Local News
Cancercare Manitoba Foundation Challenge for Life adapts to changed circumstances
By MYRON LOVE
The 13th annual Cancercare Manitoba Foundation Challenge for Life 20KM walk (or 200-minute workout) has a new look this year – as a result of COVID 19 – with a smaller number of participants and lower expectations.
And, instead of thousands gathering on the second Saturday in June, participants this year are walking in small groups covering the same distance over a three-week period from August 1-20.
As usual though, several members of our Jewish community are making their presence felt.
Leading the way in more ways than one is Steven Kroft, who is both one of the leading individual fundraisers taking part in the Challenge for Life campaign and an active participant. (See related profile.)
This year, the top-ranked “Jewish” team is Nancy’s Nightingales with close to $16,000 as of August 13 – good for second place in the team rankings. This year, long time team members Connie Botelho, Joanne Katz, Harriet Lyons, Louise Raber, Heather Cram, and Susan Lipnowski were joined by second year member Rhonda Youell.
The“Nightingales” were named after a nurse – a cancer survivor – who is a friend of Louise Raber’s. They have been part of the Challenge for Life since the beginning.
“It is certainly a little more difficult this year because of the pandemic,” Raber says. “And we didn’t do the 20km in one day. Rather, we walked 10 km on August 14 and another 10 on the 15th.”
Cancercare Manitoba Foundation has reduced the minimum pledge for each walker to $250 rather than $1,000 this year in light of the current situation, she notes. Nonetheless, she expects that “Nancy Nightingales” will raise more money than ever before due to the larger number of team members this year.
Team Schvesters – also one of the original teams – is the only other team with a significant Jewish contingent among the top ten fundraising teams this year. The team was founded by the “Greenfeld girls”: Benji Harvey and her sisters, Lesly Katz and Debby Lewis. Two of the sisters had been diagnosed with breast cancer.
This year, Harvey notes, the team members are Benji and Deb, Kim Gray and Jody van de Vijsel. “While Les has not participated for the last few years, she continues to make very generous financial contributions,” Harvey says.
Benji, Deb and Kim all did a 15 km walk, 30 minute upper body core workout and 30 minute yoga stretch.
Jody is also having a garage and bake sale.
Team Schvesters raised just under $7,000.
“We are a small but heartfelt team,” Harvey says. “Even though COVID has changed the event there are still lots of teams participating in their own way, which is fantastic.”
Perennial fundraising dynamos Serratus Superstars have also been walking in the Challenge for Life since the Challenge inception in 2008. Team captain Cathy Moser reported in an interview with the JP&N last year that the group had raised over $370,000.00 since 2008 – through donations, garage sales, concerts, and bake sales.
This year’s team makeup however is much reduced from previous years. Last year, there were 25 walkers under the Serratus Superstars banner. This year, the team numbers six – returnees Moser and her husband Jeff Itzkow, Sharon Goszer-Tritt, Harriet Zimmer and newcomers Bernie Rubinstein and Sheila Kercheff.
Moser, however, remains undaunted. Her own personal goal, she says, is to raise $2,000 and the team’s goal is $10,000. “We want to raise much more though,” she adds.
The bake sale has long been a part of Team Serratus’ fundraising efforts. This year, as reported in the last issue of the Jewish Post & News, Moser has made arrangements with Rachel Nedelec and Madi Spence from Flour and Flower to sell Moser’s popular almond roca, with proceeds from sales being donated to Cancercare. The chocolate almond toffee cost $10 a batch and delivery is free.
“They have already sold over 80 batches,” Moser says.
Retired Provincial Court Judge Rocky Pollack has also been a long time participant in the Challenge for Life. He knows first-hand the ravages of cancer, having lost his wife, Sharon, to the disease eight years ago.
(While Sharon fought cancer for a number of years, she was also a leader in community fundraising activities for Cancercare Manitoba. Rocky has taken up where Sharon left off to a degree. He currently serves as chair of Cancercare’s Community Connection Committee.)
This year, Pollack is captain of Team No Judgment, which includes 12 of his colleagues. “It was a little easier this year having 20 days to complete the challenge,” he notes. “Some of us walked while others also did aerobics, kayaking and other exercises.”
Team No Judgment raised just under $6,000 this year for cancer research.
Sister Act also has a smaller contingent this year. “It’s just me, my mother (Pearl Rosenberg) and my sister, Cindy (Yusim)” says Brenda Dahle.
Pearl Rosenberg, may well be – at 86 – the oldest participant. She has lost two daughters (and Dahle and Yusim, two sisters) to cancer within about a year of each other. Naomi Palansky passed away in 2010 and Michelle Moyer in 2011. Dahle notes that Naomi walked with her family in the first Challenge For Life Walk.
(Readers may aso recall that Naomi’s children, Noah and Lexi, started their own team of walkers, “Kids Count, shortly after their mother received her cancer diagnosis.)
“I started taking part in the Challenge for Life on Team Chai in 2008,” Dahle writes in an email. “I continue to take part in the 20 k walk with my mom and my sister, Cindy Yusim, in memory of our sisters Naomi Palansky and Michelle Moyer, whose love, strength, and courage continue to inspire us. Money raised will remain in Manitoba and will be used for research, clinic trials, and to support individuals and their families fighting cancer.
“With this being a virtual walk,” she continues, “we are being creative in reaching the goal. I have gone on two 6 k hikes and continue to walk 3 k on a daily basis. I also plan on joining my mom on her morning walks in Kildonan Park. I have been doing regular hikes as well as walking with my mother and Cindy.”
Dahle reports that Sister Act’s fundraising goal this year is lower than it has been in the past due to the coronavirus effect. “In the past, my fundraising goal was $1000.00,” she says. “This year, I only reached out once to my former donors, as everyone’s circumstances are different, and with the ongoing pandemic, didn’t want to offend or upset anyone. “
Dahle notes that donations are still accepted at .
Annual Kick Butt fundraiser also going virtual

As with the Challenge for Life and every other former group event, Kick Butt, the annual fundraiser which aims to raise awareness of colorectal cancer, has also gone the virtual route.
Sid Chapnick, Kick Butt’s founder, is once again taking charge of organizing the event – now in its 13th year.
Chapnick notes that colorectal cancer is one of the three most commonly diagnosed cancers among both men and women. He points out that all funds raised stay in Manitoba to support colorectal cancer research, genetic research for Lynch Syndrome, as well as to raise awareness and advocate for the needs of people who have colorectal cancer.
Participants are urged to wear boxer shorts, pajamas or bathing suits, with prizes for the best Butt Cover.
Since 2016, Denny’s Restaurants has been the main sponsor. Chapnick reports that this year, Denny’s is contributing a lump sum rather than a portion of proceeds from restaurant operations.
The event this year is scheduled for Saturday, September 12. In the past, the 3-5km walk has been held at Kildonan Park. Due to Covid, this year participants can walk anywhere.
Readers can sign on to the Cancercare Manitoba Foundation website to register for the event: www.cancercarefdn.mb.ca
Local News
Bright future for Israeli-born University of Manitoba Science student Erele Tzidon

By MYRON LOVE Erele Tzidon, a second year Science student at the University of Manitoba, seems to have a bright future ahead of her.

Rabinovich-Nikitin
The year before last, the Israeli-born graduate of Gray Academy received a University of Manitoba undergraduate research award, which allowed her to pursue research as a member of Dr. Inna Rabinovich-Nikitin’s research team at the Institute of Cardiovascular Sciences, (ICS) researching the link between pregnancy complications and the risk for heart disease.
The world-renowned institute, directed by Dr. Lorrie Kirshenbaum, studies heart disease and heart function with the goal of researching means to repair damaged heart cells and prevent heart failure.
This past November, Tzidon was presented with a second award – the Dr. James S. McGoey Student Award – based on the quality of her cardiovascular research at the ICS, which operates out of the St. Boniface Hospital’s Albrechchtsen Research Centre.
“We are very proud of Erele and her achievements,” says Dr. Inna Rabinovich-Nikitin. “We believe she has a promising future in medical research.”
Originally from Moshav Ginaton in central Israel, Tzidon came to Winnipeg in 2018 with her parents Ofer, formerly regional manager for a car rental agency in Israel and now an RBC branch Manager, and Sharon, an emotional therapist in Israel who is currently working as an educational assistant at Gray Academy. Tzidon also has three younger brothers.
The 19-year-od reports that it was through a connection she forged with Rabinovich-Nikitin at G ray Academy (where the latter has three children enrolled in the elementary program) that opened the door to a summer position at the ICS in 2023. She notes that she is at the ICS two days a week and at the U of M three days a week.
“I have always wanted to do research,” she says, “because I have an unlimited number of questions. And I love working with the great team at the ICS.”
One of the primary focuses at the ICS in recent years has been on women’s heart health. Three years ago Kirshenbaum created a new research program within St. Boniface Hospital specifically for the study of heart disease in women. Dr. Rabinovich-Nikitin was the first faculty member seconded to the new research program
In an earlier article I wrote about her in the Post (in 2021), I noted that she, like Erele Tzidon, is originally from Israel, having arrived in Winnipeg in 2016 with her husband Sergey, and their two children (a third child was born here) to further her scientific knowledge through working in Kirshenbaum’s lab.
Rabinovich-Nikitin is graduate of Tel Aviv University with a Ph.D. in biotechnology.
“I was always interested in science, how things work,” she notes. “I have a particular interest in women’s cardiac health.”
Four years ago she herself was presented with the Winnipeg Foundation’s Martha Donavan Leadership Development Award. The award is intended to provide leadership development opportunities for women in the Rady Faculty of Health Sciences at the University of Manitoba. Eligible applicants include women who are full-time or part-time academic faculty members, students of the Rady Faculty of Health Sciences, and students as well as post-doctoral trainees (including residents), presently enrolled in a program of study within the Rady Faculty of Health Sciences.
In 2022 Rabinovich-Nikitin, was the winner of the Louis N. and Arnold M. Katz Basic Science Research Prize for Early Career Investigators awarded by the American heart Association (AHA). This award is the highest international recognition of research excellence for an early career investigator to receive, and Rabinovich-Nikitin is the first ever Canadian scientist to receive this award.
That same year she joined the University of Manitoba Department of Physiology and Pathophysiology as an assistant professor, studying heart disease in women. Rabinovich-Nikitin observes that heart disease in women presents itself in a different way than in men. She notes that one of the new lab’s initial findings was that there is one specific gene that leads to cardiovascular issues in some pregnant women that can point to heart disease later in life, and also have negative implications for the development of their children. Those children are smaller at birth and, as adults, are prone to hypertension, diabetes and obesity,
“We are looking into how that particular gene increases the risk of heart disease.” she says.
Rabinovich-Nikitin would like to invites readers who may be interested in learning more about women’s heart health to a free program the ICS is offering on Sunday, February 23 at the Wellness Institute at 1075 Leila Avenue from 1:00-4:00. The afternoon will feature speakers, children’s activities and Zumba sessions.
“I would encourage everyone who has questions and wants to learn about women’s heart health to attend,” she says.
You can find more about the event at https://megaheartevent.com/
Local News
Videographer/photographer Jeff Gordon looking forward to sharing his expertise through series of in-person classes

By MYRON LOVE Jeff Gordon is the epitome of a visionary and the trajectory of the local videographer/photographer has just gone into overdrive.
At the beginning of the year, the founder of JAG Videos and Photography inaugurated his brand new state-of-the-art studio in a new facility he built behind his north River Heights home. And, shortly after, he launched the first session of his new school for budding photographers and videographers.
“Up until now, the only options for anyone interested in learning the art of photography or making videos has been either Red River College or the University of Winnipeg,” Gordon points out. “I recognized a niche here and my goal is to fill this gap.”
The first of the 16-week sessions in his new studio began in mid-January. He reports that he is running three classes a week- one strictly for teenagers.
“The course exceeded my expectations. We sold out quickly and I have a waiting list,” he notes. “I have 16 students divided among the three classes. I am teaching the students everything I know about photographer and videography. The curriculum is easy to follow.
Increasingly, we are in a digital world,” he adds. “Businesses need staff who are adept at making videos and taking photographs. Companies need staff who are able to create videos for them to promote the business online.”
He envisages offering the program three times a year – with future sessions beginning in May and September.
Gordon’s curriculum is his own creation, based on his experience and a previous training manual he wrote years ago for an entirely different group of students – drummers.
Before Jeff Gordon discovered his passion for photography and videography, he was a musician – a drummer to be specific. The graduate of the Hebrew Bilingual program at Brock Corydon Elementary School and later, Shaftesbury High School, began playing drums in high school and started teaching others to play shortly after.
“I used to have as many as 40 students at a time,” he recalls.
Following graduation from Shaftesbury, he enrolled at the Los Angeles Music Academy. In 2006 he graduated from the jazz program at Grant MacEwan University in Edmonton. His professional credits include 16 years as a drummer with the Sarah Sommer Chai Folk Ensemble and five years as a member of a touring band called “Driver.”
It was while performing with “Driver” that he began doing videography. “I have always been fascinated by technology,” he says. “While on tour, I began making videos of our live concerts. I would set up four or five cameras to record the shows.”
In 2014 Gordon took the plunge and dove into photography and videography full time with the founding of JAG Videos and Photography. “I started with weddings and gradually started to develop a commercial and corporate clientele,” he says. “I do a lot of head shots for businesses. I have also done a number of TV spots for Global and Corus.”
In his new studio he has also been recording a weekly podcast for a client, he reports. “I have a chesterfield for the podcaster and her guests and provide a coffee table and coffee.”
And while the Covid lockdown proved to be disastrous for many, for Gordon it turned out to be very good for his business. “I was really busy,” he says. “Because of the lockdown, there was an increased demand from corporations and companies for videos.”
Previous to building his own studio, Gordon notes, he was renting space in the Exchange District. “I got the idea for building my own home studio while having renovations done in our kitchen,” he recounts. “It took about a year to build. It’s great having the studio. It feels like an extension of my home.”
(He adds that he is still going out on location when required.)
“I really enjoy teaching,” he says. “I love expounding on subjects I am passionate about.”
Jeff Gordon has bold plans for his school and curriculum. “I hope to be able to expand the number of students to the point where I need a larger space,” he says. “I envisage hiring other teachers and running multiple classes at the same time. I hope to create a digital version of the course and sell it widely online. I would also like to be able to license my program and sell it to schools and universities.”
Gordon feels that he is truly blessed to have been able to turn a hobby into a full time business.
As the same time, he hasn’t entirely given up the drums. “I still have my drum set in my basement,” he notes.”I am enjoying teaching my two daughters (both Brock Corydon students incidentally) to play the drums.”
Jeff Gordon’s website address is www.jagvideos.com.
Local News
Winnipegger featured in Apple commercial highlighting new adaptive technology

By MYRON LOVE The year just past has been a memorable one for Melissa Shapiro. In recent weeks she and her boyfriend moved into their new home in East Kildonan and – in September, the daughter of Cory and Goldelyn Shapiro – was one of the featured guests at Apple Headquarters in Las Vegas for the premiere of an advertisement – produced by the tech company – highlighting Apple’s newly developed adaptive technology.
“I was flown out to California by Apple’s PR team,” recalls the 26-year-old policy analyst with the Education and Early Childhood Learning Department. “The event was held at Apple Park. It was really exciting seeing all the newest products and features.”
Shapiro, who was born missing her left arm, came to the attention of Apple as a result of Instagram videos she made demonstrating her ability to work out as an adaptive athlete. Last May, Shapiro reviewed the Apple watch’s accessibility features in a video, and it caught Apple’s attention.
“I was contacted by a casting agency in July,” she reports. “Next thing I know, we are filming in Toronto in August. I was the only Canadian involved in filming the commercial.”
Shapiro has never let her disability define her life- thanks in part both to her parents and the War Amps of Canada Child Amputee program, which reached out to her family three weeks after she was born.
“We received a lot of support – financial, recreational and emotional – from the War Amps,” she says. “Through the program, my family was able to connect with other families with similar challenges.
As well, the War Amps helped me to integrate in school and participate in sports while I was growing up by providing me with different prosthetics paid for by donations to the program.
Over the years, Shapiro ha been able to give back to the non-profit organization by appearing in War Amps public service spots highlighting such tips as playing safe in order to avoid accidents that could result in amputations. She has also been featured n War Amps-organized seminars and media appearances promoting the work of the War Amps in helping to improve the quality of life for children like Shapiro who were born missing a limb or those who lost limbs due to an accident.
“I still enjoy doing ‘playsafe’ presentations and public events for the war Amps,” she says.
Readers who may be interested in supporting this worthwhile program can donate by phone (1800 250-3030) or go online (waramps.ca).
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