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What American Jews fight about when they fight about Israel

(JTA) — Eric Alterman, born in 1960, says the view of Israel he absorbed growing up in a Jewish family in suburban Scarsdale, New York, was decidedly one-sided. 

“I went on this nerdy presidential classroom thing when I was in high school,” he recalls, “and some Christian kid from the South raised his hand and said to the rabbi, ‘I don’t get it, if the Jews could have a state, why can’t the Palestinians?’ And I was like, ‘How dare you?’”

Alterman would go on to attend Cornell University, where he wrote his honors thesis on Israel, Vietnam and neoconservatism; spend a semester abroad at Tel Aviv University; study Israeli military history while earning his master’s degree in international relations at Yale, and research a dissertation on American liberalism and the founding of Israel as a doctoral student at Stanford.

Although he frequently writes about Israel as a contributing writer at the Nation and the American Prospect, Alterman is best known for his liberal analysis of the media and U.S. politics. He’s written 11 previous books, including one on Bruce Springsteen.

Yet he never stopped thinking about the widening gap between the idealized Israel of his youth and the reality of its relations with the Palestinians, its Arab neighbors and the West. Even when Israel’s revisionist historians were uncovering evidence of massacres and forced expulsions of Palestinians during the War of Independence, and Israeli politicians and intellectuals began asking why, indeed, the Palestinians didn’t deserve a state of their own,  he saw that such discussions were considered blasphemous in most American Jewish circles.

Alterman, now a CUNY Distinguished Professor of English at Brooklyn College, explores that gap in his latest book, We Are Not One: A History of America’s Fight Over Israel.” The book surveys U.S.-Israel relations, but with a focus on the ways defending Israel have shaped public discourse. It’s a book about arguments: within the administrations of 14 presidents, between Washington and Jerusalem, and mostly among Jews themselves. 

Earlier this month we spoke about how the pro-Isael lobby became a powerful political force, the Jewish organizations and pundits who fight to limit the range of debate over Israel, and what he thinks is the high price American Jews have paid for tying their identities so closely to Israel. 

“I try to take on shibboleths that in the past have shut down conversation and take them apart and sympathetically show the complexity of the actual situation that lies beneath — so that [criticism and disagreement] over Israel can be understood rather than whisked away by changing the subject, or what-aboutism, or by demonizing the person who is raising them,” said Alterman.

Our conversation was edited for length and clarity.

Jewish Telegraphic Agency: Let me start by congratulating you: It’s the first book about U.S.-Israel relations with a chapter named after a Bruce Springsteen album: “Working on a Dream.” 

Eric Alterman: Nobody else has caught that. But it’s not about U.S.-Israel relations. It’s the first book about the debate over Israel in the United States. There’s a million books on U.S.-Israel relations. 

So let’s define that more narrowly. The title reminds me of the United Jewish Appeal slogan over the years, “We Are One,” which was about American Jewish solidarity. So who is the “we” in your title, “We Are Not One”?

There are three or four different meanings. The “we” in this book are obviously the United States and Israel. An awful lot of people argue that the United States and Israel have identical interests in the world and that’s crazy, because Israel is this tiny little country in the Middle East and we’re a global superpower thousands of miles away. So obviously, we’re going to have differences. Number two, American Jews and Israeli Jews are very different people. They have very different life experiences. And they see things quite differently as evidenced by the political split between them. The title also refers specifically just to Americans, because we can’t even discuss most things anymore. The pro-Israel community, such as it ever was, is enormously split and it’s split in angry ways. 

Much of your book is about what happens to American Jews when the idealized portrait of Israel’s founding and its presumed blamelessness in its actions toward the Palestinians comes up against reality. In that context, tell me a little about your choice to devote a chapter to the Leon Uris novel “Exodus,” an extremely sanitized version of Israel’s founding, and the 1960 movie based on it.

The influence of “Exodus” is something I didn’t understand until I wrote the book. It’s crazy, because Leon Uris was this egomaniac who wrote kind of a shitty book and said that he wanted to add a new chapter to the Bible, and he kind of succeeded. I was born in 1960. When I was growing up in suburban New York, every single family had “Exodus” on their shelves. When the movie came out Israelis understood this. They said, “We can just shut down our public relations office now.” And from the standpoint of reality the movie is worse than the book because it has Nazis — the Arabs in the book are working with Nazism. Uris didn’t have the nerve to do that. So the book created this idealized Israel and this idea of [Palestinians as] evil, subhuman Nazis. 

What most Americans don’t understand, or choose not to understand, is that before the 1940s most Jews were anti-Zionist, or non-Zionist. This changed in the 1940s, when, as a result in part of the Holocaust, and the reaction to that, and the triumph of Zionists, they became intensely pro-Zionist, leading up to the creation of Israel. But after that, they kind of forgot about Israel. One might have given their children JNF boxes to carry on Halloween instead of UNICEF boxes, or maybe they paid to plant trees. But Israel doesn’t show up in the American Jewish Committee’s 1966 annual report until page 35 or 36, and Nathan Glazer’s 1957 book “American Judaism” says that the creation of the Jewish state has had “remarkably slight effects on the inner life of American Jewry.”

With the events of 1967, Uris’ idealized notion of Israel came together with this terrible fear of a second Holocaust, and the terror and shame and frightening nature of that combined to transform American Judaism overnight to an enormous degree.

You are referring to Israel’s lightning victory in the Six-Day War, which even non-religious Jews saw as a kind of miracle, and redemption two decades after the Holocaust. And that transformation, you argue, put defense of Israel, combined with Holocaust consciousness, at the center of Jewish identity. 

More than just the center: It basically comprised almost all of it, for many secular Jews. I quote the neoconservative Irving Kristol in the book saying in 1976 that “the Holocaust and the founding of the state of Israel” was 100% of what Judaism means. 

Which in turn led to a the tremendous pro-Israel lobbying efforts, political activism and punditry.

The budgets of American Jewish organizations overnight went from social services and liberal social justice causes to defense of Israel. And rabbis were replaced at the center of public discourse by the heads of these organizations — most of whom had no religious training or knowledge of history or Judaism. 

Joe Biden, then vice president, speaks at the AIPAC 2016 Policy Conference in Washington, DC, March 20, 2016.
(Molly Riley/AFP via Getty Images)

One distinction you repeatedly make is between what most Jews believe compared to the Jewish organizations that claim to represent them. Surveys show the rank and file is consistently more liberal on Israel and less hawkish than the big organizations — a gap that showed up markedly around the Iraq War and the Iran nuclear deal

Right. The big mistake that so many in the media make is that they go to the heads of these organizations who pretend to speak for American Jews when they don’t speak for American Jews. They speak for their boards and their donors. 

The shift to Jewish lobbying on behalf of Israel coincides with an era in which there is seldom daylight between what Israel wants and what the United States wants or agrees to — often to the frustration of presidents. You are critical of those who exaggerate the pro-Israel lobby’s influence — folks like Stephen Walt and John J. Mearsheimer, authors of the 2007 book “The Israel Lobby and U.S. Foreign Policy” — but, at the same time, you write, referring to the Israel debate in America, about “the continued stranglehold that money, power, organizational structure, and clearly defined paths to personal career advancement continue to hold over the shape of foreign policy.” How will you respond to critics who will say your book is trafficking in the myth of Jewish power and its conspiracy-minded hold over American policy?

The short answer is, that’s why I wrote a 500-page book — basically, for two reasons: One, everything is incredibly complicated. And some of those complications are consistent with antisemitic myths, and therefore they have to be teased out and broken down in such a way that you’re telling the truth rather than portraying the myth. 

If you say things without context, they sound antisemitic. I say that yes, Jews are very powerful in the media and many use that power on or about Israel. But I think if you lay out the examples that I use, if you look at them and examine them, I don’t see how you can conclude otherwise. The people I describe often say that about themselves — how much power and influence they yield.

Secondly, I’ve always found it just about impossible to discuss Israel with anyone, because you have to share exactly the same assumptions with that person. And if you don’t, then they take it personally, or you’re an antisemite, or, at best, you’re insufficiently sensitive to how important antisemitism is. And if you describe ways in which American Jews act in ways that are consistent with antisemitic myth, it has a way of shutting down the conversation. 

Undoubtedly there’s some criticism of Israel that is motivated by antisemitism, but there’s an awful lot of reasons to be critical of Israel, particularly if you are a Palestinian or care about Palestinians. This accusation [antisemitism] has shut down the discourse and part of my hopes in demonstrating the complexities of this history is to open this up.

So let me ask about your own stake in this. Your educational background and relationship to Israel are similar in many ways to the writers and thinkers in your book who tolerate no criticism of Israel. I don’t know if you call yourself a Zionist, but you have some connection to Israel, and you’re also willing to tolerate critiques of Israel. What’s the difference between you and some of the other people who went on the same journey?

For the longest time I was comfortable with the words “liberal Zionist,” but I don’t think they have any meaning anymore. I don’t think it’s possible to be a liberal Zionist — you have to choose. Israel is the only putatively democratic country that prefers Trump to either Obama or Biden, and it’s not even close. And young Israelis are moving further in that direction and young American Jews are moving further in the opposite direction. 

So you ask me if I am a liberal Zionist. I don’t think the word “Zionist” is useful at all anymore, because Israel is a country and it’s not going anywhere. I sometimes call myself an anti-anti-Zionist, because anti-Zionism is dumb. I’m very anti-BDS. If I thought [the Boycott, Divestment and Sanctions movement] could end occupation, I would support it, even though the idea of boycotting Jews puts a bad taste in my mouth. But the theory behind BDS apparently, and I’ve spent a lot of time on this, is that the world will force Israel to give up its identity and turn the country over to its enemies. It’s inconceivable that Israel would do that and inconceivable the United States would pressure them to do that. So BDS is entirely performative. It’s more of a political fashion statement than anything else. 

And to me, it speaks to the failure of Palestinian politics throughout history. I have a great deal of sympathy for the Palestinians and their bad politics because it’s based on two problems. One is that they have never been able to see the future very well. So they should have agreed in 1921 and 1937, or whenever they would have had the majority and they were being given a country by the British. They should have taken the lousy offer from Ehud Barak and Bill Clinton in 2000. I kind of get it because they have so many competing constituencies, and it’s impossible to satisfy all of them at the same time. I understand that. It’s hard to imagine a Palestinian politician who could say yes, and if you look at Hamas and the Palestinian Authority, in both cases, it’s hard to imagine making peace with them.

I read that in your book, and my first thought was, well, isn’t that basically just confirming what the pro-Israel right has always said — that Israel has no partner for peace? So maybe the best it can do is maintain a status quo that assures some security for Israel and a workable something for the Palestinians.

Well, number one I hold Israel significantly responsible for the conditions under which that has developed and that they can change those. And number two, that’s no excuse for the way Palestinians are treated, either in the occupation or in Israel. So yes, I agree. There’s no one to make peace with today, but there are many steps Israel could take that could vastly improve the lives of the Palestinians, both in the occupied territories and inside Israel. And there are a lot of steps they could take that could build confidence for a future that could weaken Hamas, that could strengthen the Palestinian Authority, so that one day peace would be possible. But they do the opposite.

An Israel supporter at a New York rally to tell the United Nations “no more anti-Israel documents or resolutions,” Jan. 12, 2017. (Don Emmert/AFP via Getty Images)

You talk about funding of Israel studies and Jewish studies departments as a reaction against fears of a pro-Palestinian takeover of academia. At the same time, you write how Palestinian supporters “succeeded in colonizing Middle East studies departments, student faculty organizations, and far-left political organizations.” Why does that matter in the long run if, as you also write, nothing’s really going to change American policy on Israel?

I gave a talk before the book came out at Tel Aviv University and someone asked me that question. I said, You care about these transformations for two reasons. One, you really will be all alone in the world. You’ll have the support of conservative [Evangelical] Christians who are in many respects antisemitic and are using you for their own purposes. So if you lose American Jews, you will be existentially alone in a way you’re not now and that strikes me as very unpleasant. 

I do think that the quote-unquote pro-Israel community has a stranglehold on American politics that I can’t see changing anytime soon, and I think the change in the Democratic Party [that it will turn more pro-Palestinian] is very much exaggerated by both sides for their own reasons. 

That being said, the people who are being trained now to be in the State Department and the National Security Council and the Defense Department and the think tanks and the places where the intellectual foundation of U.S. policy is made are learning something very different from what you and I learned in college. Right now, there’s no such thing as an influential Palestinian lobby in this country. There’s no pushing back. There’s no percentage for anyone opposing Israel who has a career interest in the future. That will change, and the whole shaping of the discourse will change and that will change the relationship between the United States and Israel. It’s not going to happen anytime soon, but it’s definitely going to happen. 

As Jews in this country have remained largely liberal, Israel appears to be getting more illiberal, as we’ve seen with a new government that is more right-wing than any previously. And Israel has become more of a divisive element among Jews than a unifying force. As this gap appears to be widening, do you have any real hope for changing the discourse?

No, I don’t have any hopes for that. I don’t have anything optimistic to say about Israel. I think, politically speaking, from the standpoint of American Jews, everything is going in the wrong direction. But by demonstrating just how different Israeli Jews are than American Jews, and how little Israeli Jews care what American Jews think, I do think that it presents an opportunity for American Jews to think about what it means to be an American Jew in the Diaspora. Roughly half of the Jews in the world live in the United States. And since 1967 American Jews have defined themselves vicariously through Israeli Jews and taking pride in Israel. They expressed their identities by defending Israel and attacking the media when the media didn’t defend Israel.

Meanwhile, American Jews hardly ever go to synagogue. According to Pew, 20% of American Jews regularly attend synagogue and half of them are Orthodox, who are 10% of the community. What brought me back into Judaism was studying Torah. And hardly any American Jews are ever exposed to that. 

So I think there’s an opportunity to reimagine Diaspora Jewry now that the Israel story doesn’t work, and it’s clear that it doesn’t work. Young American Jews are leaving or voting with their feet. They’re walking away. Israel-centric Judaism is in part responsible, although it’s not the whole story. Intermarriage is a big part of the story. The de-religionization of all groups is part of the story. But personally, I don’t see what a liberal American Jew would see in a Judaism that defines itself as it has for the past 50 years as defending Israel and remembering the Holocaust.


The post What American Jews fight about when they fight about Israel appeared first on Jewish Telegraphic Agency.

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Memoir of child of Holocaust survivors takes riveting twists

Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.

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Obituaries

CAROL SLATER (née GENSER)

With great courage on Wednesday, November 6, 2024, surrounded by her family.

Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.

The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.

Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.

Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024

CAROL SLATER

(née GENSER)


With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250

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Features

How to Implement a Successful Casino Marketing Strategy

Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.

1. Improve Visibility

With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.

Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.

To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.

You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.

Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.

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Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.

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Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.

Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.

3. Identify the Jobs to Be Done

Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.

However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.

These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.

This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.

Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.

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Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.

Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.

Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.

You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.

Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience. 

5. Use Social Proof

People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims. 

To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.

Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.

6. Keep Up With Gaming Trends

Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.

As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.

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