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Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre
The German sportswear company Adidas is facing backlash for choosing Bella Hadid to model its new take on sneakers used by athletes at the 1972 Olympic Games in Munich, where 11 Israeli participants were murdered by Palestinian terrorists.
Adidas announced on Monday the release of its iconic SL 72 sneaker, first released in 1972, in five new colorways ahead of the 2024 Olympic Games in Paris. The campaign featured “titans from the world of sport and culture,” including Hadid, soccer player Jules Koundé, rapper A$AP Nast, musician Melissa Bon, and model Sabrina Lan. The running sneaker was originally designed for runners in the Munich Olympics, where 11 Israeli athletes and coaches were killed in a terrorist attack perpetrated by the Palestinian group Black September.
Hadid has a history of criticizing Israel and accusing the Jewish state of colonization, ethnic cleansing, occupation, and apartheid over the Palestinian people. She has claimed Israel perpetrates a “government system suppressing people,” posted on social media about alleged “Palestinian oppression” under Israel, and in 2021 participated in a pro-Palestinian rally where she chanted “From the river to the sea, Palestine will be free,” which has been widely interpreted as a call for the destruction of the Jewish state, which is located between the Jordan River and the Mediterranean Sea. Hadid has also falsely accused Israel of being a “Jewish supremacist” state and claimed “Jesus was Palestinian.”
Adidas was founded by brothers and Nazi party members Adolf and Rudolf Dassler in Germany in 1924.
Ynet, which accused Adidas of displaying “insensitivity” in its collaboration with Hadid, reported that the campaign will not appear in Israel. The campaign has already been criticized by the state of Israel’s official account on X/Twitter and also the watchdog group StopAntisemitism.org.
The Combat Antisemitism Movement (CAM) demanded that Adidas apologize and drop Hadid from the campaign, calling her inclusion “an affront” to the memory of the Israelis murdered at the 1972 Olympic Games.
“For Adidas to choose Hadid, someone who is constantly baiting Jews and attacking the Jewish State, is bad enough, but to have her launch a shoe commemorating an Olympics when so much Jewish blood was shed is just sick,” CAM CEO Sacha Roytman Dratwa said in a statement. “We call on Adidas to apologize for this decision and drop Hadid immediately. Otherwise, it will be seen as a direct attack on the memory of the 11 Israelis who were murdered while merely trying to participate in the Olympic Games.”
He noted that the Israeli delegation heading to Paris for this year’s Olympic Games has already been threatened with violence, adding, “Thoughtless actions like this only embolden Israel haters and antisemites.”
Social media users also attacked the German brand for hiring Hadid to be the face of a campaign tied to the deadly Munich Olympics where Israelis were murdered, describing the decision as “simply unbelievable, hypocritical, and disgusting.” One user on X/Twitter, wrote: “Adidas just ruined their name and reputation with one disgusting decision.”
Adar Rubin, from the grassroots movement #EndJewHatred, said, “By partnering with Bella Hadid, a blatant Hamas defender, Adidas has officially shown that they learned nothing from the Kanye West fallout by once again embracing Jew-hatred.”
Rubin was referring to the creative partnership Adidas had with West, who made a series of antisemitic comments in 2022. The brand terminated its eight-year working relationship with the rapper and withdrew his Yeezy line of products because of his remarks. Adidas later began selling its remaining Yeezy inventory and promised to donate a “significant amount” of proceeds to groups that combat hate speech. However, Adidas Chief Executive Bjørn Gulde seemingly defended West last year, saying the rapper “didn’t mean what he said” and that he was not “a bad person – it just came across that way.”
Following widespread backlash, Gulden apologized for suggesting that West, who now legally goes by the name Ye, did not mean the antisemitic comments he made.
The post Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre first appeared on Algemeiner.com.
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The Spanish Sabotage: How NATO’s Weakest Link Endangers the War Effort
Spanish Prime Minister Pedro Sanchez speaks during a press conference after attending a special summit of European Union leaders to discuss transatlantic relations, in Brussels, Belgium, Jan. 23, 2026. Photo: REUTERS/Yves Herman
As the Western alliance entered the second month of its existential struggle against the Iranian regime, the southern anchor of NATO officially buckled.
In a calculated move that serves as a strategic windfall for Tehran, the Spanish government — led by Prime Minister Pedro Sánchez — closed its national airspace and sovereign military bases to United States forces engaged in “Operation Epic Fury.”
By branding the mission to dismantle Iran’s nuclear infrastructure as “illegal and reckless,” Madrid has transitioned from a passive free-rider to an active obstructionist, prioritizing a radical domestic agenda over the survival of the trans-Atlantic security architecture.
This is not merely a tactical disagreement; it is a textbook manifestation of “lawful Islamism” and the erosion of Western resolve. While American and Israeli pilots risk their lives to prevent a nuclear-armed mullahcracy from finalizing its breakout, Spain has opted for a “Neutrality of the Grave” that threatens to lengthen the conflict and embolden the Axis of Resistance.
The immediate impact of Spain’s decision is felt at the fuel pump and the flight line.
By denying the US the use of Naval Station Rota and Morón Air Base — historical gatekeepers of the Mediterranean — Sánchez has severed the primary logistical “air bridge” for Operation Epic Fury. US refueling tankers, including KC-135s and KC-46s, have been forced to relocate to more distant hubs in Germany and the United Kingdom, creating a congested bottleneck in Northern Europe.
Rerouting around the Iberian Peninsula adds between 300 and 800 nautical miles to every mission, a “strategic tax” that adds up to two hours of flight time for time-sensitive strikes.
On a typical widebody military aircraft, this delay consumes an additional 13,000 pounds of fuel per sortie. In a theater where seconds determine whether a mobile Islamic Revolutionary Guard Corps (IRGC) missile launcher is neutralized or fired at an Israeli city, Spain’s “neutrality” is measured in the blood of its allies.
Spain’s sabotage is driven by the internal mechanics of the Sánchez government — a fragile minority coalition captured by radical left and Islamist-aligned forces. The influence of parties like Sumar and EH Bildu — a group with historical ties to Basque terrorism — has effectively outsourced Madrid’s foreign policy to a “Red-Green Alliance” that views the US and Israel as greater enemies than the IRGC.
This ideological subversion was punctuated by the unfiltered rebuke of Spain’s Transport Minister, Óscar Puente, who directed a statement at the Israeli leadership that has since reverberated across the globe: “We are not going with you even around the corner, you genocidal bastard.”
This is the language of rupture, signaling that Spain no longer considers itself a partner in the defense of Western values.
The hollow morality of the government’s stance was dismantled on March 29 by General Fernando Alejandre, the former Chief of the Spanish Defense Staff (JEMAD).
In an interview with ABC Spain, Alejandre warned that the “No to War” slogans used by the cabinet are merely “simplistic advertisements” that ignore the topographical reality of modern threats. Alejandre noted that Spain has “sublimated the word peace,” mistakenly believing that an “unjust peace” is preferable to a necessary defense, a path that inevitably leads to total indefension.
Alejandre’s most haunting warning concerned Spain’s own sovereignty. He identified Morocco as a “certain and clear threat” that is closely watching Spain’s lack of a solid defense culture. By alienating the United States in its hour of conflict, Spain is gambling with the security of the Canary Islands, Ceuta, and Melilla. As US strategic interest shifts toward Rabat — a pro-Western partner and Abraham Accords signatory that has seen a 17.6% increase in its 2026 defense budget — Spain risks being left alone on its own southern flank.
The economic repercussions are already beginning to bite. President Donald Trump has characterized Spain as a “terrible” ally, and instructed US Treasury Secretary Scott Bessent to prepare a total trade embargo against Madrid. Furthermore, by complicating the mission to reopen the Strait of Hormuz, Spain is directly contributing to the global energy shock that has sent Brent crude toward $110 per barrel.
The Spanish sabotage is a case study in the danger of allowing domestic extremism to dictate international security. When a NATO member chooses to facilitate the survival of the Iranian regime by weaponizing its geography against its allies, the alliance must react. The “habit of consultation” that has defined NATO since 1949 is broken. For the mission to deny Iran nuclear weapons to succeed, the West must recognize its weakest links and forge new partnerships with those who demonstrate a genuine commitment to victory.
The cost of Madrid’s betrayal is a grave that the Iranian regime is currently digging for the entire West; Sánchez is merely making sure the US has a harder time stopping them.
Amine Ayoub, a fellow at the Middle East Forum, is a policy analyst and writer based in Morocco. Follow him on X: @amineayoubx
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From Spain to Passover: The Problem of Inherited Guilt
Soccer Football – Champions League – Paris St Germain v Atletico Madrid – Parc des Princes, Paris, France – November 6, 2024 A banner on support of Palestine is displayed in the stands before the match. Photo: Reuters/Stephanie Lecocq
In 2019, former Mexican President Andrés Manuel López Obrador formally asked Spain to apologize for abuses committed during his country’s conquest of Mexico. At the center of that request is Spain’s role in the destruction of the Aztec capital, Tenochtitlan, in 1521—an event that marked the beginning of Spanish colonial rule on the site of what is now Mexico City.
Current President Claudia Sheinbaum has continued to press the issue, and Spain’s King Felipe VI recently said that the conquest “didn’t work out as originally intended and there was a lot of abuse.”
Sheinbaum acknowledged that the remark fell short of a full apology, but nevertheless called it a gesture of reconciliation that would help improve relations between their two countries. For her, this gesture served to validate and dignify Mexico’s indigenous population, and help ensure that history is viewed not only from the perspective of the colonizers but of the colonized as well.
Even though these events occurred centuries ago, the argument for apology rests on the idea that nations, like corporations, have a kind of legal and historical continuity. States endure beyond the lifetimes of their citizens. Laws persist, institutions evolve rather than disappear, and national identity is transmitted across generations. Spain’s monarchy, like the Spanish state itself, presents itself as an institution of deep historical continuity. With that comes responsibility as well.
But this logic raises a fundamental problem. The individuals responsible for the conquest are long dead, and those offering apologies today played no role in those events. If individuals cannot inherit guilt from their parents, on what basis can entire nations inherit moral responsibility for actions taken centuries ago?
This sits uneasily with a core principle of modern human rights: that individuals are born free and equal, responsible for their own actions, and should not be judged based on the deeds of others. Once we depart from that principle, we begin to assign moral status not by what people have done, but by who their ancestors were.
More broadly, an emphasis on inherited guilt encourages us to look backward for solutions to present problems. When we encounter injustice today, should our first question be who to blame in the distant past — or what we can do now to make things better? A politics rooted in historical grievance risks creating an endless cycle of accusation and counter-accusation, with no endpoint.
This dynamic is visible in debates over Israel and the Palestinians. Some Palestinian activists center their narrative of the “Nakba,” arguing that peace requires addressing what they view as historical injustices from 1948. On the other side, many emphasize Jewish historical and indigenous claims stretching back millennia, arguing that recognition of that history is essential to any resolution, as well as Jewish presence in the land before 1948. These competing historical frameworks can be difficult, if not impossible, to reconcile.
It would be more fruitful to focus on what political arrangements would best advance the rights of all people living today, regardless of ethnicity. But we can only do that if we are willing to recognize each person as a new individual, equally worthy of freedoms and protections, regardless of what we believe their ancestors may have done.
If we extend the logic of historical responsibility consistently, it becomes impossible to sustain. For example, at the Passover seder we recount the story of the ten plagues. If modern Spain bears responsibility for destruction five centuries ago, should Israel, by the same logic, be forced to apologize to Egypt for the excess suffering described in that story?
And if Israel must apologize for the plagues, then Egypt should also apologize for its original enslavement of the Israelites. How would such a process begin — and where would it end? Is this really what we want to argue about? Current times present us with enough problems without importing conflicts from the past as well. The question for Spain and Mexico, as well as Israelis and Palestinians, is not how to assign guilt for the distant past, but how to uphold the rights and dignity of people living today.
Shlomo Levin holds a Master’s in International Law and Human Rights from the United Nations University for Peace and uses fiction to examine the tension between human rights theory and practice. Find him at www.shalzed.com.
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A Message of Hope Ahead of Pesach: Israeli Negev Bedouin’s Response to Iranian Rockets
A drone view shows a damage in a residential neighbourhood, following a night of Iranian missile strikes which injured dozens of Israelis, amid the US-Israel conflict with Iran, in Dimona, southern Israel, March 22, 2026. REUTERS/Roei Kastro
The Palestinian Authority (PA) wants Palestinians to believe that Israeli Arabs hate their country — Israel — and the Jews living in it.
The reality, however, is not like that at all.
When commenting on Israeli Arabs, whom they call the Palestinians from “Interior Palestine,” or from the “lands occupied in ’48” (the year Israel was established) they vigorously promote the lie that Israel targets Israeli Arabs.
Commentary by columnist Omar Hilmi Al-Ghoul, in the official PA daily and former advisor to former PA Prime Minister Salam Fayyad on national affairs, is a case in point:
Omar Hilmi Al-Ghoul
The members of the Palestinian people in the Interior [i.e., Palestinian term for Israel] … reject all the actions of falsification and coexistence between the true Arab Palestinian narrative and the fake and false Zionist narrative, because confirming the Zionist narrative … means confirming the legitimacy and eligibility of the Zionist presence on the Arab Palestinian land.” [emphasis added]
[Official PA daily Al-Hayat Al-Jadida, Aug. 28, 2021]
But following recent Iranian missile attacks against the southern Israeli towns of Arad and Dimona, nearby Israeli Bedouin Arab communities posted in “local Facebook groups to offer their homes, food, and messages of solidarity” [The Jerusalem Post, March 24, 2026] to Israelis/Jews harmed by the rockets.
This is the exact opposite response of what you would expect from a “hostile” population:
Israeli Arab Bedouin school principal Sager Abu Srehan: “I think the real reality is what matters. We live together with the Jewish society as brothers, on the same land and under the same sky.
We study together, work together, and this country belongs to all of us. We are people who belong here and who love our country … The partnership between us as a society, with many examples of cooperation, is what creates the beautiful colors in the mosaic of Israeli society.” [emphasis added]
[Israeli school principal Sager Abu Srehan, The Jerusalem Post, March 24, 2026]
The dystopian image that the PA promotes of Israeli society tumbles like a deck of cards when confronted with the Israeli reality as a democratic country where all citizens — Jews and Arabs — are treated equally according to law. It is a level of freedom that, ironically, the PA does not come close to bestowing upon its own population.
The author is a contributor to Palestinian Media Watch, where a version of this article first appeared.
