Local News
Gustavo Zentner talks about his role as CIJA Vice-President for Manitoba and Saskatchewan
By BERNIE BELLAN Gustavo Zentner has played many roles since arriving in Winnipeg from his native Argentina in the late 1990s.
In a May 2022 article written for The Jewish Post & News by Myron Love, Love wrote this about Zentner, who had just become President of the Jewish Federation of Winnipeg at the time:
“The new president of the Jewish Federation of Winnipeg – who originally hails from the city of Corrientes in northeastern Argentina – notes that his great-grandfather, among the earliest Jewish immigrants to the country, was one of the founding members of the organized Jewish community and its cemetery – and his mother was the first (and thus far still the only) female to lead the community.
‘My earliest memories are of my mother always chairing meetings of the Federation,’ he recalls.
Thus, it is no surprise that Zentner threw himself into volunteering with the Jewish Federation of Winnipeg very soon after he arrived in our community – among the wave of Jews from Argentina who immigrated here 20–25 years ago.
‘I was delighted to come to Winnipeg,’ the new Federation president said. ‘I found a warm and welcoming community and was happy to contribute in any way I could.’ Zentner added, ‘This is a wonderful community, and I believe that everyone counts. Every person has a story to tell and something to contribute. Let’s make sure everyone is part of the conversation.’
As a board member, Zentner has, over the past 15 years, chaired first the Human Resources Committee, followed by the Community Planning and Allocations Committee, and most recently served as Treasurer, chairing the Finance and Audit Committees. He has volunteered with many other organizations; no doubt that experience will serve him well as he builds bridges throughout the community.
In his business career, Zentner was the president of InterPOC, an international business consultancy, and Honorary Consul of Brazil in Manitoba. Zentner places a lot of emphasis on consultation and planning.”
It was during his term as President of the Federation, in the immediate aftermath of the October 7, 2023 Hamas massacre, that Zentner played a pivotal role in rallying not only members of the Jewish community, but also members of the broader Winnipeg community, in support of Israel. Zentner headed a Manitoba government secretariat dealing with economic diplomacy and worked with many organizations developing trade and investment relations.
That year, Zentner chaired three major rallies: the first at the Asper Campus in October, when more than 2,000 individuals gathered on the campus lawn; a second at the Manitoba Legislature; and a third in the Rady JCC gym, held in memory of the late Vivian Silver.
Each time, Zentner struck just the right chord, demonstrating eloquence and a sincere passion for Israel and the Jewish community. In 2024, he developed strong lines of communication with various levels of government to raise awareness about the surge in antisemitism that followed the October 7 attack. He was especially successful in forming a strong bond with then–Winnipeg Police Service Chief Danny Smyth, along with other WPS members, to respond to and, where possible, prevent antisemitic incidents in the city.
Thus, it was no surprise that shortly after completing his term as Federation President, Zentner assumed a new role as Vice-President for Manitoba and Saskatchewan for the Centre for Israel and Jewish Affairs (CIJA).
On September 25, Zentner spoke at the Remis Forum Luncheon, where he outlined his role with CIJA.
Zentner began by describing his firsthand experience with terrorism as a young Argentine Jew during the 1990s:
“I was there when there were two terrorist attacks – on March 17, 1992, and July 18, 1994. That forged my Jewish identity and my commitment to becoming more visible in terms of leadership in the Jewish community, while building a business or working for others or government. I understood that antisemitism shouldn’t define me; instead, it highlighted a path for my involvement in open society, celebrating the contributions of those who came before me – our leaders who built community and led countries.”
While much of his talk focused on the need for Winnipeg Jews to support Israel and engage younger generations, Zentner also explained CIJA’s mission and his particular role within the organization.
“Our main business is Canadian Jewish advocacy,” he said. “CIJA is the advocacy agent of Jewish federations across the country.”
The head office of CIJA is located in Toronto. Zentner noted that the organization’s President and CEO, Noah Shack, made his first official visit to Winnipeg shortly after assuming his new role.
“We met with Premier Kinew, Mayor Gillingham, MP Ben Carr, and with community organizations, funders, and allies,” Zentner said.
In addition to Winnipeg, CIJA has staff in Montreal, Ottawa, and Vancouver.
“Our core objective today is to combat antisemitism across Canada,” Zentner stated.
In addition, CIJA consults with other Jewish advocacy organizations worldwide in a group known as the “J7,” modeled after the G7 economic alliance.
“Canada’s is one of the seven largest Jewish communities in the world,” he explained. “Our counterparts include Argentina, Australia, France, Germany, the United Kingdom, and the United States. When the Prime Minister of Australia or Great Britain is considering a policy, we engage in discussion with our counterparts so we can anticipate and respond—not only to support another Jewish community abroad, but also to understand the implications for Canada.”
Zentner also noted that CIJA represents Holocaust survivors in Canada through the Claims Conference.
When it comes to combating antisemitism, he emphasized, it cannot be left to one organization alone.
“In Canada, antisemitism has to be confronted by society at large, not exclusively by the Jewish community,” he said. “Working closely with the Jewish Federation, other organizations, volunteer groups, and individuals is the only way forward.”
“The ideal scenario is one where we identify advocacy channels, messaging, and issues, and support organizations and individuals to advance our cause—protecting Jewish life and ensuring that Jews have access to all aspects of society, free from intimidation, harassment, or hostility.”
We are placing a strong emphasis on community partnerships and recently celebrated a meaningful example through the Asper Community Shabbat program. The Gwen Secter Creative Living Centre and CIJA co-hosted a special Shabbat gathering with members of Indigenous communities, including First Nations Elders, representatives from the Manitoba Métis Federation, the Inuit community, and the Southern Chiefs’ Organization.
As CIJA’s representative, Zentner described his approach to working with governments, the Winnipeg Police Service, and other law enforcement agencies:
“As the advocacy agency for the federation system, we support Jewish organizations and individuals when they need advocacy or policy change. Our work includes engaging with the City of Winnipeg and the Province of Manitoba, driving accountability and action when our community is attacked or discriminated against.”
He added that he has been direct in telling officials, particularly the police, to take concrete action against antisemitism.
“To do that, we consult and engage with law enforcement on an ongoing basis,” he said. “When it comes to defending Jewish members of the community, we look to law enforcement to do that for us. At the same time, the community can play an important role through volunteers and professional programs through the Jewish Security Network.”
Zentner clarified that asking governments to protect Jewish Canadians is not a special plea for the community:
“We’re not telling civil society to defend the Jews,” he said. “We’re saying: defend Canadian citizens, Canadian values, and minority groups under attack.”
A second objective, Zentner explained, is revitalizing partnerships with Israel so that governments can maintain “positive, healthy relationships” with the Jewish state.
“In my role, I’m responsible for ensuring that we have viable, credible, open lines of meaningful engagement with all levels of government. That is not easy. We hope that the U.S.-led peace plan will open opportunities to reimagine and strengthen Canada–Israel friendship and collaboration. A recent example was the official visit of H.E. Iddo Moed to Saskatchewan, advancing economic diplomacy, collaboration, and market diversification opportunities for both countries.”
A third component of his work, he said, is “community mobilization”—educating and activating members of the Jewish community.
“This is where I spend a lot of time speaking with members of our community—those born here and those who immigrated from elsewhere, like me. There is a large South American Jewish community that began with the Federation’s Grow Winnipeg initiative 25 years ago, as well as significant Hebrew-speaking folks from Israel and Russia. These communities bring valuable lived experience in facing antisemitism and security challenges. Working with them and mobilizing their networks gives us greater access to the broader community.”
Zentner also highlighted CIJA’s ongoing advocacy efforts:
“We advocate for Jewish life, protecting synagogues, community centres, and schools, and influencing policy,” he said, citing the federal government’s recent passage of Bill C-9, which strengthens laws against hate crimes.
Zentner also addressed the federal government’s recent decision to recognize a Palestinian state, pointing to their communication with the PMO:
“Recognition cannot come without clear conditions for Palestinian statehood,” he said. “We have been communicating with Prime Minister Carney since he first signalled that intent in July, to ensure it was not a unilateral, pre-emptive gift to Hamas. CIJA advocates not only for Israel or the Jewish community, but for upholding Canadian values.”
Another aspect of CIJA’s work, Zentner added, is providing antisemitism training and Holocaust education.
“We support organizations qualified to deliver training for all levels of government and civil society. Currently, we are working with the provincial government, the Civil Service Commission, and others to increase training opportunities and accountability, ensuring anti-racism policies are in place and enforced.”
During the Q&A, Zentner discussed CIJA’s consultations with police during Folklorama, when regular pro-Palestinian protests occurred outside the Asper Campus.
“We reached an understanding to ensure that, whether through permits or other mechanisms, such protests would not take place immediately outside the campus in the future,” he said, adding that the Winnipeg Police Service has committed to a stronger presence and more effective action next year.
To advance these advocacy projects, he emphasized, CIJA works collaboratively with the Jewish Federation, Asper Campus, Rady JCC, and community representatives who share their perspectives with police leadership.
At the close of his remarks, Zentner returned to his personal story, recalling that his family left Argentina following two terrorist attacks against Jews in 1992 and 1994.
“We must not go into a dark space,” he said. “That’s my role every day—and it’s a difficult role. But I won’t let that define who I am or how we define our community.”
He noted that collective advocacy has already produced tangible results, such as the provincial government’s appointment of a hate crimes prosecutor, commitments to hate training across public institutions, and increased financial support for Jewish organizations in Winnipeg resulting from a first time ever pre-budget consultation held with the province earlier in the year. CIJA has also worked with the City of Winnipeg on measures to protect Jewish institutions from hostile demonstrations and to ensure that publicly funded cultural organizations do not engage in antisemitic programming.
“Our community is not alone,” Zentner concluded. “We have countless allies who actively support our right to exist—here at home and in Israel. The Jewish community has played a significant role in building this country and contributing to all aspects of life. We need to continue engaging allies to stand visibly and vocally with us today.
I believe we all have a role to play in improving Jewish life in Canada and supporting the relationship between our community, Canada, and Israel. There is truly no work I could imagine more meaningful or impactful than serving our community, advancing our advocacy, strengthening government relations, and expanding our partnerships.
We are resilient, strong, and proud of our Jewish identity, and our relationship with Israel, as the homeland of the Jewish nation.”
Local News
Third annual JFest Winnipeg will be offering programs for all ages
By MYRON LOVE JFest Winnipeg is back with a good variety of musical performances, a book launch, popular Jewish-themed films, children’s activities, and a family-oriented Shabbat dinner.
“JFest,” observes Laura Marjovsky, the Rady JCC Director of Programming, “is an opportunity for our community to experience Jewish art and culture. With our range of JFest events, we are trying to reach out beyond what has been our base audience and appeal to all ages. We have a commitment to bring top notch Israeli performers to share the highest caliber of Israeli entertainment with our audiences.”
The week-long festival (November 14-21) kicks off with a performance by top-ranked Israeli singer-songwriter Harel Skaat. The popular Israeli star began singing as a child. He shot to fame when he finished second in the second season of “Kochav Nolad” – Israel’s version of “American Idol.” His first album was released in 2006 and achieved Platinum status – with one of the songs being ranked as “song of the year.” He followed that up in 2009 with a second album that reached Gold status. In 2010, he represented Israel at the Eurovision competition.
Skaat’s performance is scheduled for the Seven Oaks Performing Arts Centre (which is attached to Garden City Collegiate) beginning at 8:00 P.M. on Saturday, November 14. Patrons will have the opportunity to purchase an enhanced ticket to attend a meet and greet with Harel.
All other JFest programs and activities will be at the Rady JCC.
Music Producer Karla Berbrayer says Ben Caplan’s performance on Saturday, November 21 will also be another highlight. “Ben Caplan redefines what it means to be a modern folk artist,” Berbrayer says. “His music and stories are matched by his larger-than-life stage presence. This concert focuses on how his Jewish upbringing has influenced his entire performance career.”
“Flatland Famous” is returning by popular demand. This quintet, known for its performances at Winnipeg Jets games, will be presenting its concert, “Jewish Soul of Rock and Roll,” on Wednesday, November 18, at 7:30 pm. This year’s show will feature songs by Amy Winehouse, Neil Diamond, Barbra Streisand, Simon and Garfinkel, and other famous Jewish icons.
On Tuesday, November 17, local author Deborah Schnitzer will be taking centre stage with the launch of her new book, “The Woman Who Swallowed West Hawk Lake.” The University of Winnipeg English Professor Emeritus’s new novel explores intergenerational trauma related to Nazi breeding programs. Joining Schnitzer on stage will be a panel of professionals who have experience working with children who have experienced trauma.
And of course, “Best of the Fest” is back. Films to be presented will include“The Floaters” and “We Met at Grossingers,” two wildly popular movies at last spring’s Winnipeg International Jewish Film Festival.
“The Floaters,” to be screened on Monday , November 16 at 7:00 pm is a funny and bang-on depiction of Jewish summer camp culture.
“We Met at Grossingers” is a loving look back at the Borscht Belt in New York’s Catskills, where generations of young Jewish performers earned their dues and developed their acts. The film will be screened on Thursday, November 19 at 7:00 P.M.
On Friday November 20, JFest will host a Family Shabbat dinner featuring Anat Kriger, an Israeli-born, Toronto-based musician, actor, and children’s performer, who has made several appearances in Winnipeg at major communal events.
Kidfest on Sunday, November 15, will be a day-long potpourri of programming that will include live performances, workshops, bouncy castles, games and crafts, and much more.
Readers seeking more information about JFest can contact Laura Marjovsky at 204 477-7539 or lmarjovsky@radyjcc/com
Local News
Hen Mazzig, leading Israeli advocate, makes first Winnipeg appearance
By MYRON LOVE On Tuesday, October 6, a large number of members of our community packed the chapel at the Shaarey Zedek Synagogue, eager to welcome Hen Mazzig in his first appearance in our community.
Over the past few years, the Israeli-born Mazzig – who was appearing at the invitation of our Jewish Federation and Combined Jewish Appeal team – has become one of Israel’s and the Jewish people’s leading advocates on the international stage. His online platforms reach as many 100 million viewers a month with a regular following of almost 1 million. He has been interviewed by numerous leading media outlets and has given addresses at close to 500 universities in recent years.
Mazzig’s presentation in Winnipeg (which was funded by the Asper Family and the Asper Foundation) took the form of a question and answer format with Sarah Mali, the Director General of JFC-UIA (Jewish Federations-United Jewish Appeal) Canada in Israel, asking the questions.
Mali , who was visiting Winnipeg for the third time in the past three years, began by expressing how honoured she felt about having the opportunity to converse with Mazzig – referring to Jewish Federation of Winnipeg President Carrie Shenkarow’s comments regarding Mazzig’s “devotion to Israel and the Jewish people”, his “deep sense of purpose, moral clarity” and “willingness to enter some of the most difficult spaces and conversations.”
The first question that Mali posed to Mazzig was related to his visit to the Canadian Museum of Human Rights and its controversial and one-sided take on the longstanding and ongoing Israeli-Palestinian conflict. She referred to a comment that Mazzig had made on X the day after visiting the museum, in which he wrote that while he “has no problem with people learning about Palestinian history,” he wished that “Palestine Uprooted” didn’t “distort the regional events, including the displacement of 800,000 people just like my grandmother, Hela, who became a refugee when Iraq turned on its Jewish community” post-1948.
“History can only lead to reconciliation when it is told honestly,” he observed. “Otherwise, it is just fuelilng an agenda.”
What most disturbed him about the exhibit, Mazzig told his audience, is that it erased his own family’s history. Expanding upon his family’s roots, he noted that his father’s family came to Israel from Tunisia and his mother’s side from Iraq. He spoke in particular about his maternal grandmother, Hela, who left behind “a beautiful civilization” – Jews had been living and thriving in Iraq since before the Roman destruction of Jerusalem 2000 years ago – to a new land (Israel), where she had to learn a new language (Hebrew) and rebuild her life.
Mazzig added that his grandmother is his anchor in life and the inspiration for all that he has accomplished.
Mali asked Mazzig about his ability to empathize with Palestinians. It was difficult to do, he answered. He got to know Palestinians, he recalled, during the Covid epidemic when he was serving as a medic with the Israel Defense Force and found himself responsible for helping Palestinians through that difficult time and transporting sick Palestinians to Israeli hospitals.
“Even though I fight so hard for Israel,” he observed, it doesn’t mean that I can’t feel empathy for anyone else.”
Mali asked Mazzig how October 7, 2023, changed him.
“I chose not to become a victim,” he said, “but rather to engage more with the world, bear witness, share our stories and talk about genocide. While I was actively advocating for Israel before October 7, I have been much more in demand since. I have become a lot more visible.
”I have found that a lot of people support us,” he continued. “They see what is happening and are on our side.”
On the other hand, he added, a lot of people don’t know anything about Israel. “It is a matter of education,” he said. “I encourage people to go to Israel and talk to Israelis.”
Mali’s last question was what Mazzig means when he writes that “I promise to love being Jewish ten times more than anyone hates me for it.” What does it mean to him to love and find joy and happiness in being Jewish”, she added?
It means cherishing our rich history, Mazzig responded, enjoying Shabbat dinners with family and friends, celebrating all of our holidays and traditions.
“The Jewish People have been through so much over the past 2000 years,” he said. “Many people have tried to destroy us, but we have survived. We are arisen from the ashes numerous time and continued to move forward. Not only are we still here but we have returned as an independent people living again in our ancestral homeland.”
Also addressing the audience at the Shaarey Zedek was Steven Shulman, the president and CEO of the Jewish Federations of Canada. Shulman heaped much praise on our Jewish community in Winnipeg.
“Winnipeg is special,” he noted, “not just in Canada but worldwide. Your CJA campaign continues to be the most successful in North America. You have an outstanding CEO (of the Jewish Federation of Winnipeg) in Jeff Lieberman, who is universally respected.”
He further praised Gray Academy and our community’s highly successful GrowWinnipeg campaign – which has attracted thousands of new families to our community over the past 25 years.
He noted that he was particularly impressed with how our community has come together to protest the biased Nakba exhibit at the Canadian Museum for Human Rights.
He also spoke of the many supporters that we have among non-Jewish Canadians – singling out, as an example, the police officer in Belleville who put his own life on the line protecting the city’s only Jewish congregation from a terrorist attack during yom tov services.
The last word went to Jeff Lieberman, who thanked all the members of our community who have contributed to the CJA campaign this year, as well as our many non-Jewish friends who continue to stand with Israel and the Jewish community.
Local News
Enrolment in videographer/photographer Jeff Gordon’s education programs growing exponentially
By MYRON LOVE When last I spoke with local videographer/photographer Jeff Gordon early last year, he had just launched his new training program for budding photographers and videographers. Now, about 20 months later, he is happy to report that his new course has grown well beyond his original expectations.
“My program has already graduated more than 100 students – with another four sessions beginning in September,” says the founder of JAG Videos and Photography. “I have recently introduced a new training program geared to organizations and businesses and have digitized my courses so that they can be accessed from anywhere in the world.”
What is unique about what Gordon is doing in that this is the only educational program that combines photography and video. “Up until now, the only options for anyone interested in learning the art of photography or making videos has been either Red River College or the University of Winnipeg,” Gordon pointed out in that earlier Post interview. “I recognized a niche here and my goal is to fill this gap.”
He launched his educational initiative in mid-January in his new studio behind his north River Heights home with three classes a week – one strictly for teenagers – over 16 weeks.
“The response exceeded my expectations,” he said in that earlier interview. “We sold out quickly and I have a waiting list. I am teaching the students everything I know about photographer and videography. The curriculum is easy to follow.”
Gordon’s interest in photography and videography – and teaching, he recalled, came about through his previous career as a musician. The graduate of the Hebrew Bilingual program at Brock Corydon Elementary School, and later, Shaftesbury High School – began playing drums in high school.
After high school, he enrolled at the Los Angeles Music Academy. In 2006, he graduated from the jazz program at Grant MacEwan University in Edmonton. His professional credits include 16 years as a drummer with the Sarah Sommer Chai Folk Ensemble, and five years as a member of a touring band called “Driver.”
It was while performing with “Driver” that he began doing videography. “I have always been fascinated by technology,” Gordon said. “While on tour, I began making videos of our live concerts. I would set up four or five cameras to record the shows.”
In 2014, Gordon took the plunge and dove into photography and videography full time with the founding of JAG Videos and Photography. He started with weddings and gradually started to develop a commercial and corporate clientele. He reported that he does a lot of head shots for businesses. He has also done a number of TV spots for Global and Corus.
Gordon’s curriculum is his own creation, based on his experience and a previous training manual he wrote years ago for an entirely different group of students: drummers.
“I used to have as many as 40 students at a time,” he recalled. “I really enjoy teaching. I love expounding on subjects I am passionate about.”
Gordon’s first foray into teaching had a focus on helping businesses and organizations, government departments and agencies enhance their online presence.
“Increasingly, we are in a digital world,” he points out. “Businesses need staff who are adept at making videos and taking photographs. Companies need staff who are able to create videos for them to promote the business online. I can customize my training programs to the needs of my clients to create their own social media and marketing materials.”
Gordon notes that this outreach wasn’t initially part of his expansion plans. “I had people coming to me for this training because there is no one else providing this kind of education,” he observes.
Gordon’s major new development this fall is that he has built and launched a full digital version of his course – which he calls The JAG Creator Academy. “Going digital has opened the training up beyond Winnipeg and makes it available to people globally,” he points out.
“I developed a website, filmed all my tutorials and recorded the video,” he says.
“I even have a sponsor for it,” he adds. (That would be Evoto – an AI-powered photo editing software built specifically for professional photographers.)
The program is only available in English but, Gordon reports, there has been a lot of interest so far.
The next stage in the evolution and growth of Gordon’s move into education will be a program which will coach businesses on SEO (Search Engine Optimization) – and which will involve helping businesses access Google and get their name at the top of search results.
“SEO is what has helped my business stay at the top of Google (searches) and in demand all these years,” Gordon notes. “I am running ads for my new SEO programming on Facebook and Instagram. I am anticipating that I will draw clients from across Canada and the United States.”
While he is still in demand locally as a photographer and videographer, he notes, the education side has also become a full-blown business of its own and, he reports, he is looking to hire additional staff.
As well, he is continually adding new topics and courses to his offerings.
Readers who may be interested in contacting Jeff can find him through his website, which is www.jagvideos.com.
