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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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3 more men arrested in London arson of ambulances owned by Jewish emergency service
(JTA) — Three more men have been arrested in London in connection with a series of fires on ambulances owned by the Jewish emergency service corps Hatzola, London’s Metropolitan Police Service announced on Wednesday.
Two British men, ages 20 and 19, and a 17-year-old dual British and Pakistani citizen were arrested on suspicion of conspiracy to commit arson. The men were arrested at three different addresses, which were being searched, the police said.
The arrests follow the arrest last week of two British men, ages 45 and 47, in connection with the arson. Those two suspects were released on bail and are being closely monitored while they await a hearing, police said, and their identities have not been made public.
The ambulance arson, which occurred in London’s Jewish neighborhood of Golders Green, is being treated by law enforcement as an antisemitic crime, but authorities have not labeled it as terrorism even as the Metropolitan Police’s counter-terrorism unit is leading the investigation.
“Since this appalling attack last week, we have been working continuously to investigate and identify those responsible,” the unit’s commander, Helen Flanagan, said in a statement. “We know concern among the Jewish community remains high, but I hope these arrests show that we are doing everything we can to bring those responsible to justice.”
A group called Harakat Ashab al-Yamin al-Islamiya, or the Islamic Movement of the People of the Right Hand, has claimed responsibility for the attack.
French authorities announced Wednesday they suspect that the same group is also behind an attempted bomb Saturday on a Bank of America building in Paris. The group has has claimed responsibility for a number of attacks throughout Europe in recent weeks, all of them up to now on Jewish institutions. Security analysts know little about the group, which was unheard of until early March, but say it may be tied to pro-Iranian cells based in Europe.
The London ambulance arson has given rise to a new set of antisemitic conspiracy theories. On Monday, the mayor of Bath, England, resigned from his position after drawing criticism for sharing social media posts amplifying claims that the ambulance fires were a “false flag” attack staged by Jews or Israelis.
Police in London said they would deploy drones to monitor security in Jewish neighborhoods during the Passover holiday, with concerns about additional attacks running high.
This article originally appeared on JTA.org.
The post 3 more men arrested in London arson of ambulances owned by Jewish emergency service appeared first on The Forward.
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Influencer Myron Gaines performs Nazi salute, denies Holocaust death toll at Ohio University event
(JTA) — The influencer Myron Gaines visited Ohio University last Thursday as part of a national campus tour, performing a Nazi salute and claiming that the Holocaust’s death toll had been purposefully distorted.
Seated at a table on the campus of Ohio University wearing a hoodie that read “Let Em Cook – Oy Vey,” a meme mocking Jews who were murdered in the Holocaust, Gaines greeted the students gathered with a Nazi salute before saying, “Number one, women are stupid, Jews control America and Blacks are criminals.”
Later during the event, Gaines, whose real name is Amrou Fudl, was asked by a Jewish attendee how many people he believed had been killed by the Holocaust, to which he replied “271,000 at best.”
During the ensuing debate, Gaines attempted to cut off the student, saying “hold on one sec, Jew,” claimed that Israel had propagated lies about the Holocaust’s death toll to serve its “victim narrative” and denied evidence that rape occurred during Hamas’ Oct. 7, 2023, attack on Israel.
Referring to the war in Gaza, Gaines said, “If they could deny a genocide in 2023 all the way to 2026 with 1080p footage, what makes you think they won’t lie about a tragic event from World War II, from which they derive their victim narrative.”
Gaines’ visit to the school follows a series of incendiary campus appearances, including at the University of Florida and the University of South Carolina.
Best known for co-hosting the popular podcast “Fresh and Fit,” which centers on misogynistic views about dating and gender roles, Gaines has increasingly embraced antisemitic conspiracy theories since the summer of 2023, according to the Southern Poverty Law Center.
In October, Gaines defended a leaked group chat where Young Republicans operatives praised Adolf Hitler, writing on social media, “Yeah we like Hitler. No one gives a f–k what you woke jews think anymore.” In January, Gaines was among a host of far-right influencers including Nick Fuentes and Andrew Tate who drew outcry for singing along to Ye’s “Heil Hitler” at a Miami nightclub.
The Hillel chapter of Ohio University decried Gaines’ appearance on campus in a post on Instagram and hosted a lunch during the time period that he was slated to speak to offer students an alternative to his program, according to the Cleveland Jewish News.
“We are deeply troubled by the decision of our fellow Bobcats to invite a podcaster with a long and horrible track record of antisemitic, misogynistic, and homophobic content,” the Ohio University Hillel wrote. “At a time when our students are feeling especially vulnerable due to rising antisemitism, this choice is especially concerning.”
The editorial board of the school’s student newspaper, The Post, criticized the university administration for not releasing a statement denouncing Gaines’ appearance in an op-ed published on Tuesday. Ohio University did not immediately respond to a request for comment from JTA.
“A man who promotes antisemitic conspiracy theories, claims Jewish people control the world — as evident by the shirt reading ‘The Great Noticing’ worn by one of Gaines’ lackeys — and performs a Nazi salute on a college campus is not engaging in meaningful dialogue,” the op-ed read. “That is not a thoughtful debate, it is hate made into spectacle.”
This article originally appeared on JTA.org.
The post Influencer Myron Gaines performs Nazi salute, denies Holocaust death toll at Ohio University event appeared first on The Forward.
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Iran Promises ‘Crushing’ Attacks Against the US and Israel
Symbolic mock-ups of Iranian missiles are displayed on a street, amid the U.S.-Israeli conflict with Iran, in Tehran, Iran, March 22, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
i24 News – Iran has issued a stark warning of “crushing” retaliatory attacks against the United States and Israel following threats from US President Donald Trump to escalate military operations in the coming weeks.
In a statement aired on Iranian state television, the Khatam al-Anbiya operational command said, “this war will continue until your humiliation, your disgrace, your permanent and certain regret, and your surrender,” framing the conflict as a long-term confrontation and invoking “trust in Almighty God.”
Iranian officials further warned that future operations would be “more crushing, broader, and more destructive,” signaling the potential expansion of the conflict across multiple fronts amid ongoing missile and drone exchanges in the region.
The escalation comes after Trump publicly suggested intensifying strikes on Iran, saying operations would continue until “the job is finished” and claiming significant military gains against Iranian strategic capabilities. As tensions rise, both sides appear to be hardening their positions, increasing fears of a wider regional confrontation.