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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Suspected arson gutted Montreal’s trendiest kosher restaurant. The city’s Jews say they saw it coming
Howard Szalavetz’s phone buzzed around 3:15 a.m. Saturday, startling him awake. It was news no landlord wants: a retail building he owned was on fire. Nöam, the kosher restaurant that anchors it, was burning.
He threw on a pair of shorts and a t-shirt and hopped into his daughter’s Ford Bronco. The drive was only five minutes, but each one felt like an eternity. Police and fire crews had cordoned off several blocks around Montreal’s Décarie Boulevard, forcing him to abandon the car and run the rest of the way on foot. Eventually, they let him through.
“It was insane,” he recalled in an interview Sunday. “There were 80 firemen.” The building he’s owned since 1987 — home to a car wash, an auto repair garage, and Nöam — was engulfed. The restaurant’s section, a wood-frame extension, “went up pretty quickly.”
By the time the fire was under control around 8 a.m., the restaurant was gutted top to bottom. The car wash and auto repair suffered less damage and plan to reopen this week.
Video of the fire that burned down Noam, a popular Kosher restaurant in Montreal pic.twitter.com/gVvvTVvcRQ
— Benyamin Cohen (@benyamincohen) August 2, 2026
Szalavetz and police were able to pull footage from a security camera mounted to the exterior of the auto repair shop. In it, a figure appears on the restaurant’s wood deck, bends down and lights a fire with what looks like a can of accelerant. The man’s face wasn’t hidden, but the footage was too poor in quality to make out much more.
When nearby shops that were closed over the weekend reopen Monday, investigators hope to gather additional footage. Szalavetz said a camera damaged in the Nöam fire might also contain more information.
Szalavetz’s father survived three concentration camps and lost much of his family in the Holocaust. He died in 2021. “Thankfully he didn’t see this,” Szalavetz said, “because this is how Europe started.”
The Nöam fire is the latest in a rapid drumbeat of attacks on Jewish targets in Canada. Last week, in Toronto, a gunman fired at the windows of one branch of Kiva’s Bagel Bar, a Jewish-owned bakery chain, about an hour after vandals had shattered the glass front of another location. In June, a man smashed a window at Temple Emanu-El-Beth Sholom, a Reform congregation in Montreal, and tried to start a fire inside.
That same month, Canadian Prime Minister Mark Carney acknowledged that two-thirds of all religion-motivated hate crimes in Canada are directed at Jews. “Canada’s civic compact,” he said, “is failing Jewish Canadians.” B’nai Brith Canada recorded 27 violent antisemitic incidents in the first six months of 2026 — nearly triple the count for all of 2025.
Deborah Lipstadt, the noted Holocaust historian and former U.S. special envoy to combat antisemitism during the Biden administration, said the Nöam fire was “utterly predictable.” Carney, she said, “does not have the chutzpah” to stand up and declare, without qualification, that antisemitism has no place in Canada.
“If this is not a wake-up call, I don’t know,” Lipstadt said. “Do more people have to die for it to be a wake-up call? How much more do you need? Spare me your pious sympathies and sincere regrets.”
A vigil and a crowdfunding campaign
By Saturday, Szalavetz said he’d fielded some 150 calls — more, he said, than he gets on his birthday. Montreal is home to an estimated 90,000 Jews, but Szalavetz said it still has the feel of a “shtetl,” and word traveled fast: a vigil drew a crowd outside the burned restaurant Saturday night, and the community plans on launching an online crowdfunding campaign to raise money for the two owners and roughly 30 employees, since insurance can’t cover the full scope of the loss.
Brothers-in-law Meir Azerad and Ynon Cohen opened Nöam in August 2024, transforming what had been little more than a car wash’s waiting room into a polished, sit-down kosher restaurant. They named it for Cohen’s brother, Noam, who had died years earlier and had dreamed of opening a restaurant of his own.
They turned out wood-fired pizzas at 1,000 degrees, two minutes a pie. Expanding the menu to include Mediterranean and Italian, Nöam grew to a following that surprised even its owners, and had a waitlist most weeknights. The partners had just spent a year renovating a second floor to keep up with demand.
Among the social media posts circulating Saturday morning was one from Francine Goldberg, a lifelong Montrealer, that quickly went viral. The fire broke out on Shabbat — the one day, she wrote, “we are forbidden to kindle a flame. Somebody kindled it for us.”
Politicians were quick to respond. Anthony Housefather, a Jewish member of Parliament who represents the area, demanded the fire be investigated as a hate crime. Police say they have not yet established a motive.
The Mamdani angle
But for many Montreal Jews, official statements have started to feel beside the point. Goldberg calls them “the typical Hallmark pleasantries: ‘Oh, it’s horrible, and it should never happen.’”
Goldberg, who works at a medical clinic in downtown Montreal, said she’s received more hate mail this year than at any point in her life. She doesn’t think Carney is an antisemite — just a politician counting votes. “There are far more of them than there are of us,” she said. Jews make up approximately 1% of the Canadian population.
Jesse Brown, a Canadian Jewish journalist who has tracked the country’s antisemitism surge since the Oct. 7 Hamas attack in Israel, the deadliest single day for Jews since the Holocaust, sees the same pattern from a different angle.
When Carney announced a new council to combat hate this summer, Brown called it “disingenuous” — the council had already existed for months, under a different name, and included members with histories of anti-Israel advocacy. More pointedly, Brown said, Carney has refused to name the actual cause. “This is happening because of this global movement against Israel,” he said. “Jews in Canada are being targeted in the name of targeting Israel.” Naming antisemitism, he argued, is easy. Naming anti-Zionism as its engine is the part no Canadian politician has been willing to do.
Goldberg sees this dynamic playing out beyond Canada’s borders. In New York, Zohran Mamdani was elected the city’s first Muslim mayor in January and recently to called Israeli Prime Minister Benjamin Netanyahu “a war criminal” and “the architect of a horrific genocide.” His win in the U.S. city with the largest population of Jews has been widely read as evidence that anti-Zionist politics can win elections across the country.
In the months since his election, antisemitic hate crimes in New York have climbed sharply: NYPD data show Jews, roughly 10% of the city’s population, were targets in 55% of all confirmed hate crimes in the first half of 2026, with anti-Jewish incidents up 182% year-over-year in January alone.
Goldberg sees that rhetoric traveling regardless of the border. “That has a trickle-down effect on Montrealers,” she said. She’s watched a segment of the city’s progressive activists argue that Montreal’s own mayor should “follow Mamdani” and formally declare that Israel is committing genocide in Gaza. Her worry isn’t that Israeli policy is off-limits for criticism — she says she criticizes the Netanyahu government herself — but that mainstreaming anti-Zionism as just another respectable political position is what’s fueling the rise in antisemitism she’s living through.
Goldberg said that people keep telling her to consider moving to Israel. She isn’t interested. “I’m not going anywhere,” she said. “It’s exactly what they would want, so I’m not going to clarify their mission.” That doesn’t mean the fear isn’t real, she added: “It’s very, very dark. It’s dark times for us.”
‘A lot of gaslighting’
Brown pointed to a pattern that predates the fire at Nöam. Last August, an Orthodox man was beaten in a Montreal park in front of his three children; his attacker tore the kippah from his head and threw it to the ground. Quebec prosecutors ultimately determined it wasn’t a hate crime — the attacker was found not criminally responsible due to mental illness.
When pro-Palestinian protesters marched down Toronto’s “hospital row” in February 2024 and mobbed Mount Sinai Hospital, organizers said the hospital hadn’t been targeted; it just happened to be along the route. Brown calls this a recurring dynamic. “There’s a lot of gaslighting that occurs,” he said.
He expects something similar will happen with the Nöam investigation: police have video of the fire being set, but Canadian hate-crime charges require proof of motive that’s notoriously hard to establish. More likely, he said, if the suspect is charged with arson alone “then people who want to deny what is happening will say, well, ‘We have no proof that was antisemitism.’”
There’s already a template for how that skepticism plays out. In December 2024, a man threw a Molotov cocktail into Montreal’s Beth Tikvah synagogue; windows were smashed the same night at a nearby Jewish federation office. The man who pleaded guilty to three of six arson-related charges, Mohamed Ilyes Akodad, testified this summer that he’d been paid $15,000 through an anonymous contact on Signal to firebomb two buildings and torch a car, and that he didn’t know one of them was a synagogue. Prosecutors are seeking a two-year sentence; his lawyer is asking for a suspended sentence and home confinement. A judge is expected to rule Sept. 10.
Rabbi Lisa Grushcow of Montreal’s Temple Emanu-El-Beth Sholom, which experienced its own firebomb attack this June, has seen the pattern up close. “At this point, none of it feels surprising,” she said, “and that in itself is quite sobering.” Protective coatings on the synagogue’s windows kept the firebomb from getting through, and police apprehended the suspect that night. It could have been far worse, she said, “but we can’t just say ‘This is not who we are,’ because clearly this is who our society is right now.”
Still, she pointed to what happened the day after her synagogue was attacked: so many families showed up for a scheduled service that the congregation had to run two instead of one. She saw the same instinct play out in Toronto, where customers lined up outside Kiva’s Bagel the morning after the shootings there. “It shouldn’t take resilience to live as a Jew,” she said. But if the choice is between resilience and retreat, her community has made its decision: “We’re not going to give up or move away.”
Lipstadt’s message to Jews was also one of resilience, not despair. Asked whether Canadian Jews should consider leaving the country, she declined to answer directly. “That’s not my place,” she said. But she was unequivocal that Jews would endure. “We have survived worse,” she said. What worries her isn’t whether Jews will survive — it’s whether the societies around them will. “Will democratic society, writ very large, be okay?” she said. “I’m not so sure.”
Nöam’s owners Azerad and Cohen have said little publicly since the fire. Szalavetz described them as “very camera shy,” agreeing only reluctantly to a brief interview with a local reporter after Szalavetz pushed them to speak. “The world needs to know,” he told them. For now, what’s certain is the plan: rebuild in the same spot and reopen “bigger, better, newer” than before, said Szalavetz. He estimates that could take six months to a year. In the meantime, he said, he’s working on finding them a temporary home so the restaurant can remain open.
“Coming back is the goal,” Szalavetz said. “It’s my goal as a proud Jew. You’re not going to take us down.”
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Heeding a Saudi plea, Trump says he canceled a joint U.S.-Israel assault on Iran
(JTA) — President Donald Trump said he canceled at the last minute a planned joint assault with Israel on Iran’s energy infrastructure at the behest of Saudi Arabia, which feared the war blowing up into a wider conflict.
The U.S. alerts over the weekend warning citizens to evacuate the Middle East and then Trump’s announcement late Saturday that he was canceling the planned strike appeared to catch Israel off guard. It undercut Prime Minister Benjamin Netanyahu’s claim last week that he and Trump were in lockstep on Iran.
“The U.S.A. is locked and loaded and ready to go against the Islamic Republic of Iran, at levels of Military Terror, Strength, and Power not seen since World War II,” Trump said on Truth Social, the social media platform he owns.
“Despite this, we have just been asked by Iran, and other Middle Eastern Countries, to hold off any attack in that the perimeters of a deal has been agreed to,” he said. “This would include the Immediate, Complete, and Total OPENING OF THE HORMUZ STRAIT, and an end to Iran’s nuclear threat.”
Saudi Arabia’’s official news agency confirmed that Mohammed bin Salman, the Saudi crown prince who has close business and personal ties with Trump and his family, appealed to the U.S. president to stand down.
“The Crown Prince stressed the need to prioritize dialogue to reduce escalation and the importance of making every possible effort to achieve calm that paves the way for diplomatic solutions, preserves the region’s security and stability, and prevents a wider conflict whose repercussions would affect regional and international security and stability,” the Saudi Press Agency said.
Iran disputed Trump’s claim, instead saying that it was ready to respond to any attack on the country.
“The Iranian Foreign Ministry vowed that Tehran will use all means at its disposal to exercise its inherent right of self-defense in the face of the United States’ ongoing violations against the Islamic Republic,” the Fars News Agency said.
Fars, which is affiliated with the Islamic Revolutionary Guards Corps – the principal power in Iran since the war began – denied any stand-down on Iran’s control of the Strait of Hormuz.
“Iran’s Armed Forces have staged uncompromising retaliation in the face of each instance of violation, including those taking place in support of illegal vessel movement in the waterway,” the agency said.
The waterway is critical to the passage of a fifth of the world’s petroleum. Iran has asserted control of the waterway in the wake of the war the United States and Israel launched in February.
Trump’s statement came after CBS News reported on Saturday that the United States and Israel were set to attack Iran’s energy infrastructure, which would substantially escalate the war. The State Department put out a security alert advising Americans in the region to leave if they could, and to cancel plans to enter it.
Regional media reported that Iran’s foreign minister, Abbas Araghchi, conveyed warnings through Turkey and Pakistan to regional U.S. allies that it would hit back hard if the U.S.-Israel attack went through.
Israel appeared to be caught off guard both by the planned escalation and by Trump’s stand-down. “Israel is unaware of a decision to restart full military operations, nor has been requested of Israel to join any military actions against Iran,” CBS News quoted an Israeli official as saying – even as it quoted U.S. officials as saying that Israel was coordinating with the United States.
Israel’s government had no comment on Trump’s reported plan to attack the infrastructure, or his stand-down. Flights in and out of Ben Gurion Airport were unaffected. In his Truth Social statement, Trump said, “The Country of Israel joins me in this commitment.”
Trump has multiple times since the war’s launch threatened to escalate the war only to retreat at the last minute, something the Fars news agency noted in a sardonic tone.
“This narrative seems familiar and repetitive,” it said in a separate report on bin Salman’s appeal. “Every time Trump has made serious threats against Iranian infrastructure in the past, after Tehran has not backed down, he has claimed that friendly countries have asked him not to do anything.”
Trump escalated his rhetoric last week as Iran continued to attack ships attempting to transit Hormuz. “We’re going to beat the f***ing s**t out of them,” he told Fox News.
Trump has since the tentative signing of a Memorandum of Understanding with Iran in mid-June asked Israel to stay out of the conflict – including in the wake of the resumption of fighting on July 13.
Netanyahu, facing a tough reelection in October, has in recent weeks sought to allay any perceptions in Israel that he had been sidelined by Trump. He met with the president last week.
“I just finished an excellent meeting with President Trump,” he told Israeli reporters after the meeting. “And when I say excellent, it’s not lip service – a conversation with full cooperation, with mutual support, with the understanding of the joint goal to ensure that Iran will not have a nuclear weapon, and other goals.”
The roller-coaster ride appeared to unsettle Netanyahu’s colleagues in his Likud Party. “You can say ‘no’ to Trump,” Knesset member Amit Halevi told Kan Reshet Bet, the government-run radio station. “Our commitment is to the security of the state.”
This article originally appeared on JTA.org.
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Jewish Democrats back Michigan AG Dana Nessel’s decision to skip state party convention
(JTA) — Local and national Jewish Democrats say they are sympathetic after Michigan’s Jewish attorney general, Dana Nessel, said she would skip the state Democratic Party’s nominating convention over concerns about antisemitism and harassment.
“I don’t blame AG Nessel for not wanting to go and basically put herself in situations that feel untenable in this moment of time and don’t add any value politically, personally,” Jessica “Decky” Alexander, the Michigan Jewish Democratic caucus chair, told the Jewish Telegraphic Agency on Friday.
Alexander’s comment came a day after Nessel announced during a televised antisemitism roundtable that she would be skipping the convention next month, where party leaders will finalize the state’s Democratic candidate for Senate following a divisive primary that has focused in part on Israel and antisemitism.
“I don’t feel safe going. I feel like my presence isn’t going to be welcome. I don’t want to get chased around. I don’t want to get harassed. I don’t want to get yelled and screamed at. I don’t want to get booed off the stage, irrespective of what I’m saying,” Nessel said during the roundtable. “And I believe that if I go, that is what will happen because it’s been happening to me.”
She said she had filed a formal complaint within the party about a party official who had called her a neo-Nazi because of her beliefs. “Why is this person more accepted in our party than me?” she asked without naming the official. Her office responded to a request for comment by referring to the recorded livestream of the antisemitism roundtable.
Nessel’s declaration comes in the final days of the primary between Rep. Haley Stevens, a pro-Israel stalwart, and Abdul El-Sayed, a democratic socialist who is deeply critical of Israel. El-Sayed is surging in polls despite a reported $30 million spent against him by AIPAC, the pro-Israel lobby, and its supporters, whom he has made a target of criticism from the campaign trail.
Nessel’s comments also follow turmoil at the Michigan Democratic Party’s endorsement convention in April, where Stevens was booed by attendees. A third primary candidate who later dropped out of the race, state Sen. Mallory McMorrow, said a convention attendee had targeted her Jewish husband with an antisemitic slur.
The incident has fueled alarm among Jewish Democrats, according to Halie Soifer, CEO of the Jewish Democratic Council of America.
“She’s not alone,” Soifer told JTA about Nessel on Friday. “We’ve heard from other Jewish Democrats who attended the Democratic Party convention earlier this year in Michigan, and there was a sense of discomfort amid what felt like a pro-Palestinian protest [that] may have even blurred the line for some into antisemitic sentiment — and it’s really concerning.”
Nessel has raised the alarm about antisemitism within the party for years, alleging in 2024 that Michigan Rep. Rashida Tlaib, a prominent pro-Palestinian voice, had been antisemitic when criticizing charges Nessel filed against pro-Palestinian protesters at the University of Michigan.
For her part, Alexander said she would be participating in the nominating convention and said she believed the chair of the state Democratic Party, Curtis Hertel, had been “very accessible and very open to making sure that we, including our Jewish elected officials, feel safe in that space.” But she said she understood why Nessel was staying away.
“It would never even occur to me, but I’m not an elected official,” Alexander said. “It’s a different stake for me than it is for Dana. I understand her completely.”
This article originally appeared on JTA.org.
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