Local News
Congregation Shir Tikvah officially dissolves
By BERNIE BELLAN In our July 24, 2019 issue we broke the news that Congregation Shir Tikvah was ceasing operations. In that issue we reported that “A Winnipeg congregation that had been holding High Holy Day services for the past 16 years is ceasing operations. In that article we wrote that, in a letter sent to congregation members dated July 12, Congregation Shir Tikvah President Sharon Bronstone stated:
Dear Members of Congregation Shir Tikvah,
On behalf of the Board of Directors and myself, it is with great sadness that we inform you of our decision not to hold High Holy Days Services this coming year.
After sixteen years in operation we can only see the writing on the wall that our numbers have been declining and at this time we don’t see a viable option to move forward.
When we started out no one thought our “little congregation” would ever amount to anything nor did anyone think Shir Tikvah would become a household name to hold Rosh Hashanah and Yom Kippur services for sixteen years.
While closing our doors is not what we had in mind, we do want you to know how important your presence, contributions and commitment has been to all of us. To be a part of an amazing group of people devoted to helping us thrive over the years has been incredibly heartwarming to everyone who has served on the Congregation Shir Tikvah Board as well as those behind the scenes. We applaud you for sticking by us!
As a follow-up to that story we were recently contacted by Sharon Bronstone to inform us that Congregation Shir Tikvah is now officially dissolved.
Among the several artifacts that the congregation had accumulated over the years were two Torah scrolls which had been donated to the congregation by Leonard Kahane in 2015. In a story I wrote that year I gave the explanation as to how those two Torah scrolls had ended up with Shir Tikvah. That story also told how the congregation had first come about:
It’s not often that a Jewish congregation in Winnipeg is able to commemorate something as momentous as the acquisition of a new Torah scroll. If memory serves correct, the last time any congregation here was able to mark such an occasion was in May 2012, when Temple Shalom celebrated the completion of the “Penn Torah scroll”, which was the crowning achievement of scribe Irma Penn shortly before her passing that same year.
Now, a congregation about whom we don’t hear very much is also about to unveil two new recently-acquired Torah scrolls. Congregation Shir Tikvah, which is in its 13th year, will be unveiling the two Torahs at its Rosh Hashanah service on Monday, September 15.
The Torah scrolls are the gifts of Dr. Leonard Kahane, in memory of his late wife, Hope Renee, who passed away in 2006.
Recently I sat down with three individuals who were instrumental in creating Shir Tikvah congregation and who have played vital roles in keeping that congregation alive every high holiday since 2003: Sid Ritter (the former executive director of Bnay Abraham Synagogue prior to the merger of that synagogue with the Beth Israel and Rosh Pina synagogues in 2002), his wife Hinda , and Sharon Bronstone (a past president of the Beth Israel congregation).
As much as I was interested in hearing the story of the Torah scrolls, I was even more interested in knowing what has led the various individuals who have gathered together each year at the Viscount Gort Hotel (save for two years at the old Blue and Gold room in the former Winnipeg Stadium) for high holiday services to stay together.
The story, for those not familiar with it, is that at the time that three north-end Winnipeg congregations – the Beth Israel, Bnay Abraham, and Rosh Pina, decided to merge into one in 2002, not all members of those congregations were enthused with the idea of the merger. According to Bronstone, “Some of us were not happy the way it (the merger) turned out…and Sid, David (Bloomfield, also one of the original movers behind the creation of Shir Tikvah and a past president of the Beth Israel), and I started getting phone calls from others, asking ‘What are you going to do?’ “
“Nobody really wanted to start anything,” says Bronstone, “but the phone calls kept coming in and we did start something – it was a one-shot deal, in 2003” (high holidays services in the basement of the Viscount Gort Hotel on Portage Avenue).
“The first year we had 83 people – which surprised us,” she notes. “It came around that we met a second year, also at the Viscount Gort.” Since then the number of people attending Shir Tikvah’s services has continued to grow, to the point where there are anywhere from 150-180 individuals now attending annually (although one year there were over 200 people in attendance, Bronstone notes.)
(Ed. note: In my conversation with Sharon Bronstone on March 10, 2021 Sharon offered the following observations about the original formation of Congregation Shir Tikvah:
“Some of us were younger people who weren’t comfortable going to a larger synagogue.
Rabbi Green (who was the rabbi at Congregation Beth Israel at one time) had suggested, when Shir Tikvah was first formed that (to paraphrase) “You’re doing something for people who do not want to belong to a synagogue, but wanted somewhere to go for High Holiday services.”)
Arky Berkal has served as cantor from day one, while Sharon’s son Adam has served as “lay rabbi”, also from the very beginning. (Every year Adam Bronstone has come back to Winnipeg for two weeks during the high holidays, no matter where he may have been living anywhere in the world.) In recent years, Jared Trotman has also been contributing as “Ba’al Shacharit”, this year to be joined on the bimah by Avrom Charach.
As far as Torah scrolls have gone though, the congregation had been in the practice of borrowing two scrolls belonging to the Gray Academy each year. Later, when those Torahs were sent for refurbishing, Shir Tikvah was able to borrow two more Torah scrolls from the Talmud Torah-Beth Jacob congregation on Main Street. Most recently it had been borrowing two Torahs from the Shaarey Zedek Synagogue.
Bronstone notes that, even though there “were 48 Torahs” in the Etz Chayim as a result of the merger of the three congregations and that the Simkin Centre also had a surplus of Torahs, “no one wanted to give any to us.”
But, last year, explains Bronstone, while they “were breaking fast, Dr. (Leonard) Kahane said to me ‘Is there anything I can do for you?’ I didn’t understand what he meant, so I said ‘I don’t think so.’”
“No, no, what I meant is ‘What are you short?’ “, Dr. Kahane continued, according to Bronstone. “Well, after Yom Tov, I called him,” she continues, and mentioned that they were short Torahs of their own, so “he made us a fantastic offer of two Torahs”.
At that point Hinda Ritter explains how Sid and Leonard Kahane went down to Florida to visit a store known as “Tradition”, whose owner specialized in the sale of Torahs “that have been reclaimed from the Holocaust”.
“The Torahs go to Israel,” Hinda adds, “where they’re vetted and fixed, and he (the owner of Tradition) gets them.” (The Torahs are kept near the Kotel, where authorized scribes are allowed to work on them, Sid Ritter explains later in the conversation.)
Sid Ritter adds: “There are two locations in the world where Holocaust Torahs are kept. One is in Jerusalem and the other location is London, England. My opinion is we ought to be getting Torahs from Jerusalem. Those Torahs are checked by an authorized scribe to make sure they are all kosher.”
(At this point I interjected, asking whether it was permissible to repair a Torah that had been severely damaged. According to Sid Ritter, it depends on the degree of damage.)
“I asked our contact in Florida whether it would be possible to obtain one Torah that came from Poland and one from Romania,” Sid continues, “because our donor’s family came from Romania.”
“After some back and forth, eventually two Torahs were found – one from Poland, and one from Romania – and that’s what we ended up with,” he says.
There was an added element to the purchase of the Torahs that entered into the equation, Sid adds: The weight of the Torahs. Theirs is an “egalitarian congregation”, he explains, and they didn’t want to acquire Torahs that would be too heavy for women to carry.
So, what are the components that go into adding to the weight of a particular Torah? Sid wondered. One obvious factor would be the weight of the scroller, or the “Etz Chayim,” as it is referred to. “It depends on whether it’s made of hardwood or softwood,” Sid explains. But, another added element is the type of ink used in creating a particular Torah. “The heavier the ink, the more massive the Torah – not so much the parchments – they’re largely the same,” he adds.
But, how do you know a Torah comes from Poland, for instance, while another comes from Romania? “It turns out that there are actually distinct styles,” Sid says, that can indicate where a Torah comes from.
I ask: “How much does a Torah go for anyway?”
Both Sharon and Sid chime in: “Lots!”
In addition to the actual scrolls, Dr. Kahane also paid for the Torah covers, which were made in Israel.
Since Congregation Shir Tikvah meets only for high holiday services, I ask where the Torahs will be kept during the rest of the year. It turns out that Sid Ritter will keep them in his own home – under conditions “that are reasonably temperature controlled”, he notes.
The ark and the podium used by Shir Tikvah were designed and built by Zvi Gitter, Sharon Bronstone says, and they’re meant to be easily disassembled. As a matter of fact, she notes, “ we have given them out when people have bar or bat mitzvahs in hotels.”
“We are, in my estimation, a real synagogue,” she adds, “because the only things we were lacking were our own Torahs”.
According to Sharon Bronstone, now that Shir Tikvah Congregation is officially dissolved, the two Torah scrolls that the congregation acquired in 2015 are to be given to the Chevra Mishnayes Congregation (about which we have a story on page 34.)
As well, Sharon adds, the ark and the podium mentioned in that 2015 story will be donated to Congregation Temple Shalom, along with the white gowns worked by the lay rabbi and cantor.
As far as the High Holiday books that had been accumulated by Shir Tikvah over the years, Sharon says, of the 160 books in the congregation’s possession, 60 have been able to find new homes in other congregations, but there are still 100 remaining to be donated. If anyone is interested in acquiring these books they are asked to contact Sharon at 204-338-5064.
Local News
From a ‘pie in the sky’ idea to 2,400 young hockey players
By BERNIE BELLAN I didn’t used to cover sports for The Jewish Post & News except for the odd occasion.
For years we could count on the late, great Harvey Rosen to comb the waterfront, looking for any sports story that might have the least connection to anything Jewish. Harvey would even go into visiting teams’ locker rooms during Winnipeg Jets games and, if a player had a name that sounded Jewish, inquire whether that player might be Jewish.
Then, for a few years, we added well-known sports writer Scott Taylor to the mix. Scott offered quite a different perspective, looking for stories about athletes that went far behind the scenes to uncover details that other reporters might have missed.
With both Harvey and Scott gone from our pages, I’ve occasionally found myself filling the sports void. These days, however, I tend to wait for an interesting story to find me.
And that’s exactly what happened with Wheatland Hockey.
Recently, my neighbours Elliot and Linda Katz mentioned that they knew of a Jewish couple who had started a hockey development program in Winnipeg. The couple, Rich Hechter and Rachel Wolfenson, had apparently started Wheatland Hockey only about 16 months earlier.
I subsequently learned that, in that short time, more than 2,400 young hockey players had gone through Wheatland’s various programs.
That number got my attention.
So, I contacted Rachel and Rich to find out what they had created — and why.
It started with a gap
The idea for Wheatland began, as Rachel described it to me, as “this little pie in the sky idea that we were going to have a spring development program in the spring of 2025.”
They started with about 50 kids spread across three age groups.
Sixteen months later, Wheatland has grown into a broad hockey-development organization offering programs for players from U9 through U15, along with specialized programming, female hockey, spring and summer teams, events and high-performance opportunities.
But the numbers aren’t really the story.
The story is why they thought Wheatland needed to exist in the first place.
Rich and Rachel felt there was a gap between traditional minor hockey and the highly specialized — and often expensive — training programs available to elite players.
There were plenty of opportunities for kids to play hockey. But what about the player who needed to improve one particular part of their game? What about the U9 player whose parents had no idea what skills their child should be working on? What about the player who wasn’t an elite athlete but had the potential to become a much better hockey player with the right instruction?
That was the space they wanted Wheatland to occupy.
As Rachel explained it, some families come to Wheatland knowing exactly what their child needs.
“They might know that the kid’s gap is power skating,” she told me. “They might have a great shot and great stick handling, but they’re not strong skaters.”
Other families arrive with a much less specific question.
“They’re new U9 families,” Rachel said. “Their kids have been spat out of the Timbits world and into the U9 world and they don’t know what to focus on.”
That’s where Rich comes in.
‘Pedagogy on ice’
Rich brings an unusual background to hockey coaching.
He is currently taking a one-year sabbatical from his role as vice-principal of Brock Corydon School, the Winnipeg school often known as the only public school Hebrew bilingual program in North America. For many families in Winnipeg’s Jewish community, Brock Corydon is where they know Rich best.
Before becoming a vice-principal, he worked as a high school teacher and as a university professor in the Faculty of Education. He has also spent more than a decade coaching youth hockey.
This year, rather than stepping away from education, Rich is using his sabbatical as an opportunity to continue learning, writing, and growing as a coach and mentor while devoting more time to developing Wheatland Hockey.
That additional time will also allow Wheatland to extend its reach beyond Winnipeg through a new initiative called “Wheatland on the Road”.
Over the coming year, Rich will travel to rural Manitoba communities including Manitou, St. Laurent, Lundar, Steinbach and Elm Creek to lead coaching and mentoring sessions for local players and coaches.
The initiative reflects Wheatland’s belief that access to quality coaching should not depend on where a young player lives. It also gives Rich an opportunity to work directly with local hockey communities, sharing ideas and helping coaches develop their own approaches to teaching the game.
For Rich, education and hockey aren’t separate worlds.
Rachel described his approach as “pedagogy on ice.”
The idea is simple: coaching isn’t just about showing a young player how to execute a skill. It’s about understanding how that player learns, figuring out what they need, and creating an environment where they can improve.
That educational philosophy is evident in the way Wheatland approaches development.
Its programs focus on areas such as skating, puck control, shooting, passing and receiving, positional play, defensive skills, checking, hockey IQ and tactical understanding.
But the organization also talks openly about developing confidence, resilience and character.
The Wheatland philosophy is summed up on its website as building “skills, character and excellence — on and off the ice.”
And that distinction is important to Rich.
The objective isn’t simply to produce better hockey players.
It’s to help young people become better learners, teammates and competitors.
A Jewish leadership team in an unlikely business
There is also an irony at the heart of Wheatland’s success.
We are not exactly the people known for our sporting prowess, and none of the people leading Wheatland played in the NHL. Yet, the organization is run by Rachel and Rich, with Ryan Paul, Eleni Wener, Avi Walker and Dustin Roitelman in senior leadership roles.
That may be unusual in the hockey world, but it is also part of what makes Wheatland distinctive.
This is not a business built around former professional players leveraging on their own playing careers. It is being led by people who believe deeply in the values Wheatland has developed — and continues to develop.
They believe in teaching young people how to learn, how to work with others, how to persevere and how to contribute to their communities.
In that sense, Wheatland’s leadership team reflects the organization’s broader philosophy: hockey expertise matters, but so do education, mentorship, organization, empathy and a commitment to making the game more accessible.
The fact that this group has helped build a hockey organization serving thousands of young players from across Manitoba is, in its own way, pretty remarkable.
Making hockey and coaching accessible
Perhaps the most important word in Wheatland’s philosophy is accessibility.
“Accessibility is one of our guiding principles,” Rachel said. “We believe that all kids should have the opportunity to get on the ice, regardless of socioeconomic conditions.”
For Rich and Rachel, accessibility means more than making hockey available. They believe that good coaching should be accessible, too.
That commitment is reflected in Wheatland’s “Pay-What-You-Can” program, which helps ensure that financial circumstances do not prevent children and families from participating in quality hockey programming.
For Rachel and Rich, the program is one way of giving back to the broader community. They believe that hockey — and the opportunity to learn from good coaches — should be available to as many young people as possible, not limited only to families who can afford the full cost of specialized training.
That doesn’t mean Wheatland is trying to be everything to everyone.
Rather, the idea is that a family shouldn’t need to have an elite-level hockey player — or an elite-level hockey budget — to access good coaching.
The organization keeps its groups relatively small. A typical session might have four or five players, while a larger session could have as many as 20, with several coaches on the ice.
The result is that a player who shows up to a smaller session can end up receiving something approaching a semi-private lesson without the family having to pay a premium for that experience.
And, Rachel noted, if only a handful of players show up for a session, “they would get the benefit of a semi-private class for a very inexpensive cost.”
Building coaches, too
Wheatland’s emphasis on development doesn’t stop with the players.
The organization has also created a Junior Coach program, through which some of its younger participants have an opportunity to begin learning how to teach the game themselves.
Five of Wheatland’s junior coaches are under the age of 15.
That’s significant because it reflects another part of Rich and Rachel’s philosophy: hockey development isn’t simply about producing better players. It’s about creating people who can contribute to the hockey community.
The organization’s coaching staff also includes experienced coaches with backgrounds in player development, athletic development and hockey education.
The same philosophy is at the heart of Wheatland on the Road. By working with coaches in rural communities, Rich hopes to help build local coaching capacity so that players can continue benefiting from quality instruction long after his visit is over.
Hockey as a bridge between communities
One of Wheatland’s most memorable recent initiatives involved a visiting Israeli hockey club.
The visiting players took part in two on-ice sessions with Rich and Ryan. After changing out of their gear, the young players then visited Rich at Brock Corydon School, where they met with grade 5 and 6 students.
For the players from Israel, the experience offered more than additional hockey instruction. It gave them an opportunity to connect with Winnipeg students through a shared language — the language of hockey — while also learning about one another’s communities.
For Wheatland, the sessions demonstrated how hockey can create meaningful connections that extend well beyond the rink.
Rachel and Rich
While Rich is the face of Wheatland on the ice, Rachel’s role is largely behind the scenes.
A Senior Investment Advisor with TD Private Wealth Management, Rachel brings an entirely different skill set to the organization, overseeing operations and communications and helping ensure that families have a positive experience from the moment they register.
The division of responsibilities seems to work. Rachel brings the organizational perspective needed to turn an idea into an operation. Rich brings the educator’s perspective to player development.
The broader leadership team brings additional experience, energy and commitment to the values that guide Wheatland.
And somewhere along the way, that little “pie in the sky” idea became something considerably larger.
More than 2,400 kids have now gone through Wheatland’s programs in just 16 months.
That’s a lot of hockey players. But when I asked Rachel what she thought accounted for that kind of growth, her answer wasn’t really about hockey.
It was about giving families something they were looking for.
“We teach people first, we teach hockey second,” is the philosophy Rich and Rachel have adopted.
Perhaps that’s why Wheatland has grown so quickly.
Because for all the talk about hockey development, what they are really trying to develop is something bigger: young people who feel supported, challenged and capable of getting better.
And through initiatives such as the Pay-What-You-Can program, Wheatland on the Road and its work with visiting teams, Wheatland is also showing how hockey can be both accessible and a bridge between communities.
If the first 16 months are any indication, there are a lot of Winnipeg families — and perhaps many potential community partners across Manitoba — who were looking for exactly that.
For more information about Wheatland Hockey, visit Wheatland Hockey.
Local News
“Chanukah Guilt: A Jewish Holiday Murder Mystery”
Review –Interview by MARTIN ZEILIG
With “Chanukah Guilt: A Jewish Holiday Murder Mystery” (Scribal Scion Publishing 182 pg. $20.00) Winnipeg author Avra Love steps confidently into the world of cozy Jewish crime fiction, delivering a warm, witty, and culturally textured novel that feels instantly familiar to anyone who has spent time in a synagogue social hall.
Published by Scribal Scion in August 2026, the book marks a notable shift from Love’s earlier works — the playful children’s book “Don’t Wake Mommy!” and her flash fiction collection “Into the Junk Drawer” — yet it carries forward her trademark blend of humour, character insight, and affection for the small dramas of everyday life.
Love, who was interviewed by email for this article, grew up surrounded by stories and language, and that early immersion shows. She had long wanted to take on a larger scale project, and this idea — sparked by her own experiences participating in holiday craft sales — lent itself naturally to expansion.
“I was always struck by the diversity and energy you find at these events,” she says. “When I considered it as a background for my story, I chose to make it a Jewish setting.”
The novel unfolds over a single day: the pre Chanukah craft sale at a local synagogue. It’s the kind of event many Jewish readers will recognize immediately — twenty vendors, tables overflowing with handmade goods, the hum of conversation, and the quiet hope that the turnout will justify all the effort.
Into this bustling scene steps Becky, the first time coordinator of the sale, who has taken on the job mostly because no one else would. Becky’s background as a theatre director gives her a keen eye for personalities, staging, and the subtle tensions that animate a room. It also makes her an unexpectedly capable amateur sleuth when a sudden death shatters the cheerful atmosphere.
Love’s decision to set the mystery within a single communal event is inspired. The synagogue social hall becomes a microcosm of Jewish communal life — warm, opinionated, occasionally chaotic, and full of characters who are both endearing and exasperating. The vendors, each with their quirks and motivations, form a lively ensemble cast. Their interactions provide humour, texture, and a steady stream of clues as Becky tries to piece together what happened before the police arrive.
The tone throughout is unmistakably cozy.
Love isn’t interested in grisly details or procedural complexity; her focus is on character, community, and the gentle absurdities that arise when ordinary people are thrust into extraordinary circumstances. The dialogue is sharp and often funny, peppered with Hebrew and Yiddish expressions that feel authentic rather than ornamental. A glossary at the end ensures that readers of all backgrounds can follow along without missing the cultural flavour.
Behind the scenes, Hanukah Guilt was very much a labour of love.
The book began as a “piecework project built over sporadic bouts of creativity,” Love explains, and then underwent multiple revisions.
All told, it took most of three years to complete. When it came time to publish, she didn’t hesitate to bring the manuscript to Scribal Scion.
“I had such a great experience working with James Gershfield on my first children’s book that I went to him first — and I’m glad I did. I’ve been so appreciative of his hard work and expertise in helping me craft the finished product.”
What elevates Hanukah Guilt is Love’s ability to balance levity with sincerity. Beneath the humour lies a genuine appreciation for Jewish communal spaces — their warmth, their imperfections, and their role as gathering points for tradition, creativity, and connection. Becky’s determination to solve the mystery is less about heroism and more about responsibility: to the vendors, to the event, and to the community she cares about.
Love’s writing career continues to expand. In addition to this novel, she has two new Jewish children’s picture books underway with Scribal Scion Kids and continues to write short stories in her spare time. Hanukah Guilt is her third published book — and her most ambitious to date.
In Hanukah Guilt, Avra Love has crafted a charming, accessible, and distinctly Jewish mystery that will resonate with readers across generations. It is a welcome addition to holidaythemed fiction and a delightful new chapter in the career of a Winnipeg writer whose voice continues to grow in range and confidence.
This is a book that belongs on Jewish bookshelves — and one that will make readers smile even as they turn the pages in search of clues.
Avra Love is a Winnipeg educator with a background in English Language studies and Philosophy. She is the author of three books: the flash fiction collection “Into the Junk Drawer,” the children’s book “Don’t Wake Mommy!,” and her new cozy mystery “Hanukah Guilt: A Jewish Holiday Murder Mystery.” She loves to read, write, craft, and practice healthy living.
Local News
Israel’s ambassador to Canada makes first visit to Winnipeg
By MYRON LOVE On Thursday, August 6, Iddo Moed, Israel’s ambassador to Canada, made his first visit to Winnipeg and shared an overview of Israel-Canada relations with an engaged audience of about 100 Jewish community members and supporters. This was an important visit for the Winnipeg community. The event was focused on community affairs, with no presence of government or elected officials.
Moed is a 34-year veteran of the Israeli diplomat corps with a resumé that includes postings in China, Singapore, the Netherlands, and the Dominican Republic as well as some African countries. He has been stationed in Ottawa for the past three years.
The evening before the presentation, according to Jeff Lieberman, the Jewish Federation of Winnipeg’s CEO, the ambassador walked through the Asper Campus introducing himself to people he encountered, then took in the show at the Israel Pavilion. Afterward, Moed spoke with several people at the show. On his way out, he looked into the Bedouin tent in front of the cultural display and visited for a few minutes with a family inside.
The evening began with remarks from Gustavo Zentner, Vice President, Prairies, at the Centre for Israel and Jewish Affairs (CIJA), who highlighted the unbreakable bond between our Jewish community and Israel, as well as the deep and enduring connection between the Jewish people and Israel. “At a time of heightened antisemitism and anti-Zionism across Canada,” Zentner said, “the contributions of Jewish Canadians to Manitoba and to Canada are foundational to our shared society.”
He called on the community to celebrate what makes us strong, our innovation, our Jewish “chutzpah”, our resilience, and our commitment to being there for one another. Zentner noted that our determination to strengthen and protect our community must extend beyond our own institutions and include strong, visible advocacy.
“This means,” he observed, “creating more opportunities for open dialogue and meaningful engagement, while firmly denouncing and pushing back against antisemitism, Jew-hatred and anti-Zionism, not only to protect the Jewish community, but also as a means of safeguarding our Canadian way of life and standing up for other minority communities whose voices may not otherwise be heard.”
During his own remarks, Ambassador Moed spoke about the friendliness of Canadians but, nonetheless, he observed, his time here has been difficult.
“I remember a discussion that I had years ago with a friend who predicted that even though incidents of antisemitism back then were minimal, there would undoubtedly be a resurgence.” he observed. “The level of hate I have seen in Canada and around the world has been quite disturbing.”
Moed claimed that 97% of Jewish university students in North America report that they have experienced antisemitism. He added that for Holocaust survivors, the current levels of hate are bringing back traumatic memories.
“Since October 7, life has been much more challenging and difficult for our people,” he noted. “Social media in particular has been a major problem. We need to reach out to our allies in the non-Jewish world. We need to find ways to highlight all the good that Israel does in the world. We also need to emphasize that Jewish values are largely in sync with Canadian values.
“And our Jewish community institutions need to be working together in a pro-active manner,” Moed said.
When it comes to Canada-Israel trade, Moed described the current situation as “stagnant.” “There is a lot of interest in Canada in potential trade deals with Israel,” he reported, “but federal government policies are not helpful.” Moed did add that he sees much potential for trade at the provincial level. “There has been a lot of interest in Quebec and Ontario in particular,” he said. “We are trying to reach out to the other provinces as well.”
The ambassador spoke for a relatively short time so as to leave a lot of time for questions from the audience. One question was about the possibility of a two-state solution. In response, Moed pointed out that over the years, Israel has offered numerous concessions – to no avail.
“We have learned that we can’t trust the Palestinian leadership,” he said.
A question about war crimes gave Moed an opportunity to contrast the Israel Defense Force’s great efforts to reduce casualties among Palestinian civilians with frequent warnings before the air force drop bombs or infantry units move into populated areas with Hamas and Islamic Jihad literally hiding among and behind women and children and hiding in and storing weapons in schools, hospitals, mosques and private homes.
Moed added that every IDF regiment has a legal advisor embedded with it to ascertain that military actions abide by international law.
He noted that on October 6, 2023, Gaza was quiet. On October 8, social media and the legacy media were already condemning Israel for “genocide”.
Moed emphasized the importance of Jewish education in our communities in Canada and the United States – even suggesting that some of the money our communities send to Israel might be better spent investing in Jewish education here at home.
(Despite almost three years of war, Israel still has one of the world’s strongest economies.)
One questioner asked about the prospect of Israel’s high-tech industry- which is second in size only to California – being able to develop a system that can override all the negativity and present a more positive picture online of Israel and the Jewish People.
Moed agreed that “the left are eating our lunch.” “Maybe we can create a platform using AI that can present a more positive view of Israel,” he suggested.
Moed has one more year to serve in Ottawa before he returns to Israel and finds out where he is off to next.

