Local News
Community leader Brian Scharfstein recipient of 2022 Queen’s Jubilee Medal
Last November, long-time downtown Winnipeg retailer Brian Scharfstein was a recipient of the 2022 Queen Elizabeth II Platinum Jubilee medal, presented annually to Manitobans who have made meaningful contributions to the community. The award was presented to the long-time downtown business owner and community leader by Dr. Jon Gerrard, the Member of the Legislature for River Heights alongside nine other recipients of the award in Gerrard’s riding.
“I was taken aback by the honor,” says Scharfstein. “It was certainly unexpected and humbling.”
Although Scharfstein has held some more visible leadership positions – notably serving as chair of our Jewish community’s Grow Winnipeg initiative as well as chair of the Winnipeg Chamber of Commerce, and is currently a board member of the Mount Carmel Clinic Foundation, he generally prefers to fly under the radar in terms of his efforts in helping others.
“More than money, though, I give of my time,” he points out. “When I get involved in something, I really get involved.”
For the most part though, the president of Canadian Footwear prefers to follow the Torah’s precept that the ideal form of charity is to give of yourself anonymously. Scharfstein says that he looks to his late father, Albert: “Dad always showed compassion and concern for people in need,” Brian Scharfstein recalls. “He tried never to turn down anyone who came to his door seeking a handout.
“That is the way that my three sisters and I were raised.”
Albert Scharfstein acquired Canadian Footwear in the downtown area around 1932. When Albert and his wife Ethel passed away within nine days of each other in 1987, Brian and his wife Pam purchased the business from the family estate.
Soon after the couple acquired the business, Brian Scharfstein started his education to become a Certified Canadian Pedorthist. Working together, Brian and Pam have built Canadian Footwear into a successful, family-owned business in Winnipeg. Today, Canadian Footwear operates four retail stores in Winnipeg and Calgary.
“One of the keys to our success,” Scharfstein notes, “is that we don’t just sell shoes and orthotics. We build relationships. Our goal is to provide a memorable experience for all of our customers and clients”
Scharfstein also follows his father’s example in trying never to turn down people in need. One of the ways in which the Scharfstein family helps those in need is through the family charity program, “Fit on the Street”.
We receive referrals from missions, churches, inner city schools, and resource centers,” he notes. “We try to make sure that no one – whether they be homeless or a newly arrived refugee – has to go without proper footwear”.
“We believe that everyone who comes into our store should be treated with dignity.”
Canadian Footwear is a life member of the industry’s Two Ten Foundation SOS program. “Through this program, we have given away thousands of pairs of shoes,” Scharfstein says. “The foundation receives shipments of footwear that have been turned back for whatever reason by manufactures, importers and other retailers. We are the prairie distributor of this footwear.”
Another important focus for Scharfstein is helping to create a safer downtown in an effort to encourage more shoppers to return there. As part of that effort, Scharfstein has been representing small and medium retailers in Manitoba in a national pilot program – authored by the Retail Council of Canada – called Operation Safe Shop. The pilot project begun three years ago – focused on facilitating better collaboration between retailers, police, and the courts, and is now moving to Phase 2. With over 100 retail storefronts submitting data through the platform, more than 600 incidents reported, and just over 60 repeat offenders identified, the Retail Council of Canada is now working with Winnipeg Police Service, RCMP, and Brandon Police analysts to focus on the most prolific offenders.
In his own stores, Scharfstein has introduced a policy whereby everyone who comes into one of the stores is asked his or her first name and offered a personal shopper – although customers can still browse on their own.
“We haven’t been able to completely eliminate shoplifting,” he concedes, “but these new measures have made a noticeable difference. We employ a lot of people in our organization. We consider every one of them like family. We are responsible for their safety as well as the safety of our customers.”
Brian Scharfstein, the community activist has just stepped down from 5 years serving as the civilian member of the Winnipeg Police Board. As well, a few months back, he appointed David Stern as the company’s new general manager and has stepped back from the day-to-day operation of Canadian Footwear. At 70, the now semi-retired Scharfstein – while still available to mentor new pedorthic practitioners and consult with administrative matters – finds that he has more time on his hands for community service.
The Scharfstein family’s newest initiative, he says, is in support of a group that is trying to open a self-sustaining clothing and footwear depot focused on helping the homeless. “Much of our philanthropic giving is based on our not receiving any recognition and that applies in this case, too,” Scharfstein notes. The concept will be modelled after the successful North End Women’s Centre’s 20-year-old Up Shoppe, a women’s co-op that provides clothing for a small fee for those who can afford – and at no charge for those who can’t. This facility/store will provide those in need with clothing, footwear, and personal hygiene necessities.
“We are currently looking for a location in which to open the store,” Scharfstein adds.
Local News
Fringe Festival star Melanie Gall to appear at Gwen Secter Centre July 16
By BERNIE BELLAN A veteran performer at the Winnipeg Fringe Festival, Melanie Gall, will be making a special guest appearance at the Gwen Secter Centre on Thursday, July 16.
Melanie will be the featured speaker (and entertainer) for the Remis Speakers’ Series that day. The Remis Speakers’ Series is held every Thursday starting at noon and ending at 1:30. This year’s series began May 7 and will continue through the end of October. This year it has been attracting increasingly large audiences – ranging from 40-60 people, as it offers attendees the opportunity to enjoy a delicious – and kosher lunch, while listening to a very diverse variety of speakers – all the way from Gail Asper talking about returning the Ten Commandments to Assiniboine Park to Rabbi Matthew Leibl performing Christmas songs that were written by Jewish songwriters. At the same time it provides those attending a chance to make new acquaintances – or perhaps bump into old friends they haven’t seen in a long time.
Melanie Gall’s own story is sure to be riveting. I’ve written about Melanie in the past, but the past two summers had been especially nerve wracking for Melanie, as she was subjected to a torrent of antisemitic abuse over her support for the State of Israel.
You can read my story about what Melanie went through during the Winnipeg Fringe Festival – both in 2024 and again last year, at Melanie Gall subjected to antisemitic abuse.
Melanie, who will be entering her 13th year of performing at the Winnipeg Fringe Festival, will be peforming in only one show this year – a departure from her past practice of performing in multiple shows (as many as three different shows) during the Fringe Festival.
Elsewhere on this website we’ll be offering a preview of Melanie’s show (which is called “The Ballad of Isobel Gunn” and which is based on an incredible, but true story), along with previews of several other shows.
In the meantime, if you’re not already a member of the Remis Speakers’ Series group, but would ike to attend this coming Thursday, simply email us at jewishp@mymts.net and we’ll reserve a spot for you. The cost for the lunch is only $20.
The Gwen Secter Centre is located at 1588 Main Street (corner of Smithfield). There is parking available on a lot behind the centre or on the street.
Local News
Folk Festival Report
(Posted July 10) During this year’s Winnipeg Folk Festival we’re going to be running an ongoing blog report – with photos and blurbs from the festival, sent to us by our Folk Fest correspondent Heather Silbert.
Here’s Heather’s first entry (sent Friday at 3:33 pm): “It’s a hot hot day at the 51st Winnipeg Folk Festival! Lots of people; lots of good vibes; and an abundance of awesome music!!”
“We just moved to spruce hollow. Nice and shady. listening to Jacob Brodovsky.”
4:21 pm: “Jacob just announced that he lost his job and received a lot of vitriol from the Jewish Community because he’s a Jewish person who believes that Palestinian and Jewish lives are intertwined, and he is against genocide. He is very deeply feeling, and expresses all these big feelings through his songs. I want to give him a hug, but it’s so hot outside!”
5:33 pm: The inscription in the plaque below begins with some lines from a Bruce Cockburn song called “Joy Will Find a Way (A Song About Dying)”: and continues with: “Memory Lane honours those who are no longer with us but whose presence lives on in the music, memories and moments we share here…”
7:06 pm “Gorgeous hand made polymer clay jewelry! Amanda Greisman makes gorgeous pieces that can be worn across many occasions! And she’s so so nice!” (See her booth called “Blue Sky Jewelry.”)
(Posted July 11, 4:20 pm) “Would you drive your bike to BHP for FF in this weather? I would drive here, but not sure if I’d have enough steam to bike home!”
“There’s aren’t any flower/leaf art installations this year(that I’ve found!) but loving the fairy village!!”
“It’s another sweltering day. Bright blue sky and a light Breeze. Cat Clyde is rocking it out at Bur Oakbank!! Loving it!!”
8:04 pm: “Snacktime! Excellent energy, good time! We’re sitting 2 tarp rows in front of the frog to the left of the Canadian flag. (Total FF directions! LOL!)”
Local News
New GrowWinnipeg “Grow Together” highlights diverse origins of our growing Jewish community
By MYRON LOVE On Monday, June 11, about 120 younger Jewish Winnipeggers from diverse backgrounds came together at the Asper Campus for an evening of food and music, games and prizes and, most important, the opportunity to socialize with their peers from a growing community that reflects the long term success of our community’s 26-year-old GrowWinnipeg initiative.
“We are gathered here to celebrate your and your parents’ decisions to come to Winnipeg, build families and raise families here,” noted Dalia Szpiro, GrowWinnipeg’s director, in addressing the young adults in attendance.
To summarize, the GrowWinnipeg Initiative arose when our past community’s leadership recognized that our Jewish population was an aging and shrinking community with aging infrastructure.
The first stage was the planning and construction of the Asper Campus, which brought our major institutions and organizations under one roof in an attractive new building.
The next challenge was to attract more people to our community. GrowWinnipeg was created to take on the challenge. The initiative, which was officially launched in 2000, is unique in its efforts to reach out to young Jewish families throughout the Western world.
The first outreach efforts were directed at Argentina’s sizeable Jewish community at a time when the South American country’s economy was going through a very difficult period. Several of our community leaders visited the Jewish community in Buenos Aires and a website was established. Arrangements were made for local families to host Jewish Argentinians here on exploratory visits and the community helped the prospective immigrants navigate the then new Provincial Nominee Program, find jobs and establish themselves here.
Since then, many young families – from Argentina, as well as a great number of other countries – have chosen to make Winnipeg their new home. The young people at the recent GrowWinnipeg evening were reflective of the diversity of our growing community. During the course of the evening, I had the opportunity to speak with not only Israeli-born participants, also young people from Russia and Ukraine, Turkey and Uruguay – and a young lady who grew up in Ottawa.
Naomi Kirshenblatt Palansky originally came here from Ottawa to go to university. She met and married local entrepreneur Noah Palansky in 2023. (We wrote about Noah in the December 19, 2025 issue). That same year, the former competitive swimmer who competed in the Maccabiah Games in 2009 and 2013 served as manager of the Canadian Junior swimming team participating in the games. She is currently the director of operations and strategy for a company called CoinFlip.
Although born in Montevideo, Uruguay, Yael Borovich grew up in Winnipeg. She is the daughter of Dalia Szpiro and Eduardo Borovich (and younger sister of Vanessa) all of whom moved here in 2002. She is a graduate of the Asper School of Business and works as a senior client relationship manager for Scotia Bank’s commercial branch.
Siblings Igal and Edem Avimelek arrived here from Turkey six years ago with their parents, Etel and Moris. Edem is in her second year at the University of Manitoba while Igal is studying engineering at UBC.
They report that their father, Moris, has established the Upperwear Textile Agency – marketing textile products online – while their mother Etel, is senior IT Director, software development and data analytics and enterprise architecture at Standard Aero.
“Our parents were looking to move to a new country and came across the GrowWinnipeg webpage,” Edem says. “GrowWinnipeg has been really supportive of us in helping us move here and become established.”
More recent arrivals Alex Tsmokaliuk and Jane Hin are from Ukraine and Russia respectively and have been together since 2022. “We were looking for a peaceful place to start a family,”: Alex says. “We heard about GrowWinnpeg and here we are.”
Alex is a fitness trainer while Jane is working for WRE Development as a property manager.
Dora Bronstein, who is originally from Beersheva, is also a recent arrival to our community. “I came to Winnipeg because I wanted to get away from war – and I heard about GrowWinnipeg,” she says.
She is currently working for L.C. Taylor Licensed Insolvency Trustee as an estate manager.
Erele Tzidon and Daniel Mejnov
Last October, GrowWinnipeg introduced its new Youth Ambassadors program.
“Since October, we have been working to create an organized system and opportunities to help young newcomers find their people within our community,” wrote Youth Ambassador Erele Tzidon on Facebook.
“Our mission is to help young immigrants find a sense of home in Winnipeg and support a smooth and welcoming transition.
We are excited to help bring our young Jewish community together.
As reported in the Jewish Post about 18 months ago, Tzidon is originally from Moshav Ginaton in central Israel. She came to Winnipeg in 2018 with her parents Ofer – formerly regional manager for a car rental agency in Israel and now an RBC branch manager – and Sharon – an emotional therapist in Israel who is currently working as an educational assistant at Gray Academy – and three younger brothers.
The 20-year Gray Academy graduate has recently completed her third year in Science at the University of Manitoba. For the past three years, she has also been a member of Dr. Inna Rabinovich-Nikitin’s research team at the Institute of Cardiovascular Sciences (ICS), researching the link between pregnancy complications and the risk for heart disease.
In November, 2024, Tzidon was presented with the Dr. James S. McGoey Student Award – based on the quality of her cardiovascular research at the ICS, which operates out of the St. Boniface Hospital campus’s Albrechchtsen Research Centre.
Tzidon’s fellow Youth Ambassador is Daniel Mejnov. He was born in Beersheva but moved to Winnipeg with his parents, Dennis and Victoria (and younger brother Alon) 14 years ago. He is currently enrolled in an IT program at the University of Winnipeg.
Mejnov welcomed all those in attendance at the celebration and thanked the volunteers who helped him and Tzidon organize the event.
“It has been great being able to bring so many people together,” he said. “This is a good way to unite our community.
Two other individuals of particular note that I spoke with at the event were Orit Agabayev and Alina Plis, partners in three year old A and O Event Décor, who provided the balloon arches and walls, table settings and centre pieces for the evening.
Agabayev is originally from Netanya and Plis is from Yeruham (in southern Israel). The latter has been here for 18 years and operates a daycare. The former came 16 years. Her principal career is working in the field of animal nutrition.
In an Instagram PosI from four years ago, Plis noted that “I have always been passionate about planning parties and events. I started out with planning big surprise birthday parties for my kids. Eventually I began planning and decorating events for family and friends. Now I am taking the next step with my friend, Orit, who shares the same level enthusiasm as me. What drives me to go above and beyond is simply the excitement my creations bring to those who see my work.
On Facebook, Agabayev added that “Alina and I are so excited to start A&O event decor. We both love decorating and planning different events. We hope that you can put your trust in us to create or decorate an event for you. We do Birthday parties, anniversaries, bachelor/bachelorette parties, proposals, weddings and more..
“Message us with your ideas to get a free quote and you’re one step closer to having an unforgettable event.”
