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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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In a viral social media showdown, a glimpse of the real Israel
In amateur video footage circulated across Israeli social media in recent weeks, a disturbing scene unfolds. A young man in his mid-twenties, wearing a military-style jacket, looms over a silver car in the heart of Tel Aviv. Inside the vehicle sits an 89-year-old man, mouth agape, expression frozen.
“Dictator! Khamenei!” the young man shouts, his voice sharp, emotional and aggressive.
The young man was Mordechai David, a provocateur who has been documented in a series of confrontations with public figures, journalists and protesters, adopting a style built on creating moments designed for virality. The elderly passenger was former Supreme Court president Aharon Barak — the man whom Prime Minister Benjamin Netanyahu’s propaganda machine has painted as a demon, blamed for building, during his tenure in the 1990s, an allegedly over-independent judiciary that supposedly obstructs “governance” by a government eager for unrestrained power.
David, raised in Bnei Brak as the son of a convert to religious life, has become something of a celebrity. His past includes multiple criminal highlights. Blocking Barak’s car may have marked his peak. In a subsequent social-media video, David “apologized” for not blocking Barak’s vehicle “more.”
Two different visions of Israel
David’s stunt is one of several intertwined recent stories in Israel that, between them, outline the contours of a deeper struggle over the character of its society. It is a clash between two fundamentally different visions for the country. And Israel’s fate hangs in the balance.
David’s is a political culture where perpetual confrontation and boundary-breaking increasingly define public behavior. On the other side sits Lucy Aharish, a 44-year-old journalist who grew up in Dimona.
Aharish studied political science at the Hebrew University, and over the years has worked at a variety of radio and TV stations in Israel, including I24News in English, a channel on which I also frequently appear. Today, she hosts a current affairs program. The mother of a little boy, she is also a fierce opponent of Netanyahu and his circle.
That has attracted the ire of the Netanyahu machine’s street rabble. This week, Mordechai David arrived at her doorstep with a megaphone. According to reports, David and one of his followers managed to enter her building — and at the entrance, a tense confrontation unfolded.
This requires the introduction of another character: Tsahi Halevi, 50, an artist of unusual charisma. He is a singer and highly accomplished actor who portrayed Naor in the internationally acclaimed series Fauda, a character admired for intelligence, composure and moral clarity.
In a twist that could only occur in Israel, Halevi also partly plays himself. The son of a Mossad officer, he, like Naor, served as an officer in an elite undercover unit. On Oct. 7, 2023, he volunteered for reserve duty and rushed to the scenes of devastation, where he helped save many lives.
Matan Gendelman, a survivor of the Kfar Aza massacre, recently recounted in Israeli media that Halevi helped rescue her trapped family members after being directed to the scene by his wife, who received the family’s location through social media.
His wife is Lucy Aharish. “Pure gold, the salt of the earth,” Gendelman said of the couple.
The likes of David would vehemently disagree.
Why? Because Aharish, in addition to being a Netanyahu critic, is a member of Israel’s Arab minority. And because Aharish and Halevi are a mixed couple, the hostility against them burns even more intensely.
Back at their house, there was a scent of violence in the air as the decorated officer and provocateur traded barbs.
“You come to my home?” Halevi challenged; “I feel like protesting against your wife!” David replied. “How far do you want this to go?” Halevi asked, menacingly, as police separated the two. The police dragged David away, but he ensured himself another viral success; his future may hold a respectable place on the Likud list for the Knesset.
‘The affliction of Israeli society’
Aharish chose to respond on television. “Bullying — this is the affliction of Israeli society,” she said. “It is escalating. We see it in the streets, on the roads, in public discourse — and now it has reached my own doorstep.”
Worse, she added, “The spirit of this government is a bad spirit that encourages bullies. I will not bow my head before these inciters.” She also addressed Netanyahu directly: “This is precisely your way, Mr. Prime Minister — not to see, not to hear, not to know what is happening under your nose. … One day, these bullies will reach your doorstep as well.”
In the vision of Israel embodied by Aharish and Halevi, with their impassioned but civil approach, even the most fierce political disagreement remains bounded by restraint. An important distinction is drawn between rival and enemy.
In that advanced by David, those boundaries erode. Confrontation becomes personal. Intimidation is standard.
The first vision leads to an Israel that strives for peace within itself and with its neighbors, and remains a prosperous liberal democracy grounded in basic rights and openness to the world. The second leads to an unstable, isolated and increasingly theocratic state, which will be in constant conflict with its neighbors, and from which the most productive citizens will steadily depart. In short order it will be unrecognizable, and nothing will be left of “Start-Up Nation.”
The 2026 elections, which must be held by October, will not merely determine a government. They may decide with finality which of these two Israels prevails. And after four years of trauma under Netanyahu’s far-right government, there is urgency in the air.
The post In a viral social media showdown, a glimpse of the real Israel appeared first on The Forward.
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Trump’s pick for surgeon general gets her ‘daily dose of inspiring Kabbalah wisdom’
Casey Means, President Trump’s nominee for U.S. surgeon general, preaches a broad, loosely-defined spirituality that blends ideas such as the “divine feminine,” meditation, and connection with nature. In her email newsletter, she has endorsed practices such as full moon rituals and talking to trees. And, though she was raised Roman Catholic, she has expressed interest in kabbalah, the ancient Jewish mystical tradition focused on esoteric interpretations of scripture and the nature of the soul, the cosmos, and the divine.
In May 2025, she wrote about drawing inspiration from Kabbalah teacher and influencer David Ghiyam to help deal with those who judge her for taking breaks from work to rest and recover during certain phases of the lunar cycle, which she views as essential to “feminine creativity.” She directed her readers to follow Ghiyam “for a daily dose of inspiring Kabbalah wisdom.”
Cathy Heller, a Jewish wellness influencer who preaches mindfulness and manifestation drawing on her studies of Jewish mysticism with rabbis in Israel, told the Forward in a phone interview that Means is a close friend — and often asks her to share wisdom about the Torah and kabbalah.
“She loves it,” Heller said. “She sees such beauty and wisdom in this body of work, and how universal it is and how applicable it is.”
Means’ interest in mysticism expands well beyond kabbalah. In Good Energy, a book she co-wrote with her brother, Calley Means, who works as a senior advisor to Health and Human Services Secretary Robert F. Kennedy Jr., she quotes Rumi, an influential figure in Sufism — the mystical dimension of Islam — and encourages her readers to practice yoga, tai chi, or qigong, try aromatherapy, and consider taking psychedelics. She has also opposed bans on raw milk despite the risk of serious bacterial infections, said more research is needed on a possible link between vaccines and autism, and criticized hormonal contraception as reflecting a “disrespect of life.”
Means’ interest in Kabbalah seems to reflect less a desire to engage in Jewish religious observance than a core belief of the Make America Healthy Again movement: that physical ailments often have underlying spiritual causes, and that tapping into the mind-body connection has the power to heal. Her promotion of kabbalah also represents the further mainstreaming of an ancient practice once reserved for only the most learned of Jewish scholars — repackaged for non-Jewish audiences and finding its way into spaces as unlikely as the U.S. Public Health Service.
“The idea that it’s controversial that we should BOTH trust unbiased scientific information AND our divine intuition is a sign of darkness in our culture,” Means wrote in November 2024.
‘A manifester’
Heller met Means in 2024 through a mutual friend in Los Angeles who hosts sound baths and other wellness events. They now take long walks and hikes together, share meals, and have celebrated several Shabbat dinners.
On one hike in Los Angeles, they came across a rabbi, and Heller says she asked him to offer a teaching. He shared an explanation of why Jacob’s name derives from the Hebrew root for “heel,” saying that Jacob had the capacity to draw the highest consciousness down into the lowest places.
Means “was literally beaming from ear to ear. We both had tears in our eyes,” Heller recalled. “I said, ‘What’s your name?’ And he said, ‘Rabbi Heller,’ which is funny because that’s my last name. And Casey’s like, ‘You’re such a manifester, that’s crazy.’”
In November 2024, Means promoted Heller’s book, Abundant Ever After: Tools for Creating a Life of Prosperity and Ease on her blog.
“Cathy is a goddess friend and her message resonates with me profoundly about how to live a limitless and spiritual life. Abundant Ever After is a transformative guide blending Jewish mysticism, meditation, and practical tools,” Means wrote. “Manifestation is real. Why wouldn’t we want to learn?”
One month later, Means appeared on Heller’s podcast, “Everything is Energy with Cathy Heller,” where she said that meeting Heller felt like “divine timing” and that their relationship was helping her make sense of concepts from Good Energy, including her belief that everything is interconnected.
“This idea that we’re oneness and everything is connected, it’s not a metaphor. It’s not hippie,” Means said on the podcast. “It’s literally truth on the physical, chemical level. And it’s so absent from our paradigm of healing.”
MAHA and religion
Adrienne Krone, a professor at Allegheny University and author of Free-Range Religion: Alternative Food Movements and Religious Life in the United States, sees a direct connection between the MAHA movement and religious ways of thinking about food, health and the body.
She said that the internet has accelerated a broader shift in wellness culture and its relationship to spirituality. On social media, mystical teachings can often be mistranslated and blended together, she said, sometimes losing their original cultural context.
“Some of what’s going on is people are picking up other religious ideas, other secular ideas, scientific research, and they bring it all together,” Krone said. “That’s what forms their understanding of what they’re supposed to eat, how they’re supposed to treat their bodies, what kinds of extra exercise regimens they should be doing. And so it doesn’t surprise me that Casey Means has this kind of collection of ideas that are more accessible than they used to be.”
Still, Means’ spirituality seems to be an outlier among the traditional Christian conservative worldview touted by most of Trump’s other nominees. Her calls to “EMBRACE THE ‘WOO WOO’” and engage in various spiritual ceremonies have drawn the ire of some activists, including conservative talk radio host Erick Erickson, who critiqued Means as “a near Wiccan” who has “dabbled in occult practices that amount to witchcraft.”
Two Republican senators, Susan Collins of Maine and Lisa Murkowski of Alaska, have not yet committed to vote “yes” on Means’ confirmation, and pressed Means at her confirmation hearing about her stance on vaccines and past use of psychedelic mushrooms.
If confirmed as the nation’s top doctor, Means has signaled that spirituality will play a significant role in how she approaches the position.
“I do believe that Americans are ready to hear about spirituality when it pertains to medicine,” Means said at her confirmation hearing.
The post Trump’s pick for surgeon general gets her ‘daily dose of inspiring Kabbalah wisdom’ appeared first on The Forward.
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More Americans now sympathize with Palestinians than with Israelis, new poll finds
(JTA) — Another major poll has founded that sympathy has surged among Americans for Palestinians and now exceeds support for Israelis.
Gallup, one of the country’s most respected polling outfits, found that 41% of Americans say they sympathize more with the Palestinians, compare to 36% who sympathize more with the Israelis. A year ago, a Gallup poll showed a 13-point advantage for the Israelis.
The poll comes nearly six months after a national poll found for the first time that Americans’ sympathies had flipped. In a New York Times and Siena University poll released in September, 35% of registered American voters said they sympathized more with Palestinians compared to 34% with Israel. Prior to the war in Gaza, 47% of respondents said they sympathized more with the Israelis.
Both pollsters have asked about voters’ sympathies in the Israeli-Palestinian conflict for decades. They each said the sympathy gap in their latest polls was not statistically significant but that the trajectory of sentiments was.
Between 2001 and 2018, the Gallup poll found that Americans were more sympathetic to the Israelis by an average margin of 43 points. The gap began narrowing the following year but did not flip until now.
In both polls, the stark recent shift was driven by sharp shifts in sentiments among Democrats. The Gallup poll found that voters under 55 prefer the Palestinians by a wide margin, while older voters remain more sympathetic to the Israelis. The New York Times poll found that older, college-educated Democrats had seen their sentiments shift most harshly.
The polls add to the data points showing a sharp drop in sympathy for Israelis since Hamas’ Oct. 7, 2023, attack and the subsequent war in Gaza, for which the United States brokered a ceasefire in October. The Gallup poll is the first to demonstrate post-ceasefire sentiments among Americans.
The post More Americans now sympathize with Palestinians than with Israelis, new poll finds appeared first on The Forward.