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Ukrainian Jewish life has always taken place in Russian. Now a race to translate is underway.
LVIV, Ukraine (JTA) – The rabbis sat around a breakfast table, discussing Russia’s war on the country where they work in a mixture of Yiddish, Hebrew and Russian. They named their hometowns as Lugansk, Lvov and Dnepr, the Russian names for Ukrainian cities that have vaulted into international headlines since Russia invaded Ukraine in February.
Although they were focused on Ukraine’s progress in the fighting, the rabbis uttered not a single word in Ukrainian. How could they? Like the vast majority of Jews in Ukraine, none of them speaks the country’s official language.
Russian has long been the first language for a wide swath of Ukrainians, including the majority of the country’s Jews. But after the Russian invasion, many Ukrainians decided they wanted to speak less Russian and more Ukrainian. Many Jews, similarly horrified by the sight of thousands of Russian soldiers pouring over Ukraine’s borders and wishing to demonstrate their Ukrainian bonafides, have made the same choice — even as it means disrupting a long linguistic tradition.
So when the rabbis’ successors meet for pancakes and sour cream, they will be far more likely to introduce themselves as the rabbis of Luhansk, Lviv and Dnipro, the Ukrainian names for their hometowns that have become the standard in English. They will also likely be able to hand their students and congregants Ukrainian-language versions of central Jewish texts that simply do not exist now.
“Many of my friends say that they are embarrassed to use Russian as a language. They say that we are Ukrainian Jews, and that Russia is a terrorist country fighting us and that we shouldn’t use their language,” said Rabbi Meir Stambler, from Dnipro. “Others say that [Russian president Vladimir] Putin doesn’t own the Russian language. It is an issue.”
He added, “This is something that people are discussing all the time.”
A decade ago, half of Ukrainians said they spoke Russian as their native language. That number has declined to 20%, fueled in part by resentment over Russia’s aggressions in Crimea, a contested region that it annexed by force in 2014. But Jews have remained predominantly Russian-speaking, even in parts of western Ukraine where Ukrainian has long been the dominant language. (Russian and Ukrainian are related linguistically, but their speakers cannot understand each other.)
Russia’s war on Ukraine has Ukrainian Jews playing catchup. Stambler, who heads the Federation of Jewish Communities, a body affiliated with the Hasidic Chabad-Lubavitch movement that operates a network of 36 synagogues around Ukraine, offers a stark prediction: “Within 10 years, every Jew in Ukraine will speak Ukrainian.”
The dominance of Russian among Ukraine’s Jews, who numbered in the tens of thousands before the war, has deep roots.
“The historical trajectory of Jews in what is now Ukraine led them in the 19th century to adopt Russian rather than Ukrainian,” says historian Natan Meir, a professor of Judaic studies at Portland State University. “That was because Ukrainian was perceived as a peasant language that did not have any high culture associated with it, and because there were no economic advantages to adopting Ukrainian at the time.”
Now, the upside of switching to Ukrainian — demonstrating a national allegiance during a time of war — couldn’t be clearer.
“Jews feel quite integrated into Ukrainian society, but a shift, even if it is a gradual shift, to Ukrainian is going to make that more tangible than ever,” Meir said, calling the Russian invasion “absolutely game-changing” for Ukrainian Jews. “They will be perceived even more strongly than they have been as being wholly Ukrainian and part of the fabric of Ukrainian society.”
Most Ukrainian Jews, especially those educated since the collapse of the Soviet Union, can now speak some Ukrainian. But their ability often depends on where they grew up: Many Jews in traditionally Russophone cities such as Odesa, Dnipro or Kharkiv can struggle with the language, while their grandparents often cannot speak it at all.
Books in both Hebrew and Russian sit on a bookshelf at Medzhybizh. (Jacob Judah)
“Not more than 20% were Ukrainian-speaking at home,” says Stambler. “Take President [Volodymyr] Zelensky. He knew Ukrainian, but he didn’t speak it at home, and he had to polish it up when he became president.”
It will not be simple for the Jewish community to suddenly switch to Ukrainian, the most widely spoken European language without a standardized translation of the Torah.
Two years ago, a team of translators working in Israel, Austria and Hungary began working to produce Ukrainian-language Jewish texts. But before the Russian invasion, the effort had so far produced only a Ukrainian book of psalms, or tehillim.
In May, two months into the war, a decision was made to accelerate work on a daily prayer book. A Torah could follow.
“The chumash is difficult,” said Stambler, who oversees the half-dozen-strong team of translators from his base in Dnipro, using the Hebrew word for the printed form of the Torah. “We are working on it.”
While translating sacred texts can take years, other changes have come faster. The leaflets, brochures and calendars that are a fixture at any Jewish center in Ukraine were quickly swapped out Russian for Ukrainian, at least at the federation’s headquarters. Before February, these had often been produced and printed by Russian Jewish communities and shared with those in Ukraine, for simplicity’s sake.
“This differentiation from Russian Jewry is going to be huge,” said Meir, the historian. “Up until this point they have essentially formed one linguistic and cultural space that all Jews, whether they were in Ukraine, Russia or Belarus could move freely between.”
Now, the ties between those communities are both logistically complicated to maintain — trade routes have been ruptured — and also potentially a liability at a time when anyone in either Russia or Ukraine showing an affinity for the other country can face suspicion or penalties.
“This shift, if it actually happens, is going to be marking out a totally new cultural space for Ukrainian Jews and almost a declaration of independence,” Meir said “Or at least that is the aspiration, because there is so much of their heritage which is still based in the Russian language that it is going to be a long time before they can fully separate.”
That separation process, which began to take shape most clearly after 2014, has quickened. “We started doing things ourselves,” said Stambler. “We used to do about 20% in Ukrainian for the Jews in western towns like Lviv, Ivano-Frankivsk and Uzhhorod, but we are making a much stronger push now.”
He estimates that some 75% of material being distributed to Ukrainian Jewish communities by the Federation of Jewish Communities was in Ukrainian by September, up from 20% to 35% in January.
Young rabbis who come from the United States or Israel to serve small Jewish communities across Ukraine now say that they have had to add Ukrainian alongside their Russian classes.
“I began with Russian,” said one of those rabbis who works in Vinnitsya, until he decided over the summer that he had to learn Ukrainian. “I realized that I had to learn Ukrainian because I needed it on the street. I needed it to speak with the government and with the media.”
Signs in a synagogue in Ukraine are written in both Ukrainian and Russian. (Jacob Judah)
Some Ukrainian Jews are voting with their voices.
“My whole life, I spoke only Russian,” said Olha Peresunko, who before the war lived in Mikolaiv in southern Ukraine. “But after the 24th of February I am speaking only Ukrainian.”
Peresunko was speaking outside a Lviv synagogue this fall, where she and other refugees were waiting for food parcels. She had fled Mikolaiv, which has sustained repeated assault by Russian troops, for Lviv with her mother and two children while her husband is on the frontlines.
Her children are finding it hard to adjust to the exclusive Ukrainian environment in Lviv, but she is confident that they will make the shift. “They will speak Ukrainian as their first language,” Peresunko said.
Exactly how much the shift to Ukrainian will change local Jewish communities is a matter of debate. Rabbi Shalom Gopin, who fled to Kyiv in 2014 from his home community in Luhansk, an overwhelmingly Russophone city seized by Russia-backed separatists at that time, said he, too, believes that Ukrainian will displace Russian as the lingua franca of Ukrainian Jewry.
A Ukrainian woman displays her Ukrainian-language Jewish calendar as a source of pride, September 2022. (Jacob Judah)
“They are starting to slowly speak Ukrainian,” he said. “It is no problem. There are lots of Jews in America who speak English. We live here, and we speak the languages of the places that we live. It is normal.”
But Gopin said the linguistic shift “means nothing” amid other issues facing Jews in Ukraine, where Russia’s war is threatening to undo 30 years of Jewish community building, largely though not exclusively led by Chabad, Gopin’s Orthodox movement.
“The problem for the Jews of Ukraine is not language,” he said. “It is about how much they are going to synagogue, or how many children are going to Jewish schools, not about what they are speaking.”
Natalia Kozachuk, 45, a Jewish businesswoman in Lviv, sees only upside to shedding Russian, her native language. She has started to speak to her children only in Ukrainian.
“It will be hugely positive if Jews speak more Ukrainian,” Kozachuk said. This is the only way that Jews can truly “learn more about the Ukrainian people,” she said, “about their history and the positive qualities and strengths of Ukraine.”
“Only good can come of it,” she added. “We will understand each other better.”
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Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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