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Weeks after taking fire from ADL, Adidas to partner with it on fighting antisemitism in sports
(JTA) — Three weeks after saying he was “alarmed” by Adidas’ ties to Kanye West, Jonathan Greenblatt, the CEO of the Anti-Defamation League, donned the company’s sneakers for his group’s “Never is Now” conference in New York City.
The about-face happened after Adidas ended its relationship with West weeks after the rapper began making antisemitic comments, satisfying the ADL’s demands. Now, Adidas is making a major donation to the anti-hate group and working with it to fight antisemitism among student and professional athletes.
The news was first reported by eJewishPhilanthropy on Thursday, during the ADL conference where a top Adidas official spoke.
“We don’t always get things right. We are not perfect,” Rupert Campbell, the president of Adidas North America, said at the conference. “But in this case, we know without a doubt, we made the right decision. We know that without a doubt the racist and antisemitic hate speech by our former partner violated our values. We took action to begin dismantling the partnership. This took time given the complexity of the partnership. But we remain committed to living our values.”
The new program includes the creation of an anti-bigotry curriculum to be disseminated among student athletes, according to eJewishPhilanthropy, and will see Adidas focus on enlisting professional athletes in the fight against antisemitism.
“While I wish they did it sooner, Adidas — to their credit — made it abundantly clear that they would not do business with bigots,” Greenblatt said. “And today I am so pleased that they are here at Never Is Now to announce an incredible commitment that demonstrates that their dedication to fighting antisemitism will last long beyond this moment.”
The ADL was one of the many Jewish organizations to call out Adidas for its silence after West began making antisemitic comments last month. The company had been sharply criticized for waiting too long to sever its ties with West, whose Yeezy line of shoes brought the company well over $1 billion last year.
The German company — which has a Nazi past that its website does not acknowledge — will continue to sell West-designed shoes, without the Yeezy name or other branding, it announced on Wednesday.
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The answered prayers of Trump’s artful ceasefire deal
On Yom Kippur, millions of Jews around the world prayed for the release of the hostages. A week later, those prayers are on the verge of being answered
President Donald Trump’s announcement Wednesday evening that Hamas and Israel have accepted the first phase of his peace deal — including the release of all the living hostages at once, likely this weekend, in exchange for Palestinian prisoners — is as shocking as it is wonderful.
Just over two years since Oct. 7, 2023, when Hamas invaded Israel, killing almost 1,200 people and abducting 251, there has been scant good news. As the death toll mounted on both sides, we’ve had little reason to expect anything except for more bloodshed, more vengeance and more destruction.
“History teaches us that men and nations behave wisely once they have exhausted all other alternatives,” the late Israeli diplomat Abba Eban once said — and Trump saw that Israel and Hamas were both exhausted, with no alternatives.
Israel faced mounting domestic unrest, a steep decline in international support as its allies lined up to back a Palestinian state, cultural and diplomatic isolation, and a war-weary military.
Hamas lost every battle but the one it started on Oct. 7, and found itself cornered in Gaza City without the weapons lifeline of Iran and the cash infusions from Qatar. Hamas had also lost popular support. After Oct. 7, 71% of Palestinians said they supported the attack. In a May 2025 poll, that number was 51%. Support for Hamas among all Palestinians has dropped to 32% from 43% in Dec. 2023.
The outline of the current deal is similar to one President Joe Biden offered a year ago. What’s different: Trump understood that both parties were at the end of the road, and used that knowledge wisely.
He increased American leverage over Hamas by bringing Qatar closer than ever into the United States’ embrace. Skeptics said that part of that closeness came from the economic ties between Qatar and the Trump family and its associates. If that’s what brings the hostages home, I’m frankly not sure I care.
At the same time, Trump finally stood up to Israeli Prime Minister Benjamin Netanyahu. According to news reports, he lost his temper with Netanyahu following Israel’s September assassination attempt against Hamas leaders in Doha, Qatar. That shocking expansion of the war threatened the Abraham Accords, the singular diplomatic achievement of Trump’s first term, as well as direct U.S. interests: Qatar hosts the largest American air base in the Middle East.
The first clue that Trump’s deal might really come through, after so many failed efforts to secure a lasting ceasefire, was that Trump successfully forced Netanyahu to make a personal apology to Qatar last week — something almost unprecedented in Middle East diplomacy. He then extended the promise of a NATO-like American defense shield to Qatar, also unprecedented.
All that maneuvering has led to an agreement that, if it holds, will be a stunning victory against extremism.
Hamas and other Palestinian militant groups have reaped the fruits of violent resistance. Could they be more rotten and bitter?
Far-right Israeli leaders and their supporters who fantasized about re-occupying Gaza — which would’ve been almost inconceivable without consigning the remaining hostages to death — will not get their way. “I said ‘Israel cannot fight the world Bibi, they can’t fight the world,’” Trump said.
And the longer term implications of Trump’s plan provide a pathway to peaceful coexistence between Israelis and Palestinians, which would almost certainly deprive those same Israelis and their supporters of dominion over the West Bank and the almost 2 million Palestinians who live there.
The deal is a blow to extremists outside the region as well — those online social media warriors who have been trashing the deal, eager to fight the Zionist entity into nonexistence. The prospect of peace and coexistence must be a huge disappointment for them.
“Let it be known that Western leftists who oppose the ceasefire plan in Gaza are now more radical and rigged than Hamas itself,” wrote Palestinian activist Khalil Sayegh last week, “Hamas sounds reasonable compared to the keyboard warriors in the West.”
For the rest of us, the deal is a giant leap in the right direction.
In January, when Trump oversaw a deal to release 33 hostages with the same promise of a long-term Israeli Palestinian accord, I wrote that if it came to pass, I would be the first in line to hang the Nobel medal around his neck. I still think he is a clear and present danger to democracy in the U.S. and to the well-being of the most vulnerable Americans, as the current government shutdown makes clear.
But credit where credit is due. This is an artful deal, one that returns hope to a region where it had all but disappeared.
That last deal fell apart when Netanyahu refused to enter the second phase of negotiations. This one has more of the necessary threats and benefits behind it to keep all the parties in line. Here’s praying it holds — for the hostages, for Israelis and Palestinians, and for the world.
The post The answered prayers of Trump’s artful ceasefire deal appeared first on The Forward.
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Deal to release ‘ALL of the hostages’ from Gaza has been struck, Trump announces

Dozens of Israeli hostages held for two years in Gaza, including 20 who remain alive, are set to be released imminently following an agreement between Israel and Hamas that could lead to a permanent ceasefire.
U.S. President Donald Trump announced the deal on Wednesday evening, saying that both sides had signed off on a “first phase” of the peace proposal he unveiled last week. The agreement came a day after the second anniversary of Hamas’ attack on southern Israel, when the group that has controlled Gaza took about 250 hostages. Of them, 48 remain.
“This means that ALL of the Hostages will be released very soon, and Israel will withdraw their Troops to an agreed upon line as the first steps toward a Strong, Durable, and Everlasting Peace. All Parties will be treated fairly!” he wrote on Truth Social. “This is a GREAT Day for the Arab and Muslim World, Israel, all surrounding Nations, and the United States of America, and we thank the mediators from Qatar, Egypt, and Turkey, who worked with us to make this Historic and Unprecedented Event happen. BLESSED ARE THE PEACEMAKERS!”
Israeli Prime Minister Benjamin Netanyahu confirmed the agreement in a post on X. “With the approval of the first phase of the plan, all our hostages will be brought home. This is a diplomatic success and a national and moral victory for the State of Israel,” he wrote.
Soon, social media began to fill with footage of celebrations. In Israel, hostage families who have battled for their loved ones’ return could be seen dancing in jubilation and the hostages freed in past ceasefires posted videos of themselves weeping as they addressed the men they were forced to leave behind. In Gaza, Palestinians who have endured two years of deadly bombing, pressing hunger and mass displacement expressed hope that the pressing dangers they face could soon recede.
An exact timeline for the hostage release was not immediately clear, but Israeli media reported that urgent preparations were underway with the expectation that hostages could come home by the weekend — ahead of the Simchat Torah holiday that marks the two-year anniversary of the attack in the Jewish calendar. Family members abroad were being flown to Israel and hospitals were being prepared to receive 20 men who have experienced two years of brutality and hunger.
Special attention was being paid, Israeli media reported, to the families whose loved ones would not immediately return — while Hamas committed to returning the bodies of deceased hostages, it has reportedly not yet located all of them and there is a widespread expectation that some may never be found.
U.S. Jewish groups as well as Israeli hostage advocacy groups welcomed the announcement in press releases and videos that expressed appreciation for Trump’s aggressive efforts to press for a deal. Trump’s son-in-law Jared Kushner and his Middle East envoy Steve Witkoff joined the Gaza talks earlier on Wednesday, in a sign that an agreement was potentially imminent.
The exact terms of the deal were still emerging on Wednesday evening but Israeli media was reporting that Israel would retain control of a majority of Gaza until the last hostage is released and that Israeli would not be required to release from its prisons anyone involved in the Oct. 7 attack.
Many elements of Trump’s peace proposal, including demands that Hamas disarm and that a postwar governance structure be established, are expected to be negotiated after the first phase. Israel ended the last ceasefire, in February, rather than continue negotiating. But Trump has indicated that he plans to maintain pressure on both sides to extend their truce into a permanent peace.
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Israel and Hamas have agreed to hostage release deal, Trump announces
All remaining living hostages taken on Oct. 7, 2023 could be released this weekend as part of a multi-phase deal proposed by President Trump, with the first phase agreed to by Israel and Hamas, according to published reports.
The plan, if adopted in full, would eventually end the two-year war that started when Hamas killed almost 1,200 people in Israel and kidnapped hundreds. Israel’s attacks on the Gaza strip, where the hostages were taken, have since killed at least 66,000 Palestinians, the Gaza Health Ministry says, and left much of the enclave in ruins.
The new deal would require Israel to release Palestinian prisoners in exchange for the 20 living hostages; two previous agreements followed the same parameters in November 2023 and earlier this year.
Israel agreed to pause its military offensive late last week when Hamas indicated willingness to release the hostages, assuming details could be negotiated. This new agreement would require Israel to pull troops back to an agreed-upon line.
The deal was announced by Trump on Wednesday evening and negotiated in Egypt, where his Middle East envoy, Steve Witkoff, and son-in-law, Jared Kushner, hours before.
This is a developing story.
The post Israel and Hamas have agreed to hostage release deal, Trump announces appeared first on The Forward.