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Michael Jackson biopic revives legend of Jewish music mogul who battled MTV’s ‘color barrier’
(JTA) — About halfway through “Michael,” the new blockbuster biopic of Michael Jackson, there is a scene in which Jackson (played by his nephew Jafaar) and his lawyer, John Branca (Miles Teller), are sitting with the president of his record label. It’s early in Jackson’s “Thriller” album cycle, as “Billie Jean” has been released as a single, and the “Thriller” video has been filmed, setting the scene sometime in 1983.
Seated in front of several gold records, CBS Records’ head honcho Walter Yetnikoff (played under heavy makeup by Mike Myers) congratulates Jackson on his breakout moment and asks what he can do for him. Jackson and Branca tell Yetnikoff they want just one thing: for Jackson to be featured on MTV, then a brand-new station broadcasting music videos.
Yetnikoff tells them that it’s “not possible” because MTV rarely plays Black artists. Jackson retorts that he is a “proud Black artist” who makes his music for everyone, and that he “won’t be shoved to the back of any bus by MTV or anyone.”
Yetnikoff says he has tried, and Jackson tells him, “Please try harder.” So Yetnikoff asks his secretary to get MTV founder and executive Bob Pittman on the phone.
The executive is then heard on the phone threatening, in colorfully profane terms, to pull all of CBS’s artists from the network unless Pittman agrees to run “Billie Jean” in the next 10 minutes and, subsequently, put the music video in heavy rotation.
In the next scene, it’s clear that the threat worked. Jackson would remain an MTV staple for many years after that.
So who was Walter Yetnikoff? And did things really go down the way “Michael” says they did?
Yetnikoff was one of the music industry’s most colorful figures. Born into a Jewish family in New York in 1933, Yetnikoff became president and CEO of CBS Records in 1975, after spending the first half of the 1970s running CBS’s international division.
Running CBS during a pivotal time for the music business, he shepherded artists such as Billy Joel, Bruce Springsteen and Gloria Estefan, in addition to Jackson, with whom he began working at the start of his solo career in the late 1970s. Yetnikoff wasn’t known for having a great ear for music, but he excelled at the business side of the music industry and at advocating for his artists.
Yetnikoff was the subject of two well-known books: Frederic Dannen’s “Hit Men: Power Brokers and Fast Money Inside the Music,” published in 1990, and his 2004 memoir, “Howling at the Moon: The True Story of the Mad Genius of the Music World,” written with David Ritz. Also, a 1980 movie called “One Trick Pony,” which starred Paul Simon, had actor Rip Torn playing a fictionalized version of Yetnikoff named “Walter Fox.”
The “Michael” version of Yetnicoff is heard calling the MTV executive “that schmuck” — a Yiddish term in keeping with what both books about Yetnikoff make clear: his Jewish identity was front and center.
“The heart of Yetnikoff’s persona was his Brooklyn Jewishness. An outsized number of label bosses were Jews from Brooklyn, but Walter wore his ethnicity like a gabardine,” Dannen wrote in “Hit Men.”
Later, Dannen wrote, “He would stay late into the night, banging away at the phone, screaming in Yiddish. He shattered glassware, spewed a mixture of Yiddish and barnyard epithets, and had people physically ejected from the building.”
A profile in New York magazine in 1990, after Yetnikoff had fallen out of favor in the music world and given up the hard drinking that had caused him problems at home and at work, cited an array of Jewish antecedents to paint his picture.
“To cut an appropriate figure in the loud-and-dirty rock world, the shy Brooklyn Jew fashioned an indelible caricature for himself — the Orchard Street discounter as music-biz superman, a little Mel Brooks mixed with a lot of Jackie Mason, and dashes of Meir Kahane and Captain Lou Albano,” said the profile, by Eric Pooley. “He could be a mensch — warm, caring, generous — but he could also be a monster.”
So, did Yetnikoff really bring this famous rage to breaking the race barrier at MTV? And did it happen the way the movie “Michael” depicts?
By Yetnikoff’s own account, the answer is yes.
In “Howling at the Moon,” he wrote that “I screamed bloody murder when MTV refused to air [Michael Jackson’s] videos. They argued that their format, white rock, excluded Michael’s music. I argued they were racist assholes — and I’d trumpet it to the world if they didn’t relent.”
He goes on to say that, “with added pressure from Quincy Jones, they caved in, and in doing so, the MTV color line came crashing down.” (While Jones, the famed producer, appears elsewhere in “Michael,” he’s not part of the scene in which Yetnikoff calls MTV.)
Elsewhere in the book, Yetnikoff quotes Jacqueline Kennedy Onassis, who was trying to get him to write his book with her at Doubleday, as calling him “the guy who got MTV to break the color barrier and play videos by Black artists.”
“Don’t really know if Walter was bragging or accurate,” David Ritz, his co-author on “Howling at the Moon,” told JTA. “I have a feeling he was being accurate, but I can’t prove it.”
The Jackson family and estate, it’s clear, give Yetnikoff credit for getting Jackson’s music on MTV.
“It is difficult today to imagine the level of cultural apartheid at the music channels in 1983 when MTV refused to play Michael Jackson’s short film ‘Billie Jean.’ But Yetnikoff was ferocious on Michael’s behalf and didn’t hesitate to play corporate chicken with the powerful music channel,” the Jackson estate said in a media statement after Yetnikoff’s death at age 87 in 2021.
“In short order, ‘Billie Jean’ was added to MTV in heavy rotation, opening the floodgates for Michael’s extraordinary success and also for a whole generation of black artists. Walter forced that to happen, and with that decision, the wall came tumbling down.”
The family and estate were heavily involved in the movie’s production. But there doesn’t seem to be much evidence for the exact circumstances of the scene in the movie — Yetnikoff making that phone call to MTV, with Jackson and Branca sitting in his office in New York.
Dannen told JTA in an interview that, as told in the movie, “the story sounds fishy to me,” although he did remember an incident — included in “Howling at the Moon” — when Yetnikoff “had to coerce Jann Wenner into putting Jackson on the cover” of Rolling Stone, another music industry institution that hadn’t always given fair weight to Black artists.
Some on the MTV side have disputed the account. “It never happened,” Les Garland, then an MTV executive, has said, according to The New York Times. “Folklore, man, folklore.”
Garland, in a 2017 letter to Digital Music News, stated that “No, MTV did NOT refuse to air black musicians.” And indeed, the network had played a handful of Black artists, though not prominently, in its early years. But Jackson was not the only artist to push for more racial inclusion on MTV.
“Superfreak” singer Rick James had been pushing for videos by Black artists, declaring in an early-’80s interview, “MTV don’t play Rick James, they don’t play Michael Jackson, they don’t play the Commodores, they don’t play Earth, Wind, and Fire, they don’t play Stevie Wonder,” going on to even use the same “back of the bus” metaphor that Jackson used in the movie.
David Bowie famously called out MTV, live on its air, over the same issue, also in 1983 — yielding an unconvincing response from Mark Goodman, a Jewish VJ, about how the network was trying to “do what we think not only New York or Los Angeles will appreciate, but also Poughkeepsie or some town in the Midwest that would be scared to death by Prince, which we’re playing, or a string of other Black faces and Black music. We have to play the music that we think an entire country is going to like.”
Bob Pittman, the then-MTV executive named in the movie as the recipient of Yetnikoff’s phone call, did not respond to an email from JTA requesting comment.
Arts industries are filled with historical examples of Jewish executives and creators going to bat for Black inclusion. George Gershwin, for example, insisted that the characters in “Porgy and Bess” be played by Black actors rather than white actors in blackface, while the Jewish sitcom creator Norman Lear was responsible for one of the first shows to focus on a Black family, “The Jeffersons.” Both men tied their advocacy to their experiences and values as Jews.
If Yetnikoff was motivated by his Jewish identity or a sense of justice to crusade for Jackson, the books about him, including his own, don’t say so. Dannen noted that Yetnikoff strongly pushed for all of his artists, including Jackson.
“At the Grammys, when Jackson won the Grammy for… Album of the Year, he took Yetnikoff up on stage with him, which was a big deal.” Dannen told JTA. Yetnikoff’s Guardian obituary noted that at those Grammys, Jackson had called the label boss “the best president of any record company.”
Jackson went on to work with other Jewish producers and executives throughout his career. He performed in Israel during the “Dangerous” tour in 1993, visiting an Israeli army base and even donning an IDF uniform.
In 1995, he drew allegations of antisemitism after releasing the song “They Don’t Care About Us,” which included the lyrics “Jew me, sue me, everybody do me/ Kick me, kike me, don’t you black or white me.” Under fire, he denied any antisemitism and agreed to change the lyrics. He also partook in the early 2000s fad of non-Jewish celebrities embracing Kabbalah, even sporting a red string during his 2005 criminal trial.
Yetnikoff, too, had a spiritual side. In his biography, he frequently wrote about God, whom he referred to as “Heshie.” Why?
“I’m not exactly sure why. Maybe because Heshie is a familiar Jewish name that I could easily say,” he wrote. ‘‘When a rabbi pointed out to me that perhaps I wanted to say Hashem, I wondered whether my unconscious was playing games with me. Either way, I was trying to connect.’’
The biography was meant as a bit of a mea culpa after a career characterized by the kind of rage shown in that scene in “Michael.” And indeed, Yetnikoff made enemies along the way. But Dannen said the movie’s depiction, which shattered worldwide box-office records for a music biopic during its opening weekend, pointed to a quieter impact as well.
He noted that Jackson’s first solo album, “Off the Wall,” was nominated for an award in the R&B category, despite not really being an R&B record — a dynamic he said “shows sort of the residual racism of the music business” that assumed any Black artist was making traditionally Black music. But by the time “Thriller” came out, Jackson was being ranked in the pop category.
“I would like to believe that Yetnikoff exerted some influence in that area,” Dannon said. Indeed, in the “Michael” scene, Yetnikoff says that “Thriller” is dominating the charts — both R&B and pop.
This article originally appeared on JTA.org.
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Years after a boycott fight, Ben & Jerry’s Israel debuts a flavor celebrating Israeli resilience
(JTA) — Ben & Jerry’s Israel operation has come up with a flavor that does not leave much to interpretation. Called “Milk and Honey,” a nod to the biblical description of the Land of Israel, its namesake ingredients are supplied by Israeli cows and bees and its chocolate fudge pieces come shaped like Stars of David.
The company, which split from its American counterpart after a contentious 2021 boycott fight, is billing the new pint as its “most Israeli flavor ever” and, on its website, as a “symbol of hope, rehabilitation, and positive action” after the Hamas-led Oct. 7 attack.
Its ingredients and production come from southern Israeli communities most affected by the massacre and the war that followed. The company, based in the southern city of Kiryat Malachi, said it “felt a responsibility to take an active part in the region’s recovery process.”
The milk and cream come from the dairy in Kibbutz Alumim, one of the Gaza-border communities infiltrated by Hamas terrorists on Oct. 7, 2023. The honey comes from the beehives of Kibbutz Yad Mordechai. The chocolate Stars of David are made by hand at the Korint factory in Beersheba, part of the Shkulo Tov social enterprise, which helps integrate people with disabilities into the workforce.
Even the wrapper is local: the pint is adorned with “Fields of Light,” a painting by Rivi Doron-Gerloy, a southern Israeli artist who was killed in a Miami car accident last year.
The flavor was developed in partnership with the Ayalim Association, a nonprofit that works to strengthen Israel’s periphery. The company said royalties from sales of the new flavor will go to Ayalim’s rehabilitation and educational initiatives in the south.
The Israeli and American Ben & Jerry’s operations are now completely separate, a split that followed one of the more improbable diplomatic dramas ever to involve ice cream. In 2021, Ben & Jerry’s said it would stop selling in Israeli settlements in the West Bank, saying sales there were “inconsistent” with its values.
The move set off an uproar in Israel. President Isaac Herzog called the boycott a “new kind of terrorism,” while Benjamin Netanyahu, then opposition leader, retweeted the company’s announcement that it would stop selling in the “Occupied Palestinian Territories,” writing, “Now we Israelis know which ice cream NOT to buy,” alongside Israeli flag and flexed-bicep emojis.
The original founders, Ben Cohen and Jerry Greenfield, who no longer control the company but remain its best-known faces, also came under fire after the decision. In an interview, they were asked why the boycott logic did not extend to places such as Georgia and Texas, despite their opposition to those states’ voting rights and abortion laws.
“Why do you still sell ice cream in Georgia? Texas?” Axios reporter Alexi McCammond asked in a video that went viral on pro-Israel platforms.
Clearly stumped, Cohen shrugged his shoulders. “I don’t know,” he said, laughing. “You ask a really good question and I think I’d have to sit down and think about it for a bit.”
Unilever’s then-chief executive, Alan Jope, also appeared to suggest that Israel had become an inconveniently sticky scoop of activism. “There is plenty for Ben & Jerry’s to get their teeth into in their social justice mission without straying into geopolitics,” he reportedly said in a quarterly earnings review at the time.
The standoff ended, at least commercially, when Unilever, Ben & Jerry’s parent company, sold the Israeli business in 2022 to Avi Zinger, the longtime Israeli licensee and owner of American Quality Products. The sale was accompanied by a legal fight that was inflamed when Zinger told an Israeli news outlet that, once he took control of the company in Israel, he could rename the signature flavor “Chunky Monkey” to “Judea and Samaria,” the Hebrew term for the West Bank.
Under the ultimate deal, Ben & Jerry’s could continue to be sold throughout Israel and in Israeli settlements, under Hebrew and Arabic branding, while the Vermont-based company said it disagreed with the move and would no longer profit from Israeli sales.
The split left the Israeli operation in an unusual position: carrying one of the most recognizable American ice cream names, while openly defying the political stance associated with that name abroad.
But the corporate restructuring has not been enough to cleanse the palate for everyone. On social media, the new flavor drew curiosity and praise, but also lingering resentment from those who said the brand name still carried too much baggage, even under Israeli ownership.
“I really don’t care if it’s owned by someone other than Ben and Jerry in Israel. Those two clowns’ names are still associated with the brand. I wouldn’t spend a penny for this ice cream regardless. That brand is done,” one person wrote on Instagram.
“We’ve been eating Häagen-Dazs since October 7th,” another said.
Last year, Cohen announced that he planned to produce a “flavor for Palestine” independently after Unilever blocked Ben & Jerry’s from creating one, soliciting suggestions about what should accompany watermelon, a symbol of Palestinian solidarity, in his concoction.
“Milk and Honey” has come to market faster. So does the new flavor deliver a taste of the Holy Land?
One food influencer, who called the new flavor a “statement,” offered a less scriptural verdict on the taste, shrugging that it “tastes like vanilla with chocolate chips” — a conclusion echoed by others in Israeli food aficionado groups, who lamented that the honey was barely noticeable.
One commented, referring to dairy-free desserts made to comply with kosher laws prohibiting the mixing of milk and meat: “Not the tastiest thing I’ve ever eaten, but not as bad as a pareve dessert either.”
This article originally appeared on JTA.org.
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Mamdani calls AIPAC ‘monsters’ in rally ahead of NY primaries
(JTA) — New York City Mayor Zohran Mamdani on Thursday night accused the American Israel Public Affairs Committee of spending “millions in dark money” to ensure pro-Israel candidates win seats in tthe November midterms.
Mamdani made his remarks at a rally headlined by Sen. Bernie Sanders (I-VT) at Kings Theater in Brooklyn ahead of Tuesday’s Democratic primaries for progressive congressional candidates. He called on the crowd to help elect Jewish former New York City Comptroller Brad Lander, State Assembly member Claire Valdez and former Columbia encampment organizer Darializa Avila Chevalier.
In a fiery 30-minute speech, Mamdani took aim not just at AIPAC but also Israeli Prime Minister Benjamin Netanyahu and his handling of the war in Gaza. He claimed that “The monsters that we are up against, they take many different forms,” and then singled out AIPAC.
He described the major pro-Israel lobby as an organization “for whom the only thing more frightening than democracy being allowed to run its course is an end to genocide and Netanyahu’s wars.”
Mamdani continued by alleging that AIPAC moves “millions in dark money to accomplish a single goal, to preserve their power so that they can turn us against one another instead of our leaders turning towards the moral change we all know to be necessary.”
AIPAC did not respond to a request for comment about Mamdani’s remarks.
The lobby, whose endorsement was once heavily sought by politicians on both sides of the aisle, has increasingly come under fire for its campaign tactics. Pro-Israel Democrats are particularly struggling to hold onto seats as voters on the left increasingly turn against the Jewish state.
Sanders, for his part, doubled down on criticism of AIPAC when he took the stage. “The American people understand that a large part of our horrific foreign policy is impacted by AIPAC funding,” he said.
Turning to the local races, Mamdani voiced support for Valdez for her opposition to Israel. “When other Democrats chose to look the other way as Netanyahu committed war crimes, Claire didn’t just name the genocide,” he said. “She organized for a ceasefire.”
In a change of tone, Mamdani emphasized unity, including an appeal to Jewish voters.
“Whether you worship at shul, at a mosque, in a church, a gurdwara, a temple, or you don’t worship at all, we share a belief that our city deserves leaders who lead with hope and not fear,” the mayor said.
He added, “No matter where we live, how old we are, what train we take in the morning, or what bagel we order, we are New Yorkers and we want the same things,” including “a city that belongs to all of us.”
Reaction on social media was swift. One self-described mom from New York City posted on X of the rally and the Democratic Socialists of America there: “It’s pretty transparent and vile how Zohran Mamdani and the DSA are using ‘AIPAC’ as a euphemism for Jews, and how Brad Lander is going right along with it.”
Jewish writer Dovi Safier also criticized the comments, writing, “The mayor of the city with the world’s largest Jewish population is pushing conspiracy theories about ‘money men’ who ‘move millions in dark money’ to ‘turn us against one another’ — and calling them ‘monsters.’ Subtle.”
This article originally appeared on JTA.org.
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Jewish groups push back against Trump’s Iran deal — but more quietly so far than in 2015
(JTA) — A growing number of Jewish groups are pushing back against the new memorandum of understanding brokered between President Donald Trump and Iran.
At least for now, however, their responses are more muted than when the same groups publicly opposed former President Barack Obama’s own Iran deal in 2015. And at least one major Jewish group that opposed Obama’s deal is backing Trump’s framework.
“Trust President Trump,” the Republican Jewish Coalition told its followers Thursday, becoming the most notable Jewish group to support Trump’s memorandum of understanding.
“President Trump has earned the trust of the Jewish community as he and his team work towards a final agreement,” RJC CEO Matt Brooks and chair Norm Coleman said in a statement. They praised the MOU, saying it “envisions a horizon of economic stability for the United States, the region, and the world,” and that it “provides an opportunity for potential new pathways to greater peace.”
The RJC cautioned that “a final deal must avoid the flaws that doomed Obama’s,” specifying that there should be “no sunset clauses” on Iran’s nuclear program and other proposals. In the days before its own statement, the group had been reposting praise of the MOU from other Trump allies, including Sen. Lindsey Graham.
Meanwhile, the American Jewish Committee and the pro-Israel lobbying giant AIPAC took a different tack. They became the largest Jewish organizations to voice concern with the new Iran deal on Thursday, issuing public objections following requests for comment from the Jewish Telegraphic Agency.
The MOU “raises significant questions,” AIPAC said in a lengthy statement that urged Congress to intervene ahead of “a final nuclear agreement,” claiming that the terms of the MOU don’t match “President Trump’s stated objectives for the war.”
The AJC outlined what it said were seven “concerns” it had with the MOU. Like most of the other Jewish groups that responded to JTA for this story, the AJC also expressed hope that the terms of the deal could be changed to be stricter on Iran and more favorable to Israel before it is finalized. (In 2015, in response to Obama’s Joint Comprehensive Plan of Action, the AJC said it “overwhelmingly” would “oppose this deal.”)
Trump’s MOU is not a final agreement, unlike Obama’s JCPOA. Rather, it marks the start of a 60-day negotiating period that aims to end the Iran war about to enter its fourth month. It does not yet outline any clear commitments regarding Iran’s nuclear program, which had been at the heart of the JCPOA and which is of particular concern to Jewish groups, who are roundly opposed to Iran obtaining a nuclear weapon in large part because of the risk to Israel. Many had objected to Obama’s deal in part because of its “sunset clauses” that would have phased out nuclear restrictions starting at the 10-year mark.
Regardless, many analysts across the political spectrum are concluding that Trump’s framework is a worse deal than Obama’s, in part because it provides a pathway for Iran to stage an economic recovery.
The Israeli government, which sent Prime Minister Benjamin Netanyahu to personally lobby Congress in 2015 to oppose Obama’s deal, is also strongly opposed to Trump’s — in part because it would require Israel to withdraw from fighting Hezbollah in southern Lebanon. A new poll by Israel’s Channel 12 found that 71% of Israelis don’t trust Trump to look out for their country’s interests in negotiations with Iran.
Hawkish pro-Israel think tanks, including the Foundation for Defense of Democracies and the Jewish Institute for National Security of America, issued papers knocking Trump’s deal.
“In some ways, the MOU is even weaker than President Barack Obama’s,” JINSA said. “This new deal authorizes the transfer of far more money and lifts many more sanctions on Iran than the JCPOA ever did.”
Trump and his top surrogates, including Vice President JD Vance, are increasingly signaling a lack of patience with Israel and a willingness to prioritize ending the war over stopping Iran’s nuclear program.
Some groups are waiting before weighing in. Nathan Diament, head of the Orthodox Union, declared Obama’s deal “not kosher” in 2015. On Thursday, he told JTA that the question of how to respond to Trump’s deal “will be a central topic of discussion” at the group’s leadership advocacy mission in Washington, D.C., taking place early next week. O.U. representatives are scheduled to meet with members of the Trump administration, as well as members of Congress.
JTA reached out Thursday to a wide range of Jewish groups that publicly opposed Obama’s Iran deal in 2015 to ask them their views on Trump’s. Many others, including the Anti-Defamation League and the Conservative movement’s Rabbinical Assembly, did not respond by press time.
Of those who did, only Morton Klein, head of the right-wing Zionist Organization of America, castigated the MOU outright. Klein told JTA he was “extremely upset with this deal” — and with Trump.
“I find this deal just astonishing,” Klein said. “Helping out a country that Trump himself said, if they’d gotten nukes, they’d have used them on Israel and killed millions of Jews? So that mentality, now you’re helping them rebuild?”
He added, “Trump has done many wonderful things for Israel, so we’ve praised Trump for that. But now he’s doing something very bad for Israel and America.”
Such level of forceful public opposition to the deal, though, is rare in Jewish circles at present — especially in contrast with the extent of Jewish mobilization against Obama’s deal in 2015.
Back then, in addition to the usual Jewish advocacy groups, dozens of local Jewish federations across the country pushed their communities and representatives to fight it, in a sweeping and sustained show of opposition.
“This Iran deal threatens the mission of our Federation as we exist to assure the continuity of the Jewish people, support a secure State of Israel, care for Jews in need here and abroad and mobilize on issues of concern,” one typical statement, from the Jewish Federation of Greater Los Angeles, read at the time.
Three years later, during Trump’s first term, he tore up the JCPOA, calling it “a horrible one-sided deal that should have never, ever been made.”
The lack of similar opposition today for Trump’s deal, Klein said, was glaring: “Nobody is taking issue with this agreement in the Jewish world.”
Among local Jewish groups, the initial reaction to Trump’s MOU has struck a measured tone. The Jewish Community Relations Council of Greater Washington, one of dozens of local Jewish communal groups that publicly opposed the 2015 JCPOA, told JTA it was “concerned” that Trump’s deal “has granted Iran a new leverage point to use in the future to inflict pain on the world’s economy.”
Ron Halber, the JCRC’s head, blasted the MOU for being crafted without Israel’s input, and for requiring Israel to withdraw from its offensive against Hezbollah in Lebanon. Similar to AIPAC, Halber said his organization would continue to push for “a final U.S.-Iran agreement” that is more favorable to Israel and takes harsher measures against Iran.
In its statement, the Jewish Federation of Greater Philadelphia, which also opposed the JCPOA, did not directly weigh in on the new MOU. Instead, the federation said, “Any agreement involving the Iranian regime should be judged by its ability to prevent a nuclear-armed Iran,” among other factors.
JTA reached out to six other major Jewish federations that opposed the 2015 JCPOA, including Combined Jewish Philanthropies of Greater Boston, which was the first federation to oppose that deal and whose leader wrote, in 2021, “We were right.”
CJP of Boston did not respond to a request for comment. The Jewish United Fund of Chicago declined to comment, while several other federations that opposed the JCPOA — including Los Angeles, Miami, Phoenix and Detroit — did not respond by press time.
In its own statement opposing the MOU, AIPAC did not outline an advocacy plan to combat it, in contrast to its full-court press against the JCPOA. An AIPAC spokesperson did not return a JTA request for comment on whether, or how, it planned to advocate against Trump’s MOU.
This article originally appeared on JTA.org.
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