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‘There was no time to sleep’: 4 Jews reflect on a year of helping Ukrainians at war
(JTA) — In the months after Russian tanks rolled into her country last February, the music largely stopped for Elizaveta Sherstuk.
The founder of a Jewish choral ensemble called Aviv in her hometown of Sumy, in the northeastern flank of Ukraine, Sherstuk had to put singing aside in favor of her day job and personal mission: delivering aid to Jews in Sumy.
“There was no time to sleep,” Sherstuk recalled to the Jewish Telegraphic Agency recently. “All my team members worked the same, 24/7.”
A year later, Sherstuk is still hustling as the Sumy director of Hesed, a network of welfare centers serving needy Jews in the former Soviet bloc. But she has also begun teaching music classes again, too — with performances sometimes held in bomb shelters.
Catch up on all of JTA’s Ukraine war coverage from the last year here.
Sherstuk’s story reflects the ways that Russia’s war on Ukraine has affected Jews in Ukraine and beyond. The conflict has killed hundreds of thousands, left even more in peril and fundamentally altered the landscape and population of Ukraine, forcing millions to flee as refugees.
But the war has also mobilized the networks of Jewish aid and welfare groups across Europe, leading to a Jewish organizational response on a massive scale not seen in decades. And Ukrainian Jews who have remained in the country have recalibrated their lives and communities for wartime.
Here are four stories about Jews who stepped in and stepped up to help, and a taste of the on-the-ground situations they found themselves in.
‘I was needed there’
Enrique Ginzburg, second from right, is shown with Ukrainian doctors in Lviv. (Courtesy of Ginzburg)
Since nearly drowning at 23, Dr. Enrique Ginzburg has felt he “had to pay back” for the extra years of life he was granted.
Now 65, the professor of surgery at the University of Miami’s Miller School of Medicine and its trauma division has lent his critical care expertise in Haiti, Argentina, Kurdistan and Iraq, in various emergency situations. But until last year, he had never been to a war zone.
The Cuba native felt drawn to Ukraine because his grandfather is from Kyiv, while his grandmother is from nearby eastern Poland. So early on in the conflict, he called Dr. Aaron Epstein, an old friend and the founder of the nonprofit Global Surgical and Medical Supply Group.
“Get yourself a flak jacket, a helmet, a gas mask and come on over,” Ginzburg said Epstein told him.
He has been to Ukraine twice under the nonprofit’s auspices, last April and July. Ginzburg’s explanation for why he flew across the world to put himself in danger: “I was needed,” he said.
His base was an emergency hospital in Lviv, a city located west enough that it became a major refugee hub. He consulted with front-line Ukrainian physicians, many of them young and inexperienced, and hospital administrators, watching the doctors in action. He also visited patients in hospital wards and helped to treat gunshot wounds and assorted combat injuries.
Ginzburg’s bags were packed with meaningful supplies. Some had been requested by his Ukrainian colleagues for medical use, mostly specialized catheters. But he also brought tefillin, the phylacteries used by Jews in their morning prayers. Ginzburg, who studied in a yeshiva while young but no longer considers himself Orthodox, wrapped them every day while in Ukraine.
Even though Lviv was far from the fighting, he could hear air raid sirens and the explosion of the Russian missiles, sometimes feeling the earth shake. When intelligence reports warned Ginzburg’s medical team of impending missile attacks, they sought refuge in safe houses.
“Today,” he told the Miami Herald last June, “I was calling my life insurance [company] because I have young sons and my wife, so I’m trying to make sure I have good coverage.”
By the end of his trips, Ginzburg lost count of the number of doctors he helped train and the number of patients he saw. “I’m sure it’s hundreds.” He plans to make a third trip sometime this year.
‘This is our new reality’
Karina Sokolowska is the director of the American Jewish Joint Distribution Committee’s activities in Poland. (Courtesy of the JDC)
As the director of the JDC, or the American Jewish Joint Distribution Committee, in Poland, Karina Sokolowska has heard countless harrowing stories over the past year. But one sticks out in her memory.
It involved an elderly Ukrainian couple she met at the Poland-Ukraine border in late spring. The husband was in a wheelchair, and Sokolowska helped push him — back towards Ukraine. They had spent three months in a shelter in Poland but eventually “realized we cannot go looking for jobs, we cannot restart our lives. We are too old,” the woman said.
“If they are to die, they’d rather die back home,” Sokolowska said. “It’s a story of hopelessness. They are so vulnerable.”
Last year, about 8 million Ukrainian refugees made their way to Poland, the bordering country that accepted the most refugees. Early on in the conflict, Sokolowska contacted and visited Jewish communities throughout Poland, investigating the availability of places where the soon-to-be-homeless refugees could be housed. She also traveled to some of the border crossings where the Ukrainians entered, to arrange transportation to venues in Poland and to oversee the conditions in which the refugees would begin their new lives.
Later she would help with, among other things: arranging legal advice for the people who arrived with few identification documents; lining up medical care and drugs; finding them short- and long-term housing; connecting them to psychological counseling; providing kosher meals; and even caring for the refugees’ pets (“dogs and cats with no documents”).
According to JDC statistics, the organization “provided essential supplies and care” to 43,000 Jews in Ukraine and “aided 22,000+ people” there with “winter survival needs … more than double the amount served in previous years.” The welfare organization also claimed to provide “life-saving services” to more than 40,000 refugees in Poland, Moldova, Romania, Hungary, Bulgaria and other European locations. It also helped evacuate about 13,000 Jews from Ukraine. (Israeli Foreign Minister Eli Cohen recently said 15,000 Ukrainian Jews in total have immigrated to Israel since the start of the war.)
Karina Sokolowska, JDC director for Poland and Scandinavia sits in her office down the hall from a hotline room, in early March 2022. (Toby Axelrod)
At the height of the refugee flood, Sokolowska said her monthly JDC budget ballooned to more than what she previously spent in an entire year. Her office went from having a few employees to over 20. The amount of sleep she got decreased in tandem; she started taking sleeping pills to get rest when she could.
“This is our new reality” in Poland, she says of the JDC work with Ukrainian refugees. “This is our life now.”
Sokolowska, the granddaughter of Yiddish-speaking Holocaust survivors, became active in Jewish life during college, when a classmate heard her pronouncing some German words with a Yiddish accent and persuaded her to lead the Polish Union of Jewish Students. As JDC director for Scandinavian countries in addition to Poland, she typically organizes educational conferences and helps Jewish families learn about traditions they had not learned while growing up in the communist era.
Today, her sense of optimism has been ground down.
“Everything changed when war came to Ukraine — there is less hope,” Sokolowska said. “It’s a totally new everything. Every aspect of our life changed. Our hope for this to be over soon is going down, down, down. Nothing will change.”
‘It could [have been] me’
Tom and Darlynn Fellman volunteered in Krakow in October 2022. (Courtesy of Tom Fellman)
Sometime in the late 1890s, Harry Fellman, about 20 years old, left his home in Ukraine. According to family legend, he was a sharpshooter in the Ukrainian army and was about to be sent into active combat. Instead, he emigrated to the United States and settled in Omaha, Nebraska, where he became a peddler.
His grandson Tom Fellman — whose middle name is Harry — doesn’t know all the 120-year-old details, but he knows that he is grateful that Harry Fellman decided to leave Ukraine when he did.
“It could [have been] me, if my grandparents had not left when they did,” said Fellman, a successful real estate developer and philanthropist in Omaha.
In October, at 78 years old, Fellman made the reverse trip across the Atlantic to pitch in to the relief effort. He also wanted to pay what he sees as a debt to the memory of his late grandfather and to help the current generation of Ukrainian Jews.
He and his wife Darlynn served as volunteers for a week at the Krakow Jewish community center, joining hundreds (possibly thousands) of volunteers from overseas who have gone to Poland and the other nations in the region over the last year to participate in humanitarian programs on behalf of the millions of Ukrainian refugees. Fellman worked nine hours a day with a half-dozen fellow foreign volunteers in the basement of the community center, transferring the contents of “big, big” sacks of items like potatoes and sugar into small containers to be distributed to refugees in the building’s first-floor food pantry. His wife spent her time in an art therapy program that was set up for the refugee mothers and children to raise their spirits.
Fellman is “not particularly religious” but supports “anything Jewish.” In 1986, he accompanied a rescue mission plane of Soviet Jews headed to Israel. “It was the most rewarding experience of my life,” he recalled.
Fellman says he plans to return to Poland, in June, for the JCC’s annual fundraising bike ride from Auschwitz to Krakow.
What did his friends think of his septuagenarian volunteer stint? “They thought it was cool,” he said. “But none of them are going too.”
‘Everything was a risk’
Elizaveta Sherstuk runs a branch of Hesed, a network of welfare centers, in Sumy, Ukraine. (Courtesy of Sherstuk)
Sherstuk’s parents would have sent their daughter to a Jewish school in her early years if they had had the option. But Jewish education was not permitted In Sumy during the final years of communist rule in the Soviet republic. Sherstuk was exposed to Jewish life only at home.
Her parents infused her with a Jewish identity, she said, and her grandparents used to talk and sing songs in Yiddish. That inspired Sherstuk’s first career as a singer and a music teacher, during which she founded Aviv and took it on tour throughout the region singing traditional Jewish songs. Later, she became the director of Sumy’s branch of the JDC-funded Hesed network.
Sumy, an industrial city with a population of 300,000 before the war situated only 30 miles from the Russian border, was one of Russia’s first targets. In the days before the pending invasion, Sherstuk stockpiled food, which was certain to become scarce in case of war, and arranged bus transportation to safer parts of the country for hundreds of vulnerable civilians, mostly the elderly and disabled. The bus plan fell through for safety issues.
As the bombing started, it became dangerous for members of the local 1,000-member Jewish community, many of them elderly, to venture outside of their apartments. Sherstuk, working out of a bomb shelter, assisted by a Hesed network of volunteers, coordinated food and medicine deliveries.
The situation grew more dire, and she coordinated the Jewish community’s participation in a brief humanitarian corridor evacuation of vulnerable civilians that the Russians permitted. She communicated with Sumy residents mostly by smartphones provided by the JDC — the Russian attacks had cut the landlines — and accompanied the busloads of Sumy Jews to western Ukraine. Some of them eventually moved on to Israel, Germany, or other nearby countries, she said.
Sherstuk stayed in western Ukraine for a while (“The humanitarian corridors are only for one-way trips,” she noted), moving from place to place, keeping in touch with the Jews of Sumy and waiting for Ukraine’s army to make the trip back safe. But Sumy, like many Ukrainian cities, has come under frequent Russian rocket attack.
“Everything was a risk,” she said. “We were following whatever our hearts told us to do. We had to save people. I was the one who had to do it.”
Last May, Sherstuk was among 12 men and women (and the sole one from the Diaspora) who lit a torch at the start of Israel’s Independence Day in a government ceremony on Mount Herzl. During two weeks in Israel, she spent some time with members of her family, and held a series of meetings with JDC officials, government ministers and donors. “It was not a vacation,” she said.
After going back to Sumy, at the suggestions of her choral group members and fellow Sumy residents, she organized concerts in Hebrew, Yiddish, Ukrainian and Russian — some in person, some in a bomb shelter in the city’s central square, some online. She has now resumed her music classes, too, and it has all boosted morale. “I [teach] all the time,” she said.
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The post ‘There was no time to sleep’: 4 Jews reflect on a year of helping Ukrainians at war appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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