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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Billie Eilish and the Erasure of Antisemitism After Australia’s Terror Attack
Police officers stand guard following the attack on a Jewish holiday celebration at Sydney’s Bondi Beach, in Sydney, Australia, Dec. 15, 2025. Photo: REUTERS/Flavio Brancaleone
On Sunday, December 14, the Australian Jewish community was shattered by a horrific terrorist attack that claimed the lives of 15 people, including a Holocaust survivor, a rabbi, and a 10-year-old girl.
This was not random violence. The attackers did not open fire indiscriminately on beachgoers or people passing by, nor was this an abstract failure of gun control or public safety.
The shooters deliberately targeted Jews gathered for a Hanukkah event, firing toward a clearly identifiable Jewish celebration. The intent was unmistakable. This was a targeted, ideologically motivated antisemitic terror attack.
They didn’t shoot the surfers or swimmers, bathers running for their lives or the brave lifeguards at Bondi.
They just shot the Jews.
Only the Jews.That’s the issue. Everything else is spin and gaslighting
— Brian Carlton (@Spoonyman) December 15, 2025
Yet some public figures rushed to reframe it as something else.
Musician Billie Eilish, for example, described the attack as “devastating” while emphasizing the need for stricter gun control in the United States and Australia — a response that sidestepped both who was targeted and why.
That framing is difficult to separate from Eilish’s own record. She has publicly accused Israel of committing “genocide” and proudly worn the Artists4Ceasefire pin featuring a red hand, an image uncomfortably reminiscent of the blood-stained hands displayed by terrorists after the lynching of Israelis in Ramallah during the Second Intifada.
Australia already has some of the strictest gun laws in the world; its last mass shooting occurred in 1996.
In the wake of last week’s attack, the Australian government again pledged to enforce even tighter restrictions. Whether Eilish was aware of this context is ultimately beside the point. What matters is her refusal to acknowledge the antisemitic motivation of the attack and the Jewish community it targeted.
A similar omission appeared in Australian Prime Minister Anthony Albanese’s initial statement following the attack, which made no mention of Jews as the intended victims, despite the well-known presence of a large Hanukkah event nearby. Although Albanese later corrected course, that first statement helped set the framework through which much of the public understood the attack, blurring its antisemitic nature at the outset.
This instinct to default to safe political talking points while avoiding uncomfortable truths about antisemitic violence is increasingly common among celebrities and politicians alike. But the terror attack in Australia did not occur in a vacuum. It followed more than two years of escalating antisemitic incidents across the country, during which Jews have been physically threatened, verbally abused, and spiritually targeted.
Synagogues have been firebombed. and Jewish-owned businesses vandalized. Crowds openly chanted calls to “gas the Jews.”
Notably, some public figures did acknowledge this context. Film star Ashton Kutcher warned that antisemitic rhetoric “carries a cost.” Actor Josh Gad observed that the tragedy occurred because antisemitism has become “acceptable and cheered.” Their responses recognized a reality others chose to obscure.
Those who removed antisemitism from their condemnation of the attack did not merely omit context; they distorted it. By refusing to name the motive, they minimize the danger facing Jewish communities and help sustain a climate in which hatred can continue unchecked.
Naming the problem is not divisive. Refusing to do so is.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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‘Furious but Not Surprised’: UK Jewish Groups React After Bob Vylan Not Charged for ‘Death to the IDF’ Chant
Bob Vylan lead singer Bobby Vylan. Photo: BANG Showbiz via Reuters Connect
The Embassy of Israel in London as well as British Jewish groups have lambasted the decision by the UK’s Avon and Somerset Police on Tuesday to conclude its investigation into “death to the IDF” chants made during a Bob Vylan performance at the Glastonbury Festival and to take no further action against the British punk rap duo.
The police force decided not to bring charges against the London-based band after its lead singer Pascal Robinson-Foster, known by his stage name Bobby Vylan, led the audience in repeatedly chanting “death, death to the IDF” during their set at Glastonbury on June 28. The set was broadcast live on BBC.
“We have concluded, after reviewing all the evidence, that it does not meet the criminal threshold outlined by the CPS [Crown Prosecution Service] for any person to be prosecuted,” Avon and Somerset Police said in a statement. The force added that every potential criminal offense “was thoroughly considered,” police “sought all the advice [it] could to ensure we made an informed decision,” and “no further action will be taken on the basis there is insufficient evidential for there to be a realistic prospect of conviction.”
In a statement posted to X, the Embassy of Israel in London said it was “deeply disappointing that vile calls for violence, repeated openly and without remorse, continue to fall on deaf ears.”
“Especially in the wake of the terror attacks in Manchester and Bondi, when will such calls finally be recognized for what they are: a real and dangerous instigator of bloodshed?” the embassy continued. “Pascal Robinson-Foster of Bob Vylan should have been held accountable for his bigotry and racism. Failing to act only emboldens those who seek to harm Jews.”
The British charity Campaign Against Antisemitism (CAA) also lamented the police’s decision in a statement, describing it as another blow to the Jewish community in the UK.
“British Jews will be furious but not in the least surprised,” a CAA spokesperson said.
“Over the last two years, trust in the authorities has collapsed,” the spokesperson added. “With most British Jews now considering whether they have a future in the UK at all, over and over again it falls to us to explore all legal avenues to take action because the authorities will not.”
The Community Security Trust (CST), which aims to provide safety for Jewish communities in the UK, said the decision is “incredibly disappointing” and “sends completely the wrong message at the worst possible time,” as reported by The Guardian.
Avon and Somerset Police said that as part of their investigation into the anti-IDF chants, they conducted “a voluntary police interview under caution” with a man in his mid-30s in November. Officers also spoke to “approximately 200” members of the public to see if they “may be a victim of a criminal offense.” In an effort to gain “an understanding of any legal precedents,” police additionally contacted other police forces in the UK who have investigated similar incidents and sought advice from the National Police Chiefs’ Council hate crime leads, the CPS, and an “independent barrister” before concluding its investigation.
“We sought specific consideration around the words stated, in terms of the intent behind them, the wider context of how people heard what was said, case law, and anything else potentially relevant, including freedom of speech,” the statement continued. “Every case must be treated on its own merits. Consistently the advice we have received has highlighted fundamental evidential difficulties that cannot be ignored,” police said.
“We believe it is right this matter was comprehensively investigated, every potential criminal offense was thoroughly considered, and we sought all the advice we could to ensure we made an informed decision,” authorities added. “We are committed to working positively with all our communities across Avon and Somerset in relation any matters that may arise in the future, because there is no place in society for hate of any kind.”
Bob Vylan commented on the police decision in a lengthy Instagram post on Tuesday. The band claimed the investigation was “never warranted in the first place” because the anti-IDF chant during their Glastonbury set was “evidently not hateful,” but rather “a display of solidarity with the Palestinian people.” They also falsely accused the IDF of wantonly murdering Palestinians.
“Over the past six months, the media and politicians have consistently attacked us for using our art and platform to take a stand against the actions of Israel and its illegal occupying military force,” they wrote. “We hope that this news inspires others in the UK and around the world to speak up, and continue speaking up, in support of the Palestinian people, without fear. We have had our shows cancelled, visas revoked, our names tarnished and our lives upended, but what we have lost in peace and security, we have gained tenfold in spirit and camaraderie. And that is unbreakable.”
The band concluded in part by declaring “Free Palestine” and saying that they hope “all oppressed people the world over, resist the boot of tyranny on the neck of freedom.”
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Netanyahu: Israel to Spend $110 Billion to Develop Independent Arms Industry in Next Decade
Israeli Prime Minister Benjamin Netanyahu speaks during a joint press conference with Cypriot President Nikos Christodoulides and Greek Prime Minister Kyriakos Mitsotakis (not pictured) after a trilateral meeting at the Citadel of David Hotel, in Jerusalem, Dec. 22, 2025. Photo: ABIR SULTAN/Pool via REUTERS
Israeli Prime Minister Benjamin Netanyahu said on Wednesday that Israel would spend 350 billion shekels ($110 billion) on developing an independent arms industry to reduce dependency on other countries.
“We will continue to acquire essential supplies while independently arming ourselves,” Netanyahu said at a ceremony for new pilots.
“I don’t know if a country can be completely independent, but we will strive … to ensure our arms are produced as much as possible in Israel,” he said. “Our goal is to build an independent arms industry for the State of Israel and reduce the dependency on any party, including allies.”
Netanyahu’s comments came about a month after he denied reports that his country was seeking a new 20-year military aid deal with the US, insisting that Israel was working to wean itself off American assistance.
“I don’t know what they’re talking about. My direction is the exact opposite,” Netanyahu said on “The Erin Molan Show” last month when asked by the Australian journalist about a new Axios report saying Israel was pursuing the security agreement.
According to Axios, the deal under discussion would include “America First” provisions to win the Trump administration’s support. The current 10-year memorandum of understanding between the two countries — the third such agreement signed — expires in 2028. It includes around $3.8 billion of annual military aid to Israel, which spends nearly all the assistance in the US to purchase American-made weapons and equipment.
Netanyahu’s latest comments come amid growing criticism in the US among progressives and, increasingly, some conservatives over American military support for Israel, especially among younger Americans.
“Now, I want to make our arms industry independent, totally as independent as possible,” Netanyahu said last month. “I think that it is time to ensure that Israel is independent.”
Netanyahu added that US defense aid to Israel is a “tiny fraction” of what Washington spends in the Middle East.
“We have a very strong economy, a very strong arms industry, and even though we get what we get, which we appreciate, 80 percent of that is spent in the US and produces jobs in the US,” he continued, saying he wants to see “an even more independent Israeli defense industry.”
The Israeli premier went on to stress that his country has never asked a single American solider to fight for Israel.
“Israel does not ask others to fight for us,” he said. “Israel is the one American ally in the world that says, ‘We don’t need boots on the ground, we don’t need American servicemen fighting on the ground for Israel or around Israel. We’re fine.’ We fight our own battles, but in doing so, we serve important American interests, like preventing countries that chant ‘Death to America’ from having nuclear bombs to throw at America.”