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With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle

(JTA) — “Hi my name is Miriam,” the video begins. “I’m an Orthodox Jew, and I share what my life is like.” 

So opens a typical TikTok post from Miriam Ezagui, a 37-year-old Brooklyn-based labor and delivery nurse who has amassed 1.6 million followers on the social media platform. Users who make their way to “JewTok,” as the Jewish corner of TikTok is known, have likely encountered Ezagui’s videos, which cover everything from purchasing a sheitel to making matzah ball soup to a makeup tutorial with her daughter.

Since starting her account in May 2020, Ezagui has cemented herself at the top of the searches for “Jewish” and “Orthodox Jewish” thanks to her warm demeanor, easy humor and information-based approach. But she didn’t set out to become a Jewish influencer. 

“I didn’t originally start as a Jewish account,” Ezagui told the Jewish Telegraphic Agency. Instead, it was a way to be productive while on maternity leave for her fourth child: “It gave me an excuse to get dressed and not just walk around in pajamas all day.”  

“I never would have imagined that it would be where it is today,” Ezagui said of her TikTok account. “It’s been a little life-changing.”

These days, Ezagui gets invited to numerous events and Jewish product launches: she’s received free clothes thanks to collaborations with local retailers; tickets to see the off-Broadway play “The Wanderers” in exchange for an ad on her account, as well as discounts at the well-known Shani Wigs store in Brooklyn. Ezagui, who collaborates with both Jewish and non-Jewish influencers, said she’s often recognized as she goes about her day-to-day life. 

Ezagui, who is Hasidic and whose four daughters range in age from 18 months to 9 years old, began her account as a way to share tips on the best ways to safely and comfortably hold a baby using woven wraps. But that all changed in late January 2022, when comedian and “The View” host Whoopi Goldberg said on air that “the Holocaust isn’t about race.” 

As the granddaughter of Holocaust survivors, Ezagui said she questioned how someone with as much of a platform as Goldberg had such a lack of understanding about the Holocaust — so she decided to speak up and create a video that debunked Goldberg’s claims.  

“I really had a long, hard think about whether I wanted to come out as being openly Jewish online because I was really scared of hatred and antisemitism because it’s so easy for people to do that online because they can just be a blank profile or screen,” Ezagui explained of why she was initially skeptical to post. “I never hide the fact that I’m Jewish, but I was not a social media personality … I share things personally but not with the world.” 

Ezagui made her first explainer video in February 2022, breaking down why the Holocaust was an attempt to eliminate the Jewish people because the Nazis viewed them as a lesser race.  “I feel like I have an obligation as a Jewish woman,” she said in the three-minute clip. “As the granddaughter of not one, but two, Holocaust survivors, I feel like my voice needs to be heard.”

“The Nazi movement wanted to eradicate Jewish people from the world. They saw us as subhuman, they saw us as inferior, something that the world needed cleansing of,” she added. “If you read the Nuremberg Laws, they refer to us as the Jewish race. They racialized us, they slapped stars on our arms, put us in concentration camps, sent us to gas chambers because we were Jewish — our whiteness didn’t save us.”   

Though the video got positive feedback from her followers, the video only received around 350 likes. But her account started attracting a large following in April 2022, when she featured her grandmother, Lilly Malnik, who discussed her memories of the Holocaust. The video, titled “Meet my Bubby,” racked up over 30,000 likes.  

In the next four months, several of Ezagui’s videos began to rack up anywhere from tens of thousands to millions of likes and views. In one particular TikTok from June 2022, Malnik discusses how she lost her menstrual cycle while in Auschwitz. The clip garnered 3.1 million likes and 23.4 million views. 

Along the way, Ezagui began producing more Judaism-focused content. Within two months of her first Jewish video, half of Ezagui’s content had become talking about the Jewishness of her day-to-day life. These days, she posts a mix of storytimes (a popular type of TikTok video in which creators recount a story about their lives), explainer videos on Orthodox customs and scenes from her days as a mom and nurse.

“It’s a lot about multitasking or it’s a lot about me just filming my everyday life,” she added, explaining how she manages to fit between one and four hours of filming each day, except on Shabbat. “You know, ‘OK, I’m making some chicken matzah ball soup. Let’s take out the camera.’” 

It’s a mixture that’s clearly working for her. Fans say that it’s Ezagui’s authenticity — her children are often yelling in the background, for example — is what sets her apart. “I like Miriam so much because I feel like she embodies the idea of an influencer staying true to themselves,” said Alyssa Cruz,19, of Toledo, Ohio. “She does not apologize for living her life a certain way, but she also handles hate and criticism with grace and respect. You can tell her what her true intentions are, and she never tries to be anyone but herself.”

“​​I like that she’s not as much of an ‘influencer’ as some other similar types of TikTok channels,” said Rachel Delman Turniansky, 57, from Baltimore. “I get that there are people who have been able to monetize their accounts, and good for them, but it’s kind of a nice break from that to see someone who isn’t doing it for that reason.”

“Miriam is a friend of mine, so it’s been fun to watch her grow,” said Shaina, a 25-year-old in Wellington, Florida, who knows Ezagui personally and did not want to share her last name for privacy reasons. “I’m also an Orthodox nurse, and I love seeing the way she runs so many different parts of her life — work, family, religion, TikTok, her own hobbies, etc. — in such a great rhythm. She doesn’t hide behind filters, and set ups. What you see is her real day to day life.”

Though Ezagui’s approach is often no-nonsense and educational, her videos are occasionally livened up with her unique blend of sarcasm and cheekiness — something her fans lovingly call “spicy Miriam.” 

“I love Miriam’s humor — it’s mom humor so it reminds me of my own mother,” said 22-year-old Los Angeles native Alexa Hirsch. “I love her sexual innuendos because they’re so lighthearted and cute! I love how she manages to maintain her family friendly persona while also normalizing discussions about personal and private aspects of Orthodox Judaism.”

When asked whether Orthodox Jews can have sex on Shabbat, Miriam responded that the practice is “actually encouraged,” then boldly calls for her husband to help her push the beds together, raising her eyebrows and smirking. 

@miriamezagui

Replying to @greysanatomyfanatic is making a baby allowed on shabbos? #babymaking #shabbos #religion #jewishtiktok #husbandwife

♬ original sound – Miriam Ezagui

As her internet fame has grown, so, too, has the amount of antisemitic comments Ezagui has received on her accounts. Perhaps not surprisingly, she has found that her posts about Judaism have received the most hate. “When people are trolling my account, I’m not afraid to call them out, but I don’t want to make it [my account] all about that,” she said. “But when I do call out, I like to do them in a tasteful way.”

For example Ezagui, in response to a comment saying “go in the oven jew,” Ezagui filmed a video in which she superimposed the comment over a video in which she says: “For thousands of years Jews have been persecuted. Great empires have tried to extinguish our flame, but we survive. We. Will. Always. Survive! Your hatred has no power over me.” 

 

Ezagui emphasized how important it is for her account to be a safe space for all people, regardless of their race, gender or religion. She consistently features content creators and also man-on-the-street videos of people of all backgrounds — in one video, she and a Muslim friend discuss why they cover their hair, and in another she discusses topics like why Purim costumes should not appropriate other cultures.

“I welcome everyone to my channel,” she said. “ I accept people as they are, I think it makes them feel comfortable.” 

“She’s all about education, and in a world filled with falsehoods and stereotypes about Jews, it’s nice to see someone actively combatting it and engaging with people’s questions,” said Olivia, a 21-year-old living in Morningside Heights who declined to provide her last name. “There are so many people in the world who have never met anyone Jewish in their lives, and to them, Jews are almost fictitious, mythical, evil creatures rather than just real people. It’s really difficult to be so visible as a Jewish person, especially an Orthodox one, yet she does it anyway, and I think that’s really brave and commendable.” 

When the busy mom isn’t on camera and or at work, she enjoys reading, experimenting in the kitchen and getting some much needed R&R at the nail salon.  

In the future, Ezagui hopes to bring the birthing classes she runs in the Orthodox community to a wider audience, or even to start a podcast. Both ideas are still in their early stages but would continue her TikTok account’s mission of education.  

“A lot of people don’t know Orthodox Jews, and there’s a lot of antisemitism surrounding Jews from a place of not, like, extreme hatred,” Ezagui said. “I’m not here to change anybody’s mind if they hate us for no reason, just to hate. But there’s a lot of people that hate Jews, just because of stereotypes that are not real or because there’s a lack of information. 

“One of the things that I hope to accomplish with my account is that people can learn from a Jewish person directly,” she added. “And that has a positive impact.”


The post With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle appeared first on Jewish Telegraphic Agency.

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Most American Jews believe Zohran Mamdani will make NYC Jews less safe, Israeli poll finds

(JTA) — More than two-thirds of American Jews believe that New York City Mayor-elect Zohran Mamdani will make the city’s Jews less safe, according to a new survey by a nonpartisan Israeli research institute.

The finding came in the Jewish People Policy Institute’s latest Voice of the Jewish People Index, which surveyed 745 American Jews about a range of topics last month, just 10 days after Mamdani was elected. It offers the latest insight into Jewish sentiments about Mamdani, whose staunch criticism of Israel has drawn attention, and at times allegations of antisemitism, from Jews around the world.

The survey found that 67% of respondents believed Mamdani’s election would make New York City’s Jews less safe, while 6% believed they would be more safe and 18% believed he would make them neither more or less safe.

Among Jews identifying as politically conservative, 93% said they believed Mamdani would make New York City Jews less safe. Concerns were lower among liberal-leaning Jews, but still one third of respondents who identified as “strongly liberal” said they believed Mamdani would make Jews less safe.

Over half of respondents said they felt “worried” about the election of Mamdani, while 11% said they were “afraid.” Another 13% said they were “hopeful.”

A different poll in August found that 58% of Jewish New Yorkers believed the city would be less safe for Jews under Mamdani.

The Jewish People Policy Institute conducts regular surveys of Jewish sentiment, drawing on a pool of Jews who have agreed to be part of a survey pool. The institute notes that as a result, “the survey tends to reflect the attitudes of ‘connected’ American Jews, that is, those with a relatively strong attachment to the Jewish community and/or Israel and/or Jewish identity.”

It found that 70% of respondents identified as Zionist, while 12% identified as “not a Zionist, but a supporter of Zionism.” Additionally, 7% identified as “neither a supporter nor an opponent of Zionism,” 5% identified as a post-Zionist and 3% identified as an anti-Zionist.

Among strong liberal respondents, 52% identified as Zionists, while 79% of strong conservatives identified as Zionists.

Asked whether they believed that Zionism is racism, a charge frequently leveled by Israel’s critics, 59% of respondents said they believed that Zionism is “not at all racism.” Among strong liberal respondents, the proportion was 28%, compared to 86% of strong conservatives.

The survey also asked respondents about their perception of antisemitism coming from the political left and right in the United States. In recent months, calls to condemn right-wing antisemitism among Jewish conservatives have revealed growing rifts within the party.

Among the survey’s respondents, 62% said they were worried about antisemitism from both the left and the right, while 20% said they were more worried about antisemitism on the left and 17% were more worried about it on the right. Among strong liberals, just 5% were worried about antisemitism on the left while just 1% of conservatives were worried about antisemitism on the right.

The post Most American Jews believe Zohran Mamdani will make NYC Jews less safe, Israeli poll finds appeared first on The Forward.

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Palestinian restaurant opening near Columbia names its location to honor girl killed in Gaza, campus protesters

(JTA) — A Palestinian restaurant in New York City has named its new location “Hinds Hall” after the moniker pro-Palestinian protesters at Columbia University gave to a campus building they occupied last spring.

In a post on Instagram on Thursday, the restaurant, Ayat NYC, which has eight locations, announced that its new storefront in Morningside Heights would be renamed in solidarity with the protesters at Columbia.

“It stands right next to Columbia University where students stood up for Gaza and renamed Hamilton Hall, a campus building to Hinds Hall and we choose to stand with them and carry that name forward,” the post read.

Critics of Columbia’s pro-Palestinian protests at the time accused its participants of antisemitism and calling for violence against Jews. In June, a report by the Columbia University Task Force on Antisemitism found that over half of its Jewish student body had experienced discrimination and exclusion after Hamas’ Oct. 7, 2023, attack on Israel.

The new location for the restaurant, which is owned by restaurateur Abdul Elenani and his wife, Ayat Masoud, faced criticism from some of the neighborhood’s Jewish residents, who say they have been overwhelmed by pro-Palestinian symbols and sentiment since Columbia became an epicenter of the encampment movement last year.

Ayat wove pro-Palestinian advocacy into its practices throughout the war in Gaza. In January 2024, one of its locations drew a public outcry after its menu featured the phrase “From the River to the Sea,”  a phrase frequently used by pro-Palestinian activists that Jewish watchdogs view as a call for Israel’s destruction. Afterwards, the location hosted a free Shabbat dinner for over 1,300 people that drew anti-Zionist and pro-Palestinian Jews and others.

“Our restaurants will not only ever serve food. It will serve memory, truth, and responsibility,” the new post from Ayat NYC continued. “The least we can do is carry her name in our hearts and on our storefront so that everyone who walks by knows that Hind mattered and every single child matters.”

The location’s name, which was also adopted in a song by rapper Macklemore, pays homage to Hind Rajab, a 6-year-old Palestinian girl who was killed in Gaza in January 2024. (The Israeli military denied responsibility for her death, but a Washington Post investigation found that Israeli armored vehicles were present in the area.)

Her heavily publicized death, and the phone call she made to paramedics with the Palestine Red Crescent Society while stranded in a vehicle, also inspired the docudrama “The Voice of Hind Rajab,” which won a top prize at the Venice Film Festival in September.

“Her name carries the weight of all the children whose voices were silenced and whose blood was treated like it meant nothing,” the post by Ayat NYC continued.

An opening date has not yet been set for the Upper West Side location. A new location opened in late October in Astoria, the Queens neighborhood that is home to Mayor-elect Zohran Mamdani and home to a thriving pro-Palestinian activist community.

The post Palestinian restaurant opening near Columbia names its location to honor girl killed in Gaza, campus protesters appeared first on The Forward.

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NC activists claimed ‘victory’ in their Israel-divestment push. The state treasury says they’re wrong.

(JTA) — Earlier this week, several pro-Palestinian groups in North Carolina touted the state pension fund’s sale of $6.7 million in Israeli government bonds as a “victory.”

But despite the groups’ claims, the North Carolina Department of State Treasurer said that the sale had nothing to do with “divestment” but was simply a part of a routine portfolio rebalance.

“The sale of two Israel Government International bonds was not related to a divestment exercise,” the North Carolina Department of State Treasurer said in a statement to the Jewish Telegraphic Agency. “The previously held bonds were sold in October during a larger fixed income portfolio rebalancing exercise that sold bonds with shorter remaining maturity than the portfolio typically holds.”

The activists had hailed the sale as a win for the boycott Israel movement.

“VICTORY: NC DIVESTS FROM ISRAEL!! Genocide and apartheid are a bad investment,” wrote the Jewish Voice for Peace chapter of Triangle North Carolina in a post on Instagram, adding that the sale was a result of a “powerful campaign” supported by over 40 local organizations.

The JVP chapter had joined with several other groups, including Muslims for Social Justice and Jewish Voice for Peace Charlotte, to form Break the Bonds North Carolina Coalition, a campaign advocating for divestment. Similar campaigns have long lobbied treasury officials in other places.

But the likelihood that officials in North Carolina would pass BDS measures appeared unlikely. In 2017, the state’s governor signed into law a bill that banned state agencies from doing business with companies that boycott Israel. The elected state treasurer, Brad Briner, is a Republican, as is the majority of the legislature. The governor, meanwhile, is a moderate Jewish Democrat who has never made Israel a centerpiece of his politics.

Still, anti-Israel sentiment that has surged among Democrats have made an impact on the state. In June, the North Carolina Democratic Party passed a resolution calling for the United States to implement an immediate arms embargo on Israel. And in August, the Democratic Rep. Valerie Foushee announced that she “will not accept” donations for the 2026 elections from the pro-Israel lobby AIPAC.

Last month, on Oct. 29, Break the Bonds gathered outside the State Treasurer’s Office to deliver a petition with 4,600 signatories and called on the state to divest the Israeli bonds held in its pension fund.

“The people of North Carolina do not want a retirement fund invested in genocide, occupation, and apartheid,” the petition read. “We demand that our savings be used to make our communities stronger and healthier, not to fund crimes against humanity abroad.”

But while a press release from JVP cited the petition as part of its efforts to pressure the state to divest, the treasury said that its “rebalancing exercise took place before Break the Bonds NC Coalition presented its petition to our department.”

The treasurer also added that as of the end of October, it still held some Israeli bonds within its broader investments.

The discrepancy between the group’s celebratory tone and the treasury’s explanation was not the first time that a Boycott, Divestment, and Sanctions effort elicited a conflicting response.

In April 2024, anti-Zionist activists at Pitzer College in California, including the local JVP chapter, claimed victory after the school announced it would no longer pre-approve students to study abroad at Haifa University. The school later said the decision had come from waning student interest, not a principled objection.

A similar episode also occurred this month in Minnesota, where pro-Palestinian advocates claimed they had successfully pressured the State Board of Investment to divest from Israeli bonds.

Despite the statements from the groups, which included MN BDS Community and the Anti-War Committee, the state board told TCJewfolk that the sale of some Israeli bonds was a fiscal choice.

“Contrary to statements from the organization referenced in your inquiry, the Minnesota State Board of Investment (SBI) has not changed its investment policy regarding permitted investments,” the SBI told TCJewfolk. “The SBI hires professional, third-party institutional investment managers to make investment decisions at the individual security level. These holdings are not static.”

The status of Israel bonds in New York City offers another glimpse at the complicated politics of the contested holdings. This year, Comptroller Brad Lander, a progressive, declined to reinvest Israel bonds that matured, giving anti-Israel activists a sense of the victory. But the city remains invested in Israeli assets, and activists there are continuing to push for divestment — which the mayor-elect, Zohran Mamdani, favors and the comptroller-elect, Mark Levine, says he does not plan to do.

In a press release Tuesday, JVP said that the sale in North Carolina came shortly after “Minnesota and Michigan announced their decisions not to re-invest.

Reached for comment by the Jewish Telegraphic Agency, Ari Rosenberg, a member of Jewish Voice for Peace Triangle and the Break the Bonds NC Coalition, said the state’s decision “represents the power of people’s voices from across the state — including public sector workers — who had been calling attention to these problematic investments for nearly a year.”

“For months, we met with the Treasurer’s office, gathered 5,000 signatures from concerned citizens, and rallied with state pension fund recipients and community members to deliver our petition and our message,” Rosenberg said in an emailed statement. “The Treasurer’s decision makes it clear that our voices were heard.”

The post NC activists claimed ‘victory’ in their Israel-divestment push. The state treasury says they’re wrong. appeared first on The Forward.

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