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Kosher Dekal aims to stick the landing one year after its Passover product fail
(New York Jewish Week) — Last year, a company that advertised a Passover-friendly counter lining became a household name — but for the wrong reason.
Traditional Jewish law demands that homes be cleaned rigorously for Passover, and that surfaces used for cooking or bearing hot food be made kosher — which can be achieved for some countertops by scalding them with boiling water. Another method of making surfaces fit for Passover is, arguably, easier: covering them completely with material such as plastic or aluminum foil.
So Kosher Dekal, a company based in New Jersey, thought they had a winning product with temporary counter linings they began selling last year, designed to quickly and easily make a surface kosher for Passover with its sleek silver, black, gold and gray faux-marble coverings. But while the peel-and-stick design may have been easy to put on, customers were dismayed that the linings were hardly easy-off.
Last year, Kosher Dekal was promoted by Orthodox Jewish influencers and advertised itself as an “elegant and easy solution” for covering countertops during the holiday. But after Passover ended last year, dozens of customers left comments on the company’s Instagram page complaining about the sticky residue left by the product. The criticism of the company began circulating on the messaging platform WhatsApp.
In the aftermath, the company, citing a “mistake from a production line worker,” owned up to its gaffe and offered $140,000 in refunds to thousands of customers who were charged from $32 to $37 per roll. Then, with the refunds in hand and Passover firmly in the rearview mirror, things fell quiet.
That is, until earlier this month, when Kosher Dekal sent out a press release announcing its return, calling its product “new & improved.”
“After Pesach, the founders were determined to rework the formula and perfect the product,” the press release said. “The Dekal founders searched the globe to find a trustworthy factory.”
In a phone call with the New York Jewish Week, Davidi Crombie, who co-owns the company with his brother, Shraga, said that this year, Kosher Dekal partnered with Continental Manufacturing in Germany to make this year’s product. (Last year’s version was made in China.)
“We searched for a factory that specialized in that kind of product, that has this trustworthy history,” Crombie said. “We had sent people there to visit. They’ll deliver and it won’t be like last time.”
Crombie believes that this year is a course correction for Kosher Dekal, “if not financially, at least morally.”
“The need for the product was always there,” Crombie said. “We just screwed up on our first chance. There is no second chance to make a first impression, but we are working from the ground up to correct the experience for ourselves and for our customers.”
He added that the most important change the company has made is to the glue that sticks to the counter.
“The glue is what it’s all about,” Crombie said. “The glue is our secret formula. I am not an engineer to be able to describe it. We’ve also added new designs and different sizes.”
Crombie added that the company bought three years of advance product from the factory in China which all had to be tossed, though he declined to say how much that cost or how many rolls of material that included.
“Last year, my brother and I were sitting during Pesach, we were literally shivering,” Crombie said. “We were sitting on our computers. We were destroyed. This was the end. We couldn’t see the light at the end of the tunnel.”
Some people, at least, are giving Kosher Dekal a second chance. One such customer is Chanie Apfelbaum, who runs the popular Orthodox Instagram account “Busy In Brooklyn,” which has nearly 100,000 followers.
Apfelbaum told the New York Jewish Week that she tested this year’s product on three different surfaces at her house, leaving it on her countertops for 10 days and placing hot dishes on the coverings. “As an influencer, I was on the hook last year because I promoted it,” Apfelbaum said. “I definitely want to do my due diligence and make sure it’s all good.”
She posted an Instagram story on Monday in which she removed the new lining and said it was “smooth as a baby’s bottom.”
“There is no sticking, nothing,” Apfelbaum said on Instagram. “I’m impressed. There’s nothing on my counter whatsoever.”
And yet, Apfelbaum did not give the product her “official” Busy in Brooklyn stamp of approval because she has “PTSD from last year,” she said.
“Although I did want to give them a chance, and try it, and show you for myself that it does seem to be new and improved, and be completely non-stick,” she said. “I can see a difference. If you had a bad experience and you’re scared, I get it. But it seems to be really great.”
Apfelbaum told the New York Jewish Week that she gives the company credit for “owning up to what they did.”
“They refunded and apologized,” Apfelbaum said. “They could have just shut down, but they went back at it.”
Crombie said that he is expecting at least a 50% return rate, but won’t know for certain until next week — the days leading up to Passover is Kosher Dekal’s busiest time for sales. He added that the company is getting hundreds of returning customers — and that not everyone was displeased the first time around. In an email exchange that Crombie shared with the New York Jewish Week, one customer wrote that “contrary to all the bad publicity you received last year, I was very happy with my kosher Dekal last season, and am looking forward to using the new and improved product this year.”
In another email, a customer wrote that she had difficulties removing Kosher Dekal, but “did not feel right in asking for a refund” and used baking soda and water to remove the residue.
Some customers, however, still felt trepidation over last year’s product. “Some parts of my counter are still sticky today,” one customer wrote in an email to Kosher Dekal.
“It is exactly what I’m looking for but it was a nightmare last year,” another wrote. “The residue was impossible to remove. I still find sticky spots in my counters a year later.”
Crombie understands the hesitation.
“There are a lot of people, we understand, who would never buy it again,” he said. “But the people who do buy it, the people who tested it, are very happy about it. Thank God, the outcome is heartwarming.”
He added that Kosher Dekal has been giving discounts and free orders to many returning customers who have reached out. Dozens of customers, he claimed, sent their refunds back.
“We are excited because we know and are certain that this product is indeed the right formula,” he said. “I have it in my house, on glass, on wood, on the cabinet, I put it everywhere.”
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The post Kosher Dekal aims to stick the landing one year after its Passover product fail appeared first on Jewish Telegraphic Agency.
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Danny Wolf will see you now
When the Brooklyn Nets drafted Danny Wolf this summer out of the University of Michigan, scouts said they were getting a versatile big man who could get buckets, create for his teammates and rebound.
But the last few days of NBA action have shown the Jewish seven-footer picking up a surprising new habit: putting his opponents on posters.
After scuffling through the first two months of the season with a bum ankle, Wolf announced his arrival Saturday with a thundering jam on the Milwaukee Bucks’ Kyle Kuzma, for two of the forward’s career-best 22 points.
He claimed his next victim, in a 10-point, 7-rebound outing two days later, driving from the top of the arc before leaping off his left foot and dropping the hammer on the Charlotte Hornets’ Miles Bridges:
“That may get two howls!” Nets play-by-play announcer Ryan Ruocco cried.
Early returns have been limited since the Brooklyn Nets grabbed Israeli point guard Ben Saraf and Wolf with the 26th and 27th picks this summer. The learning curve for young floor generals is notoriously steep, and Saraf — who wears the number 77 to represent the Hebrew word mazal, meaning good fortune — has struggled to stay in the playing rotation.
But Wolf, an American-Israeli who was bar mitzvahed in Israel, is finding his footing — at least when he’s not taking off for a dunk. He dropped in five high-arcing three pointers against the Bucks, eliciting excited howls from Nets color commentator Sarah Kustok; before the Charlotte game, he apparently told teammates he was going to posterize somebody.
“I was kinda saying that as a joke,” he said, “but looking at it as an opportunity, and just trying to attack the rim, I did it, with rewards.”
“He manifested it,” said teammate Nic Claxton.
Let’s enjoy one more picture of Claxton and Wolf:
And here’s a Danny Wolf meme for good measure, courtesy of the Nets social media.
The post Danny Wolf will see you now appeared first on The Forward.
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Turkey Pushes for Closer Ties With Iran Despite Mounting Sanctions as Both Countries Pursue Regional Ambitions
Turkish President Tayyip Erdogan attends a press conference with German Chancellor Friedrich Merz at the Presidential Palace in Ankara, Turkey, Oct. 30, 2025. Photo: REUTERS/Umit Bektas
Despite the recent reimposition of UN sanctions on Iran, Turkey has called for closer diplomatic and trade relations with the Iranian regime, as both countries seek to bolster their influence in the Middle East while openly targeting Israel.
In a new interview with the semi-official Iranian news outlet ISNA, Turkey’s Ambassador to Iran, Hicabi Kırlangıç, said Ankara was working to expand bilateral cooperation with Tehran by leveraging existing capabilities to increase economic ties between the two countries.
“One of the obstacles to expanding trade relations between Iran and Turkey is the issue of sanctions. However, we should not cling to this excuse and refrain from trying to increase trade relations,” Kırlangıç said.
“The goal is to raise the level of trade relations to $30 billion, but we are still far from this figure,” he continued, emphasizing the vast potential for economic growth and the need for careful planning to achieve it.
The Turkish diplomat’s latest remarks followed Foreign Minister Hakan Fidan’s visit on Sunday to Tehran, where he also pushed for stronger bilateral cooperation between the two countries and denounced what he called “unfair sanctions” on Iran.
In a joint press conference with Iranian Foreign Minister Abbas Araghchi, Fidan reaffirmed Turkey’s support for Tehran while calling for the country’s nuclear program to be addressed through dialogue amid ongoing discussions to restart nuclear talks with the West.
After repeated unsuccessful negotiations over Iran’s nuclear program, European countries launched the process to reinstate wide-ranging UN sanctions earlier this year under the so-called snapback mechanism, adding further pressure on Tehran, which was already facing mounting US sanctions.
Fidan called for the removal of these “unrighteous” sanctions, stressing that the Iranian regime must resolve outstanding issues “on the basis of international law.”
“Turkey has always stood with Iran and will continue to stand with Iran within the framework of international law,” the top Turkish diplomat said, adding that “these unfair sanctions should be lifted.”
During their high-level meeting in Tehran, officials from both countries vowed to significantly expand cooperation on trade, energy, border management, and regional security, noting that economic ties remain well below their potential.
As part of their announced initiatives, the two nations agreed to build a new joint rail line that will serve as a strategic trade corridor between Asia and Europe, with construction expected to take three to four years and cost roughly $1.6 billion.
Fidan also said both countries consider Israel “the biggest threat to stability in the Middle East,” pointing to the war in Gaza, tensions in Lebanon and Syria, and broader concerns over what he called “Israeli expansionist policies.”
“The international community must fulfill its responsibilities,” he said, calling for stronger global pressure on the Jewish state.
Amid international efforts to uphold the Israel-Hamas ceasefire and chart a path for post-war Gaza, Turkey — a longtime backer of Hamas — has been pushing to expand its role in Gaza’s reconstruction efforts, which experts have warned could potentially strengthen Hamas’s terrorist infrastructure.
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Israeli Real Estate Firm Denies Canceling New York Event Due to Anti-Zionist Group’s ‘Stolen Land’ Protest
Illustrative: Demonstrators attend an anti-Israel protest on the day of the two-year anniversary of the attack on Israel by Hamas, in New York City, US, Oct. 7, 2025. Photo: REUTERS/Shannon Stapleton
An Israeli real estate firm has denied canceling an event set to take place in New York City on Tuesday due to a planned demonstration organized by a notorious anti-Israel group, saying the cancellation was for unrelated reasons.
A spokesperson for CapitIL, which provides information about buying real estate in Israel, said the gathering was canceled so the firm could focus its resources on holding a larger event in the coming months, according to the Times of Israel.
The Israeli publication reported that CapitIL’s event for this week had already been canceled when the local chapter of the radical anti-Zionist activist organization Pal-Awda announced the protest on Friday.
“When we as a community challenge the zionists’ genocidal settler-colonial machine we can win! And we did! We forced the cancellation of zionist land thieving CapitIL Real Estate’s planned illegal land sale in Manhattan,” Pal-Awda posted on social media on Tuesday.
“All this shows the importance and strength of our community when we turn out to challenge these genociders,” the group continued. “Please continue to follow us as we will continue to expose and, with our community’s support, challenge the zionist entity’s long tentacles here in [New York and New Jersey].”
Pal-Awda celebrated the cancellation of the so-called “illegal” sale of “stolen land” in Israel.
“This series of cancellations speaks to the power of our mobilization: with every principled protest and disruption, we are making the theft of Palestinian land untenable in our neighborhoods,” the group wrote. “As our protests have grown in size, we have seen more and more agencies and organizations similarly cancel and delay events, fearing the consequences of accountability and community outcry.”
On Friday, Pal-Awda initially advertised the planned protest.
“A zionist real estate event attempting to sell land in occupied Palestine will be held in Manhattan,” it posted. “This event is part of the zionists’ ongoing effort to ethnically cleanse Palestine. Join as we confront the white supremacist, settler-colonial project!”
The group called for supporters to gather in force.
“As the United States continues to provide political cover & military support for the ongoing indiscriminate assaults on Palestine, Lebanon, Syria, & Yemen, zionist settlers are exploiting this moment to further their settler-colonial agenda,” it said. “This expansion is facilitated by zionists from all over the world, including most prominently in the US, through real estate events where Stolen Land is sold & discounted mortgages are provided by “isr@eli” banks backed by the zionist entity’s government.”
Rabbi Marc Schneier, president of the Foundation for Ethnic Understanding, called on New York City Mayor-elect Zohran Mamdani, who takes office next month, to take an aggressive stand against such protests and push for a ban of such demonstrations in front of houses of worship.
“In my conversation with Mayor-elect Zohran Mamdani recently, I made it clear that the Jewish community will not stand idly by for such antisemitic and violent protests,” Schneier told The Algemeiner. “I hope that we will be able to work together to put my plan into action, creating a ban of protests on the property of any house of worship. This cannot be the new norm in New York City.”
Last month, Pal-Awda organized a gathering of demonstrators who called for violence against Jews outside a prominent synagogue.
The protesters were harassing those attending an event being held by Nefesh B’Nefesh, a Zionist organization that helps Jews immigrate to Israel, at Park East Synagogue in Manhattan.
“We don’t want no Zionists here!” the group of roughly 200 anti-Israel activists chanted in intervals while waving the Palestinian flag. “Resistance, you make us proud, take another settler out.”
One protester, addressing the crowd, reportedly proclaimed, “It is our duty to make them think twice before holding these events! We need to make them scared.”
Footage on social media also showed agitators chanting “death to the IDF,” referring to the Israel Defense Forces, as well as “globalize the intifada” and “intifada revolution.” Community figures described the scene as openly threatening and a stark escalation of anti-Jewish hostility in New York City.
Mamdani, a strident critic of Israel, drew immense backlash after releasing a statement which “discouraged” the language used by the protesters but also condemned the event for supposedly using “sacred spaces … to promote activities in violation of international law.”
Jewish leaders reacted with disappointment, arguing that Mamdani effectively provided political justification for a protest that targeted Jews for participating in a mainstream, fully legal pro-Israel program. Critics said the mayor-elect’s framing implied that the synagogue event, not the threatening chants outside, was the real problem, a position they described as deeply irresponsible amid rising antisemitism in the city.
Pal-Awda has vowed to hold demonstrations at “private homes, businesses, and houses of worship” if necessary “to stop the pipeline of settlement and zionist colonial expansion.”
In addition to the nixed CapitIL event, Pal-Awda also claimed on Tuesday that it caused Nefesh B’Nefesh to cancel a separate event planned for Thursday in Manhattan. The Algemeiner could not immediately confirm the veracity of that claim.
New York City has been ravaged by a surge in antisemitic incidents since Hamas’s Oct. 7, 2023, massacre across southern Israel. According to police data, Jews were targeted in the majority of hate crimes perpetrated in New York City last year. Meanwhile, pro-Hamas activists have held raucous — and sometimes violent — protests on the city’s college campuses, oftentimes causing Jewish students to fear for their safety.
Leaders of the Jewish community have raised alarm bells following the rapid political ascendance of Mamdani, a far-left democratic socialist and anti-Zionist. Mamdani is an avid supporter of boycotting all Israeli-tied entities who has been widely accused of promoting antisemitic rhetoric. He has repeatedly accused Israel of “apartheid” and “genocide;” refused to recognize the country’s right to exist as a Jewish state; and refused to explicitly condemn the phrase “globalize the intifada,” which has been associated with calls for violence against Jews and Israelis worldwide.