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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Central African Republic Votes, Russia Ally Touadera Seeks Third Term
People wait to cast their vote at a polling station during the presidential election in Bangui, Central African Republic, December 28, 2025. Photo: REUTERS/ Leger Serge Kokpakpa
Central African Republic President Faustin-Archange Touadera is seeking a third term on Sunday as the chronically unstable country holds national elections, touting security gains made with the help of Russian mercenaries and Rwandan soldiers.
The 68-year-old mathematician oversaw a constitutional referendum in 2023 that scrapped the presidential term limit, drawing an outcry from his critics who accused him of seeking to rule for life.
A Touadera victory – the expected outcome – would likely further the interests of Russia, which has traded security assistance for access to resources including gold and diamonds. Touadera is also offering access to the country’s lithium and uranium reserves to anyone interested.
Polling stations opened on time at 6 a.m. (0500 GMT) in the capital, Bangui, a Reuters witness said. They were due to close at 6 p.m. (1700 GMT), with provisional results expected by January 5. Nearly 2.4 million people were registered to vote.
Casting her ballot in Bangui, shopkeeper Beatrice Mokonzapa said women had “suffered greatly” during Central African Republic’s years of conflict but that the situation had improved.
“We have security today. I hope it continues. And for that, President Touadera is best placed to guarantee our security,” she said.
SIX OPPONENTS CHALLENGE TOUADERA
The opposition field of six candidates is led by two former prime ministers, Anicet-Georges Dologuele and Henri-Marie Dondra, both of whom survived attempts by Touadera’s supporters to have them disqualified for allegedly holding foreign citizenship.
Though both men remain on the ballot, Touadera is still seen as the favorite given his control over state institutions and superior financial resources, analysts say.
In an interview with Reuters on Wednesday, Dondra said the playing field was “unbalanced” and that he had been unable to travel as widely as Touadera to campaign. He nevertheless predicted he would have a strong showing.
The challenges to the candidacies of Dologuele and Dondra “aligned with an apparent pattern of administrative manoeuvring that has disproportionately impeded opposition politicians while favouring the ruling United Hearts Party,” Human Rights Watch said last month.
Voting in the capital early on Sunday, teacher Albert Komifea said he wanted a change, without specifying who he had backed.
“They did everything they could to prevent the opposition from campaigning effectively, in order to reduce their chances,” he said. “But the ballot box will confirm that change is now.”
RUSSIA AND RWANDA REINFORCE TOUADERA
In 2018, CAR became the first country in West and Central Africa to bring in Russia’s Wagner mercenaries, a step since also taken by Mali, Burkina Faso and Niger.
Two years later, Rwanda deployed troops to shore up Touadera’s government as rebel groups threatened the capital and tried to disrupt the 2020 elections, ultimately preventing voting at 800 polling stations across the country, or 14% of the total.
The country is more secure now after Touadera signed several peace deals with rebel groups this year.
But those gains remain fragile: Rebels have not fully disarmed, reintegration is incomplete, and incursions by combatants from neighboring Sudan fuel insecurity in the east.
Beyond the presidential contest, the elections on Sunday cover legislative, regional and municipal positions.
If no candidate gets more than 50% of the vote, a presidential runoff will take place on February 15, while legislative runoffs will take place on April 5.
Pangea-Risk, a consultancy, wrote in a note to clients that the risk of unrest after the election was high as opponents were likely to challenge Touadera’s expected victory.
A smooth voting process could reinforce Touadera’s claim that stability is returning, which was buttressed last year with the U.N. Security Council’s lifting of an arms embargo and the lifting of a separate embargo on diamond exports.
In November, the U.N. Security Council extended the mandate of its peacekeeping mission. The US opposed the decision, calling for a shorter extension and a handover of security to Bangui.
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Lawsuit Alleges ChatGPT Played Role in Teen’s Suicide
OpenAI CEO Sam Altman meets with French President Emmanuel Macron (not pictured) at the Elysee Palace in Paris, France, 23 May 2023. YOAN VALAT /Pool via REUTERS/File Photo
i24 News – The life of Adam Rein, a 16-year-old from California, took a tragic turn shortly after he began using ChatGPT to help with his schoolwork last fall.
By March, Adam was spending an average of five hours a day interacting with the chatbot. During that period, ChatGPT referenced terms such as “suicide” and “hanging” at a rate reportedly 20 times higher than Adam himself used in daily conversations.
An analysis of Adam’s chat history, provided to The Washington Post by attorneys representing the Rein family, suggests that the exchanges grew increasingly intense as the teenager shared suicidal thoughts.
The data is now central to a lawsuit filed by his parents, who allege that OpenAI bears responsibility for their son’s death. They claim the company made ChatGPT accessible to minors despite being aware of risks related to psychological dependency and the potential worsening of suicidal ideation.
Adam’s parents are the first of at least five families who have filed wrongful death lawsuits against OpenAI in recent months. All allege that ChatGPT encouraged, either directly or indirectly, the suicides of their loved ones. A sixth lawsuit, filed this month, claims that a man was influenced by the chatbot to kill his mother before taking his own life.
OpenAI has denied the allegations. In court filings responding to the Rein family’s lawsuit, the company argued that Adam bypassed ChatGPT’s safety safeguards in violation of its terms of use and stated that he was already at risk prior to using the chatbot. OpenAI cited earlier messages in which Adam described experiencing depression and suicidal thoughts years before engaging with the platform.
The company declined to comment on whether its automated safety alerts prompted additional internal action or human review at the time of Adam’s death. Court documents indicate that when Adam’s messages referenced self-harm, ChatGPT repeatedly urged him, more than 100 times, to reach out to family members, trusted individuals, or emergency services.
The case has intensified scrutiny of OpenAI and the broader risks posed by artificial intelligence tools to vulnerable users.
With ChatGPT serving an estimated 800 million active users each week, critics, including lawmakers, regulators, and grieving families, are calling for stronger safeguards, particularly for minors. What some have described as a growing “ChatGPT safety crisis” is fueling debate over the responsibilities of AI companies as their technologies become deeply embedded in everyday life.
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Israel’s Tech Sector Says More Staff Seek Relocation Abroad-Report
A general view of apartment blocks and office buildings under construction, amid the ongoing conflict between Hamas and Israel, in Tel Aviv, Israel, August 27, 2024. Photo: REUTERS/Florion Goga
Requests to relocate abroad by Israelis working at multinational companies operating in Israel rose in the past year in reaction to Israel’s two-year war against Palestinian terrorist group Hamas, a report showed on Sunday.
The Israel Advanced Technology Industries Association (IATI) found that 53 percent of companies reported an increase in relocation requests from Israeli employees, noting this was “a trend that may, over time, harm the local innovation engine and Israel’s technological leadership.”
The tech sector accounts for about 20 percent of Israel’s GDP, 15 percent of its jobs and more than half of its exports. The hundreds of multinationals in Israel include Microsoft, Intel, Nvidia, Amazon, Meta and Apple.
DISRUPTIONS IN SUPPLY CHAINS
In its annual report, IATI also said some multinational companies are examining the transfer of investments and activities to other countries.
“In some cases, companies that faced disruptions in supply chains found alternatives outside Israel during the war, and when these proved efficient, there is a risk that activity will not fully return,” said the report, issued at a meeting led by IATI CEO and President Karin Mayer Rubinstein.
At the same time, it added, there has been an increase in demand for relocation among senior executives and families, with more employees applying for positions outside Israel.
Still, the report noted that multinationals view the Israeli tech ecosystem through a long-term lens and many firms have thrived during the war.
TECH SECTOR ‘PROVES ITS RESILIENCE’
Some 57% of companies maintained stable business activities throughout the fighting, and 21% expanded their operations in Israel, “a figure that indicates continued confidence in local activity and the Israeli ecosystem even under conditions of uncertainty,” IATI said.
Another 22% of companies reported damage to business activity during the war, which began on October 7, 2023, triggered by Hamas’ raid on Israel, and ended two months ago following a U.S.-led ceasefire deal.
“Even during the difficult war, the Israeli high-tech industry, including the global companies operating in Israel, once again proved its resilience and its ability to lead in innovation and creativity,” said Rubinstein. “We work tirelessly to ensure that Israel continues to be an attractive hub for the activity of multinational companies.”
IATI noted that “without active steps by the state to create regulatory and geopolitical stability, there is concern about gradual erosion in the stability of the local ecosystem.”