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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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‘Brazen Attacks’: Antisemitism Turns Increasingly Violent in the West
CCTV footage of a Jewish man getting stabbed by an attacker in Golders Green area, which is home to a large Jewish population, in London, Britain, April 29, 2026, in this screengrab taken from a social media video. Photo: Social Media/via REUTERS
Across North America and Europe, antisemitism appears to be entering a new, more dangerous phase, with Jewish communities facing a growing wave of shootings, assaults, arson attacks, and violent intimidation even as overall incident totals in some countries begin to dip after the surge that followed Hamas’s Oct. 7, 2023, atrocities in Israel.
In Canada, early 2026 data already indicate the country is on track to see its most violent year against the Jewish community in recent memory, with more violent antisemitic attacks recorded so far this year than during all of 2025, according to the Jewish advocacy group B’nai Brith Canada.
In total, 11 violent antisemitic attacks have already been recorded across the country since the start of 2026, surpassing the 10 violent incidents documented during all of last year, when more than 6,800 antisemitic cases were reported nationwide.
“These brazen attacks on Jewish Canadians are a sign of a crisis of antisemitism that has spiraled out of control,” Simon Wolle, chief executive officer of B’nai Brith Canada, said in a statement.
“Violence such as this, which has escalated from targeting synagogues to targeting Jewish people directly, does not occur in a vacuum. It is what happens when governments fail to act despite mounting evidence that antisemitism is becoming more normalized and dangerous,” Wolle continued.
Last week, a group of Jewish worshippers standing outside the Congregation Chasidei Bobov synagogue in Montreal was targeted in a drive-by shooting, leaving one person with minor injuries.
A week earlier, three visibly Jewish residents were targeted in a separate antisemitic attack when suspects opened fire with a gel-pellet gun, causing minor injuries.
In the United States, overall antisemitic incidents declined in 2025, but violent attacks against American Jews remained at alarmingly elevated levels, according to the Anti-Defamation League (ADL).
In total, 6,274 antisemitic incidents — including assaults, harassment, and vandalism — were recorded across the country last year, averaging roughly 17 incidents every day.
While antisemitic assaults rose modestly by 4 percent to 203 incidents in 2025, attackers increasingly wielded deadly weapons, with such cases surging nearly 40 percent compared to the previous year.
According to the ADL’s recent report, this broader escalation was marked by the return of fatal antisemitic violence in the US, with Jewish victims killed in such attacks for the first time since 2019.
Last May, two Israeli embassy staffers were shot dead in Washington, DC, followed weeks later by a firebombing in Colorado that killed one person and left 13 others injured.
In Spain, an anonymous group has launched an interactive online map called “BarcelonaZ,” which its creators describe as a mapping of “Zionism” across Barcelona, prompting growing concern within the local Jewish community over an increase in targeted attacks and violence.
The interactive tool functions as a geolocated blacklist of Jewish, Israeli, or allegedly Israel-linked businesses and organizations, which its creators accuse of complicity in what they describe as a “genocide” in Gaza.
On the platform, each entry includes a business name, address, category, links, contact details, and political accusations, which Jewish leaders have denounced as resembling a modern-day “Nazi list.”
The map has intensified an already hostile climate in Spain, where reports of antisemitic harassment and violence have surged in recent months. In one of the latest incidents, an unknown individual attempted to set fire to a Jewish-owned pizzeria in Madrid while customers were still dining inside.
In the United Kingdom, Jewish communities have also faced a mounting wave of antisemitic violence, intimidation, and street-level harassment amid growing fears over public safety.
Recently, an increasingly popular antisemitic TikTok trend in London has led to arrests and convictions after young men filmed themselves using cash to mock and harass members of Orthodox Jewish communities.
Videos circulating on social media show young men walking through heavily Jewish areas of London carrying fishing rods with money attached to the line in an apparent attempt to “fish for Jews.”
In a separate incident over the weekend in Stamford Hill, north London, a man allegedly whipped several Haredi Jewish women with a belt before spitting at volunteer responders who arrived at the scene. Witnesses said he also shouted racist insults, antisemitic slurs, and threats at both the victims and the volunteers.
Hours later, in nearby Amhurst Park in north London, a Jewish child was allegedly assaulted outside a school after a woman screamed antisemitic insults and punched the minor.
These latest incidents come amid a wider surge in antisemitic violence in London, including the stabbing of two Jewish men in Golders Green — an attack that prompted the British government to raise the national terrorism threat level from “substantial” to “severe” for the first time in over four years.
Across the English Channel, three teenage boys assaulted a 14-year-old Jewish girl and threatened to kill her in the Parisian suburb of Sarcelles in March. The attack occurred weeks after a 13-year-old boy on his way to synagogue in Paris was brutally beaten by a knife-wielding assailant. France has seen several high-profile antisemitic attacks over the past year.
Meanwhile, the commissioner to combat antisemitism in the German state of Hesse sounded the alarm in January after an arson attack on a local synagogue in the town of Giessen, warning that it reflected a “growing pogrom-like atmosphere” threatening Jewish life across Germany. The environment has become so hostile that the Jewish community in Potsdam, a city just outside Berlin, fears it may not be safe to open a new Jewish daycare center amid growing security concerns.
In Ireland, the Jewish community has also reported a sharp rise in antisemitic incidents since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023, with community leaders warning that violent threats and intimidation are becoming increasingly commonplace.
One Irish Jew said he and his wife no longer attend community events together out of fear that a mass-casualty antisemitic attack could leave their young son orphaned — a stark reflection of the deepening sense of insecurity gripping parts of Ireland’s Jewish community.
“If there were another community that felt that sense of siege and that they had to take steps to protect themselves in moments where they’re visible, I think there would be a sense of moral outrage about it,” Sunday Times journalist Jon Ihle told “The Claire Byrne Show.”
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Debating Zionism is fair. Protesting Israel’s president at commencement crosses the line
I am grateful for Noam Pianko’s recent essay, “Debating Zionism is good for Jews, actually.” Pianko argued that criticism of a small group of graduating seniors at the Jewish Theological Seminary who objected to JTS’s invitation to Israeli President Isaac Herzog to serve as this year’s commencement speaker was misguided, citing JTS’s long history of internal debates over Zionism.
I was among those critics. In a May 3 blog post for The Times of Israel I argued that even six students publicly opposing Herzog’s presence was six too many — not because Jewish institutions should avoid debate, but because there is a difference between debate premised on a shared commitment to Jewish peoplehood, and debate that rejects of one of Jewish peoplehood’s central expressions.
Pianko rightly reminds readers that JTS has never been ideologically monolithic. Its history includes tensions between tradition and change, particularism and universalism, theology and modernity. Those tensions are part of what has made JTS so influential in American Jewish life for nearly 140 years.
The history of debate over Zionism within the seminary’s intellectual culture does not weaken my concern. It sharpens it.
The crucial issue is conceptual precision. Expressions of skepticism about Zionism in earlier periods of JTS history were often very different from today’s anti-Zionism.
In some cases, they reflected a classical religious view that Jewish return and sovereignty would come through a messianic process rather than through human political action. That position was a theological claim about timing and agency, not a negation of Jewish national aspiration. In others, like Ahad Ha’am’s cultural Zionism, for example, an emphasis was put on Jewish renewal through language, spirit and civilization, while questioning whether political statehood should be the immediate or primary goal. That was an internal argument about how Jewish national life should unfold — not over whether such a life was valid.
Contemporary anti-Zionism, in contrast, frequently challenges the legitimacy of Jewish sovereignty itself. That is not simply another version of an older seminary debate. It is a different claim with different consequences.
To be clear, the students’ letter is not a simple declaration of anti Zionism, and it should not be caricatured as such. Their stated concerns include the devastation of the war in Gaza, the moral responsibilities of Jewish leadership, and the fear that honoring Herzog without sufficient public reckoning sends the wrong message about Palestinian suffering.
Those concerns deserve serious engagement. But seriousness also requires asking what this protest communicates in institutional context. At a moment when the Jewish people and Israel’s legitimacy are under intense assault, opposing the presence of Israel’s president at a flagship Jewish seminary risks turning anguish over Israeli policy into a symbolic rejection of Israel’s legitimacy as a central part of Jewish life. That is the line I believe JTS must be careful not to blur.
So while Pianko is right to highlight ideological range in JTS’s past, we should not flatten the past into the present.
Zionism did not become central to Jewish life by accident. It emerged as the primary vehicle through which the Jewish people reclaimed agency, safety and a collective future after centuries of vulnerability. The establishment of the state of Israel transformed Jewish existence. That fact does not erase earlier debates, but it does change the center of gravity.
Institutions like JTS have a responsibility to teach that complexity honestly — which Herzog’s presence at commencement, and thoughtful, well-informed debates around it, will help to do. Seminaries should expose students to the range of Jewish thought, including theological reservations, cultural critiques and internal disagreements about Zionism.
At issue is not whether the varieties and history of Zionism should be debated at JTS. Of course they should. Instead, this incident is a reminder that a flagship institution of Jewish learning can and should remain clear that Jewish peoplehood, Jewish sovereignty and the state of Israel are not peripheral to contemporary Jewish identity. They are central.
The post Debating Zionism is fair. Protesting Israel’s president at commencement crosses the line appeared first on The Forward.
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UK Man in Court Charged With Arson at Former London Synagogue
Orthodox Jews stand by a police cordon, after a man was arrested following a stabbing incident in the Golders Green area, which is home to a large Jewish population, in London, Britain, April 29, 2026. Photo: REUTERS/Hannah McKay
A British man charged over an arson attack at a former synagogue in east London last week was in contact with someone using an Iraqi phone number shortly before the fire, prosecutors told a London court on Tuesday.
Moses Edwards, 45, appeared in the dock at Westminster Magistrates’ Court and was remanded in custody until a further hearing next month. He gave no indication of any plea.
The fire at the former East London Central Synagogue was caused by wine bottles filled with an accelerant, which exploded damaging the outside of the building, prosecutors said.
The incident followed a series of arson attacks on Jewish targets in previous weeks, with police saying they were investigating possible Iran links to some of the fires.
