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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Christopher Nolan’s ‘Odyssey’ is a Talmud-quoting, Tisha B’Av epic
“Before there were Jews… there was ‘The Odyssey,’” a theater manager infamously posted on a marquee in Portland, Oregon.
While the mythic, Bronze Age events recounted in the blockbuster film likely never transpired, Homer’s epic poem is by any measure younger than the Jewish people. And Christopher Nolan’s Odyssey, now a proxy for a pitched battle over the essence of Western civilization, could not exist as it is without the Jews. Indeed, whether it knows it or not, it is telling a foundational story of our history.
Much of the criticism surrounding the film, which managed to agitate classicists from its first set photos of Matt Damon in a crested Grecian helmet (not a period-accurate Mycenaean boar-tusk ensemble) and bigots of all stripes with its casting of a trans man and people of color, has shifted since its release just before Tisha B’Av, taking aim at the film’s ideas and how they may clash with those of antiquity’s.
“Did you Christianize The Odyssey?” podcaster Zhong Shu asked Nolan in a now-viral interview.
Nolan explained that he was drawn to the ancient ethic of “xenia,” called “Zeus’ Law” in the film. In the Greek conception, this means welcoming guests because you never know if they may be a God. In Nolan’s blockbuster it’s described as treating others how you would be treated. When the law is breached, society as we know it comes undone, leading to our hero’s atonement and qualms that seem at odds with his traditional characterization.
While Nolan’s understanding mirrors the Christian Golden Rule, which itself is antedated by statements in the Torah and by Hillel, his vision of civilizational ruin when it is trespassed is more central to Judaism. Odysseus laments that, by creating the Trojan horse, and exploiting the code of hospitality to launch a massacre, he has broken something.
“To burn the walls of Troy is to burn the world entire,” Damon’s Odysseus tells Anne Hathaway’s Penelope. This is more or less a paraphrase from Talmudic wisdom: “To destroy one life is to destroy the world entire,” and its more recognizable corollary, “to save one life is to save the world entire.”
The Hebrew Bible is rife with examples of hospitality in extremis. In Sodom, Lot offers his daughters to a mob of rapists rather than have them violate his heavenly guests. The result: a destroyed city and a wife reduced to a table condiment. (Just before, Abraham fed these visitors, plus another angel of God.)
But watching the film Tuesday, I was reminded of another story. Remember when I mentioned Tisha B’Av, the holiday marking the destruction of Judaism’s ancient capital?
Our tradition teaches that the second temple fell because a man holding a banquet in Jerusalem kicked out his enemy, a fellow by the name of Bar Kamtza. Humiliated by his host, Bar Kamtza plots his revenge. He goes to Caesar and tells him the Jews are conspiring against his rule. To prove it, Bar Kamtza, like the wily Odysseus, concocts a ruse, suggesting the Romans send a sacrifice to the rabbis and see if they offer it.
They don’t, as Bar Kamtza blemishes the animal, making it unfit for offering.
In The Odyssey, the famous gift horse is presented as a tribute to Athena. Its blemish is the fighting force it hides inside, ready to sack the city.
The upshot of the rejected temple sacrifice was the razing of Jerusalem at the hands of the Romans. The temple is desecrated, in much the way the temple of Athena is in the film.
Christian theology doesn’t argue quite so forcefully that the violation of the Golden Rule augurs a civilizational collapse. Quite the contrary today, where xenophobia and whispers of Great Replacement — akin to the trade-wind rumors of sea peoples in Nolan’s film — have taken root in the Evangelical right. (Ezra Klein, and really anyone attuned to commentary as subtle as IMAX subwoofers, picked up on this tension.)
Jewish history tells us we fare poorly in places where the stranger isn’t welcome.
In a departure from the text, Nolan ends Odysseus’ wandering with his voluntary exile. He sails west, predicting a benighted age to come, where his exploits will be sung as men lose the ability to write.
Our story ends on a similarly bleak, yet hopeful note.
When Jerusalem fell, Rabban Yohanan ben Zakkai devised his own deception, sneaking past the city walls in a casket (before he was let out, zealots wanted to stab the bier, recalling the Trojans’ stabbing of the horse).
But before Yohanan can make his escape he’s intercepted by the general Vespasian, who he mistakenly refers to as the emperor. Vespasian offers a correction, but almost instantly a messenger confirms this designation, telling him Caesar died and named him his successor. Regarding Yohanan’s mistake as prophecy, he offers him a request.
Jerusalem had fallen, self-determination was unrealistic, and so Yohannan asks for the city of Yavneh and its sages. From there our modern history began, literacy thrived and a dark age was subdued.
The Temple and Troy have yet to be rebuilt, but their legends live on.
The post Christopher Nolan’s ‘Odyssey’ is a Talmud-quoting, Tisha B’Av epic appeared first on The Forward.
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Antisemitic incidents in Britain rose 21% in first half of 2026, remaining near record levels
(JTA) — Britain’s antisemitism watchdog says it received reports of nearly 2,000 incidents in the first half of 2026 — the second-most its recorded ever for the time period, following only the first half of 2024.
The new figures released Wednesday by the Community Security Trust represent a 21% increase in reported incidents over the same time period last year, which followed a surge in the early months of the war in Gaza that started when Israel attacked Hamas on Oct. 7, 2023.
Watchdogs in multiple countries have recorded surging antisemitism since and say the numbers portend an unsettling new normal when it comes to Jewish safety and security.
The increase in antisemitic incidents from January to June in Britain was driven, the CST found, by both violent attacks and a sharp rise in online abuse. While the largest category of incidents recorded was abusive behavior, which accounted for more than four-fifths of all reported incidents, the group also recorded a record number of assaults for any January-to-June period, while incidents affecting synagogues, schools and other Jewish institutions also reached new highs.
The CST has tracked, reported on and published antisemitic incidents since 1984.
Among the incidents highlighted in the report were the April stabbing of two visibly Jewish men in London’s heavily Orthodox Golders Green neighborhood, which British authorities treated as a terrorist attack, and a series of arson attacks targeting synagogues and Jewish organizations, including the destruction of ambulances belonging to the volunteer Jewish emergency service Hatzolah.
The report also cited suspected hostile activity linked to Iranian intelligence targeting Britain’s Jewish community. CST said the U.S-Israel war with Iran coincided with another spike in antisemitic incidents.
“These attacks are directed against British Jews but they are also attacks on Britain and our society,” CST’s chief executive, Mark Gardner, said in a statement, adding that the incidents should “concern everyone who cares about Britain and the threats against it, whether state-directed from Iran, or internally driven by Islamist, far Right, far Left, or other ideological extremes.”
The findings come as the British government has expanded funding for security at Jewish institutions following a series of violent attacks over the past year. Following the release of the report, Policing Minister Sarah Jones said, “Antisemitism goes against our country’s values and I will do everything in my power to protect our Jewish communities.”
CST compiles its statistics from incidents reported directly to it as well as cases recorded by police and other agencies. CST reviews each report before including it in its database. It says it does not include reports of anti-Israel rhetoric or activity that do not also include “explicit anti-Jewish language, targeting, or motivation.”
This article originally appeared on JTA.org.
The post Antisemitic incidents in Britain rose 21% in first half of 2026, remaining near record levels appeared first on The Forward.
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In praise of difficult languages
די גאַנצע וועלט מיינט, אַז לערנען זיך ענגליש איז גרינג ווײַל ענגליש האָט אַזוי ווינציק סופֿיקסן: כּמעט אַלע סובסטאַנטיוון פֿורעמען דעם פּלוראַל אויף -s; ווערבאַלע קאָניוגאַציעס זענען זייער פּשוט; נישטאָ קיין גראַמאַטישער מין, בשעת פֿראַנצייזיש און שפּאַניש האָבן צו צוויי גראַמאַטישע מינים און רײַכע ווערבאַלע קאָניוגאַציעס.
וואָס שייך דײַטשיש און ייִדיש האָבן זיי אַלץ וואָס פֿראַנצייזיש און שפּאַניש, ווי אויך דרײַ גראַמאַטישע מינים, דרײַ אָדער פֿיר בייגפֿאַלן און כּלערליי פֿלעקסיעס (סופֿיקסן וואָס בײַטן דעם גראַמאַטישן טײַטש פֿון אַ זאַץ; grammatical inflections בלע״ז). וועגן לאַטײַן און די סלאַווישע לשונות שמועסט מען נישט: אַלץ וואָס אין דײַטשיש און ייִדיש, אָבער אויך פֿינעף, זעקס אָדער גאָר זיבן בייגפֿאַלן.
איז דאָך קלאָר ווי דער טאָג, אַז ענגליש איז דאָס גרינגסטע. וואָס דאַרפֿט איר מער? בער באָראָכאָוו, דער ייִדישער פֿילאָלאָג און טעאָרעטיקער פֿון דער ציוניסטישער אֵרבעטער־באַוועגונג (1881־1917), האָט נאָך געשריבן אין שמואל ניגערס „פּנקס“ (1913), אַז צוליב דעם וואָס די ענגלישע גראַמאַטיק איז אַזוי פּשוט איז ענגליש איינע פֿון די פּראָגרעסיווסטע שפּראַכן, און אַז הלוואַי וואָלט מאַמע־לשון געגאַנגען מיטן זעלביקן וועג און פֿאַרלוירן זײַנע איבעריקע סופֿיקסן: „דער געזעץ פֿון אַנאַליטישער שפּראַך־פֿאַראיינפֿאַכונג דריקט זיך בולט אויס סײַ אין די סעמיטישע, סײַ אין די [אינדאָאייראָפּעיִשע] פּראָגרעסיווסטע, די פֿאָלקסטימלעכסטע און צום מייסטן אַנאַליטישע שפּראַכן פֿון אונדזער צײַט: נײַ־פּערסיש, ענגליש, פֿראַנצייזיש און — ייִדיש“.
נו, מי לנו גדול כּבאָראָכאָוו, אָבער דאָ בין איך מיט אים מחולק: דאָס האָבן אַ שפּאָרע צאָל פֿלעקסיעס איז דווקא נישט קיין חסרון, נאָר גאָר אַ מעלה. פֿאַר וואָס?
לאָמיר אָנכאַפּן פּויליש. אמת, דער אָנהייבער מוז פֿאַרגעדענקען אָן אַ שיעור פֿאָרמעס: פֿלעקסיע פֿון סובסטאַנטיוון, ווערבן, אַדיעקטיוון, פּראָנאָמען און נאָך און נאָך, ווי אויך די דרײַ גראַמאַטישע מינים. אויף ענגליש, ווידער, דאַרף מען כּמעט גאָרנישט פֿאַרגעדענקען — עטלעכע אומרעגולערע סובסטאַנטיוון און אַ צאָל אומרעגולערע ווערבן. אָבער פֿאַר דער טירחה בײַם לערנען זיך פּויליש קריגט מען אַ „פֿעטן ביסן“: מע קען דאָס פֿאַרגלײַכן מיטן טעאַטער און מיטן קינאָ.
איז אַזוי: אַז איר זעט אַ פּיעסע אָדער קוקט אַ פֿילם דאַרפֿט איר דרינגען פֿון די טווּנגען ווער ס׳איז ווער: ווי די פּאַרשוינען הייסן, ווער ס׳האָט די הויפּטראָלע און ווער די קלענערע ראָלעס. טייל מאָל ווילט זיך זען די פֿאָרשטעלונג אַ צווייט מאָל כּדי בעסער צו פֿאַרשטיין דעם אָנהייב פֿונעם סיפּור־המעשׂה. אַזוי איז אויף ענגליש. כ׳ווייס נישט ווי איר, אָבער נישט איין מאָל מוז איך איבערלייענען אַ קעפּל אין אַ צײַטונג צוויי צי אַפֿילו דרײַ מאָל איידער איך פֿאַרשטיי עס, וואָרן מע דאַרף ערשט דערקענען וואָסער וואָרט ס׳איז אַ סובסטאַנטיוו, וואָסער אַן אַדיעקטיוו, וואָסער אַ ווערב. אויף ענגליש קען דאָך איין וואָרט זײַן אַלע דרײַ געווענדט אינעם קאָנטעקסט, און די מאָרפֿאָלאָגיע, ד״ה די פֿאָרעם פֿונעם וואָרט, העלפֿט גאָר נישט.
אויף פּויליש, ווידער, דאַרפֿט איר גאָרנישט דרינגען. מע דערקענט גלײַך וואָס ס׳איז דער סובסטאַנטיוו, וואָס ס׳איז דער ווערב און וואָס ס׳איז דער אַדיעקטיוו. ס׳איז אַזוי ווי אין טעאַטער אָדער אין קינאָ וואָלטן די אַקטיאָרן געטראָגן אויף זיך שילדן מיט אַלע פּרטים: „איך בין משה גאָלדבערג, דער הויפּטהעלד פֿון דער מעשׂה“, „איך בין דער צווייט וויכטיקסטער“ אד״גל. מע דאַרף אַפֿילו נישט קענען אַלע פֿלעסקיעס — אויב מע קען האַלב איז גענוג צו פֿאַרשטיין אַ זאַץ אָדער אַ צײַטונגקעפּל. מע דאַרף גאָר נישט דרינגען; די גאַנצע אינפֿאָרמאַציע האָט מען אונטער דער האַנט און פֿאַר די אויגן.
ייִדיש האָט, פֿאַרשטייט זיך, נישט אַזוי פֿיל זיך אויסצולערנען ווי פּויליש, אָבער גענוג, אַז דאָס קענען זיי אויסנווייניק איז שווערלעך; אָבער פֿאַרשטיין אַ זאַץ איז ווײַטער גרינגער ווי אויף ענגליש. חוץ דעם איז די בייגעוודיקייט פֿון מאַמע־לשון אַ מעלה. אַ שטייגער: אויף ייִדיש איז דער ווערטער־סדר אַ סך פֿרײַער; ענגליש איז געפּענטעט דערמיט וואָס דער ווערטער־סדר שפּילט אַזאַ גרויסע ראָלע בײַם פֿאַרשטיין אַ זאַץ. דהײַנו, אויף ענגליש מוז דער סוביעקט בדרך־כּלל קומען פֿאַרן ווערב, מע זאָל אים דערקענען, בשעת אויף ייִדיש, וואָס האָט די בייגפֿאַלן נאָמינאַטיוו, דאַטיוו און אַקוזאַטיוו, קען דער סוביעקט קומען אויף פֿאַרשיידענע ערטער, וואָס דאָס קען מען אויסניצן כּדי אונטערצושטרײַכן דאָס חשיבֿות פֿון אַ סובסטאַנטיוו וואָסער ראָלע ער זאָל אינעם קאָנטעקסט נישט שפּילן.
למשל: אויף ענגליש קען מען בלויז זאָגן Everyone knows David, בשעת אויף ייִדיש קען מען זאָגן „אַלע קענען דודן“ אָדער „דודן קענען אַלע,“ וואָס גיט דעם זאַץ אַ ביסל אַן אַנדער קנייטש.
מאַמע־לשון האָט אויך, פּונקט ווי דײַטשיש, די סלאַווישע און צום טייל אויך די ראָמאַנישע לשונות, אַ ברייטן באַניץ פֿונעם דאַטיוו, וווּ אויף ענגליש מוז מען אָנקומען צום נאָמינאַטיוו אָדער אין גאַנצן פּאַראַפֿראַזירן. למשל, דאָרטן וווּ ענגליש האָט אין תּוך אַרײַן בלויז איין מעגלעכן אופֿן דאָס אַרויסברענגען: he is cold, אַקעגן דרײַ מעגלעכקייטן אויף ייִדיש: „אים איז קאַלט, ער איז קאַלט, ער איז אַ קאַלטער“, טײַטש ׳ער פֿילט זיך קאַלט; ער איז טויט; ער איז אַ מענטש וואָס ווײַזט נישט אַרויס קיין געפֿילן׳.
נאָך אַ משל: מאָטל פּייסיעס „מיר איז גוט, איך בין אַ יתום“ — ווי זשע גיט מען דאָס איבער אויף ענגליש אַז מע האָט נישט קיין דאַטיוו? איך האָב געפֿונען I’m lucky — טאַקע נישט קיין שלעכטער עקוויוואַלענט, אָבער ס׳האָט נישט קיין ייִדישן טעם! אַגבֿ, ווען מע באַקלאָגט זיך, אַז ס׳איז אוממעגלעך איבערצוזעצן ייִדיש, גילט דאָס מער פֿאַר ענגליש ווי פֿאַר אֵנדערע אייראָפּעיִשע לשונות. אין דעם באַנד „מאַקס ווײַנרײַכן צו זײַן זיבעציקסטן געבוירן־טאָג״ (1964) האָט דער פֿילאָלאָג טעאָדאָר גוטמאַן געדרוקט אַן אַרבעט „שלום־עליכם אין די רויוואַרגשפּראַכן״, וווּ ער פֿאַרגלײכט איבערזעצונגען אויף דײַטש, העברעיִש, אוקראַיִניש, רוסיש און ענגליש פֿון שלום־עליכמס „דאָס טעפּל“. דאָרטן קומט ער צום אויספֿיר, אַז דער איבערזעץ וואָס שפּיגלט צום בעסטן אָפּ דער אָריגינאַל איז דער אוקראַיִנישער. דאָס איז צום טייל ווײַל שלום־עליכם האָט געלעבט און געשאַפֿן אין אוקראַיִנע, אָבער אויך דערפֿאַר וואָס די ענגלישע גראַמאַטיק איז אַזוי אומבייגעוודיק אַקעגן דער ייִדישער, וואָס דאָס שפּיגלט זיך אָפּ צווישן אַנדערן אין דעם, וואָס ענגליש האָט נישט קיין דאַטיוו!
דאָ קען מען אויך צוגעבן אַ משל פֿון פֿראַנצייזיש. דער אויסדריק s’il vous plaît פֿאַרטײַטשט מען אויף ענגליש if you please. נישטאָ קיין ספֿק, אַז 99% ענגליש־רעדערס מיינען, אַז דאָ איז you נאָמינאַטיוו, דער סוביעקט פֿונעם ווערב. דאָס פֿראַנצייזישע, אָבער, איז טײַטש if it pleases you, וווּ you איז דאַטיוו, דער אָביעקט פֿונעם ווערב. אויף ענגליש ווערט עס האַמעטנע; אויף ייִדיש, ווידער גיט מען עס גרינג איבער: אויב ס׳געפֿעלט אײַך.
אַ כּלל, באָראָכאָוו איז גערעכט, אַז די טענדענץ בײַ אַ סך לשונות איז צו פֿאַרלירן סופֿיקסן, אָבער דערפֿון קען מען נישט אויספֿירן, אַז אַזאַ פּראָצעס איז אַלע מאָל אַ ניצלעכער. ווען אים וואָלט געווען באַשערט לענגערע יאָרן וואָלט ער אפֿשר אײַנגעזען, אַז אין לשון קען פּראָגרעסיווקייט אויך זײַן אַ חסרון.
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