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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Pope Leo Says Catholic Church ‘Unwavering’ in Its Opposition to ‘Every Form of Antisemitism’
Pope Leo XIV holds a Jubilee audience on the occasion of the Jubilee of Sport, at St. Peter’s Basilica, at the Vatican June 14, 2025. Photo: REUTERS/Yara Nardi
Pope Leo XIV on Tuesday marked International Holocaust Remembrance Day with a statement reaffirming the Catholic Church’s “unwavering” opposition to antisemitism.
“On Holocaust Remembrance Day, I would like to recall that the Church remains faithful to the unwavering position of the Declaration #NostraAetate against every form of antisemitism,” the pope posted on the X social media platform. “The Church rejects any discrimination or harassment based on ethnicity, language, nationality, or religion.”
On Holocaust Remembrance Day, I would like to recall that the Church remains faithful to the unwavering position of the Declaration #NostraAetate against every form of antisemitism. The Church rejects any discrimination or harassment based on ethnicity, language, nationality, or…
— Pope Leo XIV (@Pontifex) January 27, 2026
The post concluded with a link to Nostra Aetate, a declaration from the Second Vatican Council and promulgated on Oct. 28, 1965, by Pope Paul VI that called for dialogue and respect between Christianity and other religions. The theological reform called for a position of Christian-Jewish brotherhood, advocating “the bond that spiritually ties the people of the New Covenant to Abraham’s stock.”
Leo offered his message opposing antisemitism as the Israeli Ministry of Diaspora Affairs and Combating antisemitism released its newest research into global hate against Jews.
The report documents 815 “serious” incidents around the world — including 21 murders of Jews — as well as 124 million antisemitic X postings and more than 4,000 anti-Israel demonstrations.
“On International Holocaust Remembrance Day, we are called not only to remember, but to act. The ministry stands alongside Jewish communities, monitors and collects information in real time, and pursues the perpetrators of antisemitism and hatred wherever they are,” Amichai Chikli, the Israeli minister of diaspora affairs and combating antisemitism, said in a statement.
Chikli urged a proactive strategy, arguing that “antisemitism is rising in various arenas – yet our responsibility is not to remain on the defensive, but to go on the offensive.”
Leo has repeatedly spoken out against antisemitism and promoted Nostra Aetate since he began his papacy last year.
In October, the pontiff condemned antisemitism and affirmed the Catholic Church’s commitment to combating hatred and persecution against the Jewish people, arguing his faith demands such a stance.
Speaking in St. Pete’s Square at the Vatican, Leo acknowledged the 60th anniversary of Nostra Aetate, saying, “I too confirm that the Church does not tolerate antisemitism and fights against it, on the basis of the Gospel itself.”
“This luminous document teaches us to meet the followers of other religions not as outsiders, but as traveling companions on the path of truth; to honor differences affirming our common humanity; and to discern, in every sincere religious search, a reflection of the one divine mystery that embraces all creation,” Leo continued.
He then added that the primary focus of Nostra Aetate was toward the Jewish people, explaining that Pope John XXIII, who preceded Paul VI, intended to “re-establish the original relationship.”
Nostra Aetate details the close bonds between Jews and Christians.
“The Church, therefore, cannot forget that she received the revelation of the Old Testament through the people with whom God in His inexpressible mercy concluded the Ancient Covenant,” the proclamation states. “Nor can she forget that she draws sustenance from the root of that well-cultivated olive tree onto which have been grafted the wild shoots, the Gentiles. Indeed, the Church believes that by His cross Christ, Our Peace, reconciled Jews and Gentiles making both one in Himself.”
The document also opposes antisemitism, proclaiming that “in her rejection of every persecution against any man, the Church, mindful of the patrimony she shares with the Jews and moved not by political reasons but by the Gospel’s spiritual love, decries hatred, persecutions, displays of antisemitism, directed against Jews at any time and by anyone.”
Jewish leaders have expressed optimism for interfaith relations under Leo’s leadership.
Rabbi Noam Marans, director of interreligious affairs at the American Jewish Committee (AJC), told The Algemeiner in May that “his remarks to the Jewish people have actually been extraordinary.”
At the time, just after being elected to the papacy, Leo met with Jewish leaders and other faith representatives at the Vatican. “Because of the Jewish roots of Christianity, all Christians have a special relationship with Judaism,” he said during the meeting. “Even in these difficult times, marked by conflicts and misunderstandings, it is necessary to continue the momentum of this precious dialogue of ours.”
Before the beginning of Leo’s pontificate, Israeli-Vatican relations had come under strain due to the late Pope Francis’s statements about the war to defeat Hamas in Gaza, including his suggestion that the Jewish state was committing genocide.
There has been a recent rise in promoting antisemitism among some Catholic podcasters and social media influencers, especially on the political right. Nick Fuentes, for example, has praised Adolf Hitler and even called for the extermination of Jewish people from American civilization.
The Anti-Defamation League (ADL) wrote that Fuentes “frequently makes his support known for the Traditionalist Catholic view that rejects the Nostra Aetate, the papal document that declared that modern Jews bear no guilt for the death of Christ.”
The ADL revealed that in March 2024 on Telegram, “Fuentes wrote that he and his followers ‘rightly defend the traditional Catholic view,’ blaming Jews for ‘crucifying our Lord.’”
Nostra Aetate explicitly rejects such rhetoric, stating that the death of Jesus cannot be charged “against all the Jews, without distinction, then alive, nor against the Jews of today.” It also states that “the Jews should not be presented as rejected or accursed by God, as if this followed from the Holy Scriptures.”
Recent Catholic convert Candace Owens, who joined the church in April 2024, has also used her platforms which enable her to influence millions of followers to demonize the Jewish people. A study released in December showed how Owens and fellow podcaster Tucker Carlson boosted their anti-Israel content last year.
US Vice President JD Vance also converted to Catholicism in recent years, joining the church in 2019. Vance has disputed the rise of antisemitism on the political right and failed to counter antisemitic statements when confronted with them in public settings. On Friday, Axios published secret recordings of US Sen. Ted Cruz (R-Texas) telling donors last year that “Tucker created JD. JD is Tucker’s protégé, and they are one and the same.”
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Tim Walz: Get Anne Frank’s Name Out of Your Mouth
Former US Vice President and Democratic presidential candidate Kamala Harris and her running mate Minnesota Governor Tim Walz hold a campaign event in Eau Claire, Wisconsin, US, Aug. 7, 2024. Photo: REUTERS/Kevin Mohatt
Many Holocaust survivors I’ve interviewed have said it pains them when people compare anyone to Hitler and the Gestapo, or compare things to the Holocaust to try to get attention or make a political point.
They’ve also mentioned how people use Anne Frank’s name for political purposes, because most schoolchildren have read her diary.
Minnesota Governor Tim Walz (D), who, after a scandal involving alleged fraud in his state, announced he is not running for re-election, recently said the following: “We have got children hiding in their houses, afraid to go outside. Many of us grew up reading that story of Anne Frank…”
As January 27 is International Holocaust Remembrance Day, many, including Jews, will make false comparisons to the Holocaust, because they imagine this makes them noble and a fighter for social justice.
Anne Frank died in a concentration camp called Bergen-Belsen weeks before its liberation by British forces who found thousands of corpses and about 55,000 emaciated prisoners. The camp was of course run by Nazis. Frank hid in what was known as the annex in Amsterdam for 761 days. She had no option to be deported to another country safely, nor was she in Amsterdam illegally. She knew being discovered likely meant death.
I am sure illegal immigrants fear being deported and some legal immigrants may fear detention. Walz could have said that without invoking the name of Anne Frank. He did this because his goal is to paint Federal agents with a big red Nazi brush. It is also understandable that many are angry after a Federal agent shot Alex Pretti, with video footage showing Pretti did not brandish his gun, and Walz would be correct to rebuke Kristi Noem, Secretary of Homeland Security for her characterization of Pretti.
But it is important to know about communist propaganda.
In 1967, the Soviets realized there was a branding problem. The country regretted its support for Israel officially becoming a state in 1948, because it since had become a strong ally of America. The solution? The rebrand of Israel via Holocaust inversion.
Imagine! Those who rose from the ashes of the Holocaust had done so, only to become Nazis themselves. What a twist to the story! Israel would not be the David, but, rather, the Goliath.
It took some time, but by 1975, they passed Resolution 3379 at the United Nations, where the text stated that, “Zionism is a form of racism and racial discrimination.” Fifty years later, this effort has gone past their wildest dreams, with the help of Qatari funding. Most of the world lambasts Israel at every turn, blaming Israel as one of the world’s worst oppressors. Even those propagandists never thought there would be a day where Jews were called “Zio-Nazis.”
This is why Walz sees nothing wrong with a false Anne Frank comparison. Some Jews, blinded by their hatred of President Trump, don’t stop to think about the damage of false Nazi comparisons.
This does not mean one should not criticize any president or demand accountability. Sadly, people are captured by a narrative that is popular, and are not interested in much else.
A false comparison doesn’t strengthen a point, it only takes away credibility. When anyone makes any claim, you should ask: What is your evidence for that? If they don’t have it, you should tell them to use a correct phrase and retract a claim or characterization if it is false.
The reason false Nazi comparisons are a problem is that they have become a prominent component of antisemitism.
It is the Jewish way to fight against racism and to seek justice. But those who make false Holocaust comparisons dishonor the memories of those who died in the Holocaust.
The author is a writer based in New York.
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Soccer Clubs Around the World Mark International Holocaust Remembrance Day With Commemorative Events
FC Bayern and Munich FC Augsburg holding a poster to commemorate the Holocaust #WeRemember campaign. Photo: IMAGO/MIS via Reuters Connect
Soccer clubs around the world commemorated International Holocaust Remembrance Day on Tuesday by pledging to honor victims of Nazi persecution through campaigns, memorial events, and other gestures to show the importance of remembering the atrocities of World War II.
Germany’s professional leagues — including FC Bayern and Augsburg – held over the weekend a series of memorial events and matches across the country opened with a moment of silence dedicated to the #WeRemember campaign by the World Jewish Congress. The campaign aims to keep the memory of the Holocaust alive. This year’s Holocaust Remembrance Day marks the 81st anniversary of the liberation of the Auschwitz-Birkenau extermination camp in 1945.
Vor dem Spiel haben beide Mannschaften der Befreiung Auschwitz‘ gedacht. Im Stadion gab es eine Schweigeminute.#WeRemember #DSCKSV pic.twitter.com/U098DdMbiW
— Arminia ist wieder da (@arminiawiederda) January 23, 2026
In Italy, a commemorative ceremony in memory of Jewish Hungarian soccer player and coach Árpád Weisz was held Tuesday morning at Stadio Renato Dall’Ara and organized by Bologna FC. Those in attendance included Bologna FC CEO Claudio Fenucci, a delegation from the club’s youth sector, Bologna City Councilor for Sport Roberta Li Calzi, and Emanuele Ottolenghi, vice president of the Jewish community of Bologna.
Weisz lived in Italy and led Bologna to league and international victories. He also coached Fiorentina and Inter Milan, and was the first coach to claim Italian titles with two clubs. He additionally is credited with discovering talented players such as Giuseppe Meazza. He, his wife and two children were deported to the Auschwitz concentration camp, where they were murdered by the Nazis. He died in 1944 at the age of 47.
The FIGC, which is the governing body of soccer in Italy, is running a campaign on its official website and social media channels to commemorate the victims of the Holocaust. The campaign features an image of empty seats in a stadium, to remember those murdered by the Nazis.
“Remembering is not enough; there is an absolute need to stay aware of one of the greatest tragedies in human history,” said FIGC President Gabriele Gravina. “To know is to prevent, to fight, to protect, to respect. [Soccer], with its social impact, can serve as a powerful platform to spread messages of profound significance, especially to younger generations, who did not experience this atrocity firsthand but have both the right and the duty to understand it.”
England’s Manchester United marked Holocaust Remembrance Day by making a pledge “to listen, learn, and carry the legacies forward of the millions of innocent lives that were taken under persecution.”
The Football Association, which is the governing body of soccer in England, said in a released statement that International Holocaust Remembrance Day “is for everyone. It brings people together from all walks of life to strengthen communities and stand up against hatred and discrimination.”
“As the years pass, we’re growing more distant in time from the Holocaust and from the other, more recent genocides that are commemorated on HMD. That distance brings a risk – memory fades and the sharp reality of what happened becomes blurred, abstract, or even questioned,” the FA added. Soccer “has the power to bring people together in so many ways, can eradicate social barriers and be a force for good across communities. One of our key commitments is to do everything in our power to deliver a game free from discrimination and that will never stop, which is why IHMD is so important.”
The British club Chelsea FC hosted on Tuesday at its stadium a free exhibition, open to all visitors between 10 am and 2 pm, which highlights “the achievements, struggles, and resilience of athletes before, during, and after the Holocaust.” Visitors also learn about the role sport played in fighting against Nazi persecution, and the exhibit shares the stories of Jewish athletes persecuted under Nazi rule as well as the post-Holocaust rise of Jewish sports figures such as Mark Spitz, one of the most decorated Olympic swimmers of all time. The exhibition is produced by Yad Vashem in partnership with the Jewish Ethics Project and the soccer team’s Jewish Supporters’ Group.
Tottenham Hotspur hosted a Holocaust Memorial Day event for faith leaders and students, while Fulham FC shared on its website and YouTube channel a video of Holocaust survivor Barbara Frankiss talking to three Fulham players about her experience facing Nazi persecution and the importance of Holocaust remembrance.
We were honoured to host Haringey’s annual Holocaust Memorial Day event, uniting faith leaders and students from across our community to reflect on this year’s theme ‘Bridging Generations’.
#HolocaustMemorialDay #HMD2026 pic.twitter.com/dQIZk4VpUF
— Tottenham Hotspur (@SpursOfficial) January 27, 2026