By MYRON LOVE From a very young age, Noah Palansky has demonstrated initiative and leadership.  I first met and interviewed Palansky in 2011 at a low point in his life.  His mother, Naomi Palansky, had sadly passed away at a young age.  The then 12-year-old channeled his mourning into action.  With his younger sister, Lexi, by his side – and the support of his father, Bruce – the preteen entered a team in the annual CancerCare Manitoba Foundation Challenge for Life. For the next few years, Palansky’s teams – under the banner, “Kids Count” – raised thousands of dollars for cancer researched.
Fast forward to 2019.  Palansky was by then a young adult with a new initiative. The year before, he and a couple of friends had entered a potential business proposal in a competition sponsored by Winnipeg-based North Forge, Canada’s only start up incubator and fabrication lab, and won the top prize. 
In that 2019 story, the young entrepreneur recalled how he came up with idea for his new business – TAIV (the AI stands for artificial intelligence). In the spring of 2018, he recounted,  at the height of the Winnipeg Jets playoff  run, he and his girlfriend were watching the game on a big screen while having drinks in a restaurant when an ad appeared onscreen promoting a rival restaurant and advertising the same drink he was imbibing – at a lower price.
“That ad gave me the germ of an idea,” he said in  that earlier interview. “I immediately spoke to the restaurant manager and asked how he felt about the ad,” he recalls.  “He was not pleased.”
That germ of an idea has developed into a highly successful new business venture. The idea that was put into practice has landed Palansky and his partner, Jordan Davis, on Forbes Magazine’s 30 Under 30 list in the Marketing and Advertising category.   The duo are the first Winnipeg-based entrepreneurs to have received this honour.
“It came as a complete surprise,” Palansky responds.  “We had no advance notice that we were even being considered for this recognition.”
Since TAIV officially launched in 2021, the company – still based in Winnipeg – has grown to a workforce of about 80 – most of whom are based here.  Palansky notes that TAIV also has sales offices in New York, Chicago and Los Angeles.   
In the past four years, TAIV has built a presence in nearly 5,000 venues across the United States. The company works with brands like Coke, Pepsi, Netflix, T-Mobile, FanDuel, Fox, and United Airlines. 

“The way this works,” Palansky explained to this writer in 2019, “ is that if you are in Boston Pizza, for example, watching a Jets game and a commercial comes on, our software will switch the commercial to an ad for Boston Pizza.
“We make a little box that sits between your cable box and the TV.  Our box can detect when a commercial is coming on and switch the ad out for one promoting the restaurant or store the box is in.”
For larger enterprises, Palansky notes,  TAIV produces a web app that allows the company to switch its own in-house ads for the ads that would be appearing on screen.  

In a statement by North Force celebrating Palansky and Davis’ achievement, Palansky is quoted as saying that “the Forbes achievement offered a rare moment to pause and reflect.

“There are very few moments where a third party reaches out and says, ‘We’ve noticed what you did, and we think it’s awesome.’ This felt like one of those rare moments.” 

The North Forge report also sees the recognition as a win for the community.

“I wish we had more Winnipeg entrepreneurs on the global stage because it’s really good for the local ecosystem,” Palansky is quoted as saying. “I’m trying to do what I can to help others get off the ground.” 
 
Palansky and Davis are looking forward to going to Phoenix in April for the official presentation.

He adds that TAIV continues expanding across North America, strengthening partnerships, and onboarding advertisers as the network grows. For local venues or businesses interested in installing TAIV or exploring advertising opportunities, the company welcomes inquiries at hello@taiv.tv.

By MYRON LOVE Ofir Smadar is easy to like.  He projects an old-world charm. He is warm and friendly, and the Vickar Auto Group’s newest Sales and Lease Executive seems to have all the skills needed to succeed in his new position.
And, although the Israeli-born and raised Ofir has only been in Winnipeg for two years, he has already become a familiar face in our Jewish community.  He notes that for the past year, he has been a volunteer at the Shaarey Zedek – including serving on the catering committee.
“I have really been made to feel welcome at the Shaarey Zedek,” he says.  “People there have been very friendly.  I am looking forward to my acting role in the Shaarey Zedek’s upcoming Purim Shpiel.  It is going to be a musical with a Motown theme. We are starting rehearsals soon.”
Offir adds that he is also participating in Jewish Federation and Congregation Etz Chayim young adult programs.
It wasn’t the attractions of our Jewish community and the opportunity to sell cars, though, that brought Ofir to Winnipeg.  It was rather his ambition to train to be a pilot.
“I had always wanted to become a pilot,” says the Israel Defence Forces veteran, who grew up in Netanya in western-central Israel.  “In my mid-40s, I decided it was time to give it a try.  I researched aviation schools in Europe, the United States and Canada and settled on a course at St. Andrews Airport (which is just north of Winnipeg off McPhillips Street).”
Ofir had already had a few previous careers in Israel.  For many years, he was a DJ and a photographer, arranging special events in and around Netanya. He also worked as a substitute teacher and sold cars.
“About eight years ago, I was hired by a Skoda dealer,” he recounts.  The Czech-made auto, he points out, is a branch of Volkswagen.
“I had always loved cars and working with people,” he says.  “Just after I bought a car from the dealership, they offered me a job.  I was really successful, I had become the top-selling sales rep – but had to quit about six years ago to look after my parents full time.”
Both of his parents had been diagnosed with cancer.  While his father did pass away, his mother recovered.  Ofir was able to resume his working life and decided to finally realize his ambition to be a pilot.
“I did some research into aviation programs in Europe, the United States and Canada,” he notes.  “I came across this Israel Facebook group discussing pilot training at St. Andrews Airport.”  
The course, he reports, was scheduled to take 12-18 months. He was one of 30 Israelis who were enrolled.
“I was in the program long enough to almost earn my private pilot’s license,” he points out, “but I had to drop out before getting my private license because the funds I brought with me from Israel were running out and I had to find a job here.”
That is when Larry Vickar enters the picture.  Smadar notes that he met Larry and Tova Vickar at the Shaarey Zedek. “Larry is amazing – and Tova reminds me of my mother,” Ofir says.  “We became good friends.”
Ofir began working for the Vickar Auto Group at the end of October.  He is based at the Vickar Financial Services office at 1501 Dugald Road, next door to the Vickar Auto Group head office.
“Everyone at the office has been so kind and helpful,” he reports.
Ofir observes that selling cars in Winnipeg is quite a bit different than selling cars in Israel.  The biggest difference: In Israel, you never get to test-drive the model you want to buy, and you have to wait several months for your order to arrive.
“Here, the customer can drive the car home on the same day,” he continues.
Ofir is looking forward to deepening the roots that he has already put down here, and, perhaps one day soon, he is hoping to start a family.

By BERNIE BELLAN (Posted December 30) Thirty-five years after Rabbi Ephraim Bryks left this city his name is now back in the news as the result of a new lawsuit that names Rabbi Bryks, the Adas Yeshurun Herzlia Congregation – for which Bryks served as rabbi for 12 years, and two rabbinical organizations as defendants. You can read more about that lawsuit and what it alleges elsewhere on this website at “lawsuit filed.“
But, aside from questions about why this lawsuit was filed now – some 38 years after the acts for which Bryks is accused of having committed against the plaintiff, there are still so many unanswered questions about Rabbi Bryks’ time in Winnipeg.
In his seminal history of the Jewish people of Manitoba, Allan Levine wrote: “The biggest controversy in the Herzlia’s history – in fact, arguably the most controversial matter in the annals of the Winnipeg Jewish community – involved Rabbi Ephraim Bryks, the synagogue’s rabbi from 1978 to 1990. Bryks arrived in Winnipeg in 1978 at the age of twenty-four, with his wife Yochevaed…”
Levine noted that “Under Bryks’ leadership, the synagogue’s membership increased. He established new programs for youth and immersed himself in the Jewish community. He also initiated Torah Academy, an Orthodox elementary school that operated out of Herzlia and soon had a sizable (sic.) enrollment (sic.).” (Gee Allan, didn’t anyone check your book for spelling mistakes?)
Levine’s story about Bryks goes on to note that controversy first began to circulate openly around Bryks in 1985 in the pages of what our paper was then called, which was the Jewish Post. (We didn’t become The Jewish Post & News until 1987, which was when we took over what had been The Western Jewish News.)

Bryks had been writing a weekly Torah commentary in our paper until three rabbis – Rabbis Rappaport, Weizman, and Neil Rose, sent a letter to the editor (who was my late brother, Matt, at the time) accusing Bryks of having plagiarized several of his columns from a book by Rabbi Reuven Bulka. Matt investigated and discovered that Bryks had indeed plagiarized at least two columns from Bulka’s book. When Matt reported what he had found, Bryks stopped writing his column for us.
“Far worse was yet to come,” Levine’s section about Bryks continues. “In 1987, several parents of young (male and female) children attending Torah Academy alleged that Bryks had sexually abused their children. The Herzlia board properly investigated the matter and heard evidence. According to a CBC-TV documentary on the case, the parents and their children were accused of being liars.”

Levine goes on to note that Winnipeg South Child and Family Services were asked to investigate the matter by the synagogue board, but the agency concluded that “Bryks’ behaviour of having children sit on his lap while he tickled them was ‘neither appropriate nor professional’, but not illegal. That might have been the end of it, but another allegation was made, this time to the Winnipeg Police by parents of an eight-year-old boy who claimed Bryks had fondled him. The police consulted a Crown lawyer, who decided not to pursue it since it came down to the child’s word against that of a rabbi.
“The case tore the Herzlia congregation apart, and some members left the synagogue,” Levine writes.

In 1990, Bryks left Winnipeg for Montreal, where he had been hired to head a Jewish school until parents there learned of the allegations against him in Winnipeg and the offer of employment was rescinded.
Subsequently, Bryks moved to New York, where he founded another private religious school in Queens – this time for children of Russian immigrants.
In 2003, however, Bryks resigned his membership in the Rabbinical Council of America. According to a report on “Newsday,” Bryks had “been dogged by allegations of sexual abuse against at least one Winnipeg child for more than 15 years.” He had headed two different yeshivas in New York, but no longer did so.
That Winnipeg child’s name was Daniel Levin. He was the son of Martin and Sarah Levin. (Martin Levin had been editor of the Jewish Post until 1983. He later became the books editor of the Toronto Globe & Mail.)
In Allan Levine’s account of what happened, “Daniel Levin had attended Torah Academy from kindergarten to Grade 2. …A troubled teenager, Daniel alleged that Bryks had molested him. According to Sarah Levin, Bryks had given Daniel candy to keep him quiet and told him that God would punish him if he ever told anyone what had transpired. The threat of retribution was echoed by other children who came forward. Daniel (who, by 1993, was living in Toronto) gave a taped statement to the Toronto Police, who inexplicably botched the taping and requested he repeat his statement. He never did. On Yom Kippur, 1993, Daniel, seventeen years old, committed suicide.”

In 1994, the CBC aired a documentary about the Bryks controversy titled “Unorthodox Conduct.” Myron Love wrote a detailed report about the airing of that documentary and the subsequent reaction to it from members of the Herzlia. You can read Myron’s full article on our website simply by entering the name “Rabbi Bryks” in our Search Archive portal. The first two articles to appear will be the first and second pages of Myron’s comprehensive report.
According to information online Rabbi Bryks now works as a mortgage broker in New York. For a time, he was also a self-styled marriage counsellor, providing services to women seeking religious divorces.
In 2018, we spoke with a woman in New York who told us that, 18 or 19 years prior, she had contacted Rabbi Bryks to try to help her get a “get” (religious divorce) from an uncooperative husband. That woman claimed that Rabbi Bryks showed up at her apartment and tried to take advantage of her under the guise of offering to help her obtain a “get” from her husband. As the woman continued her story, she said Rabbi Bryks had forced himself upon her to the point where he pushed her on to her bed and lay on top of her. She was eventually able to break free and demanded he leave her apartment.
There are many other references to Bryks on the internet. The recently filed lawsuit only adds to what is already one of the most controversial stories about a rabbi you’re ever likely to read.