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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The Spanish Sabotage: How NATO’s Weakest Link Endangers the War Effort
Spanish Prime Minister Pedro Sanchez speaks during a press conference after attending a special summit of European Union leaders to discuss transatlantic relations, in Brussels, Belgium, Jan. 23, 2026. Photo: REUTERS/Yves Herman
As the Western alliance entered the second month of its existential struggle against the Iranian regime, the southern anchor of NATO officially buckled.
In a calculated move that serves as a strategic windfall for Tehran, the Spanish government — led by Prime Minister Pedro Sánchez — closed its national airspace and sovereign military bases to United States forces engaged in “Operation Epic Fury.”
By branding the mission to dismantle Iran’s nuclear infrastructure as “illegal and reckless,” Madrid has transitioned from a passive free-rider to an active obstructionist, prioritizing a radical domestic agenda over the survival of the trans-Atlantic security architecture.
This is not merely a tactical disagreement; it is a textbook manifestation of “lawful Islamism” and the erosion of Western resolve. While American and Israeli pilots risk their lives to prevent a nuclear-armed mullahcracy from finalizing its breakout, Spain has opted for a “Neutrality of the Grave” that threatens to lengthen the conflict and embolden the Axis of Resistance.
The immediate impact of Spain’s decision is felt at the fuel pump and the flight line.
By denying the US the use of Naval Station Rota and Morón Air Base — historical gatekeepers of the Mediterranean — Sánchez has severed the primary logistical “air bridge” for Operation Epic Fury. US refueling tankers, including KC-135s and KC-46s, have been forced to relocate to more distant hubs in Germany and the United Kingdom, creating a congested bottleneck in Northern Europe.
Rerouting around the Iberian Peninsula adds between 300 and 800 nautical miles to every mission, a “strategic tax” that adds up to two hours of flight time for time-sensitive strikes.
On a typical widebody military aircraft, this delay consumes an additional 13,000 pounds of fuel per sortie. In a theater where seconds determine whether a mobile Islamic Revolutionary Guard Corps (IRGC) missile launcher is neutralized or fired at an Israeli city, Spain’s “neutrality” is measured in the blood of its allies.
Spain’s sabotage is driven by the internal mechanics of the Sánchez government — a fragile minority coalition captured by radical left and Islamist-aligned forces. The influence of parties like Sumar and EH Bildu — a group with historical ties to Basque terrorism — has effectively outsourced Madrid’s foreign policy to a “Red-Green Alliance” that views the US and Israel as greater enemies than the IRGC.
This ideological subversion was punctuated by the unfiltered rebuke of Spain’s Transport Minister, Óscar Puente, who directed a statement at the Israeli leadership that has since reverberated across the globe: “We are not going with you even around the corner, you genocidal bastard.”
This is the language of rupture, signaling that Spain no longer considers itself a partner in the defense of Western values.
The hollow morality of the government’s stance was dismantled on March 29 by General Fernando Alejandre, the former Chief of the Spanish Defense Staff (JEMAD).
In an interview with ABC Spain, Alejandre warned that the “No to War” slogans used by the cabinet are merely “simplistic advertisements” that ignore the topographical reality of modern threats. Alejandre noted that Spain has “sublimated the word peace,” mistakenly believing that an “unjust peace” is preferable to a necessary defense, a path that inevitably leads to total indefension.
Alejandre’s most haunting warning concerned Spain’s own sovereignty. He identified Morocco as a “certain and clear threat” that is closely watching Spain’s lack of a solid defense culture. By alienating the United States in its hour of conflict, Spain is gambling with the security of the Canary Islands, Ceuta, and Melilla. As US strategic interest shifts toward Rabat — a pro-Western partner and Abraham Accords signatory that has seen a 17.6% increase in its 2026 defense budget — Spain risks being left alone on its own southern flank.
The economic repercussions are already beginning to bite. President Donald Trump has characterized Spain as a “terrible” ally, and instructed US Treasury Secretary Scott Bessent to prepare a total trade embargo against Madrid. Furthermore, by complicating the mission to reopen the Strait of Hormuz, Spain is directly contributing to the global energy shock that has sent Brent crude toward $110 per barrel.
The Spanish sabotage is a case study in the danger of allowing domestic extremism to dictate international security. When a NATO member chooses to facilitate the survival of the Iranian regime by weaponizing its geography against its allies, the alliance must react. The “habit of consultation” that has defined NATO since 1949 is broken. For the mission to deny Iran nuclear weapons to succeed, the West must recognize its weakest links and forge new partnerships with those who demonstrate a genuine commitment to victory.
The cost of Madrid’s betrayal is a grave that the Iranian regime is currently digging for the entire West; Sánchez is merely making sure the US has a harder time stopping them.
Amine Ayoub, a fellow at the Middle East Forum, is a policy analyst and writer based in Morocco. Follow him on X: @amineayoubx
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From Spain to Passover: The Problem of Inherited Guilt
Soccer Football – Champions League – Paris St Germain v Atletico Madrid – Parc des Princes, Paris, France – November 6, 2024 A banner on support of Palestine is displayed in the stands before the match. Photo: Reuters/Stephanie Lecocq
In 2019, former Mexican President Andrés Manuel López Obrador formally asked Spain to apologize for abuses committed during his country’s conquest of Mexico. At the center of that request is Spain’s role in the destruction of the Aztec capital, Tenochtitlan, in 1521—an event that marked the beginning of Spanish colonial rule on the site of what is now Mexico City.
Current President Claudia Sheinbaum has continued to press the issue, and Spain’s King Felipe VI recently said that the conquest “didn’t work out as originally intended and there was a lot of abuse.”
Sheinbaum acknowledged that the remark fell short of a full apology, but nevertheless called it a gesture of reconciliation that would help improve relations between their two countries. For her, this gesture served to validate and dignify Mexico’s indigenous population, and help ensure that history is viewed not only from the perspective of the colonizers but of the colonized as well.
Even though these events occurred centuries ago, the argument for apology rests on the idea that nations, like corporations, have a kind of legal and historical continuity. States endure beyond the lifetimes of their citizens. Laws persist, institutions evolve rather than disappear, and national identity is transmitted across generations. Spain’s monarchy, like the Spanish state itself, presents itself as an institution of deep historical continuity. With that comes responsibility as well.
But this logic raises a fundamental problem. The individuals responsible for the conquest are long dead, and those offering apologies today played no role in those events. If individuals cannot inherit guilt from their parents, on what basis can entire nations inherit moral responsibility for actions taken centuries ago?
This sits uneasily with a core principle of modern human rights: that individuals are born free and equal, responsible for their own actions, and should not be judged based on the deeds of others. Once we depart from that principle, we begin to assign moral status not by what people have done, but by who their ancestors were.
More broadly, an emphasis on inherited guilt encourages us to look backward for solutions to present problems. When we encounter injustice today, should our first question be who to blame in the distant past — or what we can do now to make things better? A politics rooted in historical grievance risks creating an endless cycle of accusation and counter-accusation, with no endpoint.
This dynamic is visible in debates over Israel and the Palestinians. Some Palestinian activists center their narrative of the “Nakba,” arguing that peace requires addressing what they view as historical injustices from 1948. On the other side, many emphasize Jewish historical and indigenous claims stretching back millennia, arguing that recognition of that history is essential to any resolution, as well as Jewish presence in the land before 1948. These competing historical frameworks can be difficult, if not impossible, to reconcile.
It would be more fruitful to focus on what political arrangements would best advance the rights of all people living today, regardless of ethnicity. But we can only do that if we are willing to recognize each person as a new individual, equally worthy of freedoms and protections, regardless of what we believe their ancestors may have done.
If we extend the logic of historical responsibility consistently, it becomes impossible to sustain. For example, at the Passover seder we recount the story of the ten plagues. If modern Spain bears responsibility for destruction five centuries ago, should Israel, by the same logic, be forced to apologize to Egypt for the excess suffering described in that story?
And if Israel must apologize for the plagues, then Egypt should also apologize for its original enslavement of the Israelites. How would such a process begin — and where would it end? Is this really what we want to argue about? Current times present us with enough problems without importing conflicts from the past as well. The question for Spain and Mexico, as well as Israelis and Palestinians, is not how to assign guilt for the distant past, but how to uphold the rights and dignity of people living today.
Shlomo Levin holds a Master’s in International Law and Human Rights from the United Nations University for Peace and uses fiction to examine the tension between human rights theory and practice. Find him at www.shalzed.com.
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A Message of Hope Ahead of Pesach: Israeli Negev Bedouin’s Response to Iranian Rockets
A drone view shows a damage in a residential neighbourhood, following a night of Iranian missile strikes which injured dozens of Israelis, amid the US-Israel conflict with Iran, in Dimona, southern Israel, March 22, 2026. REUTERS/Roei Kastro
The Palestinian Authority (PA) wants Palestinians to believe that Israeli Arabs hate their country — Israel — and the Jews living in it.
The reality, however, is not like that at all.
When commenting on Israeli Arabs, whom they call the Palestinians from “Interior Palestine,” or from the “lands occupied in ’48” (the year Israel was established) they vigorously promote the lie that Israel targets Israeli Arabs.
Commentary by columnist Omar Hilmi Al-Ghoul, in the official PA daily and former advisor to former PA Prime Minister Salam Fayyad on national affairs, is a case in point:
Omar Hilmi Al-Ghoul
The members of the Palestinian people in the Interior [i.e., Palestinian term for Israel] … reject all the actions of falsification and coexistence between the true Arab Palestinian narrative and the fake and false Zionist narrative, because confirming the Zionist narrative … means confirming the legitimacy and eligibility of the Zionist presence on the Arab Palestinian land.” [emphasis added]
[Official PA daily Al-Hayat Al-Jadida, Aug. 28, 2021]
But following recent Iranian missile attacks against the southern Israeli towns of Arad and Dimona, nearby Israeli Bedouin Arab communities posted in “local Facebook groups to offer their homes, food, and messages of solidarity” [The Jerusalem Post, March 24, 2026] to Israelis/Jews harmed by the rockets.
This is the exact opposite response of what you would expect from a “hostile” population:
Israeli Arab Bedouin school principal Sager Abu Srehan: “I think the real reality is what matters. We live together with the Jewish society as brothers, on the same land and under the same sky.
We study together, work together, and this country belongs to all of us. We are people who belong here and who love our country … The partnership between us as a society, with many examples of cooperation, is what creates the beautiful colors in the mosaic of Israeli society.” [emphasis added]
[Israeli school principal Sager Abu Srehan, The Jerusalem Post, March 24, 2026]
The dystopian image that the PA promotes of Israeli society tumbles like a deck of cards when confronted with the Israeli reality as a democratic country where all citizens — Jews and Arabs — are treated equally according to law. It is a level of freedom that, ironically, the PA does not come close to bestowing upon its own population.
The author is a contributor to Palestinian Media Watch, where a version of this article first appeared.