(JTA) — Bari Weiss, the journalist who first rose to prominence for her campus campaign alleging antisemitism two decades ago, has been named editor-in-chief of CBS News, a stunning ascent that marks one of the most consequential appointments in American media in recent years.

The appointment came as Paramount Skydance, led by David Ellison, announced its $150 million purchase of The Free Press, the publication Weiss founded in 2022. Weiss will oversee both outlets as editor-in-chief, reporting directly to Ellison. The move marks a major shakeup for a legacy news division long associated with mainstream liberalism and a bet on Weiss’s brand of provocative centrism.

Ellison’s involvement adds another layer of intrigue. The son of Larry Ellison, the Oracle founder known for his pro-Israel philanthropy, David has in recent months gained attention as his father helped spearhead a bid to acquire TikTok’s U.S. operations. The forced sale, mandated by a new U.S. law aimed at separating the platform from its Chinese ownership, has drawn political scrutiny and elevated the Ellisons’ influence at the intersection of media, tech, and geopolitics.

For Jewish observers, Weiss’s trajectory carries special resonance. Her public identity has long intertwined with Jewish causes, Israel advocacy and debates over antisemitism and free speech. Under her leadership, The Free Press has become a prominent voice on the American Jewish experience, particularly its coverage and commentary supporting Israel and condemning rising anti-Israel activism after Hamas’ Oct. 7, 2023, attack on southern Israel.

Born in Pittsburgh and educated at Columbia University, Weiss first emerged as a student activist in the early 2000s when she campaigned against professors she accused of anti-Israel bias, a battle that foreshadowed later campus wars over Zionism and academic freedom. A film she co-produced called “Columbia Unbecoming” documents her account. 

Raised in a Reform Jewish household in the Squirrel Hill neighborhood, her connection to the community became national news with the 2018 shooting at the Tree of Life synagogue, the congregation where she had her bat mitzvah. The massacre, she wrote, was an “alarm bell” that shook her out of a “holiday from history.” She channeled the tragedy into a book, “How to Fight Anti-Semitism,” in 2019. 

Now 41, Weiss has positioned herself as a defender of open inquiry within liberal institutions and a critic of what she saw as left-wing intolerance. She rose through the editorial ranks at The Wall Street Journal and The New York Times, where she became known for her critiques of “cancel culture.” Her 2020 resignation letter from the Times, alleging bullying and ideological conformity, went viral and turned her into a hero for many self-described centrists.

When she launched The Free Press, Weiss promised to create a home for “free thought and fearless reporting.” The site quickly grew into a digital media powerhouse, attracting major investors and millions of readers, but also attracting criticism from those who say Weiss’s project is a polished rebranding of right-wing media.

Now she will have the chance to bring her brand of journalism to a much broader audience, as the top editor overseeing coverage at a legacy news organization whose properties include “60 Minutes” and “Sunday Morning.”

“As proud as we are of the 1.5 million subscribers who have joined under the banner of The Free Press — and we are astonished at that number — this is a country with 340 million people. We want our work to reach more of them, as quickly as possible,” Weiss wrote in a letter to readers on Monday. “This once-in-a-lifetime opportunity allows us to do that.”

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