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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Irish Jews report 143 antisemitic incidents in 6 months through a new reporting system
(JTA) — Jews in Ireland reported over 100 antisemitic incidents through a communal reporting system within six months after it launched, according to a new report.
The findings published early Monday by the Jewish Representative Council of Ireland constitute the first attempt to document antisemitic incidents in Ireland.
Irish Jews, a small community of about 2,200, reported 143 incidents between July 2025 and January 2026. These were dominated by verbal abuse, vandalism, threats, exclusion or discrimination and direct digital hate messages. Physical assault was less common, with only three instances reported.
All incidents were self-reported to the JRCI, which cannot independently investigate or adjudicate them. Ireland does not have an official state mechanism for recording antisemitic incidents, the group said. And while the police record hate crimes based on nationality, ethnicity or religion, they do not isolate crimes motivated by antisemitism.
The JRCI said that 30% of incidents were triggered by cues of Jewish identity or Israeli origin, such as a Jewish symbol, an accent or speaking Hebrew in public. Such patterns often crossed the boundaries of hate driven by nationality, ethnicity and religion.
“These dynamics cannot be adequately addressed through generalized anti-racism frameworks alone,” JRCI chair Maurice Cohen said in a statement. “Antisemitism presents distinct characteristics requiring targeted policy responses.”
Cohen called for “a dedicated, standalone national plan to combat antisemitism in Ireland.”
Of the reported incidents, 25 included “Holocaust distortion” or antisemitic conspiracy theories. These findings add to a Claims Conference survey in January, which said that 9% of Irish adults believed the Holocaust was a myth, while another 17% believed the number of Jews killed had been greatly exaggerated. Half of Irish adults did not know that 6 million Jews were killed in the Holocaust.
At the same time, a November 2025 survey by the European Commission surfaced broad recognition of antisemitism in Ireland. 41% of respondents said that antisemitism was a problem in the country and 47% said it had increased over the past five years.
At a ceremony for International Holocaust Remembrance Day in January, Ireland’s taoiseach (or prime minister) Micheál Martin said, “I am acutely conscious that our Jewish community here in Ireland is experiencing a growing level of antisemitism. I know that elements of our public discourse has coarsened.”
Martin has strenuously criticized Israel’s actions in Gaza, saying at the United Nations last year that Israel committed genocide and demonstrated “an abandonment of all norms, all international rules and law.” Catherine Connolly, a socialist politician who has faced backlash for saying Hamas is “part of the fabric of the Palestinian people,” was elected as Ireland’s president in October.
Ireland has historically supported the Palestinians, a stance often linked to the country’s own history of British imperial rule, and formally recognized a Palestinian state in 2024.
In Martin’s Holocaust commemoration speech, he also condemned the most recent event to inflame the Irish Jewish community. Late last year, a proposal to rename Herzog Park in Dublin — named for Chaim Herzog, the son of the first Irish chief rabbi who became Israel’s sixth president in 1983 — was decried by Irish Jews who said it would erase Irish Jewish history. The proposal was later tabled.
Martin, who also denounced the proposal when it was active, said the Jewish community “has every right to be deeply concerned and to express that concern.”
Gideon Taylor, president of the World Jewish Restitution Organization and an Irish Jew who grew up in Dublin, said the JRCI report showed a picture of antisemitic incidents that were separate from “a debate about the policies of Israel or a debate about the Palestinian state.”
“When you have discontinuation of service because somebody is heard speaking Hebrew, or has a Jewish-identifying symbol on them, that’s not about a political position on the spectrum towards Israel,” said Taylor. “That’s something that crosses into antisemitism.”
Ireland’s chief rabbi Yoni Wieder said the report reflected experiences he already heard from his congregants.
“The report does not claim that antisemitism has become a daily reality for all Jewish people in Ireland — it has not,” said Wieder. “What it does show is that antisemitism surfaces often enough, and in ordinary enough settings, that it cannot be dismissed as rare or confined to the margins of society. This means that for many, Jewish belonging in Ireland feels more fragile than it should.”
The post Irish Jews report 143 antisemitic incidents in 6 months through a new reporting system appeared first on The Forward.
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Yet again, Israel’s public shelters become sites of camaraderie amid steep danger
(JTA) — TEL AVIV — Spirits ran high inside a large public bomb shelter in the Israeli coastal city of Jaffa, with loud chatter, singing and greetings of “Happy Iran Holiday,” an incongruous soundtrack to the joint U.S.-Israeli strike on Iran and the hundreds of missiles that followed.
The room itself looked much cheerier than most shelters, with a ball pit and bright Gymboree mattresses left over from its other job in peacetime, when it doubles as a kindergarten.
A day earlier, the shelter became the accidental venue for a bar mitzvah celebration, when worshipers from the synagogue across the road took refuge there.
One particularly raucous group was made up mostly of American-Israelis from the neighborhood. One of them, Steph Graber, said she was in a good mood despite being exhausted from middle-of-the-night runs to the shelter.
“I’m not sure why, maybe it’s the adrenaline of war or something,” she said on Sunday morning. “But also it’s amazing to see the U.S. and Israel as allies working together to reduce the threat from Iran.”
Graber said she had been sheltering elsewhere but had “FOMO” about not being with her friends, so she switched over in the brief lull between sirens.
Martine Berkowitz, a friend of Graber’s, also said the community around her was what made the disruption feel manageable. Sirens kept interrupting even basic tasks, she said, including her attempt to take a shower, which she tried five times.
“My friends live on my corner, so I’m doing great. We’re all together all the time,” she said. During the last Iran flare-up in June, she didn’t have that kind of built-in circle nearby, she said. “Being alone then was really rough.”
The mood wasn’t confined to Jaffa. Across the country, similar scenes played out in shelters and spread on social media, including one from Nachlaot in Jerusalem of people singing “For the Jews There was Light and Joy,” a Purim song marking the story’s turn after Haman’s plot to kill the Jews was thwarted. The parallel to the current moment, as the Jews once again sought to topple a Persian rule who had called for their death, was not lost on anyone.
In a sprawling underground parking lot turned shelter at Dizengoff Center in central Tel Aviv, Shabbat prayers gave way to dancing and songs of “Don’t Be Afraid, Oh Israel” and “Am Yisrael Chai.” Saul Sadka, who was there, posted a video of the revelers, captioning it “joy and stoicism.”
Sadka later said he was struck by the “sense of solidarity,” and noted that it was Shabbat Zachor, when Jews read the passage about Amalek, a nemesis that they are commanded never to forget. “People seem willing to suffer for a while if it means the defeat of the IRGC,” he said.
Another bomb shelter in Tel Aviv struck a less pious tone, turning into a makeshift night club with red lights, a DJ and people dancing.
In one video, one of hundreds of comedic shelter clips circulating online, a comedian quipped, “The nation of Israel lives” — but only as long as the shelter “has wifi and the iPads have battery.”
Natalie Silverlieb was in the mamak, the communal reinforced safe room on her building’s floor. She said the logistics of repeated alerts had become harder since she became a mother.
“Doing this with a baby is crazy,” she said. The room was packed, including other babies and dogs, and she and her partner tried to follow a system that would get their baby back to sleep quickly.
“I’m so, so, so exhausted,” she said. “When I was doing this on my own the last time, I could at least come back to my apartment and just lay on the couch. But now there’s no laying on the couch. It’s go, go, go.”
For Silverlieb, the uncertainty of the past few weeks hadn’t disappeared so much as changed shape. “The waiting for it to end is more stressful than the waiting for it to begin,” she said. “I just hope it ends quickly. It’s a lot, period.”
In a nearby grocery store, another siren, the 30th or so in as many hours, sent shoppers scrambling. In the residential building next door, the shelter downstairs was decrepit and doorless. Children played limbo with a strip of red cloth. One woman began pitching HAAT, a new, mostly Arab-run delivery service she said was giving Wolt a run for its money. A few people pulled out their phones to download the app, trading jokes about whether it would deliver to shelters, and during sirens. Because it is Ramadan, Muslims in Israel are doubly on edge, from fasting on top of the missiles.
Sasha, who lives in the building, said she was “half happy” the waiting was over. The repeated dashes up and down the stairs, she joked, were at least getting her to her daily goal of 10,000 steps. Still, she said, it “won’t help us if the [Iranian] regime doesn’t fall.”
A Ukrainian who grew up under Soviet rule, taught her what it meant to live without freedom, she said. “We want to see the Iranian people free and a better Middle East for everyone.”
Evyatar said he doubted the regime would fall “unless the Iranian citizens themselves finish the job.”
Ma’or, another neighbor, said he would “happily sit in my bomb shelter if it meant giving my Iranian friends, both in Iran and out, a chance at a normal life.” He pointed to a friend in Tehran who works as a tattoo artist, an illegal trade under the regime.
“I mean, he’s not even free to give someone a tattoo without going underground,” he said. “I’m baffled by the people cheering [on] the IRGC. People who say this war is illegal are out of their goddamn minds.”
Evyatar said he began Saturday uneasy, but grew calmer as the hours passed and he gauged the pattern of the strikes. The alerts came far more often than the 12-day war, but the blasts felt less intense. “At the beginning I felt scared, like it was June all over again.” Over time, he said, he has learned to tell the difference between the sounds of interceptions, shrapnel and direct impacts.
As he spoke, a loud boom hit outside, rattling the shelter and stopping the conversation. “That, for example, was a June sound,” he said.
It turned out to be shrapnel coming down not far away. The impact was part of a wider series of strikes across central Israel, including one that turned lethal in Beit Shemesh, west of Jerusalem, when a public bomb shelter was hit. Nine people were killed including multiple from the same family. Dozens more were wounded, and others still were unaccounted for.
In Beit Shemesh, the strike changed the atmosphere in a city that had so far heard only occasional sirens, during both this round and the last one.
Netanel Alkoby, a Beit Shemesh resident who spent 12 years in the reserves with the Home Front Command, said he has always taken alerts seriously, but that over time a degree of complacency still set in. The strike, he said, “changed our perspective a lot,” forcing him to be more careful, more on guard, and to treat every warning “with the utmost seriousness.”
In the underground shelter at Wolfson Medical Center in Holon, a sign overhead read “the safest shelter in existence.” Patients hobbled in, some with casts and crutches. With doctors also sheltering there, patients used the moment to buttonhole them with questions.
One staffer watched a line of women form to speak to a physician. “Poor thing, he can’t even enjoy the siren in peace,” she said.
Back in the central Jaffa shelter, a couple in black leather and dark glasses stood apart from the banter around them.
“Any fear and terror that Israeli citizens are feeling right now is a direct result of this violent racist Islamophobic power hungry greedy fascist government,” said the woman, who declined to give her name, referring to the Netanyahu-led coalition.
Asked whether she thought attacking Iran was a bad idea, she said: “I think it’s a bad idea to attack anyone in 2026. We teach toddlers not to fight and here we have fully grown men doing this, dooming all of us.”
“It’s time we take the power from aging white men,” she said.
Nearby, Martine Berkowitz agreed — in part. “Yep, they are behaving like toddlers. And they are aging white men. Who are fighting evil brown men. If it brings freedom to Iran then it was worth it. But if it doesn’t, then it was all for nothing.”
The post Yet again, Israel’s public shelters become sites of camaraderie amid steep danger appeared first on The Forward.
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Netanyahu: ‘Our Forces Are Striking the Heart of Tehran With Increasing Strength’
Israeli Prime Minister Benjamin Netanyahu participates in the state memorial ceremony for the fallen of the Iron Swords War on Mount Herzl, in Jerusalem, Oct. 16, 2025. Photo: Alex Kolomoisky/Pool via REUTERS
i24 News – Israeli Prime Minister Benjamin Netanyahu stated that Israeli forces had “eliminated the dictator Ali Khamenei” along with dozens of senior officials of Iran’s regime during a statement delivered from the roof of the Kirya, Israel’s defense headquarters.
“Yesterday, we eliminated the dictator Khamenei. Along with him, dozens of senior officials from the oppressive regime were eliminated,” Netanyahu said after a meeting with the Minister of Defense, the Chief of Staff, and the Director of Mossad. He added that he had issued instructions to continue the offensive.
According to Netanyahu, Israeli forces are “now striking at the heart of Tehran with increasing intensity,” a campaign he said will “increase further in the days to come.”
The Prime Minister also acknowledged the toll of the conflict on Israel, calling recent days “painful” and offering condolences to the families of victims in Tel Aviv and Beit Shemesh, while wishing a speedy recovery to those injured.
Netanyahu emphasized that the operation mobilizes “the full power of the Israel Defense Forces, like never before,” in order to “guarantee our existence and our future.” He also highlighted US support, noting “the assistance of my friend, the President of the United States, Donald Trump, and of the American military.”
“This combination of forces allows us to do what I have hoped to accomplish for 40 years: strike the terrorist regime right in the face,” Netanyahu concluded. “I promised it — and we will keep our word.”
