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Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre

Bella Hadid in a new Adidas campaign for the brand’s remake of its SL 72 sneaker. Photo: Adidas

The German sportswear company Adidas is facing backlash for choosing Bella Hadid to model its new take on sneakers used by athletes at the 1972 Olympic Games in Munich, where 11 Israeli participants were murdered by Palestinian terrorists.

Adidas announced on Monday the release of its iconic SL 72 sneaker, first released in 1972, in five new colorways ahead of the 2024 Olympic Games in Paris. The campaign featured “titans from the world of sport and culture,” including Hadid, soccer player Jules Koundé, rapper A$AP Nast, musician Melissa Bon, and model Sabrina Lan. The running sneaker was originally designed for runners in the Munich Olympics, where 11 Israeli athletes and coaches were killed in a terrorist attack perpetrated by the Palestinian group Black September.

Hadid has a history of criticizing Israel and accusing the Jewish state of colonization, ethnic cleansing, occupation, and apartheid over the Palestinian people. She has claimed Israel perpetrates a “government system suppressing people,” posted on social media about alleged “Palestinian oppression” under Israel, and in 2021 participated in a pro-Palestinian rally where she chanted “From the river to the sea, Palestine will be free,” which has been widely interpreted as a call for the destruction of the Jewish state, which is located between the Jordan River and the Mediterranean Sea. Hadid has also falsely accused Israel of being a “Jewish supremacist” state and claimed “Jesus was Palestinian.”

Adidas was founded by brothers and Nazi party members Adolf and Rudolf Dassler in Germany in 1924.

Ynet, which accused Adidas of displaying “insensitivity” in its collaboration with Hadid, reported that the campaign will not appear in Israel. The campaign has already been criticized by the state of Israel’s official account on X/Twitter and also the watchdog group StopAntisemitism.org.

The Combat Antisemitism Movement (CAM) demanded that Adidas apologize and drop Hadid from the campaign, calling her inclusion “an affront” to the memory of the Israelis murdered at the 1972 Olympic Games.

“For Adidas to choose Hadid, someone who is constantly baiting Jews and attacking the Jewish State, is bad enough, but to have her launch a shoe commemorating an Olympics when so much Jewish blood was shed is just sick,” CAM CEO Sacha Roytman Dratwa said in a statement. “We call on Adidas to apologize for this decision and drop Hadid immediately. Otherwise, it will be seen as a direct attack on the memory of the 11 Israelis who were murdered while merely trying to participate in the Olympic Games.”

He noted that the Israeli delegation heading to Paris for this year’s Olympic Games has already been threatened with violence, adding, “Thoughtless actions like this only embolden Israel haters and antisemites.”

Social media users also attacked the German brand for hiring Hadid to be the face of a campaign tied to the deadly Munich Olympics where Israelis were murdered, describing the decision as “simply unbelievable, hypocritical, and disgusting.” One user on X/Twitter, wrote: “Adidas just ruined their name and reputation with one disgusting decision.”

Adar Rubin, from the grassroots movement #EndJewHatred, said, “By partnering with Bella Hadid, a blatant Hamas defender, Adidas has officially shown that they learned nothing from the Kanye West fallout by once again embracing Jew-hatred.”

Rubin was referring to the creative partnership Adidas had with West, who made a series of antisemitic comments in 2022. The brand terminated its eight-year working relationship with the rapper and withdrew his Yeezy line of products because of his remarks. Adidas later began selling its remaining Yeezy inventory and promised to donate a “significant amount” of proceeds to groups that combat hate speech. However, Adidas Chief Executive Bjørn Gulde seemingly defended West last year, saying the rapper “didn’t mean what he said” and that he was not “a bad person – it just came across that way.”

Following widespread backlash, Gulden apologized for suggesting that West, who now legally goes by the name Ye, did not mean the antisemitic comments he made.

The post Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre first appeared on Algemeiner.com.

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Ukraine reburies Nazi collaborator with state honors, drawing Israeli condemnation

(JTA) — Israel criticized Ukraine Monday after President Volodymyr Zelensky gave full state honors to a Ukrainian nationalist leader who was part of a movement that collaborated with the Nazis during World War II.

During a reburial ceremony on Sunday, Zelensky described Andriy Melnyk and his wife, Sofia Fedak-Melnyk, as “iconic Ukrainians of the 20th century who are deeply respected,” according to The New York Times.

Melnyk led one of the factions of the Organization of Ukrainian Nationalists during its collaboration with Nazi Germany during World War II. Though the Ukrainian organization shared a mutual opposition to Soviet rule with the Nazis, it also promoted antisemitic rhetoric and some of its members participated in the persecution of Jews during the Holocaust. Melnyk  initially sought cooperation with Nazi Germany but was later detained by the Nazis as relations with Ukrainian nationalist groups deteriorated.

The ceremony marked the latest flashpoint in a longstanding dispute over Ukraine’s commemoration of World War II-era nationalist figures linked to Nazi collaboration. In 2018, the country designated the birthday of Nazi collaborator Stepan Bandera as a holiday, and in 2017, a statue was unveiled honoring a nationalist leader whose regime killed tens of thousands of Jews in pogroms during the Russian Revolution.

The remains of Melnyk and his wife were exhumed from Luxembourg last week and then transported to Ukraine for reburial at Kyiv’s National Military Memorial, which opened last year for soldiers killed in Russia’s invasion of Ukraine.

“Glory to every Ukrainian hero! Glory to all our Ukrainian warriors! Glory to our people!,” Zelensky, who is Jewish, wrote in a post on X marking the ceremony, adding that he was “grateful to everyone who has worked to make such returns of great Ukrainian figures possible and to give the Ukrainian People their own pantheon of heroes.”

The reburial was quickly decried by Yad Vashem, Israel’s Holocaust memorial, which wrote in a post on X that it was “deeply troubled by such national commemorations, which come at the expense of historical truth and the memory of Holocaust victims.”

“Honoring the leader of a movement that supported and collaborated with Nazi Germany during the persecution and murder of millions of Jews undermines the moral integrity essential to Holocaust remembrance,” the post read.

Israel’s Foreign Ministry wrote on X that there is “no place for ignoring historical truth and the memory of the victims murdered by the Nazis and their collaborators.”

The post Ukraine reburies Nazi collaborator with state honors, drawing Israeli condemnation appeared first on The Forward.

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Trump administration again sues UCLA over antisemitism, alleging ‘hostile educational environment’

(JTA) — The U.S. Department of Justice sued the University of California for the second time this year over allegations of an antisemitic campus environment at UCLA, claiming the school “was deliberately indifferent to the suffering of its Jewish and Israeli students” after Oct. 7.

The federal lawsuit, filed Tuesday, claims UCLA violated the students’ civil rights by failing to intervene during pro-Palestinian encampment activity in early 2024. It follows an earlier suit that focused on the university’s treatment of its Jewish and Israeli employees, and comes 10 days after the university unveiled its own “Initiative to Combat Antisemitism.”

“Earlier this year, we sued UCLA for subjecting its Jewish and Israeli employees to an antisemitic hostile work environment,” assistant U.S. attorney general Harmeet Dhillon said in a press release. “Now, the Department of Justice calls UCLA to account for its toleration of the equally appalling hostile educational environment against its Jewish and Israeli students.”

Requests for comment to the Justice Department and UCLA were not immediately returned.

The new suit draws on widely reported accounts of UCLA’s campus environment in spring 2024, when protesters in pro-Palestinian encampments clashed with pro-Israel counter-protesters, sparking violence and turmoil. The failure to protect Jewish students violated their Title VI civil rights, attorneys said.

Citing the report of UCLA’s own task force on antisemitism, published in response to the 2024 campus upheaval, the suit states, “UCLA’s leadership apparently preferred a do-nothing ‘de-escalation strategy’ to protecting their Jewish and Israeli students from an angry mob organized by peers armed with tasers, lumber, and a sword.”

The Justice Department is seeking several redress measures, including the return of all federal grants made to UCLA “during the time of UCLA’s noncompliance with Title VI.” The school had previously resolved several Title VI antisemitism cases under the Biden administration, and also reached a $6.13 million settlement with Jewish groups in a private suit related to the spring 2024 incidents on campus — a case cited in DOJ’s new lawsuit.

The Trump administration has sought to make a particular example of UCLA in its aggressive approach to campus antisemitism. Officials had sought to levy fines in excess of $1 billion against the public university for its alleged failure to protect Jewish and Israeli students, until a federal judge intervened. Several DOJ lawyers have left the department over its UCLA investigation, telling reporters the case was “fraudulent,” a “sham” and driven by pressure to “find” evidence to support further legal action against UCLA.

In addition, some of the most violent clashes on the campuses included perpetrators on both sides of the conflict, leading some members of the UCLA Jewish community to complain that pro-Israel counter-protesters ultimately undercut the Jewish students’ legitimate grievances regarding the harassment they had been facing inside the campus gates.

And the campus environment for Jews remains tense. Last month, the UCLA student senate condemned a campus visit by a freed Israeli hostage, drawing blowback from a university regent.

The post Trump administration again sues UCLA over antisemitism, alleging ‘hostile educational environment’ appeared first on The Forward.

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Jewish leaders say Belgium’s prosecution of circumcision is antisemitic

(JTA) — Dozens of European Jewish leaders, joined by Israeli and American diplomats, decried Antwerp prosecutors who plan to charge two Jewish men with performing illegal circumcisions.

In an open letter on Tuesday to European and Belgian officials, 45 communal and religious Jewish leaders accused the Antwerp Public Prosecutor’s Office of “effectively criminalizing the act of circumcision” and infringing on religious freedom.

Earlier this month, Belgian prosecutors announced their recommendation to refer two mohels, or ritual circumcisers, to the criminal court following investigations into alleged illegal circumcisions.

In Belgium, the law requires all circumcisions to be performed by licensed medical professionals. The two men would be charged with intentional assault or battery against minors and the unlawful practice of medicine.

The European Jewish leaders responded that prosecuting mohels was “antisemitic in nature, reminiscent of efforts taken in Europe against Jewish practice prior to the Second World War.”

They said the potential prosecutions sent a message that “Jews are no longer welcome in Belgium” and “Belgian Jews are now second class citizens with limited rights.” Their appeal was led by the chairman of the European Jewish Association, Rabbi Menachem Margolin.

Israeli and U.S. officials have also accused Belgium of targeting Jews for practicing their faith.

Gideon Saar, Israel’s minister of foreign affairs, called the prosecutors’ decision a “scarlet letter on Belgian society.” He was joined by the U.S. ambassador to Belgium, Bill White, who said on X that Belgium “will be thought of now as anti Semitic by world.”

Belgium’s foreign minister fired back that it was “inappropriate to publicly criticize a country and tarnish its image simply because you disagree with judicial proceedings.”

“I recall that the proceedings in question were initiated by representatives of the Jewish community themselves,” said Maxime Prévot. “To portray those as a country’s desire to undermine the religious freedom of Jews is defamatory.”

The mohels were first investigated after complaints lodged by Moshe Aryeh Friedman, an Antwerp rabbi. He alleged in 2023 that six local mohels practiced metzitzah b’peh, in which the circumciser cleans the circumcision wound with oral suction. Over the past two decades, several infants in New York City were infected with herpes as a result of the practice.

The letter from European Jewish leaders did not address Friedman’s claims.

The post Jewish leaders say Belgium’s prosecution of circumcision is antisemitic appeared first on The Forward.

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