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Why Israel’s new right-wing leaders immediately made plastic plates inexpensive again
TEL AVIV (JTA) — Devora Zien’s tiny apartment in Bnei Brak runs like a factory, but, she admits, not a very smooth one. With 12 mouths to feed three times a day, single-use plasticware is a basic necessity, she says. So when Israel’s then-Finance Minister Avigdor Liberman increased taxes on disposables in 2021, Zien said she was “in total shock.”
“For me, it’s more important than bread and milk,” she said. “It’s about survival. I can’t stand in front of the kitchen sink all day washing dishes — and where would I put a dishwasher even if I could afford one?”
Liberman’s tax on disposable dinnerware, as well as another set of taxes he imposed as finance minister on sugar-filled soft drinks, were viewed by many ultra-Orthodox Israelis as unfairly targeting their lifestyle and cynically using health and environmental considerations to single out their community.
This week, after Benjamin Netanyahu’s government was sworn in, Liberman’s successor, Bezalel Smotrich, in his first move as finance minister, signed orders repealing the tax hikes on disposables and sugary drinks.
Ultra-Orthodox lawmakers hailed the move, as did many in the broader haredi population. Images made the rounds on social media of haredi men celebrating the decision by drinking Cristal Mint, a low-in-price, high-in-sugar soda, from disposable plastic cups. Beyond the relief felt by members of the community, there was also a sense that the balance in Israel’s cultural war is once again tipping in their favor.
MK Uri Maklev of the haredi United Torah Judaism party, said the tax reversal underscored the new government’s policy of “working for the citizens and not against them.”
Israel is either the world’s top or second-biggest consumer of disposable tableware per capita, depending on the analysis, making the goods a natural target for environmental activists. And the taxes were projected to bring in $350 million annually to the country’s treasury, no small amount. That’s nearly twice, for example, what the city of Jerusalem spends each year on sanitation.
But the disposables were Liberman’s only target for environmental taxes, which came as he sought to address Israel’s high cost of living by cutting taxes on other goods. And no environmental activist himself, Liberman is well known for his fierce criticism of Israel’s haredi sector, which he says contributes too little to the country through work and army service.
Avigdor Liberman, center, holds a news conference following the dissolving of the Israeli parliament, in Tel Aviv, May 30, 2019. (Flash90)
“The only thing that matters to him is sticking his finger in our eye,” said Devora’s sister-in-law Yael Zien, a media personality who advocates on behalf of Israel’s haredi population. She went on to cite Liberman’s widely condemned statement that he would send haredi Jews on “wheelbarrows straight to the dumpster.”
“You can’t compare your average, secular, two-car family that orders takeaway, with the haredis. We also host far more family functions than any other sector,” Zien said. “Why not raise taxes on a second car? Or flights overseas?”
“Haredim are actually more green than anyone else. We buy less clothes, we don’t fly abroad, and our communities rely heavily on gmachim and passing things on,” she said, referring to the free-loan establishments that provide anything from baby bottles to evening gowns.
Though the taxation touched on a sensitive nerve and was viewed by both sides as another round in the cultural war between secular and Orthodox Israelis, when the dust settled, it turned out that both sides may actually agree on some important issues.
Despite saying she reacted with “ecstasy” to Smotrich’s moves, Zien is not entirely opposed to reinstating the taxes, but this time with cooperation from the affected parties and a multi-pronged approach. Addressing the sugary drinks, Zien believes that the government should have taken steps in parallel to raise awareness in haredi society about the danger of diabetes and not just enforce acts that could be interpreted as punitive.
Yael Zien, a haredi Orthodox personality and mother, said she opposed the tax on disposables — as it was enacted, not on principle. (Courtesy of Yael Zien)
Meanwhile, environmental activists, who had marveled at the taxation on plastic dishes, are willing to admit that Liberman might have paid too little attention to the needs of haredi communities.
Yael Gini, community director at Sustainable Development Goals Israel, noted that tax hikes are just one way to combat waste, and not necessarily the most optimal. Targeting businesses or public places with a blanket ban on disposables, as France enacted this week in what activists are calling a watershed moment, might have been a more prudent first step, she said.
“It’s a shame it came to this. This isn’t sectorial but it feels like it is. [Politicians] turned it into something political and the haredim are right about that,” said Gini, formerly a program director at Greenpeace.
“But [the haredim] need to understand, it’s not an us-versus-them situation,” she said, adding that the environmental impact of Israel’s use of disposables is “a disaster for everyone.”
Despite the political uproar created by the decision to tax single use dinnerware, anecdotal evidence shows it might have been effective, especially for haredi Orthodox families living on a tight budget. Data published in April 2022 by the Ministry of Environment indicated that purchase of single-use plastics in supermarkets had dropped nearly 50% since the taxes were imposed six months earlier. Critics of this survey noted, however, that it did not take into consideration the haredi community’s tendency to shop at convenience stores and to make large purchases before Jewish holidays.
A man shops for disposable plastic tableware in the Osher Ad Supermarket branch in Givat Shaul, Jerusalem, Oct. 27, 2021. (Yonatan Sindel/Flash90)
For Leah, a Hasidic Orthodox mother of seven living in the cloistered Bukharian neighborhood of Jerusalem, Liberman’s policy worked.
“We finally got around to toivelling a dinner set that we had been gifted years before,” she said, referencing the Jewish practice of immersing dishes and utensils in a ritual pool to ensure that they can be used with kosher food.
She also went to IKEA to buy other multi-use items like casserole dishes and admits that she would not have made the trip had plasticware remained affordable. “Life is fast-paced and that was one less thing to worry about,” she said.
The adjustment took time and there were bumps in the road. “Many plates got broken, the children argued all the time over cups, but we got through it. I bought each child their own set and encouraged them to wash it.” Leah, who asked that her last name not be printed, has very little exposure to current affairs and was not aware of Smotrich’s rollback. While the move means she would probably allow herself to be less frugal about buying plastics in the future, she was unlikely to go back entirely to the way things were before, she said.
“It’s nice to eat Shabbat meals on real plates,” Leah said. “It feels more special.”
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.
His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.
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Why I urged my parents to avoid the counterprotest in Philadelphia
Parents usually tell their children whether they can go out, but last week, on a phone call with my parents, our roles reversed, and I urged them not to join a Philadelphia food crawl with their friends. The event was organized in response to a bicycle rally calling for the boycott of six restaurants, all Jewish-owned, to “show these zionist business owners that we see them for the disgusting humans they are.”
The counterprotest intended to show solidarity with these businesses by patronizing and protecting them on the day of the protest, given the hostile framing of the boycott against the restaurants and their Jewish owners. However, I was concerned that it would be co-opted by pro-Israel partisans, who not only would instrumentalize it for their own agenda — one which, in my view, is actively detrimental to the fight against antisemitism — but would also stoke chaos and violence. It’s a film that’s played out time and again, including when I was an undergraduate at UCLA: A call is put out that Jews are under attack, counterprotesters mobilize in response, and anger quickly morphs into belligerence, hostility, and violence.
Fortunately, it appears that no one was seriously hurt during Sunday’s bike rally and counterprotest. As I had feared, though, some demonstrators became aggressive as verbal confrontations and scuffles broke out across Rittenhouse Square. While it’s likely that some of the pro-Israel demonstrators were there for the sole purpose of displaying that they are not “Jews with trembling knees,” others ostensibly were there because, as the names of two of the organizations behind it would suggest, they want to StopAntisemitism and EndJewHatred.
If those were the goals, the demonstration was an unmitigated disaster. And much of the discourse surrounding the boycott laid the groundwork for failure.
To many Jews, it may seem self-evident that the boycott was illegitimate and antisemitic. For the protesters, though, there seems to be a genuine inability to understand how it could be. They also seem unable or unwilling to condemn antisemitism.
Anger at the protesters is understandable, but if the goal is to stop antisemitism and end Jew hatred, it is important to address the root of the problem, which starts with understanding why the protesters might have such a profound misunderstanding of antisemitism.
For several decades, following the Six-Day War of 1967 and the Cold War period, pro-Israelism has been a core, essential feature of hegemonic anti-antisemitism advocacy. Groups like the ADL have made the phenomenon of so-called “new antisemitism” – a term that explains hostility toward Israel by claiming that the nation is maligned out of bigotry, as the proverbial Jew among the nations – a central focus of their work, especially in times of increased Israeli-Palestinian conflict.
Though this is hardly “new,” the stakes and intensity of attacks against the “new antisemitism” have been raised in a post–Oct. 7, post–destruction of Gaza reality. In effect, this approach has been successful in as much as it has led to a public perception that the fight against antisemitism and the fight in defense of Israel are the same fight, and cannot be separated.
As a result, when anti-Zionist, pro-Palestinian activists are accused of antisemitism or expected to condemn it, they view it as purely cynical — an attempt to delegitimize their movement rather than a true objection to how they have treated or spoken about Jews. This very refusal to condemn antisemitism is often read as itself antisemitic by many Jews. This “acrimonious circle,” as philosopher Brian Klug described it 13 years ago, could go on forever.
As the acrimonious circle spins and spins, there are a few options that groups fighting antisemitism can consider:
- They can continue pushing pro-Palestinian activists to see both condemning antisemitism and supporting Israel as intertwined moral duties.
- They can insist on that interconnection, but tell pro-Palestinian activists to choose combatting antisemitism no matter what their beliefs about Israel are.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and deploy tactics of intimidation, bullying, harassment, and/or violence against them.
- They can accept that pro-Palestinian activists will rarely condemn antisemitism at their own initiative, and present condemning antisemitism as a human-rights oriented stance, in line with standing up for all marginalized people, including Palestinians.
The first option is the one that organizations like the ADL have often chosen. In its statement about the bike rally and boycott, the group said that criticism of Israeli government policies are acceptable, but discrimination is not. Criticisms that the ADL considers ipso facto discriminatory, however, include claims that Israel has committed the crimes of genocide and apartheid. As a result, activists lend the ADL and groups like it no credibility and will dismiss any of their condemnations out of hand.
The third option is what the protest on Sunday became. Any Philadelphian can tell you that a brawl in the middle of Rittenhouse Square during an Eagles game is far from unusual. But the fighting in this instance broke out because of the boycott — one side driven by a fervor that they needed to defend Jews facing an existential threat from anti-Zionists, the other driven by a fervor that they needed to bring justice to a city ravaged by what protesters believe are business-owning war criminals.
The second option is a sensible demand from a moral perspective. However, it is not a strategic one. The hard truth is that for many, though certainly not all, pro-Palestinian activists, the cause comes before all else, including standing up against antisemitism.
Therefore, the only way forward for Jews is the fourth option: to frame the fight against antisemitism as a fight for the rights of all people. This is not a perfect solution — no solution could be. There will always be some unwilling to oppose antisemitism no matter what tactic is deployed. However, it will make plain that there is no contradiction between condemning antisemitism and supporting Palestinian rights, that in fact the task is to support human rights universally and to condemn all who violate these rights. That necessarily includes standing against Israeli war crimes and its regime of inequality, and that includes condemning those who hold Jews as Jews complicit for Israel’s actions and condemning those who harass, intimidate, and scrutinize Jewish business owners for their presumed political stances.
My parents, fortunately, decided to remove themselves from the chaos of this day and went to support the targeted businesses as regular patrons on other days throughout the week. I was pleased to see that our rabbi, who leads one of the largest synagogues in Center City, made a point of trying to de-escalate tensions and confrontations from within the Philadelphia Jewish community, as well as highlighting the strength and vibrancy of Philly’s Jewish life on its own terms.
These are important, positive things we can do in the short term. That said, if we want long-term change to come from the pro-Palestinian movement – and I think this moment requires it – anti-antisemitism groups that cannot meet the moment must step aside and make room for those that are capable and prepared to frame the fight against antisemitism as a fight for, not against, fairness, justice, and equality for all.
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Israel approves $31.5 million plan to strengthen Jewish education in North America
(JTA) — JERUSALEM – Israel’s government has approved a NIS 100 million ($31.5 million) plan, initiated by Prime Minister Benjamin Netanyahu, to strengthen Jewish education in North America, a statement from his office said Wednesday.
Based on a partnership and joint investment with North American Jewish communities, the goal of the plan is to strengthen Jewish identity and ties to Israel among the next generation of Diaspora Jews in the United States.
The approval of the plan, which was developed with representatives of the Jewish Federations of North America (JFNA), follows a government decision made in June.
It comes a day after Israel’s parliament, the Knesset, was sworn in and two weeks after a national election left Netanyahu facing a battle to stay in power as his rival, Gadi Eisenkot, received the mandate to form the next government.
It also comes amid signs of growing disaffection among Diaspora Jews, particularly younger generations, toward Israel and the Netanyahu-led government. Recent polls suggest that support for Israel among Diaspora Jews, especially in response to its policies in Gaza and on matters of democracy, is slipping.
A February survey of American Jews by the Jewish Federations of North America found that only one-third of American Jews aged 18-34 identify as Zionist, even as nearly nine in 10 say they support Israel’s right to exist as a Jewish and democratic state.
A separate Pew poll in May examining American views of Israel found that Jewish attitudes have shifted since 2024. The survey found that 83% of Jews view the Israeli people favorably, down from 89% in 2024, while 47% view the Israeli government favorably, compared with 54% in 2024.
“The plan we approved today, in partnership with Jewish communities in North America, is an investment in the future generation of Diaspora Jews. Together, we will strengthen Jewish identity, deepen the connection to Israel and ensure that our heritage and values are passed proudly from generation to generation,” Netanyahu said in the statement.
“The future of the Jewish people depends on our ability to ensure that future generations know their heritage, connect to their Jewish identity and maintain their deep ties to the State of Israel,” he said, adding that Israel would not “stand idly by in the face of challenges,” such as antisemitism.
Under the framework of the plan, which will focus on increasing the number of students enrolled in Jewish educational frameworks, the Israeli government allocation will be matched 50% with funding from Jewish Federations and other non-governmental sources.
JFNA said in a statement that it welcomed the Israeli cabinet’s decision to invest in Jewish education across the U.S. and Canada, calling it an “unprecedented partnership between the Government of Israel and North American Jewish communities to strengthen Jewish identity and ensure a vibrant future for the Jewish people.”
“We are proud to launch this historic partnership with the Government of Israel to expand access and grow enrollment in Jewish day schools across North America,” said Gary Torgow, chair of the Board of Jewish Federations of North America.
Eric D. Fingerhut, JFNA’s president and CEO, said the partnership “reflected the shared commitment of Israel and North American Jewry to strengthening Jewish identity and expanding educational opportunities for more families.”
This article originally appeared on JTA.org.
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