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How a Kentucky lawmaker’s friendship with a Jewish woman helped inspire her viral speech decrying anti-trans legislation
(JTA) — Pamela Stevenson, a Democratic state representative in Kentucky, was chatting recently with her friend Zahava Kurland about one of Kurland’s duties at her Orthodox synagogue: preparing the dead for burial.
“She was trying to explain to me certain things that had to be done,” Stevenson, who is also a Black Baptist minister, told the Jewish Telegraphic Agency last week. The seemingly esoteric topic was one of many the two women have discussed over more than a decade of weekly Friday-morning conversations — which cover anything from politics and friendship to faith and being one’s true self.
Stevenson said her conversations with Kurland have made her attuned to Jewish sensibilities. “She’s always listening for and giving me information” about Judaism and Jewish experiences, said Stevenson, who was first elected to the Kentucky legislature in 2020.
So Kurland was not surprised when, in a viral speech on Wednesday decrying her fellow lawmakers for signing off on a law that bans gender-affirming care for trans youth, Stevenson also centered antisemitism.
“First, you hated Black people,” Stevenson said, addressing the Republican lawmakers who voted for the legislation. “Then, you hated Jews. Now, you’re hating everybody. So the question is, when the only people left are you, will you hate yourself?”
Kurland said her friend is a listener and naturally empathetic, so she would be sensitive to how hatreds intersect.
“She’s truly well balanced,” said Kurland. “She truly cares about people.”
Stevenson says she looks forward to her Friday morning talks with Kurland. She said the conversations have helped give her a more expansive perspective on life, which drives her to fight bigotry.
“I really believe that I will never know as much as she knows,” Stevenson said. “But I can develop an appreciation for what it’s like and not use my view of the world as the only view of the world.”
What prompted Stevenson’s floor speech was the overwhelmingly Republican legislature’s override of Democratic Gov. Andy Beshear’s veto of a law that bans a range of medical treatments and practices for trans youth. It outlaws doctors from providing gender-affirming treatment to youth; requires them to cease care if it has already begun; bans conversations in schools about gender identity or sexual orientation; bans school districts from allowing transgender students to use the bathroom aligned with their gender identity; and allows teachers to refuse to use a child’s preferred pronouns.
The bill was introduced weeks after state Sen. Karen Berg’s trans son, Henry Berg-Brousseau, died by suicide. Berg, who is Jewish, said that referring to the anti-trans bill as a parents’ rights bill is an “absolutely despicable affront to me personally,” according to The Washington Post. Stevenson, who has appeared alongside Berg at rallies, called her “phenomenal” and said, “This is infinitely more personal for her.”
Stevenson said that she mentioned anti-Jewish hatred in her speech because she believes hatreds are mutually reinforcing, and she connects the anti-trans sentiment she sees with rising racism and antisemitism.
“If you have a model where you have to hate somebody to win, then you always have to have somebody to hate,” she said. “People say it was out of nowhere, but it’s really out of somewhere. We’ve gone through the cycles of the Native Americans, the Black folks have been hated for a long time, the disabled. Everybody is always on the bottom of that model. And in just recent years, it was the Muslims, then it was the immigrants, and then it was back around the Blacks again. And so because of this overflow of hate, there’s been an uptick in antisemitic actions.”
Stevenson said her mission is to make people cognizant of the roots of hatred. “People want to say that all the attacks against the Jewish temples and the Jewish people in recent times came out of nowhere,” she said, referring to reports of a spike in antisemitic attacks. “No, it did not. We just have chosen not to pay attention to what’s been said.”
Kurland, who is a member of Congregation Beth Jacob in Atlanta, and Stevenson, a retired Air Force Colonel and an attorney who is running to be Kentucky’s attorney general, met in 2006 when Stevenson was serving in the Air Force and Kurland was working as an accountant in Atlanta. They attended a three-day course with Landmark, the personal development program that presses participants to face uncomfortable truths about themselves.
“When we were closer-in logistically she came over very often for Shabbos meals,” Kurland said. “I often invite people for Shabbos meals and the holidays and I love explaining, you know, how Judaism gave more to the world than anything, anybody, any person. Torah, Judaism has given the world its whole structure for society.”
The Air Force started moving Stevenson around. “That’s when we started talking on the phone all the time, because we couldn’t get together,” Kurland said.
Stevenson is “a committed listener, someone who’s going to hear you and call you out on your stuff,” Kurland said. “It’s not a friendship where you massage each other’s egos. It’s a friendship where you hold each other to account for who you say you are.”
They each speak with outrage at the lawmakers who, they feel, would breach the relationship between a parent and a child.
“As a mother, how dare you interfere with one of the most intimate relationships?” Stevenson said two weeks ago during debate on the bill, addressing Rep. Jennifer Decker, a Republican who was its lead sponsor. “We have no right to interfere in the parental rights.”
Kurland agrees. “These are all decisions to be made between a child and his parents or her parents and their doctor,” she said. “It has no place for the government to have anything to do with anything.”
And both Kurland and Stevenson say religion is a key part of their identities.
“Judaism is the center part of my life,” said Kurland. “It’s what I am, it’s who I am, it’s what I’m about. And as a Jew, you cannot sit by and let another one of God’s human beings [be excluded]. I mean, when we honor other people, we are doing God’s work. We are honoring God. When we cut people out, then we’re not “
Stevenson likewise calls herself “a woman of faith.”
“I believe what is required, in almost every faith that I know of, is to love one another and take care of the people around us,” she said.
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The post How a Kentucky lawmaker’s friendship with a Jewish woman helped inspire her viral speech decrying anti-trans legislation appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
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How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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