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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Survey shows half of Irish adults do not know 6 million Jews were murdered in the Holocaust
(JTA) — Half of Irish adults do not know that 6 million Jews were murdered in the Holocaust, a new survey from the Conference on Jewish Material Claims Against Germany has found.
Conducted Oct. 25 to Nov. 6, the online survey of 1,000 Irish adults also found that 8% of people in Ireland believe the Holocaust is a myth and did not happen, while 17% believe the number of Jews killed had been greatly exaggerated.
The survey adds to a country-by-country series by the Claims Conference, which coordinates reparations for Holocaust survivors and sponsors Holocaust education programs. The number of Irish adults who believed the death toll of the Holocaust had been greatly exaggerated was slightly higher than the United States at 15% and the United Kingdom at 11%, but far lower than in France, where the Claims Conference found that a third of adults believe the death toll has been greatly exaggerated.
The Irish survey also found lower reports of Holocaust distortion than in other countries. A quarter of Irish adults said they believed distortion was common in their country, compared to 49% of adults in the United States, 44% in France and Germany and 47% in Hungary.
The survey did not attempt to answer whether perceptions of Holocaust distortion in Ireland are accurate.
The country, which has a Jewish population of approximately 2,700, has drawn allegations of antisemitism in recent years for its public criticism of Israel during the course of the war in Gaza. In December 2024, Israel closed its embassy in Dublin, citing “antisemitic rhetoric of the Irish government against Israel.” In October, the country elected a new president, Catherine Connolly, who has sharply criticized Israel in parliament and faced backlash for comments defending Hamas.
Late last year, a proposal to rename a park in Dublin named after Chaim Herzog, the son of the first Irish chief rabbi who became Israel’s sixth president in 1983, was decried by Irish, Jewish and Israeli leaders over concern it would erase Irish Jewish history. The proposal was later tabled.
Antisemitic incidents that do not target Israel have also taken place in Ireland. Last month, a rural road in Ireland was defaced with graffiti reading “RAT,” “JEW,” and “USA,” along with swastikas and Stars of David.
The Claims Conference found that nine in 10 Irish adults believe the Holocaust should be taught in schools.
“Half of Irish adults do not know that six million Jews were murdered, one in five doubts the truth of the Holocaust and half of young people are seeing denial online. Yet almost nine in ten want it taught in schools. This is not a lack of public will. It is a gap in our education system,” Maurice Cohen, the chair of the Jewish Representative Council of Ireland, said in a statement. “The public overwhelmingly wants Holocaust education.”
The survey as the Claims Conference has released a new estimate of the Jewish Holocaust survivor population, saying the population had dropped from 220,000 to 196,600 over the last year. The median age of survivors is 87. Many prominent survivors — including Josef “Joe” Veselsky, a table tennis champion who was recognized as Ireland’s oldest man for over a year before his death in December — have died in recent months.
“As the Holocaust moves away from us in time, we must redouble our efforts to educate young minds to whom this legacy will be entrusted,” said Oliver Sears, the founder of Holocaust Awareness Ireland, in a statement. “Combatting Holocaust denial and distortion on the internet and social media must be a priority.”
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Netanyahu joins Trump’s ‘Board of Peace’ despite misgivings about Qatari, Turkish participation
(JTA) — Israeli Prime Minister Benjamin Netanyahu has joined U.S. President Donald Trump’s “Board of Peace,” less than a day after telling Israel’s parliament about his “argument” over the board’s membership.
Trump invited roughly 60 countries to join the board, a global body that is expected to oversee the ceasefire between Hamas and Israel. Among those that received invitations are Qatar and Turkey, which have supported Hamas.
“We have a certain argument with our friends in the United States over the composition of the advisory council that will accompany the processes in Gaza,” Netanyahu said on Monday.
Netanyahu’s comments came after Trump touted the board on social media, in the latest bid to move the three-month-old ceasefire into a new phase. The invitations went out soon after Middle East envoy Steve Witkoff announced that the ceasefire deal had entered its second phase, ushering in the formation of a Palestinian committee to oversee Gaza’s governance.
“It is my Great Honor to announce that THE BOARD OF PEACE has been formed,” wrote Trump in a post on Truth Social last week. “The Members of the Board will be announced shortly, but I can say with certainty that it is the Greatest and Most Prestigious Board ever assembled at any time, any place.”
Some European countries have indicated that they are interested in joining the board, while others have rejected the invitations. Pakistan and Russia are considering joining, while Russian President Vladimir Putin’s closest ally, Belarus’ Alexander Lukashenko, warmly accepted the invitation in a statement Monday.
Hungarian Prime Minister Viktor Orbán, Argentinian President Javier Milei, United Arab Emirates President Mohamed bin Zayed Al Nahyan, and Paraguayan President Santiago Peña were among the first to announce their acceptance of the invitations on social media. Egypt accepted its invitation on Wednesday.
Countries that sign onto the board will be installed for three-year terms with the option of paying $1 billion to fund its activities and gain permanent membership.
The board’s creation comes as Trump is openly dismissive of U.S. participation in other international bodies. The invitations said the Board of Peace would “embark on a bold new approach to resolving global conflict,” a description that critics said could set up the body to rival the United Nations in global governance. While the United Nations authorized the board to oversee the management of Gaza for two years, the board’s charter does not specifically mention Gaza.
French President Emmanuel Macron rejected Trump’s offer in a statement Monday, writing that the board’s charter “goes beyond the framework of Gaza and raises serious questions, in particular with respect to the principles and structure of the United Nations, which cannot be called into question.” (Trump later threatened to impose tariffs on French wines and champagne over the refusal.)
Irish Foreign Minister Helen McEntee warned in a statement Sunday that the board “would have a mandate wider than the implementation of the Gaza Peace Plan,” adding that “while it may be imperfect, the UN and the primacy of international law is more important now than ever.”
Sweden and Norway turned down their invitations on Wednesday.
Still, other world leaders have expressed their interest in joining the board, including Italian Prime Minister Giorgia Meloni, who said her country was “ready to do our part” and Canadian Prime Minister Mark Carney, who said they had agreed in principle, but that “unimpeded aid flows” to Gaza was a precondition for joining. Meloni is right-wing and Carney is liberal, indicating that the board is
A spokesperson for Russian President Vladimir Putin said on Monday that he was reviewing the invitation and was “hoping to get more details from the US side.”
Trump is expected to hold a formal signing ceremony for the board as early as Thursday while he attends the World Economic Forum in Davos, Switzerland.
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How a Persian Jewish immigrant became the rodeo king of California
David Halimi grew up Jewish in Tehran, watching Bonanza. He now produces rodeos in Northern California and owns a bar modeled on Cheers.
At 73, Halimi is known around Chico as the man behind a Western wear store stocked with thousands of cowboy boots, a rodeo circuit that draws bull riders from across the region, and a U-shaped bar where locals joke about who might be the town’s version of Norm. Less obvious — but no less central — is that he is also a longtime synagogue president, a Hillel board leader, and a professor who teaches business analytics at the local university.
Asked how an Iranian Jew learned the rhythms of the American West, Halimi doesn’t mystify it. “I’m a quick learner,” he said.
Halimi still follows events in Iran closely. “It’s heartbreaking,” he said. “It’s my heritage.” He has no illusions about the imbalance of power. “People protesting with their bare hands are no match to machine guns and professional assassins.” Still, he allows himself hope. “I wish and I pray that the people will prevail.”
For Halimi, the distance between Iran and Chico is not just geographic. It is the distance between a life shaped by instability — he grew up in Iran in the aftermath of a coup — and one he has spent decades deliberately building.
On a recent afternoon inside the 6,000-square-foot Diamond W Western Wear, Halimi wore what he sells — black alligator boots, jeans, a button-down, blazer and a hat — and moved easily past towers of boots, glass cases of belt buckles, pausing as an employee steamed a cowboy hat back into shape. His wife, Fran, emerged from the back. Customers drifted in.
Over the years, his footprint downtown has expanded to include two restaurants and a soon-to-open coffee shop, all within walking distance of his store.
Halimi didn’t arrive in America looking for a job. He arrived looking for an opportunity. When he moved to the United States at 16, in 1969, he worked full time while going to school, bussing tables at a restaurant and saving aggressively. By 18, he had pooled his earnings with his older brother to make his first real estate investment. “I was never looking for a job,” he said. “I always wanted to do my own thing.”
That instinct carried him through college, where he studied mathematics and economics, and later into commodities trading — “the stock market on steroids,” as he put it — before settling in Chico in 1979. It had the virtues he was looking for: a small-town feel, a university’s energy, and room to build.
Mending fences, building community
For all the boots, buckles and bull riders, Halimi’s most consequential work happens closer to home. He has served on the board of Congregation Beth Israel of Chico for decades, including numerous stints as president, and has been a steady presence through the cycles that define small Jewish communities.
Rabbi Lisa Rappaport, who leads the congregation, said that constancy matters. In a community with limited resources, leadership often means stepping in wherever the need arises.
That was especially true after the synagogue was targeted with antisemitic graffiti in late 2022. What followed, Rappaport recalled, was an outpouring of support. Donations funded a new security system. A local metalworker volunteered to create a new sign. Another family, moved by the response, offered to pay for a fence.
Halimi volunteered to design and help build it. Vertical bars, he insisted, would make the synagogue feel like a jail. Instead, he created diagonal metal panels inspired by math’s golden ratio, incorporating stainless-steel symbols of the Twelve Tribes — a boundary meant to protect without closing the place off.
Rappaport credits both Halimi and his wife, a former religious school director and longtime sisterhood leader, with helping sustain the shul. “They’re in it till the end,” she said. In a small community, she added, that kind of commitment is existential. “If you have a couple of people who have that frame of mind,” she said, “it keeps the community alive. It’s people like that that keep it pulsing.”
Halimi, now a grandfather, carries that same lesson into his classroom at Chico State, where he has been teaching since 2009. Each semester he leads two courses: business analytics and the evolution of management theory. He doesn’t think of it as a job so much as a responsibility. “I like seeing the light bulb go on,” he said. Former students, now entrepreneurs themselves, sometimes track him down to say thank you. The payoff, he said, is “psychic income.”
Halimi teaches what he learned: “Even when the odds are against you,” he said, “you can still succeed.”
His rodeo business began, improbably enough, as a marketing complaint. Halimi had been sponsoring country concerts and rodeos to promote the store, but he was unimpressed with the results. Other sponsors, he noticed, felt the same way. So he launched his own production company. First, they hosted country music concerts. Soon, they built a rodeo: the National Bullriding Championship Tour, which just marked its 30th year.
He had expected resistance from the industry. Instead, he found acceptance, and eventually respect. “It’s very unusual,” he acknowledged, “for an Iranian Jew to be a successful rodeo producer.”
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