Uncategorized
Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
—
The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
Uncategorized
Trump announces deal with Iran is ‘now complete’
(JTA) — President Donald Trump announced Sunday that a deal to end the war with Iran and reopen the Strait of Hormuz is “now complete.”
“Congratulations to all! I hereby fully authorize the toll free opening of the Strait of Hormuz, and, simultaneously herewith, authorize the immediate removal of the United States Naval blockade,” Trump wrote in a post on Truth Social. “Ships of the World, start your engines. Let the oil flow!”
Pakistani Prime Minister Shehbaz Sharif, who has played a key mediating role in talks between the U.S. and Iran, also announced that a deal had been reached minutes before Trump made his post, adding that an official signing ceremony would take place Friday in Switzerland.
“Both sides have declared the immediate and permanent termination of military operations on all fronts, including in Lebanon,” Sharif wrote in a post on X.
The announcement comes more than three months since Israel and the U.S. launched its joint strikes on Iran in February. While the deal’s details have not yet been publicly announced, it is expected to extend a ceasefire between Iran and the U.S. for 60 days, during which the countries will negotiate a broader agreement addressing Iran’s nuclear program.
Israeli Prime Minister Benjamin “Bibi” Netanyahu did not immediately put out a statement following the announcement, but earlier Sunday he had posted a message on X celebrating Trump’s birthday.
Also earlier Sunday, Israel launched strikes on Hezbollah targets in Beirut, prompting Iran to vow retaliation and drawing a sharp rebuke from Trump, who said the strikes had “delayed the signing by a few hours.”
“Why did Bibi have to do a f–cking attack? I was so pissed off. I let him know. He has no fucking judgement. I let him know that,” Trump told Axios Sunday.
This article originally appeared on JTA.org.
The post Trump announces deal with Iran is ‘now complete’ appeared first on The Forward.
Uncategorized
Jane Yolen, children’s book author whose ‘The Devil’s Arithmetic’ became a Holocaust classic, dies at 87
(JTA) — Jane Yolen was already an award-winning author and illustrator of more than 100 titles for young readers when her editor suggested she write a Jewish children’s book.
At first, she resisted the idea. Sure, she was Jewish. But she didn’t grow up in a religiously observant family, and she insisted she didn’t know enough about Judaism to take on the project.
Finally, she relented. Drawing on a spark of an idea about a Holocaust time-travel fantasy, Yolen turned in the first draft of what would become “The Devil’s Arithmetic,” her 1988 young adult novel. “I thought, ‘OK, I’m going to try this,’” Yolen recalled to the Jewish Telegraphic Agency years later.
The book won immediate acclaim and garnered multiple awards. Today, it’s seen as a classic of the genre — and one that remains caught up in banned-book lists.
For Yolen, who died Thursday at 87 in her home in Western Massachusetts, “The Devil’s Arithmetic” became her signature title. Still in print, the book was also made into an Emmy Award-winning Showtime feature starring Kirsten Dunst. It was the cornerstone of a titanic legacy in children’s literature, her family said in a statement.
“It is with profound sadness that I, along with my brothers, Adam Stemple, and Jason Stemple, share the news of our mother, Jane Yolen’s passing,” her daughter Heidi Stemple wrote on Facebook, adding that Yolen had “passed gently with no pain or stress” and her family by her side, reading one of her books to her.
Yolen was born on Feb. 11, 1939, in New York City. Her father was a journalist and her mother was a psychiatric social worker until Yolen was born.
An alumna of Smith College, where she won poetry and journalism awards, she worked first as an editor in New York City, writing at her breaks and time off. Her first published book, “Pirates in Petticoats,” a nonfiction work about women on the high seas, was published when she was 22.
She soon pivoted to children’s literature, becoming one of the most prolific authors in the genre. She went on to publish 450 children’s books, including more Jewish titles, and was known as “the Hans Christian Andersen of America.” She won the prestigious Caldecott Medal for her 1987 picture book, “Owl Moon,” and her “How Do Dinosaurs …” series is a staple in many preschool classrooms. (It includes one Jewish title: “How Do Dinosaurs Say Happy Chanukah?” Her 450th title was published just this year, her children said.
But it was “The Devil’s Arithmetic,” scholars have said, that cemented her legacy as a leading author for young Jews. The novel was a trailblazer for its blending of time-travel with historical veracity, according to the late Norman H. Finkelstein, a National Jewish Book award winner who was a children’s librarian himself.
“It was a different Holocaust book,” Finkelstein told JTA in 2018, on the occasion of the title’s 30th anniversary. “It was not strictly factual, it was not a memoir. Jane did a superb job in taking the story of the Holocaust down to a level that ordinary American kids could understand. The characters were realistic, not paper cutouts.”
Other titles of hers included “Meet Me at the Well: The Girls and Women of the Bible,” with Barbara Diamond Goldin, and “Jewish Fairy Tale Feasts,” with her daughter Heidi, who developed and illustrated the hands-on recipes.
Yolen relished the collaborations with her daughter. They lived next door to each other, along with Stemple’s family, with two grandchildren who were taste-testers of Stemple’s recipes.
“Jane was a treasure, and it is difficult to think of the world of books — indeed the world itself – without her,” Richard Michelson, an award-winning author of Jewish children’s books and Yolen’s friend and neighbor, wrote on Facebook. Describing her as a cherished mentor of younger writers, he added, “Jane created classics as if it were as easy as breathing.”
While often assigned in schools as part of lessons on the Holocaust, Yolen’s titles are not without controversy. In 2025 a Texas school district, using artificial intelligence, flagged “The Devil’s Arithmetic” for removal as a title containing “DEI,” or diversity, equity and inclusion content. The book became one of several well known Holocaust titles to be pulled from schools in the last few years.
Though she had initially resisted the idea of being a Holocaust author, Yolen would go on to publish a trilogy of unconventional young-adult novels about the subject. She incorporated elements of “Sleeping Beauty” into 1992’s “Briar Rose.” “Mapping the Bones” followed in 2018 as a riff on “Hansel and Gretel.”
“Whenever we think of the Holocaust, we think of remembering,” Yolen told JTA in that same 2018 interview. “We think of never forgetting. Soon all we will have are the stories.”
In addition to her children, Yolen is survived by six grandchildren. Her husband, David Stemple, to whom she was married for 44 years, died in 2006.
This article originally appeared on JTA.org.
The post Jane Yolen, children’s book author whose ‘The Devil’s Arithmetic’ became a Holocaust classic, dies at 87 appeared first on The Forward.
Uncategorized
Hebrew Union College claims Ohio’s charity-law suit violates its First Amendment rights
(JTA) — The Reform movement’s central rabbinical seminary filed a motion to dismiss the state of Ohio’s lawsuit against the school Friday, claiming the suit violates “foundational Jewish religious doctrine.”
It was the latest escalation in a pitched battle between Hebrew Union College and the state attorney general’s office, which has accused HUC of violating nonprofit law by shuttering degree-granting programs on its historic Cincinnati campus.
The suit, HUC argues, “violates the First Amendment by entangling government and religion.”
The suit was originally filed in April by then-Ohio AG Dave Yost — his second against the college related to its controversial plan to wind down its Cincinnati operations in favor of its New York and Los Angeles campuses. Yost claimed HUC’s actions in Cincinnati misled its donors by leaving a city where they were actively fundraising to support operations, and also violated its charter, which states that the school would “permanently maintain” a residence there.
The state seeks to seize HUC’s assets in Ohio and redirect them to a new, yet-to-be-decided nonprofit with a similar mission; an upstart rabbinical school founded by HUC alums says it wants them.
Such a move “is an unconstitutional and illegal governmental assault upon religion,” HUC’s strongly worded motion reads.
It continues, “The Attorney General has no role in dictating the religious affairs of institutions like HUC. The Court should reject his overreach into religious matters and should dismiss the Complaint because it is unconstitutional and unlawful.”
HUC also argues its vote to shutter the Cincinnati campus was done in full compliance with the law, adding that it intends to maintain the campus’s other assets, including the Klau Library, the American Jewish Archives and the Skirball Museum. In addition, citing a passage in the Torah that states “God will come to his people wherever they welcome him,” the school argues that considering “Jewish demographic realities” is part of its religious mission.
“These decisions were made thoughtfully and responsibly to ensure the long-term success of the institution and our ability to continue graduating strong Jewish leaders,” HUC president Andrew Rehfeld said in a statement accompanying the motion. The lawsuit, he added, “improperly seeks to interfere in the decisions of a religious organization, and this cannot be allowed to go unchallenged.”
Yost himself resigned as AG this week to join the Alliance Defending Freedom, a conservative Christian legal group that, in 2022, represented a Tennessee adoption agency that refused to foster a child to a Jewish couple. The suit against HUC continues under the state AG’s office.
This article originally appeared on JTA.org.
The post Hebrew Union College claims Ohio’s charity-law suit violates its First Amendment rights appeared first on The Forward.
