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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Jon Stewart, Here Is Your Chance to Be a Mensch
Jon Stewart on “The Daily Show” on April 8, 2024. Photo: Screenshot
There is no doubt that Jon Stewart has great comedic ability and the gift of gab. In a sneak attack many years ago, he had a mic drop moment where he destroyed Tucker Carlson’s show CrossFire, telling him to stop hurting America. At that time, all Carlson did was have an aggressive political debate show — he wasn’t spewing Jew-hatred and conspiracy theories.
Stewart, who must know something about antisemitism because he felt a need to change his name from Leibowitz to Stewart, raised The Daily Show to great heights and came out of retirement ostensibly to try to make sure that President Trump is lampooned.
I know Jon Stewart is a person who cares about justice, because he fought very hard for the rights of 9/11 firefighters. The passion Stewart showed and his ability to speak truth to power was unrivaled. Some even thought he even had the potential to be a president one day. If Ukraine can have a president that was a comedian, why not America?
Of course, Stewart would be good if his focus was justice. It isn’t always. Sometimes, it’s only about haranguing Trump, no matter what. How about a few shows against antisemitism. He took on Tucker Carlson once. Why not do it again? While Tucker’s no longer wearing a bowtie, he’s saying he was attacked by a demon and Candace Owens is making claims about time machines. What about a one-hour Netflix or Apple TV+ show lambasting them both. It would be monumental.
But Stewart is hoping that Carlson and Owens continue to wreak havoc, and benefit the Democratic Party. And with only a few more years of Trump, those who want to vilify him want to get their last shots in and may not want to divert to something else. I believe that Stewart is against antisemitism. But he should call it out on all sides, and not mock Israel, a country that faced genocidal terrorists who would kill every Jew if they had the weapons to do so.
Jon Stewart is 63 and mentally sharp. He is capable of much better jokes than about physical appearance, which he recently used to attack Sid Rosenberg. Stewart would be better off criticizing Rosenberg’s positions, or perhaps that’s a bit more difficult these days.
If Stewart really wants to advance justice, he could start by attacking antisemites and racists, on both the right and left. He has the rare talent to do it in an impressive way.
Jon Stewart was the greatest mensch when he fought for firefighters. This is his time to do it again.
The author is a writer based in New York.
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Fatah Glorified Munich Olympics Massacre Ahead of 2026 Winter Olympics
An image of one of the Palestinian terrorists who took part in the 1972 Munich Olympics massacre. Photo: Wikimedia Commons.
While the world was preparing to celebrate the Olympic Games in Italy, Fatah celebrated Olympic blood in Munich.
Just two weeks before the opening of this year’s Winter Olympics, Fatah — the Palestinian Authority (PA)’s ruling party — chose to revive and celebrate the most infamous act of Olympic terrorism in history: the 1972 Munich Olympics massacre, in which 11 Israeli athletes and coaches were murdered.
On its Facebook page, Fatah’s Commission of Information and Culture posted a segment from its Awdah TV channel, glorifying the massacre as “a surprise Israel had not experienced before” and recounting how terrorists, whom she called “self-sacrificing fighters,” infiltrated the Olympic Village, seized Israeli hostages, and issued demands.
Responsibility for the murders was subtly shifted away from the terrorists, while the operation was presented as daring and historic:
Fatah-run Awdah TV host:“In September 1972, Israel was about to receive a surprise it had not experienced before. Eight self-sacrificing fighters [i.e., terrorists] invaded the quarters of the Israeli sports delegation that was participating in the Olympic Games in the German city of Munich. They captured nine Israelis and demanded to release hundreds of Palestinian prisoners [i.e., terrorists] who were in the Israeli prisons in exchange for the release of the hostages. Israel refused to negotiate, and the hostages were killed.”
[Fatah Commission of Information and Culture, Facebook page, Jan. 22, 2026]
On the same day, Fatah’s Commission of Information and Culture also lionized the architect of the Munich massacre, Ali Hassan Salameh, as “The Red Prince.”
Fatah described him as a brilliant “security mind” and strategic genius whose operations allegedly “embarrassed Israel:”
Text on screen: “The Red Prince, the commander whom the Mossad pursued for years. Ali Hassan Salameh was not a shadowy figure, but rather a security mind who created a secret battle …
He joined Fatah in the mid-1960s and was among its first security personnel. He quickly stood out for his organizational wisdom and ability, and sensitive missions were entrusted to him … He led the security activity of the revolution outside Palestine and built a complex defense network that embarrassed Israel. He became a central target of the Mossad, and his name topped the assassination lists.
[Then Israeli Prime Minister] Golda Meir gave the order to eliminate him, and the pursuit after him crossed continents … On Jan. 22, 1979, the Mossad assassinated him in Beirut using a car bomb. His assassination did not put an end to his presence, rather it established his status as one of the most dangerous minds of the revolution. Ali Hassan Salameh, a security commander and one of the symbols of the hidden strugglewith the occupation.” [emphasis added]
Posted text:“The Red Prince Ali Hassan Salameh, the commander whom the Mossad pursued for years”
[Fatah Commission of Information and Culture, Facebook page, Jan. 22, 2026]
Even more than 54 years later, the PA’s ruling party still treats the Munich Olympics massacre as a legacy to be celebrated.
By deliberately highlighting this massacre just before the Milano Winter Olympics, Fatah yet again shows how it is proud to promote terrorists and terrorism.
Ephraim D. Tepler is a researcher at Palestinian Media Watch (PMW), where a version of this article first appeared.
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How NPR Whitewashes the Palestinian Authority’s ‘Pay-for-Slay’ Program
Stuart and Robbi Force (left), parents of Taylor Force, with Reps. Doug Lamborn and Lee Zeldin. Taylor Force was killed by a Palestinian terrorist while visiting Israel. Photo: Algemeiner.
Even for NPR, the latest segment on its popular “All Things Considered” program crossed the line.
Headlined “Palestinian Authority tries to reform, but one measure is sparking a backlash,” the segment focused on the Palestinian Authority (PA)’s controversial “pay-for-slay” program, where imprisoned Palestinian terrorists and their families, or the families of Palestinians who were killed while committing acts of terrorism or trying to harm Israeli security forces, receive financial stipends.
However, instead of taking a critical look at “pay-for-slay,” NPR provided cover for the insidious PA program.
To begin, NPR immediately whitewashed the program in the subheading, referring to it merely as “payments to families whose relatives are killed or jailed by Israel.”
There was zero mention of the fact that this program incentivizes violence and terrorism by paying out more to families of terrorists than the PA’s regular social welfare pay-outs. In addition, there was no mention that these payments are based on the length of prison sentences rather than actual financial need.
And that was just the tip of the iceberg.
No, @NPR, this isn’t the reason the PA program is “controversial.”
The recipients of the cash are families of TERRORISTS – not Palestinians who committed minor crimes or were innocently caught in the crossfire, but bona fide terrorists whom you appear to be whitewashing. pic.twitter.com/WH0q1AkOBj
— HonestReporting (@HonestReporting) February 10, 2026
Throughout the story, NPR’s Emily Feng downplayed the vile nature of “pay-for-slay.”
“Pay-for-slay” wasn’t presented as a dangerous incentive for the murder of innocent Israelis, which was the target of American legislation (The Taylor Force Act).
Instead, the program was merely characterized as “controversial.” But using public funds to incentivize terrorism is something much more grave and consequential.
Along with this false characterization, NPR also portrayed the truth about the program as Israeli criticisms that “the PA pushes back against.”
It would be hard to find a more watered-down depiction of “pay-for-slay.”
Further on in the segment, Feng interviewed a Palestinian woman named Inaan who was receiving a monthly payment of 1,400 shekels ($440) since her son had been killed by the IDF.
This doesn’t seem like a lot of money. However, Feng failed to inform her audience that this is only the payment for family members of those killed by Israeli security forces (after a one-time payment of 6,000 shekels).
Terrorists in Israeli prisons can receive up to 12,000 shekels (roughly $3,900) per month.
This presentation of the monthly payments being inconsequential and of limited value is further emphasized by Feng’s next interviewee, Qadura Fares, who is quoted as saying, “The money — it’s mean [sic] nothing for those have believed [sic] that this occupation should be ended and to fight the occupation.”
Fares is the former head of the PA’s prisoners’ affairs commission. In passing, NPR also informed its audience that Fares served time in Israeli prison for “trying to kill Israeli soldiers.”
That’s right, NPR platformed a convicted terrorist.
Perhaps the words of someone who used to target Israelis should be taken with a grain of salt when discussing payments for imprisoned terrorists.
Fares resigned from his position after PA President Mahmoud Abbas announced an end to the “pay-for-slay” policy, stating that the only recipients would now be those who require economic assistance. Many groups, including Palestinian Media Watch (PMW), have provided documentation that the PA is still continuing “pay-for-slay” — though the PA is trying to hide the payments.
Along with Fares, Feng interviewed a couple of other Palestinians who were upset with this alleged reform and complained that the new system is not working properly.
What Feng failed to inform her audience is that this “reform” is alleged by analysts like PMW to be a ruse, with Abbas promising a Palestinian audience that imprisoned terrorists and the families of “martyrs” would continue to receive funds, and that the “reform” is more of a restructuring than an outright end to “pay-for-slay.”
Nearly a year after this “reform” was announced, many beneficiaries were still reportedly receiving their payments.
Perhaps the cherry on top is when Feng referred to the alleged reform as “trying to please outside powers.” As if the program didn’t require serious reform, but rather that the PA capitulated to foreign interference.
A whitewash indeed.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.