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With investors like Paul Rudd, a new bagel baker takes a bite of the West Village
(New York Jewish Week) — Like many people stuck at home during the pandemic, Adam Goldberg, who worked at a flood-mitigation systems company in Westport, Connecticut, decided to try his hand at baking. But unlike most amateur bakers, Goldberg turned his pastime into a thriving bagel-delivery service that built a loyal following and drew the attention of celebrity investors like actor Paul Rudd.
And now, PopUpBagels, which touts itself as a “‘not famous but known’ bagel and schmear subscription club,” announced this week that it will open a brick-and-mortar store in Manhattan at the corner of Bleecker and Thompson streets.
The Greenwich Village store, along with a forthcoming shop in Greenwich, Connecticut, will be PopUpBagels’ first foray into permanent storefronts. This transition comes on the heels of raising “more than a couple million” dollars in seed funding in November 2022, attracting celebrity investors like Rudd, actor Patrick Schwarzenegger and swimmer Michael Phelps. But bold-faced names aren’t the only thing that sets PopUpBagels apart: Unlike most bagel bakeries, PopUpBagels only sells bagels by the dozen, at $38 a pop (which includes two tubs of “artisan schmears” — unique flavors like Caramel Apple, Dill Pickle, Red Pepper and Black Sesame Miso).
“Think of us as your private bagel bakery,” Goldberg, 48, told the New York Jewish Week. “When you feel like you want bagels, you’ll be able to go on our website and order a dozen bagels for a specific pickup time and hot, fresh bagels will be waiting for you when you get there.”
PopUpBagels will not be selling individual bagels, sandwiches or any “old and colds,” which is how Goldberg refers to “anything that’s been sitting out for more than 45 minutes.”
For now — until both stores open in mid-March — PopUpBagels operates via pre-orders only. Customers reserve their orders at the beginning of the week through the bakery’s website, selecting a 15-minute time slot on weekend mornings for pickups at a variety of locations in the tri-state area, including Redding, Connecticut and Tenafly, New Jersey. (Overnight mail orders — 18 bagels for $60, plus schmears — are also available anywhere in the United States on Thursday nights.) City dwellers can pick up their advance-ordered bagels on Saturday mornings at Scampi, an Italian restaurant in Flatiron.
Goldberg said he and his team fill some 700 to 800 pre-sale orders each week, which are baked at two Connecticut bakery locations. The emphasis is on freshness and quality, Goldberg said, which is why the bagels are made-to-(pre)order.
Once the storefront opens, bagels will be baked on-site and available “five to six days a week,” he said. Walk-up orders of half-dozen or a dozen bagels will be available, he added.
“Our flavor is just a little bit different than every other bagel out there,” Goldberg said of his creations, which are about two-thirds the size of an average New York bagel. “We have this saying: ‘We’ve got a little chew in the crust without the lead in the belly.’ It’s refreshing.”
For the last two years, PopUpBagels has taken home the “Best Overall Bagel” award at Brooklyn Bagel Fest, judged by a panel of 20 industry experts. (The competition has only been in existence for three years.)
“PopUp creates some intention around your bagel routine; you have to put intention towards getting their simply perfect bagels when they have a drop,” said Jake Cohen, a chef and baker who has been a contest judge at Brooklyn BagelFest the last two years and voted PopUpBagels for Best Overall Bagel. “To me the magic of their bagels is that you’re only able to get them at peak freshness and then alongside their inventive schmears,” he added.
“The response has been amazing,” Goldberg said. “People are so excited. We’re hearing from customers and people who have been following us for a couple of years and saying, ‘I can’t wait.’”
“I love supporting any establishment honoring the sanctity of a perfect bagel,” Cohen said. “I can promise when they open it will be the main reason I schlep to the Village.”
“Watching people eat our bagels for the first time and seeing their smiles and their faces light up is just an amazing feeling for me,” Goldberg added. “I’m so excited to come to New York and have the opportunity for millions of people to get their hands on our bagels and to be able to see that awesome look for the first time from so many people.”
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‘Creates More Enemies’: Iran’s War Spreads to Turkey as Analysts Warn Regional Assault Is Strategic Mistake
Debris of a NATO air defense system that intercepted a missile launched from Iran is seen in Dortyol, in southern Hatay province, Turkey, March 4, 2026, in this screengrab from video. Photo: Ihlas News Agency (IHA) via REUTERS
Turkey became the latest unexpected target in the widening war in the Middle East on Wednesday after it intercepted an Iranian missile, as Iran’s retaliation for joint US-Israeli strikes spreads across the region.
Tehran appears to be betting that hitting countries beyond Israel will ignite regional pressure on Washington to stop its military operation, but Arab and Israeli diplomats say the strategy is backfiring, with the Islamic Republic “creating more enemies.”
Turkey said NATO air defenses destroyed a ballistic missile fired from Iran that was detected over Iraq and Syria and heading toward Turkish airspace. Turkey, a majority Sunni country and a NATO member, shares a roughly 310-mile border with Iran. Two days earlier, Turkish President Recep Tayyip Erdoğan called for “an end to the bloodbath,” describing the war, launched by joint US-Israeli strikes on Saturday, as “illegal.”
Since the strikes that killed Iranian Supreme Leader Ayatollah Ali Khamenei and other senior officials, the regime in Tehran has expanded its retaliatory missile and drone fire to hit a swath of American allies including Qatar, Bahrain, Jordan, Kuwait, Saudi Arabia, and the United Arab Emirates.
Iran’s interim national security chief, Ali Larijani, said on Sunday that Iran was “not seeking to attack” regional states and was acting only in self-defense against American bases. But in the days since, Iranian strikes have hit civilian infrastructure including power facilities and hotels across the Gulf.
New figures released Wednesday by Israel’s Institute for National Security Studies (INSS) show Iran has concentrated far more firepower on Gulf neighbors than on Israel in the war’s opening days. Over the first four days, INSS said Iran launched about 200 missiles and about 100 drones at Israel across 123 attack waves. Over the same period, it targeted the Gulf states with about 500 missiles and about 2,000 drones — 2.5 times more missiles and 20 times more drones than it fired at Israel.
According to Michael Eisenstadt, a military analyst and former US Army officer at the Washington Institute for Near East Policy, the attacks reflect Iran’s strategy of applying graduated pressure by “catalyzing opposition to the war” in the United States and other countries. Tehran hopes disruptions to oil infrastructure and higher energy prices will create pressure for a ceasefire.
But nearly every expert called Iran’s Gulf assault a blunder, saying the strikes have caused widespread anger in the Arab world. Six GCC states and Jordan condemned Iran’s attacks as “indiscriminate and reckless” and reaffirmed each country’s right to self-defense.
Jeremy Issacharoff, a former Israeli ambassador and arms expert, said the Iranian strategy was counterproductive, turning quasi-allies into adversaries.
“Attacking countries like Qatar that were pretty much positively inclined towards them was a huge mistake,” he told The Algemeiner. “They’ve created more enemies.”
Issacharoff said that Tehran’s leaders frame the conflict through hostility toward Zionism and the existence of a Jewish state in what they see as part of the Islamic world, adding that their driving strategic goal is hegemony. “In the end, they were looking to be much more in control of the region, and of the Arab world as a whole,” he said.
But the region was already moving in the opposite direction of what Iran wants, he said. Years of Iranian-backed missile attacks on Israel by proxy groups like Hezbollah in Lebanon had already pushed several countries to develop what he described as a regional defense mechanism, with Arab states cooperating with Israel and the US under the radar.
“It’s discreet, but it’s happening,” Issacharoff said, adding that the latest attacks could prompt the emerging coalition to expand cooperation even further, beyond the military arena into a broader framework for regional stability.
Former US Central Command (CENTCOM) communications director Joe Buccino took it a step further, telling Fox News that Iran’s move was a “stunning strategic miscalculation” that could “set the Gulf states on [a] path toward normalization with Israel.”
Abbas Dahouk, a retired US Army colonel who served as a senior military adviser for Middle Eastern Affairs at the US State Department, echoed Issacharoff’s view that years of quiet cooperation had already strengthened a regional coalition against Iran, but he tied the acceleration to a specific turning point: Israel’s inclusion in CENTCOM in 2021, which he said was a “transformative” inflection point that forced regional militaries that once avoided overt ties to “quietly mature counter-Iran plans over years of joint exercises and coordination.”
That groundwork is now showing up in the scale of coordination, Dahouk told The Jerusalem Post in comments published Tuesday, with “hundreds of aircraft” able to operate at once, refuel, strike concealed targets, and counter Iran’s drone and missile networks. He added that Iran’s retaliation has left Gulf states little room to stay on the sidelines.
“The region must view the Iranian regime as a common threat alongside the United States and Israel,” he said. “At this moment, they have little alternative.”
Former US General Jack Keane also told Fox that the Islamic Republic’s strategy had “backfired.”
“The Gulf states are responding, they’re adequately defending themselves … they’re frustrated with the Iranians,” Keane said, adding that several GCC states were preparing for combat.
Emirati analyst Mohammad Al Ali wrote in Gulf News that Iran’s only success in this war so far was in “uniting the region and much of the world against them, constructing a vast wall of isolation between [the] regime and the international community.”
“If Iran’s leaders have succeeded in any respect during this war, it is only in uniting the region and much of the world against them, constructing a vast wall of isolation between their regime and the international community,” he wrote.
Beyond the Arab world, Iran’s strikes have triggered outrage in Europe and led France, Greece, and Britan to deploy defensive military assets to the Mediterranean.
“Iran’s strategy is to sow chaos and set the region on fire,” European Union foreign policy chief Kaja Kallas told reporters on Wednesday, lambasting the Iranian regime for indiscriminately attacking its neighbors.
Polish Foreign Minister Radosław Sikorski expressed similar sentiments when asked about the Iranian ballistic missile headed into Turkish airspace.
Iran is broadening the war to countries that did not attack it … there is a well-known saying it’s worse than a crime, it’s a mistake,” he said.
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Frontrunner for Iran’s Next Supreme Leader Emerges, US Sub Sinks Iranian Warship Off Sri Lanka
Mojtaba Khamenei, the second son of Iran’s Supreme Leader Ayatollah Ali Khamenei, visits Hezbollah’s office in Tehran, Iran, Oct. 1, 2024. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
The powerful son of Iran’s slain supreme leader emerged on Wednesday as a frontrunner to succeed him as the US stepped up its military campaign against Tehran.
As new explosions rang out in Tehran, plans were in doubt for a funeral for Ayatollah Ali Khamenei, 86, killed by Israeli forces on Saturday in the first assassination of a nation’s top ruler by an airstrike.
The body had been expected to lie in state in a vast Tehran mosque from Wednesday evening, but state media reported a farewell ceremony had been postponed.
Two Iranian sources, speaking on condition of anonymity, told Reuters that Mojtaba Khamenei, son of Iran’s slain supreme leader, was not in Tehran when his father was killed in a strike that destroyed the leader‘s compound.
Iran said the Assembly of Experts that will select the new leader would announce its decision soon, only the second time it will have done so since the Islamic Republic’s founding in 1979.
Assembly member Ayatollah Ahmad Khatami told state TV the candidates had already been identified but did not name them.
Israel said it would hunt down whoever was chosen.
Other candidates for supreme leader include Hassan Khomeini, grandson of the Islamic Republic’s founder and a champion of the reformist faction sidelined in recent decades.
But the favorite appears to be Mojtaba Khamenei, who has amassed power as a senior figure in the security forces and the vast business empire they control, the Iranian sources said. Choosing him would send a signal that hardliners were still firmly in charge.
Some Iranians have openly celebrated the death of the supreme leader, whose security forces killed thousands of anti-government demonstrators only weeks ago in the biggest domestic unrest since the era of the revolution.
But Iranians angry with the government said there was unlikely to be much sign of protest while bombs are falling.
“We have nowhere to go to protect ourselves from strikes, how can we protest?” Farah, 45, said by phone from Tehran, adding that the security forces “are everywhere. They will kill us. I hate this regime, but first I have to think about the safety of my two children.”
Meanwhile, in a sign of the US military’s reach, US Defense Secretary Pete Hegseth said a US submarine had sunk an Iranian warship off the southern coast of Sri Lanka. At least 80 people were killed, Sri Lanka’s deputy foreign minister told local television.
The United States and Israel pressed on with their round-the-clock assaults on Iran that began on Saturday. The top US commander said the campaign was “ahead of the game plan” and Hegseth said the US was winning the conflict.
“This was never meant to be a fair fight, and it is not a fair fight. We are punching them while they’re down,” Hegseth told a briefing. “Our air defenses and that of our allies have plenty of runway. We can sustain this fight easily for as long as we need to.”
A New York Times report said that Iranian intelligence had reached out to the CIA early in the war about a path toward ending the conflict.
The report said that officials in Washington were skeptical of an “off-ramp” for now, while Trump said on Tuesday that Iranians wanted talks but it was “too late.”
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Britain Launches Review Into School-Related Antisemitism
British Prime Minister Keir Starmer and US President Donald Trump (not pictured) hold a bilateral meeting at Trump Turnberry golf course in Turnberry, Scotland, Britain, July 28, 2025. Photo: REUTERS/Evelyn Hockstein
Britain‘s government on Wednesday launched an independent review into antisemitism in England’s schools and colleges, responding to data showing classroom-related incidents have doubled since before Hamas’s Oct. 7, 2023, attacks on Israel.
Attacks on Jews have risen globally since Hamas’s assault on Israel, which triggered the Gaza war. Britain reported a 4% annual increase in cases of antisemitism in 2025 – the second-highest total on record – including a sharp spike after a deadly synagogue attack in northern England in October.
The Community Security Trust, which advises Jewish communities on security, recorded 204 school–related antisemitic incidents in 2025, twice pre-2023 levels.
“The figures are stark and clear,” education minister Bridget Phillipson said in a statement.
She added that “too many Jewish teachers who raised concerns felt that nothing was done. That is not acceptable.”
The government said the aim of the review was to assess how well education settings identify, prevent and respond to antisemitic behavior, and where further support was needed.
The review will examine schools’ policies, how incidents are handled when they occur, what preventive measures are in place, and how external factors – including protests outside schools and wider geopolitical tensions – influence behavior within education settings.
