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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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In the depths of Tel Aviv’s bus station, a fragile refuge for those with nowhere else to go during war
(JTA) — TEL AVIV — Two floors underground, past dumpsters and oil-laden puddles, through a reinforced Cold War-era door, a bomb shelter is buried underneath Tel Aviv’s Central Bus Station.
Built in 1993 to accommodate more than 16,000 Israelis, the shelter found a new life during the Israel-Iran war as a public refuge for residents of Neve Shaanan, among Tel Aviv’s most diverse neighborhoods and one of its poorest, home mainly to asylum seekers and foreign workers.
With few other options for public shelters in south Tel Aviv, residents pitched tents in the squalor of a space that had fallen into disrepair — with pipes dripping and rats scurrying — for more than 38 days as Israel and Iran exchanged missile fire until a ceasefire that began on April 8 halted the fighting.
“It’s very difficult. Not just because of the war, but because of the conditions we’re living in,” Gloria Arca, who took refuge inside the shelter with her son, Noam, said in Spanish during an interview in April. “We’re protected from the missiles, but inside we’re not safe.”
For many Israelis, the bus station occupies a space that balances between nostalgia and revulsion. Until 2018, the station was a main node for travel into and out of Tel Aviv. Since then, ridership has dropped, and now the hulking structure is seen as little more than an eyesore. During Israel’s 12-day war with Iran last year, a short video by Israeli comedians went viral for sharing the station’s GPS coordinates in a video that jokingly urged Iran, “Please don’t bomb this bus station.”
Yet the station also offers a concrete window into Israel’s widening reliance on foreign workers, which has surged in the wake of the Oct. 7, 2023, Hamas attacks.
When there is no war on, the shelter functions as a community center, complete with a Filipino church, a refugee health clinic, and retailers catering to customers in more than a dozen languages.
During wartime, the station takes on a new and vitally important role as a shelter for those who have none in their homes or neighborhoods, no family in the country whose homes they can flee to and little ability to pay for temporary accommodations somewhere safer.
Arca, who came to Israel more than two decades ago from Colombia and is in the country legally, knew that it would take her and Noam more than 10 minutes to get to a shelter from their home — longer than Israel’s advanced missile warning system allows. So they decided to move into the bus station, pitching a tent alongside some of their neighbors.
Depending on the day, more than 200 residents spent their nights in the shelter during the war, according to Sigal Rozen, public policy coordinator at the Hotline for Refugees and Migrants.
“It’s not easy, especially with young children and families with special needs,” she said. “You can’t get up in the middle of the night and just run.”
The Hotline, with funding from the Tel Aviv Municipality, worked to improve conditions in the shelter, but the starting point was dire. During a visit in April, rats could be seen scurrying across newly installed artificial turf meant to brighten the space, and mosquitoes landed on visitors’ ankles before being chased off.
More than anything, Arca worries about safety in the shelter — but not from the war. “We’re protected from the missiles, but inside, we’re not safe,” she said. “Security is there, but they don’t do their job. Drug users come in and use the bathrooms. There are many children here, and we’re afraid.”
The challenging conditions were nothing new to many of the people who moved in, who represent an often unseen but growing sector of workers in Israel.
The category of “foreign worker,” a term used in Israel to describe non-citizen laborers, most of them from countries such as the Philippines, India, and Thailand, who enter the country on temporary work visas tied to a specific employer, has long been a fraught designation.
Dominant in some industries, such as home health care, where there are so many foreign workers that the role is known as “filipina” in Hebrew, foreign workers have taken on greater shares of other sectors in recent years, particularly after Israel banned Palestinian workers from Gaza and the West Bank after the Hamas-led Oct. 7 attack. With Israelis increasingly reluctant to take low-paying manual labor jobs, the Israeli government has moved to fill the gap by permitting employers to hire more foreign workers.
Israel’s foreign worker population rose by 41% in 2024 alone to more than 156,000. By 2025, the total had reached 227,044. It is expected to grow even more in the coming years, as the government has set a ceiling of 300,000 workers.
For many Israelis, footage that circulated after the ceasefire showing long lines of foreign workers arriving at newly reopened government offices to renew their visas offered a stark illustration of the growing sector.
It is not uncommon around the world for people from impoverished countries to migrate to countries with more work and higher pay. For the workers, occupying a tenuous legal status can be worth it to be able to support their families, send their children to stronger schools and earn wages on a different scale than in their home countries.
Evelyn, a Filipina caregiver sheltering with her three children beneath the Central Bus Station, declined to give her last name out of fear of deportation. “In Israel, I can earn 10 times what I do in the Philippines. So I have money to send back to my family — not just taking care of my kids here, but my parents in Manila.”
But advocates for the workers say foreign worker status, and Israel’s increasing reliance on foreign workers, creates conditions that are ripe for abuse. Ohad Amar, executive director of Kav LaOved, a nonprofit that works to uphold equal labor rights for all workers in Israel, said the workers are “enduring conditions akin to modern slavery.”
Many foreign worker visas in Israel are tied to a specific employer and are non-transferable. Kav LaOved has documented numerous cases of delayed or unpaid wages, as well as workers who feel pressured to remain silent about abuse from their employers lest they lose their immigration status.
“Israel had not relied on migrant workers in the same way before. This is the first time at this scale,” Amar said. “Every day we are getting reports of workers’ rights violations, and we are completely overwhelmed.”
During wartime, foreign workers are frequently exposed to Israel’s unique dangers in extreme ways. On Oct. 7, as sirens blared, foreign workers were slaughtered in the fields of kibbutzes near Gaza. During the most recent war, videos circulated online of construction workers from China who filmed themselves stranded high in the air during missile barrages, afraid and without protection.
The first death in the latest round of fighting with Iran was Mary Anne Velasquez de Vera, a foreign worker in Israel from the Philippines. At the end of March, two other foreign workers were killed by a Hezbollah rocket while working in a field in northern Israel after they were unable to reach shelter.
Feeling physically vulnerable is an experience many foreign workers in Israel know well. Evelyn, a migrant from the Philippines who slept in the bus station with her children during the war, described how, in an industry as intimate as caregiving, working with elderly people who struggle to make it to a shelter, workers can feel pressured to stay in the building during an attack.
“They can’t exactly tell their employer they left grandma in the building during a missile attack, because they’ll get fired and lose their visa,” Amar said.
Some of the risks are much less visible. Evelyn was out of work as a housekeeper for the duration of the war, when her employer, an elderly woman, left the country. She lived on donations from community members and civil society organizations.
“Here is still better than back home,” she said. “But we are all struggling, and not just because of the shelter. If I can’t start working soon, I really don’t know what I will do.”
Workers like Evelyn who lack work visas must rely on informal employment, making them ineligible for compensation from Bituach Leumi, Israel’s national workers’ insurance, when they go unpaid. But having a visa did not solve the challenges of war, Rozen said.
The threat of losing their visa if they lose their employment hangs over the heads of the workers, forcing them into difficult decisions, like whether to leave their children with volunteers at the shelter or alone at home.
“Even those who still have work face a problem. If a single mother has children and there’s no school, where does she leave them? She can’t bring them along when there’s an alarm,” Rozen said. “So even when work exists, many can’t do it.”
She said the war had offered a glimpse into the as-yet-unaddressed challenges that come along with Israel’s increasing reliance on importing labor from abroad. The country’s labor market didn’t come to a standstill, as was the case in other countries in the region such as the United Arab Emirates where the vast majority of workers are migrants who tried to leave, but for Rozen, something new and troubling was laid bare.
“If you don’t want foreigners here, then don’t recruit them,” Rozen said. “But you can’t recruit them, triple their numbers, and then expect them to disappear when there’s a war.”
The post In the depths of Tel Aviv’s bus station, a fragile refuge for those with nowhere else to go during war appeared first on The Forward.
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Nearly half of young Americans view US relationship with Israel as a burden, survey finds
(JTA) — Nearly half of young Americans, 46%, believe that the United States’ relationship with Israel is mostly a burden to the United States, according to a new survey from the Institute of Politics at the Harvard Kennedy School.
The Harvard Youth Poll, which polled 2,018 Americans aged 18 to 29, found that just 16% of those surveyed described the U.S. relationship with Israel as mostly a benefit.
Respondents were asked about their view of other U.S. alliances, including Canada, which 53% saw as beneficial, and Ukraine, which 21% saw as beneficial. Israel received the lowest perceived benefit of any country tested.
The survey also found that 55% of young Americans believe the U.S. military action in Iran is not in the best interest of the American people.
It comes as attitudes about Israel among young Americans in recent years have grown sharply negative. Earlier this month, a Pew Research Center survey found that 70% of Americans aged 18 to 49 held a somewhat or very negative opinion of Israel. That view was split among partisan lines, with 84% of Democrats in that demographic holding a negative view of Israel, compared to 57% of Republicans.
The Harvard survey was conducted by Ipsos Public Affairs between March 26 and April 3 and had a margin of error of 2.74 percentage points.
The post Nearly half of young Americans view US relationship with Israel as a burden, survey finds appeared first on The Forward.
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Long Island father and teen son arrested after investigation into swastika drawn in school bathroom
(JTA) — A father and his teenage son were arrested Wednesday after an investigation into swastika graffiti at the teen’s school led police to search their home, where authorities said they found chemicals used to make explosives.
The arrests stemmed from an investigation into swastika graffiti found in a boys’ bathroom at Syosset High School on Long Island. After police determined that a 15-year-old student had drawn the swastika, the Nassau County Police Department sent officers to his home.
There, the teen told the officers about the explosive materials, according to prosecutors. He said his father had purchased the chemicals for him to build rockets.
During the subsequent search of the home, police found “highly unstable” materials that had been combined to make explosives, including nitroglycerin, multiple acids, oxidizers and fuels. They began to evacuate people in adjacent homes, fearing an explosion.
The teen was not identified by police due to his age. Francisco Sanles, 48, who was arrested at the scene, has pleaded not guilty to seven criminal counts, including criminal possession of a weapon and endangering the welfare of a child. His son was charged with five counts, including criminal possession of a weapon, criminal mischief, aggravated harassment and making graffiti.
Swastika graffiti is relatively commonplace in schools, with the Anti-Defamation League reporting over 400 incidents in 2024: Syosset High School itself was hit by a spate of antisemitic graffiti, including swastikas, in 2017. But it is relatively rare that incidents result in arrests.
In an email to the school district Wednesday night, the Syosset School District — which enrolls a large number of Jewish students — said its investigation had identified the student for the police, and he would face “serious consequences pursuant to the District’s Code of Conduct.”
“Antisemitism and hate speech have no place in our communities or in our schools,” the district said. “Syosset has long been proud of being a welcoming, empathetic, and inclusive community and those values remain firm. We protect those values and this community by confronting and holding accountable those who traffic in any form of hate.”
In January, New York City Police arrested and charged two 15-year-old boys suspected of spraying dozens of swastikas on a playground in a heavily Jewish Brooklyn neighborhood with aggravated harassment and criminal mischief as a hate crime.
The post Long Island father and teen son arrested after investigation into swastika drawn in school bathroom appeared first on The Forward.
