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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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JD Vance Argues Against the Pope’s Calls for Peace As Iran’s LEGO AI Videos Stoke America’s Religious Divisions
An Iranian propaganda video attacks President Donald Trump in response to social media postings critical of the Pope and regarded as insensitive to Christians. Photo: Screenshot.
Vice President JD Vance, who converted to Catholicism in August 2019 at age 35 criticzed Pope Leo’s call for peace between the United States and Iran, another example of growing religious disagreements among Christians which Iranian propagandists have sought to exacerbate in new propaganda videos.
On Thursday at an event organized in Georgia by conservative activist group Turning Point USA, Vance said when asked about the head of his church disagreeing with President Donald Trump’s policies, “I do think we have to remember that each of us has our own role. I’m the Vice President of the United States. The fundamental way I understand my role is I’m trying to take the lessons, the moral truths that are rooted in Christianity and I’m trying to apply to a whole host of complicated real world scenarios.” Tepid applause broke out in response with Vance then thanking the crowd.
The Vice President’s comments came in the days following social media postings from Trump which included a broadside against Pope Leo and an AI-generated image depicting the Commander-in-Chief wearing white and red flowing robes as he placed one of his glowing hands on the head of a sick man. Trump later removed the image following the criticism of longtime Christian members of his Make America Great Again (MAGA) movement.
Iran took advantage of the social media kerfuffle, on Wednesday the Iranian embassy in Tajikistan posted an AI animation which took the original image and modified it to mock Trump.
Another propaganda video released by a pro-Iran group this week also responded to Trump’s social media postings about the Pope and the Jesus image, again deploying the AI-generated animation style depicting the president and other American officials as LEGO characters while a soundtrack delivers rhyming insults.
The Occupy Democrats Facebook group which has 11 million followers celebrated another pro-Iran propaganda video that has started circulating online.
While the president’s opponents on the progressive left may enjoy Iran’s jabs at Trump, the video’s themes casting him as an enemy of Christianity seek to exacerbate pre-existing intra-theological conflicts among the MAGA base.
This year, other recent Catholic converts — notably far-right podcaster Candace Owens and her supporter Carrie Prejean Boller, the former beauty queen contestant ejected from a White House Religious Liberty Panel on antisemitism following her questioning about Christian Zionism — have also advanced positions counter to Catholic teachings.
Prejean Boller claims that Zionism and Catholicism are incompatible, writing on X after her dismissal from the panel that “I will continue to stand against Zionist supremacy in America. I’m a proud Catholic. I, in no way will be forced to embrace Zionism as a fulfillment of biblical prophesy [sic]. I am a free American. Not a slave to a foreign nation.”
In response to her actions, the group Catholics for Catholics awarded Prejean Boller a “Catholic Champion” award at its gala, an event also featuring Owens and Joe Kent, the recently-resigned director of the National Counterterrorism Center who has suggested that Israel controls America’s foreign policy and may have have had a hand in the Sept. 10, 2025 assassination of Turning Point USA chief Charlie Kirk.
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Antisemitic Beliefs More Common Among Young Social Media Users, Yale Poll Reveals
Penn State graduate student Roua Daas, an organizer with Students for Justice in Palestine, speaks at a pro-Palestinian protest at the Allen Street gates in State College, Pa. on Monday, February 12, 2024. (Photo by Paul Weaver/Sipa USA)No Use Germany.
A new survey from Yale Youth Poll is raising fresh concerns about antisemitism among younger Americans, revealing a significant link between social media consumption and anti-Jewish sentiment.
The Spring 2026 poll, conducted by researchers affiliated with Yale University, finds that Americans aged 18 to 34 are more likely than older generations to agree with statements widely recognized as antisemitic even as many express uncertainty about what qualifies as antisemitism in the first place.
According to the survey, a significant share of young respondents agreed with longstanding antisemitic tropes. Roughly a quarter to a third of the youngest respondents expressed belief in ideas such as Jews having “too much power” or divided loyalty between the United States and Israel. The poll also found that about one in five young respondents supported boycotts of Jewish-owned businesses to express disapproval over Israel’s war in Gaza.
The poll reveals that roughly 10 percent of those 18-34 agreed with all three of these antisemitic sentiments. Conversely, only 2 percent of those above 65 agreed with all three.
While these views are not held by a majority, experts say the numbers are high enough to raise alarms.
Beyond attitudes themselves, the poll also indicates that youth who receive news from alternative media sources, such as social media, are more likely to harbor antisemitic sentiments.
Respondents who rely more heavily on social media platforms, including TikTok, Instagram, and X/Twitter, were significantly more likely to agree with antisemitic statements.
The survey also points to a striking divide based on how young Americans consume news. Respondents who rely primarily on social media platforms such as TikTok, Instagram, and X were roughly 1.5 to 2 times more likely to agree with antisemitic statements than their peers who turn to traditional sources like television or newspapers. On measures such as beliefs about Jewish power or loyalty, gaps of 10 to 15 percentage points emerged between the two groups, with social media–heavy users consistently showing higher levels of agreement.
The pattern is striking enough to suggest that digital information ecosystems may be shaping perceptions in ways that traditional media does not. Further, the underlying pattern can give insight into why opinions on Israel and antisemitism substantially diverge among US youth compared to older generations.
Observers point to the nature of these platforms, where algorithm-driven feeds often elevate emotionally charged, highly simplified content. In that environment, complex geopolitical conflicts, such as the war in Gaza, can be reduced to slogans, viral clips, and narratives that blur the line between political criticism and longstanding antisemitic themes.
In the immediate aftermath of the Oct. 7 slaughters in Israel, a bevy of left-leaning social media personalities immediately condemned Israel and accused the Jewish state of committing war crimes and genocide in Gaza. Several reports indicate that anti-Israel content performs especially well on youth-centric social media platforms such as TikTok and Instagram, incentivizing content creators to intensify public criticisms of the Jewish state. The Yale survey suggests that for many young Americans, views on Israel are increasingly intertwined with perceptions of Jewish people more broadly.
The poll also challenges attempts to place blame on a single political group. The data indicates that both “extremely conservative” and “extremely liberal” individuals are likely to express belief that antisemitism is a “serious problem” in the country. Moderate voters are more likely to express ambivalence, with a plurality indicating that they “neither agree nor disagree” that antisemitism is a significant issue in the US.
Importantly, the survey does not suggest that most young Americans hold antisemitic views.
But it does point to a rising level of acceptance, or at least tolerance, of ideas that were once more widely rejected. Moreover, the poll suggests that young people underestimate the level of antisemitism that persists in the country. For instance, among voters ages 18-34, 29 percent agree with the antisemitic conspiracy “Jews have an extremely organized international community that puts their own interests before those of their home countries” compared to only 17 percent of those age 65. Approximately 8 percent of the 18-34 age cohort believe “people exaggerate how bad the Holocaust actually was” compared to 2 percent of those above 65.
A mere 21 percent of voters aged 18-34 agreed with the notion that Jews experience the bulk of hate crimes in the US, compared to 40 percent of overall voters. Various surveys indicate that Jews have faced the greatest increase in hate crimes over the past two years.
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Columbia Graduate Students Amend Complaint Against Union Dominated by Anti-Zionist Bosses
Protesters gather at the gates of Columbia University, in support of student protesters who barricaded themselves in Hamilton Hall, in New York City, US, April 30, 2024. Photo: REUTERS/David Dee Delgado
Students at Columbia University are escalating their fight against a graduate workers union dominated by anti-Israel advocates, having recently updated a federal complaint filed with the National Labor Relations Board (NLRB) last year to include new troubling accusations.
As previously reported by The Algemeiner, the students allege that the bosses who run Student Workers of Columbia (SWC), an affiliate of United Auto Workers (UAW), devote more energy and resources to pursuing “radical policy proposals” than improving occupational conditions. In collective bargaining negotiations, it allegedly pressures the university to adopt the boycott, divestment, and sanctions (BDS) movement against Israel and to enact other measures, such as ending its partnership with the New York City Police Department (NYPD) and closing a dual-degree program with Tel Aviv University.
In response, the students formed the Graduate Researchers Against Discrimination and Suppression (Columbia GRADS) organization and petitioned the NLRB to rein the SWC in.
The National Right to Work Foundation (NRTW), which represents the petitioning students has told The Algemeiner that the SWC subjects students to abuses which magnify problems inherent in compulsory union membership.
The amended complaint enumerates a slew of new examples, including that the SWC, under the threat of a strike, has demanded that the university dismantle CCTV security cameras, proclaim the campus a “sanctuary space” for illegal immigrants, and revoke the authority of public safety officers to detain and arrest students who pose a danger to themselves and others.
“The charges point out that many of these demands are so radical that even the SWC’s parent union, the UAW, has directed the SWC union to retract them,” the group said. “The UAW has also demanded, to no avail, that the SWC union drop its strike threats over these topics, as striking over such extraneous demands is a violation of federal labor law.”
It added, “The charges declare that these actions discriminate against Columbia GRADS and constitute bad-faith bargaining, all of which is prohibited under the National Labor Relations Act.”
“Under the National Labor Relations Act, the only bargaining that is required for a good faith sit down is over mandatory subjects of bargaining such as wages, hours, benefits, and the like,” NRTW staff attorney Glenn Taubman, told The Algemeiner during an interview on Wednesday.” Everything else is either a permissive subject, meaning the parties can choose to bargain or not…what is going on here is the union is trying to force Columbia to bargain over things that are permissive at best, and the items in dispute don’t really benefit the employees that they purport to represent. Instead the union is using bargaining to push an ideological agenda against Israel.”
He added, “All of this adds up to a union that is out of control, and I note that they don’t have an agenda against the Mullahs in Iran, against the dictator who runs Turkey, against the Chinese Communists who oppress their citizens or the North Koreans. But they have an agenda against Israel, the one democracy in the Middle East.”
The SWC is not the only higher education union sidelining important objectives to pursue politics and anti-Zionist policies which cross the line into antisemitism. In a letter sent to Congress in August, NRTW said the problem is also present in unions affiliated with United Electrical, Radio, and Machine Workers of America (UE).
Follow Dion J. Pierre @DionJPierre.