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Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre

Bella Hadid in a new Adidas campaign for the brand’s remake of its SL 72 sneaker. Photo: Adidas

The German sportswear company Adidas is facing backlash for choosing Bella Hadid to model its new take on sneakers used by athletes at the 1972 Olympic Games in Munich, where 11 Israeli participants were murdered by Palestinian terrorists.

Adidas announced on Monday the release of its iconic SL 72 sneaker, first released in 1972, in five new colorways ahead of the 2024 Olympic Games in Paris. The campaign featured “titans from the world of sport and culture,” including Hadid, soccer player Jules Koundé, rapper A$AP Nast, musician Melissa Bon, and model Sabrina Lan. The running sneaker was originally designed for runners in the Munich Olympics, where 11 Israeli athletes and coaches were killed in a terrorist attack perpetrated by the Palestinian group Black September.

Hadid has a history of criticizing Israel and accusing the Jewish state of colonization, ethnic cleansing, occupation, and apartheid over the Palestinian people. She has claimed Israel perpetrates a “government system suppressing people,” posted on social media about alleged “Palestinian oppression” under Israel, and in 2021 participated in a pro-Palestinian rally where she chanted “From the river to the sea, Palestine will be free,” which has been widely interpreted as a call for the destruction of the Jewish state, which is located between the Jordan River and the Mediterranean Sea. Hadid has also falsely accused Israel of being a “Jewish supremacist” state and claimed “Jesus was Palestinian.”

Adidas was founded by brothers and Nazi party members Adolf and Rudolf Dassler in Germany in 1924.

Ynet, which accused Adidas of displaying “insensitivity” in its collaboration with Hadid, reported that the campaign will not appear in Israel. The campaign has already been criticized by the state of Israel’s official account on X/Twitter and also the watchdog group StopAntisemitism.org.

The Combat Antisemitism Movement (CAM) demanded that Adidas apologize and drop Hadid from the campaign, calling her inclusion “an affront” to the memory of the Israelis murdered at the 1972 Olympic Games.

“For Adidas to choose Hadid, someone who is constantly baiting Jews and attacking the Jewish State, is bad enough, but to have her launch a shoe commemorating an Olympics when so much Jewish blood was shed is just sick,” CAM CEO Sacha Roytman Dratwa said in a statement. “We call on Adidas to apologize for this decision and drop Hadid immediately. Otherwise, it will be seen as a direct attack on the memory of the 11 Israelis who were murdered while merely trying to participate in the Olympic Games.”

He noted that the Israeli delegation heading to Paris for this year’s Olympic Games has already been threatened with violence, adding, “Thoughtless actions like this only embolden Israel haters and antisemites.”

Social media users also attacked the German brand for hiring Hadid to be the face of a campaign tied to the deadly Munich Olympics where Israelis were murdered, describing the decision as “simply unbelievable, hypocritical, and disgusting.” One user on X/Twitter, wrote: “Adidas just ruined their name and reputation with one disgusting decision.”

Adar Rubin, from the grassroots movement #EndJewHatred, said, “By partnering with Bella Hadid, a blatant Hamas defender, Adidas has officially shown that they learned nothing from the Kanye West fallout by once again embracing Jew-hatred.”

Rubin was referring to the creative partnership Adidas had with West, who made a series of antisemitic comments in 2022. The brand terminated its eight-year working relationship with the rapper and withdrew his Yeezy line of products because of his remarks. Adidas later began selling its remaining Yeezy inventory and promised to donate a “significant amount” of proceeds to groups that combat hate speech. However, Adidas Chief Executive Bjørn Gulde seemingly defended West last year, saying the rapper “didn’t mean what he said” and that he was not “a bad person – it just came across that way.”

Following widespread backlash, Gulden apologized for suggesting that West, who now legally goes by the name Ye, did not mean the antisemitic comments he made.

The post Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre first appeared on Algemeiner.com.

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US-Israeli Attack Triggers Fear and Panic in Iran

Buildings stand, after Israel and the US launched strikes on Iran, in Tehran, Iran, February 28, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS

Iranians fled cities in search of safety, and long queues formed at fuel stations as an attack on Iran by the United States and Israel spread fear and panic throughout the country.

When the strikes began on Saturday morning, explosions rocked Tehran and columns of smoke rose into the sky, shaking the city at the start of the Iranian working week.

Residents reached by phone described scenes of chaos and alarm as they rushed to collect their children from school or made preparations to leave home for now.

“We are going to our hometown in Yazd, Tehran is not safe anymore. They said roads are safe, but I am worried,” said Gholamreza, a Tehran shopkeeper and father of two. “I am leaving everything behind in Tehran.”

It marks the latest upheaval for Iranians weeks after thousands of people were killed in a government crackdown on nationwide unrest, and comes just eight months after last year’s 12-day war with Israel, during which the United States bombed Iranian nuclear sites.

Iran’s top security body said it expected attacks to continue on Tehran and some other cities, and urged people to “travel to other cities where possible so that you may remain safe from the harm of these two regimes’ acts of aggression.” Schools and universities would be closed until further notice.

“We are scared, we are terrified. My children are shaking, we have nowhere to go, we will die here,” said Minou, a 32-year-old mother of two from the northern city of Tabriz, one of many areas where explosions were reported.

“What is going to happen to my children?” she said, crying as she spoke by phone.

US President Donald Trump said the operation would end a security threat to the United States and offer Iranians a chance to topple their rulers. The Pentagon said that US strikes against Iran were named “OPERATION EPIC FURY.”

An Iranian from the central city of Yazd said he hoped the attack would topple the clerical establishment that has run the country since the 1979 Islamic Revolution. “Let them bomb,” the resident of Yazd said.

Samira Mohebbi, speaking from the northern city of Rasht, disagreed.

“I am against this regime, to hell with them. But I don’t want my country to be attacked by foreign forces, I don’t want my Iran to turn into Iraq,” she said, referring to the neighboring country that suffered years of chaos and bloodshed following the U.S.-led invasion that toppled Saddam Hussein.

‘THEY FOOLED US AGAIN’

Security forces blocked roads in the area of Tehran that is home to the offices of Supreme Leader Ayatollah Ali Khamenei, President Masoud Pezeshkian and parliament, witnesses said.

The latest round of negotiations between the United States and Iran in Geneva on Thursday failed to secure a breakthrough over Tehran’s nuclear programme, though Omani mediators reported progress.

“They said the nuclear talks are going well. They fooled us again,” said a resident of Tehran.

Zohreh, 28, said she would leave the port city of Bushehr with her three-year-old daughter and go to her parents’ home in a village in northern Iran.

“Why are we paying this price? I want my daughter to grow up safe and in peace,” she said.

Western governments have long suspected Iran aims to build a nuclear bomb. Tehran has always denied this.

Witnesses said people were rushing to buy hard currency.

In Isfahan, another area where attacks were reported, some said they were unable to withdraw cash from ATMs.

Reza Saadati, 45, said he was taking his family to the city of Urumieh near the Turkish border. “If the border is open, we will cross and then fly to Istanbul,” he said.

Mohammad Esmaili, 63, speaking from the town of Ilam, some 500 km (300 miles) from Tehran, said he would leave the town with his family. “God knows what will happen to us. Pray for us,” he said.

“People are shocked, scared. What is going to happen to us? Save us please,” said a woman from Tehran.

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Prior to Iran attacks, CIA assessed Khamenei Would Be Replaced by IRCG Elements if Killed

Members of the Islamic Revolutionary Guard Corps (IRGC) attend an IRGC ground forces military drill in the Aras area, East Azerbaijan province, Iran, Oct. 17, 2022. Photo: IRGC/WANA (West Asia News Agency)/Handout via REUTERS

In the run-up to the US and Israeli attacks on Saturday, the US Central Intelligence Agency assessed that even if Iran’s Supreme Leader Ayatollah Ali Khamenei was killed in the operation, he would likely be replaced by hardline figures from the Islamic Revolutionary Guard Corps (IRGC), two sources briefed on the intelligence said.

The assessments, which were produced over the past two weeks, looked broadly at what could occur in Iran following a US intervention and the extent to which a military operation could trigger regime change in the Islamic Republic — now a pronounced objective for Washington.

The IRGC is an elite military force whose purpose is to protect Shi’ite Muslim clerical rule in Iran.

The intelligence agency reports did not conclude any scenario with certainty, said the sources, who spoke on condition of anonymity to discuss intelligence matters.

The Central Intelligence Agency declined to comment.

President Donald Trump has for weeks signaled the US was interested in seeing regime change in Iran, but has not given in any detail Washington’s thinking on who could lead the country.

In an early morning video address on Saturday, Trump described Tehran as a “terrorist regime” and encouraged the Iranian people to take over the government, saying the US military strikes would set the stage for an uprising.

The US and Israeli assault comes after weeks of deliberation inside the US government about whether to strike Iran following the deadly protests that broke out there in December.

US officials in recent weeks have tried to strike a nuclear deal with Tehran in an attempt to stave off intervention.

In a briefing last week, Secretary of State Marco Rubio told top congressional lawmakers known as the Gang of Eight that a US operation would likely move forward, but that Trump could change his mind, particularly if nuclear negotiations were successful. Those talks in Geneva did not result in an agreement.

Rubio notified the Gang of Eight on Friday night that the operation to attack Iran was likely to commence in the following hours but said Trump could still change his mind, two sources familiar with the matter said.

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US and Israel Launched Military Operation Against Islamic Republic: This Is What We Know So Far

Iranian mourners wave the country’s flags while participating in a memorial ceremony for IRGC commanders, nuclear scientists, and civilians killed in the Iran-Israel war at the Imam Khomeini Grand Mosque in downtown Tehran, Iran, on July 2, 2025. Photo: Morteza Nikoubazl via Reuters Connect.

i24 NewsIt’s been just over ten hours since the US and Israel launched operations “Epic Fury” and “Roaring Lion” against the Islamic Republic. And while this is still a developing story, here is what we know.

Just after 8 am local time the US and Israel launched a series of strikes on Iranian military targets across Iran. The main targets were Iran’s leaders and IRGC senior commanders in Iran and some targets in Iraq.

The IDF says it struck hundreds of targets, including ready-to-fire ballistic missile launchers. While there is no official confirmation of any specific eliminations, Iran’s foreign minister confirmed that some senior commanders were eliminated.

As Israeli and US strikes continued, Iran launched numerous ballistic missile barrages across Israel, and against six Arab countries, namely Saudi Arabia, the UAE, Qatar, Jordan, Kuwait and Bahrain, who all condemned the Iranian strikes on their territory. Iran claims it targeted US military bases in the region.

The escalation also saw a rare sign of unity between Riyadh and Abu Dhabi, who have suffered from tense relations in recent weeks.

Iran has vowed to continue its strikes across the region, with Israeli officials saying they expect the strikes against Iran to continue for at least a few days.

While Iran has already turned this into a regional conflict, it still has potential to expand further. So far, neither Hezbollah in Lebanon nor Pro-Iranian militias in Iraq have joined the fray.

Lebanese Prime Minister Nawaf Salam sent a warning message to Hezbollah not to drag the country into, quote, “adventures that threaten its security and unity.”

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