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Breads Bakery employees unionize, call for end to Jewish Israeli owners’ ‘support for the genocide in Gaza’
(New York Jewish Week) — Employees at New York City’s biggest Israeli bakery chain are seeking to form a union — and one of their top demands is “an end to this company’s support of the genocide happening in Palestine.”
As an example, they cited Breads Bakery’s participation in last year’s Great Nosh, a citywide festival of Jewish food held on Governor’s Island.
“The workers refuse to participate in Zionist projects such as fundraisers that support the ‘Israeli’ occupation of Palestine, baking cookies with the ‘Israeli’ flag, and catering events such as the Great Nosh, which are connected to organizations that donate millions each year to the IDF,” the union, which is calling itself Breaking Breads, said in a statement issued Tuesday.
The employees at Breads, a spinoff of a Tel Aviv bakery with six outposts in New York City, have teamed up with the United Auto Workers to form their union. They are alleging poor working conditions, low and unfair pay and a lack of “respect” from management.
But they also are calling on the bakery’s operators, CEO Yonatan Floman and founder Gadi Peleg, to end Breads’ ties to Israel. Both men are themselves Israeli, and Breads’ menu features items from across the Jewish diaspora that are popular in Israel, such as rugelach, challah, bourekas and its award-winning babka.
“We cannot and will not ignore the implicit and explicit support this bakery has for Israel,” Breaking Breads posted on Instagram on Jan. 1 in a statement that appeared in English, Spanish, Arabic and French. It said it had announced itself to Breads’ management days earlier.
“We see our struggles for fair pay, respect, and safety as connected to struggles against genocide and forces of exploitation around the world,” the statement continued. “There are deep cultural changes that need to happen here, and we need to see accountability from upper management.”
To form a union under federal law, at least 30% of workers must sign on. Now, if the bakery does not agree to voluntarily recognize the union, Breaking Breads can petition the National Labor Relations Board for an election to be legally recognized. It’s rare for unions to announce themselves at the threshold, as Breaking Breads did, more often waiting until at least twice as many workers join in as a show of strength and a safeguard against challenges.
A representative from Breads Bakery did not respond to a request for comment.
Breaking Breads declined to speak further with the Jewish Telegraphic Agency, and referred back to the press release.
Breads is not the first employer to face worker demands related to support for Israel. In November 2023, about a month after the Oct. 7 Hamas attack on Israel, five employees at New York’s Café Aronne quit after learning of the owner’s public support for Israel; volunteers stepped up to help run the café.
In 2024, employees at a Detroit bagel shop either quit or were fired following a dustup with management when their concerns about work conditions merged with their criticism of Israel. Earlier this year, workers at Alamo Drafthouse, a movie theater chain, petitioned their employer not to show the film “September 5,” calling it “Zionist propaganda.”
And in Philadelphia, workers were among those who protested after the celebrity chef Mike Solomonov’s restaurant group, CookNSolo, donated to United Hatzalah, an Israeli rescue service, soon after Oct. 7.
Breads, too, staged an emergency fundraiser to benefit Israel shortly after Oct. 7. The bakery worked with the Israeli food influencer (and now bakery owner himself) Ben Siman-Tov to create heart-shaped challahs that sold for $36 to benefit Magen David Adom, Israel’s national organization responsible for emergency pre-hospital medical care and blood services. The bakery raised more than $20,000 amid a stronger-than-anticipated response.
Peleg and Floman also donated Breads’ signature black-and-white cookies to a bake sale fundraiser that raised $27,000 for Israeli food relief efforts in the wake of Hamas’ attack.
“What happened in Israel was an act of pure evil,” Peleg said at the time. “What we are doing is an act of pure good.”
Such fundraisers would be prohibited if the union succeeds in being recognized and negotiates a contract reflecting its demands. So, too, would the ability of customers to order Israeli flags on custom products, which Breads produces for private events.
Breaking Breads is explicitly positioning itself in the context of Jewish baking labor history. In its statement, it says it is the largest New York City craft bakery union since the 1920s, when Bagel Bakers Local 338 had roughly 300 craftsmen across the city. In the 1960s, Local 338 was nicknamed the “bagel mafia” after it prevented the Italian mob from entering the industry.
Breads Bakery employs 275 workers overall. In its statement announcing itself, Breaking Breads alleges a host of offenses, including deference to violent customers, failure to follow regular schedules for workers, and telling workers that they cannot speak Arabic in the cafes.
For some Jewish Breads fans, the union’s objections to expressions of support for Israel were surprising.
“I think it’s ridiculous to work for a Jewish-slash-Israeli-owned company and then be appalled by their policies and affiliations,” said Morgan Raum, a Jewish food influencer who has promoted Breads in the past.
Raum said the union’s boycott of events like The Great Nosh, for which she sat on the host committee, was especially galling.
The event on Governor’s Island last June drew 2,000 people and had a waitlist of another 2,000. It was not billed as a fundraiser for Israeli organizations, or as an Israeli food event — but some of its supporters and vendors are Israeli, and have fundraised for Israeli causes, such as supporting border communities after Oct. 7, providing trauma care, or providing rehabilitation and civilian reintegration services for injured Israeli soldiers.
Jewish Food Society, the Great Nosh’s lead organizer, did not respond to a request for comment on the Breads unionization effort. UJA-Federation of New York, which gave $500,000 to the event and also raised $800 million for Israel after Oct. 7, also declined to comment.
“I think it’s antisemitic to target the Great Nosh,” Raum said. “Tons of organizations and events are connected to organizations that donate or are affiliated with or support Israel. So it would be extremely hard to navigate anything, any event, any world in which you’re not doing so.”
The post Breads Bakery employees unionize, call for end to Jewish Israeli owners’ ‘support for the genocide in Gaza’ appeared first on The Forward.
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Four Plead Guilty in 2024 Assault of Pro-Israel Attendees at North Carolina Library Event
West Asheville Library in North Carolina. Screenshot: buncombecounty.org.
In 2024, two Jewish residents and an 80-year-old senior citizen were beaten and dragged out of a public event in North Carolina which celebrated Hamas and was organized by an anarchist bookfair. Now, almost two years later, four people have pleaded guilty in relation to those attacks at the West Asheville Library.
On Tuesday, three individuals entered a guilty plea for simple assault in Buncombe Superior Court, while a fourth pleaded guilty to resisting a public officer.
According to a local news report, “All four persons were placed on supervised probation for one year. As conditions of their probation, each must complete 30 hours of community service, have no contact with the victims, and refrain from posting about the event on social media.”
One of the Jewish victims, David Moritz, was in the courtroom during the proceedings and told me, “I am happy we got some measure of justice.”
Another person beaten that day in 2024 was Bob Campbell, an 80-year-old military veteran with cancer and a stent in his heart. Campbell was stomped, assaulted, and pushed to the ground, a footprint clearly visible on his shorts. Local police encouraged Campbell to see a doctor.
Now, two shocking security camera videos have been shared which capture some of the violent assaults against the three pro-Israel attendees. Moritz told me it was this video evidence which led to the guilty pleas.
In one video, Campbell is seen on his knees with masked radicals all around him, while Moritz is being attacked.
In another video, Moritz — the Jewish son of Holocaust survivors — is seen being violently pushed out of the public library while he tries to defend himself and return to help his friends being assaulted in the building.
Moritz informed me that there were further violent aspects of the assault, which involved victims being struck multiple times, taking place in areas of the library that were not under video surveillance.
He conveyed that there were numerous additional individuals who assaulted them at the library who remain unidentified. He expressed gratitude for the diligent efforts of the local police and district attorney’s office and hopes that law enforcement will continue to pursue further suspects.
Moritz is extremely appreciative of the assistance that he and the two other victims received from StandWithUs, a prominent organization that fights antisemitism and educates about Israel. StandWithUs provided the three victims with pro bono legal support throughout the entire process and helped in identifying a suspect.
Yael Lerman, director of StandWithUs Saidoff Law, told me that her organization is “tremendously proud of the victims for working tirelessly to help identify their attackers, despite the fact that many of the attackers wore masks to conceal their identities.” Lerman said she is “thrilled” they worked together to help identify the attackers so they could “bring them to justice.”
“We need to give a lot of credit to the police department and the prosecutor. They really came through,” she added.
“The victims were fearless and persistent,” Lerman continued. “One of them was in his 80s and it did not stop him from fighting back. In this day and age, a lot of people — including Jews — feel fearful. The victims in this case are wonderful role models.”
Peter Reitzes writes about issues related to antisemitism and Israel.
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How Moses Created an Enduring Model of Great Leadership
Moses Breaking the Tables of the Law (1659), by Rembrandt. Photo: Wikimedia Commons.
Socrates is supposed to have said, “Education is the kindling of a flame, not the filling of a vessel.” And he didn’t just toss out this aphorism to sound clever — he literally lived it.
One day, in ancient Athens, a group of young aristocrats gathered around Socrates, who cut a strange figure standing barefoot in the bustling marketplace. Merchants were shouting prices, craftsmen were hammering bronze, and locals bustled from stall to stall in search of what they needed to buy. And in the middle of all this noise stood Socrates, asking questions.
One confident young man, eager to show off his intellect, stepped forward to challenge him. Socrates asked him a simple question: “Tell me, what is courage?” The young man gave a polished answer — something about bravery in battle.
Socrates nodded thoughtfully. Then he asked another question. “But what about the courage of someone who endures hardship? Is that courage, too?”
The young man paused for a moment, then adjusted his answer. Socrates asked another question. And then another. Each time the young man tried to refine what he had already said.
Within a few minutes, the initially confident student who started out with such bravado suddenly realized something uncomfortable: The more he tried to define courage, the less certain he became that he understood it at all.
Socrates smiled. He had not humiliated the young man. Nor had he delivered a lecture explaining the answer. Instead, he had done something far more powerful: He had made the student think. For Socrates, teaching was never about pouring knowledge into passive listeners. It was about awakening curiosity, provoking reflection, and guiding his students to discover the truth for themselves.
Incredibly, Socrates left behind no books at all. His ideas survive entirely through the students he inspired — most famously, Plato, whose own student, Aristotle, would go on to tutor Alexander the Great.
This concept was not unique to Socrates; a similar pattern appears in the history of medicine. Hippocrates is remembered as the father of medical practice; his name is associated with the Hippocratic Oath, the ethical pledge physicians have taken for centuries.
But Hippocrates’ greatest achievement was not a single medical breakthrough, but the creation of a teaching tradition. His true legacy was a lineage of physicians who refined and expanded his ideas.
Hippocrates understood that medical advances would not come from one brilliant doctor, but from generations of practitioners who shared their knowledge with those who followed.
Centuries after Hippocrates, the same philosophy reappeared in the career of one of the founders of modern medical education, the great Canadian physician William Osler. In the 19th century, much medical training still took place in lecture halls, where students memorized facts from textbooks.
Osler believed that this approach fundamentally misunderstood how doctors are made. “Medicine is learned by the bedside and not in the classroom,” he insisted. At Johns Hopkins he transformed medical education by bringing students directly into hospitals to observe patients, diagnose illnesses, and learn from real cases. His influence spread through the countless physicians he trained, many of whom went on to become leaders in medicine themselves.
This tradition of multiplying knowledge, rather than hoarding it, also lies quietly at the heart of Parshat Vayakhel. After the trauma of the Golden Calf, the Jewish people are given the opportunity to rebuild their spiritual life through the construction of the Mishkan. It is an enormous national project — architecturally complex, artistically demanding, and seemingly beyond the scope of a recently liberated nation of former slaves.
One might therefore assume that Moses, the towering leader who brought them out of Egypt and delivered the Torah at Sinai, would oversee every detail of the project. But that is not what happens. Instead, Moses steps back and appoints a master craftsman, Betzalel, to lead the work.
Alongside him is Oholiav, and together they assemble a team of skilled artisans described by the Torah as people whose hearts were filled with wisdom and whose spirits were inspired to contribute. Curiously, Moses does not micromanage the process. Instead, he empowers others to build.
It is a remarkable moment. The leader of the Jewish people — the man through whom God speaks — understands that the Mishkan will never become a national spiritual center if it is simply the project of one man. It must become the creation of an entire people.
And so, Moses does something that many leaders struggle to do: He lets others lead. Because the ultimate leaders understand that their true legacy is not what they build with their own hands, but what they inspire others to build with theirs.
Moses’ greatest achievement here may not have been the Mishkan itself, but rather the establishment of a model of leadership that nurtures a new generation of leaders and builders. This same model would guide Jewish history at one of its most fragile moments.
When the Romans stood on the brink of destroying Jerusalem and the Second Temple in the year 70 CE, it seemed as if the spiritual center of Jewish life might disappear forever. The Temple had stood at the heart of Jewish religious life for centuries. Without it, the future looked bleak.
At that moment of crisis, the leader of Jerusalem’s beleaguered community, Rabbi Yochanan ben Zakkai, understood something essential. The survival of Judaism would not depend on rebuilding stones and walls once they were gone. It would depend on building the next generation of Jewish leaders.
With this in mind, he had himself smuggled out of the besieged city and asked the Roman general Vespasian to allow him to establish a new center of learning in Yavneh. Vespasian agreed, and after the destruction, Rabbi Yochanan ben Zakkai began teaching a remarkable group of students.
The Mishnah in Pirkei Avot records their names and their individual strengths with unusual care: Rabbi Eliezer ben Hyrcanus, Rabbi Yehoshua ben Chananiah, Rabbi Yose HaKohen, Rabbi Shimon ben Netanel, and Rabbi Elazar ben Arach. Each possessed a different temperament and intellectual strength, and each would go on to shape the next generation of Jewish scholarship.
Like Moses, Rabbi Yochanan ben Zakkai had his eye on the future. He set about creating the scholars who would carry Judaism forward after the Temple was gone — and after he himself was gone. From Socrates in Athens, to Hippocrates in the early days of medicine, to William Osler in the hospitals of modern universities, the pattern repeats itself across history: The greatest mentors do not simply teach. They create teachers.
And perhaps that is the deepest lesson of Moses’ leadership in Parshat Vayakhel. His example — like that of Socrates, Hippocrates, and Osler — shows that the measure of great leaders is not in what they build alone, but how they empower and inspire future generations to build and lead.
Moshe did not merely build a sanctuary in the wilderness. He created a model of leadership that empowered others to build alongside him. Which is why, for posterity, he is not known as King Moses or Priest Moses — but Moshe Rabbeinu, Moses our teacher.
Because the greatest leaders do not leave behind monuments. They leave behind people who know how to build them.
The author is a rabbi in Beverly Hills, California.
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Apartheid Week Exposed: Combating a Vicious Anti-Israel Lie on Campus
An “Apartheid Wall” erected by Harvard University’s Palestine Solidarity Committee. Photo: X/Twitter
On a sundrenched corner of coastline, a light breeze dances across the blue waves. But what seems pleasant at the surface, ideal even, is hardly the full story. To the side, a metal sign reads: “Under Section 37 of the Durban Beach by-laws, this bathing area is reserved for the sole use of members of the white race group.” The city is Durban, the third-most populous city in South Africa, and this scene was commonplace under its erstwhile apartheid regime. “Apartheid,” Afrikaans for “separateness,” was a brutal system of legally enforced racial segregation that dominated Africa’s southernmost nation until being finally abolished in 1994.
But what does this faraway land have in common with Israel? According to the anti-Zionist movement, a heck of a lot. To compare this former regime to the anti-Zionists’ warped version of the Jewish State, they even hold an annual ritual of “Israel Apartheid Week” (IAW) in protest of the latter’s continued existence. This canard is being legitimized at the very top, with California Governor and presidential hopeful Gavin Newsom recently going so far as to assert that many observers are “appropriately” describing Israel as an “apartheid state.” What was once a fringe preserve of college radicals is now being increasingly indulged by the mainstream.
In reality, aside from those sunny beach fronts, Israel has precisely nothing in common with the racist regime that stained South African society for far too long. Under Israeli law, racial discrimination is illegal, and previous surveys suggest that 80 percent of Arab citizens prefer living there than anywhere else. Arab-focused political parties are elected to Israel’s parliament, the Knesset, and people of all backgrounds hold prominent roles across all sectors. Israeli Christians, the majority of whom are Arab, are an upwardly mobile minority over-represented across law and computer science subjects.
Such facts would not have been simply unlikely in apartheid South Africa, but completely out of the question. Non-white South Africans could not even legally sip coffee in the same cafe as their Caucasian compatriots, never mind hope to seek employment or excellence in the same fields or pursue friendship or relationships.
When confronted, Israel’s detractors dismiss these facts, which disprove their apartheid slur, as “strawman” arguments, and move to claim instead that military courts, checkpoints, building restrictions, administrative detention, or alleged “Jewish-only roads” are evidence of “apartheid.”
The allegations are false — Israelis of all religions share the same roads — or at best specious. Where residents under the Palestinian Authority are prevented from roads used by Israeli Jews and Arabs, it relates to jurisdiction and security responsibility, not race or religion. During the Second Intifada, roads were repeatedly used for ambushes, drive-by shootings, and roadside bomb attacks targeting Israeli civilians: Jewish, Arab, Muslim, Christian, Druze, or otherwise. Security restrictions were introduced to separate civilian traffic from known attack corridors, which significantly reduced the frequency of attacks. Checkpoints and military courts, too, arise from an unresolved territorial conflict and ongoing security concerns, not a policy of racialized segregation.
This organized intellectual assault on Israel’s existence is nothing new. “Apartheid Week” was launched in 2005 and has been an outlet for misinformation and lies ever since. While the Boycott, Divestment, and Sanctions (BDS) movement that aids it brands itself as “grassroots,” it enjoys swathes of establishment backing. NGO Monitor has exposed how various governments, the European Union, and anti-Zionist groups like the New Israel Fund routinely help pay for and publicize groups responsible for such campaigns on campus and beyond. It is therefore up to the rest of us to put up a veritable opposition to their tempting babble.
Naturally, there will always be a core of hardline activists unwilling to interrogate their own prejudices, but plenty of ordinary students have simply never heard another side to the story. Many young people also feel intense social pressure to accept flawed anti-Zionist talking points. Giving such students the space to hear a new perspective can help them interrogate and form their views in a more constructive environment. This is what the Committee for Accuracy in Middle East Reporting and Analysis (CAMERA)’s sixth annual “Apartheid Week Exposed” campaign, and our work all year-round, seeks to encourage at this critical juncture.
This week, our campus program will partner with “Israel-is” to host a campus speaking and tabling tour across Florida and California. The program will feature two speakers with firsthand perspectives on the Middle East. In Florida we will host Neriya Kfir, an Israeli Oct. 7 survivor and former IDF soldier, and Padideh Daneshzad-Moghaddam, an Iranian speaker who grew up under the Islamic Republic and will share insights into her life in her home country and the aspirations many Iranians have for freedom. Then in the Golden State, Staff Sergeant Dean Cohen and Farriba, an activist born in Mashhad, northeast Iran, will take the reins.
We have already, and will continue, to hold similar educational events with students across the US and around the world. We are also providing students with helpful myth-busters on Israel and the Middle East, offering them the factual grounding to help them navigate what may feel like a lonely university experience.
We seek to elevate voices that you are not likely to hear on campus. IAW and its allies routinely celebrate the tyrannical theocrats responsible for massacring peaceful protestors, abusing women, and organizing terror around the world, atrocities they both bizarrely celebrate and continue to deny. IAW activists seemingly place little value on any human life deemed to get in the way of their anti-Israel aims. This year, and in previous ones, various campus groups are using IAW to rally for the release of Marwan Barghouti from Israeli prison. In 2004, he was convicted on five counts of murder for the deaths of four Israelis and a Greek Orthodox monk.
Students in America and beyond — Jewish, Muslim, Christian, or otherwise — deserve a better future. One in which constructive dialogue replaces name-calling and intimidation. Administrators, for their part, should also make clear that the university does not endorse the claims made during these partisan campaigns and should enforce standards of conduct when activism crosses into harassment or violence. It is certainly a big ask, but we can only hope for such a change if we help to build it.
