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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”


The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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In Israel’s missile war, some families run to shelters. Others have nowhere to go.

(JTA) — JERUSALEM — Walking with her children in Pisgat Zeev, a leafy neighborhood in Jerusalem, on Monday afternoon, Rivka recalled the missile that flew nearby the day before.

An impact could be felt as the family hunkered in their private “mamad” or safe room, required in all new homes in the Jewish neighborhood. Those who live in older homes or were far from their residence found their nearest public shelter.

When her children started to cry, Rivka said, she reassured them that the walls of the shelter are strong enough to withstand anything Iran could send toward Israel. “We feel safe in our shelters,” she said.

Just a few miles south, in the east Jerusalem neighborhood of Sheikh Jarrah, father of three Abed Abu Sharif recalled how he was driving his taxi on Sunday when he heard the unmistakable sound of an air raid alert.

Israeli authorities advise anyone driving when a warning siren sounds to exit their vehicle and look for the nearest public shelter. Abu Sharif knew he would not find one.

“Where am I to go? What am I to do? There is no shelter for me near here,” he said. “I continue driving because I have to provide for my family.”

The disparate experiences point to longstanding gaps in shelter access that are being thrown into stark relief once again by war.

The access gaps exist both geographically — with residents of the country’s dense center more protected — and between Jewish and Arab Israelis.

A Knesset hearing on Monday took aim at the significant number of Israelis who do not have ready access to shelters near their home, with lawmakers expressing frustration over the lack of support for shelter construction despite the constant threat of war since Oct. 7, 2023.

“In my view, this situation is abandonment of human life. Nothing less,” Oded Forer of the Yisrael Beiteinu party said during the hearing. “And it is happening right now, as people try to run to safe rooms, but they don’t have them.”

The hearing only briefly discussed disparities between Jewish and Arab Israeli communities in shelter access, citing statistics from the Israel Defense Forces’ Home Front Command. The statistics — revealed publicly last week — show that only 37 of 11,775 public shelters in Israel, or roughly 0.3%,  are located in Arab municipalities, even though Arabs make up about 15% of Israel’s population.

That information dates to January 2025, before last year’s war with Iran. While both the Home Front Command and Israel’s comptroller told the Jewish Telegraphic Agency that a newer accounting was not available, Ori Narov, who leads the legal department of the Israel Religious Action Center, said he had received government data showing that roughly a third of the 1,500 shelters installed last year in Israel’s north went to Arab municipalities — a development that he cited as a rare sign of progress in Jewish-Arab equity.

Still, there is only one public bomb shelter in east Jerusalem, according to Bimkom-Planners for Planning Rights, a group advocating for equitable built environments in Israel.

“This is an issue of equity,” said Bimkom’s Dafna Saporta. “We’re talking about the Arab population. They don’t have equality, and they don’t have justice in Israel. The state is taking care of the Jewish population but neglecting the Arabs. It’s not new. It’s a political decision.”

National civil defense standards are set by the Home Front Command, while planning approval rests with local planning authorities, and cities are typically responsible for maintaining public shelters.

“As per the Civil Defense Law, public shelter construction is the responsibility of local authorities, whereas personal protection is an individual responsibility,” Home Front Command said in a statement responding to a request for comment on disparities in shelter access between Arab and Jewish communities in Israel.

It added, “The Home Front Command also takes measures to provide individual protection and to renovate public shelters, based on guidance from the political echelon and government decisions.”

Oct. 7, the subsequent conflict with Hezbollah and last year’s 12-day war with Iran drew stark attention to disparities that had deepened over time. A missile landed in Rahat, an Arab city in the south, killing multiple residents, and another strike in Tamra, in the north, killed several members of the same family.

Some efforts are underway to close the gap. A government initiative called Northern Shield worked to install shelters last year in homes and schools within a buffer zone of the Lebanese border, where rockets from Hezbollah are again flying now.

Nonprofit groups have also stepped into the gap. The International Fellowship of Christians and Jews, meanwhile, says it has worked with the government to install 700 shelters since Oct. 7, including several this week and some in a Druze village and in Haifa, a mixed city with large populations of both Jews and Arabs.

And the Israeli organization Standing Together, which advocates coexistence between Arabs and Jewish Israelis, has launched a campaign to crowdfund shelters for vulnerable Arab communities in the Negev.

But advocates say the efforts are far outmatched by the need. “While these initiatives are well-intentioned and deeply appreciated, the scale of the need in the unrecognized villages far exceeds the capacity of civil society,” Huda Abu Obaid, CEO of the Negev Coexistence Forum, said about the crowdfunding campaigns.

The Negev Coexistence Forum joined a lawsuit filed by the Reform movement-affiliated IRAC at the Supreme Court of Israel in 2024, alleging that Israel’s failure to build public shelters in Arab communities was a violation of their civil rights.

The government’s defense rested on high rates of illegal construction in Arab municipalities, which, in their view, absolved them of responsibility to ensure that mamads are installed in new homes. (Retrofitting mamads into older buildings is difficult and costly and not within the budget of any municipality, Arab or Jewish.)

The court sided with the government, ruling that the responsibility for building protective spaces rests with private homeowners and that the state is not obligated to build public shelters.

For Narov, the situation in the Negev is particularly galling because the extant planning process does not account for many Bedouin Arabs living there.

“They are not municipalities recognized by the government, so they can’t even build the shelters if they wanted to,” Narov said. He added, “This is the first responsibility of any state to its citizens: security to keep them safe from attacks, from the inside and definitely from the outside, as we’re experiencing right now.”

“If the law requires a protected room in every new building, but thousands of citizens are prevented from building legally or live in areas excluded from state planning frameworks, then the legal standard itself produces inequality,” Abu Obaid said. “Protection should not depend on municipal status, planning recognition or economic ability. It should be universal.”

The mandate that all new construction include a safe room in each unit or a basement shelter, first enacted in the 1990s, shifted Israel’s safeguards away from public shelters. That includes in east Jerusalem, which is administered by the the city of Jerusalem Municipality and hence the Israeli government, where no additional public shelters have been built in the last decade.

On March 2, an Iranian missile landed at the entrance to Ramat Shlomo, just a few kilometers from the neighborhood, injuring six Israelis.

Fatme, a doctor at a hospital in Jerusalem who was riding bus 218 toward the Qalandia checkpoint at the end of her workday on Monday, passed the crater on her way home. Still, she said, the debate was of little practical significance to her.

“There isn’t a single shelter in my neighborhood,” she said. “So when I hear the bombs, I just go on with my day.”

The post In Israel’s missile war, some families run to shelters. Others have nowhere to go. appeared first on The Forward.

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Trump says Iran war is ‘very complete, pretty much’ as US and Israel continue to pound Tehran

(JTA) — President Donald Trump gave mixed signals about the status of the U.S.-Israeli war on Iran on Monday, telling reporters that the war was “very complete, pretty much” even as he said that he would make a “mutual” decision with Israeli Prime Minister Benjamin Netanyahu about its end.

At the same time, he threatened Iran in a post on Truth Social, saying, “If Iran does anything that stops the flow of Oil within the Strait of Hormuz, they will be hit by the United States of America TWENTY TIMES HARDER than they have been hit thus far.”

Secretary of Defense Pete Hegseth said Tuesday would be “the most intense day” of strikes yet – while also noting that the pace of Iran’s missiles had slowed.

Three people have died from missile strikes in the last two days in Israel, as well as two Israeli soldiers killed when their tank was attacked while they fought Hezbollah forces in southern Lebanon. One of the soldiers killed was from Majdal Shams, a Druze town in Israel’s north where 12 children were killed by a Hezbollah rocket in 2024.

Trump’s comments come as oil prices surge amid disruption in the Middle East that has turned several U.S. allies in the region into Iranian targets. A leading pro-Israel senator has urged Israel to refrain from targeting Iranian oil depots, reflecting anxiety over sharply rising gas prices.

Trump told the Times of Israel that while Netanyahu would have input in the timing to end the war, he would make the final decision. He also declined to entertain the idea of Israel continuing to fight Iran after the United States exits, saying, “I don’t think it’s going to be necessary.”

Iranian officials, meanwhile, have vowed to continue fighting “as long as it takes” and are prepared for a long war.

And Netanyahu said on Tuesday morning that “more is to come” in the war.

The comments come as U.S. and Israeli forces continue to bomb targets in Iran in an attempt to end the country’s military ambitions, destroy its missile arsenal and potentially topple its Islamic Republic regime.

This week, the regime appointed Mojtaba Khamenei, the hard-line son of the assassinated supreme leader Ayatollah Ali Khamenei, as its new supreme leader in a show of defiance. Trump has said he is “not happy” with the choice and would like to see someone else installed.

The post Trump says Iran war is ‘very complete, pretty much’ as US and Israel continue to pound Tehran appeared first on The Forward.

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When observant Jews gathered to challenge pro-Israel orthodoxy, verbal sparring and walkouts ensued

Hundreds of observant Jews convened at a Manhattan synagogue on Sunday to foster an alternative to the prevailing right-wing discourse about Israeli and American politics in the Orthodox world. But the conference also surfaced uncomfortable arguments within the dissent, with some attendees walking out of one session in protest.

The gathering at B’nai Jeshurun marked the second annual conference for the U.S. chapter of Smol Emuni, which translates as “the faithful left” — a counterpart to a group of the same name working in Israel and the West Bank. A diverse group of speakers that included both Zionists and anti-Zionists grappled with settler violence, humanitarian and spiritual crises sparked by the war in Gaza, and religious rhetoric surrounding the war in Iran.

The big-tent approach gave voice to Americans, Israelis and Palestinians frustrated with Israel’s political direction — and led to some pointed exchanges, including a conference organizer’s public rebuke of the event’s headliner, Rabbi Saul Berman.

Berman, an activist in the American civil rights movement and the former senior rabbi of the Orthodox Lincoln Square Synagogue, went off-topic from his keynote speech to deliver a broad critique of Islam in response to comments about Zionism made by a peace group leader in an earlier session.

For attendees who spoke with the Forward, the conference provided much-needed solidarity in a Jewish milieu that tends to sideline even mild criticism of Israel. It also showed the fledgling movement’s identity being worked out in real time.

“It’s very hard to thread the needle and say, “OK, I am progressive, and I am a Zionist, and I disagree with some things that the Israeli government is doing,” attendee Riva Atlas, a New Yorker who works as a financial researcher, told the Forward.

‘We respectfully disagree’

Gregory Khalil speaks at the Smol Emuni conference on March 8. Screenshot of YouTube/Smol Emuni US

A morning panel about Gaza brought a few charged moments.

Among the panelists was Gregory Khalil, who co-founded the Israeli-Palestinian peacebuilding nonprofit Telos Group and advised the Palestine Liberation Organization on peace negotiations with Israel from 2004 to 2008.

In his remarks, he asked the overwhelmingly Jewish audience to understand the situation of Palestinians in Gaza and the West Bank from their perspective — and to recognize that hardline Zionism can be an obstacle to reducing conflict.

Khalil said that Palestinians have been treated as an exception when it comes to the principle of universal human rights, and that “resistance” was inevitable as a result.

“The world often operates in two plus two equals four,” Khalil said. “For years, starve them, bomb them, tell them that they’re the criminals. People are going to resist.”

Asked whether he saw the conflict as theological in nature, Khalil said it was a “semantic question,” but that “Zionism very much functions like a religion” because it is often framed as “an article of faith beyond critique.”

Moderator David Myers, a Jewish history professor at UCLA, urged Khalil not to discount that Zionism has theological underpinnings for many Jews — “to think very seriously about considering the theological something other than a sort of new semantics.”

Rabbi Mikhael Manekin, a founder of Israel’s Smol Emuni movement who was joining by Zoom, added that “no matter what word you use to identify yourself — Zionist, non-Zionist, anti-Zionist — at the end of the day, so much of our tradition centers the holiness of the land of Israel. So one still needs to have a conversation about that. A third of our Mishnah is about keeping commandments in Israel.”

Toward the end of the panel, Khalil said he “almost got up and left” because he felt that there was not enough time devoted to talking directly about the devastation in Gaza.

The exchange rankled Berman, who hours later brought them back up in his address to the general session.

The rabbi, who famously led a megillah reading in jail after he was arrested in 1965 marching for voting rights in Selma, Alabama, expressed disappointment in the morning panelists, diverging from his assigned topic of the struggle over ICE immigration raids in Minneapolis.

“I did not appreciate the assertion that somehow the Jewish passion for Israel need not be heard,” Berman said. “I didn’t appreciate the sense that the theological root of Zionism is the source of horror and enmity and evil.”

Rabbi Saul Berman speaks at the Smol Emuni conference, held March 8 at B’nai Jeshurun in New York City. Screenshot of YouTube/Smol Emuni US

Berman added his view that the “theological position within Islam is fundamentally at the root of the incapacity of the Islamic world to recognize the rights of Israel to exist as a Jewish state,” and that idea is “taught actively by imams all over the world, including here in the United States.”

During Berman’s comments, several attendees walked out of the sanctuary. One audience member held up a “BOOO” sign, scrawled on a piece of paper.

One of the conference organizers took to the mic to publicly push back on the esteemed speaker.

“We invited you to speak about immigration and you expressed other views. We appreciate hearing them. As organizers of Smol Emuni, we want to say that we respectfully disagree, but we’re very glad to have you here with us,” Rachel Landsberg, Smol Emuni’s program director, said to applause.

Berman, a graduate of Yeshiva University’s Rabbi Isaac Elchanan Theological Seminary, had represented the Orthodox mainstream in a lineup that also featured Conservative rabbis and ex-Hasidic Jews, and had top billing on conference promotional materials.

Yet he had been an imperfect fit from the outset. In an interview after the conference, Smol Emuni executive director Esther Sperber said Berman had expressed prior to accepting an invitation to speak that he disagreed with the organization’s approach to Israel.

Sperber said she was honored that the rabbi — whom she described as “one of the luminaries of the Modern Orthodox world” — attended the whole day. But she took offense at his comments, which she felt painted all of Islam with a broad brush.

“Our intention was for the conference to focus on what we as Orthodox and observant Jews can do better,” Sperber said. “And I think our sense was that Rabbi Berman’s comments were more focused on what Palestinians can do better.”

Sperber added that the Smol Emuni movement is “not looking to include everyone in the Jewish world” but welcomes anyone who identifies with the religious left and supports universal human rights for Palestinians.

‘Whispered invitations’

Speakers at a Smol Emuni panel on Zionism in the Haredi community. Screenshot of YouTube/Smol Emuni US

While the clashes punctuated the gathering, other sessions more quietly worked through challenging topics, including ICE and immigration policy, grounded in the Torah’s call to protect the stranger; a screening of Children No More, a documentary about activists holding silent vigils in Tel Aviv for children killed by the Israeli military in Gaza; a conversation about “Zionism and Nationalism in the Haredi Community”; and a session about creating more nuanced Israel curriculum in Jewish schools.

Several speakers described the difficulty of challenging what can seem like a strong uncritically pro-Israel consensus in religious Zionist communities.

“Close friends in Israel — decent, religious, fair minded and highly educated people — sent me the following reading on Purim. I shudder as I read the words: ‘A bomb has been dropped in Tehran in your honor. Purim Sameach,’” Rabbi Chaim Seidler-Feller told the crowd. “What an obscene perversion. A sickness has overtaken the religious Zionist community.”

Some spoke despite potential repercussions in their communities, while others remained silent observers. One conference attendee declined to speak with the Forward, citing potential backlash from his Israel-aligned congregation if they learned he had attended.

Gershon Rosenberg, a junior at the modern Orthodox Jewish day school SAR Academy in the Bronx, said during the Israel education panel that he faced intense backlash from his community after writing an op-ed in his school newspaper arguing for a broader understanding of the conflict in Gaza. But he also found peers expressing support.

“A lot of people would reach out to me and say, ‘It was so meaningful for me to see someone else, a young person, show that I’m not alone, that there are a lot of other people out there in the Orthodox community who have these persuasions,’” Rosenberg said.

Rabbi Sharon Brous, who leads the unaffiliated Los Angeles synagogue Ikar, said a local Smol Emuni gathering, organized through “whispered invitations,” had helped attendees realize their views on Israel were more widely held than they had assumed.

Sperber, who grew up in Israel and now lives in New York City, said she felt like she was “living in a different reality” than her family due to their political differences.

Most troubling to her, she said, was leaders citing Jewish tradition to enact vengeance.

“The situation in Israel and the region is dangerous and combustible, but my other very deep, deep concern is not just the danger of war, but its corruption of our faith and our Judaism,” Sperber said. “Our tradition has been hijacked.”

The post When observant Jews gathered to challenge pro-Israel orthodoxy, verbal sparring and walkouts ensued appeared first on The Forward.

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