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Kosher Dekal aims to stick the landing one year after its Passover product fail

(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason. 

Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.

So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off. 

Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.

In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet. 

That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.” 

“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.” 

In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)

“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.” 

Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”

“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.” 

He added that the most important change the company has made is to the glue that sticks to the counter.

“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.” 

Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included. 

“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.” 

Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers. 

Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.” 

She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”

“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”

And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.

“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.” 

Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”

“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.” 

Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”

In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.

Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.  

“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.” 

Crombie understands the hesitation. 

“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”  

He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.

“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.” 

—
The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.

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Amnesty International Refuses to Admit That Hamas Wants to Kill All Jews and Annihilate Israel

Illustration with the logo of Amnesty International on the vest of an observer of a demonstration in Paris, France, Paris, on Dec. 11, 2021. Photo: Xose Bouzas / Hans Lucas via Reuters Connect

In its nearly 200-page report on the worst massacre of Jews since the Holocaust, “Targeting Civilians: Murder, Hostage-Taking and Other Violations by Palestinian Armed Groups in Israel and Gaza,” Amnesty International omitted years of statements by Hamas leaders and language from its charter demonstrating genocidal intent against Jews.

This omission renders Amnesty’s account of the Oct. 7, 2023, attack fundamentally flawed — because it disregards strong evidence of Hamas’ genocidal intent and distorts both the nature of the massacre and Israel’s response.

According to the former Deputy Director of Amnesty’s now defunct Israel branch, Yariv Mohar, this report on Hamas’ attack was delayed by eight months. It had already been nearly finalized by the same time the organization released its December 2024 report, titled, “‘You Feel Like You Are Subhuman’: Israel’s Genocide Against Palestinians in Gaza.”

The organization, according to Mohar, told Israeli staff that the two reports would be published within weeks of one another.

According to Mohar, Amnesty delayed the Hamas report to keep the focus on Gaza, fearing that highlighting Hamas’ atrocities would undermine efforts to end the war. Mohar added that this was driven by a belief that Western audiences prefer a simplified moral narrative, and also because of Amnesty’s fear of backlash from its ultra-radical activist base.

Notably, the non-profit’s substantially longer Gaza report in 2024 used several out-of-context and debunked quotes by Israeli leaders to portray them as having genocidal intent.

Conversely, Amnesty’s treatment of Hamas sharply downplays the terror group’s own explicit ideology and objectives.

Hamas’ charter calls for the complete destruction of Israel as a condition for the liberation of Palestine, achieved through holy war (jihad). The charter specifically states that Hamas’ “struggle” is “against the Jews.”

This charter was never renounced by any of Hamas’ leaders, who have consistently called for the destruction of Israel and the Jewish people in speeches before Oct. 7, 2023, and afterwards, pledging to commit the same atrocities in the future until Israel meets its demise.

Slain Hamas leader Yahya Sinwar was recorded in Apr. 2018, saying, “We will take down the border [with Israel] and we will tear out their hearts from their bodies,” in reference to Israelis. 

“Seven million Palestinians outside — enough warming up — you have Jews with you in every place. You should attack every Jew possible in all the world and kill them,” official Fathi Hammad said in July 2019. Hammad, in May 2021, called on Jerusalemites to “cut off the heads of the Jews with knives.”

Official Ghazi Hamad, on Oct. 24, 2023, declared that Israel must be eliminated and vowed repeated October 7s: “[N]obody should blame us for the things we do. On October 7, October 10, October 1,000,000 — everything we do is justified.”

In Jan. 2024, official Bassem Na’im wrote in Al Jazeera that the October 7 attack was a “scaled-down model of the final war of liberation and the disappearance of the Zionist occupation.” 

While the Amnesty report includes some quotes by Hamas officials calling on Palestinians to attack Israelis, the report fails to mention the terror group’s official statements and charter — and omits that their raison d’etre is to kill Jews and wipe out Israel. 

The organization also featured statements by Mohammed Deif saying that Hamas had launched the Oct. 7 attacks to end Israel’s military occupation and “its crimes,” as well as an Oct. 7 statement by Saleh Al-Arouri, then Deputy Head of the Political Bureau of Hamas, who indicated that the aims of the attacks were the liberation of the Palestinian people, breaking the siege on Gaza, stopping settlement expansion, and freeing Palestinian prisoners from Israeli prisons. 

The quotes chosen by Amnesty to be featured in the report indicate that Hamas carried out the massacre for political and nationalist purposes. That is not true.

This cherry-picking sanitizes Hamas’ true motives, which are documented, consistent, and official, and leads readers to misunderstand why the massacre occurred. 

Hamas’ 1988 charter describes its struggle against Jews as “extremely wide-ranging and grave” and calls on the Arab and Islamic world to support jihad against these “enemies.” It argues that Israel’s Jewish character contradicts Islam and must therefore be eliminated.

Without acknowledging Hamas’ ideology and intent, Amnesty’s legal conclusions — especially its accusations against Israel — rest on incomplete information.

October 7, 2023, was not merely a tactical or political attack, but part of an openly stated campaign to eliminate Israel. By omitting this context, Amnesty undermines its own account of October 7 and produces an unsound report.

Darcie Grunblatt is a US Media Researcher for CAMERA (Committee for Accuracy in Middle East Reporting in America).

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Israel Is Not a Cause to Me, It Is My Compass

People stand outside the International Criminal Court (ICC) as the United States is considering imposing sanctions as soon as this week against the entire International Criminal Court, in The Hague, Netherlands, Sept. 22, 2025. Photo: REUTERS/Piroschka van de Wouw

I am a pro-Israel advocate in the Netherlands with Jewish roots, and my connection to Israel is not ideologically fashionable or politically convenient.

My connection to Israel is personal, inherited, and lived. Israel has shaped my identity since childhood, long before hashtags, before October 7, and before defending Israel became socially dangerous in Europe again.

On my father’s side, my family came from Poland. They fled rising antisemitism, passed through what is now the Czech Republic, and eventually ended up in the Netherlands around 1900. On my mother’s side, the story is fragmented and partly lost by design. My grandfather was involved in resistance work during World War II, and secrecy was a survival strategy that carried over long after the war ended.

When my parents later lived in the Middle East, they voluntarily assisted Israeli intelligence. They could move freely because of a white card, and they chose to help. That choice mattered. It shaped how I was raised and what I understood early on: Israel was never an abstract state to me. It was a responsibility.

For many years, Israel viewed the Netherlands as an ally. In hindsight, that belief was painfully naïve. The historical record tells a far more uncomfortable story.

During the Nazi occupation, only a tiny fraction of the Dutch population actively resisted. Roughly 45,000 people, about half a percent, were engaged in active resistance. Even using a broad definition, only around five percent could be considered supporters of resistance. At the same time, approximately 425,000 people were investigated for collaboration. The rest of the population largely chose silence. They looked away as Jews were rounded up, deported, and murdered. Some actively helped the occupiers. Most did nothing.

That history reveals a national instinct that never truly disappeared. After October 7, the mask finally slipped. The genie came out of the bottle, and what followed was an explosion of antisemitism, often disguised as “anti-Zionism” — because open antisemitism is officially forbidden in the Netherlands. What spread through society did so faster and more aggressively than any virus I have ever witnessed.

For me, the consequences were immediate and deeply personal. Walking through Amsterdam became a nightmare. People recognized me from weekly Israel support actions and felt emboldened to curse, threaten, and intimidate me. I refused to hide my Star of David necklace, but I watched others quietly tuck away their Jewish symbols for safety. That image still haunts me.

I lost my job shortly after October 7. On November 3, 2023, I was asked a seemingly innocent question at work: “What is your favorite vacation destination?” I answered honestly: Israel. That answer cost me my livelihood.

As I searched for new work, recruiters demanded that I shut down my LinkedIn company page, which at the time had around 90,000 followers. The reason was obvious. I refused. As a result, my chances of employment collapsed. I was rejected repeatedly — and explicitly — because of my visible pro-Israel stance.

Because my company was registered at my home address, the harassment followed me there. Eggs were thrown against my windows. A dead pigeon was left at my door in a bag. I received threats, online and offline, telling me I would be gassed.

These were not anonymous global trolls. This was my reality in the Netherlands.

Social media platforms, especially LinkedIn under Microsoft’s ownership, played a disgraceful role. Pro-Israel voices and Jewish advocates who spoke factual truths were targeted, restricted, or silenced, while open Nazi rhetoric, incitement, and fabricated “Pallywood” narratives were allowed to spread with impunity. The message was clear: Jewish safety and truth were expendable.

The years since 2023 have taken a severe toll on my mental health. Depression, exhaustion, and a deep alienation from Dutch society became constants. At the same time, my longing for Israel intensified. Eventually, I made a decision that felt inevitable: I would try to live and work for Israel full time. I began the Aliyah process, believing that my commitment, experience, and lifelong dedication would matter.

They did not.

Because I can only provide indirect proof of my Jewish roots, and because I refuse to convert to Judaism for the wrong reasons, my path to Aliyah has been blocked. The Jewish Agency declined to consider special circumstances. I wrote letters to the President’s office, to the Prime Minister, and to other officials. I reached out again and again.

From the Israeli side, I received silence. No response. No explanation. Only closed doors.

That silence broke something in me. Not because I feel entitled, but because I know, without arrogance, that I could contribute more to Israel than many others. I am not driven by religion; I have none. I am not driven by political camps or prejudices. I am driven by loyalty, truth, and responsibility.

Israel is not a trend to me. It is not negotiable. It is not conditional. It is my priority, always. Even when the world turns hostile. Even when allies reveal themselves to be illusions. Even when the doors I knock on remain closed.

I will not stop standing with Israel. History has taught me what silence does. I refuse to repeat it.

Sabine Sterk is CEO of Time To Stand Up For Israel.

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How Maduro’s Arrest Became Another Anti-Israel Campaign

A demonstrator uses a megaphone during a protest against US military action in Venezuela, at Lafayette Square in front of the White House, following US President Donald Trump’s announcement that the US military has struck Venezuela and captured its President Nicolas Maduro and his wife Cilia Flores, in Washington, D.C., U.S., January 3, 2026. Photo: REUTERS/Tyrone Siu

Following the US military operation in Venezuela on Saturday, January 3, international attention quickly turned to the arrest of President Nicolás Maduro. While the development was widely viewed as a major geopolitical moment, reactions were far from uniform.

There was cautious optimism from many, and even those who expressed doubts as to the way in which Maduro was apprehended at least acknowledged the Venezuelan leader’s myriad shortcomings.

As always, one group of people was in no mood to celebrate. Quite the opposite.

The pro-Palestinian left online could not help but feel in absolute disarray after the news of the arrest broke, not out of humility, but because they vehemently disagreed with Maduro’s arrest — and sought to place the blame upon Israel.

Maduro was a known dictator responsible for many human rights abuses. Beyond its domestic repression, Maduro’s Venezuela played a consequential role on the international stage. Under his leadership, the country forged close ties with the Iranian regime and its proxies, offering military, financial, and political cooperation that extended far beyond symbolic diplomacy. It allowed Hezbollah to expand its global footprint in South America, directly posing a threat to US interests and security.

Still, these facts were either blatantly ignored or outright dismissed as Israeli propaganda by the pro-Palestinian online activist community. This is not surprising, considering the same accounts that are against Maduro’s arrest have also been outspoken supporters of the Islamic Republic and Hamas.

Israel as the Default Culprit

Podcast host Jake Shields claimed that the American military operation was launched “on behalf of Israel,” echoing a familiar trope that frames nearly every American foreign policy decision as Israeli-driven.

He has previously gone further, asserting that “Iran is making the world a safer place,” effectively minimizing the Iranian regime’s documented role in sponsoring terrorism, destabilizing regional governments, and advancing nuclear ambitions.

In that same regard, Bushra Shaikh, a social and political commentator, has, in the past, effectively shilled for Hamas, saying the atrocities committed on October 7, 2023, “were exaggerated by the Israeli government to garner public support for their incoming mass slaughter of Palestinians.”

In the aftermath of the American military operation, she ecstatically called for Iran to “build that nuke,” endorsing the proliferation of a regime that openly calls for Israel’s destruction.

Naturally, Israel being blamed for the US Venezuelan operation was bound to occur. Podcaster Candace Owens adhered to this unspoken anti-Israel rule online, claiming that the “Zionists cheer every regime change,” including in Venezuela, “because it means they get to steal land, oil and other resources.”

Yet, the reactions did not remain confined only to the influencer sphere. It quickly migrated into institutional and political spaces, where comparisons to Israel and calls for action against its political leadership were advanced.

UN Special Rapporteur Francesca Albanese referred to Maduro’s arrest as a “lethal blow” to international law in the same sentence as calling for the arrest of Israeli Prime Minister Benjamin Netanyahu. Such equivalence blurs critical legal and moral distinctions, undermining the credibility of international legal norms by applying them selectively.

Moreover, the comparison between diplomatically elected Netanyahu and a dictator who has been involved in narcoterrorism is a profound distortion of reality.

Likewise, CODEPINK, a radical left-wing organization that has previously visited Iran to meet with members of the Iranian regime on a so-called “peace delegation,” referred to Maduro as a “democratically elected leader of a sovereign nation,” and Netanyahu as none other than a “wanted war criminal committing genocide.”

Newly inaugurated New York Mayor Zohran Mamdani remarked that Maduro’s arrest was an “act of war” and the “blatant pursuit of regime change” also impacts New Yorkers. Ironically, Mamdani has vowed to arrest Prime Minister Benjamin Netanyahu if he sets foot in New York.

The Pro-Palestinian–Pro-Maduro Convergence

Maduro’s arrest has also been framed through the same ideological lens used to oppose Israel. The Boycott, Divestment and Sanctions (BDS) movement exemplified this convergence, calling for “collective solidarity against the genocidal US-Israel axis.” By grouping Venezuela into a familiar anti-Israel narrative, BDS effectively recast a dictatorship that partook in narcoterrorism as part of a broader struggle of resisting “colonial violence.”

That Maduro has been featured by Al Jazeera is telling, considering the network’s history of anti-Israel coverage and its employees’ links to terrorist groups, including Hamas, which likewise condemned his arrest. Qatar, which funds the outlet, also condemned Maduro’s arrest.

This crossover between pro-Palestinian activism and pro-Maduro apologism demonstrates how ideological allegiance, rather than genuine concern for human rights or democratic values, increasingly dictates which leaders are condemned and which are defended.

Taken together, these reactions feed into a broader and deeply entrenched myth that Israel controls global politics, and by extension, the US. In casting Israel as the ultimate villain, the anti-Israel community has enabled the defense of dictators, the rationalization of terrorism, and outright ignorance of authoritarian alliances.

The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.

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