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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Harvard Demands Dismissal of Latest Antisemitism Lawsuit
A Jewish student at Harvard University harassed by anti-Israel protesters. Photo: Screenshot
Harvard University on Monday asked a federal judge to dismiss an antisemitism lawsuit which alleges that administrative officials violated civil rights law when they declined to impose meaningful disciplinary sanctions on two students who allegedly assaulted a Jewish student during a protest held to rally anti-Israel activists just days after the Hamas-led Oct. 7, 2023, massacre across southern Israeli communities.
According to The Harvard Crimson, the university’s lawyers contended that the Jewish student, Yoav Segev, has not backed his claim with evidence and that his grievance is founded not in any legally recognizable harm but a disagreement regarding policy.
“Mr. Segev’s allegation, then, is not that Harvard failed to take action, but simply that he disagrees with the actions taken after the investigation,” the university’s lawyers wrote in a filing submitted on Monday, adding that the school believes Segev’s contention that Harvard “conspired” to deny him justice cannot be substantiated.
As previously reported by The Algemeiner, Segev endured a mobbing of pro-Hamas activists led by Ibrahim Bharmal and Elom Tettey-Tamaklo, who stalked him across Harvard Yard before encircling him and screaming “Shame! Shame! Shame!” as he struggled to break free from the mass of bodies which surrounded him. Video of the incident, widely viewed online at the time, showed the crush of people shoving keffiyehs — traditional headdresses worn by men in the Middle East that in some circles have come to symbolize Palestinian nationalism — in the face of the student, whom they had identified as Jewish.
Nearly two years after the assault, Bharmal and Tettey-Tamaklo have not only avoided hate crime charges but also even amassed new accolades and distinctions — according to multiple reports.
After being charged with assault and battery, the two men were ordered in April by Boston Municipal Court Judge Stephen McClenon to attend “pre-trial diversion” anger management courses and perform 80 hours of community service each, a decision which did not require their apologizing to Segev even though Assistant District Attorney Ursula Knight described what they did as “hands on assault and battery.”
Harvard neither disciplined Bharmal nor removed him from the presidency of the Harvard Law Review, a coveted post once held by former US President Barack Obama. As of last year, he was awarded a law clerkship with the Public Defender for the District of Columbia, a government-funded agency which provides free legal counsel to “individuals … who are charged with committing serious criminal acts.” Bharmal also reaped a $65,000 fellowship from Harvard Law School to work at the Council on American-Islamic Relations (CAIR), an Islamic group whose leaders have defended the Palestinian terrorist group Hamas’s atrocities against Israelis on Oct. 7, 2023.
As for Tettey-Tamaklo, he walked away from Harvard Divinity School with honors, according to The Free Press, as the 2024 Class Committee for Harvard voted him class marshal, a role in which he led the graduation procession through Harvard Yard alongside the institution’s most accomplished scholars and faculty. Harvard did, however, terminate his serving as a proctor for freshmen students.
The US campus antisemitism crisis has kept Harvard University in the headlines.
Earlier this month it disclosed a $113 million budget deficit caused by the Trump administration’s confiscation of much of its federal contracts and grants as punishment for, among other alleged misdeeds, its admitted failure to combat antisemitism on its campus.
According to Harvard’s “Financial Report: Fiscal Year 2025,” the university’s spending exceeded the $6.7 billion it amassed from donations, taxpayer support, tuition, and other income sources, such as endowment funds earmarked for operational expenses. Harvard also suffered a steep deficit in non-restricted donor funds, $212 million, a possible indication that philanthropists now hesitate to write America’s oldest university a blank check due to its inveterate generating of negative publicity — prompted by such episodes as the institution’s botching the appointment of its first Black president by conferring the honor to a plagiarist and its failing repeatedly to quell antisemitic discrimination and harassment.
“Even by the standards of our centuries-long history, fiscal year 2025 was extraordinarily challenging, with political and economic disruption affecting many sectors, including higher education,” Harvard president Alan Garber said in a statement. “We continue to adapt to uncertainty and threats to sources of revenue that have sustained our work for many years. We have intensified our efforts to expand our sources of funding.”
Follow Dion J. Pierre @DionJPierre.
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Mamdani’s BDS Support Under Spotlight as New Report Shows Israeli Firms Boosted NYC Economy by $12.4B Last Year
Candidate Zohran Mamdani speaks during a Democratic New York City mayoral primary debate, June 4, 2025, in New York, US. Photo: Yuki Iwamura/Pool via REUTERS
One week out from New York City’s mayoral election, frontrunner Zohran Mamdani’s ardent support for boycotting Israel will likely face renewed focus from New Yorkers concerned about their wallets, with a new report revealing that Israeli firms pour billions of dollars and tens of thousands of jobs into the local economy.
A new study from the United States-Israel Business Alliance revealed that, based on 2024 data, 590 Israeli-founded companies directly created 27,471 jobs in New York City last year and indirectly created over 50,000 jobs when accounting for related factors, such as buying and shipping local products.
These firms generated $8.1 billion in total earnings, adding an estimated $12.4 billion in value to the city’s economy and $17.9 billion in total gross economic output.
As for the State of New York overall, the report, titled the “2025 New York – Israel Economic Impact Report,” found that 648 Israeli-founded companies generated $8.6 billion in total earnings and $19.5 billion in gross economic output, contributing a striking $13.3 billion in added value to the economy. These businesses also directly created 28,524 jobs and a total of 57,145 when accounting for related factors.
From financial tech leaders like Fireblocks to cybersecurity powerhouse Wiz, Israeli entrepreneurs have become indispensable to the city’s innovation ecosystem. The number of Israeli-founded “unicorns,” privately-held companies with a valuation of at least $1 billion,” operating in New York City has quadrupled since 2019, increasing from five to 20.
“When Israeli tech entrepreneurs think about entering the US market or positioning their companies for global growth, New York City is at the top of the list,” US-Israeli Business Alliance President Aaron Kaplowitz said in a statement. “Ultimately, this cosmopolitan appeal translates into more local jobs and more money flowing through the city’s economy.”
The report came out days before next week’s New York City mayoral election, in which Mamdani, the Democratic nominee, remains the frontrunner. However, a new Suffolk University poll released on Monday showed a tightening race, with former New York Gov. and independent candidate Andrew Cuomo cutting Mamdani’s lead in half to just 10 points, 44 percent to 34 percent.
Mamdani, a far-left democratic socialist who has made anti-Israel activism a cornerstone of his political career, has repeatedly accused Israel of “apartheid” and refused to recognize its right to exist as a Jewish state.
He has also been an outspoken supporter of the boycott, divestment, and sanctions (BDS) movement, which seeks to isolate Israel on the international stage as a step toward its eventual elimination. It is unclear to what degree Mamdani would seek to implement his BDS activism if elected mayor.
Such positions have raised alarm bells among not only New York’s Jewish community but also Israeli business owners and investors, who fear a hostile climate under Mamdani’s leadership.
One Israeli tech CEO, speaking to the New York Post on condition of anonymity, said that his business could be another to flourish in New York but that a Mamdani administration would make him think twice about landing in the city.
“I need to see if his words have any meaningful impact on the ground,” the CEO told the Post. “If someone on our team is moving to New York, I want them to be in a pleasant area where they don’t feel fearful, or, from a business perspective, deal with people that are shying away because the company’s Israeli.”
During his short tenure in city politics, Mamdani has amassed a substantial anti-Israel track-record.
In 2021, Mamdani issued public support for the BDS movement. In May 2023, he advanced the “Not on our dime!: Ending New York Funding of Israeli Settler Violence Act,” legislation which would ban charities from using tax-deductible donations to aid organizations that work in Israeli communities in the West Bank. Mamdani argued that the legislation would help the state fight against so-called Israeli “war crimes” against Palestinians.
On Oct. 8, 2023, 24 hours following the deadliest day for Jews since the Holocaust when Hamas invaded Israel, Mamdani published a statement condemning Israeli Prime Minister Benjamin “Netanyahu’s declaration of war.” He also suggested that Israel would use the terrorist attacks to justify committing a second “nakba,” the Arabic term for “catastrophe” used by Palestinians and anti-Israel activists to refer to the establishment of the modern state of Israel in 1948.
Five days later, Mamdani further criticized Israel’s response to the Hamas-led massacre, saying that “we are on the brink of a genocide of Palestinians in Gaza right now.”
In January 2024, he called on New York City to cease sending funds to Israel, saying that “voters oppose their tax dollars funding a genocide.”
Mamdani is also a member of the controversial Democratic Socialist of America organization (DSA), which has formally endorsed the BDS movement.
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Rabbis Angela Buchdahl and Elliot Cosgrove show the split in the pulpit over political endorsements
(JTA) — Go figure: A non-Jewish, non-Zionist politician has sparked a national Jewish conversation about the role of the rabbi.
If elected next week, the 34-year-old progressive Zohran Mamdani would be the first mayor of New York City who came up through the trenches of pro-Palestinian activism, and the first to reject the idea that being mayor to a city with 1 million Jews means being a supporter of Israel.
The prospect has shaken a Jewish mainstream that has long taken that support for granted, considers Zionism a pillar of its Jewish identity and sees Mamdani as an enabler of the kind of strident anti-Israel protests that make them feel unsafe.
In turn, that has put pressure on rabbis throughout the five boroughs and beyond to take a stand — not just by defending Zionism and Jewish security but by denouncing Mamdani and endorsing his rivals. With the IRS in July having lifted the 60+-year-old ban that prevented houses of worship from endorsing or opposing candidates, rabbis who would prefer to stay above the fray have lost their cover.
Also gone are the days when the decision to use the bimah as a bully pulpit was between a rabbi and his or her congregation. Non-Orthodox synagogues regularly post their rabbis’ Shabbat sermons to YouTube. A petition signed by over 1,100 rabbis calling on voters to reject anti-Zionist candidates like Mamdani has become a very public roll call of rabbis who are willing to engage directly in electoral politics.
The inescapably public profile of being a rabbi amid a high-stakes election was seen in the contrasting positions taken by leaders of two influential and prosperous Manhattan congregations. In a sermon shared on YouTube and the synagogue’s web site, Rabbi Elliot Cosgrove of Park Avenue Synagogue made his position clear from his very first sentence: “I believe Zohran Mamdani poses a danger to the security of New York’s Jewish community.” He not only urged members of his Conservative shul to vote for Mamdani’s leading rival, former New York Gov. Andrew Cuomo, but laid out a specific strategy for convincing undecided and Mamdani-curious Jewish voters to do the same.
About 30 blocks south, Rabbi Angela Buchdahl of Central Synagogue, whose recent sermon on the Gaza war drew over 120,000 views on YouTube, wrote a letter to her Reform congregation about the mayoral race. Without naming Mamdani, she insisted that elected leaders “must reject the idea that Jewish self-determination is up for negotiation,” while reaffirming her synagogue’s policy “of not endorsing or publicly opposing political candidates.”
Some might find that coy — a rabbinic version of the New York Times’ controversial “non-endorsement” endorsement of Cuomo. But Buchdahl has become one of the country’s best-known rabbis in part on her ability to articulate Jewish concerns in a way that embraces and respects those who might disagree with her. Her Gaza sermon deftly conveyed Jewish dismay over the scale of the killings and hunger in Gaza while sympathizing with the fears and dilemmas of average Israelis.
The letter makes clear where she and her team stand on Zionism and fighting antisemitism: “We have spoken from the pulpit in multiple past sermons and will continue to take a clear, unambiguous position on antisemitism, on anti-Zionist rhetoric, and on sharing our deep support for Israel.” Mamdani was unmistakably the subject when she added, “I hope and expect anyone who becomes mayor of our amazing city — home to the largest Jewish population outside of Israel — will take very seriously the expressed concerns (made directly and publicly) of so many of us in the Jewish community.”
She also explains why the synagogue considers nonpartisanship a practical and spiritual value. “It remains our conviction that political endorsements of candidates are not in the best interest of our congregation, community, or country,” she writes, adding, “Our role is not to enter political campaigns or to endorse or speak out against candidates, but to provide moral and spiritual clarity on important public issues.”
Cosgrove doesn’t explicitly address the debate over whether a rabbi should endorse a political candidate, but writes that the stakes of the mayoral race are too high for him not to weigh in on the candidates.
“I wish it were otherwise,” he said. “I wish we had two candidates with equal interest, or better yet, equal disinterest in the Jewish community…. But this election cycle, that is simply not the case. We can only play the cards we are dealt. And in this hand, I choose to play the one that safeguards the Jewish people, protects our community, and ensures that our seat at the table remains secure.”
He also defends his public political stand in spiritual terms.
“Self-preservation and self-interest are not only legitimate, but essential to sustaining an ethical life,” he said, citing the Talmudic sage Hillel.
While both rabbis have ranged widely in their sermons and activism, their messages on the mayor’s race offer two different models for leadership. Cosgrove spoke in the voice of a political strategist and community organizer; Buchdahl’s letter was about protecting the integrity of her institution and the diverse individuals it serves.
By dint of their influential congregations, media savvy and charisma, Cosgrove and Buchdahl are rabbis with citywide and, especially in Buchdahl’s case, national stature. The rabbis’ petition quoted Cosgrove, although he did not sign it; Buchdahl recently promoted her memoir about growing up Korean-American, and her unasked for role as a hostage negotiator, on CBS Mornings. Their positions have weight in a debate that has dogged rabbis ever since the pulpit became a place not just for parsing fine points of Jewish law or offering homilies, but commenting on current events.
A frequently cited role model for activist rabbis is Joachim Prinz, the German refugee who led congregations in Newark, New Jersey and its suburbs in the last century. Even before leaving Germany he would rail against the Nazis. In America, he bucked the clear isolationist trend — and fear among many Jews of a backlash — by insisting that Europe’s fight was America’s fight.
Prinz rejected the traditional model of the drash, or homily, finding it “too solemn and lacking in concrete meaning. I was always out to find something relevant to the life of the people sitting in front of me.” He wondered how seriously people would take a faith tradition whose clergy couldn’t offer guidance on, say, waging war, addressing poverty or resisting authoritarianism.
Throw in Jewish security, and the stakes get higher yet.
Prinz’s jeremiads against Nazism and later in support of civil rights would assure his place in American-Jewish history. Whether it would assure him a place in a modern American pulpit is another story. Support for “social justice” — in the form of volunteerism and charitable giving — is fine. Also tolerated is a certain amount of activism on consensus issues, which have lately become elusive.
As for urging specific stands on candidates or pieces of legislation — rabbis quickly learn that neither smooths their path to contract renewal.
For many congregants, this is as it should be. They feel that the great knotty corpus of Jewish text shouldn’t be reduced to a policy prescription, or that they shouldn’t be forced to hear a political speech in a house of worship.
Cosgrove especially anticipated the kinds of objections — mostly tactical — he thought he might get from congregants: Opposing a popular candidate like Mamdani would invite an antisemitic backlash, or centering Zionism in the mayor’s race would confirm the slander of dual loyalty.
Buchdahl faced the opposite pressure: congregants insisting she endorse Cuomo. There have been some nasty Instagram posts calling her timid, with comments suggesting that some congregants may have resigned over the saga.
Buchdahl’s letter insists that declining to endorse does not mean she and the synagogue are abdicating their responsibility to Jewish safety. Rather, she wrote, the synagogue does its job by instilling the values that shape the political decisions of its congregants.
“Our role,” she wrote, “is not to enter political campaigns or to endorse or speak out against candidates, but to provide moral and spiritual clarity on important public issues.”
The post Rabbis Angela Buchdahl and Elliot Cosgrove show the split in the pulpit over political endorsements appeared first on The Forward.
