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Ronna Goldberg: the driver behind annual All Seniors Care Seniors Games
Ronna GoldbergBy MYRON LOVE
The residents of the Shaftesbury Retirement Home recently participated – along with their compatriots across Canada – in the 11th annual All Seniors Care (ASC) Seniors Games. Games organizer Ronna Goldberg reports that – in total – over 4,000 seniors – living in ASC’s 31 assisted living facilities in five Canadian provinces took part in the games that are held in the first week of February.
“Every year, we choose a different theme,” says Goldberg who is the ASC national event planner and community engagement person. “This year, the theme was tradition.”
(She observes that every retirement residence has its own personality reflecting the make-up of its residents.)
Each residence, she continues, created its own song based on the music from “My Favourite Things” from “The Sound of Music”. Thus, at the Shaftesbury with its large Jewish population, she points out, there was a lot of emphasis on Chanukah and Purim.
The week of activities, she reports, began with a non-competitive “Walk and Roll” exercise – modeled on the Boston Marathon. Residents walk or roll in their wheelchairs through the halls of their facilities. Other activities throughout the week included bocce and the similar petanque atout, Wi bowling, ladder golf, shuffle board and billiards.
On Friday, the last day of the competition, the focus, Goldberg notes, is on cognitive skills with participants trying their hand at Jeopardy, bridge or cribbage.
Each seniors games begins with an opening ceremony and ends with a closing ceremony at which the theme song is sung and – for the closing – in addition to the awards given out, representatives of all three levels of government are invited – generally the local representatives in each of the areas in Canada where the residences are located. Each residence also receives letters from the Prime Minister’s Office and from the Governor-General.
“It is really great to see the faces of our seniors,” Goldberg says. “They are so excited to be able to show that they can still function competitively. There is a lot of laughter and a great sense of camaraderie. It leaves me kvelling.”
Goldberg has been organizing the games and other activities for ASC for the past 12 years. Some readers however may recognize her name though from her previous incarnation as the proprietor of “Mindscape” on Corydon. Goldberg opened “Mindscape” shortly after coming to Winnipeg in the 1980s. Originally from Chicago, she met her future (and former) husband – who was from Winnipeg – on a kibbutz – and came here to begin her married life.
Initially, she worked for a time for the Folk Arts Council and the Winnipeg Jewish Community Council (as the Federation was then known).
“When I first moved to Winnipeg, this was still a conservative city in terms of business,” she recalls. “There were no evening hours and businesses were closed on Sundays.”
Her first idea for a business venture was to open a clothing store. “My husband suggested that I take a year to study the market and find a niche,” she says. “Mindscape specialized in cards and paper products. When I opened, I started with beautiful cards and paper products. I soon learned that customers wanted clever, funny or goofy rather than beautiful.”
Goldberg closed “Mindscape” in 2008 after 25 years in business. While contemplating the next stage in her life, a former customer who was the executive director at the Shaftesbury asked her for help planning programs at the facility.
“I had had some experience planning corporate events while operating Mindscape,” she says. “So I went pt the Shaftesbury and was soon asked to be the event planner for the entire organization.”
While the Seniors Games may generate the most publicity, Goldberg also organizes a number of other regular activities for the ASC residents throughout the year – and several of them involve outreach. For example, just before Christmas, residents at all the ASC facilities are encouraged to make Christmas cards and put together packages to send to Canadian soldiers stationed abroad as well as homeless veterans being housed at Cockrell House, a place in Victoria that provides safe transitional housing and social services to help ex-military personnel integrate back into society in a healthy way.
The ASC residents also provide cookies for the homeless in their communities at Christmas and chocolates and cards for the homeless and the bedridden for Valentine’s Day. “It makes the recipients feel that somebody cares,” Goldberg notes. “We also provide enough cookies so that the homeless recipient can share with others for Christmas.”
Coming up will be Earth Day activities on April 22nd. “We will be having silent auctions and other activities with nature themes to raise money for planting trees in each province where he have residences,” she explains. “A few months ago, we had a ‘Toonies for Trees’ campaign and we will be adding those dollars to the money we raise on Earth Day.
“Our programs help our residents to feel that they are still able to make a difference in the world,” she observes. “When I was in business, my focus was in selling my products. Now, my goal is to create wonderful experiences for the residents. I am working harder now than ever to create activities that everyone will enjoy.”
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Musings from Dizengoff Street – by Bruce Brown
(August 8, 2026)
Outside Basimta Café in Central Jerusalem. Love the red shirt against a tiny sea of black. Not sure I am shrugging because of the ultra-orthodox uproar over a Jerusalem café operating on Shabbat or the lack of an ultra-orthodox uproar over a Jerusalem café operating on Shabbat. For the last six weeks Israeli headlines shouted about the cafe chaos. With the ultra-religious blocking entrances and storming the café. While shouting ‘Shabbos! Shabbos!’ Upsetting the secular amongst us just wanting to enjoy our Saturday iced matchas. So the wife and I thought we would check it out. And. Yes. Buy something to support the business. Uproar. Not. Blocked entrances. Not. Storming the café. Not. Albeit there were police barriers separating the devout protesters from the coffee drinkers. The protesters being just a few dozen black clad, pious Jews. Mostly teenagers. And yes. Shouting ‘Shabbos! Shabbos!’ Certainly underwhelming in its reported mayhem. Reminds me of the famous saying misattributed to Mark Twain – “If you don’t read the newspaper, you’re uninformed. If you do, you’re misinformed.” But I did enjoy my iced matcha.
(August 6, 2026)
Here we go again. Another round of forever negotiations. As someone who negotiates for a living. The way things are going in the straits. If I had to recommend a book on the subject to a new hire. Between The Art of the Deal, A Presidential Edition by Donald J. Trump or The Real Art of the Deal by the Mullahs of Iran with a special forward by the IRGC. Well. I would choose the latter.
(August 3)
Bravo Yoav Segalovitz, Liberal Yesh Atid MK and Monsour Abbas, United Arab Ra’am MK and party head. For breaking a glass ceiling where a Jewish lawmaker joins an Arab political party. No less a political earthquake in my little shtetl. Which can significantly impact coalition block arithmetic and posturing and strategy in the upcoming elections. Now Ra’am can be considered a legitimate ‘Zionist’ partner when forming coalition blocks and potentially pushing the ‘center left/right’ party over the 60 seat majority threshold. In our crazy parliamentary democracy defined by a multi-party (about fourteen!!), proportional representation system. To paraphrase Winston Churchill, Israel’s proportional representation model of governance is the best parliamentary democracy system except for all other forms of working democracies. Stay tuned for more amateurish political musings as we move towards Israel’s 26th national election – five of them held since 2019.
(August 1)
Although both sides say they are open to diplomacy. Neither really trusts the other. And American military action, or its threat, continues. I read headlines in the middle of the night -it’s a nervous habit lately– that the Dynamic Duo of Trump and Netanyahu may again strike in unison. Possibly this weekend. Yikes! Prompting me, at 2:30 AM, to dash around the house stocking my safe room. Bottled water. Canned food. Medicines. Documents. The beat goes on….
If it’s crazy here. It’s insane in Italy. With a recent online ‘Jew Hunt’ in the Milan area. Before being removed, the digital forms urged reportings of Israelis and Italian Jews staying in local hotels. The infamous Global Sumud Movement -yes, the one coordinating ‘peace and humanitarian’ flotillas to Gaza- was somehow connected. Although they deny involvement?! This deranged decree was looking to identify Zionist tourism and Zionist neo-colonization in Italy. I’ll stick with stocking the saferoom.
Then there’s New York Mayor Mamdani, a Global Sumud Movement supporter, threatening to arrest Prime Minister Netanyahu if he comes to New York. But since discovered he has no legal right for such a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic antic. Maybe Mandami should be arrested! Or at least impeached. For being a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic mayor.
Here’s a post Bruce sent us Friday, July 31:
WARTIME MUSINGS
Should credible threats against FLOTUS and ‘FSOTUS’ (first son..) not be justification to attack first.
As for yesterday’s summit. Netanyahu really can’t win. Explainer. If Trump now attacks without victory its ’cause of Netanyahu. If Trump now attacks with victory its ’cause of Trump. And, in Israel, if Trump doesn’t attack -victory or not- Netanyahu failed in his eighth meeting with Trump. And if Trump does attack -victory or not- half the country will vilify Bibi anyway. Missing a permutation?
Ya. I know. Kinda’ need a definition of victory for that musing to work.
And here in my little shtetle. We go to sleep unsure if there will be a code red in the middle of the night. And if not. We wake up thinking it will be tonight. How do you define stress?
Seemed like an appropriate way to end this musing.
Bruce Brown is a former Winnipegger who made aliyah to Israel over 35 years ago. Bruce first began writing for us – in his own inimitable style, in 2012, during what was known as “Operation Pillar of Defense.” His occasional musings on aspects of life in Israel that were far from what you’d typically read in other reports from Israel were hugely popular – both in the print Jewish Post & News and on this website.
We’re now glad to report that Bruce is back writing for us – this time on a regular basis. We will post Bruce’s reports as they arrive – with the date of each post at the beginning of that post.
Here’s some information about Bruce – and awards he’s received for his writing:
Bruce Brown. Canadian born. Now living in Israel (for a long time). Bruce works in Israel’s hi-tech sector by day and, in spurts, is a somewhat inspired writer by night. He received the American Jewish Press Association’s award for writing excellence in 2019 and 2025. And wrote the 1998 satire, “An Israeli is….” Bruce’s musings are political, social, economic and personal. With lots of biting, contrarian, sardonic and irreverent insight.
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