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Weeks after taking fire from ADL, Adidas to partner with it on fighting antisemitism in sports

(JTA) — Three weeks after saying he was “alarmed” by Adidas’ ties to Kanye West, Jonathan Greenblatt, the CEO of the Anti-Defamation League, donned the company’s sneakers for his group’s “Never is Now” conference in New York City.

The about-face happened after Adidas ended its relationship with West weeks after the rapper began making antisemitic comments, satisfying the ADL’s demands. Now, Adidas is making a major donation to the anti-hate group and working with it to fight antisemitism among student and professional athletes.

The news was first reported by eJewishPhilanthropy on Thursday, during the ADL conference where a top Adidas official spoke.

“We don’t always get things right. We are not perfect,” Rupert Campbell, the president of Adidas North America, said at the conference. “But in this case, we know without a doubt, we made the right decision. We know that without a doubt the racist and antisemitic hate speech by our former partner violated our values. We took action to begin dismantling the partnership. This took time given the complexity of the partnership. But we remain committed to living our values.”

The new program includes the creation of an anti-bigotry curriculum to be disseminated among student athletes, according to eJewishPhilanthropy, and will see Adidas focus on enlisting professional athletes in the fight against antisemitism.

“While I wish they did it sooner, Adidas — to their credit — made it abundantly clear that they would not do business with bigots,” Greenblatt said. “And today I am so pleased that they are here at Never Is Now to announce an incredible commitment that demonstrates that their dedication to fighting antisemitism will last long beyond this moment.”

The ADL was one of the many Jewish organizations to call out Adidas for its silence after West began making antisemitic comments last month. The company had been sharply criticized for waiting too long to sever its ties with West, whose Yeezy line of shoes brought the company well over $1 billion last year.

The German company — which has a Nazi past that its website does not acknowledge — will continue to sell West-designed shoes, without the Yeezy name or other branding, it announced on Wednesday.


The post Weeks after taking fire from ADL, Adidas to partner with it on fighting antisemitism in sports appeared first on Jewish Telegraphic Agency.

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Unarmed man who tackled Bondi Beach Hanukkah attacker identified as Ahmed al-Ahmed

(JTA) — Viral video circulating after the Bondi Beach Hanukkah attack showed an unarmed man racing toward one of the shooters and tackling him from behind before wrestling the gun from his hands.

The man has been identified as Ahmed al-Ahmed, the operator of a fruit stand in a Sydney suburb who happened to be in the area. He was shot twice but expected to survive.

“He is a hero, 100%,” a relative who identified himself as Mustafa told 7News Australia.

Chris Minns, the premier of New South Wales, the Australian state that includes Sydney, called the footage “the most unbelievable scene I’ve ever seen.”

He added, “That man is a genuine hero, and I’ve got no doubt that there are many, many people alive tonight as a result of his bravery.”

At least 11 people were killed during the attack on a Hanukkah celebration on Sunday night, with dozens of others injured.

The video shows al-Ahmed crouching behind a car before running up behind the shooter. After taking hold of the gun, al-Ahmed aims the attacker’s gun at him but not firing, as a second attacker fired on him from a nearby footbridge. No other first responders are visible in the video.

Moments after al-Ahmed takes hold of the long gun, a second person joins him. Then a man wearing a kippah and tzitzit, the fringes worn by religiously observant Jewish men, runs into the picture and toward the attacker, who is wearing a backpack. The Jewish man throws something at the attacker. The video does not make clear what was thrown or whether it hit its intended target.

After taking hold of the gun, al-Ahmed puts it down against a tree and raises his hand, apparently signaling that he is not a participant in the attack.

In his response to the attack, which killed a prominent Chabad rabbi among others, Prime Minister Anthony Albanese praised “everyday Australians who, without hesitating, put themselves in danger in order to keep their fellow Australians safe.” He added, “These Australians are heroes and their bravery has saved lives.”

The post Unarmed man who tackled Bondi Beach Hanukkah attacker identified as Ahmed al-Ahmed appeared first on The Forward.

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Bondi Beach witnesses, including antisemitism activist, describe grim scene after Hanukkah attack

(JTA) — Arsen Ostrovsky moved back to Australia from Israel two weeks ago to helm the Sydney office of AIJAC, the Australia/Israel & Jewish Affairs Council.

On Sunday, he was one of scores of people shot during an attack on a Hanukkah celebration at Sydney’s Bondi Beach. At least 11 people were killed, as well as one of the attackers.

Ostrovsky, who grew up in Sydney after leaving the Soviet Union as a child, was injured in the head and treated at the scene.

“It was actually chaos. We didn’t know what was happening, where the gunfire was coming from. I saw blood gushing from me. I saw people hit, saw people fall to the ground,” he told a local news station, his head bandaged with blood visible on his face and clothing. “My only concern was, where are my kids? Where are my kids? Where’s my wife, where’s my family?”

He said he had been briefly separated from his family before finding them safe. But he had seen

“I saw children falling to the floor, I saw elderly, I saw invalids,” he said. “It was an absolute bloodbath, blood gushing everywhere.”

The attack struck at a centerpiece of Jewish community in Sydney, home to an estimated 40,000 Jews, nearly half of Australia’s total Jewish population. At least 1,000 people had turned up for the beachside celebration on the first night of Hanukkah.

“There were people dead everywhere, young, old, rabbi — they’re all dead,” Vlad, a Jewish chaplain with the State Emergency Service, told a local TV station. “And then two people died while we’re trying to save them, because the ambulance didn’t arrive on time.”

He said the people who died were an elderly woman who had been shot in the leg and an “older gentleman” who was shot in the head.

“It’s not just people, it’s people that I know, people from our community, people that we know well, people that we see often,” said Vlad, who had covered his 8-year-old son with his body during the attack. “My rabbi is dead.”

The rabbi who was killed, Eli Schlanger, moved to Bondi Beach as an emissary of the Chabad movement 18 years ago. He was the father of five children, including a son born two months ago.

“​He wasn’t some distant figure. He was the guy staying up late planning the logistics for a Menorah lighting that most people will take for granted. The one stressing about the weather. The one making sure there were enough latkes and the kids weren’t bored,” wrote Eli Tewel, another Chabad emissary, on X.

“​He was just doing his job. Showing up. Being the constant, reliable presence for his community,” Tewel added. “​And that’s where the gut punch lands: He was killed while doing the most basic, kindest, most normal part of our lives. It wasn’t a battlefield. It was a Chanukah party.”

The post Bondi Beach witnesses, including antisemitism activist, describe grim scene after Hanukkah attack appeared first on The Forward.

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I grew up believing Australia was the best place to be Jewish. This Hanukkah shooting forces a reckoning I do not want.

I grew up believing that Australia was one of the best places on earth to be Jewish. This country always felt like a gift: Extraordinary beaches, glorious wildlife, and a cultural temperament that values fairness and ease over hierarchy. For most of my life, my Jewishness in Australia was unremarkable. My parents and grandparents chose this place because it promised normality, and for a long time, it delivered.

So when I heard that there had been a mass shooting at Bondi Beach, at a Hanukkah event, my body reacted before my mind could catch up.

Gun violence is almost unthinkable in Australia. The country limited gun ownership after the Port Arthur massacre in Tasmania in 1996, when we made collective choices about who we wanted to be as a nation. That a shooting could happen here, and that Jews were the target, feels like a rupture in something we believed was settled.

At the time I write this, at least 11 people are dead, including a rabbi. Dozens more are injured. I recognise some of the names being circulated in prayer groups.

Rising antisemitism in Australia

Historically, being Jewish in Australia was not something that required vigilance, it was something you simply were.

Since October 7, that certainty has begun to fray. I have had the persistent feeling that something fundamental has shifted, and that the country I love is becoming less recognisable to me.

Many in Australia’s Jewish community mark Oct. 9, 2023 as the moment the ground moved beneath our feet. The protest outside the Sydney Opera House, where there were open chants of “Where’s the Jews” and “F–k the Jews,” at one of our country’s most iconic sites, with no arrests and no charges, felt like a breaking point.

The months since have been relentless with Jewish Australians assaulted, hateful graffiti, doxxing, Jewish businesses targeted, and a steady drip of hostility that causes us to question whether something is irreversibly changing for Jews in this country.

We have repeatedly reached out to our government, telling them that we do not feel safe. And yet, it has often felt as though these concerns are met with procedural gestures like more security funding, that never quite reach the level of protection and reassurance we are seeking.

When Australia wants to take a zero-tolerance approach to anything, it does so with gusto, ask anyone who lived here during the COVID-19 pandemic. Australian Jews do not feel that the Australian government is taking its approach to antisemitism as seriously as it should.

And so, here we are.

Bondi Beach now symbolizes death and disaster

Images of bodies on Bondi Beach are now seared into my mind. Bondi, the shorthand for Australian ease and sunlight and openness, has become a shrine to death and disaster for Australian Jews.

For most of my life, being a Jewish Australian has felt like a profound blessing. Today I feel something colder. I find myself asking questions that feel both irrational and unavoidable.

Is it foolish to stay in a country where Jews can be killed in public for lighting Hanukkah candles? Am I clinging to a story about Australia that no longer matches reality? Is it naive to assume that Jewish life here will stabilise, rather than continue to narrow?

These thoughts are frightening, but what frightens me more is how practical they suddenly feel. I am a parent, and I take my children to community events. The idea that attending a Hanukkah celebration could be a life-threatening decision is not something I ever imagined I would have to consider in Australia.

This moment forces a reckoning I do not want. It asks whether Jewish belonging in Australia is conditional. Whether safety is fragile. Whether the country my ancestors chose, and that I still love deeply, is willing and able to protect Jewish life.

As I type these words I feel grief not just for the dead tonight, but for a version of Australia that felt solid and reliable, alongside a growing fear that something essential about the way Jews have always lived in this country has already been lost.

The post I grew up believing Australia was the best place to be Jewish. This Hanukkah shooting forces a reckoning I do not want. appeared first on The Forward.

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