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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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The real Jewish story of Ceuta, Spain’s migrant-magnet neighbor to Morocco
For all of us who don’t know much about geography, international political crises are always welcome. Since the start of Trump 2.0, we have been discovering places we never knew existed, but now present existential threats. From straits — think Hormuz and Bab al-Mandab — to islands — whether Greenland or Heard and McDonald — we now have, along with higher gas and food prices, a better appreciation of our world.
Late last week, yet another obscure part of the globe was suddenly brought, this time without our president’s assistance, to the attention of western media: Ceuta. A city of approximately 83,000 inhabitants, Ceuta is ensconced on a peninsula which, though attached to the Moroccan coastline, is nevertheless under Spanish rule, even while it enjoys a significant amount of autonomy.
As we now know, Ceuta was also the magnet that, starting on July 30, drew about 72,000 young Moroccans who sought, mostly by swimming, to reach its beaches and, from there, perhaps reach Europe. That nearly 100 young men and women drowned in the effort — one that moreover proved naught for those who reached Ceuta as nearly all of them were obliged to return to Morocco — adds a heartrending chapter to the complex history of a city where tragedy has long mixed with comity.
Founded two millennia earlier by the Phoenicians, Ceuta was successively ruled by the Romans, Ottomans, Portuguese and Spaniards. In 1492, when the kingdom expelled its Jewish population, a few thousand crossed the Strait of Gibraltar to Ceuta, where they managed to avoid the bloody reach of the Inquisition. Yet they were not the first Jews to make their home on this tip of North Africa; as early as the 11th century, the Spanish-Jewish poet Abraham Ibn Ezra refers to the Jews of Ceuta in one of his poems. For the next few centuries, the small community lived in relative peace alongside its Christian and Muslim neighbors, a continuation, argues the historian Veronica Viviana Reyes, of the medieval “al-Andalus,” that brilliant and brief moment of cultural convergence between the three “peoples of the Book.”
Come the mid-20th century, the steadily dwindling Jewish community received reinforcements with the arrival of a few hundred Sephardic Jews who left their native Morocco in the wake of its independence from France. Earlier that century, several hundred Indians, mostly Sindhi, who were subjects under the British Raj also arrived in Ceuta, drawn by the city’s busy trading and commercial opportunities. Though the statistics are approximate — Spain does not require citizens to list their religion — about 58% of Ceuta’s population is Christian, 40% is Muslim, and the remaining couple of percentage points comprise its Jewish and Hindi communities. [ As a result, this ancient city attached by a thread of rock and soil to North Africa has accomplished a remarkable feat: the braiding of four distinct faith communities into what the locals call convivencia, or peaceful coexistence.
Yet, as last week’s event revealed, convivencia is a fragile thing. The influx of Moroccan youths on the beaches and streets of Ceuta, though over as quickly as it began, has become the gift that does not stop giving for the extreme-right media and politicians in countries bordering Spain. Marine Le Pen, leader of France’s ethno-nationalist party the National Rally, demanded that the French government “reinforce its border controls.”
Not to be outdone, her second-in-command, Jordan Bardella, warned that these “invaders will soon be on our streets.” Going a step further, the extreme-right prime minister of Italy, Giorgia Meloni, called for Spain’s suspension from the Schengen Accord—the guarantee of free movement of citizens across the borders of European Union nations — and resurrected immigration controls for Spanish citizens, although Spain does not share a border with Italy. (This geographical fact did not deter Mette Fredricksen, the prime minister of distant Denmark, from voicing her support for Meloni.)
Inevitably, the old chestnut of a Jewish conspiracy has also been resurrected. Public figures, ranging from antisemitic fantasist Candace Owens, through the former director of Human Rights Watch, Kenneth Roth, to the Spanish actor Javier Bardem, have posted or reposted wink-wink, nudge-nudge claims that Israel orchestrated the mad rush of Moroccans towards Ceuta. The reason cited for this nefarious feat is Benjamin Netanyahu’s desire to embarrass the Spanish prime minister, Pedro Sanchez, who has been one of the harshest European critics of the war in Gaza and a proponent of a more liberal immigration policy than his European peers. The Moroccan government’s irritation over Spain’s support of Algerian claims to the western Sahara makes this baseless claim seem more reasonable.
The political and rhetorical theatrics have little to do with reality. Europe is not being overrun by what Marion Maréchal, a politician to the right of her aunt Marine Le Pen, described as a “veritable invasion” by “hordes of young Moroccans.” Or, for that matter, what her Spanish homologue, Santiago Abascal, the leader of the extreme-right party Vox, insisted was “an act of war” against Spain and, by extension, Europe.
This frenzied response deliberately ignores the fact that not a single Moroccan migrant entered Spain — a strait, after all, runs between Spain and Ceuta — and have nearly all been returned by Spanish soldiers and police to Morocco. Tellingly, residents of Ceuta have also used the word “invasion,” but with greater nuance. As a journalist for Le Monde reported, none of the locals she interviewed described the Moroccans as enemies. Though frightened by the sudden and massive influx, they also understood the migrants were not seeking “to rob them,” but instead to find a better future. Besides, as one Ceutan, Rachel Gomes, observed, she has Muslim in-laws. “This does not make for problems. Four cultures exist here — Hindu, Jewish, Muslim, and Christian — that live together remarkably well.” If only a similar convivencia reigned among the members of the European Union.
The post The real Jewish story of Ceuta, Spain’s migrant-magnet neighbor to Morocco appeared first on The Forward.
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Ad for Republican Colorado governor candidate depicts Jewish opponent with horns
An attack ad on the Jewish Democratic candidate for governor of Colorado has depicted him with red horns, drawing condemnation from the state Democratic party — and the apparent approval of the Republican nominee.
Invoking an ancient antisemitic canard that Jews have horns, the ad, created in support of Republican nominee Victor Marx and circulating on various social media platforms, called the Democratic nominee and Colorado’s current Attorney General Phil Weiser “the next threat to Colorado.”
The Colorado Democratic Party said on Facebook that the graphic was “antisemitic and disgusting” and called on Marx to disavow it.
Instead, Marx engaged with a post on X accompanied by the image, calling on Republicans to stop attacking each other, “unite, stay focused, and win.”
Throughout his campaign, controversy has followed Marx, a minister and author who some have categorized as a Christian fundamentalist. Others have called him a fabulist. On the campaign trail, Marx has claimed to be the first American into Gaza during the war with Israel, boasted about performing exorcisms by phone and said his stepfather forced him to kill a man at the age of 7.
A fellow Republican party member also formally accused him of accepting unlimited campaign contributions through his online merchandise store.
The Marx campaign did not respond to an inquiry by the Forward.
Weiser, who attends a Conservative synagogue in Denver, defeated U.S. Sen. Michael Bennet for the Democratic nomination in July. He also did not respond to an inquiry.
Polls show Weiser with a sizable lead over Marx. The Colorado governor’s seat has been held by a Democrat since 2008, and term-limited incumbent Gov. Jared Polis is also Jewish.
The post Ad for Republican Colorado governor candidate depicts Jewish opponent with horns appeared first on The Forward.
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Suspected arson gutted Montreal’s trendiest kosher restaurant. The city’s Jews say they saw it coming
Howard Szalavetz’s phone buzzed around 3:15 a.m. Saturday, startling him awake. It was news no landlord wants: a retail building he owned was on fire. Nöam, the kosher restaurant that anchors it, was burning.
He threw on a pair of shorts and a t-shirt and hopped into his daughter’s Ford Bronco. The drive was only five minutes, but each one felt like an eternity. Police and fire crews had cordoned off several blocks around Montreal’s Décarie Boulevard, forcing him to abandon the car and run the rest of the way on foot. Eventually, they let him through.
“It was insane,” he recalled in an interview Sunday. “There were 80 firemen.” The building he’s owned since 1987 — home to a car wash, an auto repair garage, and Nöam — was engulfed. The restaurant’s section, a wood-frame extension, “went up pretty quickly.”
By the time the fire was under control around 8 a.m., the restaurant was gutted top to bottom. The car wash and auto repair suffered less damage and plan to reopen this week.
Video of the fire that burned down Noam, a popular Kosher restaurant in Montreal pic.twitter.com/gVvvTVvcRQ
— Benyamin Cohen (@benyamincohen) August 2, 2026
Szalavetz and police were able to pull footage from a security camera mounted to the exterior of the auto repair shop. In it, a figure appears on the restaurant’s wood deck, bends down and lights a fire with what looks like a can of accelerant. The man’s face wasn’t hidden, but the footage was too poor in quality to make out much more.
When nearby shops that were closed over the weekend reopen Monday, investigators hope to gather additional footage. Szalavetz said a camera damaged in the Nöam fire might also contain more information.
Szalavetz’s father survived three concentration camps and lost much of his family in the Holocaust. He died in 2021. “Thankfully he didn’t see this,” Szalavetz said, “because this is how Europe started.”

The Nöam fire is the latest in a rapid drumbeat of attacks on Jewish targets in Canada. Last week, in Toronto, a gunman fired at the windows of one branch of Kiva’s Bagel Bar, a Jewish-owned bakery chain, about an hour after vandals had shattered the glass front of another location. In June, a man smashed a window at Temple Emanu-El-Beth Sholom, a Reform congregation in Montreal, and tried to start a fire inside.
That same month, Canadian Prime Minister Mark Carney acknowledged that two-thirds of all religion-motivated hate crimes in Canada are directed at Jews. “Canada’s civic compact,” he said, “is failing Jewish Canadians.” B’nai Brith Canada recorded 27 violent antisemitic incidents in the first six months of 2026 — nearly triple the count for all of 2025.
Deborah Lipstadt, the noted Holocaust historian and former U.S. special envoy to combat antisemitism during the Biden administration, said the Nöam fire was “utterly predictable.” Carney, she said, “does not have the chutzpah” to stand up and declare, without qualification, that antisemitism has no place in Canada.
“If this is not a wake-up call, I don’t know,” Lipstadt said. “Do more people have to die for it to be a wake-up call? How much more do you need? Spare me your pious sympathies and sincere regrets.”
A vigil and a crowdfunding campaign
By Saturday, Szalavetz said he’d fielded some 150 calls — more, he said, than he gets on his birthday. Montreal is home to an estimated 90,000 Jews, but Szalavetz said it still has the feel of a “shtetl,” and word traveled fast: a vigil drew a crowd outside the burned restaurant Saturday night, and the community plans on launching an online crowdfunding campaign to raise money for the two owners and roughly 30 employees, since insurance can’t cover the full scope of the loss.
Brothers-in-law Meir Azerad and Ynon Cohen opened Nöam in August 2024, transforming what had been little more than a car wash’s waiting room into a polished, sit-down kosher restaurant. They named it for Cohen’s brother, Noam, who had died years earlier and had dreamed of opening a restaurant of his own.
They turned out wood-fired pizzas at 1,000 degrees, two minutes a pie. Expanding the menu to include Mediterranean and Italian, Nöam grew to a following that surprised even its owners, and had a waitlist most weeknights. The partners had just spent a year renovating a second floor to keep up with demand.

Among the social media posts circulating Saturday morning was one from Francine Goldberg, a lifelong Montrealer, that quickly went viral. The fire broke out on Shabbat — the one day, she wrote, “we are forbidden to kindle a flame. Somebody kindled it for us.”
Politicians were quick to respond. Anthony Housefather, a Jewish member of Parliament who represents the area, demanded the fire be investigated as a hate crime. Police say they have not yet established a motive.
The Mamdani angle
But for many Montreal Jews, official statements have started to feel beside the point. Goldberg calls them “the typical Hallmark pleasantries: ‘Oh, it’s horrible, and it should never happen.’”
Goldberg, who works at a medical clinic in downtown Montreal, said she’s received more hate mail this year than at any point in her life. She doesn’t think Carney is an antisemite — just a politician counting votes. “There are far more of them than there are of us,” she said. Jews make up approximately 1% of the Canadian population.
Jesse Brown, a Canadian Jewish journalist who has tracked the country’s antisemitism surge since the Oct. 7 Hamas attack in Israel, the deadliest single day for Jews since the Holocaust, sees the same pattern from a different angle.

When Carney announced a new council to combat hate this summer, Brown called it “disingenuous” — the council had already existed for months, under a different name, and included members with histories of anti-Israel advocacy. More pointedly, Brown said, Carney has refused to name the actual cause. “This is happening because of this global movement against Israel,” he said. “Jews in Canada are being targeted in the name of targeting Israel.” Naming antisemitism, he argued, is easy. Naming anti-Zionism as its engine is the part no Canadian politician has been willing to do.
Goldberg sees this dynamic playing out beyond Canada’s borders. In New York, Zohran Mamdani was elected the city’s first Muslim mayor in January and recently to called Israeli Prime Minister Benjamin Netanyahu “a war criminal” and “the architect of a horrific genocide.” His win in the U.S. city with the largest population of Jews has been widely read as evidence that anti-Zionist politics can win elections across the country.
In the months since his election, antisemitic hate crimes in New York have climbed sharply: NYPD data show Jews, roughly 10% of the city’s population, were targets in 55% of all confirmed hate crimes in the first half of 2026, with anti-Jewish incidents up 182% year-over-year in January alone.

Goldberg sees that rhetoric traveling regardless of the border. “That has a trickle-down effect on Montrealers,” she said. She’s watched a segment of the city’s progressive activists argue that Montreal’s own mayor should “follow Mamdani” and formally declare that Israel is committing genocide in Gaza. Her worry isn’t that Israeli policy is off-limits for criticism — she says she criticizes the Netanyahu government herself — but that mainstreaming anti-Zionism as just another respectable political position is what’s fueling the rise in antisemitism she’s living through.
Goldberg said that people keep telling her to consider moving to Israel. She isn’t interested. “I’m not going anywhere,” she said. “It’s exactly what they would want, so I’m not going to clarify their mission.” That doesn’t mean the fear isn’t real, she added: “It’s very, very dark. It’s dark times for us.”
‘A lot of gaslighting’
Brown pointed to a pattern that predates the fire at Nöam. Last August, an Orthodox man was beaten in a Montreal park in front of his three children; his attacker tore the kippah from his head and threw it to the ground. Quebec prosecutors ultimately determined it wasn’t a hate crime — the attacker was found not criminally responsible due to mental illness.
When pro-Palestinian protesters marched down Toronto’s “hospital row” in February 2024 and mobbed Mount Sinai Hospital, organizers said the hospital hadn’t been targeted; it just happened to be along the route. Brown calls this a recurring dynamic. “There’s a lot of gaslighting that occurs,” he said.
He expects something similar will happen with the Nöam investigation: police have video of the fire being set, but Canadian hate-crime charges require proof of motive that’s notoriously hard to establish. More likely, he said, if the suspect is charged with arson alone “then people who want to deny what is happening will say, well, ‘We have no proof that was antisemitism.’”
There’s already a template for how that skepticism plays out. In December 2024, a man threw a Molotov cocktail into Montreal’s Beth Tikvah synagogue; windows were smashed the same night at a nearby Jewish federation office. The man who pleaded guilty to three of six arson-related charges, Mohamed Ilyes Akodad, testified this summer that he’d been paid $15,000 through an anonymous contact on Signal to firebomb two buildings and torch a car, and that he didn’t know one of them was a synagogue. Prosecutors are seeking a two-year sentence; his lawyer is asking for a suspended sentence and home confinement. A judge is expected to rule Sept. 10.

Rabbi Lisa Grushcow of Montreal’s Temple Emanu-El-Beth Sholom, which experienced its own firebomb attack this June, has seen the pattern up close. “At this point, none of it feels surprising,” she said, “and that in itself is quite sobering.” Protective coatings on the synagogue’s windows kept the firebomb from getting through, and police apprehended the suspect that night. It could have been far worse, she said, “but we can’t just say ‘This is not who we are,’ because clearly this is who our society is right now.”
Still, she pointed to what happened the day after her synagogue was attacked: so many families showed up for a scheduled service that the congregation had to run two instead of one. She saw the same instinct play out in Toronto, where customers lined up outside Kiva’s Bagel the morning after the shootings there. “It shouldn’t take resilience to live as a Jew,” she said. But if the choice is between resilience and retreat, her community has made its decision: “We’re not going to give up or move away.”
Lipstadt’s message to Jews was also one of resilience, not despair. Asked whether Canadian Jews should consider leaving the country, she declined to answer directly. “That’s not my place,” she said. But she was unequivocal that Jews would endure. “We have survived worse,” she said. What worries her isn’t whether Jews will survive — it’s whether the societies around them will. “Will democratic society, writ very large, be okay?” she said. “I’m not so sure.”
Nöam’s owners Azerad and Cohen have said little publicly since the fire. Szalavetz described them as “very camera shy,” agreeing only reluctantly to a brief interview with a local reporter after Szalavetz pushed them to speak. “The world needs to know,” he told them. For now, what’s certain is the plan: rebuild in the same spot and reopen “bigger, better, newer” than before, said Szalavetz. He estimates that could take six months to a year. In the meantime, he said, he’s working on finding them a temporary home so the restaurant can remain open.
“Coming back is the goal,” Szalavetz said. “It’s my goal as a proud Jew. You’re not going to take us down.”
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