from an event on the Greek island of Rhodes; in Davos, Switzerland a man spat on, attacked, and verbally abused a Jewish couple— an offense he reportedly perpetrated multiple times against other Jewish people.
European governments are responding to the antisemitism crisis by paying closer attention to its linkage with the politics and ideology of anti-Zionism, a connection many political leaders hesitated to acknowledge and which UNESCO, despite having exuded anti-Zionist hostility in the past, also cited as a leading cause of rising antisemitism.
“Almost half of teachers (43.6 percent) had encountered students articulating hateful comments in relation to the State of Israel either once or twice, or often,” the report, summarizing the survey results, stated. “Hateful comments targeted at the State of Israel might not necessarily be antisemitism and may be motivated by other forms of hostility. However, comments motivated by hate are significantly more likely to include prejudice, or incite further dehumanization and violence.”
The document added, “Moreover, the prevalence of emotionally charged comments around the conflict in the Middle East highlights the salience of this topic and the need for targeted training and guidance for teachers on how to handle difficult conversations in an increasingly polarized environment.”
Across the Atlantic, teachers in the US have seen a surge of antisemitism in K-12 schools.
According to another survey conducted by the StandWithUs Jewish advocacy organization, 61.6 of teachers have been both targets and witnesses of antisemitic conduct in a professional setting. Meanwhile, nearly half suffered antisemitism perpetrated by their teachers unions, purportedly their advocates and representatives in collective bargaining.
School districts, obligated to comply with civil rights laws which proscribe discrimination, fail at prevention, according to the data. Of the 65 percent of respondents who said they are required to take anti-bias trainings, only 10 percent said those trainings address antisemitism.
“This first of its kind empirical study sought to understand antisemitism experienced by Jewish educators in K-12 education. Over 60 percent of respondents reporting that they personally experienced or witnessed antisemitism in their profession is an astounding number,” StandWithUs data and analytics director Dr. Alexandra Fishman said in a statement. “StandWithUs is deeply committed to rigorous research that serves both academic and lay audiences.”
Civil rights groups have argued that pushing anti-Zionism in the classroom can have a profound impact on students, who in many cases perpetrate antisemitic incidents. On Thursday, for example, local media reported that two 15-year-olds were arrested on suspicion of having graffitied 60 swastikas all over a playground in Brooklyn, New York.
Follow Dion J. Pierre @DionJPierre.