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Unique therapy program offers troubled Jewish youth a distinctly Israeli alternative

KIBBUTZ HAZOREA, Israel — Throughout high school, Ben rarely did his homework, struggled to complete school assignments and used marijuana on a daily basis.

Frustrated with his situation, Ben, 18, decided in early September to leave his U.S. home and enroll in Free Spirit Experience — an in-residence therapy program in Israel’s Carmel Mountains. Three months on, it has ended up changing his approach to life.

“I went there to work on my studies, but I ended up figuring out who I was independent of my parents and learning how to prioritize,” said Ben, whose last name is being withheld to preserve his privacy. “Just being able to separate myself from my family was really important.”

The program at Free Spirit caters to Jews from the Diaspora in their teens and early 20s struggling with emotional, social or family issues including anxiety, social isolation or depression. Some lack motivation or the executive function skills necessary to succeed in college.

What they have in common is a need for a different kind of help, and they’ve all turned to the program at Kibbutz Hazorea — not far from Haifa — that takes advantage of Israel’s unique location, environment and culture.

“Nobody else is doing what we’re doing,” said educator Tzahi Billet, who ran a boarding school for delinquent Israeli teens near Akko before founding Free Spirit with psychologist Dr. Tamir Rotman. “There are yeshivot for Orthodox kids, and they have the Torah, but they don’t have therapy, and they usually don’t work through deeper issues. For us, the fact that we’re Israelis is very important. The participants here realize we’re very straightforward with what we have to say.”

Some of the teens who come to Free Spirit are experiencing personal or interpersonal challenges, such as isolation or low self-image. Others are in emotional turmoil or crises of various kinds, including relationship issues, failure to launch and other mental health challenges.

Billet and Rotman founded Free Spirit in 2015 to meet the urgent needs of youth from abroad in crisis or serious emotional turmoil. The organization’s programs — which include gap-year offerings, summer sessions and rolling admissions for youth in crisis — combine treatment and emotional and social coaching with outdoor education and therapy. The goal is to instill in Jewish youths greater stability, self-regulation, confidence, sense of purpose, self-reliance and independence.

The location, in the bucolic Jezreel Valley on a kibbutz founded in 1936 by German immigrants, is meant to be an ideal setting to help young people from any kind of Jewish background tackle the underlying conditions that lead to anxiety, depression, anti-social behavior and other issues troubling so many teenagers today.

The organization’s mission is “to bring people from all over the world for a meaningful empowering experience based on a challenge by choice.”

“For a lot of these kids, this is the first time they’re being seen by mental health professionals on a 24/7 basis, so we have a much better understanding of their issues,” said Rotman, the psychologist. “In the U.S., you have programs like ours that force participants to attend. Here, the kids have to want to come. We don’t accept anyone if they don’t want to be here.”

Fundamental to Free Spirit’s philosophy, said program therapist Yuval Gofer, is using social and emotional coaching to give young people the inner strength and flexibility to make their own decisions, rather than merely respond to the promise of reward or threat of punishment.

“In many other programs, you learn to live inside the system and not do things because you’ll get punished, but when you leave that place, there’s no reason to continue that specific behavior,” Gofer said. “We don’t work with punishments. We want this growth to be sustainable after they leave us.”

Keren Shema, Yuval Goffer and Tzahi Billet, left to right, form part of the 12-member staff at Free Spirit, a program for at-risk youth at Kibbutz Hazorea in northern Israel. (Larry Luxner)

The gap-year program Free Spirit runs is tailored to Jewish youths ages 18 to 23 from overseas. Some already have struggled through a semester or more in college; others are graduating from residential programs and need help managing the transition from a structured environment into independent life. During the year, participants experience community life on the kibbutz, spend four weeks traveling in Italy, sail to Cyprus on a yacht and do a semester-long internship in Israel.

The summer program — which is designed for teens ages 14-18 who are experiencing challenges but who get by during the school year — includes kibbutz living, excursions, and therapeutic programming designed to encourage social engagement, boost self-confidence and help teens navigate the transition into adulthood.

The rolling programs for youths in crisis usually last eight to 10 weeks and are also for teens and young adults.

So far, over 150 youths have attended Free Spirit programs, about 85% from the United States and Canada and the rest from Europe. The cost is roughly $2,000 per week; partial subsidies are available to those who can’t afford the cost. Aside from tuition fees, Free Spirit is funded by an American Friends of Free Spirit organization largely supported by families of alumni.

A typical day at Free Spirit starts at 7:30 a.m. with breakfast and a group meeting to discuss the day’s plan. Participants then work on projects from building tables and decks for the kibbutz to creating their own art. After that is lunch, rest time and a variety of afternoon and evening activities like forest hikes and campfires. There are weekly field trips to points of interest throughout Israel.

Interest in the program is increasing as a consequence of what managing director Rami Bader described as the post-Covid “mental health crisis” sweeping North America.

“You name it, we see it: anxiety, depression, lack of social skills,” Bader said. “A lot of this has to do with the Internet and lack of face-to-face meetings, and Covid only made things worse.”

Some of the youths who come to Free Spirit are grappling with gender dysphoria.

“Part of the natural process of adolescence is figuring out who you are, but in recent years, things that were obvious are no longer so obvious,” Rotman said. “Your gender is not something you assume anymore.”

The unique value proposition in an Israel-based therapy program isn’t just the location and Jewish environment, but the benefits of Israel’s culture of structure and responsibility as well as in-your-face directness, according to Bader.

“We are not a rehab program, but we do accept people after they complete rehab,” he said. “Although we don’t allow drugs or alcohol, we don’t have a zero-tolerance policy, which allows us to work through some of these issues if possible.”

Ben said that when he started the Free Spirit program in September, he felt he no longer needed the marijuana he had relied upon for so long. “At Free Spirit, we spent a lot of time outdoors, hiking and also sailing to Cyprus,” he said. “I was able to take time to reflect and think without a phone or other distractions.”

Now in the United States for a brief visit, Ben plans to return to Free Spirit for another four months and then attend American University in Washington, D.C., to study communications, economics and government.

Josh arrived at Free Spirit from London in 2015 as a troubled 16-year-old having been kicked out of two previous therapeutic programs.

“Growing up, I had a difficult childhood and I always struggled to fit in,” said Josh, whose last name is being withheld to preserve his privacy. “I had a toxic relationship with my father, with screaming matches on a daily basis.”

He spent three weeks at Free Spirit. But when he returned to England, so did all his emotional problems. Realizing he had left too soon, Josh convinced his parents to send him back to Hazorea, where he ended up staying for eight months.

Josh eventually joined the Israel Defense Forces, spending two and a half years in an elite paratroopers’ brigade — an experience he says “helped me grow into a man.” Now 23, he works at a high-tech firm in suburban Tel Aviv and visits his friends at Hazorea whenever he has time.

“Free Spirit embraces people’s personality traits. They help you find the correct path in life in a way that society will be more accepting of you,” said Josh. These days, he added, he has an “infinitely better relationship” with his father. “We’ve put the past behind us.”


The post Unique therapy program offers troubled Jewish youth a distinctly Israeli alternative appeared first on Jewish Telegraphic Agency.

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How to Implement a Successful Casino Marketing Strategy

Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.

1. Improve Visibility

With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.

Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.

To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.

You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.

Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.

Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.

Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.

Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.

2. Focus on Events and Group Business

Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.

Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.

3. Identify the Jobs to Be Done

Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.

However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.

These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.

This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.

Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.

4. Create Positive Feedback Loops

Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.

Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.

Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.

You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.

Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience. 

5. Use Social Proof

People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims. 

To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.

Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.

6. Keep Up With Gaming Trends

Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.

As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.

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5 Essential Vaccinations Everyone Should Get for a Healthier Life

Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.

1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu

Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.

Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.

2. Tetanus Vaccine: Stay Safe from Infections

The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.

Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.

3. HPV Vaccine: Prevent Certain Cancers

The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.

Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.

4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak

MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.

If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.

5. Hepatitis B Vaccine: Guard Against Liver Disease

Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.

Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.

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Comparing European, American, and French Roulette at Canadian online casinos

Roulette is the most popular table game at online and land-based casinos alike. You can easily find a seat at the table, place your bets, and hope that the wheel turns in your favour. But you have surely noticed that the roulette section is quite rich, featuring at least a dozen different tables. Most of them come with a different design and different rules. The most popular roulette variants are American Roulette, European, and French Roulette. In this article, we will try to explain the main differences between each one.

French VS European Roulette

We’ll first compare the French versus the European version of roulette since they are the most similar. The layout of the bets and the wheel is basically the same. Even the table layout is pretty much the same at most online casinos. Depending on the provider some differences can be found, like the layout of the table or the order of the numbers of the wheel. But as far as the odds and gameplay are concerned, European and French Roulette are basically the same. 

Both roulette variants have a single 0 on the board and the same number of slots on the wheel and numbers on the table. There are 36 additional numbers you can bet on, along with the standard Red or Black and Odd or Even bets. This means both games come with a house edge of 2.7%. So, the only difference comes from the introduction of two basic rules in French Roulette. 

  • La Partage
  • En Prison

La Partage

This rule applies to even money bets, and in case the ball lands on the 0 slot. The term comes from the French word which means to divide. All even money bets are divided into half, and the player gets one half, while the other half goes to the house. This rule works greatly in your favour, especially if you’re playing on higher bets. 

En Prison

The En Prison bet is also applied to even money bets and only when the ball lands on 0. Instead of counting as a loss, the bets are held on the table for the following spin, and if you win, you get your bet back. Even though you don’t actually win anything extra, the En Prison rule gives you a chance to get your money back without a loss. 

The introduction of these rules lowers the house edge on French Roulette down to 1.35%. This is why many players prefer the French version, as the odds are better for the player. 

French VS American Roulette

The main and pretty much only crucial difference between American and French roulette is the 00 and the layout of the slots on the wheel. The added 00 on the American version means that the house edge is higher. It climbs up to 5.26%, which is almost double the house edge on European Roulette and a massive difference from the 1.35% on the French version. 

Since there is an added 00 number, the layout of the slots on the wheel is different. On the table, the 00 is next to the 0, so it doesn’t make a big difference to the layout of the table. But the rules in American roulette are quite simple. If your number doesn’t come up, you lose the bet. There are no extra rules like in the French version. 

Conclusion 

If you go by the odds alone, it turns out that the best roulette variant to play at Canadian online casinos is French roulette. But this doesn’t mean you will lose more when you play American or European Roulette. Many players prefer to play the American wheel as it’s faster and more exciting. With the right strategy and some luck on your side, you can easily make a profit on any type of roulette game. 

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