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Kosher Dekal aims to stick the landing one year after its Passover product fail

(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason. 

Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.

So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off. 

Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.

In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet. 

That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.” 

“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.” 

In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)

“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.” 

Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”

“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.” 

He added that the most important change the company has made is to the glue that sticks to the counter.

“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.” 

Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included. 

“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.” 

Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers. 

Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.” 

She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”

“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”

And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.

“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.” 

Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”

“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.” 

Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”

In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.

Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.  

“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.” 

Crombie understands the hesitation. 

“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”  

He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.

“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.” 


The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.

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Iran Hardens Stance Ahead of US Nuclear Talks, Rejects Uranium Transfers and Ballistic Missile Limitations

Iran’s Supreme Leader Ayatollah Ali Khamenei speaks during a meeting in Tehran, Iran, Jan. 3, 2026. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS

A top adviser to Iranian Supreme Leader Ayatollah Ali Khamenei signaled that Iran has hardened its negotiating stance ahead of renewed nuclear talks with the United States, publicly rejecting any transfer of uranium out of the country and refusing to negotiate over ballistic missiles or terrorist proxy forces.

The latest comments from Admiral Ali Shamkhani, a senior official on Iran’s Supreme National Defense Council, came as tensions continued to rise between the US and Iran over a potential military escalation in the Middle East.

In an interview with the Lebanese news outlet Al Mayadeen published on Monday, Shamkhani insisted that Iran’s nuclear program is “peaceful and within local capabilities,” while firmly reiterating nonnegotiable conditions for any resumption of talks with Washington.

“Iran neither seeks nor will ever seek nuclear weapons or stockpile them, but the other side must pay a price in return for this commitment,” Shamkhani said. 

“Enrichment at 60 percent can be rolled back to 20 percent if there are concerns, but only if the other side offers something in return,” he continued. 

The senior Iranian official also rejected media reports suggesting Tehran might transfer its stored enriched uranium abroad, including to Russia, saying, “There is no reason to move the stored material out” of the country.

This week, US Special Envoy Steve Witkoff and Iranian Foreign Minister Abbas Araghchi are scheduled to meet with representatives from several Arab and Muslim countries, as they push forward renewed efforts to restart nuclear negotiations.

Set to take place on Friday, the high-level meeting would mark the first direct engagement between US and Iranian officials since nuclear talks collapsed after last June’s 12-day war, during which the US and Israel bombed Iran’s nuclear facilities.

The potential restart of negotiations comes as Iran faces growing international pressure over its violent crackdown on anti-government protests, with the US escalating a massive military buildup in the region and repeatedly threatening the Islamist regime.

Just days ahead of the talks, the Iranian government has reportedly imposed new demands that retract previously agreed terms, including relocating negotiations from Istanbul to Oman and limiting them to a strictly bilateral format with Washington, threatening to destabilize an already fragile process, according to a report from Axios.

Cautious optimism about diplomacy has also been shaken by reported clashes between US and Iranian forces at sea.

The US military said on Tuesday that it shot down an Iranian drone that “aggressively” approached the Abraham Lincoln aircraft carrier in the Arabian Sea. Hours later, Iran’s Islamic Revolutionary Guard Corps (IRGC) forces harassed a US-flagged, US-crewed merchant vessel in the Strait of Hormuz.

In his Monday interview, Shamkhani said that if the White House seeks a mutual understanding, diplomatic talks should take place “away from atmospheres of threats and coercion,” with both sides having “equal standing at the negotiating table” and avoiding “illogical and unreasonable demands.”

“Iran has repeatedly affirmed its readiness to hold practical negotiations exclusively with the United States, and not with any other party,” Shamkhani told Al Mayadeen.

“The negotiations are strictly limited to the United States and the nuclear file, where a mutual agreement is possible,” he continued. “If their proposals are free of threats, based on logical conditions, and avoid arrogance, there is hope to prevent an unjustified catastrophe or incident.”

However, US President Donald Trump had reportedly demanded three conditions for resumption of talks: zero enrichment of uranium in Iran, limits on Iran’s ballistic missile program, and ending the regime’s support for terrorist groups and other proxies across the Middle East.

Iran has long said all three demands are unacceptable, but two Iranian officials told Reuters its Islamist, authoritarian rulers view the ballistic missile program, not uranium enrichment, as the bigger issue.

In the last few weeks, Trump has repeatedly warned that he may take “decisive” military action against Iran if the regime continues killing protesters and refuses to return to the negotiating table.

Amid rising regional tensions, Washington has significantly increased its military presence in the region, moving a range of assets into the area — including the USS Abraham Lincoln and its strike group.

Echoing past comments from Iranian officials, Shamkhani said the country is “prepared for any circumstances that may arise,” emphasizing the regime’s readiness to confront both diplomatic pressures and potential military threats.

“We are essentially living in warlike conditions,” he said. “The Americans are in the region to defend Israel, while Iran serves as the force that restrains Israel and curbs its bullying and arrogance.”

“The assumption that the United States would act without Israel’s involvement is entirely wrong,” he continued. “Should the US strike, Israel will be inevitably involved and will face an appropriate response.”

The Iranian official warned that any attack on Khamenei, “no matter how small, would escalate into a colossal crisis far beyond what others can imagine.”

Iranian lawmakers last month similarly warned that any attack on Khamenei would lead to a declaration of “jihad,” or holy war, and a violent global response from the Islamic world.

“We will continue on this path,” Shamkhani said. “We will not allow them [the US and its allies] to make the region unsafe or force us into a situation we do not choose.”

“Iran will persist in its policies and continue supporting the path of resistance, including resistance groups in Palestine, Lebanon, and beyond,” he continued.

A common slogan of the Iranian protesters has been “Neither Gaza nor Lebanon, my life for Iran,” with large swathes of the population opposing the regime’s commitment to spending billions of dollars to support terrorist groups such as Hamas and Hezbollah.

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Robert Kraft’s new Super Bowl ad about antisemitism already feels dated

Not content with his team’s victories on the football field, New England Patriots owner Robert Kraft has in recent years taken it upon himself to lease the most expensive airtime on American television.

The Pats may be out of the Super Bowl, but ads from Kraft’s Blue Square Alliance Against Antisemitism (formerly the Foundation to Combat Anti-Semitism) are very much in, and have been for a few years. The campaign has given us two previous Super Bowl spots: one in which Martin Luther King Jr.’s speechwriter Clarence B. Jones urged us to speak out against silence and, last year, as a nice counterpoint, one where Snoop Dogg and Tom Brady yelled at each other. These commercials, unlike ones that the Alliance aired outside of major sporting events, each had their weaknesses in messaging.

The first ad, which primarily spotlighted other hatreds, was perhaps too generic for an organization committed to fighting antisemitism, and its slogan, stand up to Jewish hate, left some viewers mystified. The second conveyed essentially nothing, reading as a sort of wan, FCC-vetted homage to a sequence in Do the Right Thing.

Enter the newest campaign, set in an American high school. A boy walks down the hall as classmates — one in a “how do you do fellow kids”-style backwards cap — knock into him. Others make indistinct comments as he walks by. As the boy pulls up to his locker to put in his knapsack, we see what his peers were snickering at: a Post-It note tagged to his bag that reads “DIRTY JEW.”

Did a wormhole to the 1950s just open up? Was this an outtake from The Fabelmans or that old Frank Sinatra PSA? This just could be not feel more disconnected from how antisemitism now operates in school hallways.

High school students, as countless watchdog groups can tell you, are far more creative and subtle now with their Jew hatred. And those more insidious strains are the ones we should be alerting people to.

Kids these days prefer edgelord remarks about cooking 6 million pizzas in five years and slurs like “Zio” and baby killer or they tell you to go to the gas chambers. They recycle memes about globalist control and an Aryan society called “Agartha.” At their most dunderheaded, they don’t scrawl “Dirty Jew” — though they sometimes say it — they go to that old standby: the swastika. In 2024, the ADL reported 860 incidents in K-12 schools, and though their metrics for antisemitism are at times controversial, 52% of instances involved a swastika. (If you’re a hater of a certain income, like Ye, you can even have swastikas advertised covertly during the Big Game; Kraft’s crew could have stuck it to him by including one on the sticky.)

I get why they did it like this — you want to make your point in 30 seconds. But if you follow instances of antisemitism in schools or online — and it’s kind of an occupational hazard for me — you know this is not how today’s animus is typically expressed. And that can have a kind of unfortunate ripple effect.

If this was meant for the kids, they will laugh at how alien and out-of-touch it seems. And with that, there’s a risk that antisemitism will seem like a manufactured problem.

What happens next in the commercial holds true to what we teach kids about being an “upstander,” rather than a bystander. Another student covers the offensive sticky note with a blue one, and then, like the legendary King of Denmark with his yellow star — or Van Jones with Kraft’s trademark blue square lapel pin — sticks a blue sticky on his own chest.

However noble the intentions of the ad may be, in a world of Groypers, this is bait. I can already anticipate the memes. I also find it doubtful that blue square pins, available on the campaign’s website and the icon behind Kraft’s organization’s rebrand, will become 2026’s hot Gen Z accessory, the new Labubus.

That the message misses the mark is disappointing because Kraft’s organization previously had some quite powerful non-Super Bowl ads, some of which have won awards. The strongest showed a boy and his father in a truck, with the dad confronting his son about a social media post where he said “Hitler was right.”

The dialogue is on-the-nose, but gets at a real phenomenon: Teens, even if raised right, can still be radicalized by the internet and emboldened by its anonymity. (As in the case of the alleged Jackson synagogue arsonist, we know that radicalization can happen fast.) “You got something you want to say, get out of the truck and say it to their faces” the dad tells his son, and the camera pulls focus to what’s outside their windshield: Jews leaving synagogue. And then, text, a solid statistic of a real phrase circulating on the internet: “‘Hitler was right’ was posted over 70,000 times last year.”

That ad still hits me in the gut, and serves as a bridge for two audiences: parents and their kids.

The Post-It ad doesn’t do that.

It tells reasonable older people what they already know: Overt, unambiguous antisemitism is bad. It tells kids that adults don’t get what they’re dealing with. It tells people on the cusp, or already fully immersed, in conspiracies of Jewish control that Jews have unlimited resources, and a limited understanding of the facts on the ground.

If Kraft is committed to throwing money at a very real problem, he should at least get his money’s worth.

The post Robert Kraft’s new Super Bowl ad about antisemitism already feels dated appeared first on The Forward.

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South Carolina Republican Senate Candidate Floats Antisemitic Conspiracies in Effort to Boost Long-Shot Campaign

Paul Dans, U.S. Senate Candidate, speaks during the Anderson County Republican Party Charlie Kirk Tribute at the Civic Center of Anderson, S.C. Monday, September 15, 2025.

Paul Dans, candidate for US Senate, speaks during the Anderson County Republican Party Charlie Kirk Tribute at the Civic Center of Anderson, South Carolina, Sept. 15, 2025. Photo: USA TODAY Network via Reuters Connect

Paul Dans, a lawyer and Republican candidate for US Senate in South Carolina, has boosted antisemitic conspiracy theories online, suggesting that high-ranking Jews have imported drugs and implemented an extermination campaign against white people. 

“The ELITES call us ‘goy cattle’ and sent OxyContin into our communities for a reason. EPSTEIN files confirm WHITE GENOCIDE and WHITE HATE is not a conspiracy but an operation in progress,” Dans posted on X on Monday.

Goy is a term for a gentile, a non-Jew.

Dans, who describes himself as an “America 1st warrior” and a counterweight to entrenched Washington, DC establishment interests, has portrayed himself as an ardent opponent of longstanding US foreign policy. He has been critical of what he calls America’s entanglement in “endless wars” in the Middle East and Ukraine. 

​​”I’m America first and not Israel first, not Ukraine first. We always have to ask what is in the foreign policy interest of the United States citizen. How are we helping the people back home thrive and be safe?” Dans said during an October 2025 interview with South Carolina local news.

Notably, Dans is also a former director of the embattled Heritage Foundation and was the chief architect of Project 2025 — a sprawling political playbook which outlines how to overhaul the federal government to support a conservative policy agenda. The Heritage Foundation has found itself embroiled in mounting controversy in recent months after its president, Kevin Roberts, issued a passionate defense of antisemitic podcaster Tucker Carlson. Carlson had elicited backlash after hosting a chummy interview with the Holocaust-denying, anti-Jewish streamer Nick Fuentes. 

Dans also appeared on “The Tucker Carlson Show” in November 2025, in which he and the podcaster criticized US Sen. Lindsey Graham (R-SC) for his steadfast support for Israel, insinuating that Graham focuses more on uplifting Israel than the US.

Dans’ status as the mastermind of Project 2025 indicates that he likely has significant influence and reach within the Republican establishment.

Critics argue that Dans’ comments are part of a broader trend of long-shot political hopefuls using antisemitism to draw attention to their campaigns and galvanize fringe elements of the far right. James Fishback, a hedge fund manager who recently launched a campaign for the Republican nomination in the Florida gubernatorial race, has drawn significant attention by repeatedly invoked anti-Israel conspiracy theories.

Dans still remains a heavy underdog in the primary competition. However, some polls show that he’s gaining ground. An internal poll from the Dans campaign last fall showed the insurgent swelling from 9.2 percent in June 2025 to 22.1 percent in September among voters. Graham still holds a commanding lead with 46.3 percent of the vote, a slight decline from 49.5 percent during the same timeframe.

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