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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Trump, on eve of new ceasefire talks: ‘Israel never talked me into the war with Iran’
(JTA) — President Donald Trump insisted that “Israel never talked me into the war with Iran” on his social network Monday, apparently seeking to tamp down a series of reports — including from members of his own administration — that the Israeli government had manipulated him into striking the Islamic Republic.
In the same post on Truth Social, Trump added that his own reaction to the Oct. 7, 2023, Hamas attack on Israel contributed to his decision: “Israel never talked me into the war with Iran, the results of Oct. 7th, added to my lifelong opinion that IRAN CAN NEVER HAVE A NUCLEAR WEAPON, did.”
Trump is facing growing backlash to the Iran war that had been launched with joint U.S.-Israeli strikes, with members of his own party joining a chorus of voices opposing it. A key point of contention is to what degree Israeli pressure played a role in the president’s decision to go to war, with the GOP’s anti-Israel wing maintaining that Trump was manipulated by Prime Minister Benjamin Netanyahu, and Secretary of State Marco Rubio initially suggesting that Israel had forced the president’s hand.
Anti-war protesters have often linked the strikes either to Trump and Netanyahu equally, or portrayed Netanyahu as Trump’s puppet master.
A recent report in The New York Times also indicated that Trump had trusted Netanyahu’s assessment that regime change in Iran would be swift, rather than dissenting views among his own generals. The war has continued for nearly two months, with Iran’s blockade of the Strait of Hormuz undercutting the world’s oil supply. The Trump administration is currently eyeing an exit ramp, with polls showing that Jewish Americans are largely opposed to the war even as they support its aims.
But in his new post, Trump continued to confidently declare that regime change in Iran was a possibility.
“Just like the results in Venezuela, which the media doesn’t like talking about, the results in Iran will be amazing,” the president wrote. “And if Iran’s new leaders (Regime Change!) are smart, Iran can have a great and prosperous future!”
Trump’s post comes days after another that appeared designed to combat the perception that he was not in full control. A day after announcing a truce in the Israel-Hezbollah fight in Lebanon, which reportedly surprised even members of Netanyahu’s cabinet, he posted, “Israel will not be bombing Lebanon any longer. They are PROHIBITED from doing so by the U.S.A. Enough is enough!!!” White House officials, responding to confusion from the Israelis, later clarified that the prohibition did not extended to strikes that are considered defensive.
The new post comes as Trump has sent competing signals about the future of the ceasefire, which is set to expire on Tuesday. Over the weekend, he both indicated that he believed the ceasefire would be extended and warned in a different post that the Iranians must comply with his demands or he would target the country’s civilian infrastructure.
“We’re offering a very fair and reasonable DEAL, and I hope they take it because, if they don’t, the United States is going to knock out every single Power Plant, and every single Bridge, in Iran,” Trump wrote. “NO MORE MR. NICE GUY!”
Iran has said it has “no plans” to attend talks meant to extend the ceasefire scheduled for Monday night in Islamabad, Pakistan. Netanyahu, meanwhile, told Israelis on Monday that he stands ready to return to war if needed.
This article originally appeared on JTA.org.
The post Trump, on eve of new ceasefire talks: ‘Israel never talked me into the war with Iran’ appeared first on The Forward.
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If Iran Won’t Deal, Trump Must Make the Cost of Refusal Unbearable
A US Navy sailor signals an F/A-18E Super Hornet on the flight deck of the Nimitz-class aircraft carrier USS Abraham Lincoln in support of the Operation Epic Fury attack on Iran at an undisclosed location, March 4, 2026. Photo: US Navy/Handout via REUTERS
The ceasefire with Iran is expiring. The talks collapsed after 21 hours in Islamabad. Iran has closed the Strait of Hormuz. Trump himself, speaking aboard Air Force One, put the choice plainly: “Maybe I won’t extend [the ceasefire]. So you have a blockade, and unfortunately, we’ll have to start dropping bombs again.”
That is the right instinct. But dropping bombs alone is not a strategy. It is a continuation of what has not worked. The question before the administration is not whether to apply pressure, but what kind of pressure actually changes Iran’s calculus. The answer requires being honest about what the war has so far failed to accomplish, and clear about what must follow.
Start with what the strikes achieved and what they did not. The United States and Israel killed Iran’s supreme leader, wiped out much of its senior military command, and damaged its nuclear facilities. These were historic accomplishments. But US intelligence assessments say Iran’s regime likely will remain in place for now, weakened but more hardline, with the Revolutionary Guard Corps (IRGC) exerting greater control. As one analyst put it: “When President Trump says he has changed the regime in Iran, he’s right in one sense: he’s changed it to a much more radicalized regime.” The war shifted who holds power in Tehran, but it did not shift what that power wants.
The IRGC, which now runs Iran more openly than at any point since 1979, looks at the nuclear question through the lens of survival. Analysts say the IRGC will be looking toward the example of North Korea, noting that the country has not been subject to attacks precisely because it possesses a nuclear deterrent. Former Supreme Leader Khamenei’s fatwa banning a nuclear bomb died with him, and for any military whose conventional deterrence has been degraded, the ultimate deterrent is now “a very attractive prospect.”
This is the central strategic reality the Trump administration must accept: Iran’s incentive to acquire a nuclear weapon has increased, not decreased, as a result of the war. Bombing alone will not change that. Only a combination of measures that makes the pursuit of the bomb more costly than abandoning it can.
The first requirement is maintaining the naval blockade unconditionally, regardless of Iranian announcements about Hormuz openings. Iran has been selectively admitting ships from China, Turkey, Pakistan, and India under bilateral arrangements while blocking others, converting the strait into a political instrument rather than surrendering the leverage it provides. A blockade that can be circumvented through side deals is not a blockade. It is theater. CENTCOM must enforce the blockade against all sanctioned traffic without exceptions, including Chinese tankers, and Trump must be prepared to make that enforcement the hill his presidency stands on, economically and diplomatically.
The second requirement is activating European snap-back sanctions immediately. Secretary of State Marco Rubio urged European countries on April 18 to quickly reimpose sanctions, warning that Iran is approaching nuclear weapons capability. This call should not have been made publicly as a request. It should have been delivered as a condition. Washington has leverage over European access to American markets and defense cooperation that it has consistently refused to use in Iran policy. That reluctance must end. A European sanctions regime that closes off the money that the blockade does not reach, will give Iran no economic off-ramp that does not run through US terms.
The third requirement is the most uncomfortable to name. The Iranian people have already done the work the administration hoped bombing would do. Surveys conducted inside Iran show that Iranians believe protests, foreign pressure, and intervention are more likely to bring about political change than elections and reforms. The regime is militarily weakened, culturally weakened, and economically weakened, with a plummeting currency. Protests that began in December 2025 over economic conditions grew into nationwide demonstrations in all 31 provinces, with hundreds of thousands participating and calls shifting from economic grievances to the overthrow of the Islamic Republic itself. This is the most significant popular uprising Iran has seen since 1979, and it is happening right now, under the weight of the war and the blockade.
Trump called on the Iranian people to take their government at the outset of the war. He should not abandon that call as a diplomatic inconvenience. Materially supporting the opposition, providing Internet access to circumvent the regime’s blackout, and making unambiguous public commitments to the protesters that American pressure will not cease while the IRGC shoots demonstrators in the street are actions within the administration’s power. They cost nothing militarily and they impose a political cost on the regime that no bomb can replicate.
A deal that leaves Iran with a five-year enrichment window and underground missile cities under reconstruction is not a deal. It is a countdown. Trump knows what the alternative looks like. He should pursue it.
Amine Ayoub, a fellow at the Middle East Forum, is a policy analyst and writer based in Morocco. Follow him on X: @amineayoubx
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Podcast Hosts and Others Must Continue to Call Out Tucker Carlson for His Hatred
Tucker Carlson speaks on July 18, 2024, during the final day of the Republican National Convention at the Fiserv Forum in Milwaukee, Wisconsin. Photo: Jasper Colt-USA TODAY via Reuters Connect
Patrick Bet-David, host of the PBD podcast, made an open video to Tucker Carlson in which he offered to have accountants check Bet-David’s finances as well as his wife’s, to see if Israel has given him money. At the same time, the accountants would look into Carlson and his wife to see if Qatar or other countries have given Carlson money.
Though Carlson will certainly not agree to it, it is a good step to put pressure on Carlson. Carlson’s goal is to turn Christians against Israel — and right now, against Trump. It’s not by chance that he falsely claimed Israeli President Isaac Herzog was on Epstein island. There’s no evidence of it, and Carlson made it up out of his desire to vilify Israel.
Bet-David did an interview with Netanyahu, and didn’t call him a genocider — which was tough for Carlson to handle. Carlson absurdly thought Netanyahu would sit for an interview with him. It will never happen because Carlson, whether motivated by money, revenge, or something we don’t know, has been on the warpath against Israel and Jews, obsessively speaking about these two topics. In addition, he is suddenly buddies with those on the far-left who also hate Israel. Known as the horseshoe effect, those on the far-right and far-left can disagree on everything under the sun, but unite in their hatred of Jews.
Carlson is charismatic and has great delivery, though I’m not sure why his absurd laugh hasn’t thrown people off. In this attention economy, it’s about starting conversations. Bet-David smartly put it out there for Carlson to show transparency, which he will not do. What makes this interesting is that when Carlson was first ousted from Fox News, Bet-David made it publicly known that he was offering Carlson a huge amount of money to work for him. This was before Carlson became anti-Israel.
Bet-David was born in Iran, and fled the country to come to America. Bet-David was also right to question why Carlson was downplaying the harms of Sharia law, and focusing on what Carlson thought were its benefits.
My hope is that this leads to Carlson coming on Bet-David’s show. I doubt he will, although there is a small chance because he may think Bet-David is not as intellectual as Douglas Murray or Ben Shapiro. While that’s true, Bet-David is charismatic, can make good points at times, and his experience seeing the evils of Iran firsthand would make for an interesting conversation with Carlson.
It is hard to understand why people believe the things that Carlson and Candace Owens say, though their personalities can be entertaining, and someone unaware of facts perhaps might think they were correct.
Irrespective of the outcome of the Iran war, Carlson is ready with the narrative that it is a disaster. He said that millions could die if America attacked Iran’s nuclear facilities before Trump took action last June. Of course, that didn’t happen. Being wrong has no consequences in Carlson’s mind; it’s about ratcheting up hatred of Israel and positioning it as an enemy of America. At times, it seems Carlson is the one standing against America. As Bet-David pointed out, Carlson said that Sharia law was leading the Muslim world to thrive, while it was declining under America. Carlson also had everyone believing that he was a big fan of President Donald Trump, until text messages revealed he hated him.
While I have my criticisms of Bet-David for not asking tougher questions to idiotic and Jew-hating guests, he deserves credit for calling out Carlson and outing him under the microscope. Because when that is done, what we find is quite ugly. Carlson, through charisma and absurdity, is trying to mainstream the idea that Israel is the enemy of America. He is hoping to reel people in on the lie that Israel bullied America into the war. That’s not the case — and everyone who knows that must continually question Tucker on it.
The author is a writer based in New York.