Local News
Rachel Corrin Nedelec’s flowery flour creations unmatched anywhere else in Canada
By MYRON LOVE It started with a request four years ago from her mother to bake a cake for her zaida’s (that would be Percy Goldberg) special birthday.
“I wanted to bake a cake that would be really special for him,” recalls Rachel Corrin Nedelec. “I thought that decorating the cake with fresh flowers would be just the right touch. Then I learned that some flowers are edible.”
The finished product – incorporating some of those edible flowers – added a nice artistic look – a touch of elegance. Thus was born Corrin Nedelec’s Flour and Flower, the first and only business in Winnipeg – in all of Canada for that matter – that offers a selection of luxury baked goods that incorporate edible flowers.
And, just over a week, ago, Corrin Nedelec is happy to report, the still relatively young entrepreneur was able – for the first time – to open her own store front – at 530 Waterloo Street at Corydon – where customers are able to drop in and pick up one or more of what Flour and Flower has to offer.
Up to now, Corrin Nedelec has operated out of a commercial kitchen and her products have only been available to order either online or by phone. “I am looking forward to meeting customers in person,” she comments. “It will be nice to be able to put names to faces.”
Corrin Nedelec notes that her love of baking was inspired by her grandmother, the late Elaine Goldberg. “Growing up, I loved spending time with my baba in her kitchen baking,” she recalls. “I still have her old mixer which will be on display in my store along with other memories of her kitchen.”
While the daughter of Rick and Hennie Corrin (and granddaughter of Jack and Evelyn Corrin as well as Percy and Elaine Goldberg) always enjoyed baking, her principal passion in earlier years was the performing arts. As a youngster, she took lessons in acting, voice and dancing. One of her acting credits was a role in the 1998 Winnipeg Jewish Theatre production “Anne Frank and Me.”
She adds that she also used to do Yiddish concerts at the old Sharon Home in her teen years.
Following her high school graduation – from Balmoral Hall (she attended Ramah School for Elementary) – she enrolled in the University of Winnipeg Theatre School. After a year, she relocated to Toronto where she was accepted into a performing arts program. “It was there – the day after school began – that disaster struck.
“I was practising ballet,” she recalls. “I did a beautiful double turn but the landing ended badly. I broke my ankle. I needed extensive surgery.”
Returning to Winnipeg with her dream of being a dancer crushed, she turned to the next best thing – teaching others dancing and voice.
”I worked for a dance school for a few years after returning to Winnipeg,” she says. “But after I had my first child (the first of three aged 7, 9, and 11 now), I wanted to spend as much times as I could home with my kids.”
It wasn’t until after that first floral cake that Corrin Nedelec had an “aha” moment. As things progressed, other family members and friends began asking her to do similar cakes for them, too. She officially opened for business in August 2019.
Naturally, there was a learning curve. “I didn’t know that most flowers are edible,” she says. “I found a course online teaching about edible flowers. I spent many a late night after the kids were asleep doing the program and earned a certificate. I am continuing to broaden my knowledge.”
Among Flour and Flower’s offerings are cakes and minicakes, cookies and shortbread, barks and jams, the ever popular petal pops and cakesicles on a stick – all available in gift pots and bouquet boxes. There are also vegan options.
“We don’t use any artificial flavours or colours,” Corrin Nedelec adds.
“We source as much as we can locally. We have one supplier in the United States – but the shipping costs exceed the cost of the flowers.”
Flour and Flower ship their gift bags across the country. Corrin Nedelec and her company received a big boost in publicity last winter when she scored an order for the Grammy Awards of 200 gift boxes for the nominees.
“I sent an email and got a really quick response,” she notes. “Each box contained three petal pops made of white chocolate and edible flowers. We had a great response.”
Another major order – for short bread cookies – came from a leading fashion designer in New York who followed up with a second large order.
“We can ship most of our products – except for cakes and cupcakes,” Corrin Nedelec. “We are still trying to figure out how to do that.”
The baker has hired two employees for her new store front location and is looking forward to taking on more staff as business grows.
As for hours of operation, she says that is still to be determined based in part on public demand. And customers can still order online as well.
Although fully engaged in her new career direction, Corrin Nedelec still has a passion for the arts. “I am continuing to take singing lessons every two weeks fit in between operating Flour and Flower and taking my kids to their various programs,” She notes.
Local News
Shaarey Zedek Sisterhood 60th anniversary interfaith luncheon
By MYRON LOVE On Wednesday, May 28, the Shaarey Zedek Sisterhood hosted its 60th annual interfaith luncheon – with 170 supporters on hand to break bread together, celebrate the Sisterhood’s 95th year in operation – in addition to the luncheon’s diamond anniversary, and enjoy an inspiring presentation by Indigenous business leader and consultant Lisa Lewis, who spoke about the kinship between her people and ours.
The program began with greetings from Lieutenant-Governor Anita Neville and Gail Asper, representing the Shaarey Zedek’s Board of Directors. Asper – the consummate community volunteer – spoke of the importance and benefits of the satisfaction gained from being a volunteer, as well as the important role that the Sisterhood has played in the life of our Jewish community’s oldest and largest congregation – a subject that was subsequently expanded upon by Marisa Hochman – one of the Sisterhood’s three co-presidents (along with Sandy Polanski and Louise Raber).
(Hochman and Raber also co–chaired the luncheon, along with Amy Karlinsky.)
“Our tradition teaches that it is important for us to be part of a community,” Hochman noted in her remarks. “Our Torah teaches that, while G-d is one, it is not good for man to be alone.”
She emphasized the importance in Judaism of balance and harmony as reflected in our rituals and observances – lighting two Shabbat candles, for example, the Commandments being written on two tablets, and in bringing together the four species of plants for the celebration of Sukkot.
“The mitzvah (of the four species),” Hochmanpointed out, ‘is not complete until all four of the elements are brought together – symbolizing that it takes many kinds of people to make a world – and that each of us brings something special to the table. It is only when all of us are working together that we are complete.”
Hochman provided a sampling of some of the ways that the Sisterhood contributes to its members, the synagogue and the wider community: the book club, the tallit-weaving program, monetary donations to the synagogue, support for theological seminaries and other Jewish educational institutions, and Jewish Child and Family Service.
“To me,” she added, “Sisterhood is friendship, community, the power of women working together to create, build and share and the passing on of wisdom and traditions – L’dor V’dor – from generation to generation.
“It is multigenerational, with members ranging in age from 16 into their 90s. A common thread that binds our members is that no matter their age or life circumstances, they are vibrant and engaged with the world around them. They love to learn and help others. They each contain a spark that illuminates.
“Like the glow of the Shabbat candles, we know that, together, we can bring more light and goodness into the world. Together, we definitely shine brighter than we do on our own.”
Following a delicious Shaarey Zedek lunch – salad, party sandwiches and dessert, keynote speaker Lisa Lewis stepped up the microphone. The speaker is a successful business woman, having started “Beyond Excellence Creative Consulting,” which provides tailor-made training and management assistance to a wide range of organizations.
Local News
Shindico celebrates 50th anniversary
(June 11, 2025) Shindico, one of Canada’s leading real estate firms, celebrated its 50th anniversary in typically understated style today. Instead of a lavish banquet in a swank hotel, over 200 Winnipeggers of different stripes gathered in a huge warehouse in St. Boniface to enjoy a variety of different foods served from different food trucks that had been brought onto the parking lot for the occasion in a carnival like atmosphere.
There were no long speeches marking the event. Instead Shindico staff mingled with guests and even the top bosses stood in line to order Philly steaks, french fries, cotton candy, popcorn, drinks, and sundry other food items. And, instead of the kind of swag typically given out at fancy celebrations guests were given simple hats saying “Shindico 50th anniversary.”
That’s the Shindico style we’ve come to expect of Shindico’s founders, Sandy & Robert Shindleman, who are known for understatement in their style of clothing – jeans and work shirts being what they are best known for wearing!
And, if you haven’t already read our story about how Sandy Shindleman came to found Shindico with his brother, Robert, you can read it here: The Sandy Shindleman story.
Local News
Cathy Moser organizing information program and beach party at Camp Massad as part of campaign to raise funds for pioneering Israeli treatment using psychedelic drugs and psychotherapy to treat PTSD
By MYRON LOVE When it comes to fundraising for worthy causes, Dr. Cathy Moser is one of the most creative and innovative people I know.
For over a dozen years, she was the annual Cancercare Manitoba Foundation Challenge for Life entrant Serratus Superstars team leader. Over that time period, Moser and her team raised over $450,000.00 – not only through walking but also through donations from garage sales and bake sales she and her friends organized and concerts organized in their homes.
A few months back, the Jewish Post ran a story about Cathy and her husband Jeff’s newest cause – a campaign to raise money for the Jerusalem Foundation’s new Resilience Centre, a novel treatment center for Israelis suffering from Post Traumatic Stress Disorder (PTSD). Aided in fundraising by long time Talmud Torah classmates and friends Donna Weinstein and Gina Chodirker, the Winnipeg couple are pledging to double every dollar donated to the Centre up to $100,000.
As part of that initiative, Moser and her friends are inviting readers to a special event – “Jerusalem at the Lake” on Sunday, June 22, at Camp Massad. The day’s activities will begin at 11:00 with brunch and presentations by Jerusalem Resilience Center directors Dr. Sinai Oren, psychiatrist and psychotherapist, and Pinni Baumol, a social worker who has been working in the area for decades.
That will be followed by a family-friendly beach party from 3:00 to 7:00 featuring activities for all ages. Moser reports that there will be dinner, a live band, Israeli dancing, sports, a heated pool and arts and crafts for the kids. She adds that she, Gina Chodirker and Donna Weinstein recruited several other Talmud Torah/JWC alumni – including Miriam Kohn, Avis Raber, Jackie Winestock, Deborah Fleishman and Gail Thau – to help out.
Moser points out that, according to the Jerusalem Foundation, estimates suggest that over half a million Israelis are suffering from PTSD, as well as other psychological issues, since the Hamas attack on Israel on October 7, 2023, and ensuing war.
“It is not only Israeli soldiers who have been traumatized,” Moser observed in that earlier interview. “Everybody in Israel knows someone who was affected by the attack on October 7. This past year has triggered trauma from past wars as well as intergenerational trauma from the Holocaust.”
In response to this tsunami of trauma that has hit Israelis, the Jerusalem Foundation, soon after the October attack, founded the Resilience Centre – operating out of the Shaare Zedek Hospital. The Resilience Centre utilizes a range of treatments for trauma therapy – including the pioneering use of the drug ketamine, in combination with psychotherapy.
Cathy Moser has been treating patients for the past 40 years. During that time, she says, she has treated victims of physical, sexual and emotional abuse and other horrific life events. Conventional tools and treatments can successfully treat trauma, but some (traumas) are so barbaric and complex that no matter how skilled a clinician is, “we cannot restore one’s lifeforce,’ ” she points out.
Moser initially approached the Jerusalem Resilience Center because of her work in psychedelic medicine. “Last summer, I visited the Reslience Centre,” she says. “I witnessed their treatment efficacy. There are less than a handful of legal psychedelic treatment centers in Israel, and this is a main one.”
Moser notes that readers who are interested in attending this special event and becoming sponsors can contact her at 204 295-3214, Donna Weinstein – 204 540-9869, or Gina Chodirker – 204 218-4803 or email friendsofJRC@gmail.com.
Registration deadline is June 14.
We owe it to our Israeli brothers and sisters to show them that we care about the mental health sacrifices that they are making to defend our homeland. While we happily offer donations for forest and building restoration, this gift will help to restore the ability of those that are traumatized to enjoy life again.
“We are hoping to raise at least $250,000.00 for the Jerusalem Resilience Centre,” Moser says. “That’s a lot of gelt…. but I think we can do it!
It is definitely a worthy cause.”
