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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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How to pursue justice: 5 lessons from the life of Stan Levy
At a time of so much division and injustice, when the temptation is to retreat into outrage or into ourselves, there is much to be learned in the life of our friend, Stan Levy.
Stan, who died Nov. 5 at the age of 84, founded Bet Tzedek Legal services and was a fixture in the Los Angeles legal, philanthropic and Jewish communities for close to 60 years. Ensuring fairness where it was absent was Stan’s calling, both as a lawyer and a rabbi.
How he set out to do that — the sheer range of his accomplishments — is daunting: an experienced concert promoter, a corporate general counsel and law firm partner at Manatt, Phelps & Phillips, an ordained rabbi, the founder and spiritual leader of a thriving congregation, B’nai Horin, the founder of a transdenominational rabbinical and cantorial school, the Academy of Jewish Religion, and, for good measure, the visionary behind the founding of three of the community’s most important legal aid organizations — Bet Tzedek, Public Counsel and the Western Center on Law & Poverty.
But the lessons behind the list matter more.
The first lesson: pay attention to the people others don’t see. The 1970s were something of a heyday for legal services, the funding relatively more plentiful and far less controversial than today. But Stan saw something few others did. There were no free legal services in what was then the center of Jewish life in Los Angeles, the Fairfax District. He recognized the significant needs of Holocaust survivors, a group otherwise invisible to most, and other low-income individuals and families living in the heart of the Jewish community. And in 1974, he founded Bet Tzedek Legal Services.
From its start as a small legal clinic in 1974, Bet Tzedek now draws on more than 1,100 staff and pro bono attorneys, and helped more than 82,000 people of all backgrounds in 2025. In 1970, before he turned 30, Stan launched Public Counsel, now the largest pro bono law firm in the country.
The second lesson of Stan’s life: build the institution, then let it outgrow you. Along with co-founder Luis Lainer, Stan continued to be a board member of Bet Tzedek for more than 50 years.
There was no founder’s syndrome for him. At various times we both served as CEOs at Bet Tzedek. We never heard Stan say, “That’s not the way we have done it.” Instead, he encouraged us and embraced changes. After 50 years, he was younger and more restless than the rest of us.
The third lesson: learn from everyone — especially from your own tradition. Stan was known to quote the likes of Rabbi Abraham Joshua Heschel and Muhammad Ali with equal fluency. His favorite quote from Heschel was, “An act of injustice is condemned not because the law is broken, but because a person has been hurt.” His favorite from The Greatest was, “Service to others is the rent I pay for my room here on earth.”
He was a Jewish leader deeply versed in Jewish learning — it’s not as common as you’d think. In 1968, Stan founded B’nai Horin, which translates as “Children of Freedom.” The congregation was never affiliated with a movement and remained welcoming to all, drawing hundreds to its High Holy Days services, b’nai mitzvah classes and Shabbat services.
In 2001, seeing the need for a seminary that would educate professionals like him who wanted to more deeply explore their Judaism, Stan co-founded the transdenominational Academy of Jewish Religion in Los Angeles, which ordains rabbis, cantors and chaplains. Stan could passionately explain access to justice while drawing on Jewish history, tradition and teachings.
The fourth lesson: successful leadership is measured by the number of people you lift. The impact Stan had on our individual lives reflects the way he touched so many people. He guided our careers, helped guide us into leadership positions at Bet Tzedek, performed Mitch’s wedding and led shiva services for David’s parents.
When David launched The Justice Ball, a new era in legal aid fundraising events, it was Stan who negotiated the contracts for the famed musical acts who appeared. When Mitch launched the Holocaust Survivor Justice Network, a national pro bono program, Stan stepped away from his role as a law firm partner and ran the program across the country. He created an international network of more than 5,000 attorneys who have helped secure over $200 million in reparations for survivors. He was a founder who never hesitated to show up to do the work.
The last lesson he taught us may be the most important: Stan and his wife Lynda were inseparable, a power couple before there was such a thing. His sons, Jules, Aaron and Joshua, were the subject of so many of his stories. Stan could balance being a Renaissance Man with his greatest talent of all, being a Family Man. Neither suffered for the other; he had room in his heart for his passions and his loves.
The world is far from healed — though not for Stan’s lack of trying. His life points the way forward for all of us: find the people who’ve been overlooked, build something to serve them, bring everyone you can into the room — and then keep going.
Stan Levy, may your memory be a blessing.
The post How to pursue justice: 5 lessons from the life of Stan Levy appeared first on The Forward.
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A Philadelphia bike ride targeting Jewish-owned businesses on the eve of Kristallnacht anniversary spurs outrage from city and state leaders
(JTA) — PHILADELPHIA – A bicycle ride promoting the boycott of businesses in Center City Philadelphia that organizers claim are complicit in Israeli military actions is drawing scathing criticism from state leaders.
Jewish groups in the city are calling the ride blatantly antisemitic, noting that it targets Jewish-owned businesses on Nov. 8, the eve of the 88th anniversary of Kristallnacht, the “Night of Broken Glass” when Nazi rioters vandalized and burned German Jewish businesses, synagogues and homes, a major escalation of Nazi persecution of Jews.
Organizers insist the timing is coincidental, and in statements posted on their Instagram pages accuse their critics of being “cynical” and weaponizing antisemitism to target pro-Palestinian advocates.
The Instagram post advertising the event in Rittenhouse Square reads: “Ride around Rittenhouse with us as we show these Zionist business owners that we see them for the disgusting human beings they are.” It continues, “We’ll flag as many bikes as we can and show our solidarity with the Palestinian community and oppressed folk everywhere.”
State and city officials expressing outrage at the planned ride include Philadelphia Mayor Cherelle Parker, a Democrat, Pennsylvania Attorney General Dave Sunday, a Republican, and Gov. Josh Shapiro, a Jewish Democrat considered a contender for the 2028 Democratic presidential nomination.
“As Mayor, I serve every Philadelphian under the explicit premise that freedom of speech and freedom from fear are not competing values,” Parker said in a statement. “No one should be targeted, threatened, or made to feel unwelcome because of their faith, identity, or background. Singling out businesses because their owners are Jewish is unacceptable and has no place in our city.”
A spokesperson for Shapiro, whose official residence was set ablaze on Passover last year by a man enraged by Israel’s conduct in Gaza, said the ride was clearly antisemitic.
“This bike ride, masquerading as a protest to advance the cause of justice, is nothing more than blatant antisemitism designed to intimidate and drive Jewish businesses out of our communities and there is no place for that in our commonwealth,” the spokesperson said.
Sunday said the restaurateurs were targeted because they are Jewish. “By explicitly targeting businesses because their owners are Jewish, the organizers are engaging in a form of discrimination that falls back on some of the oldest antisemitic tropes and tactics in history,” he said.
Hearing such support not only from political leaders but also from interfaith leaders throughout the city has left Philadelphia Board of Rabbis president David Levin “gratified.” “We’ve received broad-based support,” Rabbi Levin told the Jewish Telegraphic Agency. “The Jewish community obviously is finding it outrageous, but our civic leaders have stepped up with public comments.
“And my faith partners from other denominations have reached out to us in solidarity and support,” Levin said. “I’m delighted Philadelphia has lived up to its tagline as the City of Brotherly Love. We are feeling that.”
He called on those sympathetic to the businesses not to interfere with the bikers. “The worst thing we could do is find ourselves in a place where there’s confrontation and this thing escalates and people potentially put themselves in a position where they could get hurt,” Levin said.
“I’ve been sort of using the tagline ‘Keep the streets empty and the restaurants full,’” he said. “The best thing we can do in the days and weeks ahead is support these restaurateurs trying to make a living, and our community is turning out in droves.”
The organizers, Philly Bike On Your Left in collaboration with Philly Writers Against the War on Gaza, Boycott CookNSolo and Philly Solidarity Calendar, posted the invitation to join on Oct. 30 on Instagram.
“We call for a boycott because the owners materially and ideologically support the ongoing occupation and genocide of Palestinians,” Boycott CookNSolo, named for the restaurant chain owned by Israeli American celebrity chef Michael Solomonov, said. “Profits from their enterprises and from their fundraising efforts have been used to fund the occupation and to support pro-genocide interest groups in the U.S. and ‘Israel.’”
It is not clear why the organizers believe the businesses are tied to any “occupation,” or how they are “pro-genocide.”
Solomonov, who declined to comment, has been targeted in the past for fundraising for United Hatzalah, a first responder rescue group that works with a wide range of civil and government bodies in Israel and abroad, including the IDF. One such fundraiser came after the group said its resources were stretched thin due to their work to save lives and preserve the dead after the Oct. 7, 2023, deadly Hamas raids inside Israel. Other restaurant owners appear to have been targeted, according to protest organizers, for expressing support for Israel on social media after the attacks, which killed 1,200 people inside Israel.
Boycott CookNSolo also said that drawing attention to the Kristallnacht timing was “a cynical take that is not only offensive to the historical victims of Nazi persecution but an intentional distraction from the actual pogroms currently taking place in the West Bank and the wholesale destruction of life and livelihood in Gaza, Lebanon, Syria, and Iran.”
Schlesinger’s Deli owner Allan Domb, one of the targeted owners, said he was heartened by the broad support he received.
“It’s upsetting to see this level of hatred against four business owners for no reason,“ said Domb, a former Philadelphia city councilman. “It’s blatant antisemitism. But the positive side is, the amount of support from Philadelphia and outside of Philadelphia has been amazing.”
This article originally appeared on JTA.org.
The post A Philadelphia bike ride targeting Jewish-owned businesses on the eve of Kristallnacht anniversary spurs outrage from city and state leaders appeared first on The Forward.
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Pro-Israel conservatives blast JD Vance for blaming Israel after GOP midterm losses
(JTA) — Conservative pro-Israel voices are lashing out at Vice President JD Vance after he linked the Republican Party’s massive midterm losses to the country’s relationship with Israel and the war in Iran.
Vance on Wednesday said that “the real reason we lost is obvious to almost everyone” and listed four strategies to bring back voters: end the war in Iran; focus on the cost of living and inflation; put America first and “change our relationship to Israel.”
Eric Levine, a board member of the Republican Jewish Coalition, told the Jewish Telegraphic Agency that he doesn’t “recall seeing a single exit poll in which any voter identified ‘change our relationship with Israel’ as a factor in their voting decision.”
“It makes you wonder why he would make such a claim,” Levine added.
Conservative radio personality Sid Rosenberg, a Jewish New Yorker and friend of President Donald Trump, slammed the vice president and cited his “constant calls for a ceasefire” as the reason why the conflict with Iran has persisted.
“Vance is a disloyal, agenda driven problem for our party moving forward,” Rosenberg wrote on X, urging Trump to replace him as chief Iran negotiator with Secretary of State Marco Rubio, a favorite of Rosenberg’s and other Jewish conservatives for the 2028 GOP presidential nod.
Rosenberg has long criticized Vance for not being “strong enough on Israel” and has demanded that Vance distance himself from Tucker Carlson, a right-wing commentator who condemns U.S. military aid for Israel and who has been accused of amplifying antisemitic tropes.
In September, Rosenberg accepted an invitation to meet with Vance at the White House, as the vice president attempted to make overtures to the Jewish community following a series of controversial remarks about Israel. Following the meeting, Rosenberg reported that he and Vance “hit it off,” adding that the two men would likely have “many more meetings about very substantial things” in the future.
“He is willing to listen,” Rosenberg said at the time. “I don’t think by any stretch that JD Vance hates Israel, hates the Jewish people.”
Jonathan Greenberg, director for combatting antisemitism at Defending Education and a former staffer for the American Israel Public Affairs Committee, told JTA earlier this week that he viewed Vance’s comments as “nonsense.”
“The same Islamist-communist alliance that’s infiltrating our schools and teaching our kids to hate America is the same alliance that Israel is fighting,” said Greenberg, who ran for state office in Illinois as a Republican in 2012 but is now unaffiliated.
“The idea that we’re going to take an ally in that fight and feed them to the same ogre that’s coming after us makes absolutely no sense to me,” he added. “I think the vice president’s wrong.”
CUFI Action Fund, a nonprofit branch of the pro-Israel advocacy group Christians United for Israel, described the vice president in a statement as “clearly, demonstrably and unambiguously wrong.”
“In a list of the top four reasons the Republicans lost, the Jews were effectively blamed twice if you can hear that pitch of dog whistle,” the statement said, referring to Vance’s fingerpointing to both Israel and the war in Iran.
“This war should’ve been over months ago, and if the vice president wants someone to blame for that, he needs only look in the mirror,” the organization said, alluding to the argument that Vance’s proposed concessions to Iran helped spur the war instead of ending it. “The Vance-Carlson movement, which we call woke rightism, is as loud as their candidates are weak.”
This article originally appeared on JTA.org.
The post Pro-Israel conservatives blast JD Vance for blaming Israel after GOP midterm losses appeared first on The Forward.
