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Ukrainian Jewish life has always taken place in Russian. Now a race to translate is underway.
LVIV, Ukraine (JTA) – The rabbis sat around a breakfast table, discussing Russia’s war on the country where they work in a mixture of Yiddish, Hebrew and Russian. They named their hometowns as Lugansk, Lvov and Dnepr, the Russian names for Ukrainian cities that have vaulted into international headlines since Russia invaded Ukraine in February.
Although they were focused on Ukraine’s progress in the fighting, the rabbis uttered not a single word in Ukrainian. How could they? Like the vast majority of Jews in Ukraine, none of them speaks the country’s official language.
Russian has long been the first language for a wide swath of Ukrainians, including the majority of the country’s Jews. But after the Russian invasion, many Ukrainians decided they wanted to speak less Russian and more Ukrainian. Many Jews, similarly horrified by the sight of thousands of Russian soldiers pouring over Ukraine’s borders and wishing to demonstrate their Ukrainian bonafides, have made the same choice — even as it means disrupting a long linguistic tradition.
So when the rabbis’ successors meet for pancakes and sour cream, they will be far more likely to introduce themselves as the rabbis of Luhansk, Lviv and Dnipro, the Ukrainian names for their hometowns that have become the standard in English. They will also likely be able to hand their students and congregants Ukrainian-language versions of central Jewish texts that simply do not exist now.
“Many of my friends say that they are embarrassed to use Russian as a language. They say that we are Ukrainian Jews, and that Russia is a terrorist country fighting us and that we shouldn’t use their language,” said Rabbi Meir Stambler, from Dnipro. “Others say that [Russian president Vladimir] Putin doesn’t own the Russian language. It is an issue.”
He added, “This is something that people are discussing all the time.”
A decade ago, half of Ukrainians said they spoke Russian as their native language. That number has declined to 20%, fueled in part by resentment over Russia’s aggressions in Crimea, a contested region that it annexed by force in 2014. But Jews have remained predominantly Russian-speaking, even in parts of western Ukraine where Ukrainian has long been the dominant language. (Russian and Ukrainian are related linguistically, but their speakers cannot understand each other.)
Russia’s war on Ukraine has Ukrainian Jews playing catchup. Stambler, who heads the Federation of Jewish Communities, a body affiliated with the Hasidic Chabad-Lubavitch movement that operates a network of 36 synagogues around Ukraine, offers a stark prediction: “Within 10 years, every Jew in Ukraine will speak Ukrainian.”
The dominance of Russian among Ukraine’s Jews, who numbered in the tens of thousands before the war, has deep roots.
“The historical trajectory of Jews in what is now Ukraine led them in the 19th century to adopt Russian rather than Ukrainian,” says historian Natan Meir, a professor of Judaic studies at Portland State University. “That was because Ukrainian was perceived as a peasant language that did not have any high culture associated with it, and because there were no economic advantages to adopting Ukrainian at the time.”
Now, the upside of switching to Ukrainian — demonstrating a national allegiance during a time of war — couldn’t be clearer.
“Jews feel quite integrated into Ukrainian society, but a shift, even if it is a gradual shift, to Ukrainian is going to make that more tangible than ever,” Meir said, calling the Russian invasion “absolutely game-changing” for Ukrainian Jews. “They will be perceived even more strongly than they have been as being wholly Ukrainian and part of the fabric of Ukrainian society.”
Most Ukrainian Jews, especially those educated since the collapse of the Soviet Union, can now speak some Ukrainian. But their ability often depends on where they grew up: Many Jews in traditionally Russophone cities such as Odesa, Dnipro or Kharkiv can struggle with the language, while their grandparents often cannot speak it at all.
Books in both Hebrew and Russian sit on a bookshelf at Medzhybizh. (Jacob Judah)
“Not more than 20% were Ukrainian-speaking at home,” says Stambler. “Take President [Volodymyr] Zelensky. He knew Ukrainian, but he didn’t speak it at home, and he had to polish it up when he became president.”
It will not be simple for the Jewish community to suddenly switch to Ukrainian, the most widely spoken European language without a standardized translation of the Torah.
Two years ago, a team of translators working in Israel, Austria and Hungary began working to produce Ukrainian-language Jewish texts. But before the Russian invasion, the effort had so far produced only a Ukrainian book of psalms, or tehillim.
In May, two months into the war, a decision was made to accelerate work on a daily prayer book. A Torah could follow.
“The chumash is difficult,” said Stambler, who oversees the half-dozen-strong team of translators from his base in Dnipro, using the Hebrew word for the printed form of the Torah. “We are working on it.”
While translating sacred texts can take years, other changes have come faster. The leaflets, brochures and calendars that are a fixture at any Jewish center in Ukraine were quickly swapped out Russian for Ukrainian, at least at the federation’s headquarters. Before February, these had often been produced and printed by Russian Jewish communities and shared with those in Ukraine, for simplicity’s sake.
“This differentiation from Russian Jewry is going to be huge,” said Meir, the historian. “Up until this point they have essentially formed one linguistic and cultural space that all Jews, whether they were in Ukraine, Russia or Belarus could move freely between.”
Now, the ties between those communities are both logistically complicated to maintain — trade routes have been ruptured — and also potentially a liability at a time when anyone in either Russia or Ukraine showing an affinity for the other country can face suspicion or penalties.
“This shift, if it actually happens, is going to be marking out a totally new cultural space for Ukrainian Jews and almost a declaration of independence,” Meir said “Or at least that is the aspiration, because there is so much of their heritage which is still based in the Russian language that it is going to be a long time before they can fully separate.”
That separation process, which began to take shape most clearly after 2014, has quickened. “We started doing things ourselves,” said Stambler. “We used to do about 20% in Ukrainian for the Jews in western towns like Lviv, Ivano-Frankivsk and Uzhhorod, but we are making a much stronger push now.”
He estimates that some 75% of material being distributed to Ukrainian Jewish communities by the Federation of Jewish Communities was in Ukrainian by September, up from 20% to 35% in January.
Young rabbis who come from the United States or Israel to serve small Jewish communities across Ukraine now say that they have had to add Ukrainian alongside their Russian classes.
“I began with Russian,” said one of those rabbis who works in Vinnitsya, until he decided over the summer that he had to learn Ukrainian. “I realized that I had to learn Ukrainian because I needed it on the street. I needed it to speak with the government and with the media.”
Signs in a synagogue in Ukraine are written in both Ukrainian and Russian. (Jacob Judah)
Some Ukrainian Jews are voting with their voices.
“My whole life, I spoke only Russian,” said Olha Peresunko, who before the war lived in Mikolaiv in southern Ukraine. “But after the 24th of February I am speaking only Ukrainian.”
Peresunko was speaking outside a Lviv synagogue this fall, where she and other refugees were waiting for food parcels. She had fled Mikolaiv, which has sustained repeated assault by Russian troops, for Lviv with her mother and two children while her husband is on the frontlines.
Her children are finding it hard to adjust to the exclusive Ukrainian environment in Lviv, but she is confident that they will make the shift. “They will speak Ukrainian as their first language,” Peresunko said.
Exactly how much the shift to Ukrainian will change local Jewish communities is a matter of debate. Rabbi Shalom Gopin, who fled to Kyiv in 2014 from his home community in Luhansk, an overwhelmingly Russophone city seized by Russia-backed separatists at that time, said he, too, believes that Ukrainian will displace Russian as the lingua franca of Ukrainian Jewry.
A Ukrainian woman displays her Ukrainian-language Jewish calendar as a source of pride, September 2022. (Jacob Judah)
“They are starting to slowly speak Ukrainian,” he said. “It is no problem. There are lots of Jews in America who speak English. We live here, and we speak the languages of the places that we live. It is normal.”
But Gopin said the linguistic shift “means nothing” amid other issues facing Jews in Ukraine, where Russia’s war is threatening to undo 30 years of Jewish community building, largely though not exclusively led by Chabad, Gopin’s Orthodox movement.
“The problem for the Jews of Ukraine is not language,” he said. “It is about how much they are going to synagogue, or how many children are going to Jewish schools, not about what they are speaking.”
Natalia Kozachuk, 45, a Jewish businesswoman in Lviv, sees only upside to shedding Russian, her native language. She has started to speak to her children only in Ukrainian.
“It will be hugely positive if Jews speak more Ukrainian,” Kozachuk said. This is the only way that Jews can truly “learn more about the Ukrainian people,” she said, “about their history and the positive qualities and strengths of Ukraine.”
“Only good can come of it,” she added. “We will understand each other better.”
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When ‘Nuke Jews, Save Lives’ note was left at the Center for Jewish History, its message was a window into antisemitic thinking
As hate manifestoes go, this one was terse: “Nuke Jews, Save Lives.”
Our security team at the Center for Jewish History, where I serve as president, recently discovered a notecard bearing this hateful message by our front entrance, just blocks from Union Square in Manhattan.
The Center for Jewish History was created a quarter century ago to help scholars research the Jewish past and disseminate that knowledge to the public. An institution that is sometimes likened to the national archives of Diaspora Jewry, the Center houses more than 65 million documents and artifacts painstakingly collected by its distinguished partner organizations. Countless books and articles on Jewish history have been published using this archival source material, all pursuing the goal of historical understanding.
This hateful note was a direct rebuke to our mission and a window into antisemitic thinking. The declaration confirmed antisemites’ tendency to see their hatred as virtuous. By claiming that “saving lives” was their ultimate goal, the author sought to avoid any suspicion of ulterior motives. Hitler did something similar in Mein Kampf, writing that by combating the Jews he was “fighting for the work of the Lord.”
The historical record also teaches that while the charges brought by antisemites against Jews vary considerably, they serve a consistent function. Whatever threat Jews are accused of posing – whatever the reason why “lives” need to be “saved” – the accusation channels society’s deeper fears. These fears often differ between the left and right political positions, but they converge in the antisemite’s belief that a solution rests with solving the Jewish “problem.”
Jews have traditionally believed that understanding history can solve the problem of antisemitism. From antiquity to modernity, Jews have penned eloquent, historically informed rebuttals to antisemitic accusations, believing that public opinion can be swayed by truth. Whether Flavius Josephus’s reply to the hostile claims of the Egyptian scholar, Apion, in the first century C. E. or the Central Association of German Citizens of the Jewish Faith’s response to the Nazis in the 1930s, history shows that Jews have consistently sought to defend themselves through rational argument.
The Center for Jewish History is no different. We regularly organize public programs on a range of topics in the interest of fostering knowledge and dialogue. Of late, out of necessity, we have been sponsoring events that address the history of antisemitism.
Shortly before the hateful note was left on our doorstep, the Silicon Valley investor, Michael Moritz, was in conversation with The New York Times Company CEO, Meredith Kopit Levien, about his new book, Ausländer, which movingly chronicles the tragic story of his German Jewish family in the Nazi era. The book also raises discomforting comparisons about Jew hatred yesterday and today.
The event was a bittersweet affair. While we were gratified that our fully packed auditorium validated our institutional mission, the conversation’s main takeaway – that what was old is new again – was sobering.
That feeling was further compounded when we encountered the words, “Nuke Jews, Save Lives,” one week later. We could easily have thrown up our hands in despair at the futility of our mission. That, of course, would have served the antisemite’s goal.
Antisemitism’s impact is akin to that of the heckler’s veto. By wielding crude, simplistic slogans in the spirit of Der Stürmer’s tagline, “The Jews Are Our Misfortune,” antisemites use hate asymmetrically to undermine cultural and intellectual traditions assembled over centuries.
Antisemitism validates the core idea of Brandolini’s Law – that the work needed to refute calumnies dramatically exceeds the work needed to disseminate them. It calls to mind Edmund Burke’s remark in Reflections on the Revolution in France that “rage and phrensy will pull down more in half an hour, than prudence, deliberation, and foresight can build up in a hundred years.”
But my money is on archives.
The 65 million documents housed at the Center do not just numerically exceed the four hateful words left on our doorstep many times over. They testify to the authority of archives. Ever since they were invented in antiquity, archives have wielded tremendous power. Not for nothing does its Greek root, “arch,” denote “ruler” (as in “monarch”).
When belief in truth is challenged by a flood of lies, the archive offers a redoubt. It guards the facticity of history so that people of good faith can defend themselves against their enemies.
The campaign against antisemitism is complex and requires arguments and allies, resources and resolve. It cannot be won easily and may never be won decisively. But one thing is for sure: it cannot be won without facts. In this latest war, the archive can serve as an arsenal.
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NPR investigation finds evidence of widespread fraud at mall kiosks tied to Israeli skincare brand
They are a common feature at American shopping malls across the U.S.: skincare kiosks staffed by charming Israeli salespeople. For American Jews, they can be a place to practice your Hebrew, greet expats or play Jewish geography.
But for hundreds of shoppers, an experience that began with a smile and a free sample at one of those kiosks ended in thousands of dollars of unauthorized credit card charges, according to an investigation published Monday by NPR.
Drawing on court documents, online reviews, consumer complaints obtained through the Freedom of Information Act and interviews with more than 50 customers, NPR linked the apparent fraud to Mazal Group, a conglomerate of dozens of skincare brands owned by Eli Weingarten and Daphna Oded Weingarten, an Israeli American couple who live in the Los Angeles area.
Many of the company’s alleged victims were elderly, disabled or otherwise vulnerable to exploitation, NPR reported.
NPR reported instances of overcharging and forced purchases at thousands of independent kiosks, stores and spas selling Mazal products around the country. An elderly man with dementia in Michigan was unknowingly charged $42,000 for skincare products and devices, NPR reported; in Hawaii, a disabled woman wrote in a complaint to the state that a spa salesperson took her walker, and refused to let her leave for hours until she spent $2,600, NPR said.
A similar pattern was uncovered by the FBI at Mazal-connected kiosks a decade ago — which the agency referred to as a “credit card overcharge scheme.” That investigation culminated in more than a dozen guilty pleas and prison terms for two store owners, Shai Cohen and Omer Gur. Today, the company contracts with some 2,000 stores worldwide, according to a former employee quoted by NPR, though the exact number is unknown.
Mazal Group, which is headquartered in Chatsworth, Calif., responded to NPR’s questions by shifting responsibility for the overcharging onto individual store owners — but as the story was about to be published, the company terminated its own business license. Today, their headquarters bears the logo of Innovation Brands Inc., a company founded by the Weingartens in 2024.
Mazal ran dozens of skincare brands, including Voupre, Avinichi, Introstem, CbGäRDN, Venofye, Lionesse and Orogold Cosmetics.
Though the kiosks are independently owned — sometimes bearing the name of those brands — NPR obtained documents showing Mazal Group’s aggressive pricing recommendations, sometimes with markups of more than 100 times the wholesale cost.
For example, the company suggested selling Voupre’s Cannabis Caviar Transforming Mask for $3,000 — 130 times the wholesale price of $23. Luxury skincare brands rarely stretch the suggested retail price to even 20 times the wholesale cost, according to a retail expert quoted in the article. The products themselves would not have any price tag on them, making it easier for customers to be overcharged at checkout, former employees told NPR.
But NPR also said the makeup itself was a flawed product whose labels may have falsely advertised their contents. Lab testing paid for by NPR showed that a Mazal anti-aging cream called Voupre Anti-Aging Rescue Solution that claimed to contain Vitamin A and Vitamin E appeared to have neither.
Another element of the investigation involved immigration fraud. According to former employees, many kiosk salespeople were Israelis in the U.S. on tourist visas — a direct violation of the terms of the visa, which forbids performing labor or services for pay. When an NPR reporter posing as a prospective employee messaged a recruiter to ask whether it was okay if she only had a tourist visa, the recruiter reportedly said yes.
Mazal Brands could not be reached for comment.
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Talarico blames Netanyahu, not the Israeli people, for devastation in Gaza
(JTA) — James Talarico, Texas’ Democratic nominee for the U.S. Senate, said he holds Prime Minister Benjamin Netanyahu, rather than the Israeli people, responsible for civilian devastation in Gaza.
Talarico, a Texas state representative, is running neck and neck against Republican Attorney General Ken Paxton, in a race whose results could affect which party controls the Senate this November. Israel has been one of many sources of disagreement among the candidates, who have sparred on issues ranging from affordability to immigration to reproductive rights.
“I believe that Israel, like any nation, has a right to defend its people,” the candidate said while fielding questions on Wednesday at a CNN town hall. “But I don’t believe that Benjamin Netanyahu has a right to wage war against civilians or use collective punishment or restrict aid to civilians.”
A Texas Politics Project poll, issued by the University of Texas this week, showed Paxton trailing Talarico by 3 percentage points, with 47% to the Democrat’s 50% and a margin of error of 3.34 percentage points.
Talarico said in August that he supported stopping arms sales to the Netanyahu government and conditioning military aid “on ending the death and the destruction in Gaza and the West Bank.” He declined to call the crisis “genocide,” noting that the term is being litigated in the International Court of Justice. But he said he’d “use every bit of our nation’s diplomatic and financial leverage to protect the lives of Palestinians.”
When he was pressed further by Rabbi Holly Levin Cohn of Congregation Beth El Binah in Dallas during the town hall, Talarico stressed the importance of directing his criticisms “toward Prime Minister Benjamin Netanyahu and not the Israeli people.”
Addressing Israelis’ trauma, Talarico acknowledged that the Oct. 7, 2023, Hamas attack on Israel “was the deadliest day for the Jewish people since the Holocaust.”
Cohn pushed back on his comments regarding aid restrictions, noting Israeli support of humanitarian efforts and arguing that there’s much more going on in the country than the media may be projecting.
Talarico told the rabbi he recognized that his “words carry weight” and gave her his word that he’s “going to continue to listen to all sides of this conflict.” He also expressed hope that “we can all come together to fight for a two-state solution where we have security for Israel and we have freedom and self-determination for Palestinians.”
Talarico also gave a “shoutout” to a local rabbi, Neil Blumofe at Congregation Agudas Achim in Austin. “I spent my first year of my seminary studies learning the Hebrew scriptures from a local rabbi,” he said. “Shout out Rabbi Neil Blumofe!” Cohn grinned.
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