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With investors like Paul Rudd, a new bagel baker takes a bite of the West Village

(New York Jewish Week) — Like many people stuck at home during the pandemic, Adam Goldberg, who worked at a flood-mitigation systems company in Westport, Connecticut, decided to try his hand at baking. But unlike most amateur bakers, Goldberg turned his pastime into a thriving bagel-delivery service that built a loyal following and drew the attention of celebrity investors like actor Paul Rudd. 

And now, PopUpBagels, which touts itself as a “not famous but known’ bagel and schmear subscription club,” announced this week that it will open a brick-and-mortar store in Manhattan at the corner of Bleecker and Thompson streets.

The Greenwich Village store, along with a forthcoming shop in Greenwich, Connecticut, will be PopUpBagels’ first foray into permanent storefronts. This transition comes on the heels of raising “more than a couple million” dollars in seed funding in November 2022, attracting celebrity investors like Rudd, actor Patrick Schwarzenegger and swimmer Michael Phelps. But bold-faced names aren’t the only thing that sets PopUpBagels apart: Unlike most bagel bakeries, PopUpBagels only sells bagels by the dozen, at $38 a pop (which includes two tubs of “artisan schmears” — unique flavors like Caramel Apple, Dill Pickle, Red Pepper and Black Sesame Miso).

“Think of us as your private bagel bakery,” Goldberg, 48, told the New York Jewish Week. “When you feel like you want bagels, you’ll be able to go on our website and order a dozen bagels for a specific pickup time and hot, fresh bagels will be waiting for you when you get there.” 

PopUpBagels will not be selling individual bagels, sandwiches or any “old and colds,” which is how Goldberg refers to “anything that’s been sitting out for more than 45 minutes.”

For now — until both stores open in mid-March — PopUpBagels operates via pre-orders only. Customers reserve their orders at the beginning of the week through the bakery’s website, selecting a 15-minute time slot on weekend mornings for pickups at a variety of locations in the tri-state area, including Redding, Connecticut and Tenafly, New Jersey. (Overnight mail orders — 18 bagels for $60, plus schmears — are also available anywhere in the United States on Thursday nights.) City dwellers can pick up their advance-ordered bagels on Saturday mornings at Scampi, an Italian restaurant in Flatiron. 

Goldberg said he and his team fill some 700 to 800 pre-sale orders each week, which are baked at two Connecticut bakery locations. The emphasis is on freshness and quality, Goldberg said, which is why the bagels are made-to-(pre)order.

Once the storefront opens, bagels will be baked on-site and available “five to six days a week,” he said. Walk-up orders of half-dozen or a dozen bagels will be available, he added.

“Our flavor is just a little bit different than every other bagel out there,” Goldberg said of his creations, which are about two-thirds the size of an average New York bagel. “We have this saying: ‘We’ve got a little chew in the crust without the lead in the belly.’ It’s refreshing.”

For the last two years, PopUpBagels has taken home the “Best Overall Bagel” award at Brooklyn Bagel Fest, judged by a panel of 20 industry experts. (The competition has only been in existence for three years.)

“PopUp creates some intention around your bagel routine; you have to put intention towards getting their simply perfect bagels when they have a drop,” said Jake Cohen, a chef and baker who has been a contest judge at Brooklyn BagelFest the last two years and voted PopUpBagels for Best Overall Bagel. “To me the magic of their bagels is that you’re only able to get them at peak freshness and then alongside their inventive schmears,” he added.

“The response has been amazing,” Goldberg said. “People are so excited. We’re hearing from customers and people who have been following us for a couple of years and saying, ‘I can’t wait.’”

“I love supporting any establishment honoring the sanctity of a perfect bagel,” Cohen said. “I can promise when they open it will be the main reason I schlep to the Village.”

“Watching people eat our bagels for the first time and seeing their smiles and their faces light up is just an amazing feeling for me,” Goldberg added. “I’m so excited to come to New York and have the opportunity for millions of people to get their hands on our bagels and to be able to see that awesome look for the first time from so many people.”


The post With investors like Paul Rudd, a new bagel baker takes a bite of the West Village appeared first on Jewish Telegraphic Agency.

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Mamdani wins 33% of the Jewish vote in NYC, compared to 63% for Cuomo, exit poll shows

Zohran Mamdani won over 33% of Jewish voters as he was elected mayor of New York City on Tuesday, according to exit polling.

The poll found that 63% of Jewish voters cast their ballots for Andrew Cuomo, the former governor who ran as an independent after losing to Mamdani in the Democratic primary. Cuomo polled second throughout the general election and was the subject of a campaign by Jewish advocates to consolidate votes against Mamdani, a longtime critic of Israel whose positions elicited allegations of antisemitism.

Only 3% of Jews voted for the third major candidate, Republican Curtis Sliwa, according to the poll, conducted on behalf of multiple news organizations by the polling firm SSRS.

The pro-Cuomo push appeared to yield results in precincts with many Orthodox Jews in particular. Cuomo neared 80% of the vote in such precincts, along with winning large populations of more liberal Jews in Manhattan and the Bronx, according to The New York Times. But the Upper West Side, seen as a bastion for Jewish liberals, went for Mamdani, albeit at slightly less than the citywide rate.

There was evidence that much of Cuomo’s support came from Republicans: 69% of his voters said they believed Donald Trump was doing a good job as president.

Though concerns about affordability reigned among New Yorkers at the polls, Israel also loomed over their votes. The SSRS poll found that 67% of New Yorkers said the candidates’ positions on Israel factored into their vote, with 38% calling those positions a major factor. The election coincided with a broad drop-off in support for Israel among U.S. voters, as demonstrated repeatedly in polling over the last year.

Over 2 million New Yorkers voted, more than double the number who voted in the 2021 mayoral election. Dominating among younger voters, voters of color and voters with college degrees, Mamdani became the first candidate to win over 1 million votes in a New York City mayor’s race since John V. Lindsay in 1969.


The post Mamdani wins 33% of the Jewish vote in NYC, compared to 63% for Cuomo, exit poll shows appeared first on Jewish Telegraphic Agency.

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Mamdani quoted Eugene Debs in his victory speech — there’s a long Jewish history there

“The sun may have set over our city this evening,” Zohran Mamdani said from a stage at the Brooklyn Paramount Theater late Tuesday night. “But as Eugene Debs once said, ‘I can see the dawn of a better day for humanity.’”

This was the first sentence of the new mayor-elect’s victory speech, which gave pride of place to a candidate who ran — and lost five times — for president between 1900 and 1920 under the banner of the Socialist Party of America. And each one of those times, the Forverts backed him.

Debs was core to the early history of this paper, which was a staunchly socialist rag with strong union ties; Debs helped to found the American Railway Union and was a major socialist leader, elevating the ideology’s profile, for a time, to the relative mainstream in the U.S. Founding editor Ab Cahan, himself an avowed socialist, used the Forverts to elevate the leftist ideology amongst American Jews, urging readers to vote the socialist line every single time Debs ran. The now-defunct Yiddish radio station run by the Forverts, WEVD, took its call letters from the candidate’s name.

Debs was arrested after leading a railroad strike in 1895; though he had not gone to jail as a socialist believer, he came out devoted to the political ideology. And, soon thereafter, he founded the Social Democratic Party, which split from the preexisting Socialist Labor Party; democratic socialism, the philosophy with which Mamdani identifies, grew out of Debs’ party.

The Forward’s founding editor, Ab Cahan, immigrated to the U.S. in 1882 from Russia. And though he had fled a communist country, he still had harsh critiques of American capitalism; barely a month after arriving, he attended a socialist meeting, and spoke at another only a month after that. Though meetings were often in Russian, Cahan advocated for using Yiddish within the socialist movement so that Jews of all education levels could participate. After Debs founded his new party, Cahan signed on and began to advocate for democratic socialism among American Jews.

In 1897, he founded the Forverts and shepherded a small, upstart paper into a titan that, for decades, was not only the largest Yiddish-language newspaper in the country, but also the socialist paper with the widest reach. Debs was core to that vision — and the Forverts was core to Debs’ success, and that of other Socialist Party candidates, using not only its pages but also its funds to support labor leaders and candidates. Meyer London, a socialist labor lawyer, won a seat in Congress in 1914; he appeared on a balcony of the newspaper’s building to thank his supporters.

And though Debs lost regularly, The Forverts celebrated his results — at their highest, about 6% of the popular vote — as a sign of socialism’s growing profile in the U.S..

“The 3 million citizens who have given their votes for the socialist candidate who sits behind iron bars because he fought courageously for his ideas and for the right of his ideas to be freely expressed — that powerful voice will echo in the ears of the capitalist reaction that so arrogantly raged across the country over these last years,” read one column.

Thanks in large part to Cahan’s support, Debs, though not Jewish, has remained beloved to Jewish liberals. Bernie Sanders even made a movie about the socialist leader in 1979. Now Sanders himself is the most famous democratic socialist in America, the heir to both Cahan and Debs. And their party seems to be making a comeback; Alexandria Ocasio Cortez was buoyed to her seat by the Democratic Socialists of America. And Mamdani, quoting Debs with Sanders by his side, is hoping to share that mantle.

The post Mamdani quoted Eugene Debs in his victory speech — there’s a long Jewish history there appeared first on The Forward.

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The Jewish vote for NYC mayor went to Cuomo, but the Israel vote went to Mamdani, exit polls show

Zohran Mamdani clinched the New York City mayoral race in a decisive victory last night, but Jewish voters favored former Gov. Andrew Cuomo by a nearly two-to-one margin.

A CNN exit poll showed 63% of Jews voted for Cuomo, 33% for Mamdani, and 3% for Republican nominee Curtis Sliwa.

Those numbers suggest Cuomo performed better among Jewish voters than New York City voters as a whole, 41% of whom voted for Cuomo and 50% for Mamdani. Jewish voters make up an estimated 10% of the city’s electorate.

Mamdani won decisively in Brooklyn and in younger precincts across western Queens and parts of Manhattan. Cuomo carried Orthodox and senior-populated neighborhoods in Borough Park and Riverdale.

The Orthodox-populated Borough Park saw record turnout, as did New York City overall, with more than 2 million voters casting ballots.

An outspoken critic of Israel, Mamdani’s stance on the conflict in Gaza resonated with a majority of voters, according to public opinion polls taken after his primary win. Nearly half of Mamdani voters, 49%, on Tuesday said his position was a factor in their support, according to a CNN exit poll. For Cuomo supporters, only 44% said his position on Israel was a factor in their vote.

Cuomo had banked on strong turnout from Jewish voters to boost his momentum in the general election, a bet that ultimately didn’t secure the win. In July, Cuomo said a key factor in his primary loss was Mamdani’s support from young, Jewish and pro-Palestinian voters. “I would wager that in the primary, more than 50% of the Jewish people voted for Mamdani,” Cuomo said at the time.

Mamdani’s positions on Israel have roiled Jews across the country, and he’s often had to defend himself against allegations of antisemitism for: refusing to outright condemn the slogan “globalize the intifada;” reiterating support for Palestinians in his statement on the Gaza ceasefire; vowing to arrest Israeli Prime Minister Benjamin Netanyahu if he visits New York; and saying he doesn’t recognize Israel as a Jewish state.

Yet Mamdani simultaneously built a coalition of Jews who support him. That included a surprise last-minute endorsement from a faction of the Satmar Hasidic community, though Cuomo had the backing of most Orthodox groups that helped swing the 2021 mayoral race for Eric Adams.

Jacob Kornbluh contributed reporting and writing.

The post The Jewish vote for NYC mayor went to Cuomo, but the Israel vote went to Mamdani, exit polls show appeared first on The Forward.

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