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Mud: Shtetl to Shoah

Shtetl scene

By DAVID TOPPER A Note to the reader: I will preface this story with a remark about me. I often write stories and poems using the pseudonym Dee Artea (pronounced D R T, my monogram) when writing in a female voice. But this is the first time I have put Dee into a story.

I’m trying to decide what to do with the document that you’re reading. You’ll see shortly, I’m sure, what I’m talking about – that is, if you read on.
I don’t know what to do. I’m stymied. And it’s all because of this new assistant I hired. Dee Artea, who refuses to tell me anything about her past. Not where she’s from, her family, nor even the origin of her name. Nothing. Beyond her being Jewish, I don’t know anything about her.
Well, to be precise, I didn’t hire her, and I guess calling her an assistant is not quite right either – since we’re living together. So, I can’t really fire her, can I?
Which is why – or, at least, one reason why – I’m stymied.
Plus, it just occurred to me that you may agree with her point of view – and then, so-to-speak, take her side on this matter. Well, so be it. Still, what to do?

Many readers will agree with me. My point-of-view, I’m sure. Yes. I am.
There you go. That’s my friend Dee, butting in and making her point. Forcefully, I would say. What should I do about her, short of putting a password on my computer?
In the meantime, I need to bring in some back-story.
It all started when Dee saw my heart-rending book of Roman Vishniac’s photographs of Jews living in the Pale of Settlement in the 1930s. … Wait, before that: I wanted to write something for the local Jewish paper about the pogroms of the late 19th & early 20th centuries as precursors to the Shoah. … No, that’s not it, either. … I need to go … further back. Yes, here goes.
I first met Dee, who was out of a job. I think she got fired for insubordination and th—

That’s what my boss called it. Actually, I was just correcting his mistakes. Proofreading and such.
Okay, anyway, we met one warm day this past spring when I was sitting on a bench in the English flower garden in Assiniboine Park, reading a book. As she walked by, she noticed that I was reading a book of stories by Sholem Aleichem, so she sat down beside me and started a conversation. She immediately told me that Sholem Aleichem (meaning “peace to you”) was the pseudonym of Solomon Rabinowitz, born in the Ukraine in 1859 and one of the most famous Yiddish writers of fictional stories of shtetl life; but, having witnessed a vicious pogrom in 1905, he emigrated, and eventually settled in New York City for the rest of his life – all of which I already knew (well, maybe not the exact dates).
It was quickly clear that Dee was bright, Jewish, and knew a lot about some of the same things that fascinate me in Jewish culture and history. We “hit it off” as they say. Indeed, it was uncanny how much we thought alike – well, at least, on most things. When we parted and decided to meet on this same bench the next day, I thought to myself: bashert.

That’s a very strong statement, I’d say. Don’t you think?
Yes, indeed.
Well, clearly, I liked her. But I must say that I wasn’t attracted to her. She was friendly and all, but not physically appealing. To be honest, she looks a lot like me – which isn’t a compliment, since I’m a man. We are moreover about the same height, complexion, and body weight. There’s nothing particularly feminine about her physique and manners. Nonetheless, over time (really the short time we’ve been together) I’ve moved beyond these external matters, as we’ve become closer, a lot closer, as intellectual – and I might even say, as spiritual – mates.
Despite looking alike, we have different personalities. I’m the rational, level-headed guy, calm (at least, externally so) under pressure. Whereas Dee is passionate, compulsive, and readily shows her emotions. Of course, there is nothing unusual about this classic male/female dichotomy. Cliché? Well, so be it.

You know, there’s a reason for all of this, eh?
In subsequent meetings – initially in the park, then later in my home – I showed her my writings and told her about my research and plans for an essay on the 19th & 20th century pogroms, as portending the Shoah. She was very knowledgeable on this topic, and diligently read over the draft of my essay, correcting my mistakes as she went along. Her proofreading I found very helpful and not at all intimidating. Her changes to my original draft made it a much better essay. And I’m thankful to her for it.

As you should be.
Once she moved in with me, she had access to all my books. Quickly she read all the stories I have by Sholem Aleichem, which was the catalyst of our relationship, as you know. Next came Roman Vishniac’s book, mentioned before. Specifically, it’s called A Vanished World, published in 1983, with 180 photographs of life in the shtetls in Eastern Europe between 1935 and 1938.
Either Dee found it, or I pointed it out to her – but, in either case, she read the book and devoured it. She could not stop speaking about it for days – yes, days. She was that obsessed with it.

Yes, and I’m still obsessed because these pictures are almost too painful to look at. They break my heart. They should break yours too.
Yes, I agree. And it occurs to me that this is a good time to bring in some more back-story. Here goes. Roman Vishniac (1897–1990) was born in Russia and grew up in Moscow. In 1918 the family moved to Berlin (ironically because of the rise of anti-Semitism in revolutionary Russia). Hence it was from Germany, although sponsored by – namely, paid for – by the JDC (American Jewish Joint Distribution Committee), that Vishniac made several trips into Eastern Europe to photograph Jewish life. He frequently used a hidden camera to capture everyday life in the world of the shtetl (Yiddish, for “little town”), as immortalised, as was said, in the stories of Sholem Aleichem.
Since his trips took place in the years 1935-1938, the title of his book, A Vanished World, had a doubly tragic meaning: that the world of the shtetls was gone, but so were the lives of the people in the photographs, almost all of whom most likely perished by coldblooded murder. Vishniac himself narrowly avoided being another victim of the Shoah, but luckily ended up in 1940 as a refugee in the USA – alive, yet penniless, trying to make a living by taking pictures of people in and around New York City.

You know, he once took a series of pictures of Einstein.
I know.

Ah, of course, you would know that. Oh, and did you know that there is a crater on the planet Mercury named Sholem Aleichem?
Yes.

As I suspected.
As mentioned, many of Vishniac’s pictures were taken in the Pale of Settlement in Eastern Europe. This was a clearly marked area, roughly comprising Lithuania, Ukraine, Belarus, and parts of western Russia and eastern Poland (including Warsaw). It was the creation of Imperial Russia under Catherine the Great and was controlled by the Russian army. Recall, for example, that the Jews in 16th century Venice were segregated or quarantined into what was called for the first time a “ghetto.” Well, I would call the Pale of Settlement that began around the late 18th century, a ghetto writ large. Except for Jews with specific professions, businesses, or other situations (such as Vishniac’s father, when they lived in Moscow), all Jews were forbidden to live or even to just be anywhere outside the Pale (such as in Russia proper) – a rule that was strictly enforced until 1914, around the start of the First World War.

Since Vishniac grew up in Moscow, he had a childhood that was fundamentally isolated from Jewish culture.
Yes, that’s true. Thus, those years in the Pale were his first exposure to shtetl life. Incidentally, to be accurate, the area over which Vishniac roved in those years 1935-1938 encompassed more than the Pale. It also covered other parts of Eastern Europe, such as Austrian Galicia, the Kingdom of Romania, and the Kingdom of Hungary – for they too had shtetls scattered throughout their lands.
Nonetheless, having so many Jews concentrated in such small areas between the east and the west, made them (crudely put) sitting ducks. Or, switching metaphors, the Jewish shtetls were islands in a sea of Christianity, prone to occasional violent storms or even hurricanes of hostility, often resulting in the loss of life. This was true, first with the series of pogroms out of Imperial Russia in the 19th and early 20th centuries in the Pale of Settlement; then, later, as armies criss-crossed Eastern Europe during and between the two World Wars. Whether it was the German army moving east, or the Russian army moving west – it didn’t matter. With the breakdown of the rule of law, murder became ordinary: gentile neighbours just walked in and killed Jewish neighbours, confiscating their homes, belongings, and land. The lawlessness often led not only to brutality, where Jews could be slaughtered where they lived, but also to sadistic acts of humiliation, torture, and rape – before being butchered. Then there were the mass executions where men, women, and children were marched into nearby forests or open fields or over ravines or along riverbanks by German army units, often accompanied by local militia (collaborators), and shot point blank – the bodies then dumped into mass graves or allowed to float down rivers to a grave in the sea.

Do you know what happened in Latvia under German occupation?
Sadly, I do. In German-occupied Latvia, a blue bus of commandoes (Germans and locals) traveled the countryside for six months (July – December 1941) killing the Jews of the towns and villages, murdering over 22,000 innocent children, women, and men – one-third of the population of Jews in Latvia. They went on to assist in other killings, so that the entire Jewish population of Latvia – minus a few survivors – died in the Shoah. These Nazi mobile killing units, roaming throughout Eastern Europe, slaughtered more than one-million Jews – often wiping out entire communities. Such extreme, excessive, meaningless, malicious, senseless, and unprovoked cruelty – is unique in history.

Importantly, today sites of these past atrocities are being excavated in Eastern Europe, as this mass murder is finally, painstakingly, and painfully exposing its gruesome tale.
Yes, finally. Historian Timothy Snyder has called these the European “killing fields.” Let me put it in perspective this way. Probably the common mental image of the Shoah for most of us is that of emaciated prisoners in a concentration camp, such as Auschwitz. However – and this is not commonly known – in fact, more Jews died in these killing fields than in all the camps combined. It’s what has been called “the other Holocaust.”

As you know, I too have read Snyder’s book. I agree with him when he says that “the crime of the Holocaust was unprecedented in that it was the only such attempt to remove an entire people from the planet by way of mass murder.” Indeed, he calls it “the single most murderous outburst in human history.” You know, I sometimes have trouble sleeping at night, knowing so many died in vain, while I’m living peacefully in my bubble in Winnipeg.
Yes, Dee, me too, as you know.
But back to life in the shtetls throughout Europe because there’s more I want to say, starting with another topic that deeply haunts me.

Ah yes, the other Vishniac book.
This other book is titled Children of a Vanished World, published in 1999 (after Roman died) and it is edited by Mara Vishniac Kohn (Roman Vishniac’s daughter, who chose the pictures from her father’s massive oeuvre) and Miriam Hartman Flacks (a Yiddish scholar). The text is in Yiddish (with English translations), plus some poems and music. The main motivating force of the book (for me, at least) is the imagery: 70 black & white photographs, exclusively of children, making it another “Vishniac book” that tugs deeply at the reader’s emotions. So many child Shoah victims: 1.5 million, who perished in the madness of hate – epitomized in these 70 or so innocent faces.

So difficult to look at these pictures and not imagine how, in addition to their already hard lives in the shtetls, they were destined to experience a horrific fate.
To me, the photographs reveal how the life of many shtetl dwellers was, in itself, miserable.

Yes, life in the shtetl was much worse than most of us realize. Actually, it’s there in Sholem Aleichem’s stories, if you look closely.
True, although there were also wealthy Jews here and there. Rich merchants, for example, usually living in large cities, such as Warsaw, Cracow, or Lviv. Perhaps epitomized by the Rothschilds in Paris.

Remember Shalom Aleichem’s story “If I were Rothschild?” An amusing little story where he dreams about what he would do with all that money, starting with paying for his Sabbath meal, then further helping his family, friends, others, and then all the Jews of the world. In fact, with all that money he could end all wars. But then he realizes that the source of all this trouble is money itself, and so he eliminates money altogether.
And so, he ends by asking: How will I now provide for the Sabbath? – thus coming full circle. Which brings me back to the lowly life of most Jews, especially in the Pale and other shtetls, which was economically bleak, with many living in poverty. Women worked almost exclusively in the home, of course. Men were primarily tailors, artisans, shopkeepers, carpenters, cobblers, push-cart peddlers, and tax collectors – as such they often interacted with their non-Jewish neighbours in the village and sometime at weekly fairs. Few Jews farmed because (with some exceptions) Jews were not permitted to own land. When they did own land, what was allotted was often of poor quality for growing crops. Overall, therefore, they were forced to live in the shtetls, where the buildings were shabby wooden structures, and the streets were unpaved.

Yes, and unpaved roads turn to mud when it rains. Mud, mud, lots of mud. Allow me to quote from a landmark book on shtetl life: “In the summer the dust piles in thick layers, which the rain changes to mud so deep that wagon wheels stick fast and must be pried loose by the sweating driver, with the assistance of helpful bystanders. …When the mud gets too bad, boards are put down over the black slush so that people can cross the street.”
Yes Dee. And because of the extensive poverty, Jewish organizations within the shtetls set up a social welfare system, with free medical treatment for the poor. According to some historical statistics, no shtetl in the Pale had fewer than about 15% of Jews receiving tzedakah (charity or relief). Some sources say the number was even as high as over 30%.

There is nothing to romanticize about in such a life. Believe me. A life steeped in mud.
Agreed. Nonetheless, and against these grave odds, the Yiddish-speaking culture flourished. Valuing education and intellectual proclivity, most males were literate (unlike many of their gentile neighbours, such as the peasants).

Here’s a line from a story by Sholem Aleichem: “Earlier in the day the ice had begun to melt, and the snow had turned into waist-high mud.”
The modern Yeshiva system developed too; here students learned Hebrew under a melamed (teacher), of course Hebrew being the alphabet of Yiddish. Showing Jewish fortitude and resilience, they were able to make a life out of the bleak world of the shtetl.

“Joseph the Righteous took my hand and we leaped across the mud. Night was drawing closer and closer, and the mud became deep and deeper. I imagined I had wings, I was being wafted in the air.”
For them the “shtetl” was not the place: it was the people. And the “home” was not the house: it was the family.

“I was plodding through the mud alongside Methuselah, … who pulled his legs from the mud.”
Such dogged spirit produced Sholem Aleichem, whose most well-known creation was Tevye the Dairyman.

“Well, from all the good luck, nothing is left, but nothing, nothing but mud.”
From his stories of Tevye came the Broadway musical and film Fiddler on the Roof. One of the highlights of Fiddler is the scene showing a pogrom, which disrupts the otherwise joy of a wedding scene.

“They slogged through the clay mud and seated themselves on a log.”
As depicted in the play and film, however, this pogrom is mild as far as pogroms go; it’s more like a nasty act of vandalism.

No wonder Philip Roth called Fiddler “Shtetl Kitsch.” And Cynthia Ozick said it was an “emptied-out, prettified romantic vulgarization” of literary master Sholem Aleichem’s Yiddish tales.
One of the first series of pogroms took place in Odessa in 1821, where 14 Jews were killed.

“Around here the mud is so deep that it took the wagon all night to pull through the town.”
But in the late 19th century and into the 20th century it got worse. A series of about 200 pogroms took place from 1881-1884 in the Pale. Thousands of Jewish homes were destroyed. At least 40 Jews were killed and there are reports of 100s of rapes. The next wave was 1903-1906 and much bloodier with over 2000 Jews killed.

“For a time, it even looked as if I might spend Passover axle-deep in mud.”
Thus, from the 1880s to about 1914, over 2 million Jews emigrated out of Russia ending up primarily in the UK, USA, & Canada. I’m sure many readers are where they are today because their forefathers and foremothers came over in one of those human waves.

“She admits that she’s a tinderbox. When a bad mood hits her, she’ll throw mud at anyone.”
Sounds like you, Dee. You, the passionate one.

“We greeted and shook hands, with me knee-deep in the mud.”
But this is enough, already. Stop it. Yes, Sholem Aleichem called attention to the role of mud in shtetl life. So Dee, you’ve made your point.
Time to end this tale. … Now!
And, Dee, you know what? Despite my original misgivings about your insufferable intrusions in my story – I’ve decided to keep them where they are, for they force me to acknowledge the hardship of the Jews in the shtetls. Considering that this culminated in the Shoah, I see them as appropriate for such a terrible tale that is often difficult even to fathom.
From mud in the shtetl to mud in the mass graves – mud has become for me both a reality and a metaphor for all the pain and sorrow of our people in Europe before the rebirth of Israel.


Albert Einstein was mentioned by Dee, and so I’ve added this, to give some levity to what is otherwise grim and depressing.
As mentioned before, when Vishniac was a new immigrant in New York he earned a living by photographing people. One day he traveled to Princeton, New Jersey, where Einstein lived. Vishniac falsely told the guard at the Institute where Einstein worked that they had known each other in Germany, and thus gained access to Einstein’s office. Einstein was sympathetic to a fellow Jew, a refugee too, and thus allowed Vishniac to take pictures of him while he was working in his office that day doing mainly mathematical calculations, either on paper at a desk or on several blackboards on the walls. Among the many famous portraits of Einstein is one by Vishniac, which you will find on the Wikipedia website for “Vishniac.” I must say, however, that I question the assertion there, that it was Albert’s favourite portrait of himself.
I also wish to point out that throughout the 1930s and into the 1940s, Einstein, using his celebrity status, worked tirelessly writing letters and such, to get Jews out of Nazi Europe – and was successful in many cases.


Since Fiddler on the Roof was mentioned above, here are a few comments on it, considering the theme of this story.
First, Fiddler was preceded by the Yiddish movie Tevya by Maurice Schwartz in 1939, a symbolic year, with the start of the Second World War. Although once thought to be lost, a print of the film was discovered in 1978, and it is now in the US National film Registry by the Library of Congress. In black & white, with English subtitles, Tevya is worth watching for historical reasons, but otherwise it also romanticizes the lives of the Russian Jews. Indeed, it ends, not with a pogrom, but a mere eviction of Tevya and his family from the village they were born into. Incidentally, there were also some earlier theatre productions based on the life of “Tevya the Dairyman.”
As for Fiddler – music by ,  by , and book by Jose – it was first a stage musical in 1964. The title comes from a painting by Marc Chagall (who made a harrowing escape from the Germans by being smuggled out of Nazi-occupied France in May 1941), and as such, the set and scenery of the stage productions mostly reflected the brightly coloured palette of his paintings. The 1971 film, in colour, was probably grittier and more realistic than most of the stage productions. Nonetheless, after watching it again, I must say that it lacks the necessary mud. There’s lots of dirt, well-packed dirt, and the occasional dust – but no mud. Not until the very end, when all the villagers are leaving Russia in the winter, with a layer of snow on the ground; and, at one point, a wagon gets temporarily stuck in a (muddy?) rut, but it’s immediately pushed out – a brief moment, a fraction of a second. That’s it.


Here’s a short, Annotated Bibliography.

  1. Sholom Aleichem, Favorite Tales of Sholom Aleichem, trans. by Julius & Frances Butwin (New York: Avenel Books, 1983). Note: most sources spell his first name as Sholem. This book contains 55 story stories. Of course, the quotes about mud are clearly Yiddish exaggerations – but, in having done so, they speak of the true misery of shtetl life.
  2. Wendy Lower, The Ravine: A Family, A Photograph, A Holocaust Massacre Revealed (Boston: Houghton Mifflin Harcourt, 2021). This is an extraordinary work of historical research. But it’s an extremely painful book to read, for it takes the reader through the details of a specific murder of a woman and a child in the Holocaust. Now, multiply that horror by millions. This book is in the Winnipeg Library system.
  3. Timothy Snyder, Black Earth: The Holocaust as History and Warning (New York: Tim Duggan Books, 2015). This too is a painful-to-read chronicle of the “other Holocaust” in Eastern Europe, which at the time was the heartland of world Jewry. Multiple copies are in the Winnipeg Library system.
  4. Roman Vishniac, A Vanished World (New York: Farrar, Straus, & Giroux, 1983). Out of print. Many of the pictures are mesmerizing. I treasure my copy.
  5. Mara Vishniac Kohn and Miriam Hartman Flacks (editors), Children of a Vanished World (Berkeley: Univ. of California, 1999). There is a copy of this book in the Winnipeg Library system. As said: it’s heartbreaking to look at these pictures of children – and to contemplate their fate.
  6. The archives of Vishniac’s estate were deposited in 2018 in the Magnes Collection of Jewish Art & Life in the Library of the University of California, at Berkeley. For the scholars – or future scholars – out there.
  7. Mark Zborowski & Elizabeth Herzog, Life is with People: The Culture of the Shtetl (New York: Schocken, 1952). 1995 reprint. This is the “landmark” book mentioned in the story. The quotation is from page 61.

Features

WINNIPEG EMPLOYERS SHOULD USE AI TO TRAIN, NOT JUST TRIM

By Dr. GLEB TSIPURSKY Generative AI has already entered everyday Canadian work. Statistics Canada reported that 35.9% of workers used generative AI in the previous 12 months. For Winnipeg employers, the important question is no longer whether staff will use these tools. The more consequential question is what kind of workforce employers will build while they use them.

An updated Stanford University analysis found employment among workers ages 22 to 25 in AI-exposed occupations 19% below where it would be had it kept pace with less-exposed peers, with the gap widening over time. That trend should concern Winnipeg employers because the work most exposed to automation often overlaps with the work through which beginners develop professional judgment.

Entry-level employees do more than produce first drafts, conduct basic research, summarize information, prepare routine analyses, or handle standard customer questions. Those tasks are also training. Repetition teaches people what good work looks like, where common mistakes appear, when a situation is routine, and when something unusual requires escalation.

If employers simply remove that work, they may save time today while weakening the pipeline of people capable of handling harder work tomorrow. A firm can automate a junior task quickly. Rebuilding several years of missing experience later is much harder.

The better approach is to redesign entry-level work around AI-assisted apprenticeship. New employees can use AI to produce a first draft, but they should also verify the output against reliable sources. They can use AI to summarize a customer issue, but they should explain which facts matter and what remains uncertain. They can use AI to analyze routine information, but they should flag exceptions and bring consequential decisions to experienced colleagues.

That changes the role of junior employees without eliminating the learning built into the role. Instead of rewarding people for producing routine work manually, employers can reward them for checking AI output, spotting edge cases, asking better questions, and knowing when human judgment is required.

Managers also need to change how they supervise. If a junior employee submits an AI-assisted answer, the manager should ask how the employee verified it, what assumptions the system made, what could go wrong, and what would cause the employee to escalate the issue. Those questions turn AI use into a training process rather than a shortcut around learning.

Winnipeg’s small and mid-sized employers may be especially well positioned to take this approach. They often cannot afford to separate technology adoption, training, and talent development into different departments. The same manager who wants more productivity today also needs capable employees next year. That makes it practical to connect AI use directly to coaching and skill development.

Employers should also resist measuring AI adoption only by time saved or tasks completed. Those metrics matter, but they can hide whether the organization is developing stronger judgment. A more useful set of questions is whether employees are catching more errors, escalating the right exceptions, becoming more independent over time, and learning which decisions should remain human-led.

None of this requires employers to preserve every old task exactly as it was. Some routine work should disappear. The goal should be to preserve the learning function, not the old workflow. If AI removes one form of repetition, employers should deliberately replace it with another way for junior staff to practice, receive feedback, and encounter progressively harder decisions.

Winnipeg businesses can gain real productivity from AI without turning entry-level work into a dead end. The strongest employers will use AI to accelerate the development of beginners rather than treating beginners as the easiest cost to remove. That approach can improve productivity now while still producing the experienced professionals Winnipeg will need in the years ahead.

Adapted from: The Psychology of AI Adoption at Work: From Resistance to Results (Georgetown University Press, 2026). https://disasteravoidanceexperts.com/aibook

Dr. Gleb Tsipursky, a behavioral scientist called the “Office Whisperer” by The New York Times, helps tech-forward leaders stop overpaying for AI while boosting engagement and innovation. He serves as the CEO of the AI consultancy Disaster Avoidance Experts, and wrote eight books, including The Psychology of AI Adoption at Work: From Resistance to Results (Georgetown University Press, 2026).

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Features

IPL 2026/27 Preview: Beer Sheva Defends Its Crown

Israeli football enters the 2026/27 season with a genuinely open title race for the first time in years. Hapoel Beer Sheva claimed a dramatic sixth championship last May, edging Beitar Jerusalem by just three points after a campaign interrupted by regional conflict and settled almost entirely on head-to-head form. That kind of finish leaves scores unsettled, and every major club has spent the summer either reinforcing a title push or plotting revenge. With four Israeli sides now competing in European qualifiers simultaneously, the new Ligat ha’Al campaign carries more weight than it has in years.

How Beer Sheva Won It

Ran Kozuk’s side did not simply outscore the league last season; they won the moments that mattered against the team chasing them hardest. Beitar Jerusalem lost twice to Beersheba across the regular campaign and could only draw both playoff meetings, a pattern one report summed up bluntly: if you want to be champions, you have to beat the champions, and Beitar never managed it. Kings Kangwa was named the league’s most valuable player, while captain Miguel Vitor and goalkeeper Ofir Marciano anchored a squad that closed out the title with a 4-2 win over Maccabi Tel Aviv. Owner Alona Barkat has kept that core together, giving Beersheba a real shot at back-to-back titles, assuming Champions League fixtures don’t wear the squad down.

Beitar’s Response and the Chase Pack

Losing a title race by three points after leading for large stretches tends to force change, and Beitar Jerusalem has responded accordingly. Almog Cohen, previously the club’s sporting director, has stepped into the head coach role, replacing Barak Itzhaki after the campaign ended in disappointment. Captain Yarden Shua, veteran forward Omer Atzili and Dor Hugi remain the attacking core, though the club opens the season without injured midfielder Adi Yona, a blow given how much Beitar leaned on midfield control last year. Maccabi Tel Aviv arrives with a different kind of statement: despite finishing outside the top two domestically, they won the Israel State Cup in a chaotic 2-1 final against Beersheba that produced six red cards, suggesting the squad has quality to challenge again even if consistency remains the question mark.

The Return of European Football on a Bigger Scale

What separates this season from recent ones is the sheer number of Israeli clubs competing for continental places at once. Beersheba enters Champions League qualifying as domestic champions, though for security reasons their ties have been relocated to Szombathely, Hungary rather than played at home. Maccabi Tel Aviv, seeded thanks to a healthy UEFA coefficient, goes into Europa League qualifying against the winner of Sheriff Tiraspol and Aluminij. Beitar Jerusalem and Hapoel Tel Aviv both enter Conference League qualifying, the latter having secured their spot via a fourth-place playoff finish. Playing qualifiers on neutral ground has become routine for Israeli clubs, and it hasn’t stopped them from competing credibly.

Mid-Table Ambition and the Promotion Effect

Beyond the four clubs chasing European nights, the middle of the table looks unusually competitive heading into August. Hapoel Petah Tikva and Hapoel Tel Aviv both returned to the top flight after a season away, and Hapoel Tel Aviv’s playoff run last term shows promoted clubs can climb quickly rather than simply survive. Maccabi Haifa and Ironi Kiryat Shmona, both capable of springing results against the traditional big three, will look to use a full pre-season to close the gap. That added depth tends to produce the unpredictable midweek results that make a 14-team division worth following from the opening whistle.

What to Watch as the Season Kicks Off

Beersheba’s fixture list is the one to track first, since balancing Champions League qualifying with league form in August and September will say a great deal about whether this squad has the depth to go back-to-back. Beitar’s response under a rookie head coach is the second storyline, particularly whether Cohen can get more out of a group that dominated possession last season but couldn’t finish off the champions when it counted. For fans following these storylines match by match, tracking how the market prices each side into the opening rounds is a useful gauge of who bookmakers actually rate, and anyone comparing options for the season ahead can check out the best betting sites in Canada for a sense of how odds and coverage are shaping up before a ball is kicked.

Between a defending champion carrying continental fixture congestion, a rival reshaping its coaching staff, and a deepening mid-table, Ligat ha’Al enters the new season with more storylines running in parallel than it has had in years. Whether Beer Sheva backs up their sixth title or Beitar finally converts near misses into silverware, the opening weeks should offer the first real clues.

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Features

Musings from Dizengoff Street – by Bruce Brown (updated August 14)

(Posted August 18, 2026) And the beat goes on in the strait.  A bit quieter lately although may be heating up again with the 60day ‘ceasefire’ officially expired.  And while Iran occasionally lashed out over the last two months, they did not attack Israel.  How do you spell deterrence.  According to my Yiddisha mama, its spelled ‘Pftt.  Pftt.  Pftt‘. 

(August 14, 2026) Despite three years of varying degrees of warfare.  Moody’s biannual report of the Israeli economy was quite positive.  Basically, the report saw no pressures on Israel’s credit rating.  While the macro data remains strong, Israel still faces a complex geopolitical situation further complicated by upcoming elections (we pondered about how crazy that is in an earlier muse).  And Israeli’s inflation rate for the first half of 2026 fell to a historic five year low of 1.2% (vs Canada’s 2.6%).   As for my own pocketbook.  Haven’t had an infamous Israeli bank overdraft in years.  So all is fine. 

If that’s not enough economic voodoo talk for one musing.  According to one famous barometer.  Israel moved to second place in the Economist’s Big Mac Index.  Introduced in 1986, this tasty indicator compares the purchasing power parity across countries by measuring the price of a McDonald’s Big Mac -which most can relate to- against the benchmark U.S. burger.  So while a Big Mac in the U.S. costs $6.22.  In Israel it costs $7.67, the second most expensive place to buy the hamburger in the world,  Switzerland being the most pricey at a whopping (no reference to Wendy’s) $9.04.  While the cheapest Big Mac can be enjoyed in Indonesia at only $2.38.  Canada ranked 22nd of the fifty-four countries considered, at $5.85.  Parity.  Smarity.  I’m going for my Big Mac fix.  Just after I finish writing this muse….

(August 11, 2026) Bravo Boy George.  We certainly will dance again!  And what better way than with his new reggae tune.  Now Boy George is dealing with a hostile backlash against his just stand for Israel.  Having to withdraw from London’s East End production of Jesus Christ Superstar where he was going to play – guess it.  King Herod.  Never a big Culture Club fan, but I am anyway -as a sign of support- going to download his greatest hits to my Spotify library.  And hoping to have a chance to buy a concert ticket should Boy George perform in Israel.  Kind of reminds me of Bob Dylan’s 1983 song Neighborhood Bully.  Also in defense of Israel.  I’m going to download that song as well.  Although don’t think he was hounded the way Boy George is now.  Sign of the times I guess.

+++++

Coming clean.  I sometimes find myself chanting, to no one in particular, that snappy little ditty ‘from the river to the sea, Palestine will be free.’  Now why can’t we come up with something as catchy. With such an impressive gene pool of great Jewish songwriters. George Gershwin. Irving Berlin.  Burt Bacharach.  Carole King.  Neil Diamond.  Leanard Choen.  Paul Simon.  Gene Simmons, Amy Winehouse.  Bob Dylan.  And yes, even the Buddhist Boy George.  And still… gurnish!  No wonder we’re losing the global PR battle

(August 8, 2026) Outside Basimta Café in Central Jerusalem.  Love the red shirt against a tiny sea of black.  Not sure I am shrugging because of the ultra-orthodox uproar over a Jerusalem café operating on Shabbat or the lack of an ultra-orthodox uproar over a Jerusalem café operating on Shabbat.  For the last six weeks Israeli headlines shouted about the cafe chaos.  With the ultra-religious blocking entrances and storming the café.  While shouting ‘Shabbos!  Shabbos!’   Upsetting the secular amongst us just wanting to enjoy our Saturday iced matchas.  So the wife and I thought we would check it out.  And.  Yes.  Buy something to support the business.  Uproar.  Not.  Blocked entrances.  Not.  Storming the café.  Not.  Albeit there were police barriers separating the devout protesters from the coffee drinkers.  The protesters being just a few dozen black clad, pious Jews.  Mostly teenagers.   And yes.  Shouting ‘Shabbos!  Shabbos!’  Certainly underwhelming in its reported mayhem.  Reminds me of the famous saying misattributed to Mark Twain – “If you don’t read the newspaper, you’re uninformed.  If you do, you’re misinformed.”  But I did enjoy my iced matcha.

(August 6, 2026) Here we go again.  Another round of forever negotiations.  As someone who negotiates for a living.  The way things are going in the straits.  If I had to recommend a book on the subject to a new hire.  Between The Art of the Deal, A Presidential Edition by Donald J. Trump or The Real Art of the Deal by the Mullahs of Iran with a special forward by the IRGC. Well.  I would choose the latter.

(August 3) Bravo Yoav Segalovitz, Liberal Yesh Atid MK and Monsour Abbas, United Arab Ra’am MK and party head.  For breaking a glass ceiling where a Jewish lawmaker joins an Arab political party.  No less a political earthquake in my little shtetl.  Which can significantly impact coalition block arithmetic and posturing and strategy in the upcoming elections.  Now Ra’am can be considered a legitimate ‘Zionist’ partner when forming coalition blocks and potentially pushing the ‘center left/right’ party over the 60 seat majority threshold.  In our crazy parliamentary democracy defined by a multi-party (about fourteen!!), proportional representation system.  To paraphrase Winston Churchill, Israel’s proportional representation model of governance is the best parliamentary democracy system except for all other forms of working democracies.  Stay tuned for more amateurish political musings as we move towards Israel’s 26th national election – five of them held since 2019. 

(August 1) Although both sides say they are open to diplomacy.  Neither really trusts the other.  And American military action, or its threat, continues.  I read headlines in the middle of the night -it’s a nervous habit lately– that the Dynamic Duo of Trump and Netanyahu may again strike in unison.  Possibly this weekend.  Yikes!  Prompting me, at 2:30 AM, to dash around the house stocking my safe room.  Bottled water.  Canned food.  Medicines. Documents. The beat goes on….

If it’s crazy here.  It’s insane in Italy.  With a recent online ‘Jew Hunt’ in the Milan area.  Before being removed, the digital forms urged reportings of Israelis and Italian Jews staying in local hotels.  The infamous Global Sumud Movement -yes, the one coordinating ‘peace and humanitarian’ flotillas to Gaza- was somehow connected.  Although they deny involvement?!  This deranged decree was looking to identify Zionist tourism and Zionist neo-colonization in Italy.  I’ll stick with stocking the saferoom.

Then there’s New York Mayor Mamdani, a Global Sumud Movement supporter, threatening to arrest Prime Minister Netanyahu if he comes to New York.   But since discovered he has no legal right for such a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic antic.  Maybe Mandami should be arrested!  Or at least impeached.  For being a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic mayor.


Here’s a post Bruce sent us Friday, July 31:
WARTIME MUSINGS

Should credible threats against FLOTUS and ‘FSOTUS’ (first son..) not be justification to attack first.

As for yesterday’s summit. Netanyahu really can’t win. Explainer. If Trump now attacks without victory its ’cause of Netanyahu. If Trump now attacks with victory its ’cause of Trump. And, in Israel, if Trump doesn’t attack -victory or not- Netanyahu failed in his eighth meeting with Trump. And if Trump does attack -victory or not- half the country will vilify Bibi anyway. Missing a permutation?

Ya. I know. Kinda’ need a definition of victory for that musing to work.
And here in my little shtetle. We go to sleep unsure if there will be a code red in the middle of the night. And if not. We wake up thinking it will be tonight. How do you define stress?

Seemed like an appropriate way to end this musing.

Bruce Brown is a former Winnipegger who made aliyah to Israel over 35 years ago. Bruce first began writing for us – in his own inimitable style, in 2012, during what was known as “Operation Pillar of Defense.” His occasional musings on aspects of life in Israel that were far from what you’d typically read in other reports from Israel were hugely popular – both in the print Jewish Post & News and on this website.
We’re now glad to report that Bruce is back writing for us – this time on a regular basis. We will post Bruce’s reports as they arrive – with the date of each post at the beginning of that post.
Here’s
some information about Bruce – and awards he’s received for his writing:

Bruce Brown.  Canadian born.  Now living in Israel (for a long time).  Bruce works in Israel’s hi-tech sector by day and, in spurts, is a somewhat inspired writer by night.  He received the Americal Jewish Press Association’s award for writing excellence in 2019 and 2015.  And wrote the1998 satire, “An Israeli is….”.   Bruce’s visuals are AI-assisted and created with ChatGPT under his inimitable visual concept and creative direction.  Bruce’s musings are political, social, economic and personal.  With lots of biting, contrarian, sardonic, irreverent and mischievous insights.

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