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Synagogues are joining the ‘effective altruism’ movement. Will the Sam Bankman-Fried scandal stop them?
(JTA) — A few years ago, Adam Azari was frustrated over how little he could do to alleviate suffering in the world with his modest income as a writer and caretaker for people with disabilities.
He kept thinking about a set of statistics and ideas he had encountered during his graduate studies in philosophy. For example, he remembered reading that for the price of training a guide dog for the blind in the United States, one could prevent hundreds of cases of blindness in the developing world.
This hyper-rational way of thinking about doing good was called effective altruism, and it was growing into a movement, known as E.A. for short. Some proponents were even opting to pursue lucrative careers in finance and tech that they otherwise might not have chosen so they would have more money to give away.
Azari, meanwhile, had become a believer who was stuck on the sidelines. Then, one day, he had what he calls a “personal eureka moment.” Azari would return to his roots as the son of a Reform rabbi in Tel Aviv and spread the word of E.A. across the Jewish denomination and among its millions of followers.
“It suddenly hit me that the Reform movement has this crazy untapped potential to save thousands and thousands of lives by simply informing Jews about effective giving,” he recalled.
He badgered his father, Rabbi Meir Azari, and, for a moment, thought of becoming a rabbi himself. But he abandoned the idea and focused on pitching E.A. to the Reform movement’s international arm, the World Union for Progressive Judaism. Azari found an ally in WUPJ’s president, Rabbi Sergio Bergman, and the organization soon decided to sponsor his efforts, paying him a salary for his work.
Over the past year, Azari’s Jewish Effective Giving Initiative has presented to about 100 rabbis and secured pledges from 37 Reform congregations to donate at least $3,000 to charities rated as the most impactful by E.A. advocates and which aid poor people in the developing world. Per E.A. calculations, it costs $3,000 to $5,000 to save a single life.
“Progressive Judaism inspires us to carry out tikkun olam, our concrete action to make the world better and repair its injustices,” Bergman said. “With this call we not only do what the heart dictates in values, but also do it effectively to be efficient and responsible for saving a life.”
This charitable philosophy appears to be gaining traction in the Jewish world just as one of the figures most associated with it, who happens to be Jewish, has become engulfed in scandal.
Sam Bankman-Fried built a cryptocurrency empire worth billions, amassing a fortune he pledged to give away to causes such as artificial intelligence, combatting biohazards and climate change, all selected on criteria developed by the proponents of effective altruism.
A few weeks ago, Bankman-Fried’s fortune evaporated amid suspicions of financial misconduct and revelations of improper oversight at his company, FTX, a cryptocurrency exchange that was worth as much as $32 billion before a run of withdrawals ultimately left it illiquid. The situation has drawn comparisons to the implosion of Bernie Madoff’s Ponzi scheme, and authorities investigating the situation have said Bankman-Fried could face criminal penalties over his role.
In the wake of FTX’s collapse, Bankman-Fried has suggested that his embrace of E.A. was insincere, a tactic to bolster his reputation.
But Azari and the organizer of another initiative, a growing reading and discussion group called Effective Altruism for Jews, are undaunted and don’t believe the scandal should taint the underlying principles of the movement.
“Whether you call it E.A. or just directly donating to global health and development, it doesn’t matter,” Azari said. “The basic idea is to support these wonderful charities, and I don’t think the FTX scandal changes any of that. Malaria nets, vitamin A supplements and vaccine distribution are still super cost-effective, evidence-based ways of helping others.”
Azari added that he has had several meetings with rabbis since the news about Bankman-Fried broke and that no one has asked him about it.
“I don’t think people are making the connection,” he said. “And to me, there is no connection between us and FTX.”
When talking to rabbis about why E.A. would make a good fit with their congregation’s charitable mission, Azari cites the Jewish value of tikkun olam, a mandate to “repair the world” often used to implore people to care for others. He explains that donating to charities with a proven track record is a concrete way to fulfill a Jewish responsibility.
That kind of thinking proved attractive to Steven Pinker, the prominent Harvard psychologist, who has endorsed Azari’s initiative. In a recorded discussion with Azari and others last year, Pinker recalled his Reform upbringing, which included Hebrew school, summer camp and synagogue services.
“The thing I remember most is how much of my so-called religious education was like a university course in moral philosophy,” Pinker said. “We chewed over moral dilemmas.”
As an adult, Pinker returned to Jewish teachings on charity and, in particular, those of the medieval philosopher Maimonides, examining these ideas through the lens of E.A. He began to wonder about the implications of Maimonides’ focus on evaluating charity based on the motives of the donor. That focus, he concluded, doesn’t always lead to the best outcomes for the beneficiary.
“What ultimately ought to count in tzedakah, in charity, is, are you making people better off?” he said.
Also on the panel with Azari and Pinker was the man credited with authoring the foundational texts upon which E.A. is built. Peter Singer, who is also Jewish and whose grandfather died in the Holocaust, teaches bioethics at Princeton. Starting in the 1970s, Singer wrote a series of books in which he argues for a utilitarian approach to ethics, namely, that we should forgo luxuries and spend our money to save lives. The extremes to which he has taken his thinking include suggesting that parents of newborn babies with severe disabilities be permitted to kill them.
From Bankman-Fried to Singer, the list of Jews who have either promoted E.A. or lead its institutions is long. With their estimated fortune of $11.3 billion, Facebook co-founder Dustin Moskovitz and his wife Cari Tuna have eclipsed Bankman-Fried as the wealthiest Jews in the field. There’s also popular philosopher Sam Harris and New York Times columnist Ezra Klein, who have each dedicated episodes of their podcast to the topic.
The website LessWrong, which defines itself as “a community blog devoted to refining the art of rationality,” is seen as an important early influence; it was founded by Eliezer Yudkowsky, an artificial intelligence researcher who grew up in a Modern Orthodox household but does not identify religiously as a Jew anymore. Two other Jews, Holden Karnofsky and Elie Hassenfeld, left the hedge fund world to establish GiveWell, a group whose research is considered the premier authority on which charities are deserving of E.A. donations.
The prevalence of Jews in the movement caught the attention of E.A. enthusiast Ben Schifman, an environmental lawyer for the federal government in Washington, D.C. About two years ago, Schifman proposed creating a group for like-minded individuals in hope of helping grow the movement. In an online post, he laid out the history of Jewish involvement and wrote a brief introduction to the topic of Judaism and charity.
Today, Schifmam runs a group called Effective Altruism for Jews, whose main program is an eight-week fellowship involving a reading and discussion group with designated facilitators. Schifman said about 70 people spread across 10 cohorts are currently participating. There’s also a Shabbat dinner program to bring people together for informal meetings with funding available for hosts.
Participants discuss how ideas that are popular in E.A. might relate to Jewish traditions and concepts, and also brainstorm ways to popularize the movement in the wider Jewish community, according to Schifman.
“There’s a lot of low-hanging fruit with regards to the Jewish community and sharing some of the ideas of Effective Altruism, like through giving circles at synagogues or, during the holidays, offering charities that are effective,” Schifman said in an interview that took place before the Bankman-Fried scandal broke.
Asked to discuss the mood in the community following the collapse of Bankman-Fried’s company and an affiliated charity, FTX Future Fund, Schifman provided a brief statement expressing continued confidence in his project.
He said, “While we’re shocked by the news and our hearts go out to all those affected, as an organization EA for Jews isn’t funded by FTX Future Fund or otherwise connected to FTX. We don’t expect our work will be impacted.”
Even if Schifman and Azari are right that their movement is robust enough to withstand the downfall of a leading evangelist, a debate remains about what impact E.A. can or should have on philanthropy itself.
Andres Spokoiny, president and CEO of the Jewish Funders Network, wrote about the question with skepticism in an article published more than two years ago. He argued against “uncritically importing the values and assumptions” of effective altruists, whose emphasis on the “cold light of reason” struck him as detached from human nature.
In a recent interview, Spokoiny echoed similar concerns, noting that applying pure rationality to all charitable giving would mean the end of cherished programs such as PJ Library, which supplies children’s books for free to Jewish families, that may not directly save lives but do contribute to a community’s culture and sense of identity.
He also worries that too strong a focus on evidence of impact would steer money away from new ideas.
“Risky, creative ideas don’t tend to emerge from rational needs assessments,” he said. “It requires a transformative vision that goes beyond that.”
But Spokoiny also sounded more open to E.A. and said that as long as it does not try to replace traditional modes of philanthropy, it could be a useful tool of analysis for donors.
“If donors want to apply some of E.A. principles to their work, I’d say that is a good idea,” he said. “I am still waiting to see if this will be a fad or buzzword or something that will be incorporated into the practice of philanthropy.”
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The Jewish friendship that let David Hockney experience ‘dangerous perfection’
Think of the British painter David Hockney, who died Thursday at 88, and you think of color. 1967’s “A Bigger Splash,” almost certainly his most famous work, is a study in blue so profound that it’s nearly synesthetic: The pool is such a saturated cool that you can feel the water lap your feet, and the sky so rich with California sunlight that your shoulders burn. When Hockney turned more toward landscapes in later years, trees came in every color of the rainbow — here a pink trunk, there a purple — and roads were streaked salmon and teal.
Which makes it stranger that one of the works of his that I find most evocative has no color at all. It’s a 1975 pen and ink drawing of the American Jewish artist R.B. Kitaj, one of Hockney’s dearest friends, sitting on a bench outside an art school in Vienna.
Kitaj, head propped in his hand, looks out toward the left side of the page. His face is the lone area of detail in a scene thrown together with brisk, expressive lines. There is a sense of place around him, but that place is in the act of disappearing. As the scene spreads to the right and lower edges of the page — the areas that would fall outside Kitaj’s line of sight — it ceases to exist. Kitaj’s bench is slatted, rounded and real, but the bench abutting it is depicted in a few brief strokes. The buildings and street are sketched with light attention within what seems to be Kitaj’s periphery line, and are nonexistent beyond it.
The picture is a study of a man in deep focus. Hockney draws Kitaj’s head — and by inference, everything within it — as real and lifelike. But beyond the scope of Kitaj’s vision — the material the world presents him, possibly to be made into art — Hockney shows his surroundings as being valuable only as perspective lines, helping to situate the subject in space.
To be caught thinking is a vulnerable experience. To have someone restore your sense of your own physical self is a shock. By sketching Kitaj in his moment of remove, Hockney gave a renowned and somewhat glamorous friendship a sense of life. And he gave a sense of life, too, to the thing that made his own art so attractive: the impression of a rare and gorgeous intensity of vision, one that could draw a viewer’s attention so completely that it seemed what was on the canvas was the only real thing on earth.
In his drawing of Kitaj, the line is blurred between his subject’s concentration and his own. Is it really that Kitaj is so immersed in the act of seeing — or that Hockney is, his gaze so rapt upon his friend as to make him able to capture, briefly, what it was like to see through Kitaj’s eyes?
From the first days of their friendship at the Royal College of Art, Hockney and Kitaj existed on two planes for one another: human and artistic. As each worked to find the right way to reflect their own humanity in their art, their concepts of both themselves and their work influenced one another. “I was painting about my Jews and my books and Hockney was just coming out of the closet, so I said paint that,” Kitaj once said. And another time: “He switched to his gay culture as I began on my Jewish culture in its first forms.”
When Kitaj married the painter Sandra Fisher in 1983 — after Hockney introduced them in the 1970s — Hockney was his best man. “Those orthodox Rabbis had never seen such a gang under the chuppa,” Hockney told 032c magazine in 2025. At that moment, he said, “life for me had reached a dangerous perfection.”
A “dangerous perfection.” What did that mean? I see a glimpse of the answer in Hockney’s drawing of Kitaj — a sense of connection so complete as to threaten the boundaries of selfhood. At Kitaj’s wedding, Hockney experienced that threat as a kind of transcendence: Look, how wonderful being alive among other people can be. The experience captured in his drawing of Kitaj is different, but related. It’s that of a kind of looking, and seeing, that briefly gives total knowledge.
That kind of completeness is one of the aims of friendship, and also of art. There will be much to miss about Hockney, an artist who was easy to love. But the rare experience of absolute immersion that his best work gave its viewers may have made, out of all he accomplished, the biggest splash.
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Aristotle, Jewish ethics and the vexing case of Graham Platner
In last Tuesday’s Democratic Senate primary in Maine, nearly three quarters of voters decided that Graham Platner — Iraq War veteran, oysterman, Reddit misogynist and SS tattoo bearer — was their best hope to defeat the Republican incumbent, Susan Collins, come November. While the result was wildly cheered by his supporters, other Democrats and independents were left deeply uneasy.
There are good reasons, philosophical no less than political, for this disquiet. For some Democrats, the winning approach to the election is not necessarily one that leads to victory, but instead one that leads from virtue.
Much attention has been given to the political issues raised by Platner’s candidacy. His embrace of economic populism and excoriation of our country’s oligarchy, his denunciation of forever wars and defense of the common man were and remain compelling stances. That Platner speaks his own mind, and does so simply but rarely simplistically, rather than from a script bolted together by handlers, is clearly a plus as well.
But the matter of his character also raises a serious ethical issue not just for Platner, but also for those who voted for him this spring and plan to do so again this fall. It is less a matter of achieving a good result, than of affirming the good itself.
Moral philosophy comes in three flavors: consequentialism, deontology, and virtue ethics. For reasons of space, let’s focus on the first and last. As the name suggests, consequentialism focuses not on the means but instead on the ends. But this does not mean, as some think, that any end can justify any means. Instead, philosophical consequentialists argue that acts must be judged by a simple measure: seeking the greatest good at the least moral cost.
For a hypothetical example, say I have a student who is floundering in one of my classes. They are doing their best, but for various reasons their best will probably not help them avoid a failing grade. Afraid to disappoint or depress the student, I allow them to continue in the class. Consequently, the student sinks rather than swims by semester’s end. Or, instead, I can sit down with the student earlier in the semester and suggest that they withdraw today and try again a later day when they are better prepared. The result is the least cruel and most good: some suffering in the short term rather than greater suffering in the long run.
Yet, consequentialism can be complicated. Consider the election of John Fetterman to the Senate in 2022. Faced by the prospect of voting for the Republican candidate, Democrats and independents gave Fetterman the winning margin despite a stroke he suffered during the campaign, one that raised serious questions about his capacity to hold the office. For reasons that are hard to parse, Fetterman has since broken with his fellow Democrats on several vital issues.
Rather than realizing the greater good, some Pennsylvania voters may now realize their reasoning was misplaced.
This brings us to virtue ethics, which is now enjoying a second wind among moral philosophers. Inspired by Aristotle’s Nicomachean Ethics, virtue ethicists are less concerned with actions than they are with character. As the philosopher Todd May writes in his book The Decent Life, the key question for consequentialists (and deontologists) is “How should I act?” But for those who promote virtue ethics, the question is “How should I live?”
By this, they mean what Aristotle seems to have meant: how can we live a happy or flourishing life? The answer is by living that life in accord with virtue.
Simply put, virtues are those traits of character — think bravery and constancy, sagacity and generosity—crucial to human flourishing. And to flourish as humans requires a deep disposition to see and feel, choose and respond to the world and others in ways that align with those virtues. In the words of the late Alasdair MacIntyre, the philosopher who reintroduced virtue ethics to modern readers, “The exercise of the virtues is itself a crucial component of the good life for man.”
Inevitably, just as with the other ethical theories, there are problems with virtue ethics. But there are also advantages, principally that it seeks to build character rather than build a calculus of the highest good. This brings us back to Graham Platner. What is at issue with his campaign is not just the character of the candidate, but the character of the nation we wish to realize. The unavoidable question is not whether the ends justifies the means, but whether the means justifies the end—in this case, a nation dedicated not to winning a Senate majority, but to one dedicated to reversing the waning of virtue. Even if this means giving Susan Collins 6 more years.
Modern Jewish thinkers find ties between pagan and Jewish ethics. Yonatan Brafman, who teaches at the Jewish Theological Seminary, points to fascinating parallels between the writings of Aristotle and the medieval philosopher Moses Maimonides. The latter, Brafman suggests, sought various ways to encourage the practice of generosity. “Fulfilling the commandment of matanot le-’evyonim (gifts to the poor) and even prioritizing it over other commandments both expresses and fosters the virtue of generosity,” Brafman writes. “Moreover, in Maimonides’ view, this virtue is central to human flourishing. Generosity enables an individual to achieve divine joy.”
Of course, the exercise of generosity should apply to Platner, a man who insists that he has changed. Come November, we will learn whether this is true for our nation. As for Platner, who insists he has changed, it may take much longer for all of us to know.
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What does it say that Gwyneth Paltrow is advertising luxury Israeli real estate?
What does Gwyneth Paltrow have to do with a new luxury apartment building in Tel Aviv suburb Herzliya?
Not much, it seems, judging from a new ad that dropped this week. It features Paltrow going on a morning jog in the city — New York City, that is. She wakes up, voices some pat complaints about why “mornings have to be so early” and how her “coffee needs a coffee,” before she heads to Central Park. She comes home, showers, then asks her driver to take her to 51 Park.
Her driver asks if she means New York. “Herzliya, Israel,” she clarifies, smiling into the camera, as though the black SUV can drive across the ocean.
The ad makes so little sense that my first instinct was to think that it must be some sort of AI rendition of Paltrow. But a LinkedIn post about the project, from Gabi Attal, the CEO of the ad agency Why Worry, which made it, says that they did indeed shoot the ad in real life, in New York City, and that Paltrow is the face of the ad campaign behind a luxury apartment building called 51Park in Herzliya.
51Park is the name — though seemingly not the address — of an enormous new apartment complex that does not appear to exist yet; the website for the building is written in future tense. In renderings, two 51-story glossy towers, with — depending on which part of the website you read — either 636 or 733 apartments total, shine over a park. The neighborhood, it promises, is about to become the beating heart of Herzliya, bounded by highways, the light rail and Herzliya Park.
Paltrow, who is Jewish, has hawked a lot of weird products in her time — vagina-scented candles, anyone? And in some ways, the luxury building makes sense as a product for the actress, who has often flaunted her wealthy lifestyle. But everything else about the 51Park campaign places it back into Paltrow’s stranger offerings.
First off, of course, is the simple setting of the ad, which is nowhere near the apartment building Paltrow is lending her face to.
“To bring this architectural masterpiece to the Israeli audience, we needed a figure who effortlessly embodies international elegance, a premium lifestyle and uncompromising quality,” Attal wrote in the LinkedIn post about the ad.
No one behind the ad responded to my questions about how Paltrow was selected except the director’s agent, Tal Nathan, who said that he couldn’t comment beyond saying the actress “looks absolutely fantastic.” Still, Paltrow certainly embodies a certain kind of “premium lifestyle” — her lifestyle brand, Goop (tagline: “beauty as wellness”), sells such wealth signifiers as a $425 black tank top and a $55 “sex oil,” and also partners with other luxury brands to market expensive jewelry, clothing, and wellness accessories via Paltrow’s own website as “Gwyneth’s picks.” (These include a $225 “eyelift bioremodeling peptide matrix” and a cream for “mindfulness and intuition.”)
The actress has made her name, at least since her Oscar win in 1999, by defining an ideal of minimalist, luxurious perfection — one with little care for qualities like accessibility, approachability or reality. (She had to pay a fine after Goop sold bespoke jade eggs promising questionable health benefits for one’s “yoni.”) In fact, part of her allure is her lack of those values. Her aesthetic seeks to soar above plebian concerns like pragmatism or cost. Who cares if that $491 pewter cocktail strainer requires regular polishing to maintain its silver sheen? It’s covetable. Similarly, who cares where your luxury building is, the 51Park ad seems to say; the important part is the luxury.
Still, it seems odd to market the building to Israelis via an ad filmed in New York City, in English. Sure, New York might signify wealth and luxury in the international market. But the ad doesn’t highlight the amenities 51Park actually offers, such as proximity to Herzliya Park; it shows Paltrow in a luxury apartment in New York with convenient access to a different, and more famous, park: Central Park.
Instead, it feels as though the ad is directed at Americans, selling the idea that New York City and Herzliya are the same. That’s patently absurd though — even if we were to equate Tel Aviv and NYC, which are really not very similar outside of being their respective countries’ most cosmopolitan cities, Herzliya is neither; it’s a separate, much smaller city. Which means Herzliya is, at best, Hoboken. Perhaps that’s why Paltrow didn’t even bother flying to Israel to film the ad.
Marketing an Israeli home to Americans, however, is a controversial proposition. Over the past couple of years, Israeli companies selling homes and land to Jewish Americans, often at fairs held in synagogues, have been a target for protests. Sure, Herzliya is not in the West Bank. But for an actor to wade into obvious controversy like this, especially when she has a new major project coming up — starring as Belle Burden in an adaptation of the heiress’ best-selling memoir Strangers — is a confusing choice.
The ad was reposted by viral celebrity gossip account PopBase, leading to thousands of retweets and comments accusing her of supporting, as many commenters put it, “gwynocide.” Others said it was tone deaf to market luxury apartment buildings only a few hundred miles from razed apartments in Gaza, and compared her to the Nazi wife who enjoys her garden outside Auschwitz in the Oscar-winning film The Zone of Interest.
Yet, in the ad, Paltrow seems blissfully unaware of all that, or at least doesn’t betray the slightest political statement. It’s not the first time Paltrow has been impressively out of step with public opinion — for example, saying that being a mother while working on movie sets is harder than being a “regular” working mother who is not extremely wealthy and famous, or that she would rather die than let her child eat a “Cup-a-Soup” and would rather do crack than eat cheese out of a tin.
Paltrow’s serene smile in the ad implies she can just float above the political realities tied to Israel without touching them. The idea that one can move to Israel and live a life indistinguishable from the one you once had on Park Ave in NYC, is fundamentally a political statement, of course; not everyone has that freedom of movement, whether due to financial or political realities. But Paltrow has not responded to criticism online or to journalists reaching out to ask what she meant to say with the ad. Though she voiced support for the hostages after Oct. 7, she hasn’t implied that her ad for 51Park is any kind of statement. In fact, she’s carefully avoided making one.
Instead, Paltrow — as is so often the case with the actress famed for her snobbery — has demonstrated that she is not as interested in Israel, Gaza, the war, or Judaism as she is in the disembodied ideal of luxury. As she once said, she “can’t possibly pretend to be someone who makes $25,000 a year.” The rest isn’t important; she can ignore it.
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