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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Iran’s Deepening Water Crisis Threatens 35 Million as Economy Buckles Under US Pressure, Mounting Domestic Strain
People walk on a street near a mural featuring an image of the late Supreme Leader of Iran, Ayatollah Ali Khamenei, in Tehran, Iran, May 6, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
As talks with the United States over a possible deal to end the war remain uncertain, Iran’s economy is under mounting strain, with prolonged water shortages, pressure on energy infrastructure, and slowing industrial output deepening what authorities describe as an “economic war.”
With Iran entering the summer months amid a deepening water and electricity crisis, government officials estimate that around 35 million people will face water shortages, intensifying concerns over deteriorating living conditions, mounting economic strain, and daily hardship across the country.
On Monday, Issa Bozorgzadeh, a spokesman for the country’s water industry, reported that rainfall has fallen “below normal” levels across 11 provinces, warning that Tehran is among the worst affected as it enters its sixth consecutive year of drought.
Now, Iranian authorities are urging citizens to cut consumption and adopt stricter usage habits, pointing to deep structural failures in the water and power sectors as public frustration rises over supply disruptions, mismanagement, and declining living standards.
Officials have also announced planned summer power outages, warning that the deepening energy crisis could lead to factory shutdowns, reduced industrial output, rising unemployment, and higher prices.
On Sunday, Arash Najafi, head of the Energy Commission of Iran’s Chamber of Commerce, noted that household, commercial, and office blackouts are likely to continue daily throughout the summer, while the industrial sector will continue to be targeted for power cuts” or “will continue to bear the brunt of power cuts.
Given the damage to several petrochemical facilities in Israeli and US strikes and their reliance on electricity from the national grid, Najafi said most available power would now be directed toward keeping these complexes operational around the clock.
“The Islamic Republic will be forced to impose electricity consumption restrictions for about 120 days, and given the lack of effective means for people to significantly reduce usage, this will result in widespread blackouts,” the Iranian official said in a statement.
Amid growing public frustration over the ongoing crisis, Majid Doustali, a member of Iran’s parliamentary planning and budget committee, called on citizens to cut back on electricity, water, and fuel consumption as part of the country’s resistance efforts in what he described as an “economic war.”
“Every effort by the public to save resources represents a direct challenge to the enemy’s economic conspiracy,” Doustali said.
Even as the crisis continues to weigh heavily on the Iranian people, a nationwide internet blackout remains in place, having exceeded 1,728 hours as of Monday, after authorities imposed the shutdown more than two months ago, effectively isolating millions of Iranians from independent reporting on the war and access to global news.
Across much of the country, unstable internet forces many people to rely on illegal black-market virtual private networks (VPNs) — tools that bypass government censorship — to stay connected beyond Iran’s borders, with access costing millions, and users risking imprisonment and national security charges.
According to a CNN estimate, Iranians have spent roughly $1.8 billion on internet access over the past two months.
Soaring costs and crumbling infrastructure have also forced businesses to cut jobs on a massive scale, leaving many workers unemployed and intensifying social and economic pressures across the country, The New York Times reported.
Dozens of major companies have reportedly laid off hundreds of employees across multiple industries, with the industrial sector alone potentially putting up to 3.5 million workers at risk, as the country’s economy reels from the impact of a US naval blockade on Iranian ports that began in mid-April.
The US blockade has prevented the regime from exporting energy through the Strait of Hormuz — a critical global energy chokepoint through which about one-fifth of the world’s oil supply passes.
With companies sharply reducing or freezing production amid shutdowns and mass layoffs, the private sector downturn is further threatening the regime by reducing tax revenues, which the government has come to rely on heavily amid mounting sanctions and trade restrictions.
Iran’s new supreme leader, Ayatollah Mojtaba Khamenei, has attempted to contain the fallout by urging companies to avoid layoffs “to the extent possible.”
But the regime’s internet shutdown alone has cost businesses and companies an estimated $80 million in daily losses, The New York Times reported.
As the Iranian currency continues to plunge and inflation peaks near 60 percent, senior official Gholamhossein Mohammadi said the war has already cost around one million jobs, alongside “the direct and indirect unemployment of two million people.”
Meanwhile, Iran’s energy sector is also under severe strain, with exports falling sharply, storage capacity nearing its limits, and infrastructure under growing pressure.
According to data from commodity analytics firm Kpler, Iran could exhaust its oil storage capacity within 25 to 30 days if the crisis continues, prompting cuts in output at several oil fields to ease pressure.
Amid an export collapse exceeding 70 percent, the government now faces a critical decision between shutting wells to manage storage constraints or risking long-term damage to key oil fields.
Even though Kpler’s report estimates Tehran may not feel the full revenue hit for another three to four months due to payment delays and pre-existing sales flows, the regime is expected to face a heavy blow, with losses potentially reaching $200–250 million per day.
With domestic tensions rising and the internal economic crisis worsening, Iranian officials are increasingly wary that renewed protests could erupt in the coming days, further destabilizing an already volatile situation.
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Sen. Cory Booker Reaffirms Commitment To Maintaining Israel’s ‘Qualitative Military Edge,’ Criticizes ‘Reckless War’ In Iran
April 12, 2026, New York, New York, United States: (NEW) 2026 NAN Convention. April 11, 2026, New York, New York, USA: U.S. Senator Cory Booker speaks during Day 4 of the National Action Network (NAN) 35th Anniversary Convention at Sheraton New York Times Square Hotel on April 11, 2026 in New York City. (Credit: M10s / TheNews2)(Foto: M10S/Thenews2/Zumapress) (Credit Image: © M10s/TheNEWS2 via ZUMA Press Wire)
Sen. Cory Booker (D-NJ) defended his continued support for Israel in a recent interview while distancing himself from what he described as a “reckless war,” underscoring the increasingly delicate balancing act facing pro-Israel Democrats amid mounting political pressure from the party’s progressive wing.
In an interview with the media outlet RealClearPolitics, Booker emphasized that his opposition was not directed at Israel itself, but rather at policies he believes risk further destabilizing the Middle East and weakening long-term regional security.
“Let’s be clear, I’m opposed to a reckless war that has made the United States and Israel less safe, as well as our other Arab allies. I will not support arms from the United States or any of our allies, including Israel, in a context of a war that is endangering our national security and Israel’s. I continue to support our US military being the strongest in the world,” Booker said.
The comments come as divisions within the Democratic Party over Israel have intensified following over two years of conflict in Gaza and escalating tensions involving Iran-backed militant groups across the region. While a growing faction of Democrats has pushed for stricter conditions on military aid to Israel, Booker sought to position himself as firmly supportive of the US-Israel alliance even as he voiced concern about the conduct and trajectory of the conflict.
Booker, however, emphasized that he still supports helping Israel maintain its military advantage over its neighbors in the Middle East, a position which analysts argue helps bolster American geopolitical interests in the region.
“I continue to support Israel having a qualitative military edge, the ability to defend themselves, and offer deterrents. But in the context of this war, I will not support more military armaments to conduct what I think is a disaster that’s endangering American lives, Israeli lives, and as we see in the UAE and Saudi Arabia, our regional allies as well.”
Booker, long viewed as one of the Senate’s more traditionally pro-Israel Democrats, has historically backed military assistance to the Jewish state and has frequently spoken about the importance of Israel as America’s closest democratic ally in the Middle East. His latest remarks appeared aimed at reassuring pro-Israel voters and donors wary of the party’s leftward shift on the issue.
However, Booker raised eyebrows recently when he joined a record number of Democratic senators to vote in favor of Sen. Bernie Sanders’ (D-VT) resolution against sending more arms to Israel, raising questions among some pro-Israel observers about his position on Israel.
Of the 47 Senate Democrats, 40 voted in favor of blocking sales of bulldozers and 36 voted in favor of blocking transfers of so-called “dumb” bombs.
The failed votes represent the largest show of opposition to military aid for Israel within the party in recent memory. While previous efforts spearheaded by Sanders drew support from a smaller bloc, this vote saw roughly 80 percent of Senate Democrats vote against transferring aid to the Jewish state, signaling a seismic shift in the dynamic between the Democratic Party and Israel.
Booker’s framing may reflect a broader strategy among mainstream Democrats: separating criticism of specific military operations from opposition to Israel’s existence or security needs.
Supporters of Israel argue that distinction is increasingly important as anti-Israel rhetoric grows more common in some activist circles following Hamas’ October 7 attacks and the subsequent war in Gaza. A growing number of Democratic officials and ambitious progressive candidates have accused the Jewish state of committing “genocide” in Gaza. Israeli officials have repeatedly argued that military operations are necessary to dismantle Hamas and prevent future attacks against Israeli civilians.
Booker’s comments may signal an effort to preserve bipartisan support for Israel at a time when polling shows younger Democratic voters becoming more critical of the Israeli government. At the same time, pro-Israel advocates have warned that weakening US backing could embolden Iran and its regional proxies, including Hamas and Hezbollah.
The senator did not indicate support for ending military cooperation with Israel altogether, instead emphasizing that American leadership should focus on both protecting Israeli security and preventing a wider regional war.
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Israel bars YouTuber Tyler Oliveira from entering country, citing ‘harassment of Jews’ on social media
(JTA) — Israel’s Diaspora affairs minister, Amichai Chikli, confirmed on Monday that right-wing YouTube provocateur Tyler Oliveira had been barred from entering Israel, accusing him of coming to the country with the “aim of spreading hatred.”
Amid reports that Oliveira had been rebuffed at Ben Gurion Airport, Chikli resurrected a weeks-old post from the YouTuber asking, “You guys think Israel will let me into the country?” and replied with a blunt, one-word answer: “No.”
Oliveira has drawn allegations of antisemitism in recent months over videos in which he claimed to expose widespread fraud in Kiryas Joel, a Hasidic enclave in upstate New York, and Lakewood, a heavily Orthodox town in New Jersey.
The videos, which each garnered over 9 million views, drew outcry from Jewish leaders who accused Oliveira of trafficking in antisemitic stereotypes and mischaracterizing Jewish communities as hotbeds of corruption.
On Friday, Oliveira sat for an interview with the conservative influencer Tucker Carlson, who himself claimed in February that he had been “detained” after arriving at an Israeli airport to conduct an interview with U.S. Ambassador to Israel Mike Huckabee. Both Huckabee and Israel denied Carlson’s allegation.
In a statement to Israel National News, the Ministry of Diaspora Affairs and Combating Antisemitism said the decision to bar Oliveira stemmed from his activity that “goes beyond legitimate freedom of expression” and includes “inciting statements against Jews and the dissemination of content with antisemitic characteristics.”
The far-right Jewish activist Laura Loomer posted a series of tweets on Monday that she said included comments from Chikli. The Israeli minister retweeted one of them, signaling his endorsement.
“I’m proud to have denied entry to Israel today to an unfortunate YouTuber who is using the harassment of Jews as a way to get clout on social media,” Loomer said Chikli told her. He added, “If you come to Israel with the intent on inciting violence and hatred against Jewish people, you will not be allowed entry into our country.”
Israel has previously banned other foreign activists and public figures from entering the country over their support for the boycott Israel movement, including European Union lawmakers Lynn Boylan and Rima Hassan last year as well as U.S. Reps. Rashida Tlaib and Ilhan Omar in 2019.
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