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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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After Platner’s collapse, Jewish Democrats say party can’t ignore candidates’ red flags
The collapse of Maine Senate candidate Graham Platner’s campaign in the wake of rape allegations is prompting Jewish Democrats to assess what they see as lessons about the perils of piling on to support untested candidates who are winning voter support by targeting the Democratic establishment as too supportive of Israel.
Platner’s candidacy had already exposed deep divisions within the Democratic Party before a former girlfriend accused him of sexual assault while drunk — allegations he denies but that have fueled calls for him to drop out of the race.
For some, the latest allegations are a decisive breaking point after months of controversy surrounding Platner, a Marine veteran and oyster farmer whose tattoo resembling the Nazi-era Totenkopf insignia and sharp criticism of Israel have alarmed some Jewish groups.
Halie Soifer, chief executive of the Jewish Democratic Council of America, said the episode reinforces why her organization declined to endorse Platner, even after Gov. Janet Mills suspended her primary campaign and he became the presumptive nominee to challenge incumbent Republican Sen. Susan Collins.
“I think a lesson for Democrats is that we shouldn’t compromise,” Soifer said. “There were red flags about Platner from the outset. They just continued to compound on each other as more stories came out. But the Nazi tattoo for us alone was one too many.”
Changing minds
The breadth of calls for Platner to step aside intensified on Tuesday after a former girlfriend accused him of drunken rape.
Chief among them was Sen. Bernie Sanders of Vermont, who had been one of Platner’s earliest supporters and appeared with him at campaign rallies. The Maine Democratic Party urged Platner to withdraw as its Senate nominee, saying Democrats must “refocus this campaign” on defeating Collins.
The race has national significance — considered one of the party’s best opportunities to flip a Republican-held seat as Democrats seek to regain the Senate majority. Platner has until Monday to withdraw from the race and avoid appearing on the ballot, allowing Democrats to nominate a replacement before the July 27 ballot deadline.
New York City Mayor Zohran Mamdani, whose criticism of Israel and progressive politics align with Platner’s worldview, also called on Platner to quit. Platner’s campaign was advised by Morris Katz, the strategist credited with helping engineer Mamdani’s victories in New York City’s June Democratic primaries.
Some progressive politicians calling for Platner to drop out raised the Totenkopf skull-and-crossbones tattoo as an early sign he never should have run.
“Sorry to the well-intentioned people who made the mistake of supporting this guy,” New York State Sen. Julia Salazar, a democratic socialist, posted on X. “But: having a Nazi tattoo doesn’t pass the sniff test for running for US Senate, nor did his excuses. And far worse that he faces a credible allegation of rape.”
Yet not everyone believes the earlier controversies should have disqualified Platner.
Steve Sheffey, a longtime Chicago Democratic activist who writes an influential insider political newsletter, said he believed Platner had adequately addressed questions surrounding his tattoo — which he has since covered up — and prior Reddit posts. But the latest accusation “is a deal breaker,” he said.
“He’s not antisemitic,” Sheffey said. “But he is credibly accused of sexual assault, and that’s unacceptable.” The calls for his withdrawal, he added, show that Democrats haven’t lost their compass.
Others who had previously defended Platner have reached similar conclusions.
New York Times columnist Michelle Goldberg, who had written favorably about Platner after meeting him on the campaign trail, reversed course on Monday.
“I deeply regret that, impressed by Platner’s political charisma, I wrote that he was ‘nothing like the edgelord caricature I encountered online,’” Goldberg wrote. “If anything, he seems to be significantly worse.”
The path forward
Maine Democrats are now racing to prepare contingency plans should Platner step aside, hoping to salvage one of their best opportunities in the midterms. Platner reportedly told campaign staff Monday he believes he can still influence who replaces him on the ticket.
Possible successors being discussed include former state Senate President Troy Jackson, former gubernatorial candidate Nirav Shah and Secretary of State Shenna Bellows. Shah said Monday that he opposes sending U.S. aid to Israel and believes Israel’s conduct in Gaza amounts to genocide.
For Jewish Democratic leaders, the moment has reopened a debate that began months ago, when many questioned whether the party should rally behind a nominee whose campaign had already generated repeated controversies. Soifer said she hopes that the next candidate selected will be one that everyone can get behind.
“A candidate must align with the Jewish community in terms of prioritizing its security and safety, recognize Israel’s right to exist as a Jewish and democratic state, and support the U.S.-Israel security relationship,” Soifer said about JDCA’s broader approach to endorsements. “JDCA only supports Democrats, but we do not support all Democrats.”
The post After Platner’s collapse, Jewish Democrats say party can’t ignore candidates’ red flags appeared first on The Forward.
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Jewish groups protest former California mayor appointed to lead local Rotary Club
A former California mayor who began posting conspiracy-tinged anti-Israel messages on her social media shortly after she left office has been tapped as a local goodwill ambassador in Orange County, infuriating Jewish residents who say their concerns about her appointment have been ignored.
Former Irvine Mayor Farrah Khan’s installation as president of the Rotary Club of Orange County L.A. last month came over the objections of the Jewish Federation of Orange County and other Jewish advocacy groups, including the regional chapter of the Anti-Defamation League, the Jewish Community Action Network (JCAN) and the local Israeli American Council.
Over the last 18 months, these groups say, Khan has spread unverified claims about the war in Gaza, making her a questionable choice to lead a public service-oriented club purportedly dedicated to promoting peace.
“This is somebody who’s a public figure who’s using a quasi-public account to spread blood libels,” said Julie Heiman, JCAN’s director of policy, legal and government affairs. “And a civil society organization, the purpose of which is to build goodwill, is kind of blessing this.”
Neither the Rotary International organization nor the Rotary Club of Orange County Los Angeles responded to inquiries. But Craig Livingston, governor of the Rotary Club district that includes the Orange County chapter, told the Forward in a statement that he did not have the power to make decisions regarding a club’s members or its leadership.
When Heiman initially raised the Jewish community’s concerns about Khan’s nomination, he discussed them with the club’s leadership, “including the potential implications for the club’s and Rotary’s public image should the matter receive broader public attention.” He added that the Rotary “values diversity and celebrates the contributions of people of all backgrounds.”
But critics say Khan — a Democrat and the first Muslim woman elected mayor of a large American city, in 2020 — does not reflect those values in her social media posts about Israel andw instead cross into antisemitism.
In one Facebook post, Khan responded to a report that Israel had bombed an Iranian girls’ school by writing that “the sick pedophiles/cannibals are doing what they do best.” Jewish groups said she was invoking antisemitic canards. Khan later clarified that she was referring to Israeli government officials and the military, not the general public, but Jewish groups were not satisfied with that response.
“It’s a proxy for saying ‘Jew,’” Heiman said. “Most of our community supports Israel, and therefore I think to the public writ large, if they’re reading that Israelis are cannibals and pedophiles, and then they see the Jewish community here flying an Israeli flag, saying we support our ethnic homeland, then we must be evil too.”
Other posts spread rumors and disinformation about the war in Gaza, including that handcuffed babies were found in a mass grave.
In another Facebook post, Khan wrote “the elite were caught with evidence worshipping evil, eating humans, engaging in rape and pedophilia…” but that “we continue to watch their movies, listen to their music, consume their products.”
Rotary International, founded in the early 20th century as a non-religious, nonpartisan service organization, has as its stated mission the promotion of service, integrity and peace. Its 45,000 clubs tend to fundraise for and organize volunteer projects around the world and in regular meetings host speakers, organize classes, promote volunteering and hold networking events.
Its credo is called the “Four Way Test”: truth, fairness, goodwill and general benefit.
When Jewish groups initially raised their concerns June 22, they wrote to the chapter’s past two presidents, Jenny Wang and Beth Fujishige, as well as Livingston, asking them to review whether Khan’s conduct aligned with the Rotarian Code of Conduct and the Four Way Test.
Wang and Fujishige did not respond to Heiman or to the Forward. Livingston told Heiman that he had consulted with Rotary International leadership, which told him the organization did not have policies governing what individuals say on their personal social media accounts when they’re not serving in a Rotary capacity.
Heiman said their choice to elevate someone who trafficked in antisemitic statements mattered because it at best normalized the behavior — at worst, it represented tacit approval. Rotary Club bylaws enable clubs to terminate membership “for good cause when they cease to have the qualifications for membership.”
“We have to be able to push this back into the dark corners where it belongs,” Heiman said. “We need for decent people to be willing to stand up and say this isn’t OK. I would have expected Rotary to be the front line of that, and it’s very scary to me that Rotary just is going along with this as if it were acceptable.”
The post Jewish groups protest former California mayor appointed to lead local Rotary Club appeared first on The Forward.
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He was a shy, retiring, Jewish record store manager. How did he come to manage the world’s biggest rock band?
Mr. Moonlight: Brian Epstein and the Making of The Beatles
By Philip Norman
Da Capo, $32.50, 368 pages
Brian Epstein was a most unlikely candidate to discover the Beatles playing in a subterranean music club in Liverpool and manage them toward becoming the biggest pop-rock band in the universe. The somewhat shy and retiring record store manager and classical music aficionado was convinced by an employee to join him during a lunch break to walk over from his family-owned NEMS record shop to the Cavern Club, where he stood out for his age (he was 27; the group’s oldest musician, John Lennon, was 21 and the crowd consisted largely of teenagers), his outfit (a formal suit and tie), and his mature deportment.
But despite being a fish out of water in the grungy club and with no experience working with musicians, within just a few weeks of getting to know the members of the Fab Four, Epstein signed them to a management deal for the purposes of getting them gigs, attracting a record deal, and freeing the foursome from business and logistical concerns. Along the way, Epstein cleaned them up, convincing them to trade their leather outfits for suits and ties, to all cut their hair in the same bowl-cut style that garnered them the nickname “mop-tops,” and to stop eating, smoking and cursing out the audience while performing.
Who was this character, and why did the Beatles put their trust in him?
The 5th or 6th Beatle
Brian Samuel Epstein was born on Sept 19, 1934, which happened to be Yom Kippur, the holiest day of the Jewish year, when Jews traditionally fast and spend the day in synagogue in an annual ritual of atonement. In some small but significant way, atonement would prove to be one of the themes of Epstein’s short, enigmatic life.
Brian’s paternal grandfather, Isaac Epstein, emigrated from Lithuania to Manchester, England, in 1894. He eventually moved to Liverpool, where he opened a furniture shop. The family expanded the business by taking over a nearby shop called North End Music Stores, which became the famous NEMS chain of furniture and record stores. Paul McCartney’s father once bought a piano from NEMS, and teenage Paul — along with his pals John Lennon and George Harrison — often went to NEMS to hear the latest pop and rock ‘n’ roll records from America.
Isaac Epstein’s son Harry married a woman named Malka Hyman (hence her nickname, “Queenie,” as “Malka” is Hebrew for queen), and the two became “prominent and popular members of the largest Jewish community outside London.” Brian and his younger brother Clive were raised in a household that kept a kosher kitchen and had weekly Shabbat dinners.
After briefly attending RADA, the Royal Academy of Dramatic Art, in London, where he had hopes of becoming an actor, Brian Epstein returned to Liverpool and went to work for his father, managing the NEMS record outlet.
As Beatles biographer Philip Norman recounts in Mr. Moonlight: Brian Epstein and the Making of the Beatles, Brian led something of a double life from a young age. He was gay at a time when engaging in homosexual activity was against the law as well as frowned upon socially. Epstein lived his gay life mostly in the shadows, attracted as he was to anonymous trysts with “rough trade,” which could and often did wind up with him getting into trouble with the law as well as being beaten up, robbed, or blackmailed. To make things worse, Epstein was a heavy drug user and drinker who combined alcohol and sleeping pills, and he was hospitalized several times for depression and drug abuse.
Nevertheless, Epstein steered the Beatles to fame and fortune, first in England, then in America, and then all around the world. He was tenacious in trying to score them a record deal in London. Bringing them to the attention of Parlophone staff producer George Martin proved to be auspicious. Although Martin had previously specialized in recording comedy records, he saw something in the Fab Four (who, at least in their early years, were something of a comic group — or at least John Lennon fancied them as such) that was distinctive and showed promise. Martin convinced the upper brass at EMI, which owned Parlophone, to take a flyer on the group. The pairing of Martin and the Beatles would prove as significant as anything Epstein did for them, and when talking about “who was the fifth Beatle?” the only honest answer is both Epstein and Martin (or one was the fifth and the other the sixth — take your pick). Martin’s influence on the Beatles’ musical development and his support of their more experimental tendencies in the recording studio would prove to be an essential ingredient in their magical mixture.
A genteel and not-so-genteel antisemitism
In early 1963, a Jewish Londoner named Helen Shapiro was one of the biggest pop stars in England. Epstein got the Beatles attached to a nationwide tour headlined by Shapiro, which wound up laying the groundwork that would evolve into the full-fledged Beatlemania that would erupt by the end of the year. By early 1964, Epstein convinced American TV variety host Ed Sullivan to have the Beatles appear as guests on his weekly program for three consecutive weeks, lighting the fire of Beatlemania in the U.S., on their way to total domination of the world’s airwaves.

Epstein also worked with Jewish-American concert promoter Sid Bernstein to get the Beatles booked at Carnegie Hall in New York City and later at Shea Stadium, for two massive concerts in 1965 and 1966. In the meantime, Epstein hooked up the Beatles with Dick James (born Isaac Vapnick) for the purposes of creating Northern Songs, a publishing company for their original compositions. Epstein also midwifed the Beatles entrance into moviemaking, making a deal with United Artists to make several films, including A Hard Day’s Night and Help!, both directed by American-born filmmaker Richard Lester (born Richard Lester Liebman). Lester, like George Martin, had previously worked with Spike Milligan and Peter Sellers, two of the Beatles’ favorite comedians.
For Epstein, it was not always smooth sailing. It was a time when a kind of genteel (and not-so-genteel) antisemitism permeated British life and culture, a time when the words “Jewboy” and “Yid” came tripping off the tongue. When Paul McCartney told his father that the Beatles were thinking of partnering with Brian Epstein, pere McCartney replied, “Jews are good with money,” leaving it to our imagination if this betrayed antisemitism or was meant as a compliment.
Even with his commercial and financial success, Epstein found certain doors closed to him. According to Norman, “As a permanent London base, [Epstein] favored the city’s two most exclusive neighborhoods, Knightsbridge and Belgravia, but for him, as he well knew, it wouldn’t be just a question of studying an estate agent’s brochure and requesting a viewing. Antisemitism flourished nowhere more vigorously than among those elegant white squares, many of whose ritzier apartment blocks made clear without stating explicitly they did not welcome Jews.” Brian recounted the anti-Jewish taunting he fell victim to in school in his memoir, writing, “even now [antisemitism] lurks around the corner in some guise or other.”
The godfather
No one was crueler to Epstein about being Jewish and gay than John Lennon, who, although perhaps best known for singing about peace and love, could be violent and cruel to those closest to him. Norman writes that Lennon treated Brian “abominably, at one minute sarcastically over-reverential, at the next blisteringly rude to his face about his clothes, his hair, his accent, his sexuality, even his religion.” When Epstein hired Tony Barrow to be the Beatles’ press agent, Lennon asked him (with Epstein within earshot), “If you’re not Jewish and you’re not queer, what are you doing working for Brian?” And when Epstein asked the band members what he should call his memoir, Lennon replied, “Queer Jew.”
Nevertheless, when Cynthia Lennon gave birth to Julian, the Lennons asked Epstein to be the boy’s godfather. And immediately following Julian’s birth, Lennon and Epstein went on holiday together for two weeks in Spain, where it has long been assumed the two of them had sexual relations of some sort.
When the Beatles decided to retire from touring in 1966, Epstein was left wondering what remained for him to do for them, since so much of his work had revolved around booking concert tours and negotiating deals. With the focus of the Beatles work now dedicated to the recording studio, Epstein spiraled. His drinking and drug use, as well as his expensive gambling habit, grew to epic proportions. He was found dead in his bed on August 27, 1967, at the age of 32. Surrounding him in bed were items of correspondence, the script for the Yellow Submarine animated film, and a novel called The Rabbi by Noah Gordon. Published in 1965, the American author’s debut was an instant hit, spending 26 weeks on The New York Times’ bestseller list.
An inquest ruled that Epstein died from an “incautious” drug overdose. On Oct. 17, a memorial service for Epstein was held at the New London synagogue in Abbey Road, attended by the Beatles, Cilla Black, George Martin, Dick James, and members of the Finchley Jewish Youth Club, for which Brian had served as president. Writes Norman, “The Beatles wore black paper yarmulkes which kept slipping off their shaggy hair.”
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