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With investors like Paul Rudd, a new bagel baker takes a bite of the West Village
(New York Jewish Week) — Like many people stuck at home during the pandemic, Adam Goldberg, who worked at a flood-mitigation systems company in Westport, Connecticut, decided to try his hand at baking. But unlike most amateur bakers, Goldberg turned his pastime into a thriving bagel-delivery service that built a loyal following and drew the attention of celebrity investors like actor Paul Rudd.
And now, PopUpBagels, which touts itself as a “‘not famous but known’ bagel and schmear subscription club,” announced this week that it will open a brick-and-mortar store in Manhattan at the corner of Bleecker and Thompson streets.
The Greenwich Village store, along with a forthcoming shop in Greenwich, Connecticut, will be PopUpBagels’ first foray into permanent storefronts. This transition comes on the heels of raising “more than a couple million” dollars in seed funding in November 2022, attracting celebrity investors like Rudd, actor Patrick Schwarzenegger and swimmer Michael Phelps. But bold-faced names aren’t the only thing that sets PopUpBagels apart: Unlike most bagel bakeries, PopUpBagels only sells bagels by the dozen, at $38 a pop (which includes two tubs of “artisan schmears” — unique flavors like Caramel Apple, Dill Pickle, Red Pepper and Black Sesame Miso).
“Think of us as your private bagel bakery,” Goldberg, 48, told the New York Jewish Week. “When you feel like you want bagels, you’ll be able to go on our website and order a dozen bagels for a specific pickup time and hot, fresh bagels will be waiting for you when you get there.”
PopUpBagels will not be selling individual bagels, sandwiches or any “old and colds,” which is how Goldberg refers to “anything that’s been sitting out for more than 45 minutes.”
For now — until both stores open in mid-March — PopUpBagels operates via pre-orders only. Customers reserve their orders at the beginning of the week through the bakery’s website, selecting a 15-minute time slot on weekend mornings for pickups at a variety of locations in the tri-state area, including Redding, Connecticut and Tenafly, New Jersey. (Overnight mail orders — 18 bagels for $60, plus schmears — are also available anywhere in the United States on Thursday nights.) City dwellers can pick up their advance-ordered bagels on Saturday mornings at Scampi, an Italian restaurant in Flatiron.
Goldberg said he and his team fill some 700 to 800 pre-sale orders each week, which are baked at two Connecticut bakery locations. The emphasis is on freshness and quality, Goldberg said, which is why the bagels are made-to-(pre)order.
Once the storefront opens, bagels will be baked on-site and available “five to six days a week,” he said. Walk-up orders of half-dozen or a dozen bagels will be available, he added.
“Our flavor is just a little bit different than every other bagel out there,” Goldberg said of his creations, which are about two-thirds the size of an average New York bagel. “We have this saying: ‘We’ve got a little chew in the crust without the lead in the belly.’ It’s refreshing.”
For the last two years, PopUpBagels has taken home the “Best Overall Bagel” award at Brooklyn Bagel Fest, judged by a panel of 20 industry experts. (The competition has only been in existence for three years.)
“PopUp creates some intention around your bagel routine; you have to put intention towards getting their simply perfect bagels when they have a drop,” said Jake Cohen, a chef and baker who has been a contest judge at Brooklyn BagelFest the last two years and voted PopUpBagels for Best Overall Bagel. “To me the magic of their bagels is that you’re only able to get them at peak freshness and then alongside their inventive schmears,” he added.
“The response has been amazing,” Goldberg said. “People are so excited. We’re hearing from customers and people who have been following us for a couple of years and saying, ‘I can’t wait.’”
“I love supporting any establishment honoring the sanctity of a perfect bagel,” Cohen said. “I can promise when they open it will be the main reason I schlep to the Village.”
“Watching people eat our bagels for the first time and seeing their smiles and their faces light up is just an amazing feeling for me,” Goldberg added. “I’m so excited to come to New York and have the opportunity for millions of people to get their hands on our bagels and to be able to see that awesome look for the first time from so many people.”
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Global Leaders React to the Killing of Iran’s Khamenei
A woman holds a poster with the picture of Iran’s Supreme Leader Ayatollah Ali Khamenei as people gather after Khamenei was killed in Israeli and U.S. strikes on Saturday, in Tehran, Iran, March 1, 2026. Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Iran’s Supreme Leader Ayatollah Ali Khamenei was killed in US and Israeli strikes, state media confirmed as another wave of attacks hit the country on Sunday.
Below is international reaction to his death.
PAKISTAN PRIME MINISTER SHEHBAZ SHARIF
“Pakistan also expresses concern over violation of the norms of international law. It is an age-old convention that the heads of state/government should not be targeted.”
IRANIAN PRESIDENT MASOUD PEZESHKIAN
“The martyrdom of the Supreme Leader at the hands of Israel and the criminal America was a great disaster for our country… America and Israel should know that it will bring them nothing but embarrassment.”
EUROPEAN COMMISSIONER URSULA VON DER LEYEN
“With Khamenei gone, there is renewed hope for the people of Iran. We must ensure that the future is theirs to claim and shape. At the same time, this moment carries a real risk of instability that could push the region into a spiral of violence.”
ITALIAN FOREIGN MINISTER ANTONIO TAJANI
“For the moment, Iran is in a transitional phase, and it remains to be seen how long it will last and what impact the war will have. What is certain is that a leader who had guided Iran for decades is gone, and that is bound to have consequences — including the loss of Khamenei’s personal authority over the population.”
FRENCH GOVERNMENT SPOKESPERSON MAUD BREGEON
“He was responsible for the deaths of thousands of civilians in his country and in the region, so one can only welcome his disappearance. It is now up to the Iranian people to choose their own destiny.”
EUROPEAN UNION FOREIGN POLICY CHIEF KAJA KALLAS
“The death of Ali Khamenei is a defining moment in Iran’s history. What comes next is uncertain. But there is now an open path to a different Iran, one that its people may have greater freedom to shape.”
RUSSIAN PRESIDENT VLADIMIR PUTIN
“Please accept my deep condolences in connection with the murder of the Supreme Leader of the Islamic Republic of Iran, Seyed Ali Khamenei, and members of his family, committed in cynical violation of all norms of human morality and international law.”
SWEDISH FOREIGN MINISTER MARIA STENERGARD
“Ayatollah Ali Khamenei has been confirmed dead. This could open a window of opportunities. But there are still many uncertainties remaining.
“Iran’s future must belong to the people. But the road there is long. The risk of a spiral of violence in the Middle East remains great.”
INDONESIA’S ULEMA MUSLIM CLERICAL COUNCIL
“The Indonesian Ulema Council (MUI) expressed its deepest condolences for the death of Iran’s Supreme Leader, Ali Khamenei, as a result of the Israeli-American attack on February 28.
“The United States, which is playing a central role in managing the Palestinian conflict through the BoP (Board of Peace), faces a major question: is this strategy truly aimed at a just peace, or is it actually strengthening an unequal security architecture and burying Palestinian independence? Therefore, the MUI urges the Indonesian government to revoke its membership from the BoP.”
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Israel and US Used Anthropic’s Claude and CIA Intelligence in Timing Iran Strike
CEO of Anthropic Dario Amodei, addresses the gathering at the AI Impact Summit, in New Delhi, India, February 19, 2026. REUTERS/Bhawika Chhabra
i24 News – Israel and the United States used an artificial intelligence system and detailed CIA intelligence to help plan and time their joint strike on Iranian leadership in Tehran, according to reports in the Wall Street Journal and the New York Times. The operation targeted a rare gathering of senior Iranian officials and was adjusted to coincide with a Saturday morning meeting at a government compound in central Tehran.
The Wall Street Journal reported that the attack was carried out with the assistance of “Claude,” an artificial intelligence tool developed by the company Anthropic, just hours after the federal administration announced it was terminating its contract with the firm and labeling it a “security threat.” According to the report, sources familiar with the matter said military headquarters around the world, including United States Central Command in the Middle East, are using Claude “for intelligence assessments, target identification, and battle scenario simulations.” CENTCOM declined to comment on the specific systems being used in the operation.
In a separate account, the New York Times said the CIA had been tracking Supreme Leader Ayatollah Ali Khamenei “for months, gaining more confidence about his locations and his patterns,” according to people familiar with the operation. The agency then learned that a meeting of top Iranian officials would take place on Saturday morning at a leadership compound in the heart of Tehran and that Khamenei would be present at the site.
Officials with knowledge of the decisions told the Times that the United States and Israel decided to adjust the timing of their attack “in part to take advantage of the new intelligence.” The information provided a “window of opportunity” for the two countries to achieve “a critical and early victory: the elimination of top Iranian officials and the killing of Ayatollah Khamenei,” the report said. The CIA passed its intelligence, described as offering “high fidelity” on Khamenei’s position, to Israel, according to people briefed on the operation.
Those sources, who spoke on condition of anonymity due to the sensitivity of the intelligence and military planning, said Israel used the American intelligence alongside its own to execute an operation it had been preparing for months, focused on the targeted killing of senior officials in the Iranian regime. According to the reports, the governments of the United States and Israel had originally planned to launch the attack at night but shifted to a daylight strike after learning of the leadership gathering in Tehran.
The Times said senior figures in Iran’s security establishment attended the meeting, including Revolutionary Guard commander Mohammad Pakpour, Defense Minister Aziz Nasirzadeh, military council head Ali Shamkhani, Revolutionary Guard Aerospace Force commander Seyed Majid Mousavi, Deputy Intelligence Minister Mohammad Shirazi, and other top officials. An Israeli security official, quoted by the Times, said the operation “was carried out simultaneously at several sites in Tehran, including at the meeting point of the Iranian political‑security leadership,” and added that despite Iranian preparations for war, Israel had achieved a “tactical surprise” in striking the compound.
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Abu Dhabi Complex Housing Embassies Damaged as Retaliatory Strikes Widen in Gulf
Smoke billows from Zayed port after an Iranian attack, following United States and Israel strikes on Iran, in Abu Dhabi, United Arab Emirates, March 1, 2026. Picture taken with phone. REUTERS/Abdelhadi Ramahi
Debris from an intercepted drone damaged an Abu Dhabi complex housing the Israeli embassy and several other international missions, causing minor injuries to a woman and her child, Abu Dhabi’s state media office said on Sunday.
Debris from the drone fell against the facade of the Etihad Towers complex after an interception that caused loud sounds heard across the emirate, the media office said.
After the US and Israel launched strikes on Iran on Saturday, Iran said it would target US bases in the region. But it has also hit a range of civilian and commercial areas across Gulf cities, widening the conflict’s impact on key regional aviation and trade hubs.
As retaliatory strikes widened on Sunday they reverberated across Gulf Arab states, with loud blasts heard in Dubai and the Qatari capital Doha and with Oman being hit for the first time.
PORTS TARGETED
In Dubai, two people were injured after shrapnel from drones fell over two houses when they were intercepted, a Dubai state media office statement said.
Dubai’s international airport, its landmark Burj Al Arab hotel and man-made Palm Jumeirah Island all suffered damage overnight, as did Abu Dhabi’s international airport.
Thick black plumes of smoke continued to rise from the Jebel Ali port area, where one of the berths caught fire on Sunday because of debris from an intercepted missile.
In neighboring Oman, which was spared retaliation on Saturday, Duqm commercial port was targeted by two drones, wounding one worker, the state news agency said.
Dubai is the biggest tourism and trade hub in the Middle East and its airport is one of the world’s busiest travel hubs.
Qatar’s interior ministry said on Sunday that it was responding to a limited fire in an industrial zone after debris fell from an intercepted missile.