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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Artists are boycotting a show about Israel. The run’s already sold out
In the third act of Jonathan Spector’s Birthright, the character Izzy delivers the closest thing the play has to a thesis.
“I can go up on the bimah at my parents’ shul and I can say I am married to a woman, I can say I don’t keep kosher, I can say I don’t believe in God,” the character, a former J Street employee played by Molly Bernard, says. “The one thing that would get me kicked off the bimah, kicked out of the shul, kicked out of my family is if I say I am an anti-Zionist.”
There is an unspoken flipside to this equation: Just as Jewish communal life has instituted litmus tests, the pro-Palestine movement also has its dogma.
Jewish organizations once accepted all comers — gay, bacon-eating, atheist — Spector told me in an interview the day the show, tracking six members of a Birthright group over 18 years, opened at MCC Theatre. Recently, though, when it comes to the Jewish state, “there’s been a similar kind of shift away from tolerance from people on both sides of that divide.”
As if one needed more proof of Spector’s assertion, the group Theater Workers for a Ceasefire announced on Tuesday a call to boycott the production for “normalization,” even though the show is, at press time, sold out.
In an open letter, the organization outlines its concerns. “Normalization includes any plays, festivals, and other kinds of cultural activities that are based on the false premise of symmetry between oppressors and oppressed or which assume colonizers and colonized are equally responsible for the ‘Israel/Palestine conflict.’”
Birthright, they argue, meets this definition in its third act, when Izzy and Chaya (Zoë Winters), a former Obama staffer, debate the Gaza War in the aftermath of Oct. 7. “Chaya and Izzy perpetuate the fallacy that genocide has two equally legitimate sides,” the Theater Workers wrote. “The play does not challenge Chaya’s beliefs — it privileges them.”
But does it? We learn Chaya resigns from her job at the domestic nonprofit she founded over a pressure campaign by her staffers, who share an offensive text she sent via Instagram. The text: “Maybe they should spend a week in Gaza, and then come back and tell us if the rapes are real or not.”
In an Instagram carousel, Artists For Ceasefire describes this as “a text accusing Palestinians of being rapists.” This is a distortion, but reveals a familiar taboo in certain pro-Palestinian activism: the acknowledgment that Hamas and Palestinian Islamic Jihad committed sexual violence.
“Birthright emphasizes Chaya’s victimhood, whereby her own personal and professional losses in the wake of October 7th are greater than that of any Palestinian,” the letter continues. “Izzy is depicted as immoral for caring more about Palestinian strangers than her friend.”
This smacks of a bad faith reading. Once again we are in the realm of depiction not equalling endorsement. Cherries are being picked. That the play doesn’t “challenge” every argument, or “encourag[es] audiences to empathize with” an Israeli character’s “subjectivity” is seen as morally deleterious, rather than what it is: a play, with characters, not a debate, op-ed or struggle session.
As Spector told me, “plays contain ideas, but plays are about people.”
We needn’t wonder what Theater Workers for a Ceasefire would recommend as counter-programming: on Instagram they argued for an example in Seven Jewish Children by Caryl Churchill, a non-Jewish playwright. That play is more polemic than drama and runs on an engine of Holocaust inversion, which makes sense when you look at their Instagram post.
“Conventional drama demands we present contrasting viewpoints in the name of conflict,” the group concedes, “But how we write the conflict is not an ideological [sic] benign matter.”
The overriding interest is not art, but ideology. Not the mirror up to life, but of the funhouse variety that warps reality to an endless, echo chamber tunnel.
Eli Gelb, an actor in the show, acknowledged the boycott in an Instagram story, wrote “I’ve been outspoken as an antizionist Jew and I remain so. I believe in the show and will be continuing to perform in the production.” Molly Bernard’s Instagram stories Wednesday are of devastation in Gaza.
The letter makes clear “this would not be a boycott of MCC, nor of Jonathan Spector, but of this specific cultural product.” How can you boycott a run that, at press time, has no seats left to buy? Yield your tickets while ye may, someone will gladly snap them up.
In the play, a character, whose identity I won’t reveal due to spoilers, discusses an episode recounted in the Talmud, where a Super Bowl-sized crowd witnesses one priest stab another for the privilege of cleaning up ashes from a ritual sacrifice.
Rabbi Tzadok says all present were responsible for creating the conditions for the attack. But then the father of the stabbed priest retrieves the knife from his son’s back, and tells the crowd that, as he is not yet dead, the knife is still ritually pure. The onlookers cheer.
In the show, the story is cryptic, but speaks to Israel, where the ideal of the state has given way — perhaps irreversibly — to a culture of violence.
“This is how far they had fallen in this period,” the character says, “how far they had strayed, that they valued the laws of ritual purity over human life.” It’s an argument that would seem to align with Artists for Ceasefire, for whom the suffering in Gaza supersedes any gestures at complexity.
In their demands for a purity test, they may have missed it.
The post Artists are boycotting a show about Israel. The run’s already sold out appeared first on The Forward.
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Haley Stevens takes aim at Netanyahu in Michigan Senate debate, as opponent Abdul El-Sayed calls Israel a ‘rogue state’
(JTA) — Viewers of Michigan’s Democratic Senate primary debate on Tuesday night could be forgiven for at times forgetting that one candidate comes with the heavy backing of pro-Israel donors.
“The prime minister of Israel has failed,” Rep. Haley Stevens said when asked about Iran, saying that both Israel’s Prime Minister Benjamin Netanyahu and U.S. President Donald Trump had failed to achieve “long-term peace.”
Later, Stevens added that she supported “aid into Gaza” and reiterated that she believed Netanyahu has been bad for American Jews.
“It is very clear that Mr. Netanyahu has not made us safer, has not brought us closer to peace, and he is a danger to Jews in America and around the world,” she said.
The lines represented sharp criticism of Israel’s leadership for a candidate who, according to federal campaign records, has received more than $10 million in support from donors affiliated with AIPAC, the pro-Israel lobby that her progressive opponent, Abdul El-Sayed, has excoriated on the campaign trail and during Tuesday’s debate. Regarded as one of Congress’ more reliable pro-Israel Democrats, Stevens made the comments as Democratic voters have largely shed their sympathies for Israel.
El-Sayed, meanwhile, said during the debate that the United States’ foreign policy “has been handed to us” by Israel and AIPAC and called Israel a “rogue state.”
The former Wayne County health director, whose grassroots campaign has gained momentum as it has increasingly centered anti-Israel rhetoric, did not hold back in his criticism.
Citing “the impact of AIPAC in our politics” as the reason for the joint U.S.-Israeli war on Iran, El-Sayed asserted that the lobbyist’s goals were “to annex Lebanon or to do genocide in Gaza.” He added that Israel was committing “human rights abuses, genocide and apartheid” and called for the United States to “stop funding the Israeli military unilateral blank checks.”
He also tied voters’ economic woes to Israel. “Ask yourself why it is that we are paying $5 gas, why it is that we can’t get out of this quagmire,” he said. “It’s because for too long, our foreign policy has been handed to us by the likes of the state of Israel and AIPAC, who has made sure that both Democrats and Republicans are doing their bidding.”
He further claimed there was no difference between his Democratic opponent and the presumptive Republican nominee, former congressman Mike Rogers, on Israel.
“If Congresswoman Stevens makes it, or if Mike Rogers wins, either way, Israel will win,” El-Sayed said. “AIPAC is perfectly fine with either of my two opponents because they know they will have a comfortable, reliable vote in the U.S. Senate.”
Stevens, who noted that she supports a two-state solution, rejected the line of attack. “No one owns my vote and no one owns my policies,” she said. “Anyone who’s contributing to my Senate campaign is doing so because of my proven record of fighting for Michigan.”
El-Sayed also suggested that Stevens’ sparring with Netanyahu, who is deeply unpopular with American voters, was ingenuine. Earlier in the day, Netanyahu told CNN that he believed Stevens’ previous comments accusing him of making American Jews less safe represented her “probably trying to excuse antisemitism.”
Sayed said he wasn’t convinced the remark was authentic. “I don’t think Benjamin Netanyahu is attacking her to actually attack her,” he said at the debate. “I think he’s attacking her to try and steer away the stink of how staunchly she stands for their policy.”
El-Sayed also attacked Stevens over a June 2025 vote she made in the House to “thank” Immigrations and Customs Enforcement officers. The appreciation was embedded in a resolution condemning the firebombing of a peaceful march for Israeli hostages in Boulder, Colorado. Stevens accused Republicans of having “put in a cynical point” about thanking ICE and El-Sayed of falling into a trap laid by the GOP.
Israel has grown increasingly central ahead of the Michigan primary, set for Aug. 4, in a crucial battleground state with large populations of both Jewish and Arab/Muslim voters. A third candidate who sought to tread a middle ground between Stevens and El-Sayed suspended her campaign earlier this week, ratcheting up anxiety among American Jews around the race.
Stevens’ bid for the Senate comes four years after she ousted Andy Levin, a Jewish progressive congressman who expressed criticism of Israel, in a race that drew more than $4 million in AIPAC-affiliated spending. In the years since, she has remained in a dwindling minority of House Democrats who have voted against all measures that would block or condition military aid to Israel.
El-Sayed’s bid comes as other anti-Israel progressives have prevailed in congressional primaries, shifting campaign discourse about Israel to the left. In an interview with CNN also published Tuesday, El-Sayed took aim at the very idea of a Jewish state.
“Every definition of a Jewish state ends up in some articulation of illiberal values, every single one,” he told CNN. Asked if support for Israel could ever be about more than money, he responded, “Not if you’re a Democrat and you believe in human rights.”
Other Michigan races are also turning into referendums on the Democratic stance on Israel. El-Sayed has cross-endorsed two left-wing congressional candidates, state Rep. Donavan McKinney and activist William Lawrence, who have both said Israel committed genocide in Gaza. Stevens, meanwhile, has endorsed pro-Israel Jewish state Sen. Jeremy Moss for her House seat.
Further down the ballot in Michigan, Democratic activist Abbas Alawieh, a key architect of the 2024 “Uncommitted” movement designed to pressure national Democrats on Gaza, on Tuesday picked up the endorsement of Michigan Gov. Gretchen Whitmer in his bid for a state senate seat on the party ticket. Alawieh has also met with former Vice President Kamala Harris, who lost Michigan to Donald Trump in the general election after the state’s large Arab and Muslim population expressed strong dissatisfaction with her stance on Israel.
This article originally appeared on JTA.org.
The post Haley Stevens takes aim at Netanyahu in Michigan Senate debate, as opponent Abdul El-Sayed calls Israel a ‘rogue state’ appeared first on The Forward.
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Trump says Iran ceasefire ‘over’ as Hegseth cancels Israel visit amid rising tensions
(JTA) — President Donald Trump said Wednesday that the ceasefire with Iran was “over” after the U.S. military pounded sites in Iran and the Islamic regime struck dozens of American military facilities in the region.
“I think it’s over. I don’t want to deal with them anymore,” Trump told reporters in Ankara, Turkey, where he is attending the NATO summit. “They’re scum. You know what scum is? They’re scum. They’re sick people. They’re led by sick people, and they’re vicious, violent people. And if they had a nuclear weapon, they’d use it. As far as I’m concerned, it’s over.”
At the same time, the president did not appear to rule out further negotiations with Iran, adding, “I’ll speak to our negotiators. They want to negotiate.”
Trump’s comments came hours after the military’s U.S. Central Command announced Tuesday evening that it had launched a “series of powerful strikes against Iran” in retaliation for Iran hitting commercial vessels in the Strait of Hormuz.
Following the U.S. strikes, Iran targeted dozens of U.S. military sites in Bahrain and Kuwait, according to the Iranian Fars news outlet.
“In the initial response to the US aggression, the naval and aerospace forces of the Islamic Revolution Guard Corps, in a joint missile and drone operation, struck 85 locations of important US military facilities,” the Islamic Revolution Guard Corps said in a statement Wednesday.
The exchange of fire further imperiled the shaky ceasefire between the United States and Iran, as well as negotiations with Iran that were supposed to resume after the dayslong funeral for Iranian Supreme Leader Ayatollah Ali Khamenei ended Thursday.
Following Trump’s announcement, the price of oil jumped to its highest level in weeks.
Meanwhile, Defense Secretary Pete Hegseth cancelled a planned visit to Israel Wednesday to meet with Israeli Prime Minister Benjamin Netanyahu, according to media reports.
The U.S. and Iran signed a Memorandum of Understanding last month to provide a 60-day framework for the sides to reach a deal on Iran’s nuclear program and other sticking points.
Following Tuesday’s U.S. strikes, Iran’s parliamentary Speaker Mohammad Bagher Ghalibaf accused the United States of violating the Memorandum of Understanding, including “Continued Zionist aggression on [Lebanon]” in a post on X.
“The era of bullying and extortion is over. It leads nowhere. We don’t fold,” Ghalibaf wrote.
During Trump’s meeting with Turkish President Recep Tayyip Erdogan Tuesday, the president also signalled that he would likely restore the country’s ability to purchase F-35 fighter jets, a move that Israeli Prime Minister Benjamin Netanyahu has staunchly opposed.
“Turkey has been in many ways much more loyal than other countries that we think would be loyal,” Trump said when asked if he is going to sell the jets to Turkey, according to Axios. “So it is something we definitely would consider.”
Hegseth’s scrapped meeting with Netanyahu was widely expected to touch upon the idea of U.S. selling the advanced stealth plane to Turkey.
This article originally appeared on JTA.org.
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