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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Trump Plans to Appoint US General to Lead Gaza Security Force: Report
A drone view shows Palestinians walking past the rubble, following Israeli forces’ withdrawal from the area, amid a ceasefire between Israel and Hamas in Gaza, in Gaza City, Oct. 11, 2025. Photo: REUTERS/Dawoud Abu Alkas
The Trump administration is planning to appoint an American two-star general to command the International Stabilization Force in Gaza, Axios reported on Thursday, citing two US officials and two Israeli officials.
Reuters could not immediately confirm the report.
A United Nations Security Council resolution, adopted on Nov. 17, authorized a Board of Peace and countries working with it to establish a temporary International Stabilization Force in Gaza.
US Ambassador to the United Nations Mike Waltz, who visited Israel this week, told Prime Minister Benjamin Netanyahu and other officials that the Trump administration is going to lead the ISF and appoint a two-star general as its commander, Axios said.
The White House and the Pentagon did not immediately respond to Reuters’ requests for comment.
President Donald Trump told reporters on Wednesday that an announcement about which world leaders will serve on the Gaza Board of Peace should be made early next year.
The resolution, drafted by the US, described the Board of Peace as a transitional administration “that will set the framework, and coordinate funding for the redevelopment of Gaza” in line with Trump’s 20-point peace plan to end the war with terrorist group Hamas.
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Al Jazeera’s Academic Arm Denies Hamas Sexual Violence and Other Crimes
The Al Jazeera Media Network logo is seen on its headquarters building in Doha, Qatar, June 8, 2017. Photo: REUTERS/Naseem Zeitoon
Al Jazeera Centre for Studies — the research arm of Qatar’s state-backed media giant — co-hosted an academic conference last week in Qatar’s Education City that whitewashed Hamas’s October 7, 2023, massacre, and dismissed UN-verified sexual violence and other terrorist acts as Israeli fabrications.
Al Jazeera partnered with Hamad Bin Khalifa University to host the November 29-30 gathering, titled “International Media and the War on Gaza: Modalities of Discourse and the Clash of Narratives,” which drew academics to “deconstruct Western narratives” and the alleged role of Western media outlets in producing “propaganda manipulating international public opinion.”
In a seven-page concept note describing the goals of the conference, Al Jazeera’s organizers charged the Western media with justifying “Israel’s right to self-defense” and spreading “propaganda” about terrorist groups like Hamas, which they refer to as a “Palestinian resistance faction.” The organizers also attacked media outlets for writing about what it refers to as “false reports” about Hamas terrorists “raping Israeli women.”
During Hamas’ assault on Israel, terrorists systematically employed sexual violence as a weapon of war, including rape against women and girls. A New York Times investigation detailed at least seven locations where Hamas terrorists committed such acts, including gang rape and genital mutilation. In December 2023, then-US Secretary of State Antony Blinken condemned Hamas’ use of sexual violence and described it as “beyond anything I’ve seen.”
According to the Dina Project, an Israeli group of legal and gender experts, Hamas used sexual violence in its massacre “as part of a genocidal scheme” meant to “dehumanize Israeli society.”
The organizers’ concept note and the conference’s program made no reference to Hamas’ genocidal charter, its embedding of military assets in civilian areas, or the terrorist group’s responsibility for prolonging the conflict. The conference instead provided a platform for Al Jazeera journalists and academics to explain away Hamas terrorism and denigrate Israel.
While it operates under strict Qatari media laws that limit free speech and freedom of expression, making criticism of the Emir and his policies punishable by law, Al Jazeera’s Centre for Studies refers to itself as an “independent research institution that aims to present a balanced understanding of the geopolitics of the MENA region and the Arab world in particular.” While it seeks to appeal to an audience with Western sensibilities, the center is far from the public-facing independent institution that it presents itself to be.
The center was established in 2006 to “provide research support to the editorial teams, correspondents and departments of Al Jazeera’s news channels.”
Al Jazeera Organizers and Speakers Push Hamas’s Agenda
Arafat Madi Shoukri, who works as a senior researcher for the Centre for Studies, organized the conference. In 2013, Shoukri was designated as a Hamas operative by Israel for his work with the Hamas-aligned Council for European Palestinian Relations (CEPR).
Shoukri has been photographed with Ismail Haniyeh, one of the architects of the October 7 massacre. He also directed the London-based Palestinian Return Centre (PRC), an organization with extensive ties to the Muslim Brotherhood, which has national branches that promote violent jihad and Hamas. In 2010, then-Israeli Defense Minister Ehud Barak declared the PRC an “illegal association,” referring to it as a “Hamas affiliated organization” that engages in “terror affiliated activities.”
The conference featured as its keynote speaker Wadah Khanfar, a former director general of Al Jazeera, who has been linked to Hamas fundraising efforts, with evidence suggesting he helped coordinate Hamas paramilitary activity in South Africa. According to the Raya Media Network, a Palestinian outlet, Khanfar was “active in the Hamas movement” and a “leader in the movement’s office in Sudan.”
In May 2024, Khanfar praised Hamas’ October 7 terrorist attack, proclaiming it “came at the perfect moment for a radical and real shift in the path of struggle and liberation.” Khanfar had a close relationship to the late Yusuf al-Qaradawi, the spiritual head of the Muslim Brotherhood, who leveraged Al Jazeera’s global reach to endorse terrorism against Jews, Israelis, and Americans and spread antisemitic narratives. Khanfar eulogized him at his funeral.
“There is a betrayal of the values of justice through capitalist savagery,” Khanfar said during his lecture, titled “The Grand Narratives of Western Media in Covering the War on Gaza: Manifestations of Political and Ideological Domination.” His lecture attacked Israel for “hastening the fall” of Western civilization, while ignoring Israel’s strategic role as a democratic anchor for the West in a mostly volatile and authoritarian region of the world.
Campus Reform reports that professor Ibrahim Abusharif, who spoke at the conference, co-founded and served as treasurer of the Quranic Literacy Institute, which was “later found by a federal jury to have laundered more than $1 million to Hamas” in a terrorism financing case. The publication reported that Abusharif taught the mandatory “Doha Seminar” for all American exchange students at Northwestern’s Qatar campus.
Mutaz al-Khatib, director of the Master’s Programme in Applied Islamic Ethics at Hamad Bin Khalifa University’s College of Islamic Studies, spoke at the conference on “professional ethics” in war coverage. On the day of Hamas’ October 7 massacre, al-Khatib posted on Facebook that, “What happened was merely a rehearsal that shows that liberating Jerusalem is possible.”
Fatima Alsmadi, a researcher at the Al Jazeera Centre for Studies, moderated a session and presented on Hamas spokesperson Abu Obaida’s “impact on international public opinion.” Abu Obaida, who was killed in an IDF strike in August 2025, reportedly employed “psychological warfare games against Israel” and attempted to make Westerners more “sympathetic” to Hamas.
Alsmadi claimed in her lecture that Israel has somehow “benefited” from Nazism. She praised Hamas propaganda efforts employed by Abu Obaida that weaponize Nazi imagery against Israel, seemingly endorsing a media strategy that perversely brands Israel as a Nazi state to legitimize Hamas terrorism and invert historical truth.
In the same session, Manal Mazahreh, an associate professor of mass communication at the University of Petra, in Jordan, claimed that, “The Jews are largely controlling the media in the world,” repeating an antisemitic trope used to justify hostility toward Jews.
In one session, Eman Barakat, an associate professor at the University of Science and Technology in Yemen, described the Israeli government’s social media presence as “digital warfare” and claimed it has manipulated public perceptions by labeling Hamas as “pure evil” and an “illegitimate group.”
Barakat focused her presentation on Israel Speaks Arabic, a Facebook page with more than three million followers. She assessed that the page described Hamas as “morally degraded,” “lowly,” and “cowardly,” and highlighted the group’s involvement in criminal and murderous activity. She warned her audience that such language “makes you imagine things” and might lead users to believe that “maybe what they are saying is true.” Barakat dismissed Hamas’ history of brutality and terrorism not only against Israel but against Palestinians and others.
Freedom House evaluates Qatar as “Not Free” in its annual Freedom of the World report.
Al Jazeera sells its content to major wire services like the Associated Press and Reuters. Al Jazeera has resource-sharing agreements
Until Doha stops using its universities and state media to whitewash terrorism, American institutions and companies need to reconsider their relationship with all platforms in Al Jazeera’s vast ecosystem. Continued partnerships and collaboration from Western organizations only emboldens the next denial and further justification for violence.
Toby Dershowitz is a senior advisor at the Foundation for Defense of Democracies, where Asher Boiskin is an intern. Follow them on X @TobyDersh and @asherboiskin
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US House Backs Massive Defense Policy Bill, Senate Next
A US soldier keeps watch at an Afghan National Army base in Logar province, Afghanistan August 5, 2018. Photo: REUTERS/Omar Sobhani/File Photo
The US House of Representatives passed a massive defense policy bill on Wednesday authorizing a record $901 billion in annual military spending, paving the way for the must-pass measure to become law for a 65th straight year.
The tally was 312-112 in favor of the National Defense Authorization Act, or NDAA, sending it for consideration by the US Senate, which is expected to pass it next week.
The $901 billion in defense spending is $8 billion more than President Donald Trump’s request earlier this year.
The NDAA also provides $400 million in military assistance to Ukraine in each of the next two years and includes other measures reinforcing the US commitment to Europe’s defense, reflecting most lawmakers’ continuing strong support for Kyiv as it fights Russian invaders.
The sweeping 3,086-page bill unveiled on Sunday includes measures to make life better for the troops, including a 4% pay raise and improvements in base housing. But it does not include insurance coverage for military families to get fertility treatments, including embryo transfers for in vitro fertilization, something opposed by Republican House Speaker Mike Johnson of Louisiana, a social conservative.
The legislation is a compromise between versions of the NDAA passed earlier this year by the Senate and House, both controlled by Trump’s Republicans. Members of both parties urged lawmakers to support it even if they objected to individual provisions.
“I do support this bill. This does not mean that I do not have concerns. I do,” said Representative Adam Smith of Washington, the top Democrat on the House Armed Services Committee, in a speech before the vote.
SPENDING LEVELS
Trump in May asked Congress for a national defense budget of $892.6 billion for fiscal year 2026, flat compared with 2025. The House bill set spending at that level, but the Senate had authorized $925 billion.
The NDAA authorizes Pentagon programs, but does not fund them. Congress must separately pass funding in a spending bill for the fiscal year ending in September 2026.
In addition to the typical NDAA provisions on defense acquisitions and competition with rivals like China and Russia, this year’s bill focuses on cutting programs reviled by Trump, such as diversity, equity, and inclusion training.
The NDAA is one of a few major pieces of legislation to make it through Congress every year and lawmakers take pride in having passed it annually since 1961.
This year’s process was a bit rockier than usual.
The rule paving the way for the House vote passed earlier on Wednesday by only 215 to 211 after a long delay in which a few Republicans changed their votes from “no” to “yes.”
Trump has said he will sign the NDAA into law once it reaches the White House.