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Meet Tehran Von Ghasri, a Persian Jewish African-American comic
For an American Jewish comedian, Tehran Von Ghasri has an interesting story to tell, as his name suggests. The son of an Iranian-Jewish immigrant father and an African-American mother, Tehran’s heritage includes a mix of Jewish, Christian, Muslim and Zoroastrian, and any part of that mix is fair game for Von Ghasri’s standup.
Yet despite Von Ghasri’s many identities, he has a strong sense of self. In our interview, he discusses how young Jews can also navigate through their own multiple identities and come out stronger.
You juggle so many identities. You’re African-American, you’re Jewish, you’re Persian. How do you think of yourself on any given day?
I don’t think about it often because it’s just a natural part of who I am. Everyone else thinks about it way more than I do. I don’t realize that I’m black or Persian or Jewish or not. I just think of myself as a human being. My family’s mixed ethnicities and race and religion becomes a Venn diagram and I’m stuck in the middle. People often ask me things like, “What religion are you?” Very rarely do they ever ask me if I’m just a good person. There are times when it’s almost as if some people don’t see you as black enough. Some people don’t see you as Persian enough. Some people don’t see you as Jewish enough. And the only thing I simply remind myself is that I’m always enough because I’m just always me.
One other thing that you are is a comedian. But some comedians have found themselves in trouble recently because they perpetuate tropes or stereotypes. Does comedy really need to deal in stereotypes of Jews or African Americans?
When the comedians that you’re mentioning get in trouble, it’s honestly not because they perpetuate stereotypes but because they reach for the low-hanging fruit. They use the stereotype in a very negative way. There’s a way to do comedy where you have fun with people. You don’t make fun of people. And there’s a big difference there. Maybe because I have such a unique, diverse background, when I say something, it comes from such a good place that people usually tend not to get offended. They understand I’m speaking about me. And I push the absurdity, so you realize how silly they often are. But pushing these stereotypes? That’s not funny anymore. Boxes are meant for things and not people. Let’s expand, let’s grow.
Let’s talk about one of your identities, which is African-American. There was a time when African Americans and Jews worked together in the struggle for civil rights. Are those days gone? Or is it just that some of the more divisive voices are finding a platform?
What we see is this loud minority who speaks up as if they’re speaking on behalf of everyone else. And it happens all the time. It’s usually the good people who just stay silent. We need to speak up; we need to show that the black and Jewish communities still very much work together. In the ’60s, Martin Luther King was standing side by side with a rabbi. That’s how it worked. Somewhere along the line, we were privileged enough to not think that anymore; we became a little bit divisive. I think future generations are going to be much different. I think that there’s a new generation coming up that’s realizing we all have way more in common.
What about the Jewish part of you? Where is that in your life?
It’s part of me in every way simply because it is a part of who I am. It’s a part of how I grew up. And that’s why it’s so hard to define. I didn’t see it as if it was something I was, for example, programmed to do or was being written into my life. It just became a blanket of things that were. But the biggest thing that my family taught me was respect. It was one of the things of being diverse, that they respected all the parts of me. And they didn’t define one as better or worse.
The Z3 conference is focused on creating a positive Jewish identity. In light of the current rise in antisemitism, how do we achieve this?
There are 15 million Jews in the entire world. Most people, when you go past New York or the West Coast, they haven’t even seen a Jewish person. So, it’s easy to point at the unknown boogeyman. I think that goes to education. When you know better, you do better. For example, Americans who have traveled outside of the United States have a tendency to be way less racist, way less antisemitic.
You have a strong sense of identity. But there are a lot of Jews on campus now who are dealing with issues like taking blame for the Israeli-Palestinian conflict or assumptions about wealth. What’s your advice to Jewish kids in college?
My advice to all the kids in college is to be proud of who you are. Being proud and having pride are two different things. Pride is part of the fall. Having pride means I think I’m good, but you’re bad. But being proud means, “I think I’m good and you can be good as well.” Be proud of who you are, never hide that identity. The fact that this is happening in college institutions is even more sad because that’s where we’re supposed to be enlightened and learn. So, get out there and be part of the outreach. Get to know people, and that’s how we will grow and know the rest of the world. We will make it better. But don’t let the antisemitic bullies bully you. And there should be nothing anti-Palestinian about being pro-Israeli, and there should be nothing anti-Israeli about being pro-Palestinian. If anyone has a conversation with me where they hate the other in favor of one, then already we’ve started off on the wrong foot.
What do you plan on talking about at the Z3 conference?
I’m going to be speaking on my personal experiences of intersectionality and how that plays into the history of Jews, especially Jewish people of color, and we have to remember how important a role we continue to play in the identity of Judaism and what it means for the diversity of Judaism. Because Jewish isn’t just a religion, it’s also an ethnicity and race. And that race, by the way, encompasses people of so many different shades and different looks and different ethnicities. Ultimately, we’re also going to be exploring how comedy plays a huge part in that. Who has taught us more about politics in the last twenty years other than comedians — whether it’s Jon Stewart or Trevor Noah? Who has made us think about race in different ways more than Dave Chappelle, for example, or Wanda Sykes? Who has been the face of Jewish identity more than Larry David? I just want people to realize that, honestly, we’re all in this together. That’s the biggest thing that we can push out no matter what your background is, what your religion is, whoever you are—we are all in this together.
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The post Meet Tehran Von Ghasri, a Persian Jewish African-American comic appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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