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Rachel Corrin Nedelec’s flowery flour creations unmatched anywhere else in Canada
By MYRON LOVE It started with a request four years ago from her mother to bake a cake for her zaida’s (that would be Percy Goldberg) special birthday.
“I wanted to bake a cake that would be really special for him,” recalls Rachel Corrin Nedelec. “I thought that decorating the cake with fresh flowers would be just the right touch. Then I learned that some flowers are edible.”
The finished product – incorporating some of those edible flowers – added a nice artistic look – a touch of elegance. Thus was born Corrin Nedelec’s Flour and Flower, the first and only business in Winnipeg – in all of Canada for that matter – that offers a selection of luxury baked goods that incorporate edible flowers.
And, just over a week, ago, Corrin Nedelec is happy to report, the still relatively young entrepreneur was able – for the first time – to open her own store front – at 530 Waterloo Street at Corydon – where customers are able to drop in and pick up one or more of what Flour and Flower has to offer.
Up to now, Corrin Nedelec has operated out of a commercial kitchen and her products have only been available to order either online or by phone. “I am looking forward to meeting customers in person,” she comments. “It will be nice to be able to put names to faces.”
Corrin Nedelec notes that her love of baking was inspired by her grandmother, the late Elaine Goldberg. “Growing up, I loved spending time with my baba in her kitchen baking,” she recalls. “I still have her old mixer which will be on display in my store along with other memories of her kitchen.”
While the daughter of Rick and Hennie Corrin (and granddaughter of Jack and Evelyn Corrin as well as Percy and Elaine Goldberg) always enjoyed baking, her principal passion in earlier years was the performing arts. As a youngster, she took lessons in acting, voice and dancing. One of her acting credits was a role in the 1998 Winnipeg Jewish Theatre production “Anne Frank and Me.”
She adds that she also used to do Yiddish concerts at the old Sharon Home in her teen years.
Following her high school graduation – from Balmoral Hall (she attended Ramah School for Elementary) – she enrolled in the University of Winnipeg Theatre School. After a year, she relocated to Toronto where she was accepted into a performing arts program. “It was there – the day after school began – that disaster struck.
“I was practising ballet,” she recalls. “I did a beautiful double turn but the landing ended badly. I broke my ankle. I needed extensive surgery.”
Returning to Winnipeg with her dream of being a dancer crushed, she turned to the next best thing – teaching others dancing and voice.
”I worked for a dance school for a few years after returning to Winnipeg,” she says. “But after I had my first child (the first of three aged 7, 9, and 11 now), I wanted to spend as much times as I could home with my kids.”
It wasn’t until after that first floral cake that Corrin Nedelec had an “aha” moment. As things progressed, other family members and friends began asking her to do similar cakes for them, too. She officially opened for business in August 2019.
Naturally, there was a learning curve. “I didn’t know that most flowers are edible,” she says. “I found a course online teaching about edible flowers. I spent many a late night after the kids were asleep doing the program and earned a certificate. I am continuing to broaden my knowledge.”
Among Flour and Flower’s offerings are cakes and minicakes, cookies and shortbread, barks and jams, the ever popular petal pops and cakesicles on a stick – all available in gift pots and bouquet boxes. There are also vegan options.
“We don’t use any artificial flavours or colours,” Corrin Nedelec adds.
“We source as much as we can locally. We have one supplier in the United States – but the shipping costs exceed the cost of the flowers.”
Flour and Flower ship their gift bags across the country. Corrin Nedelec and her company received a big boost in publicity last winter when she scored an order for the Grammy Awards of 200 gift boxes for the nominees.
“I sent an email and got a really quick response,” she notes. “Each box contained three petal pops made of white chocolate and edible flowers. We had a great response.”
Another major order – for short bread cookies – came from a leading fashion designer in New York who followed up with a second large order.
“We can ship most of our products – except for cakes and cupcakes,” Corrin Nedelec. “We are still trying to figure out how to do that.”
The baker has hired two employees for her new store front location and is looking forward to taking on more staff as business grows.
As for hours of operation, she says that is still to be determined based in part on public demand. And customers can still order online as well.
Although fully engaged in her new career direction, Corrin Nedelec still has a passion for the arts. “I am continuing to take singing lessons every two weeks fit in between operating Flour and Flower and taking my kids to their various programs,” She notes.
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Talented Winnipeg composer Sara Kreindler teams up with her mother Reena Kreindler to create new satirical show to premiere here in May
By BERNIE BELLAN It’s been many years since I’ve heard from Sara Kreindler. Sara’s name first appeared in The Jewish Post & News in 2002 when a satirical musical titled “A Touch of Class” was reviewed by the late Arnold Ross. That particular production featured songs from popular Broadway shows that touched upon themes such as “greed, poverty, oppression, and social unrest.”
When she appeared in that show, Ross noted, Kreindler had just recently returned to Winnipeg from England, where she had obtained a doctorate in Social Psychology from Oxford University.
While at Oxford, Kreindler found time to compose a satirical musical titled “Charity,” which played to rave reviews there, and was performed five times.
Continuing in the theme of writing satirical musicals, Sara has now teamed up with her mother, Reena, to write a new musical titled “A Perfect Man,” which is set to run at the Gargoyle Theatre from May 6-17.
According to a press release we received, “A Perfect Man” is “a satirical musical, set on a fictional analogue of ‘The Bachelor’.
“The story follows an anthropologist who arrives to research TV’s hottest reality-dating show — only to discover she’s been made a contestant, and the bachelor is her high school crush. Past and present collide against an exuberant pastiche score that uses vintage musical styles to highlight modern absurdities.”
“Praised as ‘a musician [who] can make biofuels funny’ (CBC), Sara is known for whip-smart satire on a panoply of topics. Her digital musical, ‘Larry Saves the Canadian Healthcare System, created during her former life as an academic, has garnered over 84,000 YouTube views. Naturally, she had a field day with the subject of reality dating.
“The topic just begs for campy zaniness, which I think we all need in these times — but also for a more cerebral critique of what these shows say about the culture that spawned them,” says Kreindler. And thanks to the romance context, the satire is woven into a deeper, more personal story. “It’s satire with a heart.”
Here is some more information about Sara Kreindler, taken from a 2009 article I wrote about her:
“Born in Israel, Sara’s precocious talent was nurtured by her mother, Reena, whose own particular talent is literary, not musical. According to Reena, however, Sara was singing from the time she was a baby, and she began to study piano at the age of four.
“As a young girl, Sara began writing her own songs and poems, along with the “occasional musical”, notes Reena. Yet, Sara’s rare talent put her at odds with the typical interests of other children her own age, on top of which she attended a school to which she was exposed to a fair degree of antisemtism.
“As a result, Sara says, being bullied was a common aspect of her childhood. On one occasion, when she was nine, she notes, Sara fought back against one particular bully by reciting the following little ditty:
“I write so many epigrams to you that all the people laugh.
I’m tired of writing epigrams.
I want to write your epitaph!”
“Sara went on to compose a musical titled ‘Flutesong’ while she was a student at Vincent Massey Collegiate, she says. After doing her undergraduate work at the University of Manitoba, majoring in Psychology, Sara won a Rhodes Scholarship to attend Oxford University.
“Sara eventually earned a doctorate in Social Psychology and returned to Winnipeg, where she began teaching at the University of Manitoba, but she said she didn’t enjoy the “mass production” style of teaching upwards of 300 students at a time, so she switched careers and began doing health research for the Winnipeg Regional Health Authority.”
All the while Sara has been continuing to compose and perform her own songs, often teaming up with her mother, as she has for “A Perfect Man.”
Showtimes and ticket information for The Perfect Man are available at:
http://www.thegargoyletheatre.com/upcoming-events/the-perfect-man
Local News
Rabbi Kliel Rose to leave Congregation Etz Chayim for new post in Ottawa
The following email from Congregation Etz Chayim Executive Director Morissa Granove was sent to members of the congregation on Friday, April 10:
“Dear Members and Friends,
“As we know, Rabbi Kliel recently spent a weekend with Kehilllat Beth Israel where he has since been offered a position. After much thought and consideration, he has made the decision to sign a contract in Ottawa. He will continue to lead our congregation through Yom Kippur.
“This news marks a significant ending for our Etz Chayim community, and at the same time with change comes opportunity. Congregation Etz Chayim will soon embark on our own Rabbinical search with excitement as we look for our perfect candidates and explore the new possibilities that will help us to continue to shape a strong future for our synagogue and members.”
Kliel Rose took up the position of rabbi at Etz Chayim in August, 2018.
In an article announcing his appointment to the position in the June 6, 2018 issue of The Jewish Post & News, Myron Love wrote:
The congregation has been without a permanent rabbi since last summer when Rabbi Larry Lander chose to retire – after ten years here – and relocate to Toronto.
Kliel Rose is already a well-seasoned rabbi. He was ordained in 2004 by the Jewish Theological Seminary in New York.
He previously served as spiritual leader at the West End Synagogue in Nashville and Temple Enamu-El in Miami Beach. His current posting is Beth Shalom Synagogue in Edmonton.
Following the example of his parents, Kliel Rose has been active in interfaith dialogue and human rights work for which he was honoured in 2014 with the Human Rights Hero Award by Truah: The Rabbibic Call for Human Rights.
He has also participated in the Kellogg Management Education for Jewish Leaders program at Northwestern University and was most recently chosen to be among 20 rabbis from different denominations chosen to train in the Clergy leadership Incubator – a two-year program, under the leadership of Ranni Sidney Schwarz, intended to educate younger rabbis in innovative thinking, change management and institutional transformation.
In Edmonton, Rose also served as Jewish chaplain at the University of Alberta and took the lead on a program called “Faith and Inclusion”, whose mandate was to support individuals with cognitive and physical learning challenges to feel more welcome within various faith communities.