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Kosher Dekal aims to stick the landing one year after its Passover product fail

(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason. 

Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.

So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off. 

Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.

In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet. 

That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.” 

“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.” 

In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)

“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.” 

Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”

“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.” 

He added that the most important change the company has made is to the glue that sticks to the counter.

“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.” 

Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included. 

“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.” 

Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers. 

Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.” 

She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”

“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”

And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.

“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.” 

Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”

“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.” 

Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”

In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.

Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.  

“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.” 

Crombie understands the hesitation. 

“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”  

He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.

“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.” 

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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.

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Israel Sees Momentum in Latin America After Argentina’s Milei Officially Launches Isaac Accords

Argentine President Javier Milei meets with Israeli Foreign Minister Gideon Saar in Buenos Aires during Saar’s diplomatic and economic visit to strengthen ties between the two countries. Photo: Screenshot

With the official launch of the Isaac Accords by Argentina’s President Javier Milei, Israel aims to expand its diplomatic and security ties across Latin America, with the initiative designed to promote government cooperation and fight antisemitism and terrorism.

Milei formally launched the Isaac Accords last week during a meeting in Buenos Aires with Israeli Foreign Minister Gideon Saar, who has been on a regional diplomatic tour.

Modeled after the Abraham Accords — a series of historic US-brokered normalization agreements between Israel and several Arab countries, this new initiative aims to strengthen political, economic, and cultural cooperation between the Jewish state and Latin American governments. 

The Argentine leader called his country a “pioneer” alongside the United States in promoting the new framework, emphasizing its role in fostering closer ties between Israel and the region across key strategic fields.

“While the vast majority of the free world decided to turn its back on the Jewish state, we extended a hand to it,” Milei said during a speech at the 90th anniversary of the Delegation of Argentine Israelite Associations (DAIA), the country’s Jewish umbrella organization.

“While the vast majority turned a deaf ear to the growth of antisemitism in their lands, we denounced it with even greater fervor, because evil cannot be met with indifference,” he continued.

Shortly after Milei’s announcement, Saar praised him as “a double miracle, for Argentina and for the Jewish people,” describing his connection to Judaism and Israel as “sincere, powerful, and moving.”

Israeli Prime Minister Benjamin Netanyahu also praised Milei, describing his “moral clarity, vision, and courage” as signals of “a new era of common sense, mutual interests, and shared values between Israel and Latin America.”

The first phase of the Isaac Accords will focus on Uruguay, Panama, and Costa Rica, where potential projects in technology, security, and economic development are already taking shape as the initiative seeks to deepen cooperation in innovation, commerce, and cultural exchange.

In February, Argentina’s Foreign Minister Pablo Quirno will visit Israel to work with Saar and Netanyahu on advancing the initiative’s operational framework.

Milei also announced plans to relocate the country’s embassy to Jerusalem next spring, fulfilling a promise made last year, as the two allies continue to strengthen their bilateral ties.

The top Israeli diplomat commended Milei, describing his support for Israel on the international stage as “courageous and forceful.”

The Isaac Accords will also aim to encourage partner countries to move their embassies to Jerusalem, formally recognize Hamas and Hezbollah as terrorist organizations, and shift longstanding anti-Israel voting patterns at the United Nations.

Less than a year after the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023, Argentina became the first Latin American country to designate the Palestinian Islamist group as a terrorist organization, with Paraguay following suit earlier this year.

As Israel moves to strengthen its diplomatic and economic ties in Latin America, Saar announced on Monday that Ecuador has opened an additional diplomatic mission in Jerusalem, further bolstering their bilateral relations.

“Several Latin American countries – Guatemala, Paraguay and Honduras – have already moved their embassies to Jerusalem,” the Israeli diplomat wrote in a post on X. 

“The opening of Ecuador’s office in Jerusalem is another milestone on this important path. I commend [Ecuador’s President Daniel Noboa] and the people of Ecuador for this significant decision,” he continued. 

Saar also announced that Bolivia has lifted visa requirements for Israelis entering the country, signaling closer cooperation between the two countries.

“This decision will allow many Israelis to visit Bolivia again after many years, enjoy its vibrant culture and remarkable scenery, and strengthen the ties between our nations,” Saar posted on X. 

President Rodrigo Paz, a center-right politician, took office this year following years of left-wing government in Bolivia during which the country severed relations with Israel. Paz’s election signaled a shift in policy toward the Jewish state.

Last week, Saar kicked off his regional diplomatic trip in Paraguay, signing a security cooperation memorandum and meeting with President Santiago Peña, whom he praised as “one of the most impressive leaders on the international stage today.”

“Paraguay is developing major defense capabilities. Israel’s defense industry has experience and capabilities that we want to share with you,” the Israeli official said during a press conference with Paraguay’s Foreign Minister Rubén Ramírez Lezcano.

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Pope Leo meets with Erdogan, says two-state solution is the ‘only’ path forward in Middle East

(JTA) — Following a visit in Turkey last week, Pope Leo XIV said that he had spoken with Turkish President Recep Tayyip Erdogan about their shared support for a two-state solution, which Leo called the “only solution” to the Israeli-Palestinian conflict.

Leo’s comments to reporters Sunday came while he traveled from Turkey to Lebanon on the papal plane as part of his first international tour since being elected to the papacy in May.

During his address, Leo thanked Erdogan, who has consistently voiced support for Hamas and fostered hostile relations with Israel, for helping coordinate the trip and for hosting him on his personal helicopter.

Asked by a reporter whether he had spoken with Erdogan about the conflict in Gaza, Leo said that the Turkish leader was “certainly in agreement” about the proposal for a two-state solution, adding that he believed that Turkey has an “important role that it could play in all of this.”

Leo also said that he hoped to play a “mediating role” in the conflict and criticized Israel for rejecting a two-state solution. (Israeli Prime Minister Benjamin Netanyahu has long rejected Palestinian statehood, and the U.S.-brokered ceasefire deal between Israel and Hamas does not include provisions for a Palestinian state, though it positions itself as part of a roadmap to statehood.)

“We all know that at present Israel still does not accept this solution, but we see it is the only solution that could offer, let us say, an answer to the conflict they continue to live,” Leo said in Italian to reporters. “We are also friends of Israel, and we are trying to act as a mediating voice for both sides, helping to bring about a solution that is fair for everyone.”

In September, Leo met with Israeli President Isaac Herzog and told the leader that he believed the two-state solution was the only way out of the conflict in Gaza.

Leo’s remarks echoed similar appeals he made shortly after his election. In May, he made two public addresses where he called for a ceasefire in Gaza and decried the suffering of families in the enclave during the conflict.

On Thursday, Erdogan praised Leo’s advocacy for Palestinians and called for a Palestinian state based on the “1967 borders,” which refer to a state in the West Bank and Gaza with East Jerusalem as its capital.

“We commend (Pope Leo’s) astute stance on the Palestinian issue,” Erdogan said during an address in Ankara. “Our debt to the Palestinian people is justice, and the foundation of this is to immediately implement the vision of a two-state solution based on the 1967 borders. Similarly, preserving the historic status of Jerusalem is crucial.”

Leo’s trip to the region comes the same week that the “popemobile” that belonged to his predecessor, Pope Francis, debuted in Gaza in its retrofitted version as a mobile pediatric health clinic.

The post Pope Leo meets with Erdogan, says two-state solution is the ‘only’ path forward in Middle East appeared first on The Forward.

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Meet Zevi Eckhaus, the Jewish college football bowl-bound quarterback who prays at the 18-yard line

(JTA) — After a game, it’s not uncommon for football players to kneel in a prayer circle at midfield. But Zevi Eckhaus, the Washington State Cougars’ Jewish starting quarterback, tends to do so in a particular spot on the gridiron.

“Every game, I go to the 18-yard line, get down on a knee, and pray,” Eckhaus said, referring to the number that has a special place in Jewish tradition.

“Every time I put on my pads and go outside and throw a football, I know that’s with God’s help,” the 6-feet, 209-pound quarterback told The Cholent, a newsletter in Seattle, in a recent interview. 

On Saturday, Eckhaus led the Cougars’ offense to a 32-8 win, clinching a berth in a Division I college football bowl game. That game will be the final one at the collegiate level for Eckhaus, a redshirt senior.

“I’d love to play football as long as I possibly can,” Eckhaus told The Cholent. While there’s been no buzz around Eckhaus as an NFL prospect, the Canadian Football League’s Montreal Alouettes have secured his negotiation rights, should he choose to go north of the border.

Eckhaus was raised in an Orthodox Jewish household, attending the Chabad-affiliated Cheder Menachem Los Angeles through elementary and most of middle school. Students at Cheder Menachem learned Jewish text for most of the school day, then crammed “two hours of what they called English, which was essentially math, science, everything kind of in a bunch,” he told Cougfan.com last year. (The school’s website says it provides “an exemplary well rounded Judaic and general academic education.”)

Eckhaus said he “started davening with tefillin” when he was 13. He went away from it for a while, but said that, “Thankfully, I’ve had interactions in my life that brought me back to davening every single day with Rashi and Rabbeinu Tam” — that is, the two distinct sets of tefillin worn by Chabad and other particularly stringent Orthodox movements.  

Eckhaus said the student-athlete lifestyle doesn’t lend itself to being observant.

“Shabbos is still tricky because we play on Saturdays,” he said in the recent interview. “Eating kosher all the time is also hard because of the cafeteria and being at the facility most of the day.”

But Eckhaus said he’s found a balance between the rigorous schedule as a Division I quarterback and finding time for prayer and Jewish community. 

“I wake up every morning and put on tefillin. I read mishnayos every week,” he said, referring to the foundational collection of Jewish legal theory. “There’s a small Hillel group here I can meet with sometimes. I try to keep as much as I can with my religion.” 

There’s not much of a Jewish community in Pullman, Washington, but Eckhaus said the rabbi from nearby Spokane occasionally comes to town and organizes events.

“If he does that, I usually try to get involved with that,” he told Cougfan.com. “The Jewish students I stay in contact with, I try to get involved with them.”

Last season, the Cougars played against Fresno State on Yom Kippur. Eckhaus was not yet the starting quarterback, but was still present on the sidelines — and still observing the sacred day.

“I didn’t have any form of technology,” he told Cougfan.com later that year. “I didn’t eat or drink for 25 hours, and Coach [Jake] Dickert even went out of his way to have a private room set aside for me after the game for me to finish out the final prayer.” This year, Eckhaus said he was cleared to miss a practice held during Yom Kippur.

While the schedule can at times conflict with his religious observance, Eckhaus said he’s gotten no trouble from his teammates.

“Everybody comes from different backgrounds, families, upbringings, religions,” he said. “There are so many differences on a football team, yet still so much love, trust, and connection because of what you go through together.”

Eckhaus has previously been teammates with two Palestinian offensive linemen, and said “those guys were some of the nicest to me.”

“There’s no bickering or tension around religion, at least not in my experience,” Eckhaus told The Cholent.

After spending three years at Bryant University in Rhode Island — during which he was named the conference’s 2023 Offensive Player of the Year — Eckhaus transferred to Washington State in 2024. A backup all season, Eckhaus was thrust into the starting role for last year’s Holiday Bowl because the Cougars’ starter entered the transfer portal.

“It’s pretty cool that this game will be on Hanukkah,” Eckhaus said ahead of that bowl game, which they went on to lose 52-35 to the Syracuse Orange.

There are few Jewish players in NCAA Division I football. The most notable among them currently is Jake Retzlaff, the former quarterback at Brigham Young University, affiliated with the Church of Jesus Christ of Latter-day Saints. Retzlaff transferred to Tulane after he drew a suspension for violating the school’s famously strict honor code. The suspension followed allegations of sexual assault in a civil lawsuit that was later dismissed and Retzlaff’s admission that he had engaged in premarital sex, which BYU prohibits. Tulane is currently ranked 24th in the country.

Sam Salz, meanwhile, became likely the first Orthodox player to appear in a Division I NCAA football game last year, and spent three years as a walk-on with the Texas A&M Aggies.

Eckhaus took over the Cougars’ starting quarterback role four weeks into this season, and has registered 1,760 passing yards, 20 total touchdowns and nine interceptions. The date and opponent of Washington State’s bowl game will be announced Dec. 7.

The post Meet Zevi Eckhaus, the Jewish college football bowl-bound quarterback who prays at the 18-yard line appeared first on The Forward.

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