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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Mamdani touts ‘Babies not Bombs’ messaging after flexing political muscle in the New York primaries
(New York Jewish Week) — New York City Mayor Zohran Mamdani celebrated the victories of the progressive candidates he endorsed in New York’s Democratic primaries describing their success as a “shift in the balance of power.”
Speaking to reporters on Wednesday, the morning after the primaries, Mamdani touted the triumphs as a shift in the balance of power between “working people” and “special interests.”
Mamdani-endorsed candidates Brad Lander, Darializa Avila Chevalier and Claire Valdez won Democratic nominations for Congress. During the press conference, the mayor repeatedly highlighted their calls to restrict U.S. military aid to Israel and redirect federal funding to domestic priorities.
Following Mamdani’s election night sweep in New York, President Donald Trump posted on Truth Social that “America the Beautiful will NEVER be a Communist Country!!!”
The victories offered an early demonstration of Mamdani’s political influence beyond City Hall, as several Democratic Socialist candidates he backed, including Chevalier, defeated established Democratic incumbents in their districts.
“The working person is struggling in our city to afford basic needs,” Mamdani said, adding that Avila Chevalier’s oft-repeated slogan of investing in “Babies not Bombs,” is “the kind of conscience, the kind of clarity, the kind of conviction that has been missing in our politics for far too long.”
Mamdani responded to the president’s post on Wednesday, telling a reporter who asked whether his goal is to make America a “socialist” country that his “goal is to make America a place that every American can afford.”
When asked about federal policies that could be affected by Mamdani’s endorsed candidates, the mayor cited Valdez’s support for “foreign policy that understands human rights for all” and Lander’s commitment to co-sponsoring the Block the Bombs Act, which prohibits the sale of certain U.S.-made offensive weapons to Israel.
Mamdani also dismissed a question about whether he was concerned about how the victories would play out in November as Democrats try to win back the House.
“Every time the fight for working people takes a step forward, you will hear Republicans say that this is actually going to jeopardize the existence of that very fight,” he said.
When asked whether the election of Chevalier, who has faced scrutiny for past social media posts attacking Democrats and her appearance at an Oct. 8, 2023, pro-Palestinian rally in Times Square, could “complicate campaigns for Democrats as a whole,” Mamdani replied “No.”
“[Chevalier] often speaks about a politics of life. She speaks about ‘Babies not bombs,’” Mamdani continued. “What could be a better example of what the people of the district want to see versus what the people of the district have been forced to experience, which is tens of billions of dollars being spent at a national level to bomb children overseas, while children in our own districts are struggling.”
The post Mamdani touts ‘Babies not Bombs’ messaging after flexing political muscle in the New York primaries appeared first on The Forward.
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Jewish anti-Zionist David Orkin defeats incumbent in NY Assembly primary
(New York Jewish Week) — David Orkin, a Jewish anti-Zionist attorney and democratic socialist, defeated incumbent New York State Assemblymember Jenifer Rajkumar in Tuesday’s Democratic primary. Orkin won State Assembly District 38, which includes parts of Queens.
Orkin, an immigrant workers’ rights attorney and union organizer, received 58.8% of the vote, while Rajkumar, who has represented the district since 2021 and is the first South Asian woman ever elected to office in the state, received 40.9%. The district covers a swath of Queens, including parts of Ridgewood, Glendale, Ozone Park, Woodhaven and Richmond Hill.
“Pro-Palestine candidates are sweeping in NYC tonight,” Jewish Voice for Peace Action wrote in a post on Instagram celebrating Orkin’s win Tuesday. “Palestine was on the ballot — and won. David will be a champion for Palestinian freedom in Albany.”
The post from JVP Action echoed a message Orkin had highlighted throughout his campaign.
“It’s so incredibly meaningful to me to be running this race as an anti-Zionist Jew, to be one of the few anti-Zionist Jewish voices that is in an elected seat in the state government,” Orkin said in an Instagram reel posted by Jewish Voice for Peace Action earlier this month.
He added that, if elected, he would be able to go in front of the state legislature and assert that “criticizing Israel for genocide, demanding an end to the occupation, demanding an end to funding war abroad is not antisemitic.”
Orkin’s victory came amid a strong night for democratic socialist candidates across New York City, including left-wing congressional candidates Brad Lander, Darializa Avila Chevalier and Claire Valdez, who also defeated establishment-backed opponents in their primaries.
While Orkin was not endorsed by New York City Mayor Zohran Mamdani, whose winning endorsements of Lander, Chevalier and Valdez signaled a pro-Palestinian lurch for the party in the city with the world’s largest Jewish population outside of Israel. Nonetheless, his victory elevated a self-described anti-Zionist to the ranks of New York’s elected officials at a time when debates over Israel have become increasingly prominent within Democratic politics.
While Israel-related issues were not listed on Orkin’s platform, which centered on affordability and immigration, he repeatedly expressed his support for a “free Palestine” and attacked Rajkumar’s record of support for the Jewish state during his campaign.
“In the past several years my opponent AM Rajkumar has walked in the Israel day parade but has said NOTHING against the war in Gaza, occupation of Palestine, or Islamophobic attacks faced by the people of New York,” Orkin wrote in a May post on X.
Rajkumar, who was a close political ally of former New York City Mayor Eric Adams, in her campaign platform vowed to combat antisemitism.
After establishing a Jewish Voice for Peace chapter in Tucson, Arizona, in 2014, Orkin remained involved in pro-Palestinian activism as a member of the anti-Zionist activist group.
“I’ve been involved in the Jewish Palestine Solidarity Movement for 12, 13 years,” Orkin told Democratic Left last month. “I’ve dedicated part [of my] life to making sure that Jewish people are creating religious spaces outside of Zionism, and to making more space for Palestinian organizing to have an impact.”
On the campaign trail, Orkin received a host of endorsements from prominent progressive groups and lawmakers, including Vermont independent Sen. Bernie Sanders, Democratic New York Rep. Alexandria Ocasio-Cortez, Jews for Racial and Economic Justice, JVP Action and NYC Democratic Socialists for America.
Rajkumar was endorsed by ActJew, the new nonprofit focused on combatting antisemitism, as well as the Queens Jewish Alliance and Assemblymembers Sam Berger, Kalman Yeger and Chuck Lavine.
Orkin received over $290,000 in campaign contributions for the election cycle, including over $156,000 from the office of the state comptroller, while Rajkumar received over $270,000, including $9,000 from health care executive Daniel Lowy.
“I have dedicated my life fighting for immigrants and workers, I am proud to have earned their support in this election, and I look forward to spending the rest of my life winning the beautiful and joyous lives we deserve,” Orkin said in a statement, according to QNS.
The post Jewish anti-Zionist David Orkin defeats incumbent in NY Assembly primary appeared first on The Forward.
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Half of Americans think the U.S. is ‘too supportive’ of Israel
(JTA) — A new survey found that 48% of American voters think the United States is “too supportive” of Israel, the highest since the pollster started asking the question in 2017.
The survey published Wednesday by Quinnipiac University also found that 60% of respondents reported that military intervention in Iran was “not worth it” as opposed to 34% of voters who said it was “worth it.”
The number of respondents who think the U.S. support of Israel is about right is 38%, while just 7% think the U.S. is not supportive enough of Israel, the poll found.
Broken down by party, 66% of Democrats think the U.S. is too supportive of Israel, while 9% think it is not supportive enough and 18% think U.S. support for Israel is about right.
Among Republicans, 20% think the U.S. is too supportive of Israel, 69% think American support for Israel is “about right,” and 6% think the U.S. is not supportive enough.
Among independent voters, 55% think the U.S. is too supportive of Israel, 34% think U.S. support for Israel is about right, and 7% think the U.S. is not supportive enough.
The poll data were released one day after three Democrats critical of Israel swept their House primary races in New York City, and in races around the country even some reliably pro-Israel Democratic candidates distanced themselves from the pro-Israel lobby AIPAC.
A survey last year by Gallup found dwindling support for Israel among Democrats, as well as waning support among Republicans.
Still the party divide was also in sharp evidence in the latest poll. In responses to the question about whether the Iran war was “worth it”, Democrats disfavored military action in Iran at 93% and independents at 66%, while 75% of Republicans surveyed thought it was “worth it.”
Given a list of 10 issues and asked which, if any, they considered priorities in their decision-making process in the election for the U.S. House of Representatives, 41% of voters cited the Israeli-Palestinian conflict, above AI data centers (38%) and Donald Trump (38%). The high cost of living (70%) and health care (59%) topped the list.
The Quinnipiac poll was conducted from June 18 to 22, and includes responses from 1,165 self-identified registered voters.
The margin of error is 3.4 percentage points.
Among those surveyed, 48% said they had an unfavorable view of Israeli Prime Minister Benjamin Netanyahu. Twenty percent said they had a favorable opinion, and 30% “haven’t heard enough” about him.
“Netanyahu gets poor marks from American voters as their appetite for supporting Israel wanes, with the share of voters who think the U.S. is too supportive of Israel hitting a new high,” Quinnipiac polling analyst Tim Malloy wrote in the report.
Voters were also asked about their views on the June 17 memorandum of understanding with Iran, which begins a 60-day negotiation period that does not outline an end to Iran’s nuclear program.
“After months of diplomatic fits and starts, global economic repercussions and a broad loss of life in the region, a majority of voters make their feelings clear: the Iran war was a bad idea,” Malloy wrote.
Voters who are either not confident or “not so confident” that the deal will succeed numbered 59%, and 61% think it is either likely or very likely that Iran will develop nuclear weapons.
The post Half of Americans think the U.S. is ‘too supportive’ of Israel appeared first on The Forward.
