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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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‘Antisemite of the Year’ finalists include Tucker Carlson and Ms. Rachel, but not Nick Fuentes
Nick Fuentes says he feels snubbed by the controversial activist group StopAntisemitism, which neglected to include him among its finalists for “Antisemite of the Year.”
The group’s finalists, announced Sunday, include conservative pundit Tucker Carlson, whose friendly interview with Fuentes has splintered the conservative movement.
Other “nominees” include pro-Palestinian celebrities Ms. Rachel, Cynthia Nixon and Marcia Cross; mixed-martial-arts athlete and Holocaust denier Bryce Mitchell; two personalities associated with left-wing network The Young Turks; and social media personalities on both the far left (Guy Christensen) and far right (Stew Peters). Followers are encouraged to vote for whomever they feel is most deserving.
But Fuentes himself, the openly white nationalist and antisemitic livestreamer whose “groyper” movement has gained a toehold this year among young Republicans, was left off.
“Why wasn’t I nominated for antisemite of the year,” Fuentes posted on X after the finalists were revealed, apparently wounded by the omission.
In a follow-up post, StopAntisemitism said it does not nominate people more than once and has nominated Fuentes in previous years. “While he was a finalist a few years back, his absence from this year’s cycle does not erase his antisemitism. Rather, it allows us to focus attention on other individuals who are spreading hate,” the group wrote.
A watchdog presence with more than 300,000 followers on X, StopAntisemitism regularly mobilizes against activists and social media posts. The group has faced criticism for what some perceive as an inordinate focus on Muslim personalities, pro-Palestinian actions and non-prominent individuals. Its defenders deny that, pointing out that StopAntisemitism also regularly spotlights neo-Nazis and Holocaust deniers on the right.
“From downplaying white supremacy to promoting the antisemitic ‘great replacement’ theory, Carlson has built a career turning extremist dog whistles into broadcast-ready talking points, legitimizing voices that traffic in Holocaust revisionism, conspiracy, and hate,” StopAntisemitism wrote in its nomination of Carlson.
The group nominated Ms. Rachel, the children’s YouTube personality who has become an outspoken advocate for children affected by Israeli airstrikes in Gaza, because it said she “has used her massive platform to spread Hamas-aligned propaganda.” A left-wing group, Jews for Racial & Economic Justice, has defended Ms. Rachel, saying StopAntisemitism targeted her for expressing sympathy with Palestinians.
Nixon was nominated for her “BDS activism” (she was listed in a film‑industry petition boycotting Israeli film institutions and has been outspoken about civilian casualties in Gaza); Mitchell and Peters, meanwhile, have embraced open Holocaust denial.
Last year’s “winner,” far-right pundit and conspiracy theorist Candace Owens, was also absent despite her recent resurgence promoting conspiracy theories accusing Israeli of involvement in Charlie Kirk’s assassination. Previous “winners” have included Reps. Rashida Tlaib and Ilhan Omar, as well as rapper Ye and a board chair of Ben & Jerry’s, the progressive ice cream company founded by Jews.
Since its inception in 2019, the “award” has always gone to a person of color.
This article originally appeared on JTA.org.
The post ‘Antisemite of the Year’ finalists include Tucker Carlson and Ms. Rachel, but not Nick Fuentes appeared first on The Forward.
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If Israel reinstates the death penalty, it will betray Jewish values — and Jewish history
The Knesset is considering a bill that would instate the death penalty as a punishment for convicted terrorists in Israel. Passing it would be an enormous mistake.
Allowing executions in the Jewish state — the justice system of which has, since 1954, only issued that punishment to Adolf Eichmann — would only give fodder to Israel’s enemies. Right now, Israel stands apart in the Middle East for its abolishment of the death penalty. Hamas regularly executes Palestinians in Gaza, extrajudicially and otherwise. A court operating under Yemen’s Houthi rebels recently sentenced 17 people to death for allegedly spying on behalf of Israel and others. Iran, which has carried out death sentences against Jews, has executed more than 1,500 people in 2025 alone.
Which means that if Israel violates its moral obligations and ethical standards by undoing its historic commitment to not inflicting the one punishment that can never be undone, it will be giving its enemies a gift.
First, changing the justice system to allow for the death penalty would provide Hamas terrorists incarcerated in Israel with a new platform for their message. Hamas could proclaim them to be martyred heroes — a new layer of disingenuous but effective propaganda.
Terrorists such as the perpetrators of the Oct. 7, 2023 massacre often believe that their spirits will receive rewards upon their physical death. Within that framework, lifetime incarceration is a far harsher punishment, and therefore a more effective one. Plus, the notion that executing terrorists will prevent future hostage-taking for prisoner swaps is shaky. Hamas’ relationship with Israel has long been defined by retaliatory action, which means that the state killing of Hamas prisoners is likely to lead to Hamas reciprocally executing future Israeli hostages and “collaborators.” The endless cycle of violence will continue.
And since Israel seeks to be a transparent democracy that follows the rule of law, particularly within its judiciary, a legal death sentencing scheme also would prove costly in terms of public perception.
Israel’s reputation as a bastion of moral clarity in the Middle East has dramatically changed in the more than two years since the Oct. 7 attack. The devastation of the war in Gaza, and of increasing violence in the West Bank, has led to a substantial drop in positive perceptions of Israel worldwide. And while the Israeli judiciary has long been one of the country’s most trusted institutions, the deleterious effects of Prime Minister Benjamin Netanyahu’s pre-war proposals for a judicial overhaul mean it is no longer held in the same high regard, in Israel or the rest of the world, as it once was.
This bill has already advanced past a first reading in the Knesset. Moving it any further toward becoming law would only hasten the decline of Israel’s image.
Some of those who have argued in favor of the bill have invoked the fallacy of “deterrence.” Shin Bet security service Chief David Zini even told the Security Cabinet that enacting the death penalty for terrorists who kill Israelis would help prevent future attacks.
That statement doesn’t hold up to scrutiny. Recent studies have concluded that when it comes to deterrence, there is no demonstrable link between the presence or absence of the death penalty and murder rates.
But the most profound reason to reject this bill comes from our own painful history as a people. Many Jews, including myself, have long objected to the death penalty in part because of the shadow of the Holocaust.
We believe, in the words of Elie Wiesel, a Holocaust survivor and winner of the Nobel Peace Prize, that “death is not the answer.” By the end of his life, Wiesel publicly said that he saw no possible exceptions to this rule:“With every cell of my being and with every fiber of my memory, I oppose the death penalty in all forms,” he said. “I do not believe any civilized society should be at the service of death. I don’t think it’s human to become an agent of the angel of death.”
In this light, it is particularly troubling that the Israeli bill proposes using lethal injection against convicted terrorists. That method of capital punishment is a direct Nazi legacy, first implemented in human history by the Third Reich as part of their infamous Aktion T4 protocol, used to kill people deemed “unworthy of life.” Dr. Karl Brandt, Adolf Hitler’s personal physician, devised the program.
In the wake of the Holocaust and the unparalleled horrors of the 20th century, more than 70% of the nations of the world have recognized the inviolability of the human right to life, and have abolished the death penalty in law or practice.
21st-century Judaism must reflect this evolution, and Israel must never cross this moral Rubicon.
The post If Israel reinstates the death penalty, it will betray Jewish values — and Jewish history appeared first on The Forward.
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Israel Sees Momentum in Latin America After Argentina’s Milei Officially Launches Isaac Accords
Argentine President Javier Milei meets with Israeli Foreign Minister Gideon Saar in Buenos Aires during Saar’s diplomatic and economic visit to strengthen ties between the two countries. Photo: Screenshot
With the official launch of the Isaac Accords by Argentina’s President Javier Milei, Israel aims to expand its diplomatic and security ties across Latin America, with the initiative designed to promote government cooperation and fight antisemitism and terrorism.
Milei formally launched the Isaac Accords last week during a meeting in Buenos Aires with Israeli Foreign Minister Gideon Saar, who has been on a regional diplomatic tour.
Modeled after the Abraham Accords — a series of historic US-brokered normalization agreements between Israel and several Arab countries, this new initiative aims to strengthen political, economic, and cultural cooperation between the Jewish state and Latin American governments.
The Argentine leader called his country a “pioneer” alongside the United States in promoting the new framework, emphasizing its role in fostering closer ties between Israel and the region across key strategic fields.
“While the vast majority of the free world decided to turn its back on the Jewish state, we extended a hand to it,” Milei said during a speech at the 90th anniversary of the Delegation of Argentine Israelite Associations (DAIA), the country’s Jewish umbrella organization.
“While the vast majority turned a deaf ear to the growth of antisemitism in their lands, we denounced it with even greater fervor, because evil cannot be met with indifference,” he continued.
Thank you
President @JMilei for your moral clarity & support. You are a true friend.
— Israel Foreign Ministry (@IsraelMFA) November 30, 2025
Shortly after Milei’s announcement, Saar praised him as “a double miracle, for Argentina and for the Jewish people,” describing his connection to Judaism and Israel as “sincere, powerful, and moving.”
Israeli Prime Minister Benjamin Netanyahu also praised Milei, describing his “moral clarity, vision, and courage” as signals of “a new era of common sense, mutual interests, and shared values between Israel and Latin America.”
The first phase of the Isaac Accords will focus on Uruguay, Panama, and Costa Rica, where potential projects in technology, security, and economic development are already taking shape as the initiative seeks to deepen cooperation in innovation, commerce, and cultural exchange.
In February, Argentina’s Foreign Minister Pablo Quirno will visit Israel to work with Saar and Netanyahu on advancing the initiative’s operational framework.
Milei also announced plans to relocate the country’s embassy to Jerusalem next spring, fulfilling a promise made last year, as the two allies continue to strengthen their bilateral ties.
The top Israeli diplomat commended Milei, describing his support for Israel on the international stage as “courageous and forceful.”
The Isaac Accords will also aim to encourage partner countries to move their embassies to Jerusalem, formally recognize Hamas and Hezbollah as terrorist organizations, and shift longstanding anti-Israel voting patterns at the United Nations.
Less than a year after the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023, Argentina became the first Latin American country to designate the Palestinian Islamist group as a terrorist organization, with Paraguay following suit earlier this year.
As Israel moves to strengthen its diplomatic and economic ties in Latin America, Saar announced on Monday that Ecuador has opened an additional diplomatic mission in Jerusalem, further bolstering their bilateral relations.
“Several Latin American countries – Guatemala, Paraguay and Honduras – have already moved their embassies to Jerusalem,” the Israeli diplomat wrote in a post on X.
“The opening of Ecuador’s office in Jerusalem is another milestone on this important path. I commend [Ecuador’s President Daniel Noboa] and the people of Ecuador for this significant decision,” he continued.
Foreign Minister @gidonsaar :
“Another diplomatic mission in our eternal capital, Jerusalem.
Together with Ecuador’s Ambassador to Israel, Cristina Ceballos, and Hebrew University President Prof. Tamir Shefer, I inaugurated Ecuador’s new Innovation Office – granted… pic.twitter.com/a4BeZi9uyN
— Israel Foreign Ministry (@IsraelMFA) December 1, 2025
Saar also announced that Bolivia has lifted visa requirements for Israelis entering the country, signaling closer cooperation between the two countries.
“This decision will allow many Israelis to visit Bolivia again after many years, enjoy its vibrant culture and remarkable scenery, and strengthen the ties between our nations,” Saar posted on X.
תודה לך, נשיא בוליביה רודריגו פז על ביטול דרישת הויזה לישראלים.
החלטה זו תאפשר לישראלים רבים לחזור לבוליביה לאחר שנים רבות, להנות מתרבותה העשירה ומנופיה עוצרי הנשימה ולחזק את הקשרים בין עמינו.
— Gideon Sa’ar | גדעון סער (@gidonsaar) December 1, 2025
President Rodrigo Paz, a center-right politician, took office this year following years of left-wing government in Bolivia during which the country severed relations with Israel. Paz’s election signaled a shift in policy toward the Jewish state.
Last week, Saar kicked off his regional diplomatic trip in Paraguay, signing a security cooperation memorandum and meeting with President Santiago Peña, whom he praised as “one of the most impressive leaders on the international stage today.”
“Paraguay is developing major defense capabilities. Israel’s defense industry has experience and capabilities that we want to share with you,” the Israeli official said during a press conference with Paraguay’s Foreign Minister Rubén Ramírez Lezcano.