Features
The Zylbermans look back on 25 years of having come to Winnipeg from Argentina
By BERNIE BELLAN While there has been a large influx of Jewish immigrants into Winnipeg over the past 25 years, perhaps one of the most interesting stories of how one family made the decision to come here is the Zylberman family’s – when one learns how much their decision to come here was totally a matter of chance.
Mauricio and Marta Zylberman, along with their three children: Ariel, Leandro, and Melina, arrived here in 1997 – during one of the worst snow storms in Winnipeg history, and just in time for what became the “flood of the century.”
But how the Zylbermans ended up in Canada – and a city about which they knew almost nothing at the time, is quite a fascinating tale. Although their decision to come here was taken somewhat arbitrarily, the Zylbermans quickly established strong roots in the community and have been deeply involved not only in Jewish life, but many other aspects of life in Winnipeg as well.
The story begins with a turbulent period in Argentina’s history, when the economy was cratering and Argentina was about to enter into a period that is now referred to as the “Argentine Great Depression,” which lasted from 1998-2002. Prior to that period Argentina’s economy had stagnated severely. Not only that, Buenos Aires, which is where the Zylbermans lived, had become a dangerous place where, as Mauricio Zylberman explains, the “corruption” and crime were terrible.
He says that every night, when he would come home from work, he “would have to drive around the block to make sure no one was waiting for me before I would get into my house.”
And yet, as Marta Zylberman describes their situation at the time, “we were very successful.” Their wanting to leave Argentina, she observes, “wasn’t about money. We were trying to get a better future for our kids,” she notes.
I asked them what they did in Argentina. Marta says she was a “stay at home mom and Mauricio was an accountant.”
The two boys were teenagers in 1997; Ariel was 16, Leandro was 14, and Melina was 11. Mauricio and Marta were themselves already in their 40s, so picking up and starting over in a new country – without even knowing where they might go, was definitely a challenge not for the faint of heart.
Their first choice was to get a green card for the United States, but “we couldn’t get it,” Marta says.
So, as she notes, in 1996 Marta decided to contact three different embassies: the Canadian, the Australian, and the New Zealand embassies and, as she puts it, “whoever is going to give us an answer, we’re going to go for it.”
“Canada and New Zealand were very welcoming,” Marta says, but “not the same situation with Australia.”
Eventually the Zylbermans were invited to an interview at the Canadian embassy.
I asked Marta and Mauricio whether they were even thinking about coming to Winnipeg at that time? “Was Winnipeg even on your map?” I asked them.
“No,” Marta answers. “We didn’t even know about Winnipeg.” (What eventually would turn into a major initiative undertaken by the Winnipeg Jewish Community Council – later to become the Winnipeg Jewish Federation, to attract Argentineans to Winnipeg had not yet begun.)
“When we put in the application and we were asked where we wanted to go, we said Toronto or Ottawa,” Marta says.
The Zylbermans could have gone anywhere they wanted in Canada because they were approved for visas but, at the end of their interview at the Canadian embassy, Marta says that the woman who was conducting the interview showed them some flyers that she thought might help them in their decision-making process.
According to Marta, that woman said, “You’re not going for an exploratory visit anywhere. But because you are Jewish and you have teenagers, and you are a family of five, why don’t you take these flyers that are related to the Jewish community in Winnipeg, so if you decide to change your mind and you want to go to Winnipeg (instead of Toronto or Ottawa), just let us know.”
The Zylbermans looked at those flyers. Marta notes that the flyers talked about how many restaurants there were in Winnipeg per capita, how many lakes were nearby – but there wasn’t anything about “the temperature” in Winnipeg, and there certainly wasn’t any mention of blizzards !
Mauricio picks up the story at that point, saying that when they got back from the embassy, he was intrigued at the notion of moving to a city with an established Jewish community, one that the individual at the embassy described in glowing terms. That very same day, he says, he sent a fax to the Winnipeg Jewish Community Council (noting that this was before the advent of the internet), expressing an interest in coming to Winnipeg.
Apparently that fax was fielded by Evelyn Hecht, who was the Community Relations Director for the WJCC at the time, and within a couple of hours Mauricio said he received a fax back from someone in the Manitoba government asking how could they help with the Zylbermans settling in Winnipeg.
Mauricio says that it was “astonishing to have an answer back within a couple of hours. I said to Marta, ‘If these people are giving an answer back in a couple of hours, that’s the place we should go’.”
Mauricio points out that the Provincial Nominee Program, which was begun by former Premier Gary Filmon, had not yet been established. It was that program, along with the concerted efforts of individuals such as Evelyn Hecht and Bob Freedman, who was executive director of the WJCC, along with the late Larry Hurtig, a Past President of the WJCC, and the aforementioned Gary Filmon – who all saw the potential benefit of trying to attract Argentinean Jews to Winnipeg that led to a largescale immigration to Winnipeg at the end of the 1990s and in the first decade of this century..
As Mauricio points out, however, when the Zylbermans arrived in Winnipeg that fateful day in April 1997, “there were only three other Jewish Argentinean families that had moved within recent years to Winnipeg.” (Eventually the number of Jewish families or individuals to arrive here from Argentina grew substantially, to the point where the figure of 400 individuals was bandied about as the number of Argentinean Jews who had immigrated to Winnipeg. However, as Mauricio acknowledged during our conversation, many of those individuals used Winnipeg as a stepping stone to eventually relocating elsewhere in Canada. It’s difficult to know exactly how many Argentinean Jews have remained in Winnipeg, but according to the 2016 Census there were only 475 individuals of Argentinean descent living in Manitoba that year. It’s possible that the majority were Jewish, but the fact is that, like most questions revolving around how many Jews actually live in Winnipeg, we really don’t know the answer.)
As I already noted, the Zylbermans didn’t have a clue what was in store for them as far as Winnipeg weather was concerned. For anyone reading this who was here at the time, memories of the blizzard that began on April 5 of that year, and which saw a total of 48 centimetres of snow fall in a 24-hour period are probably still quite vivid (along with the memories of a good part of southern Manitoba turning into one vast lake).
Yet, even before that blizzard began to hit, Winnipeg was already under a heavy blanket of snow. As their plane began its descent into Winnipeg, Marta says “all they could see was white.” She turned to Mauricio and said, “Omigod – what are we doing here?”
But, when the Zylbermans saw the large troupe that had turned out to greet them upon their arrival here, including Evelyn Hecht, along with Roberta Hurtig (who, along with husband Larry, Marta described as their “Winnipeg family”), as well as a representative from Toronto for JIAS (the Jewish Immigration Aid Service), they felt quite relieved.
Another individual who provided invaluable help to the Zylbermans was Gustavo Rymberg, who was a graphic designer working for the YMHA at the time, and who had arrived in Winnipeg just a few months prior to the Zylbermans’ arrival. Gustavo has gone on to forge a successful career working for other Jewish federations in Canada, first in Ottawa, and more recently in Hamilton, where he is now executive director of the Hamilton Jewish Federation.
Marta acknowledges how hospitable members of the Jewish community were when the family first arrived in Winnipeg. “We were invited to so many houses, but it was exhausting,” she says.
“We had to translate in our minds what they were saying – and then put into English what to answer.” (I remarked though that both Marta’s and Mauricio’s English is now quite good.)
It wasn’t only members of the Jewish community who rolled out the welcome mat, Marta adds. She recalls how friendly and helpful many individuals were to her when the Zylbermans first arrived here and she was shopping for such things as winter boots – even for a car.
And, despite the snowstorm that greeted the Zylbermans soon after their arrival, according to Marta, their biggest problem wasn’t getting used to the snow, “the fateful moment was when Mauricio realized that he wasn’t recognized as a CGA here,” which is what he was in Argentina.
I asked the Zylbermans whether they didn’t know that Mauricio would not be able to practice as an accountant before they got here?
“No, we didn’t know anything,” Marta answers.
As Mauricio adds, when they visited the Canadian embassy in Buenos Aires, they were told “the number one thing we need in Canada is accountants.”
Unfortunately, despite Mauricio being fully credentialed as an accountant in Argentina, and having had years of experience practicing the profession there, upon their arrival here he was told “you’re not certified here. Become certified – and you’re good to go.”
Mauricio explains that prior to coming to Canada he had contacted the California body responsible for certifying accountants in that state (and remember – the Zylbermans’ first choice was to emigrate to the US, preferably California) and was told that all he needed to do was take the qualifying exam in that state in order to be licensed as a Certified Accountant. Mauricio assumed that the same rule would apply in Canada, hence his surprise and disappointment at finding out that wasn’t the case here.
As a result, Mauricio says he spent almost four years taking the courses required to be certified as an accountant in Manitoba. He did find work related to his training, he says, but for four years Mauricio explains that he would work from 9-5, then head to Red River College to take accountancy courses in the evening. Eventually he completed the required courses and was certified again as a Certified General Accountant.
As things turned out, the relocation of the Zylberman family to Winnipeg proved fruitful for every member of the family. Ariel, Leandro and Melina went on to spend many years dancing with the Chai Folk Ensemble. Marta and Mauricio became part of the Chai family as a result and made many lifelong friends.
Both Marta and Mauricio have also been heavily involved with the Israeli pavilion at Folklorama. It was there that they met Richard Swyston, Mauricio notes, who has also been a longtime volunteer at the Israeli pavilion. The Zylbermans now count Richard and Gemma Swyston among their friends.
Ariel and Leandro attended Kelvin High School upon their arrival in Winnipeg, and both went on to university here. Ariel was actually a Rhodes Scholar and ended up obtaining a PhD in Philosophy. (I noted that he’s a Doctor of Philosophy who is a real “Doctor of Philosophy”.)
Marta recalls how impressive an achievement Ariel’s becoming a Rhodes Scholar was: “Here he was, not only an immigrant, but a Jewish guy,” she remarks.
Marta says though that unfortunately, Ariel was unable to find work in Winnipeg and, as a result, he is now teaching in the US.
Leandro and Melina, however, have remained in Winnipeg, where Leandro works as a lawyer and Melina as a doctor (psychiatrist).
Marta has also gone on to forge a career in real estate, but she waited until she felt comfortable enough with her English to pursue that career, she says.
At the end of our conversation, I said to Marta and Mauricio what a nice gesture it is for them to thank the Jewish community for welcoming them here. (As a matter of fact, the Zylbermans also thanked the community within the pages of this paper 15 years ago, upon the 10th anniversary of their having arrived here.) I noted though that, considering the Zylbermans’ arrival in Winnipeg coincided with what became the “flood of the century” and, with all the snow we’ve had this winter, I hoped that reminding readers of what we went through 25 years ago wasn’t going to cast some sort of jinx on us – and lead to yet another weather catastrophe.
The Zylbermans, however, insist that for all the harping that people do on the weather here, this is one fabulous city – and despite how arbitrary their decision to come here may have been, it is one that they and their children will always think of as the best decision they could ever have made.
Features
Gary Golden still rocking after 50 years
By MYRON LOVE Our Jewish community has produced several high profile musicians over the years. Among more recent stars, the members of Finjan come to mind, as does Ariel Posen – as well as Danny Greaves, Joey Serlin and Sammy Kohn of the rock band, “The Watchmen.” Arguably though, no other Jewish musician has hit the heights that Gary Golden has.
“We were all learning to play something,” Golden recalls of his teen years at Grant Park High School. “Everyone thought the guitar was really cool.”
(A an aside, I recently read an autobiography of the multi-talented Theodore Bikel who noted at one point that, by the early ‘60s, for the first time guitars outsold pianos.)
On Thursday, March 13, Golden and his band, Harlequin, celebrated their 50th anniversary as a band with a sold-out performance at Club Regent.
“It was wonderful,” says the veteran rocker. “If anyone had told us when we started that we would still be going 50 years later, we probably would have laughed .”
The Golden family (including parents Don and Helen and older sister Darlene) were among the first wave of Jewish families to relocate to south River Heights in the 1950s. Coming of age in the exuberant 1960s, Golden remembers that everyone his age was immersed in music.
Golden notes that he learned to play the guitar through trial and error.He recalls that he joined his first band when he was 18. “A couple of friends from high school were looking for a guitar player to join their band. Our band played local venues as well as touring throughout the province.”
Through contacts he made in the local music business, Golden got to know the Murphy siblings and David Budzak. Together, they formed what Golden describes as Winnipeg’s “most progressive” band at that time. Performing under the name Bentwood Rocker, the band toured from Northwestern Ontario to the West Coast.
In1975, Golden and Budzak hooked up with musicians Ralph James and the late John Hanna – both recently having moved back to
Winnipeg from Toronto – to form a band called Holy Hannah. The latter were looking for a guitar and keyboard player – that would be Golden – and a drummer (Budzak).
“After six months, we added another two musicians (one being singer George Belanger another being guitar player Glen Willows) and changed our name to Harlequin,” Golden says.
It has been quite a ride for Golden and Harlequin.
“We gelled,” he recalls. “We had the right people. And we started touring right away.”
“We were everywhere. We toured throughout the United States. We were in Venezuela. We performed in Puerto Rica in front of 35,000 people. We saw more of Canada than most politicians.
“Everywhere we went, we met a lot of wonderful people. Music is a universal language. We gave a lot of people a lot of joy.”
Along the way, the band put out six albums and was the subject of a documentary.
Golden reports that Willows and Belanger wrote most of the original material. “While I contributed some music, I was satisfied playing guitar,” he notes.
In 1987, however, Gary Golden stepped away from the band. “I was tired,” he says. “I also wanted to start a family. I had seen too many of my colleagues get married and try to have a family life. Too often, it didn’t work, The odds were against them.”
Golden was able to realize his new goal. To earn a reasonable living, he first tried real estate.
“It wasn’t for me,” he says.
He found his niche as a financial planner. He worked for Investor’s Group for ten years – then moved to the credit union world.
“In the private sector, I found that there was too much of an emphasis on sales,” he observes. “Working for the credit union, I had more scope to really advise people in terms of prudent investment. That better reflected my values.”
After 20 years or so, Golden notes, and having done reasonably well financially, Golden retired.
In 2007, George Belanger asked Golden to get back into the fray. The two are the only original members of Harlequin who are still active.
“I said yes and here we are,” the long time guitar player says.
Gary Golden is now in his early 70s and not immune to the vagaries of aging. “I try to be proactive,” he says. “I don’t sit. I work out regularly. I walk and do the treadmill. And I practice guitar for at least an hour every day.
After 50 years, Golden says that he has no plans to retire any time soon. “Being on stage is electric,” he notes. “They may have to carry me off stage.”
Features
Monitored phone calls and fear of arrest: What life looks like for Iran’s Jews now
This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.
Amid the war in Iran, one Iranian Jewish woman who lives in the United States, but whose family remains in Iran, has been wracked with fear. Before the ceasefire, she spoke with her parents once a week for exactly one minute — both because of the exorbitant cost, about $50 per minute, and because of the fear of surveillance.
During one call a few days into the war, she said, something felt off.
“I could see that something is so wrong. It’s as if someone was there,” the woman, who moved to the U.S. in 2008, said in an interview with the Forward. “It seemed like my mom was actually reading from a note.”
She later learned that the Islamic Revolutionary Guard Corps had come to her parents’ home, questioning why they frequently called an American number. They instructed her parents to download Bale, an Iranian messaging app widely believed to be monitored by authorities, before making any further calls.
“It’s a spy app, and everyone knows that,” the woman said with a wry laugh. Her parents refused. Instead, they were told to call their daughter and read from a script while IRGC members watched.
“Basically, they said to prove that you are with us and not with Israel, read this when you call her,” the woman said. “After that day, they didn’t call for a long time.”
Eventually, she learned that her parents had fled to a safer part of the country to escape bombardment.
Her family are among the estimated 10,000 Jews who still live in Iran, in the largest Jewish community in the Middle East outside of Israel. Once numbering around 120,000, the community has dwindled significantly since the 1979 Islamic Revolution, when life for religious minorities fundamentally changed. Today, Jews who remain in Iran must carefully navigate life under the regime, publicly expressing loyalty to avoid being falsely accused of Zionist espionage.
Amid Iran’s war with the U.S. and Israel, that pressure has intensified.
With an ongoing internet blackout, communication is limited and closely monitored. To understand what life is like for Iranian Jews today, I spoke with several people in the U.S. who remain in sporadic contact with family members inside Iran. Everyone interviewed requested that they not be identified, fearing repercussions for either themselves or their families.
A synagogue vigil for the Supreme Leader
On April 16, Tehran’s Yusef Abad synagogue held a memorial for Ayatollah Ali Khamenei, who was killed on the first day of the war. The event was attended and reported on by several state-affiliated media channels, filming as participants from Iran’s Jewish community shared their appreciation for the deceased Supreme Leader.
Inside and around the synagogue, posters featuring photos of Khamenei were displayed alongside Farsi slogans like “Unity of Iran’s faiths against aggression — condemnation of the attack on the Tehran synagogue by the child-killing Zionist regime and criminal America” and “The Jewish faith is separate from Zionism.”
Regime media pointed to the vigil as evidence of Jewish support for Iran’s theocratic government. But experts say that interpretation misses the reality.
Beni Sabti, an Iranian-born analyst at Tel Aviv’s Institute for National Security Studies, said displays like the synagogue vigil are often a matter of survival. Jews who remain in Iran are frequently compelled to demonstrate loyalty to the regime — and opposition to Israel — in order to avoid suspicion of having ties to Israel. Allegations of such ties have often led to imprisonment and executions following the Islamic Revolution in 1979.
To protect the community, Jewish leaders — especially rabbis — often participate in pro-regime events, including memorials for senior regime figures. In some cases, Iranian rabbis have even sat alongside members of Hamas and Hezbollah to pay their respects to senior IRGC commanders responsible for funding and training terror groups across the Middle East.
The regime exerts significant pressure to stage these displays, Sabti said, “because it’s good for them to show the world, ‘You see, we don’t oppress anyone.’”
Beyond public displays, much of Iran’s economy is tied to the state — what officials often describe as a “resistance economy.” In that system, some say, expressions of loyalty can become intertwined with economic survival.
The woman who left Iran in 2008 said one of her relatives was once pressured to confiscate land from dozens of people and transfer it to the government in order to keep his job — a loyalty test she says was especially harsh because of his Jewish identity. “In the job interview, they told him, you have a Jewish background, so you have to first prove how far you will go,” she explained.
Since the 12-Day War between Israel and Iran in June 2025, the situation has grown even more tense. More than 30 Jewish Iranians were reportedly detained during that conflict because of alleged contact with Israel. While some Jewish community members were arrested during the wave of anti-regime protests that occurred at the beginning of the year, Sabti said he has not heard of a similar wave of arrests during the current war.
Still, the fear remains.
Synagogues as shelter
Some Iranian Jews have managed to stay in touch with relatives via landline phones, although calls are expensive and likely monitored. Most avoid discussing politics, using their limited time simply to confirm they are alive.
“After the 12-Day War, people really didn’t talk on the phone,” said the woman who moved to the U.S. in 2008. “We do talk, it’s not like they literally cannot, it’s just like they realized that the scrutiny was so high that no one has meaningful conversations.”
Even so, fragments of sentiment emerge.
One 25-year-old Iranian Jew from Los Angeles said his Jewish cousins in Iran cried tears of joy when they heard of the Ayatollah’s death.
He said his great uncle and cousin told him over the phone, “I don’t care, whatever the cost. If you can eliminate Khamenei, if you can eliminate Mojtaba, his son, if you can eliminate any threat… do it.” He added, “Most Persian Jews in Iran are happy, is what I hear.”
Amid the current ceasefire, a 64-year-old Iranian Jewish woman from LA said her Jewish friends in Iran have expressed relief. “They are happy that the situation is calm, but on the other hand, nobody is happy. They all want it to get finished,” she said, adding that they hope for “regime change.”
For Nora, an Iranian Jew living in New York, the war has come at a time of crisis for her family in Iran. She says her aunt has been focused on caring for her son, who is suffering from bone marrow cancer. Because the family keeps kosher, her aunt has had to leave the house — even during bombardments — to ensure he has food and other necessities.
Around three weeks into the war, her house in Tehran was destroyed after a nearby police station was struck. She briefly moved into a local synagogue; now, she lives with another Jewish family who opened their home to her. Her son remains too sick to leave the hospital.
A synagogue destroyed
Nora’s aunt is not the only Iranian Jew to find shelter in a synagogue. Sabti heard from another Jewish family inside Iran that Jewish communities have been using synagogues as bomb shelters throughout the war. He recalled doing the same during his youth at the time of the Iran-Iraq war that began in 1980.
Beyond using the space for physical safety, synagogues have also become a place for Jews to be together during the difficult time. “They come just to gather there, passing the time, meeting and having a little bit better time together,” he said.
For members of the Rafi’ Nia synagogue, a 150-year-old religious institution in Tehran, this sense of comfort has disappeared. On April 6, the community gathered there for Passover services. The next morning, they learned the building had been destroyed by an Israeli strike.
The Israel Defense Forces said that the target of the strike was not the synagogue, but rather a top commander from Khatam al-Anbiya, Iran’s military emergency command. But Iranian media suggested that the IDF had intentionally targeted the building. The head of the synagogue made a statement condemning the attacks and wishing the Iranian regime success in the war.
The woman who immigrated in 2008 had visited the Rafi’ Nia synagogue during Passover around 10 years ago. She described it as a beautiful old building. Seeing images of its destruction brought back painful memories of her family’s past.
She and her family were forcibly converted to Islam around 70 years ago, she said, with one uncle publicly hanged after he refused to convert. Her family continued practicing Judaism in secret — celebrating Shabbat behind locked doors and in her grandmother’s basement, always afraid.
She believes her family became a target for conversion after the synagogue in their area was destroyed, leaving them without formal affiliation to a recognized religious institution. On two occasions, she said, the IRGC raided their home during Jewish holidays, searching for evidence of religious practice. When they found a menorah, her father was detained. “When my dad came back, he was a ghost.” She fears that members of the destroyed synagogue could now face a similar vulnerability.
In Iran, certain religious minorities, including Jews, are constitutionally recognized. But she says that their protection is closely tied to existing institutions.
“When we talk about the lack of protection, it has a very nuanced meaning. In Iran, this doesn’t mean that the synagogues cannot exist, but it means that the existing synagogues are the only legal protection that Jews do have,” she said. “Good luck with rebuilding that place. Good luck with asking for a new synagogue.”
Sabti said the regime has already used the synagogue’s destruction as propaganda, publicly condemning the attack while reinforcing the state narrative of religious inclusion. “The head of the Islamic clerics condemned Israel and paid condolences to the Jews,” he said. “Everyone pays condolences and says, ‘Oh, sorry, we are in this together’ … but everyone knows that the other one also is lying.”
An American Jewish detainee
For one Iranian American Jew, the war has made a dire situation worse.
Kamran Hekmati, a 70-year-old Iranian American from Great Neck, New York, traveled to Iran in June 2025 and was detained during the 12-Day War. According to advocates, his alleged crime was traveling to Israel 13 years earlier for his grandson’s bar mitzvah.
Kieran Ramsey of the Global Reach advocacy group, who represents Hekmati’s family, said in an interview that Kamran being the Iranian regime’s only Jewish American prisoner puts him in a particularly precarious position. “There can be risk of retribution or reprisals against him at any moment,” Ramsey said, “from prison guards or other prisoners…his identity certainly puts him at higher risk.”
On March 16, almost three weeks into the war, Secretary of State Marco Rubio designated Hekmati as wrongfully detained, a status that allows the federal government to deploy all possible levers — diplomatic, legal, and economic — to secure his release. Ramsey says that change in designation is helpful, but only goes so far.
His organization is now pushing for the release of all American prisoners in Iran to be an integral part of the U.S.-Iran negotiations to end the war.
“Our hope is that Kamran Hekmati and the other Americans that are being held are put to the front of the list in terms of issues to decide, and not as a deal sweetener,” he said adding, “We know the U.S. negotiators have a list of American names. We know Kamran is at the top of that list…. We also know there are some very rational actors inside the regime, and we are trying to convince them that you have a no-cost way to open doors. Use Kamran as that no-cost way.”
The last time the woman who emigrated in 2008 visited Iran was two years ago. Even then, she worried that photos taken of her in the U.S. wearing a Jewish star necklace might draw the regime’s suspicion.
Now, she believes whatever space existed for quiet concessions from the Iranian government to Jews may disappear. The regime’s efforts to retain a firm grip on the Iranian people following January’s massive anti-regime protest wave and the war pose new risks.
“Just because of everything that has happened… I’m sure that any type of like ‘OK, let this go,’ ‘Let this person go,’ will end,” she said.
“Now I know that I could not go back,” she added. “I really feel if the Islamic Republic stays — and they probably have a good chance of staying — I feel like I lost Iran.”
This story was originally published on the Forward.
Features
‘Don’t give up on us now’: Israel peace summit convenes thousands to aim for elusive progress
By Rachel Fink April 30, 2026
This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.
TEL AVIV, ISRAEL — On Thursday’s bright, sun-drenched morning during a rare pause in the multi-front war Israel has been locked into for nearly three years, in between the protests, funerals and steady drumbeat of violence and trauma, something decidedly more hopeful was taking place.
In one of the city’s largest conference centers, thousands gathered for the third annual People’s Peace Summit under the banner “It must be. It can be. It will be.” The event was organized by the It’s Time coalition, a partnership of more than 80 grassroots peacebuilding and shared society organizations.
Young activists in T-shirts representing their various causes stood alongside older attendees, some in kippot, others in hijabs. Diplomats in business attire moved through the crowd, as did the handful of Israeli politicians still publicly associated with the peace camp – familiar faces in a political landscape where their ranks have thinned considerably. Outside the main arena, Hebrew mingled with Arabic and English as participants strolled through art installations and an organizational fair showcasing the work of It’s Time’s partners.
While previous events took place at the height of war — while hostages remained in captivity and Gaza endured devastating destruction — this year’s summit unfolded during a fragile lull in fighting, the tenuous ceasefires with Hamas, Hezbollah, and the Islamic Revolutionary Guard Corps allowing, however briefly, for conversations to move beyond issues of immediate survival. Speakers tackled settler violence in the West Bank, looming elections, the immense challenge of rebuilding Gaza and the broader question of how to move Israel and Palestine beyond its default state of perpetual conflict. Inside the packed sessions, the tone was equal parts practical, sober and hopeful.
After a quick coffee break, the thousands of participants came together for an evening of stirring speeches and raucous musical performances. When Israeli pop icon Dana International took the stage with a familiar anthem of peace, the crowd rose to its feet, wrapping their arms around one another and belting out the words.
Despite the joyous atmosphere, the event — and the coalition behind it — is not immune from criticism. Some critiques appear to have been internalized: this year’s programming leaned more heavily into policy, strategy and the hard realities of war than previous gatherings. Other issues remain unresolved. Palestinian participation, while present, was still markedly limited, which organizers attribute largely to government-imposed restrictions on movement rather than a lack of interest. Still, the question of whether a civil society movement like this can translate hope and optimism into concrete political change remains to be seen.
That tension between aspiration and reality extends well beyond Israel. In the United States, support for Israel, particularly among younger American Jews, is waning. A 2024 Pew survey found that fewer than half of American Jews under 30 say they feel “very attached” to Israel, while a JFNA poll released in February 2026, found that just 37% of all American Jews identify as Zionists. Both numbers represent a sharp decline from older generations.
For Shira Ben Sasson, Israel director of the New Israel Fund, it is precisely the peace camp which could hold the answer to this growing disillusionment. If the state itself no longer reflects the values that once anchored many American Jews’ connection to Israel, she suggests, perhaps their more natural partner is the small but determined coalition of Israelis working to change it.
“I appreciate how difficult it is to be a Jew who cares about Israel right now,” she told the Forward as the conference, which New Israel Fund helped support and coordinate, got underway. “People are struggling with what they are seeing — the way Israel is conducting itself. Its policies. They are watching the value set that once connected them so strongly to the Jewish state disappear.”
Her response is one of both reassurance and redirection.
“Thank you for continuing to care,” she said. “But remember — the Israeli government is not your partner. We are. Pro-democracy civil society is your partner. Those of us who are fighting for equality here, for the rights of non-Israeli Jews and the rights of non-Jewish Israelis are your partners. This is where those shared values still live.”
If that message feels unfamiliar to those in the diaspora, Ben Sasson suggests the reason ultimately comes down to lack of exposure.
“We, the Israeli peace camp, need to be in many more places than we are right now,” she said. “We must get the word out that while we might not be the majority here, we are not only growing in number, we are expanding our diversity as well.”
She pointed to the rising number of Orthodox Jews, like herself, who have joined the movement as one example.
Ben Sasson also emphasized that, as with any strong partnership, the relationship must move in both directions. Israeli peace activists, she said, must make themselves more visible to American Jews. But American Jews also need to be willing to open their eyes.
“The mainstream Jewish community has to challenge itself,” she said. “They have to be able to voice their concern for Israeli democracy, for the violence in the occupied territories. And they have to be willing to engage in an honest discussion about peace.”
She is less worried about reaching individuals whose support for Israel may be wavering — many of whom, she believes, will connect with the movement’s vision — than she is about the institutions that have long shaped American Jewish engagement with Israel. Those institutions, she said, have been slow to open themselves to this kind of messaging.
“I think there’s fear,” Ben Sasson explained. “The word ‘peace’ has come to sound political. And once something is labeled political, these legacy institutions don’t want to touch it.”
But that avoidance, she warned, comes at a cost.
“They cannot afford to just stick with the same old stale perception of Israel,” she argued. “If you aren’t willing to talk about the real-life issues that Israelis are facing, you simply won’t be relevant anymore — particularly for the young people in your community.”
“Do not be afraid of controversy,” she added. “Do not be afraid to invite an Arab and a Jew to your event, where there may be disagreement. That’s okay. Struggling and wrestling is a core part of our identity.”
While Ben Sasson contends there is a critical mass of people who are hungry for an alternative way to relate to Israel, the question of feasibility remains; the same question that follows the peace movement inside Israel: Does its growing visibility reflect real political momentum, or is it simply too late to reverse course?
To those who are ready to walk away altogether, Ben Sasson points out that Israel stands to lose not only their support, but also the values and organizing traditions American Jews have long brought to the relationship.
“You’ve helped us achieve so many things in Israel for decades,” she said. “You helped us get a state. And now we need a different kind of support. The Jewish values that you offer — the concept of tikkun olam, which is not at the heart of Israeli Judaism but is at the heart of American Judaism — this is the support you can offer us right now.”
Her final plea was simple.
“Do not give up on Israel,” Ben Sasson said. “There have been so many times when things felt insurmountable and you did not give up on us. Don’t give up on us now.”
Rachel Fink is a Tel Aviv-based journalist covering Israel and the Jewish world. Her work has appeared in Haaretz, The Times of Israel, The Jerusalem Report, and Kveller.
This story was originally published on the Forward.