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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Brussels Airlines workers threaten strike over flights to Israel, citing ethical objections
(JTA) — A Belgian union has threatened to strike against Brussels Airlines for compelling staff to work on flights to Israel, saying that anyone with “safety or conscientious objections” should be able to refuse.
ACV Puls, Belgium’s largest trade union, said on Tuesday that the company was breaking previous agreements to rely on volunteers for flights to Tel Aviv. The airline resumed flights to Tel Aviv on August 3, following a five-month pause because of the U.S.-Israeli war in Iran, and its first flights were operated with volunteers.
“Serious concerns exist among the staff regarding both physical safety and the mental and ethical impact of these flights,” ACV Puls spokesperson Jolinde Defieuw said in a statement. She added that making staffing mandatory was “particularly serious in the context of the ongoing war and the genocide in Gaza.”
ACV Puls, which represents aviation employees including pilots, cabin crews and ground staff in Belgium, said that a strike could follow if Brussels Airlines does not reverse its decision to resume regular staffing. The union argued that flying to Israel could not be deemed sufficiently safe, citing Belgium’s Ministry of Foreign Affairs, which advises against “all non-essential travel to Israel and Jerusalem.”
They also said that workers should be able to decline the flights for ethical reasons. Those who have “safety or conscientious objections must be able to refuse these flights without financial, professional, or disciplinary consequences,” said the union.
Nico Cardone, a spokesperson for Brussels Airlines, told the Jewish Telegraphic Agency that safety was the company’s “highest priority, whether we operate with volunteers or not.” He added that the airline was “not a political party” and made decisions about flight operations based on safety and demand.
“We do not engage in political discussions about the governments of certain destinations, and we ask our staff to uphold this same professional standard,” said Cardone.
ACV Puls said the airline was compelling crews to work because it had not found enough volunteers. Cardone disputed that, saying the airline always aimed to return to regular crew scheduling over time.
Along with threatening a strike, the union called on the Belgian government to weigh in. ACV Puls said the government should take a stance on the availability of commercial flights to Israel “despite the ongoing war, the massive civilian casualties, and the serious accusations of war crimes and human rights violations against the Palestinian population.”
Belgium has grown increasingly critical of Israel’s conduct in Gaza and Israeli settlements in the West Bank since 2023. Earlier this year, Belgium banned aircraft carrying military equipment bound for Israel from crossing its airspace. The government in July approved a ban on goods imported from Israeli settlements in the Palestinian territories.
This article originally appeared on JTA.org.
The post Brussels Airlines workers threaten strike over flights to Israel, citing ethical objections appeared first on The Forward.
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Haiti saved Jewish lives then. Our silence is not an option now.
In the late 1930s, as Nazi Germany intensified its persecution of Jewish people and the warning signs of a far darker future became increasingly clear, Jewish families searched desperately for countries willing to receive them. While many nations turned their backs, Haiti did not. It issued life-saving visas and offered them safe haven.
Nearly 90 years later, history has come full circle.
Hundreds of thousands of Haitians who have lived and worked lawfully in the United States under Temporary Protected Status (TPS) now face forcible deportation to a country engulfed in one of the world’s worst humanitarian crises.
This moment is deeply personal.
My mother survived a Nazi forced-labor camp, where she was forced to manufacture explosives. My father and three of his nephews survived Auschwitz. The rest of my family perished. I grew up with that history and with a profound awareness of what it means to be uprooted, persecuted and abandoned by the world.
That history shaped not only who I am, but the course of my life. I began my career as an art historian, but eventually felt called toward a different path: working alongside communities confronting abject poverty, famine, conflict and disaster.
My humanitarian career began in 1988 at the American Jewish Joint Distribution Committee (JDC), under the mentorship of Aryeh Cooperstock, who in the spirit of Tikkun Olam – repairing the world – led JDC’s international development work with non-Jewish communities around the globe. Aryeh fundamentally influenced my professional practice by instilling the conviction that true development starts with humility and listening to local partners who know their own challenges best.
While at JDC, its archive revealed a truth I never forgot. In the late 1930s, Haiti said yes to desperate Jewish refugees while bigger nations said no. My family wasn’t among those saved, but the grace of that gesture stayed with me forever.
Thus, in 2009, after working extensively across 24 countries in Asia, Eastern Europe, Africa and South America, I founded EcoWorks International to work in Haiti, as an enduring expression of profound gratitude.
For the past 17 years, we have worked shoulder-to-shoulder with Haitian professionals and communities in a broad range of sectors. Following the devastating 2010 earthquake, and with a generous grant from JDC, we built and equipped a physical rehabilitation center at Bernard Mevs Hospital, Haiti’s leading trauma center, restoring mobility and hope to thousands of victims.
Near the capital of Port-Au-Prince, we helped local farmers establish the first regional agricultural cooperatives that they own and manage.
After the 2021 earthquake, we worked with coastal fishing communities to rebuild the underwater systems that their livelihoods depend on. Today, in Haiti’s northern region, we work with 2,500 rice farmers to adopt a sustainable farming method that uses significantly less water, relies on organic fertilizer, and can nearly double yields.
Yet, in nearly two decades of standing with Haiti through natural disasters and socio-political upheaval, I have never witnessed such a level of unchecked violence, widespread displacement, and profound despair as now.
Armed gangs control almost all of Port-au-Prince, key regions, and major transit routes. Murder, kidnapping, rape, extortion and arson are daily instruments of terror. More than 1.5 million people are displaced and 5.7 million face severe hunger. Hospitals and clinics have been attacked, burned or forced to close.
Recently, Bernard Mevs Hospital, where we worked following the earthquake, was attacked and burned. In Ganthier, where our organization worked for years, the 400 Mawozo gang drove some 20,000 people from their homes. Their victims now live homeless and in hiding and our friends, partners and colleagues are still unable to return.
Today, Haiti has not one elected official. Basic institutions and services have collapsed. Parents struggle to feed their children. Pregnant women may have nowhere to give birth safely. Simply traveling to work, school, a market, or a hospital puts people at risk of kidnapping, rape or death.
This is the abyss to which some 350,000 Haitians in the United States now face forcible deportation, a process that has already begun.
The Haitians who lost their TPS are our neighbors, coworkers, healthcare professionals, teachers, business owners, taxpayers and friends. They built dignified lives and raised families here under a legal humanitarian program created to protect people from precisely the nightmare Haiti is experiencing today.
As we approach the High Holidays, a sacred season of Cheshbon HaNefesh, a call to reflection and duty, moral fortitude and a choice of who we choose to be, we are commanded not to stand idly by while our neighbors suffer.
In the past Haiti chose compassion over indifference toward the Jewish people. Today, the moral choice is ours. Write to your senators and representatives demanding the extension of TPS for Haitian people. Ask your rabbi, synagogue, Jewish Federation, and community leaders to issue public statements and take action. Share Haiti’s historical connection to our people.
Yesterday, Haiti opened its doors to save Jewish lives. Today, Haitians desperately need our voices. May history remember that when they needed us most, we did not remain silent.
The post Haiti saved Jewish lives then. Our silence is not an option now. appeared first on The Forward.
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‘Israel is politics’: Was a woman kicked out of a salon for supporting Israel or being Israeli-American?
An Israeli-American woman who was denied service at a Northern Virginia eyebrow salon is now taking legal action against the business.
The Brandeis Center for Human Rights Under Law is filing a civil rights complaint on behalf of Jessica Walton, who was at Karimi Brows in Alexandria, Virginia, on Aug. 6 when Fatana Karimi, the shop’s owner, recorded and posted a video of her telling Walton to leave the store. The video has received more than 270,000 likes and garnered concern from antisemitism watchdog groups.
“This case is about a basic civil rights principle,” says Omer Wiczyk, senior counsel at the Brandeis Center. “A business that is open to the public cannot reclassify a customer’s Israeli identity as objectionable politics.”
The two sides disagree about whether Karimi’s decision was made based on Walton’s ethnicity, identity or politics.
Karimi said in a TikTok video that her decision to deny service to Walton was not about Walton’s identity but her politics. “Any ethnicity or nationality or person who comes from a certain religion, any religion, comes to me and tells me that they support Israel, I would kick them,” she said.
Karimi said she “would have, you know, let it slide by” if Walton had denounced the Israeli government and called the Israel-Hamas war a genocide.
Walton, in the video taken at Karimi Brows, characterized the dispute as being about her identity. “I had no idea that you would do this based on my ethnicity,” she said.
According to the complaint, Walton said she did not discuss politics and only mentioned she was Israeli-American before Karimi asked her to leave the studio.
In another video, Karimi explained that Walton said she was Israeli-American “three different times” before Karimi started “throwing shots back at her.” Karimi said that in that moment, she was imagining Palestinian people, “looking at me saying, ‘But I thought you supported us? Why are you playing nice with the girl that is the reason we’re going through this?’”
“I was like, ‘the gloves are f—ing off,’” Karimi said. “‘I’m not doing your f—ing brows. Get out of my f—ing face.’”
The complaint also says that before the camera started rolling, “Ms. Karimi stated that, for her, ‘Israel is politics.’ ”
Politics-based discrimination would not necessarily constitute a civil rights violation, said Michael Helfand, a professor at the Pepperdine Caruso School of Law. However, if Karimi was placing special scrutiny on Walton’s beliefs because of her Israeli identity, it would — facts that the parties dispute.
“I think this gets you into the question of how you want to classify anti-Zionism,” says Helfand. “I think that’s a bigger question that the law hasn’t fully wrapped its head around.”
Both women said they have received violent messages online following the incident, including death and rape threats. Karimi said her Yelp reviews were spammed with negative comments from users she doubted had been to the store.
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