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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Brooklyn’s Park Slope Food Coop votes to boycott Israeli products
(JTA) — Two-thirds of the famed worker-owned grocery store in Brooklyn’s Park Slope voted Tuesday night in favor of a boycott of Israeli products. The vote came after a years-long battle that divided coop members and the Park Slope community.
Of the 6,772 votes cast at a meeting that lasted for hours, 67% voted in favor of the boycott, 31% voted against, and 2% abstained, according to immediate results of the vote viewed by JTA.
Nearly 7,000 out of the 16,000 members of the Park Slope Food Coop signed on to participate in the vote, where two ballot questions decided the fate of under a dozen Israeli products sold at the neighborhood spot. Now, those Israeli products will be removed from the shelves.
The Boycott, Divestment and Sanctions effort has been a hot issue at the Park Slope Food Coop for more than a decade. But since the October 7, 2023, Hamas attacks in Israel and the ensuing Gaza war, the coop’s stance on the sale of Israeli goods has become a flashpoint among its 16,000 members. Tuesday’s vote was so contentious that coop coordinators increased security measures around the coop itself and decided to hold the vote remotely.
Coop members first voted on a resolution lowering the required threshold to pass a boycott from a 75% supermajority of members to a simple majority of 51%. This vote passed 68% to 31%, with 1% abstaining.
Only after that passed did the group consider a resolution to boycott the sale of Israeli products. That resolution declared that, “Until Israel complies with international law, including by ceasing unlawful discriminatory practices in its treatment of Palestinians, the Coop will not sell goods produced in Israel (pre-1967 borders) or in Israeli settlements in the Occupied Palestinian Territory.”
The boycott will affect nine Israeli products, including a variety of bell pepper sold only in the winter, persimmons, olive oil, sesame products, Dorot frozen herb cubes and Osem Bamba, the popular Israeli peanut-flavored snack, according to Park Slope Food Coop Members for Palestine.
The advocacy group PSFC Members for Palestine first proposed a boycott in 2024; Coop4Unity, the anti-BDS group, was founded in 2024 to prevent that.
Tuesday’s meeting was moved entirely online to accommodate the size of the “unprecedentedly large” guest list and also for security reasons, coop staff announced in an email days before the vote.
“Staff, presenters, Chair committee and other members have all raised explicit concerns about their safety, attending the meeting in-person,” PSFC coordinators wrote in their email. “We cannot guarantee their security even if supplemental security measures are introduced. Therefore, the safest way forward is to limit attendance to all virtual.”
The market’s fight over BDS has even entered the Democratic primary election discourse in the coop’s congressional district of NY-10, in which two Jewish candidates are facing off.
Incumbent Rep. Dan Goldman condemned the vote in a statement to the Forward last week. “Everyone is free to criticize the Israeli government — which I do not hesitate to do — but joining a movement that was founded on the principle of the elimination of Israel will have no impact on the Israeli government or the Israeli economy,” Goldman said. “Instead, it only succeeds at shifting the responsibility for the Israeli government’s actions to American Jews — which is quintessential antisemitism.”
Goldman’s opponent, former New York City Comptroller Brad Lander, said he is not a member of the coop but would vote against the resolution if he were.
The rhetoric at the coop over the BDS effort has escalated in recent weeks. During an April meeting, a member stated that, “Jewish supremacism is a problem in this country.”
Jewish Community Relations Council CEO Mark Treyger had called for an investigation into the incident. Coop4Unity has also filed a state human rights complaint, alleging antisemitic and anti-Israel harassment at the market.
Ahead of Tuesday’s vote, Israel supporters rallied to stave off a boycott. The leadership of Park Slope synagogue Congregation Beth Elohim called on its more than 2,300 adult members to attend the general meeting and vote against the resolutions.
“This proxy war for the war between Israelis and Palestinians is now dividing our local community into two camps,” CBE’s Rabbi Rachel Timoner said during a sermon earlier this month. “Why is this petty, annoying fight in our neighborhood grocery store worth so much time and effort? Because it is part of something much larger. In the end, it is about antisemitism, a real and rising threat which ultimately carries existential danger both for Jews and for every society in which it takes hold.”
A group of progressive New York rabbis, however, wrote an open letter to the coop community condemning those who called the boycott “antisemitic.” The letter stated that not all the signatories endorsed the boycott.
This article originally appeared on JTA.org.
The post Brooklyn’s Park Slope Food Coop votes to boycott Israeli products appeared first on The Forward.
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Nearly half of young U.S. Jews want to replace Israel with binational state, poll find
Almost half of American Jews under 35 say the Israeli-Palestinian conflict should be solved by creating a single country in Israel, the West Bank and Gaza with a government elected by both Israelis and Palestinians, according to a poll conducted by the Jewish Voter Resource Center.
The findings signal a generational shift in U.S. support for a binational state in Israel, reflecting a core demand of anti-Zionist protests on college campuses and beyond — even as most major Jewish organizations classify calls for a single state as an expression of antisemitism.
“The growing disaffection of younger Jewish Americans from Israel is a direct consequence of the policies of Bibi Netanyahu and the way the American Jewish establishment has demanded an ‘Israel right or wrong’ loyalty,” said Jeremy Ben-Ami, president of J Street, the liberal advocacy group. “They’re reaping the harvest of seeds they planted — this is what you get.”
Ben-Ami pointed to the destruction of Israel’s war in Gaza, in which it killed an estimated 70,000 Palestinians and destroyed more than 80% of the enclave’s infrastructure, and growing violence by Jewish settlers in the West Bank, among other actions.
The data also adds to a growing debate over what share of Jews in the United States are Zionist, The Jewish Federations of North America began circulating data earlier this year that shows that around 90% of American Jews continue to support Israel’s existence as a Jewish and democratic state, even as only 37% label themselves “Zionist.”
The Jewish Voter Resource Center poll, released on Thursday, challenges these findings. Twenty-four percent of Jewish adults polled support a one-state solution to the conflict, according to the survey, nearly double the 13% who said they preferred a binational state just two years ago. While age breakdowns were not available for the 2024 poll, an American Jewish Committee survey in 2022 found that 23% of American Jews ages 25 to 40 supported a binational state.
Half of non-Orthodox Jews under 35 — 51% — support a binational state, according to the new poll.
The Jewish Federations of North America declined to comment.
This abrupt turn comes amid a transformation in how Americans view Israel — favorability toward Israel has plummeted among almost every demographic group since 2022 — that has extended to Jews. A Washington Post poll found that 61% of Jewish adults said Israel had committed war crimes against Palestinians in Gaza, while 39% said it was guilty of genocide.
The shift in public opinion also drives a deeper wedge between Israeli and American Jews. While many Jews in the U.S. have been alarmed by Israel’s conduct in Gaza following the Oct. 7 Hamas terrorist attack, Israeli Jews have expressed a sense of increased vulnerability, and some viewed the massacre as shutting down the possibility of Israel giving up control over the Palestinian territories or granting Palestinians equal rights.
A poll from Tel Aviv University last year found that only 15% of Israeli Jews supported a two-state solution, while 29% wanted to annex the West Bank and Gaza without offering citizenship to Palestinians living there. Only 1% of Israeli Jews supported “one binational state with civil rights.”
When asked in more detail about the possibility of a one-state solution, 3% of Israeli Jews said they would support it only if Palestinians were granted equal rights while 37% said they would support it if Palestinians were not given full rights.
Jeremy Pressman, who studies the Israeli-Palestinian conflict at the University of Connecticut, said that young American Jews have little experience of Israel as a vulnerable underdog, unlike older generations that witnessed the establishment of the state or its victory in the 1967 and 1973 Arab-Israeli wars.
Instead, they’ve largely come of age while Israel has been controlled by right-wing governments and have watched Israeli violence toward Palestinians on social media. “This creates a gap between the dominant Israeli Jewish understanding of the conflict and the center-left — or sometimes radical left — understanding of Jewish Americans,” Pressman said in an interview.
The Jewish Voter Resource Center, which is affiliated with the Jewish Democratic Council of America, polled 800 registered Jewish voters and the margin of error was +/- 3.5 percentage points and +/- 6.9 percentage points for Jews under 35.
Asher Kaplan Leba, a leader of the Massachusetts Synagogue Network on Israel/Palestine in Boston, said that many Jews had become disillusioned with a two-state solution as the Israeli government took steps that seemed to make it more difficult to implement, such as expanding West Bank settlements.
“It was my position for many years,” said Leba, 32. “But I don’t want to spend the rest of my adult life waiting for the authoritarian, ethno-nationalists in control of Israel — who I share no values with — to change.”
The post Nearly half of young U.S. Jews want to replace Israel with binational state, poll find appeared first on The Forward.
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Candidate who vowed to imprison ‘American Zionists’ loses in Texas runoff
(JTA) — Sheriff’s deputy Johnny Garcia won the Democratic nomination Tuesday in Texas’ 35th Congressional District, defeating opponent Maureen Galindo following a race shaped by scrutiny over Galindo’s antisemitic rhetoric.
The runoff in the San Antonio race drew national attention after Galindo, a local housing activist and therapist, came under scrutiny for comments that included vows to turn a local immigrant detention center “into a prison for American Zionists” and claims that it was her “perception that Zionist billionaires run the world.”
Following Galindo’s surprise first-place finish in the march primary, national Democratic leaders and Jewish organizations condemned her rhetoric and urged voters to reject her candidacy, including Texas Senate candidate James Talarico, who revealed to JTA earlier this month that he would not back or campaign with Galindo.
The district, which stretches between San Antonio and Austin, was heavily affected by Republican redistricting this year, one of several factors that local political observers and Democratic Party leaders said contributed to Galindo’s earlier win.
The race also attracted outside spending, with Lead Left PAC, a newly launched super PAC apparently tied to a Republican donation platform, pouring over $900,000 on ads and mailers promoting Galindo. Last week, the Democratic Congressional Campaign Committee launched a $35,000 ad buy against Galindo, an unusual step for the DCCC to take against a Democratic candidate.
“Republicans just spent weeks and almost a million dollars propping up an antisemite, and they should be ashamed and embarrassed — it was a disgrace,” the president of the Democratic Majority For Israel PAC, Brian Romick, told JTA in a statement. “Tonight is a victory for the voters of TX-35, for the Democratic Party, and for every Democrat who believes that antisemitism has no home in our coalition.”
Romick told JTA Tuesday night that he believed the results of the runoff signaled that Democratic primary voters “aren’t going to elect antisemitic candidates, and in the districts that we need to win, pro-Israel candidates are our best bet.”
Garcia will now face Republican nominee Carlos De La Cruz, who defeated opponent John Lujan, in the Nov. 3 general election.
This article originally appeared on JTA.org.
The post Candidate who vowed to imprison ‘American Zionists’ loses in Texas runoff appeared first on The Forward.