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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”


The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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Australia shooting terrifies Jews worldwide — and strengthens the case for Israel

If the shooters who targeted Jews on a beach in Australia while they were celebrating Hanukkah thought their cowardly act would turn the world against Israel, they were exactly wrong: Randomly killing people at a holiday festival in Sydney makes the case for Israel.

The world wants Jews to disown Israel over Gaza, but bad actors keep proving why Jews worldwide feel such an intense need to have a Jewish state.

Think about it. The vast majority of Jews who settled in Israel went there because they felt they had nowhere else to go. To call the modern state “the ingathering of exiles” softpedals reality and tells only half the story. The ingathering was a result of an outpouring of hate and violence.

Attacking Jews is the best way to rationalize Zionism.

Judaism’s holidays are often (humorously) summarized as, “They tried to kill us, they failed, let’s eat.” Zionism is simply, “They tried to kill us, they failed, let’s move.”

Theodor Herzl, the founder of modern Zionism, didn’t have a religious or even a tribal bone in his body. He would have been happy to stay in Vienna writing light plays and eating sacher torte. But bearing witness to the rise of antisemitism, he saw the Land of Israel as the European Jew’s best option.

The Eastern European pogroms, the Holocaust, the massacre of Jews in Iraq in 1941 — seven years before the State of Israel was founded — the attacks on Jews throughout the Middle East after Israel’s founding, the oppression of Jews in the former Soviet Union —  these were what sent Jews to Israel.

How many Australians are thinking the same way this dark morning?

There’s a lot to worry about in Israel. It is, statistically, more dangerous to be Jewish there than anywhere else in the world. But most Jews would rather take their chances on a state created to protect them, instead of one that just keeps promising it will – especially when the government turns a blind eye to antisemitic incitement and refuses to crack down on violent protests, as Australia has.

For over a year we have seen racist mobs impeding on the rights and freedoms of ordinary Australians. We have been locked out of parts of our cities because the police could not ensure our safety. Students have been told to stay away from campuses. We have been locked down in synagogues,” Alex Ryvchin, the co-CEO of the Executive Council of Australian Jewry, wrote a year ago, after the firebombing attack on a Melbourne synagogue.

Since then a childcare centre in Sydney’s east was set alight by vandals, cars were firebombed, two Australian nurses threatened to kill Jewish patients, to name a few antisemitic incidents. There were 1,654 antisemitic incidents logged in Australia from October 2024 to September 2025 —  in a country with about 117,000 Jews.

“The most dangerous thing about terrorism is the over-reaction to it,” the philosopher Yuval Noah Harari said. He was talking about the invasion of Iraq after 9/11, the crackdown on civil liberties and legitimate protest. But surely it’s equally dangerous to underreact to terrorism and terrorist rhetoric.

Israel’s destruction of Gaza following the Hamas attack of Oct. 7, 2023 led to worldwide protests, which is understandable, if not central to why tensions have escalated.

But condemning civilian casualties and calling for Palestinian self-determination — something many Jews support — too often crosses into calls for destroying Israel, demonizing Israelis and their Jews. That’s how Jews heard the phrase “globalize the intifada” — as a justification for the indiscriminate violence against civilians.

When they took issue with protesters cosplaying as Hamas and justifying the Oct. 7 massacre, that’s what they meant. And look at what happened in Bondi Beach, they weren’t wrong. Violence leads to violence, and so does support for violence.

Chabad, which hosted the Hanukkah celebration in Sydney, has always leaned toward a more open door policy with less apparent security than other Jewish institutions. But one of the reasons it has been so effective at outreach has also made it an easy target.

As a result of the Bondi shooting, Chabad will likely increase security, as will synagogues around the world. Jewish institutions will think hard about publicly advertising their events. Law enforcement and public officials will, thankfully, step up protection, at least for a while. These are all the predictable result of an attack that, given the unchecked antisemitic rhetoric and weak responses to previous antisemitic incidents, was all but inevitable.

It’s not inevitable that Australian Jews would now move to Israel, no more than it would have been for Pittsburgh’s Jewish community to uproot itself and move to Tel Aviv after the 2018 Tree of Life massacre. That didn’t happen, because ultimately the risk still doesn’t justify it.

But these shootings, and the constant drip of violent rhetoric, vandalism and confrontation raise a question: If you want to kill Jews in Israel, and you kill them outside Israel, where, exactly, are we supposed to go?

The post Australia shooting terrifies Jews worldwide — and strengthens the case for Israel appeared first on The Forward.

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These are the victims of the Bondi Beach Hanukkah celebration shooting in Sydney

(JTA) — A local rabbi, a Holocaust survivor and a 12-year-old girl are among those killed during the shooting attack Sunday on a Hanukkah celebration in Sydney, Australia.

Here’s what we know about the 11 people murdered in the attack, which took place at a popular beachside playground where more than 1,000 people had congregated to celebrate the first night of the holiday, as well as about those injured.

This story will be updated.

Eli Schlanger, rabbi and father of five

Schlanger was the Chabad emissary in charge of Chabad of Bondi, which had organized the event. He had grown up in England but moved to Sydney 18 years ago, where he was raising his five children with his wife Chaya. Their youngest was born just two months ago.

In addition to leading community events through Chabad of Bondi, Schlanger worked with Jewish prisoners in Australian prisons. “He flew all around the state, to go visit different people in jail, literally at his own expense,” Mendy Litzman, a Sydney Jew who responded as a medic to the attack, told the Jewish Telegraphic Agency.

Last year, amid a surge in antisemitic incidents in Australia, Schlanger posted a video of himself dancing and celebrating Hanukkah, promoting lighting menorahs as “the best response to antisemitism.”

Two months before his murder, he published an open letter to Australian Prime Minister Anthony Albanese urging him to rescind his “act of betrayal” of the Jewish people. The letter was published on Facebook the same day, Sept. 21, that Albanese announced he would unilaterally recognize an independent Palestinian state.

Alex Kleytman, Holocaust survivor originally from Ukraine

Kleytman had come to the Bondi Beach Hanukkah celebration annually for years, his wife Larisa told The Australian. She said he was protecting her when he was shot. The couple, married for six decades, has two children and 11 grandchildren.

The Australia reported that Kleytman was a Holocaust survivor who had passed World War II living with his family in Siberia.

12-year-old girl

Alex Ryvchin, co-CEO of the Executive Council of Australian Jewry, told CNN that a friend “lost his 12-year-old daughter, who succumbed to her wounds in hospital.” The girl’s name was not immediately released.

Dozens of people were injured

  • Yossi Lazaroff, the Chabad rabbi at Texas A&M University, said his son had been shot while running the event for Chabad of Bondi. “Please say Psalms 20 & 21 for my son, Rabbi Leibel Lazaroff, יהודה לייב בן מאניא who was shot in a terrorist attack at a Chanukah event he was running for Chabad of Bondi in Sydney, Australia,” he tweeted.
  • Yaakov “Yanky” Super, 24, was on duty for Hatzalah at the event when he was shot in the back, Litzman said. “He started screaming on his radio that he needs back up, he was shot. I heard it and I responded to the scene. I was the closest backup. I was one of the first medical people on the scene,” Litzman said. He added, “We just went into action and saved a lot of lives, including one of our own.”

The post These are the victims of the Bondi Beach Hanukkah celebration shooting in Sydney appeared first on The Forward.

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The three responses to the Bondi Beach Hanukkah attack that could make Jews safer

After two gunmen opened fire at a Hanukkah celebration on Sydney’s Bondi Beach, killing at least 11 people and wounding dozens more, the world is asking urgent questions: Could this be the first of many such attacks? Who might be behind it? And how can we prevent the next tragedy?

Was Iran involved?

Iran, with its long history of using proxies and terrorism, naturally comes to mind. Israeli intelligence has publicly warned that Tehran remains highly motivated to target Israeli and Jewish interests abroad.

Reports suggest that Israeli agencies have assessed not only that Iran has the intent, but that it also possesses the capability to use its networks — through Hezbollah, Hamas, and other proxy groups — to strike outside the Middle East. Western governments, including Australia, the U.S., and members of the EU, have acknowledged Iranian intelligence activity on their soil.

The motivation is clear: Israel’s military strike damaged Iranian infrastructure and positions in June, followed shortly by U.S. attacks that compounded the damage and were widely celebrated in Israel and by Jewish communities. To Iran’s benighted regime, they were provocations that demanded a response. Certainly some of the investigation into the Bondi Beach attack will look in that direction.

But focusing solely on Iran risks missing a more immediate and pervasive danger: Violence against Jews does not require orchestration by a foreign state. The conditions that make it possible — and increasingly thinkable — are already everywhere.

Terrorism against Jews has gone global

Terrorism is tragically easy to carry out. Only two months ago, two Jews were killed by a Muslim attacker on Yom Kippur who rammed a car into a crowd outside a synagogue in England and attacked people with knives.

And while the UK and Australia severely restrict access to weapons, nowhere in the developed world is mad violence easier to orchestrate than in the United States. Firearms are cheap, accessible, and legal for virtually anyone, and the sheer size of the country makes monitoring and security far more difficult than in smaller, more centralized nations. Lone actors can wreak destruction on a scale that would be unthinkable elsewhere. If one wanted to locate the most vulnerable place for ideologically motivated attacks, the United States sits uncomfortably near the top.

Motivation for such violence has been growing steadily. Antisemitic attacks have increased across the Western world, and the way the Gaza war unfolded has only accelerated the trend. The narrative of “genocide” has become increasingly entrenched, making it harder for Jews to occupy the once-unquestioned moral space: I still defend Israel and should not be attacked for it. That space is collapsing.

“The idea that Jews collectively bear responsibility for Israel’s actions is seeping into public consciousness in ways that make massacres like Bondi Beach more thinkable, if not inevitable.”

Dan Perry

Polls now show that roughly half of Americans believe Israel is committing genocide in Gaza. Substantial minorities go further, rationalizing recent attacks against Jews as “understandable” or even “justified.” These numbers do not indicate majority support for violence, but they are significant enough to suggest that moral restraints are weakening.

This shift is particularly pronounced among younger generations, where hostility toward Israel has become a moral baseline. It does not automatically translate into action, but it lowers the social cost of excusing violence. The idea that Jews collectively bear responsibility for Israel’s actions is seeping into public consciousness in ways that make massacres like Bondi Beach more thinkable, if not inevitable.

The situation is compounded by Israel’s current government. Its policies and rhetoric have alienated large swathes of the global community, including non-orthodox Jews in the United States. The government’s posture — contemptuous, dismissive, and occasionally openly sneering — makes the work of diplomats, community leaders, and advocates far more difficult. Israel’s failure to convey a nuanced understanding abroad of the delicacy of its own situation, nor give any inkling of introspection about its conduct in Gaza, feeds perceptions of illegitimacy and exacerbates antisemitism.

So, what can be done?

The 3 ways to make Jewish communities safer

First, Jewish communities must assume that maximal security at every event, and certainly on holidays and around landmarks, is essential not optional. Every public event, school, and institution should be protected at the highest feasible level. Prudence demands it. Governments that claim to protect minorities must fund and sustain this protection, not treat it as an emergency add-on after tragedy strikes.

Second, political leadership matters. World leaders must speak clearly and forcefully against antisemitic violence. Silence or hedging is read as permission. Muslim leaders, in particular, should speak plainly: Condemning attacks on Jews is not an endorsement of Israel, nor a betrayal of Palestinian suffering — it is an assertion of basic moral boundaries. President Donald Trump, despite his many failings, has a unique capacity to apply pressure. If he insisted publicly that major figures in the Muslim world denounce antisemitic violence, he could secure statements and commitments that might otherwise be unattainable. That could save lives.

Finally, Israel itself must confront its role. The current government has become a strategic liability — not just for Israel’s security, but for Jews worldwide. Its policies, tone, and posture have helped create the conditions in which antisemitism flourishes abroad. This in no way justifies attacks on Jews, but we must live in the real world that can be cruel, indifferent, superficial and unfair.

A government that understands the global stakes, communicates openness to the world, respects the diversity of the Jewish diaspora, and approaches foreign and domestic policy with nuance and restraint would do enormous good. It would not eliminate the threat overnight, but it would drastically reduce the conditions that allow such hatred to grow. Replacing the current government with one capable of such diplomacy and moral awareness could, in a sense, be the most effective preventive measure of all.

The Bondi Beach massacre is a devastating warning. It is a tragedy that could have happened anywhere and serves as a grim reminder that antisemitic violence is an urgent threat to Jews everywhere.

The post The three responses to the Bondi Beach Hanukkah attack that could make Jews safer appeared first on The Forward.

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