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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Iran’s Water Crisis Worsens as President Warns Tehran May Need to Be Evacuated
Iranian President Masoud Pezeshkian speaks during a meeting in Ilam, Iran, June 12, 2025. Photo: Iran’s Presidential website/WANA (West Asia News Agency)/Handout via REUTERS
Iran has endured an extreme drought in recent months, depleting the country’s reservoirs and leading President Masoud Pezeshkian to warn that the capital may even need to be evacuated.
“If rationing doesn’t work, we may have to evacuate Tehran,” Pezeshkian said last week, adding that the Iranian regime will start restricting water supplies in the city next month if there isn’t more rain.
According to Abbasali Keykhaei of the Iranian Water Resources Management Company, 19 major dams comprising 10 percent of the country’s reservoirs have run dry. In Tehran — a city with 10 million people in the city itself and 18 million in the metropolitan area — five dams that provide drinking water have hit “critical” levels, with one at below 8 percent capacity.
Hossein Esmaeilian, managing director of the Water and Wastewater Company in Mashad, the country’s second largest city with four million residents, told state media that reserves have fallen below 3 percent and that “the current situation shows that managing water use is no longer merely a recommendation – it has become a necessity.”
Esmaeilian added that “only 3 percent of the combined capacity of Mashhad’s four water-supplying dams — Torogh, Kardeh, Doosti, and Ardak — remains. Apart from Doosti Dam, the other three are out of operation.”
Iranian Energy Minister Abbas Ali Abadi has stated that “some nights we might decrease the water flow to zero.” He said on Iranian state television on Saturday that this was needed “so that reservoirs can refill.”
“If people can reduce consumption by 20 percent, it seems possible to manage the situation without rationing or cutting off water,” Esmaeilian urged Iranians, suggesting that those consuming the most would see cuts to their water supply first.
However, environmental researcher Azam Bahrami told German media outlet DW that “reduced consumption among the population is nowhere near enough to overcome this crisis.”
“One look at the water consumption pyramid shows that the agriculture sector consumes about 80-90 percent, the biggest share,” Bahrami continued. “As long as other sectors are positioned as priority … the water saving measures will not be very successful.”
The BBC reported that Iranian weather officials do not expect rain in the next 10 days. Mohammad-Ali Moallem, who manages the Karaj Dam, said that there was a 92 percent decrease in rain compared to last year.
“We have only 8 percent water in our reservoir — and most of it is unusable and considered ‘dead water,’” he added.
Stuttgart University researcher Mohammad Javad Tourian told DW about the rate of water loss Iran has seen in recent years.
“Iran loses a volume the size of Lake Constance almost every three years,” Tourian said. “In total, some 370 cubic kilometers have disappeared over the last 23 years. This means the problem is very serious.”
The question of a potential evacuation of Tehran remains unresolved. Former Tehran Mayor Gholamhossein Karbaschi stated that fleeing the city due to the drought “makes no sense at all.”
Tourian identified actions that Iran could take to provide “rapid relief,” saying that prioritizing drinking water in key cities and the “temporary diverting of less critical usage” could be effective as quick, short-term steps.
However, actions to create a sustainable solution to the water crisis remain elusive.
While the Islamic regime in Iran struggles to quench the thirst of the Iranian people, its military reportedly remains stocked in its missiles targeting Israel.
“Our missile power today far surpasses that of the 12-day war,” Iranian Foreign Minister Abbas Araghchi said last week, referring to the regime’s brief conflict with Israel in June. “The enemy in the recent 12-day war failed to achieve all its objectives and was defeated.”
Brig. Gen. Aziz Nasirzadeh likewise boasted of Iranian military might, saying on Monday that the country’s “defense production has improved both in quantity and quality compared to before the 12-day Israeli-imposed war in June.”
Last week, a US official confirmed that Iran had initiated a plan to assassinate Ambassador Einat Kranz Neiger, Israel’s emissary in Mexico City.
“The plot was contained and does not pose a current threat,” the official told i24 News. “This is just the latest in a long history of Iran’s global lethal targeting of diplomats, journalists, dissidents, and anyone who disagrees with them, something that should deeply worry every country where there is an Iranian presence.”
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Pope Leo names Italian Holocaust film ‘Life is Beautiful’ as one of his 4 favorites of all time
(JTA) — Pope Leo XIV included the 1997 Holocaust movie “Life Is Beautiful” among his four favorite films of all time.
“Life Is Beautiful,” a melodrama by Italian filmmaker and comedian Robert Benigni, follows an Italian Jewish father and his son as they are sent to a Nazi concentration camp. There the father uses humor and misdirection in an effort to hide the truth of the camps from his son.
The film was a global box-office hit and received seven Oscar nominations, winning three. Another movie set during Nazi rule, the 1965 musical “The Sound of Music,” also made the pope’s list, which was rounded out by the Christmas classic “It’s a Wonderful Life” and Robert Redford’s stark family drama, “Ordinary People.”
Pope Leo did not elaborate on his reasons for the selections in the truncated video posted by Variety announcing a convening of filmmakers at the Vatican that will begin Saturday.
“Life Is Beautiful” has long been a controversial film among Jews. While some embraced it as a fable of spiritual resistance, critics recoiled at the juxtaposition of broad humor with the Holocaust and said it distorted the experience of concentration camp victims and survivors. Among its critics is Mel Brooks, who also objected that Benigni was not Jewish and couldn’t fully understand the Holocaust. (The actor-director’s Catholic father reportedly was held prisoner in Bergen-Belsen during the war.)
The Vatican also announced that several global filmmakers would be attending the upcoming cinema convening, to begin Saturday. Those include Jewish comedy director Judd Apatow; Pawel Pawlikowski, a Polish filmmaker of Jewish descent and the director of the Oscar-winning Holocaust film “Ida”; and Marco Bellochio, the Italian director of a historical film about the 19th-century kidnapping of Italian Jewish boy Edgardo Mortara by the Catholic Church.
The pope, who formerly studied under a Catholic leader of Jewish-Catholic relations in the U.S., recently held an event marking the 60th anniversary of Nostra Aetate, the declaration that overturned centuries of Catholic doctrine by absolving Jews of killing Jesus. At the event, a member of the pope’s Swiss guard allegedly made a spitting gesture toward a Jewish woman guest; the Vatican recently announced an internal investigation into the matter.
The post Pope Leo names Italian Holocaust film ‘Life is Beautiful’ as one of his 4 favorites of all time appeared first on The Forward.
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Gal Gadot wins Genesis Prize for her ‘defense of Israel’ as Gaza war divides Hollywood
(JTA) —Actor Gal Gadot has won the Genesis Prize, sometimes called the “Jewish Nobel,” for supporting Israel even as backlash against the country’s actions in Gaza rocked Hollywood.
Since Oct. 7, 2023, Gadot has been an outspoken advocate for Israelis taken captive by Hamas. Calling herself “a proud Jew and a proud Israeli,” she said in a statement that she would dedicate the $1 million award to “organizations who will help Israel heal.”
Recipients of the prize, first awarded in 2014, customarily donate it to causes they choose, which have included advancing women’s equality, racial and economic justice, and combating antisemitism and “efforts to delegitimize the State of Israel,” according to a release from the Genesis Prize Foundation, which is based in Israel.
Stan Polovets, the co-founder and CEO of The Genesis Prize Foundation, praised Gadot’s “moral clarity” in a statement.
“The award recognizes her bravery and moral courage — her steadfast defense of Israel at great personal and professional risk, her advocacy for the hostages, her compassion for victims of terror, and her empathy for all innocent victims of this terrible war unleashed by Hamas,” he said.
Gadot, who served two years in the IDF as part of Israel’s compulsory service before being cast in the title role in the 2017 superhero film “Wonder Woman,” has repeatedly used her platform to campaign for the release of Israeli hostages. On Oct. 12, 2023, she was among 700 celebrities and entertainment leaders, including Jerry Seinfeld, Jamie Lee Curtis and Chris Pine, who signed a letter condemning Hamas for “evil” and “barbaric acts of terrorism.”
That same day, Gadot posted an Instagram story that said, “Killing innocent Palestinians is horrific. Killing innocent Israelis is horrific. If you don’t feel the same, I think you should ask yourself why that is.” The post sparked outrage from some Israelis over her comparison of Palestinian and Israeli deaths.
Gadot deleted the story and apologized. Since then, she has not used the words “Palestinians” or “Gaza” on social media.
Gadot also helped organize a screening of graphic Oct. 7 footage in Los Angeles in November 2023, prompting a demonstration by pro-Palestinian activists who said the film was “Gal Gadot military propaganda” used to justify Israel’s bombardment of Gaza.
Though Israel garnered sympathy in some parts of Hollywood after Oct. 7, its devastating war in Gaza over the next two years has roiled the entertainment industry. Israel and Hamas agreed to a fragile ceasefire last month.
More than 3,000 celebrities, including Emma Stone, Bowen Yang and Jewish creatives such as Jonathan Glazer, Andrew Garfield and Hannah Einbinder, signed onto a boycott of Israeli film institutions in September. Another letter from celebrities opposing the boycott amassed 1,200 signatures.
The Genesis Prize was most recently awarded to Argentina’s president Javier Milei for “his steadfast commitment to the State of Israel during one of the most difficult years in the history of the Jewish state,” according to the prize committee. Milei went to Jerusalem in June to accept the prize
The Israeli-American actor Natalie Portman was awarded the Genesis Prize in 2018, but she declined to attend the Jerusalem ceremony because Israeli Prime Minister Benjamin Netanyahu was scheduled to speak there. At the time, Israeli forces had killed dozens of Palestinians in response to protests on the Gaza border.
Gadot, who recently starred as the Evil Queen in a live-action adaptation of “Snow White,” is set to play a Holocaust survivor in an upcoming film, “Ruin.”
The post Gal Gadot wins Genesis Prize for her ‘defense of Israel’ as Gaza war divides Hollywood appeared first on The Forward.