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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Nick Fuentes says his problem with Trump ‘is that he is not Hitler’
(JTA) — In the fall, a video of Nick Fuentes criticizing Donald Trump drew the praise of progressive ex-Congressman Jamaal Bowman.
“Finally getting it Nick,” Bowman commented, apparently recognizing some common ground between himself on the left and Fuentes, on the far right, who said in the video that Trump was “better than the Democrats for Israel, for the oil and gas industry, for Silicon Valley, for Wall Street,” but said he wasn’t “better for us.”
Now, Fuentes says there is actually no common ground between him and those on the left.
“My problem with Trump isn’t that he’s Hitler — my problem with Trump is that he is not Hitler,” Fuentes said during his streaming show on Tuesday, which focused mostly on the potential for an American attack on Iran.
He continued, “You have all these left-wing people saying, ‘Why do I agree with Nick Fuentes?’ It’s like, I’m criticizing Trump because there’s not enough deportations, there’s not enough ICE brutality, there’s not enough National Guard. Sort of a big difference!”
Fuentes, the streamer and avowed antisemite who has previously said Hitler was “very f–king cool,” has been gaining more traction as a voice on the right. His interview with Tucker Carlson in October plunged Republicans into an ongoing debate over antisemitism within their ranks, inflaming the divide between a pro-Israel wing of the party and an emerging, isolationist “America First” wing that’s against U.S. military assistance to Israel.
Once a pro-Trump MAGA Republican, Fuentes has become the leader of the “groyper” movement advocating for farther-right positions. The set of Fuentes’ show includes both a hat and a mug with the words “America First” on his desk.
In a New York Times interview, Trump recently weighed in on rising tensions within the Republican Party, saying Republican leaders should “absolutely” condemn figures who promote antisemitism, and that he does not approve of antisemites in the party.
“No, I don’t. I think we don’t need them. I think we don’t like them,” replied Trump when asked by a reporter whether there was room within the Republican coalition for antisemitic figures.
Asked if he would condemn Fuentes, Trump initially claimed that he didn’t know the antisemitic streamer, before acknowledging that he had had dinner with him alongside Kanye West in 2022.
“I had dinner with him, one time, where he came as a guest of Kanye West. I didn’t know who he was bringing,” Trump said. “He said, ‘Do you mind if I bring a friend?’ I said, ‘I don’t care.’ And it was Nick Fuentes? I don’t know Nick Fuentes.”
Trump flaunted his pro-Israel bona fides in the interview, mentioning the recent announcement that he was nominated for Israel’s top civilian honor and calling himself the “best president of the United States in the history of this country toward Israel.”
Fuentes, meanwhile, spent the bulk of his show on Tuesday speculating that Trump will order the U.S. to attack Iran, and concluded that “Israel is holding our hand walking us down the road toward an inevitable war.”
The post Nick Fuentes says his problem with Trump ‘is that he is not Hitler’ appeared first on The Forward.
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Larry Ellison once renamed a superyacht because its name spelled backwards was ‘I’m a Nazi’
(JTA) — Larry Ellison, the Jewish founder of Oracle and a major pro-Israel donor, has recently been in the headlines for his media acquisition ventures with his son.
The new scrutiny on the family has surfaced a decades-old detail about Ellison: that he once rechristened a superyacht after realizing that its original name carried an antisemitic tinge.
In 1999, Ellison — then No. 23 on Forbes’ billionaires list, well on his way to his No. 4 ranking today — purchased a boat called Izanami.
Originally built for a Japanese businessman, the 191-foot superyacht was named for a Shinto deity. But Ellison soon realized what the name read backwards: “I’m a Nazi.”
“Izanami and Izanagi are the names of the two Shinto deities that gave birth to the Japanese islands, or so legend has it,” Ellison said in “Softwar,” a 2013 biography. “When the local newspapers started pointing out that Izanami was ‘I’m a Nazi’ spelled backward, I had the choice of explaining Shintoism to the reporters at the San Francisco Chronicle or changing the name of the boat.” He renamed the boat Ronin and later sold it.
The decades-old factoid resurfaced this week because of a New York Magazine profile of Ellison’s son, David Ellison, the chair and CEO of Paramount-Skydance Corporation.
Skydance Corporation, which David Ellison founded in 2006, completed an $8 billion merger last year with Paramount Global. Larry Ellison, meanwhile, joined an investor consortium that signed a deal to purchase TikTok, the social media juggernaut accused of spreading antisemitism. Together, father and son also staged a hostile bid to purchase Warner Bros. but were outmatched by Netflix.
After acquiring Paramount, David Ellison appointed The Free Press founder Bari Weiss as the editor-in-chief of CBS News, in an endorsement of Weiss’ contrarian and pro-Israel outlook that has been challenged as overly friendly to the Trump administration.
Larry Ellison, who was raised in a Reform Jewish home by his adoptive Jewish parents, has long been a donor to pro-Israel and Jewish causes, including to Friends of the Israel Defense Forces. In September, he briefly topped the Bloomberg Billionaires Index as the world’s richest man.
In December, Oracle struck a deal to provide cloud services for TikTok, with some advocates hoping for tougher safeguards against antisemitism on the social media platform
The post Larry Ellison once renamed a superyacht because its name spelled backwards was ‘I’m a Nazi’ appeared first on The Forward.
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Alex Bregman, who drew a Jewish star on his cap after Oct. 7, inks $175M deal with the Cubs
(JTA) — For the second year in a row, Jewish star third baseman Alex Bregman has signed a lucrative free-agent contract with a team that is run by a Jewish executive and plays in a historic ballpark in a city with a significant Jewish community.
Last year, it was the Boston Red Sox. Now, Bregman is headed to the Chicago Cubs — a team whose Jewish fans possess almost religious devotion.
Bregman, who had opted out of a three-year, $120 million deal with Boston, has signed a five-year, $175 million pact with the Cubs. It is the second-largest contract ever signed by a Jewish ballplayer, behind Max Fried’s $218 million contract in 2024. Bregman previously signed a five-year, $100 million extension with the Houston Astros in 2019.
Bregman, who played the first nine years of his career in Houston, has been one of baseball’s premier third basemen over the past decade, with three All-Star selections, a Gold Glove, a Silver Slugger and two World Series rings. He’s also heralded for his leadership on and off the field.
Bregman grew up in Albuquerque, New Mexico, where he played baseball in high school and also, according to his mother, was once teased while leaving school for a bar mitzvah lesson. His grandfather, the onetime attorney for the Washington Senators whom she said Bregman called “zeyde,” gave him a collection of baseball cards featuring Jewish players.
His great-grandfather fled antisemitism in Belarus and fell in love with sports in the United States, The Athletic reported in 2017, as Bregman hurtled toward his World Series win.
“It’s the fulfillment of four generations of short Jewish Bregmans who dreamed of playing in the major leagues,” his father Sam, now the district attorney in Albuquerque’s county as well as a Democratic candidate for New Mexico governor, said at the time. “The big leagues and the World Series. One hundred twenty years in America fulfilled by Alex in this World Series.”
Bregman has also been vocal about his Jewish pride. He celebrated Hanukkah with a local synagogue in Houston, and following the Oct. 7, 2023, attack on Israel that launched the Gaza War, Bregman drew a Star of David on his hat during a playoff game and participated in a video of Jewish players calling on fans to support Israel.
Some Jewish fans hoped Bregman’s shows of solidarity with Israel would lead him to suit up for another new squad this spring, Team Israel at the upcoming World Baseball Classic. But Bregman announced this week that he will play for Team USA again. Another Jewish ballplayer, Rowdy Tellez, will rejoin team Mexico, taking two big names off the recruitment board for Israel.
Back in 2018, as Bregman was first emerging as a major star, he said he regretted taking a pass on Team Israel the previous year, when it made it to the second round of play. Suiting up for the U.S. team, Bregman had just four at-bats as a backup player.
Now, he has selected a jersey number for his Cubs era that reflects his aspirations.
“I wore No. 3 because I want a third championship,” Bregman said during his first press conference with his new club on Thursday.
The post Alex Bregman, who drew a Jewish star on his cap after Oct. 7, inks $175M deal with the Cubs appeared first on The Forward.