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Kosher Dekal aims to stick the landing one year after its Passover product fail

(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason. 

Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.

So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off. 

Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.

In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet. 

That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.” 

“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.” 

In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)

“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.” 

Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”

“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.” 

He added that the most important change the company has made is to the glue that sticks to the counter.

“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.” 

Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included. 

“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.” 

Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers. 

Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.” 

She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”

“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”

And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.

“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.” 

Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”

“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.” 

Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”

In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.

Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.  

“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.” 

Crombie understands the hesitation. 

“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”  

He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.

“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.” 


The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.

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Roald Dahl’s monstrous views have a seat at the table today

Roald Dahl’s house is falling down.

It’s 1983, and the children’s author’s Buckinghamshire estate is undergoing a gut renovation. Its exposed plumbing and naked beams bespeak an unseemly core behind the author’s facade of prickly charm, cracking after publication of his incendiary review of the book God Cried, about the 1982 Lebanon War. The article, which ran in the magazine Literary Review, crossed a then-clear line from legitimate critique of Israel into antisemitic tropes of the most noxious variety.

The play Giant, now on Broadway after an Olivier Award-winning run on the West End, imagines an afternoon in which Dahl’s publishers try to cajole him into an apology he’s determined not to make.

For the greater part of the first act in Mark Rosenblatt’s crackling script, the precise nature of Dahl’s comments remains obscure. We’re told that they were condemned in the press as “the most disgraceful thing to be written in the English language in a very long time.” They were so bad as to inspire a death threat credible enough to station a police constable outside Dahl’s home.

Finally, a Jewish-American sales director from Farrar, Straus and Giroux, who has arrived to do damage control, quotes Dahl’s remarks at length following a tense lunch of salad niçoise.

“Never before in the history of man has a race of people switched so rapidly from being much-pitied victims to barbarous murderers,” Dahl wrote of Israelis — or was it simply Jews? “Never before has a race of people generated so much sympathy around the world and then, in the space of a lifetime, succeeded in turning that sympathy into hatred and revulsion. It is as though a group of much-loved nuns in charge of an orphanage had suddenly turned around and started murdering all the children.”

Is it bad to say I’ve heard worse?

Were Dahl still with us, he would have an ideological home with certain members of Corbynite Labour and the Greens, to say nothing of Roger Waters. He would not run afoul of the “Zionists in Publishing” X account that tells consumers which authors are insufficiently critical of Israel; perhaps he would be marked on reading lists as an acceptable, pro-Palestinian alternative to J.K. Rowling.

Even the context of war in Lebanon that Dahl decried has currency, as Israel now trades fire with the remnants of Hezbollah and videos of demolished apartment blocks in Beirut proliferate online. More than 1,000 have died in airstrikes, more than 1 million are displaced and a possible ground invasion looms. (The play, written well before Oct. 7, and certainly before the latest offensive in Iran, suffers from a poignant prescience.)

Can a drama built around Dahl’s screed still work with the shift of the Overton Window toward a strident, existential questioning of Israel and its influence? Remarkably, it does.

The credit is shared. John Lithgow, playing his whole repertoire from Churchill and avuncular alien to Dexter’s Ice Truck Killer, is a rangy stick of dynamite. He pivots from boyish jokes to cruel barbs that catch on his victims like nettles.

Also in the cagey chess game are Aya Cash — as the invented American FSG envoy Jessie Stone — and Elliot Levey’s Tom Maschler, Dahl’s real-life British publisher, who was a Kindertransport child from Germany.

Maschler embodies a certain Jewish-English self-effacement, angling to keep the peace and resenting Israel as an impediment to his full acceptance as an Englishman — he thinks of the country as something he’s made to defend at parties.

Stone’s more forceful, American approach — calling out Dahl for lumping all Jews together as a “single organism” — rankles her host. 

Lithgow, Cash, Sterling and Elliot Levey. The action of Rosenblatt’s play unfolds in almost realtime at Dahl’s home, Gipsy House. Photo by Joan Marcus

Dahl waxes Goebellsian, calling her “Stein,” and has her take dictation to a Holocaust survivor bookseller in the Hudson Valley who refuses to stock his work: “The kinder of his shtetl in upstate Noo Yoik will have to make do – no, survive on a strictly kosher diet of Laura Ingalls Wilder.”

Director Nicholas Hytner has staged a boxing match for today’s discourse, without changing a line from a pre-Oct. 7 script. What makes the work sing is its refusal to resort to caricature, humanizing Dahl through his fiancée Liccy Crossland (Rachael Stirling), the tragedies of his dead daughter and disabled son and, yes, his genuine concern and justified anguish for the Lebanese and Palestinians, particularly the children.

In a quieter moment, Dahl asks Stone if she read God Cried. She tells him she was moved by an image of a legless boy with crutches. (Dahl identifies him with ease, the victim of a penetration bomb near his school, and describes in typically gruesome fashion how “his arterial blood must have sprayed everywhere like a rogue garden hose.”)

“Why is that image not enough, on its own, for you to demand a halt?” he presses Stone. “And what’s wrong with insisting Jewish people, whose country it surely is, say ‘not in my name’? Surely it’s your voice we need above all?”

This cri de coeur is common now even in Jewish circles, but the sentiment is slippery when it hints at collective blame. After his encounter with Stone, Dahl clarifies his position in a verbatim interview, infamously opining that, when it comes to Jews, “even a stinker like Hitler didn’t just pick on them for no reason.”

That draws a gasp from the audience and a gobsmacked expression from Dahl’s housekeeper Hallie (Stella Everett).

But just how different is this claim to Ana Kasparian saying the goyim are waking up, Candace Owens claiming Satanic pedophile “Frankists” control the world, Young Republicans praising Hitler in group chats, Tucker Carlson platforming Holocaust deniers who suggest Winston Churchill was the real villain of World War II or Joe Kent writing in his resignation letter that the U.S. is continually drawn into wars “manufactured by Israel”? At a point, the figleaf of anti-Zionism proves flimsy. Older innuendos peek out from behind.

In the literary world of today, an audiobook narrator’s call for Zionists to kill themselves is not a cancellable offense — a Zionist moderating a book talk is. (But then, being a Palestinian critic of Israel can lead to a disinvitation to a book festival or reading series — that may be cancelled when other authors withdraw in solidarity.)

Now that we are further from the Holocaust, the carnage in Gaza was broadcast to our phones and the monoculture has atomized into internet echo chambers, Dahl’s review seems pedestrian if not quite mainstream. A cause célèbre in 1983 is now a viral retweet or a chart-topping podcast. His claim that “ancient wounds” didn’t make Jews wiser, but gave them a “partial sight” of their own trespasses sounds a lot like the thesis of Peter Beinart’s last book.

With Giant’s move to Broadway, a local analogy may be in order.

Earlier this month, New York Mayor Zohran Mamdani’s wife, Rama Duwaji, was revealed to have contributed freelance illustrations to a book of stories by young people in Gaza compiled by the Palestinian-American writer Susan Abulhawa. Abulhawa’s social media posts, which called Israelis “vampires” and “cockroaches” and refused to distinguish between Jews and Zionists, prompted Mamdani to call her words “reprehensible,” earning him grief from pro-Palestinian quarters.

What would the response be, had the First Lady of New York provided artwork on a book of Dahl’s and his comments came to light? Abulhawa cuts a different figure: She is the daughter of Palestinian refugees and writes movingly of her people’s suffering. Yet I suspect, like her, Dahl, would have his defenders.

Just as Dahl doubled down when reached for comment on his review — the occasion of his “Hitler stinker” quote — Abulhawa responded to Mayor Mamdani’s censure in an interview by claiming American Jews were the “most privileged demographic in this country” and “the resentment that they are seeing now is stemming from the world watching the so-called Jewish State commit a genocide.”

In other words, the logic follows, the world isn’t picking on Jews for no reason. The sleeping giant of this rationale — a proverbial light sleeper — has been awakened. Dahl, it seems, was just too early to rouse it.

The play Giant is now playing at the Music Box Theatre on Broadway. Tickets and more information can be found here.

The post Roald Dahl’s monstrous views have a seat at the table today appeared first on The Forward.

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New Report Reveals Rampant Human Rights Abuses in Iran as Activists Warn of Another Wave of Mass Executions

People attend Eid al-Fitr prayers, marking the end of Muslim holy fasting month of Ramadan, amid the US-Israeli conflict with Iran, in Tehran, Iran, March 21, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS

A new report reveals the widespread scale of human rights abuses in Iran over the past year, as activists warn the regime may carry out another wave of mass executions to suppress growing opposition amid deepening unrest.

The Human Rights Activists News Agency (HRANA), an independent group monitoring Iran, released a report last week, timed for Nowruz, the Persian New Year, outlining a deeply concerning human rights situation over the past 12 months, citing crackdowns on protesters, harassment of activists, threats to minorities, executions of children, violations of women’s rights, and dire prison conditions.

According to HRANA’s Statistics and Documentation Center, 78,907 people were arrested on ideological or political grounds from March 2025 to March 2026, highlighting a pervasive climate of repression across the country.

But the report warns that the number of arrests is likely much higher, given the difficulty of tracking such cases — especially earlier this year during recent nationwide anti-government protests, which security forces violently crushed, leaving thousands of demonstrators tortured or killed.

HRANA reports that at least 6,724 protesters, including 236 children, were killed during these protests, with an additional 11,744 cases still under verification. Multiple reports have put the death toll at over 30,000.

During the regime’s violent crackdown, the group also recorded 25,877 people sustaining serious injuries, with 53,777 arrests occurring on just Jan. 8 and 9 alone.

On women’s rights, HRANA reports that 105 women were murdered, including seven so-called “honor killings” — murders committed under the pretext of preserving family honor — and documents 68 cases of rape or sexual abuse.

Recent media reports indicate that Iranian security forces raped and tortured medical staff who treated wounded anti-regime protesters during the country’s nationwide uprising in January, targeting them in a campaign of intimidation against those aiding demonstrators.

As in past years, executions remain one of the starkest manifestations of human rights abuses in Iran, with at least 2,488 people executed last year, including 63 women and two children, 13 of them carried out publicly.

According to a report by Harm Reduction International (HRI), a global organization tracking drug policy and human rights, 955 people were executed for drug-related offenses in 2025 — an average of roughly three per day — with over 1,000 more currently on death row.

Nearly one in four of those executed were from ethnic minority groups, more than one in five were foreign nationals, and the majority were poor, accused of minor drug offenses, and denied proper legal protections, the report notes.

As the regime continues its campaign of executions, the report says at least 222 children have been left without parents.

United Nations Special Rapporteur on human rights in Iran Mai Sato denounced the regime’s brutal treatment of individuals accused of drug crimes, highlighting the disproportionate impact on vulnerable families.

“Many of the drugs-related cases in Iran involve young fathers from minority ethnic backgrounds experiencing economic hardship who face not only execution but also confiscation of their limited assets – including family homes and farmland – devastating their families long after their execution,” Sato said in a statement.

According to HRI’s latest report, at least 65 executions were carried out in secret without prior notice, denying families the chance to say goodbye, and some occurred despite ongoing legal proceedings.

Iranian security forces also systematically used coercion and torture, while denying prisoners access to legal counsel, to force illegitimate confessions.

HRI also reports that under Iran’s Islamic Penal Code, the principle of elm‑e‑qazi — which allows judges to determine guilt based solely on circumstantial evidence without confessions or witnesses — is frequently applied arbitrarily.

With an increasing number of reports exposing the scale of systematic abuses across the country, human rights groups are warning that the death toll may climb sharply, with over 100 detainees at risk of execution.

Last week, three young Iranian men, including 19-year-old wrestling champion Saleh Mohammadi, were executed as the regime intensifies its crackdown on dissent, The Associated Press reported.

Mahmood Amiry-Moghaddam, head of Oslo-based Iran Human Rights, told the AP the executions are “intended to instill fear in society and deter new protests” amid deepening unrest. 

On Monday, Iran’s judiciary confirmed that cases tied to the January protests have reached final verdicts and warned that those convicted would face no leniency.

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‘Verbal sparring’ at a conference for religious Jews breaking from Israel orthodoxy? That’s not what I experienced

To the editors:

The Forward‘s article about the recent Smol Emuni conference seems to describe a different event than the one that I attended. There were certainly different viewpoints among the people assembled at the gathering for religious Jews who, per the organization’s mission, seek “justice, equality, and dignity for Jews and Palestinians.” And there were views and perspectives shared that felt challenging or even difficult to hear.

But to assert, as the Forward‘s article did, that the conference was riven by strife and anger is simply not true.

The basis of the article’s claim, and the focus of a flurry of subsequent op-eds and blog posts, was Rabbi Saul Berman’s address to open the afternoon session. Berman used his remarks to criticize the Palestinian activist who had spoken in the morning; in doing so, he invoked a broad, monochromatic description of Islamic theology that felt out of place to some of us, including me.

Berman argued that Islamic Law prohibits any territorial concession, suggesting that Islamic law, but not Jewish law, continues to make peace impossible. The implication that Jewish theology has not blocked work toward peace is quite problematic, given the central role of religious leaders and communities in building settlements and in right-wing politics in Israel.

It is precisely this line of argument that many came to this conference to escape. In too many Jewish communities, it feels impossible to acknowledge the ways in which Judaism has contributed to Palestinian suffering and injustice. Smol Emuni was created in part to end that silence. That is why Berman’s words felt jarring.

But reading the Forward‘s article, one might think that Berman spoke with anger or that the audience actively derided him.

In fact, Berman spoke for close to 20 minutes. As far as I could see, everyone listened to him attentively. Most of the audience applauded when he concluded; I heard no boos. While a few people came and went during his remarks, as is the case at any such event, I saw no evidence that anyone “walked out in protest.”

One of the organizers did feel the need to note, after Berman concluded, that the conference organizers specifically did not share all of his views. She did so gracefully, while thanking him warmly for speaking and affirming her deep respect for him. I do not know how Berman felt, but he was not visibly angered and he stayed for the remainder of the program.

It was an awkward moment, to be sure, but not one of rancor or disrespect. It certainly did not define the conference, which elevated a range of important voices and viewpoints that I found both thoughtful and thought-provoking.

The post ‘Verbal sparring’ at a conference for religious Jews breaking from Israel orthodoxy? That’s not what I experienced appeared first on The Forward.

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