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With investors like Paul Rudd, a new bagel baker takes a bite of the West Village
(New York Jewish Week) — Like many people stuck at home during the pandemic, Adam Goldberg, who worked at a flood-mitigation systems company in Westport, Connecticut, decided to try his hand at baking. But unlike most amateur bakers, Goldberg turned his pastime into a thriving bagel-delivery service that built a loyal following and drew the attention of celebrity investors like actor Paul Rudd.
And now, PopUpBagels, which touts itself as a “‘not famous but known’ bagel and schmear subscription club,” announced this week that it will open a brick-and-mortar store in Manhattan at the corner of Bleecker and Thompson streets.
The Greenwich Village store, along with a forthcoming shop in Greenwich, Connecticut, will be PopUpBagels’ first foray into permanent storefronts. This transition comes on the heels of raising “more than a couple million” dollars in seed funding in November 2022, attracting celebrity investors like Rudd, actor Patrick Schwarzenegger and swimmer Michael Phelps. But bold-faced names aren’t the only thing that sets PopUpBagels apart: Unlike most bagel bakeries, PopUpBagels only sells bagels by the dozen, at $38 a pop (which includes two tubs of “artisan schmears” — unique flavors like Caramel Apple, Dill Pickle, Red Pepper and Black Sesame Miso).
“Think of us as your private bagel bakery,” Goldberg, 48, told the New York Jewish Week. “When you feel like you want bagels, you’ll be able to go on our website and order a dozen bagels for a specific pickup time and hot, fresh bagels will be waiting for you when you get there.”
PopUpBagels will not be selling individual bagels, sandwiches or any “old and colds,” which is how Goldberg refers to “anything that’s been sitting out for more than 45 minutes.”
For now — until both stores open in mid-March — PopUpBagels operates via pre-orders only. Customers reserve their orders at the beginning of the week through the bakery’s website, selecting a 15-minute time slot on weekend mornings for pickups at a variety of locations in the tri-state area, including Redding, Connecticut and Tenafly, New Jersey. (Overnight mail orders — 18 bagels for $60, plus schmears — are also available anywhere in the United States on Thursday nights.) City dwellers can pick up their advance-ordered bagels on Saturday mornings at Scampi, an Italian restaurant in Flatiron.
Goldberg said he and his team fill some 700 to 800 pre-sale orders each week, which are baked at two Connecticut bakery locations. The emphasis is on freshness and quality, Goldberg said, which is why the bagels are made-to-(pre)order.
Once the storefront opens, bagels will be baked on-site and available “five to six days a week,” he said. Walk-up orders of half-dozen or a dozen bagels will be available, he added.
“Our flavor is just a little bit different than every other bagel out there,” Goldberg said of his creations, which are about two-thirds the size of an average New York bagel. “We have this saying: ‘We’ve got a little chew in the crust without the lead in the belly.’ It’s refreshing.”
For the last two years, PopUpBagels has taken home the “Best Overall Bagel” award at Brooklyn Bagel Fest, judged by a panel of 20 industry experts. (The competition has only been in existence for three years.)
“PopUp creates some intention around your bagel routine; you have to put intention towards getting their simply perfect bagels when they have a drop,” said Jake Cohen, a chef and baker who has been a contest judge at Brooklyn BagelFest the last two years and voted PopUpBagels for Best Overall Bagel. “To me the magic of their bagels is that you’re only able to get them at peak freshness and then alongside their inventive schmears,” he added.
“The response has been amazing,” Goldberg said. “People are so excited. We’re hearing from customers and people who have been following us for a couple of years and saying, ‘I can’t wait.’”
“I love supporting any establishment honoring the sanctity of a perfect bagel,” Cohen said. “I can promise when they open it will be the main reason I schlep to the Village.”
“Watching people eat our bagels for the first time and seeing their smiles and their faces light up is just an amazing feeling for me,” Goldberg added. “I’m so excited to come to New York and have the opportunity for millions of people to get their hands on our bagels and to be able to see that awesome look for the first time from so many people.”
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Tucker’s Ideas About Jews Come from Darkest Corners of the Internet, Says Huckabee After Combative Interview
US Ambassador to Israel Mike Huckabee looks on during the day he visits the Western Wall, Judaism’s holiest prayer site, in Jerusalem’s Old City, April 18, 2025. Photo: REUTERS/Ronen Zvulun
i24 News – In a combative interview with US Ambassador to Israel Mike Huckabee, right-wing firebrand Tucker Carlson made a host of contentious and often demonstrably false claims that quickly went viral online. Huckabee, who repeatedly challenged the former Fox News star during the interview, subsequently made a long post on X, identifying a pattern of bad-faith arguments, distortions and conspiracies in Carlson’s rhetorical style.
Huckabee pointed out his words were not accorded by Carlson the same degree of attention and curiosity the anchor evinced toward such unsavory characters as “the little Nazi sympathizer Nick Fuentes or the guy who thought Hitler was the good guy and Churchill the bad guy.”
“What I wasn’t anticipating was a lengthy series of questions where he seemed to be insinuating that the Jews of today aren’t really same people as the Jews of the Bible,” Huckabee wrote, adding that Tucker’s obsession with conspiracies regarding the provenance of Ashkenazi Jews obscured the fact that most Israeli Jews were refugees from the Arab and Muslim world.
The idea that Ashkenazi Jews are an Asiatic tribe who invented a false ancestry “gained traction in the 80’s and 90’s with David Duke and other Klansmen and neo-Nazis,” Huckabee wrote. “It has really caught fire in recent years on the Internet and social media, mostly from some of the most overt antisemites and Jew haters you can find.”
Carlson branded Israel “probably the most violent country on earth” and cited the false claim that Israel President Isaac Herzog had visited the infamous island of the late, disgraced sex offender Jeffrey Epstein.
“The current president of Israel, whom I know you know, apparently was at ‘pedo island.’ That’s what it says,” Carlson said, citing a debunked claim made by The Times reporter Gabrielle Weiniger. “Still-living, high-level Israeli officials are directly implicated in Epstein’s life, if not his crimes, so I think you’d be following this.”
Another misleading claim made by Carlson was that there were more Christians in Qatar than in Israel.
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Pezeshkian Says Iran Will Not Bow to Pressure Amid US Nuclear Talks
Iranian President Masoud Pezeshkian attends the Shanghai Cooperation Organisation (SCO) Summit 2025, in Tianjin, China, September 1, 2025. Iran’s Presidential website/WANA (West Asia News Agency)/Handout via REUTERS
Iranian President Masoud Pezeshkian said on Saturday that his country would not bow its head to pressure from world powers amid nuclear talks with the United States.
“World powers are lining up to force us to bow our heads… but we will not bow our heads despite all the problems that they are creating for us,” Pezeshkian said in a speech carried live by state TV.
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Italy’s RAI Apologizes after Latest Gaffe Targets Israeli Bobsleigh Team
Milano Cortina 2026 Olympics – Bobsleigh – 4-man Heat 1 – Cortina Sliding Centre, Cortina d’Ampezzo, Italy – February 21, 2026. Adam Edelman of Israel, Menachem Chen of Israel, Uri Zisman of Israel, Omer Katz of Israel in action during Heat 1. Photo: REUTERS/Athit Perawongmetha
Italy’s state broadcaster RAI was forced to apologize to the Jewish community on Saturday after an off‑air remark advising its producers to “avoid” the Israeli crew was broadcast before coverage of the Four-Man bobsleigh event at the Winter Olympics.
The head of RAI’s sports division had already resigned earlier in the week after his error-ridden commentary at the Milano Cortina 2026 opening ceremony two weeks ago triggered a revolt among its journalists.
On Saturday, viewers heard “Let’s avoid crew number 21, which is the Israeli one” and then “no, because …” before the sound was cut off.
RAI CEO Giampaolo Rossi said the incident represented a “serious” breach of the principles of impartiality, respect and inclusion that should guide the public broadcaster.
He added that RAI had opened an internal inquiry to swiftly determine any responsibility and any potential disciplinary procedures.
In a separate statement RAI’s board of directors condemned the remark as “unacceptable.”
The board apologized to the Jewish community, the athletes involved and all viewers who felt offended.
RAI is the country’s largest media organization and operates national television, radio and digital news services.
The union representing RAI journalists, Usigrai, had said Paolo Petrecca’s opening ceremony commentary had dealt “a serious blow” to the company’s credibility.
His missteps included misidentifying venues and public figures, and making comments about national teams that were widely criticized.