Features
Astonishingly good debut novel by former Winnipegger Sandy Shefrin Rabin
By BERNIE BELLAN
One of the great joys of being in the position of editor of a Jewish newspaper is being on the receiving end of what seem to be a never-ending series of well-written books, either by current Winnipeggers or former Winnipeggers.
In the past three months I’ve had the pleasure of reading books by Allan Levine, Jack London, and Mira Sucharov. I would recommend any of them to readers of this paper – as I have in previous issues.
But, when I was contacted by another former Winnipegger by the name of Sandy Shefrin (whose married name is Rabin) some time back, when Sandy told me that she had written a book and was looking for a good publisher, I must admit that while I remembered Sandy’s name as someone who had grown up in Winnipeg around the same time as me, unlike the three aforementioned writers, I had no idea whether Sandy was a good writer or not.
If truth be told, when Sandy had also written in her email to me that what she wanted to publish was her first novel, as someone who has also received many first-time novels, my expectations were not all that great.
And so, when Sandy contacted me again recently to say that she had published her novel – and had followed up my advice to contact Friesen’s Publishers – a company which I knew had a reputation of being a quality publisher, I replied to her that I would get to her book once I finished reading some other books whose authors I had promised I would review.
I shouldn’t have waited.
From the moment I began reading the first chapter of “Prairie Sonata” I realized that Sandy was a writer of immense talent. Her descriptive language was breathtakingly beautiful – not overly laden with the kind of flowery prose that one might have anticipated reading when a first-time writer wants to show off how expansive his or her vocabulary is, but so evocative that I could picture her scenes as vividly as if I were right there with her characters.
And, what should “Prairie Sonata” turn out be about, but a story set in a fictitious Manitoba town called “Ambrosia”, beginning in 1948. Ambrosia actually is a thinly-veiled version of Winnipeg in so many respects (and if you read the following article, in which I ask Sandy why she didn’t just use the real Winnipeg as the location for her novel, you’ll read the answer to that question).
The book opens with the narrator, an 11-year-old girl by the name of Mira, wistfully recalling her childhood:
“And I would go back there if I could. Despite the freezing winters and piercing winds. If I could be in the same house and look out of the same windows at the long, arching tree branches laden with snow and watch the feathery snowflakes waft down from the sky like fairy dust. And if I could hear my mother in the kitchen, the rhythmic tapping of her wooden spoon against the sides of the bowl as she turned flour and shortening into a delicious cherry pie, so delicious it was almost like a miracle.”
As the story develops we learn that Mira has what we might consider an idyllic childhood, surrounded by loving parents – her father the town surgeon, her mother a thoroughly competent homemaker who always seems to find the right thing to say to Mira, and her little adoring brother Sammy, who is three years younger than Mira.
Into this tableaux of happy characters enters “Chaver B”, as he is known – a new teacher in the Peretz School (a name familiar to anyone who grew up in Winnipeg’s Jewish community). Chaver B, or Ari Bergman, which is his full name, is a survivor of the Holocaust and, as one might anticipate, he carries an extremely heavy burden within him.
As it also turns out, Chaver B is an accomplished violinist, but for some reason he does not play the violin himself any more. He is invited to the Adler home for Sabbath dinner and, while there, he discovers that Mira is also studying violin.
He offers to give Mira violin lessons when he is told that her former violin teacher has left Ambrosia. What develops though is not just a warm relationship between student and teacher, it is an opportunity for Mira to learn about life and for Chaver B to have someone to whom he can open up about what has happened to him.
There are many insertions of Yiddish phrases, often whole sentences throughout the book, and while the author does provide translations for many of them, some are undoubtedly included just to add a flavour to the time and place in which the story is set. While it would undoubtedly help to be able to understand Yiddish in order to appreciate the precise aptness of a certain expression, as someone whose knowledge of Yiddish is rather limited myself, by sounding out the words in my mind I was taken back to a time when my own grandparents spoke Yiddish between themselves. I would think that even someone who knows no Yiddish at all can get a sense of the cadence of that wonderful language in reading the Yiddish in this book.
While there have been more books written about the Holocaust than any other subject in history, “Prairie Sonata” is not really another Holocaust book. It forms a major component of the story but, as Mira grows from a bright and cheery 11-year-old to a mature 15-year-old, we get a full sense of what life was like in a bygone era, not too long after the end of the Second World War (which, by the way, precedes Sandy Shefrin’s own childhood by several years; this is not an autobiography, as Sandy explained to me.)
Each chapter of the book begins with a quote from something written by a host of well-known writers – and although they reveal the extraordinarily eclectic breadth of the author’s acquaintance with a vast number of literary works, trying to understand the significance of each quote is a bit of a puzzle. I’ll leave it to others who have far more refined literary tastes than my own to figure that out – and perhaps get back to me with an explanation.
One other wonderful element to the story is the explanation of musical terms that may be familiar enough, but whose actual origin is likely known only by music students themselves. In one vividly drawn chapter, Chaver B explains to Mira how a sonata is actually structured. In doing so, the author is also explaining to the reader why her book is structured the way that it is.
Music plays such a central role in “Prairie Sonata” that I often had to stop reading to go and listen to an actual piece of music that is referenced so that I might understand why that particular piece would elicit the type of reaction that it does from Mira when she first hears it played.
To reveal too much of the plot would be a disservice to readers. Suffice to say that, as Mira learns more from Chaver B about what happened to him during the war, she begins to understand the meaning of anti-Semitism. Having grown up in a rather sheltered environment in Ambrosia she is really quite innocent, even though she would have been a young girl during World War II. Discovering the unparalleled cruelties of what happened to Europe’s Jews through Chaver B’s story is something that will resonate with anyone of any age – not just someone close to Mira’s age.
While “Prairie Sonata” might be considered a work of juvenile fiction, and it is definitely recommended for young readers – perhaps even pre-teens if they would be interested in a coming of age story, I would say that this book – if word of its brilliance spreads, will find an audience especially among Winnipeggers and former Winnipeggers who remember a time when life was somewhat simpler – without all the technological distractions that nowadays seem to combine to rob young people of the pleasures that come with encountering the world without having to experience it through social media.
Our community has produced a number of talented female writers whose books are intended for a young audience, including Carol Matas, Eva Wiseman, and Harriet Zaidman. While we can now add Sandy Shefrin’s name to that list, I would suggest that “Prairie Sonata” can fit into so many different categories of fiction that it will appeal to readers of all ages. And, at a time when so many of us are looking for something that will help take us through what, for most of us, is the most difficult period in history, I could recommend nothing more absorbing than taking your mind off what we are going through than this book.
Prairie Sonata
By Sandy Shefrin Rubin
Friesen Press, published 2020
267 pages
Currently available on Amazon in either print or Kindle format
Sandy Shefrin on growing up in Winnipeg and how she came to write “Prairie Sonata”
By BERNIE BELLAN
When I was first contacted by Sandy Shefrin Rabin quite some time ago, I told her that I remembered the name Sandy Shefrin from long ago – when we both were teenagers. When she went on to tell me that she was a first-time novelist, well – I’ve heard from a fair number of writers over the years asking me whether I’d like to read their books, so I can’t say that I was in any rush to read her book.
At the time that she contacted me I didn’t ask Sandy for any information about her background. It was only after I heard from her again not too long ago to tell me that her book was actually published – and she wondered whether I would like to read it, that I became interested in finding out more about her. I asked her to send me some biographical information.
So, in addition to her book, which she sent me as a pdf, she also sent me a picture of the book jacket. The back of the book jacket contains the following biographical information:
“Sandy Shefrin Rabin grew up in Winnipeg, Manitoba, in a community much like Mira’s. She holds both a B.A. in English and an M.D. degree from the University of Manitoba. She completed an Internal Medicine residency at McGill University and her Neurology residency at the New York Hospital Cornell Medical Center in Manhattan. She currently practices Neurology in Marin County, near San Francisco.
“Sandy has written for the Marin Independent Journal and has been published in several medical journals. She lives in Mill Valley, California, with her husband and has three sons. Prairie Sonata is her first novel.”
In a subsequent email I asked Sandy to expand some upon her educational background and how she ended up where she is.
Here’s what she wrote back:
“I grew up in north end Winnipeg on Inkster Blvd. I am a graduate of I. L. Peretz Folk School and St. John’s High. I earned a B.A. in English from the University of Manitoba and my M.D. degree from the University of Manitoba.” (She later told me she left Winnipeg after graduating from medical school, when she was 25.)
A neurologist, I thought – with a very impressive CV. So, why did she decide to become a novelist I wondered –and, to be honest, since I knew that we are close in age (and I’m not exactly a spring chicken), why did she wait until now to turn out her very first novel?
So, I asked Sandy that question. Here’s what she wrote back:
“I wrote the book for a few different reasons. I had just written an article about my mother in remembrance of the fourth anniversary of her passing, and although I felt good about having remembered her that way, I was left with an uneasiness; after a couple of generations, who would remember her, and who would remember my father who died almost fifty years ago? They would become no more than people in photographs or videos. Who would remember their essence?
“So I decided to write a story set on the Manitoba prairies and use my parents as prototypes for the main characters. I created a fictional town, Ambrosia, since my mother was born and grew up in Winkler. In the end, neither my father nor my mother became any one character in particular, but you can see glimpses of them in several of the characters throughout the novel.
“I feel privileged to have had a wonderful childhood growing up in the north end of Winnipeg. Much of what I create in the novel is based on the Winnipeg Jewish community – especially Peretz School – fictionalized and transplanted to Ambrosia. Peretz School was a unique and wonderful place with caring teachers, and I wanted to capture that experience and hope that I have done so in a positive way.
“Another impetus for the novel was the state of the world at the time I began writing. I started writing in early 2016 when ISIS was at its peak, and we were able to witness their atrocities on television. I was shocked that the world had descended to this level of barbarism, and it made me wonder if civilization had advanced at all over the ages. While growing up, I remember thinking that the world was definitely going to become a better place over the years, but it certainly seemed to be falling very short of that goal. Little did I know at that time that the next four years were going to bring even more turmoil — and not just Covid-19 – but also division among people and worsening racism and anti-Semitism around the world. These last four years serve as a lesson in how quickly a society can change when presented with misinformation and lies, and how we all need to remain vigilant against bigotry and hatred, issues that my novel addresses. Mira, my main protagonist, struggles not only to cope with the random uncontrollable things that happen in her life but also to understand why one human being would willfully perpetrate evil on another. Out of these ideas grew Mira’s journey from innocence to experience.
“There are various themes in the book, both timely and timeless, and I think it would be a great addition to high school and college reading lists, and book clubs. I’ve included a Discussion and Study Guide at the end. I hope people enjoy reading it.”
Once I finished reading the book – and, if you read my adjoining review, you’ll see that I was simply floored at how good it was, I had so many more questions for Sandy. (By the way, as I write this, I’ve handed the book to my wife, who is also an avid reader. She herself said she was astonished at how good the book was when she had only finished the first few chapters.)
I asked Sandy whether she still had any relatives in Winnipeg?
She wrote back: “I still have relatives in Winnipeg from both sides, Shefrin and Danzker. My mom’s maiden name was Clara Danzker and she married my dad, Sam Shefrin. I have a sister, Myrna Shefrin, who now lives in Vancouver and a brother, Hersh Shefrin, who lives near me in Palo Alto. He won the distinguished alumnus award from the University of Manitoba in 2019. He’s an economist.” (We had an article by Myron Love in our May 29, 2019 issue about Hersh Shefrin’s receiving that award, by the way. You can find it on our website jewishpostandnews.ca if you enter the words “Hersh Shefrin” in our search engine.)
Although “Prairie Sonata” is labeled a work of fiction, there are so many passages that will remind quite a few of our readers of their own experiences, especially for anyone who had ever attended Peretz School, that I asked Sandy how much of the novel is based on her own experience?
She replied: “Good question. Prairie Sonata is a work of fiction; it’s not a memoir. Like many authors, my novel is informed by my own experiences, but it’s not autobiographical. I am not Mira. I never had a teacher like Chaver B nor did I ever have a relationship with a teacher even remotely similar to Mira’s and Chaver B’s relationship. “I was the youngest of three, not the oldest of two. My parents were not professionals. I studied piano for most of my youth, and learned a little violin in Junior High School, although one of my sons plays the violin. However, I did go to Peretz School, and I definitely wanted to capture the uniqueness and character of the school.
“Although I grew up in the 60s, the story takes place in the late 40s and early 50s, and the historical events that I describe took place during that time period, or some even earlier. Even some minor things were not part of the 60s. For example, there was no Yiddish theatre in Winnipeg in the 60s, as far as I know. The Friday night get-togethers at Peretz School were long gone by then. So I hope that anyone who attended Peretz School “would identify with the book.”
Something that I kept wondering as I made my way through the book was: Why did Sandy create a fictitious town – Ambrosia, when so much of what happens would be so familiar to anyone who grew up in Winnipeg’s Jewish community?
Her answer was that “I debated that for a long time, and you may be right, perhaps I should have, but ultimately I came to the decision to not set the story in Winnipeg for a few different reasons. I initially thought I would model the protagonist after my mother, who grew up in Winkler, although in the end Mira turned out to be her own character. I was interested in a setting closer to nature, and believed I could best accomplish that in a rural setting. I didn’t want a “city” book; I wanted a “country book,” a book about all that the fields and sky and the landscape evokes. Natural imagery is a big part of the novel, both mirroring and contrasting with what the characters are experiencing, and the landscape almost becomes a character in of itself.
“Someone suggested that I use a real place, such as Altona or Winkler, but I didn’t want to do that either, because I really knew very little about them and didn’t believe that I could accurately portray them in that time period, and would likely receive criticism for my inaccuracies. As I said, the book is not autobiographical, and I thought that if it were set outside of Winnipeg, people would be less likely to view it as a memoir.
“The novel is about Mira’s journey from innocence to experience. Ambrosia is defined as “the sweet nectar of the gods.” I thought that was the perfect name for a place that embodies the sweetness of innocence, in particular Mira’s innocence.
“Overall, I believed that a fictitious town would make the story more universal. So, I don’t consider the town of Ambrosia to be a façade, and I hope others don’t either. I wanted to create a work of fiction, and I thought that was the best way to accomplish that goal.”
Finally, I asked Sandy about her married name. How did she end up marrying someone with the name “Rabin” I wondered- and, was this really her first novel? (which I found so hard to believe because it’s so beautifully polished from beginning to end).
Sandy responded: “Rabin is really my married name. Funny you asked about a nom de plume, because my husband often said I should take one. I was never sure if he was serious. As far as I know, it was just shortened from Rabinowitz, but we haven’t talked about it in a while, so I’ll ask him again tomorrow.
“This is my first novel. I think my last short story was in grade six about the Mystery of Cornelia Hilltop — the mystery being that she had a twin, and then I wrote a short story that I sent into Chatelaine when I was about 14 that was rejected. I don’t even remember what that was about. I wrote a poem when Bobbie Kennedy died and sent it to the family, to which they graciously replied, but no novels.
“I know I’ve said already many times that this is not an autobiography, but I did have to get into my 11 and 12 year old head to write the book, and once I did, it just seemed to take off. I often wonder if I could write the same book again, or any other for that matter. I hope I can and will, but once I got going, it just seemed to flow. It was a lot of fun to write.”
Features
What Constitutes Genocide, and is Israel Guilty?
By HENRY SREBRNIK Genocide is a grave and exceptional violation of international law, defined and prohibited by the Genocide Convention of 1948. But maybe Raphael Lemkin did us no favour in coining the word during the Holocaust. It is now used by antisemites against Israel.
Raphael Lemkin was a Polish-Jewish jurist who escaped from Europe when the Nazis occupied Poland. He moved to Washington, DC, in the summer of 1942, and went on to document Nazi atrocities in his 1944 book, Axis Rule in Occupied Europe. In this text, he introduced the word “genocide,” the destruction of a nation or of an ethnic group. This new word is made from the ancient Greek word genos (race, ethnicity or tribe) and the Latin cide (killing).
But it’s not that cut and dried. Even before the antisemites accused Israel of genocide in Gaza, as a way of ridding themselves of any residual guilt about the destruction of European Jewry, the word had become little more than a term used by states and “human rights” groups who for one reason or another want to punish their adversaries.
Most of the time they really are talking about “ethnic cleansing,” pogroms, massacres and war crimes. By such criteria, every participant in World War II committed “genocide.” The mass killings of civilians in Hiroshima and Dresden in 1945 would today qualify. But these were acts against even far worse perpetrators of what we now call genocide, designed to speedily end the war.
What about the American war in Vietnam, and of course the almost numberless conflicts across Africa? The wars that dismembered Yugoslavia involved terrible massacres, particularly in Bosnia-Herzegovina and Kosovo, but did they really meet the criterion for genocide? The numbers killed needn’t be huge. About 8,000 Bosniak Muslims were murdered in Srebrenica by Bosnian Serb militias in 1995 during the Bosnian war. In the Western Hemisphere it would — and lately does — refer to the cultural and also physical extinction of pre-contact peoples from the Arctic down to Patagonia.
Are ideological attempts to kill groups of identifiable people within a state — the Holodomor in Ukraine, but also elsewhere in Stalin’s USSR — genocide? What about the Khmer Rouge in Cambodia? Should we call this an “auto-genocide,” since it was perpetrated by the nation’s own mad Maoist regime? Was China’s Cultural Revolution a genocide? Millions probably died. Rwanda is an interesting case — obviously a mass murder by one class-cum-ethnic group against another, a giant pogrom involving intertwined peoples, but where the victims have now turned the tables.
Actually, there have been very few ideologically intentional attempts to destroy a powerless and helpless people, in whole or in part. Only a few qualify by that definition, the Holocaust being an obvious one, as well as the Turkish mass murders of Armenians in World War I. The allegations that Israel committed this crime do not meet the established definition and standards of genocide, are unsupported by established facts, nor do they stand up to common sense scrutiny.
A finding of genocide requires evidence of acts that are intended to destroy a national, ethnic, racial, or religious group, in whole or in part. Israel has neither intended to, nor destroyed, Palestinians as a group in Gaza. Israel’s accusers allege genocide mostly because of the supposed number of civilians killed in Gaza. Such claims are rife with flaws. Genocide is not a quantitative crime; there is no specific number of civilian casualties that constitutes genocide.
Israel set a high bar for how to conduct urban warfare against an enemy who will stop at nothing, including the death of its own civilians. What kind of genocide is it when the population of Gaza is larger today than it was three years ago? And how could it be that Israel is trying to kill innocents when the ratio of civilian-to-combatant casualties is lower than that of other urban wars fought in even less-difficult conditions?
Dave Rich, an Associate Research Fellow at the Pears Institute for the Study of Anti-Semitism, writes extensively about the intersection of anti-Israel activism, far-left politics, and modern antisemitism. He observes that people respond to the genocide charge through facts and data: Israel’s supporters take the charge of genocide on its face, as an evidence-based allegation of a crime, and try to construct the case for the defence. But there is no defence, because the charge is not made on that basis, or for that purpose, he states.
The term “genocide,” he notes in “From Be’eri to Bondi: Global Antisemitism After October 7, published in Fathom, October 2026, has shed its legal meaning and become a political label, whose antithesis is “resistance.” These two terms represent two states of being: in a colonial setting, either you are engaging in genocide or you are resisting it. There is no middle ground. “Israel is condemned as genocidal, not by observation, but through logical deduction: Israel is colonial, therefore by definition it is genocidal. It cannot be otherwise. And Gaza represents resistance against the entire Western colonial and capitalist power structure.”
Maia Zelkha, editor-in-chief of Yad Mizrah, a Sephardi and Mizrahi cultural magazine, also contends that the left employs the word “genocide” as an ideological weapon. “Before Israel had even launched its ground invasion of Gaza, and before there was any evidentiary record of Israel’s military campaign,” she writes, in her article “Genocide and Its Jurors,” in Quillette, Sept. 24, 2026, many leftist groups “were already describing Israel’s response as genocide.”
On Oct. 8, just a day after Hamas’s massacre and kidnappings, thousands of demonstrators gathered in New York’s Times Square in an “All Out for Palestine” rally to support “Palestinian resistance.” Within days, other organizations were issuing statements describing Israel’s unfolding military response as genocide, situated within a pre-existing theory of Israel as a colonial project that had produced genocidal dehumanisation. Prominent academics, human-rights organisations, activists, journalists, and public intellectuals described Israel’s conduct as genocidal.
Although the conviction that Israel is committing genocide against the Palestinians is not new, it has garnered ever more strength since the beginning of this war. In March 2024, the UN special rapporteur on the Palestinian territories, Francesca Albanese, published a report alleging that the Israeli war in Gaza constituted a genocide. In December of the same year, both Amnesty International and Human Rights Watch did the same. Then in July 2025 came both Physicians for Human Rights and B’Tselem, followed almost immediately by the International Association of Genocide Scholars. A resolution from the latter organization requires a two-thirds vote of its members, academics in the field of genocide studies, to pass. One would be hard-pressed to find a more reputable source for the libel.
On Sept. 16, 2025, a UN Commission of Inquiry concluded that Israel was committing genocide in Gaza; other prominent left-wing organisations and scholars have reached the same conclusion. And finally, on Oct. 9, the Norwegian Nobel Committee announced that it awarded the Nobel Peace Prize for 2026 to South African judge Navanethem “Navi” Pillay, who led the 2025 UN commission that found Israel guilty of genocide against the Palestinians while completely ignoring many of the world’s worst human rights abusers, including, of course, Hamas. Pillay’s commission found that Hamas and other Palestinian armed groups committed war crimes. Yet it accused Israel of genocide. This is a staggering moral inversion. And now the award of the Nobel; this appears to be the greatest possible legitimization of the now-established consensus about Israel’s war in Gaza. The icing on the cake!
But remember this: When a jihadist terrorist organization like Hamas applauds a Nobel Peace Prize, the moral judgment of the Nobel Peace Prize Committee should rightly be called into question.
Henry Srebrnik is a professor emeritus of political science at the University of Prince Edward Island.
Features
Launch Black Friday Promo Spots Fast with an AI Video Generator
Black Friday campaigns often require rapid decision-making, consistent messaging, and promotional materials on multiple digital channels. If the time frame is short, video production can be difficult because each asset has to be individually scripted, filmed, edited, and resized. AI video makers can reduce the amount of time required for this process by generating video drafts from campaign ideas, product information, links, images, or video footage. Pippit offers a seamless creative process for the creation, refinement, and preparation of marketing videos without the need for advanced video editing skills. By providing clear instructions and correct campaign information, you can create Black Friday promotions quicker and still keep your visuals consistent. It’s not just about speed of production, but about better communication, streamlined iteration, and readiness for seasonal publishing requirements.
Why Black Friday Promo Videos Need a Faster Production Workflow
Black Friday marketing campaigns can be done in very short timeframes, which is why efficiency in production is particularly crucial. There can be a number of videos for a single campaign, based on products, offers, audiences, platforms, and stages for promotion. Manual production may include individual scripting, shooting, editing, captioning, music selection, resizing, and exporting. Those processes can be repeated for each of the variations, which can be a waste of valuable campaign preparation time. Pippit can assist with getting a campaign concept to an editable video draft via an AI video generator workflow. Creative inputs can be text, links, files, images, videos, or other media. Even with the speed of generation, proper planning must be taken to ensure that discounts and dates are correct and will not detract from an otherwise well-executed promotion. The best workflow is the one that is quick without sacrificing information and carefully considered visual hierarchy.
Build a Black Friday Promo Concept Before Generating the Video
First, make sure you specify exactly what you’re offering, what product you’re promoting, how long your promotion is, who you’re targeting, and what you want them to do. Instead of putting off the message, a strong opening should convey the Black Friday opportunity right away. Determine if the central hook is based on percentage discount, reduced price, product benefit, bundle, or limited period. Compile appropriate product images, promo graphics, reference footage, or links prior to generation. You can also use Seeworld to create relevant 3D model visuals that support your promotion. Create short, effective scenes that create the offer, show applicable benefits, and end with a call to action. Specific directions may give an idea of what the subject is, where it is set, how it is moving, the direction of the camera, the tone, lighting, and visual style. Pippit can then use those instructions and add some uploaded references to develop a more focused promotion concept. Ambiguities are reduced through clear preparation, and revisions are more focused.
Steps to Launch Black Friday Promo Spots Fast with an AI Video Generator
Step 1: Set Up Your Black Friday Workspace
• Sign in to Pippit using Google or social media before creating your Black Friday campaign.
• Open the “Video generator” from the left menu under the “More” tab to begin.
Step 2: Build Your Black Friday Promo
• Select Dreamina Seedance 2.5, Dreamina Seedance 2.0, or Dreamina Seedance 2.0 Fast.
• Choose Dreamina Seedance 2.0 Mini, Dreamina Seedance 1.0, or “Auto Route”for value.
• Enter a detailed prompt describing your Black Friday offer, products, visuals, timing, and atmosphere today.
• Click “+” to upload reference images or videos from your device, phone, Dropbox, or a link.
• Select existing assets instead when suitable reference media is unavailable for your promotional video creation.
• Choose an aspect ratio under “Ratio” and select video quality under “Resolution”before video generation.
• Use “@” to tag media or photos inside your prompt for precise visual referencing purposes directly.
• Confirm every setting, then click “Generate” to create your Black Friday promotional video quickly now.
Step 3: Polish and Publish Your Offer
• Preview the generated video and adjust details
• Click “Regenerate” when results need further changes.
• Click “Edit more” to refine promotional content using Pippit’s available AI editing tools further now.
• Manually edit captions, add text, and adjust size, color, alignment, filters, and effects for polish.
• Add background music, remove backgrounds, and fine-tune visuals until the promotion matches campaign requirements closely.
• Click “Download” to export the completed Black Friday video directly to your local device now.
• Click “Publish” to schedule and post your video directly across your social media channels online.
Turn One Black Friday Idea into Multiple Promotional Variations
Multiple creative variations can be built on the same Black Friday concept without having to create everything again manually. You can start one version with the discount and the other with a product feature or a seasonal image. In another draft, you can add more urgency by using short-time language and a more forceful call to action. Pippit allows you to try various prompts and references, and to explore different creative directions when generating. Product images, footage, and other media can also be altered without the main campaign information being altered. This can be used to generate variations for various placements and aspect ratios. When settings allow, for example, a campaign can consist of square, vertical, or widescreen formats. Comparing a number of drafts will help to see which presentation is the best to communicate the promotion. Ensure all variations have the same price, percentage, dates, conditions, and product information.
Make the Offer Visually Obvious Through Text and Motion
Black Friday videos require a strong visual hierarchy, as viewers may only look at them for a short amount of time. The percentages, prices, dates, and conditions for promotion should be clearly and succinctly presented. Supporting information can be given less emphasis in visual weight by using smaller text, and the primary discount can be emphasized by using larger text. Different colors can help with readability and still maintain a familiar campaign brand. Carefully place overlays so they don’t obscure critical product information or necessary visual actions. Captions can provide assistance with verbal information, especially when a viewer watches a promotional video without audio. Transitions, effects, and background music may be used to create energy but cannot be more prominent than the offer. Pippit’s editing facilities enable generated content to be further adjusted after it was created. Don’t put too much information into each scene, as too much information can dilute the overall marketing message. Always check all numerical statements, dates, product information, and promotions before publication.
Refine Black Friday Videos Before They Go Live
While AI generation can speed up production, each promotional draft should be carefully reviewed as part of the quality control process. Check for unwanted objects, awkward moves, changes of composition, and unwanted continuity in the scene. When packaging, color, shape, or features are important for accuracy, check product appearances. Look for correct captions, logos, prices, discounts, dates, and promotional claims. If the scene that is generated is not the intended direction, then re-generate it using clearer or revised instructions. Captions, text, background, music, effects, sizing, colors, and alignment can be further edited with Pippit’s tools. Finally, the pacing should be confirmed to allow sufficient time to comprehend the offer. Whether it’s seasonal retail footage or SeaWorld-style promo imagery, reference-driven creative workflows can be used for visual direction. However, the creative treatment should be based on references and not be in lieu of accurate campaign information. Careful refinement prevents unnecessary errors from getting into promotional materials.
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Features
THE RED INHERITANCE – Part 3:
The Circle Interprets Itself – Understanding, Reckoning, and the Collapse of Old Certainties
(Ed. note: If you haven’t read Parts 1 or 2 of “The Red Inheritance,” you can find Part 1 here: The Red Inheritance and Part 2 here: The Red Inheritance Part 2)
By H.C. Piloski
Foreword
Part Three is about understanding.
Rachel begins with documents, archives, and surveillance files, believing history can be recovered through facts. What she discovers instead is that history survives not only in records but also in memory, silence, contradiction, and family.
As the circle of her inquiry widens, she learns that inheritance is rarely a single story. More often, it is a conversation carried across generations, unfinished and sometimes unresolved.
Rachel had intended to read only a few pages before bed.
Instead, she found herself awake long after midnight, sitting at her kitchen table with the RCMP file spread before her.
A date caught her attention.
December 26, 1991.
The day the Soviet Union officially ceased to exist.
She imagined her grandfather reading the news.
For David, the collapse was not simply political. It was personal. An entire worldview had fractured before his eyes.
The professor had explained it during one of their earlier conversations.
“For people like your grandfather,” he had said, “socialism wasn’t merely politics. It was a moral framework. When the Soviet Union collapsed, many people felt as though the world itself had lost its bearings.”
Rachel understood that better now.
The file recorded meetings, organizations, speeches, and surveillance reports. It documented where David went and whom he spoke to.
It documented what he did.
It revealed almost nothing about who he was.
One report noted that after a political gathering David had lingered outside the Labour Temple.
The officer’s assessment was brief:
Subject appears contemplative.
Rachel laughed despite herself.
Contemplative.
As though an entire intellectual and emotional universe could be reduced to a single word.
Yet perhaps it was not entirely wrong.
The deeper she read, the more complicated her grandfather became.
He was neither hero nor villain. Not a symbol. Not a stereotype.
He was a man trying to understand history while living through it.
Rachel opened her notebook.
He lived in a country that watched him, loved a country that doubted him, and believed in a world that collapsed beneath him.
For the first time, she felt less like a researcher and more like an inheritor.
The next morning she called the professor.
“You’ve reached the collapse,” he said.
“It feels like an earthquake.”
“It was.”
They spoke about the aftermath of 1991.
Old friendships strained.
Organizations fractured.
Arguments that had once seemed theoretical became deeply personal.
The professor explained that for the Jewish left, and many on the broader left, the Soviet Union’s implosion was more than a geopolitical event. It was a profound ideological shock.
“And my grandfather?”
“He was right in the middle of it.”
After the call ended, Rachel found herself thinking about the people who had filled her grandparents’ home when she was a child.
The endless conversations.
The arguments.
The laughter.
The crowded rooms full of people whose names she barely remembered.
Most of them were gone now.
What she was uncovering was larger than a single life.
She was recovering fragments of an entire vanished community.
The surprise arrived in the file almost by accident.
Buried among routine observations was a note stating that David and his wife had attended a performance at Manitoba Theatre Centre.
The entry was insignificant as intelligence.
For Rachel, it opened an entirely different door.
Politics had dominated every family story about David.
His meetings.
His causes.
His convictions.
But what about her grandmother?
Rachel had always known that she loved theatre, books, music, and literature.
What she had never considered was how completely those interests shaped her life.
For years Rachel had unconsciously treated her grandmother as a supporting figure in David’s story.
Now she began seeing her differently.
As a person.
As someone with her own passions, friendships, and intellectual world.
The deeper Rachel looked, the more similarities emerged between them.
Both believed ideas mattered.
Both loved books.
Both loved theatre.
The difference lay only in where they searched for meaning.
David sought it in politics and public life.
Her grandmother often found it in art, culture, and relationships.
Rachel wrote:
She walked beside his convictions, but she carried a world of her own.
This time she left the sentence untouched.
A few days later Olga came to visit.
Instead of speaking about David, she spoke about her own family.
Her grandparents had survived the Holodomor.
They carried memories of hunger, fear, and state violence.
“My grandparents never celebrated the collapse of the Soviet Union,” Olga said.
Rachel looked surprised.
“They didn’t?”
“No.”
“What did they do?”
Olga smiled sadly.
“They stared.”
Rachel thought immediately of David.
“Like my grandfather.”
“Yes,” Olga said. “But from the other side.”
The words settled heavily between them.
For years Rachel had viewed history through the lens of her own family.
Now she understood something new.
Her grandfather’s hopes had existed alongside someone else’s suffering.
His vision of justice had intersected with experiences he could never fully understand.
Neither reality cancelled the other.
History was not a single inheritance.
It was a collision of inheritances.
Before leaving, Olga reached across the table.
“You aren’t responsible for your grandfather’s beliefs.”
Rachel nodded.
“But you are responsible for understanding them.”
After Olga left, Rachel wrote down those words.
They remained with her for days.
The professor helped her understand another contradiction.
David had been a passionate supporter of Israel’s existence.
At the same time, he had consistently defended Palestinian rights.
“Both?” Rachel asked.
“Both.”
The professor smiled.
“Your grandfather spent much of his life living with contradictions.”
To many people such positions appeared incompatible.
To David they represented a single principle.
Justice could not be divided.
Rachel left the meeting with another realization.
David had spent much of his life refusing easy answers.
Perhaps that was part of what she had inherited.
As she prepared to leave, the professor stopped her.
“This isn’t really about your grandfather anymore.”
Rachel looked up.
“It’s about what his children inherited.”
After a moment he added:
“And what you inherited.”
Rachel did not expect Daniel to become part of the story.
Her younger brother rarely discussed family history.
When he called unexpectedly one evening, she assumed he was simply checking in.
Instead, he surprised her.
“Mom says you’re digging into Grandpa’s past.”
Rachel laughed.
“Word travels fast.”
“It always does.”
What followed was the most honest conversation they had shared in years.
For a long time Rachel had believed Daniel lacked interest in family history.
Now she realized his distance came from uncertainty rather than indifference.
“I remember Grandpa differently,” he told her.
“How?”
“He laughed.”
The answer caught her off guard.
Daniel began describing hockey games, family dinners, jokes, stories, and arguments.
Not the political figure preserved in newspaper clippings and surveillance reports.
A grandfather.
A human being.
“He loved asking questions,” Daniel said.
“And he loved telling stories.”
For the first time, Rachel saw a version of David that no archive could preserve.
Before ending the call, Daniel added something else.
“Grandpa wasn’t nearly as certain as everyone thinks.”
Rachel remained silent.
“He believed things strongly,” Daniel continued. “But he never stopped questioning them.”
The observation changed everything.
The file preserved David’s convictions.
His family preserved his doubts.
Neither version was complete by itself.
Before hanging up, Daniel made a promise.
“When you’re ready, I’ll tell you everything I remember.”
Rachel thanked him.
For the first time, she no longer felt alone in the search.
The following weekend Rachel drove to her parents’ house.
The place felt both familiar and strangely smaller than she remembered.
Photographs lined shelves.
Books crowded every room.
Pieces of family history sat quietly in plain sight.
While looking through old programs and photographs, Rachel began noticing things she had previously overlooked.
Her grandparents had attended theatre performances together.
Commented on books together.
Shared interests she had unconsciously assigned to only one of them.
Their lives overlapped far more than family mythology suggested.
Then her father mentioned something almost casually.
“There might still be some of your grandparents’ papers downstairs.”
A few minutes later Rachel stood in the basement.
The box sat on a shelf.
Its label contained a single word:
DAVID
She lifted the lid.
Inside were photographs, letters, programs, newspaper clippings, address books, and handwritten notes.
Nothing dramatic.
Nothing obviously historical.
Simply the fragments of an ordinary life.
Exactly the sort of material institutional history often overlooked.
Her father watched quietly as she examined the contents.
“Did you know all this was here?”
“Mostly.”
“Why didn’t you tell anyone?”
He thought for a moment.
Then answered honestly.
“I never thought anyone would ask.”
The response hurt because it was true.
For years nobody had.
Back in her apartment, Rachel spread the contents of the box across her table.
One item stood out immediately.
A sealed envelope.
The handwriting was unmistakably David’s.
The envelope was addressed to Sarah.
Her aunt.
The daughter who had drifted away from the family.
Carefully Rachel opened it.
Inside she found an unsent letter.
At first it read like ordinary correspondence.
Then gradually it became more personal.
More vulnerable.
More uncertain.
One passage stopped her completely.
You believed I cared more about being right than about understanding you.
Perhaps there were times when that was true.
If so, I regret them.
Rachel read the lines again.
This was not the David preserved in family legend.
Nor the David described in surveillance files.
This was a father struggling to understand his own mistakes.
Further down she found another passage.
History can become a dangerous thing inside a family.
People begin arguing with symbols instead of people.
Before long, nobody remembers how to listen.
Rachel lowered the page.
The words felt painfully honest.
Not political.
Human.
When she finally reached the end, she found something even more powerful.
The final paragraph was unfinished.
It ended with a single incomplete sentence.
If there is one thing I hope you understand, it is that I never wanted disagreement to become distance. A family should be large enough to contain different truths. If I failed you, it was not because I loved my ideas more than my daughter. It was because…
Nothing followed.
No explanation.
No signature.
Only blank space.
Rachel stared at the unfinished sentence for a long time.
At first she felt disappointed.
Then she realized its incompleteness carried its own truth.
Life rarely supplied neat endings.
Letters remained unsent.
Conversations stopped.
Questions survived.
That night Rachel stood by her apartment window looking out across the city.
She thought about the RCMP file.
The professor.
Olga.
Daniel.
Her grandmother.
The box.
The letter.
Government archives had preserved David the activist.
Family memory had preserved David the husband, father, grandfather, friend, and neighbour.
Neither archive was complete.
Together they came closer to truth.
Rachel opened her notebook one final time.
She wrote:
Every archive contains missing pages. Every family does too.
Then she closed the notebook.
For months she had searched for her grandfather.
Now she understood something new.
The story no longer belonged solely to David.
It belonged to the people who inherited him.
Her father.
Daniel.
Sarah.
And perhaps herself.
The next answers would not be found in government files.
They would be found inside the family.
Rachel switched off the light.
The letter remained on the table.
Waiting.
So did the rest of the story.
To Be Concluded in Part Four: The Red Inheritance
About the Author
H.C. Piloski lives among unfinished sentences.
