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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Mamdani’s first Jewish Heritage event reveals a narrowed circle
The Jewish American Heritage Month reception at Gracie Mansion, the mayor’s official residence on the Upper East Side, on Monday evening felt unlike any before it. It was not simply because the host, Zohran Mamdani, is New York City’s first Muslim mayor or because the Shavuot-themed menu was dairy. It was that the annual gathering came amid one of the most strained relationships between a mayor and much of New York’s Jewish establishment in recent memory.
Even the setting reflected the changed atmosphere. Previous receptions under former mayors had spilled into a large tent in the mansion’s garden overlooking the East River, with buffet tables lined with kosher food, bars stocked with liquor and wine, live music and packed crowds of rabbis, communal leaders, elected officials and supporters mingling late into the evening. The longstanding traditional events became demonstrations of the close alliance with mainstream Jewish organizations and pro-Israel activists, who formed a key part of their political base.
This year’s gathering was different. The event was moved indoors to Gracie Mansion’s smaller blue reception room. The crowd of 150 people was served by waiters quietly circulating through the room with small dairy dishes in honor of Shavuot: miniature cheesecakes, halved cheese blintzes, cheese bourekas served with a touch of charif on the side, potato knishes, chocolate mousse, salad cups and cheese-ball skewers. The drink selection was limited to Herzog wine from California and water.
There was no music at all — not even a cappella — despite the easing of traditional restrictions during the final days of the Omer before Shavuot.
Mamdani’s Jewish commissioners, deputy mayors and aides circulated through the room, greeting attendees. But absent were prominent Jewish figures in city government and politics, including Police Commissioner Jessica Tisch, Comptroller Mark Levine, Manhattan Borough President Brad Hoylman-Sigal and most of the local elected officials. The only Jewish elected officials in attendance were Councilmembers Harvey Epstein and Lincoln Restler, and former comptroller and now congressional candidate Brad Lander.
The crowd itself reflected the Jewish coalition emerging around Mamdani’s mayoralty: anti-Zionist activists aligned with groups such as Jews For Racial & Economic Justice and Jewish Voice for Peace; liberal Jewish leaders affiliated with New York Jewish Agenda, who have sharply criticized Mamdani on Israel and antisemitism issues while continuing to engage with the administration, and those aligned with pro-peace organizations; and Hasidic leaders from the Satmar community in Williamsburg, who religiously oppose Zionism and have long shaped their relationship with municipal government around local priorities such as housing, education and nonprofit funding.
Mamdani was introduced by Phylisa Wisdom, executive director of the Office to Combat Antisemitism, who also serves as the unofficial director for Jewish affairs. Rabbi Irwin Kula, president of the National Jewish Center for Learning and Leadership, delivered the invocation, and Jake Levin, manager of the Mayor’s Office of Mass Engagement, served as emcee.
The mayor offered some greetings, describing the preparations for Shavuot across the city, the teaching of Jewish values and his administration’s effort to combat rising antisemitism. “Jewish New Yorkers have worked to cultivate a city that is safe and open to all,” Mamdani said. “You should be accorded the same security and the same peace of mind.”
He then honored Ruth Messinger, the trailblazing Jewish political leader who in 1997 became the first and only woman to win the Democratic nomination for New York City mayor and went on to lead American Jewish World Service. Messinger backed Mamdani in the mayoral race last year. Guests were then privately ushered in to take photos with Mamdani.
Mamdani’s coalition
The reception came just days after Mamdani reignited tensions with many Jewish communities by posting a Nakba Day video produced by his City Hall media team commemorating the displacement of Palestinians during Israel’s founding in 1948. That was followed by what was perceived as a delayed and balanced response to pro-Palestinian protesters descending on a heavily Jewish Brooklyn neighborhood where a synagogue hosted a real estate sale that included West Bank properties.
The Nakba video angered many Jewish New Yorkers who already viewed Mamdani’s sharp criticism of Israel and embrace of Palestinian activism as dismissive of Jewish fears over rising antisemitism. Despite the backlash, there was little indication that Mamdani intends to moderate the political identity that brought him to power. Mamdani defended the video Monday morning when pressed about the civic purpose of using official city resources to mark Nakba Day, saying that acknowledging Palestinian suffering does not negate Jewish suffering or Israel’s history. He also declared that his “door is always open” to Jewish leaders despite the backlash.
But on Monday, a notable array of prominent Jewish leaders did not walk in — or were not invited.
Among those absent were leaders of the Jewish Community Relations Council, the Conference of Presidents, UJA Federation of New York, Board of Rabbis, Anti-Defamation League, American Jewish Committee, the Reform movement, Met Council, Orthodox Union, Agudath Israel of America and Chabad-Lubavitch. Devorah Halberstam and Yaacov Behrman, leaders affiliated with Lubavitch in Crown Heights who recently appeared with Mamdani, did attend.
Some Jewish communal leaders absent from the Gracie Mansion reception have embraced a strategy of total opposition to Mamdani, viewing engagement with him as legitimizing a mayor they see as hostile to Zionism. Other organizations that are dependent on city grants or ongoing access to the municipal government have continued engaging with City Hall even while publicly criticizing the mayor’s rhetoric on Israel and antisemitism.
But that has become increasingly harder for them. The UJA Federation of New York, which hosted Mamdani for a mayoral candidate forum last year, said its leadership did not attend because it was “being hosted by a mayor who denies a core pillar of our heritage — the State of Israel as the homeland of the Jewish people.”
Rabbi Joseph Potasnik, executive vice president of the New York Board of Rabbis, who was among 19 Jewish leaders on Mamdani’s transition team, told the New York Post he declined an invitation to join.
The reception suggested that Mamdani is continuing to cultivate a smaller alternative Jewish coalition, separate from the traditional pro-Israel communal establishment and rooted more in progressive activism and pragmatic community relationships. Mamdani recently appointed Rabbi Miriam Grossman, a JVP activist, as his faith liaison. To his critics, however, the evening underscored how narrow that coalition remains within the broader Jewish community of New York City.
The post Mamdani’s first Jewish Heritage event reveals a narrowed circle appeared first on The Forward.
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The Israeli song that almost won Eurovision was about far more than the breakup of a love affair
Noam Bettan, Israel’s Eurovision candidate who took second place in the competition, sang in three languages, and chose to start his performance in Hebrew. Meanwhile, the winner — from Bulgaria — sang entirely in English.
In all the news coverage of Eurovision, the tradition of Jewish multilingualism — and Bettan’s moving pride in his languages — was left out. But it’s an important part of Bettan’s family history, and it’s also a repeating theme of Jewish history.
Bettan’s parents immigrated to Israel from Grenoble, France, and before that, the Bettans lived in Algeria. Noam Bettan was born in Israel and grew up in Ra’anana, which is home to many English speakers.
As a child, he found it difficult to connect with members of his own family, because he was the only one who was born in Israel. He was also the only one who spoke Hebrew as a mother tongue, he told Israel’s Walla in 2021.
“Michelle,” the song Bettan sang in competition, is a rare trilingual song. It starts in Hebrew, the language in which Bettan feels most at home. Then it moves to French, the language of Bettan’s parents; his French is impeccable, and it was a nod to the importance of non-English languages in a contest that often favors English.
Last year’s winner, Austria’s JJ, performed “Wasted Love” entirely in English. When Israel won Eurovision in 2018 with Neta Barzilai’s “Toy,” the performance was also entirely in English.
When Bettan reached the third language of his song, English, which he likely heard in Ra’anana’s streets growing up, he mentioned walking through the Tel Aviv neighborhood of Florentin. His English was fine, but not as strong as his French.
He then moved back to Hebrew, and visibly moved at the end of his own performance, with tears in his eyes, ended with Am Yisrael Chai — “the people of Israel live.”
To what extent do Bettan’s language skills represent Israel?
More than 80% of Israelis speak more than one language; around 85% have some English proficiency, because English is mandatory in schools. Two percent of Israelis speak French as a mother tongue.
About 1 in 5 Israelis speak fluent Russian. Ten percent of Israeli Jews understand some Arabic but only 2.6% can read and understand Arabic-language media, according to a 2018 study by Sikkuy, an NGO which promotes equality between Israeli Jews and Arabs. Meanwhile, 53% of Israeli Arabs rated their Hebrew “good” or “very good,” according to Israel’s Central Bureau of Statistics. An estimated 250,000 Israelis speak Yiddish, and around 140,000 speak Amharic.
In the controversy over this year’s Eurovision, in which Spain, the Netherlands, Ireland, Slovenia and Iceland, all quit to protest Israel’s inclusion, some online commentators claimed that Bettan was singing about more than a breakup with a woman named “Michelle.” They thought he was singing to Europe, including the countries that walked out because he was on stage.
Mitpalel alayich, sh’tizki le’ehov—“I pray over you, that you will be privileged to love,” he sang. Bein dim’aa l’dimaa, yesh mi sh’yishma. “Between one tear and another tear, there will be someone who hears….”
Some believed that he was singing about the complex Jewish relationship with the European continent, the site of the greatest slaughter in Jewish history, now seeing a resurgence of antisemitism. He was singing, in French, telling Europe — nicknamed “Michelle” — that he was leaving.
But then, at the end, he sang in Hebrew that he hoped something good would happen to us.
That’s the mindset of many Jews right now, who no longer feel welcome in their prior homes — whether that’s a city, a country, or a profession. That pain may have morphed into an award-winning, trilingual song heard by millions, transliterated into English here, which might be about a girl — or, perhaps, about an entire people.
The post The Israeli song that almost won Eurovision was about far more than the breakup of a love affair appeared first on The Forward.
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A Yiddish chorus in Sao Paulo, Brazil finds its voice again
אין סאַאָ־פּאַולאָ, דער גרעסטער שטאָט אין בראַזיל, האָט דער אײנציקער כאָר אין לאַנד װאָס זינגט אױסשליסלעך אױף ייִדיש, אַרױסגעגעבן אַן אַלבאָם װאָס קלינגט סײַ טיף פֿאַרװאָרצלט אין טראַדיציע, סײַ באַנײַעריש. דער אַלבאָם הייסט „שמשׂ“ (אַרויסגערעדט „שאַמעס“).
דעם אַלבאָם האָט דער „טראַדיציע כאָר“ צוגעגרייט אין דער באָם־רעטיראָ געגנט, װאָס איז אױסגעפֿורעמט געװאָרן דורך נאָכאַנאַנדיקע כװאַליעס אימיגראַנטן פֿון פֿאַרשײדענע לענדער און קהילות. דער דיסק הײבט זיך אָן מיט גרױסע שלאַגערס פֿון ייִדישן רעפּערטואַר און ברײטערט זיך אױס אין אומגעװײנטלעכע ריכטונגען, בתוכם אימפּראָװיזירונג, עלעקטראָנישער מוזיק און באַגעגענישן מיט אַנדערע מוזיקאַלישע טראַדיציעס.
די פּרעמיערע פֿונעם אַלבאָם האָט מען אָפּגעהאַלטן דעם 22סטן אַפּריל אין „פֿאָלקסהױז“, אַ װיכטיקן ייִדישן קולטור־צענטער אין שטאָט, װאָס איז געגרינדעט געװאָרן אין 1946 אין אָנדענק פֿון די קרבנות פֿון חורבן. זינט יענער צײַט אָריענטירט זיך דאָס „פֿאָלקסהױז“ לױט די ייִדישיסטישע און אַנטיפֿאַשיסטישע פּרינציפּן פֿון איקו״ף (דעם „ייִדישן קולטור־פֿאַרבאַנד“), און פֿירט אָן, ביז הײַנט, מיט אַ ייִדישער ביבליאָטעק, קולטורעלע און פּעדאַגאָגישע אַקטיװיטעטן, און מיטן ייִדישן כאָר.
לױט די קוראַטאָרן פֿון אַלבאָם — קאַיאָ־מאָטל לעשער, לאַוראַ װיאַנאַ און זשוליאַ מאָרעלי — פֿונקציאָנירט זײַן טיטל װי אַ שליסל־מעטאַפֿער פֿאַר דעם גאַנצן פּראָיעקט. די 99־יאָריקע דיריגענטקע הוגעטאַ סענדאַטש איז די צענטראַלע פֿלאַם, װאָס װײַזט דעם װעג פֿון דער רײַכער ירושה פֿון דער ייִדישער שפּראַך צו די נײַע דורות זינגערס און ליבהאָבערס פֿון ייִדיש אינעם פֿאָלקסהױז. שוין צענדליקער יאָרן וואָס סענדאַטש פֿירט אָן מיטן כאָר.
דער אַלבאָם, װאָס איז שױן צוטריטלעך אױף „סאַונד־קלאַוד“, װעט סוף מײַ אָנקומען אין „ספּאָטיפֿײַ“, און װעט אױך אַרױסגעגעבן װערן װי אַ װיניל־פּלאַטע אין סעפּטעמבער. ער איז סטרוקטורירט װי אַ פּאַלינדראָם, פּונקט װי דאָס װאָרט „שמשׂ“ אַלײן, און קען װערן אָפּגעשפּילט אין צװײ ריכטונגען, װאָרעם די כּמעט־סימעטרישע זײַטן א׳ און ב׳ שאַפֿן אַ דיאַלאָג צװישן געדעכעניש און נײַע דערפֿינדונגען.
אױף דער ערשטער זײַט פֿונעם אַלבום, טרעט אױף דער כאָר ווי אַ טראַדיציאָנעלערער אַנסאַמבל, מיט נײַע אַראַנזשירונגען פֿון זשאָאַאָ באַריסבע און הוגעטאַ סענדאַטש. דער רעפּערטואַר נעמט אַרײַן סײַ קלאַסיקערס װי די פּאַרטיזאַנער־הימנע „זאָג ניט קײן מאָל“, סײַ פֿאָלקס־ניגונים. דער טרומײטער פֿראַנק לאָנדאָן, צוזאַמען מיטן קלאַרנעטיסט אַלעקס פּאַרק און דעם פּיאַניסט דניאל שאַפֿראַן, מישן צונויף דאָס כאָר־געזאַנג מיטן אינסטרומענטאַלן קלאַנג פֿון כּלי־זמר־מוזיק.
אױף דער צווייטער זײַט, װערן די זעלבע לידער דעמאָנטירט און באַשאַפֿן אױף ס׳נײַ דורך אײַנגעלאַדענע קינסטלערס, װי אַרטאָ לינדסײ, װאָס אימפּראָװיזירט אויפֿן סמך פֿון „זאָג ניט קײן מאָל“; קאַרלאַ באָרעגאַס, װאָס פֿאַרװאַנדלט אַ װיגליד אין אַן עטערישער (ethereal, בלע״ז), קלינגעװדיקער לאַנדשאַפֿט; פּאַולעטע לינדאַסעלװאַ, װאָס מאַכט איבער דאָס ליד „שאַ, שטיל” אין אַ פּולסירנדיקער עלעקטראָנישער שאַפֿונג; און אַװאַ ראָשאַ, װאָס גיט דעם חסידישן ניגון „בים־באַם“ אַ נײַע אינטערפּרעטאַציע.
אַנדערע דיאַספּאָרישע טראַדיציעס קומען אױך אַרײַן אין שפּיל. אַ כאָר פֿון קאָרעאַנער מאַמעס, װאָס איז טעטיק אין באָם־רעטיראָ, זינגט אַ טײל פֿונעם קאָרעאַניש פֿאָלקסליד „דאָס ליד פֿון מײַן מאַמען“, בשעת די אַפֿראָ־בראַזיליאַנער גרופּע פֿון פֿרױען־פּײַקלערס, „אילו אָבאַ דע מין“, באַגלייט דעם ייִדישן שלאַגער „שפּיל זשע מיר אַ לידל“. דער דאָזיקער נוסח פֿון ליד איז באַשאַפֿן געװאָרן אין צוזאַמענאַרבעט מיט דער ישׂראלדיקער קינסטלערין יעל ברתּנא פֿאַר דער פּיעסע „מיר זײַנען דאָ!“, װאָס איז פֿאָרגעשטעלט געװאָרן אין טאַיִב־טעאַטער.
דער פּראָיעקט נעמט אױך אַרײַן אַ נאָטנהעפֿט מיט װערטער אױף ייִדיש, סײַ מיט ייִדישע אותיות, סײַ טראַנסליטערירט, און אױך אױף פּאָרטוגעזיש. די איבערזעצונגען זײַנען געמאַכט געװאָרן דורך דעם סאַאָ־פּאַולער ייִדישיסטישן קאָלעקטיװ „ייִדישע טרופּע“ און דורך דער דיריגענטקע הוגעטאַ סענדאַטש אַלײן. דער מאַטעריאַל װערט באַגלײט אױך פֿון טעקסטן װעגן דעם רעפּערטואַר און דער טראַדיציע פֿון כאָר־געזאַנג אױף דער ייִדישער שפּראַך.
„שמשׂ“ װירקט װי אַ שטילער מאַניפֿעסט. דער טראַדיציע־כאָר, װאָס שטײט אין דער מסורה פֿון ייִדישע כאָרן אין סאַאָ־פּאַולאָ, מיט אַ העכער הונדערט־יאָריקער געשיכטע, װײַזט אױף אַן אַנדער פֿאָרעם פֿון המשכדיקײט, װאָס באַנײַט זיך אין אױסטױש מיט נײַע קאָנטעקסטן, ריטמען און פּאַרטנערס.
אין „פֿאָלקסהױז“ בלײַבט די ייִדישע קולטור אַזױ לעבעדיק, גראָד װײַל זי בײַט זיך כּסדר און שטײט אין ענגער פֿאַרבינדונג מיט אַנדערע שפּראַכן און מינהגים. אַזױ אַרום דינט דער טיטל פֿון אַלבאָם מער װי נאָר אַ מעטאַפֿער. ער באַשרײַבט דעם פּראָיעקט אַלײן׃ אַ פֿלאַם, װאָס טײלט זיך מיט איר פֿײַער מיט אַנדערע, אָן צו פֿאַרלירן דערבײַ איר אײגן ליכט.
[דער אַרטיקל איז רעדאַקטירט געוואָרן מיט דער הילף פֿון גוסטאַװאָ־גרשום עמאָס]
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