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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Frontrunner for Iran’s Next Supreme Leader Emerges, US Sub Sinks Iranian Warship Off Sri Lanka
Mojtaba Khamenei, the second son of Iran’s Supreme Leader Ayatollah Ali Khamenei, visits Hezbollah’s office in Tehran, Iran, Oct. 1, 2024. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
The powerful son of Iran’s slain supreme leader emerged on Wednesday as a frontrunner to succeed him as the US stepped up its military campaign against Tehran.
As new explosions rang out in Tehran, plans were in doubt for a funeral for Ayatollah Ali Khamenei, 86, killed by Israeli forces on Saturday in the first assassination of a nation’s top ruler by an airstrike.
The body had been expected to lie in state in a vast Tehran mosque from Wednesday evening, but state media reported a farewell ceremony had been postponed.
Two Iranian sources, speaking on condition of anonymity, told Reuters that Mojtaba Khamenei, son of Iran’s slain supreme leader, was not in Tehran when his father was killed in a strike that destroyed the leader‘s compound.
Iran said the Assembly of Experts that will select the new leader would announce its decision soon, only the second time it will have done so since the Islamic Republic’s founding in 1979.
Assembly member Ayatollah Ahmad Khatami told state TV the candidates had already been identified but did not name them.
Israel said it would hunt down whoever was chosen.
Other candidates for supreme leader include Hassan Khomeini, grandson of the Islamic Republic’s founder and a champion of the reformist faction sidelined in recent decades.
But the favorite appears to be Mojtaba Khamenei, who has amassed power as a senior figure in the security forces and the vast business empire they control, the Iranian sources said. Choosing him would send a signal that hardliners were still firmly in charge.
Some Iranians have openly celebrated the death of the supreme leader, whose security forces killed thousands of anti-government demonstrators only weeks ago in the biggest domestic unrest since the era of the revolution.
But Iranians angry with the government said there was unlikely to be much sign of protest while bombs are falling.
“We have nowhere to go to protect ourselves from strikes, how can we protest?” Farah, 45, said by phone from Tehran, adding that the security forces “are everywhere. They will kill us. I hate this regime, but first I have to think about the safety of my two children.”
Meanwhile, in a sign of the US military’s reach, US Defense Secretary Pete Hegseth said a US submarine had sunk an Iranian warship off the southern coast of Sri Lanka. At least 80 people were killed, Sri Lanka’s deputy foreign minister told local television.
The United States and Israel pressed on with their round-the-clock assaults on Iran that began on Saturday. The top US commander said the campaign was “ahead of the game plan” and Hegseth said the US was winning the conflict.
“This was never meant to be a fair fight, and it is not a fair fight. We are punching them while they’re down,” Hegseth told a briefing. “Our air defenses and that of our allies have plenty of runway. We can sustain this fight easily for as long as we need to.”
A New York Times report said that Iranian intelligence had reached out to the CIA early in the war about a path toward ending the conflict.
The report said that officials in Washington were skeptical of an “off-ramp” for now, while Trump said on Tuesday that Iranians wanted talks but it was “too late.”
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Britain Launches Review Into School-Related Antisemitism
British Prime Minister Keir Starmer and US President Donald Trump (not pictured) hold a bilateral meeting at Trump Turnberry golf course in Turnberry, Scotland, Britain, July 28, 2025. Photo: REUTERS/Evelyn Hockstein
Britain‘s government on Wednesday launched an independent review into antisemitism in England’s schools and colleges, responding to data showing classroom-related incidents have doubled since before Hamas’s Oct. 7, 2023, attacks on Israel.
Attacks on Jews have risen globally since Hamas’s assault on Israel, which triggered the Gaza war. Britain reported a 4% annual increase in cases of antisemitism in 2025 – the second-highest total on record – including a sharp spike after a deadly synagogue attack in northern England in October.
The Community Security Trust, which advises Jewish communities on security, recorded 204 school–related antisemitic incidents in 2025, twice pre-2023 levels.
“The figures are stark and clear,” education minister Bridget Phillipson said in a statement.
She added that “too many Jewish teachers who raised concerns felt that nothing was done. That is not acceptable.”
The government said the aim of the review was to assess how well education settings identify, prevent and respond to antisemitic behavior, and where further support was needed.
The review will examine schools’ policies, how incidents are handled when they occur, what preventive measures are in place, and how external factors – including protests outside schools and wider geopolitical tensions – influence behavior within education settings.
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Israel Orders Lebanese to Leave Swathe of the South ‘Immediately’ as Hezbollah Strikes Ramp Up
Smoke rises after an Israeli strike on Beirut’s southern suburbs, following an escalation between Hezbollah and Israel, amid the US-Israeli conflict with Iran, Lebanon, March 4, 2026. Photo: REUTERS/Khalil Ashawi
Israel warned residents to immediately leave a swathe of south Lebanon on Wednesday, ordering them to move north of the Litani River on the third day of full-blown hostilities with the Iran-backed Lebanese terrorist group Hezbollah.
Lebanon has emerged as a theater in the war that has engulfed the region since the United States and Israel attacked Iran. Hezbollah launched drones and rockets at Israel on Monday, prompting Israeli retaliation.
Nearly 60,000 people have fled the fighting, the United Nations said, adding to tens of thousands who were already displaced by a 2024 war between Hezbollah and Israel.
An Israeli military spokesperson published a map on Wednesday of the area in southern Lebanon that he said residents should evacuate, an area amounting to around 8% of Lebanese territory.
A day after Israel‘s defense minister said he had authorized the military to advance and take control of additional positions, Israeli troops had moved into at least nine towns in southern Lebanon, a senior Lebanese security official told Reuters.
The Israeli military said two soldiers were wounded as a result of anti-tank fire, the first reported injuries among Israeli troops since the United States and Israel attacked Iran on Saturday.
ISRAELI TROOPS ‘A LITTLE FARTHER’ INSIDE LEBANON
The Lebanese army said it had redeployed troops from some border positions in light of Israeli incursions into southern Lebanon.
It said it had arrested 26 Lebanese nationals in various places who were carrying weapons without a license but did not say whether they were members of Hezbollah. The Lebanese cabinet on Monday voted to outlaw Hezbollah’s military activities.
The Israeli military declined to comment on any specific new deployments in Lebanon.
A spokesperson said the military was “positioning troops a little farther” into Lebanon than before, “to prevent any attacks against the northern communities” in Israel.
Israel has kept troops at several locations inside Lebanese territory since its 2024 war against Hezbollah.
While Israel has already warned residents to leave dozens of villages in the south, Wednesday’s order was the broadest yet, covering an area between the border and the Litani River, which meets the Mediterranean some 10 km (6 miles) north of Tyre, a historic port city and one of Lebanon’s biggest.
The Israeli warning told residents to immediately move north of the river “to guarantee your safety.”
Many thousands of Lebanese have already fled their homes in the Hezbollah-controlled southern suburbs of Beirut, and the south, parts of the country that bore the brunt of the 2024 war.
50 KILLED IN LEBANON, SAYS HEALTH MINISTRY
An Israeli airstrike hit a four-story building in the eastern Lebanese city of Baalbeck, killing six people and wounding 15, the Lebanese National News Agency reported. It said rescue workers were still searching for missing people.
A strike also hit a hotel in the Beirut suburb of Hazmieh, well outside the Hezbollah-controlled southern suburbs.
Hezbollah announced a number of attacks on Wednesday, including one using what it described as a precision-guided missile that it said was fired at a military facility in northern Israel, and another with attack drones fired at a base 120 km (75 miles) inside Israel.
On Tuesday, missiles fired from Lebanon set off air raid sirens as deep into the country as its main commercial hub Tel Aviv. An Israeli military source said they were fired by Hezbollah. There was no immediate claim by the group.
The Lebanese health ministry has said 50 people have been killed in Lebanon since Monday and 246 wounded.
There have been no reported fatalities in Israel as a result of attacks by Hezbollah, a Lebanese Shi’ite Muslim group established by Iran’s Revolutionary Guards in 1982.
During the 2024 fighting, tens of thousands of Israelis were evacuated from towns in the border area but many have now returned. Israeli officials have said there are no plans to remove them for now.
Hezbollah said it opened fire on Monday to avenge the killing of Iranian Supreme Leader Ayatollah Ali Khamenei on Saturday in the US-Israeli attack.
Israeli military spokesperson Effie Defrin said the Israeli military had attacked more than 250 Hezbollah targets throughout Lebanon over a 48-hour period.
Israel has invaded Lebanon several times since 1978, and occupied a belt of territory in the south until 2000, when it withdrew following years of guerrilla warfare by Hezbollah.