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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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OneTable reimagines Shabbat dinner program amid safety concerns, layoffs and budget crisis
(JTA) — When the Shabbat-dinner nonprofit OneTable slashed a quarter of its staff last month, it wasn’t only because of a budget crisis.
It’s true that fundraising was way down. But the group was also responding to what it sees as important shifts in how Jews gather, citing its growing sense that Gen Z is less likely than others to want to open doors to their home.
Now, OneTable is revealing a raft of new pilot programs and policies, including a move away from its defining practice of subsidizing dinners; a new policy barring anti-Israel events; a renewed focus on young Jews; and a shift toward partnerships with emergent Shabbat “clubs” to lift the burden and risk of hosting at home.
“In this world right now, the idea of welcoming something, someone into your home is scary to people,” said OneTable’s new CEO, Sarah Abramson, who joined the company in May. “All of these things are actually creating barriers to people wanting to host in their homes, and so we know that we need to bring OneTable out into the world.”
At the same time, the group is centralizing its operations. While the 14 layoffs took place across the company, Abramson said OneTable had focused in part on field managers, who served as regional liaisons with hosts and potential hosts.
“If a person in that community really saw that field manager as the face of OneTable, and for whatever reason, did not feel like that person spoke to them or was not aligned with their Jewish values and how they want to Shabbat, then often they would kind of discount OneTable,” she said.
The changes come as Israel looms large over Jewish nonprofits, influencing fundraising and engagement while also at times laying a minefield, especially for younger Jews who are increasingly divided in their sentiments.
OneTable says the number of people participating annually in Shabbat dinners it supports doubled after Oct. 7, 2023, in keeping with a “surge” of Jewish engagement that many organizations observed following Hamas’ attack on Israel. Before the resulting war in Gaza, 42,000 people a year were attending OneTable dinners. After, the number reached 80,000, according to the group.
But the group struggled to keep pace when it came to fundraising. In 2024, OneTable ran a deficit of more than $900,000, spending about $10.6 million while bringing in just over $9 million in contributions, according to their tax filings that year. That represented a sharp decline in funding from 2023, when the organization reported nearly $12 million in contributions and ended the year in a surplus.
“In full transparency, our philanthropy has not kept pace with the volume,” Abramson said.
Prior to joining OneTable, Abramson worked as the executive vice president for strategy and impact at Combined Jewish Philanthropies, Boston’s Jewish federation. There, she oversaw grantmaking as well as the nonprofit’s $60 million post-Oct. 7 Israel emergency fund.
As Jews across the United States flooded funds like that with nearly $1 billion, concerns quickly emerged about whether the donations would supplant other giving. The answer at OneTable, at least, appears to be yes, Abramson said.
“Eighty thousand participants requires so much more philanthropic support at a time where, rightly, philanthropic support for the Jewish community was directed towards Israel, and really thinking about other priorities,” she said.
Gali Cooks, the president and CEO of Leading Edge, a nonprofit that provides training, research and support for Jewish nonprofits, said that there was also a “tricky confluence right now of rising demands and rising costs” within the Jewish nonprofit sector.
Cooks said that, across the sector, nonprofit leaders were realizing that they have to “think smaller and bigger at the same time” — as OneTable says it is doing.
“Within each organization, leaders are trying to achieve more focus and clarity and streamlining toward the mission,” said Cooks. “But between organizations, they’re striving for more collaboration, more partnerships, shared infrastructure, and shared planning. That’s true in the conversation about talent, board excellence, and leadership development, but I think it’s also true about things like antisemitism, security, Israel engagement, and more.”
The changes underway at OneTable include formalizing a stance on Israel for the first time. Earlier this month, the organization added a list of its “core commitments” to its website that included a section outlining drawing a hard line against anti-Israel advocacy.
“We do not formally partner with, or support, any organization, Shabbat dinners, or gatherings that call for Israel’s destruction or in any way question Israel’s right to exist,” the section reads. “We do not fund dinners that align with any political party or candidate.”
At the same time, the group is aiming to stoke Israel talk at the Shabbat table. The group has a new partnership with Resetting the Table, a Jewish nonprofit that teaches dialogue skills, to “allow our Shabbat tables to become nuanced places for hard conversations,” Abramson said during a presentation about at the Jewish Federations of North America annual conference in November.
“We also are doing a lot of pilots based on research that enable the skill of hard conversations for Shabbat,” Abramson told JTA. “For example, we have a pilot right now with Resetting the Table, helping a lot of our hosts think through, how do you actually have deep, meaningful conversations, often about Israel, but not only, particularly in the American context right now.”
For some, the changes mark an unhappy end to OneTable as a respite for young Jews from the pitched ideological divides over Israel that increasingly characterize Jewish experiences.
Alexis Fosco, a former OneTable employee, posted on LinkedIn last month in an announcement of her departure that she was “frustrated at Jewish funders withdrawing from diaspora-focused work, leaving the staff who are already subsidizing their causes to absorb the impact.” She indicated that she had not been among the laid-off workers.
“I keep thinking about how funding-driven scope creep takes hold,” continued Fosco. “It’s heartbreaking and spiritually exhausting to pour yourself into an organization and walk away realizing the work no longer aligns with what you set out to build or believe in.”
Three former field managers did not respond to JTA requests for comment.
Abramson said the nonprofit’s new initiatives would be rolled out as pilots over the coming year. But even if the tests are temporary, they mark a significant shift for the nonprofit that has long been synonymous with underwriting the costs of serving Shabbat dinner at home. Hosts have historically received $10 stipends for each registered guest at their OneTable dinners.
An analysis of host patterns found that a small number of repeat hosts were racking up disproportionate subsidies.
In September, after one former OneTable host posted about their dismissal from the program on Facebook, Dani Kohanzadeh, OneTable’s senior director of field, told JTA that it had let go of just under 50 hosts in one week. But she said that the decision was not primarily financial.
“It’s not about balancing the budget,” said Kohanzadeh. “We didn’t make this decision based on the financial cutoff, it’s based on the overall experience with our support.”
Now, Abramson said the organization plans on rolling out alternative incentives for hosting Shabbat, including a “point” system in which points can be exchanged for prizes including, potentially, trips to Israel and elsewhere.
“OneTable’s model really works for a lot of people … so we want to ensure that people who are finding a lot of meaning and financial support through nourishment continue to be able to choose that, we won’t be taking that away,” she said.
Abramson said the company was also shifting away from its recent focus on older Jewish adults to center its programming on younger Jews.
“OneTable was founded as an organization designed to provide Friday night Shabbat experiences for young adults,” she said. “This is really going back to our roots and ensuring that we are evolving the way in which young adults want to be reached.”
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Resignations shake art gallery after it rejects Jewish pro-Palestinian activist’s work over antisemitism claims
(JTA) — An art gallery in Canada has been roiled by resignations after it narrowly voted not to acquire works by Jewish photographer and outspoken pro-Palestinian activist Nan Goldin over accusations that she holds antisemitic views.
The resignations of the Art Gallery of Ontario’s modern and contemporary curator and two members of its modern and contemporary collections committee were first reported by The Globe and Mail.
Goldin, who is widely acclaimed for her documentary-style photography of marginalized communities, has faced controversy in recent years over her outspoken pro-Palestinian activism.
In the weeks following Oct. 7, Goldin also signed onto a letter calling for “Palestinian liberation.” In April 2024, she also signed another letter calling for Israel’s exclusion from the Venice Biennale. In December 2023, Goldin told n+1 Magazine that she had “been on a cultural boycott of Israel for my whole life.”
And German leaders criticized her after she said in a November 2024 speech at the Neue Nationalgalerie in Berlin, where she said, “I decided to use this exhibition as a platform to amplify my position of moral outrage at the genocide in Gaza and Lebanon,” adding, “Anti-Zionism has nothing to do with antisemitism.”
Last week, Goldin donated one of her artworks to a fundraiser for Palestinian children curated by children’s YouTube star Ms. Rachel, who has faced criticism for her pro-Palestinian advocacy.
According to an internal memo obtained by The Globe and Mail, the gallery was embroiled debates over acquiring Goldin’s works in the middle of last year.
The gallery’s modern and contemporary curatorial working committee eventually voted 11-9 against purchasing Goldin’s works, after some members alleged Goldin’s remarks were “offensive” and “antisemitic.” Other members of the committee argued that her works were not antisemitic and that “refusing the work because of the artist’s views was censorship,” the newspaper reported.
The Art Gallery of Toronto is publicly funded and already houses three of Goldin’s works. The work it decided not to acquire, “Stendhal Syndrome,” does not relate to her pro-Palestinian activism and was instead acquired by Vancouver gallery that has displayed it since November.
Following the debate over Goldin’s work, the director and chief executive of the Toronto gallery, Stephan Jost, outlined a governance review that recommended a “reset” on the committee’s acquisition discussions and “clarification” of its members’ responsibilities, according to the Globe and Mail.
In a statement to the Jewish Telegraphic Agency about the resignations, the gallery acknowledged the turmoil over Goldin’s work and said they had engaged an expert to review the meeting.
“Political views are never intended to be part of the process. In this instance, personal political views did surface,” said a AGO spokesperson. “As a result, the AGO engaged an independent governance expert to review matters relating to that meeting. The AGO takes these learnings seriously and has reset to ensure that such discussions are focused on an artwork’s alignment to the AGO’s acquisition criteria, are healthy and productive, and welcome multiple perspectives.”
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Berlin rabbi convicted of ‘sexual assault and sexual coercion’ of woman he offered to counsel
(JTA) — BERLIN — A Berlin district court has found a rabbi guilty of “sexual assault and sexual coercion by exploiting a moment of surprise,” a misdemeanor under German law.
The criminal case was brought by the Berlin public prosecutor and by one of multiple women who have accused the rabbi of a range of sexual abuses dating back almost two decades. Anyone with a complaint may press charges, Michael Petzold, a press spokesman for the public prosecutor, told the Jewish Telegraphic Agency.
Many of the women — including the co-plaintiff in this case — have said they thought they were his only victim, until news reports emerged following his firing by the Jewish community in Berlin on June 1, 2023.
The saga proved significant because it marked a rare instance of a rabbinic firing by an organized Jewish community in Germany. It also initiated a new openness to discussing abuse allegations within the community.
Reuven Y., 49, a married father of four, has now been given a suspended prison sentence of 10 months as well as two years’ probation. German law bars the release of the convicted person’s full name and address.
The co-plaintiff and two witnesses were among 17 women who had testified against the rabbi in July 2023 to an Orthodox Jewish court, or beit din, in Germany. That court had determined that the defendant was unfit to serve in any of his clerical roles, including as ritual circumciser, Torah scribe and kashrut supervisor.
In the current case, the defendant “invited witness P. to a purported ‘personality training’ on February 21, 2021” in the premises of his synagogue on Passauer Strasse in Berlin, according to the Berlin district court verdict issued Wednesday.
In the course of this “training,” the rabbi instructed the witness “to stand with her back to the wall and close her eyes in order to free her from the ‘negative energies’ of her ex-partner,” the court found. He then suddenly kissed her intimately, without her consent, the court wrote. “Due to the unforeseen assault, the witness was unable to defend herself. Her well-being was significantly violated by your behavior,” the court wrote, addressing the defendant.
On Tuesday, Reuven Y. withdrew his right to appeal the decision. If he violates his probation, even on the last day, he can be jailed for the full 10 months, Petzold said.
The rabbi’s Berlin-based defense attorney, Galina Rolnik, did not respond to a request for comment by press time.
The newly convicted rabbi, who had unsuccessfully sued the Jewish community to get his job back, recently lost his appeal in that case, it was reported during the recent trial. He told the court during a hearing on Jan. 5 that he was being supported by his wife.
The Jewish community fired him in 2023 after a handful of women, all of them with a migration background from the former Soviet Union, testified privately that the defendant had assaulted them sexually, mostly after gaining their confidence by claiming that only he as a rabbi with special powers could help them resolve family or relationship problems. The incidents dated back nearly two decades.
The Orthodox Rabbinical Conference of Germany, known by its German acronym ORD, issued a statement following the verdict.
“We have the deepest sympathy for the woman affected. We as rabbis will not remain silent when a sexual assault occurs in the name of Judaism,” the statement said. “The Beit Din (Jewish rabbinical court) of the ORD and the rabbis of the ORD condemn all forms of harassment and abuse in the strongest possible terms, especially when perpetrated by someone in a position of power within education and religion. A person who harasses or abuses others is not fit to hold the office of rabbi and should not be active in religious, rabbinical, or educational positions.”
Court witness Elena Eyngorn, the whistleblower who raised awareness and support for the victims in 2023, told the court during the recent criminal trial that about 32 women had contacted her with accounts of abuse by the accused rabbi. She also testified that other incidents were more severe than the one heard in the case that resulted in conviction.
This reporter was subpoenaed and testified in the case about JTA’s previous reporting on the topic.
Petzold told JTA that other alleged victims “may file complaints at the police station or at the prosecution office. And then it has to be investigated.”
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