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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”


The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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In ‘31 Candles,’ a manchild becomes bar mitzvah to court his crush

In the thick of 31 Candles, a cockeyed rom-com about a 30-something’s ploy to become an adult bar mitzvah to get closer to a childhood crush, a one-night stand observes a jar of pickles in the kitchen of our hero’s Brooklyn apartment.

“Really?” she asks.

“I’m embracing cultural stereotypes,” he tells her, “What do you want me to do?”

To speak for myself: less.

Entering a now crowded field of rabbinically-inspired romantic comedies, the film — written, directed and edited by Jonah Feingold who also stars — wears its influences on its snide sleeve. A Nora Ephron autumn. Woody Allen-esque narration and titles. New York is a character!

Feingold plays Leo Kadner, a director for Lifetime and Hallmark Channel-coded Christmas films (Feingold, in real life, helmed the 2023 streamer EXmas). When he reconnects with an old flame from camp at his nephew’s bris, and learns she tutors b’nai mitzvah, he decides it’s finally time to become a man and make falling in love  his bar mitzvah project.

There’s only one snag, beyond the obvious ick of the subterfuge: Feingold’s tutor, Eva (Sarah Coffey) is not the least bit interested. While the two have some kidding chemistry, it’s not a love match. The movie knows it — but the audience catches on quicker than it does.

There’s an element of subversion in Feingold’s approach, but the humor is packed in the same old schmaltz.

Leo’s mom (Jackie Sandler) somehow orders an off-the-menu martini at Barney Greengrass, while his father mentions a great uncle who invested with Jeffrey Epstein. Zabar’s black-and-white cookies play a featured role. Caroline Aaron (who already starred in a much better adult bar mitzvah film) as Leo’s grandmother, listens to his spiel on dating apps and the etiquette of Instagraming with your “situationship” at a shiva.

Watching Feingold confide in Aaron, I wondered who this movie was for. Its weekday screenings at Quad Cinema in the Village and at Movies of Delray in Florida would suggest an older crowd. A seminal discussion of an OTPHJ (over the pants handjob) and the celebrity dating app Raya suggests a younger audience that would likely groan at this sub-Apatowian dialogue.

One could contend it is for young Jews with old souls or older people who are young at heart. I kinda consider myself both and rolled my eyes throughout.

That it belongs to a growing school of self-aware comedy writing wherein every character seems to have taken at least a level one improv class, is irksome, but its use of Judaism is perhaps most objectionable.

Nothing in the film is glaringly wrong — though how Leo could struggle with basic brachas after having spent many summers at a Jewish sleepaway camp raises eyebrows — but it resists its natural endpoint of finding the rite of passage meaningful for its own sake.

Leo learns a lesson on love, and offers it in the form of his drash on his Torah portion,  Jacob and Rachel’s meet cute at the well, but he finds no deeper significance in his tradition, beyond a largely played-for-laughs visit to the Museum of Jewish Heritage: A Living Memorial to the Holocaust with his situationship.

A connection to peoplehood is not Leo’s consolation prize. The bar mitzvah process turns out to be a vehicle for his pathetic epiphany that she’s just not that into him. (The logic of 31 Candles calls to mind a better treatment of manhood and entitlement on an episode of Seinfeld where the bar mitzvah boy has eyes on Elaine.)

If there were now a dearth of Jewish content, Feingold’s film might be a refreshingly frothy entry to the American Jewish pantheon. As it stands, though, it feels like we’re being served Shiva Baby and Bad Shabbos’ reheated leftovers with more jokes about product placement and AI.

Like 31 candles glowing on a cake, the film is eye-catching and ultimately excessive. And, like the cake itself, it’s a confection that goes down easy enough — even if it may give you a stomachache.

The post In ‘31 Candles,’ a manchild becomes bar mitzvah to court his crush appeared first on The Forward.

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In Gaza, It’s Déjà vu All Over Again

A Red Cross vehicle, escorted by a van driven by a Hamas terrorist, moves in an area within the so-called “yellow line” to which Israeli troops withdrew under the ceasefire, as Hamas says it continues to search for the bodies of deceased hostages seized during the Oct. 7, 2023, attack on Israel, in Gaza City, Nov. 12, 2025. Photo: REUTERS/Dawoud Abu Alk

Eleven years ago, the 2014 Hamas rocket war against Israel ended in a ceasefire.

In the ensuing years, Israel and the United States should have learned something about “ceasefires” as opposed to “peace.” President Donald Trump’s ceasefire plan, however, has the flaw that every single such plan has had (in the territories and in Lebanon): the failure of anti-terror forces to control territory and enforce the rules. In the absence of that, Hamas has reemerged and is rearming in Gaza.

As I wrote in 2014: 

The Hamas rockets have, for the time being, stopped; the current cease-fire is holding. The tunnel threat, a strategic one most Israelis had not understood until several days into the war, has been alleviated; many Hamas rocket manufacturing facilities have been destroyed; a substantial percentage of the Hamas arsenal has been used up; and Hamas achieved none of its strategic goals — not large-scale Israeli casualties or physical destruction, an airport, a seaport, or the opening of border crossings. Israeli children have returned to school and, after a brief dip, the Israeli economy is expected to grow for the year.

Those were the days of “mowing the grass.” Eliminating the visible threats.

As I asked at the time:

To the extent that the Israeli public wanted the destruction or elimination of Hamas, or an end to the rocket threat, it was doomed by its unreasonable expectations. Americans suffer similarly. Having understood the Islamic State [IS] as a threat not only in Syria and Iraq, but also to our interests and potentially to our own country, they want it gone. The question for the American government, as it is for the Israeli government, is: “How do you defeat an armed ideological movement with a territorial base if you are unwilling to fight in that territorial base?”

President Barack Obama spoke of “degrading, dismantling, and destroying” ISIS. He never said how — and neither has President Trump.

Try this:

Control of territory and the ability to subject one’s enemies to enforceable rules is the only known mechanism for ending, rather than managing, a war. Despite the Western propensity for “peace processes” and negotiations, it is hard (impossible?) to find a historical example of one side simply agreeing to give up its mission, arms, ideology, or interests without a forcing mechanism — military defeat.

We don’t like to talk about “winners” and “losers,” preferring to “split the difference” or find a “win-win” formula. But “peace” itself was defined by Machiavelli as “the conditions imposed by the winners on the losers of the last war.” There are different iterations of “peace,” depending on whether the winners institute good or bad conditions. There can be a cold peace, a warm peace, or the peace of the dead. The peace that followed WWI contained the seeds of WWII; the peace after WWII produced the German economic miracle.

Even when wars aren’t “won,” control of territory and enforceable rules can make the difference between long-term success and failure – the US military has been in South Korea since the 1953 Armistice, allowing a democratic, technologically advanced society to emerge despite the continuing threat from the impoverished, heavily armed, and dangerous North. The withdrawal of American forces from South Vietnam within months of the armistice there allowed North Vietnam to capture territory and impose a communist government on a single Vietnamese entity. Although NATO faced Russia across the Fulda Gap, there is no denying that the Allied presence also enforced anti-Nazi rules in West Germany.

October 7, 2023, brought about a change in Israeli military thinking. A ceasefire is no longer enough. Hamas, in Israel’s view, has to be disarmed and ripped out of the territory in a verifiable and enforceable manner. The IDF is making plans to reassert itself across the yellow line. The US appears more interested in bringing Turkish troops into Gaza, a move rejected not only by Israel but, oddly, by Egypt. Qatari troops are no better. Both are Muslim Brotherhood partners of Hamas.

As I wrote:

The enemies of Israel and the West are similar. Ideological similarities aside, both are vicious and absolutist, and neither plays by Western rules regarding women, children, religious diversity or war crimes. Both rely on the relative gentility of their adversaries — Israel and the West — to protect them from ultimate defeat. Thus far, theirs is the correct bet.

Or at least it was.

The difficulty now will be bringing the US and Israel to the meeting point. President Trump was there. He called for ,“Hell to rain down on Hamas.” But now he appears to have changed his mind. Talk, negotiate, promise, offer, talk some more. This simply provides time for Hamas to rearm and reassert itself among the people of Gaza. And Hamas is using the time.

The US and its allies have to acknowledge the original flaw in the plan — both in 2014 and 2025. Without a military presence determined to uproot and destroy Hamas in whatever manner the military deems necessary, “peace plans” and “ceasefires” are simply wishes and, with due respect to Yogi Berra, “Déjà vu all over again.”

Shoshana Bryen is Senior Director of the Jewish Policy Center and Editor of inFOCUS Quarterly magazine.

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Bias and Distortion: When the BBC Becomes the Story

The BBC logo is displayed above the entrance to the BBC headquarters in London, Britain, July 10, 2023. Photo: REUTERS/Hollie Adams

“Nation Shall Speak Peace Unto Nation” (Micah 4:3).

That is unironically the official motto of the British Broadcasting Company, otherwise known as the BBC. And yet in recent weeks, the world has watched the opposite unfold: a state-funded broadcaster selectively edited footage to falsely imply that President Trump was actively inciting the January 6th Capitol riot. Presumably done because they believed the “truth” of their worldview mattered more than the truth of the footage.

This rightfully ignited an international scandal and a crisis of legitimacy. The BBC has offered a terse apology — but that apology rings hollow, given that the BBC has engaged in this behavior for decades — especially when it comes to covering the Jewish State.

The same editorial scalpel that carved Trump’s words, has for decades, performed cosmetic surgery on Middle Eastern reality. This stems from their belief that narrative truth supersedes factual truth — and that the BBC are the arbiters of all things truth.

The BBC represents the old-school institutional brand of nuanced antisemitism: never say explicitly what can be more effectively implied.

Israel is forever the aggressor and villain. Anything that contradicts that reality in any way whatsoever — from Palestinian terrorism, to Yasser Arafat and Mahmoud Abbas’ constant rejection of an Israeli state — is simply ignored.

Things simply happen, without agency, causality, or perpetrators — at least for one side of the conflict.

This is antisemitism through narrative staging. Israel is the intentional actor; its enemies are organisms responding to their environment. Israel’s choices are scrutinized; Hamas’ choices are naturalized.

To the BBC, Israel becomes a narrative accelerant while its enemies are granted the dignity of inevitability. The BBC does not invent the facts; it simply removes context. In the absence of evidence, it encourages audiences to “draw their own conclusions” — because, after all, the network is “just asking questions.” The result is reflexive antisemitism, an atmosphere rather than an argument.

According to a recent report in The Telegraph, the BBC has been forced to correct, on average, two anti-Israel Gaza stories a week since October 7th. This is not journalism; it is groupthink manipulation funded by the British public.

The ancient Greeks had a word for speech that abandons truth while avoiding outright lies: sophistry. Protagoras defined this worldview when he said, “Man is the measure of all things.” Truth becomes subjective, determined by what you want your audience to believe. Sophists mastered narrative manipulation and engineered entire populations with it.

Socrates, Plato, and Aristotle held a unanimous antipathy for all things sophistry. They believed the sophist class posed a greater threat to the republic than foreign invasion.

Plato warned that democracy becomes theatre when society loses the ability to distinguish between truth and plausibility. He could have been describing the 21st-century BBC.

The BBC has become the global engine for adjusting the Overton window — not just disparaging President Trump and American relations, but normalizing sympathy for terrorist groups, and delegitimizing Israel’s sovereignty. What are the effects of these manipulations on world events and British relations? The BBC is no longer a news organization; it is a mood architectural firm.

The Greeks understood the peril to democracy when sophistry overwhelmed truth. Throughout history this pattern has repeated itself for civilizations that ignored the early warning signs. Those signs are flashing again — and not merely at the fringes, but at the very apex of Britannia’s most trusted institution.

There is always a moment before the point of no return when better angels can still prevail. This is that moment. If “Nation Shall Speak Peace Unto Nation” is to retain any meaning, it must begin with truth. Peace built on sophistry is merely sophistry.

Britain’s closest ally is the United States, and its most besieged ally is Israel. The BBC chose to malign both, not accidentally, but institutionally.

You cannot claim moral authority while eroding the foundations of your own alliances. You cannot claim neutrality while waging narrative warfare. And just as the Greeks warned — so it begins.

Philip Gross is a London-based American businessman and writer whose work focuses on politics, culture, and Jewish history. Born in New York and living in Britain for three decades, he writes from a transatlantic perspective shaped by a career in global commodities and a lifelong engagement with Jewish thought and contemporary affairs.

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