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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Yiddish has a long list of words for ‘cemetery‘
נישט אַלע ווייסן אַז אויף ייִדיש איז דאָ אַ גאַנצער וואָקאַבולאַר וועגן דעם, וווּ מע לייגט ייִדן נאָכן טויט.
וואָס טוט מען טאַקע מיט אַ מת? מע באַגראָבט אים אָדער מע באַהאַלט אים, אָדער מע איז אים מקבר, אָדער מע ברענגט אים צו קבֿר־ישׂראל. „באַגראָבן“ האָט דאָך אויך אַ פֿאַרשפּרייטן מעטאַפֿאָרישן טײַטש, „רויִנירן“. אָט איז דאָ אַ ווערטערשפּיל: „שטאַרבן איז נאָך ווי ס’איז, אָבער דאָס אַרײַנלייגן אין דר’ערד, דאָס באַגראָבט אַ מענטשן!“
וועגן דעם אָרט, וווּ ס’ליגן ייִדן נאָכן טויט, איז דאָ אַ לאַנגע רשימה ווערטער, כּמעט אַלע אייפֿעמיזמען. נאָך די הונדערט יאָר ליגן ייִדן און ייִדישע טעכטער, קודם־כּל, אויף אַ בית־עולם. אויף לשון־קודש איז „עולם“, פֿאַרשטייט זיך, טײַטש „וועלט“ און אויף ייִדיש — „אַ גרופּע מענטשן“; אָבער אויף לשון־קודש האָט „עולם“ נאָך אַ טײַטש, „אייביקייט“. איז אַ בית־עולם דאָס אָרט, וווּ מע בלײַבט אויף אייביק. דאָס אייגענע איז שייך צום אַרמיש־שטאַמיקע „בית־עלמין“.
אַ פֿאַל פֿון לשון סגי־נהור, דאָס הייסט וווּ מע זאָגט איין זאַך אָבער מע מיינט דאָס פֿאַרקערטע, איז „בית־חיים“, טײַטש „דאָס הויז פֿון לעבן“. אַן אַנדער וואָרט, נישט קיין אייפֿעמיזם, איז „בית־הקבֿרות“, דאָס הייסט, דאָרטן, וווּ ס’געפֿינען זיך קבֿרים.
אָבער נישט אַלע ווערטער נעמען זיך פֿון לשון־קודש. מע זאָגט דאָך אויך „דאָס פֿעלד“, „דאָס גוטע־אָרט“, „דאָס הייליקע אָרט“, „דאָס ריינע אָרט“. אַ טשיקאַווער משל דערפֿון: איך בין אַ מאָל געפֿאָרן אין דער שטאָט גער, נישט ווײַט פֿון וואַרשע, וואָס ביזן חורבן איז זי געווען דער זיץ פֿונעם באַקאַנטן גערער רבין. אין 2007 זענען אין דער שטאָט געבליבן גאַנצע דרײַ ייִדן, האָב איך געהאַט די זכיה זיך צו באַקענען, און צו כאַפּן אַ ייִדישן שמועס, מיט צוויי. (וויפֿל מאָל אין לעבן איז מיר אויסגעקומען צו שמועסן אויף ייִדיש מיט אַ ייִד, וואָס האָט איבערגעלעבט דעם חורבן און וווינט נאָך אין זײַן מיזרח־אייראָפּעיִשער היימשטאָט?)
איינער פֿון זיי, וועלוול קאַרפּמאַן, האָט מיט אַ פּאָר יאָר שפּעטער געגעבן אַן אינטערוויו דער ייִדישער ראַדיאָ־אוידיציע פֿונעם פּוילישן ראַדיאָ (צום באַדויערן, האָט מען די ראַדיאָ־אוידיציע דערנאָכדעם אָפּגעשאַפֿט). ווען די זשורנאַליסטקע האָט אים אַ פֿרעג געטאָן וועגן דעם גורל פֿונעם גערער בית־עולם, האָט ער זי איבערגעפֿרעגט: „איר מיינט ס’גוטע־אָרט?“ יעדעס מאָל, וואָס זי האָט ווײַטער געזאָגט „בית־עולם“, האָט ער געענטפֿערט „ס’גוטע־אָרט“.
אויך בײַ די אומות־העולם זענען די ווערטער דערפֿאַר אייפֿעמיזמען. דאָס פֿאַרשפּרייטסטע וואָרט אין אייראָפּע איז ס’ענגלישע cemetery, ס’פֿראַנצייזישע cimetière אד”גל, פֿון אַן אַלטגריכישן ווערב פֿאַר „ליגן/לייגן שלאָפֿן“. גאָר אַ מאָל, פֿאַר דער הײַנטיקער צײַט־רעכענונג, איז ס’גריכישע וואָרט געווען טײַטש „שלאָפֿשטוב“; בײַ די קריסטן בשעתּו האָט עס באַקומען דעם מאָדערנעם טײַטש. אַ ווײַטער קרובֿ פֿון דעם וואָרט איז ס’ייִדישע „היים“, אַ פּנים, ווײַל אין דער היים שלאָפֿט מען, אָבער נישט פּונקט אַזוי ווי אויפֿן בית־עולם…
דאָס דײַטשישע Friedhof איז דער „שלום־הויף“; און Kirchhof „קלויסטערהויף“ איז מגולגל געוואָרן אינעם פּוילישן Kirkut „ייִדישער בית־עולם“!
און אַזוי ווי מאַמע־לשון האָט פּאַראַלעלע וואָקאַבולאַרן פֿאַר ייִדן און פֿאַר קריסטן איז גאָר קיין חידוש נישט, וואָס אויפֿן אָרט, וווּ ס’ליגן קריסטן זאָגט מען „צווינטער“ אָדער „צמענטער“, מסתּמא, פֿון פּוילישן cmentarz פֿונעם זעלביקן גריכישן שורש וואָס cemetery.
The post Yiddish has a long list of words for ‘cemetery‘ appeared first on The Forward.
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IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’
(JTA) — James Fishback, the fringe GOP candidate courting the online far right in his long-shot bid for governor of Florida, had a bit of food-service drama this week — and it wasn’t about the “goyslop” he previously claimed was being served in the state’s school cafeterias.
Waffle House, he alleged, had banned him from every restaurant in the state after he announced his intent to campaign at the chain’s Florida locations. The reason, he claimed, was because he said that “Americans shouldn’t die for Israel.”
But not to worry, Fishback quickly announced: Another breakfast chain, International House of Pancakes, had extended an invitation to him personally.
“Hey, wanna come over?” reads a direct message Fishback posted to social media, a photo of which appears to come from IHOP’s official corporate account. An elated Fishback soon posted photos from a campaign stop at an IHOP, which he deemed “International House of Patriots.”
Not so, an IHOP spokesperson told the Jewish Telegraphic Agency.
“Since our founding, IHOP and its franchisees have been committed to providing warm and welcoming dining experiences for all guests. We are not working with James Fishback or his campaign in any capacity,” the spokesperson told JTA in an email. “Additionally, we have confirmed that the image circulating on social media is not authentic.”
Fishback did not return a request for comment by JTA about IHOP’s claim. The former investment banker has used terms on the campaign trail considered dogwhistles to the online far right and boasts a large online profile that has included interviews with Tucker Carlson and antisemitic podcaster Myron Gaines. He has also praised the followers of antisemitic streamer Nick Fuentes.
Asked by JTA why he had made his earlier “goyslop” comments, Fishback replied, “Because it’s funny. Get a life.”
He then posted the exchange to his X account under the caption, “Journalists are insufferable.”
Earlier in the same conversation, asked about recently revealed racist and antisemitic messages from a Florida Young Republicans regional group chat, Fishback replied, “I condemn all forms of hatred.”
The post IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’ appeared first on The Forward.
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Iran Names Khamenei’s Hardline Son Mojtaba as New Supreme Leader
FILE PHOTO: Mojtaba Khamenei, the second son of Iran’s late Supreme Leader Ayatollah Ali Khamenei, visits Hezbollah’s office in Tehran, Iran, October 1, 2024. Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS/File Photo
Iran on Monday named Mojtaba Khamenei to succeed his father Ali Khamenei as Supreme Leader, signaling that hardliners remain firmly in charge in Tehran a week into its conflict with the United States and Israel.
Mojtaba, a mid-ranking cleric with influence inside Iran’s security forces and vast business networks under his father, had been seen as a frontrunner in the lead up to the vote by the assembly, a body of 88 clerics charged with choosing the new leader after Ali Khamenei.
“By a decisive vote, the Assembly of Experts, appointed Ayatollah Seyyed Mojtaba Hosseini Khamenei as the third Leader of the sacred system of the Islamic Republic of Iran,” the assembly said in a statement issued just after midnight Tehran time.
The position gives Mojtaba the final say in all matters of state in the Islamic Republic.
Mojtaba’s appointment will likely draw the ire of US President Donald Trump, who said on Sunday that Washington should have a say in the selection. “If he doesn’t get approval from us, he’s not going to last long,” he told ABC News. Israel, ahead of the announcement, threatened to target whoever was chosen.
Mojtaba’s father, Supreme Leader Ali Khamenei, was killed in one of the first strikes launched against Iran more than a week ago.
The US military on Sunday reported a seventh American has died from wounds sustained during Iran’s initial counter-attack a week ago, a day after Trump presided over the return to the United States of the remains of the six others who died.
The US-Israeli attacks have killed at least 1,332 Iranian civilians and wounded thousands, according to Iran’s U.N. ambassador.
As Trump pressed for an “unconditional surrender,” Mohammad Bagher Qalibaf, Iran’s parliament speaker, said Tehran was not seeking a ceasefire to the war and would punish aggressors.
Israel continued to target senior Iranian figures, including Abolqasem Babaian, the recently appointed head of the military office of the supreme leader, saying he was killed in a Saturday strike.
BLACK SMOKE HANGS OVER TEHRAN
As fighting escalated on day nine of the US-Israeli campaign against Iran, thick black smoke hung over Tehran on Sunday, residents said, after strikes on oil storage facilities had lit up the night sky with plumes of orange flame.
Iran’s foreign ministry spokesperson Esmaeil Baghaei said the large-scale attack marked a “dangerous new phase” of the conflict and amounted to a war crime.
“By targeting fuel depots, the aggressors are releasing hazardous materials and toxic substances into the air,” he wrote on X.
Israeli military spokesman Lieutenant Colonel Nadav Shoshani told reporters the depots were used to fuel Iran’s war effort, including producing or storing propellant for ballistic missiles. “They are a legal military target,” he said.
Israeli Prime Minister Benjamin Netanyahu said his government would press on with the assault and strike Iran’s rulers “without mercy.”
“We have an organized plan with many surprises to destabilize the regime and enable change,” he said in a video statement.
US special envoy Steve Witkoff and Trump’s son-in-law Jared Kushner will visit Israel on Tuesday, according to Axios, citing a senior US official.
Trump told reporters on Air Force One that he was not seeking negotiations to end the conflict, which has driven up global energy prices, disrupted business and snarled air travel.
“At some point, I don’t think there will be anybody left maybe to say, ‘We surrender,’” he said.