Uncategorized
Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
—
The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
Uncategorized
Why France celebrated a Jewish avenger of Ukrainian pogroms
Some 81 years ago this month, a person in Warsaw would have enjoyed the odd spectacle of a mob of Jews surrounding France’s Polish embassy, wildly proclaiming the greatness of the French Republic. The occasion: Jews everywhere were celebrating France because, after a sensational eight-day trial (which even made the front page of The New York Times), a jury of 12 petit-bourgeois Parisians had astonishingly acquitted the Ukrainian-born Jewish immigrant and anarchist Sholom Schwartzbard of the charge of murder for shooting to death former Ukrainian president Symon Petliura in the middle of the Latin Quarter, an act the accused fully acknowledged committing.
Schwartzbard had declared to the police (who in turn informed the press) that he had killed Petliura to avenge the slaughter of tens of thousands of Jews in the 1919 Ukrainian pogroms. The massacres had been perpetrated by armies fighting in the civil war that erupted after the Russian Revolution — among them troops of the short-lived Ukrainian National Republic, which Petliura headed. (To this day, historians debate the extent of Petliura’s responsibility for the pogroms.)
In court, Schwartzbard’s attorneys managed to turn the tables, and effectively put Petliura on trial. The defense successfully argued that Schwartzbard should not be held guilty of murder, because Petliura was responsible for the pogroms, which claimed the lives of 15 of Schwartzbard’s relatives. A French law review of the day described the argument on Schwartzbard’s behalf as yet another crime-of-passion defense.
This defense worked because France rallied to Schwartzbard’s cause, in an outpouring of pro-Jewish, anti-pogrom sentiment. Seventeen months passed between Petliura’s assassination on May 25, 1926 ,and Schwartzbard’s trial, which ran from October 18 through October 26, 1927, and all that time France’s newspapers mainly kept up sympathetic coverage, with the notable exception of right-wing stalwarts Le Figaro and l’Action Française. The country’s most respected intellectuals flocked en masse to the Schwartzbard camp, publicly endorsing the justice of his deed.
Today, that national outburst of pro-Jewish sentiment would likely strike most American Jews as surprising and somewhat unbelievable, sandwiched as it was between France’s notorious antisemitic episodes — the Dreyfus trial over 30 years before and the Vichy government’s deportations of Jews to German concentration camps 15 years later. What is more, in recent years, Jews have been reminded of this ugly history by high-visibility anti-Jewish violence coming from France’s Muslim youths — often poor, disaffected and furious about the Palestinian-Israeli conflict. The frequency of violence probably peaked in 2004, but the 2006 kidnapping-torture-murder of a 23-year-old French Jew, Ilan Halimi, left more American Jews than ever convinced that France is an antisemitic country.
How is it, then, that the world saw such an upswell of philosemitism in France around the Schwartzbard case? Was this an aberration, merely a time-out from prejudice?
Actually, things were going well for Jews in general in France in the 1920s. So much so that one American Jewish tourist, fresh off the ship from Europe, declared to the Forward newspaper, “There is no antisemitism in France.”
Those were halcyon days partly because the country was relatively prosperous, which tends to enhance tolerance. France had near-full employment and the economy and the wages of workingmen were growing. During the 1927 trial, the French were enjoying a particularly strong sense of well-being because the return to power of Prime Minister Raymond Poincaré in July 1926 had brought an end to years of financial crises and stabilized the franc, which had been ruined by war.
At the same time, Jews had become curiously chic. A circle of Jewish literary lions came of age and sold their books to a wide audience. These included books about Jews and Judaism, such as Edmond Fleg’s (né Flegenheimer) “Why I Am a Jew.” Best-selling writer Albert Londres, a gentile, spent months visiting the world’s Jewish communities in order to write “Le Juif errant est arrivé” (“The Wandering Jew Has Arrived”).
In addition, it was crucial to the trial that the terrible war of 1914 to 1918 remained the foremost fact in French consciousness through the 1920s. All of France had pulled together for the war effort, making taboo antisemitism and other forms of prejudice. And Schwartzbard himself was emblematic of the French cause in the war — no one could miss the Croix de Guerre he wore to court, which had been awarded him when he was wounded in battle after volunteering to fight for France (as had 36,000 other Jewish immigrants).
Even the staunchly right-wing and hitherto antisemitic newspaper La Liberté ran a front-page editorial calling for Schwartzbard to be acquitted — as a noble soldier who had fought for France. Whereas, as the defense never missed an opportunity to remind the court, Petliura had allied his army with Germany in 1918.
Paradoxically, the Dreyfus Affair deserves major credit for Schwartzbard’s acquittal. First of all, it recruited intellectuals into a leadership role in civic affairs and institutionalized them as a lobby that Schwartzbard’s lawyer, Henry Torrès, was able to activate for Schwartzbard in a massive public relations campaign. They included the likes of the writer Joseph Kessel (perhaps best known today for his novel “Belle de jour”) and future prime minister Léon Blum (one of the five French Jews who, over the course of the country’s history, have served as its head of government, a record unmatched outside of Israel).
Perhaps more important, the years of Dreyfusard activism institutionalized, for many in France, the notion that antisemitism was a distinct evil that there was an absolute duty to oppose — everywhere, all the time. Therefore, when Schwartzbard came along, they had to stand up against pogroms. (The defense, remember, had already converted the trial into a trial of pogroms, not of a man.)
Indeed, the Dreyfusards transfigured the fight against antisemitism into a fight to defend the Republic — and Republicanism. The fight became symbolically enshrined in the official Republican creed when the ashes of leading Dreyfusard and “J’accuse” author Emile Zola were laid to rest in the Panthéon in 1908. Thus, at the very end of Schwartzbard’s trial, Torrès could successfully implore the jury, “You are today, gentlemen, responsible for the prestige of our nation and the thousands of human lives that will depend on the verdict of France.”
France’s Dreyfusard legacy is not dead. True, there are still antisemites in France — including a representation of right-wing French Catholics, along with the angry Muslims. But France also deserves credit for tolerance. France’s Jews are well-integrated into the fabric of French society, and for all the news of anti-Jewish attacks, there are also considerable well-springs of good will, rooted in the very essence of the French Republican tradition. In 1791, the French revolutionaries made their country the first in Europe to grant equal rights and the franchise to its Jewish population. Indeed, among the reasons that many French Jews returned after World War II and that many Jews still love France today is that they know that the best of human impulses can be found there, and not only the worst.
Deborah Waroff is a New York-based writer. She is completing a biography of Sholom Schwartzbard.
The post Why France celebrated a Jewish avenger of Ukrainian pogroms appeared first on The Forward.
Uncategorized
Yiddish Glory resounds in China and Korea
די שאַפֿער פֿונעם מוזיקאַלישן פּראָיעקט „ייִדיש גלאָרי‟ — דער מוזיקער פּסוי קאָראָלענקאָ און די ייִדיש־פֿאָרשערין אַנאַ שטערנשיס — האָבן לעצטנס זיך אומגעקערט פֿון זייערע ערשטע אַזיאַטישע גאַסטראָלן איבער כינע און דרום־קאָרעע.
צום ערשטן מאָל האָט אַ ברייטער עולם אין אָט די לענדער דערהערט אַ גאַנצע ריי חורבן־לידער אויף ייִדיש, אַרײַנגערעכנט גאָר זעלטענע, וועלכע זענען אין קיין אַלבאָם נאָך נישט אַרײַן: למשל, די קופּלעטן „אַדאָלף היטלער – ברוינער המן‟. אין אַן אַנדער ליד ברענגט מען אַ קאַטיושע היטלערן פֿאַר אַ כּלה.
אַנאַ שטערנשיס האָט בעת אַ שמועס מיט מיר דערקלערט, אַז דער פּראָיעקט „ייִדיש גלאָרי‟ נעמט אַרום גאָר אַ סך לידער, בערך 260–300 פֿון משה בערעגאָווסקיס ריזיקן אַרכיוו, געזאַמלט בשעת דער צווייטער וועלט־מלחמה אָדער באַלד נאָך איר סוף. בלויז אַ קליינעם טייל פֿון די דאָזיקע אוצרות האָט מען שוין וווּנדערלעך אויסגעשפּילט אין זייער ערשטן אַלבאָם „די פֿאַרלוירענע לידער פֿון דער צווייטער וועלט־מלחמה‟, וועלכער איז אַרויס אין 2018 און נאָמינירט געוואָרן פֿאַר אַ „גראַמי־פּרעמיע‟ (די אָנגעזעענע פּריזן פֿאַר מוזיק), און אינעם צווייטן אַלבאָם, „די פֿאַרשוויגענע לידער‟, וואָס איז אַרויס אין מאַרץ 2026.
בסך־הכּל, זענען זיי בשותּפֿות אויפֿגעטראָטן מיט זעקס לעקציע־קאָנצערטן: פֿאַר יעדן ליד, וואָס קאָראָלענקאָ האָט אויסגעזונגען, זיך באַגלייטנדיק אויף דער פּיאַנע, האָט שטערנשיס דאָס ליד דערקלערט אויף ענגליש. דער עולם האָט אויך געקענט לייענען די איבערזעצונגען פֿון די לידער אויף אַן עקראַן. אַחוץ דעם, האָט די פּראָפֿעסאָרין אויפֿגעטראָטן מיט צוויי אייגענע רעפֿעראַטן.
איין לעקציע־קאָנצערט איז פֿאָרגעקומען אינעם קאָרעיִש־ישׂראלדיקן ביבלישן אינסטיטוט – אַ קריסטלעכע געזעלשאַפֿט, וואָס געפֿינט זיך אין דער שטאָט פּאַדזשו לעבן סעול. דער פֿאַרזאַמלטער עולם, ווי שטערנשיס האָט איבערגעגעבן, איז כּמעט דורכאויס באַשטאַנען פֿון פּאַסטאָרן. די קאָרעער האָט באַזונדערט גערירט די טעמע פֿון צעריסענע משפּחות, ווײַל בײַ אַ סך פֿון זיי זענען קרובֿים געבליבן אָפּגעריסן אין אַן אַנדער לאַנד – צפֿון־קאָרעע.
אינעם שאַנכײַער אינטערנאַציאָנאַלן אוניווערסיטעט זענען שטערנשיס און קאָרעלענקאָ אויפֿגעטראָטן מיט צוויי לעקציע־קאָנצערטן: וועגן די ייִדישע לידער פֿון געטאָ און וועגן הומאָר – אויפֿן סמך פֿונעם זעלבן אַרכיוו „ייִדיש גלאָרי‟. אַזאַ טעמע איז באַזונדערס שווער צו דערקלערן אַן עולם, וואָס פֿאַרשטייט נישט קיין ייִדיש און ווייסט נישט, אַז אַפֿילו אין די ערגסטע צײַטן פֿון רציחה און טויט, האָבן ייִדן ווײַטער געפֿונען כּוח זיך צו וויצלען אָדער נאָך מער – געשעפּט כּוחות און האָפֿענונגען פֿונעם הומאָר.
נאָך איין לעקציע־קאָנצערט איז פֿאָרגעקומען אינעם שאַנכײַער מוזיי פֿון ייִדישע פּליטים, געווימדעט די לעבנס פֿון בערך 23 טויזנט ייִדן, וועלכע האָבן זיך געראַטעוועט פֿון די נאַציס אין שאַנכײַ.
אינעם כינעזישן אוניווערסיטעט פֿון האָנג־קאָנג איז פֿאָרגעקומען נאָך אַ קאָנצערט און דערנאָך האָט אַנאַ שטערנשיס אַליין דורכגעפֿירט אַ סעמינאַר וועגן מוזיק און גוואַלד, ווי אויך אַ לעקציע אינעם האָנג־קאָנגער ייִדישן קהילה־צענטער. אַחרון אַחרון חבֿיבֿ, זענען שטערנשיס און קאָראָלענקאָ אויפֿגעטראָטן אין ביידזשין; דאָס איז געווען אַ בשותּפֿותדיקע אונטערנעמונג פֿון דער שטאָטישער ייִדישער קהילה און סטודענטן פֿונעם פּעקינער אוניערסיטעט.
שטערנשיס האָט באַמערקט, אַז די כינעזער האָט באַזונדערס פֿאַרחידושט דער פֿאַקט, וואָס משה בערעגאָווסקי איז פֿאַרמישפּט געוואָרן אויף 10 יאָר סטאַלינס לאַגערן בלויז פֿאַרן זאַמלען פֿאָלקסלידער. פֿאַרשטייט זיך, זענען געווען אַ סך פֿראַגעס וועגן דער ייִדישע מוזיקאַלישער טראַדיציע און אירע וואָרצלען. „צי זענט איר אַליין ייִדן?‟ האָט מען זיי כּסדר געפֿרעגט.
דאָס איז נישט קיין איבעריקע קשיא. הײַנט טרעפֿן זיך אין כינע מענטשן, וועלכע שטודירן ייִדיש, נישט האָבנדיק קיין ייִדישע וואָרצלען. אין 2015 האָט דער פֿאָרווערטס דערציילט וועגן דער יונגער כינעזישער סטודענטקע יאַנג מענג, וועלכע האָט צום ערשטן מאָל איבערגעזעצט אַ קלאַסיש כינעזיש ליד אויף ייִדיש. שפּעטער, מיט עטלעכע יאָר צוריק, האָט זי געפֿירט ייִדיש־לימודים אינעם פּעקינער אוניווערסיטעט, און איצט פֿירט זי אָן מיטן קורס „די ייִדישע ציוויליזאַציע‟. פּונקט זי, צוזאַמען מיט דער אָרטיקער ייִדישער קהילה־פֿירערין ראָבערטאַ ליפּסאָן, האָט אָרגאַניזירט דעם אויפֿטריט פֿון קאָראָלענקאָ און שטערנשיס אין ביידזשין.
קאָראָלענקאָ האָט מיר דערציילט וועגן זײַן נסיעה אויף ייִדיש. ער האָט איבערגעגעבן, אַז דער אינסטיטוט אין פּאַדזשו איז פֿאַקטיש אַ מין פּראָטעסטאַנטישער קלויסטער, וועלכער האָט אויסגעבויט דעם ערשטן און איינציקן חורבן־מוזיי אין קאָרעע. נאָכן קאָנצערט האָט מען זיי געבראַכט אינעם מוזיי פֿון דער קאָרעיִשער מלחמה, וווּ מע האָט זיי געוויזן פֿאָטאָגראַפֿיעס פֿון אַמעריקאַנער ייִדישע סאָלדאַטן.
אין שאַנכײַ האָט זייערע צוויי אונטערנעמונגען אָרגאַניזירט די פּראָפֿעסאָרין אַנרואָ באַאָ, אַ לערערין פֿון ייִדיש־ליטעראַטור. זי פֿירט אַ קורס וועגן מענדעלע, פּרץ, באַשעוויס און בערגעלסאָן. אויף אַלע קאָנצערטן, האָט קאָראָלענקאָ באַמערקט, זענען אַ סך צוהערער געווען כינעזישע סטודענטן, וואָס לערנען זיך ייִדיש. אַ טייל פֿון די כינעזישע ליבהאָבער פֿון ייִדיש האָבן אים געזאָגט אַז מאַאָ האָט שטאַרק ליב געהאַט שלום־עליכמען. ס׳איז טאַקע אמת, אַז אין מאַאָס צײַטן זענען אַ צאָל ווערק זײַנע פּובליקירט געוואָרן אויף כינעזיש — מסתּמא ווײַל שלום־עליכם האָט מיט וואַרעמקייט געשילדערט פּשוטע אָרעמע לײַט.
נאָך אַ טשיקאַוועס: דער קאָנצערט אין ביידזשין האָט זיך געשלאָסן מיטן קאָלעקטיוון זינגען „לאָמיר אַלע אין איינעם‟. דערנאָך האָט איינער אַ קהילה־מיטגליד אָנגעהויבן זינגען דניאל קאַנס ווערסיע פֿונעם ליד „אוי, איר נאַרישע ציוניסטן‟, וואָס שטאַמט אויך פֿון בערעגאָווסקיס אַרכיוו. „נו, האָב איך אַוודאי מיטגעזונגען‟, האָט פּסוי קאָראָלענקאָ געזאָגט.
ער האָט צוגעגעבן, אַז זייערע גאַסטראָלן האָבן אַרויסגערופֿן אַ גרויסן אינטערעס בײַ דער כינעזישער מעדיאַ. אי יאַנג מענגס סטודענטן נאָכן ביידזשינער קאָנצערט, אי די צײַטונג „מינג פּאַאָ‟ האָבן אים געפֿרעגט: וואָס האָט אים מאָטיווירט זיך אויסצולערנען ייִדיש? האָט קאָראָלענקאָ געענטפֿערט, אַז אַ סך סאָוועטישע קינדער־לידער, מיט וועלכע ער איז אויפֿגעוואַקסן ווי אַ קינד, זענען טיף פֿאַרבונדן מיט דער ייִדישער פֿאָלקסמוזיק. ווען אין בערעגאָווסקיס אַרכיוו זענען נישט געווען קיין נאָטן, האָט די סאָוועטישע פּאָפּולערע קולטור באַגײַסטערט אים צו שאַפֿן נײַע ייִדישלעכע מעלאָדיעס.
דאָס איז טאַקע גאָר אַ ברייטע טעמע פֿאַר פֿאָרשונגען און חידושים; למשל, דער באַקאַנטער ייִדישער קאָמפּאָזיטאָר משה ווײַנבערג האָט געשאַפֿן די מוזיק פֿאַר צענדליקער סאָוועטישע קינדער־פֿילמען און אַנימאַציעס. בײַ אַ ריי אַנדערע סאָוועטישע קינדער־קאָמפּאָזיטאָרן איז דאָס מאַמע־לשון אויך געווען ייִדיש.
The post Yiddish Glory resounds in China and Korea appeared first on The Forward.
Uncategorized
Yad Vashem chooses Germany for first overseas education centers
(JTA) — BERLIN – For the first time in its 73-year history, Yad Vashem, Israel’s Holocaust memorial museum and archive, is establishing educational centers outside the Jewish state.
The institution announced in a statement Thursday that the first centers will be in Germany — one in Munich, and a subsidiary in Leipzig.
The Conference of European Rabbis, which moved to Munich from London in 2023, said it looked forward to working together with the new center.
And Rabbi Zsolt Balla, State Rabbi of Saxony, said the decision to open an extension in Leipzig “sends a strong signal in support of a culture of remembrance, education and the protection of Jewish life.”
The sites will be shaped in consultation with partner organizations in Germany, Yad Vashem added. A brainstorming meeting is tentatively planned for early next year, with programming expected to begin in three years.
“Working together with our German partners, this center will help ensure that the truth of the Holocaust is preserved and passed on to future generations,” said Yad Vashem Chairman Dani Dayan.
Wenzel Michalski, chair of the Berlin-based Friends of Yad Vashem, participated in talks leading to the decision.
“We’re coming to an era where the witnesses are dying,” Michalski said. His late father, Franz, spoke with many school groups in Germany about his experiences during the Holocaust.
German Education Minister Karen Prien, who has Jewish roots, said that one of the goals of the centers is to help “combat antisemitism across Germany and Europe.” She added that many young people in the country “still know too little about the Shoah.”
“In a world without Holocaust survivors, one needs new ways to tell the story,” said Michalski. “It is the chief obligation and task of Yad Vashem” to ensure that they do.
The post Yad Vashem chooses Germany for first overseas education centers appeared first on The Forward.