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Kosher Dekal aims to stick the landing one year after its Passover product fail

(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason. 

Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.

So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off. 

Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.

In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet. 

That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.” 

“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.” 

In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)

“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.” 

Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”

“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.” 

He added that the most important change the company has made is to the glue that sticks to the counter.

“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.” 

Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included. 

“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.” 

Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers. 

Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.” 

She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”

“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”

And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.

“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.” 

Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”

“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.” 

Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”

In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.

Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.  

“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.” 

Crombie understands the hesitation. 

“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”  

He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.

“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.” 


The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.

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France’s National Assembly Advances Bill to Combat Modern-Day Antisemitism

Procession arrives at Place des Terreaux with a banner reading, “Against Antisemitism, for the Republic,” during the march against antisemitism, in Lyon, France, June 25, 2024. Photo: Romain Costaseca / Hans Lucas via Reuters Connect

France’s lower house of parliament has advanced legislation targeting what it describes as “renewed forms of antisemitism,” including anti-Zionism and Holocaust minimization, drawing applause from Jewish leaders and sharp criticism from opponents who claim it could undermine free expression.

On Tuesday, the National Assembly’s Law Committee narrowly approved, by an 18-16 vote, a bill — introduced by Jewish MP Caroline Yadan — aimed at combating modern-day antisemitism and Israel-hatred amid growing hostility toward Jews and Israelis across France.

“Strong and decisive measures to send a clear message to our fellow citizens: France unconditionally protects everyone on its soil, guided by the force of the law, steadfast principles, and loyalty to its history,” Yadan wrote in a post on X. 

With support coming largely from the governing majority and the far right and opposition from the left, the bill is now set to advance to the full assembly for further debate.

The new legislation seeks to strengthen existing law by punishing both explicit and implicit praise of antisemitism, equating praise of perpetrators with praise of antisemitic acts, and treating the downplaying or trivializing of terrorism as a form of support.

It would also reinforce laws against glorifying terrorism, establish a new offense for inciting the destruction of a state, and crack down on the trivialization and denial of the Holocaust.

“Today, anti-Jewish hatred in our country is fueled by an obsessive hatred of Israel, which is regularly delegitimized in its existence and criminalized,” Yadan said. This hatred, she continued, is “disguised under the mask of progressivism and human rights.”

“Antisemitism is never an isolated phenomenon,” the French lawmaker said. “It is always a warning. It is the first symptom of a violence that, sooner or later, spreads, expands, and strikes more broadly.”

“When it flourishes, it is our collective responsibility that falters. That is why we must act,” she added.

Debate over the bill comes as France continues to experience a historic surge in antisemitic incidents across the country following the Palestinian terrorist group Hamas’s Oct. 7, 2023, invasion of and massacre across southern Israel.

Yonathan Arfi, president of the Representative Council of Jewish Institutions of France (CRIF) — the main representative body of French Jews — welcomed the legislation, highlighting the importance of safeguarding freedom of expression while ensuring that hate speech threatening public safety is properly regulated.

“CRIF welcomes this initial adoption and underscores the importance of fighting hatred and discrimination within the Republic, whether antisemitic, racist, or in any other form,” the statement read

On the other hand, opponents of the bill warn that it could threaten free speech by blurring the distinction between antisemitism and legitimate criticism of Israel, potentially criminalizing ambiguous statements, irony, slogans, or political commentary.

“Turning public speech on the Israeli-Palestinian conflict into a penalized arena risks deepening divisions rather than easing them,” Socialist MP Marietta Karamanli said during the parliamentary debate.

La France Insoumise MP Gabrielle Cathala, representing the far-left political party, also opposed the legislation, arguing that it does little to effectively combat antisemitism.

“It does not protect Jews. It protects a policy – that of the State of Israel and its criminal leaders – a policy of apartheid, a colonial enterprise, and genocide of the Palestinian people,” she said.

According to experts and civil rights groups, anti-Israel animus has motivated an increasingly significant percentage of antisemitic incidents, especially following Hamas’s Oct. 7 atrocities, which resulted in the biggest single-day massacre of Jews since the Holocaust.

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US Congressional Challenger Says Incumbent Ritchie Torres ‘Bought, Controlled’ by Zionists

Jose Vega, candidate for NY-12, gives interview (source: youtube-Redacted)

Jose Vega, a candidate for US Congress in New York’s 15th District, giving an interview. Photo: Screenshot

Jose Vega, a self-described journalist vying to unseat US Rep. Ritchie Torres (D-NY), claimed in a new campaign video that the incumbent was “bought and controlled” by Zionists while appearing alongside an anti-Israel social media personality.

On Tuesday, a video circulated around social media featuring Vega, who is running for US Congress as a Democrat/Independent, speaking with anti-Zionist pundit Erik Warsaw. The video featured images juxtaposing “Zio Rich Neighborhoods” and “Everyone Else Neighborhoods.”

“Zio” is an antisemitic slur brought into prominence by former Ku Klux Klan leader David Duke. While the term, derived from “Zionist,” has generally been deployed by white supremacists and other far-right extremists, it has more recently been used as well by anti-Israel activists on the progressive far left to refer to Jews in a derogatory manner.

“The Bronx is one of the poorest districts in America, but also has some of the richest Zionists millionaires in America, too,” Warsaw said in the video, standing next to Vega. 

Nodding in agreement, Vega added, “Rich people like to live in areas where they can buy the politicians easily, like Ritchie Torres, who is bought and controlled by Zionist influencers and millionaires who all live in Riverdale.”

Riverdale, a leafy and affluent neighborhood nestled in the northwest portion of the Bronx, maintains a significant Jewish population. Vega implied that Torres only won because of low voter turnout from the heavily black and Latino areas of New York’s 15th Congressional District.

Torres responded to the video by lambasting his opponent and noting that Warsaw has praised podcaster Nick Fuentes, an avowed antisemite and Holocaust denier.

“My opposition sees antisemitism not as a tragedy but as a strategy,” Torres posted on X.

“One of my opponents appears in a despicably antisemitic video with Erik Warsaw, who once lionized Nick Fuentes — a notorious Holocaust denier — as a ‘hero.’ In that video, my opponent demonizes the Jewish residents,” the congressman continued. 

Warsaw’s Instagram account features an array of videos making broadside attacks against Israel and invoking various antisemitic narratives. In one video, Warsaw promoted the “red ribbon campaign” — a direct parallel to the Israeli yellow ribbon campaign calling for the release of hostages kidnapped by Hamas — which accused the Jewish state of harboring 9,100 Palestinian “hostages” in prison. In another interview with political activist Diane Sare, Warsaw asked about the legitimacy of dual citizenship. In that clip, Warsaw sequenced a series of images accusing Israeli-Americans of having “dual loyalty,” invoking an antisemitic trope.

Vega, a progressive political organizer, entered the race in hopes of toppling Torres, an outspoken defender of Israel. Vega has thus far aligned himself with the far-left, anti-Israel arm of the Democratic party. On his social media profiles, Vega displays a Palestinian flag emoji next to his name. 

Vega defines himself as an anti-establishment insurgent, seeking to upend the foreign policy status quo in Congress. On his website, Vega bemoans previous US foreign policy ventures in the Middle East, arguing that American intervention has made the region worse off. He claims that the plight of Gaza, which he has declared a so-called “genocide,” an extension of failed and immoral US foreign policy.

The genocide taking place in the Gaza Strip and the West Bank is perhaps the most satanic manifestation of our foreign policy today, which regards Palestinians as just another roadblock to attaining strategic dominance in an area,” he wrote.

Torres, 37, a Bronx native who is both Afro-Latino and openly gay, has not shied away from supporting Israel. He has long framed his support for the Jewish state as part of a broader belief in liberal democracy and human rights and is known in Washington as one of the few progressive Democrats willing to challenge the party’s left flank on Middle East issues.

Beyond the Middle East, allies of Torres argue that since his election in 2020, he has secured federal funding for affordable housing, local infrastructure, and small-business relief while being instrumental in directing pandemic recovery aid to neighborhoods hardest hit by COVID-19.

New York’s 15th District, encompassing much of the South Bronx, remains overwhelmingly Democratic and majority black and Hispanic. The congressional district, one of the poorest in the nation, has a child poverty rate of 37 percent, according to the US Census Bureau, the highest in the country.

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YouTuber Ms. Rachel Apologizes for ‘Accidentally’ Liking Instagram Comment Calling to ‘Free America From Jews’

Ms. Rachel. Photo: Wiki Commons.

Children’s educator and YouTuber Ms. Rachel admitted on Wednesday that she “accidentally” liked an antisemitic comment on Instagram that called for America to be “free from the Jews.”

The YouTube star, who creates toddler learning videos, apologized for the apparent mistake after a social media user privately messaged her on Instagram and pointed out that Ms. Rachel liked the antisemitic comment left on one of her posts. The private message promoted Ms. Rachel, 43, to issue a public apology in a video that she posted Wednesday on Instagram for her 4.8 million followers.

The YouTuber, whose real name is Rachel Griffin Accurso, explained that she thought she deleted the hateful comment but accidentally hit “like and hide” instead. The avid critic of Israel, who has shared online posts accusing the Jewish state of “genocide” and has 18.6 million subscribers on her YouTube channel, got emotional in an Instagram video while explaining what happened.

“I thought I deleted a comment, and I accidentally hit ‘like’ and hide,’” she said in an Instagram video. “I don’t know how or why. I’ve accidentally liked comments before. It happens. I’m a human who makes mistakes. I would never agree with an antisemitic thing like the comment. We have Jewish family, a lot of my friends are Jewish. I delete antisemitic comments.”

The issue reportedly began when Ms. Rachel shared a statement from her notes app on Instagram that read “Free Palestine, Free Sudan, Free Congo, Free Iran.” A social media user who replied to the post wrote, “Free America from the Jews” and the comment garnered four likes including from Ms. Rachel, according to screenshots cited by the New York Post. 

The children’s YouTube star insisted she was “so broken over” the incident.

“I feel like we can’t be human anymore online,” she complained in the video. “And I’m so sorry for the confusion it caused. I’m so sorry if anyone thought that I would ever agree with something horrible and antisemitic like that. I don’t.”

“I want to say that it’s OK to be human and it’s OK to make mistakes and I’m old, so I am not as good with touching things online, I guess. I have liked things by accident before,” she added.  “Everyone who knows me knows I would never like that.”

In an earlier Instagram post about the incident, Ms. Rachel wrote that “people are allowed to make mistakes” and that she was “super sorry for any confusion it caused.”

“I delete antisemitism ANY time I see it. I am against all forms of hate including antisemitism against the Jewish people,” she added.

The watchdog group StopAntisemitism.org has previously accused Ms. Rachel of spreading Hamas propaganda and false information about Israel’s military actions in the Gaza Strip during the Israel-Hamas war.

Ms. Rachel lives in New York City and her husband is Broadway music director and composer Aron Accurso.

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