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Jewish population of Winnipeg shows slight increase in past 10 years – but 2021 census does not give definitive answers as to what the size of our Jewish population really is

By BERNIE BELLAN The number of individuals in Winnipeg who report that their ethnic origin is Jewish has declined somewhat from the number reported in the 2011 National Household Survey (which was the last reliable report on the ethnic and religious composition of Canada produced by StatsCan).
However, set against the decline in the number of Winnipeggers who reported their ethnic origin as Jewish was a marked increase in the number that reported their ethnic origin was Israeli.



The number of individuals who reported their religion was Jewish also showed a very slight increase from 2011 to 2021.
Those are some of the most significant findings from the latest release of detailed information from the 2021 census, which came on October 26, when StatsCan released a whole trove of documents about immigration and ethnicity – with statistics about religion at the very end of the document release.

According to the 2021 census, 11,745 individuals in Winnipeg reported their ethnic origin as Jewish. In 2011 the figure was 12,005. However, considering that 1,435 individuals reported their ethnic origin was Israeli (as opposed to a total of 340 in 2011), when you add the two figures together the total comes to 13,180.

As for religion, the number of Winnipeggers who said their religion was Jewish stood at 10,740 in 2011. The 2021 census reported the number as 10,835, an increase of 95.

We have been waiting anxiously for the results of the 2021 census ever since results from the 2016 census were so wildly inconsistent with all previous census results when it came to showing that the number of Jews, not only in Winnipeg, but everywhere in Canada, had declined precipitously.

As we have been reporting repeatedly ever since results of the 2016 census were published, the reason for what were considered aberrant results in the 2016 census was that, for the first time, “Jewish” was not listed among the 20 choices for ethnic ancestry in that census. Instead, one would have had to write in “Jewish” as an answer. As a result, even StatsCan conceded that the low number of individuals who responded that their ethnic origins were Jewish was unrealistically low.
In the 2016 census also, the likelihood is that a number of respondents who might otherwise have responded “Jewish” if it had been given in the list of examples of ethnic origin, instead likely chose “Canadian,” since Canadian was one of the 20 examples listed.

As a report from StatsCan noted, “After the 2016 Census, concerns were raised that changes to the list of examples of ethnic and cultural origins included as part of the question were affecting response patterns. Concerns were also raised about the wordiness of the question, which made it difficult for certain people to read and respond to the question.”
StatsCan went on to explain that “respondents were more likely to report an origin when it was included in the list of examples and, conversely, less likely to report an origin if it was not included in the list.”

As a result, StatsCan made major changes to how ethnic origin was tabulated in the 2021 census. The question that was asked was the same as what had been asked in previous censuses: “What were the ethnic or cultural origins of this person’s ancestors?”
That question was followed by a further explanation:
“Ancestors may have Indigenous origins, or origins that refer to different countries, or other origins that may not refer to different countries.

But the 2021 census, which was required to be filled out online, actually gave a link to “a list of over 500 examples of ethnic and cultural origins,” of which both “Jewish” and “Israeli” were among the choices. 
One might well wonder though whether many recent immigrants to Winnipeg who might be considered ostensibly Jewish might also have filled in different ethnic origins, especially individuals with Eastern European roots. (There was only room for one answer to the question about ethnic origins.)

But then we run up against the issue of the relatively low number of individuals who said their religion was “Jewish” in the 2021 census.
The religion question that appeared in the 2021 Census, “What is this person’s religion?” was the same as the one that was asked in the 2011 National Household Survey and in the 2001 and 1991 censuses. It also had the same basic format: there was a write-in box in which respondents could report their religion, as well as a mark-in circle for indicating “No religion.”

Thus, while one might posit that a certain number of immigrants to Winnipeg might have Jewish roots, if they didn’t answer that their ethnic origins were either “Jewish” or “Israeli” and they also didn’t indicate that their religion was “Jewish”, is it fair still to consider them Jewish?
In an interview I conducted in August with Faye Rosenberg-Cohen, who is about to retire as the Jewish Federation’s Chief Planning and Allocations Officer, I asked Faye how many immigrants make up the Jewish population of Winnipeg now?
Faye responded: “I can honestly say when I look at those numbers it’s somewhere around 1/3 of the community.”
JP&N: “So you’d say it’s somewhere between 4-5,000?”
Faye: “I think it’s more than that.”
If what Faye said was true then the Jewish community would number at least 15,000.
I indicated my skepticism at that time, saying “You know that I’ve always been skeptical about the numbers that have been used by the Federation for the population of the Jewish community. I think though that it’s always been more of a case of identification – who identifies as Jewish?”

In the final analysis, there is nothing in what StatsCan has just reported that would back up the notion that our Jewish population here is over 15,000. Yet, there is one more possibility that might allow the Jewish Federation to argue that our population is closer to 15,000. That will require a more detailed analysis comparing the results for respondents who said their religion was “Jewish” but their ethnic origin was not.

Following the 2011 National Household Survey, which was the first census that showed a sizeable drop in the size of our Jewish population, I entered into an email exchange with a statistician from StatsCan as to whether it was possible that our Jewish population was much larger than 12,010, which was how many respondents indicated their ethnic origin was Jewish back in 2011.

That statistician did a much deeper analysis of the data than was available to me. He showed that of the 10,740 individuals who said their religion was Jewish, only 7,885 reported that their ethnic origin was Jewish. That was a difference of 2,885. (Clearly there have been a lot of converts within our community). If you added those respondents who said their religion was Jewish, but not their ethnic origin, to the number of respondents who said their ethnic origin was Jewish, you came up with a figure of 14,885. That figure would have been much closer to what the Federation was saying was the size of our Jewish population in 2011.

Is it important? Well, as I’ve been arguing for years, if our Federation is basing its plans for the future on a notion that our Jewish population is much bigger than what is really the case, then those plans are misguided.
Gray Academy has far fewer students than was the case just ten years ago. Brock Corydon, the only other school that offers any sort of an exposure to a Jewish curriculum, also has fewer Jewish students than used to be the case. The Simkin Centre has a very high proportion of non-Jewish residents. Our synagogues have lost huge numbers of members. None of these changes would be reflective of a growing Jewish population.

However, as I’ve just noted, there is a very real possibility that our Jewish population is closer to the figure of 15,000 – which is the figure commonly cited by spokespersons for the Federation. In order to find out though whether that is the case, we’ll need someone at StatsCan to do a similar analysis of data that was done at my request following the 2011 National Household Survey. I’ve already sent a request to StatsCan for a more comprehensive analysis of the answers to the questions about ethnic origin and religion, similar to what was done for me by a StatsCan analyst following the 2011 National Household Survey. We’re hoping to have further answers to the question of how many Jews there are in Winnipeg in a future issue – if we hear back from someone at StatsCan.

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Rachel Fish, leader in combating antisemitism in academia, this year’s Kanee Distinguished Lecture series speaker

By MYRON LOVE The Jewish Heritage Center of Western Canada would  seem to have hit another home run with the announcement that Dr. Rachel Fish, a leading voice in tackling anti-Zionism and Jew hatred in North American academia, is this year’s guest speaker at the JHCWC’s upcoming annual Sol and Florence Kanee Distinguished Lecture – which is scheduled for Thursday, April 30, at the Shaarey Zedek Synagogue.  
The theme of her timely lecture will  be“How the Academy Has Created a Fertile Ground for Antisemitism,” a topic in which she is well versed.  Fish has an impressive resumé. She is the co-founder of the nonprofit “Boundless,” a think tank partnering with community leaders across North America to revitalize Israel education and take bold collective action to combat antisemitism.  She also serves as Director for The Brandeis University President’s Initiative on Antisemitism; is an associate research professor at the Cohen Center for Modern Jewish Studies; and teaches Israeli history and society at The George Washington University as Visiting Assistant Professor of Educational Leadership in the Graduate School of Education and Human Development.
In the past, she has served as Senior Advisor and Resident Scholar at the Paul E. Singer Foundation in New York City and Executive Director of the Schusterman Center for Israel Studies, where she trained the next generation of academics in the field of Israel Studies. She has also served on the faculty at Brandeis University, George Washington University, and Harvard University. She has has written articles for several publications in the mainstream press and academic journals, and co-edited the book “Essential Israel: Essays for the 21st Century.”
I had the pleasure of speaking with Dr. Fish a couple of weeks ago. My first question to her was how she finds the time to do all that she does.  Her response is that there are not enough hours in the day. Her multiple activities remind me of an expression I heard once years ago while I was a member of a short-lived Jewish international development group – “if you want to make sure something gets done, you give it to the busiest person you know.”
Fish observes that she has been explaining Judaism to non-Jews all of her life.  “I was raised in Tennessee in  a place called Johnson City in the foothills of the Smokey Mountains,” she recounts. “My parents were originally from Ohio.  There were very few Jews where we lived. My family spent a lot of time teaching our neighbours, teachers in my school  and others we associated with about Jews, our practices and the State of Israel.”
She recalls – as early as 2001 when she was studying at Harvard’s Divinity School, that she was noticing what she describes as a “strong undercurrent of anti-Israel feeling and Jew-hatred”.
“I was determined to pursue a career in higher education,” she notes, “in part because I believe that education matters, because I derive oxygen from teaching, and I particularly enjoy dealing with complex issues.  As well, I appreciate the opportunities that teaching at the university level gives me to share what I have learned in public forums such as the Kanee Lecture.”
Ideally, she observes, a professor should not – as much as humanly possible – be sharing her political or personal opinions in class. Higher education should be about creating a space where students can debate freely and challenge each other’s ideas.  Instead (as I am sure many readers are aware), too many educators are focused on indoctrinating their students in the teacher’s beliefs – with students with dissident opinion facing hostility and risking ostracism.
Too many universities have become ideological monocultures where critical thinking is discouraged and there is a litmus test for new hires.  She cites a FIRE (Foundation for Individual Rights and Expression) report in which an overwhelming majority of the faculty at many  leading universities share a leftist – anti-Israel, anti-Christian and anti-Conservative worldview.
That is particularly true with Ivy league and other elite universities in both the United States and Canada – and especially in their liberal Arts and Humanities programs. Much of the anti-Zionist and antisemitic atmosphere – such as the takeover of university quadrants in the wake of October 7 – has been created by outside agitators and foreign funders – notably the oil rich Islamic sheikhdom of Qatar.
“Where you have universities with strong administrative leadership,” she points out, “the level of hostility to Jewish students and threats of violence have not been allowed to take root.  It has only been the case where the administration and the board are weak.”
So why, I asked her, do so many Jewish students not seek out alternatives to these compromised campuses?. She responded that some Jewish students have chosen to enrol in universities in the southern United States where there is a more welcoming environment.
But many Jewish students, she observes, continue to enrol in leading universities such as Harvard and Yale, Cornell and UCLA (or York or the University of Toronto in Canada). Many Jewish students still share the belief that being identified with being affiliated with a  top flight university will benefit their future careers.
Sadly, she further points out, this poison has filtered down to the K-12 level. Many university education departments have graduated numerous indoctrinated teachers who have taken control of school boards and administrations and seek to impose their vile doctrines on susceptible young minds.    
Nevertheless, there are a great many state and lesser known universities  that provide a more welcoming attitude to Jewish students.    
Rachel Fish suggest that, for too long, North American Jewish communities have been complacent and not recognized the danger in our midst.  She does see some hopeful signs though.  She has observed that more and more communities, parents and student s have woken to the danger and begun to fight back.
“It’s difficult,” she acknowledges.  “It can feel overwhelming.  But we have to keep chipping away and not just let the other side win.” 
 
The Sol and Florence Kanee Distinguished Lecture series was inaugurated by the Jewish Heritage Centre of Western Canada in 2006 to celebrate Sol Kanee’s 95th birthday. In welcoming the audience to that first lecture, lecture series co-chair Harold Buchwald paid tribute to Kanee, who died on April 23 at 97, as a man who “cast a giant shadow” on world Jewish history in the second half of the 20th century.  The former resident of Melville, Saskatchewan, who spent almost all of his adult life in  Winnipeg, Kanee was a leader in the development of Israel and the Free Soviet Jewry movement as well as a macher in our Jewish community and across Canada.
 I would encourage readers who may be interested in learning more about the current state of antisemitism in academia – and want to support the JHCWC to go online at jhcwc.org for further information or to order tickets. The price of admission is $50.

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Young tech entrepreneur Adam Fainman gathering accolades locally and internationally

By MYRON LOVE Winnipegger Adam Fainman is taking the world by storm. In fewer than three years his new AI start-up – Moonlite Labs – has attracted thousands of users in 550 cities in 95 countries world wide.
 
As he explained in an interview in the Winnipeg Sun last June, Moonlite Labs is “a creative content platform designed to make multimedia storytelling radically more accessible. With a few prompts,” he noted, “users can generate professional grade videos, animations, voiceovers, talking avatars, music-reactive visuals, and more.”
 
On Tuesday, February 24, the young entrepreneur garnered his newest accolade when Winnipeg-based North Forge, Canada’s only start-up incubator, accelerator and fabrication lab, gave Fainman its DARE Emerging Innovator Award at a reception at the Royal Aviation Museum of Western Canada.
 
“I dedicated the award to my zaida, Jacob T. Schwartz,” Fainman says, noting that his zaida was a prominent computer scientist and professor of Computer Science at the New York University Courant Institute of Mathematical Science, and founder, in 1964, of New York University’s Department of Computer Science – which he chaired for 16 years.

At the awards evening, Fainman adds, he had the opportunity to meet many of the movers and shakers in the industry here.
 
The son of Shane and Rachel Fainman began his life in Toronto. “My father is from Winnipeg, my mother from New York.  They met in the Sinai Desert at a music festival.”
 
The family moved to Winnipeg in 2006 when Adam was in high school.  After graduating from the University of Winnipeg Collegiate he went on to earn a B.Sc. in Computer Science from the University of Winnipeg.
 
“Performing was always my first love” he says.
 Post university, he began a career as a rapper, beatboxer, and producer under the stage name Beatox, touring across Canada and central Europe with his rare ability to combine story-telling and singing.
 
In 2015, he enrolled in a two-year digital media and design program at Red River Community College. After graduation, on the encouragement of a University of Toronto professor, he continued his studies in Toronto earning a Masters Degree in Music Technology and Digital Marketing.
 
“During the Covid shutdown,” he recounts, “I began experimenting with AI and producing music videos combining music, story-telling and animation.  I posted them on social media sites such as YouTube and TikTok. They went viral, garnering millions of views.  People were asking me if I could help them with creating similar videos.  I saw there was a gap in accessibility to this technology, so I decided I should create a platform as a solution”
 
“A friend of mine, Brayden Bernstein was involved in the tech scene in Winnipeg, saw the success I was having on TikTok and gave me some advice on how to go about this” Fainman continues.  “As well, a few colleagues from the University of Winnipeg expressed interest in building a solution together.”
 
Wanting to create a platform that would make it easy for others to replicate what he was doing, Fainman sought out resources in Winnipeg that might be able to help him.
 
He pitched his idea first to NRC-IRAP (National Research Council of Canada Industrial Research Assistance Program), Canada’s leading innovation assistance program for small and medium-sized businesses,
 
“They loved the concept and traction I was getting, and agreed to help fund us,” Fainman says.
  
His next stop was North Forge – in 2024 – where Moonlite joined their Ascent Program and was matched with mentors.
 
In early 2025,  Moonlite Labs made its official debut at the Manitoba AI Innovation Showcase where the new company was greeted with an award. “It was a massive confidence boost,” Fainman told the Sun in that earlier interview. “It was our first time sharing with the public what we’ve been up to for the last year. To win the award… that was very, very rewarding.”
Last June, the company made its presence known on the international stage at VivaTech 2025 in Paris — Europe’s largest startup and tech conference, with over 180,000 visitors.
Moonlite was selected as one of TechCrunch’s Top 30 Startups of the Year, a shortlist that included only two Canadian companies.

“Getting the AI Showcase award, getting into VivaTech, being selected as one of the top 30 startups of the Year by TechCrunch, that was pretty crazy,” Fainman told the Sun.“Backed by ScaleAI, Moonlite joined Canada’s official delegation at VivaTech, which had special visibility this year with Canada named Country of the Year at the conference.
“We had a massive space. The French president came through our whole area. It was the craziest thing,” Fainman recalled. “Everyone had their phones. It was like a mob… then we’re like, oh my God, it’s the French president. People were freaking out.”
 
As per the Sun story, Fainman was given two days to showcase Moonlite, with a booth for both the platform’s business-to-business (B2B) and business-to-consumer (B2C) offerings. But the most personal moment came on stage, where he delivered a presentation showcasing his journey from beatboxing artist to tech founder. 

With Moonlite Labs growing exponentially, Faiman and his team of eight are hoping to become as ubiquitous as Adobe and Canva.  “My ultimate goal is to help as many people as possible to create professional-grade videos and ultimately share their stories,” he comments.
 
He himself, he adds, is hoping to get back to live performances as well.  “I recently appeared at Festival du Voyageur and I have just completed my 4th studio album.  I can’t wait to use Moonlite for all my videos and world building” he reports.
 
Readers who might want to try Moonlite for themselves can go to https://moonlitelabs.com
You can get in touch with Adam Fainman at adam@moonlitelabs.com

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Richard Morantz and Sheree Walder fund new MBA degree, annual real estate symposium, at Hebrew University

By MYRON LOVE Last October, the husband and wife team of Richard Morantz and Sheree Walder donated $1 million towards the Shaarey Zedek Synagogue’s ongoing capital campaign.  Last month, the couple followed up with an equally generous donation – this time to the Canadian Friends of the Hebrew University, to establish a new degree program in real estate through the Hebrew University’s business school.
“We are long time supporters of the Canadian Friends of the Hebrew University,” notes Walder, who is a lawyer and former partner in the firm Myers LLP.
“We had funded some smaller projects at the Hebrew University, adds Morantz, the president and CEO of Globe Property Management, one of Canada’s leading privately-held residential real estate firms.
(Globe was founded in the 1920s  by Richard’s grandfather, Morris.  Richard became the company’s sole shareholder in the mid-1990s after buying out his father Saul, and his siblings. Under Richard’s leadership, the company has expanded steadily and strategically, acquiring and developing real estate almost every year for the past three decades. Over the last 30 years, he has built an impressive and diverse portfolio, which includes over 8000 residential and commercial properties, particularly notable given that Globe remains privately owned and independently operated.
“Two years ago, we approached the (Hebrew) University about doing something more impactful.  Since I am a businessman in real estate, we wanted to work on a project with the business school.”
The first fruits of the relationship between  Richard and Sheree and the university was the establishment the annual Richard Morantz Real Estate Symposium in the Hebrew University Business School (HUBS) MBA Program.
“I was able to attend the most recent symposium in November,” Morantz reports.  “I wanted to see for myself how this was working.”
Morantz also used the occasion to arrange – with the help of CFHU executive director (and former executive director of the JNF office here) Rami Kleinmann – a meeting with HUBS officials about building on the symposium and creating a new MBA program at the university.
The Richard Morantz Major in Real Estate and Finance, in the words of Business School President Dr. Orly Sade, “will, together with traditional academics, feature non-academic practitioners and leaders in all aspects of the real estate industry, providing students an opportunity to expand their professional networks, while gaining real-world industry insights and bridging the gap between theory and practice.
In a press release issued on February 24, Seade added that “this investment is a defining moment in the evolution of the school.  The importance of an academic discipline focused solely on the real estate sector has significantly increased, owing to an understanding of the sector’s unique position in the global economy and international finance. HUBS consistently ranks within the top five business schools in Eurasia & the Middle East. The addition of this major will further elevate HUBS academic offerings, and the annual symposium will help expand the Hebrew University and Israel’s footprint as a global hub for intellectual exchange in the sector, drawing diverse professionals from around the world, fostering cross-border collaboration, increasing visibility, and contributing to the potential to attract top-level investors.”
 
Kleinmann further pointed out that “Richard’s comprehensive industry knowledge, combined with his dedication to Israel and the University, has resulted in an innovative academic program that, combined with the Symposium, is setting a new benchmark for industry education. We are all extremely grateful and look forward to the outcomes.”
As reported in the Jewish Post in relation to the couple’s donation to the Shaarey Zedek, Morantz noted that it was the Hamas-led assault on Israel and subsequent tsunami of antisemitism worldwide that prompted Richard and Sheree to consider stepping up and contributing to the Shaaray Zedek campaign in such a magnanimous way.
“I have never been a religious person,” Morantz remarked. “While I may be more secular, I strongly believe in the traditions of Judaism. I had a charmed upbringing in the 60s and 70s in River Heights. It is not the case that I experienced no antisemitism, but those experiences were very minimal. Post-October 7th, I found myself, for the first time in my life, having to judge every situation and every person I came across before divulging the fact that I am Jewish or discussing Israel. I came to the realization, during the process of considering this donation, that a primary driver for us is that this synagogue is a safe place for Jews, where we can comfortably be ourselves.”
Walder pointed out that, while her mother’s large family were Jewish pioneers, her father was a Romanian Holocaust survivor, with almost no family after the war. “Family matters a great deal to us,” she said, “in addition to strongly agreeing with Richard that the tragedy of October 7th and continuing and growing antisemitism are big drivers for us in making these donations.”
“There will be an event celebrating the new MBA program at the Hebrew University’s Board of Governors meeting in June,” Morantz says.  “We are looking forward to attending.”

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