Uncategorized
Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
—
The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
Uncategorized
Jews used to conjure spirits and snakes in Belarusian
דעם 26סטן מײַ עפֿנט זיך אין ייִוואָ די אויסשטעלונג „ייִדן זענען מאַגיע‟ וועגן דעם ייִדישן אָקולטיזם. נישט לאַנג צוריק האָב איך אָנגעזאַמלט אַן אייגענעם מין ווירטועלע „אויסשטעלונג‟ פֿאַר זיך אַליין אויף דער דאָזיקער טעמע און אַנטדעקט עפּעס גאַנץ חידושדיקס: רײַכע אוצרות שפּרוכן און מאַגישע רעצעפּטן אויף רײַסיש (ווײַסרוסיש), פֿאַרשריבן מיטן ייִדישן אַלף־בית. עטלעכע פּראָפֿעסיאָנעלע מומחים אין ייִדישע און סלאַווישע פֿאָלק־טראַדיציעס האָבן מיר געזאָגט, אַז דאָס איז אַן עכטע וויסנשאַפֿטלעכע אַנטדעקונג.
מע ווייסט, אַז אויף רײַסיש האָט מען געשריבן מיט דרײַ פֿאַרשיידענע אַלפֿאַבעטן: די קירילישע, לאַטײַנישע און אויך די אַראַבישע, וואָס איז געווען פֿאַרשפּרייט בײַ די ווײַסרוסיש־רעדנדיקע טאָטערן. אַחוץ ריין מוסולמענישע טעקסטן, טרעפֿן זיך בײַ זיי אַ סך מיסטישע סגולות, וווּ פּסוקים פֿונעם קאָראַן ווערן צונויפֿגעוועבט מיט סלאַווישע שפּרוכן.
קיינער האָט אָבער ביז הײַנט נישט געוווּסט, אַז בײַ ייִדן איז פֿאַראַן אַן ענלעכע אַלטע און צעצווײַגטע טראַדיציע צו שרײַבן רײַסישע סגולות מיט ייִדישע אותיות. שוין 16 אַזעלכע כּתבֿ־ידן פֿונעם 18טן און 19טן יאָרהונדערט האָב איך אָנגעזאַמלט און איך בין זיכער, אַז דאָס איז בלויז דער אָנהייב פֿון אַ נײַ געביט אין דער ייִדישער און סלאַווישער לינגוויסטיק, פֿאָלקלאָריסטיק און געשיכטע. אין איין פֿאַל קלינגט די שפּראַך ווי אוקראַיִניש און נאָר טיילווײַז ווי רײַסיש; אָנגעשריבן האָט מען יענעם כּתבֿ־יד אין בריסק, ווײַסרוסלאַנד; עס קאָן זײַן אַן איבערגאַנג־דיאַלעקט.
אין 1921 האָט דער ייִדישער און ווײַסרוסישער שרײַבער און היסטאָריקער זמיטראָק ביאַדוליאַ (אמתער נאָמען – שמואל פּלאַווניק) אָנגעשריבן אַ קורצן אַרטיקל וועגן אַ ריזיקן כּתבֿ־יד, וווּ צווישן סגולות אויף לשון־קודש און ייִדיש טרעפֿט זיך אויך רײַסיש. צום באַדויערן, איז יענער מאַנוסקריפּט פֿאַרלוירן געוואָרן, און די פֿאָרשער האָבן במשך פֿון איבער 100 יאָר געמיינט, אַז דאָס איז, אפֿשר, געווען בלויז אַן איינציקער אויסנאַם־מוסטער פֿון ייִדיש־רײַסיש.
לאָמיר אַרײַנקוקן אין צוויי כּתבֿ־ידן, וועלכע זענען מיר אויסגעפֿאַלן צו טרעפֿן צו ערשט. איינער איז נומער EE.011.037 פֿון וויליאַם גראָסעס קאָלעקציע. פֿון אַ ריזיקן מאַנוסקריפּט זענען פֿאַרבליבן בלויז 14 זײַטלעך; 5 זענען אויף רײַסיש.
איין סגולה איז ממש אַ וווּנדער. ס׳איז אַ שפּרוך קעגן אַ ביס פֿון אַ גיפֿטיקער שלאַנג – „עקרבֿ‟, אַן עקדיש, וואָס אינעם ווײַסרוסישן פֿאָלקלאָר מיינט אַ שלאַנג; קיין עקדישן זענען אין ווײַסרוסלאַנד נישטאָ. עס שטייט אַזוי: צופֿרי, אַנטקעגן דעם קאַיאָר, דאַרף מען זיך נײַן מאָל בוקן אויף די קני און זאָגן „אויטשע נאַש‟ („אונדזער פֿאָטער‟, Lord’s Prayer אויף רײַסיש), ווײַל „דאָס איז זייער תּפֿילה‟ („כּי היא תּפֿילתם‟)! דערנאָך גייט מען אַרום דעם געביסענעם מיט אַ מעסער און שפּרעכט אָפּ די שלאַנגען. כ׳זעץ איבער אויף ייִדיש: „איינער איז אַ גאָלדענער, דער אַנדערער אַ זילבערנער, און דער דריטער – מיט הונדערט ציינער. ס׳צי זיי אַוועק‟.
ווי באַלד דער אומבאַקאַנטער סגולות־זאַמלער פֿונעם 19טן יאָרהונדערט איז געווען אַ ליטוואַק, שרײַבט ער אי אויף ייִדיש, אי אויף סלאַוויש, מיט אַ געדיכטן ליטווישן אַקצענט, אויסמישנדיק „ס‟ מיט „ש‟, „צ‟ מיט „טש‟ און „אוי‟ מיט „איי‟. די באַקאַנטע קריסטלעכע תּפֿילה איז בײַ אים אויסגעלייגט „אייצא נאַס”. די אַנדערע אַנטדעקטע כּתבֿ־ידן האָבן דעם זעלבן ליטוואַקישן אויסלייג.
אינעם באַקאַנטן מדרש „פּרק שירה‟ ווערט דערציילט, ווי אַזוי אַלע באַשעפֿענישן דאַוונען צום אייבערשטן מיט פֿאַרשיידענע תּנ״כישע פּסוקים. בפֿרט פּאָפּולער איז דער דאָזיקער מדרש בײַ פֿרויען; מיט אים הייבט זיך אָן שחרית אינעם באַקאַנטן ווילנער סידור „קרבן מנחה‟ מיט עבֿרי־טײַטש. ווען מע בלעטערט די אַלטע רײַסיש־ייִדישע סגולה־ספֿרים, ווערט אָבער קלאָר, אַז לויט דער פֿאָלק־טראַדיציע איז די נאַטירלעכע שפּראַך פֿון וועלדער און ווילדער נאַטור דווקא רײַסיש. אויב אַזוי, ווענדט מען זיך צו די שלאַנגען דווקא מיט אַ באַוווּסט ניט־ייִדיש געבעט!
ווײַטער, אין אַן אַנדער שפּרוך, ווערט דערקלערט, וווּ עס וווינט די שלאַנגען־מלכּה, „זמיייִצאַ־צאַריצאַ‟: „אין אַ וויסט פֿעלד שטייט אַ גאָלדענער באַרנבוים, אויף יענעם באַרנבוים איז אַ גאָלדן נעסטעלע, און אין יענעם נעסטעלע איז די שלענגעלע־מלכּהלה‟.
די שלאַנגישע מלכּות צי בת־מלכּות הייסן אין די אַנטדעקטע כּתבֿ־ידן קאַראַפּעיאַ, סאַכאַוועיאַ, מאַרינאַ, קאַטערינאַ און אַרינאַ. אָפֿט באַווײַזן זיי זיך ווי קאַסאָקע (קרום־אויגיקע) מיידלעך, וואָס זיצן אין עפּעס אַ פֿאַרוואָרפֿן אָרט. אינעם סלאַווישן פֿאָלקלאָר (און נישט נאָר סלאַווישן) רופֿן קאַסאָקע מיידלעך אַרויס אַסאָציאַציעס מיט שלאַנגען, עין־הרע, וכּדומה.
נאָך איין וווּנדערלעכער אוצר איז דער כּתבֿ־יד נומער 1226 פֿונעם בר־אילן־אוניווערסיטעט. דאָרט פֿאַרנעמט רײַסיש כּמעט אַ טוץ זײַטלעך. צו געפֿינען אַ פֿאַרבלאָנדזשעטן מענטש, שטייט דאָרט געשריבן, דאַרף מען אויסבאַקן נײַן בולקעס, גיין שטילערהייט צו אַן אויסגעוואָרצלטן בוים, בוקן זיך 27 מאָל, אָפּגעבן די בולקעס דעם וואַלד־רוח און בעטן אים אומצוקערן דעם פֿאַרלאָזטן. אײַ, קלינגט עס דאָך ווי אַן עבֿודה־זרה? ווײַזט אויס, האָבן ייִדן געמיינט, אַז ווי באַלד דער גײַסט איז בלויז דער בעל־הבית איבערן וואַלד, נישט קיין עכטער אָפּגאָט, איז אַזאַ ריטואַל סתּם דרך־ארץ פֿאַר אים.
אַ סך אַנדערע רײַסיש־ייִדישע סגולות האָבן צו טאָן מיט מכשפֿות, וועלף און בערן, פֿערד און בהמות, עין־הרעס, קינדער־קראַנקייטן, וכּדומה – בקיצור, מיט טיפּישע פּויערישע און דאָרפֿישע ענינים. גאָר וויכטיק איז צו באַמערקן, אַז אַ סך נוסחאָות חזרן זיך איבער במשך פֿון דורות אין עטלעכע זאַמלונגען, הגם זייער גראַמאַטיק איז צומאָל גרײַזיק, בפֿרט וואָס שייך די קאָמפּליצירטע סלאַווישע בייגפֿאַלן. דאָס ווײַזט קלאָר, אַז זיי שפּיגלען אָפּ אַ רײַכע אינערלעכע ייִדישע טראַדיציע, נישט סתּם איבערגעשריבן וואָרט נאָך וואָרט בײַ די קריסטלעכע שכנים.
איבעריק צו זאָגן, אַז ס׳רובֿ קמיעות און סגולות אין אַזעלכע זאַמלונגען זענען פֿאַרשריבן אויף לשון־קודש און אַראַמיש. נישט זעלטן זענען זיי אָבער אויך פֿאַרבונדן מיט דער סלאַווישער פֿאָלק־מאַגיע. די גאָר רײַכע טראַדיציע פֿון ייִדיש־שפּראַכיקע סגולות איז אויך ווייניק באַקאַנט און פֿאָדערט אַ סך ווײַטערדיקע פֿאָרשונגען.
The post Jews used to conjure spirits and snakes in Belarusian appeared first on The Forward.
Uncategorized
Anti-Israel Republican Thomas Massie ousted from Congress as Trump endorsee wins primary
(JTA) — The only Republican to refrain from supporting Israel in the immediate aftermath of Hamas’ Oct. 7, 2023, attack will exit Congress following a decisive primary loss on Tuesday.
Rep. Thomas Massie, who has represented Kentucky’s 4th Congressional District since 2013, lost to Ed Gallrein, an endorsee of President Donald Trump who drew support from pro-Israel PACs.
Massie conceded the election on Tuesday night — but not without a dig at Gallrein’s purported relationship to Israel.
“I would’ve come out sooner, but I had to call my opponent and concede. And it took a while to find Ed Gallrein in Tel Aviv,” he said in his concession speech.
With almost all ballots counted on Tuesday night, Gallrein had drawn 55% of the votes.
The result means that Massie, the most anti-Israel Republican in Congress and the only Republican to vote at times with far-left Democrats on measures opposing Israel, will leave Congress at the end of the year.
The Republican Jewish Coalition, which long opposed Massie, congratulated Gallrein in an extensive statement that cast the primary as a referendum on the Republican Party’s recent divide over Israel. The party is increasingly split between acolytes of Trump and those who believe Trump has been too accommodating to Israel.
“Kentucky Republicans sent an unmistakable message: there is no place in the Republican Party for those who turn their back on the MAGA agenda,” said CEO Matt Brooks.
He added, “We know that Ed Gallrein, a 5th-generation Kentucky farmer, decorated Navy SEAL, and true MAGA patriot, will serve with honor and distinction, as he has his entire career.”
Brooks criticized both Massie’s record in Congress and his behavior as a candidate, saying, “Notably, Massie’s conduct throughout this campaign — trafficking in antisemitism and bottom-of-the-barrel nativism at a time when Jew-hatred is on the rise — was wildly unacceptable and outrageous from an elected member of Congress.”
A widely condemned pro-Massie campaign ad last week claimed that a Gallrein win would bring “trans woke madness” to Kentucky at the behest of billionaire Jewish Republican donor Paul Singer. The ad placed a rainbow Star of David next to a photo of Singer’s head.
The ad came amid a blitz that watchdogs say made the race the most expensive congressional contest in U.S. history, with an estimated $32.6 million spent according to the advertising tracking firm AdImpact. That includes $5 million from a PAC affiliated with the Republican Jewish Coalition and a reported $2.6 million from PACs affiliated with the American Israel Public Affairs Committee, the pro-Israel lobby.
Massie’s record in Congress has placed him far outside the Republican mainstream. In October 2023, he voted with the progressive “Squad” against a resolution expressing support for Israel in the wake of the Oct. 7 attack. The next month, he was the only member of Congress from either party to vote “no” on a resolution affirming Israel’s right to exist. Last year, Massie called for ending all U.S. military aid to Israel.
This article originally appeared on JTA.org.
The post Anti-Israel Republican Thomas Massie ousted from Congress as Trump endorsee wins primary appeared first on The Forward.
Uncategorized
Jewish groups rally behind bipartisan Senate antisemitism bill with $1B security allocation
(JTA) — Major U.S. Jewish organizations are calling for the quick passage of new bipartisan Senate legislation aimed at protecting Jews and Jewish institutions from antisemitism.
The Jewish American Security Act is sponsored by James Lankford, a Republican from Oregon, and Jacky Rosen, a Jewish Democrat from Nevada. It would require the federal education department to adopt a civil rights strategy to fight antisemitism and would force social media platforms to share more details about how they handle antisemitism online.
The legislation also proposes $1 billion in security funding for houses of worship and other at-risk nonprofits, a key demand in a six-point security proposal that Jewish Federations of North America has been promoting on Capitol Hill.
The legislation was announced Tuesday as hundreds of Jewish advocates traveled to Washington, D.C., on Tuesday to promote the call for the $1 billion allocation, which would triple the amount appropriated by Congress this year for security at houses of worship.
“Jewish Americans are being targeted, attacked, and killed simply because of who they are. This alarming trend demands a comprehensive, bipartisan approach that addresses both the seeds and the impacts of this vile hatred,” Rosen, who is famously a former synagogue president, said in a statement.
The bill follows several other recent attempts to advance antisemitism legislation in Congress.
In December, four progressives in the House of Representatives introduced the Antisemitism Response and Prevention Act, which calls for fully funding the federal Office of Civil Rights while also repudiating the Trump administration’s tactics around antisemitism that progressives say “weaponize” antisemitism in support of a repressive agenda. It has not advanced in the Republican-led House.
A Senate bill sponsored by Chuck Schumer, the Antisemitism Awareness Act, meanwhile, failed to advance despite intense advocacy by Jewish groups. It would have enshrined the International Holocaust Remembrance Alliance’s definition of antisemitism, which is contested on both the left and the right for its citation of some forms of Israel criticism as antisemitic and examples that some conservative Christians say would constrain their religious expression.
A wide swath of Jewish groups are endorsing the Jewish American Security Act, including JFNA, the Anti-Defamation League and the Jewish Council for Public Affairs. Organizations affiliated with the Reform, Conservative and Orthodox movements of Judaism — which are often split politically — also signed on.
“At this perilous moment of violent antisemitism experienced by congregants, clergy, and congregations in our own Reform Jewish community and beyond, the need for meaningful steps to bolster security and the fight against hate is vital,” Rabbi Jonah Pesner, director of the Religious Action Center of Reform Judaism, said in a statement. “The Jewish American Security Act strengthens the government tools and funding that will be available to help us meet this moment and uphold the American commitment to religious freedom.”
One group that opposed the Antisemitism Awareness Act is listed among supporters of the new legislation: the Nexus Project, which launched to fight antisemitism and simultaneously “speak out when fears of antisemitism are cynically exploited to stifle legitimate criticism of Israel or US policy.” It is a critic of the IHRA definition of antisemitism.
The Nexus Project did not respond to a request for comment on Tuesday.
Unlike the Antisemitism Awareness Act, the new legislation does not seek to enshrine IHRA into law. While the legislation’s prognosis is not clear, the omission could prove to be one less hurdle in a Congress where appearing to support Israel is increasingly a third rail.
Lankford said in a statement that Jewish Americans are facing “an unprecedented surge in antisemitism” and that action was needed.
“These are not just numbers, these are real stories impacting real people,” he said.
This article originally appeared on JTA.org.
The post Jewish groups rally behind bipartisan Senate antisemitism bill with $1B security allocation appeared first on The Forward.