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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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He sold a house to Justin Bieber. Now this LA investor has given Chabad $100M to build one of the world’s largest Jewish centers.
(JTA) — A Los Angeles real estate investor known for selling homes to celebrities has donated a $100 million office tower to Chabad, the global Orthodox Jewish outreach movement, to create what is slated to become one the world’s largest Jewish centers.
Alon Abady and his wife, Monique, transferred the 16-story, 300,000-square-foot complex at 9911 W. Pico Blvd. to Chabad of California, which plans to transform it into the Chabad Campus for Jewish Life.
The property sits in the Pico-Robertson neighborhood, the heart of Jewish Los Angeles, down the street from the Museum of Tolerance and near the Simon Wiesenthal Center, Fox Studios and, since 2023, the Ziegler School of Rabbinic Studies, a Conservative movement seminary.
Chabad officials say the building was appraised last fall at $103 million, making it one of the largest single gifts ever to a Jewish organization. The new campus is expected to serve as a regional hub for Jewish religious life, social services and education, as well as a global center for the Lubavitch movement’s worldwide network of emissaries.
The campus will include a synagogue, life-cycle venues, youth and senior programs, mental-health and social services, museums and support for Jewish students on college campuses, along with facilities for large communal and international gatherings.
“It will be an epicenter of Jewish life,” said Rabbi Chaim Nochum Cunin, one of the leaders of West Coast Chabad. “It will transform the landscape of Jewish life in Los Angeles and throughout the world.”
Abady, who works as a managing partner of Waterfall Bridge Capital, paid $35 million for the property in 2023 with plans to redevelop it. The current market value of $103 million reflects an appraisal by Partner Valuation Advisors conducted in September, according to Rabbi Motti Seligson, director of public relations for Chabad’s headquarters in Brooklyn.
Abady is best known for high-profile real estate deals in Los Angeles, including the $96 million purchase of the Sofitel Beverly Hills hotel in 2021. He has also been involved in a series of widely noted residential transactions, including buying and later selling Simon Cowell’s former Beverly Hills home and selling a property to Justin and Hailey Bieber.
The campus will rank among the largest Jewish institutions in the world. It will be smaller than Chabad’s 538,000-square-foot Menorah Center in Dnipro, Ukraine, but larger than most Jewish community centers in North America and comparable in scale to New York’s 92nd Street Y, which also includes residential and non-Jewish cultural facilities.
Abady said his gift reflects a long-standing relationship with Chabad that dates back to his family’s arrival in Los Angeles in the 1970s, when they were assisted by Rabbi Baruch Shlomo Cunin, Chabad’s West Coast director.
“This is a lifelong dream that also allows me to honor my parents and my children,” Abady said in a statement. “When my family immigrated to Los Angeles in the 1970s, Chabad was there for us. That was never forgotten.”
The announcement comes at a moment when many Jewish institutions are under financial strain. In Los Angeles, it follows the recent sale of the American Jewish University’s historic Bel Air campus. The 22-acre hilltop property was transferred in 2024 to Milken Community School, its neighboring Jewish middle and high school, and AJU’s rabbinical school, Ziegler, moved to Pico-Robertson.
While the final purchase price was not publicly disclosed, the sale was widely reported to be in the roughly $60 million range, allowing Milken to expand its campus as AJU consolidated its operations.
The post He sold a house to Justin Bieber. Now this LA investor has given Chabad $100M to build one of the world’s largest Jewish centers. appeared first on The Forward.
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Houston Texans linebacker Azeez Al-Shaair wears ‘stop the genocide’ eye black
(JTA) — In his postgame interview on Monday night, Houston Texans linebacker Azeez Al-Shaair said the things you’d expect to hear, like crediting his teammates for a dominant playoff win and praising his coach.
But on the Pro Bowler’s eye black was a message that you don’t see every day on ESPN: “STOP THE GENOCIDE.”
Al-Shaair, who is Muslim, has long been a vocal pro-Palestinian advocate.
In December 2023, as a member of the Tennessee Titans, Al-Shaair chose to support the Palestine Children’s Relief Fund through the NFL’s “My Cause, My Cleats” program.
“Given the recent events in Israel and Gaza, this nonprofit provides medical aid and essential supplies to children injured and left homeless by the bombings in Gaza,” he said in his entry about the charity.
Al-Shaair supported the same charity in 2024 and 2025 as a member of the Texans, and has worn cleats that read “FREE” on one side, referring to the “Free Palestine” movement, and “Surely to Allah we belong and to him we will all return” on the other. The cleats also featured the text, “AT LEAST 41,788 Palestinians killed, 10,000+ estimated to be under the rubble, 96,974 wounded.”
Al-Shaair has also signaled criticism for Hamas’ Oct. 7, 2023, attack on Israel that triggered the war in Gaza, about which he’s become an outspoken advocate on and off the field.
“I feel like it’s something that’s trying to be silenced,” Al-Shaair told the Houston news site Chron in 2024. “On either side, people losing their life is not right. In no way, shape or form am I validating anything that happened, but to consistently say that because of [Oct. 7] innocent people [in Gaza] should now die, it’s crazy.”
Al-Shaair was one of two active NFL players who signed onto the “Athletes for Ceasefire” letter, which called on President Joe Biden to call for a ceasefire in February 2024.
The Texans named Al-Shaair as their club winner for the 2025 Walter Payton Man of the Year Award, which recognizes “players who excel on the field and show exceptional dedication to uplifting their communities with consistent, positive impact.”
A post on the Texans’ website details Al-Shaair’s charitable work including support for homeless youth and adults, hosting a movie night at NRG Stadium for HYPE Freedom School students, and providing free tickets and food for students from the Muslim Organization of Sports, Socials and Education. His pro-Palestinian advocacy is not mentioned in the post.
While the linebacker has been vocal about his pro-Palestine views, Monday night’s postgame interview with Scott van Pelt — during which he said nothing about Israel or Gaza, but had an eye black message big enough to read during his close-ups — may have been his loudest form of advocacy yet, as it came shortly after a nationally televised playoff game on ESPN. Video of the interview has circulated on social media and drawn praise from pro-Palestinian activists.
“This is how you use your platform. Proud of you brother,” wrote Omar Suleiman, an imam and activist with over 1 million followers.
According to the NFL rulebook, players are “prohibited from wearing, displaying, or otherwise conveying personal messages either in writing or illustration, unless such message has been approved in advance by the League office.” The rule also states that the league “will not grant permission” to players displaying a message “to political activities or causes, other non-football events, causes or campaigns, or charitable causes or campaigns.”
The most notable case of political activism in the NFL in the last decade came when Colin Kaepernick, protesting police brutality, refused to stand for the national anthem. Kaepernick was not issued a fine or suspension by the NFL, though no teams signed him as a 29-year-old free agent, leading to debate over whether he was blackballed by the league for his stance.
Players have previously been fined for wearing eye black with personal messages, though they had not gotten league approval before their games. Al-Shaair has not been issued a fine.
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What the ‘synagogue of Satan’ slur tells us about Christian antisemitism
The man charged with arson in the burning of Beth Israel Congregation in Jackson, Miss., called the institution a “synagogue of Satan” in an interview with authorities, according to an FBI affidavit.
The phrase, originating in the New Testament book of Revelation, has been used in recent years to attack Jews, making its way into graffiti on Jewish institutions, antisemitic conspiracy theories and in far-right commentator Candace Owens’ criticism of Jewish figures.
But its meaning is not necessarily consistent: “Synagogue of Satan” has been used to refer to a supposed Jewish conspiracy to control the U.S. government, as a broad indictment of Jewish people as Satanic and as a narrow critique against Jewish people perceived as behaving badly. It has been used by Christian nationalists and by Nation of Islam leaders.
It remains unclear how the term made its way into the vocabulary of Stephen Spencer Pittman, who was arrested the day of the attack. Pittman, 19, followed dozens of Instagram accounts that share motivational Bible quotes and created a website promoting “scripture-backed fitness.” But his public social media activity apparently only turned antisemitic on Jan. 10, when he shared an antisemitic cartoon and confessed to setting fire to Beth Israel.
Origin of a slur
The book of Revelations, the last book of the New Testament, uses the phrase twice in a message of comfort to Jesus’ followers facing persecution, castigating “the synagogue of Satan who say that they are Jews and are not.” The implication is that the early Christians’ persecutors are perverting the meaning of Judaism to further their ends.
Christian scholars note that the author of Revelations was likely Jewish. Nevertheless, the phrase has come to serve as a catch-all to justify antisemitism by claiming that Jews are inherently Satanic, or out of favor with God’s plans for the world.
Its popularization as an antisemitic term may originate in the Christian Identity movement, a group of white evangelical extremists who believe that the true descendants of Adam are the white race, and the Jews are descendants of Cain — who in their view, is the offspring of Eve and Satan. The Christian Identity movement, which dates back to the early 20th century, peaked in the 1980s and 1990s, but it left a lasting impression on far-right theology.
The influential Evangelical leader Rev. Billy Graham — known as “America’s pastor” for his ubiquitous TV presence — infamously used the phrase in a 1973 conversation with then-President Richard Nixon, who at the time was complaining about Jews purportedly controlling the US media. (Graham apologized for his comments nearly 30 years later, after a recording of the conversation became public.)
Graham’s use of the term underscored a key connection between Christian Zionism and antisemitism. He told Nixon in that recorded conversation that while he supported Israel, Jewish people didn’t understand his real feelings about them, which is that there were two types of Jews: conservative ones who supported Graham and his ministry, and the “synagogue of Satan” — liberal-minded ones and especially Jews who worked in media.
Fuel on the fire
In recent years, the term has come to be applied more creatively. Controversial rapper Jay Electronica used it in a song in 2014. Nation of Islam leader Abdul Haleem Muhammad blamed the synagogue of Satan in 2016 for a supposed plot to de-masculinize American black men through marijuana. A group of neo-Nazi agitators that has flyered neighborhoods around the country with propaganda draped a banner over a Los Angeles freeway with the phrase in Oct. 2022.
If the term can be said to have a “power user” today, it would be Owens, the far-right commentator who has promoted a range of antisemitic conspiracy theories, including Frankism and the notion that Israel was behind Charlie Kirk’s assassination.
Owens has accused Jewish conservative commentator Ben Shapiro, Israeli Prime Minister Benjamin Netanyahu, Rabbi Shmuley Boteach, and “radical Zionists” of being members of the synagogue of Satan.
But Owens is merely one of a slew of right-wing agitators who have accelerated use of the term in recent months.
Andrew Torba, the chief executive officer of the far-right social media hotbed Gab, posted an entire essay last fall — titled “Naming the Synagogue of Satan” — saying Christendom was under threat because the US had been captured “with AIPAC donations” and “Hollywood propaganda.”
As recently as Dec. 2025, a far-right podcaster in Colorado called for the execution of Gov. Jared Polis and other Jewish state democrats, referring to them as “Synagogue of Satan Jews.”
Just a few weeks later, Beth Israel Congregation, the oldest synagogue in Mississippi, was slapped with the moniker the day it went up in flames.
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