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Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre

Bella Hadid in a new Adidas campaign for the brand’s remake of its SL 72 sneaker. Photo: Adidas

The German sportswear company Adidas is facing backlash for choosing Bella Hadid to model its new take on sneakers used by athletes at the 1972 Olympic Games in Munich, where 11 Israeli participants were murdered by Palestinian terrorists.

Adidas announced on Monday the release of its iconic SL 72 sneaker, first released in 1972, in five new colorways ahead of the 2024 Olympic Games in Paris. The campaign featured “titans from the world of sport and culture,” including Hadid, soccer player Jules Koundé, rapper A$AP Nast, musician Melissa Bon, and model Sabrina Lan. The running sneaker was originally designed for runners in the Munich Olympics, where 11 Israeli athletes and coaches were killed in a terrorist attack perpetrated by the Palestinian group Black September.

Hadid has a history of criticizing Israel and accusing the Jewish state of colonization, ethnic cleansing, occupation, and apartheid over the Palestinian people. She has claimed Israel perpetrates a “government system suppressing people,” posted on social media about alleged “Palestinian oppression” under Israel, and in 2021 participated in a pro-Palestinian rally where she chanted “From the river to the sea, Palestine will be free,” which has been widely interpreted as a call for the destruction of the Jewish state, which is located between the Jordan River and the Mediterranean Sea. Hadid has also falsely accused Israel of being a “Jewish supremacist” state and claimed “Jesus was Palestinian.”

Adidas was founded by brothers and Nazi party members Adolf and Rudolf Dassler in Germany in 1924.

Ynet, which accused Adidas of displaying “insensitivity” in its collaboration with Hadid, reported that the campaign will not appear in Israel. The campaign has already been criticized by the state of Israel’s official account on X/Twitter and also the watchdog group StopAntisemitism.org.

The Combat Antisemitism Movement (CAM) demanded that Adidas apologize and drop Hadid from the campaign, calling her inclusion “an affront” to the memory of the Israelis murdered at the 1972 Olympic Games.

“For Adidas to choose Hadid, someone who is constantly baiting Jews and attacking the Jewish State, is bad enough, but to have her launch a shoe commemorating an Olympics when so much Jewish blood was shed is just sick,” CAM CEO Sacha Roytman Dratwa said in a statement. “We call on Adidas to apologize for this decision and drop Hadid immediately. Otherwise, it will be seen as a direct attack on the memory of the 11 Israelis who were murdered while merely trying to participate in the Olympic Games.”

He noted that the Israeli delegation heading to Paris for this year’s Olympic Games has already been threatened with violence, adding, “Thoughtless actions like this only embolden Israel haters and antisemites.”

Social media users also attacked the German brand for hiring Hadid to be the face of a campaign tied to the deadly Munich Olympics where Israelis were murdered, describing the decision as “simply unbelievable, hypocritical, and disgusting.” One user on X/Twitter, wrote: “Adidas just ruined their name and reputation with one disgusting decision.”

Adar Rubin, from the grassroots movement #EndJewHatred, said, “By partnering with Bella Hadid, a blatant Hamas defender, Adidas has officially shown that they learned nothing from the Kanye West fallout by once again embracing Jew-hatred.”

Rubin was referring to the creative partnership Adidas had with West, who made a series of antisemitic comments in 2022. The brand terminated its eight-year working relationship with the rapper and withdrew his Yeezy line of products because of his remarks. Adidas later began selling its remaining Yeezy inventory and promised to donate a “significant amount” of proceeds to groups that combat hate speech. However, Adidas Chief Executive Bjørn Gulde seemingly defended West last year, saying the rapper “didn’t mean what he said” and that he was not “a bad person – it just came across that way.”

Following widespread backlash, Gulden apologized for suggesting that West, who now legally goes by the name Ye, did not mean the antisemitic comments he made.

The post Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre first appeared on Algemeiner.com.

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Quiz: For America 250, how well do you know U.S. Jewish history?



 

The Forward produced The Great American Jewish History Quiz! using Claude, a generative artificial intelligence tool by Anthropic. All questions and answers were researched and written by Louis Keene, who prompted Claude to create the user interface and underlying code and to track statistics.

Questions or feedback? Send us an email: forwardquiz@forward.com.

The post Quiz: For America 250, how well do you know U.S. Jewish history? appeared first on The Forward.

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Mazel tov, Taylor and Travis: A rabbi’s imagined wedding speech under the celebrity chuppah

I have to admit, as a rabbi, I never imagined I’d be standing at a wedding bringing together two of America’s great religions: football and Taylor Swift.

And yet here we are. I’ve officiated weddings in synagogues, in backyards, on beaches. I was not prepared for Madison Square Garden.

Before I get to the blessings, I need to share a little Torah with you. Don’t worry: I’ll keep it short. Half this room is Swifties and half is Chiefs fans, and the only thing you agree on is that you didn’t come here for a sermon.

The very first matchmaking story in the Torah involves a man named Eliezer, sent by the patriarch Abraham on a mission: find a wife for Abraham’s son Isaac. Eliezer travels far, he arrives at a well, and he devises a test. A test that looked past beauty, past pedigree, past fame, past achievement.

The test is simple: When a stranger arrives tired and thirsty, what do you do?

Rebecca does more than just offer water to Eliezer. She sees his camels are also thirsty, and without being asked, she waters every single one. Ten camels. Anyone who has ever watered a camel knows this is not a small thing.

And the Torah stops to tell us: this is the wife for Isaac.

The Torah could have stopped to admire her talent or her beauty. Instead, it stopped to admire her kindness. Because she saw need in the world and responded to it, just because that’s who she was.

Taylor and Travis, I think about that story when I think about the two of you. Because what we know about you isn’t just about the Grammys or the Super Bowls. It’s about the friendships. It’s about the family. It’s the way Travis’s eyes light up when he talks about his brother Jason. It’s the way Taylor has shown up, year after year, for her crew — the people who have been with her since the beginning, long before the sold-out stadiums.

These are people who know how to love. Eliezer traveled hundreds of miles looking for exactly that. Turns out it was worth the trip.

Red zones and red carpets

Now, because we have a professional athlete here, permit me a football analogy.

Every great quarterback needs protection from a tight end like Travis. Every championship team depends on its offensive line. The line doesn’t get the glory. They don’t score the touchdowns. But without them, nothing works.

Marriage is the same. Protect one another. Protect each other’s dignity. Protect each other’s dreams. Protect each other’s hearts. Be each other’s offensive line on the hard days.

And because we also have one of the greatest songwriters in history standing before me — someone who has written the soundtrack to a generation — permit me a music analogy as well.

Every beautiful song has both melody and rhythm. Sometimes one instrument leads. Sometimes another does. But what makes the song truly beautiful is that each makes room for the other. The goal is never the solo. The goal is the harmony.

Marriage is exactly the same. There will be seasons when one of you carries more. Seasons when one of you needs extra support. Seasons of celebration and seasons of challenge. The goal is to reflect each other’s light. The goal is to create something together that neither of you could have created alone.

So, Taylor and Travis, here is my blessing for you: May you always remember what drew you to each other, the soul beneath the spotlight. May you protect each other fiercely and gently, in the stadiums and in the quiet rooms where no one is watching. May you make room for one another — to lead and to follow, season by season, era by era.

And may the love you build together — the real love, the private love, the love that has absolutely nothing to do with cameras or crowds — be the greatest thing either of you ever creates.

Mazel tov.

The post Mazel tov, Taylor and Travis: A rabbi’s imagined wedding speech under the celebrity chuppah appeared first on The Forward.

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The 50 most interesting Jews in American history you’ve probably never heard of

The United States is turning 250 years old. You know the stories of many of the Jews who have helped to shape the country’s history and culture, including such luminaries as Ruth Bader Ginsburg, Rabbi Abraham Joshua Heschel, Philip Roth and Barbra Streisand.

But behind the American Jewish names we know and revere are the stories of many other American Jews who influenced the nation — and whose lives reflected the country’s efforts to realize its founding promises — who have found less purchase in history’s spotlight. To celebrate the 250th anniversary of this country’s founding, we’ve collected 50 of those stories here.

Among their number are scientists, athletes, lawmakers, clergymen and a couple genuine American characters — the type of people who, no matter where they were born, ended up living lives that speak to the best of what the U.S. has to offer its citizens.

As one of our honorees, the author Edna Ferber, wrote: “America — rather, the United States — seems to me to be the Jew among the nations. It is resourceful, adaptable, maligned, envied, feared, imposed upon. It is warmhearted, overfriendly; quick-witted, lavish, colorful; given to extravagant speech and gestures. Its people are travelers and wanderers by nature, moving, shifting, restless; swarming in Fords, in ocean liners; craving entertainment; volatile. The schnuckle among the nations of the world.”

The post The 50 most interesting Jews in American history you’ve probably never heard of appeared first on The Forward.

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