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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Israel, Argentina Strengthen Ties as Milei Plans to Open Embassy in Jerusalem, Saar Leads Diplomatic Mission
Argentine President Javier Milei meets with Israeli Foreign Minister Gideon Saar in Buenos Aires during Saar’s diplomatic and economic visit to strengthen ties between the two countries. Photo: Screenshot
Israel expects Argentine President Javier Milei to open his country’s embassy in Jerusalem next year, Israeli Foreign Minister Gideon Saar said on Tuesday, as the two allies continue to strengthen their bilateral ties.
“We hope to have the president in April or May to open Argentina’s embassy in Jerusalem, DC — David’s Capital,” the top Israeli diplomat said during a speech at the Israel-Argentina Business Forum in Buenos Aires.
Earlier this year, the Argentine leader announced during his visit to Israel that his country plans to open its embassy in Jerusalem in 2026.
As part of his diplomatic trip this week, Saar traveled to Paraguay and Argentina, leading a business and economic delegation that included senior government officials, company representatives, and key economic leaders to promote expanded cooperation between the countries.
“The president of Argentina [Milei] is one of the world’s boldest and most impressive leaders. It was a true honor to meet him in Buenos Aires and discuss our extraordinary bilateral relations,” the Israeli diplomat said in a social media post on X.
“The economic delegation accompanying me today is an expression of our belief in the president’s bold economic reforms and Argentina’s economy under his leadership,” he continued.
The President of Argentina @JMilei is one of the world’s boldest and most impressive leaders.
It was a true honor to meet him in Buenos Aires and discuss our extraordinary bilateral relations.
The economic delegation accompanying me today is an expression of our belief in the… pic.twitter.com/qHWJsB6Rf0— Gideon Sa’ar | גדעון סער (@gidonsaar) November 25, 2025
During his visit, Saar announced that Israel will open an Economic Attaché Office in Buenos Aires next year, emphasizing the country’s goal to “dramatically increase” investments in its partner nation.
“I thanked the president for standing consistently by Israel on the international stage,” Saar said. “Argentina, under President Milei’s leadership, is one of Israel’s best friends in the world. We’ll continue strengthening these extraordinary relations!”
He also met with Argentina’s Foreign Minister Pablo Quirno, who is scheduled to visit Israel in February, and with Defense Minister Luis Petri to discuss ways to strengthen both security and economic ties between the two countries.
“We appreciate the minister’s friendship and crucial role in Argentina’s designation of Hamas and Hezbollah as terror organizations,” Saar wrote in a post on X.
“Argentina, under President Milei’s leadership, is clearly on the right path!” he added.
Had a very good working lunch with Argentina’s Minister of Defense @luispetri in Buenos Aires. We discussed ways to strengthen our security and economic ties. We appreciate the Minister’s friendship and crucial role in Argentina’s designation of Hamas and Hezbollah as terror… pic.twitter.com/fEnC7MGJt6
— Gideon Sa’ar | גדעון סער (@gidonsaar) November 26, 2025
Israel’s top diplomat was scheduled to attend memorial events honoring the victims of the 1992 Israeli Embassy bombing and the 1994 attack on the Argentine Israelite Mutual Association (AMIA) Jewish community center in Buenos Aires — two of the deadliest terrorist attacks in the country, which claimed 29 and 85 lives, respectively.
Saar will also address the 90th anniversary celebration of the Delegation of Argentine Israelite Associations (DAIA), the umbrella organization representing Jewish institutions in Argentina.
Earlier this week, Saar kicked off his diplomatic trip in Paraguay, signing a security cooperation memorandum and meeting with President Santiago Peña, whom he praised as “one of the most impressive leaders on the international stage today.”
“Paraguay is developing major defense capabilities. Israel’s defense industry has experience and capabilities that we want to share with you,” the Israeli official said during a press conference with Paraguay’s Foreign Minister Rubén Ramírez Lezcano.
Saar also praised Peña for moving the country’s embassy to Jerusalem, honoring his predecessor’s promise from 2018, and for formally designating Iran’s Islamic Revolutionary Guard Corps, as well as the political wings of Hamas and Hezbollah, as terrorist organizations. Paraguay had previously proscribed just the military wings of the two Iran-backed Islamist groups, both of which have been internationally designated as terrorist organizations.
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Harvard Law Professor Takes Plea Deal for Shooting Incident Near Synagogue
April 20, 2025, Cambridge, MA, USA: Harvard University and Harvard Square scenes with students and pedestrians. Photo: Kenneth Martin/ZUMA Press Wire via Reuters Connect.
A Harvard Law School visiting professor has accepted a plea agreement which absolves him of a slew of criminal charges he incurred for firing a pellet gun near a synagogue in Greater Boston on Yom Kippur, the holiest day in Judaism, last month.
Carlos Portugal Gouvea, 43, has insisted he was “hunting rats” when his pumping two shots of non-lethal ammunition through a car window and across the property of Temple Beth Zion in the town of Brookline while worshippers attended service inside forced the synagogue into lockdown. According to multiple reports, the institution’s private security team found Gouvea behind a tree while searching the area for the source of the disturbance.
Upon being approached by the men, Gouvea voluntarily disarmed, putting his gun down, but he then reportedly used force to prevent being detained and thereafter absconded from the scene. Law enforcement officers later arrested him at home.
Since the incident, Gouvea, whose wife and children are Jewish, has maintained that antisemitism did not motivate his conduct, a contention that is believed by Temple Beth Zion and local Jewish leaders. He was charged in the Brookline District Court with one felony — vandalizing property — and three misdemeanors: disorderly conduct, disturbing the peace, and illegally firing a pellet gun.
Under the plea deal, three of the charges were dismissed, according to the Norfolk District Attorney’s Office. For the remaining charge, illegally discharging a pellet gun, The Harvard Crimson reported that Gouvea must pay $386.59 in restitution to the individual whose car window he broke with a pellet. He also agreed to six months of pre-trial probation.
To this day, the professor has neither been accused of nor charged with committing a hate and maintains that he was not even aware that he had entered the grounds of a synagogue when he fired the shots which have upended his life.
“This man is married to a Jewish woman and has Jewish children, and it’s absolutely nothing to do with targeting the Jewish community,” Harvard Chabad Rabbi Hirschy Zarchi proclaimed during an Oct. 7 vigil held at Harvard earlier this year. “If it adds a measure of comfort and reassurance to our community, I thought it’s appropriate to just share that, so we can all take a sigh of relief.”
However, Harvard University placed Gouvea on administrative leave pending the outcome of criminal proceedings, a decision made amid widespread concern from prominent donors, Jewish leaders, and the federal government that the school’s attitude toward antisemitism on campus has been cavalier. Harvard is currently fighting a lawsuit which alleges that it declined to punish two students who led an anti-Israel mob which surrounded a Jewish classmate and screamed “Shame!” at him to protest Israel.
It is not clear when Gouvea will return to campus.
Harvard’s relationship with the Jewish community became a staple of American news coverage ever since some of its students cheered Hamas’s Oct. 7, 2023, massacre across southern Israel, in which Palestinian terrorists indiscriminately murdered Israelis while sexually assaulting both women and men. Later, students stormed academic buildings chanting “globalize the intifada”; a faculty group posted an antisemitic cartoon on its social media page; and the Harvard Law School student government passed a resolution that falsely accused Israel of genocide and ethnic cleansing.
Since US President Donald Trump’s election in November 2024, Harvard has attempted to turn over a new leaf, settling lawsuits which stipulate its adopting the International Holocaust Remembrance Alliance’s (IHRA) widely used definition of antisemitism and even shuttering far-left initiatives which were adjacent to extreme anti-Zionist viewpoints.
In July, the university announced new partnerships with Israeli academic institutions, saying it will establish a new study abroad program, in partnership with Ben-Gurion University of the Negev, for undergraduate students and a postdoctoral fellowship in which Harvard Medical School faculty will mentor and train newly credentialed Israeli scientists in biomedical research as preparation for the next stages of their careers.
Speaking to The Harvard Crimson — which has endorsed boycotting Israel — Harvard vice provost for international affairs Mark Elliot trumpeted the announcement as a positive development and, notably, as a continuation, not a beginning, of Harvard’s “engagement with institutions of higher education across Israel.” Elliot added that Harvard is planning “increased academic collaboration across the region in the coming years.”
Meanwhile, Harvard continues to see outbursts of antisemitic activity — most recently from its far-right students.
In September, a conservative student magazine, The Harvard Salient, at Harvard University published an article which echoed the words of Nazi leader Adolf Hitler.
Written by David F.X. Army, the article chillingly echoed a January 1939 Reichstag speech in which Hitler portended mass killings of Jews as the outcome of Germany’s inexorable march toward war with France and Great Britain. Whereas Hitler said, “France to the French, England to the English, America to the Americans, and Germany to the Germans,” Army wrote, “Germany belongs to the Germans, France to the French, Britain to the British, America to the Americans.”
Army also called for the adoption of notions of “blood, soil, language, and love of one’s own” in response to concerns over large-scale migration of Muslims into Europe.
In Nazi ideology, “blood and soil,” or Blut und Boden, encapsulated the party’s belief in eugenics and racial purity; the German “Aryans’” right to expand into Eastern Europe to amass new Lebensraum, or “living space”; and the transformation of the German peasantry into an agricultural class which stood in contrasts to Jews, many of whom lived in cities.
Last month, the magazine’s board announced that the publication would temporarily halt its operations pending an investigation.
The Salient said that Army has not consumed Nazi literature and that no one who reviewed his contribution recognized its Nazi tropes. Denouncing scrutiny of the Salient as a political conspiracy on a campus in which students say promoting conservative viewpoints is a social crime, magazine editor Richard Y. Rodgers said The Harvard Crimson, the main campus newspaper, converted the “resemblance” into a “headline.”
Follow Dion J. Pierre @DionJPierre.
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Tidbits: The first female Orthodox Jewish mayor in the U.S
Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. You’ll also find the link to the article in English after each news brief.
צום ערשטן מאָל אין דער אַמעריקאַנער געשיכטע האָט אַ פֿרומע ייִדישע פֿרוי דערגרייכט דעם אַמט פֿון בירגער־מײַסטער.
מישעל ווײַס, אַ רעפּובליקאַנערין וואָס האָט במשך פֿון די פֿאַרגאַנגענע 15 יאָר געדינט ווי אַ מיטגליד פֿונעם שטאָטראַט פֿון יוניווערסיטי הײַטס, אָהײַאָ — אַ פֿאָרשטאָט פֿון קליוולאַנד — האָט געוווּנען די וואַלן, נישט געקוקט אויף דעם וואָס די שטאָט איז טיף דעמאָקראַטיש־געשטימט.
דערצו האָט זי געוווּנען דעם פֿאַרמעסט מיט אַ ממשותדיקער מערהייט — מער ווי 56%. איר קאָנקורענט, דזשיי טשאָנסי האָטאָן, פֿון דער דעמאָקראַטישער פּאַרטיי, האָט באַקומען 37%. אַ דריטער קאַנדידאַט, פֿיליפּ אַטקין, וואָס געהערט נישט צו קיין פּאַרטיי, האָט באַקומען 6%.
אין יוניווערסיטי הײַטס וווינען בערך 13,000 מענטשן.
ווײַס, אַ מאַמע און אַ באָבע וואָס וווינט אין דער שטאָט שוין 29 יאָר, האָט אָנגעהויבן איר פּאָליטישע טעטיקייט ווי אַ וואָלונטיר און האָט זיך אַרויפֿגעאַרבעט צו וויצע־בירגערמײַסטערין. במשך פֿון די יאָרן איז איר שם געוואַקסן אַ דאַנק איר פֿינאַנץ־דיסציפּלין, איר שטיצע פֿאַר אָפּהיטן די סבֿיבֿה און איר פֿאָקוס אויף פֿאַרבעסערן די אינפֿראַסטרוקטור.
ווײַס האָט געזאָגט אַז איר ערשטע פּריאָריטעט וועט זײַן צו היילן די פּאָליטישע שפּאַלטונג אין דער שטאָט־רעגירונג. זי האָט קריטיקירט די פֿריִערדיקע אַדמיניסטראַציע פֿאַרן שאַפֿן אַ שפּאַנונג צווישן דעמאָקראַטן און רעפּובליקאַנער און האָט געזאָגט, אַז זי האָפֿט אויפֿצוריכטן אַ געפֿיל פֿון צוזאַמענאַרבעט, בעת זי נעמט זיך אונטער עטלעכע גרויסע אינפֿראַסטרוקטור־פּראָיעקטן.
אין אַ צײַט פֿון שטײַגנדיקן אַנטיסעמיטיזם אין די פֿאַראייניקטע שטאַטן, האָט ווײַס באַטאָנט אַז מע מוז פֿאַרבעסערן די קאָאָפּעראַציע צווישן דער פּאָליציי און דער זיכערהייט־דינסט בײַ קליוולאַנדס ייִדישער פֿעדעראַציע. זי האָט אויך געזאָגט אַז ס׳איז וויכטיק צו באַשיצן די פֿאַרשידנאַרטיקייט פֿון דער שטאָט־באַפֿעלקערונג. אין איין ראַיאָן פֿון צוויי קוואַדראַט־מײַל געפֿינען זיך נישט ווייניקער ווי 17 עטנישע גרופּעס.
ווײַס האָפֿט אַז איר דערוויילט ווערן וועט אינספּירירן אַנדערע פֿרומע ייִדישע פֿרויען צו קאַנדידירן אויף אַ פּאָליטישן אַמט. „איר קענט ווײַטער לעבן לויט אײַערע ווערטן בשעת איר דינט די רעגירונג,“ האָט זי געזאָגט.
כּדי צו לייענען דעם אַרטיקל אויף ענגליש גיט אַ קוועטש דאָ.
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