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With investors like Paul Rudd, a new bagel baker takes a bite of the West Village
(New York Jewish Week) — Like many people stuck at home during the pandemic, Adam Goldberg, who worked at a flood-mitigation systems company in Westport, Connecticut, decided to try his hand at baking. But unlike most amateur bakers, Goldberg turned his pastime into a thriving bagel-delivery service that built a loyal following and drew the attention of celebrity investors like actor Paul Rudd.
And now, PopUpBagels, which touts itself as a “‘not famous but known’ bagel and schmear subscription club,” announced this week that it will open a brick-and-mortar store in Manhattan at the corner of Bleecker and Thompson streets.
The Greenwich Village store, along with a forthcoming shop in Greenwich, Connecticut, will be PopUpBagels’ first foray into permanent storefronts. This transition comes on the heels of raising “more than a couple million” dollars in seed funding in November 2022, attracting celebrity investors like Rudd, actor Patrick Schwarzenegger and swimmer Michael Phelps. But bold-faced names aren’t the only thing that sets PopUpBagels apart: Unlike most bagel bakeries, PopUpBagels only sells bagels by the dozen, at $38 a pop (which includes two tubs of “artisan schmears” — unique flavors like Caramel Apple, Dill Pickle, Red Pepper and Black Sesame Miso).
“Think of us as your private bagel bakery,” Goldberg, 48, told the New York Jewish Week. “When you feel like you want bagels, you’ll be able to go on our website and order a dozen bagels for a specific pickup time and hot, fresh bagels will be waiting for you when you get there.”
PopUpBagels will not be selling individual bagels, sandwiches or any “old and colds,” which is how Goldberg refers to “anything that’s been sitting out for more than 45 minutes.”
For now — until both stores open in mid-March — PopUpBagels operates via pre-orders only. Customers reserve their orders at the beginning of the week through the bakery’s website, selecting a 15-minute time slot on weekend mornings for pickups at a variety of locations in the tri-state area, including Redding, Connecticut and Tenafly, New Jersey. (Overnight mail orders — 18 bagels for $60, plus schmears — are also available anywhere in the United States on Thursday nights.) City dwellers can pick up their advance-ordered bagels on Saturday mornings at Scampi, an Italian restaurant in Flatiron.
Goldberg said he and his team fill some 700 to 800 pre-sale orders each week, which are baked at two Connecticut bakery locations. The emphasis is on freshness and quality, Goldberg said, which is why the bagels are made-to-(pre)order.
Once the storefront opens, bagels will be baked on-site and available “five to six days a week,” he said. Walk-up orders of half-dozen or a dozen bagels will be available, he added.
“Our flavor is just a little bit different than every other bagel out there,” Goldberg said of his creations, which are about two-thirds the size of an average New York bagel. “We have this saying: ‘We’ve got a little chew in the crust without the lead in the belly.’ It’s refreshing.”
For the last two years, PopUpBagels has taken home the “Best Overall Bagel” award at Brooklyn Bagel Fest, judged by a panel of 20 industry experts. (The competition has only been in existence for three years.)
“PopUp creates some intention around your bagel routine; you have to put intention towards getting their simply perfect bagels when they have a drop,” said Jake Cohen, a chef and baker who has been a contest judge at Brooklyn BagelFest the last two years and voted PopUpBagels for Best Overall Bagel. “To me the magic of their bagels is that you’re only able to get them at peak freshness and then alongside their inventive schmears,” he added.
“The response has been amazing,” Goldberg said. “People are so excited. We’re hearing from customers and people who have been following us for a couple of years and saying, ‘I can’t wait.’”
“I love supporting any establishment honoring the sanctity of a perfect bagel,” Cohen said. “I can promise when they open it will be the main reason I schlep to the Village.”
“Watching people eat our bagels for the first time and seeing their smiles and their faces light up is just an amazing feeling for me,” Goldberg added. “I’m so excited to come to New York and have the opportunity for millions of people to get their hands on our bagels and to be able to see that awesome look for the first time from so many people.”
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Deal With US Within Reach ‘Only if Diplomacy Is Given Priority,’ Iran’s Foreign Minister Says
Iranian Foreign Minister Abbas Araqchi speaks during a press conference following talks with Russian Foreign Minister Sergei Lavrov in Moscow, Russia, Dec. 17, 2025. Photo: REUTERS/Ramil Sitdikov/Pool
Iran‘s Foreign Minister Abbas Araqchi said on Tuesday that a deal with the US was “within reach, but only if diplomacy is given priority,” days ahead of an expected fresh round of talks between the two sides in Geneva.
The talks are set to take place on Thursday in Geneva, a senior US official said on Monday, with US envoys Steve Witkoff and Jared Kushner slated to meet with an Iranian delegation for the negotiations.
The two countries resumed negotiations earlier this month as the US builds up its military capability in the Middle East. Iran has threatened to strike US bases in the region if it is attacked.
“We have a historic opportunity to strike an unprecedented agreement that addresses mutual concerns and achieves mutual interests,” Araqchi said in a post on X.
The Iranian top diplomat said his country would resume the talks with “a determination to achieve a fair and equitable deal in the shortest possible time.”
Earlier, Iranian Deputy Foreign Minister Majid Takht-Ravanchi said Iran was ready to take all necessary steps to reach a deal with the United States.
“We are ready to reach an agreement as soon as possible. We will do whatever it takes to make this happen. We will enter the negotiating room in Geneva with complete honesty and good faith,” Takht-Ravanchi said in comments carried by state media.
White House Press Secretary Karoline Leavitt said on Tuesday that US President Donald Trump’s “first option” was always diplomacy but that he was “willing to use lethal force” if necessary.
“The president is always the final decision maker around here,” she told reporters at the White House.
A senior Iranian official told Reuters on Sunday that Tehran would seriously consider a combination of sending half of its most highly enriched uranium abroad, diluting the rest, and taking part in creating a regional enrichment consortium – an idea periodically raised during years of Iran-linked diplomacy.
Iran would do this in return for US recognition of Iran‘s right to “peaceful nuclear enrichment” under a deal that would also include lifting economic sanctions, the official said.
“If there is an attack or aggression against Iran, we will respond according to our defense plans … A US attack on Iran is a real gamble,” Takht-Ravanchi added.
Indirect talks between the two sides last year brought no agreement, primarily due to friction over a US demand that Iran forgo uranium enrichment on its soil, which Washington views as a pathway to a nuclear bomb.
Iran has always denied seeking such weapons.
The US joined Israel in hitting Iranian nuclear sites last June, effectively curtailing Iran‘s uranium enrichment, with Trump saying its key nuclear sites were “obliterated.” But Iran is still believed to possess stockpiles enriched previously, which Washington wants it to relinquish.
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Australia Begins Inquiry Into Antisemitism After Bondi Shooting
An Australian flag sits amongst floral tributes honoring the victims of a shooting at Jewish holiday celebration on Sunday at Bondi Beach, in Sydney, Australia, Dec. 16, 2025. Photo: REUTERS/Hollie Adams
Australia on Tuesday opened a government-backed inquiry into antisemitism, after a mass shooting at a Jewish event at Bondi Beach killed 15 people in December 2025.
The attack at a Jewish Hanukkah celebration shocked a country with strict gun laws and fueled calls for tougher controls and stronger action against antisemitism.
The Royal Commission, the most powerful type of government inquiry in Australia which can compel people to give evidence, will be led by retired judge Virginia Bell.
It will consider the events of the shooting as well as antisemitism and social cohesion in Australia, and is expected to report its findings by December this year.
In her opening statement at a court in Sydney on Tuesday, Bell said security arrangements for the event would form a major part of the commission.
“The commission needs to investigate the security arrangements for that event, and to report on whether our intelligence and law enforcement agencies performed to maximum effectiveness,” Bell said.
Police say the alleged gunmen, Sajid Akram and his son Naveed Akram, were inspired by Islamic State.
Sajid Akram was shot dead by police at the scene, while Naveed Akram, who was also shot but survived, is currently facing charges including 15 counts of murder and a terror offense.
INQUIRY SCOPE LIMITED
Due to the ongoing legal proceedings, no potential witnesses in Akram’s trial will be called to give evidence to the commission, Bell said.
Bell said she plans to meet with victims’ families in private to explain some of the limitations of her inquiry.
Richard Lancaster, the top lawyer assisting Bell with the inquiry, said his team had sent dozens of requests to government and other agencies to produce documentary evidence, but the level of responses is “not presently where we would like it to be.”
There was no testimony heard or evidence given on Tuesday, and the commission is yet to determine when it will next sit.
Michele Goldman, CEO of the New South Wales Jewish Board of Deputies, said after the hearing that the inquiry would be an opportunity to showcase the community’s “horrific” experiences of antisemitism.
But some people directly impacted by the attack would find it “very hard” to be barred from sharing their accounts with the inquiry, she said.
Prime Minister Anthony Albanese had initially resisted calls to set up a Royal Commission, saying the process would take years, which attracted criticism from Jewish groups and victims’ families.
The Bondi attack followed a spate of antisemitic incidents in the country, including the firebombing of a Melbourne synagogue.
The government has already responded by tightening gun laws and introducing new legislation against hate speech.
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Iran Issues Death Sentence Linked to January Protests, Source Says
A February 2023 protest in Washington, DC calling for an end to executions and human rights violations in Iran. Photo: Reuters/ Bryan Olin Dozier
A revolutionary court in Tehran has issued a death sentence for an Iranian man accused of “enmity against god,” which if confirmed would be the first such sentence linked to mass protests in January, a source close to the man’s family said.
The source told Reuters on Tuesday that Iran‘s judiciary had not yet announced the sentence against the man, Mohammad Abbasi, and that Iran‘s Supreme Court was yet to uphold it.
Abbasi was accused of killing a security officer, an allegation his family denied, the source said.
Rights groups say thousands of people were killed in a crackdown on the protests, the worst domestic unrest in Iran since the era of its 1979 Islamic Revolution.
During the unrest, US President Donald Trump warned Tehran that he could order military action if it carried out executions.
The source said the defendant’s daughter, Fatemeh Abbasi, was handed a 25-year prison sentence over her role in protests.
“The defendants do not have access to the lawyer they wanted, and were given a public defender,” the source added.