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Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre
The German sportswear company Adidas is facing backlash for choosing Bella Hadid to model its new take on sneakers used by athletes at the 1972 Olympic Games in Munich, where 11 Israeli participants were murdered by Palestinian terrorists.
Adidas announced on Monday the release of its iconic SL 72 sneaker, first released in 1972, in five new colorways ahead of the 2024 Olympic Games in Paris. The campaign featured “titans from the world of sport and culture,” including Hadid, soccer player Jules Koundé, rapper A$AP Nast, musician Melissa Bon, and model Sabrina Lan. The running sneaker was originally designed for runners in the Munich Olympics, where 11 Israeli athletes and coaches were killed in a terrorist attack perpetrated by the Palestinian group Black September.
Hadid has a history of criticizing Israel and accusing the Jewish state of colonization, ethnic cleansing, occupation, and apartheid over the Palestinian people. She has claimed Israel perpetrates a “government system suppressing people,” posted on social media about alleged “Palestinian oppression” under Israel, and in 2021 participated in a pro-Palestinian rally where she chanted “From the river to the sea, Palestine will be free,” which has been widely interpreted as a call for the destruction of the Jewish state, which is located between the Jordan River and the Mediterranean Sea. Hadid has also falsely accused Israel of being a “Jewish supremacist” state and claimed “Jesus was Palestinian.”
Adidas was founded by brothers and Nazi party members Adolf and Rudolf Dassler in Germany in 1924.
Ynet, which accused Adidas of displaying “insensitivity” in its collaboration with Hadid, reported that the campaign will not appear in Israel. The campaign has already been criticized by the state of Israel’s official account on X/Twitter and also the watchdog group StopAntisemitism.org.
The Combat Antisemitism Movement (CAM) demanded that Adidas apologize and drop Hadid from the campaign, calling her inclusion “an affront” to the memory of the Israelis murdered at the 1972 Olympic Games.
“For Adidas to choose Hadid, someone who is constantly baiting Jews and attacking the Jewish State, is bad enough, but to have her launch a shoe commemorating an Olympics when so much Jewish blood was shed is just sick,” CAM CEO Sacha Roytman Dratwa said in a statement. “We call on Adidas to apologize for this decision and drop Hadid immediately. Otherwise, it will be seen as a direct attack on the memory of the 11 Israelis who were murdered while merely trying to participate in the Olympic Games.”
He noted that the Israeli delegation heading to Paris for this year’s Olympic Games has already been threatened with violence, adding, “Thoughtless actions like this only embolden Israel haters and antisemites.”
Social media users also attacked the German brand for hiring Hadid to be the face of a campaign tied to the deadly Munich Olympics where Israelis were murdered, describing the decision as “simply unbelievable, hypocritical, and disgusting.” One user on X/Twitter, wrote: “Adidas just ruined their name and reputation with one disgusting decision.”
Adar Rubin, from the grassroots movement #EndJewHatred, said, “By partnering with Bella Hadid, a blatant Hamas defender, Adidas has officially shown that they learned nothing from the Kanye West fallout by once again embracing Jew-hatred.”
Rubin was referring to the creative partnership Adidas had with West, who made a series of antisemitic comments in 2022. The brand terminated its eight-year working relationship with the rapper and withdrew his Yeezy line of products because of his remarks. Adidas later began selling its remaining Yeezy inventory and promised to donate a “significant amount” of proceeds to groups that combat hate speech. However, Adidas Chief Executive Bjørn Gulde seemingly defended West last year, saying the rapper “didn’t mean what he said” and that he was not “a bad person – it just came across that way.”
Following widespread backlash, Gulden apologized for suggesting that West, who now legally goes by the name Ye, did not mean the antisemitic comments he made.
The post Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre first appeared on Algemeiner.com.
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Lindsey Graham urges Israel not to strike Iranian oil depots even as he says he helped make war happen
(JTA) — Sen. Lindsey Graham of South Carolina has called on Israel to rein in its attacks on Iranian oil infrastructure, marking a rare note of caution from a Republican lawmaker who has said he helped push the United States to join Israel in waging war against Iran.
In a post on X on Sunday, Graham praised Israel for its role in the war before adding that “there will be a day soon that the Iranian people will be in charge of their own fate, not the murderous ayatollah’s regime.”
“In that regard, please be cautious about what targets you select,” continued Graham. “Our goal is to liberate the Iranian people in a fashion that does not cripple their chance to start a new and better life when this regime collapses. The oil economy of Iran will be essential to that endeavor.”
Graham’s post linked to an Axios article that reported that the United States was alarmed by Israeli strikes over the weekend that targeted 30 Iranian fuel depots. On Monday, U.S. gas prices rose to their highest levels since 2024.
The warning from Graham, an ally of President Donald Trump and staunch supporter of Israel, comes days after the Republican hawk told the Wall Street Journal that he had played a key role in urging Trump to strike Iran.
Prior to the joint U.S.-Israeli strikes on Iran, Graham made several trips to Israel where he met with members of the Mossad, Israel’s intelligence agency, as well as Israeli Prime Minister Benjamin Netanyahu whom he said he coached on how to lobby Trump to strike Iran.
“They’ll tell me things our own government won’t tell me,” Graham told the newspaper.
On Monday, Graham also directed his criticism at Saudi Arabia’s decision to stay on the sidelines of the campaign against Iran.
“It is my understanding the Kingdom refuses to use their capable military as a part of an effort to end the barbaric and terrorist Iranian regime who has terrorized the region and killed 7 Americans,” wrote Graham in a post on X Monday. “Question – why should America do a defense agreement with a country like the Kingdom of Saudi Arabia that is unwilling to join a fight of mutual interest?”
The post Lindsey Graham urges Israel not to strike Iranian oil depots even as he says he helped make war happen appeared first on The Forward.
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Belgian officials investigating synagogue explosion as possible act of terrorism
(JTA) — Belgian officials are investigating an explosion in front of a synagogue in Liège early Monday as a possible act of terrorism.
The explosion, which took place at 4 a.m., damaged the door of the historic neo-Romanesque synagogue and blew out the windows of multiple buildings across the street. No injuries were reported.
A range of Belgian politicians, including the prime minister and the mayor of Liège, characterized the explosion as act of antisemitism.
“Antisemitism is an attack on our values and our society, and we must fight it unequivocally,” Prime Minister Bart de Wever said in a statement. “We stand in solidarity with the Jewish community in Liege and across the country.”
The explosion comes amid a surge of concern about possible attacks by agents associated with the Iranian regime, against which the United States and Israel launched a war last week. Iran has a long record of supporting attacks on Jewish targets abroad, including two bombings in the 1990s in Argentina that killed more than 100 people at the Israeli embassy and a Jewish community center. Now, with Iran being pummeled at home, watchdogs are warning that it might lash out through its Iranian Islamic Revolutionary Guard Corps Quds Force, responsible for attacks abroad.
Azerbaijan said Friday that it had foiled multiple terror attacks planned by Iranian agents on Jewish sites. In London, four men were arrested last week for allegedly spying on the Jewish community for Iran, with the intent of planning attacks against the community. And a string of shootings at synagogues in Toronto has ignited concern in Canada, too.
Iranian agents have taken aim at non-Jewish targets, too. On Friday, a Pakistani man who prosecutors said had been directed by Iran’s IRGC was convicted of plotting to assassinate President Donald Trump.
The attack in Liège, in the primarily French-speaking Wallonia province, comes amid a range of recent developments that have unsettled Belgian Jews, who number approximately 30,000. They include antisemitic carnival caricatures in the city of Aalst; a ban on ritual slaughter preventing the local production of kosher meat; and an ongoing row between U.S. and Belgian officials over Jewish circumcision practices. The attack also follows a 2014 shooting in which a gunman associated with the Islamic State, a rival to Iran’s Islamic Republic, shot four people to death at the Jewish Museum in Brussels.
A spokesperson for the Liège police described the effects to the area as “only material damage” to the 1899 building. Rabbi Joshua Nejman told local media that he was hoping that security footage would reveal the perpetrator.
“I’m going to try to calm my heart, because it is beating faster and faster this morning,” said Nejman, who said he had been at the synagogue for 25 years.
“Liege is home to a very small but vibrant Jewish community where I personally grew up,” Eitan Bergman, vice president of the Coordinating Committee of Jewish Organisations in Belgium, told Reuters. “Today, the feelings among our community members are a mixture of sadness, worry and profound shock.”
Liege’s mayor, Willy Demeyer, praised the synagogue community to RBTF, Belgium’s French-language national broadcaster. He added, “We cannot allow foreign conflicts to be imported into our city.”
The post Belgian officials investigating synagogue explosion as possible act of terrorism appeared first on The Forward.
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The Top 100 People Positively Influencing Jewish Life, 2025
In honor of The Algemeiner‘s 12th annual gala, we are proud to present our “J100” list — 100 individuals who have positively influenced Jewish life over the past year.