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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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African Union Summit Clouded by Saudi-UAE Rivalry in Horn of Africa
FILE PHOTO: A delegate walks next to African Union (AU) member states flags ahead of the 38th Ordinary Session of the Heads of State and Government of the African Union at the African Union Commission (AUC) headquarters in Addis Ababa, Ethiopia, February 14, 2025. Photo: REUTERS/ Tiksa Negeri/File Photo
A feud between Saudi Arabia and the United Arab Emirates across the Horn of Africa is overshadowing this weekend’s African Union summit, though most of the continent’s leaders will try to avoid taking sides, nine diplomats and experts said.
What began as a rivalry in Yemen has spread across the Red Sea into a region riven with conflicts – from war in Somalia and Sudan to rivalry between Ethiopia and Eritrea and a divided Libya.
In recent years, the UAE has become an influential player in the Horn – encompassing primarily Sudan, Somalia, Ethiopia, Eritrea, and Djibouti – through multi-billion-dollar investments, robust diplomacy and discreet military support.
Saudi Arabia has been more low-profile but diplomats say Riyadh is building an alliance that includes Egypt, Turkey and Qatar.
“Saudi has woken up and realized that they might lose the Red Sea,” a senior African diplomat told Reuters. “They have been sleeping all along while UAE was doing its thing in the Horn.”
Initially focused on the Red Sea and the Gulf of Aden – both crucial shipping routes, the rivalry is now reaching further inland.
“Today it is in Somalia, but it is also playing out in Sudan, Sahel and elsewhere,” the diplomat said.
COMPELLED TO CHOOSE A SIDE
While these conflicts have strong local drivers, Gulf involvement is forcing countries, regions and even warlords to choose a side, diplomats said.
Michael Woldemariam, a Horn of Africa expert at the University of Maryland, said regional actors, including Eritrea, Djibouti, Somalia and the Sudanese Armed Forces (SAF), have grown uneasy with the UAE’s “muscular” foreign policy.
“Saudis may seek to limit or curtail UAE in the Horn but, it remains to see how that will play out,” he said. “UAE has a lot of leverage across the region – it has this expeditionary military presence and dense financial linkages.”
Saudi officials say UAE activities in Yemen and the Horn threaten their national security.
Senior Emirati officials say their strategy strengthens states against extremists, while U.N. experts and Western officials argue it has sometimes fueled conflict and empowered authoritarian leaders, charges the UAE denies.
The officials and diplomats interviewed in this story declined to be named because of the sensitivity of the matter.
AVOIDING A BRAWL BETWEEN GULF POWERS
Israel’s recognition of Somaliland’s independence bid is the starkest example so far of tensions being stoked.
Somalia has cut all ties with Abu Dhabi, accusing it of influencing Israel’s recognition of Somaliland. Mogadishu has since signed a defense agreement with Qatar, while Turkey sent fighter jets to the capital in a show of force.
Tensions are also rising between African Union host Ethiopia and neighboring Eritrea, which have been on the verge of war for months. Eritrea’s leader recently visited Saudi Arabia, a trip that analysts perceived as signaling Saudi backing.
UAE and Saudi Arabia back opposing sides in Sudan’s war, all the sources and experts interviewed said. The UAE is accused of providing logistical support to the RSF paramilitary, while states in line with Saudi Arabia largely back the SAF.
Egypt, a Saudi ally, has deployed Turkish-made drones along its border with SAF and used them to strike RSF in Sudan, security officials said.
Analysts said Ethiopia benefits from UAE support, and Reuters found this week that Ethiopia is hosting a base in western Ethiopia where RSF fighters are recruited and trained.
Ethiopia has not publicly commented on the story.
‘ACTING THROUGH ALLIES AND PROXIES’
Across the region, Saudi Arabia often acts through allies and proxies rather than directly, experts said.
Woldemariam said African countries were likely to tread carefully.
“Even those actors in the Horn who were alarmed by UAE influence may be cautious about how much they want to be caught up in a brawl between these two Gulf powers,” he said.
The Horn is not the only crisis on the AU summit’s agenda.
War continues in Democratic Republic of Congo, and al Qaeda- and Islamic State-linked insurgencies are spreading across the Sahel region.
But those conflicts are still likely to take a back seat to the Horn.
Alex Rondos, the EU’s former special representative for the region, said the Horn had become a subsidiary arena for Middle East rivalries.
“Do the Saudis and UAE … fully grasp the implications?” he said. “Will the Horn of Africa allow itself to be broken into pieces by these foreign rivalries and their African accomplices?”
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US Military Preparing for Potentially Weeks-Long Iran Operations
FILE PHOTO: An Iranian woman holding a poster depicting Iran’s Supreme Leader Ayatollah Ali Khamenei walks under a large flag during the 47th anniversary of the Islamic Revolution in Tehran, Iran February 11, 2026. Majid Asgaripour/WANA (West Asia News Agency) via REUTERS/File Photo
The US military is preparing for the possibility of sustained, weeks-long operations against Iran if President Donald Trump orders an attack, two US officials told Reuters, in what could become a far more serious conflict than previously seen between the countries.
The disclosure by the officials, who spoke on condition of anonymity due to the sensitive nature of the planning, raises the stakes for the diplomacy underway between the United States and Iran.
US envoys Steve Witkoff and Jared Kushner will hold negotiations with Iran on Tuesday in Geneva, with representatives from Oman acting as mediators. US Secretary of State Marco Rubio cautioned on Saturday that while Trump’s preference was to reach a deal with Tehran, “that’s very hard to do.”
Meanwhile, Trump has amassed military forces in the region, raising fears of new military action. US officials said on Friday the Pentagon was sending an additional aircraft carrier to the Middle East, adding thousands more troops along with fighter aircraft, guided-missile destroyers and other firepower capable of waging attacks and defending against them.
Trump, speaking to US troops on Friday at a base in North Carolina, openly floated the possibility of regime change in Iran, saying it “seems like that would be the best thing that could happen.” He declined to share who he wanted to take over Iran, but said “there are people.”
“For 47 years, they’ve been talking and talking and talking,” Trump said.
Trump has long voiced skepticism about sending ground troops into Iran, saying last year “the last thing you want to do is ground forces,” and the kinds of US firepower arrayed in the Middle East so far suggest options for strikes primarily by air and naval forces. In Venezuela, Trump demonstrated a willingness to rely also on special operations forces to seize that country’s president, Nicolas Maduro, in a raid last month.
Asked for comment on the preparations for a potentially sustained US military operation, White House spokesperson Anna Kelly said: “President Trump has all options on the table with regard to Iran.”
“He listens to a variety of perspectives on any given issue, but makes the final decision based on what is best for our country and national security,” Kelly said.
The Pentagon declined to comment.
The United States sent two aircraft carriers to the region last year, when it carried out strikes against Iranian nuclear sites.
However, June’s “Midnight Hammer” operation was essentially a one-off US attack, with stealth bombers flying from the United States to strike Iranian nuclear facilities. Iran staged a very limited retaliatory strike on a US base in Qatar.
RISKS INCREASING
The planning underway this time is more complex, the officials said.
In a sustained campaign, the US military could hit Iranian state and security facilities, not just nuclear infrastructure, one of the officials said. The official declined to provide specific detail.
Experts say the risks to US forces would be far greater in such an operation against Iran, which boasts a formidable arsenal of missiles. Retaliatory Iranian strikes also increase the risk of a regional conflict.
The same official said the United States fully expected Iran to retaliate, leading to back-and-forth strikes and reprisals over a period of time.
The White House and Pentagon did not respond to questions about the risks of retaliation or regional conflict.
Trump has repeatedly threatened to bomb Iran over its nuclear and ballistic missile programs and crushing of internal dissent. On Thursday, he warned the alternative to a diplomatic solution would “be very traumatic, very traumatic.”
Iran’s Revolutionary Guards have warned that in case of strikes on Iranian territory, they could retaliate against any US military base.
The US maintains bases throughout the Middle East, including in Jordan, Kuwait, Saudi Arabia, Qatar, Bahrain, the United Arab Emirates and Turkey.
Israeli Prime Minister Benjamin Netanyahu met Trump for talks in Washington on Wednesday, saying that if an agreement with Iran were reached, “it must include the elements that are vital to Israel.”
Iran has said it is prepared to discuss curbs on its nuclear program in exchange for lifting sanctions, but has ruled out linking the issue to missiles.
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UpScrolled is a social media haven for unspeakable antisemitism. How does that help Palestinians?
When Issam Hijazi launched the social media app UpScrolled last June, he positioned it as the antidote to Big Tech censorship — a haven where pro-Palestinian voices could finally speak freely. The platform really took off in January, expanding to some 2.5 million users. It looked like the Promised Land for internet denizens concerned that TikTok, Facebook and X suppressed speech or monitored users.
So, a few days ago, I created an UpScrolled account and listed my interests as “Politics.” Then the platform delivered exactly what its algorithm thought I wanted, based on that limited information: accusations that Israel runs a bioweapons lab out of a Las Vegas AirBnB; endless conspiratorial exposes about supposed connections between Jeffrey Epstein and the Mossad; Holocaust denial posts hashtagged #holohoax; and a Der Stürmer-worthy caricature of a hook-nosed Jew hunched over gold coins.
In other words: The app showcases the bankruptcy of the part of the American pro-Palestinian advocacy movement that can only imagine liberation through Jewish annihilation.
The freedom to glorify murder
Existing social media platforms have their share of antisemitism, misinformation and hate. But what stood out about UpScrolled was the absolute imbalance. There’s widespread glorification of Hamas, and a total lack of any thoughtful content about Jews and Israel.
No substantive critiques of settlement expansion. No debate about two-state versus binational solutions. No Israeli or Palestinian voices for coexistence. Just lots of posts celebrating Yahya Sinwar, the Hamas leader whose “strategy” built to the Oct. 7, 2023 attack, resulting in the destruction of Palestinian society in Gaza.
How is lionizing the architects of Palestinian suffering — a goal that Hamas transparently sees as serving its interest — remotely “pro-Palestinian”?
“We support initiatives that can make an impact in some way in the liberation of Palestine,” Paul Biggar, founder of the incubator Tech for Palestine, which helped launch UpScrolled, told me.
Biggar, an Irish computer scientist, said UpScrolled, as opposed to other social media platforms, is “human-centric.”
I asked Biggar if the content on UpScrolled was what Tech for Palestine expected, or wanted, when it helped launch the site. Among the examples I saw: a post that claimed to include a “recording of a JEWISH rabbi” — capitalization theirs — “explaining how they drink the blood of children and have their bodies minced and made into food!!”
He said he had not kept up with UpScrolled’s content.
“No one is interested in having their name on a platform that includes that kind of antisemitic imagery that you described,” he said.
Biggar blamed the platform’s “runaway growth” for the proliferation of hate. With all the attention has come “a lot of people f—ing with us,” he said, including rampant bots.
This week, Hijazi, UpScrolled’s founder, also addressed the problem. “No form of racism belongs here,” he said, in a video posted to the app. He promised to expand content moderation teams and upgrade technology to “catch and remove harmful content more effectively.”
Join ‘to upset the Jews’
Hijazi’s message is reassuring. But the problems with UpScrolled speak to a deeper issue with the American pro-Palestinian movement: that factions within it can prioritize demonizing Jews and Israel over helping actual Palestinians.
When Larry Ellison — a longtime Israel supporter — took control of the American spin off of TikTok in late January, angry users fled en masse. Within weeks, UpScrolled became the second most-downloaded free app on Apple’s App Store.
“People who are knowingly and very publicly and unashamedly antisemitic have weaponized UpScrolled to get back at Jews,” an ADL analyst tracking the platform told me. (The analyst asked that her name be withheld, out of concern over potential doxxing and other online threats.) Messages across antisemitic influencer networks explicitly called on users to join UpScrolled “to upset the Jews,” she said.
Those messages suggest that advocating for Palestinian rights and spreading Jew hatred are somehow connected projects. That you can’t oppose Israeli settlements without also questioning whether Jews were actually murdered at Treblinka.
We’ve seen this trajectory before, and it doesn’t end well. The Tree of Life shooter spent hours on the far-right social media platform Gab sharing antisemitic content before murdering 11 worshippers in 2018. Yes, Gab and UpScrolled are on opposite sides of the political spectrum, but the same truth holds for both: The path from online hate to real-world violence isn’t theoretical.
This is poison for Jews — but also for Palestinians. It mires their cause in the oldest hatred rather than in universal human rights. It replaces serious discussions about actual solutions with slogans and memes.
And it sends a very clear message to Jews around the world — heard especially loud and clear in Israel — that Palestinian liberation means Jewish extermination. If anything, this sets the Palestinian cause backward. Any future Palestinian state will need to coexist with an Israeli one. No one is going anywhere. Reinforcing the belief, prevalent in some quarters, that its establishment would mean disaster for Jews will only make that establishment less likely.
The yawning enforcement gap
UpScrolled’s actual Rules and Policies prohibit speech condoning violence, promoting hate or supporting terror groups. But so far the site has not enforced them.
The ADL analyst said she tested the site’s content policy by reporting nine accounts that clearly violated platform terms. None of her reports were acted upon.
“If this platform wants to have an anti-hate speech policy, which they do, it needs to be enforced,” the ADL analyst said.
Biggar said Tech for Palestine will continue supporting the platform “because we keep hearing the right things” about preventing harm.
But he added a caveat: “If ever we felt that UpScrolled did not live up to the human rights-based focus that we have, we would be the first people to say so.”
That moment has arrived. The test isn’t just whether UpScrolled can moderate content at scale — it’s whether its founders and users can imagine Palestinian freedom without devolving into vicious antisemitism. Until they can, they’re not building a platform for liberation. They’re perpetuating the politics that keep Palestinians stateless and Jews under threat.
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