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Retiring Federation CEO Elaine Goldstine grateful for having had opportunity to serve our Jewish community

By MYRON LOVE Elaine Goldstine, our Jewish Federation of Winnipeg CEO for the past seven plus years, is – on the one hand – looking forward to stepping away from the hectic pace of her position – being on call 24-7 – and being able to relax and – as the expression goes – “stop and smell the roses”.
On the other hand, looking back over the course of 30 years serving our community, she feels a sense of satisfaction for a job well done – and gratitude for having had the opportunity.
“Through my work with the Federation, I have met a lot of truly amazing people during my career. I most likely would never have had the opportunity to get to know,” she says. “I have also had the pleasure of working with many long time, dedicated staff members.”

Elaine also has much praise for our community. “It is truly remarkable that our CJA (Combined Jewish Appeal) campaign has been able to raise more and more and more money every year,” she notes. “We have many very generous donors. Our campaign raises more per capita than any other Jewish community in North America. We really do punch above our weight. I have been very fortunate to have worked with such dedicated volunteers throughout the years.”
Then there have been all the missions and visits to Israel that Elaine has participated in over the past 30 years. “I have been to Israel 22 times,” she says.
Her first visit to the Jewish homeland, she notes, was in 1996. “Over the years, I have met people throughout the country and from all walks of life and heard many compelling speakers,” she adds.
The most impactful trip, Elaine recalls, was the mission in 2014 at the height of the Gaza conflict that year. “It was so different from any of our other visit,” she recounts. “There was no one on the beach at Tel Aviv. Our group was taken to Ashdod and Sderot. We visited hospitals. We received a briefing from the mayor of Sderot while in a bomb shelter. “I felt guilty leaving all the people behind. This experience made me really appreciate what the people of Israel go through way to often.”

For Elaine Goldstine, Winnipeg has always been “home.” She was born, the youngest of three daughters – to Ben and Sadie Raber and grew up in River Heights. After graduation from Grant Park High School, Elaine went to work at the University of Manitoba in the Budgets and Grants department. Later, she transferred to the medical mollege where she worked in the purchasing departments for both the medical and dental faculties.
Elaine has been married to Ian Goldstine for 46 year and has two sons Daniel, 41, (Lainie); and Jason, 37, (Genevieve). Elaine says she was a stay-at-home mom when the boys were young.
She notes thoughj, that throughout her life, volunteer work in the community has been a constant – and that didn’t change while she was home with the kids.
“Community involvement has been a way of life for me,” she commented in her entry in the Jewish Foundation of Manitoba’s Endowment Book of Life.. “My father was very active in the community and canvassed for the CJA for over 40 years, and my mother was involved with Histadrut, National Council of Jewish Women, Brandeis Lodge Ladies Auxiliary, as well as Combined Jewish Appeal including a term as chair of Super Sunday.
“As a teen, I was active in USY and was President of the Gabriels Chapter of BBYO. In 1979 I became involved with National Council of Jewish Women, and have served as President of the Sarah Branch, President of the NCJW Winnipeg section, and served as National Treasurer and Vice President. I have served on the PTA of Ramah Hebrew School, the Business and Professional Development Committee of Canadian Friends of the Hebrew University, and on the Board of the Shaarey Zedek Sisterhood.
So, when the boys both reached school age, it is not surprising that Elaine chose to rejoin the workforce in the form of service to the Jewish community. She started working half time for the Winnipeg Jewish Community Council (as the Federation was then called). When the late Gerry Koffman, who was the CJA Director, passed away in 2004, Elaine – who had served as Women’s Campaign Director and Financial Resource Development Associate – was asked to take on the role.
And, in 2015, after the retirement of long time Federation CEO Bob Freedman – and a successor who left after a year – Elaine was tapped to become the new CEO.
Elaine considers her greatest strength throughout her time as CEO has been her ability to listen to people and bring people together. “It is really important to be kind and to listen. We are a small community, and we need to work together,” she observes.
She tells the story of one member of the community who was frequently emailing her. “I contacted him and asked him if he would like to come into my office to talk about his concerns,” she recalls. “He was surprised about the invitation because, he said, it was not like he gave a lot of money to the CJA campaign.
“For me, every community member matters, My door is open to anyone in the community. The Federation is supposed to be the representative for the entire Jewish community and everyone is important.”
One important form of ”listening” for Goldstine has been the focus groups with newcomers to the community, a program that began shortly after she became CEO. “Laurel Malkin was our president at that time, and we thought it was important that we reach out to hear how they were doing. The focus groups were inspiring,” Elaine recalls. “A couple of times a year, we get together with 20-25 people who have come to Winnipeg from different parts of the world and listen to their stories and why they chose Winnipeg. Even though, many come from much larger cities, they all talk about how they love living in Winnipeg and being part of such a warm and welcoming Jewish community.
“It has been gratifying to hear.”
Elaine Goldstine will be retiring at the end of August. While she says that she has no plans yet after retirement, she expects that she will continue to volunteer her time and is looking forward to doing some travelling with Ian (who retired a couple of years ago) and spending time with family – especially baby granddaughter Abby.

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BB Camp reverses decision to retain Jacob Brodovsky as co-director 


BB Camp  parts ways with co-director, who had held a variety of positions at BB Camp for the past 15 years

By  BERNIE BELLAN (Posted April 17) In an email just issued by BB Camp, the camp’s Board of Directors has announced that “the Board of Directors and co-Executive Director Jacob Brodovsky have amicably agreed to part ways, having regard to the best interests of the Camp and the community at large.”

There is no mention in the announcement as to the status of Brodovsky’s co-director (also his wife), Lexi Yurman.

The decision announced today constitutes a complete reversal of the Board’s earlier decision to retain Brodovsky as co-director. The Board had issued a statement on April 9 in which it said that “After conducting painstaking due diligence, the BB Camp Board of Directors unanimously voted to retain Co-Executive Director, Jacob Brodovsky, following his full apology for his serious error in judgement on social media.”

The statement by the board issued today (April 17) goes on to say that “the Camp Board expressly and unequivocally rejects and denounces the nature and content of the social media posts that were ‘liked’ (by Brodovsky) and in no way does that personal activity reflect the views of BB Camp or its Board.”

That statement refers to several social media posts which were posted by someone (or perhaps a group) that goes by the name “Rusty Robot,” which were posted in the spring of 2024, and to which Jacob Brodovsky attached his name as “liking” them.

There had been a myriad of accusations levelled against Brodovsky on social media, and one website in particular had been leading the charge to have him dismissed. That website not only ran several articles demanding that Brodovsky be fired, it allowed a slew of comments to be posted – many of which contained highly incendiary accusations against Brodovsky. (There were also a great many comments coming to his defence.)

In its announcement of Brodovsky and the camp parting ways, the Board goes into great detail about where certain areas of the camp’s operation need to be strengthened. The announcement says “Through this period, we have undertaken a careful and thoughtful review of our Camp’s policies and have taken guidance from experts in the community.  While we believe strongly that the Camp has been, and will continue to be, a safe Jewish place for children, we have nonetheless identified areas where improvement is warranted, and the Board has agreed to pursue these steps to benefit the Camp.”

The announcement outlines the areas in which it is seeking to improve certain aspects of the camp experience:

  • The Board has adopted the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism and will incorporate it into our Code of Conduct.  We believe taking this step gives formality to the Camp’s existing and unbending commitment to Jewish safety and outright rejection of any form of antisemitism or anti-Zionism.  Our adoption of the IHRA definition will be posted to our website.
  • We will review and update the Camp’s mission statement and core values statement to better reflect the Camp’s fundamental support of Israel.
  • Employees and Board members will be required to sign the Code of Conduct, which will outline support of the IHRA definition and include confirmation that they will not publicly promote ideas that are contrary to the mission of the Camp or which are contrary to the IHRA definition.
  • We will take steps to hire a Jewish Education Coordinator to develop and implement enhanced Jewish and Israeli programming at Camp. 
  • We will strike a community outreach sub-committee of the Board to formally engage with Israeli and other community organizations in order to repair relationships and enhance opportunities for collaboration.
  • We will take steps to ensure that all Camp staff have a formal ability to communicate directly with the Board.

Yet, nowhere does the Board describe in any way how Brodovsky failed to meet any of the areas which the Board says it will seek to strengthen. It does say though that “Our campers will continue to do what they have been doing for decades: proudly sing Hatikvah daily while the Israeli flag is lowered, participate in meaningful and inclusive daily prayer services, enjoy the “Shabbat Procession” and Friday challah, and feel a connection to Israel and Judaism through our programming.”

Further, the  announcement issued by the Board also says that the Board  “would like to highlight we were particularly proud of what our Executive Directors initiated last year to support Israelis in need.  They engaged with the community to raise funds which were used to bring young Israeli campers from destroyed communities in the Gaza envelope, along with a chaperone, to Camp for a session.  This provided an incredible relief to those kids and gave our community’s kids a chance to connect with Israelis who have suffered so greatly.”

It should also be noted that the Board of the Jewish Federation issued a statement on April 14 that gave a forewarning that the BB Camp Board was coming under great pressure to part ways with Brodovsky.

The Federation statement said: “We are aware of the concerning situation regarding BB Camp.


“While BB Camp is governed by its own board of directors and operates independently — as do all of the Federation’s beneficiary agencies — we have listened closely to the concerns of community members, whose trust in the camp has been shaken. The Federation takes these concerns with the utmost seriousness.
“Our Executive has already held a number of emergency meetings, and our Board will be meeting on Tuesday night to further discuss the matter. A formal statement will be shared with the community this week.”
If there is a statement issued by the Federation we will provide an update to what is clearly an ongoing story. How the camp will reorganize itself this close to the opening of camp season is not explained in the announcement issued by the BB Camp Board. What it does say is that “The Board is actively working on a transition plan that ensures that Camp operates as it always has – as a safe Jewish place for campers to spend their summers, build leadership skills and create memories in an incredible wilderness environment.  The Board has great confidence in our returning staff team, including our exceptionally talented Operations, Program and Wilderness Directors, each of whom held the same position last year.  Camp has a culture guided by the dozens of amazing staff who commit their time and energy for the benefit of our community’s children.  We are blessed to have a strong and capable staff team ready to welcome our campers this summer, and the Board will work hand in hand with them to ensure the Camp’s continued success.”

Hats off to that hateful website which played such an instrumental role in seeing the departure of someone whom the Camp Board thanks for his “tireless efforts for the Camp over the last four years as Co-Executive Director and his dedicated service in a variety of Camp positions over the last 15 years.” If there is anything more to report on this story, we will do our best to do that here, but in past instances of administrators of Jewish organizations in Winnipeg leaving suddenly, it has consistently been the practice of neither the board involved in that person’s departure nor the person – him or herself, to say anything for public consumption that might explain their sudden departure.

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Sandy Sheegl honoured after retiring as executive director of G.R.O.W. Winnipeg

Karyn Lazareck (left) with Sandy Sheegl

By BERNIE BELLAN It was in the late 1990s that a group of individuals gathered at the old YMHA on Hargrave to discuss the lack of opportunities for individuals with special needs in the Jewish community. A steering committee was formed, under the leadership of Karyn Lazareck.
In an article written for The Jewish Post & News by Fern Swedlove in 2010, Fern explained how that steering committee eventually came to create a program known as G.R.O.W. – which stands for “gainresourcesourway.”
Here is how Fern described the evolution of G.R.O.W. from a seed of an idea to a thriving organization that serves the needs of a great many young adults with special needs in our community:
“In 2002, G.R.O.W. in Gimli was founded as a project of the Steering Committee for Persons with Disabilities in the Jewish Community. The committee of volunteers was led by Karyn Lazareck, and through partnering with the University of Manitoba Department of Occupational Therapy, a unique summer life skills program for young adults (age (18- 24)) with social and intellectual disabilities was developed. The program provided the opportunity for individuals to learn and practice life skills and social skills in a safe environment. The partnership with the university supported the development of evidence-based curricula as well as quality assurance through the establishment of a program evaluation process.
“The G.R.O.W. in Gimli Program quickly became known in the community, and based on its success, the G.R.O.W. in Winnipeg Program was established in 2010. Originally, both of the programs were piloted under the auspices of the Rady Jewish Community Centre. In November of 2013 further success and development of the program facilitated G.R.O.W. becoming an independent registered, charitable organization governed by a Board of Directors comprised of parents and professionals

G.R.O.W. participant Rachel Nickel with her mother Marilyn. Rachel was a recent participant in the Winter Special Olympics held in Turin, Italy, where she won three bronze medals in snowshoeing.


“The G.R.O.W. in Winnipeg Program is an innovative, transitional day program for young adults (21 and older) preparing for independent living. Centered on the individual with a goal oriented approach, the program focuses on life management, health and healthy living, and the development of social, recreational, and pre-vocational skills.”

In a subsequent article that I wrote in 2022 about the 20th anniversary of the G.R.O.W. in Gimli program, I noted that Sandy Sheegl was the executive director of the G.R.O.W. program. What I didn’t know at the time was that Sandy was the only executive director G.R.O.W. had ever had.
On Thursday, April 10, a large group composed of parents of G.R.O.W. participants over the years, along with many participants themselves, gathered at the home of Barb Ivans, who was one of the members of that original steering committee which led to the development of G.R.O.W.
The purpose of the evening was to honour Sandy Sheegl who, after 23 years as executive director of G.R.O.W., will be retiring from that position.
Karyn Lazareck paid tribute to Sandy’s long years of service. She described how she first met Sandy at one of those early steering committee meetings:  ”And there I was chairing a meeting in a hallway and in way over my head. The meetings were unbelievable. We had all kinds of very knowledgeable people who had a lot to say, and as an inexperienced chair, I let them say it. And so the meetings were marathons. At one of those meetings, I leaned over to ask my friend Joanie Sheps: ‘Who that young woman was silently crying in the corner?’ and Joanie told me ‘That’s Sandy Sheegl and her son was just diagnosed with autism’ and Joanie and I knew firsthand how hard it was for parents seeking support, especially within the Jewish community. So she (Joanie) looked at me and said, as only she could, ‘Well, she better get a grip,’ and I think we can all agree because Sandy got her grip.

“Sandy joined our committee and, over the next 30 years took on numerous roles, culminating as the executive director of G.R.O.W. She co-chaired the special needs steering committee, working alongside Jan Thompson, and together this committee lobbied the synagogues, schools and camps to promote inclusionary policies.”
Lazareck went on to describe how Sandy Sheegl oversaw the growth of G.R.O.W. from what was originally just a summer program in Gimli to a full-time program with the purchase of a house at 93 Willow.
Sandy Sheegl has worked tirelessly to insure the success of the G.R.O.W. program. Karyn noted that  ”One of Sandy’s greatest moments in leadership came during the dark days of Covid. While most programs shut down, Sandy ensured that G.R.O.W. remained active. She and the team held Zoom meetings twice daily, hosting games, contests, and even delivering bingo cards to participants’ homes.

“She secured funding that allowed for a staggered reentering, ensuring that doors at G.R.O.W. were open well before any other program. And I don’t know of any other professional in the field who did what she did, out of love and compassion… and dedication. Sandy brought that competitive spirit to fundraising and under her leadership, our events became more successful each year.”

One of the ongoing aspects of the G.R.O.W. program has been a hockey tournament held as a fundraiser. Karyn noted that, although the tournament was not held last year, it will be mounted again this coming May 31st. Participants come from many different areas. If you would like to participate or perhaps know someone else who might like to participate you can email G.R.O.W. at info@growyourway.ca or call 204-505-3799.
In one final moment of tribute, Lazareck noted that she herself will soon be honoured with the presentation of  a “meritorious service medal from the Governor General acknowledging G.R.O.W. and its influence beyond this province. I knew the honor must be shared with her, and so I’m inviting Sandy to join me in Ottawa for the presentation.”

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BB Camp finds itself embroiled in controversy over camp co-director Jacob Brodovsky

BB Camp co-director Jacob Brodovsky

(April 10, 2025) By BERNIE BELLAN It began with an article on a website that purports to expose anyone the owners of the website (whoever they are; their name or names are not listed anywhere on the site) deem to be anti-Israel.)
In an article recently posted on the website, B’nai Brith Camp co-director Jacob Brodovsky is accused of “engaging with anti-Israel and pro-Palestinian posts.”
The article goes on to say that “These activities, critics argue, demonstrate a clear bias that is inappropriate for someone in a position of influence over impressionable Jewish youth.” (The article does not give the names of any of these “critics.”)
The article further says that “ ‘It’s unacceptable,’ said one community activist. (Again – no name given.) ‘Parents send their children to BB Kenora for a safe, enriching Jewish experience—not political indoctrination against Israel. We demand Jacob’s removal.’ “
Nowhere does the article cite any instance in which Brodovsky engaged in “political indoctrination against Israel” in his capacity as camp director.
What apparently enraged the author of the article on the website was Brodovsky “liking” certain social media posts that had been posted by someone who goes by the name “Rusty Robot.” Apparently the social media posts that are at the centre of this controversy were posted in the spring of 2024, which might lead one to wonder: Why is the author of the article going after Brodovsky now?

According to the article, “The controversy has led some families to threaten to withdraw their children from the camp. ‘As long as Brodovsky remains, I’ll find another camp,’ stated one father. ‘He shouldn’t be shaping young minds with extremist views.’ ” (Again, the father’s name, similar to the “community activist,” is not given, nor is there any evidence cited of Brodovsky ever having shaped “young minds with extremist views.”)
In addition to the article on the website itself, there are several comments from individuals who, in some cases, give their full name, but in others only their first name, and who level some very serious accusations against Brodovsky, including this comment from someone who gives her name only as “Amy”: “if you are the director of a Jewish camp who shuts down support for hostages and protests the raising of the Israeli flag and singing Hatikvah, then your politics are affecting your role and the climate at camp.”
Two other commenters also criticize Brodovsky’s wife, Lexie Yurman, with someone named Rachel writing that ” I’m confused why there is no commentary on his wife, who runs the camp along side him and has allowed for this behaviour from him for years. She is complicit to his actions.” Another commenter by the name of Nancy writes: “I am confused to why Lexie Yurman, the co-director is not mentioned, since she has allowed for these actions to take place at the camp. She may not be able to control his online behaviour, but she certainly has control over actions taken at the camp and should be implicated in regards to the decisions made there.”

With controversy raging, the board of B’nai Brith Camp held an emergency meeting the evening of Tuesday, April 8, during which the directors discussed Brodovsky’s fate and how to respond to the article in question.
It should be noted that during the time that Jacob Brodovsky and his wife (and co-director of BB Camp), Lexie Yurman, have been running BB Camp (since 2021) it has seen record registrations.

On Wednesday, April 9, the board of BB Camp issued the following statement:
BB CAMP CO-EXECUTIVE DIRECTOR APOLOGIZES FOR SERIOUS ERROR IN JUDGEMENT
 
Maintains Position, with Conditions, Following Unanimous Support of the Board
After conducting painstaking due diligence, the BB Camp Board of Directors unanimously voted to retain Co-Executive Director, Jacob Brodovsky, following his full apology for his serious error in judgement on social media. 
After listening to all comments and concerns, the Board made a decision that it believes is best for the organization moving forward. 
“While we know not everyone will agree with our decision, we have full confidence that Jacob will continue to provide our campers, families, and clients with the same safe and nurturing environment that they have come to expect and enjoy over the last four years,” said Board chair, Leah Leibl. 
She pointed to Jacob’s sincerity in issuing an apology. 
“I accept full responsibility and sincerely apologize for the gravity of my mistake and lack of judgement in liking posts that did not align with the values of BB Camp,” said Co-Executive Director, Jacob Brodovsky.  “I am extremely remorseful for my actions and most grateful to be able to continue in my role serving our Jewish community.”
Jacob also reaffirmed his belief in the State of Israel and is working closely with others to examine steps that can be taken to strengthen Jewish life and deepen support for Israel at Camp. 
Jacob added, “I believe in Israel’s right to exist and care deeply about the safety of all Jews and Israelis.” 
In addition to the apology, the Board requires their Co-Executive Director, who agreed, to exercise due caution in his use of social media and avoid any activity that may run counter to the mission of the organization. The Board of Directors has also expressed to Jacob the extreme seriousness of this matter, and has reinforced to him his obligation to uphold all Camp policies. 
 
Apparently though, the board’s statement did not mollify whoever runs the website that first broached the allegations about Brodovsky. In a post published also on April 9, an article on the website suggests that “the board’s decision to retain Jacob Brodovsky reveals a dangerous capitulation to woke pressures—at the expense of true Zionist values.”
The article goes on to say that “At the time of writing,” the website ” has received numerous communications from angry parents who are banding together and preparing a petition aimed at pressuring the board to overturn their decision and remove Brodovsky. This groundswell of community action underscores the depth of disappointment and anger toward a board that appears more concerned with appeasing a narrow ideological subset than with protecting the core values of Zionism and ensuring a safe, enriching environment for its campers.”
The article ends with: “The board’s weak and dangerous decision is setting a perilous precedent. By prioritizing appeasement over accountability, they have effectively signaled (sic.) that catering to woke demands is more important than protecting the future of our children and preserving the heritage of our community. As long as Brodovsky remains at the helm, the values of Zionism and the safety of our youth are under threat.
“The time for empty apologies and half-measures is over. The community’s message is loud and clear: Enough is enough, ‘the asshole has to go’. Until the board reconsiders its decision, angry parents are mobilizing, and their collective voice will not be ignored.”

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