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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Antisemitism tensions rise as NYC Young Republicans host white nationalists, conspiracy theorists at annual gala
(JTA) — The guest list at the New York Young Republican Club’s annual gala on Saturday included white nationalists, antisemitic conspiracy theorists and a Jewish City Councilwoman, who ultimately decided not to attend.
Inna Vernikov, a Jewish City Council member who represents a south Brooklyn district with a large Russian Jewish population, did not attend despite being promoted as an “honored guest.” Vernikov, who was one of a few politicians to back out, later suggested on social media that her absence was connected to antisemitism on the right.
Those who did attend the gala included a NYYRC member and former George Santos staffer who had posted a video depicting Jews as cockroaches, costing him his job on Matt Gaetz’s news show; politicians from Germany’s far-right party which the country officially labeled an extremist group; Jared Taylor, the editor of a white supremacist website called American Renaissance; and Sneako, the streamer who posts antisemitic content and has said “people are sick of hearing about the Holocaust.”
Meanwhile, avowed antisemite Nick Fuentes said he received an invite and made the trip to New York — even though the New York Young Republican Club said by email on Monday that he “was never formally invited.”
Fuentes was seen lingering outside Cipriani, the upscale restaurant where the gala took place, Politico reported, but did not attend the event itself. He recorded a stream with Sneako following the black-tie affair, saying his invite had been rescinded at the last minute to avoid a potential “revolt.”
Saturday’s gala was held during a moment of growing debate about antisemitism on the right, and as Fuentes’ seemingly ascendant role within the Republican Party has emerged as a source of anxiety among more mainstream Republicans.
The New York Young Republicans Club has generated some of the angst. Just weeks ago, the club’s statewide counterpart disbanded in the wake of leaked group chats in which officials joked about gas chambers, praised Adolf Hitler and used racist, antisemitic and homophobic slurs. (Attendees seemingly referenced those texts on Saturday, according to Talking Points Memo, joking with each other that they were “neo-Nazis.”)
The debate on the right has centered largely around how to deal with figures like Fuentes, who calls Hitler “cool” and has been interviewed by major personalities like Tucker Carlson and Piers Morgan.
Republican politicians, including non-Jewish ones such as Ted Cruz and Lindsey Graham, have scorched Carlson for his friendly interview with Fuentes. Vice President JD Vance, meanwhile, has drawn scrutiny for not condemning Carlson or Fuentes, and for previous instances of not pushing back against antisemitic conspiracies. Vance also downplayed the leaked texts as “jokes” and said critics should “grow up.” Trump, meanwhile, defended Carlson, saying, “You can’t tell him who to interview.” (He also dined with Fuentes and rapper Kanye West in 2022, but later said he didn’t know who Fuentes was.)
On Sunday, the day after the gala, Vernikov took to X to post about the Republicans’ growing antisemitism problem, saying, “I will DISASSOCIATE myself from any event, individual, or organization whether Democrat or Republican, that welcomes these vile bigots into their mist, defends them or amplifies their voices,” referring to figures like Fuentes, Carlson and Candace Owens.
Antisemitic rhetoric “has fully infiltrated the Democratic Party,” Vernikov wrote on X, adding, “Unfortunately today the same venom has entered corners of the conservative movement and the hard RIGHT WING of the Republican Party.”
Then she named names, writing, “Lunatics like Nick Fuentes, Candace Owens and Tucker Carlson, who spew bigoted, racist and antisemitic rhetoric, should be condemned and excommunicated from the Republican Party never to be welcomed again.”
Vernikov declined to comment further on the event.
The gala was hosted by Matan Even, an 18-year-old Israeli-American YouTuber known for his pranks, such as crashing a 2022 Game Awards speech to thank his “Reform Orthodox rabbi, Bill Clinton.” Even’s humor, which involved singing the “Spongebob Squarepants” theme song onstage, seemingly did not land. Even is Jewish but has recorded streams with Sneako despite the latter’s use of antisemitic conspiracy theories.
Right-wing pundit and activist Jack Posobiec was the event’s keynote speaker, and delivered a fiery speech in which he spoke about Charlie Kirk’s death while holding a rosary.
The far-right Alternative for Germany party, or AfD, was represented at the gala by about 20 lawmakers at the state, federal and EU levels. The AfD has drawn criticism for using slogans similar to the Nazi party’s and was classified this year as a right-wing extremist organization by Germany’s domestic intelligence agency.
Rep. Dan Goldman, the Democratic congressman whose district includes Lower Manhattan, where the gala was held, wrote earlier on Saturday that the NYYRC was “rolling out the red carpet for leaders of Germany’s Nazi-cosplaying AfD party.”
“I condemn it in the strongest of terms, as should my New York Republican colleagues,” he wrote. “The AfD and their bigotry is not welcome in NY-10.”
At the gala, a protester wearing a Nazi armband was removed after popping up from his seat and reportedly yelling “I guess we’re all Nazis!” In a video recorded outside after his removal, the protester, who later said he was Jewish, pointed to the Nazi symbol and said, “This is what this event represents,” naming specifically the invitations of Vish Burra — the man who posted a video depicting Jews as roaches — and of AfD officials.
The NYYRC’s Twitter account countered accusations of being “Nazis” by writing that “the only swastika in the room was held by a left-wing freak protester who we forcefully booted from the premises.”
The protester was told to “go back to Israel” by an attendee, who then accepted the swastika banner from the protester and left with it.
Stefano Forte, the club’s president, spoke defiantly about the NYYRC’s partnership with the AfD.
“You want us to denounce the AfD? You want us to denounce our allies? You want us to denounce those that stand with us?” he asked.
“Well here’s a denunciation. We unequivocally denounce the fake news media that distorts the truth to put us in danger,” he said, referring to right-wingers being labelled “Nazis” as leading to assassination attempts on Trump and Charlie Kirk.
Forte also declared that the club was “prepared to endorse” Trump for a third presidential term in 2028, drawing loud applause.
The post Antisemitism tensions rise as NYC Young Republicans host white nationalists, conspiracy theorists at annual gala appeared first on The Forward.
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Jewish donors help raise $1.3M for Ahmed al Ahmed, the Muslim man who disarmed a Bondi Beach attacker
(JTA) — A crowdfunding campaign to support Ahmed al Ahmed, the Muslim fruit seller shot after disarming one of the men who was attacking a Hanukkah event in Sydney, generated $1.3 in its first day — with the largest donation coming from the American Jewish billionaire Bill Ackman.
Ackman gave $66,000 to the GoFundMe for al Ahmed and promoted the campaign to his followers, tweeting, “This is the verified link for the Bondi hero.”
In a viral video on Sunday, shortly after the attack on Bondi Beach that left 15 killed and over 40 injured, al Ahmed, 43, can be seen crouching behind a car before jumping into action as one of the terrorists shoots a firearm at the Jewish celebration. Al Ahmed, a Syrian-born father of two who was unarmed, then jumped on the attacker from behind, wresting the firearm from his hands.
“In a moment of chaos and danger, he stepped forward without hesitation,” the sponsors of the GoFundMe, Car Hub Australia, wrote on the page. “His actions were selfless, instinctive, and undeniably heroic, taken without regard for his own safety. Early reports indicate he was shot twice in the process while protecting others.”
As al Ahmed’s heroic actions were shared widely on social media on Sunday, he garnered praise from Israeli Prime Minister Benjamin Netanyahu and Australian Prime Minister Anthony Albanese.
As al Ahmed recovered from his injuries in a hospital on Monday, he was visited by Chris Minns, the premier of New South Wales, the Australian state that includes Sydney.
“Ahmed is a real-life hero,” wrote Minns in a post on X alongside a photo of him visiting al Ahmed in the hospital. “Last night, his incredible bravery no doubt saved countless lives when he disarmed a terrorist at enormous personal risk.”
Praise also poured in on social media from Jewish leaders in the United States, including the United States Holocaust Memorial Museum and Vermont Independent Sen. Bernie Sanders.
“Ahmed al Ahmed, a Muslim father of two, risked his life to disarm a murderer who was shooting down Jews celebrating Hanukkah in Sydney,” wrote Sanders in a post on X. “Religion must not divide our common humanity. We must stand together and end antisemitism, Islamophobia and all hate — no exceptions.”
For others, al Ahmed’s act of bravery during the massacre appeared to be divine intervention — coming as it did at a time when many Jews feel isolated and abandoned by their non-Jewish allies.
“I’ve been thinking about this man Ahmed and his selfless act of courage, and I can’t help but feel that it as an act of God,” wrote Jewish social media influencer Alana Zeitchik in a post on Instagram. “It is a message that could only have been written by something higher than all of us. Like all actions it has a ripple effect. In this moment of immense grief and fear, his actions repair a painful tear in the collective Jewish soul that so badly needed to be tended to.”
She continued, “He will be cherished and spoken about by our people for generations.”
Among the 34,000 donors to the GoFundMe campaign so far are several who said in notes that they were Jewish and explained why they donated unusual sums, in multiples of $18.
“Ahmed, you are a true hero. As a Jewish supporter, I donated $180 USD because 18 (“chai”) represents life. Your courage embodied that meaning in the most profound way,” wrote Craig Gross. “Thank you for what you did, and may you heal fully and quickly.”
The post Jewish donors help raise $1.3M for Ahmed al Ahmed, the Muslim man who disarmed a Bondi Beach attacker appeared first on The Forward.
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4 members of pro-Palestinian group arrested for planning bombings across Los Angeles
(JTA) — Federal authorities have arrested four people in connection to an alleged plot to bomb locations across Southern California on New Year’s Eve.
The four suspects — Audrey Ilene Carroll, 30, Dante Garfield, 24, Zachary Aaron Page, 32, and Tina Lai, 41 — are members of the Turtle Island Liberation Front, an offshoot of a pro-Palestinian far-left extremist group, according to the Department of Justice and FBI.
Attorney General Pam Bondi announced the arrests in a post on X on Monday, writing that the arrests had foiled what “would have been a massive and horrific terror plot in the Central District of California.”
“The Turtle Island Liberation Front—a far-left, pro-Palestine, anti-government, and anti-capitalist group—was preparing to conduct a series of bombings against multiple targets in California beginning on New Year’s Eve. The group also planned to target ICE agents and vehicles,” wrote Bondi.
The group’s name is an Indigenous reference to the American continent, and the group promotes aggressive actions in support of decolonization.
“Peaceful protest will never be enough,” wrote the group in a recent social media post. “Free occupied Turtle Island from the illegal American empire. Free Palestine. Free Hawaii. Free Puerto Rico.”
Earlier this month, the group posted the address of the Wilshire Boulevard Temple, inviting followers to “join us in a protest against these genocidal monsters” while the synagogue was hosting Israeli speakers. Two people were arrested during the pro-Palestinian protest at the synagogue, which was called “abhorrent” by Los Angeles Mayor Karen Bass.
The arrests in the alleged New Year’s plot took place last week in the Mojave Desert where the suspects were allegedly planning to test improvised explosive devices. The group now faces charges including conspiracy and possession of an unregistered destructive device, according to a complaint filed in the U.S. District Court for the Central District of California.
Patel said that the FBI had also arrested a “FIFTH individual believed to be linked to this radical TILF subgroup – also allegedly planning a separate violent attack.”
On Monday, a post on what appeared to be the group’s instagram account of a “Palestine Pop Up” market was flooded with comments about the arrest: “Have fun in jail,” many of the comments said.
The post 4 members of pro-Palestinian group arrested for planning bombings across Los Angeles appeared first on The Forward.