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For National Women’s Soccer League commissioner Jessica Berman, growing women’s soccer starts with Jewish values
(JTA) — Some sports fans collect trading cards. Others collect autographs. You could say Jessica Berman collects sports leagues.
Berman, a Jewish day school alum with deep roots in New York’s Jewish community, took the reins of the National Women’s Soccer League in April 2022. It was the latest stop in a decorated and pioneering front-office career that has included prominent positions with the National Lacrosse League and the National Hockey League — as well as a portfolio as a labor lawyer that included work with the NBA, NFL and MLB.
The National Women’s Soccer League, which held its inaugural season in 2013, currently has 12 teams and a regular season that runs from March through October. Berman stepped in at a crucial time for the league, which was navigating the a major sex abuse scandal in 2021 that led to lifetime bans for four coaches and the resignation of one of Berman’s predecessors.
In addition to managing the fallout from that scandal, Berman is charged with presiding over the league’s continued growth. The NWSL added two teams in 2022 and plans to expand to 16 teams by 2026. This comes at a time when the FIFA Women’s World Cup has also experienced an uptick in popularity and grew to 32 countries this year. This summer, 61 NWSL players appeared on World Cup rosters in the tournament.
“Hopefully that inspires people to recognize that when we invest resources in girls and women, that great things will happen and that they’re incredible, their athleticism is incredible and incredibly entertaining,” Berman told the Jewish Telegraphic Agency.
One of her goals, she said, is to “have people here in this country recognize that if you loved watching the World Cup, you don’t have to wait every four years to get excited.”
Berman’s love of sports began during her childhood in Brooklyn, where she grew up in a Conservative Jewish household and attended Jewish day school from first through eighth grade at the East Midwood Jewish Center. She said she regularly celebrated Shabbat with her family and spent Jewish holidays with her extended family, who were Orthodox. She said she was “definitely raised with a very strong sense of being Jewish in my community.”
Berman, who is in her mid-40s, said she didn’t play traditional team sports growing up, in part because of a lack of access. Title IX, the federal statute guaranteeing equal access to sports for boys and girls, had been enacted in 1972 but had not yet changed the sports landscape everywhere.
“Looking back on it, having grown up in a very urban environment where Title IX I don’t think permeated the urban centers as quickly as it did suburbs, there really weren’t sports for girls in my childhood,” she said. “And even in my community, it was definitely not something that girls did.”
Instead, Berman’s sports involvement was focused on dance, and she took classes from age 6 through college. Her interest in sports management as a career emerged in high school.
“Having grown up in Brooklyn, I decided that sport was one of the few things in our social fabric that had the power to unite communities,” Berman said. “I was really obsessed with diversity and inclusion and how we could bring people together who had different backgrounds, and decided I wanted to work in an industry that had that kind of power.”
After earning her bachelor’s degree in sports management from the University of Michigan and her law degree from Fordham University, Berman launched her career in sports.
She first worked at the Los Angeles-based law firm Proskauer Rose LLP, which specializes in issues surrounding collective bargaining in professional sports. From there, Berman joined the NHL, where over the course of 13 years she would serve as senior counsel and a vice president overseeing numerous aspects of the league, from legal to corporate social responsibility to the NHL Foundation, the league’s philanthropic arm.
In 2019, Berman became the deputy commissioner of the National Lacrosse League, making her the first woman to hold that title in a men’s professional sports league.
When the opportunity first presented itself, Berman told USA Today, she was hesitant about the demands of the role and what it would mean for her family. But she recalled her son saying, “Are you kidding, Mom? This is going to make you a pioneer.” She spent two and a half years at the NLL before accepting the top job at the NWSL.
Berman said that while each sport has its own unique traditions and cultures, by and large they are more similar than they are different. The biggest change with her job at the NWSL is navigating the gender divide that exists in professional sports — from the fight for equal pay to challenges stemming from sexism, financial constraints and media coverage. Last year, U.S. Soccer became the sport’s first national governing body to promise equal pay for its men’s and women’s national teams, a milestone victory in the fight for pay equity in sports following a long and high-profile fight by members of the women’s team.
“Women’s sports has just historically been under-resourced, undervalued and measured based on past performance, not future potential,” Berman said. “And it has unfortunately created what has become historically, I think, a self-fulfilling cycle of not being in a position to reach its full potential.”
As women’s soccer is on the rise in the U.S. and around the world, another demographic is particularly underrepresented: Jewish women. There were no known Jewish players in the World Cup, though there have been in the past, and few, if any, in the NWSL.
“I can’t think of a cultural barrier or a reason why that would be true,” Berman said. “Particularly when you think about the hotbeds of soccer and girls soccer in our country, they’re certainly places where there are plenty of Jews in those communities. So I have no idea why that would be the case.”
While Jewish representation is lacking on the pitch, Berman is not the only Jewish woman in a prominent position in the NWSL. Two former players, Yael Averbuch West and Cami Levin Ashton, are now general managers in the league.
Averbuch West said Berman is dedicated to helping the league and its clubs continue to grow and frequently checks in to offer support — including by attending games in person.
While the two haven’t explicitly discussed their Jewishness, Averbuch West said Berman “feels familiar” because of their shared background. “Especially Jewish women in sports, there’s not many of us,” she added.
Averbuch West, who last played in 2018, said she still hears from fans who say she is their favorite player because she is one of the rare Jewish players.
“I think for young soccer fans and players, to see a Jewish woman involved in the game and running one of the best leagues in the world is hugely important,” Averbuch West said.
Does Berman feel her Jewish values overlap with her job? “Oh my God, yes,” she said. “In this role in particular, I’ve never felt more aligned with the values that were instilled in me as a child, which include empowering others and ensuring that there is an equal playing field, that marginalized and underrepresented groups have to support each other and work together.”
Berman said a central part of her Jewish education was focused on the history of oppression shared by the Jewish and Black communities.
“The values I was raised with was to say, like, we are less than 1% of the population,” she said. “That doesn’t only mean that we have to support and invest in our own people and communities, but also look out for other marginalized groups and recognize that there’s a shared experience in not being offered the opportunity to be taken seriously and treated fairly.”
Berman, who now lives in Westchester County and belongs to Westchester Jewish Center, a Conservative congregation, said Judaism is still part of her family life. Her older son was supposed to celebrate his bar mitzvah in Israel, but that was derailed by the pandemic. Her younger son is preparing for his bar mitzvah in December, and Berman said she plans to take her kids to Israel next summer.
In May, Berman was honored by UJA-Federation of New York, where she was presented with the David J. Stern Leadership Award, named for the longtime Jewish NBA commissioner who died in 2020.
National Women’s Soccer League Commissioner Jessica Berman holds the David J. Stern Leadership Award with her children, Noah, left, and Andrew, right. (Michael Priest Photography)
One of the speakers at Berman’s honorary luncheon was Mark Wilf, a Jewish businessman and philanthropist who owns the NFL’s Minnesota Vikings as well as the professional men’s and women’s soccer clubs in Orlando. Wilf has also led the boards of the Jewish Federations of North America and the Jewish Agency for Israel, as well as 70 Faces Media, JTA’s parent company, and is active in Holocaust awareness efforts.
Wilf, as a team owner, first met Berman during her interview process for the job. He said he was “immediately impressed.” He also serves on the league’s executive committee, and said Berman has succeeded in “getting the league to grow in a variety of ways” — including through expanding the league office and number of teams, and in engaging with teams, players and the players union.
“I think given the role of the growth of women’s sports — you have the Women’s World Cup just recently, and you’ve seen all the growth in terms of the interest in the game, purchasing of franchises, the expansion process — I think that’s in large part [due] to her professionalism that’s helped build the league to where we are now,” Wilf said.
Throughout her career, Berman has worked closely with a number of other Jewish industry leaders, including NHL commissioner Gary Bettman, who Berman said is “unapologetic about his Jewish heritage,” and NBA commissioner Adam Silver, from whom she said she has learned best practices as a league commissioner.
As the NWSL approaches the end of its regular season and looks toward the playoffs and beyond, Berman is grateful for the opportunity she has to “do what I think sports do best, which is use our power to change the world,” she said.
“My job is to inspire the next generation to think differently about opportunity, and in particular, women and girls,” she added. “I can’t imagine my purpose being more manifested than it is in this role right now.”
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Northwestern University Touts Progress on Addressing Campus Antisemitism Amid Federal Scrutiny
Signs cover the fence at a pro-Palestinian encampment at Northwestern University in Evanston, Ill. on April 28, 2024. Photo: Max Herman via Reuters Connect.
Northwestern University on Monday touted its progress in addressing the campus antisemitism crisis, issuing a statement containing a checklist of policies it has enacted since being censured by federal lawmakers over its handling of pro-Hamas demonstrations which convulsed its campus during the 2023-2024 academic year.
“The university administration took this criticism to heart and spent much of last summer revising our rules and policies to make our university safe for all of our students, regardless of their religion, race, national origin, sexual orientation, or political viewpoint,” the statement said. “Among the updated policies is our Demonstration Policy, which includes new requirements and guidance on how, when, and where members of the community may protest or otherwise engage in expressive activity.”
The university added that it has adopted the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism, a reference tool which aids officials in determining what constitutes antisemitism, and begun holding “mandatory antisemitism training” sessions which “all students, faculty, and staff” must attend.
“This included a live training for all new students in September and a 17-minute training module for all enrolled students, produced in collaboration with the Jewish United Fund,” it continued. “Antisemitism trainings will continue as a permanent part of our broader training in civil rights and Title IX.”
Other initiatives rolled out by the university include an Advisory Council to the President on Jewish Life, dinners for Jewish students hosted by administrative officials, and educational events which raise awareness of rising antisemitism in the US and across the world. Additionally, Northwestern said that it imposed disciplinary sanctions against several students and one staff member whose conduct violated the new “Demonstration and/or Display Policies” which regulate peaceful assembly on the campus.
“In closing, although Northwestern has made significant progress in the fight against antisemitism on campus, the university remains vigilant and will continue to do what is necessary to make our campus safe,” the statement concluded. “Importantly, the fight against antisemitism is NOT [sic] a zero-sum game. All members of our communities on campus — all religions, races, national origins, genders, sexual orientations, and political viewpoints — deserve to feel safe and know that our rules will be enforced to protect them against hate, discrimination, harassment, and intimidation. Northwestern is committed to this principle.”
As previously reported by The Algemeiner, Northwestern University struggled for months to correct an impression that it coddled pro-Hamas protesters and acceded to their demands for a boycott of Israel in exchange for an end to their May 2024 encampment.
University president Schill denied during a US congressional hearing held that year that he had capitulated to any demand that fostered a hostile environment, but his critics noted that part of the deal to end the encampment stipulated his establishing a scholarship for Palestinian undergraduates, contacting potential employers of students who caused recent campus disruptions to insist on their being hired, creating a segregated dormitory hall that will be occupied exclusively by students of Middle Eastern and North African (MENA) and Muslim descent, and forming a new advisory committee in which anti-Zionists students and faculty may wield an outsized voice.
The status of those concessions, which a law firm representing the civil rights advocacy group StandWithUs described as “outrageous” in July 2024, were not disclosed in Monday’s statement.
Northwestern University is not the only school creating distance between itself and the anti-Zionist movement, a step many colleges have taken in response to US President Donald Trump’s vowing to cut the flow of taxpayer funds supplementing their budgets should they refuse to crackdown down on illegal protests and antisemitism. Following the Trump administration’s cancelling of over $400 million in federals contracts and grants awarded to Columbia University, former interim president Katrina Armstrong proposed a list of reforms the school would agree to undertake — in areas ranging from undergraduate admissions to campus security — to restore the funds.
Armstrong later resigned from her position, saying in a statement which explained the decision that she wishes to return to her role as executive director of the university’s Irving Medical Center, as well as several other positions she holds.
Meanwhile, Harvard University recently fired a librarian whom someone filmed ripping posters of the Bibas children, two babies murdered in captivity by Hamas, off a kiosk in Harvard Yard and denounced him as “hateful.” Additionally, it paused a partnership with a higher education institution located in the West Bank, a move for which prominent members of the Harvard community and federal lawmakers had clamored in a series of public statements. The Trump administration initiated a review of $9 billion in taxpayer funds it receives anyway, prompting interim president Alan Garber to defend Harvard’s handling of the issue.
“For the past fifteen months, we have devoted considerable effort to addressing antisemitism,” Garber said. “We have strengthened our rules and our approach to disciplining those who violate them. We have enhanced training and education on antisemitism across our campus and introduced measures to support our Jewish community and ensure student safety and security.”
Northwestern University is in the Trump administration’s crosshairs too. It is one of 60 universities being investigated by the Department of Education’s Office for Civil Rights over its handling of campus antisemitism, a project that will serve as an early test of the administration’s ability to perform the essential functions of the agency after downsizing its workforce to increase its efficiency.
“The department is deeply disappointed that Jewish students studying on elite US campuses continue to fear for their safety amid the relentless antisemitic eruptions that have severely disrupted campus life for more than a year,” Education Secretary Linda McMahon said in March. “US colleges and universities benefit from enormous public investments funded by US taxpayers. That support is a privilege, and it is contingent on scrupulous adherence to federal antidiscrimination laws.”
Follow Dion J. Pierre @DionJPierre.
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Pressure Mounts on UN Members to Block Reappointment of Controversial Anti-Israel Official
Francesca Albanese, UN special rapporteur on human rights in the Palestinian territories, attends a side event during the Human Rights Council at the United Nations in Geneva, Switzerland, March 26, 2024. Photo: REUTERS/Denis Balibouse
The United Nations is facing growing pressure to block the reappointment of Special Rapporteur Francesca Albanese, who has an extensive history of using her role to denigrate Israel and seemingly rationalize the terrorist group Hamas’s attacks against the Jewish state.
The UN Human Rights Council (UNHRC) is set to reappoint Albanese for another three-year term on Friday, despite calls from several countries and NGOs urging UN members to oppose her reappointment due to her controversial remarks and alleged pro-Hamas stance.
Since taking on the role of UN special rapporteur on human rights in the Palestinian territories in 2022, Albanese has been at the center of controversy due to what critics, including US and European lawmakers, have described as antisemitic and anti-Israel public remarks.
In the months following the Hamas-led Oct. 7, 2023, atrocities, across southern Israel, Albanese accused Israel of perpetrating a “genocide” against the Palestinian people in revenge for the attacks and circulated a widely derided and heavily disputed report alleging that 186,000 people have been killed in Gaza as a result of Israeli actions.
She has also previously made comments about a “Jewish lobby” controlling America and Europe, compared Israel to Nazi Germany, and stated that Hamas’s violence against Israelis — including rape, murder, and kidnapping — needs to be “put in context.”
Last year, the United Nations launched a probe into Albanese for allegedly accepting a trip to Australia funded by pro-Hamas organizations.
In the past, she has also celebrated the anti-Israel protesters rampaging across US college campuses, saying they represent a “revolution” and that they give her “hope.”
On Monday, US Rep. Brian Mast, chair of the House Foreign Affairs Committee, sent a letter to the president of the UNHRC, Ambassador Jürg Lauber, to express his strong opposition to Albanese’s reappointment.
In the letter, Mast claimed that Albanese has failed to act “in an independent capacity with a professional, impartial assessment, and maintain the highest standards of efficiency, competence, and integrity.”
“Ms. Albanese unapologetically uses her position as a UN special rapporteur to purvey and attempt to legitimize antisemitic tropes, while serving as a Hamas apologist,” the letter read.
“In her malicious fixation, she has even called for Israel to be removed from the United Nations while likening Israel to apartheid South Africa,” Mast wrote in a letter signed by six fellow lawmakers. “Regrettably, Ms. Albanese’s rhetoric has perverted the very institution and its foundational principles in which she was appointed to serve.”
Governments worldwide, including France, the UK, Germany, Canada, and the Netherlands, have condemned her statements as antisemitic and urged that she not be given another term in her role.
Last month, 42 members of the French Parliament publicly urged the government to oppose Albanese’s reappointment, arguing that it “would send a regrettable signal to victims, human rights defenders, and states committed to credible multilateralism.”
This week, British Labour Member of Parliament David Taylor also objected to Albanese’s reappointment, saying “there is no place for such alleged antisemitism on the international stage.”
“Albanese’s response to the largest antisemitic massacre of the 21st century was to describe it as ‘a response to Israel’s oppression,’” Taylor told the Jewish Chronicle. “She described Israel as being a ‘settler colonial conquest.’”
“Making statements of this nature in a UN capacity is abhorrent and does so much damage to communities already torn apart by horrific violence, going against everything the United Nations stands for,” Taylor said.
Human rights groups and NGOs have also campaigned to prevent the anti-Israel rapporteur from receiving a second term.
UN Watch, a Geneva-based NGO, has organized a petition against her reappointment, which has garnered over 83,000 signatures.
Last month, Maram Stern, executive vice president of the World Jewish Congress, sent a letter to the president of the UNHRC urging him to reject the renewal of Albanese’s mandate, citing what she described as the UN official’s history of anti-Israel animus and antisemitic statements.
“Ms. Albanese has repeatedly made public remarks that propagate harmful antisemitic tropes, question the legitimacy of the State of Israel, and employ rhetoric that undermines the credibility of the Human Rights Council itself,” the letter read. “Her persistent lack of objectivity and failure to uphold a balanced and impartial approach required of her as special rapporteur compromises her credibility as an independent expert.”
The American Jewish Committee (AJC) also urged UN Members to reject Albanese’s second term, saying she “has systematically demonstrated a troubling pattern of conduct and expression that is incompatible with the responsibilities, neutrality, and integrity expected of a UN special rapporteur.”
“Her actions not only betray the victims of terrorism and antisemitism but also are a stain on the credibility of the Human Rights Council itself,” the AJC wrote in a letter.
The post Pressure Mounts on UN Members to Block Reappointment of Controversial Anti-Israel Official first appeared on Algemeiner.com.
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Three Jewish Coaches Lead Teams in NCAA Men’s Basketball Tournament Final Four
Florida Gators head coach Todd Golden and Auburn Tigers head coach Bruce Pearl talk before the game as Auburn Tigers take on Florida Gators at Neville Arena in Auburn, Ala., on Saturday, Feb. 8, 2025. Photo: USA TODAY NETWORK via Reuters Connect
The men’s 2025 NCAA Tournament Final Four bracket includes four No. 1 seed teams, three of which have Jewish coaches who will lead the way in the two national semifinals taking place on Saturday.
Auburn University Tigers head coach Bruce Pearl has contributed Auburn’s success in the NCAA in part to God and his Jewish faith. He described Israel as the “ancestral homeland for the Jewish people” and called for the release of American-Israeli Edan Alexander from Hamas captivity at a post-game conference last month. He also took the Auburn team on a trip to Israel, where they made stops at the Western Wall and Yad Vashem – The World Holocaust Remembrance Center.
The Tigers will compete on Saturday in the NCAA Tournament Final Four against the Florida Gators whose Jewish coach, Todd Golden, is an Israeli citizen who previously played two years professionally for Maccabi Haifa in Israel.
In 2009, Golden was co-captain of the USA Open Team, coached by Pearl, that won gold at the Maccabiah Games, which is an international multi-sport event for Jewish and Israeli athletes. Golden has been the coach of the Tigers for two seasons, but prior to that he was the assistant coach at Columbia, the head coach at San Francisco, and even worked under Pearl. Golden was director of basketball operations for the Auburn staff for the 2014-15 season and was promoted to assistant coach for the 2015-16 campaign.
Duke and Houston also play each other on Saturday in the Final Four. The head coach of the Duke Blue Devils, Jon Scheyer, also formerly played in Israel and holds Israeli citizenship. He played professionally for Maccabi Tel Aviv from 2011-12. In October 2023, not long after the start of the Israel-Hamas war, Scheyer commented on the conflict and said in part: “My heart breaks for the people in Israel — that have hostages, American lives that are taken, mourning loved ones.” Scheyer is leading Duke to the Final Four in only his third year as head coach.
The Houston Cougars – the fourth men’s team competing in the Final Four – do not have a Jewish coach, but they have a player who was born in Israel and played for Israel’s national youth squad. Guard Emanuel Sharp, who is the son of Derrick Sharp, was part of Israel’s under-16 national basketball team and also played for Maccabi Tel Aviv for over a decade.
This year’s Final Four have a combined record of 135-16. Since seeding began in 1979, this is only the second time in history that all four No. 1 seeds advanced to the Final Four. It previously happened in 2008. Larry Brown was the last Jewish coach to win the NCAA Tournament when he led Kansas to the victory in 1988.
The 2025 NCAA Tournament Final Four begins on Saturday, with two national semifinals taking place at the Alamodome in San Antonio, and ends on Monday with the national championship.
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