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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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‘A Bushy Beard and Easy Smile’: Western Media’s Grotesque Framing of Ayatollah Ali Khamenei’s Death
A woman holds a poster with the picture of Iran’s Supreme Leader Ayatollah Ali Khamenei as people gather after Khamenei was killed in Israeli and U.S. strikes on Saturday, in Tehran, Iran, March 1, 2026. Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
Ayatollah Ali Khamenei was only the second Supreme Leader of the Islamic Republic of Iran. He assumed power in 1989 following the death of Ayatollah Ruhollah Khomeini, and ruled for decades as the ultimate authority over a regime defined by repression, regional destabilization, and violent ideological extremism.
His tenure was marked by:
- The systematic crushing of political dissent
- The imprisonment, torture, and execution of dissidents
- The violent suppression of nationwide protest movements
- The arming and financing of proxy militias across the Middle East
- The institutionalization of chants of “Death to America” and repeated threats to destroy Israel
Under his leadership, Iran’s security forces opened fire on protesters during successive waves of unrest in 2009, 2019, and during the nationwide demonstrations that followed the death of Mahsa Amini in 2022. In January of this year, fresh nationwide protests were again met with force.
Independent analysts estimate that at least 30,000 people were killed in the crackdown, a figure the regime has never credibly refuted. Across these cycles of repression, human rights organizations have documented thousands more deaths and tens of thousands detained.
Yet when Iranian state media confirmed Khamenei’s death nearly 24 hours after US and Israeli airstrikes struck his compound in Tehran, segments of Western media coverage adopted a tone that bordered on reverential.
The most notable example appeared in The Washington Post, which described Khamenei as known for his “bushy white beard and easy smile,” noting that he cut a “more avuncular figure in public” than his predecessor. The obituary highlighted his fondness for Persian poetry and classic Western novels, including Victor Hugo’s Les Misérables.
The New York Times summarized him as a “hardline cleric” who had made “Iran a regional power” while maintaining hostility toward the United States and Israel.
Sky News labeled him the “arch foe” of President Donald Trump, framing the moment as a personal rivalry.
The Wall Street Journal observed that he “nurtured the country’s global ambitions but struggled at home with a withering economy.” Reuters referred to his “fiery ambitions” toward Israel and the United States. The BBC aired images of mourners drawn from regime-controlled broadcasts with little scrutiny of their staging.
Across outlets, the pattern was consistent.
The man who presided over decades of repression was reframed through aesthetic detail and political positioning. His beard. His smile. His literary tastes. His “ambitions.”
His victims were secondary.
This is not about demanding polemics from obituary writers. It is about proportion.
When authoritarian rulers die, the moral weight of their record should not be softened by lifestyle detail or neutralized by euphemism. Calling a regime ideologue a “hardliner” obscures the reality that he headed a theocratic state apparatus that jailed journalists, executed political prisoners, funded Hezbollah and Hamas, and ordered violent crackdowns against his own people.
Headlines shape historical memory. The first paragraph matters more than the 12th. In death, reputations are distilled and authoritarian rulers should not be granted the luxury of dilution.
So while newspapers fawned over what they chose to highlight, from his wry smile to his love of literature and carefully cultivated image, the rest of us should remember him for what he was: a brutal dictator who deserved the fiery end he met.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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Hezbollah Opens a Second Front and Israel Gets the Blame
Smoke billows after an Israeli strike on Beirut’s southern suburbs, following an escalation between Hezbollah and Israel amid the US-Israeli conflict with Iran, Lebanon, March 2, 2026. Photo: REUTERS/Mohamed Azakir
While the question of whether or when war between Israel and Iran would break out, so too was the question of whether Iran’s proxy Hezbollah would join the fight and act as a layer of protection for the Iranian regime.
Since Hezbollah and Israel agreed to a ceasefire in November 2024, the terrorist organization has worked to rebuild its infrastructure and regain its status as Iran’s strongest terrorist proxy in the Middle East. In doing so, it has consistently and relentlessly broken the ceasefire, committing at least 1,925 violations up to near the end of 2025.
The threat posed by Hezbollah has been greatly diminished after the year-long war, as Israel destroyed much of its infrastructure and forces, thus stripping the terrorist organization of its ability to conduct large-scale operations it was once capable of. But the danger persists.
Hezbollah still maintains considerable political influence inside Lebanon, which results in direct leverage over policies and daily life in Lebanese society. It has effectively been recognized as a state within a state, threatening the very existence of the Lebanese state itself. For this reason, Lebanon has failed to fully disarm Hezbollah, despite the Lebanese Army’s claim that the first stage in the process was completed.
Since its inception, Iran has funded Hezbollah, making the organization the most prominent proxy in Iran’s regional power structure. In fact, Hassan Nasrallah, the late leader who was killed in an Israeli airstrike in September 2024, had referred to himself as a “soldier” in the Iranian regime’s army. Thus, Israeli and US intentions to collapse the Iranian regime are a direct threat to the very foundation on which Hezbollah is built.
Despite repeated warnings by Israel not to join the fight (as well as the pleas from Lebanon’s fragile government), in the early hours of Monday morning, Hezbollah fired rockets towards Israel. This marked the first time since the full-scale war with Hezbollah that the terrorist organization fired rockets into Israeli territory.
Similar to Hezbollah’s reaction of launching what it called a “solidarity” front for Hamas following the attacks of October 7, 2023, Hezbollah claimed that the firing of rockets into Israel was “revenge for the blood of the Supreme Leader of the Muslims, Ali Khamenei,” who was killed in an Israeli airstrike on the first day of the war.
Despite even Hezbollah acknowledging it was the party to fire first, the narrative in the media reversed the order of events, referring to Israel’s “attack” on Lebanon as the cause for the widening conflict.
Yet the timeline of events remains abundantly clear: Hezbollah opened a second front in the war — breaking the ceasefire to do so — by firing at least six rockets and two drones.
Immediately after Hezbollah joined the war by attacking Israel, the IDF responded with a series of strikes on Hezbollah targets across Lebanon, including targeting senior leadership. While Israel has responded to previous ceasefire violations, the firing of rockets into Israeli territory crossed a clearly defined red line set by the IDF. As a result, Israel initiated direct kinetic action aimed at further degrading Hezbollah’s operational capabilities and deterring escalation.
Shifting the attention away from Hezbollah’s initiating actions and instead framing Israel’s response as the catalyst for escalation obscures the reality of the war Israel is now fighting on two fronts.
Although the dangers posed by the Iranian regime have been the primary target of the war, Israel’s commitment to deterring and removing the threat of any terrorist actor remains steadfast. When media coverage downplays Hezbollah’s responsibility, Israel’s defensive measures risk being perceived as unprovoked aggression. This reframing not only distorts the sequence of events but also seeks to undermine Israel’s ability to maintain deterrence.
In this war, accurate reporting of terrorist organizations and the sequence of events is not optional — it is essential to understanding the realities shaping the conflict and the decisions that follow.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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In Gaza, Palestinians and Hamas Now Face a Moment of Choosing
A Hamas Police officer directs traffic in Gaza City, Jan. 28, 2026. Photo: REUTERS/Stringer
With Iran’s Supreme Leader Ali Khamenei now dead, all eyes are naturally on what comes next for the Iranian people, as the Iranian regime veers between desperation and collapse.
The war in Iran is also stoking unease among the Islamic Republic’s proxies, as terror groups like Hamas figure out how to proceed without Iranian support.
Hamas still refuses to disarm — but its situation is growing more perilous.
Prior to Khamenei’s killing, Israel had already struck an unprecedented blow to Hamas’ military infrastructure. Now stripped of its sponsor, Hamas’s weakening posture should leave Palestinians questioning if Hamas really has their best interests at heart.
The strategic and economic opportunities for building a healthy society for its citizens have never been greater.
Less than two weeks before the US military and Israel Defense Forces (IDF) began striking Iran, US President Donald Trump convened the inaugural meeting of the Board of Peace, as member states from nearly 48 nations gathered to discuss the future of Gaza.
Chaired by President Trump, the newly established international body is tasked with overseeing Gaza’s reconstruction and transitional governance.
Trump announced at the summit that the United States would donate $10 billion to the Board, with other countries participating in the rehabilitation of the Gaza Strip contributing an additional $7 billion combined.
In an interview on Fox News’s My View with Lara Trump, Middle East Envoy Steve Witkoff reaffirmed the government’s commitment to “jump-starting” construction in Gaza and plans for a “renaissance” in the seaside area.
After launching the deadliest attack against Jews since the Holocaust, members of the international community are still willing to give Gazans a chance to forge a future rooted in prosperity and dignity.
By dispensing with failed frameworks and outdated Oslo-esque accords, the current US administration is not only creating the conditions for a freer Iran, but it is also unshackling Palestinians from Hamas rule and creating economic enticements to liberate Gazans from their terrorist trappings.
The responsibility now rests with Palestinians to embark on an earnest campaign of deradicalization and abandon their armed struggle against Israel.
It’s worth noting that, to date, much of the history of the region has been driven by an embrace of radicalism and violence.
Following Israel’s 2005 disengagement from Gaza and the eviction of 9,000 Israelis from their homes, billions of dollars in foreign financing flowed from international entities to the Gaza Strip.
The money meant to bolster the lives of Gazans was instead used to foment terror against Israelis.
The latest poll released by People’s Company for Polls and Survey Research (PCPSR) is similarly discouraging and illustrates that “support for Hamas’s decision to launch the [Oct. 7] offensive, while declining from its peak, remains a majority at more than 50 percent, with recent gains in Gaza and sustained high support in the West Bank.”
The goodwill shown to Palestinians by Israelis living in the Gaza envelope — which included numerous peace initiatives and work opportunities — was repaid in blood on October 7, as familiarity and friendship were used as fuel to achieve maniacal aims.
As Palestinians watch what is happening to Iran — a state that trafficked exclusively in terrorism — the Palestinians are now seeing they have their own choice — to choose peace over terrorism, encouraged by economic incentives by the US and the international community.
What happens to Palestinians in Gaza going forward largely depends on their motivation to confront and eliminate their fixation on eradicating Israel, and for their leaders to reorient their energies around building better lives for their citizens.
The Trump administration’s refreshing and untested approach to accelerate Gaza’s recovery is not packaged in empty two-state platitudes but rather wrapped in historic strategic changes and tangible economic benefits to Palestinian society.
Palestinians in Gaza now have the daunting duty of proving their readiness for reform.
For regional stability to be achieved, let’s hope that Palestinians in Gaza renounce their prior path of demonization and terror, and are indeed ready for rational governance that will ultimately yield long-term success for their people.
Irit Tratt is a writer residing in New York. Follow her on X @Irit_Tratt