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Kosher Dekal aims to stick the landing one year after its Passover product fail

(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason. 

Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.

So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off. 

Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.

In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet. 

That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.” 

“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.” 

In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)

“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.” 

Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”

“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.” 

He added that the most important change the company has made is to the glue that sticks to the counter.

“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.” 

Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included. 

“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.” 

Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers. 

Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.” 

She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”

“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”

And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.

“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.” 

Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”

“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.” 

Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”

In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.

Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.  

“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.” 

Crombie understands the hesitation. 

“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”  

He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.

“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.” 


The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.

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Yemen’s Houthis Confirm Launching Attack on Israel for First Time in Current War

Houthi police trooper mans a machine gun mounted on a patrol vehicle at the site of a rally in solidarity with Iran, as the U.S.-Israeli conflict with Iran continues, in Sanaa, Yemen, March 27, 2026. REUTERS/Khaled Abdullah

Yemen’s Iran-aligned Houthis confirmed on Saturday that they had launched an attack on Israel for the first time during the current Israeli-US war against Iran, marking their entry to the conflict and raising the prospects of a broader regional confrontation.

Israel earlier said it was working to intercept a missile from Yemen.

The group said the attack with a barrage of missiles came after continued targeting of infrastructure in Iran, Lebanon, Iraq and the Palestinian territories, adding that their operations would continue until the “aggression” on all fronts ends.

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Inside the ancient Christian theology driving modern antisemitism

Christian influencers like Candace Owens and Tucker Carlson are rallying their followers against Israel — and Jews. And to do so, they’re also weaponizing a centuries-old concept that underlies many strains of Christianity.

It’s called supersessionism, and it’s the idea that Jesus’ existence supersedes all commands, laws and beliefs that came before it. Christians often say that Jesus’ death “fulfilled” God’s commandments, meaning that everything God said to Jews in the Hebrew Bible, all of the covenantal promises and laws, are obsolete.

These views on Israel, and their theological interpretation, collide with a Christian Zionist movement that deeply supports Israel for its own scriptural reasons, believing that Jews must return to Israel to fulfill a prophecy and herald Jesus’ own return.

Yet supersessionism has become a theme in Christian opposition to Israel. We hear it in the words of Carrie Prejean Boller, a recent Catholic convert and a now-former member of the Religious Liberty Commission, a Trump administration council on religious protections. After she used a panel on fighting antisemitism as a platform to declare that her religious convictions prevented her from supporting Israel — and was removed from the commission as a consequence — she doubled down. “The Catholic Church is the True Israel,” Prejean Boller declared in a post on X. “Christians are the spiritual Semites. We are the new people of God.”

Candace Owens, a Christian podcaster who often refers to Judaism as Satanist; avowed white supremacist Nick Fuentes; and right-wing commentator Tucker Carlson have all similarly said that their Christianity prevents them from supporting Israel because Jesus has obviated the need for a holy land. “As Jesus says plainly in the Gospels, I am the Temple. I am the Temple now,” said Carlson in a recent video, explaining his religious opposition to Israel.

On Wednesday’s podcast, Tucker Carlson blamed Chabad for the Iran war. Screenshot of The Tucker Carlson Show

These supersessionist Christian influencers have expressed support for Gaza and criticized Israel on political and moral grounds; that part is not religious. But they have also insisted that they must oppose Israel from a religious perspective, because its very existence goes against their belief that Jesus has taken the biblical place of Israel.

In their hands, supersessionism fuels not only opposition to Israel, but explicit antisemitism — Prejean Boller has said that she is incapable of being antisemitic because, she argued, since Catholics are the true Semites, she would have to be discriminating against herself. Owens repeatedly refers to Judaism as the “synagogue of Satan,” an age-old accusation that in rejecting Jesus, Jews have rejected God and become evil

This ancient and controversial piece of theological history is increasingly becoming a bludgeon against Israel, and Jews more broadly.

The roots of supersessionism

In the supersessionist understanding of Christianity, now, Jesus’ followers — Christians — are the chosen people of God, overriding and replacing the Jews in covenant with God.

Scholar Susanna Heschel has referred to supersessionism as a form of colonization. “Christianity colonized Judaism theologically,” she writes in an essay on supersessionism in Mel Gibson’s The Passion of the Christ, arguing that the newer religion usurped its central theological concepts while “denying the continued validity of those ideas for Judaism.”

The reasons supersessionism emerged as a dominant belief in Christianity are rooted in a complicated history. Christianity arose from Judaism, and Jesus was a Jew. So early Christians put a lot of work into differentiating themselves and their new religion from Jews and Judaism.

“Paul, you know, he did not want Christians to adopt Judaism,” Marcia Kupfer, an independent scholar who researches and writes about supersessionism, particularly in medieval art, told me over the phone. “It would mean that they are turning to the law when they should be just putting their faith in Jesus.”

Much of that differentiation involved rejecting the continued validity of Judaism. While Christians do consider the Hebrew Bible to be part of their holy texts, there’s a reason they refer to it as the “Old Testament” — because, now, it is obsolete, making anyone who continues to follow its teachings in some way backward and no longer in active relationship with God.

“It is this problem of having, in a way, consumed Judaism,” Kupfer said. “It’s part of their Bible. But it has to be preparatory, prophetic, some anticipatory stage to something more complete and true. More spiritual. So it’s at the same time taken over and rejected.”

Who believes in supersessionism?

Today, it can be tough to definitively say what movement thinks what, due, in large part, to the stratospheric rise of Christians who consider themselves non-denominational — and to the linguistics around supersessionism, which some consider to be a negative term, even as others embrace it.

“It often doesn’t get talked about as supersessionism,” said Matthew D. Taylor, a theologian and visiting scholar at the Center on Faith and Justice at Georgetown University. “I don’t know too many Christians who will come out and say: ‘I’m a supersessionist.’”

But, in general, the more doctrinally focused the church — Catholicism, Orthodox, Calvinism — the more likely it is to have historically preached supersessionism; the more experiential churches, such as the non-denominational charismatic movement, are less attached to the ideology and often lean toward endorsing Israel.

Among the sects that have historically preached supersessionism, however, the ideology has been a topic of hot debate since the Holocaust. In recent years, these churches — especially the Catholic church — have made moves to reject the ideology, due to supersessionism’s antisemitic undertones.

Rev. Russell McDougall, director of ecumenical and interreligious affairs at the United States Council of Catholic Bishops, told the Forward that “the church has repudiated” supersessionism “quite clearly,” and admonished Catholic influencers like Owens, Prejean Boller and Fuentes in a letter from the USCCB. He pointed to a 2015 Church document titled “The Gifts and Calling of God Are Irrevocable,” released on the 50th anniversary of another groundbreaking document about Jews, Nostra Aetate.

Nostra Aetate, a portion of the revolutionizing Catholic council known as Vatican II, is lauded for improving church views on Jews. It rejects the belief that the Jewish people bear responsibility for Jesus’ death, and also affirms Christianity’s roots in Judaism. But, while Nostra Aetate sought to improve Catholic respect for Judaism, it still affirms some supersessionist ideas. “Although the Church is the new people of God,” it says, “the Jews should not be presented as rejected or accursed by God.” Jews, in other words, are not hated by God — still, Christians have replaced them as God’s favored children.

The 2015 treatise grapples with this issue at far greater length. It admits that rejecting supersessionism undermines the central beliefs of the Church. “The theory that there may be two different paths to salvation, the Jewish path without Christ and the path with the Christ,” the document says, “would in fact endanger the foundations of Christian faith.” How to excise supersessionism without undermining the church, it concludes, “remains an unfathomable divine mystery.”

The idea that salvation is given by God exclusively through Jesus is so central to church teachings that rejecting supersessionism poses clear contradictions — which is perhaps why modern Christian influencers are returning to it.

The Christian movements that do not preach supersessionism — the charismatic non-denominational movements, Pentecostal Christians, and fundamentalist evangelicals such as Mike Huckabee, the current U.S. ambassador to Israel — don’t resolve the contradictions either.

Many Christian Zionists focus, in part, on a line in Genesis, 12:3, in which God says that those who love Israel will be blessed and those who oppose it will be cursed; Ted Cruz cited this verse to Tucker Carlson in explaining his support for Israel. Others reference prophetic books in the Bible that point to God’s promises around Israel. But they do not necessarily engage with other lines in the New Testament that imply support for supersessionism.

“They’re reading the Bible in a very helter-skelter way,” said Taylor of the charismatics.

Why does any of this matter?

While supersessionism is core to Christian theology, it might seem like a niche debate best left to pastors and rabbis. But, looking at statements from Carlson, Prejean Boller and others, it’s clear that it informs and justifies their politics regarding Israel and Jews at large — even though it has officially been rejected by many churches.

“They’re in many ways rebelling against the past 60 years of Catholic theology, and trying to hearken back to something that they view as more authentic,” said Taylor of the influencers. “So I think that the supersessionist piece is signaling something significant because it’s part of the broader distaste for some of the modernizing shifts within Roman Catholicism.”

Candace Owens has said Ben Shapiro, Benjamin Netanyahu and Rabbi Shmuley Boteach are all members of the ‘synagogue of Satan.’ Photo by Jason Davis/Getty Images

Supersessionist beliefs have, for years, driven antisemitism. It is woven into centuries of artistic and cultural portrayals of Jews as backwards, lesser or even Satanic, based on the idea that Jewish practice is defunct and has rejected God. Synagoga, a symbolic representation of Judaism throughout medieval art, is often depicted as blind. The theological precept has also driven attempts to evangelize and convert Jews for centuries, something Christians might not understand as antisemitism but which many Jews see as an attempt to erase Judaism.

Many, many church leaders — Catholic and otherwise — support Israel. Christian Zionists like Huckabee or John Hagee, a preacher who runs the Christian Zionist advocacy group Christians United For Israel, are a major force in the U.S. Some of these groups lean even philosemitic, appropriating Jewish rituals such as blowing the shofar or wearing a tallit into their Christianity. (This is also seen by many Jews as a form of supersessionism and cultural appropriation.)

Still, a growing number of Christians are embracing antisemitism in the name of supersessionism. This theology undergirds the increasingly common argument that some antisemitic beliefs are a fundamental part of Christianity — and therefore that asking Christians to fight antisemitism infringes on their freedom of religion.

Former congresswoman Marjorie Taylor Greene refused to vote for the Antisemitism Awareness Act, saying it would restrict Christian beliefs. Prejean Boller, in the Religious Liberty Commission hearing on antisemitism that resulted in her removal, accused the Jews on the panel of calling all Catholics antisemites. Since then, she has repeatedly rejected accusations of antisemitism and said that they are infringing on her own religious liberty.

This debate — whether or not Christianity embraces or rejects Jews, and how either choice operates theologically — has become a core conflict in American Christianity, and among the right wing in the U.S.

“I think Israel has become a kind of battleground between these folks with the more interventionist kind of Christian Zionist,” said Taylor, “versus this more kind of isolationist, Catholic and Calvinist, supersessionist and antisemitic coalition.”

But even the more philosemitic side isn’t really embracing Jews for their own sake or on their own terms. Though politicians like Mike Huckabee and Ted Cruz cite scripture to justify their support for Israel, it’s an uneasy alliance rooted in Christianity, not Judaism.

For these Christian Zionists, Jews operate as a way to access and experience a form of Christianity that feels ancient and authentic — think Paula White-Cain, Trump’s former spiritual advisor, being wrapped in a Torah by a messianic Jewish “rabbi,” an act of supposed Judaism that no Jew would ever do. For many of them, support for Israel springs out of a scriptural hope for the end times, and the need to gather Jews in Israel to trigger the apocalypse.

“On the American far right, this bifurcation into philosemitism and antisemitism are not opposites,” said Taylor. Instead, he said, they’re “two sides of the same coin — they’re often instrumentalizing Jews for Christian purposes.”

The post Inside the ancient Christian theology driving modern antisemitism appeared first on The Forward.

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We were instant friends. Then came the Israel question.

There’s one thing these days Jewish publications of all stripes seem to agree about: The Jewish future — geographically, politically, spiritually — is Florida. An article last month in the conservative magazine Tablet pondered whether Miami was “the new Jerusalem,” and left-wing quarterly Jewish Currents made the Sunshine State the theme of an entire 2024 issue.

As a Jewish journalist, inveterate spring breaker and friend of a Florida man with a couch for me to crash on, I wanted to see for myself. So last week, with paid time off burning a hole in my swim trunks, I took my talents to South Beach … and spent essentially no time in the Jewish community at all. (Though I did DoorDash banana bread from Zak The Baker.) But just as Jonah could not outrun his destiny, the Jewish future inevitably found me anyway. This happens when you like talking to random people at bars.

I had spent much of the night getting to know an ebullient pair of strangers, Will and Deanna. (Names changed here.) They are best friends and roommates, two Dallas-born transplants chasing careers in fashion design. Both are gay, and neither is Jewish. But we found common ground when Will told me he is religious. As I told Will, I’ve reported extensively on the experiences of queer Orthodox Jews for the Forward (“a really cool Jewish newspaper”). I spoke of the challenges they face, their resilience and their breakthroughs, and Will spoke about bringing his queerness to his faith.

There was something he needed to ask me, though: Had I been reporting on Jewish people where I’m from, or — he ventured nervously — “Israeli Jews”? I told Will I mostly write about American Jews, but that this Jewish issue transcended borders.

Then the real purpose of the question came out. He volunteered his sense of horror about Gaza and related his shock about the circumstances of Israel’s establishment. What he believed about the history was unclear — it was loud in there, and I couldn’t quite make out his claims — but I could tell: I was being tested.

Yes, this did feel like the Jewish future: one in which any conversation about Judaism will become one about Israel or — and this is how I read the question — your Israeli politics. A future in which Jews everywhere, upon identifying themselves as Jews, are asked (or held) to account for Israel’s actions. And, frankly, a future where it is harder for Jews to make friends with non-Jews.

In another context, or a different mood, I might have been put off by the turn our conversation had taken and quit the interaction. But I liked these two old souls. I said to Will that what has happened in Gaza was terrible; as a journalist, I keep my politics close, but this was sticking to facts. And I saved the looming debate over Israeli history for another time. The three of us went back to enjoying the music and yapping about our dreams and nightmares, and when the lights finally came on at the bar, they invited me to meet them for brunch the next day. I said yes.

Part of me wanted to bring Israel up the next day, but at brunch I couldn’t find a place for it. Yet I found there were lots of opportunities to discuss Judaism. I told them about my grandmother’s recent passing, the dignity of Jewish burial rites and the intensity of shiva. We told stories, laughed, got closer: I learned that Deanna had lived in her car when she first moved to Miami, and Will showed pictures of himself in drag. When the food arrived, this fledgling trio held hands and said something like grace.

A couple hours later, we laid down towels on South Beach. Deanna stayed on the shore as Will and I waded waist-deep into the water. Here was my chance to say something about “Israeli Jews,” or invite him to ask me anything he wanted to know about Israel. But what crossed my mind in the ocean was a mitzvah I often contemplate at the beach. “In Judaism,” I explained, “there’s this practice of ritual immersion…” We never did circle back to Israel.

Florida (particularly South Florida) has come to represent the Jewish future because its Jewish community is ethnically diverse and teeming with young people. (It’s also deeply pro-Israel.) Other features seem predictive of everywhere else: Chabad reigns supreme and religious schools are heavily subsidized. The state is also a kind of extremist incubator — see gubernatorial candidate James Fishback; Florida International University’s antisemitic conservative group chat; or the Miami nightclub that played Kanye West’s “Heil Hitler” for conservative influencers — with Jews a prime subject of obsession.

Meanwhile, American Jews should expect to field uncomfortable questions from strangers about Israel and Gaza for the foreseeable future. It might not be fair, but reality rarely is. All we control — besides the weather, media and global financial system, of course — is our reaction.

The post We were instant friends. Then came the Israel question. appeared first on The Forward.

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