Local News
Four seniors’ apartment buildings connected to the Jewish community were built in a 20-year period in Winnipeg

Three have had open and fair admission policies throughout their histories, but now there are questions about how Shalom Gardens accepts new applicants
By BERNIE BELLAN There have been several periods in the history of Winnipeg’s Jewish community that saw bursts of construction activity of different sorts.
Perhaps the most notable period was the post-war era following World War II when, in no particular order, the community saw the building within a ten-year period of: the Shaarey Zedek, Rosh Pina, Adas Yeshurun (and Herzlia Academy), and Talmud Torah synagogues, along with the YMHA on Hargrave, Talmud Torah and I.L. Peretz schools, Joseph Wolinsky Collegiate, and Ramah Hebrew School.
The population of the Jewish community was growing rapidly in the 1950s and 1960s and the infrastructure that was built then was intended to serve a community that had shifted primarily from the old north end to newer communities in West Kildonan, Garden City, and River Heights.
As our community aged, however, there was another spurt of activity beginning with the construction of HSBA Gardens on Sinclair in 1970. This time, the focus was on seniors’ housing. There was a total of four buildings constructed from 1970 to 1991: HSBA Gardens, built in 1971 (50 suites); Beit Am (adjoining the Bnay Abraham Synagogue), built in the 1980s (65 suites); Shalom Gardens (next to Temple Shalom), built in 1987 (47 suites); and the Rosh Pina Housing Co-op, built in 1991 (62 suites).
Although one of the prime motivating factors in building the three north end buildings was to provide low-cost housing for Jewish seniors, over time the number of Jewish occupants of any of the three north end buildings dwindled.
As Myron Love noted in an article he wrote for this paper in 2013 upon the occasion of Temple Shalom’s 25th anniversary, “The purpose of three synagogue-related seniors apartments – the Beit Am was built adjacent to and connected with the former Bnay Abraham Synagogue and the Rosh Pina Co-op just across the road from the current Congregation Etz Chayim (which used to be the Rosh Pina) – was to provide affordable apartments for Jewish seniors who were looking to downsize and, it was hoped, to help boost attendance for Shabbat and daily minyan services at the synagogues.
“As things turned out however, with more members of the community choosing to move south – lured in part by newer assisted independent living complexes such as the Shaftesbury, the Portsmouth and the Boulton, the number of Jewish residents of the three apartment blocks is far outnumbered by non-Jewish seniors. The number of Jewish residents currently living at the 40-suite (all bachelor suites) HSBA Gardens, for example, may have dwindled to as few as one.”
And, while the construction of HSBA Gardens preceded the actual construction of the Beth Israel Synagogue on Sinclair Street, both the Beit Am and Rosh Pina Housing Co-op were built on vacant lots next to their respective synagogues.
The opening of the Rosh PIna Housing Co-op in 1991 followed the opening of Shalom Gardens in the south end in 1987. The rules governing housing co-ops in Manitoba are fairly clear:
“Co-op members purchase equity shares in the co-op and collectively become owners of the building and property.”
Members of co-ops have certain other responsibilities, as outlined in information available on a Manitoba Government website:
“1. You purchase a membership to live in a home owned by the co-op.
“2. As a member, you share in the financial and decision-making responsibility for the operation of the co-op, including who lives there.
“3. You pay a share of the costs to maintain the co-op.
“4. You build equity if you live in an equity co-op. You do not build equity if you live in a non-profit co-op.”
I spoke with Len Podheiser, who was one of the key figures involved in building the Rosh Pina Housing Co-op, and asked him how that project was financed. Len said that the financing “came 100% from CMHC (Canada Mortgage and Housing Corporation.”
“It was built at no cost to the synagogue,” Len added. There were some advantages to having an apartment block next to the synagogue, he explained, such as being able to share snow clearing and landscaping costs.
Something else that Len noted was that Saul Simkin, who was one of the leading members of the Rosh Pina at the time, owned a brick factory in Denver, and he donated the interlocking bricks that make up the co-op’s façade.
Although, according to the co-op’s current manager, there are still some Jewish residents there, it’s a far cry from 1991, when the Rosh Pina Housing Co-op first opened and, according to Len Podheiser, “it was all Jewish.”
Each of the three north end buildings is now managed by professional building management companies. Anyone who would like to live in one of those buildings can simply contact the manager of each of the buildings and, if there is an opening and they meet the criteria for living in a particular residence, they will either be accepted or they will be put on a wait list until there is an opening.
As it turns out, however, the situation with Shalom Gardens insofar as being accepted as a member of that co-op is apparently quite different.
The story behind Shalom Gardens is a particularly fascinating one.
As Myron Love noted in that 2013 article which was written upon the occasion of Temple Shalom’s 25th anniversary, the construction of Shalom Gardens was what, in fact, led to Temple Shalom being able to move into what had previously been a Baptist Church on the corner of Grant and Wilton in Winnipeg’s south end.
“In June, 1987, the 80 members/member families of Temple Shalom, Winnipeg’s only Reform Congregation, literally took a leap of faith when they approved a proposal to buy a new building and property at the corner of Grant and Wilton,” Myron wrote.
“ ‘We started with $30,000,’ recalls Lorne Sharfe, one of the driving forces behind the purchase of the new building. ‘We had to come up with $460,000 by September. Just the down payment was $10,000.’
“A committee led by Sharfe, Allan Sourkes and the late Phil Schachter beat the bushes for the remaining funds. The TD Bank was prepared to loan the congregation $350,000. The fundraising committee also acquired grants from the provincial government and the Jewish Foundation of Manitoba. Along with some funds contributed by members and proceeds from the sale of their existing building, they were able to come up with enough money to buy the property.
“The final piece though was the construction of Shalom Gardens Housing Co-op Ltd., a low income seniors co-op adjoining the new Temple.
“Sharfe spoke about the challenges of raising funds for the congregation’s new building and how the idea for the housing co-op came about. ‘We had a parking lot on the corner beside our building, he recalled. ‘We were considering different options for developing the lot and generating income for the Temple.’
“The idea for the housing co-op originated with architect and Temple member Harry Haid. The benefits of building the apartment complex were a lump sum initial rental payment of $175, 000 (which went to paying down the TD mortgage) and the opportunity to further enhance the Temple – with an expanded entrance, new carpeting, wall paneling and lighting, the installation of an elevator and air conditioning, construction of an office, cloakroom, handicap access washroom, additional storage and an elevated parking structure at the rear of the building.”
In a recent conversation that I had with Lorne Sharfe, he told me that, in fact, he had put up a personal guarantee for the $460,000 that was required to buy the church on Grant and Wilton. Unlike the three north end projects, therefore, the building of Shalom Gardens was an absolute prerequisite for the Temple Shalom congregation to undertake; otherwise there wouldn’t have been a new home for the congregation.
And, although Shalom Gardens has always been open to residents of any faith or nationality, at the very beginning it had a heavy Jewish component, just as all the three north end residences had initially.
What got me interested in the four residences that were all built either by Jewish congregations or, as was the case with HBSA Gardens – the Hebrew Sick Benefit Association, was something that I discovered about how Shalom Gardens treats applicants for membership in that co-op.
While Shalom Gardens does have a part-time manager, unlike the Rosh Pina Housing Co-op, which is managed day-to-day by a professional apartment management firm, the members of Shalom Gardens actually play an active role in the day-to-day management of their building and it is one individual member of that co-op who seems to have the power to decide who will move into the co-op, whether or not a particular applicant may have applied ahead of another applicant.
Here is how I became involved in trying to sort out a troubling situation in which an individual was first told there was a vacancy at Shalom Gardens by the manager of Shalom Gardens, but when she immediately sent in her application, it was subsequently returned to her with the news that the unit had already been rented and that she would have to go on a wait list.
As I’ve noted before, I’ve been delivering kosher Meals on Wheels every Friday for the Gwen Secter Centre. On January 21st one of my clients mentioned that she would like to move elsewhere and she wondered whether I could recommend a nice place.
I immediately suggested Shalom Gardens, as I’m very familiar with that residence and think very highly of it. My customer told me she would follow up my suggestion and contact Shalom Gardens.
Two weeks after having mentioned Shalom Gardens to this client, on February 4th she told me that she was quite upset with what had subsequently happened to her.
She told me that when she called Shalom Gardens she was told there was a vacant unit there and that, if she sent in her application with a deposit, she would be able to have that unit.
But, shortly after having sent in her application, the client told me she received a letter from the manager of the membership committee of Shalom Gardens, in which she was now informed that the unit in question had been given to someone else. She wondered what had happened in the interim period?
I told her that I would attempt to ascertain exactly what happened, i.e. Why was she told there was a vacant unit which she could have, and then told that it was not available?
I did speak to another resident of Shalom Gardens and asked that person whether they had an idea what might have happened? This person suggested that the chair of the membership committee is able to decide who moves into Shalom Gardens on her own and evidently she had not wanted to see the vacant unit rented out to my Meals on Wheels client.
I have attempted to contact the manager of the membership committee to find out why she rejected my customer’s application, but I was told that she’s in Vancouver now and I was unable to reach her. I have also attempted to contact the manager of Shalom Gardens who, I presume, is the person to whom my customer spoke when she inquired about any vacancies at Shalom Gardens to ask her what happened, but she did not return my calls.
While I can well understand that Shalom Gardens was not built with the specific purpose of providing housing for Jewish seniors – unlike the three north end buildings, I am somewhat dismayed at the sequence of events that led my Meals on Wheels client first to get her hopes up, then to have them dashed. While the members of Shalom Gardens themselves have ultimate responsibility for managing their co-op, it seems evident that one individual who vets applications for membership wields inordinate power in deciding who will be accepted as a member. It was suggested to me that this individual has favoured friends of hers when it comes to moving into what is a very highly sought after seniors residence in the south end, and that individuals such as my Meals on Wheels client have been bumped as a result.
Unfortunately, it seems, there is no recourse for this individual, except to have me put in print what happened to her, which might lead to a much closer scrutiny on the part of Shalom Gardens co-op members how the chair of the membership committee handles applications for membership in that co-op.
Really, what ought to happen is that applications for membership at Shalom Gardens should be handled by someone who has no particular interest in favouring anyone over anyone else.
Local News
Third annual JFest Winnipeg will be offering programs for all ages
By MYRON LOVE JFest Winnipeg is back with a good variety of musical performances, a book launch, popular Jewish-themed films, children’s activities, and a family-oriented Shabbat dinner.
“JFest,” observes Laura Marjovsky, the Rady JCC Director of Programming, “is an opportunity for our community to experience Jewish art and culture. With our range of JFest events, we are trying to reach out beyond what has been our base audience and appeal to all ages. We have a commitment to bring top notch Israeli performers to share the highest caliber of Israeli entertainment with our audiences.”
The week-long festival (November 14-21) kicks off with a performance by top-ranked Israeli singer-songwriter Harel Skaat. The popular Israeli star began singing as a child. He shot to fame when he finished second in the second season of “Kochav Nolad” – Israel’s version of “American Idol.” His first album was released in 2006 and achieved Platinum status – with one of the songs being ranked as “song of the year.” He followed that up in 2009 with a second album that reached Gold status. In 2010, he represented Israel at the Eurovision competition.
Skaat’s performance is scheduled for the Seven Oaks Performing Arts Centre (which is attached to Garden City Collegiate) beginning at 8:00 P.M. on Saturday, November 14. Patrons will have the opportunity to purchase an enhanced ticket to attend a meet and greet with Harel.
All other JFest programs and activities will be at the Rady JCC.
Music Producer Karla Berbrayer says Ben Caplan’s performance on Saturday, November 21 will also be another highlight. “Ben Caplan redefines what it means to be a modern folk artist,” Berbrayer says. “His music and stories are matched by his larger-than-life stage presence. This concert focuses on how his Jewish upbringing has influenced his entire performance career.”
“Flatland Famous” is returning by popular demand. This quintet, known for its performances at Winnipeg Jets games, will be presenting its concert, “Jewish Soul of Rock and Roll,” on Wednesday, November 18, at 7:30 pm. This year’s show will feature songs by Amy Winehouse, Neil Diamond, Barbra Streisand, Simon and Garfinkel, and other famous Jewish icons.
On Tuesday, November 17, local author Deborah Schnitzer will be taking centre stage with the launch of her new book, “The Woman Who Swallowed West Hawk Lake.” The University of Winnipeg English Professor Emeritus’s new novel explores intergenerational trauma related to Nazi breeding programs. Joining Schnitzer on stage will be a panel of professionals who have experience working with children who have experienced trauma.
And of course, “Best of the Fest” is back. Films to be presented will include“The Floaters” and “We Met at Grossingers,” two wildly popular movies at last spring’s Winnipeg International Jewish Film Festival.
“The Floaters,” to be screened on Monday , November 16 at 7:00 pm is a funny and bang-on depiction of Jewish summer camp culture.
“We Met at Grossingers” is a loving look back at the Borscht Belt in New York’s Catskills, where generations of young Jewish performers earned their dues and developed their acts. The film will be screened on Thursday, November 19 at 7:00 P.M.
On Friday November 20, JFest will host a Family Shabbat dinner featuring Anat Kriger, an Israeli-born, Toronto-based musician, actor, and children’s performer, who has made several appearances in Winnipeg at major communal events.
Kidfest on Sunday, November 15, will be a day-long potpourri of programming that will include live performances, workshops, bouncy castles, games and crafts, and much more.
Readers seeking more information about JFest can contact Laura Marjovsky at 204 477-7539 or lmarjovsky@radyjcc/com
Local News
Hen Mazzig, leading Israeli advocate, makes first Winnipeg appearance
By MYRON LOVE On Tuesday, October 6, a large number of members of our community packed the chapel at the Shaarey Zedek Synagogue, eager to welcome Hen Mazzig in his first appearance in our community.
Over the past few years, the Israeli-born Mazzig – who was appearing at the invitation of our Jewish Federation and Combined Jewish Appeal team – has become one of Israel’s and the Jewish people’s leading advocates on the international stage. His online platforms reach as many 100 million viewers a month with a regular following of almost 1 million. He has been interviewed by numerous leading media outlets and has given addresses at close to 500 universities in recent years.
Mazzig’s presentation in Winnipeg (which was funded by the Asper Family and the Asper Foundation) took the form of a question and answer format with Sarah Mali, the Director General of JFC-UIA (Jewish Federations-United Jewish Appeal) Canada in Israel, asking the questions.
Mali , who was visiting Winnipeg for the third time in the past three years, began by expressing how honoured she felt about having the opportunity to converse with Mazzig – referring to Jewish Federation of Winnipeg President Carrie Shenkarow’s comments regarding Mazzig’s “devotion to Israel and the Jewish people”, his “deep sense of purpose, moral clarity” and “willingness to enter some of the most difficult spaces and conversations.”
The first question that Mali posed to Mazzig was related to his visit to the Canadian Museum of Human Rights and its controversial and one-sided take on the longstanding and ongoing Israeli-Palestinian conflict. She referred to a comment that Mazzig had made on X the day after visiting the museum, in which he wrote that while he “has no problem with people learning about Palestinian history,” he wished that “Palestine Uprooted” didn’t “distort the regional events, including the displacement of 800,000 people just like my grandmother, Hela, who became a refugee when Iraq turned on its Jewish community” post-1948.
“History can only lead to reconciliation when it is told honestly,” he observed. “Otherwise, it is just fuelilng an agenda.”
What most disturbed him about the exhibit, Mazzig told his audience, is that it erased his own family’s history. Expanding upon his family’s roots, he noted that his father’s family came to Israel from Tunisia and his mother’s side from Iraq. He spoke in particular about his maternal grandmother, Hela, who left behind “a beautiful civilization” – Jews had been living and thriving in Iraq since before the Roman destruction of Jerusalem 2000 years ago – to a new land (Israel), where she had to learn a new language (Hebrew) and rebuild her life.
Mazzig added that his grandmother is his anchor in life and the inspiration for all that he has accomplished.
Mali asked Mazzig about his ability to empathize with Palestinians. It was difficult to do, he answered. He got to know Palestinians, he recalled, during the Covid epidemic when he was serving as a medic with the Israel Defense Force and found himself responsible for helping Palestinians through that difficult time and transporting sick Palestinians to Israeli hospitals.
“Even though I fight so hard for Israel,” he observed, it doesn’t mean that I can’t feel empathy for anyone else.”
Mali asked Mazzig how October 7, 2023, changed him.
“I chose not to become a victim,” he said, “but rather to engage more with the world, bear witness, share our stories and talk about genocide. While I was actively advocating for Israel before October 7, I have been much more in demand since. I have become a lot more visible.
”I have found that a lot of people support us,” he continued. “They see what is happening and are on our side.”
On the other hand, he added, a lot of people don’t know anything about Israel. “It is a matter of education,” he said. “I encourage people to go to Israel and talk to Israelis.”
Mali’s last question was what Mazzig means when he writes that “I promise to love being Jewish ten times more than anyone hates me for it.” What does it mean to him to love and find joy and happiness in being Jewish”, she added?
It means cherishing our rich history, Mazzig responded, enjoying Shabbat dinners with family and friends, celebrating all of our holidays and traditions.
“The Jewish People have been through so much over the past 2000 years,” he said. “Many people have tried to destroy us, but we have survived. We are arisen from the ashes numerous time and continued to move forward. Not only are we still here but we have returned as an independent people living again in our ancestral homeland.”
Also addressing the audience at the Shaarey Zedek was Steven Shulman, the president and CEO of the Jewish Federations of Canada. Shulman heaped much praise on our Jewish community in Winnipeg.
“Winnipeg is special,” he noted, “not just in Canada but worldwide. Your CJA campaign continues to be the most successful in North America. You have an outstanding CEO (of the Jewish Federation of Winnipeg) in Jeff Lieberman, who is universally respected.”
He further praised Gray Academy and our community’s highly successful GrowWinnipeg campaign – which has attracted thousands of new families to our community over the past 25 years.
He noted that he was particularly impressed with how our community has come together to protest the biased Nakba exhibit at the Canadian Museum for Human Rights.
He also spoke of the many supporters that we have among non-Jewish Canadians – singling out, as an example, the police officer in Belleville who put his own life on the line protecting the city’s only Jewish congregation from a terrorist attack during yom tov services.
The last word went to Jeff Lieberman, who thanked all the members of our community who have contributed to the CJA campaign this year, as well as our many non-Jewish friends who continue to stand with Israel and the Jewish community.
Local News
Enrolment in videographer/photographer Jeff Gordon’s education programs growing exponentially
By MYRON LOVE When last I spoke with local videographer/photographer Jeff Gordon early last year, he had just launched his new training program for budding photographers and videographers. Now, about 20 months later, he is happy to report that his new course has grown well beyond his original expectations.
“My program has already graduated more than 100 students – with another four sessions beginning in September,” says the founder of JAG Videos and Photography. “I have recently introduced a new training program geared to organizations and businesses and have digitized my courses so that they can be accessed from anywhere in the world.”
What is unique about what Gordon is doing in that this is the only educational program that combines photography and video. “Up until now, the only options for anyone interested in learning the art of photography or making videos has been either Red River College or the University of Winnipeg,” Gordon pointed out in that earlier Post interview. “I recognized a niche here and my goal is to fill this gap.”
He launched his educational initiative in mid-January in his new studio behind his north River Heights home with three classes a week – one strictly for teenagers – over 16 weeks.
“The response exceeded my expectations,” he said in that earlier interview. “We sold out quickly and I have a waiting list. I am teaching the students everything I know about photographer and videography. The curriculum is easy to follow.”
Gordon’s interest in photography and videography – and teaching, he recalled, came about through his previous career as a musician. The graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, and later, Shaftesbury High School – began playing drums in high school.
After high school, he enrolled at the Los Angeles Music Academy. In 2006, he graduated from the jazz program at Grant MacEwan University in Edmonton. His professional credits include 16 years as a drummer with the Sarah Sommer Chai Folk Ensemble, and five years as a member of a touring band called “Driver.”
It was while performing with “Driver” that he began doing videography. “I have always been fascinated by technology,” Gordon said. “While on tour, I began making videos of our live concerts. I would set up four or five cameras to record the shows.”
In 2014, Gordon took the plunge and dove into photography and videography full time with the founding of JAG Videos and Photography. He started with weddings and gradually started to develop a commercial and corporate clientele. He reported that he does a lot of head shots for businesses. He has also done a number of TV spots for Global and Corus.
Gordon’s curriculum is his own creation, based on his experience and a previous training manual he wrote years ago for an entirely different group of students: drummers.
“I used to have as many as 40 students at a time,” he recalled. “I really enjoy teaching. I love expounding on subjects I am passionate about.”
Gordon’s first foray into teaching had a focus on helping businesses and organizations, government departments and agencies enhance their online presence.
“Increasingly, we are in a digital world,” he points out. “Businesses need staff who are adept at making videos and taking photographs. Companies need staff who are able to create videos for them to promote the business online. I can customize my training programs to the needs of my clients to create their own social media and marketing materials.”
Gordon notes that this outreach wasn’t initially part of his expansion plans. “I had people coming to me for this training because there is no one else providing this kind of education,” he observes.
Gordon’s major new development this fall is that he has built and launched a full digital version of his course – which he calls The JAG Creator Academy. “Going digital has opened the training up beyond Winnipeg and makes it available to people globally,” he points out.
“I developed a website, filmed all my tutorials and recorded the video,” he says.
“I even have a sponsor for it,” he adds. (That would be Evoto – an AI-powered photo editing software built specifically for professional photographers.)
The program is only available in English but, Gordon reports, there has been a lot of interest so far.
The next stage in the evolution and growth of Gordon’s move into education will be a program which will coach businesses on SEO (Search Engine Optimization) – and which will involve helping businesses access Google and get their name at the top of search results.
“SEO is what has helped my business stay at the top of Google (searches) and in demand all these years,” Gordon notes. “I am running ads for my new SEO programming on Facebook and Instagram. I am anticipating that I will draw clients from across Canada and the United States.”
While he is still in demand locally as a photographer and videographer, he notes, the education side has also become a full-blown business of its own and, he reports, he is looking to hire additional staff.
As well, he is continually adding new topics and courses to his offerings.
Readers who may be interested in contacting Jeff can find him through his website, which is www.jagvideos.com.

