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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Turning Point USA Disaffiliates Woman Who Verbally Attacked Jewish Students: Reports
Kaylee Mahoney, a University of Miami student and conservative influencer who verbally attacked Jewish students on campus on Jan. 27, 2026. Photo: Screenshot.
The Turning Point USA chapter of Miami, Florida, has reportedly fired a right-wing influencer and University of Miami student who upbraided Jewish peers in a tirade in which she denounced them as “disgusting” while accusing rabbis of eating infants.
“Christianity, which says love everyone, meanwhile your Bible says eating someone who is a non-Jew is like eating with an animal. That’s what the Talmud says,” the social media influencer, Kaylee Mahony, yelled at members of Students Supporting Israel (SSI) who had a table at a campus fair held at the University of Miami. “That’s what these people follow.”
She continued, “They think that if you are not a Jew you are an animal. That’s the Talmud. That’s the Talmud.”
The Talmud, a key source of Jewish law, tradition, and theology, is often misrepresented by antisemitic agitators in an effort to malign the Jewish people and their religion.
Mahony can also be heard in video of the incident, which took place on Tuesday, responding to one of the SSI members, saying, “Because you’re disgusting. It’s disgusting.”
Students told The Miami Hurricane newspaper that she further charged that “rabbis eat babies” during the altercation.
Mahony, who has more than 125,000 followers on TikTok, was the head of public relations for the university’s College Republicans club and the head of social media for Turning Point USA’s Miami chapter, according to her LinkedIn.
However, The Miami Hurricane reported that College Republicans terminated Mahony’s membership in the club. And now it appears that Turning Point (TPUSA) has taken a similar step.
According to StopAntisemitism, a nonprofit which tracks antisemitic incidents across the world, Mahony is “no longer affiliated” with the organization and is now being investigated by the university to determine whether her comments violated its code of conduct.
Laura Loomer, a conservative activist and self-described investigative journalist also reported that Mahony was “fired” by TPUSA.
After Tuesday’s incident, Mahony took to social media, where she posted, “Of course the most evil (((country))) in the world is filled with (((people))) who hate Jesus [sic].”
The “((()))” is used by neo-Nazis as a substitute for calling out Jews by name, which, given the context in which they discuss the Jewish people, could draw the intervention of a content moderator.
The confrontation highlights a growing divide within TPUSA over Israel and antisemitism in the aftermath of the assassination of conservative activist Charlie Kirk, who started the political advocacy organization.
Kirk was avidly pro-Israel and counseled conservative youth to avoid neo-Nazis and antisemitism, but a core of TPUSA’s demographic has embraced figures such as Nick Fuentes and Candace Owens, both of whom have reprised medieval conspiracy theories about Jewish influence, perfidy, and libertinism.
Far-right activists have attempted to distort Kirk’s legacy since his death, with figures such as Tucker Carlson implying that he was murdered by “guys sitting around eating hummus” in Jerusalem and Owens suggesting Israel was behind his death. Meanwhile, Owens has suggested that Kirk’s widow, Erika, was a co-conspirator in her husband’s killing.
There has been no evidence to support such claims. Tyler Robinson, 22, has been charged for murdering Kirk and potentially faces the death penalty. He was romantically involved with his transgender roommate, and prosecutors have reportedly argued that Kirk’s anti-trans rhetoric was a key factor that allegedly led him to shoot the Turning Point USA founder.
Experts have argued that far-right efforts to distort Kirk’s stance on Israel and antisemitism are part of an effort to undermine not only the US-Israel alliance but Washington’s leadership in the world more broadly.
“It’s antisemitism for the purpose of undermining Americans’ confidence in ourselves and in our post-World War II role in the world,” Hudson Institute scholar Rebeccah Heinrichs said during a conference on antisemitism held in Washington, DC in December. “That is very dangerous because we can’t come to consensus on anything else we need from a grand strategy perspective if Americans scapegoat our problems to the Jews and if they believe that Israel is no longer an ally but it never was, and in fact that we were on the wrong side of World War II, which is now the narrative being pushed.”
Meanwhile, antisemitism is surging across the US.
Earlier this month, a 19-year-old suspect, Stephen Pittman, was arrested for allegedly igniting a catastrophic fire which decimated the Beth Israel Congregation synagogue in Jackson, Mississippi. According to court filings, he told US federal investigators that he targeted the building over its “Jewish ties.” Prior to that, the Anti-Defamation League (ADL) published statistics showing an atmosphere of hate not experienced in the nearly 50 years since the organization began tracking such data in 1979.
The FBI has disclosed similar numbers, showing that even as hate crimes across the US decrease overall, those perpetrated against Jews continue to rise to record numbers. Jewish American groups have noted that this surge in antisemitic hate crimes, which included 178 assaults, is being experienced by a demographic group which constitutes just 2 percent of the US population.
Amid these convulsions in the US, as well as across the Western world, Jewish communities around the world continued to remember Kirk as a friend of both Israel and the Jewish people.
Last week, the State of Israel posthumously honored Kirk for his efforts to combat antisemitism at the 2026 International Conference on Combating Antisemitism in Jerusalem.
Follow Dion J. Pierre @DionJPierre.
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When Catherine O’Hara delivered the perfect Purim spiel
Catherine O’Hara, the SCTV star who rose to international fame in Home Alone and had a late career renaissance on Schitt’s Creek and on Apple TV+’s The Studio, has died at 71. The cause of death was not clear at press time.
O’Hara was an actor known for her versatility, convincing millions she could forget her son as she left for vacation (twice) and going on to play a series of eccentrics, like Moira Rose, the self-involved, delusional ex-soap opera star and mother of an interfaith on Schitt’s Creek, opposite her regular collaborator of decades, Eugene Levy.
While O’Hara may be best remembered for that show, for which she won a Golden Globe and an Emmy, or in the improvised mockumentaries of Christopher Guest, it was in a rare scripted film by Guest where she gave perhaps the most indelible Purimspiel in cinema history.
In 2006’s For Your Consideration, O’Hara plays veteran actress Marilyn Hack, cast in an awards-baity picture called Home for Purim. We get a glimpse of the film, a weepy melodrama set in the American South and starring Hack as a terminally ill matriarch.
Together the family joins with groggers to sing a tune that speaks of Achashverosh telling Esther “don’t farbrent” and rhymes it with “shep naches later in my tent.”
Of course the comedy here is that this film could have wide commercial appeal, and the premise that one would travel great distances to come home to observe Purim with the family as if it were Christmas (it’s later changed to Home for Thanksgiving).
After the family finishes singing the song, Hack in character, sounding like a Tennessee Williams matron, coughs ominously on cue into a napkin to signal her time is near.
“My time is short and I will not leave the Purim table,” Hack says as the hacking mother.
On request from her daughter — played by O’Hara’s frequent co-star Parker Posey — she then explains the significance of Purim to her brood.
“I’m an Esther, like the queen,” she says, wearing a glittering diadem. “She was a woman who came from the worst of times to the best. To a palace where she had everything she wanted. Comfort, riches, power. And she risked it all, including her life to serve a higher purpose, commit a selfless act to save a nation.”
O’Hara plays this to the just-believable-hilt, scored by an Itzhak Perlman-esque violin strain. When she asserts that “my selfless act was to protect my family from all the Hamans,” her kin spin their groggers and she loses it as only she could.
“I don’t have much time! Put your toys down!”
She then flips the story, realizing the irony that the Haman she was trying to protect her daughter from, turned out to be her. In what would have been the Oscar clip, the children dispute this: “You’re no Haman, Mama. You’re Queen Esther.”
Played for laughs, the scene — and indeed the premise of the film-within-a-film — was in some ways prescient, as Evangelicals increasingly look to Esther’s example.
A proof of O’Hara’s range is that, while making her mark in a Christmas film franchise, she could contribute perhaps the highest profile instance of Purim to the canon. That it wasn’t believable was the point, but the fact that she could so effortlessly embody an actor acting badly makes you think she could have sold the real thing.
The post When Catherine O’Hara delivered the perfect Purim spiel appeared first on The Forward.
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Iranian Jews caught between frustration and hope as US debates intervention
Over the past several weeks, Iranian American Jews have watched a historic uprising unfold in Iran. For many in the diaspora, the protests feel like a potential watershed moment for revolution in Iran. But alongside that hope is concern that the American conversation around Iran has been subsumed in domestic debates about American power abroad.
For Iranian Jews, this moment is sharpened by history. Most fled Iran during and after the 1979 Islamic Revolution, when social and political instability became widespread, Sharia law was imposed, and life for religious minorities fundamentally changed. The Jewish population, once estimated at around 100,000, has since dwindled to between 8,000 and 10,000. As Iranian Jewish human rights activist Marjan Keypour told the Forward, “the Jews in Iran were given a one-way ticket right out of the country.”
These protests have unlocked long dormant possibility that Jews might one day return to Iran — if not to live, then at least to visit on their own terms.

“Every Persian kid is asking their parents, ‘Where would you go first? If we go back to Iran, where will you take me?’” said Moji Pourmoradi, former assistant director of the High School at Temple Israel of Great Neck, a community that is home to one of the largest Persian Jewish populations in the country. “People haven’t asked those questions since they left. They were not allowed that hope.”
America First?
That newfound optimism makes the stakes of the uprising profound for Iranian Jews. “When I’m with my family, we talk about Iran every day,” said Tyler Moshfegh, a 21-year-old Iranian Jew from Los Angeles who still has relatives in the country. Recently, he said, those conversations have been marked by frustration over how many other anti-regime protest movements in Iran since 1979 have been crushed.
“Every time, the U.S. government says they’re going to support the people of Iran,” Moshfegh said, “and then it just gets thrown under the rug after a week.”
Iranian Jews had initially been buoyed by comments from President Donald Trump, who said in a Jan. 14 Truth Social post addressed to Iranian protesters, “KEEP PROTESTING – TAKE OVER YOUR INSTITUTIONS!!!… HELP IS ON ITS WAY.” The U.S. moved major military assets to the Middle East this week, and threatened the use of force unless Iran agreed to a nuclear deal.
But in the time between the message and the military movement, thousands of protesters were reportedly killed by Iranian regime forces, giving some the impression that Trump’s shifting rhetoric had left the protesters defenseless. For them, allowing the regime to evade accountability for the mass killing of demonstrators in exchange for a nuclear deal does not go far enough.
“There are many people who are like, ‘Trump, you better not back down,’” said Rabbi Tarlan Rabizadeh, a vice president at American Jewish University and the daughter of Iranian immigrants. “We believed in you. If you do this, we’re never going to believe in you again. And you’re going to have blood on your hands.”
At the same time, some Iranian American Jews described feeling pressure to defend their concerns as calls grow on the American right to avoid foreign intervention altogether. Former Rep. Marjorie Taylor Greene wrote on X that “President Trump threatening war and sending in troops to Iran is everything we voted against in ’24.”
Anna Hakakian, a community leader and president of the Babylonian Jewish Center Sisterhood in Great Neck, said, “The ‘staying out’ rhetoric feels like abandonment, especially when it translates into silence on human rights or appeasement of the regime.”
Rabizadeh said she struggles to understand how critics ignore the Iranian regime’s broader threat to the U.S. because it is the world’s foremost state sponsor of terrorism, funding groups like Hamas, Hezbollah and the Houthis.
“Forget about Israel,” she said. “What about the Houthis and all of the American ships they keep bombing?”

A deafening silence
Yet even more resistance to the idea of U.S. military action in Iran comes from Democrats — 79% of whom oppose intervention even if protesters are killed while demonstrating, compared to 53% of Republicans.
For Hakakian, the paucity of activism supporting the protesters revealed a double standard.
“Where are all the celebrities who speak loudly about human rights?” Hakakian said. “Where are the feminists? Where are the campus activists? It’s not west versus east, it’s not colonizer versus oppressed, so the suffering is ignored.”
That frustration has been compounded by antisemitic conspiracy theories circulating in some progressive spaces – including one shared by a Columbia University professor – claiming the protests in Iran were instigated by the Mossad to distract from the Israeli-Palestinian conflict.
“In Great Neck, where many families have direct memories of persecution and exile, this framing seems dehumanizing, and it has an antisemitic undertone,” Hakakian said, adding, “It’s very much in line with what the regime narrates and what they want people to believe.”
On social media, some on the left have criticized the Iranian diaspora’s support for opposition figure Reza Pahlavi, who has been widely attacked for being pro-Israel. Pourmoradi said that Iranian Jews are frustrated by the refusal of those on the left who refuse to back U.S. intervention because they believe it is connected to promoting Israeli interests.
“Their ignorance isn’t just ignorance anymore. It’s detrimental. How many of those people that can’t back it have spoken to anybody who lived through it?” she said. “I think that most of my community feels the same way.”
Keypour said involving Israel in the conversation was a cheap way to dismiss the thousands of lives that had already been sacrificed in the Iranian people’s struggle for freedom.
“If we are mixing the conversation about Iran with Israel, Zionism, and Mossad,” said Keypour, “we discredit the agency of the Iranian people that they have exhibited so bravely.”
The post Iranian Jews caught between frustration and hope as US debates intervention appeared first on The Forward.
