Local News
Jeff Lieberman discusses how, after years of serving as chair of major organizations, he’s actually going to be CEO of one: The Jewish Federation
By BERNIE BELLAN Longtime volunteer – and successful businessman Jeff Lieberman was the surprise choice to be the next CEO of the Jewish Federation of Winnipeg.
I say surprise because, after years of serving on numerous quasi-public boards – often as chair of those boards, one would not have thought that Jeff Lieberman was actually interested in becoming the full-time CEO of one of those organizations. But, that he’ll soon be.
Recently I chatted with Jeff about how he came to throw his hat into the ring for the position of Federation CEO.
I’ve known Jeff for many years now – and, along with Avrom Charach, I can’t think of anyone in our Jewish community who has committed themselves longer to serving our community in so many different capacities.
Among various volunteer positions Jeff has held, he’s been the President of Folklorama, Chair of the University of Manitoba Board of Governors, President of the Rady JCC, President of the University of Manitoba Alumni Association. He currently serves as a Board Member of the Jewish Foundation of Manitoba and the Jewish Federation of Winnipeg.
Jeff, now 63, is married to Robyn (née Buchwald), who is the Membership Manager of the Rady JCC. Jeff and Robyn have three children: Amy, 31, who is a teacher at Gray Academy (and who just had a baby December 31, making Jeff and Robyn grandparents for the first time); Josh, 28, who is a lawyer; and Noah, 24, who has now written two books – among other things (and who was profiled in our last edition – before we ever knew about Jeff’s becoming CEO).
I was curious to find out from where Jeff derives an abiding sense of service to the community, but we began our conversation by my asking Jeff about his long-time ownership of his company, “Great Canadian Promotional Products.”
Jeff said he started the company in 1989. “We sold clothing for local companies and organizations,” he said. Eventually, “people started asking for different promotional products…and I’ve been selling promotional products since then.”
“Around 18 years ago I associated my company with a really large promotional products company – Talbot Marketing… and it’s been really great – lots of staff and support, and it’s really made my business life simple.”
Jeff explained that he thought he would stay in business, eventually work less, then retire, “but the last couple of months (in which he began to think about applying for the CEO position) really changed that.”
His goal before was to sell the company in about a year’s time, he said, but not retire from marketing. With everything that’s now happened, however, he’s had to move much quicker to sell his company.
He said that he’s “spoken to a couple of people in the past couple of weeks” and he’s “hoping to sell it” before he steps into his new role on August 14.
At that point I turned the conversation to the process that led Jeff “to throw his hat into the ring.” I said to him: “I’m guessing you were approached to put your name forward. Is that correct?”
Jeff said that he had been the Jewish Foundation of Manitoba’s representative on the Jewish Federation Board the past couple of years and had been aware for quite some time that Elaine Goldstine was planning on retiring as Federation CEO.
“But, to be honest,” Jeff noted, “I had no interest in putting my name forward. I was happy with what I was doing – and had never even considered it (applying for the CEO position.”
He went on to say that he’s not sure exactly what led to his being approached, but “a few people in the community had approached me and asked whether I’d be interested. They thought I’d be a really good person for the position,” he said, “and I was really complimented. When the first person asked I was kind of surprised because I had never really thought of myself that way, but a few months ago two or three other people came up to me and said the same thing, so it gets you thinking a little bit. I knew that the search was still on and eventually I decided to put my name forward.
“I guess there were a number of people that they were interviewing and I was put in the interview process at the same time – and, amazingly, I was told that the search committee had decided that they’d like me to be the CEO. I certainly didn’t expect it and, as a matter of fact, when I did the interview I said: ‘I hope I’m not wasting your time.’
While Jeff has served – and headed, various boards of organizations in the quasi-public sector – as I noted at the beginning of this article, I suggested to him that he would be the first CEO of the Jewish Federation coming from the private sector, and I wondered how different it would be becoming “the CEO of a quasi-public sector organization as opposed to being the owner of a business?”
“It will certainly be different,” Jeff answered. “What I said in my job interview is that if you’re looking for someone who’s there to build relationships and be a good people person, honest, hardworking – that’s what I am – a person of integrity…and a humble person – that’s what I really am. That’s what I think I bring. I know a lot of people in our community and they know me. I think I’ve got a good reputation.
“I may not bring the most amount of management skills, but I think what the Federation – and other organizations, need, are people to build relationships and build upon a future, because it’s all about the next generation. I think I can relate to younger people. I’m 63, but I feel like I’m 43…I’ve got lots of energy.
“They asked me in the interview how long I thought do I think I could work in this position? and I said, ‘Yah, I think I could work five – ten years.’’’
I asked whether there is a term attached to the CEO position?
Jeff said, “not really,” so I said “sort of like Vladimir Putin – you could just continue on as long as you want.”
I said though that, while I would want to discuss where Jeff thought changes were needed most at the Federation, I would give him a chance to “get his feet wet” before I’d ask him to start answering those types of questions.
What I wondered about though, is from where Jeff derived his strong sense of volunteerism? Was it something he grew up with? I asked.
“Not really,” Jeff responded. “My parents were hard working and they didn’t do a whole lot of volunteering. My mum (Dora, who died in 2011) did a little bit of that. My father (Aron, who died in 2022) was born in Poland. His family was all killed (in the Holocaust). When he had a chance to come to Canada, he came – on a boat. He was sick the whole way. When he got to Montreal he was told to come to Winnipeg. He was put on a train – didn’t speak a word of English. He worked in a factory all his life, worked hard. It was all about providing for my brother (Garry) and me – providing an education.” There was nothing specific in Jeff’s upbringing that led him to want to give back so much to the community, he added.
But, when he was much younger, he “was invited to go on a Federation mission – I think it was in 1988, and really after that I got the bug to volunteer. I started off at the Rady JCC – which then was the Y – and was on the board.
“Certainly I put in lots of hours volunteering, but I get so much out of it. I’ve met so many great people and experienced so many fantastic things.”
I said to Jeff that he’s such a nice guy, I wondered how it was going to be for him when he had to start saying “no” to a lot of people and organizations when they would be coming to the Federation with requests – especially for money. I noted that Bob Freedman, who had been CEO for 28 years, had a reputation for toughness – and wasn’t afraid to be confrontational at times. (I don’t recall hearing that Elaine Goldstine could be tough in the same way that Bob was tough but, on the other hand, the Goldstine reign is not quite over – and just like retired presidents, maybe the dirt will surface once Elaine has fully retired. Anyone who’s familiar with this newspaper knows that I like nothing more than to trade in gossip and innuendo, so watch out Elaine: We’re coming for you!)
I also mentioned to Jeff that I go back long enough to remember when the late Izzy Peltz basically ran what was then the Winnipeg Jewish Community Council as a one-man show.
Jeff recalled that “in those days, Robyn’s grandfather, Ralph Hamovich (whose daughter is Mira Buchwald, Robyn’s mother), was the other member of the team with Izzy (Peltz). I think Izzy ran the office, while Ralph ran the Combined Jewish Appeal part of it.”
“Yah,” I suggested, “it was really a small organization back then. You could have a two-man show.” (Boy, from a small seedling, mighty organizations with large staffs grow.)
And, speaking of staff, I noted that there have been many changes at the Federation recently, including two recent changes that were announced in our last issue: Sharon Graham as Community Planning and Allocations Lead (a position that had been vacant since the retirement of Faye Rosenberg-Cohen in December); and Graciela Najenson, as Interim Chief Development Officer (taking over from the recently departed Rebecca Brask).
Those are two hugely important positions in our community and, although both previous occupants of those positions may not have commanded a lot of attention outside of the Jewish organizational level, both Faye Rosenberg-Cohen and Rebecca Brask played key roles in determining how much money was available for the 12 beneficiary organizations of the Federation and how that money was distributed.
I said to Jeff though that I thought Elaine Goldstine’s last day as Federation CEO was going to be August 31. He said it was, “but that we’re going to have a few days together. Elaine and I have known each other forever. She has been so helpful. We’ve spoken every day and she said to me, ‘Jeff, I’m a phone call away and if you have any questions after that, just ask.’ I really appreciate that.”
On an end note, I said to Jeff that I thought his being hired was a refreshing change for the Federation and, while the piece I was going to write was going to be all “flowery,” (which this has been), “the muckraking was yet to come.”
Local News
New Israel Fund to hold event in Winnipeg December 11
The Road Ahead: Israelis Fighting for Peace and Democracy in a Trump-Netanyahu Era
with Ben Murane, Executive Director, and Michael Mitchell, Board Member
of the New Israel Fund of Canada
Wednesday, December 11th at 7:30-9:00 pm in the Grant Park area
Advance registration required — exact location provided upon registration. Registration link at the end of this post.
Co-sponsored by Canadian Supporters of Women Wage Peace
As President-elect Trump’s return to the spotlight stirs tensions globally, the Israel-Hamas war drags on, and the hostages are not any closer to coming home, NIFC’s work takes on new urgency in confronting a government that continues to undermine democracy and human rights.
Israeli progressives are determined not to let this extremist agenda win again — they’re modeling a powerful vision of a more peaceful, shared future for the region and pushing back against the forces of division, inequality, and authoritarianism. They’re fighting for both the release of hostages and aid to Gazans, as well as civil liberties, Jewish-Arab partnership, religious freedom, and for an end to this bloody conflict.
Join this private discussion with our Executive Director Ben Murane to hear how NIF-fueled civil society initiatives are fighting today and preparing for a better tomorrow.
About our Executive Director and Board Member
Ben Murane is the Executive Director of the New Israel Fund of Canada and a leading voice of millennial engagement with Israel. For over fifteen years, Ben has led at the intersection of Jewish life, social justice, and Israel. He previously worked for NIF’s U.S. branch, won Jewish innovation awards for his work in environmentalism and campus life, and founded both online and offline Jewish communities. In 2012, he received the prestigious Dorot Leadership Fellowship in Israel, where he studied comparative nationalism and consulted for social action groups. He lives in Toronto with his wife and two young children.
Michael Mitchell is a board member of the New Israel Fund of Canada. He is Vice-Chair of the Ontario Labour Relations Board and an Arbitrator/Mediator in private practice. Michael was a senior partner at Sack Goldblatt Mitchell, a leading labour law firm in Toronto and Ottawa for almost forty years, where he also served as the managing partner. Michael was President of the Jewish Reconstructionist Federation, and the President of Darchei Noam, the Toronto Reconstructionist Congregation. He is a long time donor and supporter of the New Israel Fund and participated in the NIFC study tour of Israel in 2018. Michael is married to Lynne Mitchell, has three daughters, Rachel, Alisa and Sara, and has six grandchildren.
About the New Israel Fund of Canada
Since 1986, NIFC has contributed over $10 million to more than 100 organizations in Israel that fight for socio-economic equality, religious freedom, civil and human rights, shared society and anti-racism, Palestinian citizens, and democracy itself.
To register, click here: NIF event
Local News
The CJN (Canadian Jewish News) responds to accusations by Jewish National Fund Canada that it has been unfair in its reporting on JNF Canada’s problems with the CRA
Back in August we printed a story titled “A detailed look at the awful predicament in which JNF Canada now finds itself since the CRA revoked its charitable status.” A large part of that story was taken from reporting done by Ellin Bessner for the CJN (Canadian Jewish News). Since then we have been asked by Bessner to give the CJN’s side of the story.
At the time we printed that story, and even up until the CJN approached us on Nov. 22, jewishpostandnews.ca did not contact the CJN for comment on JNF Canada’s’ accusations about their reporting. We regret our own lack of journalistic standards and have since removed that story from our website.
On November 22, we received an email from The CJN’s Bessner. She had come across the article we had on our website and reached out to us.
Bessner insisted that JNF Canada’s claims about The CJN’s reporting on the CRA story are false. Bessner adds that JNF Canada’s claim that the CJN never asked them for their views is also not true..
Following is Ellin Besser’s view of what happened between JNF Canada and the CJN:
After their Aug. 10 revocation, The CJN contacted the JNF to ask for an interview. They agreed to talk to The CJN, but asked us to wait to do the interview until Aug. 16, a full six days after the CRA revoked their charitable status. We waited because we wanted to give JNF enough time to speak to us fully. Also, there was Tisha B’av on Monday Aug. 12 so JNF’s staff was not available.
As JNF well knows, and the public knows because we put it into our reporting, The CJN team of Bessner and Jonathan Rothman conducted an hour-long, videotaped interview with JNF CEO Lance Davis by ZOOM, on Aug. 16. We even made sure that Davis made his own audio recording of the interview on his personal phone.
While other news organizations were quick off the mark after Aug. 10 to publish a JNF revocation story, these other outlets did not conduct a full journalistic investigation, and published only JNF’s side.
While waiting for our interview, we continued our reporting. We knew that under the Income Tax Act’s privacy rules, the CRA never comments on cases while the audits and negotiations are underway. In fact, by law, the CRA cannot divulge anything about its audit process to the public, until after a charity is revoked. Then, the public can ask for the CRA’s internal documents concerning the reasons why a charity was revoked. So we asked.
On Aug. 15, the day before our scheduled JNF interview, the CRA released to us 358 pages of internal documents regarding its dealings with JNF, including some documents dating back to 1967, when JNF Canada was officially granted charitable status in Canada.
No other news outlet in the world received the documents at this time; The CJN was the first. Our team read all the 358 pages the night before our interview.
During our interview with Lance Davis the next day, we told him that we had the CRA’s documents. During the interview, we went through the issues which the CRA documents had raised.
It was obvious that Davis had prepared talking points for his interview, as we had sent him the questions in advance, which they had requested. He was reading off another computer screen. Davis answered all our questions, including a list of issues raised in the CRA documents.
These ranged from missing paperwork, lack of oversight and direction, why documents were not provided in English or French but in Hebrew, why they were not kept in Canada but in Israel, why in-house travel expenses were not receipted the way CRA needed, why the donations to JNF from Canada went not to buying trees at all, until 2017, but to paying labour costs for workers in Israel.
We went back and forth with the JNF team over the next ten days by email, as we fact-checked issues. They also acknowledged this. They answered our fact-checking questions. We told them when our stories would likely be coming out, and we told them there would be print stories and a podcast or two.
In the meantime, to get our story as complete as possible, we consulted with financial experts and charity experts, with JNF donors and with our lawyers.
It became apparent that JNF was extremely careful about who we spoke to, as we learned they had vetted what one of the donor interviewees told us: JNF’s p.r. person told me he had heard the raw tape of our interview shortly after we had hung up after we conducted it, but long before it was published.
Only after all CJN’s due diligence, which was a full sixteen days after JNF’s revocation, did we publish our series of stories.
On the evening of Aug. 26, we reported on the contents of the CRA allegations, linking to the CRA documents, and that same evening, we also released our podcast containing JNF’s Davis’ interview. We also ran a lengthy print story early the next morning, again quoting Davis extensively.
The following day we ran another podcast with some donors’ views, and more JNF arguments.
Here are all the stories and articles which The CJN has published on the CRA/JNF story.
JNF has been spinning things to attack our reporting, because they assume few people actually took the time to read The CJN’s work.
JNF is saying it was “blindsided” by the CRA’s revocation. But the truth is, and the documents which CRA released (and later JNF released and JNF told us) show JNF has been secretive about its own legal communications with the CRA dating back to 1967, and through four subsequent CRA audits. They received an amnesty from the new Revenue Minister in the 1990s.
The fifth audit, started in 2014 and has been the source of the agency’s latest problem over the last 10 years.
Unlike the CRA, JNF was always able to publicly release their legal communications and letters back and forth with CRA. They did not do this back in 1989, when they were told they were not in compliance. They did not do so in August 2019, when they received the official Notice of Intention to Revoke, from when the clock to revocation started ticking. And they did not do so in June 2023, even after JNF received a letter saying the NITR notice was confirmed.
Even during our interview, JNF did not disclose it had its own documents that could better show the context of its challenges dealing with the CRA. JNF chose to release these only in September on their website. But they selectively released a document here and there to a “friendly” columnist for the National Post. These documents would have shown the fact that JNF’s detractors in the anti-Zionist advocacy world of Independent Jewish Voices, had their letter writing campaigns and media statements and briefing reports taken into consideration by CRA communications staff.
JNF also did not disclose on its website their annual audit documents for the years between 2018 and 2023, where the auditors’ reports stated the CRA had informed JNF it was going to lose its charitable status.
This is a lack of transparency on JNF’s part, thus hiding this knowledge from their donors, supporters, and the wider public. They also did not file these with the CRA, as they were legally required to do.
Only after our stories came out, did JNF upload the missing paperwork to its own website and posted on the CRA’s.
Two things can be true at the same time: JNF was facing compliance problems with CRA rules for years and hid this from its donors and the Canadian public and JNF acknowledged to us and to the CRA that it wanted to keep this issue quiet.
It is also possible that JNF was treated unfairly by the CRA, who may have been influenced by anti-Israel groups, or anti-Israel staff. The CRA denies this, but only time and Access to Information requests for Cabinet documents and internal CRA communications will tell.
During the pandemic, JNF had requested and obtained some documents from the CRA through access to information requests, showing internal reports that outline the media campaigns/internal pressure on the department from anti-JNF groups including Independent Jewish Voices, who wanted to have the charity shut down.
JNF could have released these important documents to the CJN and to the wider public immediately, but chose not to do so. We only found them on the JNF website, in September. And we reported on this, too.
Likely this will all be decided by the Federal Court of Appeal.
Local News
‘Hateful remarks, gestures’: Canadian coffee chain boots franchisee at Jewish Montreal hospital
Second Cup Café said that the anti-Israel protester had violated the chain’s “values of inclusion and community.”
(Nov. 24, 2024 / JNS) The Canadian chain Second Cup Café announced on Saturday that it shut down a franchisee’s cafe at Jewish General Hospital in Montreal and terminated its relationship with that person after the latter “was filmed making hateful remarks and gestures.”
“Second Cup has zero tolerance for hate speech,” the chain stated. “In coordination with the hospital, we’ve shut down the franchisee’s cafe and are terminating their franchise agreement.”
The person’s actions, the chain said, breach the franchise agreement and “violate the values of inclusion and community we stand for at Second Cup.”
Idit Shamir, the consul general of Israel in Toronto and western Canada, named the former franchisee as Mai Abdulhadi, and said that the latter had chanted “the Final Solution is coming” and performed a Nazi salute at Concordia University, “while running a café at Jewish General Hospital, a place built by Holocaust survivors.”
“Thankfully, Second Cup acted swiftly: café shut down, franchise revoked,” Shamir wrote. “Mai Abdulhadi—Hate speech isn’t just vile, it’s a threat, and it will be met with consequences.”
The company earned accolades—and some promises of business—from Paul Hirschson, the Israeli consul general in Montreal, and leaders at the Centre for Israel and Jewish Affairs, and Friends of Simon Wiesenthal Center.
“This great Canadian, Montreal-owned company has taken this principled stand at risk to their own business. In so doing, they are showing the courage and leadership Canada needs right now but is so desperately lacking from those in the highest of public offices,” stated Leo Housakos, a senator from Quebec. “I hope everyone goes out and buys their coffee tomorrow.”
Michal Cotler-Wunsh, the Israeli special envoy for combating antisemitism, wrote that it “turns out moral clarity is not so difficult.”
“Thanks Second Cup for showcasing Canadian values standing up to lethal hate speech and incitement,” she wrote. “Antisemitism is not a problem of Jews. It’s a problem of antisemites and the people and places that allow it to spread.”
“How is it that a coffee chain was able to put out a statement condemning antisemitism and racial hatred, faster, clearer and unambiguously better, than the prime minister of Canada?” wrote Arsen Ostrovsky, CEO of the International Legal Forum.
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