RSS
Rebuilding the Jewish Brand in America
Shabbat candles. Photo: Olaf.herfurth via Wikimedia Commons.
JNS.org – What is the central vibe in the Jewish world today? In a word, anxiety.
Justified anxiety, I might add.
It seems everywhere we turn, there are anti-Israel and anti-Jewish forces mobilizing for action. The hatred and chutzpah have reached new levels. There’s no fear, for example, about spray painting “Hamas is Coming” on a statue in Washington, DC, or assaulting Jews outside a synagogue in my Los Angeles neighborhood of Pico-Robertson.
The good news is that Jews have mobilized in response. We have our rights and we’re fighting to enforce them. Haters must pay a price. Lawsuits are being filed. Scores of organizations are on the case. We’re making noise.
All of this fighting is crucial and we must never relent. Indeed, we cover the fighting extensively in the Jewish Journal. But that’s not why I’m writing this column; you don’t need me to repeat the obvious.
I’m writing to bring attention to an unusual side effect in the fight against antisemitism; one that is not easy to see. This side effect, if we don’t take action, has the potential to severely weaken the Jewish brand in America.
Let me explain.
A brand is as valuable as a reputation. That applies to organizations, individuals and products as well to groups of people. The Jews in America have always been blessed with a strong brand, one that is marked, among other things, by our inclination to give back to our country.
How is the fight against antisemitism influencing that brand?
Branding is all about the noise we make. That noise helps shape the brand we become. Right now, the Jewish noise in America is very much about fighting those who hate us. Whether we like it or not, we’re becoming the group that cares mostly about protecting itself.
This is not a criticism. Fighting for safety is primordial. It does, however, hold a subtle trap: Safety is so important that it tends to drown out everything else, to suck up all the noise. As a result, Jews become associated with weakness; fear on one side; and seeking safety on the other.
This not only “shrinks” the Jewish brand, but it’s also not true to who we are.
The Jewish way, which promotes growth, goodness and renewal, has always treated safety as a beginning, not an end.
Perhaps the ultimate example is Israel. In its 76 years of existence, no country has been under more physical threat than the world’s only Jewish state. And yet, it is known not just for its strong military but for its vibrancy and creative spirit, not to mention its many contributions to the world.
As critical as safety is, Israel reminds us that there’s a lot more to the Jewish brand than seeking protection.
In America, no group has contributed more than the Jews. From comedy to science to academia to literature to Broadway to Hollywood to social justice to endless other fields, the Jewish reputation has sparkled because Jews are natural contributors. Antisemitism or no antisemitism, our brand has always been dominated by our giving gene.
I bumped into one of my favorite Jewish “givers” recently—Matisyahu. I mentioned that infamous concert in Spain where he sang the “Jerusalem” song in front of anti-Israel protestors. He remembered it well. What I loved, I told him, is that he didn’t use his position on stage to verbally push back on the haters who wanted to shut him down.
No, all he did was sing. And boy did he sing. While the haters hated, Matisyahu did what he does best. He performed. He gave of himself to the audience.
Giving of ourselves has been the American Jewish way since we landed on these shores.
Now that we’re feeling under siege, that Jewish way is being tested. Naturally, the noise is going to the act of fighting the haters, of seeking protection. It’s understandable.
But if we’re serious about revitalizing the Jewish brand—which is our most valuable asset—we must bring more noise to the Jewish act of bringing goodness, of bringing a positive spirit to the world around us.
How can we do that?
One way is if every Jewish event—whether for major groups like the ADL, AJC and Federations or smaller neighborhood groups—would feature one Jew who is giving back to the world and is not connected to that particular cause. Just a Jew doing good things.
This would offer hundreds of occasions each year to make some noise about Jews and goodness. I can envision Jewish organizations taking 10% of their “fighting antisemitism” budgets and allocating it to promoting Jews who share their contributions—from grade school kids to Holocaust survivors, from entertainers to scientists, from doctors and artists to architects and volunteers in soup kitchens.
The good thing, of course, is that these Jews are everywhere. They’re the easiest people to find.
The spreading of Jewish contributions, creativity and goodness won’t just revitalize the Jewish brand throughout America, it will also provide a welcome injection of positive energy into our anxious community.
Yes, we must never relent in fighting for the safety of Jews. But we must also never relent in honoring the Jewish way of never settling, of always aiming higher.
We are determined fighters when we are forced to be, but we are givers always. And giving, from what I hear, helps reduce anxiety.
Originally published by Jewish Journal.
The post Rebuilding the Jewish Brand in America first appeared on Algemeiner.com.
RSS
‘The Jewish Spirit’: Holocaust Survivors, Freed Israeli Hostages Gather at Auschwitz for ‘March of the Living’

Holocaust survivors, relatives of Israeli hostages, and survivors of Hamas captivity marched together at Auschwitz for the annual March of the Living on April 24, 2025. Photo: Chen Schimmel
Oswiecim, Poland — Holocaust survivors, relatives of Israeli hostages, and survivors of Hamas captivity marched together at Auschwitz, the infamous former Nazi concentration camp in Poland, for the first time on Thursday, joining Israeli President Isaac Herzog in the annual March of the Living.
The march from Auschwitz I to Auschwitz II-Birkenau — the Nazis’ largest death camp where 1 million Jews were murdered during World War II — took place on Israel’s Holocaust Remembrance Day and included 80 Holocaust survivors, many of whom were also death march survivors, to mark 80 years since the liberation of the camps.
March of the Living president Phyllis Greenberg Heideman addressed the survivors, who were seated next to the gate bearing the notorious inscription, “Work sets you free.”
“It’s a strange thing to say, but we welcome you to Auschwitz,” she said. “You are the true heroes. We will treasure your legacy forever.”

Almog Meir Jan and his mother Orit. Almog was rescued by the IDF on June 5 during the Arnon Mission. Photo: Chen Schimmel
Standing outside the crematoria and gas chambers at Auschwitz I, recently released hostage Eli Sharabi said, “The Holocaust was unlike anything else — we will never forget and never forgive.”
“But our presence here is the triumph of the Jewish spirit. The Jewish people sanctify life, not death. I endured horrors in enemy captivity, but I chose life. That gives me hope to get up each morning and begin rebuilding,” he added.
Sharabi, whose wife and daughters were murdered during Hamas’s Oct. 7, 2023, massacre across southern Israel, was released in February after nearly 500 days in captivity. His emaciated appearance as he was paraded through Gaza on his release led to comparisons with concentration camp survivors.
Pro-Israel influencer Shiraz Shukran broke down after seeing Sharabi. The two embraced for several minutes. “Seeing him in real life, in this place, just made it all suddenly seem very close. This is no longer something that happened 80 years ago; it’s continuing until this day,” Shukran told The Algemeiner.

Pro-Israel influencer Shiraz Shukran embracing former hostage Eli Sharabi. Photo: Debbie Weiss / The Algemeiner
In remarks to reporters prior to the march, Herzog called the return of the hostages a “universal human imperative.”
“With a broken heart, I remind us all that although after the Holocaust we vowed, ‘Never again,’ today, even as we stand here, the souls of dozens of Jews again ‘yearn within a cage,’ ‘thirsting for water and for freedom,’ as 59 of our brothers and sisters are held by terrorist murderers in Gaza, in a horrific crime against humanity,” Herzog said, referring to the hostages kidnapped during Hamas’s Oct. 7 invasion who remain in captivity.
His Polish counterpart, President Andrzej Duda, said the march was “a dramatic call of ‘never again.’ No more hatred, no more discrimination, no more antisemitism.”
He called for “all wars in the Middle East to end,” and for a two-state solution, which he said was the “most rational solution [to the Israeli-Palestinian conflict] that gives hope for achieving stable and lasting peace.”
The two leaders signed the visitors’ book and laid a wreath at Auschwitz’s Black Wall, where the Nazis executed prisoners.
At the march’s opening ceremony, the head of the Republican Jewish Coalition, Matt Brooks, lit one of six candles — representing the six million Jews murdered by the Nazis — and addressed rising antisemitism in the world.
“Jews all over the world fear walking streets with a kippah and it’s unacceptable. College students are being attacked verbally and physically,” he told The Algemeiner.
He praised US President Donald Trump for “combating this scourge.”
“There’s a new sheriff in town. It’s my hope the rest of the world can look to him to see how to support and defend the Jewish community against these vile attacks,” he said.

Matt Brooks, chief executive officer of the Republican Jewish Coalition, with Malcolm Hoenlein, vice chairman emeritus of the Conference of Presidents of Major American Jewish Organizations. Photo: Debbie Weiss / The Algemeiner
In Block 5, where thousands of victims’ eyeglasses are displayed behind glass, Laly Dery told a delegation of Israeli teenagers from the national civil service about her son, Sgt. First Class (res.) Saadia, who fell in battle in Gaza in June.
“Just like my son, who served the country with every fiber of his being, you have earned the enormous privilege of serving the state of Israel,” Dery said.
Derai’s words resonated with Sara Bisan, the only member of the national service delegation not wearing an Israeli flag. Instead, Bisan wore the distinctive multi-colored flag of the Druze community to which she belongs.
“I feel her pain, and it hurts,” Bisan said, reflecting on the death of her own friend from the northern Druze village of Kfar Yarka, who was also killed in Gaza.
“But our people, the Druze and the Jews, share a lot, including a love of Israel. I also feel that serving the state of Israel is a privilege,” she added.

Sara Bisan. Photo: Debbie Weiss / The Algemeiner
Twelve thousand participants marched the 1.7 miles from Auschwitz to Birkenau for the main ceremony, which was cut short this year due to heavy rain.
As thunder echoed overhead, released hostage Agam Berger played the theme from “Schindler’s List” on a 150-year-old violin rescued during the Holocaust. Daniel Weiss, a survivor from Kibbutz Be’eri whose father was murdered on Oct. 7 and whose mother was abducted and later killed in Gaza, performed a musical rendition of the psalm Shir Lamaalot alongside her.
“The Lord will guard you from all evil; He will guard your soul,” Weiss sang, his voice quavering.
The post ‘The Jewish Spirit’: Holocaust Survivors, Freed Israeli Hostages Gather at Auschwitz for ‘March of the Living’ first appeared on Algemeiner.com.
RSS
French Far-Left Party Calls for Ban on Israeli Pop Star Eyal Golan’s Paris Concert

Eyal Golan. Photo: Screenshot
France’s leading far-left party has called for the cancellation of Israeli pop star Eyal Golan’s upcoming concert in Paris, describing him as “a true mouthpiece for supporters of genocide” in Gaza.
In a statement released on Wednesday, the La France Insoumise party (LFI — “France Unbowed”), led by leftist Jean-Luc Mélenchon, urged the National Assembly — the lower house of the French Parliament — to ban Golan’s upcoming concert, claiming that he “should not come to sing the praises of genocide in Paris.”
“We call for a broad mobilization to prevent this event from taking place,” LFI lawmakers wrote in the statement, referring to Golan’s concert scheduled for May 20. “We ask the prefect to ban it immediately.”
“No one should come to Paris to sing hymns to the genocide of the Palestinian people,” the statement continued.
According to the party, the 54-year-old singer called for “the extermination of the Palestinian people” in a social media post the day after the Hamas-led invasion of and massacre across southern Israel on October 7, 2023, in which he wrote, “Leave no soul alive.”
LFI also said that Golan “repeated the statement a week later, before receiving support from far-right minister Itamar Ben-Gvir,” who serves as Israel’s national security minister.
In their statement, LFI lawmakers claimed that Golan’s concert, expected to gather more than 4,500 people, “constitutes a real voice for genocide supporters.”
“France cannot tolerate such an unnecessary insult to the thousands of Gaza victims and their loved ones,” the statement read.
In response to these accusations, Liam Productions, the event organizer, denounced the push to cancel Golan’s concert as antisemitic and expressed their eagerness to meet the Jewish community in France, promising a “unifying and special evening.”
“On Holocaust Remembrance Day, as we remember the consequences of staying silent in the face of hate, far-left parties in France seek to boycott an Israeli artist simply because he is Israeli,” the statement read.
“This is not freedom of expression — it is antisemitism disguised as morality. The people of Israel will not be silent, will not apologize, and will not stop singing.”
Mélenchon and his party have a long history of pushing anti-Israel policies and, according to Jewish leaders, of making antisemitic comments — such as suggesting that Jews killed Jesus, echoing a false claim that was used to justify antisemitic violence and discrimination throughout the Middle Ages in Europe.
The French diplomat has been criticized by French Jews as a threat to their community, as well as to those who support Israel.
Mélenchon has previously described the French Jewish community as “an arrogant minority that lectures to the rest.” He has also urged the French government to recognize a “Palestinian state.”
In the wake of the Hamas onslaught on Israel, Mélenchon and his party issued a statement calling the attacks “an armed offensive by Palestinian forces” in response to the ongoing Israeli “occupation.”
Last year, Mélenchon openly expressed support for Hezbollah on social media, as the Iran-backed terrorist organization based in Lebanon continued to clash with Israel.
“Mass killing in Lebanon by Netanyahu’s invading army,” Melenchon wrote in a post on X, referring to Israeli Prime Minister Benjamin Netanyahu. “The toll is getting worse by the hour. Full support for the national resistance of the Lebanese.”
France has experienced a disturbing surge in antisemitic incidents since the Oct. 7 atrocities, with 1,570 anti-Jewish hate crimes recorded last year.
The total number of antisemitic outrages last year was a slight dip from 2023’s record total of 1,676, but it marked a striking increase from the 436 antisemitic acts recorded in 2022, according to a report by the Representative Council of Jewish Institutions of France (CRIF) — the main representative body of French Jews.
“LFI has given antisemitism a political endorsement,” CRIF president Yonathan Arfi told the French publication Le Point last year. “We observe this toxic porosity between criticism of Israel and the ostracization of French Jews. The Palestinian cause becomes a license to hate.”
In late May and early June, antisemitic acts rose by more than 140 percent in France, far surpassing the weekly average of slightly more than 30 incidents.
The report also found that 65.2 percent of antisemitic acts last year targeted individuals, with more than 10 percent of these offenses involving physical violence.
The post French Far-Left Party Calls for Ban on Israeli Pop Star Eyal Golan’s Paris Concert first appeared on Algemeiner.com.
RSS
Trump Signs Seismic Executive Order on Foreign Funding in Higher Education

US Secretary of Education Linda McMahon shakes hands with Annette Albright next to US President Donald Trump during an event to sign executive orders in the Oval Office at the White House in Washington, DC, US, April 23, 2025. Photo: Leah Millis via Reuters Connect.
US President Donald Trump has signed a seismic executive order to strengthen federal law which colleges and universities have long circumvented to avoid reporting donations they receive from illiberal foreign governments and individuals.
“Protecting American educational, cultural, and national security interests requires transparency regarding foreign funds flowing to American higher education and research institutions,” Trump said in the order, which was signed in the Oval Office in the presence of the Secretary of Education Linda McMahon on Wednesday. “It is the policy of my administration to end the secrecy surrounding foreign funds in American educational institutions, protect the marketplace of ideas from propaganda sponsored by foreign governments, and safeguard America’s students and research from foreign exploitation.”
The executive order noted that during Trump’s first term in office, the Education Department launched investigations of 19 higher education institutions suspected of concealing foreign donations and any undue influence the immense sums may have gained the country from which they originated — inquiries that led to the disclosure of $6.5 billion worth of unreported gifts. The Biden administration, he said, “undid” that work, “hindering public access to information on foreign gifts and contracts.”
The remainder of the order enumerates enforcement duties delegated to McMahon, which include reversing Biden-era policies which countenanced lax observance of the law — Section 117 of the Higher Education Act (HEA) of 1965 — updating the public on the department’s findings, and impounding federal funds appropriated to institutions that continue to shroud their foreign donations behind a veil of secrecy and corporate spin.
“Unfortunately, in the last four years, the Biden administration undermined the structures the president built to do this critical work, allowing nations like China and Qatar to funnel billions of dollars to US universities with little to no oversight,” McMahon said in a statement. “This financial infiltration enabled foreign governments to steal taxpayer-funded intellectual property and reshape how our elite campuses teach about Israel and the Middle East.”
Foreign money in higher education is an issue to which scholars and nonprofit groups have called attention for years, arguing that it is an instrument of hostile powers that aim to distort US foreign policy by exposing students to propaganda or other ideas which undermine faith in liberal values such as free markets, limited government, and freedom of the press. Some of it is used to rehabilitate the reputations of authoritarian governments, a tactic which, experts argue, effectively converts the openness of American society into a force of its own self-subversion.
For example, according to the 2017 National Association of Scholars (NAS) report “Outsourced to China: Confucius Institutes and Soft Power in American Higher Education,” the Chinese Communist Party (CCP) for years planted “Confucius Institutes” at universities across the US, teaching students that Taiwan is Chinese territory while censoring darker moments in the regime’s history, such as the Tiananmen Square massacre that killed thousands of Chinese citizens. The institutes, the report added, came with substantial financial benefits, such as extra funds for the University at Buffalo’s Asian studies department and “opera costumes and materials in the lobby of Binghamton University.”
At other times, the Confucius Institutes were allegedly used as bases from which to conduct espionage and theft of American research and intellectual property.
NAS president Peter Wood told The Algemeiner on Thursday that Trump’s executive order is the right move, but that higher education will “resist” complying with it.
“What is at stake here is not just compliance with a good accounting principle. What is really at stake is the contempt with which many college and university presidents regard America’s national interest,” Wood said. “Allowing our universities to become beholden to the Chinese Community Party endangers Americans. The National Association of Scholars has helped to track the theft of intellectual property, the duplicity of American researchers, and the diversion research programs all under the influence of Chinese funding. China is far from the only source of such subversive funding, but it is by far the largest source.”
He added, “President Trump’s forceful executive order will go a long way towards curing this problem. We can be under no illusion, however, that America’s colleges and universities will cheerfully comply. They have a long record of ignoring lawful requirements for such disclosure and they are now more eager than ever to demonstrate their defiance of America’s laws. In light of other executive orders against [diversity, equity, and inclusion] and other forms of academic malfeasance, dozens of prominent research universities are openly declaring that they intend to resist.”
NAS has recorded copious data on foreign funding of higher education, notably in the Foreign Donor Database it created in 2024 that led to the uncovering of vast sums the Qatari government had pumped into American universities — Cornell University received over $322 million, for example, from the Qatar National Research Fund between 2015 and 2018 — to promote pro-Hamas propaganda.
Alex Joffe, anthropologist and editor of BDS Monitor for Scholars for Peace in the Middle East (SPME), told The Algemeiner that Qatar has “given billions to universities, including to share their Middle East studies program which then in turn develop and disseminate K-12 curriculums which are dramatically anti-Israel, antisemitic, and pro-Islamist.”
The donation of billions of unreported dollars to US institutions of higher education is strongly correlated with an erosion of liberal democratic norms and increased antisemitism on college campuses, according to a 2023 report by the Institute for the Study of Global Antisemitism and Policy (ISGAP) titled, “The Corruption of the American Mind.”
From 2015-2020, the report noted, schools that accepted money from Middle Eastern donors had, on average, 300 percent more antisemitic incidents than schools that did not accept such donations. The largest donor it named is Qatar, which former US President Joe Biden described in 2022 as a “major non-NATO ally.” From 2014-2019, Qatar gave American universities a striking $2.7 billion in undocumented funds.
Additionally, students attending universities that received foreign funding witnessed antisemitism “significantly more often” than those attending schools that did not.
“A lack of transparency in funding reporting occurred in tandem with antidemocratic norms and antisemitism across American institutions of higher education,” the report said. “A massive influx of foreign, concealed donations to American institutions of higher learning, much of it from authoritarian regimes with notable support from Middle Eastern sources, reflects or supports heightened levels of intolerance towards Jews, open inquiry, and free expression.”
Follow Dion J. Pierre @DionJPierre.
The post Trump Signs Seismic Executive Order on Foreign Funding in Higher Education first appeared on Algemeiner.com.