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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Richmond mayor facing resignation calls over posts calling Sydney massacre ‘false flag’
Bay Area Jewish leaders are calling for the resignation of Richmond Mayor Eduardo Martinez after he re-shared multiple LinkedIn posts that called Sunday’s massacre of Jewish people in Sydney an Israeli “false flag attack.”
Martinez, who was elected by the city just north of Berkeley in 2023, also shared posts claiming that “the root cause of antisemitism is the behavior of Israel and Israelis.”
Martinez has since removed the posts from his account and apologized for sharing them “without thinking” — but he did not disavow the false flag conspiracy theory about the attack. He clarified only that “we know that antisemitism was here before the creation of the state of Israel.”
“As I’ve said many times before, we should not conflate Zionism with Judaism,” Martinez wrote on LinkedIn. “They are two separate beliefs.”
He later added, “I want to assure everyone that these postings are my opinions (or my mistakes) and mine only. They are not statements from my office or the city of Richmond. If I make a mistake, that mistake is mine only. Once again, I apologize for posting in haste without full understanding of the posting.”
He did not discuss the attack, which killed 15 people and injured dozens.
The Jewish Community Relations Council of the Bay Area was outraged by Martinez’s online activity and left cold by his apology. It called for his resignation Thursday in a statement posted to JCRC social media.
“These actions reflect a consistent and deeply troubling disregard for the safety and dignity of Jewish people,” the organization wrote on Instagram. “They erode public trust and send a chilling message to Jewish residents that they are neither protected nor respected by their own mayor.”
The local chapter of the Anti-Defamation League, ADL Central Pacific, also condemned the post.
“There’s no excuse for an elected leader to be amplifying warped antisemitic conspiracy theories that seek to blame the victim,” ADL regional director Marc Levine wrote in a statement to J. The Jewish News of Northern California. “The Australian community has already faced enough tragedy over the last few days. We hope Mayor Martinez will reconsider his hurtful words, which have absolutely no place in public discourse.”
The Forward has reached out to Martinez for comment.
Martinez’s LinkedIn posts were the latest in what local leaders say is a slew of antisemitic incidents during the progressive’s tenure. In 2023, just weeks after the Oct. 7 attacks, Martinez
Martinez, a former schoolteacher, posts regularly about the Israeli-Palestinian conflict on LinkedIn, sometimes multiple times per day.
In August, speaking at the People’s Conference for Palestine in Detroit, Martinez likened the Oct. 7 attack to someone snapping after being bullied on the playground, J. reported, adding that whether he supported Hamas was “complicated.”
The post Richmond mayor facing resignation calls over posts calling Sydney massacre ‘false flag’ appeared first on The Forward.
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Mamdani appointee resigns over past antisemitic online posts about ‘money hungry Jews’
(JTA) — New York City Mayor-elect Zohran Mamdani’s pick for a crucial City Hall position resigned on Thursday, shortly after her history of antisemitic posts on X came to light.
Mamdani had announced his appointment of Catherine Almonte Da Costa as director of appointments, responsible for staffing City Hall, on Wednesday. But on Thursday, several posts on X where she peddled age-old antisemitic stereotypes were published by the Judge Street Journal, a Substack about New York City politics.
“Money hungry Jews smh,” Da Costa posted on a now-deleted account on X in January 2011, when she 19 years old.
In another post from June 2012, she wrote, “Far Rockaway train is the Jew train,” appearing to reference the large Jewish communities off the line.
The Judge Street Journal also highlighted posts that suggested an antipathy to white men by Da Costa, who has worked in diversity, equity and inclusion roles in multiple companies.
As a firestorm grew, Da Costa said she would step down.
“I spoke with the mayor-elect this afternoon, apologized, and expressed my deep regret for my past statements,” she said in a statement shared by the Mamdani transition team. “These statements are not indicative of who I am. As the mother of Jewish children, I feel a profound sense of sadness and remorse at the harm these words have caused. As this has become a distraction from the work at hand, I have offered my resignation.”
Mamdani released a statement of his own. “Catherine expressed her deep remorse over her past statements and tendered her resignation, and I accepted,” he said.
The incident came as Mamdani’s election has roiled the city’s Jewish community, with many expressing fear and discomfort over the mayor-elect’s history of anti-Israel rhetoric and policies. He has emphasized that he aims to make the city safe and welcoming for all of its residents, including Jews, and has condemned antisemitic rhetoric and displays since his election.
Still, his transition period has been dotted with tensions, including While Mamdani has made inroads in the city’s Jewish community since election night last month, the appointment of an official with a visible history of antisemitic rhetoric could pose another hurdle for his incoming term.
The New York and New Jersey branch of the Anti-Defamation League, which launched what it is calling a “Mamdani Monitor” following November’s election, called Da Costa’s posts “indefensible” in a post on X.
“We appreciate Da Costa has relationships with members of the Jewish community,” the group tweeted. “But her posts require immediate explanation — not just from Ms. Da Costa, but also from the Mayor-Elect.”
Several Jewish leaders praised Da Costa’s resignation.
The CEO of the Jewish Democratic Council of America, Halie Soifer, welcomed the news of in a statement Thursday evening.
“Glad to see that Catherine Almonte Da Costa has resigned,” said Soifer in a statement. “The views she expressed are unacceptable and intolerable. Especially at a time of rising antisemitism, she had no place in the mayor’s office of the city with the largest Jewish population in the world.”
Sara Forman, executive director of the New York Solidarity Network, which backed Mamdani’s leading opponent in the election, praised “cutting ties” with Da Costa as” the right thing to do.” But Forman speculated that “had she said ‘Zionist’ instead of ‘Jew’ the response from the incoming Mamdani administration and the outcome we just witnessed would likely have been quite different.”
Da Costa’s husband, Ricky Da Costa, is a deputy in the office of Comptroller Brad Lander, Mamdani’s most prominent Jewish backer during the campaign. He is Jewish and posted on X for the first time in more than a year in a half on Thursday afternoon, in response to the criticism of his wife.
“I don’t come back to this awful place much these days but as the Jew who married Cat, I can guarantee she has grown so much since some dumb tweets when she was 19,” he wrote. “Her remorse, like everything else about her, is deeply genuine & she works so hard for a NYC where everyone is safe.”
The post Mamdani appointee resigns over past antisemitic online posts about ‘money hungry Jews’ appeared first on The Forward.
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Belgium Reverses Decision to Cut Federal Security in Antwerp’s Jewish District Amid Community Outcry
Police officers on patrol in the Belgian city of Antwerp. Photo: Reuters / Nicolas Maeterlink
After facing strong opposition from public officials and the local Jewish community over plans to withdraw federal security in Antwerp’s Jewish district, the Belgian government announced it will maintain current security measures, keeping federal police deployed for the time being.
Belgian Interior Minister Bernard Quintin announced on Thursday that federal officers will remain deployed in the district, reversing an earlier government plan to cut the police presence there by roughly half. The reversal followed Quintin’s meeting with representatives of Antwerp’s Jewish community
Avec des représentants de la communauté juive d’#Anvers.
Leur sécurité est une priorité absolue: les dispositifs actuellement en place sont maintenus.
Je souhaite les renforcer par la présence de #militaires et espère que cette mesure pourra aboutir dans les heures à venir. pic.twitter.com/ODKh8sjMZ6
— Bernard Quintin (@BernardQuintin_) December 18, 2025
This latest decision comes just days after a deadly attack on a Hanukkah celebration at Sydney’s Bondi Beach that left 15 dead and at least 40 injured, amid ongoing concerns about threats to Jewish communities worldwide.
On Monday, the Antwerp branch of the far-right political party Vlaams Belang had called for increased protection for Jewish schools and institutions during a city council meeting, Belgian media reported.
The government had originally rejected calls to bolster security, planning instead to withdraw the federal deployment, a move that sparked outrage from city leaders and renewed concern within the Jewish community amid ongoing threats.
Addressing these concerns, Quintin stressed that protecting Jewish sites is a top priority for the government, but emphasized that the federal police presence in Antwerp is not intended as a permanent solution, with local police responsible for maintaining security on the ground.
Antwerp Mayor Els van Doesburg had condemned the government’s earlier decision as “incomprehensible,” warning that the city cannot risk a security gap, especially in the wake of the Bondi Beach attack on Sunday.
“There must be no vacuum in the safety of Antwerp’s Jewish quarter,” Doesburg told Belgian media. “This is something we have to do together. It goes beyond the Antwerp police.”
Since the deadly attack at Brussels’ Jewish Museum in 2014, security measures have been strengthened, with Belgian intelligence consistently warning of elevated threats to Jewish sites.
In response, Antwerp has long maintained a mixed model in which local and federal police share responsibility for their protection.
The federal government has now proposed an alternative plan to deploy military personnel at Jewish community sites in Antwerp to support local police and increase capacity, though a government-wide consensus has yet to be reached.
Jewish community leaders had previously sharply criticized proposals to reduce security, dismissing Quintin’s explanation and denouncing it as a “political decision.”
Ralph Pais, deputy chair of the Jewish Information and Documentation Center (JID), a Belgian nonprofit that combats antisemitism, noted that the planned withdrawal, both in its timing and execution, had heightened concern within the community.
Despite the community’s expectation that authorities would address the issue, Pais had warned that inadequate security could lead to serious problems.
Dus geen 48 uur na de verschrikkelijke aanslag op joden in Australië zet nota bene onze minister van Binnenlandse Zaken @BernardQuintin_ de federale politiebeveiliging in @Stad_Antwerpen stop!
Burgemeester @elsvandoesburg vindt het uiteraard…
— JID (@s_antisemitisme) December 16, 2025
Van Doesburg had called for federal officers to remain in place until a suitable replacement could be established, whether through increased local police staffing or the deployment of military personnel — a request now addressed by the government’s decision to maintain current measures.
The European Jewish Association (EJA) said in a statement that it “welcomed” the move to maintain current federal police levels in Antwerp, noting that the initial plan “caused deep concern within the Jewish community and beyond.”
“This decision follows direct engagement with elected officials and Jewish representatives and sends an important message: the safety of Jewish life is a core responsibility of the state and cannot be subject to uncertainty or gradual erosion,” the EJA said. “The EJA wishes to express its sincere appreciation to [Quintin] for listening carefully to these concerns and for acting decisively to prevent any security vacuum. We also commend MP Michael Freilich, who raised the issue forcefully in Parliament.”