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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Reform Judaism helped craft the Voting Rights Act. Its evisceration gives Jews a new mission
Last week, the Supreme Court further gutted what is left of the Voting Rights Act of 1965. The Court’s ruling was terrible for the country, and particularly for communities of color whose votes will be diminished by this decision. But the ruling touched another, very personal nerve because the Voting Rights Act was partially drafted in my office, the Religious Action Center of Reform Judaism.
The RAC is a longtime hub of civil rights activity. From the earliest days after our 1962 dedication, Reform movement staff with the RAC worked alongside the staff of other civil rights and public interest organizations, including the Leadership Conference on Civil Rights. The era’s social justice luminaries, our movement’s leaders among them, would gather around our conference table to discuss, debate and craft policies to address racial injustices — including legislation that became the Civil Rights Act of 1964 and Voting Rights Act of 1965.
Many American Jews have no idea of our community’s connection to the law’s origins, rooted in a Jewish commitment to working across lines of difference and in an understanding that our safety is in solidarity with other marginalized communities who experience bigotry. But as Jews, we all know that we can only flourish in a true democracy in which every voice is heard, because every vote counts equally.
For decades, section two of the Voting Rights Act helped ensure that voters of color had a fair opportunity to participate in the political process. By narrowing how states can use race data to draw electoral maps, the Court’s ruling will dilute the voices of communities of color, and further weaken a law often called the “crown jewel” of the Civil Rights Movement — one that was the product of a moral struggle in which people of many faiths, including Jews, risked their lives.
Rabbi Dick Hirsch, the founder of the RAC marched with Dr. Martin Luther King Jr. in Selma because he understood that American Jewish safety is tied to the health of American democracy. During Freedom Summer, Andrew Goodman and Michael Schwerner — two white, Jewish men — were murdered alongside James Chaney, a non-Jewish Black man, while registering voters in Mississippi. Goodman and Schwerner did not see voting rights as someone else’s issue, but understood fighting for them to be a Jewish obligation.
That understanding is rooted in Jewish tradition. The Talmud teaches that “a ruler is not to be appointed unless the community is first consulted.” The VRA, which was reauthorized repeatedly over the decades by bipartisan majorities in Congress, was a crucial step to ensuring that communities of color were fairly consulted on the issues that affect their lives.
For decades after Reconstruction, Black representation in Congress was negligible and at times effectively nonexistent. That began to change only after the VRA became law. Today, there are more than 60 Black members of Congress, the highest number in American history. That progress was not inevitable. It was the direct result of legal protections that ensured fair access to the ballot.
By making it easier for states to defend discriminatory maps under claims of partisanship, the Court has weakened one of the most important tools to ensure fair representation. The result will be fewer fair Congressional maps — an effort well underway, in the wake of the decision, in states like Tennessee — less representative institutions, and a political system that reflects fewer voices.
Some will argue that this is simply the normal push and pull of constitutional interpretation, but history suggests otherwise. When democratic norms weaken, minority communities are among the first to feel the consequences.
For American Jews, this progression is not theoretical. Our security and prosperity, in this country as others, have depended not only on physical protection, but also on good laws, functional institutions and a system of checks and balances that uphold equal rights and reject discrimination.
George Washington recognized this in his 1790 letter to the Jewish community of Newport, Rhode Island, in which he promised that the United States would give “to bigotry no sanction, to persecution no assistance.”
In recent years, we have seen how fragile those protections can be.
Antisemitism has risen sharply, often alongside forces that divide Americans along racial, ethnic, and political lines. Efforts to weaken voting rights, undermine trust in elections and concentrate power do not occur in isolation. They are part of a broader pattern that threatens the pluralistic democracy on which Jewish life in the U.S. depends.
When the Court took a major piece out of the VRA in 2013’s Shelby v. Holder decision, Justice Ruth Bader Ginsburg famously warned in her stinging dissent that the Court’s decision was “like throwing away your umbrella in a rainstorm because you are not getting wet.” Today, the rain has not stopped. If anything, it is falling harder.
We must persevere through this storm. The path forward will not be easy, but it is clear.
In legislatures, we must push for stronger protections, among them state-level voting rights acts and renewed federal legislation. In the courts, advocates must continue to challenge discriminatory practices wherever possible. And at the ballot box, citizens must exercise their right to vote with renewed urgency.
For the Jewish community, this is a moment to organize. Through initiatives such as the Reform Movement’s 2026 Every Voice, Every Vote campaign, Reform Jews and our allies are working to expand access to the ballot and defend the democratic system that has allowed our community to thrive. This is how we put our values into practice.
Democracy requires participation, vigilance and a willingness to defend the rights of others. It demands that we act against all wrongdoings, not only when our own rights are directly threatened.
For Jews, that responsibility is part of our tradition and our history. As Rabbi Hirsch famously observed at the RAC’s dedication, “our forefathers did not rest with the issuance of general pronouncements from the detached heights of Mt. Sinai. They descended into the valley of reality.”
The Supreme Court decision is not just another technical shift in election law. It is a setback for American democracy, and for those of us who understand that democracy is not just a system of government but a moral commitment.
The question is whether we will meet this moment.
Democracy will not defend itself.
The post Reform Judaism helped craft the Voting Rights Act. Its evisceration gives Jews a new mission appeared first on The Forward.
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Majority of New York City Jewish Voters Dissatisfied With Mamdani, Poll Shows
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Molotov Cocktail Attacks Target Jewish Institutions in Argentina in Two Incidents Within a Week
A display in Buenos Aires of pictures and names of victims of the 1994 AMIA bombing, in which 85 people died and hundreds more were wounded. Photo: Reuters/Marcos Brindicci.
Argentine Jews are on edge after Jewish institutions in Buenos Aires were targeted in Molotov cocktail attacks in two separate incidents in less than a week, deepening security concerns within the local Jewish community.
On Sunday, unknown individuals threw a homemade firebomb at the Chabad Lubavitch Jewish Community Center in La Plata, a city in southeastern Buenos Aires, in a brazen attack marking the second within a week.
Local authorities reported no significant material damage or casualties, though the incident has fueled alarm over a broader pattern of violence targeting Jews across the country.
The Buenos Aires Security Ministry and Police Counterterrorism Division have opened an investigation into this latest incident, examining possible links to an attack last week that appears to share a similar modus operandi.
The Delegation of Argentine Israelite Associations (DAIA), the country’s Jewish umbrella organization, strongly condemned this second attack, warning of a disturbing pattern of incidents and calling for an urgent investigation and clear condemnation.
“Violence must be countered through education and by bringing those responsible to justice. When hatred goes unpunished, it escalates, and today it is once again surfacing in tangible acts that cannot be normalized,” DAIA said in a statement.
“There is no room for indifference. Antisemitism is not an isolated incident, it is a threat that demands a firm response, coordinated institutional action, and the strict enforcement of the law,” it continued.
NUEVO ATAQUE ANTISEMITA EN LA PLATA
Una vez másExpresamos nuestro más enérgico repudio frente a un nuevo ataque antisemita ocurrido en la ciudad de La Plata, esta vez contra la sede de Jabad Lubavitch.
Advertimos que la violencia debe ser combatida con educación y con el… pic.twitter.com/h1jrYg56hY
— DAIA (@DAIAArgentina) May 3, 2026
In an alarming earlier attack, the Israelite Literary Center and Max Nordau Library in La Plata was targeted Thursday when unidentified individuals threw a homemade Molotov-type device at the building’s entrance.
Although the device failed to ignite, it shattered the building’s windows and caused some material damage. Fortunately, no fires broke out and no injuries were reported.
The center condemned the attack, pointing to a “growing level of antisemitism nationally and internationally” and warning that such trends are contributing to a broader climate of hostility.
“We cannot separate this episode from the rise in antisemitism and the climate of intolerance that enables expressions of hatred. This compels us to promote, now more than ever, a democratic coexistence based on respect for pluralism,” the statement read.
“These acts do not intimidate us – they strengthen our conviction to continue building culture, critical thinking, and community,” it continued.
In response to these latest attacks, Jewish institutions across the country have strengthened preventive protocols and reinforced internal security and surveillance measures.
La Plata Mayor Julio Alak denounced the attack as an assault on democratic coexistence and pluralistic values, reiterating that the city will firmly uphold mutual respect and reject all forms of hatred.
The DAIA called on authorities to act swiftly, identify those responsible, and apply the full extent of the law, stressing the need for decisive action to prevent further incidents.
“Impunity cannot be an option. This is an expression of hatred that not only harms the Jewish community but also threatens the fundamental values of coexistence, respect, and democracy,” the organization said.
“Every act of antisemitism that goes unpunished sends a message of tolerance toward hatred. Every firm response from authorities is a clear signal that society is unwilling to back down,” it continued. “To ensure these incidents do not happen again, determination, action, and justice are required.”
