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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Russian Teen Assaulted Over Israeli Flag Photo as Antisemitism Concerns Mount, Amid Calls for Jews to Leave Country
Rabbi Pinchas Goldschmidt, former chief rabbi of Moscow and current president of the Conference of European Rabbis, on June 24, 2024. Photo: IMAGO/epd via Reuters Connect
A 15-year-old student at a school in Russia was brutally assaulted by classmates after posting a photo featuring an Israeli flag on social media, Russian media reported, leaving him with a serious eye fracture from an incident that has drawn public outrage and is now under criminal investigation.
Earlier this month, a high school student in St. Petersburg, a major city in northwestern Russia, was physically attacked by two classmates after changing his social media profile photo to one featuring an Israeli flag, according to a report by local News Channel 78 on Sunday.
One of the attackers allegedly harassed the boy over his profile picture, demanding that he remove it and apologize.
After a verbal confrontation in which the attacker threatened the boy and hurled insults, including references to the Holocaust, he allegedly demanded that the victim meet him in the bathroom to continue the discussion.
When the two boys met there, the assailant reportedly demanded that he apologize on his knees. The victim refused but said he was willing to apologize without being humiliated.
The attacker then struck him repeatedly in the face while another boy blocked the bathroom exit.
The victim had to be hospitalized after suffering a fracture to the eye socket and underwent surgery under general anesthesia to remove bone fragments.
After spending more than a week in the hospital, he is now receiving outpatient care, and his family is coordinating with school administrators on a transition to home-based schooling as recommended by his doctors.
The boy’s mother reported the assault to the police, prompting local authorities to open a criminal investigation for assault and battery.
This incident came after Pinchas Goldschmidt, who served as Moscow’s chief rabbi from 1993 to 2022, recently urged Jews to leave Russia and consider immigrating to Israel, citing a growing hostile climate and rising antisemitic attacks targeting the local Jewish community.
“I have long urged Russia’s Jews to consider aliyah, the return to Israel. The post-Soviet renaissance was extraordinary, but illusions of permanence ignore history,” Goldschmidt, president of the Conference of European Rabbis, wrote in an op-ed for The Jerusalem Post earlier this month.
“Now, more than ever, Russia’s Jews should heed the call to leave. Israel offers not just refuge but a homeland where Jewish life is sovereign, not contingent on geopolitical whims,” he continued.
Although the number of Jews leaving Russia has declined, the country still accounted for the largest number of immigrants to Israel in 2025, with roughly 8,300 arrivals, according to data released Monday by Israel’s Immigration and Absorption Ministry.
This figure marked a nearly 60 percent drop from 19,500 last year and a small fraction of the 74,000 who immigrated in 2022 following Russia’s invasion of Ukraine.
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Israel suspends operations of multiple humanitarian organizations in Gaza, including Doctors Without Borders
The Israeli Ministry of Diaspora Affairs is halting the operations of more than three dozen humanitarian groups in Gaza, including Doctors Without Borders.
The ministry announced on Tuesday that the affected organizations failed to meet its new requirements for non-governmental organizations providing humanitarian aid in Gaza, which were posted online in November. The requirements included providing a full list of its Palestinian employees.
“We emphasize that the registration process is intended to prevent the exploitation of aid by Hamas, which in the past operated under the cover of certain international aid organizations, knowingly or unknowingly,” wrote the Coordinator of Government Activities in the Territories (COGAT), which oversees aid in Gaza, in a post on X.
The ministry said that 37 of the NGOs working in Gaza did not have their permits renewed for the coming year, according to the Associated Press.
Mike Huckabee, the U.S. ambassador to Israel, posted a link to a Ynet article about the suspensions on X Tuesday, writing, “An ongoing scandal ignored by UN & European enablers shows why @Israel has to decertify some of the NGOs who have terrorists on their payroll.”
The suspensions, which will begin on Jan. 1, come as President Donald Trump has put pressure on Israeli Prime Minister Benjamin Netanyahu to usher the U.S.-brokered ceasefire deal between Hamas and Israel into its second phase, which would include the reconstruction of Gaza.
Speaking beside Netanyahu at a press conference Monday, Trump said that he believed reconstruction efforts in the enclave were “going to begin pretty soon,” adding that work to improve sanitary conditions had already begun.
But aid groups in Gaza have said that Israel has continued to block aid from entering the enclave as storms and flooding have battered the region’s residents in recent weeks.
Earlier this month, Doctors Without Borders warned in a blog post that Israel’s new registration guidelines “risk leaving hundreds of thousands of people in Gaza without lifesaving healthcare in 2026.” The United Nations’ Humanitarian Country Team also lambasted the requirements, writing that aid groups had warned they were “vague, politicised and impossible to meet without breaching humanitarian principles.”
But COGAT minimized the impact of the suspensions in its post, writing that “the implementation of the government decision will not result in any future harm to the volume of humanitarian aid entering the Gaza Strip.” It said that the combined contributions of the groups affected amounted to 1% of the total aid volume in Gaza.
In June 2024, Israel accused Doctors Without Borders, which is also known by its French acronym MSF, of employing a Hamas operative. In response, MSF said it was “deeply concerned by these allegations and is taking them very seriously.”
“MSF chose not to cooperate with the registration process and refused to provide Israel’s Ministry of Diaspora Affairs with a list of its employees, as required by a government decision,” the post continued.
This article originally appeared on JTA.org.
The post Israel suspends operations of multiple humanitarian organizations in Gaza, including Doctors Without Borders appeared first on The Forward.
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US Defends Israel’s Right to Recognize Somaliland, Likens Move to Palestinian State Recognition
A demonstrator holds an image depicting Israeli Prime Minister Benjamin Netanyahu as Somalis attend a demonstration after Israel became the first country to formally recognize the self-declared Republic of Somaliland as an independent and sovereign state, a decision that could reshape regional dynamics and test Somalia’s longstanding opposition to secession, in Hodan district of Mogadishu, Somalia, Dec. 28, 2025. Photo: REUTERS/Feisal Omar
The United States has defended Israel’s decision to recognize the self-declared Republic of Somaliland amid international backlash, comparing the move to the recognition of a Palestinian state by numerous countries.
“Israel has the same right to conduct diplomatic relations as any other sovereign state,” Tammy Bruce, deputy US ambassador to the United Nations, said during an emergency UN Security Council meeting on Monday.
Bruce’s comments came in response to widespread criticism of Israel’s formal recognition of the breakaway territory of Somaliland. Several Arab, Islamic, and African countries, organizations, and entities publicly rejected the move, as did other nations such as China. The European Union also opposed the decision, saying it “reaffirms the importance of respecting the unity, the sovereignty, and the territorial integrity” of Somalia.
US President Donald Trump has said he opposes recognition of Somaliland, and Bruce added on Monday that Washington had no announcement or change in American policy regarding the self-declared country. However, Bruce chided other nations for recently welcoming recognition of a “nonexistent Palestinian state” against Israel’s wishes while condemning Israel for its latest diplomatic move, calling out what she described as a “double standard” against the Jewish state.
“Earlier this year, several countries, including members of this council, made the unilateral decision to recognize a nonexistent Palestinian state. And yet, no emergency meeting was called to express this council’s outrage,” she noted.
Many Western countries — including France, the UK, Australia, and Canada — recognized a Palestinian state at the UN General Assembly in September, a move Israeli and US officials criticized as “rewarding terrorism.” Hamas praised the decision, even describing recognition as “the fruits of Oct. 7,” citing the Palestinian terrorist group’s invasion of and massacre across southern Israel on Oct. 7, 2023, as the reason for increasing Western support.
“This council’s persistent double standards and misdirection of focus distract from its mission of maintaining international peace and security,” Bruce said.
However, Slovenian Ambassador Samuel Zbogar, whose country has recognized Palestinian statehood, rejected Washington’s comparison.
“Palestine is not part of any state. It is illegally occupied territory, as declared by the International Court of Justice, among others,” Zbogar said, describing Somaliland as “part of a UN member state” and arguing that “recognizing it goes against” the UN Charter.
Israel on Friday became the first country to officially recognize the Republic of Somaliland as an independent and sovereign state.
Somaliland is an unrecognized state in the Horn of Africa, situated on the southern coast of the Gulf of Aden and bordered by Djibouti to the northwest, Ethiopia to the south and west, and Somalia to the east.
“The State of Israel plans to immediately expand its relations with the Republic of Somaliland through extensive cooperation in the fields of agriculture, health, technology, and economy,” Israeli Prime Minister Benjamin Netanyahu wrote in a post on X.
Although no other country has formally recognized Somaliland, several — including the United Kingdom, Ethiopia, Turkey, the United Arab Emirates, Denmark, Kenya, and Taiwan — have maintained liaison offices, allowing them to engage diplomatically and conduct trade and consular activities without full formal recognition.
“It is not a hostile step toward Somalia, nor does it preclude future dialogue between the parties. Recognition is not an act of defiance. It is an opportunity,” Israel’s Deputy UN Ambassador Jonathan Miller told the UN Security Council on Monday.
According to experts, the growing Israel-Somaliland partnership could be a “game changer” for Israel, boosting the Jewish state’s ability to counter the Yemen-based Houthi terrorist group while offering strategic and geographic advantages amid shifting regional power dynamics.
Unlike most other states in the region, Somaliland has relative security, regular elections, and a degree of political stability — qualities that make it a valuable partner for international allies and a key player in regional cooperation.
Last month, the Institute for National Security Studies (INSS), a prominent Israeli think tank, released a new report arguing that Somaliland’s strategic position along the Red Sea, its closeness to Houthi-controlled areas in Yemen, and its willingness to work with pro-Western states make it a key ally for Israel, benefiting both sides amid rising regional volatility.
“Somaliland’s significance lies in its geostrategic location and in its willingness — as a stable, moderate, and reliable state in a volatile region — to work closely with Western countries,” the INSS report said.
“Somaliland’s territory could serve as a forward base for multiple missions: intelligence monitoring of the Houthis and their armament efforts; logistical support for Yemen’s legitimate government in its war against them; and a platform for direct operations against the Houthis,” it continued.