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Growing number of young Jews turning to service to express their Jewish values
When Jon Cohen was in college a decade ago studying biology and chemistry with plans for medical school, he knew he wanted to make a difference in the world beyond the Florida State University campus in Tallahassee.
So he and some friends decided to launch a community project teaching science to children from low-income households living nearby. Every Friday, they’d conduct experiments with the kids designed to spark excitement and curiosity about the world around them in a way that would leave an impact on them beyond school.
The idea of service was something Cohen had grown up with in his more affluent Miami suburb, and he wanted to take some time off between college and medical school to devote to it. When, as a college senior, Cohen saw an email about a Jewish service fellowship with Repair the World, he applied.
“I was really interested in seeing what justice-minded Judaism was like,” Cohen recalls.
His family didn’t practice Judaism framed through the lens of morals and values, he said, but rather through rituals like Sabbath observances and attending synagogue. He didn’t go to a Jewish day school or summer camp, he didn’t know Hebrew, and when his parents divorced, they stopped observing Shabbat, leaving Cohen with few pathways for Jewish connection.
When Cohen started his fellowship in New York for Repair the World, he realized he had found a different model for Jewish action — one that felt more meaningful. Cohen worked with Digital Girl, an organization that teaches computer coding to kids of all genders in underfunded schools in neighborhoods like Chinatown, Bedford-Stuyvesant and East New York where many people live in poverty.
Cohen is one of over 230 people who have “served” full-time through Repair the World’s fellowship. Another 740 have completed Repair’s service corps, a three-month, part-time Jewish service learning program for young adults. Since 2009, Repair has partnered with approximately 2,880 service organizations, resulting in over 516,000 acts of service and learning. The goal is to reach 1 million by 2026.
This kind of Jewish engagement is indicative of a sea change in the Jewish communal world: Service is now an integral part of American Jewish life and a meaningful form of Jewish expression, especially for younger adults. Service projects increasingly are how American Jews put their faith into practice and find purpose through humanitarian acts.
“Younger generations are deeply passionate about making the world a better place and improving their communities,” said Robb Lippitt, chair of Repair the World’s board of directors. “Connecting this passion to their Jewish values is something that Repair does really well.”
The organization sends Jewish young adults to serve both with Jewish and non-Jewish organizations addressing needs such as food, housing, and other local needs. Repair the World’s activities are structured with an eye toward making them meaningful Jewish experiences.
“Everything we do is done through both a Jewish and a social impact lens,” said Cindy Greenberg, Repair’s president and CEO. “In addition to hands-on service, we look at the issue area at hand and ask: Why is my service needed? What are the underlying societal challenges impacting this issue and how might it be healed? And what does Jewish wisdom have to say about these challenges and our obligation to repair the world?”
Janu Mendel, the Southeast regional director of Repair the World, tends to vegetation at a local community farm in Miami. (Courtesy of Repair the World)
Greenberg said expanding the Jewish service movement will lead to a flourishing Jewish community and strengthen society generally.
Repair the World was founded 13 years ago to make service a defining element of Jewish life. Since then, studies have shown that Jewish young adults increasingly express their Jewish identity by caring for the vulnerable.
“Over 13 years, Repair the World has been the driving force of the Jewish service movement, ensuring that these experiences are grounded in serious Jewish learning,” said Barry Finestone, president and CEO of the Jim Joseph Foundation, one of Repair’s funders. “Repairs organizational partnerships, fellowship programs, and proven best practices define the movement today — and enable so many to find purpose in Jewish life while creating change.”
While most of those who serve with Repair — about three quarters — are Jewish, much of the impact is in non-Jewish communities. About eight years ago, for example, the organization began partnering with St. John’s Bread and Life, a faith-based emergency food provider in Brooklyn that operates a food pantry, serves hot meals and hosts a mobile kitchen.
St. John’s serves approximately 1,000 hot meals a day, according to Sister Marie Sorenson, the chaplain there. The current Repair the World fellow serving with St. John’s has continued volunteer outreach, ensuring that unhoused and food-insecure individuals and families in the neighborhood have their nutritional needs met with compassion and respect. Repair also has organized volunteers to give thousands of toiletries, personal hygiene kits, baby wipes, diapers and baby formula to clients of St. John’s.
“Because we are both faith-based service organizations, we have really connected well with each other,” Sorenson said.
This commitment to food justice is connected to Repair’s service impact nationwide. Repair has mobilized volunteers to donate 200,000 pounds of food and prepared or served more than 100,000 meals to people in need throughout the country.
In the partnership with St. John’s, the Christian participants tend to be locals who have extra time or are retirees, whereas the Repair volunteers are “young people who value service, who value giving back to the community,” Sorenson noted.
Repair is funded by a wide array of supporters, including Jewish federations across the country, the Jim Joseph Foundation, and the Charles and Lynn Schusterman Family Philanthropies. Repair’s expansive pandemic response, Serve the Moment, drew funding from philanthropist MacKenzie Scott and the Jewish Communal Response and Impact Fund, known as JCRIF.
Repair has also invested significantly in partnerships with other Jewish organizations to maximize reach and impact.
“The power of Repair’s model is the opportunity it provides for young adult volunteers to learn from and work in deep partnership with the communities they are serving — while engaging in Jewish life and learning,” said Lisa Eisen, Repair’s founding board chair and co-president of Schusterman Family Philanthropies. “We saw this so clearly through the pandemic, when Repair mobilized tens of thousands of young Jews to support people in need while also providing an avenue for them to stay connected to each other and Jewish community.”
Eric Fingerhut, the president and CEO of the Jewish Federations of North America, described service programs as a gateway to greater Jewish involvement. “We believe service is a powerful tool for expanding engagement in Jewish life across the system,” Fingerhut said.
Volunteers paint and restore a community space during MLK Weekend of service in New York. (Shulamit Photo + Video)
Lippitt, Repair’s board chair, noted that Repair’s service work is especially important given the divisions in the country right now.
“It’s a vitally important bridge-building experience with our neighbors in these divided times,” he said. “The benefits that come at this moment in American history of getting out in the community and serving alongside people who may not see the world as you do are just immense for the community and for society.”
Many of the young Jews who work with Repair the World come from cohorts that traditional Jewish organizations have struggled to reach. In the most recent data collected by the organization, Repair found that between 19 and 25% of participants identify as having a disability; 25% of participants and 44% of corps members identify as non-white; and 75% of fellows, 42% of corps members, and 22% of participants identify as LGBTQ.
After Jon Cohen finished his yearlong fellowship with Repair, he went to medical school as planned, but he soon realized it wasn’t the path he wanted. When an opportunity came up to join Repair’s staff in Miami, he jumped at the opportunity, staying for three years. He now is the director of community mobilization at Keshet, the Jewish LGBTQ+ rights organization, and serves on Repair’s board of directors.
“Service has always been something that was important to me but never existed through Judaism until I did the fellowship,” Cohen said of his experience. “It was groundbreaking for me to learn about tikkun olam and all of my Jewish values. It was such an educational experience, and now I feel so proudly and passionately Jewish because of the foundation Repair the World gave me.”
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The post Growing number of young Jews turning to service to express their Jewish values appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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