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With investors like Paul Rudd, a new bagel baker takes a bite of the West Village
(New York Jewish Week) — Like many people stuck at home during the pandemic, Adam Goldberg, who worked at a flood-mitigation systems company in Westport, Connecticut, decided to try his hand at baking. But unlike most amateur bakers, Goldberg turned his pastime into a thriving bagel-delivery service that built a loyal following and drew the attention of celebrity investors like actor Paul Rudd.
And now, PopUpBagels, which touts itself as a “‘not famous but known’ bagel and schmear subscription club,” announced this week that it will open a brick-and-mortar store in Manhattan at the corner of Bleecker and Thompson streets.
The Greenwich Village store, along with a forthcoming shop in Greenwich, Connecticut, will be PopUpBagels’ first foray into permanent storefronts. This transition comes on the heels of raising “more than a couple million” dollars in seed funding in November 2022, attracting celebrity investors like Rudd, actor Patrick Schwarzenegger and swimmer Michael Phelps. But bold-faced names aren’t the only thing that sets PopUpBagels apart: Unlike most bagel bakeries, PopUpBagels only sells bagels by the dozen, at $38 a pop (which includes two tubs of “artisan schmears” — unique flavors like Caramel Apple, Dill Pickle, Red Pepper and Black Sesame Miso).
“Think of us as your private bagel bakery,” Goldberg, 48, told the New York Jewish Week. “When you feel like you want bagels, you’ll be able to go on our website and order a dozen bagels for a specific pickup time and hot, fresh bagels will be waiting for you when you get there.”
PopUpBagels will not be selling individual bagels, sandwiches or any “old and colds,” which is how Goldberg refers to “anything that’s been sitting out for more than 45 minutes.”
For now — until both stores open in mid-March — PopUpBagels operates via pre-orders only. Customers reserve their orders at the beginning of the week through the bakery’s website, selecting a 15-minute time slot on weekend mornings for pickups at a variety of locations in the tri-state area, including Redding, Connecticut and Tenafly, New Jersey. (Overnight mail orders — 18 bagels for $60, plus schmears — are also available anywhere in the United States on Thursday nights.) City dwellers can pick up their advance-ordered bagels on Saturday mornings at Scampi, an Italian restaurant in Flatiron.
Goldberg said he and his team fill some 700 to 800 pre-sale orders each week, which are baked at two Connecticut bakery locations. The emphasis is on freshness and quality, Goldberg said, which is why the bagels are made-to-(pre)order.
Once the storefront opens, bagels will be baked on-site and available “five to six days a week,” he said. Walk-up orders of half-dozen or a dozen bagels will be available, he added.
“Our flavor is just a little bit different than every other bagel out there,” Goldberg said of his creations, which are about two-thirds the size of an average New York bagel. “We have this saying: ‘We’ve got a little chew in the crust without the lead in the belly.’ It’s refreshing.”
For the last two years, PopUpBagels has taken home the “Best Overall Bagel” award at Brooklyn Bagel Fest, judged by a panel of 20 industry experts. (The competition has only been in existence for three years.)
“PopUp creates some intention around your bagel routine; you have to put intention towards getting their simply perfect bagels when they have a drop,” said Jake Cohen, a chef and baker who has been a contest judge at Brooklyn BagelFest the last two years and voted PopUpBagels for Best Overall Bagel. “To me the magic of their bagels is that you’re only able to get them at peak freshness and then alongside their inventive schmears,” he added.
“The response has been amazing,” Goldberg said. “People are so excited. We’re hearing from customers and people who have been following us for a couple of years and saying, ‘I can’t wait.’”
“I love supporting any establishment honoring the sanctity of a perfect bagel,” Cohen said. “I can promise when they open it will be the main reason I schlep to the Village.”
“Watching people eat our bagels for the first time and seeing their smiles and their faces light up is just an amazing feeling for me,” Goldberg added. “I’m so excited to come to New York and have the opportunity for millions of people to get their hands on our bagels and to be able to see that awesome look for the first time from so many people.”
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Israeli Druze Leader Seeks US Security Guarantees for Syrian Minority
Leader of the Druze community in Israel, Sheikh Mowafaq Tarif, speaks with Reuters at his house in Julis, northern Israel, July 28, 2025. Photo: REUTERS/Ali Sawafta
Israeli Druze leader Sheikh Mowafaq Tarif urged the United States to guarantee the security of the Druze community in Syria to prevent a recurrence of intense violence earlier this year in Sweida, a Druze-majority province in Sunni-dominated Syria.
Washington needed to fulfill its “duty” to safeguard the rights of Syria’s minorities in order to encourage stability, Tarif told Reuters on Tuesday during an official visit to the UN in Geneva, adding that US support would also remove the need for Israeli intervention in Syria’s south.
“We hope that the United States, President Trump, and America as a great power, we want it to guarantee the rights of all minorities in Syria … preventing any further massacres,” he said.
US President Donald Trump vowed in November to do everything he can to make Syria successful after landmark talks with Syrian President Ahmed al-Sharaa.
BLOODY CLASHES IN JULY
The Druze are a minority group whose faith is an offshoot of Islam and have followers in Israel, Syria, and Lebanon.
In July, clashes between Druze and Bedouin residents broke out in Sweida after tit-for-tat kidnappings, leading to a week of bloodletting that shattered generations of fragile coexistence.
The violence worsened when government forces dispatched to restore order clashed with Druze militiamen, with widespread reports of looting, summary killings, and other abuses.
Israel entered the fray with encouragement from its Druze minority, attacking government forces with the stated aims of protecting Syrian Druze and keeping its borders free from militants.
Tens of thousands of people from both communities were uprooted, with the unrest all but ending the Bedouins’ presence across much of Sweida.
In the aftermath, Druze leaders called for a humanitarian corridor from the Golan to Sweida and demanded self-determination, which the government rejects.
‘NEED TO REBUILD TRUST’
Asked about proposals by influential Druze Sheikh Hikmat al-Hajari to separate Sweida from Syria, Tarif took a different stance, stressing the need for internal autonomy or self-governance within Syria as a way of protecting minorities and their rights and pointing to federal systems in Switzerland and Germany as examples.
It was inconceivable to ask the Druze to surrender their weapons, he said. Talks to bring Sweida’s former police force onto Damascus‘ payroll — while allowing the Druze to retain wide local autonomy — had been making steady progress until July’s bloodshed derailed them.
Al-Sharaa, a former al Qaeda commander who led rebel factions that ousted former long-time leader Bashar al-Assad last December, has vowed to protect the Druze. However, Hajari insists he poses an existential threat to his community and in September rejected a 13-point, US-brokered roadmap to resolve the conflict.
Asked if talks should be revived, Tarif said trust had to be rebuilt by allowing residents to return to their homes, and permitting full humanitarian access to Sweida.
“There is no trust today … Trust must be rebuilt,” he said.
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Lebanon Foreign Minister Declines Tehran Visit, Proposes Talks in Neutral Country
Lebanese President Joseph Aoun, Lebanese Prime Minister Nawaf Salam, and members of the Lebanese cabinet meet to discuss efforts to bring all weapons in the country under the control of the state, at the Presidential Palace in Baabda, Lebanon, Aug. 5, 2025. Photo: REUTERS/Emilie Madi
Lebanon‘s foreign minister Youssef Raji said on Wednesday he had declined an invitation to visit Tehran for now, proposing instead talks with Iran in a mutually agreed neutral third country, Lebanese state news agency NNA reported.
Raji cited “current conditions” for the decision not to go to Iran, without elaborating, and stressed that the move did not mean rejection of dialogue with Iran. He did not immediately respond to a request from Reuters for additional comment.
Iran’s Foreign Minister Abbas Araqchi had extended the invitation last week, seeking talks on bilateral ties.
Raji said Lebanon stood ready to open a new phase of constructive relations with Iran, on the condition that ties be based strictly on mutual respect, full recognition of each country‘s independence and sovereignty, and non-interference in internal affairs under any pretext.
In an apparent reference to calls to disarm Iran-backed Hezbollah, the Lebanese terrorist group, Raji added that no strong state could be built unless the government held the exclusive right to hold weapons.
Hezbollah, once a dominant political force with wide influence over the Lebanese state, was severely weakened by Israeli strikes last year that ended with a US-brokered ceasefire. It has been under mounting domestic and international pressure to surrender its weapons and place all arms under state control.
In August, Iran’s top security official Ali Larijani visited Beirut, warning Lebanon not to “confuse its enemies with its friends.” In June, Foreign Minister Araqchi said Tehran sought a “new page” in ties.
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Iceland to Boycott 2026 Eurovision in Protest of Go-Ahead for Israel
A photographer takes a picture of a TV screen in Wiener Stadthalle, the venue of next year’s Eurovision in Vienna, Austria, Nov. 18, 2025. Photo: REUTERS/Leonhard Foeger
Iceland will not take part in the 2026 Eurovision Song Contest, the country’s public broadcaster RUV said on Wednesday, after organizer the European Broadcasting Union last week cleared Israel‘s participation.
The decision to allow Israel to take part in the next Eurovision, which will be held in Vienna in May, earlier prompted Spain, the Netherlands, Ireland, and Slovenia to withdraw in protest, citing Israel‘s conduct in the Gaza war. Israel waged a two-year military campaign against Hamas after the Palestinian terrorist group invaded the Jewish state, massacred 1,200 people, and kidnapped 251 hostages in October 2023.
“It is clear from the public debate in this country and the reaction to the EBU’s decision last week that there will be neither joy nor peace regarding RUV’s participation,” the broadcaster’s Director General Stefan Eiriksson said in a statement.
Iceland was among the countries that had requested a vote last week on Israel‘s participation. But the European Broadcasting Union, or EBU, decided not to call a vote on Israel‘s participation, saying it had instead passed new rules aimed at discouraging governments from influencing the contest.
Iceland has never won the song contest but came second in 1999 and 2009. The Eurovision Song Contest dates back to 1956 and reaches around 160 million viewers, according to the EBU.