Features
Mud: Shtetl to Shoah
By DAVID TOPPER A Note to the reader: I will preface this story with a remark about me. I often write stories and poems using the pseudonym Dee Artea (pronounced D R T, my monogram) when writing in a female voice. But this is the first time I have put Dee into a story.
I’m trying to decide what to do with the document that you’re reading. You’ll see shortly, I’m sure, what I’m talking about – that is, if you read on.
I don’t know what to do. I’m stymied. And it’s all because of this new assistant I hired. Dee Artea, who refuses to tell me anything about her past. Not where she’s from, her family, nor even the origin of her name. Nothing. Beyond her being Jewish, I don’t know anything about her.
Well, to be precise, I didn’t hire her, and I guess calling her an assistant is not quite right either – since we’re living together. So, I can’t really fire her, can I?
Which is why – or, at least, one reason why – I’m stymied.
Plus, it just occurred to me that you may agree with her point of view – and then, so-to-speak, take her side on this matter. Well, so be it. Still, what to do?
Many readers will agree with me. My point-of-view, I’m sure. Yes. I am.
There you go. That’s my friend Dee, butting in and making her point. Forcefully, I would say. What should I do about her, short of putting a password on my computer?
In the meantime, I need to bring in some back-story.
It all started when Dee saw my heart-rending book of Roman Vishniac’s photographs of Jews living in the Pale of Settlement in the 1930s. … Wait, before that: I wanted to write something for the local Jewish paper about the pogroms of the late 19th & early 20th centuries as precursors to the Shoah. … No, that’s not it, either. … I need to go … further back. Yes, here goes.
I first met Dee, who was out of a job. I think she got fired for insubordination and th—
That’s what my boss called it. Actually, I was just correcting his mistakes. Proofreading and such.
Okay, anyway, we met one warm day this past spring when I was sitting on a bench in the English flower garden in Assiniboine Park, reading a book. As she walked by, she noticed that I was reading a book of stories by Sholem Aleichem, so she sat down beside me and started a conversation. She immediately told me that Sholem Aleichem (meaning “peace to you”) was the pseudonym of Solomon Rabinowitz, born in the Ukraine in 1859 and one of the most famous Yiddish writers of fictional stories of shtetl life; but, having witnessed a vicious pogrom in 1905, he emigrated, and eventually settled in New York City for the rest of his life – all of which I already knew (well, maybe not the exact dates).
It was quickly clear that Dee was bright, Jewish, and knew a lot about some of the same things that fascinate me in Jewish culture and history. We “hit it off” as they say. Indeed, it was uncanny how much we thought alike – well, at least, on most things. When we parted and decided to meet on this same bench the next day, I thought to myself: bashert.
That’s a very strong statement, I’d say. Don’t you think?
Yes, indeed.
Well, clearly, I liked her. But I must say that I wasn’t attracted to her. She was friendly and all, but not physically appealing. To be honest, she looks a lot like me – which isn’t a compliment, since I’m a man. We are moreover about the same height, complexion, and body weight. There’s nothing particularly feminine about her physique and manners. Nonetheless, over time (really the short time we’ve been together) I’ve moved beyond these external matters, as we’ve become closer, a lot closer, as intellectual – and I might even say, as spiritual – mates.
Despite looking alike, we have different personalities. I’m the rational, level-headed guy, calm (at least, externally so) under pressure. Whereas Dee is passionate, compulsive, and readily shows her emotions. Of course, there is nothing unusual about this classic male/female dichotomy. Cliché? Well, so be it.
You know, there’s a reason for all of this, eh?
In subsequent meetings – initially in the park, then later in my home – I showed her my writings and told her about my research and plans for an essay on the 19th & 20th century pogroms, as portending the Shoah. She was very knowledgeable on this topic, and diligently read over the draft of my essay, correcting my mistakes as she went along. Her proofreading I found very helpful and not at all intimidating. Her changes to my original draft made it a much better essay. And I’m thankful to her for it.
As you should be.
Once she moved in with me, she had access to all my books. Quickly she read all the stories I have by Sholem Aleichem, which was the catalyst of our relationship, as you know. Next came Roman Vishniac’s book, mentioned before. Specifically, it’s called A Vanished World, published in 1983, with 180 photographs of life in the shtetls in Eastern Europe between 1935 and 1938.
Either Dee found it, or I pointed it out to her – but, in either case, she read the book and devoured it. She could not stop speaking about it for days – yes, days. She was that obsessed with it.
Yes, and I’m still obsessed because these pictures are almost too painful to look at. They break my heart. They should break yours too.
Yes, I agree. And it occurs to me that this is a good time to bring in some more back-story. Here goes. Roman Vishniac (1897–1990) was born in Russia and grew up in Moscow. In 1918 the family moved to Berlin (ironically because of the rise of anti-Semitism in revolutionary Russia). Hence it was from Germany, although sponsored by – namely, paid for – by the JDC (American Jewish Joint Distribution Committee), that Vishniac made several trips into Eastern Europe to photograph Jewish life. He frequently used a hidden camera to capture everyday life in the world of the shtetl (Yiddish, for “little town”), as immortalised, as was said, in the stories of Sholem Aleichem.
Since his trips took place in the years 1935-1938, the title of his book, A Vanished World, had a doubly tragic meaning: that the world of the shtetls was gone, but so were the lives of the people in the photographs, almost all of whom most likely perished by coldblooded murder. Vishniac himself narrowly avoided being another victim of the Shoah, but luckily ended up in 1940 as a refugee in the USA – alive, yet penniless, trying to make a living by taking pictures of people in and around New York City.
You know, he once took a series of pictures of Einstein.
I know.
Ah, of course, you would know that. Oh, and did you know that there is a crater on the planet Mercury named Sholem Aleichem?
Yes.
As I suspected.
As mentioned, many of Vishniac’s pictures were taken in the Pale of Settlement in Eastern Europe. This was a clearly marked area, roughly comprising Lithuania, Ukraine, Belarus, and parts of western Russia and eastern Poland (including Warsaw). It was the creation of Imperial Russia under Catherine the Great and was controlled by the Russian army. Recall, for example, that the Jews in 16th century Venice were segregated or quarantined into what was called for the first time a “ghetto.” Well, I would call the Pale of Settlement that began around the late 18th century, a ghetto writ large. Except for Jews with specific professions, businesses, or other situations (such as Vishniac’s father, when they lived in Moscow), all Jews were forbidden to live or even to just be anywhere outside the Pale (such as in Russia proper) – a rule that was strictly enforced until 1914, around the start of the First World War.
Since Vishniac grew up in Moscow, he had a childhood that was fundamentally isolated from Jewish culture.
Yes, that’s true. Thus, those years in the Pale were his first exposure to shtetl life. Incidentally, to be accurate, the area over which Vishniac roved in those years 1935-1938 encompassed more than the Pale. It also covered other parts of Eastern Europe, such as Austrian Galicia, the Kingdom of Romania, and the Kingdom of Hungary – for they too had shtetls scattered throughout their lands.
Nonetheless, having so many Jews concentrated in such small areas between the east and the west, made them (crudely put) sitting ducks. Or, switching metaphors, the Jewish shtetls were islands in a sea of Christianity, prone to occasional violent storms or even hurricanes of hostility, often resulting in the loss of life. This was true, first with the series of pogroms out of Imperial Russia in the 19th and early 20th centuries in the Pale of Settlement; then, later, as armies criss-crossed Eastern Europe during and between the two World Wars. Whether it was the German army moving east, or the Russian army moving west – it didn’t matter. With the breakdown of the rule of law, murder became ordinary: gentile neighbours just walked in and killed Jewish neighbours, confiscating their homes, belongings, and land. The lawlessness often led not only to brutality, where Jews could be slaughtered where they lived, but also to sadistic acts of humiliation, torture, and rape – before being butchered. Then there were the mass executions where men, women, and children were marched into nearby forests or open fields or over ravines or along riverbanks by German army units, often accompanied by local militia (collaborators), and shot point blank – the bodies then dumped into mass graves or allowed to float down rivers to a grave in the sea.
Do you know what happened in Latvia under German occupation?
Sadly, I do. In German-occupied Latvia, a blue bus of commandoes (Germans and locals) traveled the countryside for six months (July – December 1941) killing the Jews of the towns and villages, murdering over 22,000 innocent children, women, and men – one-third of the population of Jews in Latvia. They went on to assist in other killings, so that the entire Jewish population of Latvia – minus a few survivors – died in the Shoah. These Nazi mobile killing units, roaming throughout Eastern Europe, slaughtered more than one-million Jews – often wiping out entire communities. Such extreme, excessive, meaningless, malicious, senseless, and unprovoked cruelty – is unique in history.
Importantly, today sites of these past atrocities are being excavated in Eastern Europe, as this mass murder is finally, painstakingly, and painfully exposing its gruesome tale.
Yes, finally. Historian Timothy Snyder has called these the European “killing fields.” Let me put it in perspective this way. Probably the common mental image of the Shoah for most of us is that of emaciated prisoners in a concentration camp, such as Auschwitz. However – and this is not commonly known – in fact, more Jews died in these killing fields than in all the camps combined. It’s what has been called “the other Holocaust.”
As you know, I too have read Snyder’s book. I agree with him when he says that “the crime of the Holocaust was unprecedented in that it was the only such attempt to remove an entire people from the planet by way of mass murder.” Indeed, he calls it “the single most murderous outburst in human history.” You know, I sometimes have trouble sleeping at night, knowing so many died in vain, while I’m living peacefully in my bubble in Winnipeg.
Yes, Dee, me too, as you know.
But back to life in the shtetls throughout Europe because there’s more I want to say, starting with another topic that deeply haunts me.
Ah yes, the other Vishniac book.
This other book is titled Children of a Vanished World, published in 1999 (after Roman died) and it is edited by Mara Vishniac Kohn (Roman Vishniac’s daughter, who chose the pictures from her father’s massive oeuvre) and Miriam Hartman Flacks (a Yiddish scholar). The text is in Yiddish (with English translations), plus some poems and music. The main motivating force of the book (for me, at least) is the imagery: 70 black & white photographs, exclusively of children, making it another “Vishniac book” that tugs deeply at the reader’s emotions. So many child Shoah victims: 1.5 million, who perished in the madness of hate – epitomized in these 70 or so innocent faces.
So difficult to look at these pictures and not imagine how, in addition to their already hard lives in the shtetls, they were destined to experience a horrific fate.
To me, the photographs reveal how the life of many shtetl dwellers was, in itself, miserable.
Yes, life in the shtetl was much worse than most of us realize. Actually, it’s there in Sholem Aleichem’s stories, if you look closely.
True, although there were also wealthy Jews here and there. Rich merchants, for example, usually living in large cities, such as Warsaw, Cracow, or Lviv. Perhaps epitomized by the Rothschilds in Paris.
Remember Shalom Aleichem’s story “If I were Rothschild?” An amusing little story where he dreams about what he would do with all that money, starting with paying for his Sabbath meal, then further helping his family, friends, others, and then all the Jews of the world. In fact, with all that money he could end all wars. But then he realizes that the source of all this trouble is money itself, and so he eliminates money altogether.
And so, he ends by asking: How will I now provide for the Sabbath? – thus coming full circle. Which brings me back to the lowly life of most Jews, especially in the Pale and other shtetls, which was economically bleak, with many living in poverty. Women worked almost exclusively in the home, of course. Men were primarily tailors, artisans, shopkeepers, carpenters, cobblers, push-cart peddlers, and tax collectors – as such they often interacted with their non-Jewish neighbours in the village and sometime at weekly fairs. Few Jews farmed because (with some exceptions) Jews were not permitted to own land. When they did own land, what was allotted was often of poor quality for growing crops. Overall, therefore, they were forced to live in the shtetls, where the buildings were shabby wooden structures, and the streets were unpaved.
Yes, and unpaved roads turn to mud when it rains. Mud, mud, lots of mud. Allow me to quote from a landmark book on shtetl life: “In the summer the dust piles in thick layers, which the rain changes to mud so deep that wagon wheels stick fast and must be pried loose by the sweating driver, with the assistance of helpful bystanders. …When the mud gets too bad, boards are put down over the black slush so that people can cross the street.”
Yes Dee. And because of the extensive poverty, Jewish organizations within the shtetls set up a social welfare system, with free medical treatment for the poor. According to some historical statistics, no shtetl in the Pale had fewer than about 15% of Jews receiving tzedakah (charity or relief). Some sources say the number was even as high as over 30%.
There is nothing to romanticize about in such a life. Believe me. A life steeped in mud.
Agreed. Nonetheless, and against these grave odds, the Yiddish-speaking culture flourished. Valuing education and intellectual proclivity, most males were literate (unlike many of their gentile neighbours, such as the peasants).
Here’s a line from a story by Sholem Aleichem: “Earlier in the day the ice had begun to melt, and the snow had turned into waist-high mud.”
The modern Yeshiva system developed too; here students learned Hebrew under a melamed (teacher), of course Hebrew being the alphabet of Yiddish. Showing Jewish fortitude and resilience, they were able to make a life out of the bleak world of the shtetl.
“Joseph the Righteous took my hand and we leaped across the mud. Night was drawing closer and closer, and the mud became deep and deeper. I imagined I had wings, I was being wafted in the air.”
For them the “shtetl” was not the place: it was the people. And the “home” was not the house: it was the family.
“I was plodding through the mud alongside Methuselah, … who pulled his legs from the mud.”
Such dogged spirit produced Sholem Aleichem, whose most well-known creation was Tevye the Dairyman.
“Well, from all the good luck, nothing is left, but nothing, nothing but mud.”
From his stories of Tevye came the Broadway musical and film Fiddler on the Roof. One of the highlights of Fiddler is the scene showing a pogrom, which disrupts the otherwise joy of a wedding scene.
“They slogged through the clay mud and seated themselves on a log.”
As depicted in the play and film, however, this pogrom is mild as far as pogroms go; it’s more like a nasty act of vandalism.
No wonder Philip Roth called Fiddler “Shtetl Kitsch.” And Cynthia Ozick said it was an “emptied-out, prettified romantic vulgarization” of literary master Sholem Aleichem’s Yiddish tales.
One of the first series of pogroms took place in Odessa in 1821, where 14 Jews were killed.
“Around here the mud is so deep that it took the wagon all night to pull through the town.”
But in the late 19th century and into the 20th century it got worse. A series of about 200 pogroms took place from 1881-1884 in the Pale. Thousands of Jewish homes were destroyed. At least 40 Jews were killed and there are reports of 100s of rapes. The next wave was 1903-1906 and much bloodier with over 2000 Jews killed.
“For a time, it even looked as if I might spend Passover axle-deep in mud.”
Thus, from the 1880s to about 1914, over 2 million Jews emigrated out of Russia ending up primarily in the UK, USA, & Canada. I’m sure many readers are where they are today because their forefathers and foremothers came over in one of those human waves.
“She admits that she’s a tinderbox. When a bad mood hits her, she’ll throw mud at anyone.”
Sounds like you, Dee. You, the passionate one.
“We greeted and shook hands, with me knee-deep in the mud.”
But this is enough, already. Stop it. Yes, Sholem Aleichem called attention to the role of mud in shtetl life. So Dee, you’ve made your point.
Time to end this tale. … Now!
And, Dee, you know what? Despite my original misgivings about your insufferable intrusions in my story – I’ve decided to keep them where they are, for they force me to acknowledge the hardship of the Jews in the shtetls. Considering that this culminated in the Shoah, I see them as appropriate for such a terrible tale that is often difficult even to fathom.
From mud in the shtetl to mud in the mass graves – mud has become for me both a reality and a metaphor for all the pain and sorrow of our people in Europe before the rebirth of Israel.
Albert Einstein was mentioned by Dee, and so I’ve added this, to give some levity to what is otherwise grim and depressing.
As mentioned before, when Vishniac was a new immigrant in New York he earned a living by photographing people. One day he traveled to Princeton, New Jersey, where Einstein lived. Vishniac falsely told the guard at the Institute where Einstein worked that they had known each other in Germany, and thus gained access to Einstein’s office. Einstein was sympathetic to a fellow Jew, a refugee too, and thus allowed Vishniac to take pictures of him while he was working in his office that day doing mainly mathematical calculations, either on paper at a desk or on several blackboards on the walls. Among the many famous portraits of Einstein is one by Vishniac, which you will find on the Wikipedia website for “Vishniac.” I must say, however, that I question the assertion there, that it was Albert’s favourite portrait of himself.
I also wish to point out that throughout the 1930s and into the 1940s, Einstein, using his celebrity status, worked tirelessly writing letters and such, to get Jews out of Nazi Europe – and was successful in many cases.
Since Fiddler on the Roof was mentioned above, here are a few comments on it, considering the theme of this story.
First, Fiddler was preceded by the Yiddish movie Tevya by Maurice Schwartz in 1939, a symbolic year, with the start of the Second World War. Although once thought to be lost, a print of the film was discovered in 1978, and it is now in the US National film Registry by the Library of Congress. In black & white, with English subtitles, Tevya is worth watching for historical reasons, but otherwise it also romanticizes the lives of the Russian Jews. Indeed, it ends, not with a pogrom, but a mere eviction of Tevya and his family from the village they were born into. Incidentally, there were also some earlier theatre productions based on the life of “Tevya the Dairyman.”
As for Fiddler – music by , by , and book by Jose – it was first a stage musical in 1964. The title comes from a painting by Marc Chagall (who made a harrowing escape from the Germans by being smuggled out of Nazi-occupied France in May 1941), and as such, the set and scenery of the stage productions mostly reflected the brightly coloured palette of his paintings. The 1971 film, in colour, was probably grittier and more realistic than most of the stage productions. Nonetheless, after watching it again, I must say that it lacks the necessary mud. There’s lots of dirt, well-packed dirt, and the occasional dust – but no mud. Not until the very end, when all the villagers are leaving Russia in the winter, with a layer of snow on the ground; and, at one point, a wagon gets temporarily stuck in a (muddy?) rut, but it’s immediately pushed out – a brief moment, a fraction of a second. That’s it.
Here’s a short, Annotated Bibliography.
- Sholom Aleichem, Favorite Tales of Sholom Aleichem, trans. by Julius & Frances Butwin (New York: Avenel Books, 1983). Note: most sources spell his first name as Sholem. This book contains 55 story stories. Of course, the quotes about mud are clearly Yiddish exaggerations – but, in having done so, they speak of the true misery of shtetl life.
- Wendy Lower, The Ravine: A Family, A Photograph, A Holocaust Massacre Revealed (Boston: Houghton Mifflin Harcourt, 2021). This is an extraordinary work of historical research. But it’s an extremely painful book to read, for it takes the reader through the details of a specific murder of a woman and a child in the Holocaust. Now, multiply that horror by millions. This book is in the Winnipeg Library system.
- Timothy Snyder, Black Earth: The Holocaust as History and Warning (New York: Tim Duggan Books, 2015). This too is a painful-to-read chronicle of the “other Holocaust” in Eastern Europe, which at the time was the heartland of world Jewry. Multiple copies are in the Winnipeg Library system.
- Roman Vishniac, A Vanished World (New York: Farrar, Straus, & Giroux, 1983). Out of print. Many of the pictures are mesmerizing. I treasure my copy.
- Mara Vishniac Kohn and Miriam Hartman Flacks (editors), Children of a Vanished World (Berkeley: Univ. of California, 1999). There is a copy of this book in the Winnipeg Library system. As said: it’s heartbreaking to look at these pictures of children – and to contemplate their fate.
- The archives of Vishniac’s estate were deposited in 2018 in the Magnes Collection of Jewish Art & Life in the Library of the University of California, at Berkeley. For the scholars – or future scholars – out there.
- Mark Zborowski & Elizabeth Herzog, Life is with People: The Culture of the Shtetl (New York: Schocken, 1952). 1995 reprint. This is the “landmark” book mentioned in the story. The quotation is from page 61.
Features
Every Rick Owens Sneaker You Should Know: A Complete Ranking
I’ve spent an embarrassing amount of time thinking about Rick Owens sneakers. Comparing soles in browser tabs at 2 AM, reading forum debates about leather quality across seasons. But it’s turned me into the person friends text when they want to know which pair to buy first — so at least it’s a useful obsession.
The thing about Rick Owens eu clothing is that sneakers are secretly the gateway. People see the draped jackets on the runway and assume that’s where Rick starts. For most of us, it starts with a pair of shoes that looked unlike anything else on the shelf. Here’s my ranking of every major silhouette.
Ramones: The Gateway That Started It All
If Rick Owens sneakers have a mascot, it’s the Ramones. Named after the punk band — these are Rick’s take on the classic high-top. Chunky rubber sole, waxed cotton laces, a toe cap that sits more forward than a typical Converse shape. The most recognizable silhouette in the entire lineup.
I recommend these as a first purchase to everyone. Easiest to style, most forgiving in proportion, and they age beautifully. Mainline leather runs $700–900. DRKSHDW canvas sits closer to $400–500 and works just as well daily.
Geobaskets: The Statement Maker
Take the Ramones, crank the volume up, and you get Geobaskets. Higher shaft, thicker sole, more visual weight. The proportions are deliberately aggressive — they look like they belong in a sci-fi film, and that’s the point.
Geobaskets are not a beginner shoe. The shaft height changes how your pants sit. They demand confidence. But if you’ve already got a couple of pieces from the Rick Owens collection and want to commit harder — this is the move. Leather pairs run $1,000+ and they’re worth it to the right person.
Abstract: The Low-Top That Actually Works
Rick’s low-top game was uneven until the Abstracts landed. These take the Ramones DNA — the sole shape, the toe box — and drop it to ankle height. Clean, sharp, unexpectedly versatile. I wear mine with cropped trousers in summer and they look as intentional as any designer shoe I own.
The Abstract solved a real problem: what do you wear when it’s too hot for Geobaskets but you still want that Rick silhouette? This. Browse the EU store during warmer months and you’ll see these sell fast.
Megalaced Runner: Where Rick Meets Athletic
When Rick started putting out runner-style sneakers, purists lost their minds. But the Megalaced Runner works because it doesn’t pretend to be a performance shoe. It takes the runner shape and twists it — exaggerated sole, dramatic lacing, materials that belong on a runway, not a track. The pick for someone who lives in sneakers but wants to graduate beyond Nike into something with more design weight.
Fogachine: The Platform Statement
The Fogachine is for people who’ve seen every other Rick sneaker and thought — “not enough.” The stacked platform sole is massive, borderline architectural. Closer to wearable sculpture than traditional footwear. I’ve tried them on and they’re surprisingly comfortable, but they require a very specific wardrobe commitment. If your closet is already deep into Rick Owens, they’re a natural endpoint.
Sizing and Mainline vs DRKSHDW
Rick Owens sneakers run about a full size large. A US 10 in Nike translates to roughly a 43 in Rick, maybe 42 depending on the model. Ramones and Geobaskets are the most generous. If you’re ordering from the official Rick Owens EU site, their size charts are reliable.
Every model comes in two tiers. Mainline is premium leather, made in Italy. DRKSHDW is the diffusion line — canvas, waxed cotton, denim — same silhouette, roughly half the cost. What nobody tells beginners: DRKSHDW is not a downgrade. Canvas Ramones develop a worn-in character that leather doesn’t replicate. If you shop Rick Owens online and see DRKSHDW — you’re not settling, you’re choosing.
Which One Should You Buy First?
Ramones. Always Ramones. DRKSHDW to start smart, mainline leather to start with a grail. Every other model builds on what the Ramones established. Once you own a pair, everything else in the Rick Owens EU clothing catalog makes more sense.
After that, the path is personal. Geobaskets for drama. Abstracts for warm weather. Megalaced Runners if you live in sneakers. Fogachines if you want to tower. Once you put on your first pair, regular sneakers start looking flat — that’s what twenty years of perfecting a sole shape does.
Features
Big Numbers, Small Print: Why Simpler Promotions Often Deliver More
Few things catch the eye more than a giant red sign advertising a 50% discount on a popular product. Just seeing it makes shoppers feel they’ve struck gold. However, experienced shoppers aren’t easily convinced, having seen many impressive offers shrink to next to nothing by the time they reach the checkout. The headline-grabbing number is rarely the full story.
Most of the gap between the advertised saving and the one found at the till comes down to the small print. Conditions, thresholds and expiry dates can all chip away at the discount. That’s why a modest promotion can sometimes offer better value for money, even if it doesn’t look as appealing on the poster.
Why Bigger Doesn’t Always Mean Better
Large discounts, cashback promises and bonus rewards are expressly designed to stand out. They are bright, bold and hard to ignore. Still, the advertised value doesn’t always translate into the same real-world benefit. A promotion is only worth what the customer can use, and the conditions behind it, not the headline figure, determine that.
Imagine two clothing stores on the same floor of a mall. One is offering a 30% discount on purchases over $200. The other offers 10% off everything with no underlying conditions. A shopper looking for a $60 pair of jeans will get a guaranteed $6 off at the second store, and nothing at the first. In this case, the smaller offer gives the customer greater value.
This doesn’t mean a smaller promotion is always best. A person spending $300 in a shop will get the better savings at the first store. When studying competing offers, the real question is which deal best fits the customer’s spending intent in that moment.
The Fine Print Behind Everyday Offers
Conditions are a part of modern-day promotions. Common conditions include minimum spending levels, limits on qualifying products and specific redemption windows. Others tie rewards to loyalty program membership or require extra steps before the reward unlocks.
Reward schemes are a clear example. A coffee chain might award loyalty points for every order, which customers can redeem for a free coffee on a future visit. A grocery store might add store credit onto a shopper’s loyalty card but tie it to a 30-day validity period. Both offers hold genuine value, but only if customers return.
Neither offer is unreasonable, as businesses need to manage costs while encouraging customers to return. But sometimes, having the extra condition makes customers pause and question what an offer is really worth.
Where Simpler Rewards Pull Ahead
When a promotion has few conditions, it holds an advantage over others because it is easy to understand. A straightforward discount or a free item with no extra steps before redemption leaves little room for confusion. Shoppers know what they are getting, and the reward’s value is clear.
This differs from an offer that requires shoppers to make two separate purchases, complete a mail-in form and then wait six weeks for a rebate cheque. The rebate reward might be bigger, but many people never get far enough to claim it because the steps are too confusing or too long-winded. When the offer isn’t claimed, the advertised value means nothing.
The same distinction is visible across digital entertainment. An online casino offering free spins, for example, often includes clauses such as wagering requirements. This means that any winnings that come from these free spins can only be withdrawn once their total value has been bet through a set number of times. Yet some casinos understand that an offer with no wagering requirements is a good promotion that carries real weight among players.
Even so, these promotions are often not free of all conditions. Many casino offers are restricted by caps on winnings, short validity periods and a limit on which games can be played.
Same Principle, Different Industries
Travel companies also follow a similar promotional pattern. A cheap city break in Vancouver or a discounted cottage stay may appear only on certain dates or may include a non-refundable clause. Blackout periods are also common, meaning the discount can’t be used during busy times.
Subscription services often go down a slightly different route, with a low introductory price that increases after a few months. Many tie the reduced price to contract length, meaning a longer contract comes with a lower introductory price. Bundling services is another way to reduce prices. However, the value only exists when the customer actually uses all of the services they buy.
Video games work similarly, with in-game currency and other bonuses available to players in exchange for a set number of daily logins or for completing certain challenges within the game. While the industries vary, the underlying concept remains consistent. Rewards are available, but the value depends on what the customer needs to do to get them.
Why Businesses Build Complicated Offers
Consumers often blame companies and come to the belief that promotions are designed to trip shoppers up. However, the truth is more practical.
Promotions also need to benefit the business. Minimum spend thresholds and loyalty point accrual encourage customers to fill their baskets before checkout or give them a reason to return. Similarly, limited-time offers prompt immediate action by creating a sense of urgency. These are normal marketing tactics, and when implemented correctly, they deliver real benefits to both parties.
When a program is well designed, customers can earn consistent rewards over time rather than relying on a large upfront discount. If the business can balance its offers with clear explanations of the conditions behind them, customers are far less likely to be caught out.
How to Weigh Up an Offer Beyond the Headline
A simple way to judge a promotion’s value is to ask a few basic questions. What is the advertised saving or reward? Does it have any additional spending requirements to unlock? Are there any time limits for claiming the reward? And does the shopper meet the eligibility requirements in the first place?
Then it’s important to look at what the offer actually is and whether it is something that will be used. An offer that pushes a customer to buy something they never normally buy doesn’t really represent a saving.
An offer on a music streaming service is only useful for someone who listens to music. For someone who doesn’t even listen to music, the deal has no value, even at a reduced cost.
Reading Past the Headline
Big discounts and rewards can be highly beneficial, but only when customers understand the difference between the advertised value and what they’ll actually receive. A 30% discount that goes unused is worth nothing, while a 10% discount that applies to every purchase can offer real savings.
Although simple promotions tend to offer greater clarity surrounding conditions, more complex promotions can still be beneficial, provided they align with the customer’s existing plans or spending habits. However good the offer may seem, it is essential to weigh the value against the cost of obtaining it.
Features
Arabs in the coalition – yes or no?
By MARTY GREEN The Jewish People are facing a moment of decision today which will define who we are for generations to come. Should we, or should we not, form a coalition government with the Arab parties?
There was a moment in our recent history where we faced a parallel question…or, if not in our actual history, at least in the historical narrative which defines us. I am talking about Leon Uris’s masterwork, “Exodus”. I read it as a teenager, and I can’t imagine that there are many Jews my age whose worldview was not fundamentally influenced by that story.
Our protagonist, Ari Ben Canaan, grew up close to the Arab village of Abu Yesha, where he became close friends with the mukhtar‘s son, Taha. Now, twenty years later, on the eve of the War of Independence, Taha’s father is gone and the young man is now the village leader. Arab irregulars have made themselves at home in the village, and are preparing there for the coming assault on Gan Dafna. Ari goes to see his old friend to ask for cooperation. (I am paraphrasing here:)
“You said we would always be friends.”|
“Times have changed. I am an Arab.”
“You are first of all a human being.”
“What do you expect me to do?”
“If you don’t rein in the irregulars we will have to attack Abu Yesha.”
“Is that what you want to do?”
“What do you expect me to do?”
The two are at an impasse. Then Taha speaks: “You said we were brothers, didn’t you? Well, if that is true, if you really meant it, then give me Jordana. Yes, give me your sister to be my wife; to bear my children…”
Ari’s fist shot out, sending Taha sprawling to a corner. He leaps up and instinctively grabs his knife and raises it towards Ari…
Now, let us pause in the telling, because I remember how I felt when I read this as a teenager. And I feel very differently when I read it today. Who was in the wrong? Was Taha in the wrong for demanding Jordana as a sign of brotherhood? Or was Ari wrong for responding with outrage?
I am all but certain that the answer to those questions is glaringly obvious to everyone who is reading here. And I am further all but certain that half of you choose Answer A and half of you choose Answer B.
Because that is exactly how the Jewish People appear to be divided on the question of whether or not to form a coaltion with the Arab parties who hold the balance of power. And the decision we make will have consequences just as far-reaching as the (fictional) decision made in the spur of the moment 80 years ago in the village of Abu Yesha.
Ari stood there dumbfounded by what he had done, unable to find the words to explain. But Taha understood perfectly well.
“Never mind”, he spoke. “You’ve told me everything I need to know. Now get out of my house, zhid!”
(It happens that the only copy of Exodus in my possession is an old samizdat version from the Soviet Union, kindly given to me many years ago by an elderly Russian immigrant. I couldn’t resist the chance to offer Taha’s final words using that particularly expressive insult from the Russian original. It also explains why my quoted passages are inexact, having passed from English to Russian and back again.)
And what is my point with all of this? It is the question of whether we should offer the Arab parties a place in the coalition government. From reading the online discussions, it is quite clear to me that we are just as divided on this question as we are on the Exodus question…should we or shouldn’t we. And each opposing side is equally vehement in the certainty that they are right.
What I can tell you for sure, is that if we make the choice which I fear, it will be just as it was between Ari and Taha. |If we manage to cobble together a coalition of parties that have nothing in common except a determination to keep 20% of our population out of the seats of power, we will have told the Arabs everything they need to know. I can only hope against hope that Eisenkot has the courage to do the right thing.
Ed. note: If you don’t remember this scene from the movie, that’s because it was only in the book.

