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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Iran Posts AI Video Showing Missile Striking Statue of Liberty
An Israeli air defense system intercepts a ballistic missile barrage launched from Iran to central Israel during the missile attack, February 27, 2026. Photo: Eli Basri / SOPA Images via Reuters Connect
Iran on Tuesday released an AI-generated video depicting a missile striking the Statue of Liberty in New York Harbor, a global symbol of American freedom and democracy, in one of the regime’s latest propaganda efforts to influence public perception abroad.
Shared by Iranian state broadcaster IRIB as well as a Telegram channel affiliated with the Islamic Revolutionary Guard Corps (IRGC), the minute-long video ends with the slogan “One vengeance for all.”
IRGC Official Telegram Channel Releases AI Video Depicting Iranian Ballistic Missile Strike on United States, Hitting New York City and Toppling Statue of Liberty Shown as Idol of Baal Holding Babylonian Talmud pic.twitter.com/JhgNgHW2Zz
— MEMRI (@MEMRIReports) March 25, 2026
The video was also circulated by Russian state outlet RT, in what appears to be a stark and symbolic threat against the United States.
‘ONE VENGEANCE FOR ALL’ — Iran ‘bombs’ the Statue of Liberty WITH THE HEAD OF BAAL pic.twitter.com/6tPH15fqkZ
— RT (@RT_com) March 25, 2026
Since the start of the US-Israel war with Iran, which began on Feb. 28, Iranian officials have ramped up their propaganda and disinformation efforts, trying to portray Washington and Jerusalem as responsible for decades of regional conflict while seeking to influence left-leaning Americans to mobilize domestic opposition to the war.
This latest widely circulated video presents a striking sequence portraying the United States as the world’s enemy, drawing on imagery from the dispossession of Native Americans and the atomic bombings of Japan to the Vietnam War and more recent Middle Eastern conflicts to craft a sweeping narrative of American aggression.
The clip also features footage alluding to a child on Jeffrey Epstein’s private island — a recurring theme in Iran’s messaging used to suggest that US President Donald Trump launched the current war to distract the public from the Epstein scandal, in which the late financier was convicted of running a sex-trafficking ring involving underage girls and, allegedly, various influential figures.
Later in the video, AI-generated figures of Iran’s former Supreme Leader Ayatollah Ali Khamenei and the late Iranian Major General Qassem Soleimani are shown gazing skyward. Khamenei was killed in an Israeli airstrike on Feb. 28, and Soleimani was killed in a US drone strike in 2020.
The final sequence of the video depicts a missile in Iranian colors striking the Statue of Liberty in New York Harbor, whose head has been replaced with that of Baal, a false god from the Bible, while the statue holds the Talmud, a key collection of Jewish religious teachings and laws.
This video is the latest example of AI-generated propaganda released since the start of the war with Iran.
Last week, Chinese state television CCTV released a separate AI-generated clip illustrating Beijing’s perspective on the Strait of Hormuz crisis, featuring Persian cats in martial arts combat and an eagle-headed human representing the United States.
Experts note that Russian dissemination of Tehran’s video reflects a broader coordinated effort to use visual propaganda to challenge US foreign policy and influence global perceptions amid rising regional tensions.
The latest video came as the US and Iran began engaging in diplomacy over a possible resolution to the war, although Tehran has reportedly responded negatively to Washington’s proposal.
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US Sen. Bill Cassidy Demands Answers From Mamdani on Taxpayer-Funded Anti-Israel Activity
New York City Mayor Zohran Mamdani holds a press conference at the New York City Office of Emergency Management, as a major winter storm spreads across a large swath of the United States, in Brooklyn, New York City, US, Jan. 25, 2026. Photo: REUTERS/Bing Guan
A senior Republican lawmaker in the US Congress is sounding the alarm over actions by New York City Mayor Zohran Mamdani’s administration, arguing that the use of public resources to advance what he describes as a politically charged, anti-Israel agenda risks alienating Jewish residents and may conflict with federal funding requirements.
Sen. Bill Cassidy (R-LA), chair of the Senate Health, Education, Labor, and Pensions (HELP) Committee, on Monday expanded an investigation into whether New York City agencies have improperly incorporated geopolitical advocacy into taxpayer-funded programs. The move reflects growing scrutiny in Washington over how local governments engage with issues related to Israel amid heightened tensions and record levels of antisemitic hate crimes following the conflict in Gaza.
In a new letter to Mamdani, Cassidy said he is concerned that certain city initiatives, particularly within public health programming, may be framing Israel in a way that undermines inclusivity and raises potential civil rights concerns. He pointed to reports of internal discussions and working groups within the New York City Department of Health and Mental Hygiene that examine global conflicts, including Israel’s war against Hamas, through an “oppression” or “equity” lens.
“These taxpayer dollars are meant to improve New Yorkers’ health, not push a far-left agenda that discriminates against Jewish families,” Cassidy said in a statement announcing the letter and expanded probe. “At a time of rising antisemitism, Mamdani is failing Jewish New Yorkers.”
The senator also warned that merging political advocacy with federally supported programs could jeopardize compliance with federal guidelines, potentially putting funding streams at risk. His office has requested documentation and clarification from city officials regarding the scope and purpose of the “Global Oppression and Public Health Working Group” and to turn over all documents disseminated at the meeting sessions.
In February, a cohort of staffers within the New York City Department of Health and Mental Hygiene reportedly formed the group and declared its purpose is to explore how supposed “global oppression” operates and affects health equity and the wellbeing of certain communities in the city. In its initial meeting, which lasted one hour, a presenter explicitly cited the conflict in Gaza as an “ongoing genocide” and framed it along with other forms of alleged oppression as relevant to health outcomes, the New York Post reported.
“We really developed in response to the ongoing genocide in Palestine,” one presenter said, according to video acquired by the Post. “And the working group aims to address the growing interests among the health department staff to learn about current and ongoing global oppression in its many forms and how it influences the advancement of health equity.”
Critics, including City Council leaders, say the working group crossed a line by focusing on international politics and critiques of a foreign government instead of core public health responsibilities like managing diseases, especially on city time with taxpayer-funded time and resources.
“The department’s focus on the Israeli-Palestinian conflict and the creation of an internal ‘working group’ organized around a particular ethnic or national group underscores the need to ensure that workplace initiatives are administered in a manner that does not leave other employees — in this case, Jewish employees — feeling excluded or marginalized,” Cassidy wrote in his letter.
“Additionally, the question remains as to whether the department will hold similar discussions through either this or separate working groups for other ethnic or national groups affected by global geopolitical conflicts, or whether the department’s sole interest is in denouncing the Israeli-Palestinian conflict to the exclusion of all others,” the senator added. “These circumstances warrant review of whether the agency’s internal activities are being structured in a manner consistent with federal nondiscrimination requirements.”
Cassidy initially announced a probe into the matter in early February but expanded his requests for documentation in this week’s letter. He also noted recent statements by the city’s new health commissioner, Dr. Alister Martin, who said in an interview that the department is “not gonna stop doing that work on equity,” even if the federal government “comes and messes with our money.”
“Statements made by Dr. Martin suggesting that the agency will continue advancing certain equity initiatives despite federal policy changes, warrant careful review of the department’s adherence to federal requirements governing programs supported by federal funds,” Cassidy wrote.
His investigation comes amid ongoing concern over Mamdani’s approach to the Jewish community and antisemitism in New York City,
Mamdani, a far-left democratic socialist and anti-Zionist, is an avid supporter of boycotting all Israeli-tied entities who has been widely accused of promoting antisemitic rhetoric. He has repeatedly accused Israel of “apartheid” and “genocide”; refused to recognize the country’s right to exist as a Jewish state; and refused to explicitly condemn the phrase “globalize the intifada,” which has been associated with calls for violence against Jews and Israelis worldwide.
Leading members of the Jewish community in New York have expressed alarm about Mamdani’s election, fearing what may come in a city already experiencing a surge in antisemitic hate crimes.
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Mamdani voices concerns about synagogue buffer zone bill poised to pass NYC Council
The New York City Council is poised to pass legislation aimed at curbing disruptive protests outside synagogues, as officials weigh Jewish security concerns against free speech protections for pro-Palestinian and progressive activists. Mayor Zohran Mamdani has not taken an official position on the legislation.
The 51-member legislative body is set to vote Thursday on two bills directing the NYPD to develop a plan for protest buffer zones around houses of worship and educational centers. It is part of Council Speaker Julie Menin’s five-point plan to combat antisemitism, as anti-Jewish incidents continue to make up a majority of reported hate crimes in New York City. In recent months, at least two protests outside synagogues featured antisemitic slogans and chants, heightening tensions and drawing condemnation. Some see Menin as a check on the mayor and a potential guardrail against his actions.
The package of bills includes $1.25 million in funding to the Museum of Jewish Heritage for Holocaust education and the creation of a hotline to report antisemitic incidents.
Mamdani allies’ opposition
The buffer zone proposal is facing pushback from allies of Mamdani, a strident Israel critic who faces scrutiny from mainstream Jewish organizations over his response to antisemitism and pro-Palestinian protests. The Democratic Socialists of America and some progressive Jewish groups, as well as free speech advocates, claim the legislation unfairly targets pro-Palestinian protests and said it gives authorities too much discretion in how the rules are enforced.
Mamdani said in January that he ordered his law department and police leadership to review the proposal’s legality. Mamdani told the Forward he would veto it if he determines it’s illegal.
City Hall has not released the findings of the internal review. A Mamdani spokesperson didn’t say whether the mayor would sign the bills if they pass. But he might not need to. The bill has 35 co-sponsors, giving it the veto-proof, two-thirds majority needed to pass the legislation into law without the mayor’s signature.
Mamdani “is keenly aware of the serious concerns regarding these bills’ limiting of New Yorkers’ constitutional rights, and he will keep these concerns in mind for any bills that land on his desk,” Dora Pekec, a City Hall spokesperson, said in a statement provided to the Forward. “He wants to ensure both the right to prayer and the right to protest are protected here in New York City.”
The bills do not explicitly bar protests or codify a specific distance requirement. Its initial proposal to establish buffer zones of up to 100 feet outside synagogues and other houses of worship was omitted following reservations expressed by Police Commissioner Jessica Tisch, who, like Menin, is Jewish, and cautioned that a one-size-fits-all rule might not withstand legal challenge and could prove unworkable across neighborhoods with vastly different street layouts. The Council agreed to revise the language of the bill, placing implementation authority squarely with the police department.
At the state level, Kathy Hochul has proposed similar legislation that would create a 25-foot buffer zone around houses of worship statewide. The measure is being negotiated as part of budget talks ahead of an April 1 deadline. A similar effort is also under consideration in California.
The post Mamdani voices concerns about synagogue buffer zone bill poised to pass NYC Council appeared first on The Forward.