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With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle
(JTA) — “Hi my name is Miriam,” the video begins. “I’m an Orthodox Jew, and I share what my life is like.”
So opens a typical TikTok post from Miriam Ezagui, a 37-year-old Brooklyn-based labor and delivery nurse who has amassed 1.6 million followers on the social media platform. Users who make their way to “JewTok,” as the Jewish corner of TikTok is known, have likely encountered Ezagui’s videos, which cover everything from purchasing a sheitel to making matzah ball soup to a makeup tutorial with her daughter.
Since starting her account in May 2020, Ezagui has cemented herself at the top of the searches for “Jewish” and “Orthodox Jewish” thanks to her warm demeanor, easy humor and information-based approach. But she didn’t set out to become a Jewish influencer.
“I didn’t originally start as a Jewish account,” Ezagui told the Jewish Telegraphic Agency. Instead, it was a way to be productive while on maternity leave for her fourth child: “It gave me an excuse to get dressed and not just walk around in pajamas all day.”
“I never would have imagined that it would be where it is today,” Ezagui said of her TikTok account. “It’s been a little life-changing.”
These days, Ezagui gets invited to numerous events and Jewish product launches: she’s received free clothes thanks to collaborations with local retailers; tickets to see the off-Broadway play “The Wanderers” in exchange for an ad on her account, as well as discounts at the well-known Shani Wigs store in Brooklyn. Ezagui, who collaborates with both Jewish and non-Jewish influencers, said she’s often recognized as she goes about her day-to-day life.
Ezagui, who is Hasidic and whose four daughters range in age from 18 months to 9 years old, began her account as a way to share tips on the best ways to safely and comfortably hold a baby using woven wraps. But that all changed in late January 2022, when comedian and “The View” host Whoopi Goldberg said on air that “the Holocaust isn’t about race.”
As the granddaughter of Holocaust survivors, Ezagui said she questioned how someone with as much of a platform as Goldberg had such a lack of understanding about the Holocaust — so she decided to speak up and create a video that debunked Goldberg’s claims.
“I really had a long, hard think about whether I wanted to come out as being openly Jewish online because I was really scared of hatred and antisemitism because it’s so easy for people to do that online because they can just be a blank profile or screen,” Ezagui explained of why she was initially skeptical to post. “I never hide the fact that I’m Jewish, but I was not a social media personality … I share things personally but not with the world.”
Ezagui made her first explainer video in February 2022, breaking down why the Holocaust was an attempt to eliminate the Jewish people because the Nazis viewed them as a lesser race. “I feel like I have an obligation as a Jewish woman,” she said in the three-minute clip. “As the granddaughter of not one, but two, Holocaust survivors, I feel like my voice needs to be heard.”
“The Nazi movement wanted to eradicate Jewish people from the world. They saw us as subhuman, they saw us as inferior, something that the world needed cleansing of,” she added. “If you read the Nuremberg Laws, they refer to us as the Jewish race. They racialized us, they slapped stars on our arms, put us in concentration camps, sent us to gas chambers because we were Jewish — our whiteness didn’t save us.”
Though the video got positive feedback from her followers, the video only received around 350 likes. But her account started attracting a large following in April 2022, when she featured her grandmother, Lilly Malnik, who discussed her memories of the Holocaust. The video, titled “Meet my Bubby,” racked up over 30,000 likes.
In the next four months, several of Ezagui’s videos began to rack up anywhere from tens of thousands to millions of likes and views. In one particular TikTok from June 2022, Malnik discusses how she lost her menstrual cycle while in Auschwitz. The clip garnered 3.1 million likes and 23.4 million views.
Along the way, Ezagui began producing more Judaism-focused content. Within two months of her first Jewish video, half of Ezagui’s content had become talking about the Jewishness of her day-to-day life. These days, she posts a mix of storytimes (a popular type of TikTok video in which creators recount a story about their lives), explainer videos on Orthodox customs and scenes from her days as a mom and nurse.
“It’s a lot about multitasking or it’s a lot about me just filming my everyday life,” she added, explaining how she manages to fit between one and four hours of filming each day, except on Shabbat. “You know, ‘OK, I’m making some chicken matzah ball soup. Let’s take out the camera.’”
It’s a mixture that’s clearly working for her. Fans say that it’s Ezagui’s authenticity — her children are often yelling in the background, for example — is what sets her apart. “I like Miriam so much because I feel like she embodies the idea of an influencer staying true to themselves,” said Alyssa Cruz,19, of Toledo, Ohio. “She does not apologize for living her life a certain way, but she also handles hate and criticism with grace and respect. You can tell her what her true intentions are, and she never tries to be anyone but herself.”
“I like that she’s not as much of an ‘influencer’ as some other similar types of TikTok channels,” said Rachel Delman Turniansky, 57, from Baltimore. “I get that there are people who have been able to monetize their accounts, and good for them, but it’s kind of a nice break from that to see someone who isn’t doing it for that reason.”
“Miriam is a friend of mine, so it’s been fun to watch her grow,” said Shaina, a 25-year-old in Wellington, Florida, who knows Ezagui personally and did not want to share her last name for privacy reasons. “I’m also an Orthodox nurse, and I love seeing the way she runs so many different parts of her life — work, family, religion, TikTok, her own hobbies, etc. — in such a great rhythm. She doesn’t hide behind filters, and set ups. What you see is her real day to day life.”
Though Ezagui’s approach is often no-nonsense and educational, her videos are occasionally livened up with her unique blend of sarcasm and cheekiness — something her fans lovingly call “spicy Miriam.”
“I love Miriam’s humor — it’s mom humor so it reminds me of my own mother,” said 22-year-old Los Angeles native Alexa Hirsch. “I love her sexual innuendos because they’re so lighthearted and cute! I love how she manages to maintain her family friendly persona while also normalizing discussions about personal and private aspects of Orthodox Judaism.”
When asked whether Orthodox Jews can have sex on Shabbat, Miriam responded that the practice is “actually encouraged,” then boldly calls for her husband to help her push the beds together, raising her eyebrows and smirking.
Replying to @greysanatomyfanatic is making a baby allowed on shabbos? #babymaking #shabbos #religion #jewishtiktok #husbandwife
♬ original sound – Miriam Ezagui
As her internet fame has grown, so, too, has the amount of antisemitic comments Ezagui has received on her accounts. Perhaps not surprisingly, she has found that her posts about Judaism have received the most hate. “When people are trolling my account, I’m not afraid to call them out, but I don’t want to make it [my account] all about that,” she said. “But when I do call out, I like to do them in a tasteful way.”
For example Ezagui, in response to a comment saying “go in the oven jew,” Ezagui filmed a video in which she superimposed the comment over a video in which she says: “For thousands of years Jews have been persecuted. Great empires have tried to extinguish our flame, but we survive. We. Will. Always. Survive! Your hatred has no power over me.”
Ezagui emphasized how important it is for her account to be a safe space for all people, regardless of their race, gender or religion. She consistently features content creators and also man-on-the-street videos of people of all backgrounds — in one video, she and a Muslim friend discuss why they cover their hair, and in another she discusses topics like why Purim costumes should not appropriate other cultures.
“I welcome everyone to my channel,” she said. “ I accept people as they are, I think it makes them feel comfortable.”
“She’s all about education, and in a world filled with falsehoods and stereotypes about Jews, it’s nice to see someone actively combatting it and engaging with people’s questions,” said Olivia, a 21-year-old living in Morningside Heights who declined to provide her last name. “There are so many people in the world who have never met anyone Jewish in their lives, and to them, Jews are almost fictitious, mythical, evil creatures rather than just real people. It’s really difficult to be so visible as a Jewish person, especially an Orthodox one, yet she does it anyway, and I think that’s really brave and commendable.”
When the busy mom isn’t on camera and or at work, she enjoys reading, experimenting in the kitchen and getting some much needed R&R at the nail salon.
In the future, Ezagui hopes to bring the birthing classes she runs in the Orthodox community to a wider audience, or even to start a podcast. Both ideas are still in their early stages but would continue her TikTok account’s mission of education.
“A lot of people don’t know Orthodox Jews, and there’s a lot of antisemitism surrounding Jews from a place of not, like, extreme hatred,” Ezagui said. “I’m not here to change anybody’s mind if they hate us for no reason, just to hate. But there’s a lot of people that hate Jews, just because of stereotypes that are not real or because there’s a lack of information.
“One of the things that I hope to accomplish with my account is that people can learn from a Jewish person directly,” she added. “And that has a positive impact.”
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The post With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle appeared first on Jewish Telegraphic Agency.
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Holocaust survivor event features a Rob Reiner video address — recorded just weeks before his death
(JTA) — At a virtual Holocaust survivor event on Thursday, beloved Jewish film director Rob Reiner gave a pre-recorded address where he urged those watching to be “resilient.”
For the survivors, families and advocates who tuned into the virtual event hosted by the Conference on Jewish Material Claims Against Germany, or Claims Conference, Reiner’s words carried added weight, having been recorded just weeks before he and his wife, Michele Singer Reiner, were killed in their home on Sunday.
Ahead of Reiner’s pre-recorded remarks, Greg Schneider, the executive vice president of the Claims Conference, said that Reiner had begun working on the organization’s annual International Holocaust Survivors Night a few years ago, including appearances in the virtual screening in 2023 and 2024. The organization has disbursed restitution money to survivors since 1951.
Schneider then read a quote from a 2017 Jewish Telegraphic Agency interview with Reiner.
“Yes, all this is reflected in my work. It’s my sensibility. I’m a Jew. I was raised a Jew. I value honesty and integrity and knowledge and education and all those values I was raised with,” said Schneider, quoting Reiner.
Concluding his introduction to Reiner’s address, Schneider said, “Rob and Michelle, we will carry on your values of acting with honesty, integrity, knowledge and education.”
As Reiner came on the screen, surrounded by posters from some of his most acclaimed films, including “The Princess Bride” and “A Few Good Men,” he began by describing his family’s “personal connection” to the Holocaust.
“Thank you again for asking me to join your evening, I can tell you that what you’re all about means a lot to me,” Reiner said in the video. “Personally, my wife, her mother, was in Auschwitz, and her whole family died there. Her mother was the only survivor, and my aunt was also in Auschwitz.”
On Wednesday, the USC Shoah Foundation shared a 1994 video of Singer Reiner embracing her mother, Holocaust survivor Nicole Silberkleit, who described her children as “very understanding, loving, and affectionate.”
https://www.instagram.com/p/DSYmPLmEshI/
In his address, Reiner then shifted his focus to urging “resilience,” which was the theme of the virtual event to honor Holocaust survivors.
“I know the theme of the evening is resilience, and if ever we needed to be resilient, it’s now,” he said. “We’re living in a time where what’s happening in our country is scary and reminiscent of what we’ve seen happen in the past, and we just hope that we can all survive this and that we can hold on to our democracy, but I want to just thank everybody for being there, and let’s be resilient.”
The Claims Conference’s event was part of an annual menorah lighting ceremony on the fifth night of Hanukkah to honor survivors. It concluded with around 100 survivors lighting candles at the Western Wall in Jerusalem.
This year, Claims Conference officials also used the event to draw attention to antisemitism, with the survivor event taking place just days after 15 were killed during an antisemitic attack on a Hanukkah event in Sydney, Australia.
“Even in these difficult days, when antisemitism is rising and Jewish communities around the world are under attack — this very week on the first night of Hanukkah in Sydney, Australia — we draw strength and inspiration from you, the survivors, from your personal and collective resilience,” Schneider told the group of survivors in Jerusalem.
One of the victims of the attack, Alex Kleytman, was a Holocaust survivor who had passed World War II living with his family in Siberia.
“Lessons from the past should have protected Holocaust survivor Alex Kleytman – a husband, a father and a grandfather,” the Claims Conference wrote in a post on Facebook Sunday. “Educating about how words of hate can turn into violence must not be a hollow promise.”
The couple’s 32-year-old son, Nick, briefly appeared in a Los Angeles court Wednesday after he was charged in connection to his parents’ killing. He has been charged with two counts of first-degree murder with a special circumstance of multiple murders.
The other Reiner children, Jake and Romy, shared a statement with People on Wednesday expressing their grief over the loss of their parents.
“Words cannot even begin to describe the unimaginable pain we are experiencing every moment of the day,” the statement said. “The horrific and devastating loss of our parents, Rob and Michele Reiner, is something that no one should ever experience. They weren’t just our parents; they were our best friends.”
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In Reykjavik, Hanukkah offers a chance for Iceland’s tiny, isolated Jewish community to come together
(JTA) — REYKJAVIK — December light is brief in Iceland. It was not yet 4 p.m., and by the time the giant menorah was lit in downtown Reykjavík, the day had already slipped into darkness. A steady drizzling rain blurred the streetlights and soaked the pavement where fewer than 100 people gathered, roughly half of the country’s Jewish population, which has always been small and largely unseen.
The celebrants were calm, almost subdued; security was not. Armed plainclothes police ringed the area. They moved through the crowd while surveillance drones hovered overhead. Air support was on standby, measures almost unheard of in a country that tops the world’s most peaceful list.
The gathering took place just hours after news broke of the most recent terrorist attack on Jews, this one a celebration of Hanukkah at Bondi Beach in Sydney, Australia.
Rabbi Avraham Feldman and his wife, Mushky, welcomed the crowd, their voices steady but restrained. Iceland’s minister of foreign affairs, Þorgerður Katrín Gunnarsdóttir, followed, and she lit the menorah herself. Curious passersby slowed, some watching silently before moving on. The event passed without incident.
“The attack in Sydney reminds us that darkness is not only something we read about in history books. It still exists in the world and appears suddenly and violently,” said Avraham Feldman, who is associated with the Chabad movement, which makes public menorah-lightings a centerpiece of its outreach around the world.
“Hanukkah does not ask us to deny this darkness,” he added. “Instead, Hanukkah teaches us that each and every one of us can create light and positivity. Even a small light pushes away great darkness. And when many lights stand together, we overpower the darkness.”
In a statement issued the same day, Gunnarsdóttir condemned the attack in Sydney, which took place at a Chabad event. “I strongly condemn the horrific attack on those celebrating Chanukah at Bondi Beach in Australia,” she said. “There is no place, anywhere, for antisemitism or terror. I extend my heartfelt condolences to the victims, their loved ones, and others affected.”
Her presence at the Hanukkah event carried significance well beyond the ceremony itself. Iceland’s government has been among Europe’s most vocal critics of Israel, and public discourse around the war in Gaza has been intense. Jewish teens have reported increasingly tense relationships with their peers, and the national broadcaster recently announced that it would boycott the Eurovision song contest over Israel’s participation.
For some Jews in Iceland, the political situation has shaken their sense of acceptance.
“It has become very different for me since Oct. 7,” said an American Jew living in Iceland who asked to remain anonymous. “Before, I was fairly widely open about being Jewish, but the landscape has changed.”
When he and his spouse moved into a new home last year, he ordered a mezuzah for the front door, but he hesitated to put it up. “For the first time, I found myself concerned about placing my Hanukkah menorah in the window,” he said, even as he added that most Icelanders would likely not recognize the symbol anyway, given the prevalence of seven-armed electric advent lights in windows each December.
For some present, having Gunnarsdóttir at the Hanukkah event offered a rare and meaningful signal that support for a vulnerable minority need not be conflated with geopolitics.
“It’s so special to have the foreign minister join us today, to stand with us, support the community, and offer her continued friendship,” said Mushky Feldman said. “We’re honored to have her speak tonight and light the first candle.”
Jewish life in Iceland has no long historical footprint. There are no historic synagogues, no Jewish neighborhoods, and no centuries-old institutions. Holidays are celebrated in rented spaces or private homes. Until 2018, there was not even a resident rabbi. The community is made up largely of immigrants — including an Israeli jewelry designer who was the country’s first lady for 13 years until 2016 — their children, and Icelanders who have claimed a Jewish identity later in life.
“How do you teach your children what it means to be Jewish without a ready-made community?” asked Reykjavík resident Adam Gordon, an American Jew. “The answer is that we must create that community ourselves.”
Practical challenges abound. “Supplies can be difficult to come by,” said the American Jew, who decided that he would light a menorah. “I finally placed a bulk order from abroad with enough Hanukkah candles to get me through the end of this decade.”
An obstacle is the traditional Icelandic approach to religion. Most Icelanders are nominally Christian but the country is known as one of the most secular in Europe. (Judaism became an official state religion in 2021, following Avraham Feldman’s advocacy.)
“Icelanders see Jewishness as a function of religion, which they largely see as a quaint if outdated view of the world incompatible with their collective level of political and moral evolution,” said Mike Klein, an American Jew living in Iceland.
“Discussions about my being Jewish often become uncomfortable, partly because of the current political predicament, but also because Icelanders find it strange that I would choose to make my life difficult by maintaining my Jewish identity when I’m otherwise relatively well accepted,” Klein added.
Others echo the same tension. A Jewish American living in Iceland, who declined to be named out of concerns about identifying publicly as Jewish, said antisemitism in Iceland is often rooted in misunderstanding rather than explicit hatred. “There is a lot of ignorance,” she said.
“Many Icelanders have no idea that there are only about 15 million Jews in the world, and that while we are few, we are not a monolith. We have different ways of connecting to our Jewish identity, that it is not only rooted in religion, but culture, a shared heritage.”
At the same time, some Icelanders have embraced the community in meaningful ways. Finnur Thorlacius Eiríksson first encountered Jewish life in 2017, when he met an Israeli couple visiting Iceland. When they later moved to the country and invited him to a Passover seder in 2018, he joined.
“The experience was a positive one, which prompted me to attend more events where I got to know the Jewish community in Iceland quite well,” he said.
Eiríksson now holds the distinction of the only non-Jew known to be registered as a member of the official Jewish community. He attends major holidays and events and is even considering converting to Judaism.
“Thankfully, nearly all my Jewish friends are open about being Jewish,” he said. “They know it never helped the Jewish people to hide their identity, so they wear their Jewish identity with pride.”
Andrea Cheatham Kasper, who is Jewish and lives in Iceland with her family, said her Shabbat table has become a cornerstone of connection.
“Our Shabbat table has been central in our home and also as our way to make friends and build community,” she said. “Relationships have grown there, some immediately and some after many meals together.”
Kasper said she does not hide being Jewish or Israeli but avoids online political battles. “My goal is to focus on face-to-face relationships and interactions that are human, not political,” she said. “What I have found is that the noise comes from the loud voices, and they aren’t always representative.”
At the lighting, the menorah flickered against the rain and the early darkness. Children stood close to their parents. Photos were taken to share with family far away, and fresh-baked sufganiyot (jelly-filled donuts) were passed out to the crowd.
“Events like the menorah lighting become these precious moments when we can gather and celebrate together,” said Gordon. “None of us came to Iceland to deepen our Jewish practice, but we don’t want to abandon it. Instead, we want to weave it together with our Icelandic identities.”
The post In Reykjavik, Hanukkah offers a chance for Iceland’s tiny, isolated Jewish community to come together appeared first on The Forward.
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Mamdani Transition Team Appointee Resigns After ‘Money Hungry Jews’ Social Media Posts Resurface
Candidate Zohran Mamdani speaks during a Democratic New York City mayoral primary debate, June 4, 2025, in New York, US. Photo: Yuki Iwamura/Pool via REUTERS
An appointee of New York City Mayor-elect Zohran Mamdani resigned just one day after her selection this week, following the exposure of decade-old social media posts that contained antisemitic language and stereotypes.
Catherine Almonte Da Costa, who had been named Mamdani’s director of appointments, stepped down Thursday after social media posts from around 2011–2012 resurfaced in which she used phrases echoing classic antisemitic tropes, including references to “money hungry Jews.”
The Anti-Defamation League condemned the comments, saying they “echo classic antisemitic tropes and otherwise demean Jewish people,” and questioned how such remarks were not uncovered during the vetting process for a senior role in the incoming administration. Shortly after the controversy broke, Da Costa’s X account was taken offline.
In a statement announcing her resignation, Da Costa expressed remorse for the posts, calling them and inconsistent with who she is today. In a statement, Da Costa said she “spoke with the Mayor-elect this afternoon, apologized, and expressed my deep regret for my past statements. These statements are not indicative of who I am.” Mamdani accepted her resignation, stating that he believed her apology to be sincere.
The episode has intensified scrutiny of Mamdani’s transition team and personnel choices as he prepares to take office. Mamdani, a progressive lawmaker, has previously faced criticism from Jewish and pro-Israel groups over his rhetoric and positions related to Israel, prompting heightened sensitivity to issues of antisemitism surrounding his administration.
Jewish communal leaders said the incident underscores broader concerns about tolerance for antisemitic language within progressive political circles and the need for more rigorous screening of public officials and senior staff. Several noted that public servants must be held to a high standard, particularly at a time of rising antisemitism in the United States.
Halle Soifer, the CEO of the Jewish Democratic Council of America, expressed approval of Da Costa’s resignation.
“Glad to see that Catherine Almonte Da Costa has resigned. The views she expressed are unacceptable and intolerable,” she said.
Sara Forman, executive director of the New York Solidarity Network, also praised Mamdani’s “cutting ties” with Da Costa, but cautioned that ““had she said ‘Zionist’ instead of ‘Jew’ the response from the incoming Mamdani administration and the outcome we just witnessed would likely have been quite different.”
David Friedman, the former US Ambassador to Israel, expressed a more skeptical view of Da Costa’s decision to step down.
“Seems like every Mamdani appointee has something in common — an intense dislike for Jews,” he said.
The resignation marks an early setback for Mamdani’s mayoral transition and is likely to keep questions about antisemitism and accountability at the forefront as his administration begins to take shape. Mamdani has repeatedly stressed his commitment to protecting New York City’s Jewish community amid ongoing concern over rising antisemitism in the city and his own anti-Israel viewpoints.
Mamdani, a far-left democratic socialist and anti-Zionist, is an avid supporter of boycotting all Israeli-tied entities who has been widely accused of promoting antisemitic rhetoric. He has repeatedly accused Israel of “apartheid” and “genocide”; refused to recognize the country’s right to exist as a Jewish state; and refused to explicitly condemn the phrase “globalize the intifada,” which has been associated with calls for violence against Jews and Israelis worldwide. During his tenure in the NYC City Council, Mamdani spearheaded the “Not on our dime!: Ending New York Funding of Israeli Settler Violence Act,” legislation which would ban charities from using tax-deductible donations to aid organizations that work in the West Bank. In 2021, Mamdani issued public support for the Boycott, Divestment, Sanctions (BDS) movement—an initiative which seeks to economically and diplomatically isolate Israel in the first step to its eventual destruction.
Notably, on Oct. 8, 2023, 24 hours following the deadliest day for Jews since the Holocaust, Mamdani published a statement condemning “Netanyahu’s declaration of war” and suggesting that Israel would use the terror attacks to justify committing a second “Nakba.” Mamdani then said that Israel can only secure its long term safety by “ending the occupation and dismantling apartheid.”
