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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Lula’s reelection puts the brakes on Latin America’s pro-Israel shift
(JTA) — BUENOS AIRES – Brazilians reelected Luiz Inácio ‘Lula’ da Silva as president, defeating the center-right senator Flavio Bolsonaro, putting the breaks on a regional shift toward closer ties with Israel.
The current president, a left-wing leader of Partido dos Trabalhadores (Workers Party), obtained 51.79% of the valid votes, while Bolsonaro received 48.21%.
Bolsonaro, of the Liberal Party, had pledged a close diplomatic partnership with Israel and cultivated ties with Prime Minister Benjamin Netanyahu, while Lula has become a critic of Israel’s military campaign in Gaza. Bolsonaro said he did not accept the election results, although it is not clear how he could challenge them.
In January 2024, Lula’s government endorsed South Africa’s decision to bring a genocide case against Israel before the International Court of Justice. A month later, Lula compared Palestinian suffering in Gaza to Hitler’s murder of the Jews, triggering a diplomatic crisis between Brazil and Israel. Brazil’s Jewish umbrella organization, CONIB, publicly condemned the comparison as a distortion that offended the memory of Holocaust victims and their descendants.
The remarks were also criticized by the Holocaust Museum of Buenos Aires. Sen. Bolsonaro promised a big shift toward Israel when he spoke on June 28, 2026, in Buenos Aires in a meeting with Jewish leaders. “In 2027, Brazil will not only once again have an ambassador to Israel, but will also take the step of moving its embassy to Israel’s capital, Jerusalem,” he said.
That night he also lauded the 120,000 Jews in Brazil, saying, “They are men and women who rank among the brightest in Brazilian medicine, industry, science, culture and business.”
After Bolsonaro finished ahead of Lula in the first round on Oct. 4, Netanyahu sent a message the following day on X: “Congratulations @FlavioBolsonaro on yesterday’s vote and good luck in the final. I look forward to restoring the extraordinary friendship between Israel and Brazil. Best wishes for your great victory, my friend.”
Since 2023, several Latin American countries have strengthened ties with Israel, in some cases reversing policies adopted by their predecessors, among them:
Argentine President Javier Milei elected in 2023, who makes support for Israel central to his foreign policy and meets with families of hostages Hamas abducted in its deadly Oct. 7, 2023, raid on Israel, which launched the current war;
Bolivian President Rodrigo Paz Pereira, elected in 2025, who restored diplomatic relations with Israel severed by his predecessor;
President Nasry Asfura of Honduras, elected in 2025, who immediately formally recognized Israel’s new ambassador, a process his predecessor left in limbo;
Chilean President José Antonio Kast, elected in 2025, who is rebuilding ties with Israel diminished by his predecessor;
and Colombian President Abelardo de la Espriella, elected in May, who restored diplomatic ties with Israel severed by his predecessor, sent his foreign minister to inaugurate an embassy in Jerusalem and pulled out of the ICJ genocide case against Israel.
This article originally appeared on JTA.org.
The post Lula’s reelection puts the brakes on Latin America’s pro-Israel shift appeared first on The Forward.
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In anti-Muslim speech, Trump says Jews who support El-Sayed should be ‘ashamed’
(JTA) — President Donald Trump disparaged Jewish voters who support Abdul El-Sayed, Michigan’s Democratic Senate nominee, at a rally in Port Huron on Sunday.
“Any Jewish person that supports this guy should be ashamed of themselves,” Trump told some 4,000 supporters in the city north of Detroit, where he stumped for Republican nominee Mike Rogers. “You should never speak to them again.”
Hundreds of Michigan Jews have pledged to vote for El-Sayed, who polls indicate is narrowly leading Rogers in a race key to determining control of the Senate. Another subset of Jews has pressured El-Sayed, a staunch critic of Israel, to defend “Jewish safety — including for Zionist Jews” and “Jewish sovereignty in Israel.” Still others have urged their community members to reject El-Sayed outright and back Rogers.
El-Sayed opposes U.S. military aid to Israel, saying the country has committed genocide in Gaza and is “not an ally.” Those positions divided the Democratic party during his primary campaign against pro-Israel U.S. Rep. Haley Stevens, whom he narrowly bested in August. A former public health official, El-Sayed has also emphasized affordability in healthcare, housing and education. He has made a concentrated push to reach undecided Jewish voters in the homestretch before the Nov. 3 midterm election, hiring a Jewish outreach director last week.
Trump has in the past accused Jews who vote for Democrats of being “disloyal to Jewish people” and “disloyal to Israel.”
He said at the Port Huron rally that he is “polling at 99% in Israel,” which will hold national elections on Tuesday.
Trump did not cite evidence for the claim, which is unsupported by publicly available surveys. While he has historically scored high popularity among Israelis, a poll by the Jewish People Policy Institute in June found the Israeli public’s trust in him was declining. The poll said that 12% of Israelis reported having a great deal of trust in Trump, down from 21% in May, while the share of Israelis with complete distrust in him rose from 32% to 37%.
Trump joined his comments about Jews and Israel to anti-Muslim rhetoric about El-Sayed, who would become the first Muslim in the Senate if he is elected.
Trump baselessly called El-Sayed a “jihadist Muslim Brotherhood member” who was “on the side of the terrorists,” adding that he would “have to go through a metal detector before he’s allowed to go into the Senate.”
He threatened that “if Abdul and the Democrats win, they will open the floodgates and invite hordes of jihadists to our shores, creating a nightmare of violence and terror until you cannot even have a Christmas.”
Trump claimed that El-Sayed’s half sister, Eman Abdelhadi, celebrated the Hamas attacks on Israel on Oct. 7, 2023. On the first anniversary of the attack, Abdelhadi posted a video that said, “no matter how great the brutality, the oppression, the intensity of what we’re going through, the horizon of justice is just around the corner,” according to The New York Times. She did not directly mention or celebrate the violence.
Trump also said that El-Sayed’s mother had “worked for an organization that gave hundreds of thousands of dollars to Osama bin Laden and al-Qaeda.” A Times investigation reported that El-Sayed’s mother worked as a nurse in Missouri for a Muslim aid group that was later designated by the U.S. government as a supporter of terrorist groups. She was never accused of wrongdoing.
El-Sayed’s campaign has said that he “disagrees” with his sister on “a number of political positions and the rhetoric she’s chosen to use, including on foreign policy.” He was raised by his father and stepmother and has said that he had little relationship with his biological mother while growing up.
Former President Barack Obama campaigned with El-Sayed in Detroit on Saturday, saying the candidate was “fighting for change, real change, that will get money out of politics and put money in your pocket.”
This article originally appeared on JTA.org.
The post In anti-Muslim speech, Trump says Jews who support El-Sayed should be ‘ashamed’ appeared first on The Forward.
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CAIR Connecticut urges Greenwich schools to stop using Eisner Camp over Israel ties
(JTA) — GREAT BARRINGTON, Mass. – Greenwich Public Schools in Connecticut said it would proceed with a planned fall trip for sixth graders at a Jewish camp in Massachusetts as planned this week, despite pressure from a Muslim advocacy organization over the camp’s Israeli symbols and Israel-related programming.
CAIR Connecticut, the state chapter of the Council on American-Islamic Relations, objected to the trip, saying that programming at Eisner Camp in Great Barrington “incorporates connections to Israel,” the chapter’s board chair Farhan Memon wrote in a letter to Greenwich Superintendent of Schools Toni Jones dated Oct. 13.
The four-day Greenwich Schools field trip was organized by the Outdoor Classroom project, which works with seven locations in New England, including Eisner. Four of the camps are affiliated with Christian organizations, and two have no religious affiliation. With its clients, Outdoor Classroom coordinates nature-related learning programs for kids.
Memon wrote that some parents in Greenwich had viewed a video and photos of previous school events at Eisner and “identified Israeli flags and yellow ribbons prominently displayed in spaces used during school visits.”
“At the very least, spaces used by Greenwich students on any school trip should be free of national and political displays,” Memon wrote.
Eisner director Paul Isserles said in a statement shared with the Jewish Telegraphic Agency: “We welcome Outdoor Classroom to use our camp facilities. Throughout the year many outside organizations rent our facilities for various programs. URJ Eisner Camp is proud to have an Israeli flag displayed for our camp programs.”
When it comes to visiting groups, “Frankly, we are not regularly asked to do anything to remove those symbols or to cover them,” said Union for Reform Judaism president Rabbi Rick Jacobs in a telephone interview with JTA. “Because to be honest, we wouldn’t.”
Answering Memon’s letter on Oct. 14, Jones wrote in an email that her school district “acknowledges that individuals and families have vastly different views regarding global events” and that it intends to “provide an inclusive and safe educational environment for all Greenwich Public School students, including when they are on field trips under our care.”
She added that she had “made it clear to a few families that we will not take a political or religious stand.” JTA has seen both the CAIR letter and the email response.
CAIR Connecticut did not respond to JTA’s query.
CAIR’s national website says the organization promotes interfaith dialogue and “condemns all acts of violence against civilians by any individual, group or state.”
The Reform movement founded the 600-acre camp in 1958 as the Joseph Eisner Camp Institute for Living Judaism. It is located in the Berkshire Hills south of the town center of Great Barrington.
It is one of more than a dozen of the movement’s overnight camps in the North America. Many of those camps are rented throughout the year by groups that have nothing to do with Judaism, URJ’s Rabbi Jacobs said. “If a group rents the camp, they come up with their own agenda,” he said.
He added, “There are flags and other symbols of Judaism and of Israel in our camps, and we’re proud of that.”
Some parents had raised concerns about the venue as early as March. CAIR urged the district to stop using the camp in the Oct. 14 letter.
Removing decorations from the camp would not be enough, he said, noting that parents were upset after seeing promotional material about Eisner bringing Jewish campers to visit Israeli army bases under the Gadna, an Israeli military youth program.
A July 2019 post on Eisner Camp’s website says a group of participants in its Israel trip chose Gadna, stayed at an army base, practiced drills and learned to shoot at a target.
“URJ Eisner Camp participants who go to Israel have not participated in Gadna since 2023,” camp director Isserles said in a statement provided to JTA. “Our Israel programming at camp and in Israel is focused on Jewish identity, community, education, and connection to Israel.”
What CAIR is saying is that “A Jewish institution can be an unfit place for public-school children because it is visibly Jewish and identifies openly with Israel,” wrote blogger and Eisner alumnus Rabbi Jeff Salkin in his “Unfiltered” Substack on Oct. 19.
“A Jewish institution should not have to hide its Jewish identity to count as a fit place for other people’s children. You would not ask a church camp to remove a cross, or a Muslim camp to take down a crescent. A standard that demands such hiding makes Jewish identity itself the problem,” Salkin wrote.
This article originally appeared on JTA.org.
The post CAIR Connecticut urges Greenwich schools to stop using Eisner Camp over Israel ties appeared first on The Forward.
