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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994. 

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”

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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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Israel, Argentina Strengthen Ties as Milei Plans to Open Embassy in Jerusalem, Saar Leads Diplomatic Mission

Argentine President Javier Milei meets with Israeli Foreign Minister Gideon Saar in Buenos Aires during Saar’s diplomatic and economic visit to strengthen ties between the two countries. Photo: Screenshot

Israel expects Argentine President Javier Milei to open his country’s embassy in Jerusalem next year, Israeli Foreign Minister Gideon Saar said on Tuesday, as the two allies continue to strengthen their bilateral ties.

“We hope to have the president in April or May to open Argentina’s embassy in Jerusalem, DC — David’s Capital,” the top Israeli diplomat said during a speech at the Israel-Argentina Business Forum in Buenos Aires. 

Earlier this year, the Argentine leader announced during his visit to Israel that his country plans to open its embassy in Jerusalem in 2026.

As part of his diplomatic trip this week, Saar traveled to Paraguay and Argentina, leading a business and economic delegation that included senior government officials, company representatives, and key economic leaders to promote expanded cooperation between the countries.

“The president of Argentina [Milei] is one of the world’s boldest and most impressive leaders. It was a true honor to meet him in Buenos Aires and discuss our extraordinary bilateral relations,” the Israeli diplomat said in a social media post on X. 

“The economic delegation accompanying me today is an expression of our belief in the president’s bold economic reforms and Argentina’s economy under his leadership,” he continued.

During his visit, Saar announced that Israel will open an Economic Attaché Office in Buenos Aires next year, emphasizing the country’s goal to “dramatically increase” investments in its partner nation.

“I thanked the president for standing consistently by Israel on the international stage,” Saar said. “Argentina, under President Milei’s leadership, is one of Israel’s best friends in the world. We’ll continue strengthening these extraordinary relations!”

He also met with Argentina’s Foreign Minister Pablo Quirno, who is scheduled to visit Israel in February, and with Defense Minister Luis Petri to discuss ways to strengthen both security and economic ties between the two countries.

“We appreciate the minister’s friendship and crucial role in Argentina’s designation of Hamas and Hezbollah as terror organizations,” Saar wrote in a post on X. 

“Argentina, under President Milei’s leadership, is clearly on the right path!” he added. 

Israel’s top diplomat was scheduled to attend memorial events honoring the victims of the 1992 Israeli Embassy bombing and the 1994 attack on the Argentine Israelite Mutual Association (AMIA) Jewish community center in Buenos Aires — two of the deadliest terrorist attacks in the country, which claimed 29 and 85 lives, respectively.

Saar will also address the 90th anniversary celebration of the Delegation of Argentine Israelite Associations (DAIA), the umbrella organization representing Jewish institutions in Argentina.

Earlier this week, Saar kicked off his diplomatic trip in Paraguay, signing a security cooperation memorandum and meeting with President Santiago Peña, whom he praised as “one of the most impressive leaders on the international stage today.”

“Paraguay is developing major defense capabilities. Israel’s defense industry has experience and capabilities that we want to share with you,” the Israeli official said during a press conference with Paraguay’s Foreign Minister Rubén Ramírez Lezcano.

Saar also praised Peña for moving the country’s embassy to Jerusalem, honoring his predecessor’s promise from 2018, and for formally designating Iran’s Islamic Revolutionary Guard Corps, as well as the political wings of Hamas and Hezbollah, as terrorist organizations. Paraguay had previously proscribed just the military wings of the two Iran-backed Islamist groups, both of which have been internationally designated as terrorist organizations.

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Harvard Law Professor Takes Plea Deal for Shooting Incident Near Synagogue

April 20, 2025, Cambridge, MA, USA: Harvard University and Harvard Square scenes with students and pedestrians. Photo: Kenneth Martin/ZUMA Press Wire via Reuters Connect.

A Harvard Law School visiting professor has accepted a plea agreement which absolves him of a slew of criminal charges he incurred for firing a pellet gun near a synagogue in Greater Boston on Yom Kippur, the holiest day in Judaism, last month.

Carlos Portugal Gouvea, 43, has insisted he was “hunting rats” when his pumping two shots of non-lethal ammunition through a car window and across the property of Temple Beth Zion in the town of Brookline while worshippers attended service inside forced the synagogue into lockdown. According to multiple reports, the institution’s private security team found Gouvea behind a tree while searching the area for the source of the disturbance.

Upon being approached by the men, Gouvea voluntarily disarmed, putting his gun down, but he then reportedly used force to prevent being detained and thereafter absconded from the scene. Law enforcement officers later arrested him at home.

Since the incident, Gouvea, whose wife and children are Jewish, has maintained that antisemitism did not motivate his conduct, a contention that is believed by Temple Beth Zion and local Jewish leaders. He was charged in the Brookline District Court with one felony — vandalizing property — and three misdemeanors: disorderly conduct, disturbing the peace, and illegally firing a pellet gun.

Under the plea deal, three of the charges were dismissed, according to the Norfolk District Attorney’s Office. For the remaining charge, illegally discharging a pellet gun, The Harvard Crimson reported that Gouvea must pay $386.59 in restitution to the individual whose car window he broke with a pellet. He also agreed to six months of pre-trial probation.

To this day, the professor has neither been accused of nor charged with committing a hate and maintains that he was not even aware that he had entered the grounds of a synagogue when he fired the shots which have upended his life.

“This man is married to a Jewish woman and has Jewish children, and it’s absolutely nothing to do with targeting the Jewish community,” Harvard Chabad Rabbi Hirschy Zarchi proclaimed during an Oct. 7 vigil held at Harvard earlier this year. “If it adds a measure of comfort and reassurance to our community, I thought it’s appropriate to just share that, so we can all take a sigh of relief.”

However, Harvard University placed Gouvea on administrative leave pending the outcome of criminal proceedings, a decision made amid widespread concern from prominent donors, Jewish leaders, and the federal government that the school’s attitude toward antisemitism on campus has been cavalier. Harvard is currently fighting a lawsuit which alleges that it declined to punish two students who led an anti-Israel mob which surrounded a Jewish classmate and screamed “Shame!” at him to protest Israel.

It is not clear when Gouvea will return to campus.

Harvard’s relationship with the Jewish community became a staple of American news coverage ever since some of its students cheered Hamas’s Oct. 7, 2023, massacre across southern Israel, in which Palestinian terrorists indiscriminately murdered Israelis while sexually assaulting both women and men. Later, students stormed academic buildings chanting “globalize the intifada”; a faculty group posted an antisemitic cartoon on its social media page; and the Harvard Law School student government passed a resolution that falsely accused Israel of genocide and ethnic cleansing.

Since US President Donald Trump’s election in November 2024, Harvard has attempted to turn over a new leaf, settling lawsuits which stipulate its adopting the International Holocaust Remembrance Alliance’s (IHRA) widely used definition of antisemitism and even shuttering far-left initiatives which were adjacent to extreme anti-Zionist viewpoints.

In July, the university announced new partnerships with Israeli academic institutions, saying it will establish a new study abroad program, in partnership with Ben-Gurion University of the Negev, for undergraduate students and a postdoctoral fellowship in which Harvard Medical School faculty will mentor and train newly credentialed Israeli scientists in biomedical research as preparation for the next stages of their careers.

Speaking to The Harvard Crimson — which has endorsed boycotting Israel — Harvard vice provost for international affairs Mark Elliot trumpeted the announcement as a positive development and, notably, as a continuation, not a beginning, of Harvard’s “engagement with institutions of higher education across Israel.” Elliot added that Harvard is planning “increased academic collaboration across the region in the coming years.”

Meanwhile, Harvard continues to see outbursts of antisemitic activity — most recently from its far-right students.

In September, a conservative student magazine, The Harvard Salient, at Harvard University published an article which echoed the words of Nazi leader Adolf Hitler.

Written by David F.X. Army, the article chillingly echoed a January 1939 Reichstag speech in which Hitler portended mass killings of Jews as the outcome of Germany’s inexorable march toward war with France and Great Britain. Whereas Hitler said, “France to the French, England to the English, America to the Americans, and Germany to the Germans,” Army wrote, “Germany belongs to the Germans, France to the French, Britain to the British, America to the Americans.”

Army also called for the adoption of notions of “blood, soil, language, and love of one’s own” in response to concerns over large-scale migration of Muslims into Europe.

In Nazi ideology, “blood and soil,” or Blut und Boden, encapsulated the party’s belief in eugenics and racial purity; the German “Aryans’” right to expand into Eastern Europe to amass new Lebensraum, or “living space”; and the transformation of the German peasantry into an agricultural class which stood in contrasts to Jews, many of whom lived in cities.

Last month, the magazine’s board announced that the publication would temporarily halt its operations pending an investigation.

The Salient said that Army has not consumed Nazi literature and that no one who reviewed his contribution recognized its Nazi tropes. Denouncing scrutiny of the Salient as a political conspiracy on a campus in which students say promoting conservative viewpoints is a social crime, magazine editor Richard Y. Rodgers said The Harvard Crimson, the main campus newspaper, converted the “resemblance” into a “headline.”

Follow Dion J. Pierre @DionJPierre.

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Tidbits: The first female Orthodox Jewish mayor in the U.S

Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. You’ll also find the link to the article in English after each news brief.


צום ערשטן מאָל אין דער אַמעריקאַנער געשיכטע האָט אַ פֿרומע ייִדישע פֿרוי דערגרייכט דעם אַמט פֿון בירגער־מײַסטער.

מישעל ווײַס, אַ רעפּובליקאַנערין וואָס האָט במשך פֿון די פֿאַרגאַנגענע 15 יאָר געדינט ווי אַ מיטגליד פֿונעם שטאָטראַט פֿון יוניווערסיטי הײַטס, אָהײַאָ — אַ פֿאָרשטאָט פֿון קליוולאַנד — האָט געוווּנען די וואַלן, נישט געקוקט אויף דעם וואָס די שטאָט איז טיף דעמאָקראַטיש־געשטימט.

דערצו האָט זי געוווּנען דעם פֿאַרמעסט מיט אַ ממשותדיקער מערהייט — מער ווי 56%. איר קאָנקורענט, דזשיי טשאָנסי האָטאָן, פֿון דער דעמאָקראַטישער פּאַרטיי, האָט באַקומען 37%. אַ דריטער קאַנדידאַט, פֿיליפּ אַטקין, וואָס געהערט נישט צו קיין פּאַרטיי, האָט באַקומען 6%.

אין יוניווערסיטי הײַטס וווינען בערך 13,000 מענטשן.

ווײַס, אַ מאַמע און אַ באָבע וואָס וווינט אין דער שטאָט שוין 29 יאָר, האָט אָנגעהויבן איר פּאָליטישע טעטיקייט ווי אַ וואָלונטיר און האָט זיך אַרויפֿגעאַרבעט צו וויצע־בירגערמײַסטערין. במשך פֿון די יאָרן איז איר שם געוואַקסן אַ דאַנק איר פֿינאַנץ־דיסציפּלין, איר שטיצע פֿאַר אָפּהיטן די סבֿיבֿה און איר פֿאָקוס אויף פֿאַרבעסערן די אינפֿראַסטרוקטור.

ווײַס האָט געזאָגט אַז איר ערשטע פּריאָריטעט וועט זײַן צו היילן די פּאָליטישע שפּאַלטונג אין דער שטאָט־רעגירונג. זי האָט קריטיקירט די פֿריִערדיקע אַדמיניסטראַציע פֿאַרן שאַפֿן אַ שפּאַנונג צווישן דעמאָקראַטן און רעפּובליקאַנער און האָט געזאָגט, אַז זי האָפֿט אויפֿצוריכטן אַ געפֿיל פֿון צוזאַמענאַרבעט, בעת זי נעמט זיך אונטער עטלעכע גרויסע אינפֿראַסטרוקטור־פּראָיעקטן.

אין אַ צײַט פֿון שטײַגנדיקן אַנטיסעמיטיזם אין די פֿאַראייניקטע שטאַטן, האָט ווײַס באַטאָנט אַז מע מוז פֿאַרבעסערן די קאָאָפּעראַציע צווישן דער פּאָליציי און דער זיכערהייט־דינסט בײַ קליוולאַנדס ייִדישער פֿעדעראַציע. זי האָט אויך געזאָגט אַז ס׳איז וויכטיק צו באַשיצן די פֿאַרשידנאַרטיקייט פֿון דער שטאָט־באַפֿעלקערונג. אין איין ראַיאָן פֿון צוויי קוואַדראַט־מײַל געפֿינען זיך נישט ווייניקער ווי 17 עטנישע גרופּעס.

ווײַס האָפֿט אַז איר דערוויילט ווערן וועט אינספּירירן אַנדערע פֿרומע ייִדישע פֿרויען צו קאַנדידירן אויף אַ פּאָליטישן אַמט. „איר קענט ווײַטער לעבן לויט אײַערע ווערטן בשעת איר דינט די רעגירונג,“ האָט זי געזאָגט.

כּדי צו לייענען דעם אַרטיקל אויף ענגליש גיט אַ קוועטש דאָ.

In order to read this article in English, click here.

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