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With goblins, spellcasters and delis, board game makers are imagining new Jewish worlds
(JTA) — Running a not-so-Zagat-rated deli, dropping into a Chinese restaurant for Christmas Eve dinner and acting out a bat mitzvah that involves a vampire — for contemporary board game fans, those can be all in an evening’s play.
That’s because a crop of new games aims to merge Jewish ideas and experiences with the aesthetics and language of games such as Dungeons & Dragons. Dream Apart places players in a fantastical reimagining of a 19th-century shtetl, for example, while J.R. Goldberg’s God of Vengeance draws inspiration from the Yiddish play of the same name. In the games in Doikayt, a collection released in 2020, players can literally wrestle with God.
Known as tabletop role-playing games because they ask players to take on a character, these games and their creators imagine exciting new worlds, subvert classic tropes in fun and irreverent ways, and reinterpret Jewish history and identity.
Tabletop role-playing games like Dungeons & Dragons and Call of Cthulhu have exploded in popularity over the past several years, with many — including at least one group of rabbis — picking up the Zoom-friendly hobby during the height of the COVID-19 pandemic. But the new Jewish games aim to do more than just provide a diversion or even an escape.
“Depending on your family, depending on your synagogue, depending on your community, you may have gotten more or fewer options of what Jewishness could mean in your imagination,” said Lucian Kahn, who created a trilogy of humorous Jewish role-playing games.
“What some of these games are doing is opening that up and pointing to alternate possibilities of imagining Jewishness, not as a way of converting anyone to anything else, but just as a way of showing the tradition is enormous,” he added.
Kahn is the creator of If I Were a Lich, Man, a trilogy of humorous games whose name is a mashup between a “Fiddler on the Roof” song and an undead character, the lich, that frequently appears in fantasy fiction and games. In the title game, players are Jewish liches — spellcasters whose souls, in the lore of Dungeons & Dragons, are stored in phylacteries, the Greek word for tefillin used by Jews in prayer. Representing the four children of the Passover seder, they debate how their community should address the threat of encroaching holy knights.
In some cases, the association of Jews with monsters has given rise to charges of antisemitism — the goblins of “Harry Potter” offer a prime example. But Kahn said he sees Jewish-coded monsters, and queer-coded villains, as figures of resistance.
“There’s a long tradition of looking at the monster and seeing that the reason why these are monsters is because the people who have oppressive power have decided that these are going to be the enemies of the ‘good’ oppressive powers,” Kahn explained. “But if you don’t agree with their ideology, if you’re seeing yourself as being a member of a marginalized community and being in opposition to these oppressive powers, then you can look at the qualities assigned to these monsters and some of them are qualities that are good.”
For Kahn, Jewish-coded monster characters also provide more of an inspiration than the archetypes of more traditional games.
“Maybe somebody thinks they’re insulting me or insulting Jews,” he said. “My response is: I like vampires and liches and trolls and goblins and think they’re much more interesting than bland white muscular humans running through the fields with a cross on their chest hacking at the same things with a sword over and over again.”
Kahn’s outlook has resonated in the tabletop role-playing game community. In February, he and Hit Point Press launched a Kickstarter to fund production of If I Were a Lich, Man. The campaign smashed its $5,000 goal, raising $84,590, enough to hit one of the campaign’s stretch goals of funding a grant to support independent zines about tabletop role-playing games.
The successful campaign means that Kahn’s three games will go into production. In addition to the game about liches, the trilogy includes Same Bat Time, Same Bat Mitzvah, in which players act out a bat mitzvah where one guest has been turned into a vampire, and Grandma’s Drinking Song, inspired by how Kahn’s Jewish great-great grandmother and her children survived in 1920s New York City by working as bootleggers during Prohibition.
In Grandma’s Drinking Song, players write a drinking song together as they act out scenes. Kahn, the former singer/songwriter and guitarist for Brooklyn Jewish queercore folk-punk band Schmekel, wanted to carry over elements of music into this game.
A throughline in all three games is the power of creative resistance to authority — a narrative that Kahn said strikes him as particularly Jewish.
“There are all these stories in Jewish folklore that are really overtly about finding trickster-y or creative ways of fighting back against oppressive and unjust governmental regimes, evil kings, bad advisors,” Kahn said. “One of the first stories I ever heard in my life was the Purim story, so it’s very embedded in my mind as a part of Jewish consciousness, when evil rulers come to power and try to kill us all, we’re supposed to find these outside-the-box ways of preventing that from happening.”
For some Jewish creators, Jewish holidays are an explicit inspiration. Like many Jewish kids of the ‘80s and ‘90s, Max Fefer, a civil engineer by day and game designer by night, grew up loving the picture book “Herschel and the Hanukkah Goblins,” which remains a popular festive text. But as Fefer notes, goblins are often associated with antisemitic stereotypes. Fefer’s first Jewish game, Hanukkah Goblins, turns the story on its head — players interact as the jovial goblins, who are here not to destroy but to spread the spirit of Hanukkah to their goblin neighbors.
Last year, Fefer launched a successful Kickstarter for another Jewish holiday-inspired tabletop role-playing game, Esther and the Queens, where players assume the roles of Esther and her handmaidens from the Purim story, who join together to defeat Haman by infiltrating a masquerade party as queens from a far-off land.
Esther and the Queens channels Fefer’s Purim memories and includes carnival activities, including Skee-Ball; a calm, relaxing Mishloach Manot basket-making; and a fast-paced racing game.
“All of our holidays, they’re opportunities for us to gather as a community in different ways,” Fefer said. “Watching this satirical, comedic retelling of the story of Purim and the Esther Megillah and coming together into a theater, in a synagogue, to watch these spiels and laugh together and spin the graggers when we hear Haman’s name — all of those things help us build identity and community, and I think games in particular surrounding identity, that’s a great way for a Jewish person themselves to feel seen in a game and reinforce their identity, and share their background with friends.”
Another pair of Jewish game creators, Gabrielle Rabinowitz and her cousin, Ben Bisogno, were inspired by Passover.
“The seder is kind of like an RPG in that it’s a structured storytelling experience where everyone takes turns reading and telling, and there’s rituals and things you do at a certain time,” Rabinowitz said. “It’s halfway to an RPG.”
The game became a pandemic project for the two of them, and alongside artist Katrin Dirim and a host of other collaborators, they created Ma Nishtana: Why Is This Night Different? — a story game modeled on their family’s seder. The game follows the main beats of the Exodus story, and in every game, there will be a call to action from God, a moment of resistance, a departure and a final barrier — but different characters and moments resonate depending on the players’ choices.
As an educator at the Museum of Natural History, Rabinowitz said she is often thinking about how to foster participation and confidence, and she wanted to create a game-play mechanic to encourage players to be “as brazen as her family is.” The result was an in-game action called “Wait! Wait! Wait!” — if players wish to ask a question, make a suggestion, disagree with a course of action or share a new perspective, they can call out “Wait! Wait! Wait!” to do so.
The game also includes a series of scenes that are actively roleplayed or narrated, and each includes a ritual — one that can be done in-person or an alternate remote-friendly version. For example, at one point each player must come up with a plague inspired by the new story they’re telling together, and in the remote version, players go camera-off after reciting theirs.
“The fact that it was created during the pandemic and a way for us to connect and other people to connect with each other is really the soul of the game,” Rabinowitz said. “After each person tells a plague, by the end, all the cameras are off and everyone stays silent for another minute. It’s a hugely impactful moment when you’re playing remotely. The design is interwoven in the game itself.”
Rabinowitz said by playing a story of a family undergoing these trials, the themes of family and identity deepen every time she plays the game.
“A lot of people say, ‘Wow, I’ve never felt more connected to this story,’” she said. “Embodying these characters gave me a feeling of relevance and that makes it feel important as a Jewish precept.”
For other creators, that deep connection comes in more lighthearted scenarios. Nora Katz, a theatremaker, game designer and public historian working at the Goldring/Woldenberg Institute of Southern Jewish Life (ISJL) by day, created the Jewish deli-centered game Lunch Rush, which was included in the Doikayt anthology.
“There’s also types of institutions that come up a lot in [tabletop role-playing games], especially sort of high fantasy,” she said. “Everyone meets in a tavern, there’s an inn, things like that. So the idea of a deli as a central gathering place in a world like that felt fun to me.”
An important element of Lunch Rush is that players must be eating while playing, so for Katz’s first round with friends, they got together with chocolate chip ice cream and dill pickle potato chips. She said the deli is a shared language, and her fellow players were all bringing in their own favorite things about delis they loved into the fictional place they were building together.
Tabletop role-playing games “at their core are about collaboration and relationships and storytelling and community, and for me, all of those things are also what Jewishness is about, to me they totally go hand in hand,” Katz said.
The games are not meant to be for Jewish players only. Rabinowitz said the guidebook for Ma Nishtana includes essays to encourage people to further engage with the narrative.
“Jewish players, non-Jewish players, priests, non-religious people, all different people have played it and almost all of them have told us it’s given them a new way of thinking of how they relate to religious tradition, and I didn’t really set out to do that,” Rabinowitz said. “I feel really privileged to have helped create that space.”
Rabinowitz and Bisogno also commissioned other creators to build alternate backdrops for their game, so it can be repurposed to telling the story of another oppressed people’s fight for freedom. Players can interact as embattled yaoguai, spirits from Chinese mythology; explore a Janelle Monáe-inspired Afrofuturist world; play as Indigenous land defenders; or unionize as exploited workers at “E-Shypt.”
Fefer, who has been amplifying the work of other Jewish creators in the tabletop role-playing game space, said the harm of stereotyping and reinforcing negative tropes is still present in the industry, and not just for Jewish people. For example, fans recently criticized Dungeons & Dragons publishers Wizards of the Coast for reinforcing anti-Black stereotypes in the descriptions of a fantasy race, the Hadozee.
“I think it’s a process of talking to people who are from these groups and bringing them onto your teams and making sure you’re incorporating their perspectives into, in the example of Dungeons & Dragons, a hundred-million-dollar industry, being intentional about that design and looking at things from lots of different angles,” Fefer said. “How could our branding, our games be reinforcing something we’re not even aware of?”
Fefer hopes people who play Hanukkah Goblins and Esther and the Queens feel seen and have moments of shared joy, and also that they learn something from these games — about the antisemitic tropes in fantasy, or about underrepresented groups within the Jewish community. With Esther and the Queens, Fefer collaborated with a writer and artist, Noraa Kaplan, to retell the Purim story from a queer and feminist lens, drawing on Jewish texts that the pair said shows the long presence of queer and trans people in Jewish tradition.
“We have a lot of richness within Judaism to share our culture and share our upbringing but also just be representation,” Fefer added. “We’re living in a time of heightened antisemitism and the world being a gross place to be at times, and we can really bring the beauty of Judaism into game design and create experiences for people that are both representative of Judaism and also just very Jewish experiences.”
But for all the important conversations and learning experiences that can come from Jewish tabletop role-playing games, Katz said the goofiness and joy is important, too.
“We live in such a horrendous society that is of our own making,” she said. “If you can, for a little while, enjoy an anticapitalist fictional deli that you and your friends live in, I think that’s great.”
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Netanyahu returns to Washington — this time to shape a deal with Iran, not fight one
When President Donald Trump and Israeli Prime Minister Benjamin Netanyahu meet at the White House today – their 6th meeting in the U.S. in the last year – their discussion will focus on a shared commitment to confronting the Iranian nuclear threat, but the stakes are different for each of them.
For Trump, a nuclear agreement could cement his legacy as a peacemaker, perhaps even earn him a long-coveted Nobel Peace Prize. For Netanyahu, a deal could bolster his political standing back home in a difficult election year.
In 2015, when President Obama was on the verge of signing a nuclear deal with Iran, Netanyahu cast himself as the indispensable interpreter of the Iranian threat to Washington, as he has again. But back then, Netanyahu came to publicly oppose what he called “a very bad” Iran deal, pushing back against the U.S. president. Now, he is visiting the White House with the hope of shaping U.S. policy on Iran, not challenging the president.
Trump has described the first round of discussions with Iran as “very good,” even as U.S. aircraft carriers and other military assets build up in the region. He has insisted that Tehran is “wanting to make a deal very badly.” Israel, for its part, has made clear that any agreement must go beyond limits on uranium enrichment and also address Iran’s ballistic missile program and its network of regional proxies – Hamas, Hezbollah, the Houthis – that have been attacking Israel.
Netanyahu has said he plans to present the president with Israel’s approach to the nuclear talks led by Trump’s close advisers, son-in-law Jared Kushner and Mideast envoy Steve Witkoff.
Netanyahu is betting that intimacy equals influence. That being the leader who shows up in person — again and again — ensures Israel is not outflanked as decisions are made. Last June, that strategy appeared to pay off. Netanyahu launched a charm offensive aimed at drawing Trump into a more active role in dismantling Iran’s nuclear program. If talks fail, Trump could act again. “Either we will make a deal, or we will have to do something very tough like last time,” Trump told Axios.
But the frequency of these meetings also reflects some vulnerability. It showcases a prime minister who cannot afford distance and disagreement with the White House.
The domestic clock is ticking
The longest-serving Israeli leader is facing a real risk that Israel’s legislature, the Knesset, will dissolve in the coming weeks if his coalition fails to resolve the explosive issue of military conscription for Haredi yeshiva students. The Haredi parties have threatened to vote against the budget ahead of the March 31 deadline — a move that would trigger elections as early as June.
If Netanyahu emerges from the White House visit with rhetorical alignment or symbolic support, he could buy himself time and political oxygen.
These gestures matter for Israel, where the education minister, Yoav Kisch, has formally invited Trump to attend the Israel Prize ceremony on Independence Day in Jerusalem to receive the prestigious award for a “Unique Contribution to the Jewish People.” Israeli officials have also invited him to participate in the annual torch-lighting ceremony, one of the most emotionally charged moments on the Israeli civic calendar.
If Trump accepts the invitation and travels to Israel again, it would be a political gift of the highest order. For Netanyahu’s supporters, that imagery could energize turnout and blunt opposition momentum. For undecided voters, it reinforces a familiar argument: Whatever Netanyahu’s flaws at home, replacing him would risk destabilizing Israel’s most important relationship abroad and its closest ally in any confrontation with Iran.
But Trump’s current position on Iran may still cross Netanyahu’s red lines. And Trump has shown before that he is willing to act unilaterally, even without backing from allies.
Still, he is very popular in Israel, and that benefits Netanyahu. A new survey by the Jewish People Policy Institute showed that 73% of Israelis rate Trump as a better-than-average U.S. president for Israel’s interests and 54% of Jews in Israel view Trump as one of the best presidents in U.S. history.
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5 things to know ahead of the Trump-Netanyahu meeting
President Donald Trump and Israeli Prime Minister Benjamin Netanyahu are set to meet at the White House Wednesday in a highly anticipated discussion. The primary focus of the meeting is expected to be the ongoing negotiations between the United States and Iran, particularly regarding Tehran’s treatment of protesters and the possibility of a renewed agreement on Iran’s nuclear program.
But it also comes amid intensifying debates over U.S. military assistance to Israel, eroding bipartisan support for that aid, and recent controversial Israeli moves in the West Bank, all of which could shape the conversation.
How US military aid to Israel works
U.S. military aid to Israel has long been governed by a 2016 memorandum of understanding under which Washington pledged $38 billion in assistance over a decade — $33 billion in military grants and $5 billion for joint missile defense programs. Israel receives roughly $3.8 billion annually, including approximately $500 million earmarked for missile defense. The agreement is scheduled to be renegotiated in 2028.
Since the outbreak of the Gaza war on Oct. 7, 2023, Congress has authorized at least $16.3 billion in additional aid. The flow of funds is subject to congressional review and measures such as the Leahy Law, which bars assistance to foreign security forces implicated in gross human rights violations.
US aid to Israel no longer enjoys the bipartisan support it once did
Amid the Gaza war and the rise of a U.S. anti-war, pro-Palestinian movement, American public support for Israel has declined significantly across both major parties.
A 2025 Pew Research Center study found that only 24% of Americans under 30 view the Israeli government favorably, compared with roughly half of those over 60. Among Republicans, negative views of Israel increased from 27% in 2022 to 37%, while among Democrats the rise was steeper — from 53% to 69%. Nearly 4 in 10 adults under 30 believe the U.S. provides “too much” aid to Israel, compared with one-third of adults overall.
The debate over U.S. aid to Israel played a significant role in last week’s Democratic congressional primary in New Jersey. A super PAC associated with the pro-Israel lobbying group AIPAC spent more than $2 million on negative ads that helped fuel the defeat of former Rep. Tom Malinowski, who describes himself as pro-Israel but who drew AIPAC’s fire because he is opposed to unconditional aid.
Why Netanyahu wants to reduce U.S. military aid
In recent weeks, Netanyahu and other Israeli officials have publicly expressed a desire to reduce Israel’s dependence on U.S. military assistance. Netanyahu has said he hopes to “taper off” U.S. aid over the next decade and has indicated that he does not intend to seek a full renewal of the 2016 agreement.
This push is rooted in frustrations during the Gaza war, when several allies, including the Biden administration, temporarily halted or delayed certain arms transfers over concerns that specific munitions could be used in ways that might cause excessive harm to Palestinian civilians. Israeli officials argue that these restrictions constrained Israel’s ability to fight at critical moments.
Israeli leaders also see strategic and economic value in redirecting the billions of dollars currently spent on U.S. weapons toward Israel’s own defense industry. At the same time, declining support for U.S. aid to Israel among both “America First” Republicans and Democrats concerned about Gaza casualties has made the Israeli government increasingly wary of relying on Washington for its long-term defense needs.
On Jan. 28, Netanyahu claimed that what he called an arms “embargo” under former President Joe Biden cost Israeli soldiers their lives — a statement former U.S. officials quickly condemned.
“Netanyahu is both not telling the truth and ungrateful to a president that literally saved Israel at its most vulnerable moment,” said Amos Hochstein, a former U.S. diplomat under Biden. Brett McGurk, who served in senior national security roles under presidents George W. Bush, Barack Obama and Trump, as well as Biden, said the claim was “categorically false.” Former U.S. Ambassador to Israel Tom Nides added: “He is wrong. Biden’s support for Israel has been rock solid, and he provided it at enormous political cost.”
For its part, the Trump administration published its 2026 National Defense Strategy at the end of January, which states, “Israel is a model ally, and we have an opportunity now to further empower it to defend itself and promote our shared interests.”
The meeting’s focus: Iran
Discussions regarding Iran are expected to dominate the meeting. Iran and Israel have long been adversaries, with Tehran openly committed to Israel’s destruction. The meeting comes ahead of months of increased tension between the two nations. During the 12-Day War in June 2025, Israel struck key Iranian military assets, and the U.S., buoyed by prior Israeli military successes, attacked major Iranian nuclear facilities. The present condition of Iran’s nuclear and ballistic missile programs after the strikes is unclear, and Israel remains determined to eliminate the security threat posed by Iran.
Following the outbreak of anti-regime protests in Iran in mid-January, Trump encouraged demonstrators in a Jan. 13 Truth Social post, writing: “Iranian Patriots, KEEP PROTESTING—TAKE OVER YOUR INSTITUTIONS!!! … HELP IS ON ITS WAY.”
Shortly after the post, Netanyahu reportedly urged Trump not to strike Iran, citing fears of a major Iranian retaliation against Israel — an outcome Iranian officials have explicitly threatened. While Trump has repeatedly warned Iran of potential military action over Iran’s treatment of protesters, and moved a fleet of aircraft carrier strike groups to the Middle East, he has emphasized his preference for reaching a diplomatic solution with Iran, particularly focused on the country’s nuclear program.
The Trump administration met with Iranian officials in Oman over the weekend in the hopes that a deal might be struck. With talks expected to continue next week, Netanyahu is now seeking to broaden the scope of any potential agreement between the U.S. and Iran. According to a statement from his office, Netanyahu hopes the Trump administration will push for provisions addressing Iran’s ballistic missile program and Iran’s support for regional militant groups, including Hamas, Hezbollah, and the Houthis, as well as ensuring Iran cannot have a nuclear weapon.
On the sidelines, Israel makes controversial moves in the West Bank
Recent Israeli decisions regarding the West Bank may also surface during the meeting, following announcements on Sunday by Israeli Finance Minister Bezalel Smotrich and Defense Minister Israel Katz of new measures expanding Israeli control over territory in the West Bank presently controlled by the Palestinian Authority. The steps will make it easier for Jewish Israelis to purchase land in the West Bank and could allow Israeli police to demolish homes in areas under PA jurisdiction — moves that would violate the Oslo Accords.
The recent Israeli decisions run counter to explicit Trump administration requests that Israel avoid controversial actions in the West Bank, particularly as Arab states have warned that steps toward annexation could jeopardize their willingness to help manage postwar Gaza or normalize relations with Israel.
Trump told Axios on Tuesday, “We have enough things to think about now. We don’t need to be dealing with the West Bank.” U.S. officials also reiterated Trump’s opposition to Israeli annexation of the territory, stating, “A stable West Bank keeps Israel secure and is in line with this administration’s goal to achieve peace in the region.”
With a potential deal with Iran on the table, U.S. military aid to Israel under growing scrutiny, and Israeli actions in the West Bank complicating regional diplomacy, Wednesday’s meeting comes at a unique moment for the U.S.-Israel relationship. But as past meetings between Trump and Netanyahu have shown, there is a very real chance the meeting could veer off script.
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Florida’s anti-Israel GOP candidate James Fishback is railing against ‘goyslop.’ What is he talking about?
(JTA) — At a campus campaign stop last week, Florida GOP gubernatorial candidate James Fishback dropped some unusual verbiage while inveighing against junk food in school cafeterias.
“I’m not saying that the test scores are the result of the Pop-Tarts,” Fishback told a crowd at the University of Central Florida, in remarks boosting locally grown produce over convenience foods. “But if you wanted kids to fail, if you wanted to set our kids up for failure, you would feed them the absolute goyslop in our cafeterias.”
Goyslop?! What was Fishback talking about?
The term has skyrocketed in use in recent months among the very online far right, the ecosystem that gave rise to the candidacy of the 31-year-old investment banker and political outsider. It’s a portmanteau of “goy,” the Yiddish word meaning non-Jew that white nationalist groups have increasingly repurposed into an antisemitic badge of honor, and “slop” — a popular way to refer to low-quality content, especially digital content.
The term is making the rounds among the largest white nationalist and antisemitic influencers. Clavicular, a popular manosphere influencer recently seen dancing and singing to Ye’s “Heil Hitler” at a Miami nightclub, appeared on a recent livestream with white nationalist Nick Fuentes to lament how “the entire grocery store is filled with goyslop.”
One popular X account known for spewing antisemitism recently defined the term “goyslop” as “fast food”; it has also been used by accounts to describe everything from the Super Bowl to the Epstein files.
It’s the sort of trolling language that Fishback has used frequently since entering the race last year. He has repeatedly praised followers of Fuentes and indicated familiarity with the antisemitic podcaster Myron Gaines. He has called U.S. Rep. Byron Donalds, his opponent and the leading candidate in the GOP primary, a “slave to donors.” (Donalds is Black.)
Fishback has also embraced anti-Israel talking points. He opposed Florida’s adoption of the International Holocaust Remembrance Alliance’s working definition of antisemitism because — as he recently claimed to Tucker Carlson — it would make it “against the law to criticize Israel.” He has said he would “divest every penny from Israel on day one,” setting up an ideological battle in a state with a substantial Jewish population where lawmakers are on the verge of forcing the term “West Bank” to be replaced in educational materials with “Judea and Samaria.”
During the same UCF campaign event in which he uttered “goyslop,” Fishback also inveighed against politicians who “visit another country” and wind up “kissing a stupid wall,” a clear reference to Israel’s Western Wall.
Fishback’s goyslop comments came as he was responding to a question about whether he planned to remove fluoride from the state’s tap water system and replace it with creatine — the amino-acid compound beloved among health influencers for purportedly boosting athletic performance.
Fishback later winkingly professed ignorance about the word.
“I used a term recently this week that I got a lot of flak for, about referring to the food in our public cafeterias,” he told a crowd while eating a fried Oreo at the Florida State Fair. “I don’t know what that term was.”
But Jews in Florida knew. “Just last night, at a local event, he mocked efforts to bring quality education to Florida schools, using the slang ‘GOYSLOP’ in a context clearly meant to belittle,” Joseph Feldman, an Orthodox Jewish Miami resident, wrote about Fishback in the Hasidic publication VINNews. “These remarks are not accidental gaffes; they are calculated, designed to play on prejudice for political gain.”
Searches for “goyslop” have spiked over the last three months after being essentially dormant prior to that, according to Google Trends.
“Consume less goyslop, piggy,” the right-wing influencer Ian Miles Cheong posted on X last month, mocking heavy-set anti-ICE protester in Minneapolis. Cheong frequently engages on the platform with the site’s owner and multi-billionaire Elon Musk, and his account commands a following of 1.2 million on its own.
The term and a variant, “zogchow,” originated on message boards like 4Chan as early as 2019, and user-submitted definitions of the term appear on Urban Dictionary date back to 2021. In its original usage, “goyslop” refers to corporate fast food or other low-quality food, including school lunches, which antisemites believe is promoted by Jews to keep “goyim” unhealthy and dissatisfied. (“ZOG,” short for “Zionist-occupied government,” is an acronym that emerged in white supremacist circles in the 1970s and is now widely used in antisemitic rhetoric.)
Some who have employed the term “goyslop,” including leftists who have absorbed and adapted far-right talking points on Israel and Zionism, may not understand its origins. “Ever since I saw someone say they thought the goy part of goyslop was a combo of gay and soy, I’ve been wondering how many other people have no idea what the f–k they’re saying half the time,” the progressive author Ashley Reese tweeted last week.
But others are fully aware. The Anti-Defamation League’s online glossary of hate terms notes that antisemites have increasingly used “goy” in reference to antisemitic conspiracy theories.
For example, the phrase “The goyim know” — as in “shut it down, the goyim know!” — has circulated on antisemitic forums for years. It imagines the speaker as a Jew whose villainy has been exposed, and depicts Jews as “malevolent puppet-masters, manipulating the media, banks, and even entire governments to the benefit of themselves but to the detriment of other peoples,” according to the ADL.
“Slop,” meanwhile, is online slang that has caught on with the mainstream in a big way, most notably as a reference to junky or untrustworthy content generated by artificial intelligence. The dictionary publisher Miriam-Webster declared “slop” its 2025 Word of the Year, defining it as “digital content of low quality that is produced usually in quantity by means of artificial intelligence.”
From AI, “slop” has spread to the real world as a catchall term for degrading quality control in all manner of institutions. The New York Times this week, in a trend piece about one-bowl, no-fuss meals called “boy kibble,” referred to the meal as “slop.” A conspiratorial fixation on “slop” foods also dovetails with the popularity of Health and Human Services Secretary Robert F. Kennedy Jr.’s Make America Healthy Again movement and various influencer podcasts.
Fishback’s inversion of Jewish terminology didn’t end with “goyslop.” At the UCF event, following a round of laughter and applause from the gathered crowd after he employed the word, the candidate added, “And that is on gentile, OK?”
That term — a seeming riff on “on fleek” — is even harder to parse. Most X users who noted the phrase seemed to be encountering it for the first time, and there is no online record of it being circulated by other figures or on other platforms.
Fishback is polling in the low single digits in the GOP primary, according to most current pollsters. The heavily favored, and Trump-endorsed, candidate is Donalds (whom Fishback, borrowing an insult once leveled by the left at Hakeem Jeffries, has also dubbed “AIPAC Shakur”). The state’s lieutenant governor and former House speaker are also in the race, with Casey DeSantis, Florida’s current First Lady, also reportedly mulling a run.
If Fishback’s meme-heavy campaign gains traction outside of the antisemitic fringe, he may prove a new political axiom: Slop sells.
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