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With investors like Paul Rudd, a new bagel baker takes a bite of the West Village
(New York Jewish Week) — Like many people stuck at home during the pandemic, Adam Goldberg, who worked at a flood-mitigation systems company in Westport, Connecticut, decided to try his hand at baking. But unlike most amateur bakers, Goldberg turned his pastime into a thriving bagel-delivery service that built a loyal following and drew the attention of celebrity investors like actor Paul Rudd.
And now, PopUpBagels, which touts itself as a “‘not famous but known’ bagel and schmear subscription club,” announced this week that it will open a brick-and-mortar store in Manhattan at the corner of Bleecker and Thompson streets.
The Greenwich Village store, along with a forthcoming shop in Greenwich, Connecticut, will be PopUpBagels’ first foray into permanent storefronts. This transition comes on the heels of raising “more than a couple million” dollars in seed funding in November 2022, attracting celebrity investors like Rudd, actor Patrick Schwarzenegger and swimmer Michael Phelps. But bold-faced names aren’t the only thing that sets PopUpBagels apart: Unlike most bagel bakeries, PopUpBagels only sells bagels by the dozen, at $38 a pop (which includes two tubs of “artisan schmears” — unique flavors like Caramel Apple, Dill Pickle, Red Pepper and Black Sesame Miso).
“Think of us as your private bagel bakery,” Goldberg, 48, told the New York Jewish Week. “When you feel like you want bagels, you’ll be able to go on our website and order a dozen bagels for a specific pickup time and hot, fresh bagels will be waiting for you when you get there.”
PopUpBagels will not be selling individual bagels, sandwiches or any “old and colds,” which is how Goldberg refers to “anything that’s been sitting out for more than 45 minutes.”
For now — until both stores open in mid-March — PopUpBagels operates via pre-orders only. Customers reserve their orders at the beginning of the week through the bakery’s website, selecting a 15-minute time slot on weekend mornings for pickups at a variety of locations in the tri-state area, including Redding, Connecticut and Tenafly, New Jersey. (Overnight mail orders — 18 bagels for $60, plus schmears — are also available anywhere in the United States on Thursday nights.) City dwellers can pick up their advance-ordered bagels on Saturday mornings at Scampi, an Italian restaurant in Flatiron.
Goldberg said he and his team fill some 700 to 800 pre-sale orders each week, which are baked at two Connecticut bakery locations. The emphasis is on freshness and quality, Goldberg said, which is why the bagels are made-to-(pre)order.
Once the storefront opens, bagels will be baked on-site and available “five to six days a week,” he said. Walk-up orders of half-dozen or a dozen bagels will be available, he added.
“Our flavor is just a little bit different than every other bagel out there,” Goldberg said of his creations, which are about two-thirds the size of an average New York bagel. “We have this saying: ‘We’ve got a little chew in the crust without the lead in the belly.’ It’s refreshing.”
For the last two years, PopUpBagels has taken home the “Best Overall Bagel” award at Brooklyn Bagel Fest, judged by a panel of 20 industry experts. (The competition has only been in existence for three years.)
“PopUp creates some intention around your bagel routine; you have to put intention towards getting their simply perfect bagels when they have a drop,” said Jake Cohen, a chef and baker who has been a contest judge at Brooklyn BagelFest the last two years and voted PopUpBagels for Best Overall Bagel. “To me the magic of their bagels is that you’re only able to get them at peak freshness and then alongside their inventive schmears,” he added.
“The response has been amazing,” Goldberg said. “People are so excited. We’re hearing from customers and people who have been following us for a couple of years and saying, ‘I can’t wait.’”
“I love supporting any establishment honoring the sanctity of a perfect bagel,” Cohen said. “I can promise when they open it will be the main reason I schlep to the Village.”
“Watching people eat our bagels for the first time and seeing their smiles and their faces light up is just an amazing feeling for me,” Goldberg added. “I’m so excited to come to New York and have the opportunity for millions of people to get their hands on our bagels and to be able to see that awesome look for the first time from so many people.”
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Races to watch: As staunch Israel critics notch wins, these candidates could be next
(JTA) — A wave of left-wing candidates with sharply critical Israel stances have won their Democratic primary this year and are set to head to Congress. Who else of like mind could join them in the coming months?
Several candidates who fit the bill have benefited from the endorsement and vast volunteer infrastructure of the Democratic Socialists of America. Others are simply meeting the moment for the growing number of Democratic voters who think the U.S. government is too supportive of Israel. Meanwhile, some Jewish groups and other critics have been concerned that their campaign rhetoric in this election cycle has at times veered into antisemitism.
Last week’s New York City results showed the power of Mayor Zohran Mamdani’s endorsement and alarmed some Jewish leaders who watched as two pro-Israel incumbents lost their seat. Some onlookers questioned whether those victories could be replicated in other parts of the country, but Melat Kiros’ decisive win in Tuesday’s Colorado Democratic congressional primary for a district representing Denver answered the question with a resounding yes.
With just over two months left in the primaries, here are the upcoming races featuring left-wing insurgents whose results may hinge, at least in part, on sentiment toward Israel, Zionism and the American Israel Public Affairs Committee lobbying group.
Arizona: 4th Congressional District (July 21)
Democratic Rep. Greg Stanton is facing a primary challenge from activist Kai Newkirk in Arizona’s 4th District, which covers parts of Phoenix and Maricopa County.
Stanton, who took office in 2018, is pro-Israel and has picked up the endorsement of AIPAC — support that Newkirk, whose activism has largely focused on campaign-finance reform, has blasted.
Newkirk’s platform includes imposing a complete arms embargo on Israel and ending all military subsidies to the Jewish state, which he accuses of committing genocide. He identifies as a democratic socialist (though he’s not endorsed by the DSA), and is backed by a number of progressive organizations, including Vermont Sen. Bernie Sanders’ group Our Revolution and Track AIPAC.
“Kai is Israel Free and has fought to get money out of politics his whole life,” wrote Cenk Uygur, the host of the Young Turks, who has spread conspiracy theories about Israel.
Newkirk spoke out against last year’s killing of two Israeli Embassy staffers outside the Capital Jewish Museum in Washington, D.C. “I stand always with my beloved Jewish siblings against the scourge of antisemitism just as I will never stop in the nonviolent struggle to end the genocide in Gaza, release all hostages, and open the way to just, lasting peace,” he wrote.
Missouri: 1st Congressional District (Aug. 4)
Former Missouri Rep. Cori Bush is running for Congress in St. Louis again, two years after AIPAC’s super PAC poured millions into her race to oust the former “Squad” member from the House. Bush, who was first elected to Congress in 2020, will now take on Wesley Bell for the second time in the Democratic primary.
Bush, who supports the movement to boycott Israel, has alarmed a number of Jewish leaders in St. Louis over her positions on Israel.
She has expressed reluctance about calling Hamas a terrorist group, saying in a 2024 interview that racial justice protesters in Ferguson were also called terrorists. Bush was one of two members of Congress to vote against a measure to deny entry into the United States to Hamas terrorists who perpetrated the Oct. 7 massacre.
Her opponent, Bell, a supporter of the U.S.-Israel relationship, has the backing of a number of Jewish and pro-Israel groups, including AIPAC, the Democratic Majority for Israel (DMFI) and the Jewish Democratic Council of America, as well as the Congressional Black Caucus.
Bush, meanwhile, has been endorsed by Vermont Sen. Bernie Sanders, former New York Rep. Jamaal Bowman — who was ousted the same year as Bush in a race with heavy spending by AIPAC — St. Louis’ DSA chapter and the anti-Zionist group Jewish Voice for Peace.
Missouri: 4th Congressional District (Aug. 4)
Tenant organizer and radio host Hartzell Gray is running with the DSA’s backing in a Democratic primary in hopes of supplanting AIPAC-backed GOP congressman Mark Alford in the November general election in a solidly Republican district that includes some of Kansas City and its suburbs.
During a recent interview with Hasan Piker, Gray said that American elected officials, including Alford, are “catering to Israel, not to our folks here at home,” and broke down his views on the issue that he called “very much at the core of who I am.”
“I’m very honest. Listen, Israel’s apartheid ethnostate has been committing genocide to Palestinian people since before the Nakba,” Gray said. “They’re committing ethnic cleansing in Lebanon as we speak. We should be ending all ties — all diplomatic ties — with Israel.”
Gray had raised close to $170,000 as of March 31, according to FEC filings, by far the most of the seven Democrats in the running (none of whom are elected officials).
Michigan: U.S. Senate (Aug. 4)
The race for an open U.S. Senate seat between former county health executive Dr. Abdul El-Sayed, Rep. Haley Stevens and the trailing State Sen. Mallory McMorrow has been one of the country’s most closely watched primaries, with Israel and AIPAC at its center.
A physician and former public health official, El-Sayed, who led Stevens by 5 percentage points in the latest poll, has made Medicare for all a core plank of his campaign.
He is also a staunchly pro-Palestinian candidate who’s campaigned alongside fellow hardline Israel critic Hasan Piker. A number of major left-wing figures are backing El-Sayed, including Sanders and a handful of Congress’ most outspoken pro-Palestinian members, such as Michigan Rep. Rashida Tlaib and California Rep. Ro Khanna. New York Rep. Alexandria Ocasio-Cortez added her endorsement on Thursday.
AIPAC’s super PAC, United Democracy Project, has spent more than $2 million on ads boosting Stevens, who describes herself as a “proud pro-Israel Democrat.”
In a recent interview with Semafor, El-Sayed called Stevens “a suit with a large AIPAC bank account,” adding that he hopes AIPAC finds “some way to teach her how to string together two coherent sentences.”
Following the attempted attack on Temple Israel in West Bloomfield, Michigan, earlier this year, El-Sayed drew criticism from some Jewish leaders — including the synagogue’s rabbi — for releasing lengthy remarks that discussed Israel’s war in Lebanon, after initially condemning antisemitism in a statement.
Michigan: 13th Congressional District (Aug. 4)
State Rep. Donavan McKinney could be the next to join the wave of DSA-backed insurgents heading to Congress. He has the backing of major democratic socialists Sanders and Tlaib, as well as Metro Detroit DSA.
Unlike many DSA congressional candidates, McKinney has not made Israel or Gaza a primary focus of his campaign. On his campaign website, AIPAC is not mentioned by name in the section on “getting big money out of politics,” and Israel is not cited in the foreign policy section.
PAL PAC, an anti-AIPAC pro-Palestinian organization, endorsed McKinney. He thanked the group and said that his policies “reflect the growing majority of Americans who want to end US tax funding of weapons to Israel to destroy Palestinian communities, and instead invest resources back into American working families.”
Rep. Shri Thanedar, the incumbent looking to stave off McKinney, is backed by pro-Israel groups AIPAC and DMFl, and has supported military aid to Israel since joining Congress in 2023.
AIPAC mobilized against Thanedar when he ran in 2022 because of legislation he once co-sponsored in the Michigan House that described Israel as an “apartheid state” and urged Congress to end U.S. aid to Israel. Thanedar later walked back his legislation, telling Jewish Insider that it had been an “emotional reaction” to the 2021 conflict between Israel and Hamas in Gaza and that he would support Israel in Congress.
Michigan: 7th Congressional District (Aug. 4)
A Democratic primary between three major candidates is unfolding in a swing district in Michigan, with its winner hoping to unseat Republican Rep. Tom Barrett in November.
William Lawrence, 35, is occupying the race’s left lane, with endorsements from Sanders, Khanna and Tlaib. He co-founded Sunrise Movement, a climate advocacy organization, in 2015. (The group, which he left in 2020, has since become increasingly vocal in advocating for Palestinians.)
Lawrence is facing off against retired Navy SEAL Matt Maasdam and former U.S. Ambassador to Ukraine Bridget Brink, who’s said she resigned because Trump “kept siding” with Russian President Vladimir Putin over Ukraine.
At a candidates’ forum in June, Lawrence was the only participant to refer to Israel’s military campaign in Gaza as genocide. Lawrence opposes weapons sales and American military aid to Israel. Though not endorsed by the DSA, Lawrence is a member of the left-wing group.
Wisconsin: Governor (Aug. 11)
In the crowded Democratic primary for Wisconsin’s open gubernatorial seat — a seat that is seen as winnable by either party in November — state Rep. Francesca Hong has established herself as the left-wing candidate, with backing from two DSA chapters in the state.
She introduced statewide legislation earlier this year that would repeal a 2018 law banning state contracts with businesses that boycott Israel. In March, Hong criticized outgoing Gov. Tom Evers after he signed into law the International Holocaust Remembrance Alliance’s definition of antisemitism. Progressives have criticized the definition for characterizing some criticism of Israel as antisemitism. Hong wrote that adopting it “will compromise free speech across the state and academic freedom at our universities.”
She recently appeared on both Hasan Piker’s show and on the stream hosted by Michael Beyer, an influencer known as “Mike from PA” who came under fire after saying that Jewish identity is “a constructed ethnicity, this demonic ethnicity, wholly invented.”
“If Wisconsin is going to be a state that actually values human rights, then we have to ensure that we’re supporting, we’re fighting for the pro-Palestine movement,” Hong said on Beyer’s show.
The race’s most recent polling, conducted in March, had Hong leading with 14% of votes ahead of former Lt. Gov. Mandela Barnes, at 11%. Sixty-five percent of voters were undecided.
Florida: 25th Congressional District (Aug. 18)
Oliver Larkin, a 34-year-old democratic socialist, has made an effort to compare himself to Zohran Mamdani.
Larkin is up against the staunchly pro-Israel, AIPAC-backed Rep. Jared Moskowitz in the district that includes Fort Lauderdale and Boca Raton. Larkin is being backed by DSA and advocates for the suspension of U.S. military aid to Israel, which he accuses of committing genocide. His platform also includes the right of return for Palestinian refugees.
Now, some of the energy generated by the Mamdani-backed candidates’ success in New York appears to be lifting Larkin’s candidacy: His campaign reportedly raised $115,000 in the week after the New York primaries.
In an appearance on Piker’s show, Larkin differentiated his policies on Israel from those of Florida gubernatorial candidate James Fishback, the anti-Israel, fringe GOP candidate who has courted the online far right.
“The key difference is that when we talk about banning U.S. military aid to Israel, banning U.S. colleges and government from investing in Israel bonds, we’re talking about universal economic benefits,” Larkin said, meaning those tax dollars would go toward domestic programs for all.
November’s general election for the recently redistricted seat is seen as a toss-up. Should Larkin win the primary, his candidacy could serve as a test of how left-wing candidates fare in swing seats as opposed to moderate Democrats.
A recent poll showed Moskowitz with a 32-point lead; 72% of voters were unfamiliar or had no opinion of Larkin.
Massachusetts: 4th Congressional District (Sept. 1)
Rep. Jake Auchincloss, another staunchly pro-Israel Democrat, is facing a primary challenge from AI and policy researcher Jason Poulos.
Poulos’ platform calls to end U.S. support for Israel by signing onto legislation like the Block the Bombs Act and Tlaib’s bill stating that Israel is committing genocide. He also calls for AIPAC and DMFI to register as foreign lobbying groups.
Poulos told the Newton Beacon that Israel was an animating force in his entrance into politics.
“What really was radicalizing for me was watching the United States send tens of billions of dollars in military arms to Israel and watch them participate actively in the genocide of the Palestinian people,” Poulos said. He also said that he sided with the campus pro-Palestinian encampments in 2024 and their aim of lobbying the schools to divest from Israel.
Poulos has slammed Auchincloss for his endorsement from AIPAC. At a recent town hall, Auchincloss said it “concerns” him that there are numerous lobbying groups influencing politics, but only “one group of people get pummeled above all others.”
The next day, Poulos called Auchincloss “comically out-of-touch.”
“The reason why AIPAC is singled out is because it has already poured nearly $50m into congressional races nationwide, is bankrolled by MAGA mega-donors, and is in lockstep with the foreign policy interests of a foreign gov’t,” he wrote.
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Quiz: For America 250, how well do you know U.S. Jewish history?
The Forward produced The Great American Jewish History Quiz! using Claude, a generative artificial intelligence tool by Anthropic. All questions and answers were researched and written by Louis Keene, who prompted Claude to create the user interface and underlying code and to track statistics.
Questions or feedback? Send us an email: forwardquiz@forward.com.
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Mazel tov, Taylor and Travis: A rabbi’s imagined wedding speech under the celebrity chuppah
I have to admit, as a rabbi, I never imagined I’d be standing at a wedding bringing together two of America’s great religions: football and Taylor Swift.
And yet here we are. I’ve officiated weddings in synagogues, in backyards, on beaches. I was not prepared for Madison Square Garden.
Before I get to the blessings, I need to share a little Torah with you. Don’t worry: I’ll keep it short. Half this room is Swifties and half is Chiefs fans, and the only thing you agree on is that you didn’t come here for a sermon.
The very first matchmaking story in the Torah involves a man named Eliezer, sent by the patriarch Abraham on a mission: find a wife for Abraham’s son Isaac. Eliezer travels far, he arrives at a well, and he devises a test. A test that looked past beauty, past pedigree, past fame, past achievement.
The test is simple: When a stranger arrives tired and thirsty, what do you do?
Rebecca does more than just offer water to Eliezer. She sees his camels are also thirsty, and without being asked, she waters every single one. Ten camels. Anyone who has ever watered a camel knows this is not a small thing.
And the Torah stops to tell us: this is the wife for Isaac.
The Torah could have stopped to admire her talent or her beauty. Instead, it stopped to admire her kindness. Because she saw need in the world and responded to it, just because that’s who she was.
Taylor and Travis, I think about that story when I think about the two of you. Because what we know about you isn’t just about the Grammys or the Super Bowls. It’s about the friendships. It’s about the family. It’s the way Travis’s eyes light up when he talks about his brother Jason. It’s the way Taylor has shown up, year after year, for her crew — the people who have been with her since the beginning, long before the sold-out stadiums.
These are people who know how to love. Eliezer traveled hundreds of miles looking for exactly that. Turns out it was worth the trip.
Red zones and red carpets
Now, because we have a professional athlete here, permit me a football analogy.
Every great quarterback needs protection from a tight end like Travis. Every championship team depends on its offensive line. The line doesn’t get the glory. They don’t score the touchdowns. But without them, nothing works.
Marriage is the same. Protect one another. Protect each other’s dignity. Protect each other’s dreams. Protect each other’s hearts. Be each other’s offensive line on the hard days.
And because we also have one of the greatest songwriters in history standing before me — someone who has written the soundtrack to a generation — permit me a music analogy as well.
Every beautiful song has both melody and rhythm. Sometimes one instrument leads. Sometimes another does. But what makes the song truly beautiful is that each makes room for the other. The goal is never the solo. The goal is the harmony.
Marriage is exactly the same. There will be seasons when one of you carries more. Seasons when one of you needs extra support. Seasons of celebration and seasons of challenge. The goal is to reflect each other’s light. The goal is to create something together that neither of you could have created alone.
So, Taylor and Travis, here is my blessing for you: May you always remember what drew you to each other, the soul beneath the spotlight. May you protect each other fiercely and gently, in the stadiums and in the quiet rooms where no one is watching. May you make room for one another — to lead and to follow, season by season, era by era.
And may the love you build together — the real love, the private love, the love that has absolutely nothing to do with cameras or crowds — be the greatest thing either of you ever creates.
Mazel tov.
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