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The Conservative movement youth group was already struggling. Then came COVID.
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
(JTA) — Weeks before United Synagogue Youth’s International Convention in December 2021, Alexa Johnson picked out some of the exciting seminars she wanted to attend. It would be her first big USY event and the current high school sophomore was excited to visit Washington, D.C. from her home in Los Angeles.
But then the Omicron variant hit and the event was canceled. She was disappointed but figured she would go the following year. Then she learned that there would be no 2022 convention and she started questioning her affiliation with the national organization. Why should she stay affiliated with the Conservative movement youth group if they failed to provide her with engaging programming?
“I just feel there really hasn’t been enough programming as a whole,” said Johnson, who was looking forward to meeting other Conservative Jewish teens like her. Overall the programming dissatisfaction from her and other members of the 35-person chapter at Pasadena Jewish Temple and Center started after the pandemic. “We just feel like it’s really hard to get people involved because there isn’t much programming at a regional or international level that people want to go to or look fun to them,” said Johnson.
United Synagogue Youth serves almost 8,250 Jewish youth from 3rd to 12th grade as the primary Conservative youth group since its founding in 1951. Through local, regional and international events, generations of Jews have participated in USY, but for some, this may be the end of the road for their involvement.
For decades now, Conservative Judaism has seen their numbers fall as members flock to other denominations like Reform and the United States becomes increasingly less religious. In the 1950s and 1960s, Conservative Judaism — which, despite its name, is a centrist movement between more liberal Reform and the traditionalist Orthodoxy — was the largest Jewish denomination. Now, only 15% of American Jews identify as Conservative, according to the Pew Research Center.
With Conservative numbers on the decline, United Synagogue Youth is struggling to stay on its feet. Julie Marder, the interim senior director of teen engagement, was open about the organization’s membership struggles. “Coming out of the pandemic, numbers just weren’t where they used to be,” Marder said. “They were lower than we can continue to sustain.”
While the membership decline predated the pandemic, COVID undid a lot of their work to gain back members.
Stacey Glazer, associate director of synagogue support, who also oversees the southwest region of USY, said that the southwest region was successfully building up their membership pre-pandemic, but once COVID hit, the region’s progress was erased.
A staff shortage also led to reduced international and regional programming across the organization. As of publication, there were seven events listed for the 15 regions.
The challenges the staff face turn into frustration and disappointment for the teenage members.
Dan Lehavi, a high school senior who serves on the USY board of his Los Angeles synagogue and on the Far West Regional General Board, witnesses the changes firsthand. He said in 2018 and 2019, his region filled a banquet hall for the annual regional convention, but coming back after the pandemic, the group could fit into a much smaller room. “They did their best to make it a memorable weekend as possible, but it just doesn’t have the same energy when there are so few people,” said Lehavi.
As someone who has grown up with USY, Lehavi is disappointed by the decline in attendance and engagement. “It’s just really sad,” Lehavi said. “Generally, I think that USY has been an invaluable resource for the Conservative movement as a whole. I hope that the future of the Conservative movement is a lot brighter than the present.”
Despite serving a large Jewish community spanning across southern California, Hawaii, Arizona, Nevada, and more, the region did not organize many region-wide events. During the last school year, Far West offered five events, including a regional dance that was canceled due to low registration. This year, Far West is currently only offering one regional event, in partnership with the Southwestern region. The region hopes to announce another region-wide event later in the year.
“It has just made our chapter not feel like a USY chapter,” said Samuel Svonkin, a member of Far West USY from Los Angeles. “I don’t feel like we have any connection to USY itself.” Svonkin said that regional programming lacks a pull for his fellow members and the association with USY doesn’t attract teens.
Svonkin has been a member of USY since he was 13. He grew up with teens at his synagogue going to USY events and making friends and great memories. Now, he feels like his generation is being ignored. “I feel like they’re not focusing on what their youth want. And they’re instead trying to make something that works well for them. I think they’re struggling as a result of their own incompetence of looking at what teens actually want,” he said.
USY staff acknowledge that there are fewer events overall but say they are working to improve the teen experience. Glazer, associate director of synagogue support, who also oversees the southwest region of USY, suggests that Svonkin reach out to a local staff person. “If we don’t, we don’t hear from the teens —which, at the end of the day, this is who we’re here to serve — then it’s hard to know what they want,” she said.
In previous years, USY’s Marder said, there was no need to heavily advertise regional and international events; teens would just attend with their synagogues naturally. But now, “We can’t just build a regional convention and assume that people are going to come because we created it. We need to take a step back and start doing more local programming and support the chapters and help them build. Then we can build the bigger programs,” said Marder. Attracting more attendees is not an easy fix, but Marder and the rest of USY are working to build the best programs that they can create.
As they continue to regroup, USY is working towards supporting congregations in teen engagement and rebuilding the pipeline to USY. “That means redesigning and rethinking how we are running our regional and international programs to build up to the large programs that we once had,” Marder said. “We want to do it with excellence. To not just throw a program out there to throw out a program. That we are creati
This year, in place of an international convention, USY offered three different summits: a Heschel Summit at the Jewish Theological Seminary in New York City, a Civil Rights Journey based in Alabama and Georgia, and a Teen Climate Activism Retreat set in Maryland. Stacey Glazer wants USY’s events like these summits to focus on what young Jewish teens are interested in, whether that is religion or social justice.
Teens from Pinwheel USY, the Pacific Northwest Region of the Conservative movement youth group, attend an event in July 2022. (Via Facebook)
In addition to these three retreats, USY planned on hosting a Teen Leadership Summit in Denver, but the event was canceled. Glazer did not have an answer as to why the summit was canceled.
Focusing on what teens are interested in proved to be successful for USY. Last December, the official Instagram account reported that the Civil Rights Journey only had seven spots left, four days before the registration deadline. Moreover, over 1,200 teens participated in regional or international programming, according to an Instagram post summarizing some of USY’s successes in the second half of 2022.
On top of rethinking the way USY creates programs, last year, USY also cut membership fees for its individual members, a cost that was absorbed by the synagogue. Synagogues now pay just one fee to have all of its members be associated with the national organization. “I think we had some pretty good success with [cutting fees] this year,” Marder said. USY would not provide specifics to JTA but did say the organization is not losing money because of the pay structure change.
At the end of United Synagogue of Conservative Judaism’s fiscal year in 2022, the parent organization of USY reported that they collected a little over $6.3 million in membership dues, around a $45,000 increase from 2021. But that is still a drop from 2019, when United Synagogue collected over $7 million dollars in membership fees. Despite a recent increase in collected membership fees, the organization did see a stark decline in membership fees between 2019 and 2022, according to published figures.
Nevertheless, Glazer provided statistics that show membership growing. In March of 2018, USY recorded 5,138 members from 3rd grade to 12th grade. In June of 2020, USY recorded 4,408 members across those same demographics. From 2020 to their members now, they recorded an increase of about 3800 members as they now record having over 8,200 members.
Membership numbers are on the rise, but USY is having struggles with staff shortages, a large cause of reduced programming. Marder said that of the 12 regional staff members, only eight work full-time. With 15 active regions, supporting each region equally is a challenge. For regional overnight events this year, many nearby regions combined their events so more attention from staff and youth leaders could be put into the events.
Rather than hiring more staff, Stacey Glazer said that the organization wanted to work with the staff they have and “maybe come up with a new structure where we’re using each of our employees to the best benefit to USY as a whole,” said Glazer. She also said that the lack of staff is not because of financial pressures, but because they are working on restructuring the ways they function as a staff. And Glazer acknowledged that they will eventually need to hire more staff.
Additionally, Marder said that there are fewer full-time chapter directors at synagogues. During the pandemic, when Jewish organizations like synagogues were cutting staff, youth departments were heavily affected. Marder said that synagogues with chapter directors task them with other youth-related jobs as well.
The time USY is taking to rebuild may be causing the Far West region to struggle, but not all regions are dragging behind. Sigal Judd, a teen member of the Central Region — which encompasses parts of Indiana, Ohio, Kentucky, Michigan, Western Pennsylvania and West Virginia — was excited about the current status and future of her region. “We have really grown in the past few years and have had many more events to keep the people coming,” said Judd.
For Jewish teenagers who do not attend Jewish high schools, finding connections with other Jewish youth can be hard. Judd is grateful for the relationships USY gives her. “I am lucky to have these friendships from [Central Region USY] and a pen pal from the Far West region. I love being a part of the Jewish community through USY and growing my Jewish identity surrounded by kids like me,” she said.
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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