Local News
Rabbi Michael Skobac, international leader in Jewish outreach, to speak at Adas Yeshurun Herzlia on October 20

By MYRON LOVE It has been many years since I have had the pleasure of interviewing Rabbi Michael Skobac. I am happy to report that the long time Education Director of Jews for Judaism has been invited back to Winnipeg by the Adas Yeshurun Herzlia Congregation to do a presentation – on Friday, October 20, after Kabbalat Shabbat services – on the subject of the ongoing missionary threat to the Jews.
The subtext for “The Battle for the Jewish Soul,” the title of his lecture, he points out, is an exploration of why so many Jews are susceptible to the siren song of missionaries – not just Christian missionaries, but also Asian religious movements – an issue that also falls under the aegis of Jews for Judaism.
“It is not just a matter of a lack of education or knowledge,” he explained in a wide ranging interview with the JP&N last Friday morning. “Many of those who have left Judaism grew up in Jewish homes, had their bar/bat mitzvahs, went to Hebrew school and visited Israel. What they are missing is a sense of spirituality.
“Too many Jews have grown up in a spiritual vacuum,” he continued. “They have holes in their soul that cry out to be filled and they are not finding it in Judaism. Therefore, they are turning to Bhuddism, Hinduism and the Church.”
To further illustrate his point, he cited a story about a conference on Jewish meditation a year ago in New York City. “There were about 1,000 people registered,” he recounted. “They were asked to raise their hands if they had participated in Eastern mediation practices. Everyone raised their hands. When subsequently asked how many of them had had any experience with Jewish meditation, no hands went up.”
That anecdote speaks to one of the several ways that Jews for Judaism’s mission has evolved and expanded. The organization was founded in 1989 in Toronto by Julius Ciss, himself a former “Jew for Jesus” who had returned to Judaism some years before and had begun doing counter missionary work.
Rabbi Skobac joined Jews for Judaism full time in 1992. A graduate of Yeshiva University, the former New Yorker received his smicha in 1980. After teaching for a short time, he was drawn into outreach work within the Jewish community prior to joining the staff of Jews for Judaism.
Initially, Jews for Judaism’s primary mission was working to bring back to Judaism susceptible Jews who were enticed into joining messianic congregations operating under the guise of following Jewish ritual practices within a context of worshipping Yesha (Jesus).
Skobac notes that Jews for Judaism’s focus has never been criticizing Christian beliefs, but rather on educating lost Jews as to the joys of Judaism. “We operate under the idea that the missionary activity of Jews for Jesus is not the problem,” he explains. “It is a symptom. The problem is that a growing number of Jews are disconnected from Judaism. Our communities are dealing with a lot of assimilation and apathy. The other thing we realized is that it is not just Christ who is calling to Jews. Twenty five percent of North American Bhuddists are Jewish and Jews are similarly overrepresented in other Eastern religions such as Hinduism and Bahai.”
Skobac noted that Jews for Judaism has become a 911 service forJewish communities – responding to many family members concerned about siblings or children who have strayed into other religious faiths.
There have been some interesting phenomena developing in more recent years that Skobac commented on. One is related to the growth of the messianic movements themselves.
“We are not dealing with just one or two messianic congregations in North America now,” he observed. “There are currently more than 500 – and they have become organized. They have camps and day schools and “rabbinical schools” to fill the growing demand for “rabbis”. The result is more of the messianic Jews are actually studying Judaism and some are – as a result- coming back to the Jewish community.”
Another difference that Skobac points out is that you no longer see these missionaries preaching on street corners. As with everything else in our modern world, virtually all the missionary work today is happening online. And the outreach efforts of Jews for Judaism has also moved to some degree online.
“Twelve years ago, we started our own YouTube channel,” he reported. “We have had between 8 and 9 million views. Obviously not all of our viewers re Jewish.”
He pointed out that over the past 40 years, a growing number of non-Jews have become interested in learning about Judaism and begun practising the “Noahide” laws as ordained in the Torah. These laws were required by God of Noah’s descendants and include prohibitions against idolatry, blasphemy, adultery, theft, murder and cruelty to animals.
And some of these Noahides convert to Judaism. Skobac reported, for example, that he was recently in Alberta to help a family living outside of Edmonton that was converting to Judaism.
The bottom line, Skobac noted, is that a growing number of Jews are not finding meaning in Judaism. “People need a sense of the spiritual in their lives to give their lives meaning,” he observed. “If they can’t find it in Judaism, they will look somewhere else. What we try to do is bring out the beauty and spirituality in Judaism.”
Readers who may be interested in attending rabbi Skobac’s presentation (which includes supper) can contact the Adas Yeshurun Herzlia office at 204 489-6262.
Local News
Bright future for Israeli-born University of Manitoba Science student Erele Tzidon

By MYRON LOVE Erele Tzidon, a second year Science student at the University of Manitoba, seems to have a bright future ahead of her.

Rabinovich-Nikitin
The year before last, the Israeli-born graduate of Gray Academy received a University of Manitoba undergraduate research award, which allowed her to pursue research as a member of Dr. Inna Rabinovich-Nikitin’s research team at the Institute of Cardiovascular Sciences, (ICS) researching the link between pregnancy complications and the risk for heart disease.
The world-renowned institute, directed by Dr. Lorrie Kirshenbaum, studies heart disease and heart function with the goal of researching means to repair damaged heart cells and prevent heart failure.
This past November, Tzidon was presented with a second award – the Dr. James S. McGoey Student Award – based on the quality of her cardiovascular research at the ICS, which operates out of the St. Boniface Hospital’s Albrechchtsen Research Centre.
“We are very proud of Erele and her achievements,” says Dr. Inna Rabinovich-Nikitin. “We believe she has a promising future in medical research.”
Originally from Moshav Ginaton in central Israel, Tzidon came to Winnipeg in 2018 with her parents Ofer, formerly regional manager for a car rental agency in Israel and now an RBC branch Manager, and Sharon, an emotional therapist in Israel who is currently working as an educational assistant at Gray Academy. Tzidon also has three younger brothers.
The 19-year-od reports that it was through a connection she forged with Rabinovich-Nikitin at G ray Academy (where the latter has three children enrolled in the elementary program) that opened the door to a summer position at the ICS in 2023. She notes that she is at the ICS two days a week and at the U of M three days a week.
“I have always wanted to do research,” she says, “because I have an unlimited number of questions. And I love working with the great team at the ICS.”
One of the primary focuses at the ICS in recent years has been on women’s heart health. Three years ago Kirshenbaum created a new research program within St. Boniface Hospital specifically for the study of heart disease in women. Dr. Rabinovich-Nikitin was the first faculty member seconded to the new research program
In an earlier article I wrote about her in the Post (in 2021), I noted that she, like Erele Tzidon, is originally from Israel, having arrived in Winnipeg in 2016 with her husband Sergey, and their two children (a third child was born here) to further her scientific knowledge through working in Kirshenbaum’s lab.
Rabinovich-Nikitin is graduate of Tel Aviv University with a Ph.D. in biotechnology.
“I was always interested in science, how things work,” she notes. “I have a particular interest in women’s cardiac health.”
Four years ago she herself was presented with the Winnipeg Foundation’s Martha Donavan Leadership Development Award. The award is intended to provide leadership development opportunities for women in the Rady Faculty of Health Sciences at the University of Manitoba. Eligible applicants include women who are full-time or part-time academic faculty members, students of the Rady Faculty of Health Sciences, and students as well as post-doctoral trainees (including residents), presently enrolled in a program of study within the Rady Faculty of Health Sciences.
In 2022 Rabinovich-Nikitin, was the winner of the Louis N. and Arnold M. Katz Basic Science Research Prize for Early Career Investigators awarded by the American heart Association (AHA). This award is the highest international recognition of research excellence for an early career investigator to receive, and Rabinovich-Nikitin is the first ever Canadian scientist to receive this award.
That same year she joined the University of Manitoba Department of Physiology and Pathophysiology as an assistant professor, studying heart disease in women. Rabinovich-Nikitin observes that heart disease in women presents itself in a different way than in men. She notes that one of the new lab’s initial findings was that there is one specific gene that leads to cardiovascular issues in some pregnant women that can point to heart disease later in life, and also have negative implications for the development of their children. Those children are smaller at birth and, as adults, are prone to hypertension, diabetes and obesity,
“We are looking into how that particular gene increases the risk of heart disease.” she says.
Rabinovich-Nikitin would like to invites readers who may be interested in learning more about women’s heart health to a free program the ICS is offering on Sunday, February 23 at the Wellness Institute at 1075 Leila Avenue from 1:00-4:00. The afternoon will feature speakers, children’s activities and Zumba sessions.
“I would encourage everyone who has questions and wants to learn about women’s heart health to attend,” she says.
You can find more about the event at https://megaheartevent.com/
Local News
Videographer/photographer Jeff Gordon looking forward to sharing his expertise through series of in-person classes

By MYRON LOVE Jeff Gordon is the epitome of a visionary and the trajectory of the local videographer/photographer has just gone into overdrive.
At the beginning of the year, the founder of JAG Videos and Photography inaugurated his brand new state-of-the-art studio in a new facility he built behind his north River Heights home. And, shortly after, he launched the first session of his new school for budding photographers and videographers.
“Up until now, the only options for anyone interested in learning the art of photography or making videos has been either Red River College or the University of Winnipeg,” Gordon points out. “I recognized a niche here and my goal is to fill this gap.”
The first of the 16-week sessions in his new studio began in mid-January. He reports that he is running three classes a week- one strictly for teenagers.
“The course exceeded my expectations. We sold out quickly and I have a waiting list,” he notes. “I have 16 students divided among the three classes. I am teaching the students everything I know about photographer and videography. The curriculum is easy to follow.
Increasingly, we are in a digital world,” he adds. “Businesses need staff who are adept at making videos and taking photographs. Companies need staff who are able to create videos for them to promote the business online.”
He envisages offering the program three times a year – with future sessions beginning in May and September.
Gordon’s curriculum is his own creation, based on his experience and a previous training manual he wrote years ago for an entirely different group of students – drummers.
Before Jeff Gordon discovered his passion for photography and videography, he was a musician – a drummer to be specific. The graduate of the Hebrew Bilingual program at Brock Corydon Elementary School and later, Shaftesbury High School, began playing drums in high school and started teaching others to play shortly after.
“I used to have as many as 40 students at a time,” he recalls.
Following graduation from Shaftesbury, he enrolled at the Los Angeles Music Academy. In 2006 he graduated from the jazz program at Grant MacEwan University in Edmonton. His professional credits include 16 years as a drummer with the Sarah Sommer Chai Folk Ensemble and five years as a member of a touring band called “Driver.”
It was while performing with “Driver” that he began doing videography. “I have always been fascinated by technology,” he says. “While on tour, I began making videos of our live concerts. I would set up four or five cameras to record the shows.”
In 2014 Gordon took the plunge and dove into photography and videography full time with the founding of JAG Videos and Photography. “I started with weddings and gradually started to develop a commercial and corporate clientele,” he says. “I do a lot of head shots for businesses. I have also done a number of TV spots for Global and Corus.”
In his new studio he has also been recording a weekly podcast for a client, he reports. “I have a chesterfield for the podcaster and her guests and provide a coffee table and coffee.”
And while the Covid lockdown proved to be disastrous for many, for Gordon it turned out to be very good for his business. “I was really busy,” he says. “Because of the lockdown, there was an increased demand from corporations and companies for videos.”
Previous to building his own studio, Gordon notes, he was renting space in the Exchange District. “I got the idea for building my own home studio while having renovations done in our kitchen,” he recounts. “It took about a year to build. It’s great having the studio. It feels like an extension of my home.”
(He adds that he is still going out on location when required.)
“I really enjoy teaching,” he says. “I love expounding on subjects I am passionate about.”
Jeff Gordon has bold plans for his school and curriculum. “I hope to be able to expand the number of students to the point where I need a larger space,” he says. “I envisage hiring other teachers and running multiple classes at the same time. I hope to create a digital version of the course and sell it widely online. I would also like to be able to license my program and sell it to schools and universities.”
Gordon feels that he is truly blessed to have been able to turn a hobby into a full time business.
As the same time, he hasn’t entirely given up the drums. “I still have my drum set in my basement,” he notes.”I am enjoying teaching my two daughters (both Brock Corydon students incidentally) to play the drums.”
Jeff Gordon’s website address is www.jagvideos.com.
Local News
Winnipegger featured in Apple commercial highlighting new adaptive technology

By MYRON LOVE The year just past has been a memorable one for Melissa Shapiro. In recent weeks she and her boyfriend moved into their new home in East Kildonan and – in September, the daughter of Cory and Goldelyn Shapiro – was one of the featured guests at Apple Headquarters in Las Vegas for the premiere of an advertisement – produced by the tech company – highlighting Apple’s newly developed adaptive technology.
“I was flown out to California by Apple’s PR team,” recalls the 26-year-old policy analyst with the Education and Early Childhood Learning Department. “The event was held at Apple Park. It was really exciting seeing all the newest products and features.”
Shapiro, who was born missing her left arm, came to the attention of Apple as a result of Instagram videos she made demonstrating her ability to work out as an adaptive athlete. Last May, Shapiro reviewed the Apple watch’s accessibility features in a video, and it caught Apple’s attention.
“I was contacted by a casting agency in July,” she reports. “Next thing I know, we are filming in Toronto in August. I was the only Canadian involved in filming the commercial.”
Shapiro has never let her disability define her life- thanks in part both to her parents and the War Amps of Canada Child Amputee program, which reached out to her family three weeks after she was born.
“We received a lot of support – financial, recreational and emotional – from the War Amps,” she says. “Through the program, my family was able to connect with other families with similar challenges.
As well, the War Amps helped me to integrate in school and participate in sports while I was growing up by providing me with different prosthetics paid for by donations to the program.
Over the years, Shapiro ha been able to give back to the non-profit organization by appearing in War Amps public service spots highlighting such tips as playing safe in order to avoid accidents that could result in amputations. She has also been featured n War Amps-organized seminars and media appearances promoting the work of the War Amps in helping to improve the quality of life for children like Shapiro who were born missing a limb or those who lost limbs due to an accident.
“I still enjoy doing ‘playsafe’ presentations and public events for the war Amps,” she says.
Readers who may be interested in supporting this worthwhile program can donate by phone (1800 250-3030) or go online (waramps.ca).