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We Should Be Building More Jewish Institutions and Buildings — Not Downsizing Them

Rabbi Eli C. Freedman, Senior Rabbi Jill L. Maderer, and Cantor Bradley Hyman lead a service marking Erev Rosh Hashanah at Rodeph Shalom in Philadelphia, Pennsylvania, US, Sept. 6, 2021. REUTERS/Rachel Wisniewski

A few weeks ago, driving through West Philadelphia with my son, I pointed out the streets where my grandparents once lived and the places where an older generation of our family once belonged.

We ended up talking about my long-shuttered synagogue, Beth T’filah in Overbrook Park. It was a few-hundred-family, postwar shul — modest in scale, but central to the rhythms of Jewish life that shaped my childhood. Later that evening, wanting to show him what that world looked like, I searched online for old photographs.

What I found stunned and troubled me.

Despite being a student of history — Philadelphia history, specifically — I was unprepared for what appeared on my screen. Image after image of synagogues I had never even heard of: scattered throughout Strawberry Mansion, Logan, West Philadelphia, and Wynnefield Heights.

These weren’t simple storefront shuls. They were grand structures with limestone façades, soaring sanctuaries, and stained-glass windows that radiated pride. Community centers that once throbbed with life. Physical evidence of a Jewish world far deeper and more vibrant than I had ever understood; stories of families and countless lives lived mere miles from where I grew up, yet entirely unknown to me.

My son leaned over my shoulder, studying the images with urgent curiosity. “This was all here? We had this many synagogues?” he asked, scrolling through sanctuaries the size of concert halls.

He knows American Jewish life as something smaller, more cautious, more scattered. These images showed him — and reminded me — that we once built with astonishing boldness. That we were visible, rooted, unafraid.

Most of these buildings no longer house Jewish life. Many are churches now; others stand abandoned or have disappeared entirely. Hidden City Philadelphia’s haunting photographs of the last synagogues of Strawberry Mansion capture this painful truth: magnificent sanctuaries built for bustling communities now sit silent, their pasts forgotten by most who walk by.

This is not just Philadelphia’s story. The same pattern of memory and erasure appears in Detroit, St. Louis, Newark, Cleveland, Chicago, and dozens of other cities. Entire Jewish neighborhoods — once dense, spirited, and civically intertwined — have faded from view.

What They Built, and Why

It is worth remembering how and why these communities emerged. In the mid-20th century, Jewish families, many first- or second-generation Americans, moved to new neighborhoods seeking opportunity, safety, and stability. Veterans returned from war and built small businesses. Women organized sisterhoods and ran charity circles. Men’s clubs held debates, breakfasts, and social events. Hebrew schools, JCCs, Zionist youth groups, choirs, lecture series, and summer camps created the thick connective tissue of Jewish life. These weren’t simply clusters of Jewish families; they were ecosystems of belonging.

At the center of each ecosystem stood the synagogue – not just as a place to pray, but as a civic anchor: a social hub, a public square, a home for both the sacred and the ordinary. People went there for weekday minyanim and Hebrew school pickups, for community meetings and interfaith dialogues, for holiday carnivals and debates about Israel, for fundraisers and grief support. For everything. The synagogue was where American Jewish life displayed its fullness.

Our grandparents and their peers understood something we risk forgetting: Jewish life must be built. It does not survive on good intentions. It does not thrive on nostalgia. They had little money, limited political power, and uncertain futures; yet they erected schools before they had enough students, synagogues before they had enough members to fill the pews, and community centers before they knew how they would pay the heating bill. They assumed a Jewish future and constructed toward it.

The Danger of Our Caution

Today we are more cautious. We consolidate, close, downsize, and strategize. We measure risk before we imagine possibility. We worry about demographics and budgets and “market realities.” In an age of rising antisemitism, cultural erasure, and digital amnesia, the instinct to retreat has never been stronger or more dangerous.

When Jewish visibility shrinks, when communal footprints recede, when institutions atrophy, the void does not stay empty. Others fill it, often with hostility.

I understand the fear. Antisemitism is not theoretical, it’s spray-painted on our synagogues, screamed at our students, legislated in international forums. Jewish communities are smaller than they were. Intermarriage rates are high. Affiliation is down. These are facts, not talking points.

But here’s what else is true: dispersion makes us more vulnerable, not less. When Jews scatter, when we become invisible, when our institutions disappear, we don’t become safer – we become isolated targets. The antisemite doesn’t stop hating because the synagogue closed; he simply faces less organized resistance. A community that cannot gather cannot defend itself. A community without institutions cannot transmit its values, protect its members, or advocate for its interests.

Jewish survival has never been secured by retreat. It has always been secured by presence — visible, confident, communal presence. By building synagogues and schools and youth groups and cultural institutions. By creating Jewish spaces where identity is transmitted, where belonging is felt, where children grow up understanding that they are part of something larger and older and enduring. This is not recklessness. This is how minorities survive in hostile environments: through solidarity, visibility, and the infrastructure of mutual support.

What We Owe the Future

Driving through Philadelphia, I tried to convey this to my son: Jewish life is not something you simply inherit. It must be constructed, sustained, reinforced.

Our grandparents did not build out of sentimentality. They built out of responsibility, conviction, and love. They believed that their children and grandchildren would need places to pray, learn, gather, argue, celebrate, and mourn. They built because they believed Jewish life mattered in America and deserved permanence.

We need that mindset again; not as a wistful tribute to a vanished past, but as a practical and moral imperative. At a moment when antisemitism is resurgent and Jewish visibility is contested, we cannot afford minimalism. We should be founding more schools, not fewer. More synagogues, not fewer. More youth programs, more minyanim, more cultural centers, more visible Jewish infrastructure.

I know the objections. I’ve heard them all, often from people I respect.

“Those synagogues emptied out — why repeat the same mistakes?” We’re not talking about blind replication. We’re talking about recovering the audacity to build while learning from both successes and failures. The mid-century model had flaws — exclusivity, rigidity, the costs of suburbanization itself. But the alternative we’ve chosen — building little to nothing, consolidating endlessly — guarantees decline. You can’t iterate on what you refuse to create.

“Young Jews want something different — they’re not joiners, they want authenticity and flexibility.” Every generation believes it has invented a new kind of Judaism. Yes, forms must evolve. But the underlying need for physical Jewish space where real relationships form, where children absorb identity through presence and participation, where community becomes tangible — that need hasn’t changed. Digital community kept us connected during COVID, but you cannot transmit Jewish identity through a screen. You cannot raise Jewish children on Zoom.

“We can’t afford it — demographics are against us, costs are too high.” Our grandparents were poorer. They faced quotas, discrimination, and far more virulent antisemitism. They built anyway. Resource constraints are real, but they’re often cover for lack of will. And the math works in reverse: not building costs more. Every shuttered Hebrew school is a generation we fail to educate. Every consolidated synagogue is a neighborhood we abandon. Managed decline is still decline, just slower and more expensive.

“Consolidation is smart stewardship — better one strong institution than several struggling ones.” There’s a difference between strategic consolidation and institutional surrender dressed up as prudence. Yes, merge when it genuinely strengthens. But we’ve spent two decades consolidating, and Jewish life hasn’t gotten stronger — it’s gotten smaller, more distant, more fragile. At some point, “stewardship” becomes a euphemism for retreat.

The isolation crisis is real. American institutions of all kinds are weakening. Loneliness is epidemic. These are not reasons to build less — they are reasons to build more.

And it is happening. Despite the challenges, Jewish communities across North America are building. The Stanley I. Chera Sephardic Academy in Manhattan has grown from 20 preschool students in 2011 to 240 students through sixth grade in 2025, adding campuses and expanding rapidly.

New York Jewish day schools saw their largest single-year enrollment increase since 2020, growing by over 4,000 students in 2023-2024. Post-October 7, UJA-Federation of New York launched new subsidies responding to what they call “the surge” — a spike in demand for Jewish schools, camps, and synagogues. Eighteen synagogues across the United States are now operating or preparing Jewish after-school programs, serving nearly 300 students and growing. From Brooklyn to Los Angeles, independent minyanim continue to flourish, creating new models of engaged Jewish community for young adults.

These are not isolated examples — they represent a broader pattern of Jewish communities choosing to build rather than retreat.

The work begins with individual commitment and communal organization. Start by showing up. Attend that weekday minyan. Enroll your child in Hebrew school. Join the board of a struggling synagogue. Volunteer at the JCC. Donate to build, not just to maintain. Support new initiatives even when they feel risky. Push back against the reflex to consolidate and retreat. If your community lacks the institutions you want to see, gather a minyan of committed people and create them.

My son looked at those photographs with amazement, wondering how such a world could exist without him ever hearing about it. The truth is that the Jewish world he will inherit depends entirely on what we choose to build now.

Earlier generations left us institutions robust enough to carry us through a turbulent century. With far greater freedom and far more resources than they ever had, we have no excuse for shrinking our ambitions.

If they built so much with so little, then we — for our children and theirs — must do no less.

Samuel J. Abrams is a professor of politics at Sarah Lawrence College and a senior fellow at the American Enterprise Institute. 

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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?

David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.

In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.

The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.

“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.

The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?

Schwimmer, many of the commenters on the ad are saying, is a Zionist.

“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”

Schwimmer on Israel, antisemitism

Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”

The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.

David Schwimmer at ADL’s Never Is Now in NYC on March 4, 2025. Photo by Bryan Bedder/Getty Images for Anti-Defamation League

His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.

After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:

“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”

He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.

Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.

Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.

“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”

The controversy isn’t bothering Quince.

“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”

The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.

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Why I urged my parents to avoid the counterprotest in Philadelphia

Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”

The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.

Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.

If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.

To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.

Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.

For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.

Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.

As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.

As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:

  1. They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
  2. They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
  3. They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
  4. They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.

The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.

The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.

The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.

Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.

My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.

These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.

The post Why I urged my parents to avoid the counterprotest in Philadelphia appeared first on The Forward.

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Israel approves $31.5 million plan to strengthen Jewish education in North America

(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.

Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.

The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.

It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.

It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.

A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.

A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.

“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.

“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.

Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.

JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”

“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.

Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”

This article originally appeared on JTA.org.

The post Israel approves $31.5 million plan to strengthen Jewish education in North America appeared first on The Forward.

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