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This Jewish family is betting the farm on Thanksgiving turkeys like bubbe cooked
NARVON, PA – A thick, rolling gobble fills the barn in Lancaster County, Pennsylvania as several hundred turkeys stand shoulder to shoulder, shifting in waves like a loud, feathered mob.
They don’t know it, but they’re part of a gamble — one that could reshape the kosher poultry business in America. The question is: Will enough people want a Thanksgiving turkey, at a price between $140 and $400, that tastes like bubbe’s did?
Supermarket poultry has become a fixture of the Jewish kitchen — easy to find, easy to cook, easy to forget. As organic and ethically raised meats gain traction across the country, many kosher families are still left with factory-farmed options that claim tradition but taste like compromise.
This flock belongs to Chosen Farms, a kosher heritage poultry startup run by Yadidya and Miriam Greenberg, a husband-and-wife team who split their work between two states: turkeys here in Lancaster County with help from an Amish farmer, and chickens on 30 acres in Pemberton, New Jersey.
Once the turkeys reach market weight, they begin a Thanksgiving relay — first to a kosher processor in upstate New York, then to Pemberton to be frozen and packed. Labels come off the printer like boarding passes, rattling out destinations: California. Colorado. Florida. Nevada. New York. Orders pile up like suitcases in an airport the day before the holiday.
These are heritage birds — the kind that existed before industrial farming redesigned poultry around speed and uniformity. They come from older bloodlines that could walk, flap their wings and develop muscle over time. Today’s supermarket birds are bred to grow fat fast, their skin stretched thin over rapidly expanding bodies. They arrive like something delivered by algorithm. Heritage birds arrive with history.
The turkeys live twice as long as their grocery store counterparts. They keep the genetics, and much of the flavor, of the past. If you want your chicken soup to taste like your bubbe’s version, you start with one of these.
As a teenager, Miriam volunteered on farms in Maryland and later trained as a classical chef in New York. She speaks about modern poultry with the bluntness of someone who has tasted too much of it. “They neutered all the flavors. It just tastes like mush,” she said.
Heritage birds, she insists, give you something more flavorful. “It’s like tasting butter after a lifetime of margarine.”
Heritage breeds and Hanukkah goose
Miriam isn’t the only one making the case for flavor. Gidon van Emden, CEO of Kol Foods, which specializes in kosher grass-fed beef, lamb and pasture-raised chicken, has seen growing curiosity about heritage breeds in the kosher market. Consumers tell him the difference is noticeable immediately.
Van Emden believes the kosher market is hungry — not just for cleaner food, but for food that feels intentional. “If you mistreat the animal — bad feed, bad genetics — it’ll taste more watery,” he said.
He and Yadidya go back years. Greenberg taught him how to be a shochet, a butcher. Now, Kol Foods and Chosen Farms are among the few companies trying to expand what kosher poultry can be.
Yadidya bought the Pemberton property in 2022, and soon after married Miriam. The pasture is in the same swath of South Jersey where Holocaust survivors resettled and rebuilt their lives running chicken farms.
These day, in the kitchen, Yadidya boxes frozen turkeys — lining cardboard with insulated wrap, dropping in ice packs and sealing each shipment with a strip of tape. Their sukkah from last month’s holiday still stands in the yard, a reminder that the Jewish calendar doesn’t always make room for farm schedules. Their two-year-old brown herding dog, Peanut Butter, zigzagged between the chickens, nipping at their heels.
Chosen Farms sold its first batch of kosher heritage turkeys last year. It was a modest 20 birds. This year, they tripled that to 60. There’s no marketing budget, no social media campaign. Orders came in online by word of mouth, passed between butchers, rabbis, chefs and families looking for something better than the standard frozen brick with a pop-up timer.
Not all of their orders are for November. Yadidya pried open a freezer and revealed rows of heritage geese. The traditional Ashkenazi “Hanukkah goose” was once a staple dish in Eastern Europe, especially for Jews who couldn’t afford beef. Its rendered fat, known as schmaltz, became the secret weapon for frying latkes.
“We’re one of the only places in the country raising and selling kosher geese,” Yadidya said. Goose requires specialized equipment to pluck, and at $30 a pound, it’s not exactly an impulse buy. But Greenberg said demand returns every winter, a culinary echo of an older Jewish kitchen.
Farm life, Jewish life
Living on a farm doesn’t mean leaving Jewish life behind. The Greenbergs chose Pemberton precisely because it keeps them connected. They’re 30 minutes from Cherry Hill and Lakewood, both home to large Orthodox communities and kosher restaurants. There’s a mikvah nearby, and a daily minyan within a 20-minute drive. “There are farmers who move two hours away from Jewish life and then struggle,” he said. “I didn’t want that life. We paid more to be close.”
Friends drive in to spend Shabbat with them. In the summer, Jewish camping groups pitch tents by the trees. “We’re far enough to have space,” Yadidya said, “but close enough to still feel part of something.”
Chosen Farms isn’t an anomaly. It’s part of a small but growing movement of Jews choosing to make their living in agriculture. The Jewish Farmers Network, which began in 2017, now counts 1,800 farmers across 46 states. Some run educational farms for school trips, but others simply farm. No workshops. No signage. Just soil, livestock and spreadsheets.
“When Jewish people enter agriculture, it often feels like they’re departing from Judaism,” said Shani Mink, the group’s co-founder and executive director. “But we try to show that it can actually be a deeper encounter with it — because at its core, Judaism is agrarian.”
The Greenbergs’ farm still feels young — part vision, part construction site. They’re hoping to add heritage ducks next year, starting with the Silver Appleyard breed, which currently has no kosher supplier. A small curbside farm stand is in the works, where they could sell eggs, meat and Miriam’s sourdough bread.
The Greenbergs, as is their tradition, are hosting Thanksgiving on the farm with visiting family and friends. The turkeys will be their own, of course. Peanut Butter will make his rounds.
In a few days, ovens will preheat. Football games will hum in the background. Parade balloons will float past Macy’s like oversized guests. And somewhere between the gobbling and the grace after meals, one Jewish farm will find out whether a taste from the past still belongs to the future.
The post This Jewish family is betting the farm on Thanksgiving turkeys like bubbe cooked appeared first on The Forward.
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The mayor missed the Israel Day Parade. Many who went didn’t miss him.
(JTA) — The energy was palpable Sunday as thousands packed a dozen blocks of Fifth Avenue waving Israeli flags for New York’s annual Israel Day Parade. Organizers said the turnout was the largest in the event’s six-decade history.
The procession featured its usual mix of Jewish nonprofits, schools and synagogues marching to blaring Israeli music alongside parade floats sponsored by groups including Nefesh B’Nefesh, the UJA Federation of New York and the Maccabiah Games.
But this year’s parade, which was themed “Proud Americans, Proud Zionists,” unfolded amid growing political polarization over Israel and without New York City Mayor Zohran Mamdani, who became the first mayor in decades to skip the event.
For all the criticism Mamdani has received over his campaign pledge not to attend the event, many of those who did turn out told the Jewish Telegraphic Agency they were glad he wasn’t there.
“He doesn’t like us,” said Andrea Roman, who attended the parade wearing an Israeli flag cape and thought it was “good” that Mamdani hadn’t come. “Why should you be some place where you don’t like? He does not promote peace. This promotes peace, but of course he’s not going to be here.”
Jeremy Bell, 39, also said wasn’t bothered by the mayor’s absence – and that there were many more who felt as he did.
“I don’t think that he was really wanted here,” Bell said, adding, “I don’t want to be here with someone who doesn’t believe in our right to exist and obviously associates with people that don’t have our best interests in mind.”
Despite Mamdani’s absence, the event, known as the largest pro-Israel parade in the world, featured a lengthy roster of political officials and lawmakers. New York Gov. Kathy Hochul, New York Attorney General Letitia James, U.S. Senate Minority Leader Chuck Schumer and U.S. Rep. Jerry Nadler were among those in attendance, as were former New York City Mayors Eric Adams and Mike Bloomberg.
NYPD Commissioner Jessica Tisch, who on Thursday said that security preparations for the parade would be “the most extensive” that the NYPD had ever put together, also joined the festivities as an honorary grand marshal.
While many paradegoers said that they never considered staying home because of security concerns, several said they appreciated the presence of thousands of police officers and extensive barricades that blocked the streets surrounding the event.
“We are grateful that tens of thousands of participants and spectators were able to gather safely and proudly in the heart of New York City,” Mitchell Silber, the CEO of the Community Security Initiative, said in a statement. “Today’s success reflects the extraordinary planning, coordination, and professionalism of the NYPD and our law enforcement partners.”
That number was boosted in some cases by participants who said the mayor’s decision to skip the event factored into their own decision to come.
Karene Hermon, 22, said that while previously she would have been more “neutral” about attending, hearing that Mamdani had chosen not to come drove her to “be with my people.”
“I think it sends the wrong message,” Hermon said of the mayor’s refusal to participate. “I think we’re trying to come together, not separate people, regardless of … how you feel about a cause.”
First-time paradegoer Luis Margules travelled to the march from Pennsylvania. He said that he had come because it felt like “a moment to be with Israel.”
“This is my first parade, but I think this year it’s one of the most important ones,” Margules said. “I think the world doesn’t understand the situation with Iran and the Palestinians, and everything is blamed on Israel.”
Ofir Akunis, the consul general of Israel in New York, said in a statement that the parade “delivered a resounding answer to all those who hate Israel.”
“This year’s parade was an unprecedented demonstration of strength by New York’s Jewish community and the people of Israel,” Akunis said. “It sends a clear and unequivocal message: We are here to stay, and we are not going anywhere.”
But not all of the spectators Sunday were there in support.
While there was no large-scale protest visible during the parade, roughly 25 people demonstrated along the route to oppose the inclusion of a record delegation of roughly 10 Israeli Knesset members, including far-right Finance Minister Bezalel Smotrich and two members of National Security Minister Itamar Ben-Gvir’s ultra-nationalist Otzma Yehudit party.
As the delegation passed the demonstration, which was organized by the progressive groups Israelis for Peace and Friends of Standing Together New York, protesters shouted “shame” and “war criminals,” according to Tamar Glezerman, an organizer for Israelis for Peace.
“We were there to protest against the Israeli Knesset delegation, the largest of its size of all of the parades, that sent members of the coalition and the so-called opposition to do hasbara and march victoriously up a New York avenue,” Glezerman told JTA in a phone interview Sunday, using the Hebrew word for public relations.
While the focus of the demonstration centered on opposing the Knesset delegation, Glezerman added that “a parade that very much champions unexamined, unchecked and non-critical support of Israel is perhaps important for people here. It is not good for Israelis. It sure as hell isn’t good for Palestinians.”
Margules, in contrast, said that seeing the Israeli Knesset members pass by had made him feel “proud.”
“It’s good to know that even in these dark times we can still be together without violence, and we can disagree on many things, but we have to agree on something,” Margules said. “We are here because Israel exists.”
This article originally appeared on JTA.org.
The post The mayor missed the Israel Day Parade. Many who went didn’t miss him. appeared first on The Forward.
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NY Democratic stalwarts show support for Israel even as Mamdani skips parade
(JTA) — Hundreds of Jewish leaders and New York politicians gathered early Sunday morning ahead of the annual Israel Day Parade to voice their support for the Jewish state, even as anti-Israel rhetoric has proliferated in elections across the United States.
“I stand before you as a proud Jew and a proud Zionist, and those of us who feel that way can never waver,” Rep. Dan Goldman, who is trailing primary challenger Brad Lander in the polls, said to a chorus of cheers. “It should not be momentous to say that, but unfortunately, in many ways, today it is.”
The annual pre-parade breakfast included a demonstration by New York Gov. Kathy Hochul of state power that will better defend Jewish institutions from anti-Israel protests that critics say have at times veered into antisemitism.
Sitting on stage at a desk flanked by a host of New York elected officials and Jewish nonprofit leaders, Hochul signed a statewide law establishing a 50-foot security “buffer zone” around houses of worship. The legislation is more expansive than a city-level law insulating houses of worship from protests that was passed without New York City Mayor Zohran Mamdani’s signature and was watered down after he expressed concerns about the bill.
Mamdani declined to participate in Sunday’s parade.
“We will not just march today in an act of defiance against those who say we have no right, we’ll also sign legislation that says no, we have the power, we have leaders in government who can make changes happen,” Hochul said.
Hochul, who is running for reelection, was not the only non-Jewish politician to join the pre-parade event hosted by the Met Council, a Jewish-run antipoverty nonprofit. Democratic New York Attorney General Letitia James and Republican Rep. Mike Lawler, both of whom are also running for reelection, spoke at the event.
James vowed that “antisemitism will not be tolerated in the state of New York as long as I am the attorney general.” She added, “It is not just the responsibility of the Jewish community to respond, it requires all of us to respond. To stand shoulder to shoulder, arm in arm with the Jewish community.”
Lawler took aim at antisemitism on the political left and right during his remarks, calling out Tucker Carlson, Marjorie Taylor Greene, Candace Owens and Hasan Piker by name.
“It is imperative, as elected officials, and there are a lot of elected officials in the room today, not just to be here, not just to say that we support a strong U.S.-Israel relationship, not just to speak out against antisemitism, but to root it out, to root it out by exposing the people in our own parties,” Lawler said.
Eric Goldstein, the outgoing CEO of the UJA-Federation of New York, thanked the public officials who showed up for joining in the Israel parade. He stressed, “We need to be open and public at this apolitical gathering to show our love for the one and only Jewish homeland.”
Mamdani’s refusal to participate, in contrast, has drawn condemnation from many Jewish leaders. Goldstein issued a scathing condemnation on Friday, writing in an open letter that the mayor’s absence is “simply the latest in a pattern of demonizing anti-Israel rhetoric and actions that continue to place the Jewish community of New York at greater risk.”
“Mr. Mayor, you cannot close your eyes to the deadly impact of this incendiary rhetoric that is playing out in Jewish communities across the world, from Bondi Beach to Boulder to Washington, D.C.,” Goldstein wrote.
Later Sunday morning, the organizer of the parade said that what really counted was those who did choose to come.
“Let’s give it up for all of our allies and supporters who are here, because that’s what matters, those who actually do show up,” Mark Treyger, the CEO of the Jewish Community Relations Council of New York, which organizes the parade, told the crowd as Jewish leaders and politicians gathered on a podium overlooking the parade route on Fifth Avenue.
“We march because of our unwavering, unflinching connection to the Jewish State of Israel,” he declared.
Senate Minority Leader Chuck Schumer also gave remarks from the podium before politicians including Hochul, James and New York City Council Speaker Julie Menin began marching down Fifth Ave to speakers blaring Israeli music.
“The Jewish people have yearned for a state of Israel, whilst experiencing the constant anxiety of knowing the place where they live could violently expel them at any moment, as happened again and again,” Schumer said. “We cannot, we must not go back to that era. I believe in the State of Israel. I support the State of Israel.”
This article originally appeared on JTA.org.
The post NY Democratic stalwarts show support for Israel even as Mamdani skips parade appeared first on The Forward.
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For the first time, a kosher restaurant has won a Michelin star
(JTA) — As golden confetti rained down around him Thursday, Israeli chef Raz Shabtai broke down in tears and was embraced by his cheering staff.
Moments earlier, a livestreamed Michelin ceremony had announced that his Miami restaurant, Mutra, had become the first kosher restaurant ever awarded a Michelin star, long regarded as the highest honor in the restaurant industry.
“It’s a moment of joy, it’s a moment of pride, it’s a moment of relief, it’s a moment of confirmation,” Shabtai told the Jewish Telegraphic Agency Friday. “It’s not just about Mustra getting that star, but it’s about the entire Jewish community getting that, and I felt a lot of responsibility.”
Shabtai, who has worked in kitchens across New York and Israel, opened Mutra in February 2025, naming the kosher eatery after his Jerusalem-born grandmother whose cooking he said heavily inspires its menu.
“I really like to call the restaurant Jerusalem cuisine versus Mediterranean and Middle Eastern or Israeli or stuff like that, because the flavors that I’m trying to bring to the table, it’s flavors that came from memories and visiting in the market with my grandma,” Shabtai said. “I have to be very loyal to what my grandma fed me.”
A description of Mutra on the Michelin website praised the restaurant’s “show-stopping plate of beets in a pool of ajo blanco and topped with beetroot sorbet” and “signature lamb kebab with smoked aubergine cream and tomato oil.”
“Israeli Chef Raz Shabtai has brought his take on Middle Eastern cuisine to Miami,” the Michelin inspectors wrote. “Named for his grandmother, this is a place where snagging a seat at the chef’s counter is a must.”
The award places Mutra among the world’s most celebrated restaurants and marks a breakthrough for kosher cuisine, which operates under strict dietary rules. For Shabtai, who has kept kosher for more than a decade, the award proved that culinary excellence can thrive under those constraints.
“Kosher is a beautiful spiritual way of me to bond with God, and the limitation that he gave me, but yet to do amazing good food that everybody can eat,” Shabtai said.
The recognition arrived after months of suspense. Shabtai said that Michelin inspectors visited the restaurant several times before sending an email in February requesting information and photos about the establishment, a sign he said alerted them that they were under consideration.
For Noa Figari, Mutra’s director of operations who joined the team after first working as Shabtai’s real estate agent to find the Miami location, the announcement Thursday was a “release.”
“All the hard work that we put has been, you know, validated,” Figari said. “We carry a responsibility not only just for Raz’s cuisine, but for the whole entire Jewish community and kosher world we made history.”
Looking ahead, Shabtai said he hoped the achievement would inspire other kosher chefs.
“Be proud of where you’re coming from, get connected to those roots that you have,” Shabtai said. “Sometimes it’s not going to be a smooth sail. It’s okay, learn how to fix it, but believe in yourself. Don’t ever compromise, and don’t let other people compromise you.”
This article originally appeared on JTA.org.
The post For the first time, a kosher restaurant has won a Michelin star appeared first on The Forward.