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Kosher Dekal aims to stick the landing one year after its Passover product fail

(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason. 

Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.

So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off. 

Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.

In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet. 

That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.” 

“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.” 

In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)

“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.” 

Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”

“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.” 

He added that the most important change the company has made is to the glue that sticks to the counter.

“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.” 

Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included. 

“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.” 

Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers. 

Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.” 

She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”

“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”

And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.

“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.” 

Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”

“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.” 

Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”

In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.

Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.  

“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.” 

Crombie understands the hesitation. 

“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”  

He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.

“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.” 


The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.

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Could dementia be the key to saving endangered Jewish languages?

One day, when Sabrina Hakim was out for a walk with her father, he started speaking a language she could not understand.

Sabrina figured he must be speaking Judeo-Kashi, a variety of Judeo-Iranian. Her father spoke this language as a child in the Iranian city of Kashan before he moved to the capital, Tehran. Since Jewish people haven’t lived in Kashan in decades, at least not in large numbers, the language “faces possible extinction,” according to Rutgers University linguist Habib Borjian.

Sabrina felt that in order to best care for her father, she had to learn this language. “I would just ask him questions, like, how do you say ‘Are you hungry?’ How do you say ‘I’m tired?’” she told me. “I was asking questions about words or phrases that we could use in his care.”

A reader consults a Judeo-Kashani glossary. Photo by Lauren Hakimi

As time went by, her interest in Kashi evolved from purely practical to cultural. She started scrawling notes on the backs of receipts, and now, Sabrina says she has some 200 pages of notes from conversations with her dad, and she is helping to create a dictionary of the language.

Sabrina’s father, who died in February, is one example of someone whose dementia helped his descendants work with professional linguists to preserve a rare Jewish language. Since dementia affects shorter-term memory more than longer-term memory, it’s not unusual for multilingual people with dementia to begin speaking the language they learned first. As a 2009 study put it, “the language with the best recovery may be the earliest acquired language, the language of greater use, or the language spoken in the patient’s environment.”

Sarah Bunin Benor, a linguist and the director of the Jewish Language Project, said that, while she has long been aware of this phenomenon, she has noticed it most recently with speakers of Judeo-Iranian languages. Historically speaking, that makes sense: In the mid-20th century, when people who are now elderly were children or young adults, many Jews from small cities all across Iran moved to Tehran, oftentimes to avoid antisemitism or enhance economic opportunities.

In Tehran, these people might have spoken their hometown language with their families, but standard Farsi with pretty much everyone else. They had also studied Torah and knew some Hebrew. But even as their brains held room for three languages — and later, when they fled Iran altogether, for yet a fourth language in the country where they wound up — those hometown languages remained deeply rooted in their minds.

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Ashton, an 18-year-old from Great Neck, New York, had always been close with his grandmother, Mommy Po-Po, who began showing signs of dementia more than a year ago. (Ashton requested to be identified only by his first name so as to keep the details of his grandmother’s condition private)

Mommy Po-Po was born around 1939 in the small Iranian city of Tuyserkan in Hamadan province. Though she later moved to Tehran, she continued speaking Judeo-Tuyserkani, a language Borjian told me is at even greater risk of extinction than Judeo-Kashi.

Ashton’s aunt and Mommy Po-Po’s youngest child, Dina, told me that her mother usually speaks Judeo-Tuyserkani when she’s confused. In the last few months, Dina said, “whenever she talks to me, she feels that we live still in Tuyserkan, and I’m one of her sisters.”

Dina thinks memories of Tuyserkan comfort her mother. “I think she likes to go back there, when everything is OK, when my father was alive, when her father was alive, when she had her mother next to her,” she said. “I think she feels warmer when she thinks about back then.”

Around the same time that his grandmother’s illness was worsening, Ashton got in touch with Borjian, who was studying Judeo-Tuyserkani but didn’t know anyone who actually spoke it. “He gave me a huge list of words, and he said please translate all these” into Tuyserkani, Ashton said. He worked with his great-aunts, who still live in Iran, to get the words translated.

Now, Ashton, like Sabrina, is creating a dictionary. He has also started recording interviews with Mommy Po-Po, which he hopes to use in a documentary. Ashton “speaks better than me in Farsi and Tuyserkani,” Dina said.

Sabrina has also gotten praise from her family about her new language skills.

At first, when she started speaking Kashi with him, he might respond in Farsi, “een chert-o-perta chiye?” What’s all this gibberish? “My accent was so bad,” Sabrina said. But as time went by, her Kashi became more and more comprehensible. “Maybe about a month before he passed, one time I was saying something, and he said, ‘where did you learn to speak Kashi? You’ve never been to Kashan.’”

Of course, he’s the one who taught it to her.

The post Could dementia be the key to saving endangered Jewish languages? appeared first on The Forward.

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I know exactly why leftists aren’t celebrating this ceasefire

“We can’t hear you, Zohran,” read one New York Post headline this week: “Pro-Hamas crowd goes quiet on Trump’s Gaza peace deal.”

“It seems awfully curious that the people who have made Gazans a central political cause do not seem at all relieved that there’s at least a temporary cessation of violence…Why aren’t there widespread celebrations across Western cities and college campuses today?” the article asked.

The Post wasn’t alone in voicing that question. A spokesperson for the Republican Jewish Coalition posted on X that “The silence from the ‘ceasefire now’ crowd is shameful and deafening.” Others went so far as to imply that the protesters had been lying and never actually wanted a ceasefire — because what they really wanted wasn’t freedom and security for Palestinians, but the ability to blame Israel. If pro-Palestinian voices had really wanted a ceasefire, the thinking went, they would be celebrating.

I read these various posts and articles and thought of Rania Abu Anza.

I have thought of her every day since I first read her story in early March 2024. Anza spent a decade trying to have a child through in vitro fertilization. When her twins, a boy and a girl, were five months old, an Israeli strike killed them. It also killed her husband and 11 other members of her family.

A year and a half later, a ceasefire cannot bring her children, her husband, or her 11 family members back. They were killed. They will stay dead. What is there to celebrate?

This does not mean that the ceasefire is not welcome, or that it is not a relief. On the contrary: It is both. Of course it’s a relief that the families of hostages don’t need to live one more day in torment and anguish. Of course it’s a relief that more bombs will not fall on Gaza.

But celebration implies, to me anyway, that this is a positive without caveats. And in this situation, there are so many caveats.

The families of the surviving hostages will still have spent years apart from their loved ones, in no small part because their own government did not treat the hostages’ return as the single highest priority. The families of those hostages who were killed in the war will never again sit down to dinner with their loved ones, who could have been saved. And it is difficult to fathom what’s been taken from the hostages themselves: time spent out exploring the world, or with family and friends, or at home doing nothing much at all but sitting safely in quiet contemplation.

And a ceasefire alone will not heal Israeli society, or return trust to the people in their government. It will not fix some of the deep societal problems this war uncovered. A Chatham House report this August found that, “Israeli television ignores the suffering of Palestinians in Gaza, while the rhetoric is often aggressive. Critical voices, from inside Israel or abroad, are attacked or silenced.” If the country is ever going to find its way back from Oct. 7 and this war, a ceasefire is a necessary precondition, but not a route in and of itself.

In Gaza, Palestinian health authorities have said that about 67,000 people — not distinguishing between combatants and civilians — have been killed by Israel’s campaign in response to Oct. 7. A full third of those killed were under the age of 18. The ceasefire cannot bring those children back to life.

It cannot turn back time and make it such that Israel admitted more than minimal aid to the embattled strip. It will not undo the damage that has been done to the people of Gaza who were denied enough to eat and drink and proper medical care. It will not give children back their parents, or parents back their children. It will not heal the disabled, or make it so that they were never wounded.

It will not change that all of this happened with the backing of the United States government. (This is to say nothing of the West Bank, which has seen a dramatic expansion of Israeli settlements and escalation of settler violence over the course of the war). And as American Jewish groups put out statements cheering the ceasefire, we should also remember that it does not reverse the reality that too many American Jews were cheerleaders for all this death.

Protesters calling for a ceasefire have regularly been denounced as hateful toward Jews or callous toward the plight of Israelis; American Jews who called for one were called somehow un-Jewish. (Yes, some pro-Palestinian protesters also shared hate toward Jews; the much greater majority did not.) The charge of antisemitism — toward those calling for a ceasefire, those calling for a free Palestine, and those who called attention to Israel’s abuses during this war — was used to silence criticism of Israel and of U.S. foreign policy. Some American Jews went so far as to call for the deportation of students protesting the war.

A ceasefire doesn’t change any of that. It can’t.

I have hopes for this ceasefire. At best, it will allow people — Israelis and Palestinians and, yes, diaspora Jews — to chart a new, better course going forward. But it almost certainly will not do that if we delude ourselves into thinking of this as a victory or a kind of tabula rasa, as though the lives lost and hate spewed are all behind us, forgotten, atoned for. The last two years will never not have happened. What happens next depends on all of us fully appreciating that.

The post I know exactly why leftists aren’t celebrating this ceasefire appeared first on The Forward.

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University of Sydney Suspends Staff Member After Viral Video Shows Verbal Assault on Jewish Students During Sukkot

University of Sydney staff member verbally assaulting Jewish students during a Sukkot celebration on campus. Photo: Screenshot

The University of Sydney has suspended a staff member after a viral video showed her verbally assaulting Jewish students and teachers during an on-campus holiday celebration, sparking public outrage over one of Australia’s latest antisemitic incidents.

In a video widely circulated on social media, a university staff member — reportedly of Palestinian Arab background — is seen approaching a group of Jewish students and teachers during a campus holiday celebration, shouting antisemitic insults at them.

The incident has sparked public condemnation and renewed calls for stronger action against rising antisemitism on college campuses, as the local Jewish community faces an increasingly hostile climate and a surge in targeted attacks across the country.

During a Sukkot celebration organized by the Australian Union of Jewish Students (AUJS) on campus, attendees — including students, teachers, and the university’s rabbi — were approached by a woman who asked them, “Are you Zionists?” while they gathered to participate in the annual Jewish festival.

“A Zionist is the lowest form of rubbish. Zionists are the most disgusting thing that has ever walked this earth,” the university staff member can be heard saying.

She then identifies as an “Indigenous Palestinian” and continues hurling antisemitic insults at the group, calling them “child killers.”

“You are a filthy Zionist,” she said. “You colonized us.”

University security personnel tried to intervene as the incident escalated, but the staff member refused to leave and continued filming the group.

The woman is then seen in the video pointing at the group and shouting to a security officer: “Look at this rubbish, look at these parasites.”

University of Sydney Vice-Chancellor Mark Scott announced that the staff member had been suspended pending further investigation and offered a personal apology to the affected Jewish students and staff.

“We’re disturbed and appalled by the vision that depicts verbal abuse and harassment on campus,” Scott said in a statement. “Such conduct is utterly unacceptable, and we are taking immediate action under our codes of conduct, including suspending a staff member involved pending further assessment.”

“Hate speech, antisemitism, and verbal harassment have no place on campus, online, or in our wider community,” he continued. “We deeply apologize to any staff, students, or visitors who are distressed or impacted by this incident in any way.”

University officials referred the incident to New South Wales Police, who have opened an investigation into the matter.

The Executive Council of Australian Jewry (ECAJ) strongly condemned the incident, calling for swift action and prompt intervention by the authorities.

“This is the real face of antisemitism in Australia today. It hides behind an anti-Zionist mask,” the statement read. “This woman aimed to intimidate, threaten, offend, and humiliate a group of Jewish students just because they were Jewish.”

Antisemitism spiked to record levels in Australia — especially in Sydney and Melbourne, which are home to some 85 percent of the country’s Jewish population — following the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.

According to a report from ECAJ, the country’s Jewish community experienced over 2,000 antisemitic incidents between October 2023 and September 2024, a significant increase from 495 in the prior 12 months.

The number of antisemitic physical assaults in Australia rose from 11 in 2023 to 65 in 2024. The level of antisemitism for the past year was six times the average of the preceding 10 years.

Since the Oct. 7 atrocities, the local Jewish community has faced a wave of targeted attacks, with several Jewish sites across Australia subjected to vandalism and even arson amid an increasingly hostile climate.

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