Local News
The Simkin Centre received over $500,000 in charitable contributions in 2025 – so why is its CEO complaining that “it cannot make the same number of bricks with less straw?”
By BERNIE BELLAN (This story was originally posted on January 14) I’ve been writing about the Simkin Centre’s aacumulated deficit situation ($779,000 according to its most recent financial report) for some time.
On January 14 I published an article on this website, in which I tried to find out why a personal care home that has an endowment fund valued at over $11 million is running such a huge deficit.
Following is that article, followed by a lengthy email exchange I had with Don Aronovitch, who is a longtime director of the Saul and Claribel Simkin Centre Foundation. My purpose in writing the original article, along with the update, is I’m attempting to ascertain why the Simkin Centre simply doesn’t use more of the charitable donations it receives each year to address its financial situation rather than investing then under the management of the Jewish Foundation:
Here is the article first posted on January 14: A while back I published an article about the deficit situation at the Simkin Centre. (You can read it at “Simkin Centre deficit situation.“) I was prompted to write that particular article after reading a piece written by Free Press Faith writer John Longhurst in the August 5 issue of the Free Press about the dire situation personal care homes in Winnipeg are in when it comes to trying to provide their residents with decent food.
Yet, Longhurst made one very serious mistake in his article when he wrote that the “provincial government, through the Winnipeg Regional Health Authority, has not increased the amount of funding it provides for care-home residents in Manitoba since 2009.”
In fact, the WRHA has given annual increases to personal care homes, but its allocations are not broken down by categories, such as food or salaries. As a spokesperson for the WRHA explained to me in an email: “PCHs receive per diem global operating funding based on the number of licensed beds they operate. This funding model is designed to support the full range of operating costs associated with resident care, including staffing, food services, utilities, building operations, and other day-to-day expenses.”
Now, one can make a perfectly valid argument that the level of funding from the WRHA has not kept up with inflation, especially inflation in food costs, but the Simkin Centre is in an even more precarious position because of the skyrocketing cost of kosher food.
“In recent years,” according to an article on the internet, “the cost of kosher food has increased significantly, often outpacing general food inflation due to unique supply chain pressures and specialized production requirements.”
Yet, when I asked Laurie Cerqueti how much maintaining a kosher facility has cost the Simkin Centre, as I noted in my previous article about the deficit situation at Simkin, she responded: “approximately $300,000 of our deficit was due to food services. I do not have a specific number as far as how much of the deficit is a result of kosher food…So really this is not a kosher food issue as much is it is an inflation and funding issue.”
One reader, however, after having read my article about the deficit situation at Simkin, had this to say: “In John Longhurst’s article on Aug 5, 2025 in the Free Press, Laurie (Cerqueti) was quoted as saying that the annual kosher meal costs at Simkin were $6070 per resident. At Bethania nursing home in 2023, the non-kosher meal costs in 2023 were quoted as $4056 per resident per year. Even allowing for a 15% increase for inflation over 2 years, the non-kosher food costs there would be $4664.40 or 24% lower than Simkin’s annual current kosher food costs. If Simkin served non-kosher food to 150 of its 200 residents and kosher food to half of its Jewish residents who wish to keep kosher, by my calculation it would save approximately $200,000/year. If all of Simkin’s Jewish residents wished to keep kosher, the annual savings would be slightly less at $141,000.”
But – let’s be honest: Even though many Jewish nursing homes in the US have adopted exactly that model of food service – where kosher food is available to those residents who would want it, otherwise the food served would be nonkosher, it appears that keeping Simkin kosher – even though 45% of its residents aren’t even Jewish – is a “sacred cow” (pun intended.)
So, if Simkin must remain kosher – even though maintaining it as a kosher facility is only adding to its accumulated deficit situation – which currently stands at $779,426 as of March 31, 2025,I wondered whether there were some other ways Simkin could address its deficit while still remaining kosher.
In response to my asking her how Simkin proposes to deal with its deficit situation, Laurie Cerqueti wrote: “There are other homes in worse financial position than us. There are 2 homes I am aware of that are in the process of handing over the keys to the WRHA as they are no longer financially sustainable.”
I wondered though, whether the Simkin Centre Foundation, which is managed by the Jewish Foundation of Manitoba might not be able to help the Simkin Centre reduce its deficit. According to the Jewish Foundation’s 2024 annual report, The Saul and Claribel Simkin Centre Foundation, which is managed by the Jewish Foundation, had a total value of $11,017,635.
The Jewish Foundation did distribute $565,078 to the Simkin Centre in 2024, but even so, I wondered whether it might be able to distribute more.
According to John Diamond, CEO of the Jewish Foundation, however, the bylaws of the Foundation dictate that no more than 5% of the value of a particular fund be distributed in any one year. There is one distinguishing characteristic about the Saul and Claribel Simkin Centre Foundation, in that a portion of their fund is “encroachable.” The encroachable capital is not owned by JFM. It is held in trust by JFM but is beneficially owned by Simkin, similar to a “bank deposit”. While held by the JFM, these funds are included in the calculation of Simkin’s annual distribution.
I asked John Diamond whether any consideration had been given to increasing the distribution that the Jewish Foundation could make to the Simkin Centre above the 5% limit that would normally apply to a particular fund under the Foundation’s management.
Here is what John wrote in response: “The Simkin does have an encroachable fund. That means that at their request, they can encroach on the capital of that fund only (with restrictions). This encroachment is not an increased distribution; rather, it represents a return of capital that also negatively affects the endowment’s future distributions.
”It is strongly recommended that encroachable funds not be used for operating expenses. If you encroach and spend the capital, the organization will receive fewer distribution dollars in the next year and every year as the capital base erodes. Therefore, the intent of encroachable funds is for capital projects, not recurring expenses.”
I asked Laurie Cerqueti whether there might be some consideration given to asking for an “encroachment” into the capital within the Saul and Claribel Simkin Centre Foundation?
She responded: “We are not in a position where we are needing to dip into the encroachable part of our endowment fund. Both of our Boards (the Simkin Centre board and the Saul and Claribel Simkin Centre Foundation board) are aware of our financial situation and we are all working together to move forward in a sustainable way.”
At the same time though, I wondered where donations to the Simkin Centre end up? Do they all end up in the Simkin Centre Foundation, for instance, I asked Laurie Cerqueti on December 15.
Her response back then was: “All donations go through our Foundation.”
I was somewhat surprised to read that answer, so I asked a follow-up question for clarification: “Do all donations made to the Simkin Centre end up in the Simkin Centre Foundation at the Jewish Foundation?”
The response this time was: “No they do not.”
So, I asked: “So, how do you decide which donations end up at the Foundation? Is there a formula?”
Laurie’s response was: “We have a mechanism in place for this and it is an internal matter.”
Finally, I asked how then, the Simkin Centre was financing its accumulated deficit? Was it through a “line of credit with a bank?” I wondered.
To date, I have yet to receive a response to that question. I admit that I am puzzled that a personal care home which has a sizeable foundation supporting it would not want to dip into the capital of that foundation when it is facing a financial predicament. Yes, I can see wanting the value of the foundation to grow – but that’s for the future. I don’t know whether I’d call a $779,425 deficit a crisis; that’s for others to determine, but it seems pretty serious to me.
One area that I didn’t even touch upon in this article, though – and it’s something I’ve written about time and time again, is the quality of the food at the Simkin Centre.
To end this, I’ll refer to a quote Laurie Cerqueti gave to John Longhurst when he wrote his article about the problems personal care homes in Winnipeg are facing: “When it comes to her food budget, ‘we can’t keep making the same number of bricks with less straw.’ “
(Updated January 24): Since posting my original story January 14 I have been engaging in an email correspondence with Don Aronovitch, who is a longtime director of the Saul and Claribel Simkin Centre Foundation.
On Jan. 19 I received this email from Don:
Hi Bernie,
Your burning question seems to be “Do all donations to the Simkin Centre end up going to the SC Foundation.”
In our attempts to explain the subtle workings of the Simkin Centre PCH, the Simkin Centre Foundation & the role of the Jewish Foundation of Manitoba, we somehow have failed to answer your question. I trust that the following will do the job.
All donations to the Simkin Centre (PCH & Foundation) go to the SC Foundation as a ‘custodian’ for the PCH.
Then, at the direction of the PCH, the monies, in part or in whole, are transferred to the PCH either immediately or subsequently. Further, again at the PCH’s direction, a portion may be transferred to the Foundation’s Encroachable Building Reserve Fund at the JFM.
Regards,
Don Aronovitch
I responded to Don:
But how are the monies that are transferred to the PCH treated on the financial statement?
Is everything simply rolled in as part of “Contributions from the Saul and Claribel Simkin Centre Foundation?”
On Jan. 22 Don responded:
Bernie,
I said previously and I repeat that the Simkin Centre has many sharp minds and therefore, it is eminently able to effect asset management strategies appropriate to the Simkin Centre’s ‘Big Picture’ which they understand fully. Having said that, please note that:
Other than the Simkin Stroll which brings in about $100k and goes directly into the Home’s operations to support the program being promoted, the annual contributions to the Simkin Centre are relatively nominal.
The suggestion that there may be a sub rosa plan to ‘starve‘ the PCH by stashing money in the Building Reserve Fund at the JFM is absurd, totally absurd!!
Don
I responded to Don:
Don,
According to the Simkin Centre Foundation’s filing with the CRA it received $205,797 in charitable donations in 2025 plus another $387,000 from other registered charities.
Would you describe those contributions as “relatively nominal?”
But – there is no way of knowing what portion of those donations was given back to the Simkin Centre for immediate use and what portion was invested by the Jewish Foundation.
Can you tell me why not? (Laurie says that is an “internal matter.” Why?)
By the way, I never wrote there was any plan to stash “money in the Building Reserve Fund at the JFM.”
I was simply asking what is the point of building up an endowment for future use when the Simkin Centre’s needs are immediate, viz., its accumulated deficit of $779,000.
Also, have you or any other members of the board had meals for a full week at the Simkin Centre? I have spoken to many residents during my time volunteering there who told me they find the quality of the food to be very poor.
Why I’m so persistent on this point Don is that Laurie Cerqueti has been making the case – quite often – that the amount of funding the Simkin Centre receives from the WRHA is far from adequate.
But, if it’s actually the case that the Simkin Centre receives a substantial amount in charitable donations each year, but chooses to invest a good chunk of those donations rather than spend them, then it’s hardly a valid criticism to make of the WRHA that it’s funding is inadequate.
Why is it so gosh darn difficult to come up with the amount Simkin has been receiving in charitable donations?
Could it be that it’s because a lot of people would be dismayed to learn the reason is that money is being invested rather than being spent?
-Bernie
Don responded:
Bernie,
I add the following to this, my last contribution to the thread below.
First, let’s stick with individual donors as those were the references you started with. Starting with the 2025 figure of $206,000 total, deduct $105,000 (from the Simkin Stroll) and also deduct the healthy 5 figure donation (from a longtime Simkin supporter). We then have approximately $60,000 from 20/30 individuals and YES, it is what I would call “relatively nominal”.
As an fyi, I am in Palm Springs and in the past several days, I have asked 4 individuals what would be their spending expectations of a charity to which they donated $25,000. The responses were almost identical and they can be summarized as “We only support organizations where we value their mission and trust their management. In trusting their management, we believe that they know best if our money should be used for current operations, for future operations or for both.“
Don
Does it make sense to say, as Don does, that when considering the amount of charitable dollars the Simkin Centre receives, one ought to deduct the proceeds from the Simkin Stroll and a “healthy 5 figure donation?” I don’t see the logic in that.
And, I’m still wondering: How much of the more than $500,000 in charitable donations the Simkin Centre received in 2025 came back to the Simkin Centre to fund its immediate needs and how much was invested?
Local News
Winnipeg Jewish Theatre breaks new ground with co-production with Rainbow Stage
By MYRON LOVE Winnipeg Jewish Theatre is breaking new ground with its first ever co-production with Rainbow Stage. The new partnership’s presentation of “Fiddler on the Roof” is scheduled to hit the stage at our city’s famed summer musical theatre venue in September 2026.
“We have collaborated with other theatre companies in joint productions before,” notes Dan Petrenko, the WJT’s artistic and managing director – citing previous partnerships with the Segal Centre for the Performing Arts in Montreal, the Harold Green Jewish Theatre in Toronto, Persephone Theatre in Saskatoon and Winnipeg’s own Dry Cold Productions. “Because of the times we’re living through, and particularly the growing antisemitism in our communities and across the country, I felt there is a need to tell a story that celebrates Jewish culture on the largest stage in the city – to reach as many people as possible.”
Last year, WJT approached Rainbow Stage with a proposal for the co-presentation of “Fiddler on the Roof.” Rainbow Stage management was really enthusiastic in their response, Petrenko reports.
“We are excited to be working with Winnipeg’s largest musical theatre company,” he notes. “Rainbow Stage has an audience of more than 10,000 people every season. Fiddler is a great, family-oriented story and, through our joint effort with Rainbow Stage, WJT will be able to reach out to new and younger audiences.”
“We are also working to welcome more diverse audiences from other communities, as well as newcomers – families who have moved here from Israel, Argentina and countries of the former Soviet Union.”
Helping Petrenko to achieve those goals are two relatively new and younger additions to WJT’s management team. Both Company Manager Etel Shevelev, and Head of Marketing Julia Kroft are in their 20s – as is Petrenko himself.
Kroft, who is also Gray Academy’s Associate Director of Advancement and Alumni Relations, needs little or no introduction to many readers. In addition to her work for Gray Academy and WJT, the daughter of David and Ellen Kroft has been building a second career as a singer and actor. Over the past few years, she has performed by herself or as part of a musical ensemble at Jewish community events, as well as in various professional theatre productions in the city.
Etel Shevelev is also engaged in a dual career. In addition to working full time at WJT, she is also a Fine Arts student (majoring in graphic design) at the University of Manitoba. Outside of school, she is an interdisciplinary visual artist (exhibiting her work and running workshops), so you can say the art world is no stranger to her.
(She will be partcipating in Limmud next month as a member of the Rimon Art Collective.)
Shevelev grew up in Kfar Saba (northeast of Tel Aviv). She reports that in Israel she was involved in theatre from a young age. “In 2019, I graduated from a youth theatre school, which I attended for 11 years.” In a sense, her work for WJT brings her full circle.
She arrived in Winnipeg just six years ago with her parents. “I was 19 at the time,” she says.
After just a year in Winnipeg, her family decided to relocate to Ottawa, while she chose to stay here. “I was already enrolled in university, had a long-term partner, and a job,” she explains. “I felt that I was putting down roots in Winnipeg.”
Etel expects to graduate by the end of the academic year, allowing her to focus on the arts professionally full-time.
In her role as company manager, Shevelev notes, she is responsible for communications with donors, contractors, and unions, as well as applying for various grants and funding opportunities.
In addition, her linguistic skills were put to use last spring for WJT’s production of “The Band’s Visit,” a story about an Egyptian band that was invited to perform at a cultural centre opening ceremony in the lively centre of Israel, but ended up in the wrong place – a tiny, communal town in southern Israel. Shevelev was called on to help some of the performers with the pronunciation of Hebrew words and with developing a Hebrew accent.
“I love working for WJT,” she enthuses. “Every day is different.”
Shevelev and Petrenko are also enthusiastic about WJT’s next production – coming up in April: “Ride: The Musical” debuted in London’s West End three years ago, and then went on to play at San Diego’s Old Globe theatre to rave reviews. The WJT production will be the Canadian premiere!
The play, Petrenko says, is based on the true story of Annie Londonderry, a young woman – originally from Latvia, who, in 1894, beat all odds and became the first woman to circle the world on a bicycle.
Petrenko is also happy to announce that the director and choreographer for the production will be Lisa Stevens – an Emmy Award nominee and Olivier Award winner. (The Olivier is presented annually by the Society of London Theatre to recognize excellence in professional London theatre).
“Lisa is in great demand across Canada, and the world really,” the WJT artistic director says. “I am so thrilled that we will be welcoming one of the greatest Jewish directors and choreographers of our time to Winnipeg this Spring.”
For more information about upcoming WJT shows, readers can visit wjt.ca, email the WJT office at info@wjt.ca or phone the box office at 204-477-7515.
Local News
Rising Canadian comedy star Rob Bebenek to headline JCFS’ second annual “Comedy for a Cause”
By MYRON LOVE Last year, faced with a federal government budget cut to its Older Adult Services programs, Jewish Child and Family Service launched a new fundraising initiative. “Comedy with a Cause” was held at Rumor’s Comedy club and featured veteran Canadian stand-up comic Dave Hemstad.
That evening was so successful that – by popular demand – JCFS is doing an encore. “We were blown away by the support from the community,” says Al Benarroch, JCFS’s president and CEO.
“This is really a great way to support JCFS by being together and having fun,” he says.
“Last year, JCFS was able to sell-out the 170 tickets it was allotted by Rumor’s,” adds Alexis Wenzowski, JCFS’s COO. “There were also general public attendees at the event last year. Participants enjoyed a fun evening, complete with a 50/50 draw and raffle. We were incredibly grateful for those who turned out, the donors for the raffle baskets, and of course, Rumor’s Comedy Club.
“Feedback was very positive about it being an initiative that encouraged people to have fun for a good cause: our Older Adult Services Team.”
This year’s “Comedy for a Cause” evening is scheduled for Wednesday, February 25. Wenzowski reports that this year’s featured performer, Rob Bebenek, first made a splash on the Canadian comedy scene at the 2018 Winnipeg Comedy festival. He has toured extensively throughout North America, appearing in theatres, clubs and festivals. He has also made several appearances on MTV as well as opening shows for more established comics, such as Gerry Dee and the late Bob Saget.
For the 2026 show, Wenzowski notes, Rumors’ is allotting JCFS 200 tickets. As with last year, there will also be some raffle baskets and a 50/50 draw.
“Our presenting sponsors for the evening,” she reports, “are the Vickar Automotive Group and Kay Four Properties Incorporated.”
The funds raised from this year’s comedy evening are being designated for the JCFS Settlement and Integration Services Department. “JCFS chose to do this because of our reduction in funding last year by the federal government to this department,” Wenzowski points out.
“Last year alone,” she reports, “our Settlement and Integration Services team settled 118 newcomer families – from places like Israel, Mexico, Brazil, and Argentina. Each year, our program supports even more newcomer families with things like case management, supportive counselling, employment coaching, workshops, programming for newcomer seniors, and more.”
“We hope to raise more than $15,000 through this event for our Settlement and Integration Program,” Al Benarroch adds. “The team does fantastic work, and we know that our newcomer Jewish families need the supports from JCFS. I want to thank our sponsors, Rumor’s Comedy Club, and attendees for supporting us.”
Tickets for the show cost $40 and are available to purchase by calling JCFS (204-477-7430) or by visiting here: https://www.zeffy.com/en-CA/ticketing/jcfs-comedy-for-a-cause. Sponsorships are still available.
Local News
Ninth Shabbat Unplugged highlight of busy year for Winnipeg Hillel
By MYRON LOVE Lindsay Kerr, Winnipeg’s Hillel director, is happy to report that this year’s ninth Shabbat UnPlugged, held on the weekend of January 9-11, attracted approximately 90 students from 11 different universities, including 20 students who were from out of town.
Shabbat UnPlugged was started in 2016 by (now-retired) Dr. Sheppy Coodin, who was a science teacher at Gray Academy, along with fellow Gray Academy teacher Avi Posen (who made aliyah in 2019) – building on the Shabbatons that Gray Academy had been organizing for the school’s high school students for many years.
The inaugural Shabbat UnPlugged was so successful that Coodin and Posen did it again in 2017 and took things one step further by combining their Shabbat UnPlugged with Hillel’s annual Shabbat Shabang Shabbaton that brings together Jewish university students from Winnipeg and other Jewish university students from Western Canada.
As in the past, this year’s Shabbat UnPlugged weekend was held at Lakeview’s Hecla Resort. “What we like about Hecla,” Kerr notes, “is that they let us bring in our own kosher food, it is out of the city and close to nature for those who want to enjoy the outdoors.”
The weekend retreat traditionally begins with a candle lighting, kiddush and a traditional Shabbat supper. Unlike previous Shabbats UnPlugged, Kerr points out, there were no outside featured speakers this year. All religious services and activities were led by students or national program partners.
The weekend was funded in part by grants from CJPAC and StandWithUs Canada, along with the primary gift from The Asper Foundation.
Kerr reports that the activities began with 18 of our local Jewish university students participating in a new student Shabbaton – inspired by Shabbat Unplugged, titled “Roots & Rising.”
In addition to Shabbat Unplugged, Hillel further partnered with Chabad for a Sukkot program in the fall, as well as with Shaarey Zedek Congregation and StandWithUs Canada for a Chanukah program. Hillell also featured a commemoration of October 7, an evening of laser tag and, in January, a Hillel-led afternoon of ice skating.
Coming up this month will be a visit to an Escape Room – and a traditional Shabbat dinner in March.
Kerr estimates that there are about 300 Jewish students at the University of Manitoba and 100 at the University of Winnipeg.
“Our goal is to attract more Jewish students to take part in our programs and connect with our community,” she comments.
