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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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With a Kennedy Center honor under Trump, David Mamet enters his final, tragic act
There was a time when David Mamet being honored at the Kennedy Center wouldn’t have raised eyebrows.
His contributions to American theater and film transcend an affinity for four letter words (let’s call them “the F— Variations”). His tough-talking, desperate men gave splenetic voice to the indignities of a capitalist system in Glengarry Glen Ross, evolving sexual mores in Sexual Perversity in Chicago and, in a movie like The Verdict, the justice system.
Cut to 2026 and Mamet’s scripts are but an afterthought to his grievance. When he makes headlines now, it’s for his reactionary conservative streak and his role as a partisan in the culture war. Together with a run of flops, numbering a Harvey Weinstein #MeToo comedy and a Broadway show not even Al Pacino could save, his esteem has cratered among the liberal circles that once embraced him, and to which he once belonged but now prefers to eviscerate.
He has made the transition from dramatist to pundit, first at HuffPost, lately at The Free Press. Reading too much into Oleanna, perhaps, he has called teachers pedophiles on Fox News, written screeds on cancel culture and, a prerequisite for the Kennedys at this moment, praised President Donald Trump.
In the honor, there is a strain of tragedy. Mamet has strayed so far from where he started — what he called his “brain-dead liberal” era — that he makes perfect sense for this appointment, under a regime that tried to slap its leader’s name onto a tribute to a slain president meant as a bipartisan shrine to art. (Due to the Center’s closure amid turmoil and legal battles, the ceremonies will take place at the Capital One Arena, which is only too perfectly bleak.)
A younger Mamet would have looked askance at such a figure as our current Commander-in-Chief, a character who is on the make with all sorts of half-baked schemes. The Iran War may be his latest play on a Buffalo nickel.
It’s enough to make one wonder if we’ve been misreading Mamet all along. Are the men breaking-and entering to steal the Glengarry leads meant to be admired? Are the Hollywood sleazes in Speed-the-Plow aspirational? Is Al Capone the real hero of The Untouchables?
Perhaps the evening, which tends to include career retrospectives, will elucidate. But if the Kennedy Honors could once be said to be for closers, it may now be only for a particular kind of sellout.
The post With a Kennedy Center honor under Trump, David Mamet enters his final, tragic act appeared first on The Forward.
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Why is Britney Spears studying Hebrew?
It’s Britney, Yitz!
Continuing a curious social media trend that has previously seen appreciation for the beards of chess-playing Chabadniks and the Zohar hidden among baby clothes, Britney Spears took to Instagram Sunday to post a Hebrew Book of Psalms and the Lekutei Amaraim, or Tanya, a Hasidic book of sayings.
The caption reads: “I’m extremely bored !!! Learning Hebrew reading right to left !!! Beautiful language !!!” (A previous caption, posted Sunday, was more cryptic, concluding “God speed little man !!! I love u !!!,” perhaps indicating the presence of a havruta or someone in her life who keeps his mitzvot.)
What exactly is happening here? Is Spears, like Marilyn before her and Sydney Sweeney now, about to dip her toe into the mikveh?
The best clue we have isn’t from Spears’ page, but from Israeli model Natalie Dadon, who tagged the “Hit Me Baby One More Time” singer in a selfie with the Tanya. “Finally, it’s possible to tell,” Dadon posted, in a gallery with Hebrew language news coverage of the posts. Dadon did not immediately respond to a request for comment.
Dadon’s social media presence involves Tanya study, which itself is a cornerstone to Lubavitch philosophy (so perhaps is connected to the Chabad chess players whose beards Spears so admired) and adjacent to Kabbalah.
Spears is no stranger to Jewish subjects. Around the time she locked lips with Madonna at the 2003 VMAs, she started, like so many others, to look into Kabbalah, as this handy timeline from Hey Alma notes. She has a Hebrew tattoo of letters that signify healing in kabbalistic texts and was apparently once attached to star in a Holocaust-time-travel-romance film called The Yellow Star of Sophia and Eton, which now that I’ve heard of it I will never shut up about.
She has credited Kabbalah with helping her through a difficult time in her life and has been spotted wearing a star of David.
But we should approach Spears’ dalliance with Judaism, now sandwiched on her Insta page between a call-out of her sister Jamie Lynn and a NSFW video of her dancing with a rose Emoji as a fig leaf, with some healthy skepticism.
Her Instagram bio currently reads “Pray Every Day” with a prayer hands emoji next to a Bible emoji with a cross. She’d still appear to be Christian — or, at the very least, waiting for the new iOS update with the Tanya emoji.
The post Why is Britney Spears studying Hebrew? appeared first on The Forward.
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Haley Stevens cheered at Jewish day school after endorsing GOP Senate candidate
(JTA) — Democratic Michigan U.S. Rep. Haley Stevens was given an extended ovation at a fundraising gala for a Detroit-area Jewish day school Sunday, hours after her endorsement of Republican Mike Rogers for Senate.
Stevens, a longtime pro-Israel stalwart, was celebrated at the Yeshiva Beth Yehudah annual dinner as many members of her party across the country spoke out against her decision to break with Democratic nominee Abdul El-Sayed.
Video of Stevens’ minute-long standing ovation was shared on social media by representatives of Agudath Israel of America, a major Orthodox advocacy group. Strongly pro-Israel Jews have largely lauded her move to Rogers, which she said came about in part because of her objections to El-Sayed’s past relationship with anti-Israel streamer Hasan Piker.
Also on Sunday evening, Stevens struggled to explain the timing of her decision in an interview with CNN’s Anderson Cooper. One consistency in her response was her belief that she was helping Democrats beat back antisemitism within their own party.
“I’m trying to help the Democratic Party. I felt the same way about Graham Platner and his Nazi tattoo,” Stevens said, referencing the Maine Senate candidate who ultimately stepped down from the nomination. Asked if she believed El-Sayed is antisemitic, she responded, “I think some of the actions have certainly been antisemitic, Anderson, but I’m just sick of who he stands with.”
She named Piker and “the uncle,” referring to Piker’s uncle Cenk Uygur, whose PAC produced an ad supporting El-Sayed that blamed Israel for the price of groceries. After Stevens publicly pressured El-Sayed to condemn the ad’s contents, the candidate appeared to do so on Saturday night, which Stevens celebrated in a statement — hours before endorsing Rogers.
To Cooper, Stevens suggested that many other Democrats felt the way she did.
“I’ve been hearing from a ton of Dems, Anderson, who have said, ‘Thank you. This is how we felt.’ They haven’t liked this campaign. It’s painful,” she said. A growing number of Michigan Jewish Democrats have pledged to vote for Rogers, though more than 1,000 have also signed a letter pledging to vote for El-Sayed.
Yeshiva Beth Yehudah is spread across multiple suburban Detroit campuses and is the largest Jewish day school in the state. Its annual fundraising dinner, “An Evening of Unity,” is known for drawing big national names in politics and the media, usually from both major parties.
Kentucky Gov. Andy Beshear, a Democrat, was the evening’s keynote speaker, and the gala program also featured personal letters from President Donald Trump and Vice President JD Vance.
But it was Stevens, a regular supporter of the school, who turned the most heads. She was also presented with what the emcee called “a specially designed, illuminated book of the five scrolls of our prophets, which remind you all of our heartfelt esteem and appreciation for who you are.”
The yeshiva’s leadership also extended warm wishes to Stevens’ Jewish fiancé, Democratic megadonor Jason Turkish, whom the yeshiva’s emcee described as “our dear friend.” Turkish’s own endorsement of Rogers came days before the congresswoman’s.
This article originally appeared on JTA.org.
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