“When I do feel that I’m right, I’m not much bothered by criticism,” she added. “Who has ever stood up against injustice without being criticized? If that’s all I have to endure, then it’s very little.”
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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Sally Rooney to Publish Hebrew Translation of Latest Book With Pro-BDS Israeli Publisher
Author Sally Rooney in an interview with “PBS NewsHour.” Photo: Screenshot.
Award-winning Irish author Sally Rooney will publish a Hebrew translation of her latest novel, Intermezzo, through an independent Israeli publishing house that supports the boycott, divestment, and sanctions (BDS) movement against Israel, it was announced on Tuesday.
According to its website, November Books aims to “promote the full realization of human rights … and in particular for Palestinians living under all forms of Israeli oppression including the military occupation.” The Israeli publishing house said it is also “committed to the idea, in line with Palestinian and democratic voices in Israel, that Israel should not be a Jewish state but rather a state of all its citizens and recognize the right of return as it was accepted by the UN. We strongly oppose any form of inequality and apartheid.”
November Books will publish the Hebrew translation of Intermezzo in collaboration with +972 Magazine and Local Call, two independent Israeli news outlets. Translated by Debbie Eylon and edited by Asaf Schurr, it will be published in June “in a way that honors the principles of the boycott and stands in solidarity with the Palestinian demand for freedom, equality, and justice,” +972 Magazine executive director Haggai Matar wrote on Tuesday in an op-ed announcing the news. The novel, published in 2024, focuses on two brothers following the death of their father, and it explores themes of grief, love, and family.
In 2021, Rooney announced she would only allow her third book, Beautiful World, Where Are You, to be translated to Hebrew through a publishing house that complies with the BDS movement’s “institutional boycott guidelines” against Israel. The 35-year-old author said she does not want to partner with an Israeli company “that does not publicly distance itself from apartheid and support the UN-stipulated rights of the Palestinian people.”
At the time, Rooney had already published Hebrew translations of two of her novels — 2017’s Conversations With Friends and 2018’s Normal People – with the Israeli publishing house Modan, but refused to let them translate Beautiful World, Where Are You.
BDS seeks to isolate Israel from the international community as a step toward its eventual elimination. Leaders of the movement have repeatedly stated their goal is to destroy the world’s only Jewish state.
Rooney spoke this week to The Guardian and attempted to explain her position.
“For me, the act of translation is in itself a beautiful ideal,” she said. “Though my refusal to work with complicit Israeli publishing houses made the contractual side of things more complex, I was, of course, never boycotting the Hebrew language or any language.”
Last year, Rooney said she would give proceeds from her books and BBC adaptations of them to support Palestine Action, an anti-Israel group designated as a terrorist organization in the United Kingdom.
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For Israel, the Accusation Itself Becomes Proof
People attend the annual al-Quds Day (Jerusalem Day) rally in London, Britain, March 23, 2025. Photo: REUTERS/Jaimi Joy
A dangerous shift happens when people stop feeling responsible for verifying what they believe. The accusation itself becomes enough. Once institutions repeat something with enough confidence, many decent people hand over their judgment completely. They assume somebody else has already checked the facts.
That is where real danger begins.
A case is being built against Israel in international courts, and much of the public discussion around it already feels emotionally settled long before most people have examined a single document, testimony, or legal standard for themselves.
The International Court of Justice has no meaningful conflict-of-interest mechanism comparable to what people would expect in many domestic legal systems. UN reports and secondary claims enter public discourse carrying the weight of institutional authority, even when the underlying sources were never cross-examined or independently verified in a courtroom setting.
At a certain point, the accusation itself becomes proof.
That pattern extends far beyond a courtroom. Perception gets taken over before a person realizes his or her thinking has been outsourced. Repetition creates familiarity. Familiarity creates emotional certainty. Eventually people stop asking where the information came from in the first place.
Jewish history carries enough experience with this pattern to recognize it early. A claim repeated often enough starts feeling like an established truth even before evidence exists to support it.
Once institutions absorb the accusation, the public no longer experiences skepticism as responsibility. Skepticism starts feeling like disobedience.
Artificial intelligence is about to accelerate this problem even further. AI systems absorb dominant narratives faster than human beings can examine them critically. Once a version of events becomes widely indexed, cited, repeated, and emotionally reinforced, it enters the system as background truth. The next generation encounters conclusions first and context later.
That matters because most people do not independently investigate history, legal claims, or war. They inherit understanding socially. Search engines shape it. Institutions shape it. Algorithms shape it. Repetition shapes it.
The responsibility for your own safety begins before the threat fully arrives. Physical self-defense taught me that years ago. Cognitive self-defense follows the same principle. A society that loses the ability to question emotionally satisfying accusations becomes vulnerable to manipulation at a scale far larger than any courtroom.
People once understood that serious accusations required serious proof. Today, institutional confidence often replaces evidence in the public mind. That shift should concern anyone who still believes good intentions alone are enough to protect people from participating in injustice.
Tsahi Shemesh is an Israeli-American IDF veteran and the founder of Krav Maga Experts in NYC. A father and educator, he writes about Jewish identity, resilience, moral courage, and the ethics of strength in a time of rising antisemitism.
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Fatah Turned 388 Terrorists Into Its Leaders at Its 8th General Conference
A meeting of the Fatah Revolutionary Council at the Bedouin village of Khan al-Ahmar in the West Bank, July 12, 2018. Photo: Reuters / Mohamad Torokman.
The Eighth Fatah Conference continued to glorify past Palestinian terrorist murderers while building the next generation of terrorist leadership.
PA and Fatah leader Mahmoud Abbas decided that all prisoners who were incarcerated for more than 20 years — meaning those who were guilty of murder or attempted murder — automatically would become part of the Palestinian leadership and thus were able to participate and vote at the conference, which took place this past weekend.
The consequence of this is that a total of 388 Palestinians, who as prisoners were presented as role models, just transitioned into becoming PA leaders.
A senior Fatah youth leader described the importance: “We have a great opportunity as Fatah youth … to learn from them.”
Palestinian Media Watch (PMW) has shown repeatedly exactly how the PA and Fatah, as policy, portray murderers of Jews as role models for all Palestinians, and especially youth:
Official PA TV newsreader: “The prisoners [i.e., terrorists] will also have prominent representation in the [Eighth Fatah] Conference, there will be participation of more than 388 prisoners who have served more than 20 years in the occupation’s [i.e., Israeli] prisons…”
Fatah Shabiba Youth Movement Secretariat member Tasami Ramadan: “The participation of the [released] prisoners this time in this conference… is a very qualitative addition... seeing this qualitative and special addition that our released prisoners will contribute, as they are not just released prisoners and we cannot summarize them only as such.
They are also [figures] of national stature and national pillars who have outlined the characteristics of Fatah’s path, and they are also spiritual and organizational pillars. We have a great opportunity as Fatah youth … to learn from them and to be their partners in building Fatah’s political decision.” [emphasis added]
[Official PA TV News, May 8, 2026]
A Fatah spokesman further legitimized the participation of released terrorists in Fatah’s leadership conference as they “precede everything” and are held “in highest regard:”
Fatah Spokesman and Eighth Fatah Conference preparatory committee member Iyad Abu Zneit: “The composition of the [Eighth Fatah] Conference is diverse and rich … Of course, the released prisoners [are also represented], as they precede everything.
I will emphasize that the leadership insisted on there being broad representation for the [released] prisoners at this conference… The group of prisoners that these ones represent from among those in the Fatah Movement also constitutes a significant number [of members], a large number, who have their own role, and we hold them in the highest regard. They have the right to be partners in Fatah, in the [Fatah] Revolutionary Council, in the leadership of the [Fatah] Central Committee, and in any place they can reach.” [emphasis added]
[Official PA TV, Topic of the Day, May 6, 2026]
PMW exposed last week that among the Fatah members at the Eighth General Conference and those running for Fatah leadership positions are released prisoners responsible for the murder of 75 people while some of the most venerated figures at the conference included arch-terrorist murderers Abu Iyad, who planned the Munich Olympics massacre, and Abu Jihad, who was responsible for the murder of 125 people.
The author is the Founder and Director of Palestinian Media Watch, where a version of this article first appeared.