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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Israel Pounds Lebanon with Heaviest Airstrikes of the War as Hezbollah Pauses Attacks
Rescuers work at the site of an Israeli strike in Beirut, Lebanon, April 8, 2026. Photo: REUTERS/Mohamed Azakir
Israel carried out its heaviest strikes on Lebanon since the conflict with Hezbollah broke out last month, even as the Iran-aligned group paused attacks on northern Israel and Israeli troops in Lebanon under a two-week US-Iran ceasefire.
Consecutive explosions shook Beirut, sending smoke billowing across the capital, as Israel’s military said it had launched the largest coordinated strike of the war. More than 100 Hezbollah command centers and military sites were targeted in Beirut, the Bekaa Valley and southern Lebanon, it said.
The strikes killed dozens and wounded hundreds, according to Lebanon’s health ministry. In Beirut, Reuters reporters saw people on motorcycles picking up wounded and transporting them to hospitals because there were not enough ambulances to get them in time. A group of firefighters worked to put out flames in a car park after one strike left more than a dozen cars scorched and mangled.
The head of Lebanon’s syndicate of doctors, Elias Chlela, called in a written statement for “all physicians from all specialties” to head to any hospital they could to offer help. One of Beirut’s biggest hospitals said it was in need of donations of all blood types.
Israeli Prime Minister Benjamin Netanyahu said overnight that the ceasefire suspending the six-week-old US-Israeli war against Iran did not apply to Lebanon, and the Israeli military said operations against Hezbollah there would continue.
That position contradicted comments by Pakistani Prime Minister Shehbaz Sharif, a key intermediary in the US-Iran ceasefire talks, who had said the truce would include Lebanon.
Lebanon’s state news agency NNA had reported continued Israeli strikes across southern Lebanon earlier in the day, including artillery shelling and a dawn airstrike on a building near a hospital that killed four people. An Israeli strike on the southern city of Sidon killed eight people and wounded 22 others, Lebanon’s health ministry said.
Hezbollah stopped attacking Israeli targets early on Wednesday, three Lebanese sources close to the group told Reuters. The group’s last public statement on its military activity was posted at 1 a.m. (2200 GMT Tuesday), saying it had targeted Israeli troops inside Lebanon on Tuesday evening.
The group is likely to issue a statement outlining its formal position on the ceasefire and on Netanyahu’s assertion that Lebanon is not included, the three Lebanese sources said.
French President Emmanuel Macron said the situation in Lebanon, a former French protectorate, remained critical and called for Lebanon to be included in the deal. Lebanese President Joseph Aoun, welcoming the US-Iran ceasefire, said Beirut would continue its efforts to ensure that Lebanon was included in any lasting regional peace agreement.
“Hezbollah was informed that it is part of the ceasefire – so we abided by it, but Israel as usual has violated it and committed massacres all across Lebanon,” senior Hezbollah lawmaker Ibrahim al-Moussawi told Reuters.
‘LEBANON CAN’T TAKE IT ANYMORE’
Most of Wednesday’s strikes were in civilian-populated areas, Israel’s military said. Hours before the strike, the military had issued warnings for some areas of southern Beirut and southern Lebanon. No such warning was given for central Beirut, which was also hit.
Following the strikes, Israeli military spokesperson Avichay Adraee claimed on X that Hezbollah had moved out of its traditional Shi’ite stronghold in southern Beirut’s Dahiyeh neighbourhood to religiously mixed areas of the city, including in the north.
Addressing Hezbollah, he said, Israel’s military will “pursue you and act with great force against you wherever you are”.
More than 1,500 people have been killed in Israel’s air and ground campaign across Lebanon, including more than 130 children and more than 100 women, since March 2 when Hezbollah started firing rockets at Israel in solidarity with Tehran.
Israel has issued evacuation orders covering around 15 percent of Lebanese territory since then, mostly in the south and in suburbs south of Beirut. More than 1.2 million people have been displaced, according to Lebanese authorities.
Israel has also pledged to occupy southern Lebanon up to the Litani River as part of a “security zone” it says is intended to protect its northern residents.
“Hopefully a ceasefire will be reached,” said Ahmed Harm, a 54-year-old man displaced from Beirut’s southern suburbs. “Lebanon can’t take it anymore. The country is collapsing economically, and everything is collapsing.”
Outside a school sheltering displaced people in Sidon, pillows and blankets were piled onto cars as some families held out hope of returning home soon. On an astroturf football field, one family had packed plastic bags with clothes, pots and pans, towels, sheets and blankets.
“We’re just waiting for the official decision from the top, so we can go back,” said Samar al-Saibany, who was displaced from a village in the south.
Local mayor Mustafa al-Zein said more than 28,000 people were sheltering in the area as of Tuesday night. He cautioned residents against trying to return before an official signal.
“In the south, give someone a signal to return, and he’ll return,” Zein said.
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‘A Lot of Work to Do’ to Reopen Strait of Hormuz, UK’s Starmer Says on Gulf Trip
British Prime Minister Keir Starmer and US President Donald Trump (not pictured) hold a bilateral meeting at Trump Turnberry golf course in Turnberry, Scotland, Britain, July 28, 2025. Photo: REUTERS/Evelyn Hockstein
British Prime Minister Keir Starmer said on Wednesday there was still a lot of work to do to reopen the Strait of Hormuz following the US-Iran ceasefire, speaking during a visit to the Gulf.
Starmer will hold talks with regional leaders during the visit, which had been planned before the ceasefire was announced.
“We now … have a ceasefire, but there’s a lot of work to do, as you will appreciate, a lot of work to make sure that that ceasefire becomes permanent and brings about the peace that we all want to see,” he said in a speech to military personnel at a base in Saudi Arabia.
“But also a lot of work to do in relation to the Strait of Hormuz, which has an impact everywhere across the world.”
Starmer, who has been heavily criticized by US President Donald Trump for failing to support the US and Israeli strikes on Iran, has hosted multinational meetings on how allies could support the reopening of the key strait that is fundamental to oil and gas trade.
“It’s our job to make sure that the Strait is open, that we’re able to get the energy that the world needs out and stabilize the prices back in the United Kingdom,” Starmer told reporters.
British Foreign Secretary Yvette Cooper also spoke to her US counterpart, Marco Rubio, on Tuesday, about diplomatic measures to secure the reopening of the Strait, including last week’s UK-led meeting that brought together over 40 countries to discuss the issue.
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Netanyahu Backs US–Iran Ceasefire, Says Deal Excludes Lebanon
Israeli Prime Minister Benjamin Netanyahu participates in the state memorial ceremony for the fallen of the Iron Swords War on Mount Herzl, Jerusalem on Oct. 16, 2025. Photo: Alex Kolomoisky/POOL/Pool via REUTERS
i24 News – The office of Prime Minister Benjamin Netanyahu released a statement in the hours following the ceasefire agreement, announcing Israel’s support for the US-brokered two-week truce with Iran while clarifying that it does not extend to Lebanon.
In the statement, Netanyahu’s office said Israel backs the decision by US President Trump to suspend strikes against Iran for two weeks, on the condition that Tehran immediately reopens the Strait of Hormuz and halts all attacks against the United States, Israel, and countries in the region.
The statement added that Israel supports Washington’s broader objective of ensuring Iran no longer poses a nuclear, missile, or terrorism-related threat to regional and global security. According to the Prime Minister’s Office, the United States has reassured Israel that these goals will remain central in the upcoming negotiations.
“The United States has told Israel that it is committed to achieving these goals,” the statement said, noting that these priorities are shared by the US, Israel, and their regional allies.
It also stressed that the ceasefire does not apply to Lebanon, stating explicitly that “the two-week ceasefire does not include Lebanon.”
In the hours following the announcement, Iran launched additional missile strikes targeting Israel and several Gulf states before tensions appeared to ease toward morning.
