Local News
A detailed look at how Jacob Brodovsky was targeted by one particular website – and how that led to him losing his job as co-executive director of BB Camp
By BERNIE BELLAN (Posted April 25) The following is taken from Bnai Brith Camp’s website as the camp’s mission statement:
“BB Camp’s mission is to provide a fun, supportive, and inclusive Jewish environment in which youth can explore, grow, and mature. Campers are provided opportunities to develop independence, foster lasting friendships, and strengthen their identities within a natural wilderness setting. BB Camp is committed to making sure that every camper leaves with wonderful memories that will last a lifetime.
“Since its founding in 1954, BB Camp has remained committed to ensuring that all children, no matter what their financial situation might be, have the opportunity to experience the joy and wonder of attending Camp. At BB Camp, our goal is to offer a summer ‘home away from home’ where children can learn about and take pride in their Jewish culture, community, and heritage. It is a place where children can grow both individually and as a group. It is a place where important socializing skills are developed and where lifelong friendships are formed. It is a place where connection to the Jewish community can become part of a child’s life forever.”
Elsewhere on the website, under the category “Jewish Life at Camp,” this is what the site has to say about the role that Israel plays at the camp: Our main focus in Israel-based programming is to provide interactive opportunities for our campers and staff to develop a connection to Israel. We create connections to Israel by hiring Israeli staff to teach our
campers about daily life in Israel. Each summer we run an Israel Day program for both of our summer sessions where campers can learn about Israeli culture, food, and geography. In addition to this day-long program, we entwine Israel-based education with day-to-day camp life, including a ‘Hebrew word of the day’ at morning services and by using basic Israel education pieces including using Hebrew names for our camp buildings, flying the Israeli flag, and singing Hatikvah (Israel’s national anthem) as a camp each day when we lower the flags for the evening.”
Jacob Brodovsky had been a staffer at BB Camp for 15 years. Since 2021 he and his wife, Lexi Yurman, had served as camp co-executive directors. In an article posted to The Times of Israel website in August 2024, writer Jon van der Veen wrote: “He (Brodovsky) mentioned that BB has had a positive growth in campers over the years, “about 10 percent year over year” (emphasis mine). Lexie gave me the rough numbers, saying, (BB Camp) ‘consistently in a summer through both sessions, and including our LTP and AC programs, we have 300 to 350 campers.
“Jacob describes BB as a ‘Jewish camp for everyone,’ which is important because he also informed me that ‘about 15 percent of campers are non-Jewish‘ (emphasis mine). Jacob and Lexie believe this number is a testament to the appeal of BB camp and its good reputation. Lexie added, ‘Most of our non-Jewish campers, they just come with their friends, because their friends talk about camp, and they want to be a part of it.’
In the camp’s mission statement nowhere does the word “Zionism” appear.
But, following a series of three incendiary articles that appeared on a website known as thej.ca, beginning with an article that was first posted on April 6, and which was titled “Winnipeg Parents Outraged Over Camp BB Kenora Director’s Apparent Anti‑Israel Social Media Activity,” a campaign to oust Jacob Brodovsky as camp co-executive director quickly gathered steam. Ordinarily I would not lend credence to the vituperative attacks on Brodovsky that were posted to that website, but I think it important that readers see first hand the evidence that was used to martial what became an online campaign to have Brodovsky removed as camp co-executive director.
That article went on to make several statements that might well be considered defamatory, including describing Brodovsky’s behaviour as “incendiary.” The article also quoted (from an unnamed parent): “Parents send their children to BB Kenora for a safe, enriching Jewish experience—not political indoctrination against Israel.” (There is no evidence offered as to what “political indoctrination against Israel” in which Brodovsky might have engaged.)
The entire basis of the case against Brodovsky seemed to revolve as his having “liked” certain social media posts that had been posted by someone or some group that went by the name “Rusty_Robot,” and which were posted to Instagram in April and May 2024. Those social media posts were sympathetic to Palestinians.
Further, there were comments that levelled very serious allegations, not only against Brodovsky, but also his wife, Lexie, including: “Anyone who supports the dangerous and vicious views regarding the Jewish right to exist should be held accountable and fired. Our children deserve better !”
Another commenter write: “I’m confused why there is no commentary on his wife, who runs the camp along side him and has allowed for this behaviour from him for years. She is complicit to his actions.”
A third commenter writes: “if you are the director of a Jewish camp who shuts down support for hostages and protests the raising of the Israeli flag and singing Hatikvah, then your politics are affecting your role and the climate at camp.”
There were other very serious allegations made against Brodovsky, yet there were also comments that came to his defence, including: “My children came home from BB camp last summer more secure and attached to their Jewish identity than when they left.
“They sang Hatikva. They prayed at meals. They participated in a Havdalah service. Most importantly, they got to experience the sense of community that comes from being in a secure Jewish environment.”
At first, the BB Camp Board reacted by giving Brodovsky a vote of support following an emergency meeting of the board held on April 8, at which time the Board issued a statement that read, in part: “After conducting painstaking due diligence, the BB Camp Board of Directors unanimously (emphasis mine) voted to retain Co-Executive Director, Jacob Brodovsky, following his full apology for his serious error in judgement on social media.
“After listening to all comments and concerns, the Board made a decision that it believes is best for the organization moving forward.
“ ‘While we know not everyone will agree with our decision, we have full confidence that Jacob will continue to provide our campers, families, and clients with the same safe and nurturing environment that they have come to expect and enjoy over the last four years,’ said Board chair, Leah Leibl.
Leibl pointed to Jacob’s sincerity in issuing an apology.
“’ ‘I accept full responsibility and sincerely apologize for the gravity of my mistake and lack of judgement in liking posts that did not align with the values of BB Camp,’ said Co-Executive Director, Jacob Brodovsky. ‘ am extremely remorseful for my actions and most grateful to be able to continue in my role serving our Jewish community.’
“Jacob also reaffirmed his belief in the State of Israel and is working closely with others to examine steps that can be taken to strengthen Jewish life and deepen support for Israel at Camp.
“Jacob added, ‘I ‘ believe in Israel’s right to exist and care deeply about the safety of all Jews and Israelis.’
“In addition to the apology, the Board requires their Co-Executive Director, who agreed, to exercise due caution in his use of social media and avoid any activity that may run counter to the mission of the organization. The Board of Directors has also expressed to Jacob the extreme seriousness of this matter, and has reinforced to him his obligation to uphold all Camp policies.”
On April 9, however, thej.ca once again criticized the BB Camp Board of Directors in an article titled “Weak Leadership Exposed: Camp BB Kenora Board Keeps Controversial Director Despite Overwhelming Outcry”.
The lead line of that article said: “Despite irrefutable evidence of his anti‑Israel bias and incendiary pro‑Palestine online activities, the board’s decision to retain Jacob Brodovsky reveals a dangerous capitulation to woke (emphasis mine) pressures—at the expense of true Zionist values.”
On April 16, the Jewish Federation of Winnipeg held an emergency meeting for the purpose of discussing the BB Camp situation. On April 17 the BB Camp Board released a statement in which it reversed its decision to retain Brodovsky as co-executive director, noting “the camp’s Board of Directors has announced that “the Board of Directors and co-Executive Director Jacob Brodovsky have amicably agreed to part ways, having regard to the best interests of the Camp and the community at large.”
We have been in contact with various camp staffers, some of whom who wished to remain anonymous, but all of whom have denied that there were any instances where Hatikvah was not allowed to be sung or where the Israeli flag was not raised.
Another issue which was raised by other commenters had to do with campers not being allowed either to make or wear “yellow ribbons,” which have become symbolic of sympathy for the hostages still being held in Gaza.
Following the BB Camp Board’s complete reversal of its position, the j.ca ran a third article, on April 17, titled “Stunning Turn Of Events At BB Camp Kenora As Board Reexamines Leadership Choice.”
Following the article, however, a commenter who identified as a camp staffer posted this comment: “As a current staff member at Camp BB, I have to say it’s outrageous that Jacob is being slandered over baseless rumours and social media activity taken wildly out of context. What’s even more ridiculous is that most of the people fuelling this outrage haven’t stepped foot on camp during the summer and have no idea how things are actually run. Jacob’s personal political views never once interfered with camp life. Camp BB remained very much a Jewish camp, rich in tradition and community, under his leadership.
The camp staffer goes on to refer to the “yellow ribbon” situation – in apparent reference to a paragraph which appeared in the April 6 j.ca article, which wrote: “Several parents told TheJ.Ca that Brodovsky also refused campers’ requests to create yellow ribbons in solidarity with the Israeli hostages held by Hamas in Gaza. ‘My daughter was heartbroken,’ said one mother. ‘She wanted to show support for the hostages in Gaza, but Jacob wouldn’t allow it.’ “
The camp staffer who posted a comment in defence of Brodovsky on the j.ca site wrote – with specific reference to the “yellow ribbon” situation: “It’s also interesting that none of the staff can recall this supposed ‘yellow ribbon’ situation—so where did that even come from? Are we really at the point where rumours and assumptions are enough to justify firing someone?”
Questions now remain as to why the BB Camp Board reversed its original decision to retain Brodovsky as camp co-executive director? Was it a result of some well-heeled donors exerting financial pressure on either the BB Camp Board or the Jewish Federation?
We have also received a copy of a letter that was sent to the BB Camp Board which also levels some very serious allegations against Brodovsky, especially with respect to his interactions with camp staffers. That letter offers specifics which the articles in thej.ca do not. Whether that letter – and perhaps other letters that were sent to the BB Camp Board played an influential role in the dramatic reversal of the Board’s original unanimous decision made on April 9 to retain Brodovsky as co-executive director, only to be followed by a decision eight days later to part ways with Brodovsky, we do not know.
Unlike the j.ca, however, we do not engage in idle speculation. We ask questions and await answers.
There is one final – and somewhat intriguing aspect to this controversy, and that has to do with BB Camp’s charitable status. As some readers might be aware, Jewish National Fund Canada had its charitable status revoked by the CRA in August 2024. To read more about how that came about, go to https://jewishpostandnews.ca/faqs/rokmicronews-fp-1/jnf-canada-responds-to-cra-decision-to-revoke-its-charity-status/
In order for any charity to retain its charitable status it has to clearly state its charitable object. If BB Camp were now to include, as part of its charitable object, “to better reflect the Camp’s fundamental support of Israel” (emphasis mine), which it says is now part of its mission in the statement issued on April 17, one might well ask whether that constitutes quite a departure from its previous mission statement, which makes no reference at all to Israel, and in particular, “fundamental support of Israel?” Based on what happened with the JNF, which lost its charitable status, allegedly for having deviated from its “charitable object,” one might wonder how the CRA would react to BB Camp becoming politicized to that extent?
We had sent a copy of this article to both the Federation and BB Camp Board asking both of them whether they had any response to issue before this article was published. Neither organization responded.
Local News
Human Rights Museum announcement of “Nakba” exhibit sets off hornet’s nest
By BERNIE BELLAN On November 19, during its Annual Public Meeting, the Canadian Museum for Human Rights (CMHR) announced it will be mounting an exhibit titled “Palestine Uprooted: Nakba (sometimes spelled as ‘Nagba) Past and Present,” focusing on Palestinian experiences, confirming it will open in June 2026. The CMHR website said that “This announcement follows years of advocacy from Palestinian Canadian groups, with the exhibit aiming to share Palestinian perspectives on the 1948 catastrophe.”
That announcement set off a storm of reaction from within the Jewish community, especially from the Jewish Heritage Centre for Western Canada, the Jewish Federation of Winnipeg , and the Centre for Israel and Jewish Affairs.
The primary concern raised by representatives of all three of those groups was that having an exhibit on the Nakba without also having an exhibit on the forced displacement of Jews from Arab countries in 1948 would offer a distorted perspective of what happened during Israel’s 1948 War of Independence.
We have been reluctant to wade into this hornet’s nest as no matter what we write it is bound to lead to some individuals saying that we haven’t been balanced, but we did decide to go ahead and try to offer some idea of how this exhibit came about.
Our primary source was an interview that Isha Khan, CEO of the Canadian Museum for Human Rights, did with Sierra Sanders of CBC’s Information Radio on November 21.
Following are some excerpts from that interview. (It has been edited for clarity): Khan began by explaining that what the museum will be mounting is “an exhibit that shares the experiences of Palestinian Canadians who have experienced the Nagba or our intergenerational survivors. And it uses multimedia, so a number of different art forms, text and art and interactive to share their experiences and the human rights violations that are related to force displacement.”
Sanders asked: “And so I understand the Palestinian community has been lobbying for years for an exhibit like this or something like this. When was it decided that the museum would be doing an exhibit like this?”
Khan: “So it’s both true that Palestinian Canadians and others have been asking us – demanding that that there be more content in the museum that it shares their experiences. And we’ve been working on this for the last four years because we made the decision that absolutely we need to share these stories that are human rights stories about displacement and and so we’re at the stage where we can announce the exhibit and want people to come see it.”
Sanders: “… I understand the Palestinian community was a part of the conversations when it came to this exhibit. Who did you if you can tell me, who did you consult with during the process of this exhibit?”
Khan: “Yeah. So, in the same way that we really tell any story that you see in an exhibit here in the museum, we rely on the lived experiences of people who have experienced those atrocities or affected communities. And so we’ve been working and consulting with a really wide network of Palestinian Canadians and others from across Canada to to help ensure that we share their story that they’ve entrusted and their stories that they’ve entrusted with us in a responsible way.”
Sanders: “…and why is this exhibit important to the CHR?”
Khan: “The CHR is a museum for human rights and our job is to tell stories, to share stories that enable people to reflect, to understand human rights, to navigate the human rights issues of our day. This exhibit is going to be in our rights today gallery. So, it’s about contemporary issues and there’s no question that people are looking for information. They’re looking to better understand what to do with the information that they have around them, around the Nagba and the Palestinian experiences.”
Sanders: “And what does the museum hope visitors will take away from it and what kind of conversations are you hoping to start with this exhibit?”
Khan: “We hope that people will come and see this exhibit. We hope that by being exposed to or being able to touch and and feel Palestinian experiences of forced displacement that they’ll be able to understand the human rights impacts that displacement can have on people and draw connections to other situations in history and today. Every exhibit that we tell takes stories from the past often and allows people to apply those principles and the feelings and the reflections that they have so that they can better understand human rights today and they can actually take action and do something about it.”
Sanders: “So the announcement of this exhibit has stirred up some concern from the Jewish Heritage Center of Western Canada and they’re worried the exhibit will lack balanced scholarly research and and key historical and current geopolitical context. What’s your response to this concern? “
Khan: “We understand that there are people who are who are concerned, who are worried about what the exhibit may do. What I can share is for one, we’ve had a long really long good history working with the Jewish Heritage Center of Western Canada on Holocaust remembrance and other important issues related to combating anti-semitism. This exhibit isn’t a historical retrospective. This exhibit is about the experiences of Palestinian Canadians who have lived through forced displacement and their families. So it’s told from their perspective, from their eyes, just like many other exhibits in the museum are. Currently we’re running a major exhibition on the LGBTQ purge and it’s told through the eyes of survivors, their words, their stories in order to impact others and help them understand what happened at that time. The Palestinian and Jewish community – they are kind of intertwined in their own ways.”
Sanders: “Do you think that the Jewish community should have been consulted in the curation of this exhibit?”
Khan: “The exhibits that we develop are for all people. As a museum for human rights, we try to share stories that allow people to make connections between human rights violations occurring around the world and here in Canada. We understand that there is a question about how the exhibition was developed. This exhibition was developed with a big team of researchers, academics, a curator who leads the choice making around art and design and many others. And that’s how we do our work. The development of this exhibition has the same rigour as any exhibition we develop. And we do that because we feel responsible for ensuring that if a community or individuals entrust us with their stories, we’re going to make sure we share them responsibly. We really steward others other people’s stories and we really encourage people to come and see the exhibit to help answer some of those anxieties that they may have.”
Sanders: “Now, so the Jewish Heritage Center of Western Canada is pulling out of a partnership with the museum to mark International Holocaust Remembrance Day because of the this exhibit. How will this impact the museum’s ability to provide Holocaust education and programming to combat antisemitism?”
Khan: “We remain absolutely, unwaveringly committed to combating antisemitism. We have a gallery that allows people to examine the Holocaust. We do Holocaust Remembrance Day programming every year in addition to talking about anti-semitism in our school tours and education programs and public tours. We will continue to do that work. We’ve worked with Holocaust memorial sites and organizations across the country and around the world. We hope to continue to work with the Jewish Heritage Center of Western Canada in the future.”
As has been noted, there was fierce reaction from many different organizations in the Jewish community over the announcement that the CMHR would be mounting an exhibit on the Naqba. However, it’s not clear whether there is an official spokesperson for the Jewish community – or if there ever was just one spokesperson.
But, what we were really interested in finding out from the CMHR was when did this idea to mount an exhibit about the Naqba really begin so, on December 7, we sent this query to someone by the name of Amanda Gaudes, who was listed as a Media Relations Specialist for the CMHR on its website:
Hi Amanda,
I’m the consulting editor of the Jewish Post newspaper, also publisher of the jewishpostandnews.ca website.
I’m interested in doing a story about the upcoming Nakba exhibit but, unlike others in the Jewish community who may have been in touch with you, I aim entirely for objectivity – much as that term seems to have been devalued in recent years.
I have no interest in rehashing the arguments that have been raised by members of the Jewish community about fairness and giving equal weight to the expulsion of Jews from Arab countries in 1948 if I’m reporting on what had led the museum to want to mount this exhibit at this time. While I don’t dismiss the validity of those arguments, I find them all too predictable in the sense that they level the same tired criticisms of an exhibit simply because the name “Nakba” is offensive to them in and of itself.
I, myself, can appreciate what impact the expulsion of Palestinians from their homes had. I’ve lived in Israel and have seen the results of that expulsion first hand.
What I’d like is the opportunity to give a full airing of what had led the museum to want to mount this exhibit after all these years – without rebutting anything anyone might have to say. Of course, I’d love to know more about the decision making process, but I rather expect that much of that will remain confidential. However- if you take a look at what’s been said about me online, you can see that I’m not afraid to plunge into discussion of subjects that many in our community would rather remain untouched.
Then, if there are responses from members of the Jewish community that would want to criticize the museum, they can appear at a separate time, so that we don’t immediately plunge readers into a debate the first time we have a mention of the issue which, so far, I can tell you, has gone completely uncovered in the Jewish Post to date.
Thanks
-Bernie Bellan
We received a response from Amanda Gaudes, Media Relations Specialist for the CMHR two days later:
Good afternoon Bernie,
The Canadian Museum for Human Rights announced several new exhibits that are part of the Museum’s core gallery renewal including Palestine Uprooted: Nakba Past and Present. It will be a smaller scale exhibit in our Rights Today gallery on Level 5 of the Museum and will open in late June 2026. This exhibit is about the lived experiences of Palestinian Canadians and the human rights impacts of forced displacement that they have faced over generations. It will use art, first-person reflections, and personal artifacts to share the stories of Palestinian Canadians who were displaced during the 1948 Nakba to today.
There are always individuals or groups who are interested or concerned in the nature of our content and we think it’s important to emphasize that the exhibit is about the personal experiences of Palestinian Canadians. The exhibit is not a historical retrospective, or an examination of the founding of the State of Israel or a commentary on current Israel-Palestine relations.
We began working on this exhibit four years ago to look at the issue of forced displacement of Palestinians. Exploring this content in no way diminishes the experience of others who have also faced displacement including the Jewish community.
We also share the community’s concerns about rising antisemitism and take our mandate as educators very seriously. We are continuing to develop and deliver antisemitism education programs and teaching resources, which have their foundation in our renowned Examining the Holocaust gallery. All of our education programs are designed to not only examine the Holocaust, but to delve into antisemitism today. We are increasing programming in this area in January to coincide with International Holocaust Remembrance Day.
Our role as a museum is to help people understand our world through the lens of human rights. Through that lens, we can see that every individual – and this includes Palestinians and Jewish people everywhere – has the right to live in safety and security and dignity and that all people have the right to self determination.
Thank you,
Amanda Gaudes (she/her|elle)
Media Relations Specialist | Spécialiste des relations avenc les médias
I did send a follow-up email to Amanda Gaudes, but did not hear back. Here’s what I wrote:
Thanks for this Amanda but can I ask you to elaborate on a number of points you mentioned:
What are the other exhibits that the museum will be mounting in addition to the one on the Nakba?
You say you began working on this exhibit four years ago. But, had the idea been tossed around prior to four years ago? If so, I’m curious where the idea came from? Was it someone from within the museum or did it come from someone outside the museum?
Thanks
-Bernie
Then, on December 11, we received this message from reader Irwin Corobow:
I am embarrassed for the Jewish Community here in Winnipeg for the absurd and ill conceived push back by the Jewish Heritage Centre to the plans by the Canadian Human Rights Museum to stage an exhibit reflecting the Palestinian community history during the Nakba. Why in the world should the Museum have to consult with the Jewish Community in order to plan this exhibit? What is there in the Heritage Centre’s mandate that gives the authority to speak on issues that are not related to its mandate? None that I can see. Why is the Executive Director Centre of the Heritage Centre given apparently freedom to act as spokesperson for the Community on such matters such as perceived anti-semitism. I challenge anyone to read through the mission and purpose of the Centre and find anything that supports this reactive behaviour. Ironically this dust up involving the Centre and the Museum will likely increase attendance at the exhibit when it occurs.
Local News
Shalom Residences board announces hiring of Tamar Barr as new executive director
By BERNIE BELLAN The board of Shalom Residences, the agency that provides housing and support for adults in our community who have special needs, will soon have a new executive director, effective December 22.
Tamar Barr, whose name is well known in the Jewish community, is set to take over from Mike Goldberg, who will be leaving Shalom Residences after having served as executive director since the spring of 2022.
It was in March 2022 that the previous – and to that point, only executive director Shalom Residences had ever had, Nancy Hughes, retired from the position after 31 years at the helm. Mike is moving on to take a senior position elsewhere.
In an email received from Mike, he wrote about his leaving Shalom Residences: “It was a difficult and emotional decision as I have become very close to the residents, families, and staff in the Shalom community. I’m transitioning to Executive Director of Community Financial Counselling Services, a non profit that provides free financial counselling and support to low income Manitobans. They provide free tax clinics during tax season as well as support for people experiencing gambling addiction. It will be different than my role with Shalom but I’m excited to support another vulnerable population group with this important work.”
Shalom Residences maintains six different houses in Winnipeg on: Enniskillen Avenue (home to the very first Shalom Residence), Hartford Avenue and Seven Oaks Place – all three of which are in West Kildonan; McAdam and Cathedral Avenues – in the North End; Daffodil – in Garden City; and Oxford Street, in River Heights.
The smallest home has three residents and the largest one – five.
Twenty-nine adults live in those homes, while another nine live in supported independent living apartments, and three adults are supported in community outreach.
Tamar Barr is probably best known in the community for her many years at both the Rady JCC and its predecessor, the YMHA. Tamar served as program director at both the YMHA and the Rady JCC from 1990-2013 and was Assistant Executive Director at the Rady JCC from 2013-2021.
Since then Tamar has filled a variety of different roles, including working in donor relations at the University of Manitoba; project coordinator at the Mennnonite Heritage Centre Gallery; and Alternate Funeral Director for Congregation Shaarey Zedek.
Tamr obtained her B.A. and Bachelor of Social Work from the University of Mantioba; and her Masters of Social Work from Yeshiva University in New York.
Tamar had this to say about her moving into the role of executive director of Shalom Residences: “Stepping into the role of Executive Director feels like a full-circle moment for me. Some of my most meaningful and formative experiences have been alongside people living with intellectual disabilities, whose strength and spirit continue to inspire me. I am honoured to join an organization rooted in Jewish values and dedicated to supporting individuals living dignified, connected and fulfilling lives in a community-based setting.
“I look forward to bringing my enthusiasm, experience and compassion to support and strengthen Shalom Residences important mission.”
In welcoming Tamar as Shalom Residences’ new executive director, the board of Shalom Residences said: “Shalom Residences Inc. is pleased to announce the hiring of Tamar Barr as our new executive director effective December 22, 2025.
“Tamar has a Masters degree in Social Work and brings a wealth of management experience in the non-profit sector and at the Rady JCC. She is looking forward to meeting our residents with intellectual disabilities, families and staff as she transitions into her new role with the kind assistance of our current executive director, Mike Goldberg.
“We wish to thank Mike for his outstanding contributions to Shalom Residences and wish him well in his new leadership role at Community Financial Services where he will be assisting individuals and families facing financial challenges.”
Local News
Canadian produced kosher wine now available in Winnipeg
By BERNIE BELLAN With the imposition last February of a ban on the sale of American liquor in Manitoba, the only type of kosher wines that were available here were from Israel, specifically wines produced by the Galil winery.
Since the latter part of September, however, kosher wines produced by a Canadian winery are now available in Manitoba liquor marts, also the Kenaston Wine Market.
The wines – a red and a white, are produced by a winery known as Tzafona Cellars – located in the Niagara region of Ontario.
On Tuesday, December 2, Rabbi Avraham Gislason, who is a a rabbi in Thornhill, as well as a Tzafona Cellars winemaker, spoke to a large crowd at the Jewish Learning Centre, where he not only explained how kosher wine differs from non-kosher wine, he brought along bottles of five different wines produced by Tzafona Cellars for members of the audience to taste.
So – what makes a wine kosher? you might ask. According to the internet, “A wine is kosher if it is made according to Jewish dietary laws… with strict supervision and handling by Sabbath-observant Jews from the crushing of the grapes to the bottling of the finished product. The winemaking process must use only kosher-certified ingredients, such as yeast and fining agents, and rabbinically-approved equipment.
Rabbi Gislason himself started Tzafona Cellars in 2014. According to the Tzafona website, Rabbi Gislason saw that the “soil, air, and microclimate of the Niagara Peninsula all come together to create an up-and-coming world class wine region, yielding a unique experience that cannot be recreated anywhere else in the world.”
While he appreciated the quality of the wines being produced in the Niagara region, there was one problem: None of the wines were kosher.
According to the Tzafona website, “Starting with the 2014 vintage, Tzafona began to produce kosher wines using the same techniques and high-quality grapes used in producing other premium non-kosher wines. Since then, Tzafona has continued to produce a variety of different wines, namely Cabernet Sauvignon, Riesling, and Chardonnay. We have produced award-winning Icewines in the Vidal, Riesling, and Gewurtzraminer varietals. Tzafona is the only kosher Icewine producer in North America. Their Cabernet Franc Icewine won a Gold Medal at the All Canadian Wine Championships in 2025.
In 2016 we began to produce a line of refreshing semi-sweet wines under our brand “Nava Blanc” and “Nava Ruby.” (It is the Nava Blanc and Nava Ruby wines that are now available in Manitoba). Both of these wines are Tzafona’s bestsellers here in Canada and the USA.
The process of getting Tzafona wines approved in Manitoba was set in motion by Winnipeg marketing specialist Marsha Friedman, who for many years has worked as a marketing consultant and sales agent for businesses looking to offer premium kosher foods to their customers.
Her business, Excellence & Kosher, focuses on identifying unmet needs in the market. “I see a need and I try to fill it,” Marsha says.
“We also ensure that the most needed Kosher food products for the stores that carry Kosher are available, including Canadian Kosher wine,” she adds.
Marsha explains that she approached Tzafona—the only truly Canadian kosher wine company—some time ago with the idea of opening the Manitoba market for them and introducing their wines to local consumers.
Afterward, she contacted tManitoba Liquor and Lotteries (MBLL), which agreed to begin carrying two Tzafona wines: Nava Ruby (Red) and Nava Blanc (White).
Since that initial success in making Tzafona wines available for purchase in Manitoba, Marsha says that she and her daughter Shira have been making similar progress in Alberta and hope to expand into the British Columbia market as well.
For more information about Tzafona Wines, including the addresses of stores in Winnipeg and throughout Manitoba that carry their products, please visit the MBLL Liquor Marts website:
https://www.liquormarts.ca/liquormarts
Go to “Find a Product” and type “Tzafona.” Both wines will appear. Select the wine you’re interested in, then click “Store Inventory.” A list of all MBLL Liquor Marts that carry that product will be displayed.
Marsha adds that “We are hoping to have more listings of Tzafona wines available for Pesach this year, and we will be presenting them to MBLL for their approval.
“L’Chaim!”