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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”


The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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California Democrat Scott Wiener Accuses Israel of ‘Genocide’ in Sharp Reversal Following Debate Backlash

Califronia State Senator Scott Weiner (Source: Youtube/Dr. Phil)

California State Sen. Scott Weiner. Photo: Screenshot

California State Sen. Scott Wiener, a Democrat seeking to succeed former House Speaker Nancy Pelosi in the US Congress, announced on Sunday that he believes Israel’s military campaign in Gaza meets the definition of “genocide,” a sharp reversal from a recent debate in which he declined to use the term.

Wiener’s declaration came after a contentious candidate forum last week in San Francisco, during which he declined to answer a direct question about whether he believed Israel was committing genocide in Gaza. That hesitation was met with jeers from the audience.

In a video posted Sunday on the X social media platform, Wiener, who is Jewish, said he had “stopped short of calling it genocide, but I can’t anymore,” citing the “devastation and catastrophic death toll” in Gaza as justification for using the term. Weiner also accused Israeli officials of making “genocidal” statements while justifying their military operations against the Palestinian terrorist group Hamas in Gaza and claimed that Israel schemed to “destroy Gaza and push Palestinians out.”

The state senator also acknowledged the emotional weight the word holds for many Jews, given its origins in describing the Holocaust.

Denying accusations of genocide, Israel says it has gone to unprecedented lengths to try and avoid civilian casualties, noting its efforts to evacuate areas before it targets them and to warn residents of impending military operations with leaflets, text messages, and other forms of communication.

Another challenge for Israel is Hamas’s widely recognized military strategy of embedding its terrorists within Gaza’s civilian population and commandeering civilian facilities like hospitals, schools, and mosques to run operations and direct attacks.

Wiener’s accusation of genocide marks a complete reversal not only from his recent debate answer but also from a new profile of him published in The Atlantic, in which he denied accusations of genocide lobbed at Israel and decried the weaponization of the war in Gaza as a “purity test.” He compared such ideological mandates to medieval attempts to divide the Jewish community between “good Jews” and “bad Jews.” Weiner also argued that Jewish liberals are being pushed out of progressive spaces if they don’t demonstrate sufficient hatred for Israel.

“If part of your Jewishness is, you know, that you support the homeland of the Jews and the home of one-half of all Jews on the planet, then that makes you a bad Jew,” Weiner said. “If you’re not willing to use the exact language that we want you to use, then you’re a bad Jew.”

The article came out on Sunday, the same day of his social media post accusing Israel of genocide.

Weiner has been a frequent target of anti-Israel demonstrators. In October, a group of agitators confronted the state lawmaker and accused him of supporting “genocide.”

Mallory McMorrow, a Democratic candidate for US Senate in Michigan, similarly lamented that accusations of “genocide” against Israel are becoming a “purity test” within Democratic primaries. She argued in a new interview with Detroit Public Radio that there exists a “broadly shared goal among most Michiganders, that this violence needs to stop, that a temporary cease fire needs to become a permanent cease fire, that Palestinians deserve long term peace and security, that Israelis deserve long term peace and security.”

However, the candidate argued, “I also feel like we are getting lost in this conversation, and it feels like a political purity test on a word — a word that, by the way, to people who lost family members in the Holocaust, does mean something very different and very visceral.”

McMorrow, who has previously claimed she agrees that Israel committed a so-called “genocide” in Gaza, suggested that some candidates in the race are “using this as a political weapon and fundraising off of it.” Abdul El-Sayeed, a progressive Democrat in the Senate race, has condemned Israel for committing “genocide” and has called for an arms embargo on the Jewish state.

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Megyn Kelly Gushes Over Nick Fuentes: ‘There Is Value to Be Derived From That Guy’s Messaging’

Megyn Kelly hosts a “prove me wrong” session during AmericaFest, the first Turning Point USA summit since the death of Charlie Kirk, in Phoenix, Arizona, US, Dec. 19, 2025. Photo: REUTERS/Caitlin O’Hara

Megyn Kelly expressed her sympathies for white nationalist Nick Fuentes and antisemite Candace Owens, two Holocaust deniers who are rising in popularity among millennials and Gen Zers, in a video interview with fellow right-wing podcaster Tucker Carlson published last week.

Immediately following the murder of prominent conservative activist Charlie Kirk last year, Owens began promoting the conspiracy theory of Israeli involvement, sentiments likewise promoted by Carlson.

“And then came Candace Owens. And she really drives people crazy. She drives them crazy,” Kelly said, provoking snickers from Carlson. “Very angry. I didn’t call her out for Israel possibly being involved with Charlie Kirk. Well, I didn’t call her out because I was totally fine with those questions being raised.”

Kelly then raised her open palm to her face and declared, “And still am!”

Carlson cackled again in response and Kelly continued, insisting, “But I am. I’m sick of this bulls–t. I’m allowed to have questions about what if anyone aligned with Israel or from Israel might have had to do with Charlie’s death.”

In October, Florida state Attorney General James Uthmeier announced charges against Nicholas Ray of Spring, Texas for alleged death threats made with a “zionistarescum” X account against Jewish conservatives identified online by Owens as allegedly involved in Kirk’s murder.

There has been no actual evidence showing Israeli complicity in Kirk’s murder, for which Tyler Robinson, 22, has been charged. He was romantically involved with his transgender roommate, and prosecutors have reportedly argued that Kirk’s anti-trans rhetoric was a key factor that allegedly led him to shoot the Turning Point USA founder.

Kelly also praised Fuentes during her conversation with Carlson.

“He’s very interesting and he’s very smart,” Kelly said of Fuentes, who has praised Adolf Hitler. “And on a lot of things there is value to be derived from that guy’s messaging. I’m sorry, but he actually has a lot of things he talks about that you’re like ‘that’s not a bad point about our country.’”

Adopting a mocking affectation, Kelly said, “I won’t condemn and say that Candace Owens is hateful. They want me really, really badly to condemn Candace Owens. And I’m sorry to break it to them but I am responsible for what I say. Not for what anybody else says. I am not Candace Owens’s policeman. And by the way they’re kidding themselves that if just one more voice will say something nasty about Candace she can finally be controlled.”

In response to right-wing X influencer Ian Miles Cheong (who has 1.2 million followers and reportedly posts from Malaysia) sharing a clip of this statement, Kelly raged back: “You’re a pathetic misinformation whore. I was explaining why young white men are listening to Fuentes & made clear that while I believe he makes interesting points about the govt etc I was not speaking about his thoughts on Jews, women, blacks etc. F–k you & your lies.”

In December, the Network Contagion Research Institute (NCRI) released a report analyzing online support for Fuentes, suggesting he has received a major boost from inauthentic amplification by anonymous actors in foreign countries such as India, Pakistan, Nigeria, Malaysia, and Indonesia. For example, the research revealed that “in a sample of 20 recent posts, 61% of Fuentes’s first-30-minute retweets came from accounts that retweeted multiple of these 20 posts within that same ultra-short window – behavior highly suggestive of coordination or automation.”

Earlier this month, Owens blamed Zionists for inspiring US President Donald Trump to capture Venezuelan President Nicolas Maduro.

On Tuesday, Fuentes wrote on X in reference to Venezuela: “Your oil, our choice. Forever [American flag rmoji],” a reference to his infamous popularization of the phrase “your body, my choice” among his Groyper followers.

Fuentes described his views on Venezuela on Jan. 3, explaining that while he thought the military action “initially seemed like a solid operation to cleanly, bloodlessly, and quickly remove Maduro from power last night” he thought “this new policy of ‘running Venezuela’ with US soldiers sounds like a massive over-commitment. I have zero confidence in nation-building. Big mistake.”

The next day Fuentes continued on X, articulating his foreign policy vision of banditry, fantasizing, “Now that Venezuela has been liberated, we must send every single Venezuelan illegal, refugee, and criminal back home. Take the oil, remigrate the foreigners.”

On Sunday, Fuentes promoted another conspiracy theory, asserting that “the chaos in Iran is totally astroturfed by Israel and the US for regime change. This was always their endgame after over a decade of industrial sabotage, sanctions, political subversion, & espionage. Why do you think Iran wanted nuclear weapons? To prevent this exact scenario.”

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Fundraiser for ICE agent who killed Renee Good includes antisemitic attack on Minneapolis Mayor Jacob Frey

(JTA) — Supporters of the Immigration and Customs Enforcement officer who shot and killed Renee Good, a U.S. citizen, in Minneapolis last week are flocking to an online fundraiser to, in its organizer’s words, “Defend the Agent Who Stopped a Deadly Attack on America’s Border Enforcers!”

Included in the fundraiser’s pitch: antisemitic language directed at the city’s Jewish mayor, Jacob Frey.

After stating that Good had engaged “in a blatant act of domestic terrorism aimed at killing or maiming the men protecting our borders from the endless invasion,” the description continued: “But this didn’t happen in a vacuum — it’s the direct result of anti-American traitors like Minneapolis Mayor Jacob Frey (who is Jewish) fanning the flames of resistance.”

The description went on to call Frey a “sanctuary city traitor” and states, “His rhetoric empowers violent agitators, turning Minneapolis into a warzone for our heroes enforcing the law and deporting the hordes that weak leaders like him protect.”

The fundraiser was posted Jam. 7 on GiveSendGo, a crowdfunding website popular with right-wing causes, and has raised more than $186,000 of its $200,000 goal as of Monday afternoon. The co-founder of GiveSendGo, Jacob Wells, has promoted the campaign extensively and claims to have corresponded directly with the ICE agent, Jonathan Ross.

“God bless you all! Keep sharing,” Wells wrote on the social network X, receiving positive responses from the actor Dean Cain, among others.

After being circulated online and verified by the Jewish Telegraphic Agency, the clause “(who is Jewish)” was removed from the description of Frey late Monday. 

The campaign’s organizer is named as “Tom Hennessey,” and appears to have launched the fundraiser before Ross himself was identified. The campaign does not name Ross.

An account named “TomHennessey69” on X who has claimed credit for the fundraiser bills himself as a “white independent journalist” and “soap enthusiast.” In addition to a stream of anti-immigration rhetoric, Hennessey has also made several antisemitic posts, including one on Monday that blamed Jews for the recent Hanukkah mass shooting in Australia.

“Notice the pattern? Jews arrive in Australia, flood it with non-Whites. Non-Whites rampage—eventually turning on Jews. Jews then push new anti-semitism laws aka free speech bans, gun control to disarm Whites, and ban White nationalist groups for noticing,” Hennessey wrote, adding, “Australia, not a good look for jewish diaspora, many such cases.” In another reply to his post, Hennessey endorsed a neo-Nazi account’s pro-Hitler message.

Hennessey has also used similar language as the fundraiser’s to describe his own Jewish opponents

Online, the GiveSendGo link has been promoted by figures including Turning Point USA pundit Jack Posobiec and Minnesota-based right-wing journalist Liz Collin.

It is not the only fundraiser to have been set up by self-proclaimed supporters of Ross since Good’s killing. A separate campaign without antisemitic language launched on GoFundMe, a more mainstream crowdfunding website, has raised more than $467,000 to date since its launch on Friday. 

The largest donation to date on the GoFundMe fundraiser, $10,000, came from Bill Ackman, the Jewish activist investor who has become a prominent advocate against antisemitism.

“I am [a] big believer in our legal principal [sic] that one is innocent until proven guilty,” Ackman wrote on X over the weekend, in a post about why he donated. He added that he had “intended to similarly support the gofundme for Renee Good’s family” but that “her gofundme was closed by the time I attempted to provide support.” 

Comments online suggest that the two fundraisers for Ross may be linked and may have a direct line to Ross himself. 

In a Sunday update, the GoFundMe campaign’s organizer, Clyde Emmons, wrote, “the creater [sic] of the givesendgo fund has direct contact with Johnathan! so I am in contact with him gave him my number and he said he would pass it onto John himself so I can finally add him as the beneficiary so he can get these funds he deserves.” 

On X, Collin wrote that she was in contact with both organizers and that the GiveSendGo campaign is “now the preferred method to donate to the ICE agent.” 

The fundraisers for Ross were launched partly as a response to a GoFundMe for Good’s family, which raised more than $1.5 million before its organizers closed donations. 

“Renee was a Christian who knew that all religions teach the same essential truth: we are here to love each other, care for each other, and keep each other safe and whole,” that campaign’s organizers wrote.

Comparisons between ICE agents and Nazis or the Gestapo have grown since the agency has stepped up its presence in American cities under President Donald Trump’s mass deportation plans. Some Jewish communal leaders, including several in Minnesota, have vocally criticized ICE’s actions, with a few linking them to the memory of the Holocaust.

Since Good’s killing, Frey has vocally criticized ICE’s presence in Minneapolis, using an expletive in a press conference as he urged the agents to leave. The fundraiser’s description of the mayor notes this, also blasting Frey for his executive orders.

“These agents are the tip of the spear in reclaiming our country from the illegal invasion—deporting criminals, invaders, and threats that politicians like Frey invited in and shield,” the description states.

It concludes: “Stand tall: Donate today to send a message that we back the men removing illegals and invaders from our soil, no matter the sabotage from mayors who put foreigners over Americans. No apologies, no retreat—Mass Deportations Now!”

The post Fundraiser for ICE agent who killed Renee Good includes antisemitic attack on Minneapolis Mayor Jacob Frey appeared first on The Forward.

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