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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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How Social Media Got Hamas Casualty Figures Wrong
A Palestinian man points a weapon in the air after it was announced that Israel and Hamas agreed on the first phase of a Gaza ceasefire, in the central Gaza Strip, October 9. Photo: REUTERS/Mahmoud Issa
As the Israel-Hamas ceasefire continues to hold, many analysts have begun examining available data to better understand Hamas’ casualties throughout the war. This is no easy feat, considering Hamas has consistently lied and inflated the civilian casualty figures. The reality of urban warfare provides other challenges for the IDF to count every eliminated terrorist.
Varying numbers regarding Hamas’ casualty figures have been recently touted on social media. But many of them lack sources, or a breakdown of the statistics.
Conversely, some analysts, such as HonestReporting board member Salo Aizenberg, have done an exceptional job at critically analyzing the available casualty numbers.
The Hamas-run Ministry of Health has reported over 70,000 deaths in Gaza, including civilians.
But closer examination of these numbers displays that it also includes an estimated 22,000-25,000 Hamas fighters, around 11,000 natural deaths, and 4,000 casualties caused by internal fighting amongst Gazans. With 1,000 deaths attributed to reporting errors, this suggests that 25,000 casualties were terrorists, and 36,000 were civilians.
One suggestion that has gained momentum on social media suggests that the actual number of Hamas casualties is double this number, at 50,000 combatant deaths.
However, pre-war estimates by the IDF suggest that Hamas had 35,000 combatants. US estimates believe that Hamas recruited 10,000-15,000 new combatants throughout the war. This means that if the IDF had killed 50,000 Hamas terrorists, there would be virtually no Hamas terrorists left — an analysis that is unfortunately not accurate.
Hamas had an estimated 50K combatants during the war (35K pre-war + 15K recruits). It is thus impossible that 50K have been killed. The best estimate remains about 25K combatants from all groups killed. The ME24 report misinterpreted what Hamas announced. https://t.co/LID34TpYAP
— Aizenberg (@Aizenberg55) February 9, 2026
The claim of 50,000 eliminated Hamas terrorists is based on an announcement by the Hamas-run Ministry of Social Development of the start of a new program that would provide NIS 500 to the widows of Gazans killed in the war.
By February 8, 2026, payments had been made to 19,306 widows, totaling NIS 9.653 million or over three million US dollars.
This claim, which is about a new Hamas-run Ministry of Social Development program is untrue on multiple levels — on figures, characterization, and comparison with the Hamas-run Gaza Health Ministry’s death toll. Short
to explain: https://t.co/KrAYiFvvBK
— Gabriel Epstein (@GabrielEpsteinX) February 8, 2026
The Ministry of Social Development further stated that 50,000 widowed families were set to receive these benefits, implying that more than widowed wives would be receiving the payments. This is likely where some analysts misinterpreted Hamas’ statement and took it to mean that for every Hamas terrorist, one wife would receive a payment. However, this payment is not exclusively for the wives of terrorists, and not every Hamas combatant would have been married by the time of his death.
What these numbers do suggest, however, is that claims of unreported casualties are likely to be false. The ability to receive a payment for reporting a death would presumably encourage many Gazans to submit claims of being widowed.
Since the early days of the war, news outlets and influencers on social media have blindly repeated Hamas’ claim that the majority of casualties were women and children. The claim implied that the IDF was specifically targeting both groups.
Beyond this claim not being true — men of combat age account for around 46.7% of total casualties — data from the World Health Organization (WHO) displays that 603,000 children under the age of 10 were vaccinated at the beginning of 2025. This number exceeds the pre-war population of that age group, indicating that the overall population of young children has remained stable or even grown despite the war.
The WHO—not Hamas or Israel—delivered one of the most decisive Gaza war data points. It reported 603,000 children under 10 vaccinated in early 2025—MORE than the pre-war population of that age group! Every claim of excessive or undercounted fatalities collapses with this data. pic.twitter.com/HmfRJuY1zT
— Aizenberg (@Aizenberg55) January 21, 2026
With births being the same as, if not higher than, pre-war numbers, the claims of underreported casualties and casualties disproportionately targeting children fall apart. Despite this data being publicly available and offering important information about the war’s human toll, it has received no attention in media coverage, allowing the misleading child casualty narrative to persist.
These two case studies of terrorist casualty statistics and the reported number of children under 10 during the war highlight the need to analyze all available data with scrutiny. It is not enough to rely on unverified claims about casualty figures. Instead, accurate conclusions must be based on transparent analysis conducted by credible analysts who rely on publicly available data, verifiable sources, and clear methodology. Only through rigorous examination can casualty figures be properly understood, rather than simply repeated without question.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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We Are Fighting Hate; But Are We Building Jews?
Illustrative: Pennsylvania State Sen. David Argall addressed the more than 300 Jewish-day school students, parents and administrators gathered at the State Capitol in Harrisburg. Photo: Teach PA.
The Super Bowl ad showing a Jewish boy being bullied sparked intense conversation across the Jewish community about how we are investing our resources in the fight against antisemitism, and whether we are approaching the challenge in the right way.
Rising antisemitism has understandably pushed our community into a defensive posture, with enormous resources directed toward monitoring hate, raising awareness, and responding to dangerous rhetoric. Those efforts matter. But the Super Bowl moment also raises a deeper question: if this is what Jewish vulnerability looks like on the biggest stage in America, are we investing enough in what actually makes Jewish children strong?
History shows that by itself, fighting hatred has never been enough to secure the Jewish future. A generation raised primarily to react to antisemitism risks growing up defined by fear instead of by identity. Children need more than protection from hate. They need a strong connection to their own identity and community.
The past few years have been a painful reminder that we cannot rely solely on the outside world to safeguard Jewish life. Partnerships matter, but in moments of crisis, the Jewish community is reminded that our deepest strength has always come from within. That realization is shaping a quiet but meaningful shift in where many leaders and families believe our focus must go. Less looking outward. More building inward.
Investing in Jewish education is not a retreat from the fight against antisemitism. It is a long-term strategy for ensuring that Jewish life does not decline under pressure. You know where Jewish children are not bullied for being Jewish? In Jewish schools. You know where they learn to speak confidently about their heritage, to celebrate their traditions without embarrassment, and to see their identity as a source of pride? In Jewish schools.
In strong Jewish educational environments, children do not just learn history or holidays. They have a sense of belonging. They build friendships rooted in shared identity. They encounter teachers and mentors who model what it means to live Jewishly with confidence. When they later encounter antisemitism online, on campus, or in broader culture, they face it with a foundation of knowledge and self-respect, not confusion or isolation.
Jewish day schools are among the most powerful builders of Jewish identity. These schools answer the question that defensive campaigns cannot: not only “what is antisemitism?” but, “why am I Jewish, and why does it matter?”
At Teach Coalition, this belief shapes our work every day. Teach is the only national Jewish advocacy organization focused solely on expanding access to Jewish education. We work to ensure schools have the resources they need to thrive: funding for STEM, arts and music, transportation, lunches, and critical security support. We support policies that help schools stay strong, enhance quality, and establish new ones. We also help create pathways for families who once believed Jewish education was out of reach to find a place within it.
The impact of this work shows up where it matters most: at home and across communities. Parents describe children coming back singing songs, asking thoughtful questions about the holidays, and bringing a new sense of pride to the Shabbat table. The continuity of the Jewish people relies on Jewish education, which not only shapes students but also strengthens families and builds lasting communal roots.
The Super Bowl ad reminded us how exposed a Jewish child can feel. The real answer is making sure more Jewish children grow up surrounded by confidence, community, and pride. That work is happening every day in Jewish schools, supported by educators, families, and groups such as ours, who work to keep those schools strong and accessible. This is the future worth investing in.
Sydney Altfield is CEO, Teach Coalition.
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Inclusion Isn’t About Being the Same
“Same.” That’s what the two-year-old proudly proclaims when she wanders, cloppity clop, into the kitchen wearing her mother’s good heels and expensive jewelry. It’s also what the teenager is attempting to achieve when shopping for a new outfit or schoolbag, and what the business executive might have in mind when he orders the new luxury SUV that some of his colleagues were talking about in the office lounge. We have “made it,” it seems, when we are just like everyone else. It is that innate drive to achieve sameness that all too often diverts limited resources away from helping individuals to maximize their potential while still taking note of and honoring their differences.
This drive for sameness underlies so much in life: applied behavioral analysis, corrective surgeries, even a handicap in a round of golf — it’s all about leveling the playing field. The problem, however, with chasing the unattainable, is that it is a recipe for burnout, disappointment, and existential crises.
In the world of learning disabilities, neurodivergence, genetic conditions, and a host of other differences, there is a disproportionate focus on being the “same.” While I can’t seem to put my finger on the “why,” there has certainly been an uptick, of late, of children and teens with very pronounced differences being shoe-horned into more mainstream learning environments. This happens despite the oft-mentioned idea in the world of education that we can’t “force a round peg into a square hole.” That thinking, however, is generally limited to children who exhibit mild or less overt differences. Kids who need a little something extra: extra time on a test, extra attention from the teacher or paraprofessional staff, extra recess, or extra incentives. “Don’t let their differences be the cause of their slipping between the cracks of institutionalized education and development,” goes the rationale: acknowledge their unique needs and address those needs.
But somehow, when the needs are indeed significant and overt; when the differences put their host in danger of being “othered,” then we do the opposite: we try to make them fit in, almost at all costs. Tremendous resources are invested in this group. Many of those resources are government sponsored, while others come from parents in the form of tuition or private therapies. Another significant source is philanthropic dollars. In addition to funding for these efforts, volunteerism plays a meaningful role in making “others” be “the same.”
This approach does not and cannot work. As Australian disability advocate Stella Young quipped in her viral TED talk, “No amount of smiling at a flight of stairs has ever made it turn into a ramp.” The reality is that many students with learning or developmental differences are provided significant supports and adaptations to allow them to function within parameters specifically designed for people who are not like them. Eventually and necessarily, many of those supports disappear leaving so many of these individuals lost and frustrated, as they are unprepared to engage properly and independently with a world that runs counter to their unique experience.
To be sure, there are many ways in which certain kinds of support can, should, and are appropriately maintained in what we might call the real world, but these tend to be in the form of physical accessibility. A business is mandated to provide wheelchair access, for example, and options for the hearing and visually impaired are very commonplace. But to rewire a business or society for those who experience and process it differently is virtually impossible.
Fear not: it really doesn’t have to be this way. If we engage all individuals from a place of acceptance and understanding, we can normalize not being “normal.” After all, isn’t that how teams work? The running back doesn’t have to be a lineman and there will only be one quarterback. And that’s fine. Sure, it can be uncomfortable to be different, but at the same time…does it really have to be?
A student of mine, a fellow by the name of Meir, was once asked by a group of high school girls what it is like for him to have Down Syndrome. Without missing a beat, Meir replied: “Some people are tall and some people are short, some people are fat and some people are skinny, and I have Down Syndrome.” As simple as that. Differences are just…different.
February is designated as JDAIM — Jewish Disability Awareness and Inclusion Month — specifically because February, with its 28 days (and sometimes 29), is the month that is not like the others. And that’s just fine for February. We need to realize that acceptance and inclusion doesn’t refer to fixing the “problem” or ignoring the difference. Telling or even silently suggesting to a fish that it is safe on land, would not bode well for the fish. As a matter of fact, that very thought is a fairy tale — one we know as Disney’s “The Little Mermaid.”
Rather, we all need to look differences right in the eye and welcome their uniqueness into our mostly mainstream world. We need to encourage those who are different to embrace their struggles and differences, and we need to be ready to do the same — with open arms and open minds.
Avi Ganz is the program director of the Elaine and Norm Brodsky Yeshivat Darkaynu, a division of Ohr Torah Stone, which offers a unique year-in-Israel program for young adults with special needs.

to explain:
The WHO—not Hamas or Israel—delivered one of the most decisive Gaza war data points. It reported 603,000 children under 10 vaccinated in early 2025—MORE than the pre-war population of that age group! Every claim of excessive or undercounted fatalities collapses with this data. 