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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Congressional Hopeful Michael Blake Seeks to Erase AIPAC Support, Misleads on Past Trips to Israel
Former New York State Assemblyman Michael Blake is running for US Congress in the Democratic primary in New York’s 15th Congressional District. Photo: Screenshot
Michael Blake, a progressive Democrat running for US Congress in New York City, appeared to have recently made misleading statements about the nature of his previous trips to Israel and relationship with AIPAC, the country’s foremost pro-Israel lobbying group.
In Instagram comments, Blake characterized one of his visits to Israel as being done in his capacity as a reverend. Blake visited Israel in 2014 with the Jewish Community Relations Council (JCRC) and in 2017 with the AIPAC-affiliated American Israel Education Foundation.
“I attended a trip and spoke at previous events about my faith as an ordained reverend and about the Black & Jewish relationship but haven’t been involved in years,” he posted when asked to clarify his ties to AIPAC, which seeks to foster bipartisan support for the US-Israel alliance.
Blake, a former New York state assemblyman, is running an insurgent left-wing campaign to unseat incumbent US Democratic Rep. Ritchie Torres, a staunch supporter of Israel, in the state’s 15th congressional district.
Regarding previous support from AIPAC, Blake said, “Donations would have been minimal in the past.”
Social media screenshot
However, Blake’s social media comments contradict previous documentation about the nature of his trip to Israel and relationship with AIPAC. Although Blake asserted that he visited Israel with an AIPAC-linked group as a reverend, reports indicate that he attended AIPAC events through 2019 and only became ordained as a reverend following his 2020 Democratic primary defeat to Torres.
“The Bronx Democrat then gave up his Assembly seat to fall to Ritchie Torres in a 2020 congressional race. Since then, he’s run his public affairs firm, backed Maya Wiley’s 2021 run for mayor, and got ordained as a reverend,” Politico reported in 2024 in an article on Blake considering a bid at the time for New York City mayor.
Contrary to Blake’s assertions that he only participated with AIPAC as a reverend, the politician participated in multiple AIPAC events, including its annual policy conference in 2017 while serving as vice chairman of the Democratic National Committee (DNC). Skeptics have suggested that Blake invoked religion to minimize progressive blowback over his connections to AIPAC.
Last year, the New York Post first reported that Blake deleted several past social media posts touting his attendance at AIPAC events.
Since announcing his campaign to unseat Torres, Blake has lurched farther left on the Israeli-Palestinian conflict in an apparent attempt to court progressive voters. Blake has issued blistering statements condemning Israel of committing a so-called “genocide” in Gaza and vowed to vote against any military aid to the Jewish state.
“I am ready to fight for you and lower your cost of living while Ritchie fights for a Genocide. I will focus on Affordable Housing and Books as Ritchie will only focus on AIPAC and Bibi,” Blake posted on X in a statement last year announcing his candidacy, referencing Israel Prime Minister Benjamin Netanyahu.
In May 2025, however, during his failed campaign for mayor, Blake walked back his accusations of “genocide” against Israel, claiming that he regretted using the term to characterize the war in Gaza.
“It was wrong language to use,” Blake said, referencing his October 2023 post which accused Israel of committing genocide in Gaza. He apparently again reversed his stance when launching his congressional bid in New York’s 15th district.
Despite his efforts, Blake’s previous trips to Israel and history of praising the Jewish state have elicited skepticism among left-wing voters in New York City. Progressive critics have pointed to his 2017 speech at the annual AIPAC conference in which he lavished praise on Israel. In 2020, while speaking with Jewish Insider, he compared his experience as an African American to the struggles of Jewish people in Israel.
As the relationship between the Democratic Party and Israel continues to deteriorate following the breakout of the Israel-Hamas war, liberal politicians have continued to recalibrate their approach to Middle Eastern geopolitics. Many ambitious Democratic candidates have staked out positions on Israel more aligned with the far-left, progressive flank of the party, accusing the Jewish state of “genocide” and “ethnic cleansing” while vowing to oppose any arms sales to Jerusalem.
Despite his aggressive overtures to progressives, Blake’s campaign to unseat Torres still remains a longshot. The 15th district encompasses Riverdale, a heavily Jewish and affluent community and hub of pro-Israel activism. Polling suggests that Torres maintains heavy levels of support in his district, placing him among the most popular politicians in the state of New York.
Blake’s campaign did not respond to a request for comment for this story.
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National support group for interfaith Jewish families guts staff amid funding crisis
(JTA) — A national nonprofit that supports interfaith Jewish families has slashed its workforce after facing an unanticipated budget shortfall.
18Doors announced on March 31 that it had “significantly” reduced its staff due to budget constraints. In fact, about two-thirds of the staff were laid off the week before the announcement, board member Laurie Beijen told the Jewish Telegraphic Agency.
The nonprofit had 15 staff members last August, according to an archived version of its website. This week, it lists four employees, nearly all in the C-suite.
CEO Mike Wise has stepped down, and 18Doors is now being led by Ellen Frank, the chief operating officer, and Adam Pollack, the chief program officer, the organization said.
Among those no longer at 18Doors are employees responsible for fundraising, creating digital content about interfaith inclusion and running a referral service to connect interfaith families and clergy. That service, which the organization says reached 2,000 families a year, remains operational, Beijen said, but “to a lesser degree.”
She said the budget crunch was complex and had come as a surprise. She cited in particular the squeeze felt by nonprofits like 18Doors in recent years as foundations and donors shifted their giving priorities toward Israel and fighting antisemitism.
“We were kind of caught off guard by the severity of our funding issues,” Beijen said. “It’s a myriad of causes that are sort of short, medium and long term, and we ended up just getting caught in this storm.”
Jodi Bromberg stepped down as CEO in 2024 after helming the organization for a decade, including during its 2020 rebrand from InterfaithFamily. The organization hired a search firm to find her replacement and a consulting firm to help draw up a strategic plan, which Beijen said it had been “on the cusp” of announcing before instead sharply contracting.
A delayed annual gift also scrambled budget planning, Beijen said, with a gap of just a few months sending the organization into a financial crisis. 18Doors declined to identify the donor or the size of the gift.
The nonprofit has raised $2 to 3 million a year in recent years and spent all of that or more, according to its filings with the IRS. Its significant donors have included the Marcus Foundation and Combined Jewish Philanthropies, the Jewish federation in Boston, where 18Doors is based. The Marcus Foundation and CJP did not respond to requests for comment.
In a statement emailed to the 18Doors community and posted on social media last week, the nonprofit wrote, “The Board has since secured necessary funding to stabilize the organization in the short term.”
Jewish philanthropic giving has changed since the Hamas attack on Israel on Oct. 7, 2023, with many donors choosing to focus on pro-Israel giving and causes that address antisemitism.
In December, the Shabbat dinner nonprofit OneTable laid off a quarter of its staff, citing donors’ funding priorities. The group is adapting its programming to include more Israel content.
At the recent Jewish Funders Network international conference, speakers, funders and philanthropy executives put a heavy emphasis on giving toward Israel and antisemitism-related issues, according to video and recaps of the conference.
Activists and educators in other areas say that while Israel and antisemitism are important issues, other causes are being left behind.
Founded in 2001, 18Doors says its mission is to encourage mixed-heritage families to engage in Jewish life, while encouraging Jewish communities and clergy to become more welcoming and inclusive.
18Doors’ vision of inclusion for interfaith families has grown closer to reality in the decades since its launch. In 2001, a Pew survey found that half of Jews who married in the previous 10 years had married non-Jews. Two decades later, in 2021, it found that the rate for marriages in the last decade had risen to 61%. Most children of the couples were being raised Jewish, the survey found, with participation in synagogue life and Jewish institutions common.
Two major seminaries recently began admitting students who are in relationships with people who are not Jewish, saying that they wanted to ordain rabbis who match the communities they serve. And in December, while continuing to prohibit intermarriages performed by its rabbis, leaders of the Conservative Movement formally apologized for decades of discouraging intermarriage between Jews and non-Jews and vowed to create new opportunities for inclusion in Conservative synagogues.
But advocates for interfaith families say much more needs to be done.
“The idea that being warm and welcoming is sufficient is false. There’s much more to learn and to do,” said Keren McGinity, an interfaith educator and scholar. “18Doors is important because they are part of the work that gets done, including training clergy.”
McGinity has her own experience with layoffs in the interfaith inclusion space. She was the interfaith specialist at the United Synagogue of Conservative Judaism before her position was eliminated last year.
She said she is optimistic that 18Doors’ financial crunch will be temporary — but she said she believed the Jewish philanthropic landscape needs to change nonetheless.
“What concerns me is that there should be more funding channeled towards engaging interfaith couples and families,” McGinity said.
Though no other institution has quite the national reach that 18Doors has, other organizations addressing some aspects of interfaith family life include the children’s Jewish literacy program PJ Library; Embark at Mem Global, a program for interfaith and mixed-heritage couples in their 20s and 30s; and Honeymoon Israel, which provides trips to Israel for “young couples of all backgrounds.”
Beijen said 18Doors is aiming to preserve its flagship 18-month clergy program, the Rukin Rabbinic Fellowship, which provides training for spiritual leaders who work with interfaith families.
Bromberg, the group’s former CEO, says 18Doors serves families like hers: Her wife is Catholic and they have children together. Now a consultant helping other nonprofits, she said the cuts at 18Doors signify both a crushing loss and a pressing question.
“These are long time, long-tenured staff. The Jewish community as a whole will lose the institutional knowledge and the relationships that it’s had through 18Doors, through the laying off of those staff,” she said.
Bromberg added, “The question it leaves in the minds of families like mine is: Whose priority are mixed-heritage and interfaith families in Jewish life?”
The post National support group for interfaith Jewish families guts staff amid funding crisis appeared first on The Forward.
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Jewish groups condemn Trump’s threat that a ‘whole civilization will die’ in Iran
(JTA) — Jewish groups were among those criticizing President Donald Trump and accusing him of using genocidal rhetoric on Tuesday after Trump posted online that “a whole civilization will die tonight” if Iran does not reopen the Strait of Hormuz.
“A whole civilization will die tonight, never to be brought back again,” wrote Trump in a post on Truth Social. “I don’t want that to happen, but it probably will. However, now that we have Complete and Total Regime Change, where different, smarter, and less radicalized minds prevail, maybe something revolutionarily wonderful can happen, WHO KNOWS?”
The president’s comments came hours before his 8 p.m. deadline for Iran on Tuesday to reach a deal to reopen the Strait of Hormuz, and were met by swift condemnation by a group of Senate Democrats, including Minority Leader Chuck Schumer.
“We speak today with one voice and one purpose: to condemn President Trump’s threat to extinguish an entire civilization,” Schumer wrote in a joint statement. “This is not strength. Intentionally destroying the power, water or basic infrastructure upon which tens of millions of civilians depend to punish the very civilians who suffer at the hands of the Iranian regime would constitute a war crime, a betrayal of the values this nation was founded on and a moral failure.”
Amy Spitalnick, the CEO of the Jewish Council for Public Affairs, condemned the president’s remarks, saying in a statement that there were “simply no words to describe the danger of a U.S. president openly threatening to erase an entire civilization.” She alluded to Jews’ history of facing genocidal leaders in her comments.
“Make no mistake: the president’s threats are deeply reprehensible to us as Jews and as Americans, and must be condemned by all leaders – regardless of their stance on the war with Iran,” Spitalnick said. “We know what it means when leaders call for communities and populations to be wiped out.”
Spitalnick was not the only Jewish leader to weigh in. Jeremy Ben-Ami, the president of the liberal pro-Israel lobby J Street, said in a statement that the group was “appalled by President Trump’s heinous remarks.”
“This language – a threat to carry out war crimes – is a searing violation of Jewish and American values, certainly will not lead to the de-escalation we desperately need and is a terrifying example of the senseless violence that has characterized Trump’s leadership,” Ben-Ami said, calling on Congress and the Cabinet to “do everything in their power to restrain and remove him.”
Other progressive Jewish groups and leaders accused Trump of promoting genocide, including Bend the Arc: Jewish Action, which wrote in a post on Instagram, “This is not strength. This is not safety. This is a call for genocide.”
Timothy Snyder, a historian of the Holocaust, also leveled the accusation against the president in a Substack post published on Tuesday titled “The president speaks genocide.”
“To bomb a bridge or a dam or a power plant or a desalinization facility, very likely a war crime in any event, could very well have a different legal significance, a genocidal one, if it takes place after the expression of genocidal intent by the commander and head of state,” Snyder wrote.
For some Jews, the president’s looming deadline for Iran carried added significance as it came during the final days of Passover — and as Iran continued to barrage Israel with missiles.
“Tonight, I pray that the Pharaohs who insist on our demise recognize the harm that they may bring on themselves,” Rabbi Arie Hasit, associate dean of the Schechter Rabbinical Seminary in Israel, wrote on Facebook. “That they recognize that Iran can put aside its insistence that Israel must be destroyed and that they can make the necessary steps to end this war.”
“And I pray that if they are overcome by Pharaoh, that no leader try to play the part of God,” Hasit continued. “That in the name of my future, we do not wipe out any civilization. That we understand that even the worst of enemies does not justify the use of the fiercest of our power.”
The post Jewish groups condemn Trump’s threat that a ‘whole civilization will die’ in Iran appeared first on The Forward.