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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Hamas Doubles Down on Refusal to Disarm as Trump Pushes Phase Two of Gaza Peace Plan
Palestinian Hamas terrorists stand guard at a site as Hamas says it continues to search for the bodies of deceased hostages, in Beit Lahiya in the northern Gaza Strip, Dec. 3, 2025. Photo: REUTERS/Stringer
As the United States and its allies prepare to roll out phase two of President Donald Trump’s Gaza peace plan, Hamas has doubled down on its refusal to disarm, clouding hopes for a breakthrough.
In an interview with the Qatari media network Al Jazeera on Wednesday, senior Hamas official Musa Abu Marzouk said the Palestinian terrorist group — which ruled Gaza before its war with Israel and still controls nearly half the enclave’s territory — never agreed to lay down its weapons under the ceasefire agreement.
“Not for a single moment did we talk about surrender the weapons, or any formula about destroying, surrendering, or disarmament,” the terrorist leader said, echoing repeated statements by Hamas officials saying they have no intention of disarming.
Abu Marzouk also reaffirmed that Hamas has moved to “restore order” in parts of the Gaza Strip from which Israeli forces withdrew as part of the ceasefire deal.
Currently, the Israeli military controls 53 percent of Gaza’s territory, and Hamas has moved to reestablish control over the rest. However, the vast majority of the Gazan population is located in the Hamas-controlled half, where the Islamist group has been imposing a brutal crackdown.
Disarmament “was never even presented to us,” Abu Marzouk told Al Jazeera.
“After a battle of this magnitude … and with the inability of Israel, America, and the West to disarm or destroy Hamas’s weapons, did they think they could obtain it through talks?” he continued.
The comments came one day before Trump said that Hamas would in fact give up its weapons.
“A lot of people said they’ll never disarm. It looks like they’re going to disarm,” Trump told a cabinet meeting on Thursday.
The US president also asked his special envoy, Steve Witkoff, for an update on the situation.
“We’ve got the terrorists out of there and they’re going to demilitarize. They will because they have no choice,” Witkoff said. “They’re going to give it up. They’re going to give up the AK-47s.”
Last week, Trump warned that Hamas “will be blown away very quickly” if it refuses to disarm and cooperate with the second phase of his administration’s 20-point peace plan.
According to multiple media reports, Washington is expected to announce a deadline in the coming days for the terrorist group to lay down its weapons, in an effort to set the terms of the disarmament process.
On Monday, Israeli Prime Minister Benjamin Netanyahu insisted that the next phase of the ceasefire deal would focus on disarming Hamas and demilitarizing the enclave, rather than on reconstruction.
“We are at the threshold of the next phase: Disarming Hamas and demilitarizing the Gaza Strip,” the Israeli leader told parliament, shortly after he officially announced that the remains of the last hostage had been recovered.
“The next phase is not reconstruction,” he continued. “We have an interest in advancing this phase, not delaying it. The sooner we do so, the sooner we will complete the objectives of the war.”
Under phase one of Trump’s peace plan, a ceasefire took effect and Hamas was required to release all remaining hostages, both living and deceased, who were kidnapped by Hamas-led Palestinian terrorists during the group’s invasion of and massacre across southern Israel on Oct. 7, 2023.
The body of the final hostage, Israeli police officer Ran Gvili, was returned on Monday, and he was buried on Wednesday.
In exchange for Hamas’s releasing nearly all the hostages, Israel freed thousands of Palestinian prisoners, including many serving life sentences for terrorism, and partially withdrew its military forces in Gaza to a newly drawn “Yellow Line,” roughly dividing the enclave between east and west.
The second stage of the US-backed peace plan is supposed to establish an interim administrative authority, a so-called “technocratic government,” deploy an International Stabilization Force (ISF) to oversee security in Gaza, and begin the demilitarization of Hamas.
In an effort to advance his regional peace initiative, Trump launched the so-called Board of Peace last week, inviting several countries — including Turkey — despite Israel’s opposition to its participation.
Israeli officials have repeatedly rejected any Turkish role in Gaza’s postwar reconstruction, warning that Ankara’s push to expand its regional influence could bolster Hamas’s terrorist infrastructure, as Turkey has been a longtime backer of the Islamist group.
Under Trump’s Gaza peace plan, the newly created Board of Peace will oversee the interim technocratic Palestinian government in the enclave, supported for at least two years by the ISF.
The ISF — comprising troops from multiple participating countries — will oversee the ceasefire deal between Israel and Hamas, train local security forces, secure Gaza’s borders with Israel and Egypt, and protect civilians while maintaining humanitarian corridors.
In addition, the ISF would seemingly be expected to take on the responsibility of disarming Hamas. Even though several countries — including Hamas backers Qatar and Turkey — have expressed interest in joining the international peacekeeping force, no final agreement has been reached.
Further Israeli military withdrawals in Gaza are tied to Hamas’s disarmament.
During his Wednesday interview, Abu Marzouk declared that “nobody can enter Gaza without understandings with Hamas,” emphasizing that the group will not give up control of the enclave.
“If Hamas doesn’t agree to the administrative committee, it cannot enter the Gaza Strip,” he told Al Jazeera, asserting that the group has the final say over who sits on it.
Trump’s peace plan, which has been endorsed by the United Nations, calls on Hamas to relinquish any governing role in Gaza.
Despite Hamas’s comments, the peace plan is moving forward with a transitional technocratic Palestinian administration in Gaza. The newly established 15-member body is led by Ali Shaath, a former deputy minister in the Palestinian Authority.
According to media reports, Hamas is looking to position around 10,000 members of its police force within the new Palestinian administration for Gaza.
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Forverts podcast, episode three: The cemetery
דער פֿאָרווערטס האָט שוין אַרויסגעלאָזט דעם דריטן קאַפּיטל פֿונעם ייִדישן פּאָדקאַסט, Yiddish With Rukhl. דאָס מאָל איז די טעמע „דער בית־עולם“. די פֿאַרגאַנגענע וואָך איז זי געווען „ליבע“. צו הערן ביידע קאַפּיטלען גיט אַ קוועטש דאָ.
אין דעם איצטיקן קאַפּיטל לייענט שׂרה־רחל שעכטער פֿאָר צוויי אַרטיקלען, „אַ טראַדיציאָנעלער מינהג געפֿירט פֿון פֿרויען: פֿעלדמעסטן און קנייטלעך לייגן“ פֿון אַנאַבעל כּהן, און „דאָס אַרײַנלייגן אין דר׳ערד: די פֿאַרשידענע ווערטער און אויסדרוקן פֿאַרן וואָרט ׳בית־עולם׳“ פֿון הערשל גלעזער.
אויב איר ווילט אויך לייענען דעם געדרוקטן טעקסט פֿון די אַרטיקלען, גיט אַ קוועטש דאָ און קוקט אונטן בײַם סוף פֿון דער זײַט.
אין דעם וואָכיקן פּאָדקאַסט לייענט די פֿאָרווערטס־רעדאַקטאָרין שׂרה־רחל שעכטער פֿאָר געקליבענע אַרטיקלען וואָס דער פֿאָרווערטס האָט געדרוקט במשך פֿון די יאָרן. דערווײַל איז דער פּאָדקאַסט בלויז אַ פּראָבע פֿון פֿינעף קאַפּיטלען. אויב ס׳וועט ווײַטער וואַקסן דער אינטערעס צו אים, וועט ער ווערן אַ געוויינטלעכער טייל פֿונעם פֿאָרווערטס.
טאָמער האָט איר קאָמענטאַרן אָדער פֿאָרלייגן, שרײַבט אַ בריוול דעם פֿאָרווערטס: schaechter@forward.com
The post Forverts podcast, episode three: The cemetery appeared first on The Forward.
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Police Arrest Driver for Ramming Car Multiple Times Into Chabad Headquarters in Brooklyn
Police control the scene after a car repeatedly slammed into Chabad World Headquarters in Crown Heights section of Brooklyn. The driver was taken into custody. Photo: ZUMA Press Wire via Reuters Connect
Police have arrested a man for repeatedly driving his vehicle into the Chabad Lubavitch World Headquarters in Brooklyn, New York, on Wednesday night, an incident which is now being investigated by authorities as a hate crime.
The driver in custody, who has not been identified, struck his 2012 Honda Accord once into the back door of the 770 Eastern Parkway building in Crown Heights before reversing the car and ramming the same door multiple times, as seen in footage that was shared on social media.
A car just drove into the side doors of 770 at Chabad Headquarters. Baruch Hashem, there are no injuries. Witnesses report the driver yelled for people to move as he drove in. It appears intentional. The synagogue has been evacuated as a precaution.
Please stay away from the… pic.twitter.com/ljsoZ0sIE7
— Yaacov Behrman (@ChabadLubavitch) January 29, 2026
The case is being investigated as a hate crime by the New York City Police Department (NYPD) Hate Crimes Task Force, Commissioner Jessica Tisch said at a press conference on Wednesday night. As a cautionary measure, the NYPD have increased security around houses of worship across the city’s five boroughs.
The vehicle was found mounted on the sidewalk at the scene. No injuries were reported and no explosives were found in the vehicle, according to Tisch. The car had a New Jersey license plate.
Yaacov Behrman, head of public relations at the Chabad Lubavitch World Headquarters, said witnesses heard the driver yell for people to move out of the way as he intentionally rammed his car into the building. The man previously trespassed at a Chabad house in New Jersey and was removed from the scene by police officers, according to Behrman.
New York City Mayor Zohran Mamdani visited the crash site on Wednesday and called the collision “deeply alarming” and a “horrifying incident.”
“Any threat to a Jewish institution or place of worship must be taken seriously,” he added. “Antisemitism has no place in our city, and violence or intimidation against Jewish New Yorkers is unacceptable.”
Wednesday marked the 75th anniversary of Rabbi Menachem Mendel Schneerson being chosen as the leader of the Chabad-Lubavitch movement, an influential force in Orthodox Judaism that operates around the world.
The iconic 770 building in Crown Heights became the world headquarters of the Hassidic movement in 1940.
The ramming incident occurred amid an alarming surge in antisemitic hate crimes across New York City.
Jews were targeted in the majority (54 percent) of all hate crimes perpetrated in New York City in 2024, according to data issued by the NYPD. A recent report released last month by the Mayor’s Office to Combat Antisemitism, which was established in May, noted that figure rose to a staggering 62 percent in the first quarter of 2025, despite Jewish New Yorkers comprising just 11 percent of the city’s population.