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With investors like Paul Rudd, a new bagel baker takes a bite of the West Village
(New York Jewish Week) — Like many people stuck at home during the pandemic, Adam Goldberg, who worked at a flood-mitigation systems company in Westport, Connecticut, decided to try his hand at baking. But unlike most amateur bakers, Goldberg turned his pastime into a thriving bagel-delivery service that built a loyal following and drew the attention of celebrity investors like actor Paul Rudd.
And now, PopUpBagels, which touts itself as a “‘not famous but known’ bagel and schmear subscription club,” announced this week that it will open a brick-and-mortar store in Manhattan at the corner of Bleecker and Thompson streets.
The Greenwich Village store, along with a forthcoming shop in Greenwich, Connecticut, will be PopUpBagels’ first foray into permanent storefronts. This transition comes on the heels of raising “more than a couple million” dollars in seed funding in November 2022, attracting celebrity investors like Rudd, actor Patrick Schwarzenegger and swimmer Michael Phelps. But bold-faced names aren’t the only thing that sets PopUpBagels apart: Unlike most bagel bakeries, PopUpBagels only sells bagels by the dozen, at $38 a pop (which includes two tubs of “artisan schmears” — unique flavors like Caramel Apple, Dill Pickle, Red Pepper and Black Sesame Miso).
“Think of us as your private bagel bakery,” Goldberg, 48, told the New York Jewish Week. “When you feel like you want bagels, you’ll be able to go on our website and order a dozen bagels for a specific pickup time and hot, fresh bagels will be waiting for you when you get there.”
PopUpBagels will not be selling individual bagels, sandwiches or any “old and colds,” which is how Goldberg refers to “anything that’s been sitting out for more than 45 minutes.”
For now — until both stores open in mid-March — PopUpBagels operates via pre-orders only. Customers reserve their orders at the beginning of the week through the bakery’s website, selecting a 15-minute time slot on weekend mornings for pickups at a variety of locations in the tri-state area, including Redding, Connecticut and Tenafly, New Jersey. (Overnight mail orders — 18 bagels for $60, plus schmears — are also available anywhere in the United States on Thursday nights.) City dwellers can pick up their advance-ordered bagels on Saturday mornings at Scampi, an Italian restaurant in Flatiron.
Goldberg said he and his team fill some 700 to 800 pre-sale orders each week, which are baked at two Connecticut bakery locations. The emphasis is on freshness and quality, Goldberg said, which is why the bagels are made-to-(pre)order.
Once the storefront opens, bagels will be baked on-site and available “five to six days a week,” he said. Walk-up orders of half-dozen or a dozen bagels will be available, he added.
“Our flavor is just a little bit different than every other bagel out there,” Goldberg said of his creations, which are about two-thirds the size of an average New York bagel. “We have this saying: ‘We’ve got a little chew in the crust without the lead in the belly.’ It’s refreshing.”
For the last two years, PopUpBagels has taken home the “Best Overall Bagel” award at Brooklyn Bagel Fest, judged by a panel of 20 industry experts. (The competition has only been in existence for three years.)
“PopUp creates some intention around your bagel routine; you have to put intention towards getting their simply perfect bagels when they have a drop,” said Jake Cohen, a chef and baker who has been a contest judge at Brooklyn BagelFest the last two years and voted PopUpBagels for Best Overall Bagel. “To me the magic of their bagels is that you’re only able to get them at peak freshness and then alongside their inventive schmears,” he added.
“The response has been amazing,” Goldberg said. “People are so excited. We’re hearing from customers and people who have been following us for a couple of years and saying, ‘I can’t wait.’”
“I love supporting any establishment honoring the sanctity of a perfect bagel,” Cohen said. “I can promise when they open it will be the main reason I schlep to the Village.”
“Watching people eat our bagels for the first time and seeing their smiles and their faces light up is just an amazing feeling for me,” Goldberg added. “I’m so excited to come to New York and have the opportunity for millions of people to get their hands on our bagels and to be able to see that awesome look for the first time from so many people.”
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Downed Planes Raise New Perils for Trump as Tehran Hunts for Missing US Pilot
Traces of an Iranian missile attack in Tehran’s sky, amid the U.S.-Israeli conflict with Iran, in Tehran, Iran, April 3, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Two US warplanes were downed over Iran and the Gulf, Iranian and US officials said on Friday, with two pilots rescued and a third still missing and being hunted by Tehran’s forces.
The incidents show the risks still faced by US and Israeli aircraft over Iran despite assertions from US President Donald Trump and his Defense Secretary Pete Hegseth that their forces had total control of the skies.
The first plane, a two-seat US F-15E jet, was shot down by Iranian fire, officials in both countries said.
The second plane, an A-10 Warthog fighter aircraft, was hit by Iranian fire and crashed over Kuwait, with the pilot ejecting, two US officials said.
Two Blackhawk helicopters involved in the search effort for the missing pilot were hit by Iranian fire but made it out of Iranian airspace, the two US officials told Reuters.
The degree of injuries among the crew of the aircraft remained unclear. The status and whereabouts of the missing F-15E crew member was not publicly known.
Iran’s Revolutionary Guard Corps said it was combing an area near where the pilot’s plane came down in southwestern Iran and the regional governor promised a commendation for anyone who captured or killed “forces of the hostile enemy.”
Iranians, who have been pummeled by American air power for weeks, posted gleeful messages celebrating the plane downings. Iran’s Parliament Speaker Mohammad Baqer Qalibaf said on X that the U.S. and Israel’s war had been “downgraded from regime change” to a hunt for their pilots.
Trump has been in the White House receiving updates on the search-and-rescue operation, a senior administration official told Reuters. The Pentagon and US Central Command did not immediately respond to requests for comment.
NO SIGN OF END TO WAR
The prospect of a US service person being alive and on the run inside Iran raises the stakes for Washington in a conflict with low public support and no sign of an imminent end.
Iran has officially told mediators it is not prepared to meet with US officials in Islamabad in coming days and that efforts to produce a ceasefire, led by Pakistan, have reached a dead end, the Wall Street Journal reported on Friday.
The US and Israel opened the campaign with a wave of strikes that killed Iran’s Supreme Leader Ayatollah Ali Khamenei on February 28. The war has killed thousands and threatened lasting damage to the global economy.
So far, 13 US military service members have been killed in the conflict and more than 300 have been wounded, according to the US Central Command.
Iran has rained down drones and missiles on Israel. It has also taken aim at Gulf countries allied to the US, which have so far held back from joining the war directly for fear of further escalation.
In a security alert on Friday, the US embassy in Beirut said Iran and its aligned armed groups may target universities in Lebanon and urged US citizens in the country to leave while commercial flights are still available.
Israel has been waging a parallel campaign against Iran-backed Hezbollah in Lebanon after the militant group fired at Israel in support of Iran.
TRUMP THREAT TO STRIKE BRIDGES, POWER PLANTS
On Friday, as Trump threatened to hit its bridges and power plants, Iran struck a power and water plant in Kuwait, underlining the vulnerability of Gulf states that rely heavily on desalination plants for drinking water.
On Thursday, Trump posted footage on social media showing dust and smoke billowing up as US strikes hit the newly constructed B1 bridge between Tehran and nearby Karaj, which was due to open this year, and said more attacks would follow.
“Our Military, the greatest and most powerful (by far!) anywhere in the World, hasn’t even started destroying what’s left in Iran. Bridges next, then Electric Power Plants!” he wrote in a subsequent post.
On Friday, a drone hit a Red Crescent relief warehouse in the Choghadak area of Iran’s southern Bushehr province.
Kuwait Petroleum Corporation said its Mina al-Ahmadi refinery had been hit by drones. Other attacks were also reported to have been intercepted in Saudi Arabia and Abu Dhabi. Missile debris landed near the Israeli port of Haifa, site of a major oil refinery.
Oil markets were closed after benchmark U.S. crude prices gained 11% on Thursday following a speech by Trump that offered no clear sign of an imminent end to the war.
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US-Iran: Diplomatic Push Falters as Qatar Steps Back and Pakistan Talks Stall
Qatari Prime Minister and Foreign Minister Sheikh Mohammed bin Abdulrahman Al Thani speaks after a meeting with the Lebanese president at the presidential palace in Baabda, Lebanon, Feb. 4, 2025. Photo: REUTERS/Emilie Madi
i24 News – Diplomatic efforts to secure a ceasefire between Washington and Tehran appear to have reached an impasse, as key regional mediators pull back and broader talks stall.
According to reporting by The Wall Street Journal, Qatar has informed US officials that it does not wish to take a central role in mediating between the two sides. Officials familiar with the matter said Doha has made clear it is “not willing” to lead negotiations or act as the primary broker.
At the same time, Pakistan-led efforts to bring Iranian and American officials together have also stalled. Mediators say Tehran has refused to attend proposed meetings in Islamabad, calling Washington’s conditions “unacceptable,” further underscoring the widening gap between the two sides and the growing difficulty of restarting dialogue.
Despite the deadlock, diplomatic channels have not fully closed. Turkey and Egypt are continuing parallel efforts to revive talks, with discussions underway about potential alternative venues, including Doha and Istanbul.
US President Donald Trump downplayed the impact of recent military developments on diplomacy, including the destruction of a US fighter jet during operations in Iran. Speaking in a brief exchange with an NBC News journalist, he said: “No, not at all. It’s war. We are at war.”
He further fueled speculation with a cryptic social media post on Truth Social, writing: “Keep the oil, anyone?” criticising international allies on Friday over rising fuel prices. Trump appeared to mock allies such as the United Kingdom, writing that they should “keep the oil.”
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Report: Iran Retains Significant Missile Capability Despite Weeks of US-Led Strikes
Iranian missiles are displayed in a park in Tehran, Iran, Jan. 31, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
i24 News – Despite weeks of sustained airstrikes by the United States and its allies, Iran has reportedly managed to retain a substantial portion of its military capabilities, particularly its ballistic missile arsenal.
According to a report by The New York Times citing US intelligence assessments, Tehran has developed methods to mitigate the impact of the strikes, allowing it to preserve and restore key parts of its missile infrastructure.
While the Pentagon has claimed responsibility for striking more than 11,000 targets over five weeks and reducing the rate of Iranian missile fire, intelligence officials now caution that the actual damage may be more limited than initially assessed. Iranian forces are reportedly able to rapidly repair or reactivate missile launchers stored in heavily fortified or underground facilities, sometimes within hours of being hit.
Analysts also point to the widespread use of decoy sites, which may have drawn strikes away from operational assets. Many of the targeted locations are believed to have contained dummy installations, complicating efforts to accurately gauge the degradation of Iran’s ballistic capabilities. Combined with deep underground bunkers and dispersed storage networks, this approach is seen as enabling Tehran to maintain a higher level of readiness than publicly estimated.
US intelligence officials assess that this resilience reflects a deliberate strategy: preserving a credible long-range strike capability as both a deterrent and a bargaining tool in any future negotiations, while ensuring regime survival and continued regional influence.
Despite sustained air dominance claimed by Washington and its allies, Iran’s adaptive tactics continue to complicate battlefield assessments, leaving the true balance of power in the conflict uncertain.