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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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ITV’s ‘Breaking Ranks’: The IDF Soldier Documentary That Broke From the Truth
Then-IDF Chief of Staff Lt. Gen. Herzi Halevi, center, speaking to commanders and soldiers in the Golan Heights on Dec. 13, 2024. Photo: IDF.
A new documentary airing on ITV, Breaking Ranks: Inside Israel’s War, claims to be “the story of the war in Gaza told by the soldiers who fought it.”
An insider account of war sounds promising, especially amid the flood of misinformation online from people who were never on the ground as IDF soldiers and have no experience of the reality of fighting a terrorist organization.
Yet, of all the thousands of soldiers, both in mandatory service and reserve duty, the documentary presents a carefully selected handful of soldiers to tell the story of what they believe really happened in Gaza.
But the story they tell distorts — if not entirely omits — key facts. The film overlooks the reality of what it means to fight a terrorist organization driven by an ideology of extermination, one that deliberately embeds itself among civilians to wage war from within their communities.
That didn’t stop other media outlets from jumping on allegations of war crimes, with outlets such as The Guardian and Independent publishing pieces based on the documentary’s conclusions. That the Tehran Times gleefully pounced on it as well tells a story in itself.

The War Against Hamas
While the film does spend a few minutes showcasing the horrific tragedies of the October 7, 2023, massacre led by Hamas, it quickly shifts its focus to alleged atrocities committed by the IDF in the aftermath.
From the very beginning, the IDF made it explicitly clear that the war was against terrorist organizations only – there was no deliberate targeting of innocent civilians in Gaza. The IDF has maintained this throughout the war, taking every measure possible to warn the civilian population of any potential danger, including sending leaflets before a targeted strike and creating civilian zones to ensure the safety of non-combatants.
The complexity of fighting a terrorist organization is largely overlooked throughout the film. At one point, the use of force in Gaza is called “unprecedented in combat in terms of the number of explosives dropped per square mile,” making it out to be worse than the bombings of Hiroshima and Nagasaki. What it fails to acknowledge is that Israel precisely targets terrorists and terrorist infrastructure.
That viral cartoon comparing Gaza to Hiroshima and London is seriously misleading. Designed to provoke outrage, the reality shows Israel’s precision in targeting terrorists, even in the toughest situations. Context matters. pic.twitter.com/rxvi2YBvl2
— HonestReporting (@HonestReporting) December 14, 2024
Of course, for the documentary to accurately acknowledge the terrorist infrastructure in Gaza, it would have to spend a considerable amount of time discussing the vast tunnel network Hamas has built beneath the entirety of the Gaza Strip. However, this undeniable fact gets quickly glossed over. The filmmakers suggest the tunnels are merely used for “smuggling, warfare, and to avoid Israeli airstrikes.”
This framing subtly shifts blame onto Israel, as if Hamas’s need to “avoid” the Israeli air force is a defensive response rather than a deliberate strategy to wage war from beneath civilian areas. Terrorism? The inhumane holding and torture of hostages in clear violation of every facet of humanitarian law? Entirely unmentioned.
Breaking the Silence
The omission of the true purpose of the tunnels instead becomes spun into a claim based on hearsay that the IDF uses human shields in Gaza. Despite the IDF’s unequivocal denial of such allegations, this assertion is amplified by the interviewees.
However, this should come as no surprise, as one of the interviewees, under the name “Yaakov,” has previously espoused this claim to the New York Times via Breaking the Silence. This highly politicized Israeli organization spends less of its time trying to convince the Israeli public of its case and more on providing the foreign media with fodder to attack Israel.
While the organization seeks to “expose the public to the reality of everyday life in the Occupied Territories,” in reality, it relies on unverified and exaggerated claims provided by IDF soldiers, some of whom receive a paycheck from the organization and therefore may very well have ulterior motives.

“Yaakov” shared photos he took during his time in reserve duty in Gaza, including one now infamous photo that was previously shared in his New York Times article. The photo is said to display civilians who are used as human shields by the IDF when exploring the tunnel network. But the blurry and contextless image offers no evidence whatsoever to support such a serious accusation.
The credits of the documentary give special “thanks” to “Yaakov” from Breaking the Silence, revealing a clear bias in its sources in order to frame a specific narrative about the IDF as a whole. Instead of drawing on a range of credible voices – including a wide array of active-duty soldiers, independent analysts, and military experts – they elevate a figure tied to a controversial advocacy group with a record of misrepresentation.
Amplifying Non-Neutral Voices
“Yaakov” from Breaking the Silence is not the only biased source. Dr. Itamar Mann, a professor of international law at Haifa University, for instance, gives highly critical commentary on the IDF’s actions.
Dr. Mann is listed as an author and legal consultant on a report by Physicians for Human Rights (Israel), claiming there is genocide in Gaza. The organization has been known to spread false, distorted narratives as a way of delegitimizing Israel. In fact, in the immediate aftermath of October 7, the organization stated that it is our “human obligation to contextualize yesterday’s violence.”
The documentary also brings in Amjad al-Shara, the director of the Palestinian NGO Network (PNGO), who refers to the IDF as the “occupation forces,” and is himself described as a “pro-Hamas” figure. PNGO has in the past supported terrorism and hosted conferences or speakers connected to the PFLP.
False Casualty Statistics and Disproved Claims
With the poor sourcing and reliance on problematic organizations, it is no surprise that the documentary also fell into the trap of repeating already thoroughly debunked claims about casualty statistics, genocide, and famine in Gaza.
At one point, the film refers to a previously debunked statistic from a so-called study by The Guardian and +972 Magazine, which claims that 83% of all casualties in Gaza are women and children. This figure is based on data from the Hamas-run Ministry of Health, creating a misleading comparison to the IDF’s confirmed count of 8,900 identified terrorists. By subtracting that number from Hamas’ unverifiable total of 53,000 casualties at the time, these outlets and the documentary falsely present the remaining 83% of casualties as civilians, echoing Hamas propaganda.
Naturally, given the bias of the documentary, the claims of genocide and famine are also leveled against Israel. Even though the definitions of both terms have been distorted in order to accuse Israel of such atrocities, the film presents these allegations as fact, rather than propaganda.
Final Gaza fake “famine” analysis: IPC declared famine on Aug 22. Through ceasefire on Oct 10 there should have been 10,000 starvation deaths. But Hamas/UN counted 192 (most if not all with pre-existing conditions). That’s 98% below famine levels. It was always a hoax. 1/ pic.twitter.com/jWcZOnwdAe
— Aizenberg (@Aizenberg55) October 21, 2025
For a documentary to do its job and remain neutral on such serious allegations, the contrary evidence must be presented, but throughout the documentary, this was deliberately avoided.
War, especially against a terrorist organization that operates using guerrilla tactics, presents immensely challenging scenarios. In the fog of war, mistakes and errors of judgment can and do happen. But it is also true that the IDF has consistently held its soldiers to the highest of standards, investigating any wrongdoing as it occurs.
It would be naive to suggest that every soldier in the IDF or any other comparable army behaves in an exemplary fashion. In September 2024, The New Yorker published a database of what it said is the “largest known collection of investigations of possible war crimes committed [by the US military] in Iraq and Afghanistan since 9/11—nearly eight hundred incidents in all.”
Some of the alleged crimes include “the case of soldiers raping a fourteen-year-old girl and subsequently murdering her and her family; the alleged killing of a man by a Green Beret who cut off his victim’s ear and kept it; and cruelty toward detainees at Abu Ghraib prison and at the Bagram Air Base detention facility.”
All of this is not to claim that the IDF is necessarily more moral than the American military, although there is certainly a good case to be made. The point is that nobody would condemn the entirety of the U.S. Army as an immoral entity that brings shame to its country despite the behavior of a minority of its troops.
And ultimately, ITV’s documentary relies on a tiny number of Israeli soldiers as “eyewitnesses,” most of whom appear to have a political agenda backed by Breaking the Silence.
Rather than offering an honest insight into the complexities of modern warfare against a terrorist organization, the filmmakers chose a simplified, one-sided narrative of Israel’s supposed aggression. In doing so, ITV’s Breaking Ranks fails the very test it set for itself: to tell the story of the war “through the soldiers who fought it.” Instead, it tells a story already written — one shaped by bias, omission, and a refusal to confront the full truth.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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Musician-ethnographer Michael Alpert to receive Dreaming in Yiddish Award
Michael Alpert, an influential klezmer musician and ethnographer who has played a key role in the global renaissance of Yiddish music and culture, has been selected as this year’s recipient of the prestigious Adrienne Cooper Dreaming in Yiddish Award.
The ceremony will take place at the Dreaming in Yiddish Award Concert during the Yiddish New York festival — the largest annual Yiddish culture festival in the world — in December.
Now in its eleventh year, the hybrid festival brings together a global community for in-person events at Hebrew Union College in downtown New York, as well as online programming via Zoom. The festival includes concerts, workshops, lectures, films, Yiddish classes, dance parties and intergenerational community events.
Adrienne Cooper was a popular Yiddish singer, musician and activist who was integral to the revival of klezmer music. The Dreaming in Yiddish Award supports artists who have contributed to the contemporary Yiddish cultural scene.
Michael Alpert, also known by his Yiddish name Meyshke, received an NEA National Heritage Fellowship — the nation’s highest honor in the traditional and heritage arts — in 2015. He has been a pioneering singer, multi-instrumentalist, ethnographer and educator for over five decades. His award-winning work with ensembles including Brave Old World, Kapelye, Khevrisa and Itzhak Perlman’s In the Fiddler’s House has shaped generations of performers and listeners alike.
A native Yiddish speaker and cultural bridge between East European-born tradition bearers and contemporary artists, Alpert is celebrated both for preserving the roots of Yiddish folk and klezmer music and for composing a new body of Yiddish songs that speak to today’s world.
The Dreaming in Yiddish Award Concert — an evening of music, memories, and celebration — is sponsored by Yiddish New York and GOH Productions. It will take place on Wednesday, Dec. 24, 2025 at 7 p.m. ET at Hebrew Union College and will be livestreamed as well.
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A new documentary humanizes Israeli soldiers. It also alleges war crimes.
“It feels like a betrayal to be interviewed by foreign media,” an IDF combat veteran says. He’s out of uniform, brow furrowed, plucking nervously at his goatee. His name is Yuval Ben-Ari, and he is here — on camera, using his real name — telling us what he saw in Gaza.
Ben-Ari, who served in an infantry unit, is one of nearly a dozen soldiers who appear in Breaking Ranks: Inside Israel’s War, a new documentary from indie production company Zandland which streamed in the U.K. and can be viewed on YouTube. Four of the speakers appear on camera, identified by their real names; the rest are disguised and use aliases. Taken together, their testimonies are a scathing indictment of what Israeli Prime Minister Benjamin Netanyahu has called the “world’s most moral army.”
If their stories are true — and nearly everything the soldiers say has already been corroborated by other media reports — they are describing war crimes as the rule in Gaza, not the exception. Unarmed civilians are shot or bombed as a matter of course. Homes are torched without cause. Humanitarian aid sites are shelled out of sheer resentment. The people telling us this — young men and women who served hundreds of days in the territory over the past two years — are still reckoning with their role in the destruction.
Breaking Ranks is not the first documentary to be made about the war in Gaza, and it will not be the last. But it may be the only one to focus on the targeting of innocent Palestinians while also humanizing Israeli soldiers. The soldiers outline their belief in the IDF and the importance of the mission in Gaza. The film contextualizes the war, showing footage of the atrocities of Oct. 7 and noting that Hamas leaders, too, have been charged with war crimes in international courts. Palestinian casualty figures are provided, the film notes, by the “Hamas-run Gaza health ministry”; the tunnel network, it explains, is used for smuggling and warfare. It does not avoid discussing the 251 Israeli hostages.
Those elements ultimately strengthen the film’s argument about how the war was conducted. They do not, however, soften the accounts that follow. The picture that emerges is one of lawlessness and cruelty, coupled with a tolerance for collateral damage and a lack of accountability that runs counter to the IDF’s “Purity of Arms” statute. Yet that portrait also shows the rank-and-file — not all, but some — resisting the practices of their superiors.
A tank commander (“Daniel,” an alias) recounts a time his commander informed troops he planned to destroy a humanitarian aid building. The unit warned him the building was off-limits, but the commander shelled it anyway. Then — according to the soldier — the commander made up an excuse to justify the attack: “I had an anti-tank weapon pointed at me.”
A member of a different unit tells a similar story: When a man hanging laundry on the roof of a building is deemed a “spotter,” a commander shells the structure, killing and injuring many people inside. “This kind of thing happened every week,” says the soldier telling us this story. “And that’s just my unit.”
A platoon sergeant, using the alias “Yaakov,” tells how a pair of Palestinian teenage boys came to be his unit’s human shields, sent down into Gaza’s tunnels as scouts. The unit’s objections eventually won out — they cited international law — but Yaakov insists the IDF has a policy sanctioning the practice called “Mosquito Protocol.” (The Associated Press published an investigative report on the practice earlier this year; the IDF denies that it uses human shields.)
“I carried out these things,” says Yaakov. “I hope I can find a way to live without feeling shame with every step I take.”
One soldier says his unit once reported killing 112 people over the course of a deployment. Only one of the 112, he said, was even suspected of holding a weapon.

Not all of the soldiers recalling their enlistment in Breaking Ranks regret their participation. We meet Rabbi Avraham Zarbiv, who claims to have invented the tactic of razing entire Gaza neighborhoods, block by block, with a bulldozer. Another, given the alias “Lt. Col. F.,” says he would have happily pushed every Palestinian in Gaza into the ocean, given them snorkels and “let them swim to Egypt.”
Their hawkishness puts the defiance and disillusionment of soldiers like Yaakov in stark relief. And it raises questions as to why the IDF — which says it has launched dozens of Military Police investigations into alleged misconduct by soldiers — has not found more wrongdoing.
Ben-Ari, who admits that after Oct. 7 he was “consumed by rage and a desire to fight and avenge,” has since become a peace activist; he was injured last week in the West Bank, attacked by Israeli settlers, while accompanying Palestinians during the annual olive harvest.
He vows to never return to Gaza. But Ben-Ari will not quit the IDF entirely, either. Toward the end of the film, he says he would answer a call to protect Israel’s other borders because that is what he is trained to do, and because he still believes it’s necessary.
“This separation works for me,” he says. “I totally understand if people would say I’m a hypocrite, but this is my decision.”
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