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Harvey Chochinov, Steven Kroft recognized with Distinguished Alumni Awards at University of Manitoba Homecoming 2024 celebrations 

Steve Kroft/Harvey Chochinov

By MYRON LOVE  Every year, as part of Homecoming Week celebrations, the University of Manitoba recognizes a group of alumni who have distinguished themselves in their life’s work. Among the honorees this year were two members of our Jewish community.  In a presentation on Thursday, September 19, Dr. Harvey Max Chochinov was recognized with the 2024 Distinguished Alumni Award for Academic Innovation while Steve Kroft was honoured for Lifetime Achievement.
 
“This is a tremendous honour,” said Kroft, the president of Conviron, a Winnipeg-based company founded by his father that makes controlled environments, providing researchers and entrepreneurs the ability to grow plants indoors.  “I feel humbled. 
“At the same time, I am somewhat uncomfortable.  For everything that I have accomplished, I have had the help of so many other, good people.
“I am grateful, though, for this honour.”
 
Dr. Chochinov reiterated those same feelings.  “I am humbled,” he said.  “It is gratifying to be recognized by one’s peers.”
 
For the long-time psychiatrist, September also brought him a second highlight. A week after receiving the Distinguished Alumni Award, he was in Maastricht in the Netherlands to accept the Arthur M. Sutherland Award bestowed annually by the International Psycho-Oncology Society for lifetime achievement in the field of psycho-oncology. He is the only psychiatrist in Canadian ever to have received the Sutherland award.
The son of Dave and the late Shirley Chochinov, Harvey is a 1983 graduate of the University of Manitoba Faculty of Medicine. After finishing psychiatry residency, he went on to complete his doctoral studies in the Faculty of Community Health Sciences at the University of Manitoba.
It was during his training in psychiatry, he recalled, that he was drawn to the role of psychiatry in palliative care. In furthering his training in that field, he became the first Canadian to complete a Fellowship in Psychiatric Oncology at Memorial Sloan-Kettering Cancer Centre in New York.
 Chochinov is now a Distinguished Professor of Psychiatry at the Max Rady School of Medicine, where he has been on faculty for more than 30 years.  In addition to his local teaching and research, he has given over 500 invited lectures during the course of his career, in most major academic institutions worldwide.
 
The first psychiatrist to be awarded a Canada Research Chair in Palliative Care, Chochinov’s focus throughout most of his career has been finding ways to help healthcare professionals preserve patients’ dignity and to acknowledge their personhood. As an example, he cited a situation with his late sister, Ellen.  Ellen, he pointed out, was born with cerebral palsy.  Five years before she died, he recalled, she was admitted to ICU facing acute respiratory collapse and intubation was being considered. 
 
“The internist came up to me and asked me one question – the only question related to her personhood,” he recounted.  “He asked if she read magazines.  I understood that question to mean if it was worth inserting a breathing tube.  Her internist could see her bent spine, her spastic limbs, her dropping blood gases; but what he couldn’t see was Ellen and the rich, full, complex life she lived.  I took a deep breath and replied, ‘Yes, she can read magazines – but only when only when she is between novels.”
 
The danger for health care professionals is losing sight of the person, he observes.  He cited a conversation with a nephrology nurse, who conceded that, after a while, she looked at patients as “kidneys on legs, not as whole persons.”  Chochinov said that kind of attitude interferes with being able to empathize with patients or to feel compassion.
 
“Patients won’t care what you know, until they know that you care,” he continued. “Patient care must be based on whatever ailment they have, along with who they are as whole persons.  Healthcare providers who can’t do that become more mechanical or robotic in their approach, and often less satisfied with their job over time, placing them at higher risk for burnout.”
He added that patients look towards healthcare providers for affirmation of themselves. “If they sense a healthcare provider can only see their illness, then patienthood will have eclipsed personhood; and that the essence of who they are as a person has fallen off the clinician’s radar.”
 “We must ask patients what they want known about themselves as persons in order to provide the best care possible,” he said.  “Without knowing who people are and the nature of their suffering, a commitment to person-centred care is only lip service.”
“In times of sickness and vulnerability, will all want and deserve not only health care, but health caring.”
 
In the speech when he accepted his Lifetime Achievement Award, 57-year-old Steve Kroft observed that he has always associated “lifetime achievement awards” with the Oscars, “when they wheel out a 96 year-old director, who is well past his prime, to recognize his work, decades after his last movie and just before he appears in the In Memoriam video segment.  So, while it is incredibly humbling to be recognized in this way, and so meaningful that it is by my alma mater, I prefer to think of this as a “lifetime so far” achievement award, because I still have lots in the tank, and have lots more to do.”
A lawyer by training, the son of Senator Richard and Hillaine  Kroft – following the example of his parents, has written a notable resumé for community service.  Among the many organizations that he has been involved with are:  the Assiniboine Park Conservancy, the United Way of Winnipeg, the Business Council of Manitoba. CancerCare Manitoba Foundation, the University of Manitoba’s Advisory Council, the Jewish Foundation of Manitoba, the Asper Community Campus board, the Jewish Federation of Winnipeg and the Prairie Theatre Exchange. He is currently National Vice Chair of the Centre for Israel and Jewish Affairs, and a member of the Board of Directors of the True North Youth Foundation, where he also serves as Chair of the Audit and Finance Committee.
Two years ago, he was awarded the Sol Kanee Distinguished Community Service Medal, the highest honour bestowed on a member of Manitoba’s Jewish Community.
In his speech to students, alumni,  professors and community leaders  on September 19, Kroft courageously tackled the curse of cancel culture at many universities over the past few years.
 “One of the things on my list of possibilities since we sold our business two years ago,” he noted, “was to enrol in a university class or two. But I have wondered whether today’s university campus is one on which I could flourish, or even feel completely comfortable. And it’s this issue that I’d like to spend my last few minutes at the podium speaking about this evening.”
He reminisced about his university days when students and faculty would debate all kinds of issues. “Our classes were as diverse then as they are now,” he remembered.  “We would take our best crack at making our case, and then listen to others make their arguments, and try to convince them why they were wrong. Quite often we would each move a little in our thinking, but when we didn’t, we would agree to disagree and then we’d go – often together – for a beer. Discourse was civil and respectful. And perhaps most importantly, we felt free to say what we wanted to say without fear of being ostracized – or as one would say today – of being cancelled.
“Somewhere along the way,” he pointed out. “Campuses across North America have come to be made up of not a collection of independent thinking individuals, but rather a collection of groups by which individuals identify themselves and by which they identify others. These groups are often based on race, ethnicity, religion, sexual orientation, but also on things like the perceived haves and have nots. Too often today, positions are presented, or worse yet, assumed, as group positions, and there is little or no interest in discussion or debate. If one is not part of the group, their views are just deemed to be wrong, or out of touch, with little or no exchange of dialogue or ideas. And worse yet, in too many cases, the declaration is not merely that one position is without merit, but that those who hold that different viewpoint are being hurtful or offensive.”
 He noted that he has spent a significant part of his life working with others to help people from diverse backgrounds in their quests to make their lives a little better. “I have the utmost respect for those whose instincts are to protect individuals who have traditionally been misrepresented, under-represented or mistreated,” he said.
“But, at the same time, we have to recognize that this “groupification,” and the over-implementation of policies to guard against potential discomfort caused to any group can and is having unintended consequences, and this is especially the case on university campuses. Well-meaning people have become reluctant or outright scared to ask questions, challenge opinions or even use the wrong word, for fear of being cancelled or worse. Being criticized by one individual is one thing, but to be under intense fire from an entire group is quite another.
“We need to restore an environment in which competing ideas can be debated openly and respectfully but, at the same time, I want to be clear that under no circumstances is there a place for hate or intimidation on campus.”
We need to restore an environment in which competing ideas can be debated openly and respectfully, but at the same time I want to be clear that under no circumstances is there a place for hate or intimidation on campus. I am a strong believer in freedom of speech and academic freedom. And it is on university campuses where such speech rightly belongs. However, when people occupy a space without permission or hijack an event to denigrate, threaten or denounce a group because of their race, religion or sexual orientation – whether that be at a university quad or during a valedictory address, university administrators must act and perpetrators must be held to account. The distinction between free speech based on facts, and hateful and intimidating speech based on lies, is not as blurry as some make it out to be. It is incumbent on our administrators and our security services to make those distinctions quickly and decisively. A university campus should be a place where we can challenge ideas and policies without attacking people for who they are.”
In concluding, he asked his audience to take his message as a positive one,  “I truly believe,” he stated, “that we are uniquely positioned at the University of Manitoba – because of the diversity within our province -to lead other universities in finding the right balance between open dialogue and respect. We are Winnipeggers and Manitobans after all. Every successful project we have taken on in this city and province, has succeeded because we have tackled it together. Whether it’s a museum, a university capital campaign, a new concert hall on campus; or a new cancer research institute, an addictions centre or a camp for underserved youth, we are always determined to do it better than anyone else has done it, anywhere. Our greatest achievements have come by bringing people of different backgrounds and circumstances together toward a common goal.” 

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From a ‘pie in the sky’ idea to 2,400 young hockey players

Rich Hechter/Kari Wolfenson

By BERNIE BELLAN I didn’t used to cover sports for The Jewish Post & News except for the odd occasion.
For years we could count on the late, great Harvey Rosen to comb the waterfront, looking for any sports story that might have the least connection to anything Jewish. Harvey would even go into visiting teams’ locker rooms during Winnipeg Jets games and, if a player had a name that sounded Jewish, inquire whether that player might be Jewish.
Then, for a few years, we added well-known sports writer Scott Taylor to the mix. Scott offered quite a different perspective, looking for stories about athletes that went far behind the scenes to uncover details that other reporters might have missed.
With both Harvey and Scott gone from our pages, I’ve occasionally found myself filling the sports void. These days, however, I tend to wait for an interesting story to find me.
And that’s exactly what happened with Wheatland Hockey.
Recently, my neighbours Elliot and Linda Katz mentioned that they knew of a Jewish couple who had started a hockey development program in Winnipeg. The couple, Rich Hechter and Rachel Wolfenson, had apparently started Wheatland Hockey only about 16 months earlier.
I subsequently learned that, in that short time, more than 2,400 young hockey players had gone through Wheatland’s various programs.
That number got my attention.
So, I contacted Rachel and Rich to find out what they had created — and why.
It started with a gap
The idea for Wheatland began, as Rachel described it to me, as “this little pie in the sky idea that we were going to have a spring development program in the spring of 2025.”
They started with about 50 kids spread across three age groups.
Sixteen months later, Wheatland has grown into a broad hockey-development organization offering programs for players from U9 through U15, along with specialized programming, female hockey, spring and summer teams, events and high-performance opportunities.
But the numbers aren’t really the story.
The story is why they thought Wheatland needed to exist in the first place.
Rich and Rachel felt there was a gap between traditional minor hockey and the highly specialized — and often expensive — training programs available to elite players.
There were plenty of opportunities for kids to play hockey. But what about the player who needed to improve one particular part of their game? What about the U9 player whose parents had no idea what skills their child should be working on? What about the player who wasn’t an elite athlete but had the potential to become a much better hockey player with the right instruction?
That was the space they wanted Wheatland to occupy.
As Rachel explained it, some families come to Wheatland knowing exactly what their child needs.
“They might know that the kid’s gap is power skating,” she told me. “They might have a great shot and great stick handling, but they’re not strong skaters.”
Other families arrive with a much less specific question.
“They’re new U9 families,” Rachel said. “Their kids have been spat out of the Timbits world and into the U9 world and they don’t know what to focus on.”
That’s where Rich comes in.
‘Pedagogy on ice’
Rich brings an unusual background to hockey coaching.
He is currently taking a one-year sabbatical from his role as vice-principal of Brock Corydon School, the Winnipeg school often known as the only public school Hebrew bilingual program in North America. For many families in Winnipeg’s Jewish community, Brock Corydon is where they know Rich best.
Before becoming a vice-principal, he worked as a high school teacher and as a university professor in the Faculty of Education. He has also spent more than a decade coaching youth hockey.
This year, rather than stepping away from education, Rich is using his sabbatical as an opportunity to continue learning, writing, and growing as a coach and mentor while devoting more time to developing Wheatland Hockey.
That additional time will also allow Wheatland to extend its reach beyond Winnipeg through a new initiative called “Wheatland on the Road”.
Over the coming year, Rich will travel to rural Manitoba communities including Manitou, St. Laurent, Lundar, Steinbach and Elm Creek to lead coaching and mentoring sessions for local players and coaches.
The initiative reflects Wheatland’s belief that access to quality coaching should not depend on where a young player lives. It also gives Rich an opportunity to work directly with local hockey communities, sharing ideas and helping coaches develop their own approaches to teaching the game.
For Rich, education and hockey aren’t separate worlds.
Rachel described his approach as “pedagogy on ice.”
The idea is simple: coaching isn’t just about showing a young player how to execute a skill. It’s about understanding how that player learns, figuring out what they need, and creating an environment where they can improve.
That educational philosophy is evident in the way Wheatland approaches development.
Its programs focus on areas such as skating, puck control, shooting, passing and receiving, positional play, defensive skills, checking, hockey IQ and tactical understanding.
But the organization also talks openly about developing confidence, resilience and character.
The Wheatland philosophy is summed up on its website as building “skills, character and excellence — on and off the ice.”
And that distinction is important to Rich.
The objective isn’t simply to produce better hockey players.
It’s to help young people become better learners, teammates and competitors.
A Jewish leadership team in an unlikely business
There is also an irony at the heart of Wheatland’s success.
We are not exactly the people known for our sporting prowess, and none of the people leading Wheatland played in the NHL. Yet, the organization is run by Rachel and Rich, with Ryan Paul, Eleni Wener, Avi Walker and Dustin Roitelman in senior leadership roles.
That may be unusual in the hockey world, but it is also part of what makes Wheatland distinctive.
This is not a business built around former professional players leveraging on their own playing careers. It is being led by people who believe deeply in the values Wheatland has developed — and continues to develop.
They believe in teaching young people how to learn, how to work with others, how to persevere and how to contribute to their communities.
In that sense, Wheatland’s leadership team reflects the organization’s broader philosophy: hockey expertise matters, but so do education, mentorship, organization, empathy and a commitment to making the game more accessible.
The fact that this group has helped build a hockey organization serving thousands of young players from across Manitoba is, in its own way, pretty remarkable.
Making hockey and coaching accessible
Perhaps the most important word in Wheatland’s philosophy is accessibility.
“Accessibility is one of our guiding principles,” Rachel said. “We believe that all kids should have the opportunity to get on the ice, regardless of socioeconomic conditions.”
For Rich and Rachel, accessibility means more than making hockey available. They believe that good coaching should be accessible, too.
That commitment is reflected in Wheatland’s “Pay-What-You-Can” program, which helps ensure that financial circumstances do not prevent children and families from participating in quality hockey programming.
For Rachel and Rich, the program is one way of giving back to the broader community. They believe that hockey — and the opportunity to learn from good coaches — should be available to as many young people as possible, not limited only to families who can afford the full cost of specialized training.
That doesn’t mean Wheatland is trying to be everything to everyone.
Rather, the idea is that a family shouldn’t need to have an elite-level hockey player — or an elite-level hockey budget — to access good coaching.
The organization keeps its groups relatively small. A typical session might have four or five players, while a larger session could have as many as 20, with several coaches on the ice.
The result is that a player who shows up to a smaller session can end up receiving something approaching a semi-private lesson without the family having to pay a premium for that experience.
And, Rachel noted, if only a handful of players show up for a session, “they would get the benefit of a semi-private class for a very inexpensive cost.”
Building coaches, too
Wheatland’s emphasis on development doesn’t stop with the players.
The organization has also created a Junior Coach program, through which some of its younger participants have an opportunity to begin learning how to teach the game themselves.
Five of Wheatland’s junior coaches are under the age of 15.
That’s significant because it reflects another part of Rich and Rachel’s philosophy: hockey development isn’t simply about producing better players. It’s about creating people who can contribute to the hockey community.
The organization’s coaching staff also includes experienced coaches with backgrounds in player development, athletic development and hockey education.
The same philosophy is at the heart of Wheatland on the Road. By working with coaches in rural communities, Rich hopes to help build local coaching capacity so that players can continue benefiting from quality instruction long after his visit is over.
Hockey as a bridge between communities
One of Wheatland’s most memorable recent initiatives involved a visiting Israeli hockey club.
The visiting players took part in two on-ice sessions with Rich and Ryan. After changing out of their gear, the young players then visited Rich at Brock Corydon School, where they met with grade 5 and 6 students.
For the players from Israel, the experience offered more than additional hockey instruction. It gave them an opportunity to connect with Winnipeg students through a shared language — the language of hockey — while also learning about one another’s communities.
For Wheatland, the sessions demonstrated how hockey can create meaningful connections that extend well beyond the rink.
Rachel and Rich
While Rich is the face of Wheatland on the ice, Rachel’s role is largely behind the scenes.
A Senior Investment Advisor with TD Private Wealth Management, Rachel brings an entirely different skill set to the organization, overseeing operations and communications and helping ensure that families have a positive experience from the moment they register.
The division of responsibilities seems to work. Rachel brings the organizational perspective needed to turn an idea into an operation. Rich brings the educator’s perspective to player development.
The broader leadership team brings additional experience, energy and commitment to the values that guide Wheatland.
And somewhere along the way, that little “pie in the sky” idea became something considerably larger.
More than 2,400 kids have now gone through Wheatland’s programs in just 16 months.
That’s a lot of hockey players. But when I asked Rachel what she thought accounted for that kind of growth, her answer wasn’t really about hockey.
It was about giving families something they were looking for.
“We teach people first, we teach hockey second,” is the philosophy Rich and Rachel have adopted.
Perhaps that’s why Wheatland has grown so quickly.
Because for all the talk about hockey development, what they are really trying to develop is something bigger: young people who feel supported, challenged and capable of getting better.
And through initiatives such as the Pay-What-You-Can program, Wheatland on the Road and its work with visiting teams, Wheatland is also showing how hockey can be both accessible and a bridge between communities.
If the first 16 months are any indication, there are a lot of Winnipeg families — and perhaps many potential community partners across Manitoba — who were looking for exactly that.
For more information about Wheatland Hockey, visit Wheatland Hockey.

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“Chanukah Guilt: A Jewish Holiday Murder Mystery”

Avra Love

Review –Interview by MARTIN ZEILIG
With “Chanukah Guilt: A Jewish Holiday Murder Mystery” (Scribal Scion Publishing 182 pg. $20.00) Winnipeg author Avra Love steps confidently into the world of cozy Jewish crime fiction, delivering a warm, witty, and culturally textured novel that feels instantly familiar to anyone who has spent time in a synagogue social hall.
Published by Scribal Scion in August 2026, the book marks a notable shift from Love’s earlier works — the playful children’s book “Don’t Wake Mommy!” and her flash fiction collection “Into the Junk Drawer” — yet it carries forward her trademark blend of humour, character insight, and affection for the small dramas of everyday life.
Love, who was interviewed by email for this article, grew up surrounded by stories and language, and that early immersion shows. She had long wanted to take on a larger scale project, and this idea — sparked by her own experiences participating in holiday craft sales — lent itself naturally to expansion.
“I was always struck by the diversity and energy you find at these events,” she says. “When I considered it as a background for my story, I chose to make it a Jewish setting.”
The novel unfolds over a single day: the pre Chanukah craft sale at a local synagogue. It’s the kind of event many Jewish readers will recognize immediately — twenty vendors, tables overflowing with handmade goods, the hum of conversation, and the quiet hope that the turnout will justify all the effort.
Into this bustling scene steps Becky, the first time coordinator of the sale, who has taken on the job mostly because no one else would. Becky’s background as a theatre director gives her a keen eye for personalities, staging, and the subtle tensions that animate a room. It also makes her an unexpectedly capable amateur sleuth when a sudden death shatters the cheerful atmosphere.
Love’s decision to set the mystery within a single communal event is inspired. The synagogue social hall becomes a microcosm of Jewish communal life — warm, opinionated, occasionally chaotic, and full of characters who are both endearing and exasperating. The vendors, each with their quirks and motivations, form a lively ensemble cast. Their interactions provide humour, texture, and a steady stream of clues as Becky tries to piece together what happened before the police arrive.
The tone throughout is unmistakably cozy.
Love isn’t interested in grisly details or procedural complexity; her focus is on character, community, and the gentle absurdities that arise when ordinary people are thrust into extraordinary circumstances. The dialogue is sharp and often funny, peppered with Hebrew and Yiddish expressions that feel authentic rather than ornamental. A glossary at the end ensures that readers of all backgrounds can follow along without missing the cultural flavour.
Behind the scenes, Hanukah Guilt was very much a labour of love.
The book began as a “piecework project built over sporadic bouts of creativity,” Love explains, and then underwent multiple revisions.
All told, it took most of three years to complete. When it came time to publish, she didn’t hesitate to bring the manuscript to Scribal Scion.
“I had such a great experience working with James Gershfield on my first children’s book that I went to him first — and I’m glad I did. I’ve been so appreciative of his hard work and expertise in helping me craft the finished product.”
What elevates Hanukah Guilt is Love’s ability to balance levity with sincerity. Beneath the humour lies a genuine appreciation for Jewish communal spaces — their warmth, their imperfections, and their role as gathering points for tradition, creativity, and connection. Becky’s determination to solve the mystery is less about heroism and more about responsibility: to the vendors, to the event, and to the community she cares about.
Love’s writing career continues to expand. In addition to this novel, she has two new Jewish children’s picture books underway with Scribal Scion Kids and continues to write short stories in her spare time. Hanukah Guilt is her third published book — and her most ambitious to date.
In Hanukah Guilt, Avra Love has crafted a charming, accessible, and distinctly Jewish mystery that will resonate with readers across generations. It is a welcome addition to holidaythemed fiction and a delightful new chapter in the career of a Winnipeg writer whose voice continues to grow in range and confidence.
This is a book that belongs on Jewish bookshelves — and one that will make readers smile even as they turn the pages in search of clues.

Avra Love is a Winnipeg educator with a background in English Language studies and Philosophy. She is the author of three books: the flash fiction collection “Into the Junk Drawer,” the children’s book “Don’t Wake Mommy!,” and her new cozy mystery “Hanukah Guilt: A Jewish Holiday Murder Mystery.” She loves to read, write, craft, and practice healthy living.

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Israel’s ambassador to Canada makes first visit to Winnipeg

Ido Moed

By MYRON LOVE On Thursday, August 6, Iddo Moed, Israel’s ambassador to Canada, made his first visit to Winnipeg and shared an overview of Israel-Canada relations with an engaged audience of about 100 Jewish community members and supporters. This was an important visit for the Winnipeg community.  The event was focused on community affairs, with no presence of government or elected officials.  
Moed is a 34-year veteran of the Israeli diplomat corps with a resumé that includes postings in China, Singapore, the Netherlands, and the Dominican Republic as well as some African countries.  He has been stationed in Ottawa for the past three years.
The evening before the presentation, according to Jeff Lieberman, the Jewish Federation of Winnipeg’s CEO, the ambassador walked through the Asper Campus introducing himself to people he encountered, then took in the show at the Israel Pavilion. Afterward, Moed spoke with several people at the show.  On his way out, he looked into the Bedouin tent in front of the cultural display and visited for a few minutes with a family inside.
The evening began with remarks from Gustavo Zentner, Vice President, Prairies, at the Centre for Israel and Jewish Affairs (CIJA), who highlighted the unbreakable bond between our Jewish community and Israel, as well as the deep and enduring connection between the Jewish people and Israel. “At a time of heightened antisemitism and anti-Zionism across Canada,” Zentner said, “the contributions of Jewish Canadians to Manitoba and to Canada are foundational to our shared society.”
He called on the community to celebrate what makes us strong, our innovation, our Jewish “chutzpah”, our resilience, and our commitment to being there for one another. Zentner noted that our determination to strengthen and protect our community must extend beyond our own institutions and include strong, visible advocacy.
“This means,” he observed, “creating more opportunities for open dialogue and meaningful engagement, while firmly denouncing and pushing back against antisemitism, Jew-hatred and anti-Zionism, not only to protect the Jewish community, but also as a means of safeguarding our Canadian way of life and standing up for other minority communities whose voices may not otherwise be heard.”
During his own remarks, Ambassador Moed spoke about the friendliness of Canadians but, nonetheless, he observed, his time here has been difficult. 
“I remember a discussion that I had years ago with a friend who predicted that even though incidents of antisemitism back then were minimal, there would undoubtedly be a resurgence.” he observed. “The level of hate I have seen in Canada and around the world has been quite disturbing.” 
Moed claimed that 97% of Jewish university students in North America report that they have experienced antisemitism.  He added that for Holocaust survivors, the current levels of hate are bringing back traumatic memories.
“Since October 7, life has been much more challenging and difficult for our people,” he noted.  “Social media in particular has been a major problem.  We need to reach out to our allies in the non-Jewish world.  We need to find ways to highlight all the good that Israel does in the world.  We also need to emphasize that Jewish values are largely in sync with Canadian values.
“And our Jewish community institutions need to be working together in a pro-active manner,” Moed said.
When it comes to Canada-Israel trade, Moed described the current situation as “stagnant.” “There is a lot of interest in Canada in potential trade deals with Israel,” he reported, “but federal government policies are not helpful.” Moed did add that he sees much potential for trade at the provincial level.  “There has been a lot of interest in Quebec and Ontario in particular,” he said.  “We are trying to reach out to the other provinces as well.”
The ambassador spoke for a relatively short time so as to leave a lot of time for questions from the audience.  One question was about the possibility of a two-state solution.  In response, Moed pointed out that over the years, Israel has offered numerous concessions – to no avail.
“We have learned that we can’t trust the Palestinian leadership,” he said.
A question about war crimes gave Moed an opportunity to contrast the Israel Defense Force’s great efforts to reduce casualties among Palestinian civilians with frequent warnings before the air force drop bombs or infantry units move into populated areas with Hamas and Islamic Jihad literally hiding among and behind women and children and hiding in and  storing weapons in schools, hospitals, mosques and private homes. 
Moed added that every IDF regiment has a legal advisor embedded with it to ascertain that military actions abide by international law.
He noted that on October 6, 2023, Gaza was quiet.  On October 8, social media and the legacy media were already condemning Israel for “genocide”.
Moed emphasized the importance of Jewish education in our communities in Canada and the United States – even suggesting that some of the money our communities send to Israel might be better spent investing in Jewish education here at home.
(Despite almost three years of war, Israel still has one of the world’s strongest economies.)
One questioner asked about the prospect of Israel’s high-tech industry- which is second in size only to California – being able to develop a system that can override all the negativity and present a more positive picture online of Israel and the Jewish People.
Moed agreed that “the left are eating our lunch.”  “Maybe we can create a platform using AI that can present a more positive view of Israel,” he suggested.
Moed has one more year to serve in Ottawa before he returns to Israel and finds out where he is off to next.

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