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A new mural in Nolita celebrates a Holocaust rescuer

(New York Jewish Week) — In the heavily trafficked neighborhood of Nolita, a larger-than-life mural has popped up on the corner of Spring St. and Elizabeth St. Bright orange and pink paint spell out the words “Saved 3,000 Jewish Lives” next to a black and white portrait of Holocaust rescuer Tibor Baranski.

The mural, an art piece designed to combat hate and spark conversation, is the brainchild of “Artists 4 Israel,” a non-profit organization that aims to “prevent the spread of antisemitic and anti-Israel bigotry by helping to heal communities that have been affected by hate through art,” according to its CEO and co-founder Craig Dershowitz.

“Our rallying cry is art over hate,” Dershowitz said. Baranski’s portrait, painted by Fernando “SKI” Romero, a renowned graffiti artist based in Queens, is part of the organization’s “Righteous Among the Nations Global Mural Project.” It aims to establish a network of murals painted in cities around the world that feature other “Righteous Among the Nations” members who helped save Jews during the Holocaust.

“His story was beautiful and it really touched me,” Romero, who is Dominican, said of Baranski, who collaborated with Artists 4 Israel on deciding whom to feature in the New York mural. “The want to paint something came very easily with something so selfless.”

The Baranski mural in Nolita is the third installment of the mural project; eventually there will be 10 murals around the world, said Dershowitz. Each subject is given a mural in their home state or country where they aided Jews: In Portugal, a mural of Aristides de Sousa Mendes, a diplomat who helped arrange passports for Jews has become a popular tour bus stop. In Greece, a mural of Mayor Loukas Karrer and Archbishop Dimitrios Chrysostomos led to national media coverage.

Though Baranski was Hungarian, he lived in Buffalo, New York for nearly six decades and felt at home in New York, which is why the Artists 4 Israel chose him for the mural in Manhattan.

In 1944, Baranski was 22 and studying to become a Catholic priest in Slovakia when the Russian Army invaded and he was forced to return to Budapest, where he grew up.

He never returned to the seminary, and abandoned his dream of becoming a priest. Instead, he dedicated the next years of his life to orchestrating the escape of more than 3,000 Hungarian Jews from the Holocaust.

After arriving in Budapest, Baranski headed to the Vatican embassy residence of the Papal Nuncio Angelo Rotta, where a long line of people were requesting help. The Vatican embassies in Switzerland, Sweden, Spain and Portugal were some of the only places where Jews and other refugees were able to secure letters of protection and necessary documents to leave their countries.

Carol Romeo, who said her family survived the Holocaust, pauses to touch the mural of Holocaust rescuer Tibor Baranski created by Fernando “SKI” Romero, a Dominican-American artist born and raised in Queens. “I never knew he existed,” she said of Baranski. “And he lived here in New York. Everyone should know his story.” (CAM and Artists4Israel)

Pretending to be a priest, Baranski managed to arrange a meeting with Rotta, where he secured documents for a Jewish family he knew. As the story goes, Rotta soon recruited Baranski to help organize protection letters, baptismal certificates and immigration certificates for Jews trying to escape Hungary. He also helped coordinate food and housing for the escapees. Over the next two months, Baranski saved 3,000 Jewish lives, according to official records — though his sons have said he believes the number was closer to 15,000.

After the war, Baranski was imprisoned by the Soviet army for five years for his anti-communist beliefs. He became a freedom fighter during the Hungarian Revolution of 1956 before moving to Rome to start a refugee camp with his wife Katalin.

Eventually the couple moved to Canada and then settled in Buffalo, where they were active members of the community and raised their three children, Tibor Jr., Kati and Peter.

Baranski, who died in 2019, was recognized by Yad Vashem as a Righteous Among the Nations in 1979, and was appointed by President Jimmy Carter to the U.S. Holocaust Memorial Council.

In an obituary in the New York Jewish Week, writer and close friend of Baranski’s Steve Lipman recalls an anecdote Baranski often repeated: “’Why do you, a Christian, help Jews?’ Uncle Tibor told me the Nazis asked him. ‘You are either silly or an idiot,’ he would answer. ‘It is because I am a Christian that I help the Jews.’”

For Dershowitz, who is based in Los Angeles, one of the goals of the murals — and his organization at large — is fighting antisemitism through education about Israel and the Holocaust. By making the art public and accessible, Dershowitz hopes people of all backgrounds will enjoy the art, and learn from it.

“These murals are very much for everyone to enjoy,” he said. “For the most part, they’re not geared towards the Jewish community as much as they’re geared towards a younger demographic, regardless of their religion or cultural heritage.”

Since its foundation in 2009, Artists 4 Israel’s principal mission has been to bring diverse groups of graffiti, street and mural artists to Israel to create projects that “benefit people in a direct, on-the-ground way,” such as painting murals in hospitals, bomb shelters and army bases. The organization has worked with more than 5,000 professional and amateur artists from 32 countries around the world, according to its website.

“When [the artists] come back [from Israel], they’re able to talk about the country and they’re able to speak about the Jewish people and be a window into the reality of Israel in the Middle East to their millions of followers,” Dershowitz explained.

In 2020, when COVID-19 arrived and international travel halted, the organization switched gears and started bringing their advocacy to cities around the world with the “Righteous Among the Nations” project.

For the artist Romero, the work has been especially gratifying. The 44 year-old artist has been involved with Artists 4 Israel since its inception and has visited Israel three times, painting murals for battered women’s shelters, community shelters and army bases.

“I’m creating art with purpose, which is beautiful. I’m also creating a dialogue. There’s a conversation,” Romero said. “This is one of those murals that touches home and it makes you really feel good. It is art that just separates itself from a lot of the noise out there.”

Painted over the course of two days, the mural will remain on the downtown corner for the next nine months.

At the unveiling party last month, which included a performance by singer Neshama Carlebach and blessings led by Rabbi Menachem Creditor, Baranski’s son Tibor Jr. retold his father’s story and emphasized the strong Catholic faith that guided him.

“Tibor Baranski was the merger of intellect and faith,” said his son, who drove from Buffalo for the event. “My father’s deeply held belief in God was uncompromising. It was the core driver in his saving thousands of innocent Jewish lives in 1944 in Nazi-occupied Hungary.”

“I will quote my father since his words captured the essence of our Catholic faith and what this mural that Fernando painted commemorating him represents: ‘Love each other, love each other sincerely. God is love. Love destroys hatred,’” he added.


The post A new mural in Nolita celebrates a Holocaust rescuer appeared first on Jewish Telegraphic Agency.

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Memoir of child of Holocaust survivors takes riveting twists

Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.

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Obituaries

CAROL SLATER (née GENSER)

With great courage on Wednesday, November 6, 2024, surrounded by her family.

Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.

The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.

Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.

Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024

CAROL SLATER

(née GENSER)


With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250

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Features

How to Implement a Successful Casino Marketing Strategy

Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.

1. Improve Visibility

With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.

Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.

To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.

You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.

Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.

Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.

Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.

Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.

2. Focus on Events and Group Business

Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.

Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.

3. Identify the Jobs to Be Done

Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.

However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.

These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.

This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.

Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.

4. Create Positive Feedback Loops

Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.

Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.

Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.

You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.

Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience. 

5. Use Social Proof

People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims. 

To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.

Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.

6. Keep Up With Gaming Trends

Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.

As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.

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