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Amazon Deletes Promo Video of Executive Wearing Necklace Featuring Palestinian Flag Over Israel
Ruba Borno speaks at AWS re:Invent 2022 in Las Vegas, Nevada, US, Nov. 30, 2022. Photo: Noah Berger/AWS/Handout via REUTERS
Amazon pulled a promotional video this week in which one of its senior vice presidents was wearing a necklace with a pendant in the shape of the map of Israel but with the Palestinian flag imposed on top.
Dr. Ruba Borno is the vice president of global specialists and partner organizations for Amazon Web Services (AWS) and was hired by the company in November 2021. She wore the controversial necklace in a promotional clip for the upcoming AWS re:Invent conference in Las Vegas.
“The violence and loss of life happening every day in the Middle East is tragic, and at Amazon, our hearts and thoughts are with any person or community that’s affected,” an Amazon spokesperson told Fox Business. “Our leadership remains in regular contact with our teams based in the region to offer our support. The video shot was not meant to be a political statement, but we’ve taken down the video and will repost a new one in the coming days.”
Borno has not responded to Amazon’s decision to delete the video.
According to the electrical and computer engineering department at the University of Michigan, Borno’s alma mater, the Amazon executive is a “Palestinian refugee who fled Kuwait during the first Gulf War with her family in 1990. Forced to abandon all their possessions and savings, her family was given just three days to evacuate to the United States, leaving behind everything they knew.”
The necklace worn by Borno in the recently deleted Amazon video sparked outrage on social media. Users criticized Amazon, vowed to cancel their Amazon Prime subscriptions and called for Borno to be fired. Some also noted that Alexander Trufanov, an employee of the Amazon subsidiary in Israel, was kidnapped from Kibbutz Nir Oz by Hamas-led terrorists during their deadly rampage across southern Israel on Oct. 7, 2023, and is among the 101 hostages still held captive in the Gaza Strip.
Amazon has yet to comment on Trufanov’s kidnapping, but two days after the Oct. 7 terrorist attack last year, Amazon CEO Andy Jassey addressed the massacre.
“The attacks against civilians in Israel are shocking and painful to watch,” he wrote in a post on X. “I have been in touch with our teammates there to make sure we do everything we can to help support their family’s and their safety, and to assist however we can in this very difficult time. We’re also in close contact with our humanitarian relief partners on the ground and will be supporting their efforts. Hoping that peace arrives as soon as possible.”
Borno and her family fled Kuwait when former Iraqi leader Saddam Hussein invaded the country in 1990 and came to the US as refugees granted political asylum.
“I’m Palestinian, my family’s Palestinian, and we were stateless, because Palestinians weren’t granted citizenship,” Borno said on the “No Turning Back” podcast with the McChrystal Group, a global advisory services firm. “And when Saddam Hussein invaded Kuwait, he decreed that those [harboring] American citizens could be shot on sight. One of my sisters was born in the United States, so the US embassy called my parents and said, ‘You’ve got three days to decide if you want to evacuate and move to the United States.’”
The post Amazon Deletes Promo Video of Executive Wearing Necklace Featuring Palestinian Flag Over Israel first appeared on Algemeiner.com.
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After False Dawns, Gazans Hope Trump Will Force End to Two-Year-Old War
Palestinians walk past a residential building destroyed in previous Israeli strikes, after Hamas agreed to release hostages and accept some other terms in a US plan to end the war, in Nuseirat, central Gaza Strip October 4, 2025. Photo: REUTERS/Mahmoud Issa
Exhausted Palestinians in Gaza clung to hopes on Saturday that US President Donald Trump would keep up pressure on Israel to end a two-year-old war that has killed tens of thousands and displaced the entire population of more than two million.
Hamas’ declaration that it was ready to hand over hostages and accept some terms of Trump’s plan to end the conflict while calling for more talks on several key issues was greeted with relief in the enclave, where most homes are now in ruins.
“It’s happy news, it saves those who are still alive,” said 32-year-old Saoud Qarneyta, reacting to Hamas’ response and Trump’s intervention. “This is enough. Houses have been damaged, everything has been damaged, what is left? Nothing.”
GAZAN RESIDENT HOPES ‘WE WILL BE DONE WITH WARS’
Ismail Zayda, 40, a father of three, displaced from a suburb in northern Gaza City where Israel launched a full-scale ground operation last month, said: “We want President Trump to keep pushing for an end to the war, if this chance is lost, it means that Gaza City will be destroyed by Israel and we might not survive.
“Enough, two years of bombardment, death and starvation. Enough,” he told Reuters on a social media chat.
“God willing this will be the last war. We will hopefully be done with the wars,” said 59-year-old Ali Ahmad, speaking in one of the tented camps where most Palestinians now live.
“We urge all sides not to backtrack. Every day of delay costs lives in Gaza, it is not just time wasted, lives get wasted too,” said Tamer Al-Burai, a Gaza City businessman displaced with members of his family in central Gaza Strip.
After two previous ceasefires — one near the start of the war and another earlier this year — lasted only a few weeks, he said; “I am very optimistic this time, maybe Trump’s seeking to be remembered as a man of peace, will bring us real peace this time.”
RESIDENT WORRIES THAT NETANYAHU WILL ‘SABOTAGE’ DEAL
Some voiced hopes of returning to their homes, but the Israeli military issued a fresh warning to Gazans on Saturday to stay out of Gaza City, describing it as a “dangerous combat zone.”
Gazans have faced previous false dawns during the past two years, when Trump and others declared at several points during on-off negotiations between Hamas, Israel and Arab and US mediators that a deal was close, only for war to rage on.
“Will it happen? Can we trust Trump? Maybe we trust Trump, but will Netanyahu abide this time? He has always sabotaged everything and continued the war. I hope he ends it now,” said Aya, 31, who was displaced with her family to Deir Al-Balah in the central Gaza Strip.
She added: “Maybe there is a chance the war ends at October 7, two years after it began.”
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Mass Rally in Rome on Fourth Day of Italy’s Pro-Palestinian Protests
A Pro-Palestinian demonstrator waves a Palestinian flag during a national protest for Gaza in Rome, Italy, October 4, 2025. Photo: REUTERS/Claudia Greco
Large crowds assembled in central Rome on Saturday for the fourth straight day of protests in Italy since Israel intercepted an international flotilla trying to deliver aid to Gaza, and detained its activists.
People holding banners and Palestinian flags, chanting “Free Palestine” and other slogans, filed past the Colosseum, taking part in a march that organizers hoped would attract at least 1 million people.
“I’m here with a lot of other friends because I think it is important for us all to mobilize individually,” Francesco Galtieri, a 65-year-old musician from Rome, said. “If we don’t all mobilize, then nothing will change.”
Since Israel started blocking the flotilla late on Wednesday, protests have sprung up across Europe and in other parts of the world, but in Italy they have been a daily occurrence, in multiple cities.
On Friday, unions called a general strike in support of the flotilla, with demonstrations across the country that attracted more than 2 million, according to organizers. The interior ministry estimated attendance at around 400,000.
Italy’s right-wing government has been critical of the protests, with Prime Minister Giorgia Meloni suggesting that people would skip work for Gaza just as an excuse for a longer weekend break.
On Saturday, Meloni blamed protesters for insulting graffiti that appeared on a statue of the late Pope John Paul II outside Rome’s main train station, where Pro-Palestinian groups have been holding a protest picket.
“They say they are taking to the streets for peace, but then they insult the memory of a man who was a true defender and builder of peace. A shameful act committed by people blinded by ideology,” she said in a statement.
Israel launched its Gaza offensive after Hamas terrorists staged a cross border attack on October 7, 2023, killing some 1,200 people and taking 251 people hostage.
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Hamas Says It Agrees to Release All Israeli Hostages Under Trump Gaza Plan
Smoke rises during an Israeli military operation in Gaza City, as seen from the central Gaza Strip, October 2, 2025. Photo: REUTERS/Dawoud Abu Alkas
Hamas said on Friday it had agreed to release all Israeli hostages, alive or dead, under the terms of US President Donald Trump’s Gaza proposal, and signaled readiness to immediately enter mediated negotiations to discuss the details.