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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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A course on the Yiddish proverbs collected through the An-Ski expeditions
אינעם קומעדיקן ווינטער־זמן פֿון די ייִדיש־קלאַסן בײַם „אַרבעטער רינג“ וועט מען הײַיאָר פֿירן דורך „זום“ אַן אייגנאַרטיקן מיני־קורס אויף ייִדיש: וועגן די אידיאָמען און שפּריכווערטער, וואָס דער סאָוועטישער פֿאָלקלאָריסט אַבא לעוו האָט געזאַמלט בעת זײַנע עקספּעדיציעס מיט ש. אַנ־סקין איבער מערבֿ־אוקראַיִנע פֿון 1912 ביז 1914.
דעם קורס וועט לערנען דער ייִדישער שרײַבער און רעדאַקטאָר פֿונעם אָנלײַן־זשורנאַל „ייִדיש בראַנזשע“ — באָריס סאַנדלער, און וועט זײַן געבויט אויפֿן יסוד פֿון יענע וועלטסווערטלעך און סאַנדלערס קאָמענטאַרן וועגן זיי.
דער קלאַס וועט זיך טרעפֿן יעדן דינסטיק פֿון 2:30 ביז 4:00, ניו־יאָרקער צײַט, אָנהייבנדיק פֿונעם 24סטן פֿעברואַר.
דאָס וועט זײַן צום ערשטן מאָל וואָס דער ברייטער עולם וועט האָבן צוטריט צו אַבא לעווס מאַטעריאַלן. דורך בליצפּאָסט האָט סאַנדלער דערציילט ווי אַזוי ער האָט באַקומען די זאַמלונג: נאָך דעם ווי אבא לעוו איז געשטאָרבן אין 1959 האָבן די העפֿטן מיט די ייִדישע אידיאָמען און ווערטלעך זיך געפֿונען אין דער רעדאַקציע פֿון „סאָוועטיש היימלאַנד“, און שפּעטער — אינעם אַרכיוו פֿונעם ייִדישן פּאָעט און פֿאָרשער חיים ביידער. נאָך ביידערס טויט אין 2003 האָט זײַן אַלמנה, יעווע ביידער, איבערגעגעבן די העפֿטן סאַנדלערן אין אַ קאָנווערט, וווּ ס׳איז מיט ביידערס האַנט געווען אָנגעשריבן „פֿאַר באָריס סאַנדלערן“.
ווי אַ צאָל אַנדערע זאַמלער אין אייראָפּע און אַמעריקע, איז אַנ־סקיס און אַבא לעווס אינטערעס צום ייִדישן פֿאָלקלאָר געווען פֿאַרבונדן מיט זייער איבערגעגעבנקייט צום „פֿאָלקיזם‟: זיי האָבן באַטראַכט די ייִדיש־רעדנדיקע פֿאָלקסמענטשן אין די שטעטלעך און דערפֿער ווי אַ שליסל צו שאַפֿן אַ נײַע וועלטלעכע אידענטיטעט, צוגעמאָסטן צו די שטאָטישע רוסישע ייִדן, אַזוי ווי זיי זענען אַליין געווען.
כּדי זיך צו פֿאַרשרײַבן אויפֿן קורס גיט אַ קוועטש דאָ.
דער אַרבעטער רינג וועט אויך פֿירן לענגערע קורסן אויף ייִדיש אינעם ווינטער־זמן. אָט איז דער אויסקלײַב:
• די ייִדישע קולטור־אינפֿראַסטרוקטור פֿונעם אַמעריקאַנער קאָמוניזם
• אונגעריש־ייִדיש צווישן די וועלט־מלחמות
• דער לשון־קודש־קאָמפּאָנענט אין מרדכי שעכטערס לערנבוך „ייִדיש צוויי“
• די דערציילונגען פֿון יצחק באַשעוויס
• דער אָנהייב פֿון מאָדערנעם ייִדישן טעאַטער: אַבֿרהם גאָלדפֿאַדען און די ערשטע אַקטריסעס אויף דער בינע
• שלום אַשעס ראָמאַן „אויף קידוש השם“
• מאַני לייבס סאָנעטן
• ש. אַנ־סקי, דער „בעל־תּשובֿה“ וואָס האָט פּראָוואָצירט אַ רעוואָלוציע אין פֿאָלקלאָר
• דאָס קול פֿונעם ייִדישן שרײַבער — רעקאָרדירונגען פֿון דערציילונגען און לידער פֿאָרגעלייענט פֿון די שרײַבער אַליין
• די קולטור־ירושה פֿון די ייִדישע שרײַבער אין אוקראַיִנע (1950ער ביז די 1980ער)
נאָך מער פּרטים אָדער זיך צו פֿאַרשרײַבן אויף איינעם אָדער מער פֿון די קורסן, גיט אַ קוועטש דאָ.
The post A course on the Yiddish proverbs collected through the An-Ski expeditions appeared first on The Forward.
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White House Religious Liberty Panel Member Decries ‘Zionist Supremacy,’ Vows Not to Resign Despite Backlash
Carrie Prejean Boller speaks during a White House Religious Liberty Commission hearing on Feb. 9, 2026. Photo: Screenshot
Carrie Prejean Boller, a member of the White House Religious Liberty Commission, has vowed to combat so-called “Zionist supremacy” in the United States, sparking fresh outrage amid ongoing furor over her recent comments condemning the Jewish state and defending antisemitic podcaster Candace Owens.
“I will continue to stand against Zionist supremacy in America. I’m a proud Catholic. I, in no way will be forced to embrace Zionism as a fulfillment of biblical prophesy [sic]. I am a free American. Not a slave to a foreign nation,” Prejean Boller posted on the social media platform X on Tuesday.
Thank you all for the love and support I’ve received. I will continue to stand against Zionist supremacy in America. I’m a proud Catholic. I, in no way will be forced to embrace Zionism as a fulfillment of biblical prophesy. I am a free American. Not a slave to a foreign nation.
— Carrie Prejean Boller (@CarriePrejean1) February 10, 2026
The comments came on the heels of furor over Prejean Boller’s conduct during Monday’s hearing of the 13-member White House Religious Liberty Commission, which descended into a tense back-and-forth after she asked pointed questions about Israel’s policies and whether rejection of the Jewish state’s legitimacy should itself be labeled antisemitic.
The council was established by US President Donald Trump to examine religious freedom issues and was intended to focus on concrete challenges facing Jewish communities, including bias and harassment. Prejean Boller’s conduct, which included an impassioned defense of antisemitic personalities Candace Owens and Tucker Carlson, and her peddling of unsubstantiated claims that Israel has intentionally starved and murdered Palestinian civilians, raised alarm bells among pro-Israel advocates.
“I would really appreciate it if you would stop calling Candace Owens an antisemite,” Prejean Boller said to Seth Dillon, CEO of the political satire site Babylon Bee, during the hearing. “She’s not an antisemite. She just doesn’t support Zionism, and that really has to stop. I don’t know why you keep bringing her up, and Tucker.”
Owens, one of the country’s most popular podcasters, has spent the past two years spreading antisemitic conspiracy theories on her platform. She has called Jews “pedophilic,” argued that they oppress and murder Christians, and asserted that they are responsible for the trans-Atlantic slave trade.
Prejean Boller, a conservative activist and former Miss California, repeatedly pressed witnesses about Israel’s actions in Gaza and religious leaders on their views of Zionism, drawing audible boos from the audience and confusion from her colleagues. At one point she asked a Jewish activist if he would condemn Israel’s military response to Hamas’s Oct. 7, 2023, massacre across southern Israel, despite the hearing’s official focus on domestic antisemitism. Prejean Boller also donned a Palestinian flag pin on the lapel of her suit, telegraphing her support for the anti-Israel ideological cause.
“Since we’ve mentioned Israel a total of 17 times, are you willing to condemn what Israel has done in Gaza?” Boller asked Jewish activist Shabbos Kestenbaum.
During the hearing, she also accused Rabbi Ari Berman, president of Yeshiva University, of Islamophobia after he declared that anti-Zionism — the belief that Israel does not have a right to exist —is an antisemitic ideology. Berman argued that attempts to delegitimize the existence of the world’s sole Jewish state, while showing ambivalence toward the existence of dozens of Muslim states, indicates anti-Jewish sentiment.
Panel members repeatedly stressed that American universities and communities must do more to confront bias and ensure Jewish students can live without fear of harassment.
Members of the commission expressed visible surprise at Prejean Boller’s line of questioning and repeated downplaying of antisemitism. Kestenbaum took aim at Prejean Boller after she asserted that the young activist had conflated antisemitism with harboring anti-Israel sentiment.
“She decided that this should be a debate on Israel’s conduct in Gaza, which I’m not entirely sure how that affects American students being discriminated against,” Kestenbaum said, “given that there are hundreds of millions of Catholics, including some who are on this commission, speaking at this commission today, who would vehemently disagree with such a grandiose assertion.”
Spectators suggested that the hearing also spotlighted deeper fissures within the conservative movement. Prejean Boller’s impassioned defense of Owens and Carlson, who have spent the past few years peddling anti-Israel conspiracies, suggest that their narratives may be penetrating deeper into the Republican base. The hearing also raised questions about the White House’s vetting process for the commission.
A recent analysis by the Jewish People Policy Institute found that both Carlson and Owens dramatically increased the volume and intensity of negative content about Israel in 2025, with Owens also incorporating explicit antisemitic language and conspiracy narratives, including accusations of disproportionate violence and undue influence over US policy into her commentary.
Carlson, the former Fox News host whose podcast remains influential among conservative audiences, has in recent years amplified fringe voices, including figures such as white nationalist streamer Nick Fuentes. Carlson’s interviews have featured conspiratorial depictions of “Christian Zionists” as afflicted by a “brain virus,” and his platforming of extremists and Holocaust minimizers has drawn widespread condemnation from lawmakers and civil rights advocates across the ideological spectrum.
Some prominent conservative voices have demanded for Prejean Boller to resign or be removed from the commission, arguing that her views are counter to the mission of the initiative. Prejean Boller has repeatedly refused to relinquish her position, arguing that her Catholic faith does not allow for support of Israel and doing so would signal a surrender to “Zionist supremacy.”
However, conservative reporter and podcaster Laura Loomer stated that sources at the US State Department are pressing for the Trump administration to remove Prejean Boller from the panel.
“Carrie’s behavior is unacceptable and is not representative of the Trump administration’s values. We have asked the White House to take action,” Loomer posted on social media, attributing the quote to an unnamed State Department official.
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13-Year-Old Boy Brutally Assaulted in Paris in Second Antisemitic Attack in Less Than a Week
Tens of thousands of French people march in Paris to protest against antisemitism. Photo: Screenshot
In a shocking second antisemitic attack in less than a week, a 13-year-old boy in Paris was brutally beaten Monday by a knife-wielding assailant, prompting authorities to open a criminal investigation and step up security amid a rising tide of antisemitism.
On his way to a synagogue in Paris’s 18th arrondissement, the schoolboy was physically attacked by a group of five assailants who beat him, pressed a knife to his throat, called him a “dirty Jew,” and stole his belongings, the French news outlet Le Parisien reported.
According to the Paris prosecutor’s office, the victim was walking to a synagogue, clutching his kippah in his hand rather than wearing it for fear of being recognized, when five attackers confronted him; stole his AirPods, sneakers, and coat; and forced him to empty his pockets.
The boy also told authorities that he was shoved, punched in the face, and threatened with a knife to his throat before his attackers stole his belongings, shouting antisemitic remarks throughout the assault.
Local police have arrested and taken an 18-year-old suspect into custody after he was recognized during the assault by someone on a video call with the victim. The four other attackers remain at large as of this writing.
The prosecutor’s office has opened an investigation into armed robbery and armed violence, committed as a group and aggravated by discrimination, as authorities continue to work to identify and apprehend the remaining suspects.
This latest antisemitic attack marks the second such incident in less than a week, underscoring a growing climate of hostility as Jews and Israelis face a surge of targeted assaults.
Over the weekend, three Jewish men wearing kippahs were physically threatened with a knife and forced to flee after leaving their Shabbat services near the Trocadéro in southwest Paris’s 16th arrondissement, European Jewish Press reported.
As the victims were leaving a nearby synagogue and walking through the neighborhood, they noticed a man staring at them. The assailant then approached the group and repeatedly asked, “Are you Jews? Are you Israelis?”
When one of them replied “yes,” the man pulled a knife from his pocket and began threatening the group. The victims immediately ran and found police officers nearby. None of the victims were injured.
Like most countries across Europe and the broader Western world, France has seen a rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
According to the French Interior Ministry, the first six months of 2025 saw more than 640 antisemitic incidents, a 27.5 percent decline from the same period in 2024, but a 112.5 percent increase compared to the first half of 2023, before the Oct. 7 atrocities.
Last week, a Jewish primary school in eastern Paris was vandalized, with windows smashed and security equipment damaged, prompting a criminal investigation and renewed outrage among local Jewish leaders as targeted antisemitic attacks continued to escalate.