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Crumbs cupcakes, founded by a Jewish couple, makes a comeback
(New York Jewish Week) — Picture the Upper West Side, circa 2003, the year that Jewish couple Mia and Jason Bauer opened Crumbs Bake Shop at Amsterdam Avenue and 75th Street. In the wake of a cupcake craze kicked off by a “Sex and the City” scene filmed at Magnolia Bakery, fans lined up for Crumbs’ oversized cupcakes, available in inventive varieties like Black-Bottom Cheesecake Brownie, Grasshopper and Squiggle, a gargantuan riff on the traditional Hostess cupcake.
The wildly popular Manhattan bakery quickly grew into a chain — by 2013, Crumbs had more than 70 stores across the country.
Soon, however, the dream crumbled. The Bauers sold the chain in 2011, but by 2014, due to a variety of factors — including increased competition, high real estate costs and general gourmet-cupcake burnout — Crumbs closed its doors. Later that year, an investment group tried to resurrect the troubled brand — reopening some stores and adding challah to the menu on Fridays — but failed.
Now, however, Crumbs is back, with the Bauers again at the helm but with a new business plan: In place of brick-and-mortar bake shops, they are selling desserts online at originalcrumbs.com. They are also offering delivery in New York City through Gopuff, and their baked goods are available at select local supermarket chains, including Gristedes, D’Agostino’s and ShopRite.
“There were things we always wanted to accomplish with the brand that we didn’t have a chance the first time around,” Mia Bauer told the New York Jewish Week. “We didn’t feel like Crumbs kind of petered out the way it deserved to. That wasn’t the ending we foresaw for Crumbs. We really had nurtured it and cultivated it and we felt like it deserved better than that.”
After the original Crumbs folded, Mia spent time raising the couple’s two children in their Short Hills, New Jersey home. She returned to political campaign work, which she was doing prior to becoming a full-time baker. Jason, meanwhile, opened a brokerage business and a spirits company in New York, and also took a corporate position at WeWork.
After a few years, however, the Bauers were ready for a change, and market research confirmed the interest that former Crumbs customers were expressing to Jason.
In 2021, Jason paid just $350 to the U.S. Patent & Trademark Office to revive the brand. Since then, the couple have been analyzing market research, altering their business model, attending trade shows, creating new recipes and designing new packaging. They formally relaunched the business in November 2023 and it is now known as Original Crumbs Bakeshop.
Now, as before, Crumbs products are kosher: Their cupcakes are under National Kosher supervision by Rabbi Aaron Mehlman, and a new product, soft-baked cookies, are OU-Dairy certified. The Bauers keep a kosher home, and as Jason told the New York Jewish Week, “We wouldn’t sell any food as a profession if it weren’t kosher.”
“The highlight of our week is Shabbat, but Jewish principles are woven throughout our daily existence,” said Jason, who, together with his family, belongs to the Kabbalah Centre in Manhattan, as the family splits its time between New Jersey and the Upper East Side.
Kabbalah, Jason added, “informs our every decision both in our personal and business lives.”
When Crumbs first opened 20 years ago, the bakery became known for their “signature” 4.25-inch diameter cupcakes, described now on their website as “twice the size of a normal cupcake.” At the time, such oversized treats were an anomaly.
“I actually didn’t realize they were oversized,” said Mia, who said she began baking as a child of 7 or 8. “That’s how I always made my cupcakes for family and friends. I assume it started out kind of innocently. I had a muffin pan in my home as a kid and that’s what I used. It didn’t occur to me that my cupcakes were that much bigger than the average cupcake.”
When the Bauers launched Crumbs their goal was to bring back the corner bakery, which, in the early 2000s, had started to disappear; the couple realized that supermarkets were basically the only option for baked goods for many people. At the same time, Mia, who had worked in a bakery as a teenager, had been “longing for the experience of a neighborhood bakery,” according to Jason.
While the new iteration of Crumbs isn’t focused on local bakeries, nostalgia still drives its founders: “We wanted to pivot and be the box of cupcakes or package of cookies that people have in their home,” Mia said, recalling fond memories of Entenmann’s cookies.
During Crumbs’ initial run, Mia — who lived in Israel from ages 1 to 7 and admits to a preference for plain white cake with lots of frosting — ended up creating more than 120 cupcake flavors, with about 30 varieties available in each shop at any given time.
These days, the cupcake varieties have been reduced to 12, plus seasonal and holiday flavors. Crumbs still offers their cupcakes in their signature size, as well classic ( aka “normal”) and mini sizes. The classic-size cupcakes are sold in supermarkets, and will now cost a little more than $2, considerably cheaper than the $4.50 bakeries used to charge.
“We’re able to produce them in volume with efficiencies that allows the price point in supermarkets to be significantly less than it was in our stores,” Jason said.
Crumbs 2.0 has added a line of soft batch cookies in eight flavors, most of which are takeoffs of their most popular cupcake flavors, like Cotton Candy, Sprinkle Sundae and Marshmallow Cookies & Cream. The small, soft-baked cookies — much like the Entenmann’s chocolate chip cookies that Mia was so fond of — are packaged in resealable, stackable, plastic cookie jars and cost $8.
“We are pretty fanatical about quality control,” Mia said. “I treated our stores like my kitchen. Even now, in supermarkets, it’s the same quality control.”
According to Jason, every cupcake is still made and decorated by hand, and the cookies are homemade, too. These days, Crumbs has become something of a family business, with the couple’s children — Annabelle, 15 and Zack, 13 — serving as taste-testers, critics and digital media consultants. “We run by both our kids almost anything social media-related to get their input,” Mia said.
Jason sees their return to the bakery business as bashert, using the Yiddish word for destiny. “We’re both very spiritual people,” he said. “We’ve always felt when the opportunity presented itself to us, there’s a reason it came back into our life, so we couldn’t ignore it.”
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The post Crumbs cupcakes, founded by a Jewish couple, makes a comeback appeared first on Jewish Telegraphic Agency.
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UK to Ban Group Palestine Action Under Anti-Terrorism Laws
Police officers block a street as pro-Palestinian demonstrators gather in protest against Britain’s Home Secretary Yvette Cooper’s plans to proscribe the “Palestine Action” group in the coming weeks, in London, Britain, June 23, 2025. Photo: REUTERS/Jaimi Joy
Britain said on Monday it would use anti-terrorism laws to ban the organization Palestine Action, making it a criminal offence to belong to the group after its activists damaged two UK military planes in protest at London’s support for Israel.
The proscription would put the pro-Palestinian group on a par with Hamas, al-Qaeda, or ISIS under British law, making it illegal for anyone to promote it or be a member. Those who breached the ban could face up to 14 years in jail.
Palestine Action has regularly targeted British sites connected to Israeli defense firm Elbit Systems as well as other companies in Britain linked to Israel since the start of the conflict in Gaza in 2023.
In its latest and most high-profile action, two of its members entered a Royal Air Force base in central England on Friday, spraying paint into the engines of the Voyager transport aircraft and further damaging them with crowbars.
“The disgraceful attack on Brize Norton … is the latest in a long history of unacceptable criminal damage committed by Palestine Action,” Home Secretary [interior minister] Yvette Cooper said in a written statement to parliament.
“The UK’s defense enterprise is vital to the nation’s national security and this government will not tolerate those that put that security at risk.”
She said the group‘s actions had become more aggressive and caused millions of pounds of damage.
Under British law, the Home Secretary can proscribe a group if it is believed it commits, encourages, or “is otherwise concerned in terrorism.” The banning order will be laid before parliament on June 30 and will come into effect if approved.
Palestine Action, which says Britain is an “active participant” in the conflict in Gaza because of military support it provides to Israel, called the ban “an unhinged reaction” which it would challenge, and accused Cooper of making a series of “categorically false claims.”
“The real crime here is not red paint being sprayed on these war planes,” it said in a statement.
Earlier on Monday, the group was forced to change the location of a planned protest after police banned it from staging a demonstration outside parliament, otherwise a popular location for protests in support of a range of causes.
The post UK to Ban Group Palestine Action Under Anti-Terrorism Laws first appeared on Algemeiner.com.
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MAGA Commentators Clash Over Trump’s Choice to Bomb Iran
Tucker Carlson speaks on July 18, 2024, during the final day of the Republican National Convention at the Fiserv Forum in Milwaukee, Wisconsin. Photo: Jasper Colt-USA TODAY via Reuters Connect
US President Donald Trump’s decision to bomb three of Iran’s key nuclear facilities over the weekend has divided his longtime supporters, with some prominent voices in the so-called Make America Great Again (MAGA) movement opposing the strikes and others standing with the administration’s military action.
Mark Levin, the longtime conservative talk radio host and vocal pro-Israel voice, called out US Rep. Marjorie Taylor Greene (R-GA) for her disagreement with the US strikes, known as Operation Midnight Hammer.
On Sunday, Greene wrote on X, “I don’t know anyone in America who has been the victim of a crime or killed by Iran, but I know many people who have been victims of crime committed by criminal illegal aliens or MURDERED by Cartel and Chinese fentanyl/drugs.” She warned that “Neocon warmongers beat their drums of war and act like Billy badasses going to war in countries most Americans have never seen and can’t find on a map, but never find the courage to go to war against the actual terrorists who actually do kill Americans, invade our land, and make BILLIONS doing it day after day, year after year.”
In response, Levin labeled Greene a “shameless nitwit” and asked, “How incredibly dumb is this Marjorie Taylor Green? She doesn’t know anyone in America who has been a victim of crime or killed by Iran? You mean the thousands of Americans, especially military personnel, killed and maimed by the Iranian terrorist regime?”
Levin aimed his ire at other leaders on both left and right who he christened “America’s Iranian nukes coalition.” He wrote that “if the radical Democrats and their Isolationist fake MAGA reprobates had their way, Iran would have nuclear weapons. This is the new gravely dangerous coalition of Marxists-Islamists-isolationists-grifters. They’re represented by the likes of Bernie Sanders- AOC-Schumer-Jeffries and Rand Paul-Massie-MTG- Qatarlson-Bannon. And they’re giving aid and comfort to a regime that has murdered directly and indirectly thousands of Americans. Never forget. They will forever be opposed and challenged by we, the people — America First loving patriots.”
Tucker Carlson, the former Fox News host-turned-podcaster, has faced recent accusations promoted by social media influencer Laura Loomer, alleging links to Qatar, claims which he denies, thus prompting Levin’s “Qatarlson” epithet. Carlson had clashed over Iran in a recent interview with Sen. Ted Cruz (R-TX), reportedly watched by Trump.
Steve Bannon, the former Breitbart News CEO-turned-presidential adviser-turned America First podcaster, declared his disagreement with Trump’s invocation of America’s potential engagement toward regime change in a Truth Social post on Sunday.
“Is this because the ultimate goal is regime change?” Bannon asked. “And if that’s fine, Israelis, have at it. If you want regime change, go for it, baby. Just no participation by the United States government.”
The Daily Beast reported that according to anti-Trump biographer Michael Wolff, unnamed sources within the administration described how Trump had initially leaned toward the Carlson-Bannon isolationist position until shifting Friday under congressional Republicans’ influence toward seeing the value to his image of a successful strike. “The tenor of the phone calls was him saying, ‘I think I’m gonna look very good if I do this,’” Wolff said.
Further exposing the extent to which the Iran strikes have diverged from the last decade of the MAGA movement’s tilt toward isolationism, two of Trump’s former close allies who later parted ways with him and went on to criticize his actions have now voiced their support.
Former Vice President Mike Pence and former National Security Adviser John Bolton have both historically identified with former President Ronald Reagan’s “peace through strength” hawkish foreign policy philosophy. Each praised the bombings of Iran’s nuclear sites.
Pence said to Fox News on Sunday that even though “the president and I have had our differences,” he “couldn’t be more proud [sic] of President Trump’s decisive leadership in this moment or the extraordinary professionalism and courage of our armed forces that brought about this historic mission.”
On Sunday morning, the conservative magazine Washington Examiner published an article with the headline “Trump did the right thing in Iran” by Bolton, one of the conservative movement’s most steadfast and robust Iran hawks.
“It was long past time that Washington did more to aid Israel in defeating Iran and took direct action against Tehran’s nuclear proliferation efforts,” Bolton wrote. “There are undoubtedly additional measures now underway to protect American deployed forces and civilian personnel in the region against Iranian retaliation now that we have taken offensive military action. Similarly, we should continue bringing forward additional forces to bolster Israeli and Gulf Arab state defenses against Tehran military retaliation.”
Bolton warned that “peace and security in the Middle East are impossible while the ayatollahs rule in Tehran.” He urged that “overthrowing the current regime is a necessary, even if not a sufficient, condition to reach that goal. The sooner the better.”
Trump said after Saturday night’s strikes that the US was acting to prevent Iran from building nuclear weapons but not seeking regime change. The next day, however, he seemed to entertain the idea. Writing on Truth Social, he posted: “It’s not politically correct to use the term, ‘Regime Change,’ but if the current Iranian Regime is unable to MAKE IRAN GREAT AGAIN, why wouldn’t there be a Regime change??? MIGA!!!”
The post MAGA Commentators Clash Over Trump’s Choice to Bomb Iran first appeared on Algemeiner.com.
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Spain Pushes EU to Suspend Israel Trade Pact Amid Gaza Conflict, Sparking Division Within Bloc
Spanish Foreign Minister Jose Manuel Albares, Norway’s Foreign Minister Espen Barth Eide, and Ireland’s Foreign Minister Micheal Martin hold a press conference in Brussels, Belgium, May 27, 2024. Photo: REUTERS/Johanna Geron
Spain will formally petition the European Union to approve an “immediate suspension” of its association agreement with Israel — a pact governing the EU’s political and economic ties with Jerusalem — to protest what it calls human rights violations in Gaza.
On Monday, Spanish Foreign Minister José Manuel Albares announced that the country will also ask the EU to approve an arms embargo on Israel and impose sanctions on individuals accused of undermining the two-state solution to the Israel-Palestinian conflict.
“We have on the table a report by the High Representative, requested for many months by Spain, which clearly indicates what Spain already knew, that there is a flagrant violation of human rights at this time in Gaza by Israel and that, therefore, that association council between the European Union and Israel, which is precisely based on human rights, is being violated,” Albares said in a statement.
“The Palestinian Gazans need action and, therefore, the important thing today is not to denounce … we have done it for months,” the top Spanish diplomat continued. “It is not the denunciations that are going to stop this inhumane war in Gaza, it is the actions.”
“The time for words, for statements, is behind us,” Albares said, calling on the EU to show the “courage” to take concrete action.
Spain’s latest anti-Israel move follows a newly released EU-commissioned report accusing Israel of committing “indiscriminate attacks … starvation … torture … [and] apartheid” against Palestinians in Gaza during its military campaign against Hamas, an internationally designated terrorist group.
According to the report, “there are indications that Israel would be in breach of its human rights obligations” under the 25-year-old EU-Israel Association Agreement.
While the document acknowledges the existence of violence by Hamas, it states that this issue lies outside its scope — failing to address the Palestinian terrorist group’s role in sparking the current war with its Oct. 7, 2023, invasion of and massacre across southern Israel.
Israeli officials have slammed the report as factually incorrect and morally flawed, noting Hamas embeds its military infrastructure within civilian targets and Israel’s army takes extensive precautions to try and avoid civilian casualties.
The eight-page document was set for discussion at Monday’s EU Foreign Affairs Council, followed by a personal briefing from EU High Representative for Foreign Affairs and Security Policy Kaja Kallas to the bloc’s leaders at the June summit later this week in Brussels.
“I will now address the results of the review with Israel,” Kallas said at a news conference following a meeting of European foreign ministers. “Our first goal is to change the situation on the ground and help humanitarian aid to get in.”
Kallas said she would return to the issue in July if there had been no improvement.
This latest anti-Israel push by several EU member states builds on Belgium’s recent decision to review Israel’s compliance with its trade agreement — a process initiated by the Netherlands and led by Kallas, after a majority of member states called for a formal probe.
Despite efforts by some European countries to undermine Israel’s defensive campaign against Hamas in Gaza, the Jewish state continues to have support within the EU.
Italian Foreign Minister Antonio Tajani has made clear that Rome opposes any suspension of the EU-Israel Association Agreement.
“Our position is different from that of Spain,” Tajani said in a statement, adding that maintaining open relations with Israel has helped facilitate the evacuation of civilians from Gaza.
Germany also does not support calls to suspend the pact governing Israel‘s relations with the EU.
“Our position is very clear — we do not support either a suspension or a partial suspension,” the official said at a German government briefing, according to Reuters.
For its part, Spain in recent years has been one of Jerusalem’s fiercest critics, a stance that has only intensified since Hamas’s onslaught on Israel.
Albares, with the backing of his government including Prime Minister Pedro Sanchez, has actively pushed for anti-Israel measures on the international stage, all while portraying himself as a dedicated supporter of a two-state solution to the Israeli-Palestinian conflict.
In the aftermath of the Oct. 7 atrocities, Spain halted arms shipments from its own defense companies to Israel and launched a diplomatic campaign to curb the country’s military response.
At the same time, several Spanish ministers in the country’s left-wing coalition government issued pro-Hamas statements and called for an immediate ceasefire in Gaza, with some falsely accusing Israel of “genocide.”
Last year, Spain officially recognized a Palestinian state, claiming the move was accelerated by the Israel-Hamas war and would help foster peace in the region. Israeli officials described the decision as a “reward for terrorism.”
The post Spain Pushes EU to Suspend Israel Trade Pact Amid Gaza Conflict, Sparking Division Within Bloc first appeared on Algemeiner.com.