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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Nearly half of young Americans view US relationship with Israel as a burden, survey finds
(JTA) — Nearly half of young Americans, 46%, believe that the United States’ relationship with Israel is mostly a burden to the United States, according to a new survey from the Institute of Politics at the Harvard Kennedy School.
The Harvard Youth Poll, which polled 2,018 Americans aged 18 to 29, found that just 16% of those surveyed described the U.S. relationship with Israel as mostly a benefit.
Respondents were asked about their view of other U.S. alliances, including Canada, which 53% saw as beneficial, and Ukraine, which 21% saw as beneficial. Israel received the lowest perceived benefit of any country tested.
The survey also found that 55% of young Americans believe the U.S. military action in Iran is not in the best interest of the American people.
It comes as attitudes about Israel among young Americans in recent years have grown sharply negative. Earlier this month, a Pew Research Center survey found that 70% of Americans aged 18 to 49 held a somewhat or very negative opinion of Israel. That view was split among partisan lines, with 84% of Democrats in that demographic holding a negative view of Israel, compared to 57% of Republicans.
The Harvard survey was conducted by Ipsos Public Affairs between March 26 and April 3 and had a margin of error of 2.74 percentage points.
The post Nearly half of young Americans view US relationship with Israel as a burden, survey finds appeared first on The Forward.
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Long Island father and teen son arrested after investigation into swastika drawn in school bathroom
(JTA) — A father and his teenage son were arrested Wednesday after an investigation into swastika graffiti at the teen’s school led police to search their home, where authorities said they found chemicals used to make explosives.
The arrests stemmed from an investigation into swastika graffiti found in a boys’ bathroom at Syosset High School on Long Island. After police determined that a 15-year-old student had drawn the swastika, the Nassau County Police Department sent officers to his home.
There, the teen told the officers about the explosive materials, according to prosecutors. He said his father had purchased the chemicals for him to build rockets.
During the subsequent search of the home, police found “highly unstable” materials that had been combined to make explosives, including nitroglycerin, multiple acids, oxidizers and fuels. They began to evacuate people in adjacent homes, fearing an explosion.
The teen was not identified by police due to his age. Francisco Sanles, 48, who was arrested at the scene, has pleaded not guilty to seven criminal counts, including criminal possession of a weapon and endangering the welfare of a child. His son was charged with five counts, including criminal possession of a weapon, criminal mischief, aggravated harassment and making graffiti.
Swastika graffiti is relatively commonplace in schools, with the Anti-Defamation League reporting over 400 incidents in 2024: Syosset High School itself was hit by a spate of antisemitic graffiti, including swastikas, in 2017. But it is relatively rare that incidents result in arrests.
In an email to the school district Wednesday night, the Syosset School District — which enrolls a large number of Jewish students — said its investigation had identified the student for the police, and he would face “serious consequences pursuant to the District’s Code of Conduct.”
“Antisemitism and hate speech have no place in our communities or in our schools,” the district said. “Syosset has long been proud of being a welcoming, empathetic, and inclusive community and those values remain firm. We protect those values and this community by confronting and holding accountable those who traffic in any form of hate.”
In January, New York City Police arrested and charged two 15-year-old boys suspected of spraying dozens of swastikas on a playground in a heavily Jewish Brooklyn neighborhood with aggravated harassment and criminal mischief as a hate crime.
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Tucker Carlson calls campaign to shame a country club for barring a Jewish toddler ‘repulsive’
(JTA) — Catherine Rampell, the economist and pundit, likes telling the story about how her father once launched a public campaign against a Palm Beach country club when it banned his 4-year-old son from attending a birthday party because he is Jewish.
Now, Tucker Carlson has turned the anecdote into a sinister and “repulsive” tale of a crusade against folks who just want to hang out together.
Carlson substantially misrepresented Rampell’s anecdote, turning it into what Rampell on Wednesday said was “a coded story in defense of antisemitic and racist country clubs.”
Carlson, the far-right firebrand who sits at the center of the Republican Party’s schism over antisemitism, on Tuesday interviewed his brother Buckley on his streaming show about their shared disaffection for President Donald Trump over launching the Iran war. Tucker Carlson was until recently close to Trump, and Buckley Carlson was a speechwriter for the president.
The brothers in the podcast discussed Trump’s purported distaste for WASPs, shorthand for White Anglo Saxon Protestants who are descended from immigrants who arrived in the Americas in the 17th and 18th centuries. Trump’s grandfather was German-born, and his mother was Scottish.
“He’s very fixated on the WASP thing, and does talk about it a lot,” Tucker Carlson said.
“There’s another group in America that’s kind of fixated on the WASPs too,” his brother responded.
“I’ve noticed that,” Tucker said. And his brother continued: “With equal fervor and hostility.”
That led into a discussion of “status anxiety” driving social change, which Tucker Carlson says “everyone lies about.” That’s when Carlson recalled meeting Rampell at Fox News about a decade ago, when he was a host at the network and she was a guest commentator.
Referring to Rampell, who graduated with honors from Princeton University and who was then about 30, as a “girl” and a “liberal neocon person” who was “not smart,” he recalled asking her about her upbringing. She told him she grew up in Palm Beach, the wealthy Florida enclave where Carlson has also spent a lot of time.
“And she’s like, ‘Yeah, we moved there, and my dad sued the Bath and Tennis club for discrimination because they wouldn’t let him in,’” Tucker Carlson recounted.
“Like, that’s repulsive to me,” he continued. “A club should have, you should have the right to hang out with whoever you want to hang out, on whatever basis you want to make that decision. She was, like, bragging about it, and I was like, the hatred behind that, the desire to destroy something is so evident. This girl’s a hater.”
Rampell, who scould only vaguely recall the encounter, set the record straight on Wednesday on the Bulwark podcast. Rampell works for the Bulwark, a centrist political outlet, as well as for the liberal cable news channel MSNOW.
“My father didn’t sue country clubs,” she said. “Tucker is actually right that freedom of association is allowed under the law.”
Instead, Rampell’s father, Richard, a CPA, was moved in 1990 to launch a publicity campaign against clubs in the area that excluded on the basis of race, religion or gender, after his toddler son was told he would not be invited to a preschool classmate’s birthday party.
“We learned this, or my family learned this, because my brother was in preschool at the time, and he was not invited to a birthday party, and was subsequently found out that the reason he was not invited is that the country club that Tucker is referring to, the Bath and Tennis club, did not allow Jews in its doors, even 4-year-old Jews, as it turns out,” Rampell said.
“When your own child becomes a victim, it awakens emotions you never knew you had,” Richard Rampell told the Palm Beach Daily News on May 16, 1993.
Carlson did not say “Jews” when he discussed the topic on his livestream. But Rampell said she detected plenty of codes, including his exchange with his brother about a group “fixated” on WASPs, and the ostensible oxymoron he uses to describe Rampell a “liberal neocon.”
“You’ll understand what that’s a euphemism for,” Rampell said.
“Neoconservative” or “neocon” are sometimes used as anti-Jewish pejoratives, on the left and the right. Rampell’s writing and commentary do not reflect the views of actual neoconservatives, who champion shrinking the welfare state as well as a robustly interventionist foreign policy.
Rampell noted that Carlson is no stranger to euphemisms for Jews, recalling that in his eulogy for the slain conservative leader Charlie Kirk last year, Tucker referred to the killers of Jesus as “a bunch of guys sitting around eating hummus.”
Trump in 1993 sought assistance in turning the Palm Beach estate he had purchased, Mar-a-Lago, into a country club. One lawyer he consulted with advised Trump to emphasize that the new club would be open to all comers – it would not restrict Jews or Blacks or others.
“You’ve got an island with a lot of Jewish residents who have no club to go to,” said the lawyer, Paul Rampell — Catherine’s uncle, and her father’s partner in campaigning against country club bigotry.
Trump agreed and hired the lawyer, who helped him secure permission to launch the club.
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