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Moe Levy reminisces about the late Izzy Asper

Izzy Asper and Moe Levy

By BERNIE BELLAN In March 2023 Moe Levy retired as executive director of the Asper Foundation, after 23 1/2 years in that position.

Moe Levy (photo taken by Morley Bernstein at the Remis Group luncheon May 22)


To that point Levy had been the only person to hold that position. In an April 2014 column about Levy I wrote about how he had come to fill that role. Prior to becoming executive director of the Asper Foundation, Levy had an extensive background in both the public and the private sectors.
After coming to Canada from his native Bombay, with a stop in Israel along the way, Levy entered university here, acquiring both a Bachelors and Masters in Business Administration from the University of Manitoba.
As I noted in my 2014 article, “Levy says that he began to work for the Manitoba government as soon as he graduated from university here. ‘I started off as a consultant, he explained. In two years ‘I created the first business incubator program in Canada,” he said with pride. ‘It was called ‘Enterprise Manitoba.’
“One of the programs that grew out of that particular initiative was something called ‘Business Start”,’which saw young entrepreneurs receive $5,000 grants from the government,’ ” Levy added.

Later, Levy was involved in various other enterprises, including joint ownership (with his brother) of what became two well known restaurants in Winnipeg (although both have since closed): Moskowitz and Moskowitz” (at the corner of Mayfair and Main), then Schmeckers (in St. James).
As I noted, however, Levy and his brother eventually sold the restaurants. “ ‘I couldn’t stand the restaurant business,’ Levy explained.”
In 1993, along with other investors, Moe bought a company known as the Northern Fur Exchange – which is where I first met Moe and his late wife Barbara (who was heavily involved in managing the company), when I went there to do a story about the business.
“But, by 1999, Levy says, he ‘wanted to take the company in a different direction than his partners, so he sold his interest to them and began to take stock of where he wanted to go
from there.
“ ‘I was 51 years old. I saw an ad in the Globe and Mail. It was an ad for a Jewish foundation (in Winnipeg). It didn’t say exactly which foundation. The ad was for an executive director for that foundation.’
“ ‘I threw my name into the hat,’ he said, without knowing that he was applying to be executive director of the Asper Foundation. Levy had met Izzy Asper only once before – in 1997, when Asper was in the process of endowing the Asper Centre for Entrepreneurship at the University of Manitoba. While the two men eventually forged a close relationship, it was as a result of Izzy’s sudden death in 2003 that Moe Levy found himself working hand-in-hand with Izzy’s daughter, Gail.
“While the Hebrew University was the major focus of the Asper family’s involvement in Israel for years, Gail paid tribute to the Asper Foundation’s work in Israel having ‘greatly expanded’ since Moe Levy became executive director of the Foundation,” I wrote in that 2014 article.

The late Izzy Asper

This past May 22, Moe Levy was the guest speaker for the Remis Luncheon group. His talk was advertised this way: “Moe will recount many compelling and funny stories of working with Izzy, one of Canada’s leading philanthropists and entrepreneurs. including the initial vision for the Canadian Mureum for Human Rights, the Asper School of Business, and many ground breaking projects in Winnipeg and Israel.”
Before he began his talk I asked Moe whether anything he was about to say would be off the record. He thought about it and replied that if he were going to say anything that he didn’t want recorded, he would let me know. As it was, he only thought of going off the record once – and even though he didn’t say: “This is off the record,” the fact that he even contemplated it led me not to repeat what he had said. (As you read on, you’ll find what it is that I withheld printing.)

Levy began by recalling sitting in Izzy Asper’s “beautiful back yard” one July evening in 2000. “He had just given away $50 million in the last 10 months. I started on September 1, 1999 and, in six months – $10 million to the Jewish Foundation, $10 million to the Winnipeg Foundation, $5 million to St. Boniface (Hospital), $5 million to the Hebrew U…”
“I had just come back from visiting the Museum of Tolerance in Los Angeles. Izzy’s passion for human rights goes back to 1973 when he tabled the first Bill of Rights in the Manitoba Legislature.” (Asper was leader of the Manitoba Liberal Party at the time. I remember interviewing him for a paper I was writing about the Manitoba Liberal Party.)
During the course of that evening, Levy said, Izzy broached the idea of building a human rights museum in Winnipeg. “Later that night, around midnight,” Levy continued, “the phone rang.”
“It has to be Izzy,” Moe’s wife (the late) Barbara said.
Picking up the phone, Levy observed that Izzy told him, “You know that idea we spoke about tonight? After you left, I went downtown and I found the land that we’re going to build this museum on…It’s the same site on which the museum is located today,” Levy noted.
“But,” Levy added, Izzy also told him: “It’s Tuesday night. By Friday I want you to get the land – to tie up the land.”
“But Izzy,” Levy said he asked Asper, “there are a lot of levels of government to go through.”
“Don’t worry,” Asper replied, “Just tell the guys I sent you and it’ll get done.”

Levy told a story about the first trip he took with Asper. It was on Asper’s private jet; they were flying to Toronto. As you might expect, if you knew anything about Izzy Asper, “the cabin was full of smoke.”
The purpose of the meeting was to meet with “two of the most important Zionist figures” in the history of Israel, Levy said: “Smoky Simon – who created the Israel Air Force; and Harry Horowitz” (who had deep roots in right wing Zionist causes, according to information on the World Zionist Organization website). Simon and Horowitz wanted “to get a million dollars for the Menachem Begin Centre.” (Incidentally Levy also mentioned that Horowitz had once come to Winnipeg at Sid Halpern’s invitation. Sid Halpern is a regular attendee at the Remis Grooup Luncheons and Levy was looking right at him when he made that remark.)
(What I find so contradictory about Izzy Asper, however, was that, as a supposed staunch defender of human rights, his actions belied the notion that he was a champion of human rights. Anyone who admired Menachem Begin, for instance, could hardly have been considered an advocate for human rights – unless by human rights you meant the rights of certain groups, but not others. Oh well, we’re all full of contradictions, aren’t we?)

Levy went on to describe his “life with Izzy as nothing short of amazing, exhilirating, exciting, such as “putting together the jazz series…” Apparently, according to Levy, Asper would go so far as to choose the playlist for any jazz concert performer (sounds like Trump), but “come Monday morning,” Levy said, “I would receive a memo from Izzy saying they did not play the playlist in the order I gave it to them!”
Also, according to Levy, Asper couldn’t just sit back and enjoy the jazz concerts. Instead, he would head up to the top of the Berney Theatre (home to the Asper Jazz Series) and “count the empty seats.”
Again, in addition to complaining about artists not following his playlist instructions, Asper would complain about empty seats in that same Monday morning memo. Since the concert series was invariably sold out in those years, any empty seat signified a subscriber not having shown up.
In that same memo Asper would complain, for instance, that “there were 17 empty seats. Those subscribers could have given their seats to someone else!”

The subject of Holocaust education was also something that was very important to Asper, Levy noted. “Izzy recognized very early on that we needed to reach not the Jewish kids, but the non-Jewish kids, so that over the course of time we’ve sent 14-15,000 kids on trips to Washington” (to visit the Holocaust Museum).

Another memorable incident which had a connection to Asper and in which Levy played a part, albeit a minor one, was “the Concordia riot” of 2002.
“Concordia” (University, in Montreal) ” was a hotbed for antsemitism,” Levy explained.
Along with Rabbi (Joshua) Poupkow, who was from Montreal, Levy and Asper decided (in September 2002) that it would be a good idea “to bring BB Netanyahu to Montreal to speak at Concordia. He (Netanyahu) was in between jobs, after serving as Finance Minister (of Israel), then Prime Minister, he was on the speakers’ circuit. So, we paid him …to come for three lectures: Montreal, Toronto, and Winnipeg.” (Levy wasn’t sure whether the exact amount Netanyahu paid should be published, so I won’t repeat the figure here. Suffice to say, it was a huge amount.)
“We knew that” the pro-Palestinians had as their aim that, “if Netanyahu shows up, he’s never, ever going to speak at Concordia. So this became a major challenge for Izzy. ‘I’m going to bring him here (Montreal) and I’m going to make sure he speaks,’ ” Levy said was what Asper wanted to do.
“Of course, BB always wanted to fly on a private jet, so Izzy – who had other things to do, told me to take his private jet and go pick up BB.”
“So I flew on Izzy’s private jet to pick up BB. I’ll never forget – his wallet was about this thick (and here Levy gestured with his fingers showing how thick Netanyahu’s wallet was) and it was full of thousand dollar bills,” Levy observed.
“Anyway, by this time, the press is full of stories – about how students are going to stop him from speaking,” Levy said. “So we land – and Netanyahu has one security guy with him and, I’m not kidding, he was about this high (gesturing to show that he was very short). But he had a lot of guns on him. I don’t know how many.”
“There are about 20 police cars waiting for us and they wouldn’t let the security guy off the airplane with the guns, so we sat while” diplomats negotiated how many guns the guard might be allowed to take with him and, in the end, “he was allowed to take one gun with him.”
As one might have expected, there was a huge crowd of demonstrators surrounding the hotel where Netanyahu was staying (the Ritz-Carlton).
Netanyahu though, was determined to speak at Concordia. However, his “security guy got on the phone with the Mossad in Israel and they said there was no frigging way they were going to let him speak. So his security guy told him he’s not going anywhere.
“But BB, all of a sudden, decides he wants a haircut. Someone tells him there’s an Arab barber in the basement. He was asked whether he was okay with that?”
He answered, “absolutely.”
Levy described the ensuing scene: There’s BB sitting in a chair, with this “Arab guy giving him a haircut,” while BB’s security guy has his hand resting over his jacket where his gun is – ready to spring into action if needed.
The upshot was that BB “was not allowed to speak.” A riot did take place at the Sir George Williams campus of Concordia University. Levy noted that there were two documentaries made about the riot, (one by the National Film Board, titled “Dicordia,” and the other by filmmaker Martin Himel, titled “Confrontation at Concordia.”)

Another story Levy told was about a meeting held between Asper and then-Prime Minister Jean Chretien to discuss federal funding for the Human Rights Museum. (Levy says the meeting was held at the Prime Minister’s residence in Ottawa, but every other source that I was able to check referred to a meeting at Izzy Asper’s Palm Beach residence, in 2001. Perhaps there were two meetings.)
In either event, Levy said that, as the only other person in the room during that meeting, he was fascinated with the notion that the most powerful man in Canada at the time, Jean Chretien – according to Maclean’s Magazine, was meeting with the second most powerful man, Izzy Asper, again – according to Maclean’s Magazine,
As Levy described it, “there’s these two guys, arguing over how much money” the federal goverment would be willing to commit to the building of the human rights museum. “There was something explicit going on between these two guys. I thought: ‘You two guys use that kind of language with each other?’ “

Asper always liked to dream, Levy noted. For example, where the skating rink now sits on the Asper Campus, “he wanted to build a 500 seat concert hall,” Levy said.
He told another story about a trip Izzy and Gail Asper took one day in 1999 to Steinbach, where they were supposed to meet with Chuck Loewen of Loewen Windows. The purpose was to hit up Loewen for a contribution to the Canadian Museum for Human Rights, which was still only a dream that Izzy wanted to bring to fruition at that point. Although one of Canada’s most successful businessmen by then – perhaps actually the most successful at that time, Izzy was not above doing the grunt work that was indispensable to raising enough money for the museum project – so that eventually the idea was that with enough privately donated money, it would leverage the federal government into contributing to the project as well.
Levy said that, while sitting in his oiffice, he got a call from Gail, who said, “Moe, we’re at Marion and Lagimodiere. How do we get to Steinbach?” It turned out they were in the wrong lane, but eventually, after much explaining which way to go, Izzy and Gail did make it to Steinbach, Levy observed.

Levy recalled the say he heard the news that Izzy had suffered a massive heart attack – and had died. “It was October 7, 2003, and we were on our way to Vancouver to launch an international architectural competition” for the design of the new museum.
Izzy Asper’s funeral was one of the largest ever held in Winnipeg. It attracted former prime ministers, the then-Prime Minister (Chretien), and a host of dignitaries from all walks of life. The day that Izzy died, Levy added, he was supposed to have received an honourary Indigenous title from Manitoba Grand Chief Phil Fontaine, which, translated into English, Levy explained, was “He who walks among the stars.”
Levy said: “What can I say about Izzy except that he was charismatic, a raconteur, bon vivant, had a great sense of humour, was an entertainer…he lived a hundred lives.”
Later in his talk, Levy added this about Izzy Asper: “He was the kind of guy who made you think you could accomplish anything. He made you sit there – and imagine and, before you knew it, you were doing things well beyond what you thought was your own capacity.”

In describing the effort that went into fundraising for the museum, Levy noted that “When you think about it, 75% of the money privately raised came from this little city (Winnipeg) – $115 million.” That fact was pivotal in then-Prime Minister Stephen Harper’s coming forward with a major contribution from the federal government: $100 million plus $21.7 million annually for operating costs.
Turning to Izzy Asper’s “passion for Israel,” Levy described Izzy’s support for the Hebrew University of Jerusalem, saying that Izzy was determined to undertake the human rights museum project without sacrificing any of his commitment to the State of Israel.
Levy noted that “in a month the Hebrew University is going to celebrate its hundredth anniversary. Who was there (at its founding)? Einstein, Freud, Buber – the greatest minds that ever lived,” he suggested.

Features

Israel Has Always Been Treated Differently

By HENRY SREBRNIK We think of the period between 1948 and 1967 as one where Israel was largely accepted by the international community and world opinion, in large part due to revulsion over the Nazi Holocaust. Whereas the Arabs in the former British Mandate of Palestine were, we are told, largely forgotten.

But that’s actually not true. Israel declared its independence on May 14,1948 and fought for its survival in a war lasting almost a year into 1949. A consequence was the expulsion and/or flight of most of the Arab population. In the immediate aftermath of the Second World War, millions of other people across the world were also driven from their homes, and boundaries were redrawn in Europe and Asia that benefited the victorious states, to the detriment of the defeated countries. That is indeed forgotten.

Israel was not admitted to the United Nations until May 11, 1949. Admission was contingent on Israel accepting and fulfilling the obligations of the UN Charter, including elements from previous resolutions like the November 29, 1947 General Assembly Resolution 181, the Partition Plan to create Arab and Jewish states in Palestine. This became a dead letter after Israel’s War of Independence. The victorious Jewish state gained more territory, while an Arab state never emerged. Those parts of Palestine that remained outside Israel ended up with Egypt (Gaza) and Jordan (the Old City of Jerusalem and the West Bank). They were occupied by Israel in 1967, after another defensive war against Arab states.

And even at that, we should recall, UN support for the 1947 partition plan came from a body at that time dominated by Western Europe and Latin American states, along with a Communist bloc temporarily in favour of a Jewish entity, at a time when colonial powers were in charge of much of Asia and Africa. Today, such a plan would have had zero chance of adoption. 

After all, on November 10, 1975, the General Assembly, by a vote of 72 in favour, 35 against, with 32 abstentions, passed Resolution 3379, which declared Zionism “a form of racism.” Resolution 3379 officially condemned the national ideology of the Jewish state. Though it was rescinded on December 16, 1991, most of the governments and populations in these countries continue to support that view.

As for the Palestinian Arabs, were they forgotten before 1967? Not at all. The United Nations General Assembly adopted resolution 194 on December 11, 1948, stating that “refugees wishing to return to their homes and live at peace with their neighbours should be permitted to do so at the earliest practicable date, and that compensation should be paid for the property of those choosing not to return and for loss of or damage to property which, under principles of international law or equity, should be made good by the Governments or authorities responsible.” This is the so-called right of return demanded by Israel’s enemies.

As well, the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA) was established Dec. 8, 1949. UNRWA’s mandate encompasses Palestinians who fled or were expelled during the 1948 war and subsequent conflicts, as well as their descendants, including legally adopted children. More than 5.6 million Palestinians are registered with UNRWA as refugees. It is the only UN agency dealing with a specific group of refugees. The millions of all other displaced peoples from all other wars come under the auspices of the UN High Commissioner for Refugees (UNHCR). Yet UNRWA has more staff than the UNHRC.

But the difference goes beyond the anomaly of two structures and two bureaucracies. In fact, they have two strikingly different mandates. UNHCR seeks to resettle refugees; UNRWA does not. When, in 1951, John Blanford, UNRWA’s then-director, proposed resettling up to 250,000 refugees in nearby Arab countries, those countries reacted with rage and refused, leading to his departure. The message got through. No UN official since has pushed for resettlement.

Moreover, the UNRWA and UNHCR definitions of a refugee differ markedly. Whereas the UNHCR services only those who’ve actually fled their homelands, the UNRWA definition covers “the descendants of persons who became refugees in 1948,” without any generational limitations.

Israel is the only country that’s the continuous target of three standing UN bodies established and staffed solely for the purpose of advancing the Palestinian cause and bashing Israel — the Committee on the Exercise of the Inalienable Rights of the Palestinian People; the Special Committee to Investigate Israeli Practices Affecting the Human Rights of the Palestinian People; and the Division for Palestinian Rights in the UN’s Department of Political Affairs.

Israel is also the only state whose capital city, Jerusalem, with which the Jewish people have been umbilically linked for more than 3,000 years, is not recognized by almost all other countries.

So from its very inception until today, Israel has been treated differently than all other states, even those, such as the Democratic Republic of Congo, Somalia, and Sudan, immersed in brutal civil wars from their very inception. Newscasts, when reporting about the West Bank, use the term Occupied Palestinian Territories, though there are countless such areas elsewhere on the globe. 

Even though Israel left Gaza in September 2005 and is no longer in occupation of the strip (leading to its takeover by Hamas, as we know), this has been contested by the UN, which though not declaring Gaza “occupied” under the legal definition, has referred to Gaza under the nomenclature of “Occupied Palestinian Territories.” It seems Israel, no matter what it does, can’t win. For much of the world, it is seen as an “outlaw” state.

Henry Srebrnik is a professor of political science at the University of Prince Edward Island.

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Why New Market Launches Can Influence Investment Strategies

New market launches play a critical role in shaping how investors plan, diversify, and execute their financial strategies. When a company transitions from private ownership to public trading, it creates fresh opportunities for capital participation, valuation discovery, and long-term growth assessment. An upcoming IPO often attracts retail and institutional investors alike, as it offers an opportunity to invest at an early public stage. These launches influence market sentiment, sector momentum, and portfolio allocation decisions, making them an important consideration for anyone seeking to align investment strategies with evolving market dynamics. Understanding how new listings affect pricing, risk, and long-term potential helps investors make more informed, disciplined choices.

Understanding the Role of New Market Launches

New market launches introduce fresh capital, innovation, and competition into public markets. They often signal broader economic trends and provide insights into emerging sectors. For investors, these launches are more than just new tickers—they shape market behavior and strategic planning.

Expanding Market Opportunities

New listings expand the investable universe by introducing companies that were previously inaccessible. This allows investors to explore new industries, technologies, or business models, helping diversify portfolios and reduce reliance on mature or saturated sectors.

Price Discovery and Valuation Dynamics

Initial listings go through a price-discovery phase in which demand and supply determine valuation. This process can create short-term volatility but also offers strategic entry points for investors who understand fundamentals and market sentiment.

Capital Flow Redistribution

When new companies enter the market, capital often shifts from existing stocks to new offerings. This redistribution can influence sector performance and temporarily affect broader indices, thereby altering portfolio allocation strategies.

Reflection of Economic Confidence

A steady flow of new listings often reflects positive economic sentiment and business confidence. Investors monitor these signals to gauge market health and adjust their equity exposure accordingly.

Increased Market Liquidity

New launches contribute to overall market liquidity by increasing the number of tradable shares. Increased liquidity improves price efficiency and offers investors more flexibility in executing trades.

How New Listings Shape Investor Decision-Making

Investment strategies are not static; they evolve based on market conditions and available opportunities. New market launches influence how investors assess risk, timing, and portfolio balance.

Risk Assessment and Appetite

Newly listed companies may carry higher uncertainty due to limited public financial history. Investors must evaluate their risk tolerance and decide whether early exposure aligns with their overall strategy.

Portfolio Diversification

Including new listings can enhance diversification by adding exposure to different revenue models or growth stages. This helps balance portfolios that may be overly concentrated in established companies.

Short-Term vs Long-Term Strategies

Some investors seek short-term gains driven by listing momentum, while others focus on long-term value creation. Understanding this distinction helps align new investments with broader financial goals.

Sector Rotation Strategies

New listings often emerge from high-growth sectors. Investors may rotate capital into these sectors early, anticipating future expansion and innovation-led growth.

Behavioral Influence on Markets

Public interest and media coverage surrounding new listings can influence investor behavior. Awareness of sentiment-driven movements helps investors avoid emotional decision-making.

Evaluating New Market Launches Effectively

Not all new listings present equal opportunities. A structured evaluation framework helps investors separate strong prospects from speculative risks.

Business Model Strength

Understanding how a company generates revenue and maintains profitability is a fundamental part of evaluating new market entrants. A well-defined business model shows how products or services create value for customers and how that value is monetized. Scalable models, diversified revenue streams, and predictable income sources often indicate stronger resilience and long-term investment potential, especially in competitive or evolving industries.

Financial Transparency

Clear and detailed financial disclosures help investors assess a company’s overall health and risk profile. Reviewing revenue growth, operating margins, debt obligations, and cash flow stability provides insight into financial discipline and sustainability. Transparent reporting practices reflect management accountability and reduce uncertainty, enabling investors to make informed decisions based on reliable data rather than speculation.

Competitive Positioning

A company’s ability to compete effectively within its industry is a key determinant of future performance. Investors analyze market share, differentiation strategies, pricing power, and barriers to entry to understand competitive advantages. Strong positioning suggests the company can defend its market position, withstand competitive pressures, and capitalize on emerging opportunities over time.

Management and Governance

Leadership quality plays a crucial role in long-term value creation. Experienced executives with a track record of execution, combined with robust corporate governance structures, signal operational credibility. Transparent decision-making, independent oversight, and ethical practices help reduce risk and align management actions with shareholder interests, particularly for newly listed companies.

Growth Sustainability

While rapid expansion can attract attention, sustainable growth is what supports lasting returns. Investors assess whether realistic assumptions, operational capacity, and consistent market demand support growth projections. Balanced expansion strategies that prioritize profitability, efficiency, and long-term planning are often viewed as more reliable than aggressive growth that strains resources or increases financial risk.

Strategic Timing and Market Conditions

The success of an upcoming IPO is closely linked to strategic timing and prevailing market conditions, which significantly influence investor response and post-listing performance. Market sentiment plays a decisive role, as optimistic, growth-driven environments often generate strong demand for new listings, supporting positive price momentum after debut. In contrast, cautious or volatile markets can suppress enthusiasm, limiting upside potential even for fundamentally strong companies. Alongside sentiment, macroeconomic factors such as interest rate trends, monetary policy direction, and fiscal measures shape capital allocation decisions. Lower interest rates generally encourage investors to seek growth opportunities through IPOs, while tighter policy conditions may dampen risk appetite. Together, timing, sentiment, and policy context form a critical framework for investors to evaluate entry strategies for upcoming IPOs.

Conclusion

New market launches have a meaningful influence on investment strategies by introducing fresh opportunities, shifting capital flows, and shaping market sentiment. From diversification and growth exposure to timing and risk management, these listings require thoughtful evaluation and disciplined execution. By understanding their broader impact and aligning participation with financial goals, investors can integrate new opportunities into well-structured portfolios while maintaining balance and long-term focus.

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Are Niche and Unconventional Relationships Monopolizing the Dating World?

The question assumes a battle being waged and lost. It assumes that something fringe has crept into the center and pushed everything else aside. But the dating world has never operated as a single system with uniform rules. People have always sorted themselves according to preference, circumstance, and opportunity. What has changed is the visibility of that sorting and the tools available to execute it.

Online dating generated $10.28 billion globally in 2024. By 2033, projections put that figure at $19.33 billion. A market of that size does not serve one type of person or one type of relationship. It serves demand, and demand has always been fragmented. The apps and platforms we see now simply make that fragmentation visible in ways that provoke commentary.

Relationship Preferences

Niche dating platforms now account for nearly 30 percent of the online dating market, and projections suggest they could hold 42 percent of market share by 2028. This growth reflects how people are sorting themselves into categories that fit their actual lives.

Some want a sugar relationship, others seek partners within specific religious or cultural groups, and still others look for connections based on hobbies or lifestyle choices. The old model of casting a wide net has given way to something more targeted.

A YouGov poll found 55 percent of Americans prefer complete monogamy, while 34 percent describe their ideal relationship as something other than monogamous. About 21 percent of unmarried Americans have tried consensual non-monogamy at some point. These numbers do not suggest a takeover. They suggest a population with varied preferences now has platforms that accommodate those preferences openly rather than forcing everyone into the same structure.

The Numbers Tell a Different Story

Polyamory and consensual non-monogamy receive substantial attention in media coverage and on social platforms. The actual practice rate sits between 4% and 5% of the American population. That figure has remained relatively stable even as public awareness has increased. Being aware of something and participating in it are separate behaviors.

A 2020 YouGov poll reported that 43% of millennials describe their ideal relationship as non-monogamous. Ideals and actions do not always align. People answer surveys about what sounds appealing in theory. They then make decisions based on their specific circumstances, available partners, and emotional capacity. The gap between stated preference and lived reality is substantial.

Where Young People Are Looking

Gen Z accounts for more than 50% of Hinge users. According to a 2025 survey by The Knot, over 50% of engaged couples met through dating apps. These platforms have become primary infrastructure for forming relationships. They are not replacing traditional dating; they are the context in which traditional dating now occurs.

Younger users encounter more relationship styles on these platforms because the platforms allow for it. Someone seeking a conventional monogamous partnership will still find that option readily available. The presence of other options does not eliminate this possibility. It adds to the menu.

Monopoly Implies Exclusion

The framing of the original question suggests that niche relationships might be crowding out mainstream ones. Monopoly means one entity controls a market to the exclusion of competitors. Nothing in the current data supports that characterization.

Mainstream dating apps serve millions of users seeking conventional relationships. These apps have added features to accommodate other preferences, but their core user base remains people looking for monogamous partnerships. The addition of new categories does not subtract from existing ones. Someone filtering for a specific religion or hobby does not prevent another person from using the same platform without those filters.

What Actually Changed

Two things happened. First, apps built segmentation into their business models because segmentation increases user satisfaction. People find what they want faster when they can specify their preferences. Second, social acceptance expanded for certain relationship types that previously operated in private or faced stigma.

Neither of these developments amounts to a monopoly. They amount to market differentiation and cultural acknowledgment. A person seeking a sugar arrangement and a person seeking marriage can both use apps built for their respective purposes. They are not competing for the same resources.

The Perception Problem

Media coverage tends toward novelty. A story about millions of people using apps to find conventional relationships does not generate engagement. A story about unconventional relationship types generates clicks, comments, and shares. This creates a perception gap between how often something is discussed and how often it actually occurs.

The 4% to 5% practicing polyamory receive disproportionate coverage relative to the 55% who prefer complete monogamy. The coverage is not wrong, but it creates an impression of prevalence that exceeds reality.

Where This Leaves Us

Niche relationships are not monopolizing dating. They are becoming more visible and more accommodated by platforms that benefit from serving specific needs. The majority of people seeking relationships still want conventional arrangements, and they still find them through the same channels.

The dating world is larger than it was before. It contains more explicit options. It allows people to state preferences that once required inference or luck. None of this constitutes a takeover. It constitutes an expansion. The space for one type of relationship did not shrink to make room for another. The total space grew.

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