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Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre
The German sportswear company Adidas is facing backlash for choosing Bella Hadid to model its new take on sneakers used by athletes at the 1972 Olympic Games in Munich, where 11 Israeli participants were murdered by Palestinian terrorists.
Adidas announced on Monday the release of its iconic SL 72 sneaker, first released in 1972, in five new colorways ahead of the 2024 Olympic Games in Paris. The campaign featured “titans from the world of sport and culture,” including Hadid, soccer player Jules Koundé, rapper A$AP Nast, musician Melissa Bon, and model Sabrina Lan. The running sneaker was originally designed for runners in the Munich Olympics, where 11 Israeli athletes and coaches were killed in a terrorist attack perpetrated by the Palestinian group Black September.
Hadid has a history of criticizing Israel and accusing the Jewish state of colonization, ethnic cleansing, occupation, and apartheid over the Palestinian people. She has claimed Israel perpetrates a “government system suppressing people,” posted on social media about alleged “Palestinian oppression” under Israel, and in 2021 participated in a pro-Palestinian rally where she chanted “From the river to the sea, Palestine will be free,” which has been widely interpreted as a call for the destruction of the Jewish state, which is located between the Jordan River and the Mediterranean Sea. Hadid has also falsely accused Israel of being a “Jewish supremacist” state and claimed “Jesus was Palestinian.”
Adidas was founded by brothers and Nazi party members Adolf and Rudolf Dassler in Germany in 1924.
Ynet, which accused Adidas of displaying “insensitivity” in its collaboration with Hadid, reported that the campaign will not appear in Israel. The campaign has already been criticized by the state of Israel’s official account on X/Twitter and also the watchdog group StopAntisemitism.org.
The Combat Antisemitism Movement (CAM) demanded that Adidas apologize and drop Hadid from the campaign, calling her inclusion “an affront” to the memory of the Israelis murdered at the 1972 Olympic Games.
“For Adidas to choose Hadid, someone who is constantly baiting Jews and attacking the Jewish State, is bad enough, but to have her launch a shoe commemorating an Olympics when so much Jewish blood was shed is just sick,” CAM CEO Sacha Roytman Dratwa said in a statement. “We call on Adidas to apologize for this decision and drop Hadid immediately. Otherwise, it will be seen as a direct attack on the memory of the 11 Israelis who were murdered while merely trying to participate in the Olympic Games.”
He noted that the Israeli delegation heading to Paris for this year’s Olympic Games has already been threatened with violence, adding, “Thoughtless actions like this only embolden Israel haters and antisemites.”
Social media users also attacked the German brand for hiring Hadid to be the face of a campaign tied to the deadly Munich Olympics where Israelis were murdered, describing the decision as “simply unbelievable, hypocritical, and disgusting.” One user on X/Twitter, wrote: “Adidas just ruined their name and reputation with one disgusting decision.”
Adar Rubin, from the grassroots movement #EndJewHatred, said, “By partnering with Bella Hadid, a blatant Hamas defender, Adidas has officially shown that they learned nothing from the Kanye West fallout by once again embracing Jew-hatred.”
Rubin was referring to the creative partnership Adidas had with West, who made a series of antisemitic comments in 2022. The brand terminated its eight-year working relationship with the rapper and withdrew his Yeezy line of products because of his remarks. Adidas later began selling its remaining Yeezy inventory and promised to donate a “significant amount” of proceeds to groups that combat hate speech. However, Adidas Chief Executive Bjørn Gulde seemingly defended West last year, saying the rapper “didn’t mean what he said” and that he was not “a bad person – it just came across that way.”
Following widespread backlash, Gulden apologized for suggesting that West, who now legally goes by the name Ye, did not mean the antisemitic comments he made.
The post Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre first appeared on Algemeiner.com.
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On Yom Haatzmaut — a tribute to the mallow plant
במשך פֿון דער זעקס-וואָכיקער מלחמה מיט איראַן, וואָס האָט זיך געענדיקט מיט אַ פֿײַער־שטילשטאַנד דעם 8טן אַפּריל, זײַנען מיר, ישׂראלים, און בפֿרט די אײַנוווינערס פון תּל-אָבֿיבֿ, געבליבן נאָענט צו דער היים צוליב די סכּנה פֿון דערווײַטערן זיך פֿון אַ שוץ-קעלער. די צאָרן און דער צער זײַנען געוואַקסן פון טאָג צו טאָג: ס׳איז מיר קלאָר געווען אַז דאָס איז אַ געפֿערלעכער שפּיל מיט פֿײַער, אַן איבעריקע מלחמה, און מיר — און די אײַנוויינערס פֿון איראַן — וועלן באַצאָלן דעם פּרײַז. (אונדזער דירה איז טאַקע אַ ביסל צעשעדיקט געוואָרן אין איינער פֿון די באָמבאַרדירונגען). דערפֿאַר קאָנט איר זיך פֿאָרשטלען מיט וואָס פֿאַר אַ פֿרייד האָב איך אָנגענומען דעם פֿײַער-איבעררײַס; תּיכף נאָך דעם בין איך טאַקע אַרויסגעגאַנגען פֿון דער שטאָט, און גלײַך אין דער נאַטור.
און עס איז ווי געשען אַ נס: די נאַטור האָט זיך מכּלומרשט אָפּגעשטעלט אין דער צײַט פֿון דער קריג. דער פֿרילינג, וואָס ענדיקט זיך דאָ בדרך-כּלל פֿאַר פּסח, האָט דאָס מאָל געוואַרט אויף אונדז, זײַנע פֿאַרערערס. כּמעט די גאַנצע צײַט פֿון דער קריג איז געווען ווינטערדיק, מיט אַ סך רעגנס, און איצט, סוף חודש ניסן, איז נאָך אַלץ געבליבן גרין, פֿול מיט בלומען און געוויקסן — אַ זעלטנקייט.
צווישן די פֿאַרשיידענע בלומען און געוויקסן האָב איך באַמערקט אַז אויך די מאַלווע, וואָס אויף העברעיִש הייסט עס חוביזה, בליט נאָך מיט אירע חנעוודיקע וויאָלעטע בלומען. די בלומען בליִען, די קליינע פֿרוכטן זײַנען רייף, און די בלעטער זײַנען נאָך גרין.
די מאַלווע וואַקסט אין אַפֿריקע, אַזיע און אייראָפּע, און ישׂראל בתוכם. בדרך-כּלל שפּראָצן די ערשטע בלעטער פֿון דער מאַלווע אַרויס נאָך די ערשטע רעגנס פֿון ווינטער — אַרום דעצעמבער. זי וואַקסט פֿון זיך אַליין אין דער נאַטור, אָבער אויך אין די שטעט, אין די הויפֿן און אין נאָכגעלאָזטע גערטנער. אין פֿאַרגלײַך מיט די רקפֿות (ציקלאַמען), למשל, אָדער אַנדערע איידעלע בלומען, איז זי נישט קיין מפֿונק, און וואַקסט אומעטום.
די בלעטער קאָן מען עסן פֿריש, אָדער געקאָכטע צי געפּרעגלטע (ווײַטער אונטן וועט איר געפֿינען אַ רעצעפּט דערפֿאַר). עס איז אַ ביסל שלײַמיק; איר טעם דערמאָנט אין שפּינאַט, און זי האָט אַ סך געזונטע קוואַליטעטן. אין די פֿריסטע סטאַדיעס איז די מאַלווע גאָר נידעריק, אָבער אַרום פֿעברואַר דערגרייט זי ביז דער הייך פֿון אַ מענטשן. אַרום מערץ באַווײַזן זיך שוין די שיינע בלומען פֿון דער מאַלווע און דערצו די רונדיקע קליינע פּירות, וואָס קינדווײַז האָבן מיר אַלע געגעסן מיט הנאה.
די מאַלווע וואַקסט טאַקע ווילד, אָבער זי איז נישט סתּם קיין פּראָסטע געוויקס. קודם-כּל, איר נאָמען אַליין: דאָס וואָרט „חוביזה“ איז אַן אַראַבישער טערמין, כובעזאַ. אויף אַראַביש הייסט עס „אַ קליין ברויט“ („כובז“ איז ברויט), און טאַקע, אויך אין עבֿרית רופֿט מען עס אַמאָל „לחם ערבֿי“ (אַראַביש ברויט). עס האָט אייגנטלעך אַן אָפֿיציעלן נאָמען: „חלמית“ (לויט דער משנה כלאיים ח, א), און דערצו אַ וויסנשאַפֿטלעכן נאָמען: malva. אויף ענגליש הייסט עס Mallow. אָבער אַ חוץ אַ קליינער צאָל מומחים, רופֿט קיינער דאָ עס נישט אַנדערש ווי כובעזאַ.
צוליב איר ברייטהאַרציקער מנהג צו וואַקסן אומעטום, האָט מען באַנוצט די כובעזאַ, מאַלווע, אויך אין דער צײַט פֿונעם „מצור“, די בלאָקאַדע פֿון ירושלים אין יאָר 1948. אין די ווינטער־חדשים וואָס ירושלים איז געשטאַנען איבערגעריסן פֿונעם ייִשובֿ, האָבן די ירושלימער באַלאַבאָסטעס אָפּגעריסן די מאַלווע־בלעטער און געמאַכט פֿון זיי פֿאַרשיידענע מאכלים, בפֿרט קאָטלעטן. לזכר דעם האָט מען שפּעטער, אין די פֿופֿציקער יאָרן, פֿאָרגעשלאָגן אַז מע וועט דערלאַנגען די באַרימטע קאָטלעטן לכּבֿוד יום־העצמאות (דעם אומאָפּהענגיקייט-טאָג). אָט למשל האָט דער דערציִונג-מיניסטעריום אין 1955 פֿאָרגעלייגט אַן אָפֿיציעלער יום-טובֿדיקער מעניו: כובעזאַ-קאָטלעטן אין פּאָמידאָרן ראָסל, סאַלאַט-כובעזאַ אין טחינה, יויך מיט קרעפּלעך, „שבֿעת המינים“-טאָרט אאַז״וו. אַזאַ מעניו קאָן מען געפֿינען אויך אין דעם פּאָפּולערן קאָכבוך „365 שולחנות ערוכים“ (365 געדעקטע טיש), וואָס איז אַרויס אין 1961, און וואָס מײַן מאַמע האָט געהאַלטן כּמעט ווי אַ שולחן-ערוך.
טאַקע אַ שיינער אײַנפֿאַל — עסן כובעזאַ-קאָטלעטן לכּבֿוד יום־העצמאות — נאָר איין חיסרון האָט עס. ווי געזאָגט, וואַקסט די מאַלווע ווינטערצײַט, און אַ חוץ הײַיאָר, און נאָך זעלטענע יאָרן, זײַנען די בלעטער אין דער צײַט פֿון יום־העצמאות שוין אויסגעטריקנט, אָדער די אינסעקטן (וואָס האָבן אויך ליב כובעזאַ) האָבן זיי שוין אויפֿגעפֿרעסן. דערפֿאַר קאָן מען נישט פֿאַקטיש גרייטן די כובעזאַ-קאָטלעטן אָנהייב מײַ, ווען עס פֿאַלט בדרך-כּלל אויס יום־העצמאות.
מע דאַרף זיך מודה זײַן אַז בכּלל, מיט די יאָרן, האָט מען אַ ביסל גרינגעשעצט אָט די „לחם עוני“, די אָרעמע מאַלווע/כובעזאַ. ישׂראל איז געוואָרן רײַכער, און אין יום־העצמאות האָט מען אָנגעהויבן עסן דער עיקר פֿלייש „על האש“ – דאָס הייסט באַרבעקיו. אין די לעצטע יאָרן, נאָך דער „יורידישע רעוואָלוציע“ פֿון יאָר 2022, און בפֿרט נאָך דעם 7טן אָקטאָבער 2023 און די בלוטיקע מלחמות זינט דעמאָלט, האָבן אַ סך ישׂראלים בכּלל פֿאַרלוירן דעם אַפּעטיט צו יום־העצמאות. ווי עס שטייט אין קהלת: „לשׂמחה מה זו עושה“ (אויף לוסטיקייט — וואָס טוט זי אויף?). די פֿײַערונגען פֿון די לעצטע אומאָפּהענגיקייט-טעג האָבן עפּעס אַ ביטערן נאָך־טעם.
אָבער אפֿשר דווקא דאָס יאָר, לכּבֿוד דעם שפּעטערדיקן פֿרילינג און דער האָפֿענונג אַז עס וועט שוין נעמען אַ סוף צו דער מלחמה, קאָן מעט זיך צוריקקערן צו די באַשיידענע גוטע בלעטער. דערבײַ קאָן מען אַ תּפֿילה טאָן אַז ישׂראל זאָל אַליין אויפֿגעריכט ווערן, און איך גלויב נאָך אַלץ אַז עס קאָן זײַן בעסער סײַ פֿאַר אונדז און סײַ פֿאַר אונדזערע שכנים.
צום סוף, אָט איז דער צוגעזאָגטער רעצעפּט פֿון די געשמאַקע מאַלווע-קאָטלעטן:
500 גראַם מאַלווע־בלעטער, גוט געוואַשן
ציבעלע, צעהאַקט און געפּרעגלט
2 ציינדלעך קנאָבל, צעריבן
2 אייער
½ גלאָז מצה-מעל צי ברייזל (ברויט-קרישקעס)
זאַלץ און פֿעפֿער
איילבערט־בוימל
קאָכט די מאַלווע־בלעטער אין וואַסער אַ פּאָר מינוט. קוועטשט אויס דאָס וואַסער, און צעהאַקט די בלעטער. דערנאָך גיט צו די אַנדערע אינגרעדיענטן, און קנייט אויס רונדיקע קאָטלעטן. פּרעלגט (אָדער באַקט) זיי ביז זיי ברוינען זיך צו.
The post On Yom Haatzmaut — a tribute to the mallow plant appeared first on The Forward.
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Antisemitic Beliefs More Common Among Young Social Media Users, Yale Poll Shows
Penn State graduate student Roua Daas, an organizer with Students for Justice in Palestine, speaks at a pro-Palestinian protest at the Allen Street gates in State College, PA on Feb. 12, 2024. Photo: Paul Weaver/Sipa USA via Reuters Connect
A new survey from Yale Youth Poll is raising fresh concerns about antisemitism among younger Americans, revealing a significant link between social media consumption and anti-Jewish sentiment.
The Spring 2026 poll, conducted by researchers affiliated with Yale University, finds that Americans aged 18 to 34 are more likely than older generations to agree with statements widely recognized as antisemitic even as many express uncertainty about what qualifies as antisemitism in the first place.
According to the survey, a significant share of young respondents agreed with longstanding antisemitic tropes. Roughly a quarter to a third of the youngest respondents expressed belief in ideas such as Jews having “too much power” or divided loyalty between the United States and Israel. The poll also found that about one in five young respondents supported boycotts of Jewish-owned businesses to express disapproval over Israel’s war in Gaza.
The poll reveals that roughly 10 percent of those 18-34 agreed with all three of these antisemitic sentiments. Conversely, only 2 percent of those above 65 agreed with all three.
While these views are not held by a majority, experts say the numbers are high enough to raise alarms.
Beyond attitudes themselves, the poll also indicates that youth who receive news from alternative media sources, such as social media, are more likely to harbor antisemitic sentiments.
Respondents who rely more heavily on social media platforms, including TikTok, Instagram, and X/Twitter, were significantly more likely to agree with antisemitic statements.
The survey also points to a striking divide based on how young Americans consume news. Respondents who rely primarily on social media platforms such as TikTok, Instagram, and X were roughly 1.5 to 2 times more likely to agree with antisemitic statements than their peers who turn to traditional sources like television or newspapers. On measures such as beliefs about Jewish power or loyalty, gaps of 10 to 15 percentage points emerged between the two groups, with social media–heavy users consistently showing higher levels of agreement.
The pattern is striking enough to suggest that digital information ecosystems may be shaping perceptions in ways that traditional media does not. Further, the underlying pattern can give insight into why opinions on Israel and antisemitism substantially diverge among US youth compared to older generations.
Observers point to the nature of these platforms, where algorithm-driven feeds often elevate emotionally charged, highly simplified content. In that environment, complex geopolitical conflicts, such as the war in Gaza, can be reduced to slogans, viral clips, and narratives that blur the line between political criticism and longstanding antisemitic themes.
In the immediate aftermath of the Oct. 7 slaughters in Israel, a bevy of left-leaning social media personalities immediately condemned Israel and accused the Jewish state of committing war crimes and genocide in Gaza. Several reports indicate that anti-Israel content performs especially well on youth-centric social media platforms such as TikTok and Instagram, incentivizing content creators to intensify public criticisms of the Jewish state. The Yale survey suggests that for many young Americans, views on Israel are increasingly intertwined with perceptions of Jewish people more broadly.
The poll also challenges attempts to place blame on a single political group. The data indicates that both “extremely conservative” and “extremely liberal” individuals are likely to express belief that antisemitism is a “serious problem” in the country. Moderate voters are more likely to express ambivalence, with a plurality indicating that they “neither agree nor disagree” that antisemitism is a significant issue in the US.
Importantly, the survey does not suggest that most young Americans hold antisemitic views.
But it does point to a rising level of acceptance, or at least tolerance, of ideas that were once more widely rejected. Moreover, the poll suggests that young people underestimate the level of antisemitism that persists in the country. For instance, among voters ages 18-34, 29 percent agree with the antisemitic conspiracy “Jews have an extremely organized international community that puts their own interests before those of their home countries” compared to only 17 percent of those age 65. Approximately 8 percent of the 18-34 age cohort believe “people exaggerate how bad the Holocaust actually was” compared to 2 percent of those above 65.
A mere 21 percent of voters aged 18-34 agreed with the notion that Jews experience the bulk of hate crimes in the US, compared to 40 percent of overall voters. Various surveys indicate that Jews have faced the greatest increase in hate crimes over the past two years.
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As Ohio again tries to block Hebrew Union College’s restructuring, a new rabbinical school emerges in Cincinnati
(JTA) — The attorney general of Ohio has filed a second lawsuit against the nation’s largest Reform rabbinical school over the planned shuttering of its historic Cincinnati campus — a controversial move that has also prompted the creation of a new rabbinical school in the city.
Ohio AG Dave Yost, a Republican, says he wants to prevent Hebrew Union College-Jewish Institute of Religion from closing its 151-year-old Cincinnati campus at the end of the current school year. Yost’s lawsuit alleges that the planned closure would violate state laws intended to protect the original intent of nonprofit donors, who believed they were supporting HUC’s Cincinnati base.
“Hebrew Union accepted millions of dollars in donations based on a 76-year-old promise it now would like to break,” Yost’s office said in a statement accompanying the lawsuit, citing the school’s 1950 agreement to “permanently maintain” a rabbinical school in the city. “We’re suing to keep these assets in Cincinnati where they belong.” The suit asks a judge to bar HUC from closing its doors before a court date.
A request for comment to spokespeople for HUC was not immediately returned.
In 2022, HUC leadership announced that they would be closing degree-granting programs at their flagship Cincinnati campus in order to focus on their other campuses in New York and Los Angeles, which the school claimed were more popular with students. The college has pledged to preserve its archives and library housed on the campus, but has also pursued plans to sell off property across all its campuses as well as, reportedly, to sell rare books from its collection.
The move sparked intense blowback from leaders in the Reform movement, some of whom have argued that the college was abandoning its founding principles by moving out of the Midwest in favor of the coasts.
Some of HUC’s former Ohio figureheads, along with other Reform leaders, have since announced plans to launch their own Cincinnati-based rabbinical school: The College for Contemporary Judaism.
“We believe it is imperative that there be a strong, vibrant rabbinical school in Cincinnati to serve the liberal American Jewish community, especially between the coasts where access to congregational rabbis and rabbinical education is severely limited,” the college’s founders said in a statement Tuesday. “While we cannot comment directly on the lawsuit filed by Ohio Attorney General Dave Yost against Hebrew Union College, it is vitally important that assets subject to the lawsuit are used as originally intended: to support a strong, thriving rabbinical school in Cincinnati.”
The college’s founders include Rabbi Sally Priesand, the first female rabbi to have been ordained by HUC in 1972, who will serve as the new college’s honorary president; and Rabbi Gary Zola, longtime director of HUC’s Cincinnati-based American Jewish Archives, who will now serve as CCJ’s founding president.
The college pledges not to be affiliated with any particular denomination, but will instead commit itself to “Liberal Judaism” with what its site describes as “an unwavering commitment to the existence and well-being of the Jewish and democratic State of Israel.” It will have a particular focus on Jewish communities in the Midwest, South and Mountain West, where its founders say “access to rabbinical education has been severely limited.”
In explaining the decision to base the college in Cincinnati, the school points to some of the Jewish institutions there currently being shepherded by HUC, including the library and archives. It also names the region’s historical importance to American Judaism, as the city where Rabbi Isaac Mayer Wise, spiritual forefather of Reform Judaism, chose to base his fledgling movement.
Yost’s latest lawsuit, filed April 10, was the second time the Ohio AG had taken HUC to court over its planned downsizing. He also sued the school in 2024 following reports that leadership was exploring the sale of some of its rare books. The two parties settled the following year with an agreement intended to keep HUC from selling its items without 45 days’ notice to the state.
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