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With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle

(JTA) — “Hi my name is Miriam,” the video begins. “I’m an Orthodox Jew, and I share what my life is like.” 

So opens a typical TikTok post from Miriam Ezagui, a 37-year-old Brooklyn-based labor and delivery nurse who has amassed 1.6 million followers on the social media platform. Users who make their way to “JewTok,” as the Jewish corner of TikTok is known, have likely encountered Ezagui’s videos, which cover everything from purchasing a sheitel to making matzah ball soup to a makeup tutorial with her daughter.

Since starting her account in May 2020, Ezagui has cemented herself at the top of the searches for “Jewish” and “Orthodox Jewish” thanks to her warm demeanor, easy humor and information-based approach. But she didn’t set out to become a Jewish influencer. 

“I didn’t originally start as a Jewish account,” Ezagui told the Jewish Telegraphic Agency. Instead, it was a way to be productive while on maternity leave for her fourth child: “It gave me an excuse to get dressed and not just walk around in pajamas all day.”  

“I never would have imagined that it would be where it is today,” Ezagui said of her TikTok account. “It’s been a little life-changing.”

These days, Ezagui gets invited to numerous events and Jewish product launches: she’s received free clothes thanks to collaborations with local retailers; tickets to see the off-Broadway play “The Wanderers” in exchange for an ad on her account, as well as discounts at the well-known Shani Wigs store in Brooklyn. Ezagui, who collaborates with both Jewish and non-Jewish influencers, said she’s often recognized as she goes about her day-to-day life. 

Ezagui, who is Hasidic and whose four daughters range in age from 18 months to 9 years old, began her account as a way to share tips on the best ways to safely and comfortably hold a baby using woven wraps. But that all changed in late January 2022, when comedian and “The View” host Whoopi Goldberg said on air that “the Holocaust isn’t about race.” 

As the granddaughter of Holocaust survivors, Ezagui said she questioned how someone with as much of a platform as Goldberg had such a lack of understanding about the Holocaust — so she decided to speak up and create a video that debunked Goldberg’s claims.  

“I really had a long, hard think about whether I wanted to come out as being openly Jewish online because I was really scared of hatred and antisemitism because it’s so easy for people to do that online because they can just be a blank profile or screen,” Ezagui explained of why she was initially skeptical to post. “I never hide the fact that I’m Jewish, but I was not a social media personality … I share things personally but not with the world.” 

Ezagui made her first explainer video in February 2022, breaking down why the Holocaust was an attempt to eliminate the Jewish people because the Nazis viewed them as a lesser race.  “I feel like I have an obligation as a Jewish woman,” she said in the three-minute clip. “As the granddaughter of not one, but two, Holocaust survivors, I feel like my voice needs to be heard.”

“The Nazi movement wanted to eradicate Jewish people from the world. They saw us as subhuman, they saw us as inferior, something that the world needed cleansing of,” she added. “If you read the Nuremberg Laws, they refer to us as the Jewish race. They racialized us, they slapped stars on our arms, put us in concentration camps, sent us to gas chambers because we were Jewish — our whiteness didn’t save us.”   

Though the video got positive feedback from her followers, the video only received around 350 likes. But her account started attracting a large following in April 2022, when she featured her grandmother, Lilly Malnik, who discussed her memories of the Holocaust. The video, titled “Meet my Bubby,” racked up over 30,000 likes.  

In the next four months, several of Ezagui’s videos began to rack up anywhere from tens of thousands to millions of likes and views. In one particular TikTok from June 2022, Malnik discusses how she lost her menstrual cycle while in Auschwitz. The clip garnered 3.1 million likes and 23.4 million views. 

Along the way, Ezagui began producing more Judaism-focused content. Within two months of her first Jewish video, half of Ezagui’s content had become talking about the Jewishness of her day-to-day life. These days, she posts a mix of storytimes (a popular type of TikTok video in which creators recount a story about their lives), explainer videos on Orthodox customs and scenes from her days as a mom and nurse.

“It’s a lot about multitasking or it’s a lot about me just filming my everyday life,” she added, explaining how she manages to fit between one and four hours of filming each day, except on Shabbat. “You know, ‘OK, I’m making some chicken matzah ball soup. Let’s take out the camera.’” 

It’s a mixture that’s clearly working for her. Fans say that it’s Ezagui’s authenticity — her children are often yelling in the background, for example — is what sets her apart. “I like Miriam so much because I feel like she embodies the idea of an influencer staying true to themselves,” said Alyssa Cruz,19, of Toledo, Ohio. “She does not apologize for living her life a certain way, but she also handles hate and criticism with grace and respect. You can tell her what her true intentions are, and she never tries to be anyone but herself.”

“​​I like that she’s not as much of an ‘influencer’ as some other similar types of TikTok channels,” said Rachel Delman Turniansky, 57, from Baltimore. “I get that there are people who have been able to monetize their accounts, and good for them, but it’s kind of a nice break from that to see someone who isn’t doing it for that reason.”

“Miriam is a friend of mine, so it’s been fun to watch her grow,” said Shaina, a 25-year-old in Wellington, Florida, who knows Ezagui personally and did not want to share her last name for privacy reasons. “I’m also an Orthodox nurse, and I love seeing the way she runs so many different parts of her life — work, family, religion, TikTok, her own hobbies, etc. — in such a great rhythm. She doesn’t hide behind filters, and set ups. What you see is her real day to day life.”

Though Ezagui’s approach is often no-nonsense and educational, her videos are occasionally livened up with her unique blend of sarcasm and cheekiness — something her fans lovingly call “spicy Miriam.” 

“I love Miriam’s humor — it’s mom humor so it reminds me of my own mother,” said 22-year-old Los Angeles native Alexa Hirsch. “I love her sexual innuendos because they’re so lighthearted and cute! I love how she manages to maintain her family friendly persona while also normalizing discussions about personal and private aspects of Orthodox Judaism.”

When asked whether Orthodox Jews can have sex on Shabbat, Miriam responded that the practice is “actually encouraged,” then boldly calls for her husband to help her push the beds together, raising her eyebrows and smirking. 

@miriamezagui

Replying to @greysanatomyfanatic is making a baby allowed on shabbos? #babymaking #shabbos #religion #jewishtiktok #husbandwife

♬ original sound – Miriam Ezagui

As her internet fame has grown, so, too, has the amount of antisemitic comments Ezagui has received on her accounts. Perhaps not surprisingly, she has found that her posts about Judaism have received the most hate. “When people are trolling my account, I’m not afraid to call them out, but I don’t want to make it [my account] all about that,” she said. “But when I do call out, I like to do them in a tasteful way.”

For example Ezagui, in response to a comment saying “go in the oven jew,” Ezagui filmed a video in which she superimposed the comment over a video in which she says: “For thousands of years Jews have been persecuted. Great empires have tried to extinguish our flame, but we survive. We. Will. Always. Survive! Your hatred has no power over me.” 

 

Ezagui emphasized how important it is for her account to be a safe space for all people, regardless of their race, gender or religion. She consistently features content creators and also man-on-the-street videos of people of all backgrounds — in one video, she and a Muslim friend discuss why they cover their hair, and in another she discusses topics like why Purim costumes should not appropriate other cultures.

“I welcome everyone to my channel,” she said. “ I accept people as they are, I think it makes them feel comfortable.” 

“She’s all about education, and in a world filled with falsehoods and stereotypes about Jews, it’s nice to see someone actively combatting it and engaging with people’s questions,” said Olivia, a 21-year-old living in Morningside Heights who declined to provide her last name. “There are so many people in the world who have never met anyone Jewish in their lives, and to them, Jews are almost fictitious, mythical, evil creatures rather than just real people. It’s really difficult to be so visible as a Jewish person, especially an Orthodox one, yet she does it anyway, and I think that’s really brave and commendable.” 

When the busy mom isn’t on camera and or at work, she enjoys reading, experimenting in the kitchen and getting some much needed R&R at the nail salon.  

In the future, Ezagui hopes to bring the birthing classes she runs in the Orthodox community to a wider audience, or even to start a podcast. Both ideas are still in their early stages but would continue her TikTok account’s mission of education.  

“A lot of people don’t know Orthodox Jews, and there’s a lot of antisemitism surrounding Jews from a place of not, like, extreme hatred,” Ezagui said. “I’m not here to change anybody’s mind if they hate us for no reason, just to hate. But there’s a lot of people that hate Jews, just because of stereotypes that are not real or because there’s a lack of information. 

“One of the things that I hope to accomplish with my account is that people can learn from a Jewish person directly,” she added. “And that has a positive impact.”


The post With 1.6M followers, TikTok influencer Miriam Ezagui teaches the masses about her Orthodox lifestyle appeared first on Jewish Telegraphic Agency.

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After New York stabbing, Netanyahu says Mamdani is making Jews less safe

Israeli Prime Minister Benjamin Netanyahu accused New York City Mayor Zohran Mamdani of “fomenting” hate and making Jews less safe through his fierce criticism of Israel. Netanyahu suggested the mayor’s rhetoric on the Gaza war contributed to the climate that led to Thursday’s stabbing of an Orthodox man outside a Manhattan synagogue.

“I don’t think it’s accidental that after he made this hate speech against Israel and against me, the next day a Jew is stabbed coming out of a synagogue,” Netanyahu said Sunday morning on Fox News.

Authorities said the suspect, Jose Morales, 51, allegedly yelled “Allahu Akbar” as he stabbed an Asian man in the back with a knife and an Orthodox man in the torso with a screwdriver before being subdued and arrested. Morales was arraigned Friday on several hate crime charges and was held without bail. Both victims were hospitalized and are expected to recover.

Investigators have not publicly linked the suspect’s motives to the mayor’s comments in a video address last week conceding he did not have the authority to arrest Netanyahu when he visits the city for the United Nations General Assembly in September, while also calling Netanyahu a war criminal and accusing him of orchestrating a genocide. Mamdani encouraged New Yorkers to protest instead.

The controversy has also been fueled by reports that members of Mamdani’s inner circle believed long before the legal review was completed that the city lacked the authority to arrest Netanyahu. Despite that, Mamdani proceeded with the review and used a mayoral address to announce the legal conclusion while renewing his criticism of the war in Gaza. Critics say the episode was a calculated political move aimed at energizing the pro-Palestinian and progressive base that helped elect him. The speech drew more than 200 million views across social media.

Speaking outside the Manhattan synagogue on Friday, Jewish leaders and some prominent rabbis expressed concern that the comments risked endangering Jewish New Yorkers, the largest concentration of Jews in the United States.

Netanyahu escalated his feud with Mamdani by directly linking the mayor’s embrace of the International Criminal Court’s case against him to the rise in antisemitism. “I speak to Jewish Americans in New York, and they’re afraid right now,” Netanyahu said. “I speak to quite a lot of my friends, and they say, ‘Look, it’s like a different world. We’re afraid to go into the streets. We certainly do not want to wear yarmulkes or any clothing that would give away that we’re Jews.’”

The Israeli leader further accused Mamdani of “basically supporting” Hamas, despite the mayor describing the Oct. 7, 2023, attack on Israel as a “horrific war crime” that should be opposed “with every single fiber of our being.” Asked on Thursday whether he considers the Hamas massacre a genocide, Mamdani stopped short of using that term.

“The genocide charge belongs to our enemies,” Netanyahu said in the Sunday interview. “What we are doing is try to fight this genocidal terrorist organization that embeds itself among civilians.”

The latest clash shows how the war in Gaza has become one of the biggest political issues of Mamdani’s administration. His outspoken criticism of Israel has won support from progressives but has also deepened tensions with many Jewish leaders, who say his rhetoric has made an already difficult climate even worse. In an interview on Thursday, Mamdani suggested that New Yorkers “have been aghast at this genocide over the last few years, and not only the continued denial of that genocide but also the fact that it continues itself.”

A recent Associated Press survey conducted before Mamdani’s recent comments found that Mamdani, who won just 26% of the Jewish vote in last year’s mayoral election, is viewed more favorably by American Jews than Netanyahu, who is facing a tough reelection in October.

Netanyahu is expected to visit Washington, D.C., on Monday for a meeting with President Donald Trump and attend the funeral of Sen. Lindsey Graham, a close political ally.

Despite acknowledging he cannot arrest Netanyahu, Mamdani has vowed to continue speaking out against the Israeli leader ahead of his expected appearance at the United Nations this fall. Netanyahu said Sunday that he still intends to travel to New York “to speak the truth” and defend Israel before the international body.

The post After New York stabbing, Netanyahu says Mamdani is making Jews less safe appeared first on The Forward.

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Israel’s shameful West Bank front

Two mosques burned in the West Bank on Sunday.

One, in the village of Qusra south of Nablus, was torched and defaced with graffiti reading “Revenge for Benayahu,” referring to Benayahu Mellet, who was killed in the deadly clashes near the village of Tel two days earlier. Another mosque, in the village of Kur, was also set ablaze. Cars were burned. Fields were set on fire. Elsewhere, according to witnesses, extremist settlers blocked a major road, attacked Palestinian motorists, and allegedly did so in full view of Israeli security forces. No arrests were reported.

In the incident on Friday, villagers had confronted armed settlers who had entered the village in a provocation, triggering a gun battle that left two Israelis and four Palestinians dead. The clash was the latest in an escalating wave of settler-Palestinian violence that has killed dozens of Palestinians and wounded hundreds this year, according to the United Nations and the Palestinian Authority — and not denied by Israel.

The images should horrify every Israeli and Jew. Not because they will generate another round of hostile headlines abroad, though they certainly will. Not because Hamas or Iran will exploit them for propaganda, though they will. They should horrify Israelis because they reveal a sickness that has been growing inside the Jewish state for years — one that the Netanyahu government has failed to confront, and some would say abetted.

For all the disasters that have befallen Israel in recent years, few have been as shameful as the tolerance of violent Jewish extremism in the West Bank. This is no longer a matter of isolated “price tag” attacks or a handful of hooligans. It has become a persistent phenomenon that includes the burning of places of worship, attacks on civilians, destruction of homes and farmland, vigilante raids into Palestinian villages, and organized acts of intimidation designed to terrorize entire communities. Sometimes it results in deaths, almost always in material damage, and without exception in reputational damage. Whatever political cause its perpetrators imagine they are serving, they are inflicting immense damage on Israel itself.

Two arrests were reported by Israeli police for the latest widespread mayhem – far from a crackdown; if past is prologue, those detained will soon be released. There have been no known convictions for the murder of Palestinians by radical settlers; a security apparatus that knew the exact location of Iranian leaders could not, apparently, find the perpetrators.

This is a moral failure and a national security disaster. At the very moment Israel is preparing for the possibility of renewed confrontation with Iran, remains engaged against Hamas, and continues to try to deter Hezbollah, it is simultaneously forced to contend with Jewish extremists opening yet another front. Every burned mosque, every unauthorized raid into a Palestinian village, every revenge attack requires soldiers, commanders, intelligence assets, and police resources. Every incident inflames the West Bank precisely when Israel can least afford another arena of instability.

The latest violence illustrates the pattern. And every burned mosque and vigilante actions helps Hamas and strengthens Iranian propaganda. Every assault on innocent Palestinians makes Israel’s diplomatic task immeasurably harder. Israel’s enemies could scarcely invent a more effective narrative than the one Jewish extremists hand them themselves.

Israel’s security establishment understands this better than anyone.

Reserve Major General Gadi Shamni, who commanded the IDF’s Central Command and served as the army’s top officer in the West Bank, warned on Israel Radio that the military has too often looked the other way while influential members of the government have effectively encouraged the radical fringe.

Shamni also described what he sees as the strategic vision animating the most extreme elements of the settler movement: gradually forcing Palestinians into disconnected islands of “Area A” autonomous zones while emptying much of the rest of the West Bank in preparation for eventual annexation.

If that assessment is correct, it represents one of the most cynical political projects imaginable.

Apart from its profound moral implications, it would guarantee perpetual conflict. It would invite international isolation, deepen Israel’s demographic and diplomatic dilemmas, and condemn another generation of Israelis to policing an endless insurgency. It is a blueprint for permanent instability.

Defenders of the government cry foul when settlers are criticized, claiming that the vast majority of them reject violence and are not responsible for the crimes committed by a handful of extremists. This is a misleading presentation.

Sure, most of the half million “settlers” are living in communities close to the pre-1967 border which Israel expects to receive in border swaps as part of any future two-state deal. But the 20% or so living well beyond the “security fence” line, deep inside the West Bank, are another matter.

Many of them are deeply committed ideologues who, in the best-case scenario, envision a future of permanent subjugation of the Palestinians. Moreover, those who dream of the Palestinians leaving altogether, one way or another, are not a handful, as I know very well from countless off-the-record conversations. And the radicals who commit actual crimes are quietly backed by a massive infrastructure that is run by radical Cabinet ministers with real political power. So the violent fringe has acquired influence wildly disproportionate to its numbers — and is serving a vile cause with real support.

That influence is visible not only in the attacks themselves but also in the willingness of prominent politicians to minimize them, excuse them, or rally publicly behind individuals accused of serious violence against Palestinians. Such gestures send a devastating message: that political loyalty may matter more than the rule of law.

It is a tragic indication of the foresight of the late Israeli philosopher Yishayahu Leibowitz, who warned over a half century ago that the occupation will eat away at Israel’s decency and democratic character.

The ideological ancestry of much of this movement leads back to Rabbi Meir Kahane, whose Kach movement was eventually banned from the Knesset because of its openly racist platform. Even former Prime Minister Yitzhak Shamir — a career Likud politician, former underground fighter, and hardly a man of the political left — refused to remain in the Knesset chamber while Kahane spoke.

How far Israel has fallen that ideas once considered beyond the pale increasingly receive sympathy, protection or political indulgence.

The irony is, of course, that those who proclaim themselves the fiercest defenders of Israel are among those inflicting some of its deepest wounds. They weaken Israel’s international standing, strengthen its enemies, undermine society’s resolve, force young Israeli soldiers into impossible situations and stain Judaism itself.

The burned mosques of Qusra and Kur are another indication of what is at stake in the Oct. 27 election. If the opposition comes to power, this will not be tolerated any more.

The post Israel’s shameful West Bank front appeared first on The Forward.

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Troy Jackson wins Maine Democratic Senate nomination, keeps mum on Israel, AIPAC

(JTA) — BANGOR, Maine – Troy Jackson accepted the Democratic nomination for Maine’s U.S. Senate race on Saturday with no mention of Israel, sidestepping an issue that has become a focal point for many Maine Jews as they assess the party’s new standard-bearer.

Jackson secured the nomination in a landslide 566 to 5 vote by delegates at the nominating convention. Saundra Pelletier, the only remaining challenger after the rest of the field dropped out in the days leading up to the gathering, picked up the handful of votes that didn’t go to the winner.

While Jackson took several shots during his acceptance address at Sen. Susan Collins, the incumbent Republican he will now face in the general election, it was Pelletier who used her remarks to specifically malign Collins’ voting record on Israel.

“She voted to increase federal funding in defensive arms for Iran, and did not vote to take moderate measures to hold Netanyahu accountable,” Pelletier said, receiving a chorus from the crowd.

 

 

The victory for Jackson came after the state’s former Democratic nominee, Graham Platner, a staunch Israel critic, left the race earlier this month amid a sexual assault allegation, which he has denied. The resulting scramble to replace him upended the Democratic primary and prompted fresh scrutiny from Jewish Mainers of Jackson’s recent evolution on Israel.

Jackson, a former state lawmaker and union advocate, had previously said little publicly about the Israeli-Palestinian conflict during his two-decade career in state legislature. However, during the race to replace Platner, he has embraced the term “genocide” to describe Israel’s war in Gaza and called for an end to U.S. military aid to Israel on his campaign website, both positions championed by Platner before his exit. Jackson also has said he wouldn’t accept any funding from AIPAC.

But on Saturday, as a sea of supporters sporting his campaign’s blue and yellow “Troy Jackson” t-shirts cheered their new nominee, Jackson omitted any mention of Israel from his remarks. Instead, Jackson reaffirmed his commitments to passing Medicare for all, supporting union rights and restoring abortion rights nationwide, among other issues.

During his address following the decisive victory, Jackson also offered a message to Maine voters who remain on the fence:

“Whether you supported me from the beginning, supported another candidate, or are still deciding what you think of this fifth-generation logger from Allagash,” Jackson said. “I’ve always known this, that your trust has to be earned, and so I want you to hear this directly from me. There is a place in this campaign for all of you. There is work for you in this movement, and I will spend every day, now through November, earning that trust because today we turn the page.”

Amy Fried, a professor emerita of political science at the University of Maine who attended Saturday’s conference as an alternate delegate but did not cast a ballot, said that while she believed Jackson had addressed Israel in the lead-up to Saturday because “a lot of people are interested in the topic,” his speech reflected the issues he had been “concerned about his whole political career.”

“Obviously, he’d have to take votes on foreign policy and funding when he’s in the Senate,” Fried said. “But I think that his main interest is always in issues that have to do with housing and healthcare, you know, all of the matters that are sort of more day-to-day kitchen table issues.”

While Jackson avoided revisiting his recent stances on Israel, which have raised concern among some Jewish voters in Maine, about a dozen pro-Palestinian protesters rallied outside the convention hall in support of his candidacy.

“It’s a really positive step that you have nominated Troy Jackson,” one protester shouted through a megaphone. “I think he’s going to be a strong voice for the kind of values that I believe in and the people of Palestine, the children of Iran, and all the other places the U.S. bombed.”

Ronna Lugosch, a 71-year-old Jewish grandmother and delegate from Round Pond, Maine, said that she was “more excited now than I was before” about Jackson’s candidacy.

Lugosch, who supports Jackson’s stances on Israel, said she hadn’t noticed he had left the topic out of his remarks. “Unfortunately, it’s a sensitive topic, so that’s my guess that maybe he didn’t bring that up because it was just too much,” Lugosch said. “You know, he was being careful.”

Still, Lugosch said that she was “really impressed with all his comments about working people and organizing.”

“I’m going to campaign for him because we need to get rid of Susan Collins,” Lugosch said. “Before it was more of a sort of a defensive stance, but now I’m supportive, and so I feel better about going out into the community.”

This article originally appeared on JTA.org.

The post Troy Jackson wins Maine Democratic Senate nomination, keeps mum on Israel, AIPAC appeared first on The Forward.

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