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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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4 arrested after protesters set off smoke bombs at Paris performance of Israel Philharmonic
(JTA) — Four people were arrested by French police late Thursday after protesters set off smoke bombs during a concert by the Israel Philharmonic Orchestra in Paris.
Spectators who bought tickets attempted three disruptions during the concert on Thursday night, twice with smoke bombs, according to the Philharmonie de Paris. The protesters also clashed with other people in the audience and musicians briefly left the stage. Once the protesters were evacuated, the concert resumed.
Video from the auditorium showed a chaotic scene, with smoke and flames causing some in the audience to scatter and attendees throwing punches at each other without any obvious immediate intervention.
Criticism had mounted ahead of the performance, with pro-Palestinian activists calling for its cancellation. CGT-Spectacle Union, which represents workers in the performing arts, said in October that the Philharmonie de Paris should not hold the concert without “reminding the public of the extremely serious accusations weighing on the leaders of that country [Israel] or the nature of the crime committed in Gaza.”
The Philharmonie de Paris said it “strongly condemns and deplores” the disruptions. “Nothing can justify such actions,” the group said in a statement on Friday. “Whatever one’s opinions may be, it is completely unacceptable to threaten the safety of the public, staff and artists.”
It added that security around the concert had already been “considerably reinforced” in conjunction with French police.
The concert was conducted by Lahav Shani with Hungarian-born pianist Sir András Schiff. Shani was scheduled to lead a program in Belgium with the Munich Philharmonic that was canceled by the Flanders Festival Ghent in September. The festival cited a lack of “sufficient clarity about his attitude to the genocidal regime in Tel Aviv.”
Schiff, an outspoken critic of Hungary’s leader Viktor Orban and other far-right movements in Europe, announced earlier this year that he would boycott performing in the United States because of President Donald Trump’s “unbelievable bullying” of other nations. He is an artist-in-residence at the Israel Philharmonic Orchestra.
French ministers quickly rebuked Thursday’s events. “I strongly condemn the disruptions that occurred at the philharmonie during the concert of the Israel Philharmonic Orchestra,” tweeted Culture Minister Rachida Dati, who had earlier welcomed the touring group to France in an indirect rebuttal of the employees union. “Violence has no place in a concert hall. The freedom of programming and creation is a fundamental right of our Republic!”
Interior Minister Laurent Nuñeza also said on X that “nothing can justify” the actions of the protesters.
But Manon Aubry, a member of the far-left party France Unbowed, refused to condemn the disruptions in a TV interview.
“The general secretary of the Israel Philharmonic Orchestra himself acknowledges that he is ‘Israel’s cultural ambassador to the world,’” Aubry said in a post sharing the clip. “Culture must not serve to promote a genocidal state, and that is the same reason why Russia had been excluded from Eurovision.”
The Israel Philharmonic recently held multiple concerts in New York City, where protests outside did not interfere with the performances. Earlier this year, protesters shouted pro-Palestinian slogans multiple times during a performance in San Francisco, but the performance continued and there was no violence.
The post 4 arrested after protesters set off smoke bombs at Paris performance of Israel Philharmonic appeared first on The Forward.
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4 arrested after protesters set off smoke bombs at Paris performance of Israel Philharmonic
Four people were arrested by French police late Thursday after protesters set off smoke bombs during a concert by the Israel Philharmonic Orchestra in Paris.
Spectators who bought tickets attempted three disruptions during the concert on Thursday night, twice with smoke bombs, according to the Philharmonie de Paris. The protesters also clashed with other people in the audience and musicians briefly left the stage. Once the protesters were evacuated, the concert resumed.
Video from the auditorium showed a chaotic scene, with smoke and flames causing some in the audience to scatter and attendees throwing punches at each other without any obvious immediate intervention.
Criticism had mounted ahead of the performance, with pro-Palestinian activists calling for its cancellation. CGT-Spectacle Union, which represents workers in the performing arts, said in October that the Philharmonie de Paris should not hold the concert without “reminding the public of the extremely serious accusations weighing on the leaders of that country [Israel] or the nature of the crime committed in Gaza.”
The Philharmonie de Paris said it “strongly condemns and deplores” the disruptions. “Nothing can justify such actions,” the group said in a statement on Friday. “Whatever one’s opinions may be, it is completely unacceptable to threaten the safety of the public, staff and artists.”
It added that security around the concert had already been “considerably reinforced” in conjunction with French police.
The concert was conducted by Lahav Shani with Hungarian-born pianist Sir András Schiff. Shani was scheduled to lead a program in Belgium with the Munich Philharmonic that was canceled by the Flanders Festival Ghent in September. The festival cited a lack of “sufficient clarity about his attitude to the genocidal regime in Tel Aviv.”
Schiff, an outspoken critic of Hungary’s leader Viktor Orban and other far-right movements in Europe, announced earlier this year that he would boycott performing in the United States because of President Donald Trump’s “unbelievable bullying” of other nations. He is an artist-in-residence at the Israel Philharmonic Orchestra.
French ministers quickly rebuked Thursday’s events. “I strongly condemn the disruptions that occurred at the philharmonie during the concert of the Israel Philharmonic Orchestra,” tweeted Culture Minister Rachida Dati, who had earlier welcomed the touring group to France in an indirect rebuttal of the employees union. “Violence has no place in a concert hall. The freedom of programming and creation is a fundamental right of our Republic!”
Interior Minister Laurent Nuñeza also said on X that “nothing can justify” the actions of the protesters.
But Manon Aubry, a member of the far-left party France Unbowed, refused to condemn the disruptions in a TV interview.
“The general secretary of the Israel Philharmonic Orchestra himself acknowledges that he is ‘Israel’s cultural ambassador to the world,’” Aubry said in a post sharing the clip. “Culture must not serve to promote a genocidal state, and that is the same reason why Russia had been excluded from Eurovision.”
The Israel Philharmonic recently held multiple concerts in New York City, where protests outside did not interfere with the performances. Earlier this year, protesters shouted pro-Palestinian slogans multiple times during a performance in San Francisco, but the performance continued and there was no violence.
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The post 4 arrested after protesters set off smoke bombs at Paris performance of Israel Philharmonic appeared first on Jewish Telegraphic Agency.
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Kanye says he wants to ‘make amends’ with Jews, meets with Orthodox celebrity rabbi
(JTA) — After years of virulent antisemitic comments, the American rapper Ye, formerly known as Kanye West, told an Orthodox rabbi on Tuesday in New York that he was ready to “make amends” for his actions.
“I feel really blessed to be able to sit here with you today and just take accountability,” Ye told Rabbi Yoshiyahu Yosef Pinto in a video posted on social media.
Pinto is an Israeli rabbi who serves as the chief rabbi of Morocco. He has previously counseled celebrities including Lebron James and was jailed in Israel in 2016 for bribery.
Ye first appeared to distance himself from his antisemitic record, which included a song praising Hitler and several tirades on X that included a 2022 vow to “go death con 3 ON JEWISH PEOPLE,” in May when he declared on social media that he was “done with antisemitism.”
Since then, the incendiary rapper has been relatively quiet on social media. During his meeting with Pinto, he appeared to cast blame for his actions on his struggle with bipolar disorder.
“I was dealing with some various issues, dealing with bipolar also, so it would take the ideas I had and taking them to an extreme where I would forget about the protection of the people around me or and myself,” Ye said as the two men held hands.
Explaining his experience with bipolar disorder to the rabbi, Ye said it was like someone “left your kid at the house and your kid went and messed up the kitchen,” adding that it was his responsibility to “go clean up the kitchen.”
“It’s a big deal for me as a man to come and take accountability for all the things that I’ve said, and I really just appreciate you embracing me with open arms and allowing me to make amends,” Ye said. “And this is the beginning and the first steps, and the first brick by brick to build back the strong walls.”
Following Ye’s appeal, Pinto responded through a translator, who told Ye, “The Jews live on this way of if someone did something wrong, you can regret and fix it,” adding, “From now on, strong things and good things, you are a very good man.”
The two men then stood from their chairs and hugged.
“A person is not defined by his mistakes, but by the way he chooses to correct them. This is the true strength of man: The ability to return, to learn, and to build bridges of love and peace,” wrote Pinto in a post on Instagram of the interaction.
Two hours before Ye reposted the meeting with Pinto on his X account, he posted an advertisement for a planned concert this January in Mexico City. The post was his first since making an identical announcement in September.
The post Kanye says he wants to ‘make amends’ with Jews, meets with Orthodox celebrity rabbi appeared first on The Forward.