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Overdue or overdone? Two scholars hope to secure the legacy of ‘Jewish Renewal’
(JTA) — Rabbi Arthur Green gave the commencement address last week at the Jewish Theological Seminary, the Conservative flagship where he was ordained 56 years earlier.
His talk was mostly a response to political turmoil in Israel, but he also urged the graduates to pioneer a “new Judaism.”
“I had the good fortune, as a young seeker, to run into the Jewish mystical tradition, especially the writings of the early Hasidic masters,” said Green, who taught Jewish mysticism and Hasidic theology at Brandeis, the University of Pennsylvania and Hebrew College. “I have been working for half a century to articulate what could simply be called a Judaism for adults living in freedom. I am now near the end of my creative course. But you young people are just at the beginning of yours. We need you to enroll — however you can — in the task of the generations, that of re-creating Judaism.”
That is the language of Jewish Renewal, with which Green, 82, is deeply identified. Renewal isn’t a denomination, really, but a movement that was born in and reflects the 1960s and 1970s counterculture. Baby boomer Jews disillusioned with the large suburban synagogues that they considered soulless embraced Jewish practice that was spiritual, egalitarian, environmentally conscious and largely lay-led.
Baby boomer Jews disillusioned with the large suburban synagogues that they considered soulless embraced Jewish practice that was spiritual, egalitarian, environmentally conscious and largely lay-led. Renewal’s signature institution was the havurah — intimate prayer, study and social fellowships. Its soundtrack were the liturgical melodies composed by the hippy-ish, “neo-Hasidic” Orthodox rabbi, Shlomo Carlebach. And its rebbe — to the degree that an egalitarian movement had a central figure — was Rabbi Zalman Schachter-Shalomi (1924-2014), a refugee from Hitler’s Europe and former Lubavitcher Hasid whose Judaism channeled the spiritual “New Age” of the 1970s.
These ideas and approaches may be familiar to you even if you’ve never heard of “Renewal.” Rare is the synagogue that doesn’t try to offer a more intimate spiritual experience for its worshippers, to shrink the distance between pulpit and pew, to incorporate new Jewish music and, in non-Orthodox and a number of Modern Orthodox synagogues, to increase the participation of women in prayer and study.
Those prayer shawls with rainbow stripes? That was a Schachter-Shalomi innovation.
How a counterculture movement came to be absorbed by the mainstream is the subject of a paper in a new collection, “The Future of American Judaism,” edited by Mark Silk and Jerome Chanes. Chanes is the co-author, with Shaul Magid, of the chapter on “Renewal” that claims it as one of the most influential if not defining Jewish movements of the last 50 years.
“While Jewish Renewal has never boasted a large number of members, its influence on the larger American Jewish community has been significant, in terms of its liturgical experimentation, its revisions of ritual and its overall metaphysics,” they write. “It has also served as an ongoing conduit of information and inspiration from its own past — the havurah movement, radical politics, feminism — to the next generation.”
I came to the paper after giving a lecture at my own synagogue on “The Crisis of the American Synagogue.” I spoke of declining affiliation rates, plunging enrollment in supplementary schools, the shrinking number of non-Orthodox synagogues. Most of my adult life has been spent in synagogues, havurot and institutions heavily influenced by Renewal. If the Jewish Renewal movement revitalized synagogue life in the last century, could it also be blamed for its struggles in this one?
Magid, a fellow in Jewish studies at Dartmouth College, and Chanes, an adjunct professor of Jewish Studies at Baruch College, presented their chapter at a conference dedicated to the release of the book, held Tuesday and Wednesday at Trinity College in Hartford, Connecticut. Magid made the claim — considered bold, at this small gathering of Jewish historians — that the three most important Jewish figures of the 20th century were Mordecai Kaplan, Menachem Mendel Schneerson and Shachter-Shalomi.
Kaplan, the founder of Reconstructionist Judaism, downplayed the supernatural element of Judaism and instead called it a “civilization” defined by its people and culture. Schneerson, the Lubavitcher rebbe, turned an insular Orthodox sect into an outreach movement that promotes ritual practice among secular Jews.
Rabbi Arthur Green delivers the commencement address at the Jewish Theological Seminary in Manhattan, May 18, 2023. (Courtesy JTS)
Schachter-Shalomi combined their visions and imagined a Judaism, said Magid, that “is no longer used as a tool for Jewish survival, but rather as a project for Jews to become part of the global community, to contribute to the global community.” Environmental awareness became a hallmark of Renewal, as did absorbing influences from other religions, especially Eastern ones. “He really did take Schneerson’s teaching about bringing Judaism to the streets and expanded it further to bring Judaism to the mosque, to bring Judaism to the monastery, to create another way of being Jewish which was not afraid of the world.”
In an interview with Magid before the conference, I asked if he and Chanes might be exaggerating Renewal’s influence.
“I’m sure there will be people who will claim that case but I don’t think so, no,” he said. Magid acknowledges that few people regard themselves as direct disciples of Schachter-Shalomi, and yet, like Kaplan, his influence is felt widely and deeply. “Each one of them had a futuristic vision,” he said. “They were able to cultivate a way of thinking about Judaism that was before their time and that eventually came into being in many ways.”
One of those skeptical of Schachter-Shalomi’s influence is Jonathan Sarna, professor of Jewish history at Brandeis, who gave the keynote talk at the conference. In his response to the panel on Renewal, Sarna doubted Schachter-Shalomi was as influential as Carlebach, the Conservative theologian Abraham Joshua Heschel or the Modern Orthodox philosopher Joseph Soloveitchik. “I don’t think we should delude ourselves into thinking that every innovator is a new Moses,” Sarna said.
Benjamin Steiner, a visiting assistant professor in religion at Trinity, also wondered if Renewal had spread “everywhere in the country, or only in large urban areas with critical masses of educated Jewish students.”
Listening to Magid’s response to such caveats, I thought of the quote often attributed to music producer Brian Eno: “The first Velvet Underground album only sold 10,000 copies, but everyone who bought it formed a band.” Renewal’s influence spread beyond its founding havurot because many of their principals went on to important positions in academia and Jewish organizations, including Green, Rabbi Everett Gendler, Sharon Strassfeld, John Ruskay and Rabbi Arthur Waskow.
Small but influential Gen X and millennial institutions also bear Renewal’s fingerprints: the “Jewish Emergent Network” of independent congregations; New York’s Romemu and B’nai Jeshurun synagogues; egalitarian, traditional-style yeshivas like Hadar. Bayit, with a number of principals associated with ALEPH: the Alliance for Jewish Renewal, is an online artist’s collective and publisher of Jewish books, including a forthcoming Shabbat prayer book.
One of its contributors, Rabbi Rachel Barenblat, who was ordained by ALEPH, has argued that the influence of Renewal is felt even within Orthodoxy. “If you look at the Open Orthodoxy movement, if you look at the ordination of women as ‘maharats’ [by Yeshivat Maharat, a women’s seminary], the future of women as rabbinic leaders in Orthodoxy is already here,” she said on an episode of the “Judaism Unbound” podcast. “It’s not everywhere, but someday it will be.”
Magid and Chanes similarly claim a number of leading Jewish feminists as products of Renewal — they mention Paula Hyman, Eva Fogelman and Judith Plaskow — although some in the audience at Trinity insisted they gave Renewal too much credit for a movement by and for women. In there essay in the Silk/Chanes Book, Sylvia Barack Fishman of Brandeis University offers a counter-narrative of Jewish innovation over the past 50 years. In her chapter, she credits the “active partnership” of women in revitalizing American Judaism: Women’s religious expressions, she writes, “create social contexts and are distinguished by a communal dynamic, quite unlike the isolated, personalized Jewish experience, which some have claimed defines contemporary Jewishness.”
I came away convinced that Renewal has had an outsize influence on Jewish life, especially for baby boomers like me. But I also wondered if its outward-facing, syncretic Judaism failed to instill a sense of obligation to Jewish forms, institutions and peoplehood — unlike, by contrast, Orthodoxy in all of its booming present-day manifestations.
I asked Magid in what ways Renewal might have fallen short.
“Part of its failure is that it is very, very anchored to a certain kind of American counterculture that no longer exists. It hasn’t really moved into a 2.0 phase,” he said. “There are students and staff members that are still very tied to [Schachter-Shalomi’s] vision, and then there’s a younger generation, Gen Z, who have read some of his work and they’re influenced by it, but they really are thinking much more about, well, how does this translate into a post-countercultural America?”
Magid also feels the ideas of Renewal will become more important as American Jews’ attachment to Israel wanes, and the living memory of the Holocaust recedes.
If Rabbi Green’s speech at the JTS graduation was any indication, then the ideals of Jewish Renewal still hold their appeal.
“We need a new Judaism in America… where we also have the fresh air needed to create it,” he said. “How do we move forward… in articulating a Jewish theology for today that is both intellectually honest and spiritually rewarding?”
The audience of future Jewish leaders and teachers leapt to its feet.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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