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Amazon Deletes Promo Video of Executive Wearing Necklace Featuring Palestinian Flag Over Israel
Ruba Borno speaks at AWS re:Invent 2022 in Las Vegas, Nevada, US, Nov. 30, 2022. Photo: Noah Berger/AWS/Handout via REUTERS
Amazon pulled a promotional video this week in which one of its senior vice presidents was wearing a necklace with a pendant in the shape of the map of Israel but with the Palestinian flag imposed on top.
Dr. Ruba Borno is the vice president of global specialists and partner organizations for Amazon Web Services (AWS) and was hired by the company in November 2021. She wore the controversial necklace in a promotional clip for the upcoming AWS re:Invent conference in Las Vegas.
“The violence and loss of life happening every day in the Middle East is tragic, and at Amazon, our hearts and thoughts are with any person or community that’s affected,” an Amazon spokesperson told Fox Business. “Our leadership remains in regular contact with our teams based in the region to offer our support. The video shot was not meant to be a political statement, but we’ve taken down the video and will repost a new one in the coming days.”
Borno has not responded to Amazon’s decision to delete the video.
According to the electrical and computer engineering department at the University of Michigan, Borno’s alma mater, the Amazon executive is a “Palestinian refugee who fled Kuwait during the first Gulf War with her family in 1990. Forced to abandon all their possessions and savings, her family was given just three days to evacuate to the United States, leaving behind everything they knew.”
The necklace worn by Borno in the recently deleted Amazon video sparked outrage on social media. Users criticized Amazon, vowed to cancel their Amazon Prime subscriptions and called for Borno to be fired. Some also noted that Alexander Trufanov, an employee of the Amazon subsidiary in Israel, was kidnapped from Kibbutz Nir Oz by Hamas-led terrorists during their deadly rampage across southern Israel on Oct. 7, 2023, and is among the 101 hostages still held captive in the Gaza Strip.
Amazon has yet to comment on Trufanov’s kidnapping, but two days after the Oct. 7 terrorist attack last year, Amazon CEO Andy Jassey addressed the massacre.
“The attacks against civilians in Israel are shocking and painful to watch,” he wrote in a post on X. “I have been in touch with our teammates there to make sure we do everything we can to help support their family’s and their safety, and to assist however we can in this very difficult time. We’re also in close contact with our humanitarian relief partners on the ground and will be supporting their efforts. Hoping that peace arrives as soon as possible.”
Borno and her family fled Kuwait when former Iraqi leader Saddam Hussein invaded the country in 1990 and came to the US as refugees granted political asylum.
“I’m Palestinian, my family’s Palestinian, and we were stateless, because Palestinians weren’t granted citizenship,” Borno said on the “No Turning Back” podcast with the McChrystal Group, a global advisory services firm. “And when Saddam Hussein invaded Kuwait, he decreed that those [harboring] American citizens could be shot on sight. One of my sisters was born in the United States, so the US embassy called my parents and said, ‘You’ve got three days to decide if you want to evacuate and move to the United States.’”
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UN Security Council Meets on Iran as Russia, China Push for a Ceasefire
Members of the Security Council cast a vote during a United Nations Security Council meeting on the 3rd anniversary of Russia’s invasion of Ukraine at UN headquarters in New York, US, Feb. 24, 2025. Photo: REUTERS/David Dee Delgado
The U.N. Security Council met on Sunday to discuss US strikes on Iran’s nuclear sites as Russia, China and Pakistan proposed the 15-member body adopt a resolution calling for an immediate and unconditional ceasefire in the Middle East.
It was not immediately clear when it could be put to a vote. The three countries circulated the draft text, said diplomats, and asked members to share their comments by Monday evening. A resolution needs at least nine votes in favor and no vetoes by the United States, France, Britain, Russia or China to pass.
The US is likely to oppose the draft resolution, seen by Reuters, which also condemns attacks on Iran’s nuclear sites and facilities. The text does not name the United States or Israel.
“The bombing of Iranian nuclear facilities by the United States marks a perilous turn in a region that is already reeling,” U.N. Secretary-General Antonio Guterres told the Security Council on Sunday. “We now risk descending into a rathole of retaliation after retaliation.”
“We must act – immediately and decisively – to halt the fighting and return to serious, sustained negotiations on the Iran nuclear program,” Guterres said.
The world awaited Iran’s response on Sunday after President Donald Trump said the US had “obliterated” Tehran’s key nuclear sites, joining Israel in the biggest Western military action against the Islamic Republic since its 1979 revolution.
U.N. nuclear watchdog chief Rafael Grossi told the Security Council that while craters were visible at Iran’s enrichment site buried into a mountain at Fordow, “no one – including the IAEA – is in a position to assess the underground damage.”
Grossi said entrances to tunnels used for the storage of enriched material appear to have been hit at Iran’s sprawling Isfahan nuclear complex, while the fuel enrichment plant at Natanz has been struck again.
“Iran has informed the IAEA there has been no increase in off-site radiation levels at all three sites,” said Grossi, who heads the International Atomic Energy Agency.
Iran requested the U.N. Security Council meeting, calling on the 15-member body “to address this blatant and unlawful act of aggression, to condemn it in the strongest possible terms.”
Israel‘s U.N. Ambassador Danny Danon said in a statement on Sunday that the U.S. and Israel “do not deserve any condemnation, but rather an expression of appreciation and gratitude for making the world a safer place.”
Danon told reporters before the council meeting that it was still early when it came to assessing the impact of the U.S. strikes. When asked if Israel was pursuing regime change in Iran, Danon said: “That’s for the Iranian people to decide, not for us.”
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Israel Rejects Critical EU Report Ahead of Ministers’ Meeting
FILE PHOTO: Smoke rises from Gaza after an explosion, as seen from the Israeli side of the border, June 11, 2025. Photo: REUTERS/Amir Cohen/File Photo
Israel has rejected a European Union report saying it may be breaching human rights obligations in Gaza and the West Bank as a “moral and methodological failure,” according to a document seen by Reuters on Sunday.
The note, sent to EU officials ahead of a foreign ministers’ meeting on Monday, said the report by the bloc’s diplomatic service failed to consider Israel’s challenges and was based on inaccurate information.
“The Foreign Ministry of the State of Israel rejects the document … and finds it to be a complete moral and methodological failure,” the note said, adding that it should be dismissed entirely.
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Pope Leo Urges International Diplomacy to Prevent ‘Irreparable Abyss’
FILE PHOTO: Pope Leo XIV holds a Jubilee audience on the occasion of the Jubilee of Sport, at St. Peter’s Basilica, at the Vatican June 14, 2025. Photo: REUTERS/Yara Nardi/File Photo
Pope Leo on Sunday said the international community must strive to avoid war that risks opening an “irreparable abyss,” and that diplomacy should take the place of conflict.
US forces struck Iran’s three main nuclear sites overnight, joining an Israeli assault in a major new escalation of conflict in the Middle East as Tehran vowed to defend itself.
“Every member of the international community has a moral responsibility: to stop the tragedy of war before it becomes an irreparable abyss,” Pope Leo said during his weekly prayer with pilgrims.
“No armed victory can compensate for the pain of mothers, the fear of children, the stolen future. Let diplomacy silence the weapons, let nations chart their future with peace efforts, not with violence and bloody conflicts,” he added.
“In this dramatic scenario, which includes Israel and Palestine, the daily suffering of the population, especially in Gaza and other territories, risks being forgotten, where the need for adequate humanitarian support is becoming increasingly urgent,” Pope Leo said.
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