Uncategorized
Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
—
The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
Uncategorized
Judea Pearl: What Reason I Find for Hope After October 7
Supporters of Israel gather in solidarity with Israel and protest against antisemitism, amid the ongoing conflict between Israel and the Palestinian terror group Hamas, during a rally on the National Mall in Washington, DC, Nov. 14, 2023. Photo: REUTERS/Leah Millis
Judea Pearl’s new book, Coexistence and Other Fighting Words: Selected Writings of Judea Pearl, 2002–2025, compiles the author’s writings on topics such as Israel, Zionophobia, antisemitism, the October 7 massacre, and his son, Daniel.
Below is an excerpt from the book, which serves as its epilogue:
Epilogue: The Crater of October 7
Science tells us that the extinction of dinosaurs occurred approximately sixty-six million years ago, when an asteroid struck the Earth, forming a huge crater in the Yucatán Peninsula. An enormous dust cloud blocked the sun, cooled the planet, and disrupted food chains, ultimately leading to the extinction of about 75 percent of all plant and animal species, including the dinosaurs.
Science tells us much about disasters that occurred millions of years ago, but, sadly, it tells us almost nothing about how our lives will be shaped by the giant crater created by the blow of October 7. Looking into its depths, we find ourselves clueless and bewildered about what future might emerge from the dust cloud that still obscures our sun — and what species, movements, or ideas will perish or evolve from the darkness, winter, and confusion it has left behind.
Some say they were surprised by the brutality and hatred of October 7. Others were shocked by the scale of the operation and how close it came to its goal.
As a native Israeli, raised on the stories of the Hebron Massacre (1929) and haunted by the horrific images of the Ramallah lynching (2000), I was not surprised by the brutality and savagery of Israel’s enemies. Nor was I surprised by the depth of their hatred and inhumanity — a reality I painfully experienced in the murder of my son, Danny. Likewise, I already saw the early and deep infiltration of Hamas’ ideology into Western thought. Indeed, this book documents my premonitions about this process and the extent to which Hamas’ ideology mirrors the essential Palestinian mindset: “From the river to the sea.”
What, then, shocked me about the crater of October 7?
I was shocked by how swiftly Zionophobia — the absolute denial of Israel’s right to exist — became normalized, mainstream, and even respectable in Western discourse, precisely at Israel’s moment of greatest vulnerability.
I’ve witnessed many personal attacks on Israel before, but they always followed her victories and achievements. Those attacks I could understand; people instinctively side with the underdog. But the post-October 7 attacks were different. This time, they were driven by a wholehearted desire for Israel’s demise — with all its genocidal implications. The scent of blood, it seems, triggered a hunger for more. Hordes of predators emerged from their ideological tunnels, rushing to indict, sentence, and lynch Israel in the finest tradition of herd madness.
Can the Jewish people survive this madness? Can Western civilization endure the dangers rising from these tunnels?
Ideologies, once metastasized, are deadlier than the sword. We have heard Western intellectuals brand the Bibas family as “settlers,” thus, legitimate targets. Others went even further, labeling them “Nazi guards of a concentration camp.” A civilization capable of generating such images has lost all moral bearings and may not endure for long.
Yet I refuse to say that we are doomed.
Not because the threats aren’t real, but because alongside the spreading moral decay, I have also found islands of moral clarity, primarily among my fellow Jews, my students, and my academic colleagues. The crater of October 7 has created a deeper appreciation of Israel’s centrality in Jewish life, along with a sharper understanding of the outbreak of Zionophobia in its aftermath. This renewed awareness encompasses not only Israel’s historical, cultural, and spiritual significance to Jewish identity, but also its role as the embodiment of Jewish “normalcy.” In these islands of moral clarity, the existence of Israel is now understood to be essential to ensuring that Jews everywhere are treated as equals — not as a unique, tolerated, respected, or admired minority, but as equals. In short, no Jew can be truly equal in the family of man before Israel stands equal in the family of nations.
I cannot end without evoking the victims. I see them, the children of Western civilization, sons and daughters of Isaac and Prometheus: my son, Danny, Ilan Halimi, the Bibas family, the one thousand two hundred murdered on October 7. I imagine them standing up, waiting for me, for us, to say something meaningful. All I can say is Yitgadal Ve’Yitkadash Shmai Rabah — the Jewish prayer of mourning recited in memory of the dead. A prayer that does not mention death or mourning, but glorifies God and expresses hope for a good life and universal peace. It is a humble confession of our inability to comprehend God’s cruel ways of playing with human lives and world order.
I sang this prayer at Danny’s funeral. I said to Danny: “I’ll sing it to you in the special melody that your great-grandfather chanted on Yom Kippur.” It’s a melody that rattles the gates of Heaven and pleads for mending our broken world order.
Yitgadal Ve’Yitkadash Shmai Rabah
Judea Pearl is Chancellor’s professor at UCLA and president of the Daniel Pearl Foundation.
Uncategorized
He documented a changing Jewish world, and the Jewish world changed him
“I have to tell you,” Bill Aron told me as he walked around The World In Front of Me, a retrospective of his photography at the American Jewish Historical Society. “My photography allowed me to walk into rooms I might never have otherwise walked into.”
We had just looked at some of his work documenting Jews on the Lower East Side of Manhattan in the 1970s and 80s: a sofer bent over a Torah scroll, a glowering rabbi with imposing eyebrows, a Hasidic wedding in the Bobover movement. Each photo begat the next; when he showed a reticent subject the results of his film, they would invite him back to take more.

Aron has become known for his work documenting Jewish communities around the world — his first book, From the Corners of the Earth, shows Jewish life in New York, Los Angeles, Cuba and the then-Soviet Union. His next, Shalom Y’all, was the result of a decade spent in the lesser-known Jewish communities of the American South.
His images are joyous and warm, portraits of resilience and invention, not dour investigations of poverty and antisemitism, offering respect to each subject he was able to meet through his work.

But his camera didn’t just change his access to the communities he documented. It changed Aron’s own experience of his Judaism.
A series of photographs shows scenes from the New York Havurah, a lay-led, egalitarian Jewish religious movement: A rabbi stands in reverent contemplation under his tallit in a misty forest, a child smiles from her father’s shoulders during a Shabbaton. Aron was a member in the 70’s, which is how he found himself in the middle of those scenes. But, he said, he didn’t grow up observant, and without his camera, while he might have been a member, he would have been “a much more passive one,” he said.

These photos are anything but passive. People smile or glower directly into the camera, and proudly present their life to the lens — a handful of shrimp from a Jewish man who built a business selling the shellfish to New Orleans restaurants, a woman showing off a bowl full of her famous chopped liver, a woman grinning as she carries a Torah on Simchat Torah. There is a clear symbiosis between Aron and his subjects, in which they each shaped and enlivened each other.
This, Aron said, was not the style of street photography at the time he came up. People were not supposed to document their own communities, nor were they supposed to engage with their subjects.
“It was frowned upon to study your own community — you were supposed to go out,” he said. “Street photography was supposed to be dispassionate.”
But of course people saw the camera and reacted to it, so he embraced that fact, spending hours talking to his subjects and learning their stories. Now that he has bequested his work to the AJHS, those stories are now preserved not only in images but also in a podcast accompanying the exhibit, in which Aron is able to preserve the memories behind each photograph.

The stories come through in the images alone, too; each shot is redolent of Aron’s affection for his subjects. An Israeli soldier in Jerusalem’s Old City makes flirtatious eye contact with a woman as his companions smirk. An elderly man on a bench dives in to kiss his wife on the cheek. Holocaust survivors beam out from full color photos, not reduced to the numbers on their arms but presented as “people who lived lives, lived beyond their nightmares, had families where they could, given back to their communities,” Aron said.

Not every image, on its surface, seems Jewish — there isn’t always a yarmulke or a lulav or a Torah scroll in frame. Nevertheless, Aron manages to find the sense of Jewishness that knits these images into the tapestry of Jewish life.
In a photo of a couple embracing at the liquor store they ran in Arkansas as part of the Shalom, Y’all series, Aron told me that only the husband was planning to be photographed, because his wife wasn’t Jewish. The photographer invited her anyway, and the couple ended up explaining that an Orthodox rabbi had performed their marriage ceremony. This seemed wrong to Aron — Orthodox rabbis don’t perform intermarriages — so they produced their marriage certificate to show him. As they pulled it out of the envelope, he recounted, another slip of paper fell out in which the rabbi had written that the wife had consented to become a member of the people of Israel and was now a Jew, a fact she was unaware of but delighted, Aron recalled, to discover.
“I loved interacting with people while I was photographing,” he said, “and the people became part of the portrait.” Aron did too.
The World in Front of Me is showing now through June 4 at the American Jewish Historical society. More information is available here.
The post He documented a changing Jewish world, and the Jewish world changed him appeared first on The Forward.
Uncategorized
Prosecutors charge Capital Jewish Museum shooter with terrorism
Federal prosecutors added two terrorism charges to the indictment against Elias Rodriguez, the Chicago man accused of killing two Israeli embassy employees outside a networking event held at the Capital Jewish Museum last May.
The new indictment, filed on Wednesday, claims that Rodriguez murdered Yaron Lischinsky, 30, and Sarah Milgrim, 26, with the intent to both influence government policy through “intimidation” and that he sought to “coerce a significant portion of the civilian population” of the United States.
“These additional terrorism-related charges carry a mandatory life sentence under D.C. Code, while also reflecting the reality that this act was in fact an act of terror,” U.S. Attorney Jeanine Pirro said in a statement.
Rodriguez, 31, who prosecutors say flew from Chicago to carry out the attack, allegedly shot Lischinsky and Milgrim repeatedly after they left a Jewish young professionals reception at the museum, hosted by the American Jewish Committee.
He then entered the museum and shouted, “I did it for Palestine, I did it for Gaza.”
While prosecutors previously charged Rodriguez with national origin-based hate crimes, they have focused on the political dimension of the attack and the indictment quotes at length from social media posts and a manifesto that law enforcement sources attribute to Rodriguez.
“I am glad that today at least there are many Americans for which the action will be highly legible and, in some funny way, the only sane thing to do,” the manifesto stated. “Free Palestine.”
Lischinsky, a German-born Israeli, worked as a research assistant at the Israeli embassy while Milgrim, who was American, worked in its department of public diplomacy.
It remains unclear whether Rodriguez, who has pleaded not guilty, intentionally targeted the young couple, who were planning to get engaged on an upcoming trip to Israel. Israeli Ambassador Yechiel Leiter initially said that Rodriguez had identified Milgrim and Lischinsky as embassy employees while mingling with attendees at the event and then waited outside for them to leave.
But other accounts say Rodriguez never made it inside the event prior to the shooting, and the Israeli Embassy later said that Leiter was merely floating “a theory that law enforcement officials are investigating.”
Prosecutors said at a September hearing that they had more than 1.5 million pages of evidence against Rodriguez, while one of his defense attorneys described receiving “trillions of gigabytes” of data from the government.
The post Prosecutors charge Capital Jewish Museum shooter with terrorism appeared first on The Forward.
