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How hard is it to talk about Israel? We asked 4 Jewish teens
(JTA) — In addition to juggling school, extracurriculars and trying to fit in, American Jewish teens have the added challenge of trying to foster a relationship with Israel in an increasingly hostile environment. Proposed judicial reforms by Israel’s far-right government and terrorist attacks and reprisals have led to a sense of crisis within Israel and its supporters and critics abroad. Discussions in America about the United States’ continued support for the state are front and center on the political stage, and teens have noticed.
The Jewish Telegraphic Agency gathered four teens from across the country to talk about their relationship with Israel. Their thoughts are uniquely influenced by their experiences as American Jewish teens who are constantly surrounded by those who often challenge their support and connection to a country where many have family or friends. They are also hesitant to voice their views about Israel due to fear of backlash from critics of Zionism or being told that they are not pro-Israel enough by its fiercest supporters. An edited transcription of their discussion is below.
JTA: How would you describe your relationship with Israel?
Gayah Hampel, 15, Houston: I have a lot of family in Israel, and I haven’t been there since I was 8 years old, but I really, really want to go again. The trip was a very important part of my life, even though I don’t remember much from it. Israel’s history is very important to me, and I really want to go back to take in all the religious stuff there and all the history, because that really fascinates me.
N.Z.,15, Los Angeles (N.Z. asked that their full name not be used because they do not share that they are Jewish and are concerned about antisemitic attacks): I have some family in Israel, but I only visited there once before COVID started. I’m not totally connected to it, because I don’t really talk to my Israeli cousins a lot since they live so far away and the time zones are far. I don’t really have a huge connection to it.
Avi Wolf, 14, Cleveland: I go to a school that’s based on Zionism, and we learn a lot about Israel and Israeli history in our school. We have a ton of teachers who are from Israel, and I visit every Passover along with keeping in touch with my Israeli friends a lot, so I have a very strong connection to Israel.
Emmie Wolf-Dublin, 15, Nashville: I write a lot about Israel for my local paper. I’ve never been, but I have a lot of family there. It’s really important to have a connection to that land, and I feel like it’s definitely important to me. One thing that I’ve thought a lot about, is the whole idea: Would you go fight for your country, for Israel, if there was some war to happen? I think I would.
JTA: If you had to describe your biggest concern about Israel in one or two words, what would it be?
Wolf: Probably safety.
Hampel: The growing terrorist attacks.
N.Z.: Safety and reputation.
Wolf-Dublin: Reputation, publicity.
JTA: What do you mean when you say reputation?
Wolf-Dublin: My personal belief is that it’s not so much about Israel’s actions, but the way that Hamas and Palestine and the Palestinian Authority present them to the world. We would have a lot fewer issues on our hands if we were more careful about that and [would have] a lot more allies on our side if we made different choices in that sector.
N.Z.: Jewish people are already hated enough, especially in America, just for believing in Judaism. Having the addition of making it seem like we’re stealing this land away from Palestinians, people just find more and more ways to be antisemitic towards us and be like, “Oh, well, we have a reason.” So, the more bad things happen and the more things that get blamed on Israel, the worse antisemitic attacks will become.
JTA: Avi and Gayah, you both talked about safety. Is that safety from terrorism within the country or safety from foreign countries? Or both?
Hampel: I would say both, but mainly, what’s happening inside the country because a lot of people living in Israel are also doing the terrorist attacks and physically attacking army personnel and citizens. So [I’m mainly worried about attacks from the] inside because it’s destroying us from inside, which is much scarier than from outside.
Wolf: It’s mainly that there’s a lot of terror attacks. There are a lot of other countries, like Iran, Syria and Lebanon, who surround Israel. They’re very big enemies with Israel, and they have a lot of power, so it’s always scary for the people inside but also [Israel is] the only Jewish state in the world. It’s the one place that all Jews can go and know they’re safe. If Jews don’t have a homeland anymore, it’d be a big issue.
JTA: What is your opinion on equating anti-Zionism with antisemitism? If someone is anti-Zionist, does that necessarily make them antisemitic?
Wolf: In the past, anti-Zionism and antisemitism were very different things before the creation of Israel, but now, in our modern times, there are Jews who are very anti-Zionist and don’t believe Jews should have Israel. If you’re not a Jew, and you’re just a person who’s anti-the State of Israel, which is the only state of the Jews, you can’t antagonize Israel or be anti-Zionist without being antisemitic, even if it’s indirect.
Wolf-Dublin: I agree, and I would honestly say that denying Israel’s right to exist and denying the Jewish connection, I think Jewish connection to Israel even more so, but Israel’s right to exist too. I feel like they’re both outright antisemitism.
JTA: Have you ever experienced anti-Zionism or antisemitism against you?
N.Z.: I haven’t personally experienced antisemitism because I don’t share that I’m Jewish at my [public] school. I do see a lot of Israel-Palestine stuff online, and people are like, “get the Jews out, give it to Palestine.” We had a basketball game at this Jewish school that some of my old classmates went to a week or two ago, and they played against a non-Jewish school and they were holding up photos of the Palestine flag and swastikas and screaming Kanye West at some of the kids. It was really bad. I don’t know all the details because I wasn’t there, but I heard it was bad.
Wolf-Dublin: I live in Nashville, and Nashville does not have a big Jewish population. It’s in the south, there’s a lot of anti-Israel stuff, especially at school, but there’s also been Holocaust denial. It’s really everywhere, and I’m also really linked in the Jewish community, so I feel like it’s part of that. I had a teacher who had family in Palestine, and she got into this entire fight with me about it. She left earlier on in the year, so that was a win. I don’t understand how you can do that and still call yourself a professional. So I stopped paying attention in that class because why should I pay respect to someone who can’t respect my heritage?
Hampel: I haven’t personally directly towards me, but in seventh grade, a few years ago, when there were rockets firing every day from Hamas into Israel, like non-stop, there were Jews in my grade who were saying, “Israel is in the wrong, they need to stop attacking,” or “they need to stop attacking the innocent Palestinians.” It wasn’t directed towards me, but I still felt like they were, in a way [being anti-Zionist]. It was indirectly affecting me. I do know of Jews who have experienced antisemitism before.
JTA: How comfortable do you feel sharing your attitudes about Israel when around Jews?
Wolf: I feel extremely comfortable sharing all my opinions about Israel, regardless if it is a Jew or not. In Cleveland, most Jews believe in Israel and think the Jews should have a state. I have very strong attitudes towards Israel, and I don’t mind sharing my attitude with other Jews, even if they don’t believe in Israel or think what Israel is doing is wrong because I believe in it. There’s real history, and you can look in the Tanakh (the Hebrew Bible), and you can see the real claims to Israel and everything. That’s why I’m very comfortable sharing with other Jews.
Hampel: I’m extremely comfortable sharing my opinions about Israel with other Jews and also non-Jews as well because I think it’s important. I’ve noticed that there are so many people who don’t know what’s actually going on [in Israel], and the story behind it. It’s important to me that I share that history, and I share my side of [what’s happening in Israel], especially having people in Israel who are very close to me. I’m very comfortable sharing my views on Israel, for that reason. Also it’s part of my personality so even if I don’t mention it, in our friendship, you’ll most likely hear me saying something about Israel.
Wolf-Dublin: I’m sort of both. In terms of Jewishness, I’m always open to talking about that. In terms of talking about Israel with my Jewish friends, I might bring it up, but I’m not always super-wanting to. I don’t know that I generally do pose [questions]. I’m sure I’ve done it before, but with non-Jews, if somebody brought it up to me, I would not be shying away from the conversation. However, I don’t know that I would personally bring it up myself.
N.Z.: I don’t love sharing my opinion of Israel because I’m afraid I might say something wrong, and then people will come after me for it. Sometimes, when I’m not really confident in what I’m saying, I don’t like sharing my opinion because I’m afraid people will try to shame me for it, especially on something so touchy as a subject like this.
JTA: N.Z., you feel that way even around Jews?
N.Z.: Even around Jews, especially. I feel like talking about this kind of stuff would be even more awkward because if I don’t share the same views as them, I feel like they’d be like, “Oh, well, are you trying to say you’re antisemitic or something?”
JTA: How comfortable do you feel sharing your attitudes about Israel when around non-Jews?
Hampel: I’m comfortable sharing my views about Israel with non-Jews. I personally don’t want to bring it up myself, like Emmie said because if they do disagree with me, I don’t like starting arguments. It’s not something that I seek to do, and so if it becomes an argument, and I started it, that doesn’t sit with me right. However, if it comes up, I will definitely, definitely not back down, and I will defend my opinion.
Wolf: I also feel very comfortable sharing with non-Jews, but as opposed to what Gayah said, I feel comfortable bringing it up. I don’t mind if someone wants to argue with me about Israel or its attributes. I would obviously want to make sure to show the proper facts, but I feel very comfortable and confident with non-Jews because it’s the Jewish homeland, and I want to fight for what I believe in.
N.Z.: I guess if I’m really, really being pressured to share my opinion, I would, but it’s definitely not something I’d bring up because I don’t really like getting into fights about such touchy subjects.
JTA: Some of you said that you don’t want to express your attitudes about Israel, because you’re worried about starting fights. Has that happened to you?
Wolf: I’ve definitely gotten into arguments, but it has been with Jewish people. It was very interesting because they were talking about stuff, but I could tell it was from the news, but the media was twisting it. It’s like, “Israel attacks the Gaza Strip and fired a missile at an apartment building.” Yeah, it’s true, but they were just doing it after Hamas had killed a bunch of their civilians.
Hampel: That has happened before. It started not as a conversation about Israel, but it morphed into that, and it was very disappointing to me because it was such a twisted version of Israel that I definitely had not seen before. I definitely don’t believe it at all, any bit of it, and it was also with a Jew.
JTA: To change topics slightly, what have you heard about Israel’s new government?
Hampel: To be completely honest, I do not follow Israeli politics. It’s not that I don’t want to, but I just don’t. It’s more important to me to know about the events that happen, the dangers that happen, I want to know of that, or the good things that happen too, but the politics, I don’t keep up with that at all.
Wolf: I’m pretty involved in the politics and everything. In our Hebrew class, we had a whole week, just learning about the Israeli government, how it works, and my teacher presented to us all the political parties during the election. We learn about it, some good, some bad, and I know there’s a lot going on in the media. It’s kind of hard to get the correct sources since I’m not living in Israel.
N.Z.: I really don’t keep up with politics in general, but I haven’t heard anything about the new Israeli government at all.
Wolf-Dublin: I’m not very happy about it. I’m pretty into politics in general, but I definitely don’t agree with 90% of the things they’re doing. There’s a bill on drag queens in Tennessee right now that’s probably about to get passed that will outlaw anybody performing in drag. That’s the kind of thing that’s alarmingly similar [in Israel, whose new government includes opponents of LGBTQ rights], and I can see that happening in Israel, and that’s not something I want to see.
JTA: Emmie, you’re seeing trends in Tennessee that are similar to what the new Israeli government is proposing?
Wolf-Dublin: Everybody can have their own opinion, but I have a lot of issues with the current government, and I have a lot more issues with what they’re doing with the judicial system.
JTA: Where do you get your info about the Israeli government?
Wolf-Dublin: Either from my dad or just reading.
JTA: Among the political issues that you think are most important. Where would you rank Israel? This can be compared to hot-button issues, like reproductive rights, the economy, immigration, climate change, LGBTQ rights and concerns about democracy. Where on that list, would you rank Israel?
Hampel: I would say for me that it’s pretty high. I wouldn’t say it’s the highest, but it’s pretty high for me, because even if I wasn’t Jewish, Israel produces a lot of things that everyone uses and has so many inventions that we all use. It’s important to keep that safe, and it’s still a democracy. That’s very important in today’s society. It’s not at the top of my list, but it’s pretty high up.
N.Z.: I’m not really a political person, so it’s not really the top thing on my mind, but it’s definitely an issue that I read up about every now and then.
Wolf-Dublin: I don’t know that I have a clear ranking. I don’t think I could clearly rank it, but I would say it’s important, but its politics are only as important to me as a citizen of the world and not so much. Its existence is important to me.
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The post How hard is it to talk about Israel? We asked 4 Jewish teens appeared first on Jewish Telegraphic Agency.
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This year’s Hanukkah books serve up golems, holiday magic and dinosaurs
(JTA) — From a mischievous clay golem to a ring-tailed lemur who refuses to taste a latke, this year’s crop of Hanukkah books offers something to delight young readers of all ages.
The new titles range from lighthearted tales of family celebrations to the poignant, timely story of the Jews of Mariupol, Ukraine and the miraculous survival of the city’s menorah. Families across the diverse Jewish spectrum will find something to enjoy.
“Applesauce on Top”
Lina Schwarz; illustrated by Yuko Jones
PJ Library; ages 6 months–2
In this sweet rhyming board book, a little boy and his grandmother cook latkes and applesauce, counting apples and potatoes as they get ready to celebrate Hanukkah with their family. This new title from PJ Library will be distributed to 1-year-olds.
“I Will NOT Eat Latkes!”
Martha Seif Simpson; illustrated by Lisa Hunt
Apples & Honey Press; ages 4–6
In this lighthearted story, two animal pals celebrate Hanukkah together. Nosh, a koala, tries to persuade Potchky, a ring-tailed lemur, to taste a fried latke. Potchky, in a nod to Dr. Seuss’s “Green Eggs and Ham,” refuses, declaring that he only likes potato chips. As the story unfolds, kids hear the story of Hanukkah and the brave Maccabees. Finally, Potchky finds his courage and takes a bite — and loves the latkes.

“Charley and Seymour’s Hanukkah Miracle”
Melody Howard Ritt; illustrated by Nia Gould
Kar-Ben Publishing; ages 4–8
In this fun-filled Hanukkah tale, best friends Charley Chipmunk and Seymour Squirrel love their tradition of celebrating Hanukkah together. Seymour fries the latkes and asks Charley to bring the menorah and candles. But uh-oh: Charley remembers the menorah but forgets the candles. His backpack overflows with all kinds of things that begin with the letter “c,” even cantaloupe. But no candles. Seymour comes to the rescue, using the oil from frying latkes to kindle the menorah — just like in the Hanukkah story. This delightful book is now available in paperback through PJ Library.
“Hanukkah Night at the Construction Site”
Sherri Mandell; illustrated by Viviana Garofoli
Apples & Honey Press; ages 2–3
Toddlers who love trucks will be gleeful when the Hanukkah truck rolls into town in this latest addition to the popular Construction Site series. The entourage includes a large tractor carrying a large clay menorah, a mixer and excavator that serve latkes, chocolate coins, fried jelly doughnuts and gifts, and even a band. The back pages list all the types of trucks.
“Hear Me Roar! I’m a HANUKKAHsaur”
Naomi Gruer; illustrated by Mel Zohar
Kalaniot Books; ages 4–7
Miles is a young dinosaur enthusiast. On the first night of Hanukkah, his family doesn’t have the party Miles had hoped for, but he’s excited to put on his bright green dinosaur costume and roar as loudly as he can. Each night, Miles the dinosaur tries to help celebrate Hanukkah. When things go wrong and he makes a mess in the kitchen or drops things, his family encourages him to try again. On the last night, to his delight, his family throws a big Hanukkah party, with latkes, storytelling and sufganiyot, and all his friends. Zohar’s illustrations portray a diverse, multicultural celebration, including a child in a wheelchair.

“Harriet Hubbard and the Sold Out Hanukkah”
Bonnie Grubman; illustrated by Noa Kelner
Kar-Ben Publishing; ages 2–8
In this zany rhyming adventure, feisty Harriet sets out to her local market to buy all the fixings for a Hanukkah party. But all the shelves are bare — no potatoes for latkes, no chocolate gelt and no sufganiyot. She goes home disappointed but eager to set her table with some dates and raisins. To her surprise, her diverse group of friends arrives bearing everything needed for a festive Hanukkah party, including latkes and sweets. They sing and dance under the glow of the Hanukkah menorah.
“Mrs. Claus’s Noodle Kugel”
Janie Emaus; illustrated by Bryan Langdo
Sky Pony Publishing; ages 3–8
Interfaith families will welcome this addition to their family’s library. Two friends, Anna and Michael, get a letter from Mrs. Claus saying that Santa loved their latkes last Hanukkah and asking them to send the recipe. But the two sets of grandfathers have a different idea, each urging their grandkids to cook the other grandfather’s recipe — one for noodle kugel and one for Italian fettuccine noodles. The magical Mrs. Claus arrives on the scene, creating mayhem in the kitchen, with noodles flying out of the pot and Yiddish expressions sprinkled throughout. A team of elves gets things in order, and the sweet noodle kugel is a success. Kids will laugh out loud.
“Golem, Golem, Golem: Or How Hanukkah Was Saved”
Richard Ho; illustrated by Carmel Ben Ami
Roaring Brook Press; ages 3–6
A young boy turns his clay dreidel into a clay golem, the ancient Jewish mythical figure who acts as the Jews’protector when it isn’t getting into trouble. This boy’s golem causes more good-natured mischief, making a mess and eating all the Hanukkah treats. But trouble strikes when the golem accidentally breaks the family’s beautiful menorah. In a magical turn of events, the golem finds a way to make things right — and disappears. The family celebrates under the glow of their menorah. Lively illustrations depict a multicultural family.

“The Miracle Menorah of Mariupol”
Nancy Churnin; illustrated by Marissa Moss
Creston Books LLC; ages 7–11
In this true, poignant story set in modern-day Ukraine, we learn that for years the Jews of Mariupol gathered outdoors around the synagogue’s glistening golden menorah to retell the story of Hanukkah and the miracle of the oil. In the spring of 2022, to everyone’s horror, the beloved tradition came to an end with the Russian invasion. Andrei, a brave young boy, discovered that while the synagogue was destroyed in the bombing, the menorah had miraculously survived. Andrei cleaned the soot off the menorah and contacted the rabbi, who was in Israel for medical treatment. With the rabbi’s encouragement, Andrei gathered the city’s Jews who had not fled. Together, they lit the menorah, sang the blessings and found a deeper meaning in the Hanukkah miracle. At the book’s end, Rabbi Mendel Cohen recalls the tragic events and expresses gratitude for the young boy’s courage.
“Sharing the Light: A Hanukkah Story”
Jodie Sadowsky; photography by Alejandra Martinez
Lovery, Inc. ages 1 and up
Wren and her younger brother Rory discover ways to celebrate Hanukkah together, despite some light-hearted sibling rivalry. They cook a family recipe for latkes and enjoy a festive holiday.
This article originally appeared on JTA.org.
The post This year’s Hanukkah books serve up golems, holiday magic and dinosaurs appeared first on The Forward.
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Conservative Jewish groups hail Stephen Miller’s appointment to White House chief of staff
(JTA) — Right-leaning pro-Israel groups hailed President Donald Trump’s appointment of Stephen Miller as the next White House chief of staff, welcoming the Jewish aide’s appointment as a safeguard against antisemitism in an era marked by an increase in attacks on Jews and Israel. Liberal Jewish groups expressed alarm, saying his hardline politics endangered the community.
In a letter congratulating Miller, groups including the Combat Antisemitism Movement, the Louis D. Brandeis Center for Human Rights Under Law, the Zionist Organization of America expressed an interest in working with Miller to “hold institutions accountable when they fail to protect Jewish Americans from discrimination and harassment.”
The writers, who also included the American Association of Jewish Lawyers and Jurists, the Coalition for Jewish Values and the Israeli-American Civic Action Network, described Miller’s appointment as “a meaningful reflection of the longstanding contributions of Jewish Americans to public service.”
Just days after the Republican Party incurred massive losses in the midterm elections, Trump announced that he was replacing former chief of staff Susie Wiles with Miller, who had previously served as her deputy. In a Truth Social post, he described Miller as one of his “most trusted advisors.”
The chief of staff holds one of the most powerful White House positions, acting as a gatekeeper to the president and helping to shape his daily agenda.
Liberal Jewish voices warned that Trump’s promotion of Stephen Miller to the role of White House chief of staff could make Jewish communities more vulnerable.
“We expect this appointment to only reinforce some of the most dangerous ways the administration has normalized antisemitism and broader extremism,” Amy Spitalnick, CEO of the Jewish Council for Public Affairs, told the Jewish Telegraphic Agency, noting Miller’s embrace of anti-immigrant rhetoric popular on the far right.
Spitalnick said there is a throughline between the hard-line immigration policies Miller has shaped as a longtime confidant to Trump and the flourishing of antisemitism in recent years.
“At the core of the anti-immigrant agenda Miller has spearheaded are deeply antisemitic conspiracy theories about ‘replacement’ and ‘invasion’ that have already fueled a cycle of deadly violence targeting Jews and others,” she said.
The dueling sentiments from across the Jewish political spectrum were a signal of how divided the community has become during the second Trump term over the best means of combating antisemitism: Through aggressive policing of elite institutions, which Trump favors, or through opposition to what liberal groups say is the president’s systematic corrosion of civil rights protections.
The groups on the right that welcomed Miller’s appointment have generally been pleased by the steps Trump has taken to counter antisemitism on the left. In January 2025, Trump issued an executive order requiring new measures for combatting antisemitism. The Justice Department then launched a multi-agency Task Force to Combat Anti-Semitism. This past May, the department announced the formation of an Advisory Committee on Anti-Semitism, while emphasizing a “commitment to protecting Americans from unlawful discrimination and antisemitic threats.” Much of the focus has been on allegations of antisemitic harassment on university campuses.
While it’s unclear what Miller will do on these specific issues, his supporters see his key role as likely to strengthen such efforts.
Miller has longstanding links to Trump, including on a personal level. Miller’s wedding officiant at the Trump D.C. hotel was Rabbi Aryeh Lightstone, who was involved with the administration’s Abraham Accords to establish peaceful relations between Israel and several Arab neighbors.
But Miller’s critics have pointed out that he, along with Trump and other top Republicans have embraced troubling conspiracy theories that can be linked to Jews. Namely, that Democrats want to flood America with immigrants who are likely to vote against Republicans. At Trump’s October 2024 campaign rally at Madison Square Garden, Miller declared, “America is for Americans and Americans only.”
A more extreme version of the conspiracy theory, which blames Jews for organizing an “invasion” of people of color to replace whites, fueled a number of deadly attacks over the past decade, including the massacre at the Tree of Life synagogue in Pittsburgh in 2018.
The White House press office, which fields media communications for the chief of staff, did not respond to requests for comment.
Spitalnick also slammed the current administration for failing to “protect the civil rights of Jewish – and all – people,” by rolling back programs aimed at countering hate, including at the Office for Civil Rights in the Department of Education and extremism prevention programs at the Department of Homeland Security.
Spitalnick also referred to a 2019 letter sent by Jewish Democratic members of Congress urging Trump to dismiss Miller, who was his senior adviser at the time. The lawmakers argued that his “support for white nationalist and virulently anti-immigrant tropes is wholly unacceptable and disqualifying for a government employee.”
Regarding the current appointment, Spitalnick warned that Miller’s role could “make Jewish and so many other vulnerable communities less safe, instead of advancing the civil rights and pro-democracy policies we know are inherent to our security.”
“As the president and vice president are now seemingly pinning the U.S. election results on Israel, we should be concerned about further scapegoating of the Jewish and Israeli American communities,” she added.
The liberal pro-Israel lobby J Street, meanwhile, posted a Haaretz analysis that likened Miller to Itamar Ben-Gvir, a far-right minister in Prime Minister Benjamin Netanyahu’s coalition known for his extreme nationalistic rhetoric.
“Stephen Miller and Itamar Ben-Gvir both owe their prominence and access to power to their enablers – Trump and Netanyahu – and both traffic in racism and nativism to attempt to build power and incite fear,” the J Street post stated.
Robert Reich, U.S. secretary of labor in the Clinton administration, wrote in a Facebook post that Miller’s appointment was “not a positive development for anyone interested in mending our government or healing our nation.” Reich, who is Jewish and also served in the Ford and Carter administrations, expressed concern that Miller would have outsized influence on the president’s decisions.
“Miller is bigoted, xenophobic, and vicious — the architect and chief advocate of Trump’s loathsome immigration policy,” Reich stated, accusing him of conducting a “brutal Kristallnacht against undocumented immigrants.” Kristallnacht refers to the wave of deadly anti-Jewish violence in parts of Nazi-occupied Europe in 1938.
Katie Miller, who is also Jewish and married to Stephen Miller, defended her husband this weekend, after Michigan Democratic Sen.-elect Abdul El-Sayed called him a “broken man” on ABC’s “This Week with George Stephanopoulos.”
“Stephen has contributed far more to America at 41 than Abdul El-Sayed will in a lifetime,” she wrote on X, alongside a photo of Miller running around with their children.
This article originally appeared on JTA.org.
The post Conservative Jewish groups hail Stephen Miller’s appointment to White House chief of staff appeared first on The Forward.
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This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel?
David Schwimmer, who played Ross on Friends, is tapping into some late ’90s and early 2000s nostalgia as the star in an ad this week marketing his “dream sweater” for Quince, a clothing and home goods store.
In the ad, Schwimmer, who is Jewish, sketches the perfect red sweater in a notebook while he sits in Central Park and then begins to see it on everyone: a man riding an electric scooter, an angry taxi driver who almost runs into him, a beautiful woman riding in the back of the taxi, even a dog.
The gag is a reference to the Friends episode “The One with the Red Sweater,” where Ross’ on-again-off-again girlfriend Rachel is pregnant and has not told the father, whose identity is a mystery to the group; Joey, Monica and Phoebe know that the father left a red sweater at the apartment, so when Ross stops by and is relieved to find his sweater, they figure out he’s the dad-to-be.
“I’ve been looking for this for like a month,” he says, just after making a reference to the Yiddish-named snack, Mashuga Nuts.
The episode and the ad are apolitical. So why then are some people planning to cancel their Quince orders and boycott the company?
Schwimmer, many of the commenters on the ad are saying, is a Zionist.
“I don’t approve of you featuring a Zio in your ad,” one Instagram user commented. “Please do better.”
Schwimmer on Israel, antisemitism
Schwimmer has been outspoken about antisemitism since long before the Oct. 7 Hamas attacks on Israel and the ensuing war in Gaza. Over the course of his career, he’s spoken at multiple Anti-Defamation League events and called for other people to stand against hate, routinely saying, “Silence is complicity.”
The actor appears to have never explicitly identified as a Zionist, and his statements have focused more on galvanizing support for Jews and Israelis — rather than on the Jewish state. But this is of little importance to his critics.

His relationship with the ADL, a staunchly pro-Israel organization, is damning enough for some. Schwimmer also starred in an Israeli commercial for Meitav, an investment management company. The move puts him at odds with the growing Boycott, Divestment and Sanctions campaign, which stands against any financial relationship with Israel or Israeli companies.
After Oct. 7, Schwimmer put out a statement calling the Hamas attack an “atrocity” and a “genocide,” adding that any attempt to justify what happened is “indefensible and antisemitic.” In the same statement, he also touched on Palestinian suffering:
“One can condemn Hamas and still object to the Israeli government’s policies regarding the occupation (as many Israelis do), still believe in the Palestinian people’s right to self-determination, and still mourn the loss of Palestinian civilians and the current destruction of their homes, schools, hospitals and places of worship.”
He’s also been vocal about sexual violence that occurred on Oct. 7, sharing the controversial New York Times piece headlined “Screams Without Words,” that investigated allegations of sexual assault committed by Hamas during the attack. Critics of the piece have questioned the validity of the reporting and argued that one of its reporters is biased toward Israel. The Times has stood by the piece.
Additionally, Schwimmer has criticized universities’ responses to pro-Palestinian protests on campuses that he said have veered into antisemitism.
Schwimmer spoke at a 2025 ADL summit about the backlash he’s gotten for his advocacy, noting that while he’s been “attacked” and “abandoned,” he’s found deep meaning in speaking out and has no plans to stop. He concluded his speech calling on fellow celebrities to do the same.
“You don’t have to say anything political,” Schwimmer said. “No one is asking you to solve the conflict in the Middle East. Just say that you stand with your Jewish friends, colleagues and neighbors against hatred and discrimination.”
The controversy isn’t bothering Quince.
“We’ve seen more than 8 million views across our social channels in the first 48 hours, alongside international press coverage and recognition from the marketing community for the creative,” said Dakota Isaacs, head of brand strategy and narrative, in an email to the Forward. “It’s been especially rewarding to see fans connect with the humor and nostalgia while discovering Quince.”
The post This David Schwimmer sweater ad is playing on ‘Friends’ nostalgia. So why are commenters talking about Israel? appeared first on The Forward.

