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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Israel Strikes Hezbollah Targets in Several Areas in Lebanon
Illustrative: Smoke rises after Israeli strikes following Israeli military’s evacuation orders, in Tayr Debba, southern Lebanon, Nov. 6, 2025. Photo: REUTERS/Ali Hankir
The Israeli military said it was striking Hezbollah targets in several areas in Lebanon on Thursday, adding that the strikes were in response to Hezbollah‘s “repeated violations of the ceasefire.”
An Israeli military spokesperson had earlier issued a warning to residents of certain buildings in the Lebanese village of Sohmor.
Israel and Lebanon agreed to a US-brokered ceasefire in 2024, ending more than a year of fighting between Israel and Hezbollah that had culminated in Israeli strikes that severely weakened the Iran-backed terrorist group. Since then, the sides have traded accusations over violations.
Lebanon has faced growing pressure from the US and Israel to disarm Hezbollah, and its leaders fear that Israel could dramatically escalate strikes across the battered country to push Lebanon‘s leaders to confiscate Hezbollah‘s arsenal more quickly.
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Pakistan-Saudi-Turkey Defense Deal in Pipeline, Pakistani Minister Says
Saudi Crown Prince Mohammed bin Salman and Pakistan Prime Minister Shehbaz Sharif meet in Riyadh, Saudi Arabia, Sept. 17, 2025. Photo: Saudi Press Agency/Handout via REUTERS
Pakistan, Saudi Arabia, and Turkey have prepared a draft defense agreement after nearly a year of talks, Pakistan‘s Minister for Defense Production said, a signal they could be seeking a bulwark against a flare-up of regional violence in the last two years.
Raza Hayat Harraj told Reuters on Wednesday the potential deal between the three regional powers was separate from a bilateral Saudi–Pakistani accord announced last year. A final consensus between the three states is needed to complete the deal, he said.
“The Pakistan–Saudi Arabia-Turkey trilateral agreement is something that is already in pipeline,” Harraj said in an interview.
“The draft agreement is already available with us. The draft agreement is already with Saudi Arabia. The draft agreement is already available with Turkey. And all three countries are deliberating. And this agreement has been there for the last 10 months.”
Asked at a press conference in Istanbul on Thursday about media reports on negotiations between the three sides, Turkish Foreign Minister Hakan Fidan said talks had been held but that no agreement had been signed.
Fidan pointed to a need for broader regional cooperation and trust to overcome distrust that creates “cracks and problems” that led to the emergence of external hegemonies, or wars and instability stemming from terrorism, in the region.
“At the end of all of these, we have a proposal like this: all regional nations must come together to create a cooperation platform on the issue of security,” Fidan said. Regional issues could be resolved if relevant countries would “be sure of each other,” he added.
“At the moment, there are meetings, talks, but we have not signed any agreement. Our President [Tayyip Erdogan]’s vision is for an inclusive platform that creates wider, bigger cooperation and stability,” Fidan said, without naming Pakistan or Saudi Arabia directly.
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The Trump-Backed Palestinian Who Wants to Push Gaza’s Rubble Into the Sea
A drone view shows Palestinians walking past the rubble, following Israeli forces’ withdrawal from the area, amid a ceasefire between Israel and Hamas in Gaza, in Gaza City, Oct. 11, 2025. Photo: REUTERS/Dawoud Abu Alkas
Ali Shaath, the Palestinian former government official chosen to administer Gaza under a US-backed deal, has an ambitious plan that includes pushing war debris into the Mediterranean Sea and rebuilding destroyed infrastructure within three years.
The appointment of the civil engineer and former deputy planning minister on Thursday marked the start of the next phase of US President Donald Trump‘s plan to end Israel’s war in Gaza.
Shaath will chair a group of 15 Palestinian technocrats tasked with governing the Palestinian enclave after years of rule by Hamas terrorists.
Under Trump‘s plan, Israel has withdrawn from nearly half of Gaza but its troops remain in control of the other half, a wasteland where nearly all buildings have been destroyed. Trump has floated turning Gaza into the “Riviera of the Middle East.”
Shaath will face the uncertain task of rebuilding the territory’s shattered infrastructure and clearing an estimated 68 million tons of rubble and unexploded ordnance even as Israel and Hamas continue to trade fire.
After past rounds of fighting with Israel, Palestinians in Gaza used war rubble as foundational material for the historic marina in Gaza City and for other projects. In an interview with a Palestinian radio station on Thursday, Shaath suggested a similar approach.
“If I brought bulldozers and pushed the rubble into the sea, and made new islands, new land, I can win new land for Gaza and at the same time clear the rubble,” Shaath said, suggesting the debris could be removed in three years.
He said his immediate priority was the provision of urgent relief, including forging temporary housing for displaced Palestinians. His second priority would be rehabilitating “essential and vital infrastructure,” he said, followed by reconstruction of homes and buildings.
“Gaza will return and be better than it used to be within seven years,” he said.
According to a 2024 UN report, rebuilding Gaza’s shattered homes will take until at least 2040, but could drag on for many decades.
REBUILDING GAZA
Shaath, born in 1958, is originally from Khan Younis in southern Gaza. He previously served as the deputy minister of planning in the Palestinian Authority in the West Bank, where he currently resides.
In that role and others, he oversaw the development of several industrial zones in the West Bank and Gaza. He holds a PhD in Civil Engineering from Queen’s University Belfast.
Shaath’s upbeat assessment of the timeline for rebuilding Gaza is almost certain to face challenges as mediators struggle to agree terms on disarming Hamas, which refuses to give up its weapons, and deploying peacekeepers in the enclave.
It was unclear how Shaath’s committee would proceed with rebuilding and gaining permissions for the import and use of heavy machinery and equipment – generally banned by Israel.
Israel, which cites security concerns for restricting the entry of such equipment into Gaza, did not respond to requests for comment on Shaath’s appointment and plans.
Shaath said the Palestinian committee’s area of jurisdiction would begin with Hamas-controlled territory and gradually increase as Israel’s military withdraws further, as called for in Trump‘s plan.
“Ultimately, the [committee’s] authority will encompass the entire Gaza Strip — 365 square kilometers — from the sea to the eastern border,” Shaath said in the radio interview.
SUPPORT FROM HAMAS AND ABBAS
The formation of Shaath’s committee has won support from Hamas, which is holding talks on Gaza’s future with other Palestinian factions in Cairo.
Senior Hamas official Bassem Naim said the “ball is now in the court of the mediators, the American guarantor and the international community to empower the committee.”
Palestinian Authority President Mahmoud Abbas, whose authority has limited sway in the West Bank, voiced support for the committee, which he said would run Gaza through a “transitional phase.”
“We reaffirm the importance of linking the institutions of the Palestinian Authority in the West Bank and Gaza, and avoiding the establishment of administrative, legal and security systems that entrench duality and division,” Abbas said in a statement published on Thursday by the official WAFA news agency.
Israel and Hamas agreed in October to Trump‘s phased plan, which included a complete ceasefire, the exchange of hostages living and deceased for Palestinian prisoners, and a surge of humanitarian aid into Gaza.
The deal has been shaken by issues including Israeli airstrikes targeting Hamas operatives, the failure to retrieve the remains of one last Israeli hostage, and Israeli delays in reopening Gaza’s border crossing with Egypt.
On Thursday, a senior Hamas figure was among seven people killed in a pair of Israeli airstrikes in Deir al-Balah in the central Gaza Strip, a Hamas source said.
The source said one of the dead was Mohammed Al-Holy, a local commander in the terrorist group’s armed wing in Deir al-Balah.