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Rachel Corrin Nedelec’s flowery flour creations unmatched anywhere else in Canada

Rachel Corrin Nedelec outside her new bakery, "Flower and Flour," at 530 Waterloo (at Corydon)

By MYRON LOVE It started with a request four years ago from her mother to bake a cake for her zaida’s (that would be Percy Goldberg) special birthday.
“I wanted to bake a cake that would be really special for him,” recalls Rachel Corrin Nedelec. “I thought that decorating the cake with fresh flowers would be just the right touch. Then I learned that some flowers are edible.”
The finished product – incorporating some of those edible flowers – added a nice artistic look – a touch of elegance. Thus was born Corrin Nedelec’s Flour and Flower, the first and only business in Winnipeg – in all of Canada for that matter – that offers a selection of luxury baked goods that incorporate edible flowers.
And, just over a week, ago, Corrin Nedelec is happy to report, the still relatively young entrepreneur was able – for the first time – to open her own store front – at 530 Waterloo Street at Corydon – where customers are able to drop in and pick up one or more of what Flour and Flower has to offer.
Up to now, Corrin Nedelec has operated out of a commercial kitchen and her products have only been available to order either online or by phone. “I am looking forward to meeting customers in person,” she comments. “It will be nice to be able to put names to faces.”
Corrin Nedelec notes that her love of baking was inspired by her grandmother, the late Elaine Goldberg. “Growing up, I loved spending time with my baba in her kitchen baking,” she recalls. “I still have her old mixer which will be on display in my store along with other memories of her kitchen.”
While the daughter of Rick and Hennie Corrin (and granddaughter of Jack and Evelyn Corrin as well as Percy and Elaine Goldberg) always enjoyed baking, her principal passion in earlier years was the performing arts. As a youngster, she took lessons in acting, voice and dancing. One of her acting credits was a role in the 1998 Winnipeg Jewish Theatre production “Anne Frank and Me.”
She adds that she also used to do Yiddish concerts at the old Sharon Home in her teen years.
Following her high school graduation – from Balmoral Hall (she attended Ramah School for Elementary) – she enrolled in the University of Winnipeg Theatre School. After a year, she relocated to Toronto where she was accepted into a performing arts program. “It was there – the day after school began – that disaster struck.
“I was practising ballet,” she recalls. “I did a beautiful double turn but the landing ended badly. I broke my ankle. I needed extensive surgery.”
Returning to Winnipeg with her dream of being a dancer crushed, she turned to the next best thing – teaching others dancing and voice.
”I worked for a dance school for a few years after returning to Winnipeg,” she says. “But after I had my first child (the first of three aged 7, 9, and 11 now), I wanted to spend as much times as I could home with my kids.”
It wasn’t until after that first floral cake that Corrin Nedelec had an “aha” moment. As things progressed, other family members and friends began asking her to do similar cakes for them, too. She officially opened for business in August 2019.
Naturally, there was a learning curve. “I didn’t know that most flowers are edible,” she says. “I found a course online teaching about edible flowers. I spent many a late night after the kids were asleep doing the program and earned a certificate. I am continuing to broaden my knowledge.”
Among Flour and Flower’s offerings are cakes and minicakes, cookies and shortbread, barks and jams, the ever popular petal pops and cakesicles on a stick – all available in gift pots and bouquet boxes. There are also vegan options.
“We don’t use any artificial flavours or colours,” Corrin Nedelec adds.
“We source as much as we can locally. We have one supplier in the United States – but the shipping costs exceed the cost of the flowers.”
Flour and Flower ship their gift bags across the country. Corrin Nedelec and her company received a big boost in publicity last winter when she scored an order for the Grammy Awards of 200 gift boxes for the nominees.
“I sent an email and got a really quick response,” she notes. “Each box contained three petal pops made of white chocolate and edible flowers. We had a great response.”
Another major order – for short bread cookies – came from a leading fashion designer in New York who followed up with a second large order.
“We can ship most of our products – except for cakes and cupcakes,” Corrin Nedelec. “We are still trying to figure out how to do that.”
The baker has hired two employees for her new store front location and is looking forward to taking on more staff as business grows.
As for hours of operation, she says that is still to be determined based in part on public demand. And customers can still order online as well.
Although fully engaged in her new career direction, Corrin Nedelec still has a passion for the arts. “I am continuing to take singing lessons every two weeks fit in between operating Flour and Flower and taking my kids to their various programs,” She notes.

Local News

Marty Green expands his protest against extremist Jewish settlers to two more venues – and continues to be arrested – despite the Crown having dropped all charges

(Monday, November 9) In earlier posts we wrote about Marty Green having been arrested several times after continuing to protest Israeli settler attacks against Palestinians on the West Bank.

Here is an update to what has been happening to Marty:

The Rady JCC was quick to call police on the weekend to have Marty Green arrested for the third time since September. Released after his original arrest on September 23, and again, after his subsequent arrest on October 14 – even after Green’s agreeing to an undertaking not to return to the campus, police charged Green yet again – this time on November 7. The charge this time was breaching his release conditions. His placard, which proclaims the IDF to be complicit in outrages carried out by settlers in the West Bank, was confiscated by the Major Crimes unit, which is investigating him for hate crimes.

However, Green suggests the Campus ought not to celebrate prematurely. He disputes the Breach charges, saying that the Crown Prosecutor had already decided not to proceed with the earlier charges that were filed last month and, as a result, the restraining order that had been imposed upon him was, therefore, null and void at the time he was arrested on November 7.

Green says that the police eventually realized that was a problem, which is why they decided to add a new charge of “Disturbing the Peace.” Green describes this new charge – based as it was on conduct identical to the earlier conduct which the Crown investigated and decided not to prosecute – as a “shallow pretext for once again interfering with (his) hard-fought right to Freedom of Expression.” He further claims the confiscation of his placard prevents him from communicating its message “even in places where (he) still has every legal right to protest.”

The final word, according to Green? The campus may not have seen the last of him, his placard, his accordion… and his little dog, too.

(Ed. note:If you’d like to read an informative article about how dual Israeli-Canadian citizens’s tax treatment works, go to “Two Homes, Two Tax Systems.”)

(Tuesday, October 27) We received the following press release about Marty Green being arrested again, both at the University of Manitoba and at Shaarey Zedek Synagogue:

Both sides came to blows on Saturday, October 24, at the Shaarey Zedek Synagogue as security personnel sought to prevent Marty Green from interfering with synagogue traffic as he protested just outside synagogue grounds against the actions of religious settlers in Israel’s occupied West Bank territory. Synagogue Executive Director Rena Secter Elbaze quickly intervened to prevent further escalation. Police arrived shorty thereafter and detained Green for 45 minutes before driving him home and releasing him. It is not clear whether their decision not to lay charges was the result of their own onsite investigation or whether it was at the request of the synagogue executive.

Green has now been arrested four times in the last month and faces multiple charges for disturbing the peace, including two episodes at the Asper Campus and one more this past Friday (Oct. 23) at the University of Manitoba. While Green says initially he was merely handing out leaflets (at the Asper Campus), since his first arrest on September 23, he has returned to the campus with a large placard and an acccordion, accompanying himself while singing songs with lyrics that include such phrases as “The Jews Are Bananas….B-A-N-A-N-A-S”. In addition to listing actions of the religious settlers as including arson, vandalism, and theft, he pointedly alleges that the IDF has been backing up the settlers in their actions.

Green had earlier notified the Shaarey Zedek that he was contemplating bringing his protest to the synagogue. He was told that if he attempted to enter the grounds he would be prevented from doing so. At that time, Secter Elbaze told Green that his intentions were inappropriate, declaring the synagogue to be “a house of worship dedicated to prayer, learning, community, and spiritual engagement.” Green responded that if the synagogue were willing to contact the Crown and inform them that “that there was never any legal basis for their claims that I was conducting myself inappropriately at the Asper Campus” (with regard to his earlier arrests) that he would “voluntarily refrain from carrying his informational campaign to the synagogue(s).”

Green further argues that the recent “psak” (religious ruling) by leading Israeli rabbi Rov Dov Lior, in which Lior declares that it is not merely permissible but praiseworthy for Jews to steal olives from Arab orchards….that this ruling brings his protest within the proper realm of religious discourse. He says further that if the local rabbis were willing to speak out to their congregations against the aforesaid psak, that he might have refrained from taking his campaign to their grounds.

Although Green was released on Saturday without charges, police confiscated his placard. They explained that it was being held as evidence pending an investigation by Major Crimes as to whether it constituted hate literature.

There was no further information given as to what happened at the University of Manitoba.

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Local News

Former Winnipegger Adam Druxman living the Hollywood  dream

By MYRON LOVE A dwindling number of Post readers may still remember the song “You Ought to be in Pictures.”  Adam Druxman may not be in “pictures,” but his life’ s work is the next best thing.  For almost 40 years, the former Winnipegger has had the privilege of being behind the camera helping to make magic happen.
“I always loved the movies,” says the son of the late George Druxman and the recently deceased Joan Druxman. But, growing up in Winnipeg (Old Tuxedo largely),” he recalls, “the prospect of actually having a career in movies in the ‘80s was quite a reach.”
As a young adult, the closest Druxman came to the movie business was working for Adi’s Video Shoppe (which most of us of an older generation will no doubt remember).  Ultimately, it was a chance exposure to the Winnipeg Film Group that turned out to be his entry into film production.
The young, aspiring filmmaker signed up in 1988 to take a course in filmmaking – through the WFG – with acclaimed Winnpeg-based filmmaker John Paisz.
“From John, I learned to write, shoot and edit a film,” Druxman recalls.  “At that moment, I knew this is what I wanted to do.”
With a grant from the National Film Board of Canada and the WFG, the young filmmaker created a five-minute film called “The Guinea Pig Age,” a satirical look at how humans have become test subjects for products and the environment.
The next evolution in Druxman’s pursuit came in 1989 with a move to Toronto where he hoped to enrol in Ryerson’s film program.  “I decided in August that I wanted to go to film school, but it was way too late for enrolment,” he recounts.  “I wasn’t able to get into the program until the following year, but I decided to move to Toronto anyway.  That was my first time living away from home. I enrolled in some night courses and and also began looking for a job.”
He was, he says, encouraged to seek work in the industry as a production assistant – essentially a “gofer”, he points out. “I didn’t know that was a thing I could do. So I send out 1,000 resumés –with nothing on them because  I didn’t have any experience.”
His break came when he got a call at 2:00 A.M. from a production company looking for a production assistant.  “My roommate, Shanno Zaslov, answered the phone,” he recounts.  “She was so excited that I had received a call that she told them not to contact anyone else while she tried to find me at a surprise birthday party.  After that first job, I never looked back.”
Over the past nearly 40 years, Druxman has never  been out of work for long.
His first credited role – as third assistant director – was in a 1992 production called “Stay Tuned, shot” in Vancouver. It starred Pam Dawber (of “Mork and Mindy” fame) and the late John Ritter.  Druxman’s responsibilities included organizing the extras,   maintaining quiet on the set, blocking out pedestrians and outside traffic during a take, helping to ferry actors between their trailers and the set, and alerting the performers.
After that movie, Druxman moved to Los Angeles.  He was soon promoted to second assistant director and – four years later – was promoted to first assistant director  – a role he has performed with distinction ever since.
“ As first assistant director,” he continues, “in prep, you manage scheduling, logistics, day-to-day operations and locations. During the shoot, you run the set, give cast and crew their call times, deal with issues such as weather delays, safety on the set, and manage the time of the shooting day.”
Among the better known movies that Druxman has been involved with  have been: Adam Sandler’s “The Waterboy,” “50 First Dates,” “Boogie Nights,” “Transformers,” “Magnolia,” and two of the “Super Trooper” films.
Some of the TV series that he has worked on have included: “Weeds,” “Prison Break,”  “Fargo,, Dark Matters,” “Las Vegas,” and “Cosmos: Possible Worlds” – a remake of the popular series first created by Carl Sagan 45 years ago.
 “The crazy  thing about living in LA,” Druxman observes, “is that I could drop in at any random Starbucks for a cup of coffee and run into a writer or director who might ask if I am available for a movie or TV show.”
It was a tough decision for Druxman to leave LA behind and move his family to Seattle about 14 years ago.  “”We moved to Seattle to be closer to my wife’s family while our son was in his formative years,” he says.
Druxman admits that it was scary leaving LA.  “At first, I was didn’t tell anyone I had left LA,” he recalls.  “I was afraid that some producers wouldn’t consider using me because I wasn’t in LA anymore.”
Nonetheless, he felt confident that he was well-established in the industry and that – with movie and TV production largely moving out of what used to be described as “the movie capital,” -he would still be in demand.  His assumption turned out to be correct.
Seven years ago he and his family moved again – this time to Chicago – after working on the movie “Candyman.”
“Housing was far more affordable in Chicago as compared to Seattle,” he says.  “I had shot in Chicago four times before. I love Chicago. It’s a beautiful city.   And I love the people here. It’s like a giant Winnipeg.”
“I’ve been lucky to  have had a good career and met a lot of great people over the years,” Druxman says. 
Currently, Druxman notes, he is in between projects.  It is always a concern, he concedes – either feast or famine – especially since the industry is going through a lot of changes between the Covid lockdowns, multiple union strikes, the streaming services reducing their content, and more production going overseas.  But, he remains confident that something will turn up sooner or later.
 “This business is cyclical,” he observes.  “There is always a ying to the yang.”

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Young entrepreneur Jonah Shapiro balances business pursuits with university studies

By MYRON LOVE While most of us may not know what we wanted to do for a living when we “grew up,” Jonah Shapiro is an exception. The son of Sean and Kera Shapiro has been in business for himself since he was 14. Currently, he is balancing the responsibilities of running two businesses while taking commerce courses at Huron University in London, Ontario.
 The entrepreneur’s business career began six years ago while in Grade 9 at St. John’s-Ravenscourt – evolving out of  a business class he was taking  at the school.  “My project,” he recounts, “was marketing a golf shirt brand.  After six months, the business was so successful that I expanded my product line to include team and club apparel.”
His first customers, Shapiro recalls, were students in his class.  He then took over providing BBYO apparel.  (He served as BBYO treasurer for two years.)  He was soon providing apparel for local high school teams, businesses and specific events. 
“It was rather challenging at first getting my foot in the door, he concedes.  “Here I was, 14 years old, showing up and having had to have my father drive me to the appointments.”
 
Nonetheless, he made enough of an impression that he was soon receiving a lot of referrals.
Last September (in 2025), Shapiro began classes at Huron University with  Advanced Entry to the Ivey School of Business at Western University in London, Ontario.
At the same time, he officially incorporated “Student Merch”- and expanded his reach nationally.  The online Student Merch provides custom apparel and other merchandise for Canadian university groups.
Shapiro reports that he currently has contracts with student groups at Western, Queens, UBC, McMaster, McGill and York.  “There are more than 300 universities across Canada,” he says.  “We will soon have ambassadors at all of them.” 
This past summer, the enterprising young man started a second business venture in his home town.  “Benny’s Home Services” cleans windows.  Shapiro reports that Benny’s provided its services over the summer to 325 customers in and around Winnipeg.  This past summer, he says, the Benny’s team also provided its service to BB Camp – where Shapiro was a camper for many years as well as a counselor – free of charge.
He notes that the Winnipeg company has a crew of 14.  With Student Merch, Shapiro handles all the managerial work by himself.
 
This fall, the young entrepreneur received some prestigious recognition. He was one of 12 students to participate in the Morrissette Institute for Entrepreneurship’ s Founders Program, which recognizes Western’s top student entrepreneurs and community builders and pairs them with alumni mentors, along with an opportunity for leadership roles within the Morrissette Institute. The inclusion in the program comes with a  $20,000 scholarship.
The newest feather in Shapiro’s cap is his being invited to be a part of Tangerine Bank’s brand new Tangerine Business – a mobile-first digital banking platform for Canadian entrepreneurs and small businesses. Tangerine is Canada’s original digital bank.
“Tangerine asked entrepreneurs across Canada to help develop its new banking program,” he says. “I was invited to provide a young entrepreneur’s perspective.”
No doubt about it, to use an old phrase: “The world is currently Jonah Shapiro’s oyster,” and his potential would seem to be unlimited.  I am sure readers will be interested to follow his career achievements over the coming years.

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