Features
5 Data-Driven Ways to Boost Your Local Business Online Growth
Looking to boost your local business in today’s digital marketplace? Data-driven strategies can help you stand out from competitors and attract more customers. As a results-driven Toronto marketing agency, we’ve compiled five proven methods that use real data to grow your online presence.
Your local business needs more than just a website to thrive online. These five data-backed approaches will help you identify what works, eliminate what doesn’t, and make smarter marketing decisions. By implementing these strategies, you’ll connect with local customers more effectively and see measurable growth in both traffic and sales.
Why Data-Driven Strategies Matter for Local Businesses
Data-driven strategies transform local business growth by removing guesswork from marketing decisions. When you use concrete metrics instead of intuition, you’re 23% more likely to exceed revenue goals (Source: McKinsey).
Local businesses face unique challenges compared to national brands – your customer base has specific geographic limitations and community preferences that generic marketing approaches can’t address. Data reveals these precise patterns.
Analytics provide critical insights across three key business areas:
- Customer behavior tracking reveals who actually buys from you, not who you think buys from you
- Competitive analysis identifies market gaps and opportunities your competitors haven’t discovered
- ROI measurement shows exactly which marketing channels deliver real returns on your investment
Small adjustments based on data often deliver outsized results. For example, location-based targeting typically improves conversion rates by 15-20% compared to broader campaigns that waste resources on non-local audiences.
Data doesn’t just drive growth—it creates sustainability. Businesses using data-driven strategies retain 79% more customers than those relying on gut instinct alone (Source: Harvard Business Review).
Leveraging Google My Business Analytics
Google My Business (GMB) analytics provides powerful data insights that directly impact your local visibility and customer engagement. By analyzing these metrics, you’re able to make strategic adjustments that can significantly improve your local search performance.
Optimizing Your GMB Profile Based on Search Insights
GMB’s search insights reveal exactly how customers find your business online. Focus on the keywords driving discovery queries (how people search for your type of business) versus direct queries (searches for your business name). Adjust your business description and posts to incorporate high-performing keywords, and add missing category tags identified through search data. Businesses that optimize based on these insights see up to 35% more profile views.
Using Customer Interaction Metrics to Improve Engagement
Customer interaction metrics track how users engage with your GMB listing through clicks, calls, and direction requests. Analyze daily and weekly patterns to identify peak engagement times, then schedule your post updates and special offers during these windows. Respond to all reviews within 24 hours, as profiles with regular owner responses receive 45% more customer actions. Track which types of posts (updates, offers, events) generate the highest engagement rates and prioritize similar content.
Harnessing the Power of Local SEO Data
Local SEO data offers concrete metrics to optimize your online visibility within your specific geographic area. By analyzing this information, you’re equipped to make strategic adjustments that connect your business directly with nearby customers actively searching for your products or services.
Tracking Local Keyword Performance
Keyword tracking tools like SEMrush and Ahrefs provide location-specific search volume data for your target terms. Focus on keywords with high local intent such as “[service] in [city]” or “best [product] near me,” which typically convert at 28% higher rates than generic terms. Monitor ranking changes weekly, identifying which terms drive actual foot traffic or calls through conversion tracking.
Analyzing Competitor Rankings in Your Area
Competitive analysis reveals which local businesses dominate specific search terms in your market. Tools like BrightLocal or Moz Local identify your strongest competitors’ ranking positions and the keywords driving their success. Examine the top 3-5 competitors’ content strategies, backlink profiles, and review velocity to identify replicable tactics that are proven effective in your specific market area.
Utilizing Social Media Analytics for Local Growth
Social media platforms offer powerful analytics tools that reveal exactly how local audiences interact with your content. These insights enable you to refine your social strategy based on concrete data rather than assumptions, creating targeted campaigns that resonate with your local customer base.
Identifying Your Most Engaging Content Types
Social media analytics pinpoint which content formats drive maximum engagement in your local market. Photos generate 94% more engagement than text posts, while videos typically see 48% higher share rates (Source: Sprout Social). Track metrics like shares, comments, and click-through rates across different content types to identify patterns, then allocate your resources toward creating more of what works specifically in your area.
Targeting Local Audiences Through Platform Insights
Platform-specific demographic data reveals precisely who’s engaging with your business locally. Facebook Insights shows age, gender, and location breakdowns of your audience, while Instagram Analytics highlights when your local followers are most active. Use this data to create hyper-targeted ad campaigns with geographic parameters, resulting in conversion rates 30% higher than broad targeting approaches (Source: HubSpot). Tailor your posting schedule to match peak engagement times for your specific location.
Implementing Customer Review Analytics
Customer review analytics transforms feedback into actionable business intelligence that drives growth. By systematically analyzing what customers say about your business, you gain insights that inform strategic decisions and operational improvements.
Turning Negative Feedback into Business Opportunities
Negative reviews contain valuable diagnostic data for identifying operational weaknesses. Use text analysis tools like Birdeye or ReviewTrackers to categorize complaints by topic (service speed, product quality, staff behavior), revealing patterns that wouldn’t be obvious from casual reading. Companies implementing systematic negative review analysis report resolving recurring issues 37% faster than those without structured systems. Transform criticism into targeted improvements by creating specific action plans addressing the most common pain points.
Using Positive Reviews to Strengthen Your Marketing Message
Positive reviews provide authentic marketing language directly from satisfied customers. Extract common praise points from 5-star reviews using sentiment analysis tools like Brandwatch or Mention to identify your most compelling selling points. These customer-generated strengths often become powerful marketing messages with 78% higher conversion rates than company-created slogans. Incorporate direct quotes from glowing reviews into social media posts, website testimonials, and local advertising to leverage social proof that resonates with potential customers in your area.
Email Marketing Metrics That Drive Local Sales
Email marketing delivers an average ROI of $42 for every $1 spent, making it one of the most powerful tools for local businesses. By tracking the right metrics, you’ll transform generic campaigns into targeted local sales drivers with measurable results.
Segmenting Your Local Customer Base for Higher Conversion
Segmentation divides your email list based on location, purchase history, and engagement levels for personalized messaging. Businesses using segmented campaigns see a 760% increase in revenue compared to one-size-fits-all approaches. Target customers within specific zip codes with location-based offers, driving foot traffic to your physical store during slower business periods.
A/B Testing Campaigns for Maximum ROI
A/B testing compares different email elements to determine which versions drive higher engagement with your local audience. Test subject lines, send times, and call-to-action buttons with small segments before launching full campaigns. Local businesses implementing regular A/B testing report 25% higher conversion rates and can identify optimal sending times that align with regional shopping patterns.
Conclusion
Data-driven strategies transform local business growth from guesswork to precision. By implementing Google My Business analytics, local SEO optimization, social media insights, customer review analysis, and targeted email marketing, you’re positioned to make decisions based on concrete evidence rather than assumptions. These five approaches don’t just increase visibility—they connect you with the right local customers at the right time. Local businesses leveraging data consistently outperform competitors, experiencing higher conversion rates, improved customer retention, and stronger community relationships. The digital marketplace rewards those who listen to what their data reveals and adapt accordingly. Your local business already generates valuable information daily—it’s time to put that data to work.
Features
More Than the Price: What Discount Culture and Screen Printed T-Shirts Tell Us About Identity and Community

Amidst the era where we’re inclined to speak in hashtags and memes, there remains something quietly powerful in the humble T-shirt—specifically the screen-printed t-shirt. Whether a frayed band tee from a 1998 concert or a crisp cotton shirt promoting some issue of the day, the T-shirt is a storyteller. And when these discounted T-shirts become more accessible, they are democratized, stories made more widely available, somehow ironically more valuable to the people wearing them.
In Jewish life, value has never been two-dimensional. Value is ethical. Value is social. And value, every now and then, is found in the rim of a bargain bin, where meaning isn’t lost, but amplified.
The Discount: A Jewish Perspective on Value
Discounts are typically considered in strictly economic terms: “Was it a good deal?” “How much did you save?” But in most Jewish cultures, there is an additional component: mindful spending. Whether through the bal tashchit principle (not wasting resources) or the practice of tzedakah (charity), Jewish religious doctrine will tend to encourage mindful consumption. A discount isn’t always getting more for less—sometimes it’s about transferring value, leaving cash on the neighborhood high street, or making room in your budget for what counts.
If a tiny Jewish-owned T-shirt store sells screen printed shirt specials for a discounted price during a synagogue fundraiser or youth pilgrimage to Israel, that discounted price sticker doesn’t cheapen the product—it maximizes its purpose. It’s not just a cheap wearable memory; it’s meaningful.
Screen Printed T-Shirts: Textile Torah on the Streets
Screen printed T-shirts are not merchandise—they’re message on wheels. Think of them as contemporary mezuzot, but not on the door, on the person. They announce affiliations, values, and sense of humor. They say: “This is who I am.” And in some Jewish communities, they’ve proved a powerful vehicle for unity and visibility.
From “Camp Shalom 2024” tees to “Shabbat Vibes Only” tees, screen printed shirts have become shorthand. For moments of communal joy—or despair—they’ve become uniform and uniforming. To collect money for Jewish causes, mark a bar mitzvah, or spread word about antisemitism, these T-shirts transcend fashion. They become statements.
And when these tees do become available on sale—after the game or through community programs—it’s not an end. It’s a start. The shirt that originally cost $30 and now costs $10 may end up in someone’s hands who couldn’t have bought it otherwise but wears it with the same, or even more, pride.
Discounted Doesn’t Mean Disconnected
There’s a sweet humility in something that’s undervalued—not because it’s less desirable, but because it’s got a second life to live.
Within Jewish mysticism is the principle of tikkun olam—repairing the world. In a small way, each discounted T-shirt that finds its second home brings us one step closer to this reality. A surplus of camp tops reformatted as pajamas at a homeless shelter. Unused Hanukkah tees donated to local teens. Or just, a well-constructed shirt brought into reach for a young person seeking to express himself.
Discount culture, in this case, is not consumer culture—it’s access. It’s about opening up symbols of identity, solidarity, and protest to greater populations. For communities like Winnipeg’s Jewish community—tight-knit, heritage-grounded, and always pushing forward—this involves ensuring that belonging to culture is never out of reach because of a price.
Printing the Future: T-Shirts as Tools for Cultural Continuity
When younger generations discover themselves, especially in diasporic societies, the tools with which they take hold of themselves change. While one may have sported a siddur on the sleeve, another will sport a message on their chest. That does not make it any less sacred—it merely makes it different.
And while a $5 shirt on sale might not feel like a sacred object, if it sparks a conversation about Israel, inspires curiosity about Yiddish, or gives someone the courage to say, “Yes, I’m Jewish,” then it has value far beyond retail.
Screen printed tees are becoming historical documents. They inform us about what people care about, what they are fighting for, what they are laughing at, and what they are daydreaming about. And because of commerce, more people can be a part of that visual conversation.
The Takeaway: Don’t Underestimate the Cotton
The next time you spot a rack of reduced-rate screen-printed T-shirts—whether at a Jewish community center, synagogue gift shop, or Internet site—see past the discount. Consider who produced the shirt, who first wore it, and who will next wear it. Reflect on the message emblazoned across the chest, and the community that wears it.
Because in an age of throwaway messages and fast fashion, all too often it is the simple cotton shirt—worn from use, screen-printed with purpose, and sold cheaply through sale—that does the lion’s share of cultural preservation.
Features
Don’t Ignore antisemitism on the Right

By HENRY SREBRNIK Most of us know that currently most antisemitism, usually masked as “anti-Zionism,” can be found on the left of the political spectrum in Canada and the United States, thanks to the hatred of Israel. The Jewish state is being isolated internationally, and its Jewish supporters harassed and attacked domestically. And since the political left controls much, if not most, of academia, the media, the “human rights” organizations, and other essential components of society, its negative effects are profound.
On the right, we find far more support of Israel. But this doesn’t mean we should ignore an atavistic, somewhat “old-fashioned,” form of antisemitism on the far right, particularly in the U.S. These people support isolationism in foreign policy. The most explosive issue involves Jews. They see neoconservatives – mainly Jews — as imperialists and themselves as defenders of the republic, including even against President Donald Trump himself.
They are obsessed with the idea of Israel as a uniquely evil force in world history and American Jews as a malignant fifth column. Was the recent striking of Iran’s nuclear program by Trump in America’s national interest, or a needless sacrifice for the Israel lobby, they asked?
Most prominent in this group is the talk show commentator Tucker Carlson. In the paranoid version of world events concocted by Carlson and his guests, it is the “neocons” who drive America to war in the Middle East, motivated by Israeli prime minister Benjamin Netanyahu’s insatiably expansionist ambitions.
The day after Israel commenced Operation Rising Lion against Iran, Carlson suggested the U.S. military was being controlled by Netanyahu. “Earlier this week, unnamed Washington sources expressed concern over Israel’s ability to fend off Iran’s retaliation, which would inevitably lead to Benjamin Netanyahu ordering the American military to step in and fight on his country’s behalf,” Carlson wrote in a newsletter. “We’re not going to imperil American national security, the American economy, or America itself on your behalf,” he continued.
At the conservative Turning Point USA (TPUSA) conference in July, Carlson also claimed that deceased convicted child sex trafficker Jeffrey Epstein was working for Israel’s Mossad. He said it is “extremely obvious” that Epstein “had direct connections to a foreign government.” Carlson went on: “Now, no one’s allowed to say that that foreign government is Israel, because we have been somehow cowed into thinking that that’s naughty.”
At a debate at TPUSA between comedian Dave Smith and conservative intellectual Josh Hammer about U.S. support for Israel, Smith asserted that “The level of Israeli control over our politics is frankly pretty undeniable.” He called Trump “a war criminal who should spend his life in prison.”
Congresswoman Marjorie Taylor Greene of Georgia, elected in 2020, initially made headlines for an antisemitic conspiracy theory she shared in 2018 suggesting that deadly California wildfires were caused by alleged Jewish space lasers controlled by the Rothschild family. She has gone on to further infamy. This past June she appeared to suggest in a post on X that former President John F. Kennedy was assassinated in 1963 over his opposition to Israel’s nuclear program.
“There was once a great President that the American people loved. He opposed Israel’s nuclear program. And then he was assassinated,” Greene posted as she also defended her dissatisfaction with Trump’s strike on Iran.
She and Carlson shocked viewers after praising New York mayoral candidate and socialist Zohran Mamadani for how he ran his campaign after he won the New York mayoralty Democratic Party primary. “That guy was the only person in the New York City mayor’s debate to say he wanted to focus on New York City,” Carlson said on the June 27 episode of “The Tucker Carlson Show,” with Greene as his guest.
While Greene and Carlson strongly disagreed with Mamdani’s vision for the city, they praised him for running a New York City-centered campaign, noting his answer during a Democratic debate where candidates were asked what foreign country they would visit.
“I think most said Israel,” Carlson stated. “And he said, ‘I wouldn’t go anywhere. I’d stay in New York and like, if I want to meet Jewish constituents, I go to their synagogues, their homes or whatever, but I’d be here in New York because that’s what I’m doing. I’m running New York. That’s my job.’” Responded Greene: “Well, he gave the right answer.”
Another prominent antisemite who has condemned Trump’s support of Israel in the “Twelve-Day War” with Iran is Candace Owens. “This was not Trump’s decision; it was Bibi Netanyahu’s decision,” Owens told TV host Piers Morgan. “And that is the reason that he did it. We’re very aware that Israel is dictating our foreign policy, and we’d now like that to stop.” Like Greene, Owens has suggested that AIPAC, the pro-Israel lobbying group, was responsible for President Kennedy’s assassination.
Owens worked for a time at the right-wing youth conservative movement Turning Point USA, where she began to gain a following, including Ye, formerly known as Kanye West, who later appeared in public with her before he went on a string of antisemitic rants. She has made and endorsed numerous comments with roots in antisemitic stereotypes, including the blood libel, and her views have been praised by avowed white supremacist and Holocaust denier Nick Fuentes.
Given that the Democratic Party has basically begun to abandon Israel, should the antisemitic right gain control of the Republican Party MAGA movement, Jews in America, and Israel internationally, would be left in a perilous position similar to the 1939-1941 period. That was when the America First isolationists, many of them fascists, and the Communist Party fellow travellers joined hands in refusing to oppose Hitler, following the notorious Molotov-Ribbentrop nonaggression pact (also known as the Hitler-Stalin Pact) between Nazi Germany and the Soviet Union, signed that August 23, 1939. As we know, it led to the Second World War and the Holocaust.
Henry Srebrnik is a professor of political science at the University of Prince Edward Island.
Features
Two bookstores – two contrasting approaches when it comes to offering readers books by an avowed defender of Israel

By BERNIE BELLAN Recently we were contacted by a reader who asked us whether we would be interested in looking into why it is that McNally Robinson Booksellers does not offer any books written by Douglas Murray.
Who is Douglas Murray? you might ask. We have had several stories about Murray on this website over the years, most recently last November, in a story written originally for the Canadian Jewish News titled: “Douglas Murray: A Champion of Israel.”
To give you a better idea who Murray is, here is what Wikipedia has to say about him: “Douglas Murray (born 16 July 1979[)is a British neoconservative political commentator, cultural critic, author, and journalist. He is currently an associate editor of the conservative British political and cultural magazine The Spectator, and has been a regular contributor to The Times, The Daily Telegraph, The Sun, the Daily Mail, New York Post, National Review, The Free Press, and UnHerd.
“His books include Neoconservatism: Why We Need It (2006), The Strange Death of Europe: Immigration, Identity, Islam (2017), The Madness of Crowds: Gender, Race and Identity (2019), The War on the West (2022), and On Democracies and Death Cults: Israel, Hamas and the Future of the West (2025).
“Murray was the associate director of the Henry Jackson Society, a neoconservative think tank, from 2011 to 2018.
“Murray is a critic of current immigration into Europe and of Islam. He became more well-known internationally due to his advocacy for Israel after the October 7 attacks in 2023.
“Murray has been praised by conservatives and criticized by others. Articles in the academic journals Ethnic and Racial Studies and National Identities associate his views with Islamophobia nd he has been described as promoting far-right ideas such as the Eurabia, Great Replacement, and Cultural Marxism conspiracy theories.”
Murray’s most recent book, as mentioned above, is On Democracies and Death Cults: Israel, Hamas and the Future of the West.
Here is the description of the book you can find on Amazon:
“In his travels through Israel and Gaza, #1 International Bestselling author Douglas Murray has seen the best and the worst humanity has to offer, and he has no trouble choosing a side.
“Murray is not Jewish and before October 7, he had never lived in Israel. However, he objects to being lied to, and Israel has been on the receiving end of the biggest, deepest, longest lies in history.
“Israel’s commitment to fundamental Western values—capitalism, individual rights, democracy, and reason—has made it a beacon of progress in a region dominated by authoritarianism and extremism. Israel’s principles vividly contrast with the ideology of Hamas, which openly proclaims its love of death over life. With incisive moral clarity, On Democracies and Death Cults exposes how the campus left and international establishment confuse this conflict by:
- “Calling on Israel for restraint and proportionality, while Hamas commits genocide.
- “Slandering Israelis as white colonialists, while only a third of Israelis are Jews of European ancestry.
- “Framing the conflict as oppressor vs. oppressed, when it is really between a thriving multi-ethnic democracy and a death cult bent on its annihilation.
“Drawing from intensive on-the-ground reporting in Israel, Gaza, and Lebanon, Douglas Murray places the latest violence in its proper historical context. He takes readers on a harrowing journey through the aftermath of the October 7 massacre, piecing together the exclusive accounts from victims, survivors, and even the terrorists responsible for the atrocities. If left unchecked, misplaced sympathy could embolden forces that seek to undermine not only Israel, but all of Western civilization.”
Given that Douglas Murray is a staunch defender of Israel, what does it say about McNally Robinson Booksellers that they refuse to carry any of the five books that Murray has written to date?
We asked a spokesperson for McNally Robinson whether anyone wished to comment as to why it is that the store will not carry any of Murray’s books, but we were told that McNally Robinson has no comment to make.
As a result, we headed down to the store to take a look for ourselves at the selection of titles that McNally Robinson has on display about Israel and Palestine and that can be found under the heading “Middle East Issues.”
Here are the titles we were able to see in the store:
The Time Beneath the Concrete – Palestine between Camp and Colony; I Shall Not Hate; Jews Don’t Count; Being Jewish After the Destruction of Gaza (by Peter Beinart); Hope Without Hope; The Gardener of Lashkar Gah; States Without People; Hamas – From Resistance to Regime; The State of Israel vs. The Jews; Israel/Palestine; Banging on the Walls of the Tank; Perfect Victims; Genocide Bad; The Wall Between; The Palestine Laboratory; Road to October 7; Hamas; The World After Gaza; Palestine in a World on Fire; Lobbying for Zionism on Both Sides of the Atlantic; Loot – How Israel Stole Palestinian Property.
As well, McNally Robinson has a great many other books about Israel and Palestine that are available to order online, including (but not limited to):
The Hundred Years’ War on Palestine – A History of Settler Colonialism and Resistance 1917-2017; Genocide Bad; A Genocide Foretold; The Shortest History of Israel and Palestine; Recognizing the Stranger (On Palestine and Narrative): The Question of Palestine; October 7th – Searching for the Humanitarian Middle
In contrast with McNally Robinson’s approach to the subject of Israel and Palestine, Indigo Books offers books that are more sympathetic to Israel. Given that Heather Reisman is the owner of Indigo Books and has demonstrated support for Israel, particularly through a foundation she and her husband, Gerald Schwartz, established, known as the HESEG Foundation, which provides scholarships for “lone soldiers” serving in the Israel Defence Forces, it should come as no surprise that Indigo Books offers books that contain a more pro-Israel perspective – in contrast with McNally Robinson.
As well, from time to time, Heather Reisman adds the title “Heather’s Pick” to a particular book, which means that book is “specifically recommended by her and comes with a money-back guarantee,” according to the article about her on Wikipedia.
Here are titles that were located on shelves under the heading “World History” that we saw on display at the Indigo Books location on Empress:
The Prime Ministers – An Intimate Narrative of Israeli Leadership (a “Heather’s Pick”); Mossad; A Child in Palestine; Understanding Palestine; Enemies and Neighbors; Palestine 1936 – The Great Revolt and the Roots of the Middle East Conflict; The Hundred Years War for Palestine; The Wall; Israel – Palestine; Orientalism (by Edward Said); The Question of Palestine; Ghosts of a Holy War; The Shortest History of Israel and Palestine; A Half Century of Occupation; Can We Talk About Israel?; Deluge; A Day in the Life of Abed Salama: Anatomy of a Jerusalem Tragedy; Israel (by Noa Tishby); The Lemon Tree; Thirteen Days in September: The Dramatic Story of the Struggle for Peace (story of Begin and Sadat at Camp David); Son of Hamas; Israel – A Concise History of a Nation Reborn (a “Heather’s Pick”); Israel and Civilization; Terror Tunnels (by Alan Dershowitz); Israel – A History (by Martin Gilbert); Impossible Takes Longer; Israel Alone; Ally (by Michael Oren); On Being Jewish Now; The Story of the Jews; Antisemitism in America; The World After Gaza; The War on the West (also by Douglas Murray).
As well, Indigo Book has a lengthy list of other titles that relate to the subjects of Israel and Palestine and that can be ordered online.
We might also note that the Douglas Murray book, On Democracies and Death Cults: Israel, Hamas and the Future of the West, was not only for sale at the Indigo Books location on Empress, it was showcased when we were there (July 24).
Readers should bear in mind though that both McNally Robinson Booksellers and Indigo Books are privately owned and it is the prerogative of the owners to choose which books they will sell.